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Helping you make sense of what’s happening in your world. Big stories, small stories and everything in between. Understand more, feel better. Five days a week, Monday to Friday.

BBC World Service


    • Oct 1, 2026 LATEST EPISODE
    • weekdays NEW EPISODES
    • 12m AVG DURATION
    • 833 EPISODES


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    Latest episodes from What in the World

    Is sleepmaxxing actually helpful?

    Play Episode Listen Later Oct 1, 2026 10:25


    Researching ways to improve your sleep has been popular for years but now it's evolved and there's a whole new genre of social media content called ‘Sleepmaxxing'. It shows ways you can build your perfect night's sleep, by taking magnesium supplements, using black-out curtains or white noise machines. Experts say the popularity has boomed thanks to the accessibility of smart watches which give users sleep scores. We hear from Ollie, who tracks his sleep and is aiming for the perfect score.BBC reporter Ashitha Nagesh who's been reporting on the trend, tells us why some experts advise against multi-layered sleep routines and an obsessive fixation with sleep called orthosomnia.Plus, sleep expert Sophie Bostock tells us how reliable popular sleep trackers are and what they are really measuring.Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Iqra Farooq Producers: Mollie Perella, Emily Horler and Benita Barden Editor: Verity Wilde

    Why everyone's talking about Cornell University

    Play Episode Listen Later Sep 30, 2026 9:52


    The issue of safety on college campuses is nothing new. But it's back in the spotlight again because of the re-opening of a case at Cornell University, New York in the US. A woman alleges she was gang raped at a fraternity party in October 2024. The group is being called the ‘Cornell 7' on social media. The incident was reported to campus police at the time, but no formal charges were made. The woman claims she was drugged and raped at a frat house and says the uni didn't protect her or adequately punish the men she says were involved. Cornell rejects this. Her lawyer says she was traumatised and dropped out of uni. Now, two years later, state prosecutors have reopened the investigation following a civil lawsuit she's filed. So - what happened with the case the first time? And what's different now?We speak to the BBC's New York correspondent Nada Tawfik about the case and the conversations about consent, accountability and campus sexual assault. If you are affected by any of the issues in this episode, details of help available in many countries can be found at Befrienders Worldwide. www.befrienders.org Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Hannah Gelbart Producer: Mollie Perella Editor: Emily Horler

    Is it time to find a side hustle?

    Play Episode Listen Later Sep 29, 2026 12:10


    More and more of us are picking up side hustles - US national employment data shows that the number of people with more than one job is going up year on year, and a survey found that the majority of them are 16-24 year olds. So why are more of us turning to side hustles? And what's the best way to start one?We hear from Katie (@katiesgarms), Vera (@viavera_) and Shania (@shaniasvault) who have all started successful side hustles. They share how they got into them and their top tips for getting started. And Chelsea Coates from the What in the World team explains why the current global job market is encouraging more people to pick up second jobs - and the things to look out for if you're thinking of doing this.Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Iqra Farooq Producers: Mollie Perella, Chelsea Coates and Emma-Louise Amanshia Video Journalist: Chelsea Coates Editor: Verity Wilde

    MTV VMAs: Does anyone even watch award ceremonies anymore?

    Play Episode Listen Later Sep 28, 2026 10:52


    Madonna won Artist of the Year and Taylor Swift made a splash at Sunday's MTV Video Music Awards - she became the most decorated performer in VMA history, and premiered her music video for Patient Zero, the lead single from the encore to her album The Life of a Showgirl. And there's a reason the VMAs might have been so keen to have her - award ceremonies aren't pulling the big audiences that they used to. Millions of people used to tune in and pore over the outfits and the speeches, hoping their favourite artists would win. But now, viewing figures are falling for shows like the Grammys, the Oscars and the Emmys.So… why are award shows in their flop era? And what's being done to revive them?BBC culture journalist William Lee Adams breaks it all down - and we hear from music fans on whether they think award ceremonies are still relevant.Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Hannah Gelbart Producers: Benita Barden and Chelsea Coates Editor: Emily HorlerVMAs 2026 audio courtesy of MTV/CBS

    Is it OK to bring iced coffee to a job interview?

    Play Episode Listen Later Sep 25, 2026 15:13


    Would you bring an iced coffee to a job interview? A viral TikTok from Caitlin Wehniainen - a recruiter in Florida - has stirred up a huge debate. It's after she said that Gen Z candidates turning up to job interviews with an iced coffee can look too casual and unprofessional.But seriously…can an iced latte actually hurt your chances of getting a job? And what does your coffee order have to do with whether you'd be good at it? Grab your drink of choice because we're getting into it with BBC reporters Baldeep Chahal, Leona Gasper and Stefania Okereke from the What in the World team. BBC journalist Sanjana Idnani tells us about the difficult job market recent graduates are having to contend with. And BBC reporter Basma El Atti shares her thoughts from Nairobi. Plus: We get hot takes from content creators Alexis Wilson (@sucseed_academics), Olivia Monday (@oliviamonday_) and Piper Phillips (@piperphillips) from Instagram, and Coka (@cokafree), Anne-Tso @theportfoliocareercoach, Evan (@thisamericanmess) from TikTok.Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: William Lee Adams Producer: Baldeep Chahal Editor: Verity Wilde

    Should we be syncing our workouts to our menstrual cycles?

    Play Episode Listen Later Sep 24, 2026 10:17


    We've seen more and more women talking about cycle-syncing. It's where you adjust your diet and work outs to match the different phases of your period. Things like eating more in certain phases or taking it easy in others.But does cycle-syncing help you get better results? Does the science back it up or is it just another wellness trend and rule book for women to follow?BBC reporter Zara Salaria takes us through what cycle syncing is, we hear from people who have tried it and a doctor breaks it down for us: does it work?Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Hannah Gelbart Producers: Emily Horler and Benita Barden Video Journalist: Baldeep Chahal Editor: Verity Wilde

    How South Korea keeps most of its food waste out of landfills

    Play Episode Listen Later Sep 23, 2026 11:41


    Globally more than a billion tonnes of food is wasted each year and much of it ends up in landfills. As the food breaks down it releases huge amounts of methane, making up 10% of the world's climate-warming emissions. Now many cities and governments are looking to South Korea as a model of how to reduce food waste and boost food recycling.BBC reporter Soo Min Kim explains how South Korea cut household food waste going to landfill from 97% to almost nothing. Among other things, they've nudged the public to think about their food waste by making it mandatory to separate food waste and to pay for throwing it away. The country also has special RFID bins to handle disposal and payments, and there are financial penalties for people who don't comply. We also hear from content creators around the world about how they reduce their food waste. They are: Senjuti Chakraborty in India, Debbi Love in the UK, and Chatty Miss Maddie and Lani Marschall in Australia. Plus BBC reporter William Lee Adams shares some of the surprising food saving hacks he came across on social media. Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Iqra Farooq Producer: William Lee Adams Editor: Verity Wilde

    Are rhinestones the death of the whimsy trend?

    Play Episode Listen Later Sep 22, 2026 12:29


    You may have seen whimsy all over your socials this year. Maybe you've been trying to make your days more whimsical? To some, that means taking a moment to appreciate the small things in life: the way the light falls on your desk in the afternoons, or a slow moment spent watching the way the trees blow in the wind. But now, rhinestones have entered the chat and the trend seems to have evolved into something entirely different. There are now concerns that it's turned into over-consumerism, with people buying gems and other items to be whimsy. When some argue that whimsy simply cannot be bought. We speak to content creators Karris & Elizabeth about what whimsy means to them. Mollie from the What in the World team talks us through how the trend has grown. And we break down the evolution of whimsy with pop culture writer, Alyssa, and de-influencer, Emma.Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Hannah Gelbart Producers: Mollie Perella and Benita Barden Editor: Verity Wilde

    Resident Evil: The movie reviews are in

    Play Episode Listen Later Sep 21, 2026 10:04


    For months gamers and horror movie fans around the world have been waiting for the brand new Resident Evil movie to drop. After the trailer was released there was a huge backlash from fans who were worried that it would be terrible. They said that key characters were missing, it was set in the wrong decade and previous films in the franchise weren't great. So, now that they've seen it, what do they think? We speak to the film's director Zach Cregger, BBC reporters Tom Richardson and Baldeep Chahal and six Resident Evil fans to find out about the response to the film and how it compares to the famous game.Resident Evil audio courtesy of director Zach Creeger and Constantin Film.Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Iqra Farooq Producers: William Lee Adams, Emma-Louise Amanshia and Mollie Perella Editor: Verity Wilde

    Should artists speak up about Israel-Gaza?

    Play Episode Listen Later Sep 18, 2026 14:07


    For the first time in a loooong time, Macklemore's face is probably all over your timeline, alongside Ed Sheeran's. This week, Ed Sheeran's Loop tour's been plunged into chaos after Macklemore was dropped as Ed's support for making pro-Palestinian comments on stage. The other artists who were going to take part in the tour with Ed pulled out in solidarity. What's gonna happen with his Philadelphia concert? Is this going to ruin the tour?!We unpack how the week unfolded with Zara Salaria from BBC News. Do you want your favourite artists to speak about politics on stage? Jordan Kenny from Newsbeat talks us through the different takes. We also discuss what's next for Ed Sheeran and his career with our human Wikipedia, BBC music correspondent Mark Savage. Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Hannah Gelbart Producers: Mollie Perella, Emily Horler, Baldeep Chahal, Chelsea Coates and Liv Cleal Video Journalist: Baldeep Chahal Editor: Verity Wilde

    How does it feel to live in a bendy body?

    Play Episode Listen Later Sep 17, 2026 12:34


    Can being ultra-flexible be a sign of a health condition? Hypermobility Spectrum Disorders (HSD) cause joint hypermobility - which is when your joints have greater than normal range of motion. It means you might be able to bend your body in ways others can't, but it can come with lots of health issues including digestive problems, joint pain and fatigue. It can take years to be diagnosed with HSD.We hear from Ana Simmons about how hypermobility affects her everyday life. And, BBC reporter Ella Kipling, who also has HSD, tells us why it's so hard to get a diagnosis. Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Hannah Gelbart Producers: Mollie Perella and Benita Barden Video Journalist: Baldeep Chahal Editor: Verity Wilde

    Why Sydney Sweeney's ad has angered women athletes

    Play Episode Listen Later Sep 16, 2026 12:02


    Sydney Sweeney has sparked controversy for a provocative ad campaign that appears to show her naked. It's for the sports betting company Novig. In the advert, Sweeney is seen covering parts of her body with footballs, basketballs, golf clubs and other sports equipment and is heard repeating the word “sports.” But several women athletes — including Sophie Capewell, Amy Hunt, and Gracie Kramer — have criticised the campaign, saying it sexualises female athletes and views sport through the male gaze. Sweeney, who is best known for movies like ‘Anyone But You' and ‘The Housemaid,' hasn't responded directly. BBC Sport journalist Sarah Dawkins tells us more. We also hear from female athletes and content creators, including German rugby international Sofie Fella, Aofie Hernon, and Izza Khan.Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Hannah Gelbart Producers: Chelsea Coates and William Lee Adams Editor: Verity Wilde

    Why flying can make you feel rough

    Play Episode Listen Later Sep 15, 2026 9:30


    Ever wondered why you might feel a bit unwell after a flight? There are lots of reasons for that - from dehydration, jet lag, cabin pressure and altitude. Last month, a French court recognised that cosmic radiation was a factor in a flight attendant's breast cancer diagnosis. Studies show that cabin crew and pilots have the highest level of radiation- related cancer deaths compared to more than 500 other jobs. We're looking at what impacts flying regularly, and for long periods of time, can have on your body. We hear from Savannah, a pilot in the US, about what she does to keep herself healthy when sitting in a cockpit for hours. And Naomi, who is taking a break from being cabin crew, tells us how spending so much time in a plane has affected her. Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Hannah Gelbart Producer: Mollie Perella and Benita Barden Editor: Verity Wilde

    Fertility and sport: When's the best time to have a baby?

    Play Episode Listen Later Sep 14, 2026 11:59


    You are at the top of your game in your sport. Maybe you are the best in the world. But, you also want to start a family. For many female athletes, these two things happen at the same time - with careers often peaking when athletes are most fertile - the ages of 20-29. Can you do both? We have seen athletes like Serena Williams, Shelly-Ann Fraser-Pryce and Alice Kinsella do it. But how easy is it? Spain's Football Federation, and Chelsea football team are paving the way to helping women have more options when it comes to their athletic careers and motherhood. We hear what several athletes think about the new fertility schemes announced, and we speak to Jo Perkins, an expert in female athlete health. She tells us why options like this are so important, but what else needs to be done. Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Hannah Gelbart Producers: Mollie Perella and Chelsea Coates Editor: Verity Wilde

    Why are more young Africans learning Russian?

    Play Episode Listen Later Sep 11, 2026 9:43


    Russia has been trying to grow its influence in Africa for years, with Russian paramilitary groups operating in countries such as Mali and Niger and Africans being recruited to fight in Russia's war in Ukraine.But it's not just through soldiers and paramilitaries - Russia has now announced plans to open eight new cultural centres across Africa. The new centres are expected to open in countries such as Kenya, the Democratic Republic of Congo and Senegal, and they will offer locals the opportunity to learn Russian, find out about Russian culture, and get help applying to study there.So, why is Russia opening more of them? And are more young Africans interested in learning Russian?The BBC's West Africa Reporter Makuochi Okafor explains why Russia is keen to build more influence on the continent - and the other countries it's competing with. We also hear from Raphael, a student based in Lagos who's learning Russian, about whether he's seen more people wanting to learn the language. Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Hannah Gelbart Producers: Chelsea Coates and William Lee Adams Editor: Verity Wilde

    Why some people are taking anxiety meds on nights out

    Play Episode Listen Later Sep 10, 2026 11:08


    A series of recent studies suggests that drug use is increasing among Gen Z. Some young people are taking prescription anti-anxiety medications — such as propranolol and pregabalin — without a prescription. They're buying them online or on the black market, exposing themselves to additional risks.Jacqui Wakefield, our Global Health Reporter, explains why some young people see these drugs as an alternative to alcohol. They want to reduce social anxiety on a night out and experience a feeling of euphoria, but without the calories and hangover that can come with heavy drinking. We discuss the risks associated with using these drugs without medical supervision, and the potential consequences for young people's health.Warning: This episode includes references to suicidal thoughts.If you are affected by any of the issues discussed in this episode, or are experiencing distress or despair and need support, you could speak to a health professional or an organisation that offers support. Details of help available in many countries can be found at Befrienders Worldwide: www.befrienders.orgInstagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Hannah Gelbart Producers: William Lee Adams and Chelsea Coates Video Journalist: Tim Hodges Editor: Verity Wilde

    Would you accept a job interview in front of judges and an audience?

    Play Episode Listen Later Sep 9, 2026 10:00


    In the current global economic environment, youth unemployment is higher than the national average in many countries, as companies are reluctant to take on new staff. According to the United Nations, the global youth unemployment rate rose to 12.4 per cent last year, meaning around 67 million people under 24 can't find jobs.Now some companies are staging less conventional recruitment processes that are attracting job applicants and buzz. We speak with journalist MaryLou Costa about L'Oreal's Brandstorm competition, which turns recruitment into an X Factor-style competition, with jobs as the prize. The process starts with domestic competitions around the world and culminates in a grand final in Paris. For the young people involved, is it exciting - or unfair? We hear from Allodya Arofa, a final-year university student who won the national competition in Indonesia, about her experience. Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Hannah Gelbart Producers: Chelsea Coates and William Lee Adams Editor: Verity Wilde

    We should all appreciate vultures more!

    Play Episode Listen Later Sep 8, 2026 12:33


    From memes to movies, we've all seen vultures getting a bit of a bad rep! The bird of prey is often linked to death and decay, but some people are trying to fight back and try and give them a bit of a rebrand. Kojo Baidoo is a vulture fan and birder in the US. He tells us about how he's trying to rehab the vulture brand through social media and why we should have some more love for these feathered friends.Plus, Makuochi Okafor our West Africa reporter, explains how vultures are disappearing in Nigeria, but a man called the ‘Vulture King' is trying to save them. Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Iqra Farooq Producers: Emily Horler and Benita Barden Video Producer: Baldeep Chahal Editors: Verity Wilde

    How does nine months at sea impact your mental health?

    Play Episode Listen Later Sep 7, 2026 9:11


    After a record 250 consecutive days at sea, the USS Abraham Lincoln finally docked in Thailand last week. Half of the 5,000 crew members are under 24 years old and they've been on board since December, as part of the US-Israel war with Iran.There have been reports of difficult conditions on board, with food shortages, broken plumbing and concerns about the crew's morale and mental health, but the US Navy says there haven't been severe problems on board. So how can spending months at sea impact your mental health?We speak to Dr Harold Kudler, a psychiatrist and former head of mental health policy for the U.S. Department of Veterans Affairs, about the toll this can take. We also hear from Joe Franta, a merchant mariner and YouTuber who documents his experiences working on cargo ships. He shares what it's like to be at sea for long periods of time.Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Hannah Gelbart Producers: William Lee Adams and Chelsea Coates Editor: Harriet Oliver

    Peekaboo! The story of Canada's moving island

    Play Episode Listen Later Sep 4, 2026 8:58


    A floating island that appeared in a Canadian reservoir and seemed to vanish has returned. Officials at Williston Reservoir in British Columbia spent months tracking it through satellite imagery and discovered it had drifted 30 kilometres away. The island made international headlines and gained a loyal fan base on social media. Jake Horton from BBC Verify has been looking at the data and gave us an overview of what we can confirm about the island's story. Plus, Jon Dickson, who specialising in marine wood and sea restoration tells us all about floating islands, and what it's like to be on one.Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Hannah Gelbart Producers: Mollie Perella and Benita Barden Editor: Verity Wilde

    What's the right way to address your boss?

    Play Episode Listen Later Sep 3, 2026 9:32


    Imagine you've just started a new job or it's your first day at uni. You're talking to your boss or teacher, someone who's much older, much richer, or much more powerful than you. Do you call them by their first name? Or do you go with Mr, Mrs, Professor, Doctor?In Nigeria, a video of a young woman being corrected for calling a billionaire businessman, Tony Elumelu, by his first name has sparked a conversation about respect, age and power.We speak to three Nigerians to get their take on the story and how you should refer to your boss.Plus our reporter Basma El Atti in Nairobi, Kenya, tells us about the unwritten rules elsewhere in the world.Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Hannah Gelbart Producers: Emily Horler, Mollie Perella and Stefania Okereke Video Producer: Baldeep Chahal Editors: Verity Wilde

    A look inside Latin America's aura battles

    Play Episode Listen Later Sep 2, 2026 11:07


    Aura farming has left your phone screen and landed in public squares all over Latin America. Hundreds of people are attending ‘aura battles' - high-energy public competitions where the only way to win is show just how much raw charisma you have. Laura Garcia from BBC Mundo tells us exactly what it takes to prove your aura. Dani San, who's been organising aura battles in Chile, tells us what it's like to watch one unfold.Plus Mollie Perella from the What in the World team gets a lesson in ‘aura farming' from Ava Arabian, a content creator from New York.Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Hannah Gelbart Producers: Emily Horler, Benita Barden and Mollie Perella Editor: Verity Wilde

    Why women are often better investors than men

    Play Episode Listen Later Sep 1, 2026 13:02


    Investing used to be seen as something that was for older people in suits, but now more young people are getting into it, thanks to the rise in online investing apps that have made it more accessible, and a growing awareness of how stocks and shares work.But data suggests that despite being less likely to start investing, women often make higher returns than men when they do. So, why are women often better at investing? And how does it work?BBC business reporter Emer Moreau unpacks the data on how women and men invest differently, what investing is and why it can be risky. We also chat to Viktoriia and Gabriella, two women in their 20s, about why they started investing and how they are finding it.Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Iqra Farooq Producers: Chelsea Coates, Emily Horler and Emma-Louise Amanshia Video Producer: Baldeep Chahal Editor: Verity Wilde

    Why humanoid robots matter to China

    Play Episode Listen Later Aug 31, 2026 9:38


    Videos from the second edition of the World Humanoid Robot Games in Beijing have been going viral. Two thousand robots from 16 countries took part and the robots seem more human-like than ever. They dance, compete in boxing matches, sprint faster than Usain Bolt, and even lift weights (not always successfully).BBC China Analyst Kerry Allen explains how the Games relate to China's international and domestic goals. Among other things, China's leaders want to show the world how advanced their robotics industry is and demonstrate advances that will allow robots to strengthen China's workforce.We also hear reactions from content creators Christina Ernst in the United States, Uchechukwu Ololo in Nigeria and Cheryl Liu in China. Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Hannah Gelbart Producers: William Lee Adams, Benita Barden and Mollie Perella Editor: Harriet Oliver

    GTA 6: Did the ‘extended look' trailer live up to the hype?

    Play Episode Listen Later Aug 28, 2026 8:57


    Rockstar — the developer behind Grand Theft Auto 6 — has released the “extended look” trailer ahead of the game's November release. The 26-minute preview offers fans the first detailed footage from the game. Among other things, the trailer showcases the relationship between protagonists Jason Duval and Lucia Camino and some very impressive chase scenes.The extended look premiered following a week of leaks. We get reaction from some popular gamers and content creators: Alogirlx in Canada, ColdJinn in India, Knightenator in the UK, and Nixstah in the United States. Plus BBC reporter Tom Richardson explains why people have been leaking content from the game and what the potential impact could be. Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Iqra Farooq Producers: Chelsea Coates and William Lee Adams Editor: Verity Wilde

    Why influencers are rejecting the tradwife label

    Play Episode Listen Later Aug 27, 2026 14:32


    Tradwife content is everywhere - you've seen it on your feed. Influencers showing off their sourdough loaves while talking about how lucky they are to be stay-at-home wives, mothers, and girlfriends. For some, it looks like an aspirational lifestyle - fairy-tale wealth, a beautiful home, family and no 9-5 job. One of the biggest accounts like this is Nara Smith. And although she's often seen as the face of the movement, she's now said she doesn't identify with the label. Others using the hashtag on their content say the same. We chat to Crystal Gorsuch, who is 20 and a stay-at-home mum. What does she think of the label and how has her content been received by people online?Plus, Chelsea from the team talks to us about how this trend is changing and where it might go next.Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Hannah Gelbart Producers: Emily Horler and Chelsea Coates Editor: Verity Wilde

    ‘I Will Always Love You': Why the world is mourning Dolly Parton

    Play Episode Listen Later Aug 26, 2026 12:46


    Dolly Parton was a country music star like no other. Following her death from cancer on Tuesday, everyone from President Donald Trump to Beyoncé has expressed condolences online. But the public mourning isn't just about Dolly's catalogue of hits like “I Will Always Love You,” “Jolene” and “9 to 5,” or her nearly 50 studio albums like “Backwoods Barbie.” William Lee Adams, a BBC culture reporter, explains why Dolly's legacy has only grown with time. We discuss her uplifting personality, endlessly quotable quotes, and philanthropic endeavours — from donating a million dollars to help fund the Moderna Covid-19 vaccine to the Imagination Library, her charity that has gifted children more than 200 million free books. Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Hannah Gelbart Producers: William Lee Adams and Mollie Perella Editors: Verity Wilde

    The most detailed pictures of the Sun… EVER

    Play Episode Listen Later Aug 25, 2026 9:34


    Scientists have snapped some shiny new pictures of the Sun in the most detail we've ever seen. They used a super powerful solar telescope to show "whirlpools" of activity which are the Sun's magnetic field being twisted and moved by the motion of hot gas.Victoria Gill, our Science Correspondent chats to us about how the pictures were taken by the Inouye Solar Telescope and what they tell us about the universe.Plus, we hear from three space photography enthusiasts and science content creators.Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Hannah Gelbart Producers: Emily Horler, Chelsea Coates and Adam Chowdhury Video Producer: Baldeep Chahal Editor: Verity Wilde

    Will the Divine app revive six-second loops on social media?

    Play Episode Listen Later Aug 24, 2026 9:38


    Divine, a short-form video-sharing app, lets users create and share videos which are just six seconds long and repeat on a loop. It's inspired by Vine, an app founded in 2012 that, at its peak, had more than 200 million monthly active users. It helped launch the careers of some of the internet's biggest stars, including Jake Paul and Lele Pons.Laura Cress, a BBC tech reporter, explains how the app plans to shake up social media by banning AI and moving away from an algorithm that feeds people videos specific to their taste and browsing habits. Instead it uses an open, decentralized design that encourages people to engage with similar videos as other users. Plus: Chelsea and Baldeep from the What in the World team re-enact some of the most iconic moments from the Vine era. Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Iqra Farooq Producers: Chelsea Coates and William Lee Adams Editors: Verity Wilde

    So bad it's good: How the Chinese cow movie ‘Niu Lai' became a box office hit

    Play Episode Listen Later Aug 21, 2026 12:47


    Niu Lai, a low-budget Chinese animation film about a cow in a dream sequence, is going viral. Released on August 5, it earned less than $1,500 in its first ten days. But then — following snarky comments, bad reviews and widespread mockery by Gen-Z — the film found a larger audience and has now brought in more than $1.6 million dollars. We speak with William Lee Adams, a BBC culture reporter, and Mengchen Zhang from the BBC's Global China Unit. They discuss the film's plot, its rudimentary animation and how bad publicity has helped it go viral at home and abroad. We also hear about the origins of the film, which was made by a mother and son over the course of five years. Plus: Chinese content creator Marcelo Wang offers his hot take, and Utah-based content creator Cameron Cowley shares three of his favourite “so bad they're good” films.Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Iqra Farooq Producers: Benita Barden and William Lee Adams Editors: Verity Wilde

    Is it okay to run shirtless in public?

    Play Episode Listen Later Aug 20, 2026 12:45


    Do you run without a a shirt on ever? Lots of people have opinions on this topic and in some parts of the world it's something you're just not allowed to do. We hear from runners around the world for their take on the decision to run without a shirt one - for both men and women.And Yijin Shim from BBC Korean tells us about how in South Korea “no shirtless running” signs have been popping up after more runners have been going shirtless in a heatwave. Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Hannah Gelbart Producers: Emily Horler, Chelsea Coates and Adam Chowdhury Video Producer: Baldeep Chahal Editors: Verity Wilde

    How the ‘luteal uglies' impact women during their periods

    Play Episode Listen Later Aug 19, 2026 11:22


    Across social media young women are discussing the "luteal uglies." These are changes in appearance and mood that women experience during the luteal phase of their menstrual cycle. We hear from women in Vietnam, the Philippines, and the UK about the symptoms they experience, from acne and bloating to fatigue and brain fog. But what's behind these changes? Dr Helen O'Neill, an associate professor in reproductive and molecular genetics at University College London, explains how changing hormone levels impact women's bodies and their brains. She also offers some tips and coping strategies. Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Hannah Gelbart Producers: William Lee Adams and Emma-Louise Amanshia Editors: Verity Wilde

    Will AI make your degree pointless?

    Play Episode Listen Later Aug 18, 2026 11:19


    AI isn't just occasionally going rogue…(Open AI and Meta we're looking at you) it's also changing the world of work. Nearly 70% of college students in the US said they thought AI would make it harder to find a job in a recent survey - and 22% said that they've changed what they're deciding to study at university because of this. They're not the only ones… students all over the world are thinking about how to AI-proof their future careers.In this episode, we go to the University College London campus to speak to three students: Omer, who's studying French and German, Zahra, who's studying entrepreneurship, and Allie, who's just graduated from Kings College after completing her law studies. They tell us how they think AI could change the course of their careers, how they're adapting to the new technology, and if their degrees will still be helpful in the face of AI.Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Hannah Gelbart Producers: William Lee Adams, Chelsea Coates and Benita Barden Video Producer: Baldeep Chahal Editors: Verity Wilde

    Tupac trial: What you need to know

    Play Episode Listen Later Aug 17, 2026 12:12


    Rapper Tupac Shakur is one of the most influential music artists ever - with musicians such as Kendrick Lamar, Justin Bieber and Drake citing him as a major inspiration. His career was cut short in 1996 when he was killed in a drive-by shooting in Las Vegas - but now, nearly three decades later, a man is going on trial, accused of his murder. He's called Duane "Keffe D" Davis - he has pled not guilty and denies all allegations.So, what we can expect from the trial? And how is Tupac's music continuing to influence hip-hop, decades after his murder?We speak to culture journalist Ivie Ani, who's based in New York, to learn more about the impact Tupac has had on music today. We also hear from Tupac fans that have discovered his legacy in the years since his death - and from Anoushka Mutanda-Dougherty, host of the BBC's Fame Under Fire podcast. She is in Las Vegas covering the rapper's murder trial.You can follow the trial by listening to the Fame Under Fire podcast here: https://www.bbc.co.uk/programmes/m0030zm4Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Hannah Gelbart Producers: William Lee Adams, Chelsea Coates and Emma-Louise Amanshia Editors: Verity Wilde

    Why AI music is getting labelled on streaming sites

    Play Episode Listen Later Aug 14, 2026 9:32


    What would you do if you found out that your favourite artist was not actually human? More musicians are using AI-tools for their work. But recently, there has also been a boom in AI Personas and 100% AI generated work. Some fans and musicians are not happy, they have called for more transparency around what's human made. Streaming websites have also raised concerns about fraud and copyright infringement. Tidal and Deezer have outright banned the promotion of this AI content. And now Spotify has announced it will begin labelling songs that are AI generated. BBC Newsbeat journalist, Eleanor Doyle, talks us through how you can spot AI generated music, how it has made and how regulating it on streaming platforms might work. Plus, we also hear from two musicians, Marina Josephina in the UK, and Nkasiobi Chukwu in Nigeria about their experiences with AI music.Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Hannah Gelbart Producers: Benita Barden and Eleanor Sly Editors: Verity Wilde

    How extreme rain is putting orangutans at risk

    Play Episode Listen Later Aug 13, 2026 10:49


    Orangutans are the world's most endangered apes and they're now even closer to extinction. They live on two islands in southeast Asia: Sumatra and Borneo. In November, an extreme weather event in the area killed more than 1,000 people there, plus about 7% of the world's rarest type of orangutan according to a new study.BBC Climate and Science reporter Georgina Rannard takes us through how orangutans are being pushed towards extinction and what some countries and charities are doing to protect them.We also hear from a conservationist making an effort to save the species.Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Emma-Louise Amanshia Producers: Emily Horler and Benita Barden Video Producer: Baldeep Chahal Editors: Verity Wilde

    How heatwaves impact people with disabilities

    Play Episode Listen Later Aug 12, 2026 10:14


    Heatwaves are uncomfortable for everyone. But people living with disabilities face additional and specific challenges that can compromise their health and well-being. Many of these issues - from struggling service dogs to overheating wheelchairs - are frequently overlooked, even in public advice and emergency planning. Maddie Molloy is a BBC climate and science reporter who is also profoundly deaf. She explains some of the challenges a heatwave can pose for deaf people, the visually impaired and people who use wheelchairs. We also hear from Blessing Odukoya, Emily Davison, Maddie Haining and Osayuki Igbinoba about how they cope with the heat. Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Hannah Gelbart Producers: William Lee Adams and Adam Chowdhury Editors: Verity Wilde

    Is working from home holding you back in your career?

    Play Episode Listen Later Aug 11, 2026 11:28


    Working from home has plenty of benefits: no commute, greater flexibility and the chance to catch up on household chores during your break. But for young people starting out their careers, could this extra freedom actually have a negative impact on career progression?Emer Moreau, a BBC Business Reporter, breaks it down. She explains how the pandemic led to a huge increase in at-home and remote working, and looks at how many people have now returned to in-person work. She also discusses the impact working from home has on productivity, how it affects the social nature of working life, and the ways it can slow someone's effort to climb the career ladder. We also hear from young people about their experiences with remote working. Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Hannah Gelbart Producers: Chelsea Coates, William Lee Adams, and Benita Barden Video Producer: Baldeep Chahal Editors: Verity Wilde

    Loudcasting: Is it ever OK to go headphone free in public?

    Play Episode Listen Later Aug 10, 2026 10:41


    There's a name for when people blare out music, scroll through social media on full volume or talk on loudspeaker in public - loudcasting. Surveys show that in the U.K. most adults find this behaviour irritating, but there's also data suggesting that your age and culture may influence how indifferent you are to this kind of noise. BBC Reporter Angus Thompson tells us what experts say and explains why some people get so annoyed. Plus we hear from our friends across the World Service about loudcasting in their country.Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Hannah Gelbart Producers: William Lee Adams and Benita Barden Editors: Verity Wilde

    Oil giants make record profits during Iran war

    Play Episode Listen Later Aug 7, 2026 8:57


    Oil prices have shot up since the US-Israel war with Iran began, and the Strait of Hormuz, one of the world's most important oil shipping routes, has been almost completely closed.It's been bad news for drivers, airlines and anyone already feeling the squeeze from the cost of living. But for some of the world's biggest oil companies, it's been very good news. Oil giants like ExxonMobil and Chevron are reporting huge profits.And at the same time, we're seeing record-breaking heatwaves, with wildfires raging in parts of Europe and Asia. Our resident business expert, Emer Moreau, tells us about the oil giants' profits and how the high costs are impacting all of us.Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Hannah Gelbart Producer: Emily Horler, Chelsea Coates and Adam Chowdhury Editor: Verity Wilde

    Why everyone is talking about attachment theory

    Play Episode Listen Later Aug 6, 2026 11:25


    In recent years, attachment theory has exploded into the public consciousness. On TikTok, videos tagged #AttachmentTheory have racked up hundreds of millions of views, with some advising users on how to become more securely attached.The theory was first developed in the 1950s by John Bowlby, and suggests that the bonds we form with early givers shape our expectations in adult relationships. Further research has expanded our understanding of how we connect since then, and offered a more nuanced view on attachment. But this is not always reflected in popular videos online. We speak to Josh Elgin, a BBC journalist who's been reporting on discussions of attachment theory.Plus we hear from Dr Amir Levine, a Professor of Clinical Psychiatry at Columbia University and author of Attached, a book which played an influential role in bringing attachment to the mainstream.Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Hannah Gelbart Producer: Chelsea Coates, Benita Barden and Eleanor Sly Video Producer: Adam Chowdhury and Baldeep Chahal Editor: Verity Wilde

    Ariana Grande: Is it ever okay to comment on people's bodies?

    Play Episode Listen Later Aug 5, 2026 12:31


    Ariana Grande has announced that she's planning to take a break from the public eye after her Eternal Sunshine tour ends in September. She started her performing career when she was a kid and has since become one of the biggest pop stars in the world, winning three Grammys and most recently portraying Glinda in the hit film Wicked. But over the past couple of years, a lot of the conversation online about Ariana hasn't been about her music or acting: it's been about her appearance. That's despite her asking people repeatedly not to comment on her body over the years. Her most recent music video, Petal, went viral after some fans said they were concerned about how thin she was. So, is it ever ok to talk about a celebrity's health or appearance? And where's the line between concern and scrutiny?Chelsea Coates from the What in the World team joins us to discuss it all - and we hear how Ariana's fans are reacting to her decision to take a break.Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Hannah Gelbart Producer: Emily Horler and Chelsea Coates Editor: Verity WildeIf you are concerned about your health, you could speak to a health professional. If you are suffering distress or despair and need support, you could speak to a health professional or an organisation that offers support. Details of help available in many countries can be found at Befrienders Worldwide. www.befrienders.org

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