Podcast appearances and mentions of alina wheeler

Explore the insights and structures of brand identity design with this detailed episode of the Brand Master Podcast. Join host Stephen Horahan as he delves into the evolution of brand identity design with industry experts Rob Mayerson and Robin Goffman. This episode is a must-watch for anyone looking to refine their approach to branding with strategic frameworks and real-world applications.

Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service by Rob Meyerson  ABOUT THE BOOK: You don't have a brand—whether it's for a company or a product—until you have a name. The name is one of the first, longest-lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming. ABOUT THE AUTHOR: Rob Meyerson is a namer, brand consultant, and principal and founder of Heirloom, an independent brand strategy and identity firm.  Before founding Heirloom, Rob's roles included head of brand architecture and naming at HP, director of verbal identity at Interbrand in San Francisco, and director of strategy at FutureBrand in Southeast Asia.  His past clients range from the Fortune 500 to Silicon Valley startups, from San Francisco to Shanghai, including brands such as Adobe, GE, John Deere, Disney, Intel, Microsoft, and Walmart. Rob was recently on The Marketing Book Podcast (episode 482) to discuss the 6th Edition of Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding which he co-authored with Alina Wheeler. Rob has written about brand strategy and brand naming for leading publications such as Entrepreneur, TechCrunch, Insider, The Guardian, VentureBeat, and Branding Strategy Insider.  And, interesting fact – Rob Meyerson was NOT consulted by Elon Musk for naming advice when renaming Twitter to X! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/brand-naming-rob-meyerson

Explore the insights and structures of brand identity design with this detailed episode of the Brand Master Podcast. Join host Stephen Horahan as he delves into the evolution of brand identity design with industry experts Rob Mayerson and Robin Goffman.

Rob Meyerson is a brand consultant, professional namer, and co-author of the sixth edition of Designing Brand Identity. On his previous visit to the show, we discussed his work as a namer. For his return, we zoomed out to focus on how brands of all shapes and sizes can design an effective brand identity. We discussed all of this and more this week on the On Brand podcast. About Rob Meyerson Rob Meyerson is a brand consultant and professional namer who runs Heirloom, an independent brand strategy and identity consultancy. With Alina Wheeler, he co-authored the sixth edition of the bestselling Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding. Rob is also the author of the book Brand Naming, creator and host of the podcast How Brands Are Built, and a contributor to leading publications such as Harvard Business Review, Entrepreneur, and Business Insider. From the Show What's in a name? As we know from Rob's last visit to the show, a lot. Designing Brand Identity is a tried and true resource. As Rob notes of the title and scope of the book, “We need all of those words in their biggest sense.” Sadly ... Designing Brand Identity co-author Alina Wheeler passed away recently. AIGA Philadelphia set up a memorial scholarship in her name to honor her legacy. What brand has made Rob smile recently? Rob is a big fan of the sparkling CBD beverage Recess. Why? “You can tell they have a lot of love for design and the name speaks to taking a break.” To learn more, check out Rob's personal website and find the latest edition of Designing Brand Identity on Amazon. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding 6th Edition by Alina Wheeler and Rob Meyerson ABOUT THE BOOK: Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It's harder than ever to be the brand of choice―in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous social and cultural changes. The sixth edition of Designing Brand Identity has been updated throughout to address the challenges faced by branding professionals today. This best-selling book demystifies branding, explains the fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. With each topic covered in a single spread, the book celebrates great design and strategy while adding new thinking, new case studies, and future-facing, global perspectives. Organized into three sections―brand fundamentals, process basics, and case studies―this revised edition includes: Over 100 branding subjects, checklists, tools, and diagrams More than 50 all-new case studies that describe goals, processes, strategies, solutions, and results New content on artificial intelligence, virtual reality, social justice, and evidence-based marketing Additional examples of the best/most important branding and design work of the past few years Over 700 illustrations of brand touchpoints More than 400 quotes from branding experts, CEOs, and design gurus Whether you're the project manager for your company's rebrand or you need to educate your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy, design execution to launch and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration. ABOUT THE AUTHOR: Rob Meyerson is a namer, brand consultant, and principal and founder of Heirloom, an independent brand strategy and identity firm.  Before founding Heirloom, Rob's roles included head of brand architecture and naming at HP, director of verbal identity at Interbrand in San Francisco, and director of strategy at FutureBrand in Southeast Asia.  His past clients range from the Fortune 500 to Silicon Valley startups, from San Francisco to Shanghai, including brands such as Adobe, GE, John Deere, Disney, Intel, Microsoft, and Walmart. An experienced namer, Rob is the author of Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service. Rob has written about brand strategy and brand naming for leading publications such as Entrepreneur, TechCrunch, Insider, The Guardian, VentureBeat, and Branding Strategy Insider.  And, interesting fact – he's 6 feet 5 inches tall!  Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/designing-brand-identity-rob-meyerson  

Focus Lab's CEO Bill Kenney chats with Rob Meyerson (co-author) and Robin Goffman (Creative Director) about their work on the sixth edition of Designing Brand Identity, a branding classic created and authored by the late Alina Wheeler. You don't want to miss their discussion on the challenges and excitement of developing a highly collaborative book, their predictions for the future of design, their reflections on working alongside Alina, and her impact on the creative community. Links mentioned in this episode: Buy Designing Brand Identity on Amazon Rob Meyerson's podcast "How Brands are Built" episode with Alina Wheeler AIGA Alina Wheeler Memorial Scholarship University of the Arts Scholarships Rob Meyerson's Website Robin Goffman's Website -- Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. FOLLOW US: ►Instagram: https://www.instagram.com/focuslabllc/ ►LinkedIn: https://www.linkedin.com/company/focu... ►Dribbble: https://dribbble.com/focuslab ►Web: https://focuslab.agency Looking for a brand agency? We would love to hear from you. Email us: hello@focuslab.agency

In this captivating episode of JUST Branding, we welcome back Rob Meyerson, making history as our first returning guest. Rob, a distinguished brand consultant and co-author of the latest edition of Alina Wheeler's seminal work, "Designing Brand Identity," leads us through a poignant tribute to Wheeler's legacy and a deep dive into the essence of Brand Identity, with a special emphasis on Brand Architecture. We explore the book's 6th edition and unpack the critical components of brand identity, from visual and verbal elements to the reemerging sonic dimension, articulating how a well-structured brand identity is pivotal for standing out in today's competitive landscape. Delving into Brand Architecture, we clarify the various models—branded house, house of brands, endorsed brands, and hybrids—highlighting their significance in aligning with a company's overarching business strategies. This episode is a treasure trove for anyone passionate about the craft of branding, offering deep dives and practical tips for building brands that resonate and last.

Salut tout le monde, je suis Paul, Brand Designer et fondateur d'AWHA Studio, et je suis ravi de vous accueillir dans cette épisode 0 de BRANDSTORM !

Are you looking to create a great tagline or do you want to inspire your audience to make it easier for them to remember your brand? Well, in this episode, I go over great tagline, examples that you can use as inspiration when creating your tagline. So what is a tagline? Well, there's a great quote from Alina Wheeler and she says 'a tagline is a short phrase that captures a company's brand essence personality and positioning and distinguishes the company from its competitors'.One thing to remember is a tagline is not a slogan. A lot of people think that these are the same thing, but they're actually not a tagline applies to your whole brand and a slogan applies to a particular product campaign or range that you're producing. So if you think of your tagline as the top level of a communication strategy, that relates to your brand, rarely changes if ever a slogan is something that is less fixed and actually can change a bit more frequently.We have a previous episode that discusses how you can create a great tagline for your business. And you can watch that here - https://youtu.be/FI3JehOl8vg In this video, we're going to go over eight. Great examples of taglines on what makes them work ---------------------------------------------------------------Links  Storify Agency -  https://www.storifyagency.com/unified   Storify Agency Linkedin - https://www.linkedin.com/company/storifyagency/Seth's Linkedin https://www.linkedin.com/in/setherickson/   Instagram - https://www.instagram.com/originalsetherickson/?hl=en-gb---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos

Here's a classic episode of the show from the archive with Alina Wheeler! Hi-Res is on hiatus for the month of July but will be back with new episodes August 3rd!

Today a strong brand can be a company's most valuable asset.Companies who've done branding right have racked up massive brand valuations like Apple at $263 billion, Amazon at $254 billion,  Microsoft at $140 billion … and it's not just tech brands.  Coca-cola weighs in at $64 billion, Louis Vuitton at $47 billion, Nike at $39 billion and Walmart at $29 billion.  And that's only the top of the list.Building a brand is long term investment, but it's one that can pay off handsomely.  As we've seen during the spate of retail bankruptcies during the past 4 years, even if the business fails, there is usually a buyer who is willing to acquire the companies intellectual property - in other words - it's brand.But what does it take to create a brand that has the power - and value - of say Apple or Nike?In this episode I reached out to Alina Wheeler, author of the Designing Brand Identity.  The book, now it is fifth edition, has become the definitive resource for understanding all of the touch points that create the ecosystem necessary for building a high value power brand.Timestamps(3:45) What is a brand?(6:20) The importance of brand discipline(6:55) Getting on the Brand Train(12:04) Find your 'big idea'(17:20) Focus on you key message(17:55) 4 key questions to define your brand(18:58) Building trust (22:55) Getting content management under control(26:05) Creating your brand signature(27:38) Overcoming the biggest challengeBy the way, if you are looking to develop the kind of knitwear collections that consumer fall in love with the SPINEXPO is the fair for you.From trend information to technical innovation, SPINEXPO is  the primary exhibition for yarns and knitwear.  The fair provides well-edited forums featuring high quality products that are bursting with creativity.  To learn more, go to SPINEXPO.com.  You can also find a link in the show notes for this episode.And don't forget to check out our new podcast website where you can find all of the previous episodes of A Seat at The Table podcast, the show notes,  plus lots of other useful information.You can find it at www.seat.fm.  USEFUL LINKSDesigning Brand Identity by Alina Wheeler:    On AmazonConnect with Alina Wheeler:    http://designingbrandidentity.info/Alina's Twitter:  https://twitter.com/alinawheelerAlina's Instagram:  https://www.instagram.com/alinawheeler/?hl=enSPINEXPO:   www.spinexpo.comA Seat at The Table website:   https://seat.fm

"Design research" means different things to different people. This episode illuminates the three faces of design research: research for, into, and through design.https://designdisciplin.com/the-three-faces-of-design-research# Related Books, Links, and Resources- Christopher Frayling speaking at the Research Through Design 2015 Conference: https://vimeo.com/129775325- Creative Confidence by Tom Kelley and David Kelley: https://geni.us/creative-confidence- Design Research Through Practice by Ilpo Koskinen et al.: https://geni.us/design-research-thr- Designing Brand Identity by Alina Wheeler: https://geni.us/designing-brand- Detail in Typography by Jost Hochuli: https://geni.us/detail-in-typography- Grid Systems in Graphic Design by Josef Müller-Brockmann: https://geni.us/grid-systems- How To by Michael Bierut: https://geni.us/how-to-dd- How to Fly A Horse by Kevin Ashton: https://geni.us/how-to-fly-a-horse- Making and Breaking the Grid by Timothy Samara: https://geni.us/making-and-breaking- Research in Art and Design by Christopher Frayling: https://researchonline.rca.ac.uk/384/3/frayling_research_in_art_and_design_1993.pdf- The Art of Innovation by Tom Kelley and Jonathan Littman: https://geni.us/art-of-innovation- The Ten Faces of Innovation by Tom Kelley and Jonathan Littman: https://geni.us/ten-faces- Thinking with Type by Ellen Lupton: https://geni.us/thinking-with-type-dd# Connect with Design Disciplin- Website: http://designdisciplin.com​- Podcast: http://podcast.designdisciplin.com​- Instagram: https://instagram.com/designdisciplin/​- Twitter: https://twitter.com/designdisciplin/​- YouTube: https://youtube.com/channel/UCtXM3JdnERaNOiFKaHZJL_w- Bookstore: http://designdisciplin.com​/bookstore# Episode Bookmarks00:00 Intro04:32 Research in Art and Design by Christopher Frayling06:30 Research for Design12:53 Research into Design15:31 Research through Design20:20 Closing Remarks

Design, in all its shapes and flavors, involves two kinds of activities: Picking problems, and solving them. Making decisions, and executing them. Reasoning, and crafting. The concepts “strategy” and “tactics” capture what these two sides of the coin. This is a useful mental model and language for how to think and talk about design, and what it means to be a designer.http://designdisciplin.com/strategy-and-tactics-in-design# Related Books, Links, and Resources- Creative Strategy and the Business of Design by Douglas Davis: https://amzn.to/30JkGC5- Designing Brand Identity by Alina Wheeler: https://amzn.to/3qEY7Ju- High Resolution: https://www.highresolution.design/- Joseph La Delfa: https://cafeciaojoe.com- The Art of War: https://amzn.to/3bKK3K7- The Win Without Pitching Manifesto by Blair Enns: https://amzn.to/3qPXFrH- Visualize Value: http://visualizevalue.com/- How To by Michael Bierut: https://amzn.to/30KVVp2# Connect with Design Discipline- Website: http://designdisciplin.com​- Podcast: http://podcast.designdisciplin.com​- Instagram: https://instagram.com/designdisciplin/​- Twitter: https://twitter.com/designdisciplin/​- YouTube: https://youtube.com/channel/UCtXM3JdnERaNOiFKaHZJL_w- Bookstore: http://designdisciplin.com​/bookstore# Episode Bookmarks00:00 Intro01:09 Inspirations02:05 What does "design" mean?04:53 What do "strategy" and "tactics" mean?06:15 Why is this useful?11:47 What does it look like?15:34 Closing

Highlights from the conversation:A rebrand doesn't have to be extreme. It could be the right decision to just modernise or refreshWe want to give up and coming businesses a fighting chanceNo one cared about them. They were visual spam all over the city, no one engaged with them. The whole point of them was to inform the public, but no one caredBrand identity really can just attract people in that front door. A lot of those small or mid-sized growing organisations lack thatA lot of organisations can't see the obvious right in front of them. And creatives, especially at an agency, have the gift of being an outsider. We can bring a fresh, unique perspectiveWhen clients rebrand, they often forget the context out of which they came [...] When you're tone-deaf to where you've come from, it can be quite dangerous from a relationship perspective More about Blake Blake is the Creative Director and Cofounder of Matchstic, an Atlanta-based brand identity firm. For nearly 20 years, he’s focused on helping growing companies level up their brand identity by being radically relevant.Blake has led brand launches for over 200 projects, spanning a broad range of clients, from global heavy-hitters to ambitious startups poised for growth. The most notable of which include, Chick-fil-A, Publix, Mailchimp, Boys & Girls Clubs of America, Spanx, International Justice Mission and the City of Atlanta. His work has been featured in Fast Company, City Lab, and Designing Brand Identity by Alina Wheeler, and has received recognition in Graphis, Communication Arts, and Brand New.Blake extends his creative vision into thought leadership, having taken the stage to speak on brand identity best practices and creative courage at DesignThinkers Toronto, AIGA-Atlanta, HOW Conference, Plywood People, and MODA.In addition to co-leading Matchstic, Blake organizes the Atlanta chapter of CreativeMornings, a free monthly lecture series for the creative community. With more than 400 attendees each month, the Atlanta CreativeMornings chapter is the country’s largest.His podcast, The Creative Rising, features conversations with creative professionals and industry leaders who share their perspective on career, courage and creative leadership.Find Blake here:Website | LinkedIn | Twitter Show NotesPeople:Paul RandCompanies and organisations:City of AtlantaSunTrust / TruistGAPWarner BrothersMiscellaneous:A Change Of Brand (Podcast) How can you help?There are four ways you can help us out.Give us your thoughts. Rate the podcast and leave a comment.Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) ofTell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.Hosted by our founder Ross Drakes.Subscribe iTunes, Spotify, Stitcher, Google PodcastsMusic by: @dcuttermusic / http://www.davidcuttermusic.com

Today’s guest is Alina Wheeler, best known as the author of Designing Brand Identity: An Essential Guide for the Whole Branding Team, now in its fifth edition. One of my favorite memories of this book is seeing it on a desk when I arrived to my first day on the job at Labbrand, where I worked in Shanghai. I already knew the book, but seeing it in use, so far from home—that's when I really understood how influential of a book it is. In fact, it's been translated into Chinese, Spanish, Arabic, Portuguese, French, and other languages—and it's used by brand, marketing, and design teams, undergraduate and graduate students, and brand and business consultancies all over the world. I wanted to get an idea of why Alina wrote the book and what she was doing beforehand (around 2003). Along with being an author, she's a designer with over 40 years of experience working with teams in the public and private sector. She’s led the development of integrated brand identity programs, sales and marketing strategies, and design and communications systems. I was excited to have the opportunity to talk to Alina about her career, the book she’s created, and what the future holds for Designing Brand Identity. During the conversation, I learned that there will be a sixth edition but she won't be the author (!!!), how she gets case studies and quotes for the book, and the true identity of the mysterious Blake Deutsch. (It's hilarious—listen to find out.) Toward the end of the conversation, I asked Alina whether there's anything she'd like to support and ask that others check out, and she talked about Simon Charwey, a brand identity designer and anthologist on indigenous African design systems and African Symbology. Simon's work includes the African Logo Design book, a compendium of 1,000 unique symbols inspired by indigenous African design systems, symbols, and culture. And off the air, Alina also mentioned Certified B Corporations, something else she’s passionate about and recommends everyone checks out. I found the conversation both enlightening and inspiring, and I hope you do too. To learn more about Alina and Designing Brand Identity, visit designingbrandidentity.info. Of course, the book is available on Amazon and wherever books are sold. Alina’s also active on Twitter and Instagram.

Continua la 2^ stagione di Pensieri Balenghi – video lezioni in pillole di Digital Marketing – ora anche in podcast su Spreaker.N.B. 1^ Stagione disponibile in video su YouTube e Facebook (link in calce…)Il branding è tutto per il successo di una Marca. Ideare, progettare, identificare le strategie e far poi emergere la Brand Identity. Infine, comunicare, condividere i propri valori identitari e creare una connessione tra pubblico e brand.Per la rubrica libri, segui la video-recensione del libro «Designing Brand Identity» (https://amzn.to/3qxhQfn) di Alina Wheeler. Ci si sofferma sulla 2^ fase dell'attività di branding: il momento in cui si bisogna progettare o, meglio, far emergere la propria Brand Identity.Segui la video-recensione dei 7 manuali per il ***Natale 2020*** della collana DMT - Digital Marketing Turismo, di Hoepli Editore:✓ Digital Food Marketing (https://amzn.to/3mYqfpZ)✓ Digital Marketing Extra Alberghiero (https://amzn.to/2VVZBBW)✓ Turismo Mega Trend (https://amzn.to/36VBWYQ)✓ Social Food Phootography (https://amzn.to/2VPdi5M)✓ Digital Strategy Turismo (https://amzn.to/2Is3Mm1)✓ Web Marketing Turistico (https://amzn.to/3mWWJRp)✓ Digital Wine Marketing [in prenotazione!!!] (https://amzn.to/3grJntL)Ti ricordiamo le novità: dal prossimo libro – in lavorazione – sulla Brand Identity per Ristoranti, al Podcast, sino al nuovo canale Telegram. Seguici e non smettere mai di generare Pensieri Balenghi.Non perderti la rubrica degli eventi digitali: raccontiamo della DFMLab Academy e non solo... https://bit.ly/CnR-Food-EventsRiprendiamo alla grande anche con gli eventi – Phygital… https://www.facebook.com/DigitalFoodMarketing/events/– – –APPROFONDIMENTI DI EPISODIO:- Elenco Eventi Food e Accoglienza: https://bit.ly/CnR-Food-Events– – –✦ IL MIO BLOG: https://www.comunicazionenellaristorazione.it✦ IL MIO NUOVO LIBRO: https://digitalfoodbook.com✦ CORSI DIGITAL MARKETING [DFMLab Academy]: https://www.eventbrite.it/o/dfmlab-digital-food-marketing-lab-20089403285✦ COLLANA DMT [by HOEPLI]: https://www.facebook.com/DigitalMarketingTurismo/[ Video ]✦ YOUTUBE: https://www.youtube.com/playlist?list=PL8SvKJ_eURYrZKqIwnzJ5_gMxtqhShQs5✦ FACEBOOK: https://www.facebook.com/pg/MuseComunicazione/videos/[ Podcast ]✦ TELEGRAM: https://t.me/PensieriBalenghi✦ SPREAKER: https://www.spreaker.com/show/pensieri-balenghi✦ APPLE PODCASTS: https://podcasts.apple.com/us/podcast/pensieri-balenghi/id1521869769

Let's talk some type. We all love it. I think I've found enough worthy nuggets and tips to have a useful conversation around it! I read a quote from Alina Wheeler's 'Designing Brand Identity," talk about choosing fonts for brand communications, and using type in layouts.- Follow my Instagram  @connorwoogdesign-See my websiteconnorwoog.com-Thank you!

Continua la 2^ stagione di Pensieri Balenghi – video lezioni in pillole di Digital Marketing – ora anche in podcast su Spreaker.N.B. 1^ Stagione disponibile in video su YouTube e Facebook (link in calce…)Il branding è tutto per il successo di una Marca. Ideare, progettare, identificare le strategie e far poi emergere la Brand Identity. Infine, comunicare, condividere i propri valori identitari e creare una connessione tra pubblico e brand.Per la rubrica libri, segui la video-recensione del libro «Designing Brand Identity» (https://amzn.to/3qxhQfn) di Alina Wheeler. Ci si sofferma sulla 2^ fase dell'attività di branding: il momento in cui si bisogna progettare o, meglio, far emergere la propria Brand Identity.Le Basi. I Processi. I Casi di Studio… Bravissima Alina!Ti ricordiamo le novità: dal prossimo libro – in lavorazione – sulla Brand Identity per Ristoranti, al Podcast, sino al nuovo canale Telegram. Seguici e non smettere mai di generare Pensieri Balenghi.Non perderti la rubrica degli eventi digitali: raccontiamo della DFMLab Academy e non solo... https://bit.ly/CnR-Food-EventsRiprendiamo alla grande anche con gli eventi – Phygital… https://www.facebook.com/DigitalFoodMarketing/events/– – –APPROFONDIMENTI DI EPISODIO:- Il libro recensito «Brand Activism»: https://amzn.to/3mpeFDS- Elenco Eventi Food e Accoglienza: https://bit.ly/CnR-Food-Events– – –✦ IL MIO BLOG: https://www.comunicazionenellaristorazione.it✦ IL MIO NUOVO LIBRO: https://digitalfoodbook.com✦ CORSI DIGITAL MARKETING [DFMLab Academy]: https://www.eventbrite.it/o/dfmlab-digital-food-marketing-lab-20089403285✦ COLLANA DMT [by HOEPLI]: https://www.facebook.com/DigitalMarketingTurismo/[ Video ]✦ YOUTUBE: https://www.youtube.com/playlist?list=PL8SvKJ_eURYrZKqIwnzJ5_gMxtqhShQs5✦ FACEBOOK: https://www.facebook.com/pg/MuseComunicazione/videos/[ Podcast ]✦ TELEGRAM: https://t.me/PensieriBalenghi✦ SPREAKER: https://www.spreaker.com/show/pensieri-balenghi✦ APPLE PODCASTS: https://podcasts.apple.com/us/podcast/pensieri-balenghi/id1521869769

Top Seven Tips for WorkLife Development … is part of a series of tips, techniques and stories to help you learn, develop and grow in your WorkLife.Today's Book of The Podcast is: Brand Atlas by Alina Wheeler and Joel KatzSupport the show (https://www.patreon.com/worklifeincorporated)Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

We have the amazing MELINDA LIVSEY on the show today! She is a brand strategist and also a Co-Host at THE FUTUR. In today's episode, she talks about BRAND STRATEGY for beginners. Starting from the basics to resources for BRAND STRATEGISTS. . Resources mentioned in the episode : giveall.io How to launch a brand by Fabian Geyrhalter - https://amzn.to/39O7IWr Bigger than this by Fabian Geyrhalter - https://amzn.to/2u5GPhg Designing brand identity by Alina Wheeler - https://amzn.to/323pEtt This is marketing by Seth Godin - https://amzn.to/2SEsH8n . Links to Melinda's profiles : Website - https://www.marksandmaker.com Prelance - https://pre-lance.com . Thank you for listening! Huge shoutout to this show's sponsors! SKILLSHARE has been my favourite online learning hub since I started out. With thousands of classes on almost every topic makes it the best among all. Get 2 MONTHS OF SKILLSHARE and take your design skills to a next level. Sign up today at https://skl.sh/blesscreatics . Find me on Instagram - www.instagram.com/theblessshow

Businessdoc – Erfolgsgeschichten Praxis /Arzt als Unternehmer „Ich wusste mit 7 Jahren, ich kann Weltmeister werden“ Dr. Mark Warnecke ist Arzt und Unternehmer. Was er darüber hinaus als Sportler/Schwimmer erreicht hat, erreichen nur sehr wenige im Leben. Arzt war immer sein Traumberuf und er hat den Beruf mit viel Leidenschaft ausgeübt. Er gründete mit einem Praxispartner eine privatärztliche Gemeinschaftspraxis für Orthopädie, Unfallchirurgie und Ernährungsmedizin in Witten. Gleichzeitig hat er ein international tätiges Unternehmen für Nahrungsergänzungsmittel aufgebaut. Er betreut z.B. damit nahezu alle Vereine der Fußballbundesliga. Irgendwann musste aber eine Entscheidung getroffen werden - und Mark hat dann – schweren Herzens - eine Entscheidung zugunsten seines Unternehmens AM SPORT getroffen. Ein tolles und sehr privates Interview mit dem Mann, der wohl als ältester Schwimmweltmeister aller Zeiten in die Sport-Geschichte eingehen wird. Kontakt: Mark Warnecke GmbH Flaßkuhle 6 58452 Witten Telefon: +49 (0) 2302 - 98 281 01 E-Mail: info@mark-warnecke.de AMSPORT: www.facebook.com/173162989394992/photos/1142889735755641/ www.amsport-shop.de Buch: „Designing Brand Identity“ von Alina Wheeler, erschienen im Wiley Verlag https://amzn.to/2J8FEPT Praxis: www.orthopädiepraxis-witten.de heute: Privatärztliche Praxis Dr. med. Jörn Heinze, Facharzt für Orthopädie und Unfallchirurgie Businessdoc – Arzt als Unternehmer Oliver Neumann Livecoaching Seminar Praxisgründung https://app.next-level.online/event/90-perspektive-arztpraxis-1-so-erfolgreich-geht-niederlassung-heute www.businessdoc.online Info@businessdoc.online Folge direkt herunterladen

Businessdoc – Erfolgsgeschichten Praxis /Arzt als Unternehmer „Ich wusste mit 7 Jahren, ich kann Weltmeister werden“ Dr. Mark Warnecke ist Arzt und Unternehmer. Was er darüber hinaus als Sportler/Schwimmer erreicht hat, erreichen nur sehr wenige im Leben. Arzt war immer sein Traumberuf und er hat den Beruf mit viel Leidenschaft ausgeübt. Er gründete mit einem Praxispartner eine privatärztliche Gemeinschaftspraxis für Orthopädie, Unfallchirurgie und Ernährungsmedizin in Witten. Gleichzeitig hat er ein international tätiges Unternehmen für Nahrungsergänzungsmittel aufgebaut. Er betreut z.B. damit nahezu alle Vereine der Fußballbundesliga. Irgendwann musste aber eine Entscheidung getroffen werden - und Mark hat dann – schweren Herzens - eine Entscheidung zugunsten seines Unternehmens AM SPORT getroffen. Ein tolles und sehr privates Interview mit dem Mann, der wohl als ältester Schwimmweltmeister aller Zeiten in die Sport-Geschichte eingehen wird. Kontakt: Mark Warnecke GmbH Flaßkuhle 6 58452 Witten Telefon: +49 (0) 2302 - 98 281 01 E-Mail: info@mark-warnecke.de AMSPORT: www.facebook.com/173162989394992/photos/1142889735755641/ www.amsport-shop.de Buch: „Designing Brand Identity“ von Alina Wheeler, erschienen im Wiley Verlag https://amzn.to/2J8FEPT Praxis: www.orthopädiepraxis-witten.de heute: Privatärztliche Praxis Dr. med. Jörn Heinze, Facharzt für Orthopädie und Unfallchirurgie Businessdoc – Arzt als Unternehmer Oliver Neumann Livecoaching Seminar Praxisgründung https://app.next-level.online/event/90-perspektive-arztpraxis-1-so-erfolgreich-geht-niederlassung-heute www.businessdoc.online Info@businessdoc.online Folge direkt herunterladen

Businessdoc – Erfolgsgeschichten Praxis /Arzt als Unternehmer „Ich wusste mit 7 Jahren, ich kann Weltmeister werden“ Dr. Mark Warnecke ist Arzt und Unternehmer. Was er darüber hinaus als Sportler/Schwimmer erreicht hat, erreichen nur sehr wenige im Leben. Arzt war immer sein Traumberuf und er hat den Beruf mit viel Leidenschaft ausgeübt. Er gründete mit einem Praxispartner eine privatärztliche Gemeinschaftspraxis für Orthopädie, Unfallchirurgie und Ernährungsmedizin in Witten. Gleichzeitig hat er ein international tätiges Unternehmen für Nahrungsergänzungsmittel aufgebaut. Er betreut z.B. damit nahezu alle Vereine der Fußballbundesliga. Irgendwann musste aber eine Entscheidung getroffen werden - und Mark hat dann – schweren Herzens - eine Entscheidung zugunsten seines Unternehmens AM SPORT getroffen. Ein tolles und sehr privates Interview mit dem Mann, der wohl als ältester Schwimmweltmeister aller Zeiten in die Sport-Geschichte eingehen wird. Kontakt: Mark Warnecke GmbH Flaßkuhle 6 58452 Witten Telefon: +49 (0) 2302 - 98 281 01 E-Mail: info@mark-warnecke.de AMSPORT: www.facebook.com/173162989394992/photos/1142889735755641/ www.amsport-shop.de Buch: „Designing Brand Identity“ von Alina Wheeler, erschienen im Wiley Verlag https://amzn.to/2J8FEPT Praxis: www.orthopädiepraxis-witten.de heute: Privatärztliche Praxis Dr. med. Jörn Heinze, Facharzt für Orthopädie und Unfallchirurgie Businessdoc – Arzt als Unternehmer Oliver NeumannLivecoaching Seminar Praxisgründung https://app.next-level.online/event/90-perspektive-arztpraxis-1-so-erfolgreich-geht-niederlassung-heute www.businessdoc.online Info@businessdoc.online Folge direkt herunterladen

What is branding, and how do you go about starting a brand identity design project? In this weeks episode Ian Paget chats with the author of Designing Brand Identity, Alina Wheeler. In this episode we deep dive into the steps that need to be taken to rebrand a business from start to finish. We also discuss her book, which is now on its 5th edition. Show notes for this episode can be found at logogeek.uk/podcast10 To view more episodes and to subscribe visit logogeek.uk/podcast

In this week's podcast interview, Marketing Mentor Ilise Benun chats with Alina Wheeler, author of “Designing Brand Identity” on the latest survival strategy for the soul: Reinvention. At this year's CFBC/HOW Design Live (2014), Alina will be sharing the process she's used to reinvent herself, as well as lots of examples of people to use as role models for reinvention."

Philadelphia-based designer Alina Wheeler discusses branding, strategic imagination and her new book, Brand Atlas, co-authored with Joel Katz.

How do you solve the branding puzzle, especially if you're an existing business? Your brand is your company's most important asset, so you need to do it right. Alina Wheeler is the author of Designing Brand Identity, now in it's second edition. In this episode of Power to the Small Business, Alina Wheeler gives us four simple questions to answer. Answering those four questions is the start to designing your brand identity. Show notes and links are posted on The Marketing Spot Blog: TheMarketingSpot.blogspot.com