Brand Master Podcast

Explore the insights and structures of brand identity design with this detailed episode of the Brand Master Podcast. Join host Stephen Horahan as he delves into the evolution of brand identity design with industry experts Rob Mayerson and Robin Goffman. This episode is a must-watch for anyone looking to refine their approach to branding with strategic frameworks and real-world applications.

Explore the insights and structures of brand identity design with this detailed episode of the Brand Master Podcast. Join host Stephen Horahan as he delves into the evolution of brand identity design with industry experts Rob Mayerson and Robin Goffman.

Welcome to this insightful episode where we dive deep into the world of marketing science with Professor Byron Sharp. Discover how brands grow and what marketers often overlook in their strategies.

In this episode, we're diving into the secrets of building habit-forming products and brands with Nir Eyal. Discover how to create hooks and triggers that keep customers coming back and spending more. Learn from the author of "Hooked: How to Build Habit-Forming Products" as we explore strategies for embedding brands into customer habits, using rewards to boost engagement, and understanding that revenue is just a by-product of something much more important.

In this episode of the Brand Master podcast, Marketing legend Seth Godin joins us to discuss Branding & Marketing in the age of AI.

Explore the three pillars of brand positioning and develop processes for an effective differentiation strategy

Discover how to harness the power of brand adjectives to refine your strategy.

Hey there! Ready to hack your way to making buyers say yes? Today's video will reveal 14 Psychological Marketing Hacks that you won't want to miss.

You know what? Six Powerful Employer Branding Strategies that the top brand's use is what this video's all about! Let's face it, in today's competitive market, Employer Branding is crucial for Talent Attraction and Employee Retention. You'll learn all about it here!

Hey, look at this! We're about to unravel the mystery of "11 Step Branding Deck Template To Nail Your Presentation". In my opinion, you're about to step into a goldmine of knowledge on Branding Decks and their importance.

Well, actually, here's the deal: We're diving deep into a world where customer experience rules, and 'Brand Touchpoints' are the main game. Let's face it, aligning these touchpoints with the customer journey can give your brand a serious boost. Curious? Let's jump right into it.

Hey there, you've landed on the right video if you're looking to get the lowdown on "Branding 101: How To Build A Strategic Brand in 2024". Seriously though, this isn't just another branding basics video. We're diving deep into the world of branding for beginners and experts alike.

Welcome to a fascinating journey of brand evolution with Phyllis Williams Strawder, known as the 'Ghetto Country Brand Mother', in this engaging episode of the Brand Master Podcast.

Get ready for a journey, folks! We're about to unpack "9 Reasons To Boost Employer Branding: Top 5 Brand Examples" in this video. Get comfortable, maybe grab a cup of coffee, and let's dive right in. Employer branding isn't just a buzzword in the HR world. It's the magic potion that magnetizes top talent to your doorstep, encourages them to stay, and nudges them towards their full potential. Now, why is Employer Branding so darn important, you ask? Well, it's not only about attracting the crème de la crème, but it's also about making them stick around. Less revolving door, more cozy living room. We'll discuss how Employer Branding acts as a catalyst for employee engagement, and it does not stop there. A stellar Employer Brand can amplify your company's reputation like a shout from the rooftops, making you a superstar in your industry. Productivity - we all want more of it, right? Well, a strong Employer Brand can rev up the engines and boost productivity levels. And who doesn't love lower recruitment costs? Employer Branding can help you pinch those pennies where it counts. The cherry on top? Employer Branding can build brand loyalty and make you stand out from the crowd. It's like your unique secret sauce in a world full of plain burgers. And last but not least, let's not forget how Employer Branding supports your overall business objectives. It's the hidden link in your strategy, supporting everything from your bottom line to your business's expansion. We'll also walk you through the hall of fame of Employer Branding. Google, Nike, Apple, Salesforce, and Airbnb – they're all there. Learn from the masters and see how they have unlocked the secret vault of Employer Branding success. So come along on this ride. Let's discover together the importance of Employer Branding, the benefits it offers, and how top companies use it to their advantage. Conclusion? Well, you'll have to watch the video to find out. I promise, it will be worth your time. Let's make your company the next big thing in Employer Branding. Buckle up and press play!

Dive into the fascinating world of marketing collateral! Our latest video, "12 Marketing Collateral Types For Each Stage Of The Funnel" promises to enlighten you on this crucial topic. We've got it all sorted - from explaining brand collateral to showing how it influences the customer experience. You're in for a treat!

Discover Powerful Brand Collateral Examples from digital to traditional with Apple, Mailchimp, Tiffany & Co., LEGO and Coca-Cola.

Welcome to "7 Powerful Key Message Examples From Top New Brands"! In today's video, you'll discover the secret sauce of modern brand success - key messages that resonate. Don't miss out!

Discover the might of brand loyalty and learn how to boost it, with real-life examples! In this video, we'll unravel the secrets of brand loyalty and how it can transform your business.

These 10 Strategy Workshop Facilitation Strategies, Tips & Tactics will transform your sessions to make you look like a Pro.

Learn what brand hierarchy vs brand architecture including branded house, house of brands, endorsed brand examples and more.

Learn what a brand ambassador strategy is and how brands use ambassadors and influencers to market their brand.

Discover a gold mine of branding inspiration resources showcasing the best brands in the world to inspire your next brand design, strategy or marketing project.

Discover 6 unique ways to use brand authenticity to earn trust with your customers with examples from Dove, Patagonia and Buffer.

If you're looking to elevate your brand presence with AI SEO, then this video is just for you! We've got the inside scoop on everything you need to know, and we're sharing it all right here.

Learn what a brand portfolio is and how brand architecture models and types help to manage structure and meaning.

If you've ever wondered about the connection between your favorite brands and the emotions they evoke, this video on "Brand Love" is just for you! Dive into the fascinating world of brand strategy and discover how it's all about more than just products.

Discover 7 effective ways to build brand trust, loyalty and advocacy to keep your customers coming back for more.

Discover what brand trust is and how it build consumer confidence, consumer trust and brand equity,

Learn how to build a thriving brand community or a brand group with examples of brand communities from top brands.

Discover 5 effective ways to build and grow brand salience so customers choose you over your competitors

Learn the power of brand communities, why they're such valuable branding assets to brands with 10 reasons to build one.

Discover 25 of the best branding and marketing books to learn strategies to promote businesses, get more customers, and to grow your brand.

Discover The Simplification Strategy And The World's Simplest Brands with Siegel + Gale in this episode of the Brand Master Podcast

Learn how to manage your brand reputation and brand equity with public relations, crisis management and other top branding strategies.

Discover what experience disruption is and how you can reimagine everyday routines to disrupt your industry with Allen Adamson, Author of Seeing The How.

Discover 9 logo types and logo design styles you can use for branding your business and building your brand.

Learn how to create distinctive brand assets to make your brand more memorable and easier to recall.

Learn how to increase brand recall and recognition to stay top of mind in the buying decision.

Learn how to create value and enhance value perception for your customers with six unique strategies.

Ready to dive into the world of Transitioning Brands for Web3 with Ariadna Navaro? Get set to learn all about Web3 and its impact on brand strategy!

Learn what brand philosophy is and how to write a brand philosophy to distill your ideology.

Join us in this captivating episode where we dive deep into the world of strategic experiential design with our special guest, Paula Murray, a Brand Strategist and expert from Supertonic agency in Scotland. 

Learn what brand perception is, how to measure it through analysis and how to influence through communication.

Learn the art and science of brand transformation from professor, author and brand strategist Emmanuel Probst.

By the end of this video, you'll know how to create an effective branding and marketing communication strategy for you brand and how to select the best marketing channels to make the most of your budget.

Learn how to use color psychology to pick the best colors for your brand personality, strategy and marketing

Discover 6 ways to sticky branding, marketing and sales validation with brand strategist and author Jeremy Miller.

Learn what brand recognition is and 14 strategies to boost brand awareness for your business.

Discover the difference between branding and direct response marketing and how to merge the two with overdeliver author Brian Kurtz,

Discover the best and worst brand extension and line extension examples to guide your strategy.

Learn how to find a sustainable competitive advantage for your brand in five simple steps.