iDigress with Troy Sandidge

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Troy Sandidge is an award-winning B2B growth marketing strategist, founder, speaker, and author, aka the Strategy Hacker®, generating over $150 Million in revenue for Entrepreneurs, SMBs, Startups, & Fortune 100 to 1000 maximizing business profitability through effective strategic solutions and marketing systems for over a decade. iDigress is a culturally diverse, high-energy podcast experience that is in the Top 1% of Black-Led, Solo-Host, Marketing & Business podcasts. Each episode is 30 minutes or less providing actionable takeaways you can implement right away to level up your marketing, business, social media, community, sales, mindset, productivity, and more. Listen to learn how to eliminate complexity and confusion from your business while finding clarity with Troy as he helps you formulate strategies, build systems, and develop solutions to simplify your pathway to generate sustainable and scalable business growth! Find Troy on all social platforms @FindTroy and visit GrowWithTroy.com to learn more. iDigress is part of the HubSpot Podcast Network.

Troy Sandidge


    • Mar 14, 2025 LATEST EPISODE
    • every other week NEW EPISODES
    • 27m AVG DURATION
    • 135 EPISODES

    Ivy Insights

    The iDigress with Troy Sandidge podcast is an impeccably produced show that not only provides valuable insights and wisdom but also leaves a lasting impact on its listeners. Personally, I feel honored to call Troy a friend and have had the opportunity to connect with him through this podcast. He consistently delivers exceptional value every month, making it an invaluable resource for those seeking to learn and expand their knowledge.

    One of the best aspects of The iDigress podcast is its ability to act as an online course in business strategy. As someone who dropped out of college after studying business administration majoring in marketing, I often felt like I missed out on crucial learning opportunities. However, listening to this podcast feels like destiny has given me a second chance to educate myself and delve into the intricacies of running successful businesses. Troy's talent for breaking down complex topics into simple steps ensures that anyone can understand and implement his teachings effectively.

    Troy's authenticity shines through in every episode, making it one of the standout features of this podcast. When he speaks, you can genuinely feel the passion and conviction behind his words. His advice is never sugarcoated; instead, he tells it as it is, providing invaluable insights for others to learn from and improve their own businesses or brands. This sincerity creates a genuine connection between Troy and his audience, fostering trust and making each episode impactful.

    While it may be challenging to find any negative aspects of The iDigress with Troy Sandidge podcast, one could argue that there is room for more diverse perspectives or guest speakers. Although Troy himself offers immense value through his expertise, adding different voices from various industries or backgrounds could further enrich the content and provide a broader range of insights for listeners.

    In conclusion, The iDigress with Troy Sandidge podcast is a remarkable production that consistently delivers value-packed episodes filled with wisdom and practical advice. Troy's ability to simplify complex topics makes this show accessible to all, regardless of their level of business knowledge. The authenticity and sincerity with which Troy presents his ideas make him an influential figure in the industry. Overall, this podcast is a must-listen for anyone seeking to grow their business or gain valuable insights into various aspects of entrepreneurship.



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    Latest episodes from iDigress with Troy Sandidge

    135. Branding Secrets: Leverage Style To Change The Narrative, Boost Influence & Profits | Toi Sweeney

    Play Episode Listen Later Mar 14, 2025 60:17


    How you present yourself, from your brand to your personal style, can determine whether you are overlooked or unforgettable. Award-winning brand strategist Toi Sweeney explains how personal branding, color psychology, and strategic styling shape perception, build trust, and directly impact opportunities and financial success.We explore the psychology of color, the connection between confidence and presentation, and why styling is more than just looking good. Toi shares how reframing your brand narrative can elevate your presence, attract the right opportunities, and increase profitability.Beyond appearance, we discuss the power of mindset, faith, and intentional networking, as well as the importance of breaking free from mediocrity to reach the next level of success. Whether you are an entrepreneur, executive, or creative, this conversation is packed with actionable insights to refine your brand, shape perception, and turn visibility into real business results.

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    134. Woke & Wealthy? DEI = Money! The Cost Of Being Black In Business Is Real | Dr. V Boykin [Masterclass]

    Play Episode Listen Later Feb 28, 2025 57:36


    DEI isn't just a moral stance... it's a business imperative.In this powerful conversation, Dr. V Boykin breaks down the real cost of being Black in business and how diversity, equity, and inclusion (DEI) directly impact revenue, market opportunities, and leadership dynamics. From overcoming systemic barriers to navigating corporate spaces, Dr. V shares hard truths about the modern workplace, allyship, and the underestimated power of Black buying power.In this episode, we cover:Why all products are inherently “woke” and what that means for businessHow to measure DEI impact and create sustainable, profitable changeRecognizing privilege and injustice and accepting accountability while embracing changeHow to maintain individuality, light, and confidence while navigating injustice in the workplace The business case for DEI and why ignoring it is a costly mistakeHow allyship goes beyond good intentions to real action And much moreIf you're ready for a raw, unfiltered look at DEI, leadership, and the future of equity in business, this is the masterclass episode you need to hear.Want to experience even more? Watch the video version of this interview.Follow Dr. V Boykin On LinkedIn For Equity Thought Leadership, GTM Enablement, Culture Impact, & MoreInterested In Working With Or Booking Dr. V To Speak? Visit Dr V's WebsiteBuy Dr. V's Book "Fix Your Face & Watch Your Tone"Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.comDiscover All Podcasts On The HubSpot Podcast NetworkTry GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan Support The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/ReviewsFollow Troy's LinkedIn @FindTroyNeed Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.comFollow Troy's Instagram @FindTroySubscribe to Troy's YouTube Channel 

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    133. Hoodies, Hip-Hop & Cultural IP: The ROI Of Owning Your Brand Identity To Maximize Revenue, Reach & Relevancy With Evante Daniels [Masterclass Part 3]

    Play Episode Listen Later Feb 21, 2025 45:10


    From hoodies to hip-hop, from cultural influence to corporate boardrooms—your identity is your brand's greatest asset. In this Masterclass episode, Evante Daniels returns to unpack the power of authenticity in branding and how embracing your unique identity can translate into profitability. We explore the psychology behind brand confidence, the impact of personal style in professional spaces, and why cultural IP is one of the most undervalued assets in business.But here's the truth—if you don't tie your branding and positioning to ROI, the market won't either. Evante breaks down why companies cut diversity initiatives, why cultural branding often gets overlooked, and how Black entrepreneurs can strategically position themselves to not just be seen, but to drive revenue and business growth. It's not just about showing up—it's about making sure your presence is tied to measurable impact, market share, and long-term brand equity.We also break down real-world examples of cultural branding done right—from hip-hop moguls to streetwear legends—and how businesses can leverage their narratives to elevate influence, establish credibility, and turn cultural capital into actual capital.Whether you're a creator, executive, or entrepreneur, this conversation will challenge you to rethink your brand positioning, embrace your full identity, and ensure your brand isn't just culturally relevant—but financially powerful.Tap in for Part 3 of this powerful Masterclass with Evante Daniels! Listen to Part 1 of our conversation here.Listen to Part 2 of our conversation here.Beyond The Episode Gems:Follow Evante Daniels On LinkedIn For Creative & Brand Insights, Strategy, Content, & MemesInterested In Working With Evante and Seeqer? Visit Seeqer Website For Services, Case Studies, & Getting StartedBuy Evante's Book "Power, Beats, & Rhymes: Reclaiming Our Cultural Voice"Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.comDiscover All Podcasts On The HubSpot Podcast NetworkTry GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan Support The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/ReviewsFollow Troy's LinkedIn @FindTroyNeed Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.comFollow Troy's Instagram @FindTroySubscribe to Troy's YouTube Channel

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    132. Culture Shock To Capital Gains: The Branding Science Black Businesses Need To Succeed With Evante Daniels [Masterclass Part 2]

    Play Episode Listen Later Feb 21, 2025 36:45


    Your brand name isn't just a name: it's your gateway to capital, credibility, and growth! From culture shock to capital gains, your brand could be the key to unlocking major opportunities or keeping you stuck in the hustle. In this masterclass episode Part 2 with branding expert Evante Daniels, we break down the branding science Black businesses need to succeed!We dive deep into:Why your brand name can be the difference between getting funded or forgottenThe two ways to create demand (and why most fail)How to position your brand for growth without losing cultural authenticityThe branding mistakes that cost Black businesses capital and credibilityThe power of strategic naming, perception, and Cultural IP in breaking business barriersThink about how Beyoncé built an empire, how Nike's branding made them legendary, and how companies like Apple and Adidas have mastered the art of brand perception. These aren't just names—they're strategic assets rooted in Cultural IP, market psychology, and identity positioning that drive influence and revenue.If you want to elevate your brand beyond the culture and into boardrooms, bank accounts, and billion-dollar opportunities, this episode is for you. Too often, Black entrepreneurs brand based on passion rather than positioning. But your brand must speak the language of capital if you want to break barriers and build generational wealth. If you're serious about turning your culture into capital and your brand into a business that thrives, and not just survives, this episode is a must-listen.Listen to Part 1 of our conversation here.Beyond The Episode Gems:Follow Evante Daniels On LinkedIn For Creative & Brand Insights, Strategy, Content, & MemesInterested In Working With Evante and Seeqer? Visit Seeqer Website For Services, Case Studies, & Getting StartedBuy Evante's Book "Power, Beats, & Rhymes: Reclaiming Our Cultural Voice"Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.comDiscover All Podcasts On The HubSpot Podcast NetworkTry GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan Support The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/ReviewsFollow Troy's LinkedIn @FindTroyNeed Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.comFollow Troy's Instagram @FindTroySubscribe to Troy's YouTube Channel 

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    131. Branding Truths, Lies, & Pet Peeves! What You're Getting Wrong With Your Brand & How To Fix It With Evante Daniels [Masterclass Part 1]

    Play Episode Listen Later Feb 19, 2025 17:45


    Branding is NOT just your logo, colors, or typography. It is perception. It is how people see you, interpret you, and experience you.In this masterclass episode, creative strategist and brand expert Evante Daniels, CSO & Founder of Seeqer, breaks down his biggest branding pet peeves, why marginal market differentiation is the key to success, and how trying to be too different can actually hurt your brand. If your brand stands out more than 5% from the standard, you risk losing connection with your audience. Think of it like seasoning—too much, and no one wants to eat it.We dive into brand standards, color theory, market framing, positioning, and consumer psychology to help you build a brand that resonates while infusing culture to influence brand perception to expand community and loyalty. You do not need to reinvent everything. You need to find your lane. Your brand should reflect who you are becoming, not just where you are today.It is not about faking it until you make it. It is about positioning yourself with passion, potential, and power.This is Part 1 of a must-listen branding conversation.Beyond The Episode Gems:Follow Evante Daniels On LinkedIn For Creative & Brand Insights, Strategy, Content, & MemesInterested In Working With Evante and Seeqer? Visit Seeqer Website For Services, Case Studies, & Getting StartedBuy Evante's Book "Power, Beats, & Rhymes: Reclaiming Our Cultural Voice"Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.comDiscover All Podcasts On The HubSpot Podcast NetworkTry GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan Support The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/ReviewsFollow Troy's LinkedIn @FindTroyNeed Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.comFollow Troy's Instagram @FindTroySubscribe to Troy's YouTube Channel 

    social media interview strategy entrepreneur reality san francisco brand psychology market creative lies podcasting startups hip hop target humor walmart branding consultants small business masterclass beats logo truths perception real talk enterprise daniels sociology case study marketing strategies keynote speakers positioning pet peeves hubspot framing good vibes customer success customer journey brand strategy black businesses swagger consumer behavior differential chickfila creative strategies industry standards brand design color theory brand consultant black creators typeface behavior science book power buy my book what is branding strategy hacker
    130. The New Shift Marketers Can No Longer Ignore! [ABM vs MBM vs CBM]

    Play Episode Listen Later Feb 18, 2025 16:41


    Most brands are running marketing strategies built for a world that no longer exists. We all want to create a movement, capture demand at scale, and dominate a market. But how do we do that today?For most marketers, Account-Based Marketing (ABM) is the gold standard: highly targeted, sales-aligned, and built to close high-value accounts. Then you have Market-Based Marketing (MBM), which expands the lens to broader demand capture, category creation, and positioning at scale. But the REAL power shift to consider? Let me introduce you to Community-Based Marketing (CBM). CBM isn't just about audience segmentation; it's about integration. ABM is transactional at its core. It's focused on getting the deal, not necessarily building a lasting relationship. And in a world where trust is the currency, ABM alone isn't enough. MBM is noisy. It requires a massive investment in awareness, content, and brand positioning. And in today's world of oversaturated content, it's harder than ever to cut through. CBM is about embedding your brand into the daily lives of the people who actually matter.With ABM, you're pitching from the outside. With MBM, you're broadcasting to the masses. But with CBM, you're technically already in the room.Instead of hoping they see your ad, you're in their inbox. Instead of forcing them to book a demo, they're asking you for a call. Instead of convincing them to trust you, they're defending your brand against competitors. Doesn't that sound amazing? Well trust me it is possible by recalibrating Account-Based Marketing and Market-Based Marketing with Community-Based Marketing that aligns with Value-Based Marketing, turning your community into your growth engine: generating organic conversations, referrals, and loyalty that no ad spend can replicate.Beyond The Episode Gems:• Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.• Buy My Book, Strategize Up For The Blueprint To Scale Your Business: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network•  Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan   #####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

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    129. Can't Sell? Marketing Stinks? Use This Cheat Code: Sell Up ↑ Market Down ↓ Convert More →

    Play Episode Listen Later Jan 31, 2025 26:38


    Brutal truth: most businesses can't sell up and can't market down.Many struggle to position themselves in a way that earns the attention of high-value buyers while simultaneously failing to resonate with the people who actually influence buying decisions. Your messaging isn't just about what you say, but who hears it. If you're not speaking in outcomes and business impact, executives won't listen. If your marketing doesn't focus on relevance and usability, frontline users won't advocate for you.In this episode, we break down how to:• Sell Up & Market Down by aligning your messaging to decision-makers, mid-level managers, and frontline users.• Balance the Power of Three: Attraction, Activation, and Advocacy to drive conversions.• Tailor Communication for Impact: Speak to THE ONE x 1,000,000² with a strategic, layered approach that wins buy-in across all levels.To win, you don't just need better marketing, more sales leads, and higher conversions...+ You need marketing that moves through the entire decision-making chain.+ You need sales strategies that influence every decision-maker in the room.+ You need conversion tactics that turn interest into action at every stage of the funnel.Bonus: Go check out my newsletter for additional value outside of this episode on converting more!  Beyond The Episode Gems:• Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.• Buy My Book, Strategize Up For The Blueprint To Scale Your Business: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network•  Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

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    128. Slow Down To Scale Up: Why Fast Marketing Fails, Patience Is Profitable… And Wait, TikTok Rose From the Dead?

    Play Episode Listen Later Jan 29, 2025 35:49


    The internet moves fast, but does that mean your marketing should? In today's world of instant gratification, the pressure to react quickly and chase trends can lead to shallow strategies, unrealistic expectations, short-lived success, and unsustainable results. But it's not just about marketing—it's about leadership, too. If executives don't give marketing, strategy, or people the time to grow, they'll never see real results. What if the real key to sustainable growth is slowing down, embracing patience, letting things breathe, and giving people, ideas, and strategies the space to actually develop?In this episode, we unpack:• Why speed can sabotage your long-term marketing success.• The danger of forcing speed over strategy in decision-making, team-building, and brand positioning.• The underrated power of stillness and strategic patience in business.• Why executives often demand immediate marketing results—yet fail to invest the time needed for real impact.• How rushing to “be first” often results in noise, not impact.• The thought leadership trap: it's not about "telling" —it's about engaging, guiding, and building real influence.• How a lack of patience in leadership leads to high turnover, rushed marketing, and ineffective campaigns.• Oh, and… TikTok went down, panic ensued, and then it came back. What does that tell us about digital hysteria?If you've ever felt pressured to constantly do more in marketing, this is your reminder that real influence and business longevity come from thoughtful action—not just rapid reaction. Tune in and learn why slowing down might be the fastest way to scale up.Beyond The Episode Gems:• Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network•  Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

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    127. Your Calendar Is The Scorecard Of Your Priorities: How To Pivot, Thrive, & Win In 2025!

    Play Episode Listen Later Jan 16, 2025 29:00


    Is your calendar positioning you to thrive, or is it an endless wasteland of undone tasks and busy work? Let's not bring that energy into 2025! Explore what your calendar reveals about you, your priorities, and your goals—and how to align it with a vision for success.This episode will break down:• Why your calendar is the ultimate scorecard of your time and priorities.• How to identify what to eliminate, delegate, or outsource to regain focus.• Lessons from 2020 that can guide your strategy during today's challenges.• Practical tips to navigate the chaos of 2025 with clarity and purpose.• The importance of adding more humanity and flexibility into your marketing and communication strategies.By the end of this episode, you'll feel empowered to make smarter decisions, elevate your productivity, and approach 2025 with a more human-centered, impactful approach to your business and life. Ready to thrive? Let's dive in!Beyond The Episode Gems:• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Help People Affected By California Wildfires:•  California Fire Foundation Wildfire & Disaster Relief Fund: The California Fire Foundation works with local fire agencies and community-based organizations to provide ongoing and long-term support to communities affected by wildfires.• World Central Kitchen: WCK is already on the ground in Southern California to aid first responders and evacuees, providing fresh meals to first responders and communities impacted.• Direct Relief: DF's California Fire Relief provides N-95 masks, medicine, and resources to healthcare agencies and first responders in areas affected by wildfires.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

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    126. New Year, New Growth: The 6-4-3 Formula To Grow, Position, & Communicate Your Business Mightily In 2025!

    Play Episode Listen Later Jan 1, 2025 30:04


    Ready to transform your business for 2025? In this episode, discover the 6-4-3 Formula—a simple yet powerful framework that blends strategy, clarity, and action to help you grow, position, and communicate your business like never before. If you're tired of spinning your wheels, this is the game-changing episode you need to kickstart the New Year with purpose and results!This episode pulls from Troy's book Strategize Up as a starting point and expands in additional frameworks, tactics, and principles to help you elevate your business in every way possible this coming year.What You'll Learn:The 6 Core Principles To Grow Your Business:• Clarity, leverage, optimization, vision, value, and execution—what they mean and how to implement them.4 Key Strategies To Position Your Business:• Credibility, authority, social proof, and creating the perception of high value to stand out in your industry.The 3 Essentials To Communicate Effectively:• Using emotion, action, and the right content type to connect with your audience and drive engagement.Why Quantity vs. Quality Doesn't Matter:• Learn why value is the real differentiator and how to deliver it consistently.How To Build Advocacy & Elevation:Turn your audience into buyers, advocates, and elevators who amplify your brand's message.Why Listen:This episode goes beyond theory, giving you practical steps to align your vision, messaging, and strategy in 2025 breaking down complex ideas into actionable takeaways, sharing insights from years of experience helping businesses scale sustainably. So if  you're serious about making 2025 your breakthrough year, tune in now to learn how to apply the 6-4-3 Formula to your business!Start your New Year strong—press play and level up! Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

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    125. Chasing YOUR Million: What's Next? The Sacrifice Behind Success & Why Reaching Milestones Do NOT Mean You're Done!

    Play Episode Listen Later Dec 17, 2024 52:20


    What's your million?A million anything can be impressive—or insignificant—depending on the context.A million breaths keep us alive for a little over a month.A million stars is barely a fraction of our galaxy.Elon Musk's net worth is $400 billion which is 400 thousand millions.A million can mean everything or nothing, depending on how you look at it.For me, surpassing one million downloads felt impossible—until it wasn't.In this episode, I dive into what chasing your million really means:• The parallel between success and sacrifice: are we willing to endure what it takes to achieve the big goals we dream about?• Why consistency matters more than perfection—starting and showing up creates more opportunities for success than stopping or never starting at all.• How what feels small today can snowball into something vast if you just keep going.The truth is, whatever your million represents—whether it's a business, a dream, or a vision—it's going to demand something from you. Success always runs parallel with suffering, discomfort, and hard choices. The question is: are you willing to do the work and make the sacrifices to get there?A million downloads didn't happen because I planned it perfectly—it happened because I started. I kept going. I stayed in motion.If you're chasing your own version of a million, remember this: starting matters. Staying consistent matters. It puts you in the game and gives you a shot at something bigger than you ever thought possible.What's your million?And are you willing to chase it?Press play. Let's talk about it.Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

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    124. The Comfort Zone Is KILLING Your Growth: Stop Making Excuses, Start Making Changes To FINALLY Grow Your Business

    Play Episode Listen Later Nov 15, 2024 39:38


    Change is hard, but the truth is—when you resist it, you're making a choice.An even harsher truth? Staying in your comfort zone is the reason your business isn't growing. You're stuck because you keep doing the same things, expecting different results. That's the definition of insanity—and it's killing your growth.And keep in mind, "staying in your comfort zone" can manifest in ways you might not even realize. Micromanaging. Refusing to delegate. Needing total control. Waiting for perfection before taking action. Even creating chaos to sabotage your own progress. Believe it or not, you could be your own biggest obstacle.Here's the reality: Over 50% of businesses fail because they refuse to adapt, change, or face the hard truths about their strategies. Are you ready to stop blaming the market, the economy, or your competition? The real obstacle is you.It's time to ditch the excuses, make the changes, and start taking action. Growth isn't easy, but neither is staying stagnant. If you're serious about scaling your business, this is your wake-up call. Step out of the comfort zone. Embrace the chaos. Make bold moves. Growth doesn't happen where it's safe, it happens when you face the uncomfortable truth and take action.In this episode of iDigress, we dive deep into the uncomfortable reality of why many entrepreneurs, leaders, and creatives stay stuck. We'll explore the powerful concept of "what you're not changing, you're choosing" and unpack how resistance to change often stems from fear, comfort, or denial.• Why clarity is the first step to escaping chaos.• The dangers of staying in your comfort zone.• How to recognize when it's time to pivot.•  Why embracing change (quickly) is necessary for business success.• How to stop being a "control freak" and get out of the way of growth.• Why successful execution requires humility and adaptability. Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

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    123. What You See, What The Market Thinks, & What Your ICP Believes: The Path To Profit & Positioning For Revenue Growth [Masterclass]

    Play Episode Listen Later Oct 25, 2024 54:09


    In this episode, we explore the three critical distinctions for driving revenue growth: what you see, what the market thinks, and what your ICP believes. We break down how aligning your perception with the market's reality and your ideal customer's needs is key to unlocking growth. You'll learn why it's not enough to just launch a business, create content, or set goals. It's about understanding how your positioning fits into the bigger picture. We dive into practical steps to help you rethink your strategy, adjust your messaging, and position yourself for sustainable success. Key Points:• Perception: Understand how what you see might be clouding your judgment and holding back your business growth.• Positioning: Learn how to adjust your brand's message to match what the market truly thinks and values.• Profit through Clarity: Focus on what your ICP (ideal client profile) believes and how meeting their needs will drive profitability.• Bridging the Gap: Discover how to align your personal intentions with real-world actions that lead to results.• Actionable Strategies: Gain a clearer path to drive meaningful change in your marketing, positioning, and growth approach. Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

    social media business marketing sales brand psychology market entrepreneurship branding profit masterclass perception perspective real talk marketplace bridging sociology pipeline marketing strategies targeting messaging keynote speakers positioning social media marketing believes profitability lead generation business podcasts growth strategies funnels icp marketing podcast marketing funnels revenue growth consumer behavior demand generation brand positioning sales pipeline sales podcast consumer psychology hubspot podcast network troy sandidge demand marketing try riverside i digress
    122. Resonance In Marketing Masterclass Part 3: Building Unshakable Brand Loyalty Through Personalization, Emotional Connections, & Communities

    Play Episode Listen Later Oct 3, 2024 23:29


    In the final part of our Resonance in Marketing Masterclass series, we explore the key strategies that help brands create unshakable brand loyalty. This episode breaks down how personalization, emotional connections, and strong communities are the cornerstones of marketing success in today's world. We'll explore:• How personalization creates deeper, more meaningful relationships with your customers.• The role of emotional engagement in building long-lasting loyalty and advocacy.• Why fostering and nurturing communities around your brand is the ultimate way to cultivate trust and drive growth.Through real-world examples, actionable insights, and practical takeaways, this episode is a must-listen for brands looking to build loyalty that stands the test of time. Whether you're a seasoned marketer or just starting out, you'll discover powerful strategies to connect with your audience on a deeper level and turn customers into lifelong advocates. Previous Episodes In This Masterclass Series:•  Listen To Resonance In Marketing Masterclass Part 1•  Listen To Resonance In Marketing Masterclass Part 2 Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

    relationships community trust culture business apple social marketing sales psychology entrepreneurship emotional emotions storytelling attention engagement advocates product memory branding sustainability narrative communities agency connections masterclass perception revenue loyalty buyers loud logic roadmap digital marketing profits sociology exposure marketing strategies customer experience content marketing retention elevators keynote speakers positioning social media marketing vertical profitability hubspot lead generation community building conversions business podcasts customer success cx unshakable personalization resonance sales funnels unshakeable customer journey smb horizontal sql scalability ugc ltv gtm resonate marketing podcast lead gen market share consumer behavior brand loyalty brand experience marketing leaders make some noise clv human psychology growth podcast consumer psychology marketing masterclass limbic system mql market demand neocortex hubspot podcast network troy sandidge try riverside strategy hacker
    121. Resonance In Marketing Masterclass Part 2: Leveraging Psychology and Storytelling To Emotionally Supercharge Your Marketing

    Play Episode Listen Later Oct 2, 2024 19:59


    In today's hyper-competitive landscape, it's not about how loud you are—it's about how deeply you resonate.In this episode, we explore building meaningful connections through relationship-driven marketing, focusing on:• Emotional connection > Grabbing attention.• Why trust, loyalty, and community advocacy matter more than one-time conversions.• The role of storytelling in creating authentic, long-lasting connections with your audience.• Empathy-driven marketing: understanding your customers' needs and emotions to foster brand loyalty.• Tapping into the power of personalized experiences to resonate on a deeper level.• How niche marketing and community-building create stronger advocacy than broad messaging.• How to evoke emotion and create lasting memories to resonate deeply.• Relationship-driven marketing tactics you can apply across social media, content, email, and more to engage meaningfully. Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

    relationships community trust culture business apple social marketing sales psychology entrepreneurship emotional emotions storytelling attention engagement advocates product memory empathy branding sustainability narrative agency connections masterclass perception leveraging revenue loyalty buyers loud logic roadmap tapping digital marketing profits sociology exposure marketing strategies customer experience emotionally content marketing retention elevators keynote speakers positioning social media marketing vertical profitability hubspot lead generation community building conversions business podcasts supercharge customer success cx resonance sales funnels customer journey smb horizontal grabbing sql scalability ugc ltv gtm resonate marketing podcast lead gen market share consumer behavior brand loyalty brand experience marketing leaders make some noise clv human psychology growth podcast consumer psychology marketing masterclass limbic system mql market demand neocortex hubspot podcast network troy sandidge try riverside strategy hacker
    120. Resonance In Marketing Masterclass Part 1: Marketing Is NOT About Being The Loudest But Resonating Deeper!

    Play Episode Listen Later Oct 2, 2024 16:09


    In a world of endless noise, the brands that stand out are the ones that resonate, not the ones that shout.In this episode, we break down how resonance plays in marketing along with:•  Resonance vs Volume in marketing.•  Emotional connection > Simply Exposure.•  The Psychology of Resonance: tapping into customer emotions, needs, and values.•  Appealing to Emotions and Creating Memories (Limbic System) > Appealing to Logic (Neocortex)•  LTV > One-Time Conversions.•  How to create trust currency, brand loyalty, and community advocacy.•  The importance of relationship-driven marketing and communication tactics.•  How to apply this to social media, content, email, copy, and other media on various platforms. Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

    relationships community trust culture business apple social marketing sales psychology entrepreneurship emotions storytelling attention engagement advocates product memory branding sustainability narrative agency connections masterclass perception revenue loyalty deeper buyers loud logic roadmap digital marketing profits sociology exposure marketing strategies customer experience content marketing retention elevators positioning social media marketing vertical profitability hubspot lead generation community building conversions business podcasts customer success cx resonance sales funnels customer journey smb horizontal sql scalability ugc ltv gtm resonate marketing podcast lead gen market share consumer behavior brand loyalty loudest brand experience marketing leaders make some noise resonating clv human psychology growth podcast consumer psychology marketing masterclass limbic system mql market demand neocortex hubspot podcast network troy sandidge try riverside strategy hacker
    119. The American Idol Approach: Clients Must Audition To Earn The Golden Ticket To Work With You

    Play Episode Listen Later Aug 22, 2024 40:22


    In this powerful episode, we dive into a transformative approach to client relationships that will change the way you do business, going beyond the surface to tackle some of the most pressing challenges entrepreneurs face today — especially those who want to maintain high standards, protect their boundaries, and ensure they're working with clients who truly value what they bring to the table.We explore the concept of making your clients audition for the privilege of working with you, much like contestants on American Idol. This isn't about playing hard to get; it's about setting clear boundaries, commanding confidence, and ensuring that the clients you take on are aligned with your values, vision, and the level of service you provide.In this episode, I discuss:Auditioning Your Clients: Just like in American Idol, not everyone makes it to the next round. I'll teach you how to audition your clients, guiding you on principles to help them either self-eliminate or clearly identify themselves as strong potential candidates.Creating Demand Generation: Discover how to generate strong demand for your services, making clients eager to work with you. When done right, this approach flips the script, positioning you as the sought-after expert who clients are vying to work with.Combating Scope Creep: Learn how to protect your time and resources by setting firm boundaries from the start, ensuring that your projects stay within scope and that you're compensated fairly for any additional work.Setting Boundaries and Expectations as an Empath: As someone who genuinely cares about others (and I'm sure you do in your business), it can be challenging to enforce boundaries. I'll share strategies to balance empathy with the necessity of maintaining your professional integrity.Commanding Confidence in the Discovery Phase: The initial discovery phase is crucial for establishing authority and setting the tone for the entire client relationship. I'll guide you on how to exude confidence and control during this critical stage.Mastering Value-Based Pricing: Discover how to shift the focus from cost to value, ensuring that clients understand and appreciate the worth of your services. I'll share techniques for implementing value-based pricing that aligns with the results you deliver, helping you command higher fees while maintaining client satisfaction.Maintaining High-Profit Margins: Learn strategies to keep your profit margins high without compromising on the quality of your work. We'll discuss how to structure your offerings and negotiations to ensure you're paid what you deserve, allowing you to focus on delivering excellence.Removing Objections with Confidence: Objections can derail a conversation and undermine the perceived value of your services. I'll guide you on addressing and removing objections preemptively, creating an environment where clients see you as the essential bridge to achieving their goals. By removing the air out of the room, you'll keep the focus on the vision and the transformative impact of working with you.Eliminating Budget Concerns: Learn how to remove budget from the equation by shifting the conversation to value. I'll show you how to guide clients to see the worth of your services, allowing you to command the rates you deserve while keeping your profit margins high.By the end of this episode, you'll have a clear roadmap for elevating your business relationships, protecting your time and energy, and ensuring that the clients you work with are a perfect fit for your services. If you're tired of chasing clients, compromising on rates, or dealing with constant scope creep, this episode is for you. Beyond The Episode Gems:• Learn More Starting Your Own Business With Amazon's Delivery Service Program• Start Creating Exceptional Sites & Business Solutions Using Wix Studios • Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

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    118. My Journey As A Black Entrepreneur: Failures, Success Stories, & Lessons Learned With Dr. Frances Richards

    Play Episode Listen Later Aug 19, 2024 36:46


    In this intimate and revealing episode, Dr. Frances Richards sits down with me for a deep, one-on-one conversation where I open up like never before. I get honest, vulnerable, and real about my journey as a BIPOC entrepreneur, sharing the challenges, struggles, and triumphs I've faced along the way. I reflect on the unique obstacles and victories that have shaped my path as a black man navigating the entrepreneurial landscape. This episode is one of the most candid and authentic moments I've shared, offering insights not just into my professional life but into the personal experiences that have defined me. Tune in for a powerful discussion on the realities of entrepreneurship, resilience, and the lessons I've learned that can inspire and guide others on their own journeys!And no this is just a snippet of the one-on-one interview, to listen to the full interview in its entirety, you can listen to my interview with Dr. Frances Richards' podcast here, Ep 409.Beyond The Episode Gems:• Learn More Starting Your Own Business With Amazon's Delivery Service Program• Start Creating Exceptional Sites & Business Solutions Using Wix Studios • Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Follow Troy's Instagram @FindTroy

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    117. Building Billion Dollar Unicorns: How To Pitch, Overcome Rejection, & Succeed As A Modern Entrepreneur With Sarah Chen-Spellings [Masterclass]

    Play Episode Listen Later Aug 15, 2024 54:45


    In this episode, we delve into the high-stakes world of entrepreneurship with Sarah Chen-Spellings, a venture capitalist, strategist, and co-founder of Beyond the Billion. Join us as we explore the journey of building billion-dollar unicorns, where success is not just about having a great idea, but mastering the art of pitching, navigating the inevitable rejections, and persisting through the toughest challenges.Sarah shares her unique insights on what it truly takes to succeed in today's fast-paced entrepreneurial landscape. From her experience leading a global consortium investing over $1 Billion in women-founded companies to her work as a seasoned strategist and host of the "Billion Dollar Moves" podcast, Sarah offers invaluable advice for entrepreneurs aiming to make their mark.Whether you're an emerging entrepreneur or a seasoned founder, this episode is your masterclass on how to pitch, overcome rejection, and ultimately succeed in the billion-dollar game. Learn the critical strategies that differentiate those who thrive from those who fall short, and discover the mindset needed to turn risk into reward.In this episode, you'll discover:• The art of pitching: How to craft a compelling pitch that stands out in a crowded market.• Overcoming rejection: Proven strategies for turning setbacks into opportunities and building resilience.• Navigating risk: Insights on how to manage and mitigate the risks inherent in scaling a business to unicorn status.• The modern entrepreneur's mindset: What it takes to succeed in today's competitive and rapidly evolving business environment.•  Entrepreneurial  diversity: Strategies for bringing more diverse entrepreneurs—women, Black, Latina, Asian, and others—to the table and ensuring they have the resources and support needed to succeed in the billion-dollar game.• Sarah's personal journey: Lessons from her experience co-founding Beyond the Billion and her role in shaping the future of venture capital.Don't miss this opportunity to gain actionable insights from one of the leading voices in venture capital and entrepreneurship. Tune in to learn how you can build your own billion-dollar unicorn! Connect With Sarah Chen-Spellings:•  Listen to the Billion Dollar Moves Podcast with Sarah Chen-Spellings•  Learn about Beyond The Billion's mission to catalyze capital for innovative, venture-backable women-funded companies •  Visit Sarah's website to see all of the things she has going on•  Connect with Sarah on LinkedIn Beyond The Episode Gems:• Learn More Starting Your Own Business With Amazon's Delivery Service Program• Start Creating Exceptional Sites & Business Solutions Using Wix Studios • Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Follow Troy's Instagram @FindTroy

    black ai strategy lessons growth entrepreneur navigating failure overcoming data entrepreneurship risk investing modern podcasting startups resilience asian overcome chatgpt artificial intelligence invest succeed billion masterclass rejection funding latinas pitch unicorns grit billionaires marketplace vc openai gemini personal branding marketing strategies bipoc chen proven billions pitching venture capital billion dollar business podcasts diversity and inclusion women entrepreneurs volatile venture capitalists brand strategy first generation marketing podcast google deepmind perseverence growth podcast women founders market demand stockholders spellings aapc hubspot podcast network troy sandidge try riverside
    116. Is Your Growth Built On A Lie? How To Fix Your Data, Build Your Brand Orbit, & Stay In Business!

    Play Episode Listen Later Aug 13, 2024 42:06


    What if everything you thought was fueling your business growth is actually holding you back? In this episode, we dive deep into the hidden flaws in your data that could be sabotaging your success. Discover how to fix these cracks, align your strategy, and build a powerful "brand orbit" that not only keeps you in business but propels you to new heights. This is the game-changer you've been waiting for – don't miss out!Beyond The Episode Gems:• Get Your FREE 3-Step Pitch Guide [Downloadable]• Learn More Starting Your Own Business With Amazon's Delivery Service Program• Start Creating Exceptional Sites & Business Solutions Using Wix Studios • Grow Your Business Faster Using HubSpot's CRM Platform• Book Your Tickets For Content Marketing World, Use My Code "SANDIDGE100" For $100 Off Tickets!• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Please Give A Rating & Review For The iDigress Podcast: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Follow Troy's Instagram @FindTroy 

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    115. Lost In The Multiverse? Master Cultural Navigation To Supercharge Your Efforts To Build Lasting Brand Affinity!

    Play Episode Listen Later Aug 8, 2024 56:43


    One of the BIGGEST mistakes most businesses make? They assume who they're speaking to is just like them.But that's furthest from the truth. Does it feel like anything you put out there just gets lost in the "multiverse" of people?No results? No growth? Nothing is connecting to your audience at the volume or pace you desire?We all have different life experiences, values, and priorities that influence our culture.We must connect to the multiverse of cultures of each and every person we hope to engage and buy from us.There are three baskets of culture: 1) World Culture 2) Local Culture and 3) Personal CultureThis episode will connect and highlight why understanding the three-tier layer culture of your audience  will make all the difference in how you grow, how fast you grow, and the most sustainable ways growth can be amplified by your community at large!Beyond The Episode Gems:• Learn More Starting Your Own Business With Amazon's Delivery Service Program• Start Creating Exceptional Sites & Business Solutions Using Wix Studios • Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Follow Troy's Instagram @FindTroy

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    114. Max ROI: Turning Marketing & Sales Into Allies For Unparalleled Results

    Play Episode Listen Later Aug 5, 2024 29:14


    Peak ROI is different for everyone: every department, team, personnel, investor, stakeholder, and executive.Those that are impacted the most? Your marketing and sales teams. What's worse? Most aren't aligned on results to focus on.This is what's holding many businesses back from achieving peak performance across the board.Eliminate the "bad blood" between marketing and sales and help them align their goals, processes, and metrics, and watch what happens! Beyond The Episode Gems:• Learn More Starting Your Own Business With Amazon's Delivery Service Program• Start Creating Exceptional Sites & Business Solutions Using Wix Studios • Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Follow Troy's Instagram @FindTroy

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    113. The #1 Barrier Preventing Your 10x Growth In Sales & Marketing [Must Listen]

    Play Episode Listen Later Aug 1, 2024 38:25


    Every marketer knows the frustration of campaigns that don't convert.Sales teams grapple with cold leads that never warm up.Creators feel the sting of content that falls flat, and businesses watch potential customers slip away.These struggles are all too familiar, and the quest for the perfect tool or strategy seems never-ending.Imagine transforming your marketing, sales, and growth efforts tenfold without changing your strategy, tools, or team.The secret? It's not about doing more; it's about the words you choose.The right copy in your headlines, thumbnails, messaging, responses, and scripts can connect deeply with your audience and move mountains.Powerful, compelling copy isn't just an accessory to your marketing efforts—it's the engine that drives them, turning potential into performance and engagement into exponential growth.In this episode, we will explore the transformative power of the right words and how they can be the game-changer your business needs. Beyond The Episode Gems:• Learn More Starting Your Own Business With Amazon's Delivery Service Program• Start Creating Exceptional Sites & Business Solutions Using Wix Studios • Read HubSpot's State of Marketing 2024 Report Surveyed By 1,400+ Marketing Professionals• Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Follow Troy's Instagram @FindTroy

    amazon community tiktok marketing state video secrets tech creator performance sales transformation psychology powerful selling podcasters leads engagement beast mvp branding small business agency b2b revenue buyers saas barriers creators marketplace preventing profits copy responses content marketing messaging email marketing b2c copywriting kpi barrier hubspot power of words conversions business podcasts 10x customer success thought leadership inbound growth strategies sales funnels clicks sales teams smbs b2b marketing marketing campaigns growth marketing okr gtm marketing teams outbound go to market marketing podcast lead gen marketing funnels exponential growth consumer behavior deib marketing leaders business executives sales pipeline demand gen sales podcast growth podcast jim edwards copywriting secrets 10x growth podcast strategies warm leads hubspot podcast network troy sandidge try riverside
    112. Balancing Act: How To Market & Communicate During Times Of Social Unrest

    Play Episode Listen Later Jul 25, 2024 37:11


    Is Ignoring Social Issues in Your Marketing, Sales, & Communication the Best Course of Action? Think Again!How do you navigate social media responsibly during racial conflicts, politics, social issues, hot topics as a business, leader, marketer, creator, social media or community manager?Many feel that what happens in the world doesn't impact their content calendar, marketing campaign, sales outreach, message tone, or method of distribution whatsoever in regards to their audience.That is completely wrong and furthest from the truth.From George Floyd (2020) to Sonya Massey (presently navigating) to the presidential election (again) to massive layoffs to oppressed people impacted in numerous places around the world and beyond as the list goes on and on…Just staying in your bubble because maybe you don't identify, relate, acknowledge, believe, or whatever the case may be and not adjusting or acknowledging anything in any way may seem like the best course of action. But is it?The people who buy from you, work for you, watch, read, or listen to your content, attend your events, invest in you, advocate for you, and give you attention may all be impacted by such things that may not necessarily relate directly to you on an individual level, company level, and so forth.We have to acknowledge that reality.And depending on things, make adjustments accordingly. Beyond The Episode Gems:• Learn More Starting Your Own Business With Amazon's Delivery Service Program• Start Creating Exceptional Sites & Business Solutions Using Wix Studios • Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Follow Troy's Instagram @FindTroy

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    111. Innovation Ignition: How To Generate Revenue, Impact, & Influence Through DEIBA With Marc D. Hans

    Play Episode Listen Later Jul 22, 2024 42:45


    What are the steps to embracing DEIBA to build a better business, create more inclusive marketing campaigns, and engage in more equitable sales practices? This episode, with questions asked by Marc D. Hans, will cover the basics of how to begin the process of integrating DEIBA into your business, tech stack, marketing, sales, HR, messaging, culture, and more. Beyond The Episode Gems:• Watch my full interview on Marc D. Hans' Think Differently Podcast• Learn More Starting Your Own Business With Amazon's Delivery Service Program• Start Creating Exceptional Sites & Business Solutions Using Wix Studios • Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Follow Troy's Instagram @FindTroy

    community money business marketing growth innovation sales influence sustainability equity inclusion equality revenue dei bipoc accessibility power rangers inclusivity profitability hubspot facilitator business podcasts diversity and inclusion scalability facilitation ignition marketing podcast tech stack sales podcast growth podcast diversity training generate revenue hubspot podcast network troy sandidge try riverside marc d hans
    110. 2024 State Of Marketing Pt 2. // Chatbots + Social Media + Email + Video // The Sphere Of Omnichannel Connection

    Play Episode Listen Later Jul 18, 2024 42:13


    Chatbots, Email, Social, Video, and Artificial Intelligence... oh my! We're back at it with a breakdown of another State of Marketing deep dive, Part 2.  Beyond The Episode Gems:• Download HubSpot's State Of Marketing Report for Free• Learn More Starting Your Own Business With Amazon's Delivery Service Program• Start Creating Exceptional Sites & Business Solutions Using Wix Studios • Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Listen To The 2024 State Of Marketing Episode Part One• Discover Kelly Mirabella's Chatbot Expertise• Buy Troy's Book, Strategize Up: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Follow Troy's Instagram @FindTroy

    amazon tiktok social media google ai social marketing las vegas state video psychology podcasters artificial intelligence conversion automation creators digital marketing marketing strategies content marketing sms pathways email marketing chatbots riverside business strategy funnel hubspot sphere business podcasts connectivity video marketing sales funnels wix omnichannel marketing podcast consumer behavior sales pipeline sms marketing sales podcast social media podcast riverside fm social media email troy sandidge try riverside chatspot
    109. How To Use Consumer Psychology To Make Community A Connected Revenue-Generating Experience [Live Keynote]

    Play Episode Listen Later Jul 12, 2024 40:29


    Whether you're a marketer, event organizer, community leader, business executive, or content creator, the path to achieving your desired success comes down to cultivating ideal experiences. Without that, nothing can be built, established, or mobilized within the minds of people. What makes someone pay to come to an event? What makes someone watch or read content? What makes someone buy something, anything? An experience that drove curiosity! An experience that created a need or want. And an anticipated experience of the outcome after. But how do we harness that? Where do we start? This episode will break all of that down in a simple, understandable way, as taken from my live virtual keynote presentation.Beyond The Episode Gems:All Frameworks Covered Are From Troy's Book, Strategize Up: StrategizeUpBook.comSee The Video Version Of This Live Keynote PresentationDownload HubSpot's State Of Marketing Report for FreeDiscover All Podcasts On The HubSpot Podcast NetworkGet Discount Off Riverside & Try For Free #####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Follow Troy's Instagram @FindTroy

    community social media power business ai marketing performance sales psychology diversity price entrepreneurship event selling mindfulness executives engagement product branding equity inclusion agency masterclass consulting promotion perception emotion connected context revenue conversion belonging disruption marketplace sociology capacity keynote marketing strategies content marketing keynote speakers persuasion generating kpi convenience utility public speakers business leaders dart business podcasts personalization growth strategies sales strategies executive coaching clover exclusivity growth marketing okr gtm executive leadership marketing podcast virtual summits lead gen cohesion deib business 101 demand gen consumer psychology marketing masterclass marketing school persistency mindspace behavior science experience live hubspot podcast network troy sandidge strategy hacker
    108. 2024 State Of Marketing Pt 1. // Claiming Innovation vs Being Innovative // The Hidden Dangers Of Bogus AI Claims

    Play Episode Listen Later Jun 18, 2024 31:58


    Let's drop some real tea on innovation, AI, and the state of marketing, old school iDigress style — fast-talking, high-energy, value gems dropping every other second. Let's go on the record and break down the good, the bad, and the reality of all of these things!Is the “perception of innovation” being personified as a “standard move” more than the actual act of innovation itself?Are brands really being innovative or merely copycats adding bedazzles on top to look different?What does embracing AI vs integrating AI within your business, offering, and operations actually look like?How do we navigate all of this in the creator economy, the rise of AI, the shift from third to first-party data, and so much more?This episode is jam-packed with answers, studies, observations, and expanded considerations of intentional thoughts to explore on all of this and more.  Beyond The Episode Gems:Download HubSpot's State Of Marketing Report for FreeDiscover All Podcasts On The HubSpot Podcast NetworkGet Discount Off Riverside & Try For Free #####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy

    google ai marketing growth entrepreneur tech innovation sales microsoft podcasting startups chatgpt artificial intelligence operations small business agency newsletter perspective saas nonprofits enterprise creators innovative claims pipeline openai gemini marketing strategies email marketing riverside business strategy canva claiming influencer marketing hubspot innovate lead generation business podcasts data analytics thought leadership copilot growth strategies sales strategies sales funnels funnels smb icp bogus futuristic hard truth marketing trends real truth martech blackpodcast marketing podcast lead gen hidden dangers consumer behavior demand generation deib google gemini modern marketing human relationships downloadable revops ai strategy sales pipeline ai podcast demand gen sales podcast technology integration marcom consumer psychology smart marketing my first million scaleups hubspot podcast network troy sandidge i digress strategy hacker
    107. Creating Value Threads Between Your Perception And The Buyer's Perspective

    Play Episode Listen Later May 28, 2024 36:12


    Perception vs. perspective has either ended businesses before they got off the ground or saved businesses with a phenomenal pivot. Many entrepreneurs, startups, business leaders, marketers, and go-to-market specialists need to acknowledge that their perception of themselves, value, product, service, or interpretation of the marketplace can be flawed, narrow-minded, or completely inaccurate. To combat this, you must embrace gaining a better perspective by exploring other possibilities of the source of truth beyond what you see, know, can identify, or believe at times.The more value threads you create in the minds and literal usability of the consumer, the stronger the bonds, and the higher the probability of becoming a buyer, an advocate, a connection conductor, and part of an engaging community of support, referrals, and brand resonance. The question is, how do you create and maintain value threads effectively? Beyond The Episode Gems:Discover All Podcasts On The HubSpot Podcast NetworkGet The New Book "Influencer Marketing"Get Discount Off Riverside & Try For Free  #####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy

    friends culture strategy marketing growth reality identity sales psychology entrepreneurship podcasting startups branding small business agency roi consulting adversity perception pitch perspective dreaming buyers threads sociology marketing strategies public speaking referrals business podcasts inbound growth strategies sales strategies smbs brand identity unconscious bias return on investment outbound go to market marketing podcast creating value socioeconomic brand voice experiential marketing revops sales podcast human psychology consumer psychology psychology podcast behavior science branding podcast business audit troy sandidge strategy hacker
    106. Real Successful Entrepreneurs Are Digital Athletes! Learn How To Win In Entrepreneurship When The Odds Are NOT In Your Favor.

    Play Episode Listen Later May 9, 2024 63:21


    Entrepreneurship is hard. Everyone says that. But why? Whether you're an entrepreneur, creator, speaker, or author, these levels and the tiers of achievement and success break most people! Seventy-five percent of those that try, don't make the cut. Just like in basketball, the odds are so small to make pro, why even try? Yet those who do make it knew the odds and pursued it anyway. And in the same way, we're all digital athletes trying to be great at something within our domain. Why? How? Can we actually do it? Can we become the Steph Curry, the Caitlin Clark, the LeBron James in the thing we do? Let's talk about it! Beyond The Episode Gems:Subscribe To My New Podcast Unfiltered GrowthLearn About My New Venture: Season Three Media | Events | Marketing | Sales | DEIBAGet Discount Off Riverside & Try For Free Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy

    community success business strategy marketing vision growth sports nba reality coaching digital goals motivation creator failure speaker sales market entrepreneurship influencers professional resilience basketball discipline talent podcasters lebron james ncaa beast investment networking encouragement pros athletes michael jordan failing odds favor all star revenue real talk statistics nba draft growth mindset marketing strategies steph curry cashflow college basketball reality check hubspot seventy caitlin clark business podcasts drafted successful entrepreneurs financials marketing podcast sports business world population my first million james donaldson hubspot podcast network troy sandidge i digress strategy hacker
    105. Your Expertise Is Expensive & Your Time Is Priceless // Get To The Destination

    Play Episode Listen Later Apr 22, 2024 32:40


    Do you know the common threads between success and failure in business? It's nothing glorious. It's all about the basics!In this episode, I discuss the realities all successful people face and the fundamentals that lead to successful outcomes. I also share my journey and lessons learned as the keynote speaker for MarkeTech Conference 2024.From missing connecting flights, losing my luggage, and figuring out alternative travel to get there on time to deliver something great! So many things learned and affirmed through the experience and I'm happy to share with everyone! Beyond The Episode Gems:Subscribe To My New Podcast Unfiltered GrowthLearn About My New Venture: Season Three Media | Events | Marketing | Sales | DEIBAGet Discount Off Riverside & Try For Free Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy

    time strategy marketing entrepreneur speaking motivation inspiration sales entrepreneurship storytelling discipline investors encouragement agency nebraska consulting business owners storytime destination expensive digital marketing expertise content creation keynote marketing strategies content marketing social media marketing riverside business strategy public speakers business leaders business podcasts priceless diligence growth strategies sales strategies kearney marketing agency marketing podcast corporate life sales pitch sales podcast riverside fm troy sandidge kearney nebraska
    104. Sales Psychology Secrets: How To Sell Better & Bolder For Bigger Opportunities!

    Play Episode Listen Later Apr 6, 2024 28:30


    It's no secret that most people are terrible at selling.They struggle with rejection. They lack confidence. They fumble with clear communication.They don't know how to build the right systems, create the right messaging, and convey the right psychological cues to win.They're making a lot of noise, doing a lot of tasks, and staying very busy, but they aren't making any money to sustain themselves. They're doing a ton of marketing based on "best practices," but their sales pipeline is empty, and their revenue is nonexistent. Is this you? Is this your sales team? Is your business struggling to get the bag in any or all of these areas?This episode will provide you with an in-depth masterclass on the art and science of selling, referencing great insights from past episodes of the iDigress Podcast catalog and my book Strategize Up.Beyond The Episode Gems:Subscribe To My New Podcast Unfiltered GrowthLearn About My New Venture: Season Three Media | Events | Marketing | Sales | DEIBADiscover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy

    money business opportunities confidence secrets evolution sales winning psychology selling networking profit agency rejection revenue negotiation sociology marketing strategies negotiating profitability hubspot wins business podcasts growth strategies sales strategies business relationships marketing podcast bolder upselling sales pipeline sales podcast sales psychology hubspot podcast network troy sandidge i digress strategy hacker
    103. A.I. Revolution Part 2: Voice & Generative A.I. For Marketers Explained With Scot & Susan Westwater [MASTERCLASS]

    Play Episode Listen Later Mar 25, 2024 28:42


    This is Part II of our MASTERCLASS episode series on the A.I. Revolution and practicality for marketers!You can go listen to A.I. Revolution Part I here.A.I. experts Susan and Scot Westwater continue to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From generative to pragmatic to voice marketing and beyond, we explore its depths in a way that is easy to understand. We even cover the intentionalism, integrity, and real-world reality of how A.I. is already and will be infused even more with our daily lives and how we can apply it to help grow our businesses in equitable ways.They define A.I. as using natural language conversations to allow interactions between humans and computers. Major topics include: avoiding A.I. hype and overpromises; the need for education on practical A.I. applications; guiding businesses through an A.I. strategy rooted in empathy; using A.I. ethically to aid humans, not replace them; industry-specific use cases; measuring the business impact of A.I.; and their upcoming book "Voice Marketing" designed to advance the field. With the right strategic foundation and reasonable expectations, A.I. technologies like voice assistants and chatbots offer exciting potential to streamline operations, engage audiences, and drive growth. However, A.I. should enhance human creativity and empathy, not seek to automate everything. With deliberate innovation and compassion, A.I. can be used responsibly to create positive change.P.S. This is only a snippet. Watch the full episode on YouTube to get all the gems from this conversation!And speaking of A.I. check out HubSpot's State of Marketing Report, which talks heavily about A.I. for marketers!Special Gift: If you tweet #AIRevolution with the link to either podcast or YouTube episode and tag @FindTroy, @ScotWestwater, and SusanWestwater (@SJW75), we will send you the ConversationalAI. Readiness Checklist for Marketers! You can also share and tag us on LinkedIn to get it!Beyond The Episode Gems:Learn More About Scot & Susan's Business: Pragmatic.DigitalConnect with Scot Westwater and Susan Westwater on LinkedInBuy Scot & Susan's Latest Book: "Voice Marketing"Learn About My New Venture: Season Three Media | Events | Marketing | Sales | DEIBADiscover All of the Podcats on the HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy

    google ai technology voice state innovation revolution chatgpt artificial intelligence masterclass artificial crm gemini marketing strategies marketers business strategy llama hubspot generative scot copilot growth strategies midjourney ai revolution grammarly google gemini conversational ai podcats synthesia tech strategy marketing report voice marketing troy sandidge i digress chatspot
    102. A.I. Revolution Part 1: Voice & Generative A.I. For Marketers Explained With Scot & Susan Westwater [MASTERCLASS]

    Play Episode Listen Later Mar 25, 2024 29:36


    Ready to join the A.I. Revolution?! And no this wasn't written by Chat GPT... but I digress..On this MASTERCLASS episode, I've brought in A.I. experts Susan and Scot Westwater to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From generative to pragmatic to voice marketing and beyond, we explore its depths in a way that is easy to understand. We even cover the intentionalism, integrity, and real-world reality of how A.I. is already and will be infused even more with our daily lives and how we can apply it to help grow our businesses in equitable ways.A.I. experts Susan and Scott Westwater provided an in-depth look at the current state of A.I. in marketing. They define A.I. as using natural language conversations to allow interactions between humans and computers. Major topics include: avoiding A.I. hype and overpromises; the need for education on practical A.I. applications; guiding businesses through an A.I. strategy rooted in empathy; using A.I. ethically to aid humans, not replace them; industry-specific use cases; measuring the business impact of A.I.; and their upcoming book "Voice Marketing" designed to advance the field. With the right strategic foundation and reasonable expectations, A.I. technologies like voice assistants and chatbots offer exciting potential to streamline operations, engage audiences, and drive growth. However, A.I. should enhance human creativity and empathy, not seek to automate everything. With deliberate innovation and compassion, A.I. can be used responsibly to create positive change.P.S. This is only a snippet. Watch the full episode on YouTube to get all the gems from this conversation!And speaking of A.I. check out HubSpot's State of Marketing Report, which talks heavily about A.I. for marketers!Special Gift: If you tweet #AIRevolution with the link to either podcast or YouTube episode and tag @FindTroy, @ScotWestwater, and SusanWestwater (@SJW75), we will send you the ConversationalAI. Readiness Checklist for Marketers! You can also share and tag us on LinkedIn to get it!Beyond The Episode Gems:Learn More About Scot & Susan's Business: Pragmatic.DigitalConnect with Scot Westwater and Susan Westwater on LinkedInBuy Scot & Susan's Latest Book: "Voice Marketing"Learn About My New Venture: Season Three Media | Events | Marketing | Sales | DEIBADiscover All of the Podcats on the HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy

    google ai technology voice state innovation revolution chatgpt artificial intelligence masterclass artificial crm gemini marketing strategies marketers business strategy llama hubspot generative scot copilot growth strategies midjourney ai revolution grammarly google gemini conversational ai podcats synthesia tech strategy marketing report voice marketing troy sandidge i digress chatspot
    101. Choose Your Character: Full Stack Marketer vs T-Shape vs I-Shape vs V-Shape! The History, Differences, & Benefits.

    Play Episode Listen Later Mar 20, 2024 26:24


    Which marketing type are you? Which marketing type should you be? Which marketer do you need as a business?On this episode we will break down the history, benefits, and differences between a Full Stack Marketer, a T-Shape Marketer, an I-Shape Marketer, and a V-Shape Marketer for students, marketers, businesses looking to hire or partner with a marketer, or just curious minds in general, can grasp and understand!  Beyond The Episode Gems:Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations ForwardDiscover All of the Podcats on the HubSpot Podcast NetworkRead HubSpot's State of Marketing 2024 Report Surveyed By 1,400+ Marketing ProfessionalsGrow Your Business Faster Using HubSpot's CRM PlatformBook A Time To Hire Me To Help You Scale Your Business#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy

    history community social media ai education marketing state design benefits sales psychology entrepreneurship character branding shape seo small business masterclass differences analytics marketing strategies marketers content marketing social media marketing copywriting delegation business podcasts data analytics video marketing choose your own adventure marketing podcast fullstack consumer behavior podcats revops marketing professionals growth podcast marketing masterclass marketing school multipotentialite behavior science marketing education troy sandidge i digress full stack marketer
    100. Reflection On One Hundred Episode Milestone Journey + Your Body Of Work Builds Relationship Equity That Creates Opportunities

    Play Episode Listen Later Mar 13, 2024 26:09


    This is our ONE HUNDRETH Episode! We made it iDigress Listeners!In 100 episodes we achieved all of these things:• Over Half a Million Downloads & Counting Across The Globe • Top 0.5% out of 2,854,953 Podcasts Globally {ListenNotes}• Top Solo-Hosted Marketing Podcast 2x {#1 - Zapier}• Top 100 Marketing Business Podcasts {Apple Podcasts}• Top 25 Digital Marketing Podcasts All Time {#15 - GoodPods}• Top 100 Social Media Podcasts All Time {#41 - GoodPods}• Top 100 Sales Podcasts All Time {#40 - GoodPods}• Top 80 Growth Marketing Podcast {Guru Conference}• Top 100 Tech Podcasts All Time {#64 - GoodPods}• Top 100 Black Business Podcasts• Top 100 Podcasts For New Entrepreneurs • Top 50 Small Black Business Podcasts• Top 50 Business Strategy PodcastsWe became part of the HubSpot Podcast Network, was runner-up in the 2022 Webby Awards for Creativity & Marketing Podcast Category, over 500 Five-Star reviews, we're coming close to 750,000 downloads as we pursue 1 Million, and even created a book from all of the episodes as well, Strategize Up.On this episode, I will share and reflect on my journey and what I've learned but also give my deepest gratitude to all of you!Beyond The Episode Gems:Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations ForwardDiscover All of the Podcats on the HubSpot Podcast NetworkGet Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM PlatformBook A Time To Hire Me To Help You Scale Your Business#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy

    relationships family community culture business marketing body growth opportunities gratitude sales podcasting discipline reflection equity consistency creates content creators builds bipoc kevin hart steph curry milestone denzel washington hubspot public speakers one hundred five star blackpodcast marketing podcast webby awards podcats sales podcast brand equity hubspot podcast network troy sandidge strategy hacker
    99. Every Day We Get A Fresh 24 - How To Reap A Bountiful Business In 2024

    Play Episode Listen Later Jan 31, 2024 29:16


    Growth requires change. Change requires adaptation. But let's not forget that growth starts by sowing seeds.How you build a business of success requires an irresistible offer.The only way to create that offer, is by creating something valuable defined by the market, not by your own mind.This episode will cover how we approach our business like a farmer to reap a bountiful harvest. Beyond The Episode Gems:Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations ForwardDiscover All of the Podcats on the HubSpot Podcast NetworkGet Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM PlatformBook A Time To Hire Me To Help You Scale Your Business#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy

    new year marketing growth entrepreneur change sales entrepreneurship fresh discipline productivity small business agency revenue farming marketing strategies business growth business strategy sowing business podcasts reaping reap growth strategies growth hacking marketing podcast bountiful podcats branding strategy new year new you revops troy sandidge i digress strategy hacker
    98. Embracing The Season Of Newness: How To Build New Growth Pathways For The New Year

    Play Episode Listen Later Jan 28, 2024 26:37


    It's a new year. It's a new season. But will you achieve new growth? This episode will break down the one thing preventing you from elevating your business to new levels.There are three questions you must ask in order to increase business productivity.In addition, you must analyze your C.U.P.  in order to scale.And lastly, we'll navigate the As to the Es for sustainability.Beyond The Episode Gems:Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations ForwardDiscover All of the Podcats on the HubSpot Podcast NetworkGet Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM PlatformBook A Time To Hire Me To Help You Scale Your Business#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy

    new year money strategy happy new year tech performance embracing entrepreneurship finance selling sustainability scale revenue saas enterprise capacity marketing strategies pathways business strategy profitability utility business podcasts growth strategies newness scalability growth hacking marketing podcast podcats new growth revops sales podcast troy sandidge i digress strategy hacker
    97. Knowledge, Wisdom, Understanding, & Insights - A Masterclass On The Differences & Why It Matters For A Successful Business

    Play Episode Listen Later Jan 1, 2024 29:58


    Do you know the difference between knowledge, wisdom, understanding, and insights?Can you articulate and demonstrate your value through these four disciplines to win business?This episode will extensively expound on the key differences and how to gain more of each to grow your business successfully.Beyond The Episode Gems:Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations ForwardDiscover All of the Podcats on the HubSpot Podcast NetworkGet Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM PlatformBook A Time To Hire Me To Help You Scale Your Business#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy

    new year strategy entrepreneur dreams wisdom reality entrepreneurship startups small business masterclass consulting differences perception visions business strategy new year resolutions successful business power of words business podcasts definitions growth strategies sales strategies gtm knowledge is power marketing podcast podcats sales pipeline troy sandidge
    96. How To Develop Your Pricing Infrastructure & Contract Negotiations For Maximum Conversions With The Least Amount Of Resistance And Upsell Potential

    Play Episode Listen Later Dec 29, 2023 22:13


    Your conversation has gone according to plan. They absolutely loved your presentation, adored your team, aligned with your mission, and resonated with your purpose. They view you as an expert in your field and feel confident in what you can do. But then it all falls apart in a hurry the moment you give the price. Sounds familiar?Well, you aren't alone. 65% of salespeople state that price is the hardest part to navigate when closing.The trick here is to associate the investment equivalent of the price point to an experience worth paying for that gets results.Consumers know the value of the sales experience and the connection that can be made with a partner company. About 84% of business buyers say that experience is just as important as the product or service being sold, with around 67% willing to pay more for a great experience. These numbers underscore the importance of a positive sales process.This episode will help you understand the four components of a great pricing infrastructure that will help you go from start to finish, hopefully with a signed contract at the end.Beyond The Episode Gems:Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations ForwardDiscover All of the Podcats on the HubSpot Podcast NetworkGet Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM PlatformBook A Time To Hire Me To Help You Scale Your Business#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy

    strategy growth entrepreneur tech market price entrepreneurship selling product resistance develop consultants small business pricing infrastructure saas contracts consumers marketing strategies maximum business strategy amount conversions business podcasts growth strategies sales strategies smb ltv gtm blackpodcast go to market product market fit marketing podcast lead gen conversion rate consumer behavior upsell contract negotiations podcats sales cycle demand gen sales podcast sales goals consumer psychology market fit service businesses behavior science hubspot podcast network troy sandidge i digress strategy hacker
    95. Your Marketing Sucks! A Reflection On Challenging The Legacy Of Best Marketing Practices & Why We Need To Embrace Inclusive Marketing

    Play Episode Listen Later Nov 23, 2023 19:10


    Your marketing sucks... respectfully, maybe? But let's talk about the reasons it may be failing you and what you can do about it.Think of the "best practices" in marketing and business that you hold in high regard as foundational pieces to how you do marketing and business in the first place. When was the last time you actually evaluated them? Is that information relevant to where you are now and driving results home for you? What about the people, business, and resources you learn from and base many of your implementations, strategies, martech stack, and timelines on when both evaluating the market and your business? When was the last time you assessed the relevancy of those sources in today's modern era of marketing and business operations?Think of this episode as a mental questionnaire and checklist to reevaluate the core sources that influence how you look and do marketing. Hopefully, it sparks curiosity to explore and optimize it for better results and outcomes. Beyond The Episode Gems:Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations ForwardDiscover All of the Podcats on the HubSpot Podcast NetworkGet Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM PlatformBook A Time To Hire Me To Help You Scale Your Business#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy

    marketing entrepreneur diversity embrace reflection equity inclusion small business practices agency challenging b2b sucks inclusive enterprise best practices marketing strategies business strategy growth strategies sales strategies marketing agency b2b marketing blackpodcast marketing podcast deib best marketing podcats sales podcast marketing best practices inclusive marketing marketing resources how to market troy sandidge strategy hacker
    94. Growing Your Business Masterclass: Growth Strategies & Business Frameworks Guaranteed To Accelerate Your Revenue With Benjamin Shapiro

    Play Episode Listen Later Nov 6, 2023 29:53


    Need the A to Z simplified blueprint to activate growth or accelerate the scalability of your business? This masterclass episode is for you! With Benjamin Shaprio of the MarTech Podcast as the question conductor for this episode, we navigate a series of questions to help develop a mindset mapping and growth strategy, all while using my frameworks and methodologies to help you achieve sustainable and scalable growth.The formula for achieving scalability is "Automation + Activation = Accumulation."This masterclass episode is broken down into three sections that first define and expound on growth vs scaling and how we achieve both efficiently regardless of the type of business or industry you're in. Then we navigate to the four currencies to leverage to achieve growth and accelerate your scalability. Lastly, we discuss my 6 I's to a sustainable business and how it is a great tool in your arsenal to approach building a successful business holistically.Did you love this style of episode? Tag me on social media (@FindTroy) and let me know, and don't forget to send me questions to  answer  on the show or cover them in another masterclass episode. Want to hear more? You can listen to the full three episodes of my interview with Benjamin Shapiro on the MarTech Podcast:•  Part 1 - Growing vs Scaling•  Part 2 - Four Currencies Businesses Need To Scale•  Part 3 - The 6 I's To Sustainable Growth Beyond The Episode Gems:Discover All of the Podcats on the HubSpot Podcast NetworkGet Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM PlatformBook A Time To Hire Me To Help You Scale Your Business#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy

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    93. Where Do Entrepreneurs Go To Be Reborn? Hint: Look For The Palm Tree!

    Play Episode Listen Later Nov 1, 2023 29:46


    Where do entrepreneurs go to be reborn? After a challenging year. After losing clients. After navigating a demanding marketplace or having to pivot. Everyone talks about coming out on the other side, but what do you do when you find yourself in the sunken place as an entrepreneur or business leader?Are you navigating losing a substantial amount of clients? Is your business not growing like you hoped it would after taking a big leap of faith and making a huge investment of time, money, and energy? Maybe you're navigating unemployment? Maybe personal struggles, mental anguish, burnout, or a life-altering situation has changed everything, and you're trying to establish a new foundation to build upon again.Well, if any of this feels relatable, this episode is for you. Let's navigate how to proceed together!Beyond The Episode Gems:Discover All of the Podcats on the HubSpot Podcast NetworkGet Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy 

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    92. How To Lead A Profitable, Sustainable, Successful Modern Business That Actually Works

    Play Episode Listen Later Sep 21, 2023 26:41


    Why do many business leaders expect other people to just "understand" their value in the marketplace?You created an LLC. You bought a domain. You built a website. You posted on LinkedIn, Instagram, and TikTok.And you're just expecting folk to come running to you after you announced you exist as a business or provide a new service?I'm sorry to bring you back to reality, but that's a dream that typically won't come to pass out of the gate.Profitable businesses become profitable businesses from great leaders who can provide a clear understanding to others about the value of the business, the impact of the service, the why behind your existence, and where you can take others.Whether you're a solopreneur, a co-founder, an executive leader, a director, a manager, or somewhere in between, a business doesn't grow, survive, thrive, scale, and expand without high-quality leadership across the board to drive revenue, leverage effective marketing, produce concrete sales tactics, and cultivate great company culture.The question becomes, are you that leader? Can you be that leader? How do you be that leader? And what does that look like?This episode will expand on questions you must answer to know what type of leader you are and where you fit into your business. We will also explore the honest truth behind the key metrics to pursue to scale your business and the myths we debunk behind what many leaders need to stop focusing on because it's a waste of time, money, and resources.This episode is full of heart, energy, and a barrage of reality checks served with a side of truth. iDigress Exclusive: This is the first iDigress episode with a video recording counterpart on YouTube. If you watch the video on YouTube and guess one of the random pop-culture phrases throughout the episode correctly and share in the comments, you will have a chance to win a free virtual copy of my book, Strategize Up! I will also give the person or business that provides the best comment summarizing the episode on YouTube an exclusive 1:1 with me for an "Ask Me Anything" experience.Note: There will only be five winners awarded a virtual copy of my book and one winner for an exclusive 1:1. You must be subscribed to my YouTube channel and leave the appropriate comment for a chance to win.Beyond The Episode Gems:Discover All of the Podcats on the HubSpot Podcast NetworkGet Free HubSpot Marketing Tools To Help You Grow Your Business Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyGrow Your Business Faster Using HubSpot's CRM Platform#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy 

    time founders money tiktok learning president social marketing leadership growth entrepreneur tech sales leader entrepreneurship talent llc sustainable agency b2b revenue skill saas exchange ability profits profitable bipoc ask me anything hubspot business leaders conversions business podcasts purpose driven solopreneur growth strategies brand strategy black businesses building businesses actually works leadership podcast marketing podcast podcats value add sales development revops brand messaging business 101 sales pipeline sales podcast growth podcast agorapulse solopreneurship modern business sales ops hubspot podcast network troy sandidge strategy hacker
    91. How To Eliminate False Perceptions Of Your Business Value Parallel To Market Demand & Start Doing The REAL Work To Obtain Quality Sales!

    Play Episode Listen Later Aug 14, 2023 29:51


    Many businesses let the fear of hearing "no" stop them from being aggressive in sales. They shouldn't. It's not about hearing "no" occasionally in the sales cycle when it's more about do you know whether or not the market is saying "no" to your offerings as a business? Is there demand and need? Do they understand? This is the part where many businesses create a false perception of their business value and demand in the market. In many ways, more businesses need to think like lawyers and position their efforts to maintain a high winning percentage.You must understand the facts and seek the truth in order to operate, market, and sell accordingly.Beyond The Episode Gems:Discover All of the Podcats on the HubSpot Podcast NetworkGet Your Tickets for INBOUNDListen to Ep 85 of the Augmentors Podcast featuring me: Strategy Hacking with Troy SandidgeChris Orlob, CEO at PClub.io 3 Sales Lessons LinkedIn PostRead My Article on Social Media Pulse: AI-Powered Productivity Hacks for MarketersRead My Article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)Get Free HubSpot Marketing Tools To Help You Grow Your Business Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyGrow Your Business Faster Using HubSpot's CRM Platform#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Need a Growth-Focused Brand Consultancy? NoMiddle.com

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    90. Power, Peace, & Profit: How To Run A MultiMillion Dollar Business For Maximum Productivity & Sustainability.

    Play Episode Listen Later Jul 22, 2023 28:19


    Power. Peace. Profit.  — three things you must have to create a sustainable, successful and growing business.But to obtain these things, it comes down to your level of productivity through processes, systems, strategies, and infrastructure. And this is where most businesses fail to implement properly which ultimately leads to their downfall.In this episode, I'll dive into how I run a multimillion dollar agency all from my iPad while sharing key systems, tools, frameworks, and productivity hacks to manage it efficiently and effectively not just for the best optimization but also for maximum profits.Beyond The Episode Gems:Grow Your Business Faster Using HubSpot's CRM PlatformBuy My Book Strategize Up to Maximize the Growth & Profitability of Your BusinessGet Free HubSpot Marketing Tools To Help You Grow Your Business Discover All of the Podcats on the HubSpot Podcast NetworkGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyRead My Article on Social Media Pulse: AI-Powered Productivity Hacks for MarketersRead My Article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy on Twitter: Twitter.com/FindTroy

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    89. 90 Percent Of Business Ideas Fail. Here's How To Be Part of the 10 Percent That Will Succeed.

    Play Episode Listen Later Jun 28, 2023 29:56


    The numbers are in and 90% of all business ideas will fail miserably. But don't fret, most of the ideas fail because many struggle with the transfer of the idea into a tangible product or service that solves a big enough problem to be in constant demand.The goal is to take your idea and lay out the vision to then convert that into an actionable plan with a proof of concept that becomes an undeniable product, service, or deliverable that can generate consistent revenue and scale.Let's discuss how to be part of the 10% that actually makes it work!Beyond The Episode Gems:Grow Your Business Faster Using HubSpot's CRM PlatformBuy My Book Strategize Up to Maximize the Growth & Profitability of Your BusinessGet Free HubSpot Marketing Tools To Help You Grow Your Business Discover All of the Podcats on the HubSpot Podcast NetworkGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyRead My Article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)Read My Article on Social Media Pulse: AI-Powered Productivity Hacks For A Social Media Manager#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy on Twitter: Twitter.com/FindTroy

    money tiktok social media business social strategy marketing entrepreneur sales psychology ideas entrepreneurship startups selling fail engagement sustainability small business succeed agency roi failing revenue marketplace maximize marketing strategies metrics content marketing business success social media marketing business strategy profitability kpi hubspot lead generation content strategy cta inbound streamline business ideas growth strategies scalability growth marketing gtm go to market lead gen podcats brand positioning revops demand gen business failure startup world content distribution agorapulse business launch operations strategy troy sandidge i digress strategy hacker
    88. The Real Reason Why Your Content On Social Media Is Not Making You Money & What To Do About It

    Play Episode Listen Later Jun 19, 2023 26:01


    Posting on social media daily? Engaging in all the "best practices" for your social media marketing efforts?But not getting the leads, conversations, and sales conversions you want? This is the episode for you.Let's break down the most likely culprit for why social media isn't working for your business to drive sales and revenue.In this episode, you will also learn the difference between content strategy and content tactics and how to navigate both into an optimal content marketing plan designed to streamline creation and distribution to boost conversions and customers.Beyond The Episode Gems:Grow Your Business Faster Using HubSpot's CRM PlatformBuy My Book Strategize Up to Maximize the Growth & Profitability of Your BusinessGet Free HubSpot Marketing Tools To Help You Grow Your Business Discover All of the Podcats on the HubSpot Podcast NetworkGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyRead My Article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)Read My Article on Social Media Pulse: AI-Powered Productivity Hacks For A Social Media Manager#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy on Twitter: Twitter.com/FindTroy

    money tiktok social media business social strategy marketing psychology entrepreneurship engagement sustainability small business engaging roi revenue maximize metrics content marketing business success social media marketing business strategy posting real reason profitability kpi influencer marketing hubspot lead generation content strategy cta inbound streamline growth strategies scalability ltv growth marketing lead gen ltc podcats brand positioning revops brand messaging content distribution agorapulse troy sandidge i digress strategy hacker
    87. Is Organic Social Media A Marketing Channel That Generates Positive ROI With CMO Of Agorapulse (Part 2)

    Play Episode Listen Later Apr 18, 2023 24:32


    Is organic social media a legitimate marketing channel that can be measured and prove positive ROI?This a question that has stunned many marketers, crippled many social media marketers, and is something many still question today, especially C-suite executives like CMOs, CFOs, and CEOs who need to allocate budgets and see positive returns on marketing initiatives. This episode is Part Two-Part of a conversation where you'll learn:How social media stacks up against other marketing channelsReasons to double-down on organic social media, now more than everThe 3 metrics you should build into every social media campaignHow to sell organic social media to your C-suiteThe Request: Register For The LIVE Great Debate: Is Organic Social Media A Legitimate Marketing Channel Or Not?The Test: Share Your Thoughts On If Organic Social Can Be A Marketing Channel, Bonus Points If You Agree With Me!The Gift: "Organic Social Media: Is It A Marketing Channel Or Not" Webinar With Darryl Praill, CMO at Agorapulse. Beyond The Episode Gems:Grow Your Business Faster Using HubSpot's CRM PlatformBuy my book Strategize Up to maximize the growth and profitability of your business.Click Here For Free HubSpot Marketing ToolsSee all of the podcasts on the HubSpot Podcast NetworkGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyRead my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy

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    86. Is Organic Social Media A Marketing Channel That Generates Positive ROI With CMO Of Agorapulse (Part 1)

    Play Episode Listen Later Apr 18, 2023 25:13


    Is organic social media a legitimate marketing channel that can be measured and prove positive ROI?This a question that has stunned many marketers, crippled many social media marketers, and is something many still question today, especially C-suite executives like CMOs, CFOs, and CEOs who need to allocate budgets and see positive returns on marketing initiatives. This episode is Part One of a Two-Part conversation where you'll learn:How social media stacks up against other marketing channelsReasons to double-down on organic social media, now more than everThe 3 metrics you should build into every social media campaignHow to sell organic social media to your C-suiteThe Request: Register For The LIVE Great Debate: Is Organic Social Media A Legitimate Marketing Channel Or Not?The Test: Share Your Thoughts On If Organic Social Can Be A Marketing Channel, Bonus Points If You Agree With Me!The Gift: "Organic Social Media: Is It A Marketing Channel Or Not" Webinar With Darryl Praill, CMO at Agorapulse. Beyond The Episode Gems:Grow Your Business Faster Using HubSpot's CRM PlatformBuy my book Strategize Up to maximize the growth and profitability of your business.Click Here For Free HubSpot Marketing ToolsSee all of the podcasts on the HubSpot Podcast NetworkGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyRead my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy

    tiktok social media social marketing growth data sales positive ceos pinterest roi b2b revenue cfo organic cmo metrics kpis b2c social media marketing business strategy hubspot data analytics social media strategies social media platforms growth strategies attribution cfos cmos okrs growth marketing two part generates paid media marketing channels utm marketing analytics social media marketing strategy agorapulse marketing metrics social media campaigns darryl praill troy sandidge
    85. Staying Ahead Of The Game: Exploring 2023 Marketing Trends.

    Play Episode Listen Later Apr 3, 2023 17:45


    I had the pleasure of being on a panel for the "Ahead Of The Game: Marketing Trends 2023" event run by HubSpot's Black @ Inbound team. The panel consisted of Tyronna Heath, Jamir Milligan, Resa Gooding, and myself, along with Devyn Bellamy as moderator. In this episode, I spotlighted some of my answers from the event. Watch the full recording of the event with answers from all of the great panelists here.Beyond The Episode Gems:Grow Your Business Faster Using HubSpot's CRM PlatformBuy my book Strategize Up to maximize the growth and profitability of your business.Click Here For Free HubSpot Marketing ToolsSee all of the podcasts on the HubSpot Podcast NetworkGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyRead my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy

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