The Association 100 Podcast

In this encore episode of The Association Insights Podcast, host Colleen Gallagher welcomes back Dr. Bill Conerly, economist, Forbes contributor, and author of The Flexible Stance: Thriving in a Boom/Bust Economy. Almost two years to the day since his last appearance, Bill returns with a timely update on the economic landscape—and what it means for associations navigating uncertainty in 2025.With political changes underway, persistent inflation concerns, and tariff decisions looming large, Bill breaks down the outlook for recession, how to plan when the data is murky, and why acting quickly and smartly still sets resilient associations apart. From contingency planning to member engagement and policy positioning, this conversation is a must-listen for association leaders seeking clarity—and calm—in the face of complex signals.

In this episode of The Association Insights Podcast, host Colleen Gallagher sits down with Leonard Steinhorn, Professor of Communication and Affiliate Professor of History at American University, for a dynamic, deeply relevant conversation on how associations can lead with clarity, ethics, and impact in today's fragmented media environment.A former broadcast commentator, prolific writer, and award-winning educator, Professor Steinhorn offers timeless principles and timely advice on what's changed in media—and what never should.

In this solocast episode of The Association Insights Podcast, host Colleen Gallagher, CEO of OnWrd & UpWrd, dives into one of the most essential, and often most underleveraged, tools in any association's toolbox: communication.From navigating complex topics to telling stories that resonate, Colleen shares how associations can move beyond the buzzwords and show up with clarity, courage, and strategy in their communications.

In this bonus episode of The Association Insights Podcast, we wrap up our Gen Z Insights Series—spotlighting rising professionals shaping the future of associations from the inside out. This special series is made possible by our partners at Highland.Host Keaveny Hewitt from OnWrd & UpWrd sits down with Alyssa Garcia, Web Project Manager, Master Juggler, and Cat Herder at Matrix Group International, whose journey from audio engineer to association tech partner is anything but traditional. Alyssa brings a refreshing blend of creative storytelling, strategic thinking, and deep curiosity to the conversation—offering insights on everything from website design to DEI, mentorship, and what it means to take up space.

In this episode of The Association Insights Podcast, we continue our Gen Z Insights Series—spotlighting rising professionals shaping the future of associations from the inside out. This special series is made possible by our partners at Highland.Host Keaveny Hewitt from OnWrd & UpWrd welcomes two dynamic Gen Z/young Millennial leaders to the mic: Anastacia Barbosa-McBride, Content Marketing Manager at Bostrom, and Taylor Barnett, Events Coordinator at NIRSA. Together, they dive into what it means to work—and lead—as early-career professionals in a multigenerational industry.From digital engagement and workplace culture to intergenerational dynamics and professional purpose, this conversation is equal parts energizing and eye-opening. Whether you're rethinking your member engagement strategy or mentoring your youngest team member, this episode offers candid insights and practical takeaways you won't want to miss.Key Highlights:The Power of Mission-Driven Work: Why Gen Z finds purpose in associations—and how that fuels creativity, resilience, and connection across the board.Digital Expectations, Real Engagement: From AI tools to short-form reels, learn how Gen Z wants to be reached—and what associations can stop doing now.Beyond the Brochure: Why long emails, printed flyers, and overly scripted content are missing the mark—and how associations can meet younger audiences where they are.Trust & Leadership Pipelines: How associations can empower Gen Z employees by creating clear leadership pathways, embracing experimentation, and trusting younger professionals to lead.Authenticity Over Optics: Why real, behind-the-scenes content performs best—and how an on-the-ground approach to Instagram is helping members feel seen, included, and valued.Bridging the Generational Gap: From imposter syndrome to earned trust, hear what it's like to be the youngest person in the room—and how colleagues can better support rising talent.What Gen Z Really Wants: Hint: It's not free pizza. It's feedback, transparency, meaningful recognition, and a chance to shape what's next.

In this episode of The Association Insights Podcast, we continue our Gen Z Insights Series—spotlighting rising professionals shaping the future of associations from the inside out. This special series is made possible by our partners at Highland.Host Keaveny Hewitt from OnWrd & UpWrd sits down with Rachel Grace Leman, Specialist, Program Development at the Association of Corporate Counsel. With honesty, energy, and thoughtfulness, Rachel shares how her Gen Z perspective is helping reshape the way associations think about meaning, engagement, and professional growth—from mission alignment to mental health to making room for vulnerability at work.If you care about cultivating next-generation leadership, creating healthier work cultures, or just want to better understand what Gen Z really values—this is one conversation you won't want to miss.Key Highlights:More Than a Job: Why values alignment and workplace transparency are non-negotiables for Gen Z.Mental Health & Meaningful Work: How Rachel's professional journey has been shaped by her experiences with burnout, identity, and mental well-being—and how associations can show up better for their people.Safe to Grow: What it takes to create a culture where younger professionals feel safe enough to ask questions, take risks, and speak up.Inside the Legal World: How Rachel's work at ACC offers a unique lens into one of the most tradition-bound professions—and what Gen Z is bringing to the table.The Power of Vulnerability: Why authenticity matters, and how Rachel is redefining what professionalism can look like in today's workplace.Advice for Association Leaders: Practical ways to support and retain younger team members—starting with listening, investing, and letting them lead.

In this episode of The Association Insights Podcast, we continue our Gen Z Insights Series—spotlighting rising professionals shaping the future of associations from the inside out. This special series is made possible by our partners at Highland.Host Keaveny Hewitt from OnWrd & UpWrd sits down with Laiya Rollins, Manager of Membership & Workforce Initiatives at LeadingAge Virginia. Laiya shares her journey from temp to leader in aging services, offering candid insight into what makes Gen Z stay, what drives real workforce engagement, and why culture and purpose matter more than ever.If you care about workforce development, remote work, or building meaningful Gen Z engagement pathways—this episode is packed with honest reflections and actionable ideas.Key Highlights:Career with Purpose: Why Gen Z isn't just job-hopping for paychecks—and how associations can align mission with motivation.Ripples of Impact: Laiya's powerful take on association work as a multiplying force for good across communities and sectors.Beyond the Bedside: Why aging services aren't just for healthcare professionals, and how associations can broaden awareness of their industries.Remote Work Real Talk: From creating boundaries to finding belonging, Laiya shares the challenges and benefits of transitioning to fully remote work.Culture, Not Just Compliance: Why recruiting for values and listening for the “message behind the message” is key to long-term retention.Workforce Advice for Leaders: How associations can meet employees where they are—without sacrificing expectations or impact.

In this episode of The Association Insights Podcast, we kick off our May spotlight series on Gen Z and younger professionals in the association space—powered by our partners at Highland.Our guest is David Whited, Principal of Design Research & Strategy at Highland, an innovation consultancy helping mission-driven organizations uncover member needs and build digital solutions that meet them. David shares eye-opening insights from Highland's Young Professional Membership Index (YPMI)—an annual national survey and benchmarking tool that's helping associations uncover the real barriers to Gen Z and young professional engagement.

In this episode of The Association Insights Podcast, we sit down with Rob Barnes, CAE, AAiP, CEO and co-founder of Betty—a groundbreaking AI knowledge assistant built specifically for associations.With three decades of association leadership across three countries, Rob brings a global lens and deep passion for community innovation. He shares how Betty is helping associations safeguard institutional wisdom, deliver member value in real time, and unlock strategic insights through what he calls the Association Knowledge Cycle.From preserving the expertise of retiring volunteers and staffers to enabling multilingual member support and accelerating certification design, Rob walks us through real-world use cases that show how AI—when deployed thoughtfully—can help associations work smarter, serve better, and build trust in new ways.

In this episode of The Association Insights Podcast, we're bringing you a special replay of one of our most engaging LinkedIn Live panels: The Future of Association Events. Originally hosted by OnWrd & UpWrd CEO Colleen Gallagher, this roundtable brings together an all-star lineup of association leaders, event strategists, and production experts to explore the biggest shifts shaping events in 2025 and beyond.From immersive tech and content strategy to data-driven decision-making and reimagining hybrid, this candid conversation is packed with actionable ideas for making your next event smarter, more inclusive, and more impactful.Panelists include:Lisa Astorga, CMP, DES, Director of Meetings, International Society on Thrombosis and Haemostasis (ISTH) Sven Bossu, CEO, AIPC - The International Association of Convention Centres Phil Alongi, CEO, Alongi MediaKara Dickerson, Founder, Content with Impact, LLCMatt Weingarden, Executive Vice President, Communities & Journals, American Marketing Association

In this episode of The Association Insights Podcast, we sit down with Matt Marcial, CAE, CMP, newly named Chief Executive Officer of the Public Relations Society of America (PRSA). With a deep background in association leadership and a passion for building stronger communities, Matt shares how he's approaching his first months at the helm of PRSA—and what's ahead for one of the industry's most important professional organizations.From aligning diverse stakeholders to elevating the role of ethical communication, Matt offers a transparent look into his leadership philosophy, the strategic vision guiding PRSA's next chapter, and the responsibility associations have in shaping the future of the profession.Key Highlights:A Leader's Journey – How Matt's experience across diverse associations shaped his collaborative, stakeholder-first approach.Strategic Momentum – Why PRSA's new strategic plan was a major draw and how it's driving early priorities.Listening First – Matt's “open door” mindset in his first 30 days and what he's hearing from members, volunteers, and staff.Actionable Support for Members – A look at how PRSA is responding to today's challenges with nimble, practical resources.Growing Community, Broadening Impact – How PRSA plans to expand its reach and redefine what it means to be a communications professional.Elevating Ethics and the APR – Why ethics education and industry credentials remain core to PRSA's mission.Doubling Down on DEI – How PRSA is reaffirming its values and supporting professionals amid a complex policy environment.Defining Success – Matt's vision for what success looks like—and how PRSA can be the professional home for all communicators.

In this special 100th episode of The Association Insights Podcast, host Colleen Gallagher reflects on the lessons, themes, and unforgettable guests that have shaped the show since its launch. From candid career conversations to powerful leadership insights, this milestone episode is both a celebration and a roadmap for the future of associations.Colleen shares the big ideas that have come up time and again—from redefining member value to leading with curiosity—and highlights some of the most impactful episodes, guests, and moments that have stayed with her. She also offers a glimpse of what's ahead for the podcast and for associations navigating a fast-changing world.

In this episode of The Association Insights Podcast, we sit down with Jeanne Metzger, Vice President of Membership, Marketing & Communications at the Association of Corporate Citizenship Professionals (ACCP). With more than 25 years of experience across multiple associations, Jeanne shares practical strategies for strengthening value propositions, engaging members, and leading communications in today's shifting environment.From rethinking DEI messaging to building powerful peer networks, Jeanne offers insight into what's working now—and what association professionals need to prepare for next.Key Highlights:Multi-Hat Leadership – How Jeanne balances membership, marketing, communications, and fundraising—and where she's focused most quarter by quarter.The Power of Peer Communities – Why fostering trusted spaces for connection is one of the most valuable services associations can provide today.Trends in Corporate Social Impact – How companies are adapting language and strategy while staying committed to social good.Member-Led Recruitment – How ACCP is turning its members into natural ambassadors through referral campaigns and local events.Engagement Data That Drives Retention – How Jeanne's team uses integrated tech platforms to identify and re-engage at-risk members.What Gen Z Expects – Why associations must evolve their user experience and communications approach to meet the needs of younger professionals.Marketing as Strategy, Not Support – Jeanne's advice to association leaders: bring comms in at the very beginning—not the end.

In this episode of The Association Insights Podcast, we close out our March Leadership Series with Annette Gregg, CMM, MBA, CIS, CEO of the Society for Incentive Travel Excellence (SITE). Annette leads SITE's 3,100 global members across 90 countries and brings deep expertise in business events, leadership, and community building.Annette shares how she's guided SITE through rapid growth post-pandemic, what it takes to lead a global and multigenerational membership, and how associations can stay grounded in their values during turbulent times.Key Highlights:Growing with Purpose – How SITE achieved 40% growth by focusing on core strengths and evolving with intention.Leading a Global Membership – Annette's approach to expanding brand awareness while respecting cultural and generational differences across 90 countries.Navigating Disruption – Insights from Annette's LinkedIn article on moving forward in uncertain times, and how association leaders can balance optimism with realism.Staying Grounded in Your Values – Why SITE is doubling down on inclusion, community, and leadership development—and how associations can stay true to their missions even amid political or economic headwinds.Protecting Your Mindset – How leaders can care for themselves and their communities to maintain focus, clarity, and connection.The Stockdale Principle – Annette's leadership north star and advice for staying hopeful while facing hard truths head-on.

In this episode of The Association Insights Podcast, our March Leadership Series continues with Joanna Pineda, CEO and Chief Troublemaker of Matrix Group. A seasoned entrepreneur and technology leader, Joanna has spent over 25 years helping associations harness digital transformation, enhance member engagement, and drive organizational success. She also hosts the Associations Thrive Podcast, where she interviews top association leaders on what makes organizations truly thrive.Key Highlights:Leading with a Growth Mindset – Joanna shares why she intentionally reinvents her company every 3-4 years to stay relevant and innovative.Curiosity as a Leadership Tool – How fostering a culture of curiosity fuels problem-solving, experimentation, and breakthrough ideas at Matrix Group.Staying Ahead of the Curve – How Matrix Group is carving out dedicated time for exploration and innovation.Member-Centric Digital Transformation – What sets successful association technology initiatives apart and how to ensure products resonate with members.What Makes Great Association Leaders – Insights from Joanna's conversations with CEOs on governance, board relations, and articulating an association's value proposition.Balancing Leadership & Passion Projects – How Joanna integrates personal passions like podcasting and travel into her leadership journey without burning out.

In this episode of The Association Insights Podcast, we continue our March Leadership Series with Anne Reinke, President & CEO of the Intermodal Association of North America (IANA). With a dynamic career spanning government affairs, corporate leadership, and association management, Anne shares her approach to raising industry visibility, building advocacy efforts, and leading through change.Key Highlights:The Leadership Transition – Why Anne took the helm at IANA and her vision for its future.Building Advocacy from the Ground Up – How IANA is strengthening its voice in Washington.Strategic Growth & Industry Challenges – From freight market shifts to cargo theft, how the intermodal industry is evolving.Lessons from Corporate & Government Leadership – How Anne's experiences at CSX Corporation and the Department of Transportation shape her approach to running an association.The Power of Team Empowerment – Why transparency, trust, and collaboration are the foundation of strong leadership.

Our March Leadership Series kicks off on The Association Insights Podcast with Brandie Thacker, AAP, CAE, MBA, President & CEO of EPCOR. Brandie's leadership journey—from communications and marketing to the C-suite—offers valuable lessons for association professionals navigating change, strategy, and member engagement.With nearly two decades in the payments industry, Brandie shares how she transitioned into her CEO role, the challenges and opportunities facing EPCOR, and how she's fostering a culture of trust, transparency, and innovation.Key Highlights:From Comms to CEO – Brandie shares her career path and how her background in communications shapes her leadership approach.Balancing Strategy & Execution – How she's shifting from a departmental focus to leading EPCOR's big-picture vision while keeping teams aligned.Navigating Industry Change – With rapid advancements in payments technology, how EPCOR is helping members stay ahead.Member-Centric Innovation – How EPCOR is using AI, data, and new tech to better serve members and personalize engagement.The Future of Association Leadership – Brandie's take on what association leaders must prioritize to stay relevant and drive impact.

In the final episode of our February advocacy series on The Association Insights Podcast, host Colleen Gallagher sits down with Gary Shapiro, CEO and Vice Chair of the Consumer Technology Association (CTA), to discuss the biggest policy challenges facing the tech industry and how CTA is navigating the evolving political landscape.With over 30 years leading one of the most influential trade associations in the U.S., Gary shares his perspective on working with the Trump administration, advocating for innovation, and addressing major issues like tariffs, trade policy, and supply chain resilience.Key Highlights:Navigating Policy Shifts – With the new administration in place, Gary breaks down how CTA is engaging with policymakers and advocating for pro-innovation policies.The Tariff Debate – CTA has been vocal about the economic impact of tariffs. Gary discusses how proposed tariffs could drive up consumer tech prices and disrupt supply chains. Resource: CTA developed a landing page with clear, impactful language and research describing the trade and tariff issues, and included a call for CTA members to share their stories on how tariffs have impacted their businesses.The Global Tech Landscape – From international trade agreements to regulatory shifts in Europe, Gary discusses how global partnerships are essential to maintaining U.S. competitiveness.Artificial Intelligence & Emerging Tech – With AI dominating industry conversations, what policies are needed to support responsible AI development while keeping the U.S. ahead in the innovation race?Effective Advocacy Strategies – With decades of experience influencing policy, Gary shares his best advice for associations looking to make an impact in Washington.Tune in for an insightful conversation on the future of tech advocacy, trade, and innovation—and what associations can learn from CTA's approach to navigating change.

In the latest episode of our February advocacy series on The Association Insights Podcast, host Colleen Gallagher sits down with Stéphanie Pochon, European Lobbyist with Forward Global, to explore how U.S. associations can effectively engage in European advocacy. With 20 years of experience influencing over 50 pieces of EU legislation, Stéphanie shares practical insights on navigating Brussels, building coalitions, and crafting persuasive advocacy strategies.Key Highlights:Getting Started in EU Advocacy – The European Union can seem like a complex system, but associations shouldn't be intimidated. Learn how to take the first steps in engaging policymakers before a crisis arises.A Case Study in Success – Hear how one U.S. trade association secured a critical exemption in EU legislation by leveraging targeted engagement, coalition-building, and a compelling narrative.Understanding the EU Policy Process – Unlike the fast-paced U.S. political landscape, EU legislation moves at a different speed. Discover how associations can adapt their strategies for long-term influence.Keys to Effective Lobbying – From understanding regulatory priorities to forging global partnerships, find out what makes advocacy efforts successful on an international stage.What's Next for EU Regulations? – Major policy shifts in sustainability, digital regulation, and trade are shaping the EU's agenda. Get insights into what's ahead and how associations can stay ahead of the curve.With more associations looking to expand their advocacy beyond U.S. borders, this episode provides must-know strategies for making an impact in Europe. Whether you're just getting started or looking to refine your global advocacy approach, these insights will help your association engage effectively in the EU.

In the latest episode of our advocacy series on The Association Insights Podcast (previously The Association 100 podcast - same great content, fresh new name!), host Colleen Gallagher engages in a compelling conversation with Louise St. Germain, Director of Membership, Marketing, and External Relations at theInternational Society on Thrombosis and Haemostasis (ISTH). With over 24 years of experience in membership, marketing, and external relations, including 12 years at the ISTH, Louise shares her journey and the impactful work of the society.Key Highlights:Career Path and Early Experiences: Louise reflects on her diverse background, starting with her role at the American Red Cross during Hurricane Katrina, where she learned the importance of flexibility, resourcefulness, and building relationships. These experiences laid the foundation for her subsequent work in communications and PR for non profits and associations.The Power of Partnerships: Emphasizing that "nothing happens alone," Louise discusses the critical role of partnerships in advancing ISTH's mission. Collaborations with entities like the World Health Organization and the European Thrombosis and Haemostasis Alliance have been pivotal in extending the society's reach and impact.World Thrombosis Day Campaign: Louise dives into the success of the World Thrombosis Day campaign, an initiative she describes as akin to nurturing a child now in its 12th year. The campaign has significantly increased global awareness of blood clot risks, influenced healthcare policies, and fostered collaborations with numerous organizations and governments worldwide.Advocacy and External Relations: Louise outlines the ISTH's multi-pronged approach to advocacy, which leverages scientific evidence, expert voices, and patient stories. Engaging early and often with regulatory bodies like the FDA and EMA, and aligning with broader public health priorities, has been central to their strategy.Crisis Communication and Preparedness: Drawing from her early experiences, Louise highlights the importance of proactive crisis communication planning. She advocates for developing clear, living crisis communication response plans and bringing teams along in preparedness efforts to maintain public trust during challenging times.Adapting to Policy Changes: In light of recent changes in the U.S. administration, Louise discusses how ISTH remains agile by monitoring global policy shifts and aligning their messaging with evolving healthcare priorities. Positioning ISTH as a nonpartisan, evidence-based organization has been key to effectively engaging with policymakers.Future Trends in Advocacy and Public Affairs: Looking ahead, Louise identifies key trends such as the integration of AI and digital strategies, personalized engagement, and cross-sector collaboration. She emphasizes the importance of associations staying relevant by embracing these trends and continually innovating in their approaches.Join us for this insightful discussion as Louise St. Germain shares her experiences and strategies in association management, marketing, and advocacy, offering valuable takeaways for professionals in the field.Stay Connected:Subscribe to The Association 100 podcast onSpotify,Apple Podcasts orYouTube Podcasts to ensure you never miss an episode.Follow us on LinkedIn atOnWrd & UpWrd for the latest in association trends and strategies.Tune in next week as we continue our advocacy series with another insightful discussion to help associations navigate the evolving political landscape.

In this first episode of our February advocacy series on The Association Insights Podcast (previously The Association 100 podcast), host Meghan Henning engages in a compelling conversation with Tuck Shumack, Principal at OGR, a bipartisan government relations firm. With over 25 years of experience in public policy and government relations, Tuck offers valuable insights into navigating the complexities of a new administration. Key Highlights: Adapting to Political Shifts: Tuck discusses the importance of understanding the evolving political landscape and how associations can effectively adjust their strategies to align with new administrative priorities. Building Bipartisan Relationships: Emphasizing the significance of maintaining relationships across party lines, Tuck shares strategies for associations to establish and strengthen connections with policymakers, regardless of political affiliation. Strategic Advocacy Planning: Tuck provides practical advice on developing comprehensive advocacy plans that account for potential policy changes and leverage opportunities within the new administration. Engaging with Policymakers: Highlighting the need for associations to proactively engage with both new and returning policymakers, Tuck offers tips on effective communication and relationship-building techniques. Leveraging External Expertise: Tuck discusses when and how associations should consider partnering with lobbying firms to enhance their advocacy efforts, especially during times of political transition. Join us as Tuck Shumack shares his expert perspectives on steering associations through the challenges and opportunities presented by a new administration. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at OnWrd & UpWrd for the latest in association trends and strategies. Tune in next week as we continue our advocacy series with another insightful discussion to help associations navigate the evolving political landscape.

In this episode of The Association 100 Podcast, host Colleen Gallagher concludes the January media series with an engaging panel discussion featuring O&U's Meghan Henning, Co-Founder and Senior PR Strategist, and Keaveny Hewitt, Senior Account Executive. Together, they reflect on key takeaways from the series and share insights from their experiences into building meaningful media relationships, adapting to the evolving landscape, and celebrating PR wins. Key Highlights: Evolving Media Outreach: Meghan shares how media relations have returned to prioritizing relationships, emphasizing the value of personalized connections over mass pitches. Personalized Pitching Strategies: Keaveny discusses her success with leveraging shared interests to establish rapport with journalists, transforming transactions into genuine collaborations. Navigating Challenges: Learn how persistence, adaptability, and a deep understanding of news cycles can help overcome the frustration of unanswered pitches. Celebrating PR Wins: From local broadcast placements to building trust with reporters, the team highlights the importance of recognizing and learning from successes. Becoming the Go-To Source: Colleen and her team discuss strategies for using earned media to position associations as thought leaders, emphasizing the role of authentic opinions and proactive storytelling. Join us for this insightful wrap-up as we reflect on the lessons learned and strategies shared throughout the January media series, setting the stage for even more impactful PR efforts in 2025. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Coming Soon: Don't miss our February advocacy series, where we'll share actionable tips for associations navigating advocacy under a new administration!

In this episode of The A100 Podcast, host Keaveny Hewitt continues the January media series with Alysia Wiebe, news producer at ABC30 in Fresno, California. With over a decade of experience in local journalism, Alysia offers an insider's perspective on what drives local news coverage and how producers adapt to the rapidly changing media landscape. Key Highlights: From Viewer to Newsroom Leader: Alysia shares her journey from growing up watching ABC30 to landing her first internship there and building a career as a trusted news producer. The Power of Local Journalism: Explore how local news connects with communities by spotlighting local businesses, events, and issues, building trust and fostering engagement. Adapting to Audience Behaviors: Alysia discusses how ABC30 has evolved to meet the demands of digital and social media platforms, from app push notifications to TikTok videos. Live at Three: Discover the inspiration behind ABC30's unique afternoon newscast, its focus on community-oriented content, and how the team keeps it fresh and relevant. Pitching Tips for PR Pros: Alysia shares what makes a great pitch stand out, the importance of relationships, and why tailoring your outreach is key to successful collaboration. Future of Local News: Gain insights into how technology and resourceful storytelling are shaping the future of local journalism. Join us as Alysia Wiebe provides practical advice and candid reflections on the evolving world of local news and the essential role of community-focused journalism. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in next week as we continue our media series with another outstanding guest sharing their expertise and tips for successful PR and media collaborations!

In this episode of The A100 Podcast, host Colleen Gallagher continues the January media series with Jay Campbell, co-founder of The Company Dime and a veteran journalist with over 30 years of experience in travel trade publishing. From his early days at Boston University to launching The Company Dime, Jay shares his journey, insights into modern journalism, and the unique challenges and opportunities within the business travel sector. Key Highlights: A Career in Trade Journalism: Jay discusses his path into journalism, the evolution of travel trade publishing, and how the internet reshaped the industry. The Company Dime's Mission: Learn why Jay and co-founder David Jonas launched The Company Dime, the decision to adopt a subscription model, and how they've maintained editorial independence to build trust with readers. Storytelling & Audience Investment: Jay shares his approach to delivering high-value content, focusing on brevity, clarity, and making every word count for their niche audience. PR Insights from a Journalist's Perspective: Discover why exclusivity matters in pitches, the importance of tailored outreach, and how PR professionals can better collaborate with journalists. Making an Impact During the Pandemic: Jay reflects on The Company Dime's initiatives to support laid-off industry professionals during COVID-19, offering free subscriptions and career-focused content to help the travel community navigate unprecedented challenges. Join us as Jay Campbell shares practical insights and candid reflections on trade journalism, storytelling, and the dynamic relationship between PR and the media. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in next week as we continue our media series with another outstanding guest sharing their expertise and tips for successful PR and media collaborations!

In this episode of The A100 Podcast, host Colleen Gallagher kicks off the January media series with award-winning journalist Kirstin Garriss. With a career spanning investigative reporting, national politics coverage and impactful storytelling, Kirstin shares her unique perspective on navigating today's media landscape and how PR professionals can effectively collaborate with journalists to elevate their stories. Key Highlights: Kirstin's Journey: Discover how Kirstin's family and early exposure to journalism inspired her career, and how her experiences in local newsrooms shaped her storytelling approach. The Importance of Relationships: Kirstin explains why strong PR and journalist relationships are more critical than ever in today's fast-paced, resource-constrained news environment. Crafting the Perfect Pitch: Learn Kirstin's actionable tips for PR professionals, including the importance of targeted outreach, compelling visuals and timely follow-ups. Diverse Storytelling: Explore how PR professionals can amplify diverse voices, equip spokespeople with media training and highlight personal stories to make pitches more compelling. Adapting to a Changing Media Landscape: Kirstin shares her thoughts on the future of journalism, including the role of digital platforms, social media and why local journalism needs our support. Join us as Kirstin shares candid insights and practical advice that offer a valuable roadmap for associations and PR professionals navigating an ever-evolving media landscape. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in next week as we continue our media series with another outstanding guest sharing their expertise and tips for successful PR and media collaborations!

In this special New Year's episode of The A100 Podcast, host Colleen Gallagher reflects on the dramatic changes in the media and PR landscape and sets the stage for 2025. Colleen shares insights from her two decades in PR, explores how the industry has come full circle to rely on relationships, and provides actionable strategies for associations to amplify their voices and become the go-to source in their industries. Key Highlights: The Evolving Media Landscape: Explore how shrinking newsrooms and faster news cycles have made relationships more critical than ever. Keys to Effective Press Outreach: Learn practical tips for targeted pitching, crafting compelling stories and building trust with reporters. Momentum Builder Success Stories: Hear how associations can start small with trade and local media to build momentum for national coverage. Proven Tactics for Association PR: Discover the power of regular news huddles, comprehensive press lists and creative Media Connection Calls in securing impactful coverage. Preview of January's Media Series: Get a sneak peek at the upcoming interviews with leading journalists, starting with award-winning investigative reporter Kirstin Garriss, who will share her advice for PR professionals navigating today's media landscape. Join us as we kick off 2025 with a deep dive into the evolving media landscape and how associations can leverage innovative PR strategies to stay ahead. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Don't miss our upcoming January media series featuring conversations with top journalists and media professionals! Tune in for actionable insights to make 2025 your association's best year yet!

In this special year-end episode of The A100 Podcast, we're re-airing the live broadcast of the 2024 A100 CommImpact Awards ceremony, originally streamed on YouTube Live. Hosted by Colleen Gallagher, CEO of OnWrd & UpWrd, and Meghan Henning, Senior PR Strategist and Founding Partner, this event celebrated the exceptional achievements of associations in communications and engagement. Key Highlights: Best Media Relations Campaign: American Association for Marriage and Family Therapy's impactful mental health campaign garnered over 100 high-profile media placements. Outstanding Internal Communications: Tennessee Concrete Association's creative board engagement initiatives, including Be Pro Be Proud Tennessee and Skate4Concrete. Effective Member Engagement Initiative: BSA | The Software Alliance's Why AI? campaign showcased how modest budgets can drive global advocacy. Innovative Content Strategy: American Society of Civil Engineers' use of peer-reviewed research to align with UN Sustainable Development Goals. Thought Leadership and Research: National Association for Law Placement's Jobs & JDs report offered deep insights into legal employment trends and racial disparities, driving equity-focused conversations in the sector. Advocacy Excellence: Muscular Dystrophy Association's #AccessibleAirTravel campaign led to legislative wins in air travel accessibility. Event Promotion Excellence: Sea Tow Foundation's virtual Life Jacket Loaner Conference expanded its safety program nationwide. Leadership in Public Awareness Campaign: American Medical Association's mifepristone access campaign drove national discourse and secured a significant Supreme Court victory. Join us in celebrating these associations for their creativity, leadership, and impact. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in for more episodes that celebrate the innovation and achievements of associations shaping the future.

In this episode of The A100 Podcast, host Colleen Gallagher speaks with Phil Alongi, President & CEO of Alongi Media, about how associations can raise the bar on event production while keeping costs manageable and embracing sustainability. Key Highlights: Innovative Production Solutions: Phil introduces Alongi Media's groundbreaking 4K mobile production truck—a fully solar-powered, sustainable control room on wheels—that delivers exceptional quality while cutting setup time and costs. The Power of Storytelling: Phil shares how associations can enhance events by prioritizing storytelling and aligning programming with business goals to drive engagement and impact. Sustainability as a Differentiator: Learn how Alongi Media's innovative approach reduces carbon footprints by 85% during production, offering associations a tangible way to meet sustainability goals. 2025 Event Trends: Phil discusses the growing demand for in-person experiences, hybrid production value and new technologies that make professional-grade content accessible to associations of all sizes. Join us as Phil Alongi provides actionable strategies and insights to help associations produce engaging, cost-effective events that leave a lasting impact. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in for more episodes filled with expert insights to help your association tell its story, elevate events and deliver value for members!

In this episode of The A100 Podcast, host Colleen Gallagher speaks with David Jackson, MBA, CAE, Executive Officer of the American Society for Pharmacology and Experimental Therapeutics (ASPET). Dave shares ASPET's journey in preparing for the open access mandates coming in 2025 and offers actionable insights for associations navigating similar changes. Key Highlights: Strategic Open Access Transitions: Dave explains ASPET's proactive approach to open access, including the launch of its new journal, ASPET Discovery, and the strategic publishing partnership with Elsevier. Supporting Authors: Learn how ASPET is adapting its publishing model to increase accessibility and provide more options for authors, especially those from under-resourced institutions. Future Trends: Explore Dave's vision for the future of scientific publishing, including innovations in peer review, intellectual property considerations and the role of AI. Join us as Dave Jackson provides a roadmap for associations preparing for the future of scholarly publishing. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in for more episodes packed with expert insights to help your association thrive in a changing landscape!

In this episode of The A100 Podcast, host Colleen Gallagher sits down with Alan Sparkman, CAE, LEED AP, CCPf(x3), Executive Director of the Tennessee Concrete Association (TCA), to explore how associations can take bold steps to address workforce challenges. Alan shares TCA's innovative programs to attract and retain talent while fostering long-term industry growth. Key Highlights: Concrete Workforce Innovation: Learn how TCA's initiatives like participating in Be Pro Be Proud and leading Concrete Quest and Skate for Concrete are inspiring the next generation to pursue careers in the trades. Engaging Current Employees: Alan discusses DriverDash, a gamification platform that boosts employee retention and engagement. Influencing the Future Workforce: Discover how TCA's Concrete Influencers program will empower industry professionals to share their stories and inspire young talent. Lessons in Adaptability: Alan emphasizes the importance of experimentation, storytelling and action in tackling workforce shortages. Join us as Alan Sparkman offers actionable strategies for association professionals working to solve workforce challenges and build vibrant industry communities. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in for more episodes packed with innovative strategies and practical insights to help your association lead the way in workforce development!

In this thought-provoking episode of The A100 Podcast, Colleen Gallagher is joined by Jeff De Cagna, AIMP, FRSA, FASAE, Executive Advisor at Foresight First LLC, for a deep dive into the evolving responsibilities of association boards. Jeff shares his compelling vision for the future, emphasizing the critical importance of foresight, stewardship and ethical decision-making in a rapidly changing world. Key Highlights: The Duty of Foresight: Jeff explores why boards must embrace a future-focused mindset to navigate systemic upheaval, risk and long-standing challenges. Stewardship vs. Leadership: Jeff argues that stewardship—leaving organizations better for future generations—is a higher calling than traditional leadership. AI Governance and Responsibility: With AI's growing influence, Jeff underscores the need for boards to lead conversations around ethical and purposeful implementation, ensuring long-term trust and accountability. Reimagining Strategy: Jeff challenges boards to move beyond traditional strategic planning, advocating for adaptive approaches that prioritize the needs of successors and stakeholders. Join us as Jeff inspires association professionals to rethink board roles and responsibilities, offering actionable insights for thriving in an era of transformation. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in for more episodes featuring expert insights to help your association navigate change, foster stewardship and build a resilient future!

In this episode of The A100 Podcast, host Colleen Gallagher welcomes Brent McClendon, President & CEO, and Jason Ortega, Vice President of Public Affairs, of the National Wooden Pallet and Container Association (NWPCA). Together, they unpack the remarkable growth of their association, driven by innovative tools, member engagement and a global advocacy strategy. Key Highlights: Strategic Planning for Growth: Brent and Jason discuss how NWPCA's focus on building a strong team, resourcing its vision and leveraging its Pallet Design System software fueled membership and revenue growth while expanding its global footprint to 40 countries. Global Advocacy Wins: Jason shares insights into NWPCA's recent success in influencing EU packaging regulations, highlighting the importance of data-driven storytelling, collaborative partnerships and cultural sensitivity. Sustainability and Innovation: From a 97% pallet recycling rate to cutting-edge sustainability research, NWPCA's initiatives demonstrate how associations can drive impactful change for their industries and members. Lessons in Leadership: Learn how listening to members, fostering collaboration and embracing change have enabled NWPCA to stay ahead of industry challenges and position itself as a global leader. This episode is packed with actionable strategies for associations looking to expand their impact, engage members and lead with purpose. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in for more episodes featuring bold strategies, innovative solutions and inspiring leadership to help your association thrive in an ever-changing world.

In this episode of The A100 Podcast, host Colleen Gallagher speaks with Tim Ebner, Director of Communications & Marketing at the Can Manufacturers Institute (CMI). Tim brings a wealth of experience from his background in journalism and association communications to champion sustainability and innovation in the metal can industry. Through initiatives like the “2 Million Cans Recycling Contest” and “Every Can Counts,” Tim and his team at CMI are creating powerful community engagement and awareness around the environmental impact of metal cans. Key Highlights: Sustainability with Impact: Tim shares how CMI is driving sustainability by promoting the circular economy of aluminum and steel cans, which can be recycled infinitely. This commitment to reducing waste is supported by ambitious goals to improve recycling rates and reduce the carbon footprint of metal cans by 2030, 2040 and 2050. Engaging Communities through the 2 Million Cans Contest: CMI's “2 Million Cans Recycling Contest” is an educational and community-focused initiative that partners with schools to teach students about recycling and sustainability. Tim discusses how this grassroots campaign not only recycles cans but also reinvests in local communities, creating a tangible impact that reinforces the importance of environmental stewardship. AI-Driven Recycling Innovation: CMI is also exploring AI technology to boost recycling rates. Tim explains how optical-sorting robots identify and sort aluminum cans at recycling facilities, ensuring these valuable materials are correctly processed and reintegrated into the circular economy. This tech-forward approach demonstrates CMI's dedication to integrating innovation in sustainability efforts. Check out this Axios article: AI robot helps recover and recycle beverage cans Bringing Your Whole Self to Work: Tim emphasizes the importance of blending personal passions with professional roles. He encourages association professionals to explore creative interests outside of work, as these pursuits can bring fresh perspectives and innovative ideas to their daily roles. Join us as Tim Ebner shares valuable insights on how associations can foster community engagement, promote sustainability and leverage creativity to drive industry impact. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in for more episodes featuring expert insights to drive your association's advocacy and mission forward!

In this episode of The A100 Podcast, host Colleen Gallagher sits down with Dr. Melissa Pergola, CEO and Executive Director of the American Society of Radiologic Technologists (ASRT) and CEO of the ASRT Foundation. With a rich history and nearly 157,000 members, ASRT stands as the world's largest organization for radiologic technologists and radiation therapists. Dr. Pergola shares how ASRT honors its legacy while innovating for the future, discussing key strategies in member engagement, workforce development and advocacy for radiologic technologists. Key Highlights: Balancing Tradition and Innovation: Dr. Pergola explains how ASRT maintains a mission-driven, member-focused approach while adapting to industry changes to support its members in a dynamic healthcare landscape. Fostering a Culture of Accountability and Creativity: Dr. Pergola emphasizes the importance of empowering staff and creating a safe environment for innovation and learning, encouraging her team to take risks and view setbacks as growth opportunities. Advocacy for Professional Recognition: ASRT's ongoing campaign for reclassification of radiologic technologists highlights its commitment to elevating the profession and ensuring practitioners are recognized for their critical role in healthcare. Combating Workforce Shortages: Through strategic collaborations and public awareness campaigns like the “Be Seen” initiative, ASRT is actively addressing workforce shortages and raising the visibility of radiologic professions. Join us as Dr. Melissa Pergola offers valuable insights into leading a legacy association, advocating for the profession and navigating challenges in the healthcare sector. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in for more episodes filled with expert insights to drive innovation and impact in your association!

In this episode of The A100 Podcast, host Colleen Gallagher is joined by Tara Puckey, MBA, CAE, CMP, Executive Director of the Radio Television Digital News Association (RTDNA) and  Foundation (RTDNF). Tara brings her wealth of experience in journalism and association leadership to the conversation, sharing insights on fostering meaningful connections in a remote environment, effective onboarding practices and the future of leadership in journalism. Key Highlights: Building a Remote Team Culture: Tara discusses RTDNA's transition to an all-remote team and emphasizes the importance of intentionality in building a supportive work culture. By gathering staff at offsite locations throughout the year, the organization creates dedicated time for team bonding and strategic discussions. Onboarding for Engagement: For Tara, welcoming new team members goes beyond logistics. RTDNA's onboarding process includes personal interactions, virtual meet-and-greets and cultural touchpoints to help new hires feel connected from day one. Navigating Rapid Industry Changes: As the journalism landscape continues to evolve, Tara explains how RTDNA supports its members—journalism professionals and news leaders—with leadership training and resources to adapt to new technologies, ethical challenges and shifting public expectations. Embedding DEIA in Newsrooms: Tara shares RTDNA's commitment to diversity, equity, inclusion and accessibility (DEIA), both within the organization and across the industry. She discusses the association's work to ensure newsrooms reflect the communities they serve and highlights initiatives that promote representation and inclusion at all levels. Join us as Tara Puckey offers practical strategies for building a resilient association culture, advancing DEIA in journalism and supporting member organizations through times of change. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in for more episodes packed with actionable takeaways to help your association thrive in a dynamic world!

Welcome back to The A100 Podcast! In this episode, recorded live at ASAE's Annual Conference, host Meghan Henning sits down with Dr. Cie Armstead, MPA, DBA, Diversity, Equity & Inclusion Administrative Director at the American College of Surgeons (ACS). Dr. Armstead shares her insights on implementing DEI initiatives, overcoming challenges and fostering a truly inclusive environment within associations. Key Highlights: Shifting DEI Narratives: Dr. Armstead emphasizes the importance of reframing DEI from being solely about challenges to showcasing the opportunities for growth, innovation and inclusion. Tailored Strategies for Lasting Impact: Through a listening tour, ACS developed initiatives that resonate with the diverse needs of members and staff, ensuring genuine engagement and sustained impact. Honoring History While Embracing Change: ACS's long-standing DEI commitment provides valuable lessons on balancing historical efforts with the ongoing need to address health equity and improve representation in the healthcare sector. Join us as Dr. Cie Armstead shares her experience in advancing DEI at the American College of Surgeons, offering practical strategies for fostering inclusive excellence and navigating challenges. Whether your association is just starting on its DEI journey or looking to enhance existing efforts, this episode provides valuable lessons for association professionals aiming to build more inclusive, equitable organizations. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in for more episodes filled with expert strategies and actionable insights to help your association foster inclusivity and drive meaningful change!

In this episode of The A100 Podcast, host Colleen Gallagher sits down with Nathan Chamberlain, CAE, Director of Membership at the American Association of Nurse Anesthesiology (AANA). With nearly two decades of experience in membership management and customer experience, Nathan shares his insights into creating member value through cutting-edge technology and strategic innovation. He explains how AANA focuses on fostering meaningful member connections while addressing the unique needs of over 65,000 members. Key Highlights: Empathy-Driven Member Engagement: Nathan discusses how AANA prioritizes member satisfaction by centering on empathy in all interactions. Through real-time feedback and satisfaction scores, the organization ensures that services are fast, accurate and aligned with member expectations, fostering a culture of trust and responsiveness. Personalized and Accessible Education: AANA's micro-credentialing program offers members an innovative, accessible approach to professional development. By providing short, skill-based learning modules, AANA is meeting members' need for efficient, high-impact education, allowing them to prove competencies in real-world applications without the time constraints of traditional learning formats. Data-Driven Decisions and Technology: With a background in IT, Nathan highlights how AANA leverages technology to improve membership services and personalize experiences. By using HubSpot to track member behavior and feedback, the organization has transitioned to a more member-centered model, offering real-time data insights that drive strategic decisions. Fostering Diversity, Equity, and Inclusion: Nathan also shares AANA's ongoing efforts to ensure diversity, equity and inclusion are at the forefront of the organization's strategic priorities. Through targeted outreach and community engagement, AANA works to break down barriers and create a more inclusive space for both members and the patients they serve. Join us as Nathan shares practical strategies for creating member-centric experiences that drive retention and growth—valuable insights for association professionals aiming to foster deeper connections and long-term loyalty. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in for more episodes packed with expert insights to help your association innovate, engage, and thrive!

In this insightful A100 video interview, Bennie F. Johnson, CEO of the American Marketing Association, shares his dynamic vision for the future of marketing. Bennie discusses how AMA serves as a global hub for marketing professionals, supporting everyone from students to executives. He explores key topics like AI, data-driven decision making, and the critical role of community in shaping the marketing profession. Key Highlights: Embracing Disruptive Change: Bennie emphasizes the importance of welcoming innovation and leveraging marketing's evolving tools to drive productive change, especially in an AI-driven landscape. Fostering Community: He explains how AMA creates spaces for marketers across all sectors to collaborate, learn, and grow, emphasizing that communities are more essential than ever in a digital-first world. Ethical Responsibility in Marketing: Bennie also touches on the growing need for transparency and ethical practices in marketing, as consumers demand more accountability from brands. Join us as Bennie Johnson shares his forward-thinking approach to marketing leadership, offering essential insights for association professionals navigating change and building stronger communities. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in for more episodes packed with expert insights and innovative strategies to help your association embrace change and lead with impact!

In this insightful episode of The A100 Podcast, recorded live at ASAE's 2024 Annual Conference, host Meghan Henning sits down with Kerri McGovern, Senior Director of Membership at the Association of Corporate Counsel (ACC). Kerri shares how ACC is revolutionizing member engagement through innovative tools like the ACC 365 app, a standout success that has significantly improved communication and networking for ACC's 46,000 members worldwide. Key Highlights: The ACC 365 App: Kerri explains how the award-winning app has transformed member interaction by providing seamless access to newsfeeds, online communities and job board services—all at the members' fingertips. The app's continuous improvements, driven by member feedback, have made it an invaluable tool for engagement and career development. Innovative Onboarding: Kerri highlights ACC's forward-thinking onboarding strategy, which breaks down tasks into manageable actions to better engage new members. The strategic use of data collection and email suppression ensures members get relevant, personalized experiences in their first 90 days. AI-Powered Personalization: Kerri dives into ACC's use of AI to enhance newsletter personalization, ensuring members receive tailored content based on their specific interests and engagement patterns, all while navigating global privacy regulations like GDPR. Creating a Culture of Innovation: Kerri discusses how ACC fosters a culture of innovation within its team, continuously iterating on member services and embracing experimentation. Whether it's implementing AI or leveraging behavioral insights from their app, ACC prioritizes staying ahead of the curve. Join us as Kerri McGovern shares ACC's journey of using technology and innovation to elevate member engagement and deliver exceptional value, offering practical takeaways for association professionals looking to enhance their own member services. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in for more episodes packed with innovative strategies and expert insights to drive your association forward! Note: This episode was recorded live on the show floor at ASAE's Annual Conference, and although we've minimized background noise, you may notice a few minor audio glitches.

In this insightful episode of The Association 100 Podcast, recorded live at ASAE's 2024 Annual Conference, host Meghan Henning sits down with Margaret Vitullo, PhD, CAE, Executive Director of the Linguistic Society of America (LSA). With over 16 months at the helm of LSA, Margaret discusses the challenges and opportunities facing scholarly societies and how they can adapt to the shifting association landscape. Key Highlights: The Evolution of Scholarly Societies: Margaret outlines how traditional revenue models for academic associations—membership, meetings, and publications—are under pressure. She explains how the LSA is navigating these challenges while still advancing the scientific study of language. Transforming LSA's Operations: From launching a new website and database to breaking fundraising records, Margaret shares how LSA has made significant strides in its centennial year, while also increasing member dues by 30%. Fractal Leadership Approach: Margaret introduces the concept of "fractal leadership," an innovative model based on shared community and responsibility at every level of an organization. She explains how this approach is helping LSA build a stronger sense of belonging and collaboration among its members, staff, and leadership. Revitalizing Member Engagement: Margaret highlights how LSA is creating new opportunities for linguists outside of academia through programs like LEXING, which focuses on linguists working in industry, nonprofits, and government sectors. These efforts are helping to expand the society's influence beyond traditional academia. Empowering Committees and Staff: Drawing inspiration from leadership books such as Turn the Ship Around and The Art of Possibility, Margaret discusses how LSA is empowering committees and staff to take ownership of their roles and contribute to the association's success. Join us as Margaret Vitullo shares her journey in reinvigorating LSA through innovation, collaboration, and leadership, providing valuable lessons for association professionals looking to adapt and thrive in a rapidly changing environment. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in for more episodes filled with expert insights and strategies to help your association adapt and thrive. Note: There are minor audio glitches due to background noise from the ASAE show floor. We've minimized these as much as possible to ensure a smooth listening experience.

Welcome to another episode of The A100 Podcast, where we're joined by Stanley Pierre-Louis, President & CEO of the Entertainment Software Association (ESA). In this insightful conversation, Stan takes us through the dynamic world of video games and shares how ESA serves as the voice for the U.S. video game industry. Key Highlights: Stan's Career Journey: Stan traces his unique career path, from working in media and intellectual property law to leading ESA. He shares how his passion for media, technology, and the arts has shaped his leadership in the video game industry. The Role of ESA: ESA advocates for the video game industry and protects its economic and creative contributions. Stan explains how ESA supports its members in areas like free expression, intellectual property protection, and self-regulation. Economic Impact of Video Games: With over 190 million Americans playing video games and a $101 billion economic impact, Stan discusses ESA's research and how data drives advocacy efforts. He also highlights the industry's substantial contributions to the U.S. economy and job market. Advocacy and Policy Priorities: Stan dives into ESA's top policy priorities, including AI, intellectual property, and digital wellness. He shares how ESA educates policymakers on the nuances of video game technology and advocates for thoughtful, common-sense regulations. Collaboration and Partnerships: Stan emphasizes the importance of partnerships in advancing the industry. From working with organizations like the AARP and the American Heart Association to global initiatives that highlight the social and emotional benefits of video games, ESA leverages collaboration to amplify its impact. Join us as Stan Pierre-Louis shares valuable insights into the intersection of technology, creativity, and advocacy, providing actionable takeaways for association professionals looking to enhance their own advocacy and member engagement efforts. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in for more episodes filled with expert insights and innovative strategies to drive your association's advocacy and impact to new heights!

In this episode of The A100 Podcast, host Colleen Gallagher is joined by Karley Cunningham, big thinker, creative strategist and founder of Big Bold Brand. Karley shares her unique journey from professional athlete to brand strategist and explains how her team helps purpose-driven organizations develop executable strategies that position them as leaders in their industry. Key Highlights: The Athlete's Mindset in Business: Karley discusses how her competitive athletic background, including being a former professional mountain biker, has shaped her structured, goal-driven approach to business and branding. Branding vs. Marketing: Karley emphasizes the difference between branding and marketing, highlighting that branding is about creating an authentic identity from the inside out, while marketing promotes that identity externally. The Surefire Strategy: Learn about Karley's proven methodology for developing a brand that stands out. She explains how her process can help your association identify your unique value proposition, align with your core beliefs and communicate your mission effectively. Building Brands from the Inside Out: Karley explains why it's critical for organizations to develop their brand based on their internal values and beliefs. She shares how this authentic approach creates alignment across leadership and members, ensuring the brand stands out in a crowded market. Join us as Karley Cunningham shares actionable insights on building a strong, differentiated brand that resonates deeply with both internal stakeholders and external audiences. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in for more episodes packed with expert advice and strategies to help your association stand out in a sea of sameness!

In this episode of The A100 Podcast, recorded live at ASAE's Annual Conference, O&U's Meghan Henning sits down with Lou Centrella, CAE, Senior Director of Technology Services at ISSA - The Worldwide Cleaning Industry Association. Lou shares valuable insights on how ISSA is enhancing its technology strategy to better serve its members and support the entire organization. Key Highlights: Building Strong Cross-Departmental Partnerships: Lou discusses the importance of IT being a collaborative partner with all departments. He emphasizes that the technology team's role isn't just about providing tools but about understanding the needs of each department and integrating technology into their processes to achieve shared goals. Creating a Roadmap for Success: Lou shares his approach to putting together a detailed technology roadmap, ensuring that the association's tech investments align with strategic priorities. From selecting the right tools to planning for long-term upgrades, Lou explains how ISSA's roadmap ensures they stay ahead of tech trends and serve their members effectively. Modernizing the Tech Stack: Lou details how ISSA has modernized its tech stack, focusing on integrating systems and leveraging the cloud. He highlights the challenges and opportunities of transitioning to more modern platforms, ensuring that both member-facing tools and internal processes run smoothly. Prioritizing Cybersecurity: In a digital-first world, cybersecurity is critical. Lou outlines ISSA's approach to protecting its data and systems, from implementing secure cloud-based solutions to educating staff on cybersecurity best practices. He explains how they are working to stay proactive against threats while ensuring compliance with industry standards. Join us as we explore the essential role of technology in modern associations. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in for more episodes packed with expert advice and strategies to help your association thrive!

Welcome back to The A100 podcast! In this episode, host Colleen Gallagher sits down with Sean Luechtefeld, Ph.D., CAE, Vice President of Membership & Communications at ANCOR (American Network of Community Options and Resources). Sean returns to the podcast to share valuable insights into the unique challenges and strategies in the world of association management, particularly in the areas of membership and communications. Key Highlights: Balancing Dual Roles: Sean discusses the complexities of balancing his dual roles in membership and communications, offering practical advice on how to prioritize tasks and manage a broad scope of responsibilities in a small-staff environment. He emphasizes the importance of surrounding yourself with a talented team and being realistic about what can be achieved. Advocacy and Active Listening: Sean highlights the significance of active listening in advocacy communications. He shares how ANCOR ensures that the voices of their members—organizations serving people with intellectual and developmental disabilities—are heard at the federal level. By understanding and acting on member feedback, ANCOR effectively supports its members in their advocacy efforts. Adapting Communications in a Changing Landscape: In a rapidly evolving media environment, Sean explains how ANCOR tailors its communications strategy to address ongoing challenges such as workforce recruitment and retention. He discusses the importance of seizing opportunities that arise from challenges and aligning messaging with current events and broader societal issues. Navigating Social Media Channels: Sean dives into the ongoing discussions within ANCOR about the best ways to engage with different social media platforms. He explores the challenges of adapting to changing user behaviors and the importance of focusing on platforms that offer the most value in reaching target audiences, such as members, lawmakers and journalists. Looking Ahead: Sean shares his thoughts on the future of membership engagement and communications within associations. He emphasizes the need to shift from selling membership benefits to promoting the overall experience of membership, creating tailored experiences that resonate with diverse member needs. Join us as Sean Luechtefeld offers actionable strategies and deep insights into effectively managing communications and membership in associations, making this episode a must-listen for association professionals. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in for more episodes packed with actionable insights to help your association thrive!

In this engaging episode of The A100 podcast, recorded live at ASAE's Annual Conference in Cleveland, host Meghan Henning sits down with Stephanie Denvir, MS, CAE, Chief Member Experience Officer at the American Society for Quality (ASQ). Stephanie shares her strategies for enhancing the member experience through personalization, community engagement and innovative technology. Key Highlights: Segmentation and Personalization: Stephanie discusses how ASQ is using segmentation to tailor messaging and provide personalized member experiences. By focusing on the unique needs of their diverse, global membership, ASQ is delivering targeted value to each member. Building Strong Communities: ASQ's robust network includes over 230 geographic communities and 26 technical communities. Stephanie highlights the launch of a new online community platform, which has significantly boosted member engagement by providing a space for members to connect, share insights and find volunteer opportunities 24/7. Leveraging Technology: Stephanie emphasizes ASQ's commitment to embracing technology. She shares how the implementation of a new AMS, personalized email campaigns, and an accessible conference tool that provides real-time translation in multiple languages are enhancing the member experience. ASQ is also exploring the potential of AI to further personalize content and meet member needs. Challenges and Opportunities Ahead: Looking forward, Stephanie discusses the challenges of integrating AI while ensuring data protection, and the importance of engaging the next generation of members. She stresses the need for association leaders to be open to change and to involve their boards and member leaders in the process. Join us as we dive into how ASQ is setting new standards for member engagement and leveraging technology to create a personalized, inclusive experience for all its members. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in for more episodes packed with actionable insights to help your association thrive!

Harnessing the Power of Community Welcome back to The A100 podcast! In this episode, recorded live at ASAE's Annual Conference in Cleveland, O&U's Meghan Henning sits down with Greg Melia, CAE, CEO of the Customer Experience Professionals Association (CXPA). Greg shares how CXPA has leveraged the power of its global community to drive significant initiatives and maintain a strong, inclusive culture despite being a small-staff association. Key Highlights: Building the CX Book of Knowledge: Greg shares the inspiring story behind the creation of the CXPA's CX Book of Knowledge, a 322-page resource developed by 77 volunteers. This member-driven initiative has become a cornerstone for both new and seasoned customer experience professionals, providing invaluable insights, definitions and guidance. The success of this project highlights the power of community collaboration and the impact it can have on an association's reputation and value proposition. Maximizing Impact with a Small Staff: Despite having a small staff, CXPA has achieved remarkable results by uniting and motivating its members around shared goals. Greg discusses the importance of leveraging the strengths of the community, as demonstrated by the creation of 14 books following the CX Book of Knowledge. This approach not only enriches the member experience but also establishes CXPA as a trusted source of knowledge and leadership in the customer experience field. Inclusive Strategic Planning: Greg emphasizes the value of involving the broader CXPA community in strategic planning. Through a series of Zoom meetings, surveys and a steering committee, CXPA engaged over 1,200 members and non-members in shaping the organization's future. This inclusive approach has not only informed the association's direction but also cultivated a network of advocates committed to achieving CXPA's ambitious goals. Expanding Global Reach and Inclusivity: Under Greg's leadership, CXPA has grown from a small startup to a global organization with members in 70 countries. He discusses how the association has maintained a culture of inclusivity and belonging while expanding internationally, particularly through the use of virtual events and digital content. This shift, accelerated by the COVID-19 pandemic, has allowed CXPA to amplify diverse voices and ensure that all members feel represented and engaged. Navigating Emerging Trends in Customer Experience: Greg touches on the evolving nature of customer experience and the importance of staying ahead of trends. He explains how CXPA is preparing its members to meet these challenges by fostering collaboration and providing tailored resources. From digital communication channels to personalized customer interactions, Greg highlights the need for associations to be agile and responsive to the changing expectations of their members. Join us as Greg Melia offers valuable insights into how CXPA is harnessing the power of its global community to drive innovation, inclusivity and member value. Whether you're leading a small-staff association or looking to engage your members more effectively, this episode is packed with practical strategies and inspiration. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in for more episodes filled with insights to help your association thrive!

Welcome back to another exciting episode of The A100 podcast! As we gear up for the ASAE Annual Conference in Cleveland, we're thrilled to bring you a special compilation of clips from previous A100 interviews with some of the brightest minds and leaders in the association world. These leaders have shared invaluable advice and insights that we believe will inspire and guide you. Be sure to go back and check out their full episodes for more! Key Highlights: Chris Michaels, CEO, AAMFT: Chris discusses the inclusion of family therapists as Medicare providers, highlighting the importance of continuity of care and the need for more therapists to support the aging population. Mike Armstrong, CEO, National Council of Architectural Registration Boards: Mike talks about the importance of recognizing multiple pathways to practice architecture, emphasizing flexibility and the use of technology to measure competency. Kinsey Fabrizio, President, Consumer Technology Association: Kinsey provides two key pieces of career advice for association professionals: asking for new opportunities with a clear purpose and finding a good mentor to guide your journey. Anita Brikman, President and CEO, Plasma Protein Therapeutics Association: Anita shares the power of advocacy and how personal stories from patients drive their mission. She emphasizes the critical role of early involvement and strategic messaging in communications. Earl Franks, Executive Director, NAESP: Earl addresses the significant stress faced by educators and school leaders, especially during the COVID-19 pandemic. He underscores the importance of supporting the social and emotional well-being of these critical community members. Wendy-Jo Toyama, CEO, American Academy of Hospice and Palliative Medicine: Wendy-Jo talks about personal growth and the importance of stretching beyond your comfort zone. She also discusses the necessity of embracing mistakes as part of the DEI learning process. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in for more episodes filled with expert advice and practical strategies to help your association thrive!

Welcome back to another episode of The A100 podcast! In this insightful discussion, we dive into the world of sponsorships with two experts in the field: Dana Johnston, the Vice President of Client Partnerships and Trade Show Marketing for EMC Outdoor, and Bruce Rosenthal, a Corporate Partnership & Sponsorship Consultant and Founder & Convener of the Partnership Professionals Network. Key Highlights: Transforming Sponsorships from Transactional to Transformational: Discover how sponsorships can be a year-round responsibility, involving all departments within an association. Learn about the importance of moving beyond transactional relationships and building long-term, transformational partnerships that provide continuous value. Planning Ahead for Sponsorship Success: Find out why association teams should dedicate 3-4 hours per week to future planning and setting long-term goals for sponsorships. Understand the significance of maintaining an ongoing dialogue with industry partners to explore innovative and mutually beneficial opportunities. Engaging with Corporate Partners: Explore strategies for engaging corporate partners in meaningful discussions about their business objectives and how they align with the association's mission and member needs. Learn how to coach industry partners to focus on educational content and success stories rather than just brand visibility. Breaking Down Silos: Hear about the importance of cross-departmental collaboration in sponsorship initiatives and how associations can break down internal silos. Discover how to create an integrated approach to sponsorship that leverages the strengths of all departments to enhance member value and increase revenue. Innovative Sponsorship Strategies: Gain insights into keeping sponsorship programs fresh and forward-thinking, avoiding the trap of recycling old prospectuses. Learn practical tips on evaluating the success of sponsorship initiatives and sunset offerings that no longer meet strategic goals. Join us for this episode packed with actionable tips and deep insights from two leaders in sponsorship strategy, offering valuable lessons for association professionals looking to elevate their sponsorship programs. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in for more episodes filled with expert advice and practical strategies to help your association thrive!

Welcome back to another insightful episode of The A100 podcast! Today, we're joined by Amber Worthen, Founder and CEO of Email Maven. With years of experience in communication strategy, project management and email marketing, Amber shares her expertise in revolutionizing email marketing for associations. Key Highlights: Addressing Common Email Challenges: Amber identifies key issues such as inconsistent email design and email fatigue. She emphasizes the importance of applying best practices in email design and segmenting audiences to enhance engagement and avoid overwhelming members. Optimizing Open Rates and Engagement: Practical tips on segmenting email audiences and implementing drip campaigns to ensure targeted and relevant communication, resulting in higher open and click rates. Choosing the Right Email Platform: Amber advises associations to select email platforms that integrate seamlessly with their data systems to save time and improve efficiency. She underscores the importance of conducting thorough audits to identify the best fit for current and future needs. Leveraging Data for Better Decision Making: Emphasizing the importance of data-driven decisions, Amber highlights key metrics such as open rates, click rates, conversion rates and unsubscribe rates. She encourages associations to stay curious and continually analyze data to refine their email strategies. Emerging Trends and Practical AI Tips: Amber shares insights into emerging trends like AI, offering practical AI tips for creating alternative subject lines and preheaders. She also emphasizes the importance of continuously testing and optimizing friendly from names, subject lines and preheaders to enhance engagement. Best Practices for Effective Email Marketing: Tips on sending emails at the right times based on the audience's lifestyle and behaviors, and using web tracking campaigns to target members who show interest in specific content. Join us as Amber Worthen provides practical tips and deep insights for association professionals looking to enhance their email marketing strategies and engage their members more effectively. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in for more episodes packed with insights to help your association thrive!

Welcome back to another episode of The A100 podcast! Today we're thrilled to have Ben H. Rome, Director of Communications for the American Bus Association (ABA), joining us. With nearly 30 years in storytelling and strategic communications, Ben shares his insights on the evolving role of storytelling in the association world and how ABA is tackling sustainability. Key Highlights: The Power of Storytelling: Ben discusses how storytelling in associations has evolved from simple slogans and stats to creating resonant narratives that engage members on a personal level. He emphasizes the importance of making stories compelling and memorable, ensuring they resonate long past the initial campaign. Authenticity in Communication: Authenticity is crucial in storytelling. Ben highlights the risks of inauthentic messaging and the power of genuine engagement to build trust and loyalty among members. Sustainability Initiatives: ABA's research shows that motor coaches are the most eco-friendly form of group transportation. Ben explains how they used compelling infographics and social media to highlight this on Earth Day, resulting in high engagement and positive media coverage. He also touches on the challenges and advocacy efforts related to the rapid push for electric vehicles and the need for proper infrastructure to support this transition. Choosing the Right Channels: Ben shares his approach to identifying the best communication channels for different segments of ABA's audience, emphasizing the importance of tailored messaging and engagement. AI and Technology in Communications: The role of AI in enhancing efficiency in content creation, analytics and member engagement is explored. Ben offers a balanced view on using AI responsibly to support, not replace, human creativity and judgment. Join us as Ben H. Rome delves into these critical areas, offering practical tips and deep insights for association professionals looking to enhance their communication strategies. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in for more episodes packed with insights to help your association thrive!

Welcome back to another episode of The A100 Podcast! In this week's episode, Colleen Gallagher concludes our special three-part series on AI in PR with an insightful solo cast. Today, we explore two critical areas where AI can enhance your PR efforts: crisis management and influencer identification and engagement. These topics are part of the five areas we cover in our newly released AI ebook, "Five Ways to Use AI in Your Association's PR Efforts." Email cgallagher@onwrdupwrd.com to get your copy or download it here: https://onwrdupwrd.com/ebook-5-ways-to-use-ai-in-your-pr-efforts/  Key Highlights: Crisis Management with AI: Early Warning System: Learn how AI-powered tools like Meltwater or Brandwatch can monitor and analyze data to provide real-time sentiment tracking, allowing you to be proactive when a crisis is unfolding. Developing a Crisis Management Strategy: Discover how AI can help draft a preliminary crisis response plan, analyze historical data and suggest effective strategies based on past crises. Combating Disinformation: Explore tools like Truepic or Deepware that can verify the authenticity of images and videos to help counter disinformation and deep fakes. Influencer Identification and Engagement with AI: Identifying the Right Influencers: Understand how AI can analyze content across various platforms to find influencers whose values and audiences align with your organization. Tools like Traackr and Klear can assist in this process. Crafting Targeted Outreach: See how AI can review influencers' past content to help draft personalized outreach messages and suggest the best times and platforms to engage with them. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Resources: Check out our website at onwrdupwrd.com in the coming weeks for a new toolkit on using AI in PR or to sign up for our upcoming workshops. More to come soon on this! Stay tuned for more episodes packed with insights to help your association become the go-to source in your industry or profession!