Associations Thrive

How do we prevent strategic plans from sitting on a shelf and instead embed them into an organization's DNA? How can associations become true communities of practice where learning and innovation are peer-led?In this episode of Associations Thrive, host Joanna Pineda interviews Mike Moss, President of the Society for College and University Planning (SCUP). Mike discusses:SCUP's mission as a professional society focused on integrated planning in higher education.The difference between strategic planning and integrated planning—ensuring plans are continuously executed, aligned, and adjusted across departments.Why SCUP's members are often responsible for planning, even when it's not in their job titles.SCUP's new strategic plan that emphasizes becoming a peer-led community of practice rather than an expert-driven organization.Major structural changes to governance, including a new set of flexible bylaws and reimagined committees to better support member collaboration.The transition of SCUP staff—via retirement and new hires—to reflect the new direction, along with upskilling existing staff.Enhancements to their annual conference to foster group-based learning and peer-driven sessions.The SCUP Exchange, a digital collaboration platform that empowers members to connect and lead discussions without top-down oversight.A new, simplified, and more affordable membership model designed to increase access and participation across campuses.References:SCUP Website

What happens when your mission to support underrepresented communities in academia suddenly comes under political scrutiny? And how can your association stay true to its values while navigating legal and societal change?In this episode of Associations Thrive, host Joanna Pineda interviews Alfonzo Alexander, President and CEO of The PhD Project. Alfonzo discusses:How The PhD Project recruits business professionals from diverse backgrounds to pursue PhDs and become business school faculty.The organization's impact in increasing the number of underrepresented faculty from just 250 in 1994 to 1,600 today.Why the organization is still vital, as faculty of color make up less than 4% of all business school professors.The “mentor effect,” wherein representation among faculty encourages underrepresented students to pursue academic and business careers.The shift in application policies to remove demographic requirements in response to investigations under the Trump administration.The organization's efforts to support members through mentorship, community-building, and guidance—not financial aid.Continued strength in the PhD pipeline and a highly attended 2025 conference, even amidst institutional pressures.New revenue diversification efforts, including partnerships, masterclasses, and showcasing thought leaders from within the PhD Project community.References:The PhD Project WebsiteAssociations Thrive episode 69 with Blane Ruschak, former President of The PhD Project

How do associations stay resilient in times of personal and professional change? How can they remain a trusted space when trust is in short supply?In this special episode of Associations Thrive, host Joanna Pineda reconnects with fellow podcasters Dave Coriale and KiKi L'Italien. Dave and Kiki discuss:KiKi's Academy of Leaders Award from ASAE and how this award means so much to her.How DelCor is navigating the loss of co-founder Loretta DeLuca while staying grounded in its mission and values.The dual experience of grieving and moving forward, and how organizations can honor both emotions.The need for intentional leadership during times of transition and challenge.Joanna's upcoming book about associations' unsung contributions during the pandemic, featuring 25 chapters of inspiring stories.Their respective podcast themes: leadership, trust, technology, and relationships.The increasing pressure on associations to be safe, trusted places for differing viewpoints.How association IT leaders must evolve from order takers to strategic partners.The role of trust in the AI era and how associations must double down on protecting member data and trust.Personal stories of finding joy amidst challenges, from KiKi's time with her daughter to Dave's “walk and talk” calls and Joanna's “no zero days” mantra in 2025.References:Dave Coriale, DelCor Technology Solutions and host of Reboot ITKiKi L'Italien, Association Chat and host of Association Chat

What does responsible AI look like when managing vast amounts of unstructured data? How can associations remain relevant as AI reshapes content discovery and member expectations?In this episode of Associations Thrive, host Joanna Pineda welcomes back Tori Miller-Liu, President and CEO of the Association for Intelligent Information Management (AIIM). Tori discusses:How AIIM supports practitioners managing unstructured and semi-structured data like emails, contracts, and social posts, particularly in highly regulated industries.How AI has long been used in the industry, but the rise of generative AI has accelerated innovation and transformed data processing, governance, and compliance.The evolving roles within the profession, and how many AIIM members are now part of AI project teams and responsible for ensuring data accuracy and ethical implementation.Why it's so important to have someone on any AI project team who is responsible for ensuring that data is accurate and data is safeguarded. AIIM's unique hybrid identity as both a professional society and a trade association, representing both practitioners and vendors.How AIIM is addressing changes in content discovery, since traditional search is increasingly being replaced by AI assistants, prompting new strategies for publishing and content visibility.The launch of AIIM's own AI search assistant, named Aiden, and the implications for member experience and marketing.How Tori led AIIM through some challenging times by first stabilizing the association, rebuilding community, and making tough financial decisions.The association's recent wins: a successful annual conference, the launch of an AI certificate, growing membership, and new educational offerings like regional events and book clubs.How leaders today must adapt to the hybrid world, the AI landscape, and the transformation of association activities, from conferences to certification.References:AIIM WebsiteFebruary 2023 Associations Thrive Interview with Tori Miller Liu

What happens to students when they don't see themselves reflected in the teachers and administrators around them? How can associations foster belonging for members who often feel like the “only one” in their professional environment? In this episode of Associations Thrive, host Joanna Pineda interviews Edgar Palacios, Founder and CEO of the Latinx Education Collaborative (LEC). Edgar discusses:The founding vision of LEC: to dramatically increase Latino educator representation to better serve Latino students in Kansas City and beyond.How Edgar was inspired to start LEC after visiting a school that had 99.9% Latino students and zero educators of color.Why representation matters: students experience stronger identity, engagement, and academic performance when they see themselves in their educators.The challenges Latino educators face as often the sole representative of their community in a school, taking on unofficial roles like translator, cultural broker, and emotional support provider.The alarming gap between student and educator demographics: 25% of K-12 students are Latino, yet only about 2% of teachers are Latino nationally (and closer to 1% in Kansas City).LEC's Expresión program, which helps Latino educators build identity-based storytelling skills to empower themselves and inspire their students.LEC's Futuros initiative, aimed at bringing 50 new Latino educators to Kansas City by 2027 — a significant boost from the current ~300 educators.How LEC provides community and mental health affirmation for isolated educators who may be questioning whether they belong in the profession.The importance of collecting both quantitative data and qualitative stories to document impact and secure funding.Edgar's strong belief in leaning into joy, identity, and authenticity even amid a challenging political climate.References:LEC Website

What if your leadership style is deeply influenced by your cultural values, but you've never been taught to recognize it? How can an organization unlock hidden leadership potential across an entire community?In this episode of Associations Thrive, host Joanna Pineda interviews Linda Akutagawa, President and CEO of Leadership Education for Asian Pacifics (LEAP). Linda discusses:How LEAP was founded over 40 years ago to grow and develop leadership among the Asian and Pacific Islander (API) communities.The classic origin story: leaders sitting around a kitchen table, wondering why the same people kept showing up in leadership roles.How LEAP's signature workshop, Understanding and Leading from Your Cultural Values, helps participants recognize how culture shapes leadership styles.How Linda's own journey with LEAP began as a volunteer, and how she intentionally pursued her CEO appointment by insisting on a formal, competitive search.The tension in Linda's leadership style between the value of harmony and the need to engage in difficult conversations.LEAP's cross-sector programs for students, early career professionals, mid-career leaders, and executives in corporate, nonprofit, and higher education sectors.The national (and growing international) reach of LEAP's leadership programs.LEAP's one-on-one executive coaching model and its impressive roster of Asian American certified coaches.LEAP's annual fundraiser, the Leadership Experience and Celebration, which includes new learning and caucusing opportunities.LEAP's vision to expand globally, bringing its cultural leadership model to diasporas in Australia, Europe, and beyond.References:LEAP WebsiteLeadership Experience and Celebration

Are our communities really prepared for modern public safety threats? And what role do accreditation and credentialing play in building resilient fire departments?In this episode of Associations Thrive, host Joanna Pineda interviews Preet Bassi, CEO of the Center for Public Safety Excellence (CPSE). Preet discusses:The reasons fire departments pursue accreditation: to showcase excellence, correct operational failures, or continuously improve.Why CPSE's model works best for medium to large fire departments — big enough to implement a structured management model but small enough to pivot strategically.The challenges faced by rural volunteer fire departments, including lack of resources, equity of service, and training gaps amid increasing environmental and societal threats.The growing importance of fire departments defining and meeting "standards of cover" — performance metrics for different emergency scenarios.CPSE's internal commitment to strategic planning: transitioning from a “fix it” plan to their current “grow it” plan, with a people-first focus.How CPSE manages and celebrates its volunteers, and contractors, whose contributions amount to 28.5 full-time equivalents annually.The launch of the CPSE Center for Innovation, a new subsidiary to support evidence-based decision-making and broaden CPSE's impact in the field.Creation of the CPSE Community Experience to keep departments and credentialed individuals engaged between accreditation cycles.The shift in public safety from public administration to public policy — requiring departments to address homelessness, addiction, mental health, and affordable housing.Preet's Sikh heritage and how the value of seva (selfless service) influences both her career and personal life.References:CPSE WebsiteWhat is Seva?

What happens when your members are some of the world's most powerful data-driven companies, and they rely on you to protect their interests, guide policy, and create best practices across vastly different industries? How do you unite and serve these members while remaining agile in a fast-changing digital landscape?In this episode of Associations Thrive, host Joanna Pineda interviews Chris Mohr, President of the Software and Information Industry Association (SIIA). Chris discusses:How SIIA represents 360 companies, including major players like Google, Meta, Amazon, and Thomson Reuters, all involved in data and information services.How SIIA is organized into verticals (market data, B2B media, and policy) to focus advocacy and engagement around shared interests.How information has shifted from being sold “by the copy” to being sold as a service, necessitating new regulations and best practices.The advocacy work SIIA undertakes to ensure the protection of the First Amendment, protects the dissemination of lawfully procured data, even as global privacy laws tighten.SIIA's work in creating best practices for “alt data”—non-public data used in trading, including web scraping and sentiment analysis.The importance of one-on-one conversations with members to understand sensitive policy positions and emerging issues.SIIA's role in guiding members through today's rapidly changing policy landscapes, including artificial intelligence and federal procurement thresholds.How SIIA's Market Insights initiative gathers industry data to deliver valuable research requested directly by members.References:SIIA Website

Are associations doing enough to take care of their chief staff executives? What happens to an organization when its leader is burned out?In this special episode of Associations Thrive, host Joanna Pineda sat down with Lindsay Currie, Adam Levy, and Tara Puckey, the association leaders behind the Sustaining Mental and Physical Health as a Chief Staff Exec survey. They discuss:Why they created a mental and physical health survey for association chief staff executives (CSEs).The stark gap between private conversations about leadership struggles and the public “everything is fine” narrative that chief staff execs face every day.How 85% of surveyed executives reported negative impacts on their health from their role, 60% reported sleep struggles, and nearly 25% reported depression.Why boards need to care about their chief executive's health and how organizations should recognize CSEs as critical investments.The importance of building a trusted CEO peer network early in a leadership journey.Ways to transform association culture to better support the mental health and physical wellbeing of leaders and staff.How leadership vulnerability and destigmatizing mental health conversations can actually strengthen an organization's culture.Practical ideas for safeguarding CEO wellness, from better vacation policies to board coaching and sabbatical programsReferences:Lindsay Currie, Executive Officer of The Council on Undergraduate Research (CUR)CUR WebsiteAdam Levy, Executive Director of The American Cleft Palate Craniofacial Association (ACPA)ACPA WebsiteTara Puckey, Executive Director of The Radio Television Digital News Association (RTDNA)RTDNA WebsiteSilvia Quevedo, Executive Director of Lamaze InternationalLamaze WebsiteSustaining Mental and Physical Health as a Chief Staff Exec surveyMusic from #Uppbeat (free for Creators!):https://uppbeat.io/t/tobias-voigt/nexusLicense code: M2POPMBVFCE0RIPZ

How can a simple giveaway at a trade show create lasting emotional impact and brand loyalty? In an age where digital impressions dominate, can a physical product still create a meaningful connection? In such an environment, how can associations help members understand and elevate the true power and value of their work? In this episode of Associations Thrive, host Joanna Pineda interviews Drew Holmgreen, President and CEO of Promotional Products Association International (PPAI). Drew discusses:The vast promotional products industry ecosystem—from manufacturers to decorators.PPAI's global membership of over 15,000 corporate members, reaching into the U.S., Canada, Latin America, Europe, and beyond.Why branded merch is unique in its ability to create an active relationship with consumers.PPAI's work on a new economic impact study, to quantify the industry's reach and influence.The importance of advocacy at both the federal policy level and in educating the public and brands about the promotional products industry.PPAI's massive Expo, attracting 16,000+ attendees annually in Las Vegas, featuring a tradeshow, education, and a Shark Tank-style innovation showcase.Innovations in the industry, including digital-embedded merch and sustainability-forward products that can be recycled.PPAI's end-user advocacy campaign to elevate the perception of promotional products and underscore their emotional impact.The Promotional Products Education Foundation (PPEF), which has awarded over $4 million in scholarships to industry members and their families.Creating a culture of joy at the office—through space redesign, fun events, and leading with positivity.References:PPAI Website

How do you create gathering spaces that feel welcoming, engaging, and deeply aligned with your organization's mission? In a time of rapid change, how can associations foster innovation and maintain their relevance for diverse and evolving member needs? And how do you rebrand a brand that is steeped in history and tradition?In this episode of Associations Thrive, host Joanna Pineda interviews Debra Wilson, President of the National Association of Independent Schools (NAIS). Debra discusses:The diverse landscape of independent schools, from rural to urban, large to small, and secular to religious, all grounded in a student-centered mission.What makes a school “independent,” including governance by a board and financial independence, even among faith-affiliated schools.How NAIS fosters unity across its diverse membership through shared values and a deep commitment to students' developmental needs.NAIS's transformation of its annual conference into “Thrive,” a reimagined, branded experience focused on creativity, learning, and community.Turning the traditional exhibit hall into “The Quad,” a vibrant, interactive space with coaching, activities, student performances, and more.Shaking up the keynote speaker model with non-traditional presenters like a spoken word poet and a school leader who broke a board on stage!Moving into a new, flexible, and welcoming office space that doubles as an event venue, complete with student art, rooftop access, and flexible gathering rooms.Their recent rebrand, which didn't just update NAIS' colors and logo, but realigned the association's goals to better reflect what members need now.Plans for a strategic planning process informed by member voices.NAIS's commitment to hosting more members in their space, and their strategy of gathering and community-building.References:NAIS Website

What if a medical specialty society could drive groundbreaking research, fuel a global movement, and train the next generation of clinical investigators—all while tripling its membership in just five years? In a world of rapidly evolving cancer care, how can associations champion new modalities and build a community around transformative treatment approaches? In this episode of Associations Thrive, host Joanna Pineda interviews Jena Stack, Executive Director of the Society of Interventional Oncology (SIO). Jena discusses:How interventional oncology is emerging as the fourth pillar of cancer care, alongside surgery, chemotherapy, and radiation.How interventional oncologists use minimally invasive, image-guided techniques to target cancer with fewer side effects and faster recovery.How SIO has tripled in membership since 2020, growing from a small niche society to nearly 1,500 members globally.SIO's impressive governance model, which prioritizes relationship-building and alignment between the board and staff.How SIO is leading its own multi-million dollar clinical trials to address gaps in evidence and influence standards of care. Typically, this role has been reserved for pharma companies or academic institutions.The creation of the Clinical Trial Collaborative (CTC), a new research community and certificate program that trains and connects principal investigators.SIO's long-term vision to empower more physicians to lead studies and expand access to minimally invasive cancer treatments.The importance of "pausing to retreat" during growth, and how SIO balances ambition with sustainability.References:SIO Website

What does the future of live event venues look like in an era of rapid change and evolving audience expectations? How can associations help their members navigate a shifting events landscape?In this episode of Associations Thrive, host Joanna Pineda interviews Trevor Mitchell, President and CEO of the International Association of Venue Managers (IAVM). Trevor discusses:How IAVM represents over 8,000 professionals worldwide who manage venues such as arenas, stadiums, performing arts centers, convention centers, amphitheaters, and fairgrounds.The definition of a live event and how IAVM is expanding its definition to include new types of venues, such as megachurches and multi-use entertainment complexes.The shift in IAVM's membership structure from individual to group membership, enabling more professionals across different levels of an organization to join IAVM at a lower cost.How IAVM is working to create engagement metrics beyond transactional data, focusing on meaningful participation and professional growth.The importance of continuous learning and how Trevor immersed himself in the industry by attending IAVM's Venue Management School before officially starting as CEO.The ongoing success of IAVM's virtual Town Halls, which started during the pandemic and continue to be a valuable forum for member-led discussions on safety, security, and guest experiences.IAVM's research initiatives, including economic impact studies and benchmarking reports, to help venues understand their market position and improve operations.The role of advocacy in the venue management industry, such as working with policymakers on ticketing transparency and sustainability regulations.The excitement surrounding IAVM's 100th Annual Conference and how the organization is using this milestone to rethink its events and offerings.Trevor's vision for the future of IAVM, including a focus on strategic growth, data-driven decision-making, and deeper engagement with industry stakeholders.References:IAVM WebsiteTrevor Mitchell's Associations Thrive episode from May 2023 when he was Executive Director of American Mensa

What happens to your trash and recycling after it leaves the curb? How can associations rebuild trust with members, sponsors, and stakeholders? And what does it take to launch a brand-new conference?In this episode of Associations Thrive, host Joanna Pineda interviews Amy Lestition Burke, CEO of the Solid Waste Association of North America (SWANA). Amy discusses:SWANA's mission to advance from waste management to resource management and how the organization represents municipalities, private haulers, engineers, and industry professionals across North America, the Caribbean, and Guam.The complex logistics of waste and recycling management, including collection, sorting, composting, anaerobic digestion, and waste-to-energy solutions.Her transition to the CEO role as the first woman and first leader not from the waste industry, and how she immersed herself in the field through 30+ site visits and chapter meetings.How SWANA updated its strategic goals to prioritize safety, improve industry-wide collaboration, and position itself as a leader in resource management.The critical role SWANA plays in educating the public and government officials on hazardous waste, lithium-ion battery disposal, and the impact of improperly discarded materials.SWANA's membership growth and efforts to better support and engage its 47 chapters.How Amy and her team have worked to rebuild trust with members, sponsors, and exhibitors through active listening, consistent communication, and results-driven changes.The decision to sunset SWANA's existing conferences, SOAR and WasteCon, and replace them with a brand-new, rebranded event: RCon.The process of renaming and redesigning RCon, including crowdsourcing the name and focusing on an experience-driven event model that reflects SWANA's mission.How she is helping staff, leadership, and members embrace change and view it as an opportunity for growth and innovation.References:SWANA WebsiteRCon™ 2025

What does it take to become a homebrewer? Is it complicated, expensive, or time-consuming? How can an association thrive by making a bold move towards independence?In this episode of Associations Thrive, host Joanna Pineda interviews Julia Herz, Executive Director of the American Homebrewers Association (AHA). Julia discusses:How the American Homebrewers Association has been representing homebrewers since 1978 and played a crucial role in birthing the craft beer movement.The association's membership base, which consists mostly of individual hobbyist brewers but also includes supplier partners.The accessibility of homebrewing: if you can make soup or bake bread, you can brew beer!The AHA's transition to becoming an independent organization in 2025, incorporating in Colorado and working towards 501(c)(3) status.The strategic reasons for independence, including the need for dedicated staff and resources focused solely on homebrewing interests.The worldwide reach of homebrewing and how AHA supports homebrewers globally.The factors behind the large number of craft breweries in states like California, Colorado, and Pennsylvania.The importance of storytelling for the craft of homebrewing and how the AHA plays a vital role in promoting the hobby.AHA's resources, including a database of over 1,400 homebrew recipes and the publication Zymergy Magazine.The association's event strategy, including National Homebrew Day, Learn to Homebrew Day, and plans to bring back an in-person annual conference in 2026.References:AHA websiteAHA's Sense of Beer Style Podcast

What does it take to lead an association that represents thousands of architects in one of the largest economies in the world? How do you balance tradition with innovation in an industry that values tradition and longstanding practices?In this episode of Associations Thrive, host Joanna Pineda interviews Jennifer Briggs, EVP & CEO, of the Texas Society of Architects (TxA). Jennifer discusses:How TxA represents 8,000 architects across Texas, making it the third-largest component of the American Institute of Architects (AIA).The three-tiered membership structure of AIA, which requires architects to be members at the local, state, and national levels.The importance of advocacy in protecting the licensing process and ensuring TxA is involved in key projects affecting public health, safety, and welfare.How TxA revamped its leadership development and nomination process to cast a wider net and better identify future leaders.The redesign of Texas Architect magazine after a decade, balancing bold new design with respect for the profession's rich traditions.TxA's partnership with the TV series "America by Design", which showcases architecture projects and highlights innovative products used by architects.The shift in Architect Day at the Capitol, expanding the event to better prepare members for meetings with legislators and provide valuable networking opportunities.The misguided perception of architecture as a luxury profession, and how TxA works to change that narrative by highlighting the everyday work of architects in designing schools, workplaces, and public spaces.Jennifer's passion for change management, why she embraces it, and how she has implemented it throughout her career.The experience of transitioning from leading an accounting association to leading an architecture association, and her advice for other executives making similar industry jumps.References:TxA Website

How do we ensure that healthcare is accessible, effective, efficient, and affordable for all? How can a professional society shape global health policy while advancing scientific research?In this episode of Associations Thrive, host Joanna Pineda interviews Rob Abbott, CEO of ISPOR. Rob discusses:ISPOR's role as the professional society for Health Economics and Outcomes Research (HEOR), with a global reach spanning over 100 countries and 20,000 members.How ISPOR is a multi-stakeholder society that includes clinicians, researchers, policymakers, industry professionals, and investors, creating a broad and impactful membership base.The importance of health economics and outcomes research in informing healthcare policy and improving patient outcomes worldwide.ISPOR's recent rebranding from the International Society for Pharmacoeconomics and Outcomes Research to ISPOR – The Professional Society for Health Economics and Outcomes Research, making the organization more inclusive of healthcare professionals.The launch of ISPOR's 2030 strategic plan, which features a bold vision for a world where healthcare is accessible, effective, efficient, and affordable for all.How ISPOR is shifting from primarily curating scientific research to actively engaging in health policy discussions and advocating for evidence-based decision-making.The upcoming launch of ISPOR's Institute for Global Health in 2025, which will focus on emerging healthcare challenges and horizon scanning for high-impact policy interventions.How ISPOR is strengthening its global chapters and partnerships to ensure local expertise informs global policy.The evolution of ISPOR's conferences, including record-breaking attendance and new events in Asia and Latin America to expand engagement in underserved regions.How ISPOR is working to redefine the concept of ‘value' in healthcare, incorporating social determinants of health and a more holistic approach to decision-making.References:ISPOR WebsiteMusic from #Uppbeat (free for Creators!):https://uppbeat.io/t/paul-yudin/quiet-flightLicense code: KJRRI6GHC7WKCLDT

What role do state archives play in preserving history, ensuring government accountability, and providing vital records for the public? How can an association shift from an exclusive membership model to an inclusive, trade-based organization?In this episode of Associations Thrive, host Joanna Pineda interviews Joy Banks, Executive Director of the Council of State Archivists (CoSA). Joy discusses:What CoSA is and how it supports state and territorial government archives across the country.The role of state archivists in preserving government records and ensuring public access to critical historical and legal documents.The types of records that state archives manage, including gubernatorial documents, legislative records, judicial rulings, birth and death certificates, and even National Guard records.The increasing importance of digital records, retention policies, and the challenges of electronic archiving.How state archives ensure government transparency, aid disaster recovery efforts, and help with legal claims.The relationship between state archives and the National Archives, including jurisdictional negotiations over historical records.CoSA's transformation from an exclusive 56-member professional organization to a trade association representing entire state archives institutions.How CoSA adapted its membership model to sustain the organization's future, ensure knowledge transfer, and engage a wider professional audience.The shift in how CoSA supports its members, including launching a new membership platform to facilitate professional networking and discussions.The reimagining of CoSA's in-person meetings, moving from co-located events to independent, immersive conferences that foster deeper engagement among members.References:CoSA Website

How does a community health center support its patients beyond medical care? In times of crisis, communities rely on trusted institutions to provide essential services. But how can an association or nonprofit ensure they are prepared to meet the vast and varied needs of their members?In this episode of Associations Thrive, host Joanna Pineda interviews Eloisa Perard, President and CEO of GraceLight Community Health. Eloisa discusses:How GraceLight is a federally qualified community health center serving over 24,000 underserved, uninsured, and low-income patients in Los Angeles.The role of community health centers in providing care regardless of ability to pay or immigration status.The devastating impact of wildfires on their community and how GraceLight responded with a fire relief fund, mobile support units, and essential supplies like food, water, and masks.How their mobile health program ensures access to care, even for displaced individuals.The importance of community partnerships with food banks, shelters, and utility assistance programs to create a safety net for patients.GraceLight's comprehensive care approach, including primary care, pediatrics, dentistry, optometry, OB-GYN, and pharmacy services—all within the same facility.The role of care coordinators in ensuring seamless, holistic healthcare and avoiding duplicate tests or unnecessary procedures.The expansion of GraceLight with a new health center in East Hollywood, funded through a capital campaign.How they address the challenges of homelessness and substance use disorders in Los Angeles, meeting people where they are to provide care and resources.The importance of proactive community outreach, including education campaigns, food demonstrations, and working with school officials to promote preventive care.References:Gracelight Community Health Website

How can we ensure that behavioral health is fully integrated into overall healthcare? How can associations lead the way in advocating for better mental health and substance use disorder policies?In this episode of Associations Thrive, host Joanna Pineda interviews Debbie Witchey, CEO of the Association for Behavioral Health and Wellness (ABHW). Debbie discusses:How ABHW represents health plans that provide behavioral health and substance use disorder benefits to over 200 million Americans.The disparities in behavioral health coverage across different health plans and why some plans choose not to offer these benefits.The need for better data and outcomes measurement in behavioral health programs to ensure effectiveness.The challenges in data sharing and interoperability, particularly due to the exclusion of behavioral health providers from federal electronic health record initiatives.The importance of the Mental Health Parity law and why implementation has been challenging over multiple administrations.The role of primary care physicians in behavioral health, as most patients first seek mental health treatment through their primary care doctors.ABHW's advocacy efforts, including priorities like telehealth flexibility, workforce expansion, and improving access to coordinated care.The Behavioral Health 101 initiative to educate policymakers and ensure informed decision-making in Congress.Debbie's top goals for 2025, including advancing coordinated care, advocating for value-based behavioral healthcare, and ensuring ABHW remains a thought leader in the field.References:ABHW Website

How does an industry association create a tradeshow that transforms the industry? What does it take to balance the needs of large corporations and small family businesses within the same membership?In this episode of Associations Thrive, host Joanna Pineda interviews Larry Graham, former president of the National Confectioners Association (NCA). Larry discusses:How NCA represents about 500 candy companies, as well as brokers, machinery companies, and ingredient suppliers.The association's history, dating back to 1884, and its move to Washington, DC, during the 1960s to better advocate for industry interests.The growth of NCA's tradeshow, from a modest beginning to becoming a major industry event now known as the Sweets & Snacks Expo.How NCA's tradeshow helped shape the U.S. candy market and attract international exhibitors.How "candy" is defined in the industry as chocolate, gum, and mints.NCA's advocacy efforts, including challenges around sugar and health, child labor in cocoa farming in Africa, and food labeling regulations.How candy remains a recession-resistant industry due to its affordability and association with celebrations and indulgences.NCA's role in promoting candy as an occasional treat and combating negative perceptions around sugar.Larry's pride in fostering a strong team and mentoring future association executives, with several former staff members now leading major trade organizations.The creation of NCA's in-office candy store, which delighted visitors and served as a fun and effective promotional tool.Resources:NCA Website

International conferences are back and they're bigger and better than ever! What do conferences and tradeshows of the future look like?In this episode of Associations Thrive, host Joanna Pineda interviews Sven Bossu, CEO, of the International Association of Convention Centres (AIPC). Sven discusses:How AIPC represents 200 convention centers across 60 countries.AIPC's membership growth in Africa, India, and Southeast Asia, which is driven by economic expansion and changing market dynamics.Sven's journey to becoming CEO of AIPC in May of 2020 during the pandemic, when 95% of members were shut down.How during the pandemic, convention centers pivoted to support communities as hospitals, testing centers, vaccination hubs, and even creative spaces like drive-in cinemas.AIPC's “Future Shapers” leadership program, focused on cultivating top talent through leadership training, mentorship, and real-world challenges. Participants present innovative solutions at the annual conference.AIPC's “Regional Academies,” which are globally accessible, five-day boot camps for middle management, emphasizing practical skills like crisis management and conflict resolution.AIPC's “Quality standards” certification program, which helps convention centers in developing regions overcome perceptions of being “inferior” markets.AIPC's upcoming annual conference in Shenzhen, China will highlight cutting-edge technology and ambitious practices in the convention space. The conference will be held in the world's largest conference center, covering 400,000 square meters, and with two separate subway stations underneath.How events are shifting from traditional formats to unique, immersive experiences with flexible layouts, natural light, and a focus on sustainability.References:AIPC WebsiteFuture ShapersMusic from #Uppbeat (free for Creators!): https://uppbeat.io/t/zoo/clarity

The food service industry offers unparalleled opportunities for people looking for a creative, hands on career that doesn't necessarily require a college degree. Learn how one nonprofit is promoting careers in food service through vocational training AND helping to address workforce shortages in the field.In this episode of Associations Thrive, host Joanna Pineda interviews Catherine De Orio, Executive Director of the Foundation for Culinary Arts (F4CA). Catherine discusses:Her journey, transitioning from an attorney to a TV personality, and now an Executive Director.F4CA's mission to support underserved communities in Chicago by providing educational opportunities in the culinary arts.The importance of vocational training and hands-on learning in many fields, including culinary careers.Even if students do not pursue culinary careers, they gain valuable life skills by learning how to cook for themselves and their families.F4CA's YES Chef! Culinary Camp teaches students the fundamentals of culinary arts, cultural history of food, and practical skills.75% of YES Chef! Culinary Camp campers go on to culinary school or careers in the field.F4CA programs are free for students, fully funded through donations and sponsorships.F4CA's impact on the community, and the ripple effect of F4CA programsReferences:F4CA Website

What do you do when your organization's name is well known, but what you actually do is NOT well known or understood? How do you educate the public and the healthcare community for greater awareness and support?In this episode of Associations Thrive, host Joanna Pineda interviews Silvia Quevedo, Executive Director of Lamaze International. Silvia discusses: That Lamaze is so much more than a breathing technique. Lamaze is a philosophy, education, advocacy, and practices that foster healthy labor, delivery and early parenting.The maternal health crisis in the US, especially among women of color and women in rural communities.The six healthy birth practices that are supported by the World Health Organization.How being an association executive is Silvia's second career, and how being an executive director for the first time is like drinking from a fire hose.Her biggest piece of advice to other association CEOs: listen more and listen to what's being said and NOT said.How Lamaze expanded membership categories so that anyone working with pregnancy and birthing can join.How Lamaze is a brand and the organization licenses its name to products, including clothing and toys. The processing for vetting licensees is very thorough.Lamaze's advocacy work includes supporting the Medicaid expansion in states, and support for workforce development programs.The member toolkits and resources Lamaze has developed, enabling members to better communicate the organization's mission and services.References:Lamaze International website

What was on the minds of association and nonprofit CEOs in 2024? What themes and trends came through?In this episode of Associations Thrive, host Joanna Pineda checks back in with Leah Monica, Director of Marketing, and Ray Stankiewicz, Director of Client Solutions at Matrix Group International. They look back on another year of Associations Thrive podcast episodes. They discuss:Storytelling for the Industry, and how associations feel a responsibility to tell the story of their members and industries.How associations are leveraging multi-month programs that combine education, community building, and mentorship.How leaders are adapting to remote and hybrid models in a post-pandemic, hybrid and AI-driven world.The looming membership cliff and how many associations face significant member retirements within the next 5-10 years.Their favorite tips and insights from a year of Associations Thrive episodes.

How do you train under-represented leaders so they have the skills, experiences and relationships to truly move up in their careers? Read about The Surge Institute's 12-month program that is truly making an impact!In this episode of Associations Thrive, host Joanna Pineda interviews Ulric Shannon, ED of the Surge Institute. Ulric discusses:How the Surge Institute was created to elevate leaders of color and create transformative change in the K-12 schools in Chicago Public Schools.The Surge Fellowship Program, a 12-month program targeting education and youth-serving professionals. How Surge Fellowship participants learn through courses on negotiation, communication, project management, and leadership, while engaging with historical and cultural studies (e.g., readings from Martin Luther King Jr.).The Power Surge Program, a shorter version of the regular Fellowship Program; Power Surge is designed for leadership roles like superintendents and chief equity officers.The Black Principals Network, a program that supports Black principals across the country through free virtual programs and the Leadership Collaborative fellowship.How the Surge Institute's events are both celebratory and strategic, fostering alumni engagement and collective learning.References:The Surge Institute WebsiteThe Surge Institute's ProgamsMusic from #Uppbeat (free for Creators!):https://uppbeat.io/t/tobias-voigt/nexusLicense code: M2POPMBVFCE0RIPZ

In this episode of Associations Thrive, host Joanna Pineda sat down with fellow association podcasters:Dave Coriale, Delcor Technology Solutions and host of Reboot ITKiki L'Italien, Association Chat and host of Association ChatBen Muscolino, Breezio and AMSGeek and host of The Association PodcastDave Will, PropFuel and host of Association StrongAfter checking in about what's been happening in their lives, these five podcasters, who call themselves DC's Podcast Angels, discuss:What's got them worked up and it's a big and important list that includes: AMS implementation going way over budget, return to office, time poverty, project timelines, missing seeing our teams, and cell phone addiction.How to create connections and culture over Zoom.Efficiency vs effectiveness.Carving out time to focus on our businesses.Being there for the people we care about.Incremental change that will help us be better versions of ourselves.

What role can technology play in improving access to mental health and substance use services, particularly in underserved communities? How can the stigma surrounding mental health act as an obstacle for mental health support providers?In this episode of Associations Thrive, host Joanna Pineda interviews Blanca Campos, CEO of the Community Behavioral Healthcare Association (CBHA). Blanca discusses:How CBHA represents community-based mental health and substance use support providers, primarily working with Medicaid-eligible clients of all ages.How member agencies are nonprofits contracting with the state of Illinois.How the COVID-19 pandemic significantly increased the demand for behavioral health The historical underfunding of behavioral health systems.How agencies face challenges in competitive funding and staffing due to inadequate reimbursement rates.The importance of maintaining strong partnerships with the government and stakeholders.CBHA's efforts to address the need for competitive salaries and supporting providers to strengthen the behavioral healthcare workforce.How Blanca's mentor, Marvin Lindsey, exposed her to all facets of CBHA's operations, including political dynamics, stakeholder relationships, and administrative responsibilities.How CBHA's annual conference is growing alongside the association.How CBHA is tackling mental health and substance use stigma and creating a dialogue around them.CBHA's advocacy for mental health parity: viewing mental health as equally important as physical health.The importance of leading by example in supporting staff's mental health by encouraging vacations and mental health breaks, and creating a safe space for employees to express needs without fear of judgment.References:CBHA Website

When your membership is growing, how do you monitor and manage organizational priorities, staff responsibilities, and staff levels of stress and exhaustion?In this episode of Associations Thrive, host Joanna Pineda interviews Tip Tucker Kendall, Executive Director of the National Grants Management Association (NGMA). Tip discusses:How NGMA membership has tripled over the past few years to almost 6,000 members!How NGMA supports grant managers in navigating post-award compliance, ensuring proper spending of federal grants.How the profession often lacks a clear entry pathway, leading new professionals to rely on associations like NGMA for training and support.Her leadership journey, transitioning from roles in the travel industry to association management. She became the ED after serving as the Director of Operations and Interim ED.Her advice for first-time CEOs, highlighting the importance of risk management, policy development, and fostering trust.How CEOs must ensure the board feels empowered to lead and be involved in critical decisions, while trusting the staff to manage daily operations.How moving from a “hands-on” operational board to a strategic oversight board requires difficult conversations and trust-building.The importance of recognizing when staff is overwhelmed, reassessing priorities, and ensuring projects are managed by those with the passion and capacity to lead.The trend of exhaustion among small staff CEOs, and the intense demands of multitasking and limited resource delegation.How she maintains energy through a healthy work-life balance. This self-care leads to better work and a better state of mind.References:NGMA Website

How can your organization provide support and resources to a vast community of members in many different situations? How do you build connections between members of different ages, genders, ethnicities, experiences, and backgrounds?In this episode of Associations Thrive, host Joanna Pineda interviews Laurie Kulikosky, CEO of Children and Adults with ADHD (CHADD). Laurie discusses:How CHADD is the largest U.S. organization for ADHD support, with a mission to empower individuals with ADHD by providing evidence-based resources and advocating for inclusivity and rights.How CHADD's resources support millions of Americans with ADHD, including individuals, families, healthcare professionals, and educators.How CHADD stands out by focusing on scientifically validated ADHD information. Unlike many online resources, CHADD provides credible, medically reviewed resources, partly funded by a CDC grant.How she went from working with an SAT tutoring company to taking roles at the Consumer Technology Association and the American Society of Transplant Surgeons before becoming CHADD's CEO.How her executive coaching helped clarify her career path to CEO and how not everyone needs to aspire to be a CEO, and the importance of other roles in associations.How CHADD's membership spans both the general public and professionals. It functions partly as a nonprofit providing resources on ADHD to people who may not be formal members.The impact of her predecessor, a professional interim CEO, who helped stabilize CHADD and set up a foundational roadmap for her role.How the current leadership at CHADD has focused on identifying and implementing strategies for growth, especially following the rapid changes brought by the pandemic.CHADD's new program that offers training and resources for companies interested in supporting neurodivergent employees.The International Conference on ADHD that CHADD is co-hosting, which brings together professionals, healthcare providers, individuals with ADHD, and their supporters.How during ADHD Awareness Month, Chad collaborates with other organizations to amplify ADHD awareness and provide up-to-date resources.How CHADD is working with a coalition to create the first adult ADHD diagnosis and treatment guidelines in the U.S.How CHADD is preparing for another significant year of growth, aiming to expand support to more adults and offer continuous resources and advocacy.References:ADHD Awareness Month, October 2024International Conference on ADHD, In-person November 14-16, 2024 in Anaheim, CA, Virtual March 7-8, 2025Free Resources and Support through CHADD's National Resource Center on ADHD Become a member of CHADDDonate to support CHADD's work

How do you provide support to children and their families when a child is sick? How do you support your members during a time of significant burnout?In this episode of Associations Thrive, host Joanna Pineda interviews Alison Heron, CEO of the Association of Child Life Professionals (ACLP) and the Child Life Certification Commission (CLCC). Alison discusses:How child life specialists provide emotional support for children and families in healthcare settings through play therapy and other methods.How families are encouraged to ask for a certified child life specialist when their child enters a healthcare setting to ensure proper emotional care.How she participated in the ASAE's Diversity Executive Leadership Program, which empowered her to become a CEO and a change agent.The importance of having a "personal board of directors" for mentorship and support.How the healthcare staffing crisis has led to increased burnout and mental stress among her members.How ACLP's efforts to establish clear pathways for professional growth within hospitals are important for improving compensation and benefits.How ACLP provides data, mentorship, toolkits, and specialized training to help members advocate for better working conditions and resources within their institutions.ACLP's Emotional Safety Initiative, which aims to train non-child life specialists, such as nurses and medical assistants, to help children cope with stressful situations.ACLP's goal to have child life specialists work in settings beyond hospitals, such as dental offices, schools, and family courts.References:ACLP WebsiteCLCC Webpage

In honor of Filipino-American History Month, Joanna Pineda invites Kenneth Mendez, President & CEO of the Asthma and Allergy Foundation of America, on to the Associations Thrive podcast. Kenny discusses:How his family's struggles with asthma and severe food allergies influenced his career transition into healthcare and his eventual role at AAFA.How climate change has worsened allergy seasons, leading to longer and more intense pollen seasons, causing an increase in allergies and asthma cases.How he uses business skills developed from corporate roles at Disney and Wall Street to run a mission-driven organization.His Filipino heritage and the values his parents instilled in him, such as a focus on education, family, and loyalty. Why Filipino Americans should consider careers in nonprofits. The culture of giving and service in Filipino communities aligns well with the mission-driven work of nonprofits.How Black Americans are disproportionately affected by asthma mortality and emergency room visits. Despite advances in asthma treatments, these disparities have remained unchanged.How AAFA's “Asthma Capitals” research shows that cities in the Northeast and Midwest are particularly affected by poor air quality, making asthma more prevalent.AAFA's HEAL program, which involves partnering with community-based asthma programs to improve asthma outcomes.How AAFA advocates for federal and state-level policies, such as funding for the CDC's National Asthma Control Program, and legislation to improve asthma and allergy care in schools and communities.AAFA's role in getting sesame recognized as a major allergen in the U.S.AAFA's free online community, which offers support, medical advice, and access to a network of individuals managing asthma and allergies.References:AAFA WebsiteGet SupportAsthma Capitals

How do you balance being risk-averse with taking calculated risks that could benefit your organization? Can you think of a time when taking a risk in your organization led to unexpected success or a valuable learning experience?In this episode of Associations Thrive, host Joanna Pineda interviews Kate Fryer, CEO of the Endocrine Society. Kate discusses:How Kate discovered the association world after working as a copy editor for scientific journals, later pursuing a long-term association career.The importance of intentional decision making, and how inattention and inactivity can force you to make the wrong decision, taking choice out of your hands.Her experience starting as a CEO during the pandemic, and the effort she made to establish connections with staff and member leaders virtually.How Kate knew she was ready for a CEO role after realizing she could anticipate and critically evaluate the decisions of her mentor.How the Endocrine Society honestly evaluates their own strengths and weaknesses. Kate says that associations often have a "rose-colored glasses" view of their programs, which leads to some programs having a longer life than really needed..How the Endocrine Society is driving non-dues revenue by leveraging its large reserves to fund an innovation fund that invests in for profit ventures in the association and nonprofit space.Her advice to first time association CEOs: Your first Board meeting is critical to your success. You want Board members to be confident in their decision to hire you as the chief staff executive.References:The Endocrine Society Website

In Recognition Domestic Violence Awareness Month this October, host Joanna Pineda interviews Lisa Fitch, Director of the American Academy of Cosmetic Dentistry Charitable Foundation (AACDCF) for this episode of Associations Thrive. AACDCF provides invaluable services to survivors of domestic and sexual violence, helping restore smiles for people who have gone through some of the darkest and most traumatic experiences imaginable. Lisa discusses:How Lisa started with AACDCF for 19 years, starting as a case manager before becoming the director.How her background in social work and nonprofit management helps her lead both the foundation and AACD's nominating and leadership development committee.How AACDCF's primary initiative, “Give Back a Smile”, provides restorative dental care for survivors of domestic and sexual violence.How the program connects survivors with volunteer dentists across the U.S. who donate their services to repair damaged teeth and restore smiles.How domestic violence survivors often face oral damage, such as broken or missing teeth, which can affect their self-confidence, employability, and quality of life.How over 300 dentists are part of the program, but more are always needed.How the foundation uses data and assessments to evaluate its impact and improve processes, such as streamlining application procedures and ensuring survivors are ready for treatment.References:AACDCF WebsiteAACD Website

How do you balance board strategic direction and oversight with operational management? How do you anticipate future industry challenges in your organization, and what role does your board play in identifying those trends?In this episode of Associations Thrive, host Joanna Pineda interviews Jay Karen, CEO of the National Golf Course Owners Association (NGCOA). Jay discusses:The diversity of NGCOA's membership, which includes very exclusive private courses, and municipal courses that want to make golf accessible to all.How public perception of golf is changing through the growth of public golf courses and driving ranges (such as Topgolf), challenging the historical perception of golf as an elitist sport.The importance of keeping governance (the board) and management (staff) separate in associations.How NGCOA's board helps the association stay ahead by discussing future industry changes, ensuring that the association remains agile. This helped NGCOA recognize the impact of COVID-19 very early in the pandemic.How NGCOA is making efforts to improve diversity and inclusion through initiatives like the “Lead Golf Together” conference to make diverse talent with leadership opportunities.How NGCOA is partnering with smaller associations to extend their influence.How NGCOA is using foresight to anticipate what members may need before they even ask.References:NGCOA WebsiteMake Golf Your Thing

In honor of Hispanic Heritage Month, host Joanna Pineda welcomes Eduardo Arabu, CEO of the National Hispanic Corporate Council & Latino DEI Collective (NHCC). Eduardo discusses:How NHCC offers guidance on recruiting, promoting, and retaining Hispanic professional talent.How NHCC assists companies in reaching Hispanic customers and suppliers.How NHCC supports small Hispanic-owned businesses by encouraging their clients to pursue supplier diversity.How NHCC emphasizes the importance of companies giving back to Hispanic communities through corporate social responsibility (CSR) initiatives.How his background in HR, talent acquisition, government affairs, and media relations led him to become CEO after serving in leadership positions for nearly 14 years.NHCC's Convening Leaders Program, a program designed to bring member companies together to discuss cultural competency, market awareness, and corporate strategies.How NHCC's convening and engagement efforts, both virtual and in-person, are driving membership growth by fostering collaboration and thought leadership among Fortune 100 companies.How, despite competition, NHCC fosters a collaborative environment where companies share strategies related to workforce development, recruitment, and retention.The importance of understanding that the Hispanic and Latino community is not a monolith, with over 20+ countries, dialects, cultural backgrounds, and languages.How regional differences affect U.S. Hispanic populations distribution.How NHCC's Latino DEI Collective focuses on emerging issues (e.g., affirmative action cases) and career development for the next generation of Latino executives.NHCC's Latino Executive Accelerator Program, a program designed to help Latinos break through the glass ceiling that limits representation in executive roles.His philosophy, encouraging individuals to have a “personal board of directors” of people who mentor, advocate, and support their professional growth.How he encourages Hispanic and non-Hispanic people to celebrate Hispanic heritage all year long, not just during Hispanic Heritage Month.The importance of working with culturally relevant ad agencies and communication firms that understand the diverse Hispanic/Latino makeup in the U.S.References:NHHC WebsiteNHHC Latino DEI Collective Website

In honor of Hispanic Heritage Month, host Joanna Pineda brought back Josie Hernandez, President of Association Latinos. Josie discusses:How Association Latinos came to be. Association Latinos was founded as a LinkedIn community in 2020 and became a 501(c)(3) nonprofit in 2022.Association Latinos' mission to advance Latino leadership and representation in the association space.Their transition from an informal group to a structured organization with governance and planning.How volunteers play a critical role in the organization's success, leveraging their strengths for growth and governance.Association Latinos upcoming summit called Conexiones on October 30, 2024, in Washington, DC., focused on skill development, embracing cultural wealth, and advancing Latino leadership.The Workforce Trend Survey, sponsored by Association Latinos, that is providing real demographic and advancement data about association executives for the first time ever.How Latinos contributed 41.4% of the growth in real U.S. GDP, despite comprising just 19.2% of the U.S. population. https://latinogdp.us/ The story of her parents navigating challenges, especially with her sister born with Spina Bifida. Josie reflects on her parents, and their influence on her leadership.The importance of supporters and allies in the success of Association Latinos.How Josie is celebrating Hispanic Heritage Month this year!References:Association Latinos WebsiteJosie Hernandez Associations Thrive Episode 59Workforce Trends Survey Special EpisodeAssociation Latinos LinkedIn community page

Could investing in innovative food services at senior living and healthcare facilities lead to better patient outcomes and satisfaction? Can elevating the food experience in hospitals help shift public perception of healthcare environments?In this episode of Associations Thrive, host Joanna Pineda interviews Leah Reily, Executive Director, Association for Healthcare Foodservice (AHF). Leah discusses:Her Journey from environmental conservation to association leadershipHow AHF members run self-operated food services in hospitals and senior living facilities, meaning the facilities hire their own staff instead of outsourcing to contract management companies to cook and serve food.How self-operated services provide better outcomes for patients, staff, and families.How self-service foodservice is not always more expensive to manage, AND they provide more direct benefits, such as improved food programs and a closer relationship with the facility's needs.Why and how AHF modernized its brand to adapt to changes in the healthcare food service industry.How the AHF annual conference is ultimately a food conference, which is why AHF brings chefs to help decide on the venue, and there is a cooking competition (Iron Chef style!) that is a highlight during the conference.How sponsors provide food that is part of the meal planning during the annual conference. The positive results from the rebranding: National conference attendance grew by 38%.How the rebrand lifted a weight off the staff, creating a sense of ownership and rejuvenating creativity and innovation.References:AHF WebsiteAHF 2023 Culinary Competition

Did you know that corporations that have diverse Board members have been shown to be more profitable and successful than those with less diverse Boards? So how do you get more women on these Boards?In this episode of Associations Thrive, host Joanna Pineda interviews Shawn Kaminski, Executive Director of DirectWomen. Shawn discusses:DirectWomen's mission to increase the representation of women lawyers on corporate boards.How DirectWomen prepares women lawyers for board service through an annual board institute.How DirectWomen serves as a resource for companies looking for diverse candidates for their Boards.How companies with more diverse boards are shown to be more profitable and successful than those without.How there's both a moral and business case for having diverse voices and representation in corporate boardrooms.Her personal journey, going from the American Bar Association, a large well supported organization, to DirectWomen, a smaller nonprofit.DirectWomen's selective Board Institute program, which only accepts a small number of applicants each year. The small cohort size is intentional, so that DirectWomen can provide personalized attention to ensure participants' success.DirectWomen's international expansion, starting with high attendance events in London.How DirectWomen will ring the New York Stock Exchange Bell on October 18th to celebrate reaching their 200th board seat milestone.References:DirectWomen's websiteMusic from #Uppbeat (free for Creators!):https://uppbeat.io/t/tobias-voigt/nexusLicense code: M2POPMBVFCE0RIPZ

What is foresight thinking, and how can it transform your association's future? Is your association prepared for what might happen?In this episode of Associations Thrive, host Joanna Pineda interviews Jeff De Cagna, Executive Advisor at Foresight First LLC. Jeff discusses:What foresight thinking is and what it is not.How foresight thinking differs from strategic planning.How foresight is not the same as a prediction or a forecast. Foresight represents anticipating and preparing for what could happen, not what will happen.Why association boards have the duty of foresight.How 5-7 years is the optimal window for foresight planning across industries, professions, and spaces.Foresight asks, “What could happen and how do we prepare the organization for it?”Foresight is not an initiative - it's a way of thinking.References:Foresight First websiteASAE Foresight ArticleFuture of Association Boards (FAB) Community Dialogue Group

This special episode of the Associations Thrive podcast was recorded during the 2024 ASAE Annual Conference in Cleveland. Joanna had just finished moderating a session on open access for journals with Lyn Beamesderfer from ISPOR, Pam Harley of Clarke & Esposito, Dave Jackson of ASPET, and Sharon Kneebone of AAPM, and. After the session, Joanna had a chance to catch up with Sharon in the podcasting booth in the expo hall to continue the discussion about open access.To learn more about how open access will affect the association world, catch the discussion live in Joanna's upcoming webinar hosted by UST, on “How Open Access Will Affect Your Journal Strategy and Revenue.”Sharon and Joanna discuss:What open access is and how it affect associations that have journals.How journals with research funded by the federal government are highly impacted by open access. How AAPM is going hybrid with its open access: within each issue, some articles are open access, while others continue to be restricted.How journals need to focus on assessing their open access exposure.How associations needs to focus on author recruitment.References:AAPM WebsiteUST Open Access Webinar

How are you leveraging technology to streamline operations and enhance the member experience? Are you prepared for the next wave of digital transformation? How do you handle resistance to change within your organization?In this episode of Associations Thrive, host Joanna Pineda interviews Rebecca Achurch, Founder & CEO, Achurch Consulting. Rebecca discusses:Achurch Consulting's process for selecting technology that aligns with your association's goals.Best practices for smooth integrations and minimizing disruption during adoption of new technology.How to train and support staff, ensuring that they are equipped and confident in using new technologies.How to utilize project management software, video conferencing, and collaboration platforms to keep teams connected, especially in this hybrid world.Strategies for addressing pushback from staff and leadership.How associations can stay ahead by continuously evolving their digital strategies.Using analytics and data to guide technology investments and measure success.How to enhance the member experience through digital platforms and personalized interactions.The top three things associations must do NOW to prepare for the future: address tech debt, budget for tech, hire for digital curiosity.Whether association CEOs need to be tech CEOs; Rebecca says no, but they do need to be tech-knowledgeable.References:Achurch Consulting

How do you provide member benefits during a pandemic when your value proposition is built on in-person meetings? And how do you take the helm of an organization when you can't meet your staff face to face?In this episode of Associations Thrive, host Joanna Pineda interviews Mike Copps, President & CEO, of the Analytical, Life Science & Diagnostics Association (ALDA). Mike discusses:The different sectors of the healthcare industry that ALDA members are involved with: Analytical, Life Science, and Diagnostics.How ALDA evolved to match the evolution of the member companies.How involvement in ALDA is by the senior executives of member companies, usually the CEO.How he has been working for associations since graduating from college.His experience working for the largest AMC (association management company) 15 years ago and how different it is to work for a self standing organization. He relies on his small team and outsourced partners to run the organization.How ALDA's value proposition is built on their in-person events and the networking available there.How ALDA had to pivot very quickly when the pandemic happened, including setting up a zoom account, because they had never even held a webinar before 2020.How ALDA created “collaboratives” for executives running different departments within member organizations, e.g., HR, operations, etc.How ALDA holds two major conferences a year, one in Boston and one in San Francisco, the two major biotech hubs. They also host regional dinners throughout the year.How the organization is at a crossroads because their events are becoming very popular. ALDA is questioning how to expand the events while keeping them intimate.How ALDA provides a quarterly market assessment, compensation survey, and a D&I survey. These reports are key to member value.ALDA's diversity initiative to attract more women and people of color into the membership and their conferences.How he's headed to Japan to attend an international conference for a partner association which aligns with ALD's strategy to hold a meeting, breakfast or reception within the confines of a partner organization conference.References:ALDA WebsiteJapan Analytical Instrument Manufacturers' Association (JAIMA) WebsiteALDA Market Data

How do you ensure that your organization is forward facing? How do you inspire Board members to be involved in recruiting new members? How do you make sure that the next set of leaders will be well trained and focused on the strategic plan?In this episode of Associations Thrive, host Joanna Pineda interviews Dr. Hudson Garrett, ED & EVP and Karen Niven, President of the Association of Healthcare Value Analysis Professionals (AHVAP). Dr. Hudson and Karen discuss:How healthcare value analysis professionals work to improve the overall patient experience, reduce costs within the system, and make healthcare affordable and available for all.How Karen is a nurse by training and how she found a home and her people in the AHVAP community.How Karen was motivated to become a board member because through her training as a nurse, she learned that you always leave organizations and places better than how you found it.How good relations between the chief staff executive and the board really power associations to success.How these good relations are the result of trust and dedication towards a shared goal.How AHVAP recently held a Future Summit that brought together people from all organization types, levels, and functions in healthcare to talk about clinical innovations and making healthcare better.How they reached out to an academic partner to help them document what they discussed during the summit to hopefully encourage more research.How a lot of innovation is coming from the industry partners, so they can't be excluded from the conversation just because they aren't doctors, nurses, or working in hospitals.How the board has a very active role to play in the recruiting of new member. Karen, as board chair, expects board members to post about what AHVAP is doing, as well as post about AHVAP membership to their networks. AHVAP provides toolkits for board members to use, including graphics and messaging.How Karen and Hudson are working together to ensure that when the next set of leaders come in, they will be well trained and laser focused on the AHVAP mission.References:AHVAP WebsiteAHVAP Annual Conference and Industry Partner Expo

What are nontraditional methods for raising funds and awareness? Could your fundraising strategy benefit from working with corporate and individual influencers?In this episode of Associations Thrive, host Joanna Pineda interviews James Thorne, CEO of Vehicle for Good Inc. James discusses:The idea that sparked the creation of Vehicle for Good.How Vehicle for Good runs sweepstakes programs that raise money for nonprofits that have limited fundraising resources.How before starting Vehicle for Good, James worked in communication for two very large churches.How Vehicle for Good's selection parameters ensure that a worthy nonprofit is selected.How Vehicle for Good has utilized corporate and individual influencers to promote its sweepstakes.His tips for working with influencers for mutual benefit.How vehicle sweepstakes entries are tax deductible.References:Vehicle For GoodNonprofit ApplicationForrest's Auto ReviewsAmericanmusclehd

Note: Be sure to listen until the very end, after the outro, for the bloopers. :-)For the 100th episode of Associations Thrive, CEO Joanna Pineda sat down with fellow association podcasters:Dave Coriale, Delcor Technology Solutions and host of Reboot ITKiki L'Italien, Association Chat and host of Association ChatBen Muscolino, Breezio and AMSGeek and host of The Association PodcastDave Will, PropFuel and host of Association StrongThey talked about:What's new about their podcasts.Association statistics and demographics.Kiki's new association podcast directory.Market fit when developing new products and how associations need to develop an entrepreneurial mindset when developing new products.The looming membership cliff.A few of their favorite episodes and the key themes of governance, reinvention and entrepreneurship that keep popping up during the podcast interviews.Their crazy predictions for the future of associations.References:DelcorReboot ITAssociation ChatAssociation Chat PodcastBreezioAMSGeekThe Association PodcastPropFuelAssociation Strong

How do you tell the story of your industry? How do you gain the trust of your members so that they have confidence in your advocacy and services?In this episode of Associations Thrive, host Joanna Pineda interviews David Chavern, President & CEO, of the Consumer Brands Association (CBA). David discusses:How CBA members are the makers of almost everything that you buy in the grocery store and the drug store.How even though it's a mature industry, there are new CPG (consumer packaged goods) start-ups and new products coming out every day.How David became introduced to trade associations through the U.S. Chamber of Commerce where he spent many years working; at one point he was Chief Operating Officer.How as CEO of a trade association, you strive to get to a point where CEOs of your member companies trust that you understand what they worry about.How David loves touring factory floors.The importance of getting a depth of engagement from staff at all levels of member companies, so when the dues bill comes in, the membership renewal is a given.How CBA membership is growing, thanks in part to their successful public policy work and their events.How they hold a CPG (Consumer Packaged Goods) Summit every year, this is the premier summit for executives from the top companies in the industry.One of the biggest challenges for CBA is telling the story of the industry, including sharing how they are the biggest manufacturing industry in the U.S.How one of CBA's goals is to pick out the hardest challenges that their industry is facing and then “run at those very hardest things.”How the trade association business has changed because of the explosion of media.How associations need to revamp their events and conferences every year or risk having stale events that people stop attending.How members want authentic communications from their trade association.References:CBA WebsiteCPG Summit

How do you measure value in healthcare to benefit both patients and healthcare professionals in the sourcing of goods and services? How do you demonstrate to industry partners that they are valued in the profession?In this episode of Associations Thrive, host Joanna Pineda interviews Dr. Hudson Garrett, Executive Director & Executive Vice President of the Association of Healthcare Value Analysis Professionals (AHVAP). Hudson discusses:What healthcare value analysis professionals do, and how they strive for exceptional value for patients and healthcare professionals; it's about more than just price.How the profession has become multi-disciplinary and now includes nurses, doctors, laboratory professionals, infection preventionists, supply chain professionals, pharmacists, professors, and more.How AHVAP created a way to measure competency in the profession through its board certification.How value analysis professionals focus on patient and healthcare safety through the sourcing of proper equipment and supplies.How he just become a CAE (Certified Association Executive)How Hudson wears two hats; He is ED of AHVAP and also owns a consulting practice.How AHVAP is doing interesting things through industry partner collaborations because a lot of innovation of products and technologies come from across the industry.How industry partners can now vote and receive the same benefits that healthcare professionals get.How AHVAP created a code of conduct for industry partners to prevent conflicts of interest.How AHVAP has a board certification for value analysis professionals.How AHVAP is creating microcredentials so that members can develop expertise in very specific topics and mature members can continue to learn and grow.How AHVAP is creating customized development plans for teams within an organization.How membership has tripled in the last 18 months.AHVAP has a future summit coming up this summer where the entire profession will be looking at what's next for analysis value professionals.References:AHVAP WebsiteIndustry Partner Expo

How do we create community in a post-pandemic world? How do you reinvent your company and what does it mean to create a startup culture again?In this episode of Associations Thrive, host Joanna Pineda interviews Sandra Nam, Co-Founder and CEO of Qiqo Chat. Sandra discusses:How Qiqo stands for Quality In, Quality Out.How Sandra was studying to become a landscape architect when she and a friend came up with the idea to develop a community platform to help her find fellow students and study effectively together.How Qiqo was an early Zoom API integrator, stringing Zoom meetings together to create breakout rooms.During the pandemic, she and Lucas Cioffi decided to focus on Qiqo full-time to help associations and nonprofits create a variety of different online meeting formats.How she calls the entrepreneurial journey “crazy fun.”The company's pivot away from virtual meetings to an online marketplace, or a Buyer's Guide on steroids, to help association members connect and find partners.One lasting effect of the pandemic is that today, we are able to meet and connect in a meaningful way online because that's now an acceptable way to connect.Qiqo's goal to help their clients be THE network, be THE community for their members.References:QiqoAssociation Marketplace

Crucial DEI data has been missing in the association world. Learn about the first comprehensive survey tracking diversity and career advancement in the association sector.In this episode of Associations Thrive, host Joanna Pineda interviews three guests. Jose Segarra, Board Member of Association Latinos, Don Dea, Founder and Chair of the ASAE AANHPI Association Community, and Rick Burt, Board President of Black Association Executives. They discuss:The purpose and goals of the Association Workforce Trends survey.How everyone in the association space, from CEOs to entry-level employees, across all demographics, should participate in the surveyThe demographics and professional development questions included in the survey.The relevance of collecting data on work settings and salary comparisons across regions.How the survey aims to fill a gap in data on DEI initiatives within the association community.How diversity, equity, and inclusion within the association community drives meaningful change and supports professional growth for all groups.References:Take the survey!Association Latinos WebsiteAssociation Latinos LinkedIn PageASAE AANHPI LinkedIn PageBlack Association Executives Website

How do you distill your organization's signature member benefits to create focus in your association? How do you make membership a business imperative?In this episode of Associations Thrive, host Joanna Pineda interviews Jennifer Abril, President & CEO of the Society of Chemical Manufacturers & Affiliates (SOCMA). Jennifer discusses:How her members are contract chemical manufacturers or divisions within larger companies that create small batch specialty chemicals for a huge spread of industries across the country.How SOCMA focuses on three things:B2B NetworkingAdvocacySafetySOCMA has different ways to connect members, including:On online directory that lets companies find contract manufacturers based on the most specific of capabilities.Lead sheets that allow companies to specify their needs, with help from a SOCMA members; these lead sheets are circulated to all members. To date, nearly 300 lead sheets have gone out to members, and an estimated 55% have resulted in business for members.A tradeshow that connects companies with members.SOCMA had sold its tradeshow many years ago and when they did, they realized that the industry lost a critical way to network, share and find partners. Many years later, SOCMA bought a tradeshow and is on the way back to a thriving show.How SOCMA advocates to regulators around the special circumstances of contract manufacturers, who manufacture different chemical on a daily, weekly and monthly basis.How SOCMA provides members with a suite of safety trainings and guidance documents.SOCMA membership is growing and the organization is thriving.The new SOCMA strategic plan calls for SOCMA membership to become a “business imperative” - we love this bold thinking and messaging!References:SOCMASOCMA Show