Podcasts about consumer pr

Enjoying the podcast? Tell us what you think below and give us a review or rating. As always we'd love to hear your suggestions and feedback. Send us an email: podcast@pensionbee.com.   Recent research from PensionBee reveals that financial disengagement might cost savers up to £500,000 over their lifetime - that's a substantial amount! When was the last time you reviewed your savings? Are you aware of how much you've saved for retirement? Making small, informed decisions today can greatly impact your financial future. The great news is that staying engaged with your finances isn't difficult.   Join our host, Philippa Lamb, and our expert panel as they explore a simple truth: the most effective way to max out your chances of retiring comfortably. Behavioural Expert and Co-Founder of Shaping Wealth, Neil Bage; Financial Adviser, Money Columnist and Author, Bola Sol; and Head of Consumer PR at PensionBee, Laura Dunn-Sims.   Episode Breakdown: 01:31 Common financial pitfalls 03:52 Visualising our ‘future selves' 06:08 Overcoming complacency with pensions 06:42 The £500,000 ‘cost of disengagement' 08:00 How can we make the numbers feel real? 10:20 Transitioning from an ‘immediate return' to ‘delayed return' environment 13:16 How to retire with more money 17:23 Automate your way to compound interest 20:02 Understanding investment risk 23:30 Balancing greed and fear 26:27 How to make (and keep) good habits   Further reading, listening and watching: To learn more about the cost of disengagement, check out these articles, podcasts and videos from PensionBee: E37 transcript (Blog) Bonus: How to stick to your financial resolutions (Podcast) Do you know what pension plan you're in? (Blog) E32: How to understand your pension balance (Podcast) E34: Unpacking 10 years of pension changes (Podcast) How much do you need to pay into a pension? (Video) How much income do you need in retirement? (Blog) How much should you save for retirement? (Video) How to catch up on pension payments (Blog) How to check your pension contributions (Article) How to trace a lost pension (Article) How to understand your pension balance (Blog) Pension Calculator (Calculator) Top 10 money apps for your smartphone (Blog) What income would a £100,000 pension pot give you? (Blog) What is compound interest? (Blog)   Other useful resources: 56% of UK adults feel like they don't understand the stock market (YouGov Survey) Almost 9 million UK adults are missing an old pension pot (PensionBee) Brits missing £31.1b in unclaimed pension pots (Pensions and Lifetime Savings Association) Government's free Pension Tracing Service (Gov.uk) How the 'end of history' illusion shapes your life choices (BBC) Over half of Brits are in the dark or ‘dangerously underestimating' the minimum cost of retirement (PensionBee) Pension disengagement could cost you up to £500,000 in retirement (PensionBee) Pot for life significantly more popular than stapling for managing multiple pots (PensionBee) Your Future Self: How to Make Tomorrow Better Today by Hal Hershfield (Book)   Catch up on the latest news, read our transcripts or watch on YouTube: The Pension Confident Podcast The Pension Confident Podcast on YouTube   Follow PensionBee (@PensionBee) on TikTok, YouTube, Instagram, LinkedIn, Facebook, X and Threads. Follow Shaping Wealth (@shapingwealth) on YouTube, Instagram, LinkedIn and X. Follow Bola Sol (@bolasol) on TikTok, YouTube, Instagram, LinkedIn, Facebook, X and Threads.

Send us a textWelcome to the PRmoment Podcast.Today we're chatting to Nikki Collins. Nikki launched Earnies 1 year ago. She previously worked at W Communications for 9 years and before that at Frank. Earnies has a fee income of £1m and clients include Taco Bell, Moet Hennessy, ASOS, Typhoo and Meatliquor.The big news is: The PRmoment Awards are now open. You can download the entry from and take a look at this year's updated categories on the pr awards micro site.Also,thanks so much to the PRmoment Podcast sponsors the PRCA.Here's a summary of what Nikki and PRmoment founder spoke about:3 mins Consumer PR is doing OK. But it's not an easy market. Most consumer PR firms are either flat or circa 5-8% up year on year. Earnies has put on £1m revenue in 12 months from a standing start and won the likes of Taco Bell, Moet Hennessy, ASOS, Typhoo and Meatliquor. It seems to be outperforming the market when it comes to client acquisition. How come?“Be it with the media, be it with clients, we're constantly trying to meet people face to face.”“We hired a creative director from day one. Which is quite a buck power move from day one. That's given us creative firepower.”“It (taking investment) allowed us to turbo charge our growth from day one. It allowed us to make investment hires. Do high profile pro bono work.”8 mins How many leads has Earnies had from The Romans?“The bigger agencies and the legacy agencies, want to diversify a lot of what they do…to incorporate different services. For us we're focussed on earned media and coverage.”“I believe in the art of PR and what that means.”13 mins How is the consumer PR market at the moment?“To have gone from zero to over £1 m in a year, it feels like it's in a really positive place.”14 mins Nikki talks about how she's done an average of 2 pitches or tissues sessions a week for the last 12 months.“I've tried to re-callibrate what a pitch looks like for us.”“Our role is to look at the stories our clients want to tell.”“We always do a tissue session, that is mandatory.”19 mins In a pitch process how deep do Earnies go in the scope of creative ideas and articulation of those ideas?“It's a numbers game…We have so many pitches going on. Pitching is not a stressful process for us. We'll do everything we can in the time that we have, we're not up until midnight…if we lose something don't get grumpy about it, we move on. We've probably got another pitch tomorrow.”21 mins Who's got equity in Earnies, Joe Sinclair or The Romans?“We don't share any of their resources, we don't use any of their creative or their account team.”23 mins Have Earnies ever pitched against The Romans?24 mins Nikki talks about Earnies work with Killed Women, which recently won an ESG Award.28 mins Why did Nikki decide to launch her own biz when she came back from mat leave?

Today we're exploring the dynamic intersection of healthcare, privacy, and patient experience with Tracey Schroeder, Chief Communications & External Affairs Officer at Inova Health System. Tracey brings a unique perspective from her transition from the hospitality industry with a role as Vice President and Global Head of Consumer PR at Marriott International to healthcare with her current role at Inova. Tracey Schroeder is Chief Communications and External Affairs Officer at Inova Health System. Tracey leads communications, marketing, physician relations and government affairs for Inova Health System, inclusive of brand development, internal communications, physician communications, media relations, social media, and digital strategy. Tracey leads a team of 70 individuals supporting Inova, a $6 billion health system in Northern Virginia. Inova sees over two million unique patients a year across five hospitals and 200 outpatient sites. Prior to joining Inova in 2021, Tracey served as Vice President, Global Consumer Public Relations at Marriott International leading public relations for Marriott's 30 brands and consumer-facing initiatives across customer experience, digital, experiential, and global marketing partnerships. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we're exploring the dynamic intersection of healthcare, privacy, and patient experience with Tracey Schroeder, Chief Communications & External Affairs Officer at Inova Health System. Tracey brings a unique perspective from her transition from the hospitality industry with a role as Vice President and Global Head of Consumer PR at Marriott International to healthcare with her current role at Inova. Tracey Schroeder is Chief Communications and External Affairs Officer at Inova Health System. Tracey leads communications, marketing, physician relations and government affairs for Inova Health System, inclusive of brand development, internal communications, physician communications, media relations, social media, and digital strategy. Tracey leads a team of 70 individuals supporting Inova, a $6 billion health system in Northern Virginia. Inova sees over two million unique patients a year across five hospitals and 200 outpatient sites. Prior to joining Inova in 2021, Tracey served as Vice President, Global Consumer Public Relations at Marriott International leading public relations for Marriott's 30 brands and consumer-facing initiatives across customer experience, digital, experiential, and global marketing partnerships. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week's episode, our host, Sarah Travers, is joined by Sara Callanan, Managing Director & Michael McCrory, Head of Consumer PR of Elevator Promotional Marketing.

Big themes and stories in comms from the past week or so are put under the microscope in the latest edition of Noise in Brief, PRWeek UK's bite-sized podcast.Noise in Brief – a shorter offshoot of PRWeek's Beyond the Noise podcast – is released fortnightly and features PRWeek journalists discussing major issues from the previous seven days or so.Download the podcast via Apple, Spotify or on your favourite platform.This week, the team talk about the latest installment of PRWeek's Top 150 Monthly Trading Tracker, which this month asked UK agencies from the Top 150 database whether they've altered their fee structures as costs rise.The trio also discuss whether ‘pure' consumer-focused PR agencies have a future and how the downturn in consumer spending is impacting this PR speciality.Elsewhere, PRWeek UK editor John Harrington speaks to David Fraser, founder and managing director of Ready10, about The Pay Gap Project for 2023 and urges UK PR agencies to provide data on their ethnicity and gender pay gaps.And finally, following the launch of the PRWeek UK Awards shortlist, the team discuss their favourite campaigns from the shortlisted finalists. Hosted on Acast. See acast.com/privacy for more information.

Welcome to the PRmoment Podcast.On the show today is Jenny Halpern, founder and CEO of Halpern. Today we are talking about PR in the cost of living crisis.Halpern has a fee income of £5m. It's a consumer PR firm based in London. It was founded in 1993 by Jenny. Halpern is owned by The&Partnership, which is part owned by WPP.Jenny sold to business in 2013 to what has become The &Partnership.Clients include The Co-Op, Unilever and Headspace. Don't forget you can purchase your tickets for The PRmoment Awards here.Thanks as ever to the PRmoment Podcast sponsors The PRCA. Here's a summary of what Jenny and I discussed:2 mins Jenny gives us a brief insight into Halpern's story.4 mins Jenny's earn-out is long since finished - she talks about why she hasn't exited the business.5.30 mins The intersection of publicity, influencer marketing and consumer PR - have they all become the same thing?“Affiliate  marketing has changed the nature of our game (PR) - that is the reason (PR) now sells more.""Consumer PR has become a direct sales channel because of affiliate marketing.”9 mins What is the role of a consumer PR firm in the influencer, influencer agency and brand triangle?11.30 mins How impactful is media coverage on sales, compared to influencer channels?18 mins How is the cost of living crisis impacting the PR and communications of brands?23 mins What did the great resignation look like for PR firms?26 mins What are the most popular training courses Halpern runs for its employees?27 mins Jenny talks about 2 charities she has helped found - the Lady Garden Charity and Access Aspiration.

Episode 8: Martin Pickett and Ben Atfield The Recruitment Network provides a platform for successful recruitment leaders to share their stories, experiences and perspectives on what it takes to get to the next level. In this episode, we present an engaging conversation between two great business leaders: Martin Pickett, Founder of EdwardMann and Ben Atfield, Managing Ellwood Atfield. Sneak Peak: Martin Pickett: A recruitment professional with 25 years of experience delivering specialised staffing solutions. Recruiting and leadership experience across various markets and economies which include Australia, United Kingdom and United States. Ben Atfield: Ellwood Atfield specialises in permanent and interim recruitment for the communications and advocacy skillsets. We recruit across all aspects of Corporate Affairs, Communications, Internal Communications, Public Affairs, Policy, Digital and Social Media, Consumer PR, Financial PR, Sustainability, CSR, and ESG. Tune in below!

On this episode of DTC Pod, Jasmine joins Blaine to discuss the landscape of PR for consumer brands. They cover topics like incentive structure for editors, how the landscape of editorial has matured over the last decade, where things are headed, how to nail your pitch, how to build relationships with editors, the role of PR in building consumer trust, how positive PR impacts purchase behavior and brand recognition, lessons as a founder, community building, and the future of consumer, community, & commerce.Be sure to check out Female Founders World for more, as well as their recently launched platform Kizmet - a platform for consumer brand collaborations.12:16Want More Sales? Start Here

Today I am absolutely thrilled to interview Harriet Hunt, Founder of Hunt Communications. She is someone I admire greatly due to her work ethic and client centred and considered approach in the field of luxury marketing and PR. She works with some of the world's most authoritative press, high-level influencers and thought-leaders to position the brands she works with strategically.Her experience across the luxury sector, particularly in fashion and lifestyle, travel and hospitality, interiors and bridal brands, means that she is able to offer her clients innovative solutions that come from the cross pollination of their different intellectual capital.Once she establishes what your purpose and your why is, she will suggest ways to communicate it in a way that resonates and creates a deep emotional response in your target audience. Harriet also co-founded the charity, Duty to Care, an organisation that provides wellbeing support via online consultation to improve and sustain the mental health and wellbeing of healthcare professionals.Follow Harriet Hunthttps://twitter.com/Hattie_Hunt  https://www.instagram.com/hunt_communications/https://www.linkedin.com/in/harriet-hunt-a405b116/ hunt-communications.com

The Academy's co-founder, Mitch Kaye, joins the PRovoke podcast to talk to Maja Pawinska Sims about the challenges of running a consumer PR agency during the pandemic and the opportunities 2022 holds, from the talent crunch and hybrid working, to creativity and culture.

“For an early stage company, the founders themselves are the brand. Your brand is really about what people talk about you or your company when you leave the room. Being consistent in your message and your stories is going to be the key to building a strong personal brand.”   Hear more on what Paroma Roy Chowdhury - Chief Communications Officer, Dream11, Priya Rajan - Managing Director, Silicon Valley Bank, and Deepa Sapatnekar - Ex-Head of Consumer PR, APAC, LinkedIn, have to say about building a Personal Brand on the recent CXXO Clubhouse Session. For more updates on our sessions, follow CXXO on Clubhouse: clubhouse.com/@thecxxo If you have any suggestions, please reach out to us at podcast@kalaari.com. We would love to hear from you.For more podcasts and resources, visit our website- kalaari.com/resources

This week on the PRmoment podcast we're talking to Engine Mischief managing director  Greg Jones about what he sees as the challenges in the consumer PR market at the moment.Thanks so much as ever to the podcast sponsors, the PRCA.Here’s a summary of what Greg and I discussed:1.30 mins Why does Greg believe there is an increasing commoditisation of the consumer PR market in the UK?2.30 mins “People are being driven to set up on their own...and that results in an oversupply of agencies”.3.00 mins Will an oversupply of agencies create commoditisation, drive fees down and result in decreased standards of work?3.30 mins “The rise of procurement, and the KPIs against which procurement are judged, means the costs are being squeezed ever harder.”“The job of top tier agencies such as Mischief is to demonstrate value, not costs”.4.30 mins Bearing in mind the increased role of procurement, to what extent are brands buying value when they hire an agency, and to what extent are they buying costs?6.00 mins “There has to be some happy medium to being commercially competitive and recognising the commercial pressures that our clients are under, while also remaining committed to doing creative, impactful work.”8.00 mins Greg talks us through the negative cycle for employees, clients and agencies of overservicing.9.00 mins How to avoid overservicing in an agency business.11 mins Greg talks about when you have to talk away from business: “Ultimately you have to draw the line somewhere. If they (clients) are willing to compromise on quality in favour of cost...we’re never going to be the cheapest in the market and (I don’t want us) to be the cheapest in the market.”13 mins How the rise of the virtual agency has removed one of the last barriers to entry to the PR agency market - the office.15 mins If you’re buying PR, what are the telltale signs that an agency is trying to cut costs/running at a low margin?17 mins Greg on the confidence of the PR sector at the moment: “Our pipeline is full to bursting.”19 mins Has the type of work that PR agencies are doing changed over the last 12 months?24 mins Greg talks about when Mischief hopes to re-start its experiential work.25 mins How much harder has the COVID dominated news agenda made it to get media cut through?26 mins Have we returned to the pre-COVID world where recruitment is the biggest growth-limiting factor for PR firms?29 mins Will virtual working patterns will make PR firms less fun places to work?32 mins Consumer PR is about culture and the pandemic is potentially going to redefine a lot of the UK’s social culture - so how will consumer PR need to redefine itself?

A night of food, libation, and bidding on all sorts of items you don't need --that's what school auctions are all about. So how does one maximize fundraising to best support our schools? Join us with a special guest, Dabney Lawless, to discuss the most effective way to solicit donations, maximize bidding, and run a successful auction. ----more---- About Deb and Wes' guest: As an experienced public relations professional with a 20-year track record of creating successful communications programs for consumer and technology start-ups, Dabney Lawless has mastered the ability to tell a story that resonates with media and target audiences alike. As the founder of Lawless PR Dabney's clients have included top-tier Silicon Valley start-ups such as Instacart, Eventbrite, ModCloth, Newsela, MyFitnessPal and most recently Outschool.  Prior to founding Lawless PR, Dabney was the vice president of communications for Nextdoor, and prior to that she worked at an integrated marketing agency for nearly eleven years as the VP of Consumer PR. Dabney has a BA from Connecticut College and an MA in Communications from The University of Texas at Austin. She has a nine-year-old child just started a travel blog for her upcoming road-schooling adventure with her family: www.thisboholife.com This show is brought to you by K-12 Clothing. K-12 Clothing is a PTA-Dad created business focused on providing high-quality school apparel while increasing access to educational resources through fundraising in schools. Learn more at k12clothing.com The Multipurpose Room is made possible by support from SquadLocker.

On today’s show, we’re talking to Mandy Sharp, founder and CEO of Tin Man Communications. Mandy and I are going to be talking about her experiences of running a consumer PR firm during the Covid-19 lockdown. Here’s a summary of what Mandy and I discuss: How has it been for Mandy and Tin Man since the Covid-19 crisis kicked off? Why one of the problems for consumer PR firms has been that a lot of their work is project-based. Hilton is one of Tin Man’s clients, Mandy and I discuss this impact of Covid-19 on the account team and the client. Whether Tin Man has furloughed any employees. How Mandy has changed the priorities and financial targets for Tin Man for the next few months. Mandy talks us through some stats from Tin Man’s Covid Tracker. Mandy tells us when she hopes brand campaigns will return.

Anne Dolinschek is is the Head of Nfluential, a South African consultancy that develops influencer marketing strategies for brands. Anne began her career in event marketing and public relations before transitioning into the influencer space. Prior to joining Nfluential, she served as the Social Media and Content Marketing Director for Magna Carta and later as the Head of Consumer PR for Conversations Media and Communications. In this episode, Anne offers insight into influencer marketing trends in South Africa, from leveraging paid media in promoting influencer content to using surveys to understand audience preferences. She explains that Facebook is the primary platform for local influencer campaigns, followed by Instagram and Twitter, with TikTok very much on the rise. She and I also explore the differences between ephemeral social posts like Instagram Stories versus the permanent media placement offered by timeline posts. Finally, we examine the impact of COVID-19 on influencer marketing and the potential long-term impact. Host: James Creech LISTENER SUPPORT If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Today, I was able to sit down with Marketing Consultant and Grand Valley State University adjunct professor, Becky Olson, to discuss her experience working in Consumer Public Relations and Events. We were also able to talk about the importance of what she calls a 'trust bank', mistakes jpeople make when applying for a job, and why young professionals need to conquer their fear of speaking up in meetings.

What's happening with Huawei amongst the U.S trade war with China? To find out, Andy caught up with Candice Lester, Huawei Consumer Business Group’s Head of Consumer PR and Communications in Australia.

In der zweiten Folge von PRosecco berichten unsere Gäste, wie das PR-Praktikum in der Agentur Ketchum Pleon aussieht. Im ersten Teil (ab Minute 0:55) unseres Podcasts spricht Natalie mit der Senior Account Managerin Claudia Mutschlechner. Ab Minute 6:35 hört ihr das Gespräch von Lars mit Adriane Hendlmeier. Sie studiert PR an der Hochschule der Medien und war während ihres Praktikums in der Consumer-PR tätig. Moderation: Lars Polzin, Natalie Dreher Gäste: * [Claudia Mutchlechner](https://de.linkedin.com/in/claudiamutschlechner) * [Adriane Hendlmeier](https://www.instagram.com/adriane.he/) **Links zur Sendung:** * [Ketchum Pleon Webseite](https://www.kpg-blog.de/) * [Ketchum Pleon auf Instagram](https://www.instagram.com/ketchum_ger/) **Podcast abonnieren, Instagram & Feedback:** * [Bei iTunes abonnieren](https://itunes.apple.com/de/podcast/prosecco-der-pr-podcast/id1445578412?l=de) * [Bei Spotify abonnieren](https://open.spotify.com/show/1QrEB3zgSmCv3LMPjynpVj) * [Folgt uns auf Instagram](https://www.instagram.com/hdm.prosecco/) Feedback via Mail: prosecco@hdm-stuttgart.de

In der zweiten Folge von PRosecco berichten unsere Gäste, wie das PR-Praktikum in der Agentur Ketchum Pleon aussieht. Im ersten Teil (ab Minute 0:55) unseres Podcasts spricht Natalie mit der Senior Account Managerin Claudia Mutschlechner. Ab Minute 6:35 hört ihr das Gespräch von Lars mit Adriane Hendlmeier. Sie studiert PR an der Hochschule der Medien und war während ihres Praktikums in der Consumer-PR tätig. Moderation: Lars Polzin, Natalie Dreher Gäste: * [Claudia Mutchlechner](https://de.linkedin.com/in/claudiamutschlechner) * [Adriane Hendlmeier](https://www.instagram.com/adriane.he/) **Links zur Sendung:** * [Ketchum Pleon Webseite](https://www.kpg-blog.de/) * [Ketchum Pleon auf Instagram](https://www.instagram.com/ketchum_ger/) **Podcast abonnieren, Instagram & Feedback:** * [Bei iTunes abonnieren](https://itunes.apple.com/de/podcast/prosecco-der-pr-podcast/id1445578412?l=de) * [Bei Spotify abonnieren](https://open.spotify.com/show/1QrEB3zgSmCv3LMPjynpVj) * [Folgt uns auf Instagram](https://www.instagram.com/hdm.prosecco/) Feedback via Mail: prosecco@hdm-stuttgart.de

In der zweiten Folge von PRosecco berichten unsere Gäste, wie das PR-Praktikum in der Agentur Ketchum Pleon aussieht. Im ersten Teil (ab Minute 0:55) unseres Podcasts spricht Natalie mit der Senior Account Managerin Claudia Mutschlechner. Ab Minute 6:35 hört ihr das Gespräch von Lars mit Adriane Hendlmeier. Sie studiert PR an der Hochschule der Medien und war während ihres Praktikums in der Consumer-PR tätig. Moderation: Lars Polzin, Natalie Dreher Gäste: * [Claudia Mutchlechner](https://de.linkedin.com/in/claudiamutschlechner) * [Adriane Hendlmeier](https://www.instagram.com/adriane.he/) **Links zur Sendung:** * [Ketchum Pleon Webseite](https://www.kpg-blog.de/) * [Ketchum Pleon auf Instagram](https://www.instagram.com/ketchum_ger/) **Podcast abonnieren, Instagram & Feedback:** * [Bei iTunes abonnieren](https://itunes.apple.com/de/podcast/prosecco-der-pr-podcast/id1445578412?l=de) * [Bei Spotify abonnieren](https://open.spotify.com/show/1QrEB3zgSmCv3LMPjynpVj) * [Folgt uns auf Instagram](https://www.instagram.com/hdm.prosecco/) Feedback via Mail: prosecco@hdm-stuttgart.de

In this episode we delve into the world of Consumer PR with Bessie Hassan - Head of PR Australia at finder.com.au. Finder compares everything from personal loans to pet insurance and Bessie is charged with engaging individuals on a topic that is not always top of mind – finance. The trick – understanding the readers are just like 'me' - they want helpful advice in simple language. We discuss some of the current buzzwords and what these mean for consumer PR professionals: - Content Marketing: Brands need to be targeting audiences from all angles – video, facebook, blogs and the more the better. Experiment, look for ways to reach new audiences in new ways – and those ways are constantly changing. - Thought leadership: This means coming out with an opinion but it needs to be genuine. Ultimately it needs to be something that is different, that is going to change the industry you are working in. - Influencer marketing: It needs to again, form part of an integrated approach. You want a genuine relationship that is well aligned and that will work in the long term. - Creativity: To stand out you need to not be afraid to try something new. - Brand purpose: Once you do have that clear purpose you are becoming a brand that customers and employees are not just buying, but are buying into, and that is how brands move to the next level. - Measurement: creating a dashboard of metrics to show how PR is helping to achieve business goals. Bessie is an accomplished journalist and also shares some great lessons of her career journey. In the news this episode I discuss a new report from the University of Southern California Annenberg Centre for Public Relations - the 2019 Relevance Report. The Report is a compilation of contributed articles from leading industry academics s and practitioners. Each article gives a snapshot of a trend or issue that is likely to impact the public relations profession in 2019. The introduction, cleverly titled Fast Froward, playing on the ongoing pace of change the industry has experienced over the past 12 months. The report states that this change has been driven by five T’s. Technology, transformation, transgression, turmoil, and of course, Trump. According to USC’s Global Communication Report – a report conducted in conjunction with the Holmes Report and discussed in Episode 3 - 75% of communications professionals believe this dramatic pace of change will continue well into the future. “As the communications report becomes more complex, PR executives must become more sophisticated. Reading the USC Relevance Report is one way to do that.” I recommend you download and have a read.