My mission is to tease out Human Potential in the Multifamily Space. We talk about operations, leadership, coaching, marketing, HR, business systems, IT, learning and development, strategy, systems, process, and anything else relevant to Multifamily.
Have you ever made a move that surprises even you?After 30 years on the operations side of the multifamily industry, I've crossed over. I've joined Hiley.ai. Many have asked why. I've asked, why! The answer: It is a move rooted in possibility, and a belief that our industry's next big leap is already here. And, I want to be a part of something bigger than self. I want to look back 30 years from now and feel good about being in service of an industry that has given so much to me over the years. I believe in my heart of hearts that Hyly is the place to do just that. We're not talking about more tech for tech's sake.We're talking about stitching together decades of disjointed systems, clunky CRMs, and legacy pain points into a unified intelligence fabric, one that thinks, learns, and automates in a way that gives your teams time back.Time to connect.Time to lead.Time to look your residents in the eye and have a real conversation.This is the future of PropTech. And I'm lacing up for it.Hit that Like button, subscribe, and share if you believe the multifamily space is overdue for a smarter, more human-centered evolution.Blog: https://www.multifamilycollective.comBook: https://amzn.to/3YI6BDaHyly: https://hyly.ai Support comes from: https://www.365connect.com/?utm_campaign=mmnHosted by: https://www.multifamilymedianetwork.comJoin me at Cultivate 2026: https://naahq.org/events/cultivate/sessions
The best property managers in 2026 don't look like they used to.In today's Multifamily Operator Tip of the Day, we're shifting the hiring lens. Forget the resume checklist. Instead, look for heart, not just hustle.The strongest operators today are:- Emotionally intelligent- Curious- Calm under pressure- Quick to learn from failureIn a world where AI is handling the repetitive tasks, it's the human qualities, empathy, judgment, and adaptability that set your team apart.Don't hire for what someone's done. Hire for how they think.We unpack:- Why emotional intelligence matters more than technical experience- How to interview for curiosity and critical thinking- Why job postings need to speak to the soul of a candidate, not just their skillsTomorrow's top performers aren't robots. They're the ones who lead them.Subscribe now. Tomorrow, we talk turnover—what's really behind it.Blog: https://www.multifamilycollective.comBook: https://amzn.to/3YI6BDaSupport comes from: https://www.365connect.com/?utm_campaign=mmnHosted by: https://www.multifamilymedianetwork.comJoin me at Cultivate 2026: https://naahq.org/events/cultivate/sessions
Too many leaders treat turnover like a problem to fix when it's really the result of deeper leadership dysfunction.In today's Multifamily Operator Tip of the Day, we get honest about why people really leave:- Unclear expectations- Inconsistent support- Limited growth- And yes—poor leadershipIt's true: People don't leave companies. They leave managers. You've likely heard it said before! Exit interviews? They're too late. You need real-time insight. That means:- Watching body language in meetings- Listening to the grapevine with discernment- Running touchpoint surveys- Actually checking in before the resignation letter hits your deskCulture is tangible. It smells like apple pie or dirty socks. You'll know which.Fix the leadership. Fix the system. Fix the culture. And retention will follow.Subscribe now and come back tomorrow for one of the most impactful retention strategies we've got.Blog: https://www.multifamilycollective.comBook: https://amzn.to/3YI6BDaSupport comes from: https://www.365connect.com/?utm_campaign=mmnHosted by: https://www.multifamilymedianetwork.comJoin me at Cultivate 2026: https://naahq.org/events/cultivate/sessions
It's 2026, and AI and automation aren't optional anymore. They're your new teammates.In today's Multifamily Operator Tip of the Day, we call out the biggest mistake leaders are making: layering new tech on top of outdated job roles. That doesn't move the needle—it muddies the waters.The new mandate?Redesign roles for a co-pilot model.Let AI handle repetition.Let people lead with empathy, judgment, and accountability.Teams that learn to lead and be led by AI will win this decade. Those clinging to manual workflows? They'll be left behind.This shift isn't about replacement. Not yet. It's about re-skilling and reimagining how work gets done—at both the corporate and site level.The future of operations is agentic. Are you ready to lead in it?Subscribe now—tomorrow we're talking about how to spot the next great property manager.
Something big is breaking in Multifamily.In this episode, Mike Brewer pulls no punches as he opines on AI, traditional hierarchies, and how centralization might just become a relic of the past. And why this moment could be the beginning of a full-scale reordering of how we do business in property management.It's not just about automating workflows. It's about obliterating old mindsets.AI and LLMs are the catalysts. Or more bluntly put, the jackhammers many of us have been waiting for.From flat organizational structures to holacracy, we're on the cusp of radical reinvention in Multifamily operations.Mike lays out why the next 12 to 18 months will feel like running a marathon in under two hours and why you'd better be lacing up your best track shoes.It's just the truth about where we're headed.Like what you hear? Smash that like button, subscribe to stay ahead of the curve, and share with your team—because the future isn't waiting.Blog: https://www.multifamilycollective.comBook: https://amzn.to/3YI6BDa
Let's be real: “centralization” has become a buzzword. My belief is that a transient buzzword, as it will be a relic in the coming 18 months. But in today's Multifamily Operator Tip of the Day, I'm reframing it. Leasing, renewals, even maintenance, they're moving off-site thanks to technology and scale. But that doesn't erase the human role. It elevates it. Might I hedge, at some point, owners and operators will have a choice to make. AI-forward. Or, Human-forward. The new property manager isn't a transaction processor. They're an orchestrator of service, experience, and outcomes. That's the role. That's the future.We cover:*Why early adopters will win talent and consistency*How outdated staffing models will hold you back*What it really means to lead during this era of orchestration*A glimpse of what's coming next: AI as the ultimate orchestratorThis is not the end of humans; for now, it's the beginning of better roles for them.Like what you're hearing? Subscribe and stay ahead of the shift. Blog: https://www.multifamilycollective.comBook: https://amzn.to/3YI6BDaSupport comes from: https://www.365connect.com/?utm_campaign=mmnHosted by: https://www.multifamilymedianetwork.comTomorrow we're talking agentic design.
Resident retention isn't rocket science.It's emotional intelligence applied operationally.In this January 22nd tip, we highlight the three leading indicators that tell you how your residents really feel long before they consider leaving.Here's what to watch:*Maintenance response times because slow service chips away at trust.*Event participation because connection builds stickiness.*Early renewal behavior because confidence signs early.The secret? Feelings matter. They drive decision-making, even in leasing.If you're only reacting when a notice to vacate hits your inbox, you're too late. Track the right metrics, and retention becomes something you manage—not something you beg for.Hit like and subscribe to keep your leadership sharp and your occupancy stronger.Blog: https://www.multifamilycollective.comSupport comes from: https://www.365connect.com/?utm_campaign=mmnHosted by: https://www.multifamilymedianetwork.comPlus: why in-person events like RETCON https://retconference.com/ matter more now than ever.
What if you could eliminate hours of busywork, replace third-party tools, and unlock operational efficiency all with tools you already have?In this episode of the Multifamily Collective, Mike Brewer welcomes Jonathan Buckelew, co-founder of the CRE AI Studio, to share real stories, live demos, and practical tools that are reshaping how multifamily operators work.We discuss tactical ways to use AI in Excel, Google Gemini, and Microsoft Copilot to streamline leasing, budgeting, asset management, and more.Jonathan walks us through:- How he saved $5K per property by using AI to generate exterior design mockups.- What 200+ PropTech vendor calls taught him about the difference between promise and performance.- Why your AI output is only as good as your input strategy and how to personalize models like ChatGPT or Claude for your business.- How to build automations and custom dashboards without knowing how to code.- The key reason AI won't replace humans but will replace those who don't use it.This conversation is for the curious operator, the skeptical owner, and anyone serious about staying relevant in an AI-powered industry.Hit that subscribe button to keep your edge sharp. The future isn't waiting—and neither should you.Blog: https://www.multifamilycollective.comSupport comes from: https://www.365connect.com/?utm_campaign=mmnHosted by: https://www.multifamilymedianetwork.com
Let's be honest! Offering a discount feels easy. But that ease comes at a cost: you frame the renewal as a transaction rather than a relationship.In today's Multifamily Operator Tip of the Day, I unpack the renewal playbook that builds loyalty without relying on price cuts. Because the truth is, residents don't just renew for dollars, they renew for belonging.We talk through how to:-Lead with gratitude and context, not cost.-Reinforce the value of community, stability, and service.-Acknowledge any service gaps and share a realistic plan for improvement.-Shift the narrative from “what's the deal?” to “why stay?”Renewals should be conversations, not negotiations. When residents feel seen and supported, price becomes one factor—not the deciding one.The goal? Make concessions the exception, not the playbook.Like what you hear? Hit subscribe and keep showing up to lead with intention.Blog: https://www.multifamilycollective.comSupport comes from: https://www.365connect.com/?utm_campaign=mmnHosted by: https://www.multifamilymedianetwork.comPlus: why in-person events like RETCON https://retconference.com/ matter more now than ever.
Is 120 days too early to talk about renewals? Not if you value occupancy and pricing power.In today's Multifamily Operator Tip of the Day, we're resetting the mindset around renewal timing. The truth? Renewals aren't just a notice—they're a relationship.Some say the renewal convo should start at move-in. Others say 90 days. But I'm telling you, 120 days out with a thoughtful communication process is the sweet spot. Why? Because it gives residents time to reflect and gives your team time to execute.And here's your bonus: Automate it.Early outreach tells your residents one thing loud and clear: We're organized, we're confident, and we want you here.If you're investing in service, CapEx, and meaningful touchpoints, then starting early isn't a risk. It's a retention strategy.When residents feel seen, they respond with loyalty.Don't wait for the lease to expire to start the conversation. Renewals handled early turn relationships into commitments.Like this kind of insight? Hit that subscribe button and come back tomorrow for the renewal script that beats discounts every time.Blog: https://www.multifamilycollective.comSupport comes from: https://www.365connect.com/?utm_campaign=mmnHosted by: https://www.multifamilymedianetwork.com
"Technology isn't the hard part. People and process are."In this powerful conversation, Mike Brewer sits down with Dusti Wofford, https://www.linkedin.com/in/dusti-wofford-19016817/, a seasoned leader at the intersection of PropTech, strategy, and operations at Trammell Crow and Seabury.As we look ahead to RETCON 2026 https://retconference.com/ , Dusti shares deeply insightful perspectives on:Why AI is only as strong as your dataThe real blockers to digital transformation (hint: it's not the tech)The massive opportunity in automating legacy processes like underwritingHow customer experience—internal and external—is about to evolveShe also unpacks a key truth for today's workforce:“You don't need to fear automation if you're constantly upskilling.”From redefining the role of technology teams to bridging the business-tech gap, this episode is packed with practical insights for leaders who are ready to shape—not resist—the future of multifamily and commercial real estate.Plus: why in-person events like RETCON https://retconference.com/ matter more now than ever.Don't miss this one. Subscribe, listen, and level up.Blog: https://www.multifamilycollective.comSupport comes from: https://www.365connect.com/?utm_campaign=mmnHosted by: https://www.multifamilymedianetwork.com
Remember the Google demo several years ago where an AI scheduled a hair appointment? That wasn't science fiction; it was a sneak peek into today.In this episode of the Multifamily Collective, I'm unpacking what may just be the biggest game-changer in property management since the lease itself: agents serving agents. Not just leasing agents, but intelligent proxies doing business for residents, based on their digital behavior and preferences.Google's new Personalized Intelligence gives its AI the ability to sift through your Gmail, YouTube history, and more. Why? To anticipate your needs and take action before you even say a word.Now imagine this in Multifamily: Your future resident's AI is already shopping apartments based on their emails, watching your videos, syncing with their lifestyle, while your leasing agent's AI is already responding. That's agent-to-agent commerce.This isn't a someday conversation. It's already happening.Don't forget to like and subscribe; the future of Multifamily isn't waiting, and neither should you.Blog: https://www.multifamilycollective.comSupport comes from: https://www.365connect.com/?utm_campaign=mmnHosted by: https://www.multifamilymedianetwork.comJoin us to stay informed and inspired in the multifamily industry!
What if I told you that your residents don't want immediate resolutions—they just want to know you're listening?In today's Multifamily Operator Tip of the Day, I unpack what I call The Immediate Rule—a simple but powerful mindset shift that sets the tone for every resident relationship. It's not about fixing things faster. It's about acknowledging service requests immediately and keeping the communication flowing.Thoughtful speed is the new black.We talk about how most dissatisfaction stems from the unknown—not the delay. When communication breaks down, the imagination kicks in. And those stories? Rarely kind. But a quick, clear reply cuts through the noise and builds trust—even when the fix takes time.Plus, I share a bonus tip: Let AI handle the updates. Free up your team to focus on the real work—getting things done.Clear communication is leadership. And in a business built on trust, it's your strongest play.If this resonated, hit that like button and subscribe for more daily insights that elevate your operational game.
What if the real disruption in multifamily isn't AI leasing agents or automation?What if it's the entire hierarchy of your organization?In today's episode of the Multifamily Collective, Mike Brewer reflects on an eye-opening piece by KP Reddy — “The Four Birds of Industry Metamorphosis,” and delivers a powerful perspective: we're not in an era of transformation. We're in the early stages of a complete metamorphosis.AI and agentic workforces aren't just tools. They're the early building blocks of a radically different operating model. Forget org charts filled with titles like CEO, RVP, VP of Ops. That entire structure? It's on the verge of collapse and not in chaos, but in clarity. Replaced by digital governance. By intelligent agents delivering real-time answers. By streamlined decision-making and trust built into the tech stack itself.Mike ties it all back to a hike with KP years ago in Phoenix. From Camelback Mountain to Substack insights, the thread is clear: companies that survive this shift will be the ones that rethink everything — especially how they lead.Read the article. Rethink the model. And start planning not just for transformation — but for metamorphosis.If this hits home, like the video, subscribe, and share your thoughts: is your org structure ready for the age of agentic workforces?Article mentioned in post: https://insightsbykp.substack.com/p/the-four-birds-of-industry-metamorphosisBlog: https://www.multifamilycollective.comSupport comes from: https://www.365connect.com/?utm_campaign=mmnHosted by: https://www.multifamilymedianetwork.com
Want to know how your residents really feel?Watch the door swing open when a maintenance tech walks in.In today's Multifamily Operations Tip of the Day, Mike Brewer puts the spotlight where it belongs — on the most under-celebrated, yet most impactful member of your onsite team: the service technician.It's not the leasing agent.It's not the community manager.It's the person with the tool bag and shoe covers.Resident sentiment is shaped in those quiet, unscripted moments when life is disrupted by a broken faucet, a faulty HVAC, or a leaky fridge. How your tech enters, greets, and resets the space says everything about your brand. Shoe covers? Respect. Friendly hello? Warmth. Clean up after the fix? Professionalism.Mike's message is clear: every micro moment is a brand-building moment.Service techs are your frontline. They carry your reputation into every home.They deserve training, support, recognition, and most of all, gratitude.If you're serious about five-star reviews and long-term resident retention, start by celebrating the people who make homes livable.If this message resonates, like the video, subscribe, and tag a service team member who deserves the spotlight.Blog: https://www.multifamilycollective.comSupport comes from: https://www.365connect.com/?utm_campaign=mmnHosted by: https://www.multifamilymedianetwork.com
Leaks rarely scream.They whisper — quietly racking up damage until it's too late.In today's Multifamily Operations Tip of the Day, Mike Brewer shines a light on one of the most overlooked threats to your asset's value: slow water leaks. They usually start as tiny usage anomalies. A slight uptick in flow. A bubbled bit of paint. Soft spots in the floor. By the time it shows up on a ceiling, it's already too late.But the game has changed.With sensor tech — the Internet of Things — paired with AI-powered monitoring, leaks don't stand a chance. These smart systems detect issues in real time, before a resident even spots a problem. This is especially critical in older buildings where undetected leaks can cause expensive structural damage.Still, the most powerful leak detection tool isn't tech — it's people.Eyes. Ears. Common sense.Train residents to speak up about strange noises, damp floors, running toilets, or dripping sinks. Combine that awareness with your tech stack, and you've built a true early warning system.Because early detection = asset preservation = long-term value.If this resonated, like this video, subscribe, and share your favorite leak prevention tactic in the comments.
You're already qualified.Now get to the point.Mike takes a pause from the daily operations tips to share a gem inspired by a post from Martin Kelly of Blueprint and a bold moment from none other than John Cleese.The lesson? Stop qualifying yourself.If you're on the stage, in the room, or hosting a podcast, you're already credible. No need to give your life story before sharing your insight.Mike reflects on how even seasoned leaders fall into the trap of proving they're “worthy” before delivering the goods. But here's the truth: the audience is already with you. Get to the insight. Give value fast. Trust that you belong.This one's for every multifamily professional who's ever felt the urge to justify themselves before making their point. Let this episode be a nudge to skip the monologue and lead with clarity.“Just ask your question. No life stories.” — John CleeseIf you're here for real talk and real value in property operations and leadership, like this video, subscribe, and let us know — what's your favorite “cut-to-the-chase” leadership tip?Blog: https://www.multifamilycollective.comBook: https://amzn.to/3YI6BDaSupport comes from: https://www.365connect.com/?utm_campaign=mmnHosted by: https://www.multifamilymedianetwork.com
It's not the billing that breaks your RUBS program.It's the story your residents tell themselves when you don't explain it.In today's Multifamily Operations Tip of the Day, Mike Brewer delivers a hard truth: RUBS programs don't fail because of logistics; they fail because of lousy communication.When residents feel blindsided by a change, the “evil landlord” narrative kicks in. That's not just frustrating, it's preventable.Mike breaks down how to introduce utility billing changes with clarity, empathy, and context. Before you roll out the numbers, share the story. Show how it promotes fairness. Conservation. Alignment with actual usage.Want less resistance? Lead with transparency. Give your residents the why behind the what. Offer examples. Build an FAQ. And when can they see their efforts reflected in their bills? Resentment turns into participation.The success of your RUBS program hinges on communication, not calculation. Say it plainly. Say it early. Say it often.If you're ready to improve adoption and reduce friction in your utility billing, like this video, subscribe to the channel, and drop your top communication strategy in the comments.It's not the billing that breaks your RUBS program.It's the story your residents tell themselves when you don't explain it.In today's Multifamily Operations Tip of the Day, Mike Brewer delivers a hard truth: RUBS programs don't fail because of logistics; they fail because of lousy communication.When residents feel blindsided by a change, the “evil landlord” narrative kicks in. That's not just frustrating, it's preventable.Mike breaks down how to introduce utility billing changes with clarity, empathy, and context. Before you roll out the numbers, share the story. Show how it promotes fairness. Conservation. Alignment with actual usage.Want less resistance? Lead with transparency. Give your residents the why behind the what. Offer examples. Build an FAQ. And when can they see their efforts reflected in their bills? Resentment turns into participation.The success of your RUBS program hinges on communication, not calculation. Say it plainly. Say it early. Say it often.If you're ready to improve adoption and reduce friction in your utility billing, like this video, subscribe to the channel, and drop your top communication strategy in the comments.Blog: https://www.multifamilycollective.comSupport comes from: https://www.365connect.com/?utm_campaign=mmnHosted by: https://www.multifamilymedianetwork.comPlus: why in-person events like RETCON https://retconference.com/ matter more now than ever.Multifamily, RUBS Program, Utility Billing, Resident Communication, Property Management, Fair Billing Practices, Resident Engagement, Operational Clarity, Transparency in Leasing, Leadership in Multifamily, Resident Satisfaction#Multifamily #RUBS #UtilityBilling #ResidentExperience #CommunicationStrategy #PropTech #MultifamilyLeadership #TransparencyMatters #PropertyOperations #ResidentEngagementmikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi #multifamilymedianetworkMultifamily, RUBS Program, Utility Billing, Resident Communication, Property Management, Fair Billing Practices, Resident Engagement, Operational Clarity, Transparency in Leasing, Leadership in Multifamily, Resident Satisfaction#Multifamily #RUBS #UtilityBilling #ResidentExperience #CommunicationStrategy #PropTech #MultifamilyLeadership #TransparencyMatters #PropertyOperations #ResidentEngagementmikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi #multifamilymedianetwork
Unbilled utilities don't scream.They whisper and slowly drain your NOI while no one's looking.In today's Multifamily Operations Tip of the Day, Mike Brewer unpacks a silent but costly threat in property management: unbilled utilities.It's one of the easiest ways to bleed margin — and most teams won't notice until it's too late. Faulty meter reads. Sloppy allocation. Gaps in billing during unit turns. It all adds up. And here's the kicker: AI is your best defense.AI can run a real-time audit of your utility billing processes, flagging mismatches between usage and charges the moment they happen. That's not just efficient. That's smart income protection.But it gets better. We're entering an era where AI doesn't just observe, but acts. Real-time prevention. Autonomous corrections. And in 2026 and beyond, a new acronym will lead the charge: IF. Fair and accurate utility billing isn't just about recouping costs. It builds trust, promotes conservation, and protects your NOI. Precision is no longer optional — it's table stakes.If you're ready to stop invisible losses and start using AI to protect your portfolio's bottom line, like this video, subscribe, and share your utility billing best practices in the comments.Support comes from: https://www.365connect.com/?utm_campaign=mmnHosted by: https://www.multifamilymedianetwork.comPlus: why in-person events like RETCON https://retconference.com/ matter more now than ever.
Can technology truly replace the warmth of human connection in collections?Here's the truth: automation can't carry compassion. But you can blend both for better outcomes.Today's Multifamily Operations Tip of the Day unpacks a tension we're all feeling: How do you automate rent collections without turning cold and robotic?Automation is brilliant for reminders, logs, and consistency, but it still requires human empathy. This episode explores how leaders can use PropTech tools like Elise AI (no sponsorships here, just a good example) while still empowering teams to apply discretion where it counts. Collections are emotional. Context matters. And sometimes, only a human voice will do.Technology should support your people, not replace them. Not yet. The best approach is a hybrid one: let the tech do the grunt work, but reserve judgment and empathy for your on-site teams.If you believe PropTech should enhance, not replace, humanity in property operations, subscribe to the channel and share your own tips in the comments below.Blog: https://www.multifamilycollective.comBook: https://amzn.to/3YI6BDaSupport comes from: https://www.365connect.com/?utm_campaign=mmnHosted by: https://www.multifamilymedianetwork.comPlus: why in-person events like RETCON https://retconference.com/ matter more now than ever.Multifamily, Property Management, Rent Collections, PropTech, Automation, Resident Experience, Empathy in Leadership, Property Operations, Elise AI, Multifamily Technology, Leadership in Multifamily, Human Touch in Tech#Multifamily #PropTech #PropertyManagement #Leadership #ResidentExperience #RentCollections #AutomationWithEmpathy #EliseAI #MultifamilyLeadership #PropertyOperationsmikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi #multifamilymedianetwork
I guarantee you've dealt with pests in multifamily at some point — but you've probably never thought about how broken the system really is.In this video, Mike Brewer sit down with Landon Cooley, fourth‑generation pest‑control pro and co‑founder of Pest Share, to unravel why pests aren't just a headache — they're a silent drag on occupancy, retention, and ultimately NOI. We walk through how traditional pest control in multifamily is fragmented, reactive, and often ignored until it becomes a crisis. Then we shift to the future: a tech‑enabled, centralized PropTech solution that puts control in the hands of residents and property managers — turning pest control from liability to amenity.If you manage multifamily properties or invest in real estate, this could dramatically change how you think about maintenance, retention, and resident satisfaction.If you care about reducing turnover and protecting NOI, make sure you subscribe — because this is one of those conversations you don't want to miss.Pest Share is a tech-driven platform founded in 2019 that modernizes pest control for the rental housing market, allowing property managers to automate service requests through integrations with their systems and offering residents easy, on-demand access to vetted national pest control providers. Co-founded by CEO Landon Cooley and brothers Justin and Tom Clements, who have deep industry experience, Pest Share aims to solve the administrative burden of pest control for managers while creating recurring revenue streams and improving resident satisfaction.
Forget the bounce house and bland pizza.In this Multifamily Operations Tip of the Day, Mike Brewer flips the script on resident events and shows you how purpose-driven programming becomes your stickiest amenity.Here's the truth: Residents don't stay because of granite counters.They stay because they feel like they belong.Mike unpacks how simple, consistent, and intentional events—think coffee mornings, food trucks, or volunteer days—become collision points for connection. That word matters. Because connection builds friendship. And friendships build retention.No need for a big budget. No need to overthink it.Just create real moments that turn neighbors into community.This tip is #11 in a 366-entry series, all headed toward a book release in Spring 2027.https://multifamilycollective.com/
A new dog spa. A fresh coat of paint on the fitness center. A yoga room nobody uses.Sound familiar?In today's Multifamily Operations Tip of the Day, Mike Brewer calls out the trap of "amenity wars"—the misguided belief that more perks equal more leases. Truth is, amenities don't create loyalty. Community does.You don't need another amenity. You need a connection.Mike riffs on what really makes a property stand out in 2026: spaces that foster belonging, interaction, and purpose. He explains how thoughtful, human-centered design (such as a shared bike room instead of private balcony storage) transforms passive amenities into active engagement hubs.If you're chasing upgrades without curating community, you're just polishing glass. This one's a must-watch for property managers, asset leaders, and anyone ready to shift from transactional to transformational in the multifamily space.This tip will be part of a 366-day series, leading to a full book release in Spring 2027.https://www.multifamilycollective.com
You've got one shot to make a lasting impression, and if it smells like a script, your prospect's baloney meter will redline in seconds.In today's Multifamily Operations Tip of the Day, Mike Brewer unpacks the real secret to leasing success in 2026 (and it's not in your CRM's templated call flow). It's authenticity.Forget robotic routines. Ditch the “features and benefits” firehose. If you're still handing your team scripts instead of teaching them to ask one simple question, "What's most important to you?" you're leaving leases on the table.Mike makes the case for curiosity over canned lines. Human connection over hyper-polished pitches. And presence over performance.Yes, being human is making a comeback in leasing, and that's the edge the best teams are doubling down on.This is part of Mike's 366-day journey to a book to be released in Spring 2027.Tune in. Take notes. Lead different.Like what you're hearing?Hit that Like button!Subscribe for daily leadership insightsDrop a comment—what's your team doing to keep it real?https://www.multifamilycollective.com
Here's the truth no one wants to admit:Churn doesn't come out of nowhere.You just weren't listening.In this episode, Mike Brewer unpacks why resident retention isn't a renewal event—it's a daily listening exercise. Residents give you clues. Warning signs. Sentiment. And if you're not picking up what they're putting down, you're already behind.Mike shares how AI-driven sentiment analysis is becoming the front line in retention strategy—capturing mid-lease concerns, maintenance feedback, and even social media chatter before it becomes a 60-day notice.But here's the kicker...Listening without action is just noise.Retention starts when you hear—and act on—the subtle signs. Whether it's a leaky faucet that keeps getting missed or a negative vibe posted online, the organizations that listen well will keep their best residents longest.
Let's be real—service is no longer the differentiator it once was. It's expected.What wins today? Resident experience.In this tip, Mike Brewer challenges us to rethink the old model of measuring service. Experience has replaced service as the defining metric for success in multifamily operations.And here's the kicker—experience is proactive. Not reactive.Mike breaks down why it's no longer enough to simply fix what's broken. You have to anticipate problems before they arise. You have to map the entire resident journey—from prospect to move-out to alumni—and intentionally design each moment.From AI-driven sentiment analysis to thoughtful touchpoints, it's all about creating that feeling that someone actually thought about them.That's CSX—Consumer Sentiment Experience.Start building communities that feel trusted. That feel curated. That feel like home—because someone cared enough to plan the journey.
Let's talk real money.Every day your unit sits vacant, you're not just losing rent—you're lighting cash on fire. Literally.In Atlanta, the average unit bleeds $51.68 a day when it's sitting idle. That's a $50 bill, a $1 bill, and some change... torched.In today's tip, Mike Brewer lays out three simple, no-fluff tactics to slash your turn time—and build real momentum in your operations:Pre-walk units before move-outPre-stock essential materialsSchedule with urgency—and drive the process dailyAccountability is the name of the game. Mike shares why most turn processes stall (hint: poor coordination and weak communication) and tells a story about a supervisor who literally walked all day long to keep turns on track.This is leadership in motion.Want to boost NOI? Start with your turn process.
Want to know what separates an average apartment community from a memorable one?It's not the pool. It's not the gym. It's not even the upgraded finishes.It's your turn process.In today's Multifamily Operations Tip of the Day, Mike Brewer shares why the make-ready process is the clearest indicator of your brand's operational excellence. From spotless surfaces to the subtle shine of a fresh bead of caulk—every detail matters.Residents may not compliment your craftsmanship out loud, but their brains are taking notes.Move-in day impressions last. Delays, missed details, and sloppy finishes silently tell the story of disorganization and lack of care. On the flip side, a clean, on-time, on-budget turn sets the stage for long-term trust and future renewals.And Mike riffs on a personal story—straight from the early days in his career—that perfectly captures why pride in craftsmanship isn't optional. It's branding. Pure and simple.Come back tomorrow to hear three simple ways to cut your turn time in half.
The front desk is dead.Let's be honest—we don't live in the “tour the clubhouse” era anymore.In today's Multifamily world, your leasing agent doesn't sit behind a desk—they live on your website. Your first impression isn't curb appeal—it's your digital curb appeal. Prospects are vetting your community online, building opinions before they ever set foot on site... if they even do.In this episode of Multifamily Operations Tip of the Day, Mike Brewer unpacks a seismic shift: leasing has gone from feature dumping to lifestyle storytelling.Modern leasing pros aren't selling space—they're narrating experiences. Conversion metrics matter more than call logs. Data beats gut instinct. And your online presence? It's now your #1 closer.If you're still treating leasing like a front-desk gig, you're already behind.Let's talk about what it takes to compete today—and win tomorrow.
Think maintenance is just fixing things? Think again.In today's Tip of the Day from the Multifamily Collective, I make the case that your service team is your most powerful relationship engine.Why? Because they spend more face time with residents than anyone else on site.Forget the myth that people move for rent increases or better amenities. More often, they leave because they didn't feel cared for. That starts and ends with how your maintenance team shows up.Today's tip:Empower your maintenance teams to build trust, not just tick boxes.Track response times.Follow up with empathy.Treat every service ticket like a loyalty-building opportunity.Fast fixes solve problems.Thoughtful fixes build retention.This is your chance to turn zero moments of truth into long-term renewals.Tomorrow's episode: Why Leasing Is No Longer a Front Desk Job.
If you've ever shrugged off a small maintenance issue… this one's for you.In today's Tip of the Day from the Multifamily Collective, I unpack a truth we all know but too often ignore: Deferred maintenance is a reputation killer.A hairline crack today becomes a soaked subfloor tomorrow.You'll hear a story that starts with a barely-there drip under the sink and ends with baseboard rot, ruined cabinetry, and a massive NOI hit. I've seen it happen. More than once.That's why maintenance supervisors must stack-rank service requests with laser precision:SafetyResident ImpactFinancial RiskSkip this discipline, and you're playing a dangerous game with your property's health—and your brand.I also share practical strategies to triage and outsource when your internal resources are stretched too thin. Your vendor partners aren't just vendors—they're your emergency backup team.Tomorrow, I'll show you how to turn maintenance from a cost center into a resident retention tool.Got backlog blues? Facing labor shortages? This episode gives you the tools to stay ahead of disaster.Like what you're hearing? Tap Like. Hit Subscribe. Drop a comment. And don't forget to share it with your team.
Let's kick off 2026 with a little counterintuitive wisdom from yours truly.We all chase full occupancy like it's the Holy Grail. But here's the truth: 100% occupancy can quietly sabotage your bottom line.In today's episode of the Multifamily Collective, I share the very first Tip of the Day—a new series aimed at sharpening your edge in the multifamily space.I unpack why aiming for full occupancy can be a dangerous trap. Think: overuse of concessions, lowering screening standards, and stacking your rent roll with short-term leases that churn like bad yogurt. It's happening in Boston right now. I've seen it play out too many times to ignore.The real win? Healthy rent rolls. Resident retention. Balanced occupancy with market-driven rent growth.If you're in multifamily leadership, PropTech innovation, or just trying to keep your portfolio thriving—this one's for you.Plus, hear what our friend Mark Sharp is cooking up with the Multifamily Mixtape in 2026. It's got something to do with golf and greatness.Don't miss tomorrow's tip: How to Reduce Concessions Without Losing Leasing Velocity.Like what you heard? Smash that Like button. Hit Subscribe. Drop a comment. And if you really love it, leave a review. It fuels the engine and keeps us rolling.
“AI is moving faster than your organization, and no, pilots don't count as a plan.” — Mike BrewerEvery multifamily PMC wants a great AI story to tell! Here is the version you don't want to tell. Or, worse, you don't want to acknowledge. Even worse, the one you're oblivious to. Don't fret, there is hope; most PMCs aren't unprepared. Wait, I lied; it's past time to worry; they're misprepared. Break the glass and pull the alarm! All of them!Over the past several years, primarily due in part to supplier partners (no ill intent meant to these fine humans) adding AI features to their core products! Or in some cases as a marketing tagline. But, I digress. PMCs have adopted AI like it's a tool. Not a transformation. A pilot here. A dashboard there. But under the hood? No structure. No systems. No real muscle for iteration – read humans that are open to change.Make no mistake, Multifamily and thus PMCs are sprinting toward an AI-infused future. The problem is they are still running in the shoes Jim Thorpe made famous at the 1912 Stockholm Olympics.Not meant as a metaphor, but as a diagnosis and more importantly a warning! Get a new pair of track shoes and lace them up tight because this is the most critical sprint your PMC will ever run! The time is NOW!AI adoption is moving at breakneck speed. But the operational backbone that supports it is made of processes, people, decision rights, and data structures. And that backbone is fragmented. It is outdated. In many cases, it is dangerously unaware.Most PMCs do not have a centralized AI team. No one owns the roadmap. No one owns the feedback loop. No one owns the ethics. No one owns the scale. No one owns the failure modes. So when something breaks or when it scales without oversight, there is no hand on the wheel.Brutal TruthAI does not reward experimentation. It rewards orchestration. We are not talking about a SaaS install. It is an operating model shift (this is the punchline to wrap your head around) – Call it a TINA problem. Unless you restructure your organization to keep pace with the pace and pattern of AI's evolution, you are not building a competitive advantage. You are creating what the tech industry calls, technical debt.I'm calling it a readiness gap.The symptoms are already appearing everywhere. Data pipelines are bottlenecking innovation. Frontline teams are stuck interpreting dashboards they do not trust. AI recommendations are ignored because they are not connected to real decision flows. The executive suite is playing with ChatGPT while the real leverage dies in committee.You can't close the readiness gap with more AI tools. You must be thoughtful, intentional, and strategic. And most of all committed!!You need an AI command center. It must be cross-functional. It must cut across silos. It must be culturally embedded. It must own education, integration, and experimentation. This cannot be a shadow IT project. It must be a strategic organ of the business. Most importantly, they must have a voice at the table that carries real responsibility, accountability, and authority.Start with your operating rhythm. If AI decisions are made at the edge without feedback loops into core planning, you're sprinting blindfolded with both arms tied behind your back. If your data foundation is not layered, labeled, and leveraged across every team, then your thinking is wishful and hopeful. If your frontline is not trained to trust and verify AI outputs, you will hit a stalling point.The next 12 months will define the next 12 years.And this transformation will be won by the early integrators and orchestrators.Runners, take your Mark! https://www.multifamilycollective.com
Ever wonder why some multifamily communities lease up faster, retain residents longer, and stand out online—even in oversaturated markets?The answer? It's not luck. It's marketing that feels like home.In this episode, I sit down with Katie Nelson, a multifamily marketing strategist with nearly two decades of experience. From her roots on-site to building centralized leasing teams and overseeing brand transformations, Katie knows how to marry data with human insight to build powerful narratives.We unpack:The real power of brand and story in leasing success.Why your AI tools need a human touch—and how to use both effectively.The top 3 marketing must-haves for any community in 2026.How to hire marketers who move like gamers and close like realtors.What operators get wrong about “being the customer.”Plus, she shares real-world examples—from creative repositioning in Nashville to low-cost resident perks that create high-impact retention.Whether you're a C-suite leader, a marketer, or just someone who cares deeply about the resident experience, you'll walk away with ideas you can implement tomorrow.Like this kind of talk? Smash that like button, hit subscribe, and let's keep building the future of Multifamily together.
Ready for a real, boots-on-the-ground conversation about Multifamily, Property Management, and what it means to lead with presence in today's housing market?This week on the Multifamily Collective, I sit down with Nicholas Cook—Founder of Sleep Sound Property Management, right out of Portland, Oregon.Now listen—this one's not just another talk about units and rent rolls.Nicholas lays bare his early mistakes in property acquisition. The hidden systems that either make or break your portfolio. And how he shows up for his team, his residents, and his life with clarity and purpose.We touch on the challenges of Portland's housing regulations. We dig into leadership. And we explore why property management is more than just a business—it's a reflection of your values.So grab your favorite roast—mine's Humbler by Proud Mary Coffee—and bring a pen. You'll want to take notes.And if you walk away with a new idea—or even just a spark—go ahead and hit that like button, subscribe, and share it with a friend in the trenches.Let's keep building together.
What if the next big wave of job loss isn't at the site level... but at the top of your org chart?In this episode of the Multifamily Collective, I explore the quiet storm that's about to rattle corporate America—and yes, even Multifamily. We're talking about AI-driven job displacement in white collar roles: accounting, marketing, HR, even software development.If AI can do it faster, cheaper, and better... what happens to your team?More importantly—what happens to household formation?We've long talked about site-level disruption: centralization, automation, and AI workflows replacing leasing agents and assistants. But the bigger implication lives inside the corporate headquarters—and it's coming fast. As roles vanish, renter bases shrink. And if you're not building that into your underwriting... you're flying blind.This isn't theory. This is happening now.Whether it's a mop-bot at a racetrack gas station or AI eating code in a SaaS company—task-based automation is here. And the domino effect on the labor market could quietly gut your occupancy strategy if you're not paying attention.Learn why it's no longer enough to ask what your renters do—you need to ask how long AI will let them do it.Like what you hear? Smash that like button, subscribe to the channel, and stay ahead of the curve with us at Multifamily Collective.
Are we witnessing the end of Zillow as we know it?Today, we're discussing a seismic shift in how renters and buyers search for homes; one driven by artificial intelligence and a new era of digital disintermediation.Mike Brewer walks us through the erosion of traditional platforms like Zillow as Google's AI search begins to answer complex, location-based housing queries directly with no middleman required. Think about it: what used to take five clicks and three websites can now happen in one natural-language exchange with an AI engine.This episode unpacks what this means for you in the multifamily space. From the rise of conversational search to the new rulebook of Geographical Optimization (GEO), the landscape is evolving fast. If you're still focused solely on SEO, you might already be behind.The message is clear: adapt now or risk getting left behind.Watch to discover how AI is changing the game, and what you can do to future-proof your marketing and leasing strategies today.If you're in multifamily, proptech, or real estate marketing, this one's not just worth your time—it's essential.Like, subscribe, and turn on notifications to stay ahead of the trends shaping our industry.
What if I told you your property's Wi-Fi could make or break your lease renewals?In this episode of the Multifamily Collective, I sit down with industry thought leader @DomBeveridge from https://20for20.com/ to unpack his latest whitepaper - [ https://lp.20for20.com/25-wp-wifi-sentiment-analysis?_gl=1*1ry3ptb*_ga*MTYwMTUzMzY1LjE3NjQxNjQ2OTM.*_ga_53YQRXE0K2*czE3NjU5MDAyMjYkbzMkZzEkdDE3NjU5MDAzMTAkajU3JGwwJGgw. ]Dom shares real, actionable insights from AI-driven sentiment analysis of over 30,000 resident interactions.Here's the punchline: there's a measurable link between poor Wi-Fi and resident churn. And not just mild dissatisfaction. We're talking 83% churn likelihood when outages become routine.But that's just the beginning.Dom walks us through how this study breaks from the traditional (and frankly, flawed) survey model (this was my favorite part of the interview!). He explains how new AI tools like ResiDesk are changing how we understand the resident experience by listening to what residents actually say, rather than boxing them into 1-to-10 scales.We cover:Why frequent Wi-Fi outages are a churn triggerThe fatal flaws of traditional surveysThe power of open-ended AI conversationsHow regulation is getting Wi-Fi all wrongAnd what owners/operators should do right nowIf you're a developer, owner, asset manager, or just someone trying to stay ahead of the PropTech curve, this episode is a must.The future of personalized service in Multifamily will be about letting AI show you what your residents already feel.If you found value in this conversation, hit that like button, subscribe to the channel, and share it with someone who needs to hear it. Let's keep pushing the conversation forward.
Are your tech stacks getting too tall to stand on their own?Hey, it's Mike Brewer—and in this episode of the Multifamily Collective, I'm unpacking two compelling headlines shaping our industry right now.Donald Davidoff's “AI Acceleration and the New Reality for Multifamily Operators.” It's not just about flashy tools. It's about the fatigue we're all feeling. From tangled tech stacks to vendor overload, Donald lays out what every owner and operator needs to hear. And guess what? We're tackling this head-on at the 2025 Cultivate Conference—my talk is all about tech fatigue.Then we pivot to the 2026 Property Maintenance Forecast from PropertyMeld. No fluff here—just pure insight. Want to know what separates the operational winners from the laggards? It's not just speed. It's early maintenance quality, intake accuracy, and vendor performance. Predictive maintenance is evolving, and if you're not evolving with it—you're falling behind.But here's the kicker: None of this matters without intentional organizational design. You can't automate your way out of chaos. You need alignment. You need clarity. You need the right people in the right seats.So, if you're leading in the Multifamily space—or want to—this one's for you.Like what you hear? Smash that like button, subscribe to the Multifamily Collective, and let's grow smarter, together.
Let's get real—SEO isn't dead. But it is getting eaten for breakfast by something new: GEO—Generated Engine Optimization.In this episode of the Multifamily Collective, we break down the growing tension between traditional SEO and the rise of AI-driven search tools. As large language models (LLMs) become the starting point for more apartment searches, the rules are shifting fast. Real fast.I'm talking about a world where people don't hit Google first—they start with ChatGPT, Claude, Gemini, or Grok. And suddenly your slick website copy, metadata, and keyword strategy aren't enough. Now you have to teach the machines what you do. In plain, punchy, authoritative language.So... is your multifamily brand prepared for this shift?Let's dig into why your copy needs to sound like a conversation, not a cold brochure—and how GEO may be the new frontier for property management companies and PropTech platforms alike.Got thoughts on the SEO vs GEO debate? Drop them in the comments.Like the video if you're thinking differently about how search works.Subscribe to stay ahead of the curve in Multifamily, Tech, and Leadership.
Ever stumble on something and think, "Wait... is this the next big thing?"That's what happened to me when I came across a website for RIOO—a new player in the property management software game. Think Yardi, Entrata, or RealPage... but with a twist.Here's the kicker: They've embedded direct links to AI tools like ChatGPT, Claude, Gemini, and Grok—right on their homepage. One click, and you're looking at an AI-generated synopsis of their entire platform.Why does that matter for us in Multifamily?Could this be the beginning of SEO being influenced not just by keywords, but by how well your site plays with large language models (LLMs)? Could these embedded AI prompts actually push your PropTech product or property management system higher in search results—or even make it the default suggestion in an AI chat?I don't know yet. But I'm curious.And I think we all should be.What's your take? Drop a comment.Like this video if you find the insight valuable.And don't forget to subscribe—because we're just getting started on what's next in Multifamily + Tech + Leadership.
Pull up your chair. Grab your notebook.In this week's episode of the Multifamily Collective, I sit down with Kelly Segretto, founder of K. Segretto Consulting. If you're in the trenches of multifamily leadership, managing private portfolios, or aiming to scale your organization—this one's for you.Kelly brings the heat on clarity, structure, and systems—the often-overlooked trifecta that makes the difference between staying stuck and scaling smart.We unpack the Entrepreneurial Operating System (EOS)—what works, what doesn't, and what most leaders overlook. We talk about people, process, and the emotional undertow of organizational change.Kelly doesn't offer quick fixes. She builds enduring frameworks—rooted in discipline, accountability, and repeatable routines.And if you've ever felt like your organization's got horsepower but no traction, you'll want to hear how Kelly puts the rubber to the road.Plus, a little personal flair—Kelly's based in the stunning state of Utah, with its mountains, movement, and momentum, just like her mindset.Grab your favorite beverage.Pen in hand.Be present. This is your field guide for scaling leadership in the modern multifamily era.Like. Subscribe. Share.Help us spread the Multifamily Movement.
Ever wondered what the future of multifamily looks like when AI handles home buying without a human in sight?In this week's Multifamily Caffeine Wire, I unpack three industry-shifting headlines that should be on every multifamily leader's radar.First up, meet HOMA https://www.tryhoma.com/ out of Florid. Buyers just closed on a home using AI from start to finish. No realtor. No brokerage fees. And yes, it's legal. That's a signal. Especially when you think about what this means for leasing automation in our space.Next, I touch on the DOJ's settlement with RealPage. While some say it's a “nothing burger,” municipalities are starting to challenge even the oldest multifamily practices—such as market surveys. You need to understand how this ripple could affect revenue management.Finally, portable tenant screening is gaining traction. Several years ago, I saw a renter's résumés and thought it would eventually be a technology renters would use to lease apartments. This is that idea, grown up and powered by tech. If done right, it could overhaul how prospects qualify while reducing friction for both parties to the lease.I'm sharing candid takes, connecting the dots, and asking the questions that matter to forward-thinking multifamily professionals.If this sparked a thought or raised a question, hit that like button and subscribe to stay caffeinated with more multifamily insight every single week.https://www.multifamilycollective.com
From all of us at the Multifamily Collective and the Multifamily Media Network — Happy Thanksgiving.
We just got back from a 3-week road trip through Idaho, Wyoming, Utah, and New Mexico — and after 100+ miles of hiking and 21,000 feet of elevation, I've returned energized and ready to look ahead.This episode is short but critical.I'm inviting you to think about your 2026 goals now — not in January.Most people wait until the first of the year to set resolutions. But by then, you're influenced by emotions, peer pressure, and the momentum of the moment. Instead, I suggest you use the stillness of December to reflect on 2025. Be honest. Celebrate what worked. Get honest about what didn't.Then begin setting intentional goals using the framework of heart, soul, body, and mind.If you get them written by November 30th, you can start working them in December. That gives you a 30-day head start — and it's a massive advantage over waiting for January motivation to kick in.Let's lead ourselves well, so we can lead others better.► Like what you're hearing? Subscribe for more practical leadership content through a multifamily lens.
Hey — Mike here.I'm thrilled you're tuning into our latest conversation with Eric Walsh. He's the EVP & MD for North America at MRI Software, and in this session we peel back the business suit and meet the real person behind the title.The conversation was loaded, from outdoor adventure and what fuels Eric behind the work, and switching gears into multifamily leadership, PropTech disruption and the seismic shift happening in this business.Here's what we cover:- When did we actually hit the “all‑of‑a‑sudden” moment in technology adoption for the multifamily world?- The evolving applicant‑to‑renewal experience: fully digital leasing offices, AI‑powered conversion uplift and why personalization still wins.- Fraud prevention in multifamily: why AI + human verification is becoming a standard, the cost of getting it wrong and how to protect your team and your brand.- Why the human element isn't going away: even in a world of automation, the personal relationships, the property manager who knows your name, still determine retention and tenant satisfaction.If you care about where multifamily is headed— especially around PropTech, leadership and the intersection of people + platforms— this is for you.Drop a comment below: What part of the digital journey are you seeing in your portfolio right now?Stay curious, stay bold, stay human.
It's budget season—and chances are, your process is more fragmented than you think.In this episode of the Multifamily Collective, I share why most multifamily budget models fail before they even launch—and what to do about it. Whether you're using Excel, Yardi, RealPage, or tools like Visibly, the platform isn't the problem.The problem is the process.Here's what's really happening behind closed doors:VPs are building their own forecasts, with no alignmentSite teams are left out of critical decision-makingC-suite assumptions are disconnected from the reality on the groundBudgets are finalized in isolation, then handed down as gospelAnd the result? Missed numbers. Misalignment. And a whole lot of finger-pointing.What you need is a collaborative budgeting process—one that includes your site teams, regional leaders, and executive council from day one. Because when everyone has a voice, the forecasts become real. The buy-in becomes stronger. And the outcomes become achievable.This isn't just about hitting numbers. It's about building trust, driving performance, and showing up with clarity across every level of your organization.If this resonates, hit like, subscribe, and drop a comment below. How is your team approaching 2026 budgets? Let's learn from each other.
There's one word dominating the multifamily space right now: uncertainty.Deals feel shaky. Underwriting feels like guesswork. And the capital markets? Still unpredictable. So what's the smart move?In this episode of the Multifamily Collective, I outline three critical actions every multifamily owner should take right now to prepare for what's next—not just to survive, but to thrive as we edge toward the next growth cycle.Here's the play:Stack Cash – Hold your fire. Deals that look okay today might look great in 2026–2027.Upgrade Your Talent – Asset management, HR, ops, facilities, marketing… now's the time to recruit A-players.Act with Intention – No more reactionary leadership. Set your priorities, align your team, and lock into daily disciplines that drive performance.The mission is about patience and preparation.The next multifamily boom isn't that far off. But only the operators who get disciplined now will be ready to capture it.If you found this helpful, tap like, hit subscribe, and share this with someone who needs a strategic reset.Let's get focused. Let's get intentional. Let's get ready.
You ever wonder why some multifamily owners seem to weather any storm—while others run around like chickens with their heads cut off?In this episode of the Multifamily Collective, I break down the quiet discipline behind the big players in multifamily real estate. The ones who aren't just surviving—they're thriving—even as rent growth slows, costs rise, and capital markets stay unpredictable.Here's the truth: it's not about chasing transactions anymore.It's about building systems.It's about strengthening teams.It's about operational maturity.The next wave of success in multifamily won't come from the deal junkies. It'll come from those who can run the asset—day in, day out—with clear expectations, sound routines, and no more whack-a-mole decision-making.If you're still waiting for interest rates to drop before making your next move… you're already behind.Like what you hear?Then give this a thumbs up, hit that subscribe button, and share it with someone who needs to get out of reactive mode and into results mode.Let's lead. Let's scale. Let's build something sustainable.
Pull up a chair. Pour yourself your favorite beverage. This one's personal, practical—and packed with value.In this compelling episode of the Multifamily Collective, I sit down with Chris Grenzig https://www.linkedin.com/in/chris-grenzig/, a resilient New York native who took a leap of faith in 2020, trading the bustling streets of NYC for the sunny shores of Florida. With no prior property management or construction experience to speak of, Chris embarked on an audacious journey—acquiring a 16-unit property armed only with his grit, tenacity, and an insatiable curiosity to learn.Consider this: what does it take to transform such a bold vision into reality? Fast-forward to today, and Chris has not only navigated the complexities of the real estate market but has built a thriving enterprise, JAG Capital and JAG Property Management. He has successfully scaled his portfolio to over 150 units in Jacksonville, proving that with the right mindset and determination, barriers can be broken. His story is not just about numbers; it's about the intricate dance of relationships—managing everything in-house, from acquisitions to renovations, leasing, and resident relations. It exemplifies the power of commitment, the art of persuasion, and the importance of building trust within the community. Here, we uncover valuable insights and strategies that resonate deeply, whether you're in real estate or any field that demands perseverance and ingenuity. Join us and discover how Chris's journey can illuminate your own path to success.In this conversation, we go deep on:1 What it's really like running value-add deals from the ground floor2 Lessons learned the hard way from managing contractors and construction chaos.3 How to keep residents happy when units are in flux4 The mindset shift from operator to owner-operatorThis one brought me back to my own early days buying single-family homes and small multifamily properties. If you're looking to break into real estate—or take your current game to the next level—this is the episode for you.Grab your notebook. Hit play. And enjoy the ride.If this resonated, smash the like, hit subscribe, and share it with someone grinding toward their first (or next) deal.
Have you ever felt like your team is stuck in a loop of tasks and transactions?In this episode of the Multifamily Collective, we sit down with Daniel Waas, VP of Product Marketing at AppFolio, to unpack a new era of property management—one powered by purpose, not just process.We talk real estate performance systems, bridging the performance gap in multifamily, and what it means to shift from systems of record to systems of action and growth.Daniel gets real about AI, agentic workflows, and how tech isn't replacing humans—it's freeing them. This conversation cuts straight to the core: giving your team time back so they can build relationships, not just check boxes.If you're a property management leader wrestling with how to grow while staying human—this one's for you.Grab your coffee. Lean in.Enjoy the show.Like this episode?Subscribe for more conversations on Multifamily, PropTech, and Leadership.
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