My mission is to tease out Human Potential in the Multifamily Space. We talk about operations, leadership, coaching, marketing, HR, business systems, IT, learning and development, strategy, systems, process, and anything else relevant to Multifamily.
The front desk is dead.Let's be honest—we don't live in the “tour the clubhouse” era anymore.In today's Multifamily world, your leasing agent doesn't sit behind a desk—they live on your website. Your first impression isn't curb appeal—it's your digital curb appeal. Prospects are vetting your community online, building opinions before they ever set foot on site... if they even do.In this episode of Multifamily Operations Tip of the Day, Mike Brewer unpacks a seismic shift: leasing has gone from feature dumping to lifestyle storytelling.Modern leasing pros aren't selling space—they're narrating experiences. Conversion metrics matter more than call logs. Data beats gut instinct. And your online presence? It's now your #1 closer.If you're still treating leasing like a front-desk gig, you're already behind.Let's talk about what it takes to compete today—and win tomorrow.
Think maintenance is just fixing things? Think again.In today's Tip of the Day from the Multifamily Collective, I make the case that your service team is your most powerful relationship engine.Why? Because they spend more face time with residents than anyone else on site.Forget the myth that people move for rent increases or better amenities. More often, they leave because they didn't feel cared for. That starts and ends with how your maintenance team shows up.Today's tip:Empower your maintenance teams to build trust, not just tick boxes.Track response times.Follow up with empathy.Treat every service ticket like a loyalty-building opportunity.Fast fixes solve problems.Thoughtful fixes build retention.This is your chance to turn zero moments of truth into long-term renewals.Tomorrow's episode: Why Leasing Is No Longer a Front Desk Job.
If you've ever shrugged off a small maintenance issue… this one's for you.In today's Tip of the Day from the Multifamily Collective, I unpack a truth we all know but too often ignore: Deferred maintenance is a reputation killer.A hairline crack today becomes a soaked subfloor tomorrow.You'll hear a story that starts with a barely-there drip under the sink and ends with baseboard rot, ruined cabinetry, and a massive NOI hit. I've seen it happen. More than once.That's why maintenance supervisors must stack-rank service requests with laser precision:SafetyResident ImpactFinancial RiskSkip this discipline, and you're playing a dangerous game with your property's health—and your brand.I also share practical strategies to triage and outsource when your internal resources are stretched too thin. Your vendor partners aren't just vendors—they're your emergency backup team.Tomorrow, I'll show you how to turn maintenance from a cost center into a resident retention tool.Got backlog blues? Facing labor shortages? This episode gives you the tools to stay ahead of disaster.Like what you're hearing? Tap Like. Hit Subscribe. Drop a comment. And don't forget to share it with your team.
Let's kick off 2026 with a little counterintuitive wisdom from yours truly.We all chase full occupancy like it's the Holy Grail. But here's the truth: 100% occupancy can quietly sabotage your bottom line.In today's episode of the Multifamily Collective, I share the very first Tip of the Day—a new series aimed at sharpening your edge in the multifamily space.I unpack why aiming for full occupancy can be a dangerous trap. Think: overuse of concessions, lowering screening standards, and stacking your rent roll with short-term leases that churn like bad yogurt. It's happening in Boston right now. I've seen it play out too many times to ignore.The real win? Healthy rent rolls. Resident retention. Balanced occupancy with market-driven rent growth.If you're in multifamily leadership, PropTech innovation, or just trying to keep your portfolio thriving—this one's for you.Plus, hear what our friend Mark Sharp is cooking up with the Multifamily Mixtape in 2026. It's got something to do with golf and greatness.Don't miss tomorrow's tip: How to Reduce Concessions Without Losing Leasing Velocity.Like what you heard? Smash that Like button. Hit Subscribe. Drop a comment. And if you really love it, leave a review. It fuels the engine and keeps us rolling.
“AI is moving faster than your organization, and no, pilots don't count as a plan.” — Mike BrewerEvery multifamily PMC wants a great AI story to tell! Here is the version you don't want to tell. Or, worse, you don't want to acknowledge. Even worse, the one you're oblivious to. Don't fret, there is hope; most PMCs aren't unprepared. Wait, I lied; it's past time to worry; they're misprepared. Break the glass and pull the alarm! All of them!Over the past several years, primarily due in part to supplier partners (no ill intent meant to these fine humans) adding AI features to their core products! Or in some cases as a marketing tagline. But, I digress. PMCs have adopted AI like it's a tool. Not a transformation. A pilot here. A dashboard there. But under the hood? No structure. No systems. No real muscle for iteration – read humans that are open to change.Make no mistake, Multifamily and thus PMCs are sprinting toward an AI-infused future. The problem is they are still running in the shoes Jim Thorpe made famous at the 1912 Stockholm Olympics.Not meant as a metaphor, but as a diagnosis and more importantly a warning! Get a new pair of track shoes and lace them up tight because this is the most critical sprint your PMC will ever run! The time is NOW!AI adoption is moving at breakneck speed. But the operational backbone that supports it is made of processes, people, decision rights, and data structures. And that backbone is fragmented. It is outdated. In many cases, it is dangerously unaware.Most PMCs do not have a centralized AI team. No one owns the roadmap. No one owns the feedback loop. No one owns the ethics. No one owns the scale. No one owns the failure modes. So when something breaks or when it scales without oversight, there is no hand on the wheel.Brutal TruthAI does not reward experimentation. It rewards orchestration. We are not talking about a SaaS install. It is an operating model shift (this is the punchline to wrap your head around) – Call it a TINA problem. Unless you restructure your organization to keep pace with the pace and pattern of AI's evolution, you are not building a competitive advantage. You are creating what the tech industry calls, technical debt.I'm calling it a readiness gap.The symptoms are already appearing everywhere. Data pipelines are bottlenecking innovation. Frontline teams are stuck interpreting dashboards they do not trust. AI recommendations are ignored because they are not connected to real decision flows. The executive suite is playing with ChatGPT while the real leverage dies in committee.You can't close the readiness gap with more AI tools. You must be thoughtful, intentional, and strategic. And most of all committed!!You need an AI command center. It must be cross-functional. It must cut across silos. It must be culturally embedded. It must own education, integration, and experimentation. This cannot be a shadow IT project. It must be a strategic organ of the business. Most importantly, they must have a voice at the table that carries real responsibility, accountability, and authority.Start with your operating rhythm. If AI decisions are made at the edge without feedback loops into core planning, you're sprinting blindfolded with both arms tied behind your back. If your data foundation is not layered, labeled, and leveraged across every team, then your thinking is wishful and hopeful. If your frontline is not trained to trust and verify AI outputs, you will hit a stalling point.The next 12 months will define the next 12 years.And this transformation will be won by the early integrators and orchestrators.Runners, take your Mark! https://www.multifamilycollective.com
Ever wonder why some multifamily communities lease up faster, retain residents longer, and stand out online—even in oversaturated markets?The answer? It's not luck. It's marketing that feels like home.In this episode, I sit down with Katie Nelson, a multifamily marketing strategist with nearly two decades of experience. From her roots on-site to building centralized leasing teams and overseeing brand transformations, Katie knows how to marry data with human insight to build powerful narratives.We unpack:The real power of brand and story in leasing success.Why your AI tools need a human touch—and how to use both effectively.The top 3 marketing must-haves for any community in 2026.How to hire marketers who move like gamers and close like realtors.What operators get wrong about “being the customer.”Plus, she shares real-world examples—from creative repositioning in Nashville to low-cost resident perks that create high-impact retention.Whether you're a C-suite leader, a marketer, or just someone who cares deeply about the resident experience, you'll walk away with ideas you can implement tomorrow.Like this kind of talk? Smash that like button, hit subscribe, and let's keep building the future of Multifamily together.
Ready for a real, boots-on-the-ground conversation about Multifamily, Property Management, and what it means to lead with presence in today's housing market?This week on the Multifamily Collective, I sit down with Nicholas Cook—Founder of Sleep Sound Property Management, right out of Portland, Oregon.Now listen—this one's not just another talk about units and rent rolls.Nicholas lays bare his early mistakes in property acquisition. The hidden systems that either make or break your portfolio. And how he shows up for his team, his residents, and his life with clarity and purpose.We touch on the challenges of Portland's housing regulations. We dig into leadership. And we explore why property management is more than just a business—it's a reflection of your values.So grab your favorite roast—mine's Humbler by Proud Mary Coffee—and bring a pen. You'll want to take notes.And if you walk away with a new idea—or even just a spark—go ahead and hit that like button, subscribe, and share it with a friend in the trenches.Let's keep building together.
What if the next big wave of job loss isn't at the site level... but at the top of your org chart?In this episode of the Multifamily Collective, I explore the quiet storm that's about to rattle corporate America—and yes, even Multifamily. We're talking about AI-driven job displacement in white collar roles: accounting, marketing, HR, even software development.If AI can do it faster, cheaper, and better... what happens to your team?More importantly—what happens to household formation?We've long talked about site-level disruption: centralization, automation, and AI workflows replacing leasing agents and assistants. But the bigger implication lives inside the corporate headquarters—and it's coming fast. As roles vanish, renter bases shrink. And if you're not building that into your underwriting... you're flying blind.This isn't theory. This is happening now.Whether it's a mop-bot at a racetrack gas station or AI eating code in a SaaS company—task-based automation is here. And the domino effect on the labor market could quietly gut your occupancy strategy if you're not paying attention.Learn why it's no longer enough to ask what your renters do—you need to ask how long AI will let them do it.Like what you hear? Smash that like button, subscribe to the channel, and stay ahead of the curve with us at Multifamily Collective.
Are we witnessing the end of Zillow as we know it?Today, we're discussing a seismic shift in how renters and buyers search for homes; one driven by artificial intelligence and a new era of digital disintermediation.Mike Brewer walks us through the erosion of traditional platforms like Zillow as Google's AI search begins to answer complex, location-based housing queries directly with no middleman required. Think about it: what used to take five clicks and three websites can now happen in one natural-language exchange with an AI engine.This episode unpacks what this means for you in the multifamily space. From the rise of conversational search to the new rulebook of Geographical Optimization (GEO), the landscape is evolving fast. If you're still focused solely on SEO, you might already be behind.The message is clear: adapt now or risk getting left behind.Watch to discover how AI is changing the game, and what you can do to future-proof your marketing and leasing strategies today.If you're in multifamily, proptech, or real estate marketing, this one's not just worth your time—it's essential.Like, subscribe, and turn on notifications to stay ahead of the trends shaping our industry.
What if I told you your property's Wi-Fi could make or break your lease renewals?In this episode of the Multifamily Collective, I sit down with industry thought leader @DomBeveridge from https://20for20.com/ to unpack his latest whitepaper - [ https://lp.20for20.com/25-wp-wifi-sentiment-analysis?_gl=1*1ry3ptb*_ga*MTYwMTUzMzY1LjE3NjQxNjQ2OTM.*_ga_53YQRXE0K2*czE3NjU5MDAyMjYkbzMkZzEkdDE3NjU5MDAzMTAkajU3JGwwJGgw. ]Dom shares real, actionable insights from AI-driven sentiment analysis of over 30,000 resident interactions.Here's the punchline: there's a measurable link between poor Wi-Fi and resident churn. And not just mild dissatisfaction. We're talking 83% churn likelihood when outages become routine.But that's just the beginning.Dom walks us through how this study breaks from the traditional (and frankly, flawed) survey model (this was my favorite part of the interview!). He explains how new AI tools like ResiDesk are changing how we understand the resident experience by listening to what residents actually say, rather than boxing them into 1-to-10 scales.We cover:Why frequent Wi-Fi outages are a churn triggerThe fatal flaws of traditional surveysThe power of open-ended AI conversationsHow regulation is getting Wi-Fi all wrongAnd what owners/operators should do right nowIf you're a developer, owner, asset manager, or just someone trying to stay ahead of the PropTech curve, this episode is a must.The future of personalized service in Multifamily will be about letting AI show you what your residents already feel.If you found value in this conversation, hit that like button, subscribe to the channel, and share it with someone who needs to hear it. Let's keep pushing the conversation forward.
Are your tech stacks getting too tall to stand on their own?Hey, it's Mike Brewer—and in this episode of the Multifamily Collective, I'm unpacking two compelling headlines shaping our industry right now.Donald Davidoff's “AI Acceleration and the New Reality for Multifamily Operators.” It's not just about flashy tools. It's about the fatigue we're all feeling. From tangled tech stacks to vendor overload, Donald lays out what every owner and operator needs to hear. And guess what? We're tackling this head-on at the 2025 Cultivate Conference—my talk is all about tech fatigue.Then we pivot to the 2026 Property Maintenance Forecast from PropertyMeld. No fluff here—just pure insight. Want to know what separates the operational winners from the laggards? It's not just speed. It's early maintenance quality, intake accuracy, and vendor performance. Predictive maintenance is evolving, and if you're not evolving with it—you're falling behind.But here's the kicker: None of this matters without intentional organizational design. You can't automate your way out of chaos. You need alignment. You need clarity. You need the right people in the right seats.So, if you're leading in the Multifamily space—or want to—this one's for you.Like what you hear? Smash that like button, subscribe to the Multifamily Collective, and let's grow smarter, together.
Let's get real—SEO isn't dead. But it is getting eaten for breakfast by something new: GEO—Generated Engine Optimization.In this episode of the Multifamily Collective, we break down the growing tension between traditional SEO and the rise of AI-driven search tools. As large language models (LLMs) become the starting point for more apartment searches, the rules are shifting fast. Real fast.I'm talking about a world where people don't hit Google first—they start with ChatGPT, Claude, Gemini, or Grok. And suddenly your slick website copy, metadata, and keyword strategy aren't enough. Now you have to teach the machines what you do. In plain, punchy, authoritative language.So... is your multifamily brand prepared for this shift?Let's dig into why your copy needs to sound like a conversation, not a cold brochure—and how GEO may be the new frontier for property management companies and PropTech platforms alike.Got thoughts on the SEO vs GEO debate? Drop them in the comments.Like the video if you're thinking differently about how search works.Subscribe to stay ahead of the curve in Multifamily, Tech, and Leadership.
Ever stumble on something and think, "Wait... is this the next big thing?"That's what happened to me when I came across a website for RIOO—a new player in the property management software game. Think Yardi, Entrata, or RealPage... but with a twist.Here's the kicker: They've embedded direct links to AI tools like ChatGPT, Claude, Gemini, and Grok—right on their homepage. One click, and you're looking at an AI-generated synopsis of their entire platform.Why does that matter for us in Multifamily?Could this be the beginning of SEO being influenced not just by keywords, but by how well your site plays with large language models (LLMs)? Could these embedded AI prompts actually push your PropTech product or property management system higher in search results—or even make it the default suggestion in an AI chat?I don't know yet. But I'm curious.And I think we all should be.What's your take? Drop a comment.Like this video if you find the insight valuable.And don't forget to subscribe—because we're just getting started on what's next in Multifamily + Tech + Leadership.
Pull up your chair. Grab your notebook.In this week's episode of the Multifamily Collective, I sit down with Kelly Segretto, founder of K. Segretto Consulting. If you're in the trenches of multifamily leadership, managing private portfolios, or aiming to scale your organization—this one's for you.Kelly brings the heat on clarity, structure, and systems—the often-overlooked trifecta that makes the difference between staying stuck and scaling smart.We unpack the Entrepreneurial Operating System (EOS)—what works, what doesn't, and what most leaders overlook. We talk about people, process, and the emotional undertow of organizational change.Kelly doesn't offer quick fixes. She builds enduring frameworks—rooted in discipline, accountability, and repeatable routines.And if you've ever felt like your organization's got horsepower but no traction, you'll want to hear how Kelly puts the rubber to the road.Plus, a little personal flair—Kelly's based in the stunning state of Utah, with its mountains, movement, and momentum, just like her mindset.Grab your favorite beverage.Pen in hand.Be present. This is your field guide for scaling leadership in the modern multifamily era.Like. Subscribe. Share.Help us spread the Multifamily Movement.
Ever wondered what the future of multifamily looks like when AI handles home buying without a human in sight?In this week's Multifamily Caffeine Wire, I unpack three industry-shifting headlines that should be on every multifamily leader's radar.First up, meet HOMA https://www.tryhoma.com/ out of Florid. Buyers just closed on a home using AI from start to finish. No realtor. No brokerage fees. And yes, it's legal. That's a signal. Especially when you think about what this means for leasing automation in our space.Next, I touch on the DOJ's settlement with RealPage. While some say it's a “nothing burger,” municipalities are starting to challenge even the oldest multifamily practices—such as market surveys. You need to understand how this ripple could affect revenue management.Finally, portable tenant screening is gaining traction. Several years ago, I saw a renter's résumés and thought it would eventually be a technology renters would use to lease apartments. This is that idea, grown up and powered by tech. If done right, it could overhaul how prospects qualify while reducing friction for both parties to the lease.I'm sharing candid takes, connecting the dots, and asking the questions that matter to forward-thinking multifamily professionals.If this sparked a thought or raised a question, hit that like button and subscribe to stay caffeinated with more multifamily insight every single week.https://www.multifamilycollective.com
From all of us at the Multifamily Collective and the Multifamily Media Network — Happy Thanksgiving.
We just got back from a 3-week road trip through Idaho, Wyoming, Utah, and New Mexico — and after 100+ miles of hiking and 21,000 feet of elevation, I've returned energized and ready to look ahead.This episode is short but critical.I'm inviting you to think about your 2026 goals now — not in January.Most people wait until the first of the year to set resolutions. But by then, you're influenced by emotions, peer pressure, and the momentum of the moment. Instead, I suggest you use the stillness of December to reflect on 2025. Be honest. Celebrate what worked. Get honest about what didn't.Then begin setting intentional goals using the framework of heart, soul, body, and mind.If you get them written by November 30th, you can start working them in December. That gives you a 30-day head start — and it's a massive advantage over waiting for January motivation to kick in.Let's lead ourselves well, so we can lead others better.► Like what you're hearing? Subscribe for more practical leadership content through a multifamily lens.
Hey — Mike here.I'm thrilled you're tuning into our latest conversation with Eric Walsh. He's the EVP & MD for North America at MRI Software, and in this session we peel back the business suit and meet the real person behind the title.The conversation was loaded, from outdoor adventure and what fuels Eric behind the work, and switching gears into multifamily leadership, PropTech disruption and the seismic shift happening in this business.Here's what we cover:- When did we actually hit the “all‑of‑a‑sudden” moment in technology adoption for the multifamily world?- The evolving applicant‑to‑renewal experience: fully digital leasing offices, AI‑powered conversion uplift and why personalization still wins.- Fraud prevention in multifamily: why AI + human verification is becoming a standard, the cost of getting it wrong and how to protect your team and your brand.- Why the human element isn't going away: even in a world of automation, the personal relationships, the property manager who knows your name, still determine retention and tenant satisfaction.If you care about where multifamily is headed— especially around PropTech, leadership and the intersection of people + platforms— this is for you.Drop a comment below: What part of the digital journey are you seeing in your portfolio right now?Stay curious, stay bold, stay human.
It's budget season—and chances are, your process is more fragmented than you think.In this episode of the Multifamily Collective, I share why most multifamily budget models fail before they even launch—and what to do about it. Whether you're using Excel, Yardi, RealPage, or tools like Visibly, the platform isn't the problem.The problem is the process.Here's what's really happening behind closed doors:VPs are building their own forecasts, with no alignmentSite teams are left out of critical decision-makingC-suite assumptions are disconnected from the reality on the groundBudgets are finalized in isolation, then handed down as gospelAnd the result? Missed numbers. Misalignment. And a whole lot of finger-pointing.What you need is a collaborative budgeting process—one that includes your site teams, regional leaders, and executive council from day one. Because when everyone has a voice, the forecasts become real. The buy-in becomes stronger. And the outcomes become achievable.This isn't just about hitting numbers. It's about building trust, driving performance, and showing up with clarity across every level of your organization.If this resonates, hit like, subscribe, and drop a comment below. How is your team approaching 2026 budgets? Let's learn from each other.
There's one word dominating the multifamily space right now: uncertainty.Deals feel shaky. Underwriting feels like guesswork. And the capital markets? Still unpredictable. So what's the smart move?In this episode of the Multifamily Collective, I outline three critical actions every multifamily owner should take right now to prepare for what's next—not just to survive, but to thrive as we edge toward the next growth cycle.Here's the play:Stack Cash – Hold your fire. Deals that look okay today might look great in 2026–2027.Upgrade Your Talent – Asset management, HR, ops, facilities, marketing… now's the time to recruit A-players.Act with Intention – No more reactionary leadership. Set your priorities, align your team, and lock into daily disciplines that drive performance.The mission is about patience and preparation.The next multifamily boom isn't that far off. But only the operators who get disciplined now will be ready to capture it.If you found this helpful, tap like, hit subscribe, and share this with someone who needs a strategic reset.Let's get focused. Let's get intentional. Let's get ready.
You ever wonder why some multifamily owners seem to weather any storm—while others run around like chickens with their heads cut off?In this episode of the Multifamily Collective, I break down the quiet discipline behind the big players in multifamily real estate. The ones who aren't just surviving—they're thriving—even as rent growth slows, costs rise, and capital markets stay unpredictable.Here's the truth: it's not about chasing transactions anymore.It's about building systems.It's about strengthening teams.It's about operational maturity.The next wave of success in multifamily won't come from the deal junkies. It'll come from those who can run the asset—day in, day out—with clear expectations, sound routines, and no more whack-a-mole decision-making.If you're still waiting for interest rates to drop before making your next move… you're already behind.Like what you hear?Then give this a thumbs up, hit that subscribe button, and share it with someone who needs to get out of reactive mode and into results mode.Let's lead. Let's scale. Let's build something sustainable.
Pull up a chair. Pour yourself your favorite beverage. This one's personal, practical—and packed with value.In this compelling episode of the Multifamily Collective, I sit down with Chris Grenzig https://www.linkedin.com/in/chris-grenzig/, a resilient New York native who took a leap of faith in 2020, trading the bustling streets of NYC for the sunny shores of Florida. With no prior property management or construction experience to speak of, Chris embarked on an audacious journey—acquiring a 16-unit property armed only with his grit, tenacity, and an insatiable curiosity to learn.Consider this: what does it take to transform such a bold vision into reality? Fast-forward to today, and Chris has not only navigated the complexities of the real estate market but has built a thriving enterprise, JAG Capital and JAG Property Management. He has successfully scaled his portfolio to over 150 units in Jacksonville, proving that with the right mindset and determination, barriers can be broken. His story is not just about numbers; it's about the intricate dance of relationships—managing everything in-house, from acquisitions to renovations, leasing, and resident relations. It exemplifies the power of commitment, the art of persuasion, and the importance of building trust within the community. Here, we uncover valuable insights and strategies that resonate deeply, whether you're in real estate or any field that demands perseverance and ingenuity. Join us and discover how Chris's journey can illuminate your own path to success.In this conversation, we go deep on:1 What it's really like running value-add deals from the ground floor2 Lessons learned the hard way from managing contractors and construction chaos.3 How to keep residents happy when units are in flux4 The mindset shift from operator to owner-operatorThis one brought me back to my own early days buying single-family homes and small multifamily properties. If you're looking to break into real estate—or take your current game to the next level—this is the episode for you.Grab your notebook. Hit play. And enjoy the ride.If this resonated, smash the like, hit subscribe, and share it with someone grinding toward their first (or next) deal.
Have you ever felt like your team is stuck in a loop of tasks and transactions?In this episode of the Multifamily Collective, we sit down with Daniel Waas, VP of Product Marketing at AppFolio, to unpack a new era of property management—one powered by purpose, not just process.We talk real estate performance systems, bridging the performance gap in multifamily, and what it means to shift from systems of record to systems of action and growth.Daniel gets real about AI, agentic workflows, and how tech isn't replacing humans—it's freeing them. This conversation cuts straight to the core: giving your team time back so they can build relationships, not just check boxes.If you're a property management leader wrestling with how to grow while staying human—this one's for you.Grab your coffee. Lean in.Enjoy the show.Like this episode?Subscribe for more conversations on Multifamily, PropTech, and Leadership.
Have you ever worked with someone who talks more than they listen?In this weekend edition of the Multifamily Collective, Mike Brewer reflects on a powerful insight from Ryan Holiday's Wisdom Takes Work—and how it applies directly to leadership in Multifamily, PropTech, and beyond.While waiting for his daughter Kate before an 8-mile run, Mike unpacks a common frustration many face in their professional lives: leaders who monologue but never truly hear. He shares personal stories and straight-talk observations about the dangers of ignoring experience, especially when wisdom is offered but discarded. Whether it's a younger manager overlooking seasoned reps, or token questions never meant to be answered, this episode is a must-watch for anyone committed to real leadership growth.The takeaway? Listening is a leadership skill—and a competitive advantage.If you're ready to become the kind of leader people want to follow, hit that like button, subscribe, and join the conversation.
Let's talk about a sacred cow in the multifamily industry.100% occupancy.Sounds impressive, right?But here's the truth: being fully leased isn't always a win—it could be a warning sign.In this short but powerful episode, Mike Brewer breaks down why chasing 100% occupancy—especially with concessions or rent discounts—can leave real money on the table. Whether you're a property manager, regional leader, or simply passionate about multifamily performance, this is a mindset shift you need to hear.Learn why 96% occupancy with rent growth can outperform a full house—and how to approach rent pushes, renewals, and ancillary income with intention, not emotion.The goal? Optimized revenue. Every. Single. Day.
You won't believe where we're headed next.We've locked in a world-famous venue in the heart of New Orleans for Podcast Palooza 2026—and it's going to be the biggest and boldest event yet.This iconic location has hosted legendary comedians, and now it'll be the stage for the multifamily industry's most anticipated evening of conversation, connection, and community. If you thought 2024 and 2025 were something... just wait.None of this happens without the incredible Jennifer Carter and her unstoppable team. Their hustle? Next level. Their heart? Unmatched. If you're a supplier partner, the window to sponsor is shrinking fast—get with Jennifer before the lights go down and the curtain rises.And for attendees, don't wait. This show sells out. The food is hot, the drinks are cold, and the conversations? Electric. It's the Tuesday night before NAA officially kicks off—don't miss your chance to RSVP.
You ever walk into a room and immediately feel the energy of something special?That's Blueprint.Fresh off the heels of this year's event in Las Vegas, I'm still buzzing from the caliber of conversation, connection, and curiosity on display. This isn't just another industry event—it's the collision of PropTech and Multifamily, intentionally designed for those pushing the boundaries of what's next.We're talking curated sessions that dig deep into real-world innovation.Networking that isn't accidental—it's engineered.And panels that don't just inform, they inspire.I had the honor of sharing the stage with some of the brightest minds, discussing the rise of agent-to-agent ecosystems—where AI doesn't just talk to people, it talks to other AI. But here's the twist: there's still a crucial role for humans.How do we bring value in a world where machines serve machines?That question sparked some of the richest conversations I've had all year.Oh, and a big shoutout to the organizers—Martin and crew, you crushed it. Separating the session rooms from the trade show floor this year? Brilliant move. Cleaner focus. Greater impact.If you've never been, do yourself a favor—mark your calendar for next year.Blueprint isn't just a conference. It's a catalyst.
Want to get selected to speak at your next multifamily conference?Then you'll want to meet Lia Nichole Smith—a creative force of nature and the mastermind behind MainStage Creative, now officially partnered with the MMN. In this special announcement, Mike Brewer and Lia unveil the powerful new collaboration set to revolutionize how multifamily suppliers, speakers, and associations craft their message and command the stage.MainStage Creative isn't just another service—it's a movement built on pitch, prep, and present. From writing winning proposals (RFPs) to designing sleek, on-brand decks to offering top-tier public speaking coaching—Lia and her team are turning speakers into storytellers, and sessions into standing ovations.
This episode is brought to you by [https://www.ElevateOS.com](https://www.elevateos.com/) —the only all-in-one community operating system.It's Friday evening in Atlanta, and Mike Brewer's got something big on his mind before braving that infamous ATL traffic.Here's the message: Agentic websites are no longer a futuristic idea—they're a present necessity.In this episode of the Multifamily Collective, Mike unpacks a concept that's quickly becoming a must-know for multifamily marketers, property operators, and digital strategists: the Agentic Web.This isn't about redesigning your site just for humans anymore. It's about building web experiences that speak to machines—intelligent agents—designed to serve consumers on their behalf.Think:→ A resident's digital assistant looking for an apartment that fits their lifestyle→ An enterprise AI scanning your site for up-to-date unit availability, pet policies, or amenity details→ Machine-to-machine conversations happening behind the scenes—and your website being the silent, powerful interface that drives it allAs Mike puts it: The future isn't a person landing on your homepage. It's a machine gathering your info to serve a person before they even ask.If you're in marketing, brand, web strategy, or PropTech, this is your call to action.Start designing with the agent in mind—or risk being invisible in the next evolution of consumer behavior.Like what you heard? Smash that Like button, Subscribe, and turn on notifications so you're always one step ahead in the multifamily space.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!
This episode is brought to you by [https://www.ElevateOS.com](https://www.elevateos.com/) —the only all-in-one community operating system.You ready for what's next?In this quick tease from Mike Brewer, we pull back the curtain on one of the most anticipated episodes coming to the Multifamily Collective — a Predictions Special with one of our most trusted supplier partners in the multifamily space.We're talking about what's coming in 2026 and beyond — the trends, the shifts, the tech, and the transformation shaping the next real estate cycle. Whether you're on the buy side, building the cap stack, working the asset, or running the property operations game, this one's for you.Mike sees 2026 as a launchpad — not a landing strip.And if you've been through a few cycles, you already know: those who prepare now will thrive later.Make sure you're locked in for the full-length predictions episode dropping in the next few weeks — part of our Tuesday long-form series. It's going to be insight-rich and actionable.Don't miss it.Like this teaser? Smash that Like. Hit Subscribe. And turn on notifications so you don't miss a minute of the conversation.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!
This episode is brought to you by [https://www.ElevateOS.com](https://www.elevateos.com/) —the only all-in-one community operating system.In today's episode of the Multifamily Collective, Mike Brewer dives into Dom Beveridge's article on “Vogue for Efficiency in Multifamily Operations” and the concept of delocalization of tasks. Mike explores how centralizing certain workflows, like collections, can streamline operations—but also raises a critical question: Are we losing the empowerment of site-level team members in the process?From his experience in multifamily management, Mike shares lessons on balancing centralization with decision-making authority at the property level, highlighting the impact on operational efficiency and resident experience. He also parallels Ritz-Carlton's empowerment approach, emphasizing why quick decision-making matters for brand and consumer satisfaction.Read the full article and explore more insights at multifamilymedianetwork.comDon't forget to like, comment, and subscribe for more actionable multifamily strategies.For more engaging content, explore our offerings at thehttps://www.multifamilycollective.com https://www.multifamilycollective.com/ and the https://www.multifamilymedianetwork.com https://www.multifamilymedianetwork.com/Join us to stay informed and inspired in the multifamily industry!
This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.Are you managing… or are you leading?In this episode of the Multifamily Collective, we explore one of Peter Drucker's most powerful ideas:"Management is doing things right. Leadership is doing the right things."Here's the truth—great operators know how to execute.They tick boxes, follow routines, and keep the machine running. That's management.But great leaders?They challenge the machine.They know when to question the system……and when to rewire it.Mike shares how real leadership is an art.It's seeing the long arc—past, present, and future—and making decisions that pull your organization forward.Even when the path isn't clear.Even when the data only gets you 40% of the way.If you're leading in Multifamily, this episode is your reminder:Sometimes, the checklist isn't enough.Sometimes, you have to trust your gut.Like this if you've ever felt that tension.Subscribe if you're committed to doing the right things in your leadership journey.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!
This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.Ever wonder how vulnerable your multifamily business really is?In this episode of the Multifamily Collective, I share the concept of red teaming—a bold, eye-opening practice born in the cyber world but packed with power for every corner of your organization.I walk through how placing someone inside your team to think like a competitor or bad actor helps uncover weak spots in your systems, your leadership, your marketing—and yes, even your people strategy.This isn't theory. It's practical, tactical leadership.I first experienced this through Vistage, surrounded by sharp minds from every industry—pest control to bakeries. And trust me, when nine people try to put your business out of business in real time, you learn fast what really matters.Here's my challenge to you:Form a red team.Pressure test your vulnerabilities.And emerge sharper, smarter, and more secure.Like if you're ready to think like a disruptor.Subscribe if you're committed to leveling up your leadership in Multifamily.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!
In today's episode of the Multifam Collective, Mike Brewer highlights Gary Gregory's latest book, Super Fantastic Leadership: Daring to Be Not Normal – The Radical Formula to Become a Super Fantastic Leader. Mike shares why this book stands out among Gregory's multiple offerings over the last few years.With a relatable, approachable, and actionable voice, Gary Gregory delivers strategies that you can apply almost immediately to your personal and professional life. Mike gives this book a solid 5-star rating and encourages every aspiring or current leader to check it out. A link to purchase the book on Amazon is included in the show notes for your convenience.
This episode is brought to you by [https://www.ElevateOS.com](https://www.elevateos.com/) —the only all-in-one community operating system.You might assume the priciest hire in your multifamily organization is the one with the biggest paycheck. But you'd be wrong.In this episode of the Multifam Collective, Mike Brewer challenges the conventional wisdom about hiring. The truth? Your most expensive hire is the one you rush.It's the one you bring on without vetting, training, or truly understanding. And nowhere is this more impactful than at the site level—where culture is carried, customer experience is delivered, and your brand either thrives or dies.Mike breaks down why logos on resumes don't equal leadership. Why good character beats big-company training. Why critical thinking, agility, and sound judgment matter more today than ever before—especially in a world where AI is automating the easy stuff.This episode is a wake-up call for multifamily leaders who want to build sustainable culture and resilient teams. Boutique, purpose-driven firms are on the rise. Are you ready?Listen in. Think deeper. Hire smarter.Like what you hear?Please like, comment, and subscribe to keep growing alongside the Multifam Collective.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!
This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.Ever notice how the simplest words carry the most weight?In today's episode of the Multifam Collective, I unpack a quote from Rudyard Kipling: "Words are, of course, the most powerful drug used by mankind." That line hit me—and it got me thinking about the two most powerful words in the world of Multifamily leadership: please and thank you.These aren't just playground pleasantries. They're foundational tools in shaping culture, creating community, and leading with authenticity.In a world driven by speed, automation, and PropTech innovation, we sometimes forget the human side of the equation. Ironically, the word please is one of the most expensive tokens in Large Language Models like OpenAI's GPT. And yet in real life, it's often the cheapest thing we forget to give.Let this be your reminder: in Multifamily, where relationships are the currency of success, manners matter more than ever.Please watch this.Thank you for being here.Like, comment, and subscribe to keep the conversation going.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!
This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.Let's shoot straight.Just because you can add a door-to-door trash service and collect a bit of rev share... doesn't mean you should.In this episode, I'm sharing my unfiltered perspective on one of the most debated amenities in Multifamily: valet trash services. No supplier names mentioned — this isn't about calling folks out. It's about calling attention to what matters.We unpack:Why labor variables make valet trash hard to manageHow inconsistent resident behavior turns into operational chaosThe hidden costs of managing vendor partners as extensions of your teamAnd the biggest truth of all: Perception is reality — especially when prospects see trash before they see the leasing office.If you're in Multifamily leadership or operations, this isn't just about trash — it's about standards, service quality, and your brand reputation.Like I always say — just because it's other income doesn't mean it's worth the income.
This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.You and I both know this: change never sends a calendar invite.In this week's episode, we unpack the Top 5 things shaping Multifamily right now — the moves you can't afford to ignore if you're serious about staying relevant in operations, PropTech, and leadership.First up — Wage Growth Outpacing Rent Growth for 31 straight months. Jay Parsons dropped a chart that tells a powerful story. Rent deceleration, meet moderate wage inflation. What does that mean for operators? I'll tell you.Next — "Choose Your Own Adventure" Roadshows. I had a real-world moment with a supplier partner that sparked something fresh: the future of vendor-operator engagement might just be... options.Third — buckle up. The World Economic Forum says 76% of real estate labor could be automated by 2030. Too far-fetched? I don't think so. The robots aren't coming. They're already here.Fourth — AI Mastery Requires Doing, Not Studying. A year-long course won't save you if it's already obsolete halfway through. The answer? Be a practitioner. The only way to understand this revolution is to get your hands dirty.And finally — that viral headline: "AI isn't coming for your job. It's coming for your workflows." Truth is, it's both. If AI's gunning for your process, it's gunning for your position. Time to adapt.If you're in Multifamily — operator, supplier, tech builder, leader — you need this pulse check.Let's grow together.
This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.It's August.In multifamily, that means one thing—budget season.For some, that means sending out those long property manager questionnaires.For others, it's feeding data into fancy SaaS tools like REBA Budget—or trusty old Excel.But here's the truth—budget season isn't just about the numbers.It's about time.In this episode, I walk you through a simple but powerful exercise:Identify the top three things that are eating the lion's share of your time (or your team's time).Then, bake the solutions into your 2026 budget—whether that's a digital leasing consultant, automation platform, or any tool that frees your people up to focus on what truly matters: real human connection and higher-value work.When you get that time back, you can reinvest it in areas that create exponential returns for your business.Start now. By the time 2026 rolls around, you'll be running leaner, smarter, and stronger.If this sparked a new way to think about budget season, hit the like button, subscribe, and share this with your team.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!
In today's Five Things You Need to Know in Multifamily, we're talking books, market shifts, and bold moves.I just finished (almost) Barry Diller's Who Knew? — an incredible ride from humble beginnings to industry legend. If you're in leadership, entrepreneurship, or just love a well-told story, this is worth your time.Next, a stat that caught my attention: short-term vacation rentals saw a 12% YoY spike in May while U.S. hotels grew just 2%. This “shadow market” is pulling on hotel performance — and similar competitive pressures are brewing in multifamily.Then, a BizNow headline hit me hard: Commercial real estate investors are done waiting for a rate cut. The ice is thawing. Deals are happening. If you can pencil them, even imperfectly, now might be the time to get in the game and show the market you're serious.We also talk about immersive media in multifamily marketing. Virtual unit tours, drone shots, neighborhood views — all designed to spark emotion. Because we buy with our hearts, then justify with our heads.Finally, the AI arms race is accelerating. Companies like OpenAI are making moves to integrate deeply into business ecosystems — property management included. Sooner than you think, AI could be your competitive edge… or your competitor's.If you want to stay sharp in multifamily, proptech, and leadership — hit Like, Subscribe, and turn on notifications.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!
This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.Budget season is here.If you're in the multifamily world, you know the drill—spreadsheets, forecasts, and those big budget meetings.But here's the thing—most teams focus on dollars before concentrating on time.In this episode, I share one principle that has transformed how I approach budget season in every organization I've been part of. It starts with asking one question:What are the three things eating the lion's share of your time?Once you know, you can target them with technology, process improvements, or wise investment.Consider this in leadership, operational excellence, and building a long-term sustainable business.Whether you're a regional manager, corporate leader, or property-level operator, this approach can free up your time, amplify your impact, and give your team room to breathe.Watch now and rethink how you approach budget season.If this episode helped you, hit the like button, subscribe, and share it with your team.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!
This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.Here are five stories and insights shaping the multifamily industry right now.1. Leadership Mindset:From Vistage—"Be thankful for problems. If they were less difficult, someone else with less ability would have your job." A reminder to embrace challenges as character-builders.2. 401(k) Expansion:President Trump signs an executive order directing agencies to allow private equity, real estate, and crypto investments inside 401(k) plans. If it survives regulatory hurdles, this could release a wave of capital into multifamily and commercial real estate.3. Distressed Assets:Fall Apartment Group in Dallas sends a major portfolio to special servicing—potentially signaling opportunities for discounted acquisitions.4. Major Portfolio Sale:Elm Communities sells 19 properties to Cortland and exits property management. Combined with other recent deals, this could mean the market's “iceberg” is starting to melt.5. Wisdom Worth Sharing:“The reason most people never change is because they're too attached to who they've always been. Change requires death… Reinvention starts with release.”If you want to stay ahead of multifamily trends, hit that like button and subscribe for more leadership and market insights.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!
This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.We're watching the start of a major shift in PropTech.RealPage's acquisition of Rexera signals a wave of mergers and acquisitions that could reshape the multifamily technology landscape. Over the past 3–4 years, PropTech startups have exploded—offering solutions to problems we didn't even know we had. Now, the market is maturing. Consolidation is coming fast.In this episode, I share why this move validates the AI leasing space, how it compares to AppFolio's early Dynasty acquisition, and why owning your data might be the real competitive advantage. I'll also touch on the “arms race” in AI among major property management systems, and how operators can stitch together their own best-of-breed tech stacks—no walled gardens required.If you're in multifamily leadership or curious about where PropTech is headed, this conversation will give you a front-row seat to the trends shaping 2025 and beyond.Like this video? Hit that thumbs-up and subscribe so you don't miss future insights.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!
This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.Home prices are falling.John Burns Real Estate Consulting reports that new home construction is outpacing job creation. That shift is driving builders to slash prices and sweeten incentives to move inventory — especially in the Southeast, Southwest, West Coast, and select middle markets.Here's where it gets interesting for multifamily operators.If these incentives collide with a possible rate cut, we could see first-time buyers, move-up buyers, and even investors re-enter the market in force. That could mean apartment residents giving notice in the fall to buy homes before the holidays.I share why this trend matters, how it could signal a wave of change in multifamily occupancy, and what hyper-local data might tell us before the national numbers catch up.If you're in the multifamily space, this is a development you don't want to ignore.Like, subscribe, and join the conversation.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!
This episode is brought to you by [https://www.ElevateOS.com](https://www.elevateos.com/) —the only all-in-one community operating system.Have you ever stood at the edge of the ocean—or atop a mountain—and just felt awe?Then why don't we feel that same awe when we look at our own lives?In this episode, Mike Brewer invites us to pause. To reflect. And to marvel—not at nature's majesty, but at the unrealized potential in our daily routines. We waste time. We sleepwalk through life. But we don't have to.Here's what this message will stir in you:The quiet danger of living unintentionallyHow awe isn't just for landscapes—it belongs in your habitsWhy routines aren't bad—but aimlessness isWhat it means to be a beneficial presence in the worldThis episode isn't about property management. It's about soul management.
This episode is brought to you by [https://www.ElevateOS.com](https://www.elevateos.com/) —the only all-in-one community operating system.New studio. New city. Same mission.In this episode, Mike Brewer shares a personal story of moving—and uses it as a launchpad to unpack one of the most powerful tools we all have: choice.Inspired by Viktor Frankl's Man's Search for Meaning, this message goes beyond multifamily operations and straight to the heart of leadership, character, and how we navigate adversity.Here's what you'll walk away with:Why the space between stimulus and response is where your power livesHow free will and responsibility intersect in both personal and professional contextsWhy every outcome is shaped by how you choose to respondA timely reminder for multifamily leaders: circumstances don't define you—your response does
This episode is brought to you by [https://www.ElevateOS.com](https://www.elevateos.com/) —the only all-in-one community operating system.Looking for a silver bullet to boost NOI?It's not PropTech.It's not bonuses.It's not commissions.In this episode, Mike Brewer shares the real secret behind lasting operational success: habits, disciplines, and routines. That's it. Boring? Maybe. Effective? Without a doubt.Here's what you'll take away:Why the most profitable properties are boring on purposeHow lazy leadership kills value with short-term bribesWhat it means to codify and measure habitsWhy “throwing money at problems” undermines your team and your NOIHow to reward performance the right way—through thoughtful, intentional systemsIf you're in this business to create value—not chaos—this one's for you.
This episode is brought to you by [https://www.ElevateOS.com](https://www.elevateos.com/) —the only all-in-one community operating system.Looking for a silver bullet to boost NOI?It's not PropTech.It's not bonuses.It's not commissions.In this episode, Mike Brewer shares the real secret behind lasting operational success: habits, disciplines, and routines. That's it. Boring? Maybe. Effective? Without a doubt.Here's what you'll take away:Why the most profitable properties are boring on purposeHow lazy leadership kills value with short-term bribesWhat it means to codify and measure habitsWhy “throwing money at problems” undermines your team and your NOIHow to reward performance the right way—through thoughtful, intentional systemsIf you're in this business to create value—not chaos—this one's for you.
This episode is brought to you by [https://www.ElevateOS.com](https://www.elevateos.com/) —the only all-in-one community operating system.If you're serious about the future of leasing, this is a conversation you can't afford to miss.Mike Brewer sits down with Jacob Carter, founder and CEO of NurtureBoss—a PropTech innovator shaking up the way we think about lead engagement and resident retention in multifamily.With deep roots in software engineering and a sharp eye for scalable solutions, Jacob brings technical chops and visionary thinking to the forefront. Together, we explore:The role of AI in multifamily today and tomorrowHow automation is improving the leasing experience—for teams and residentsJacob's founder journey and leadership insightsWhat's next in PropTech and where smart money is goingThis is more than a buzzword breakdown. It's a peek behind the curtain of one of the fastest-evolving corners of our industry.
This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.The Multifamily landscape is moving fast—and today's headlines prove it.In this August 4 edition, Mike Brewer breaks down the top five industry shifts you need to understand right now. Whether you're operating on the ground or sitting in the C-suite, these trends are reshaping the way we lease, build, and invest.Here's what's making waves:Micro Units Surge – Seattle and Denver see 15% higher yields on small footprints. Could this be the return of density economics?Blockchain-Based Leasing – RealPage says 20% cost cuts are here for the taking. Smart operators are already diving in.Labor Costs Spike – CBRE highlights a 7% jump that's slowing construction and squeezing supply. Less build means tighter rent dynamics.Phoenix's C-Class Comeback – Yardi Matrix notes a 25% surge in C-class pricing. Price discovery is back—and favoring sellers.Miami's Luxury Market Wobbles – NMHC warns of spiking vacancies (15%+). The shine might be fading at the top end.
This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.Here's a question we don't ask often enough:What do you want from life?Not cars. Not bags. Not titles.We're talking about character.In today's heartfelt episode, Mike Brewer challenges professionals—especially those in the multifamily space—to pause and reflect on what truly matters. This isn't about hustle culture or your next acquisition. It's about the internal compass guiding your leadership, relationships, and purpose.We explore:Why intentional reflection trumps reactionHow integrity and resourcefulness shape your professional identityThe danger of letting the world define your valuesWhy deciding what you want changes everythingThe quiet power of focused thought and intentionIf you're in property management, investment, or any corner of the business world, this message is for you. Because the buildings we manage matter—but the people we become matter more.
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