My mission is to tease out Human Potential in the Multifamily Space. We talk about operations, leadership, coaching, marketing, HR, business systems, IT, learning and development, strategy, systems, process, and anything else relevant to Multifamily.
This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.It's August.In multifamily, that means one thing—budget season.For some, that means sending out those long property manager questionnaires.For others, it's feeding data into fancy SaaS tools like REBA Budget—or trusty old Excel.But here's the truth—budget season isn't just about the numbers.It's about time.In this episode, I walk you through a simple but powerful exercise:Identify the top three things that are eating the lion's share of your time (or your team's time).Then, bake the solutions into your 2026 budget—whether that's a digital leasing consultant, automation platform, or any tool that frees your people up to focus on what truly matters: real human connection and higher-value work.When you get that time back, you can reinvest it in areas that create exponential returns for your business.Start now. By the time 2026 rolls around, you'll be running leaner, smarter, and stronger.If this sparked a new way to think about budget season, hit the like button, subscribe, and share this with your team.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!
In today's Five Things You Need to Know in Multifamily, we're talking books, market shifts, and bold moves.I just finished (almost) Barry Diller's Who Knew? — an incredible ride from humble beginnings to industry legend. If you're in leadership, entrepreneurship, or just love a well-told story, this is worth your time.Next, a stat that caught my attention: short-term vacation rentals saw a 12% YoY spike in May while U.S. hotels grew just 2%. This “shadow market” is pulling on hotel performance — and similar competitive pressures are brewing in multifamily.Then, a BizNow headline hit me hard: Commercial real estate investors are done waiting for a rate cut. The ice is thawing. Deals are happening. If you can pencil them, even imperfectly, now might be the time to get in the game and show the market you're serious.We also talk about immersive media in multifamily marketing. Virtual unit tours, drone shots, neighborhood views — all designed to spark emotion. Because we buy with our hearts, then justify with our heads.Finally, the AI arms race is accelerating. Companies like OpenAI are making moves to integrate deeply into business ecosystems — property management included. Sooner than you think, AI could be your competitive edge… or your competitor's.If you want to stay sharp in multifamily, proptech, and leadership — hit Like, Subscribe, and turn on notifications.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!
This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.Budget season is here.If you're in the multifamily world, you know the drill—spreadsheets, forecasts, and those big budget meetings.But here's the thing—most teams focus on dollars before concentrating on time.In this episode, I share one principle that has transformed how I approach budget season in every organization I've been part of. It starts with asking one question:What are the three things eating the lion's share of your time?Once you know, you can target them with technology, process improvements, or wise investment.Consider this in leadership, operational excellence, and building a long-term sustainable business.Whether you're a regional manager, corporate leader, or property-level operator, this approach can free up your time, amplify your impact, and give your team room to breathe.Watch now and rethink how you approach budget season.If this episode helped you, hit the like button, subscribe, and share it with your team.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!
This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.Here are five stories and insights shaping the multifamily industry right now.1. Leadership Mindset:From Vistage—"Be thankful for problems. If they were less difficult, someone else with less ability would have your job." A reminder to embrace challenges as character-builders.2. 401(k) Expansion:President Trump signs an executive order directing agencies to allow private equity, real estate, and crypto investments inside 401(k) plans. If it survives regulatory hurdles, this could release a wave of capital into multifamily and commercial real estate.3. Distressed Assets:Fall Apartment Group in Dallas sends a major portfolio to special servicing—potentially signaling opportunities for discounted acquisitions.4. Major Portfolio Sale:Elm Communities sells 19 properties to Cortland and exits property management. Combined with other recent deals, this could mean the market's “iceberg” is starting to melt.5. Wisdom Worth Sharing:“The reason most people never change is because they're too attached to who they've always been. Change requires death… Reinvention starts with release.”If you want to stay ahead of multifamily trends, hit that like button and subscribe for more leadership and market insights.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!
This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.We're watching the start of a major shift in PropTech.RealPage's acquisition of Rexera signals a wave of mergers and acquisitions that could reshape the multifamily technology landscape. Over the past 3–4 years, PropTech startups have exploded—offering solutions to problems we didn't even know we had. Now, the market is maturing. Consolidation is coming fast.In this episode, I share why this move validates the AI leasing space, how it compares to AppFolio's early Dynasty acquisition, and why owning your data might be the real competitive advantage. I'll also touch on the “arms race” in AI among major property management systems, and how operators can stitch together their own best-of-breed tech stacks—no walled gardens required.If you're in multifamily leadership or curious about where PropTech is headed, this conversation will give you a front-row seat to the trends shaping 2025 and beyond.Like this video? Hit that thumbs-up and subscribe so you don't miss future insights.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!
This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.Home prices are falling.John Burns Real Estate Consulting reports that new home construction is outpacing job creation. That shift is driving builders to slash prices and sweeten incentives to move inventory — especially in the Southeast, Southwest, West Coast, and select middle markets.Here's where it gets interesting for multifamily operators.If these incentives collide with a possible rate cut, we could see first-time buyers, move-up buyers, and even investors re-enter the market in force. That could mean apartment residents giving notice in the fall to buy homes before the holidays.I share why this trend matters, how it could signal a wave of change in multifamily occupancy, and what hyper-local data might tell us before the national numbers catch up.If you're in the multifamily space, this is a development you don't want to ignore.Like, subscribe, and join the conversation.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!
This episode is brought to you by [https://www.ElevateOS.com](https://www.elevateos.com/) —the only all-in-one community operating system.Have you ever stood at the edge of the ocean—or atop a mountain—and just felt awe?Then why don't we feel that same awe when we look at our own lives?In this episode, Mike Brewer invites us to pause. To reflect. And to marvel—not at nature's majesty, but at the unrealized potential in our daily routines. We waste time. We sleepwalk through life. But we don't have to.Here's what this message will stir in you:The quiet danger of living unintentionallyHow awe isn't just for landscapes—it belongs in your habitsWhy routines aren't bad—but aimlessness isWhat it means to be a beneficial presence in the worldThis episode isn't about property management. It's about soul management.
This episode is brought to you by [https://www.ElevateOS.com](https://www.elevateos.com/) —the only all-in-one community operating system.New studio. New city. Same mission.In this episode, Mike Brewer shares a personal story of moving—and uses it as a launchpad to unpack one of the most powerful tools we all have: choice.Inspired by Viktor Frankl's Man's Search for Meaning, this message goes beyond multifamily operations and straight to the heart of leadership, character, and how we navigate adversity.Here's what you'll walk away with:Why the space between stimulus and response is where your power livesHow free will and responsibility intersect in both personal and professional contextsWhy every outcome is shaped by how you choose to respondA timely reminder for multifamily leaders: circumstances don't define you—your response does
This episode is brought to you by [https://www.ElevateOS.com](https://www.elevateos.com/) —the only all-in-one community operating system.Looking for a silver bullet to boost NOI?It's not PropTech.It's not bonuses.It's not commissions.In this episode, Mike Brewer shares the real secret behind lasting operational success: habits, disciplines, and routines. That's it. Boring? Maybe. Effective? Without a doubt.Here's what you'll take away:Why the most profitable properties are boring on purposeHow lazy leadership kills value with short-term bribesWhat it means to codify and measure habitsWhy “throwing money at problems” undermines your team and your NOIHow to reward performance the right way—through thoughtful, intentional systemsIf you're in this business to create value—not chaos—this one's for you.
This episode is brought to you by [https://www.ElevateOS.com](https://www.elevateos.com/) —the only all-in-one community operating system.Looking for a silver bullet to boost NOI?It's not PropTech.It's not bonuses.It's not commissions.In this episode, Mike Brewer shares the real secret behind lasting operational success: habits, disciplines, and routines. That's it. Boring? Maybe. Effective? Without a doubt.Here's what you'll take away:Why the most profitable properties are boring on purposeHow lazy leadership kills value with short-term bribesWhat it means to codify and measure habitsWhy “throwing money at problems” undermines your team and your NOIHow to reward performance the right way—through thoughtful, intentional systemsIf you're in this business to create value—not chaos—this one's for you.
This episode is brought to you by [https://www.ElevateOS.com](https://www.elevateos.com/) —the only all-in-one community operating system.If you're serious about the future of leasing, this is a conversation you can't afford to miss.Mike Brewer sits down with Jacob Carter, founder and CEO of NurtureBoss—a PropTech innovator shaking up the way we think about lead engagement and resident retention in multifamily.With deep roots in software engineering and a sharp eye for scalable solutions, Jacob brings technical chops and visionary thinking to the forefront. Together, we explore:The role of AI in multifamily today and tomorrowHow automation is improving the leasing experience—for teams and residentsJacob's founder journey and leadership insightsWhat's next in PropTech and where smart money is goingThis is more than a buzzword breakdown. It's a peek behind the curtain of one of the fastest-evolving corners of our industry.
This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.The Multifamily landscape is moving fast—and today's headlines prove it.In this August 4 edition, Mike Brewer breaks down the top five industry shifts you need to understand right now. Whether you're operating on the ground or sitting in the C-suite, these trends are reshaping the way we lease, build, and invest.Here's what's making waves:Micro Units Surge – Seattle and Denver see 15% higher yields on small footprints. Could this be the return of density economics?Blockchain-Based Leasing – RealPage says 20% cost cuts are here for the taking. Smart operators are already diving in.Labor Costs Spike – CBRE highlights a 7% jump that's slowing construction and squeezing supply. Less build means tighter rent dynamics.Phoenix's C-Class Comeback – Yardi Matrix notes a 25% surge in C-class pricing. Price discovery is back—and favoring sellers.Miami's Luxury Market Wobbles – NMHC warns of spiking vacancies (15%+). The shine might be fading at the top end.
This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.Here's a question we don't ask often enough:What do you want from life?Not cars. Not bags. Not titles.We're talking about character.In today's heartfelt episode, Mike Brewer challenges professionals—especially those in the multifamily space—to pause and reflect on what truly matters. This isn't about hustle culture or your next acquisition. It's about the internal compass guiding your leadership, relationships, and purpose.We explore:Why intentional reflection trumps reactionHow integrity and resourcefulness shape your professional identityThe danger of letting the world define your valuesWhy deciding what you want changes everythingThe quiet power of focused thought and intentionIf you're in property management, investment, or any corner of the business world, this message is for you. Because the buildings we manage matter—but the people we become matter more.
This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.Let's kick off August with clarity and confidence.In today's episode, Mike Brewer brings you the top five headlines that matter most in Multifamily, plus a fun fact that'll win you trivia points: the Empire State Building has its own zip code—10118.But let's get serious.Here's what's moving the needle in our industry right now:Rent Growth Slows Nationwide – Affordability is the new friction. Yardi Matrix data shows Sunbelt markets softening while the Midwest holds the line.Construction Starts Dip 8% – Input costs are cooling projects. Could this be the reset overbuilt markets like Austin and Atlanta need?Built-to-Rent Booms in Atlanta – 4,000 BTR units are in the pipeline. This isn't just a trend; it's a movement.Cap Rates Rise, Transactions Still Stalled – We're in the messy middle. Buyers wait, sellers hold, and lenders delay the day of reckoning.Vertical Integration Wins – Firms with end-to-end control—from acquisition to operations—are outpacing pure-play third-party managers.This isn't noise. This is signal.
This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.You ever feel like you're just one step behind in the multifamily game?Let's change that—today.In this brand-new series, Mike Brewer pulls back the curtain on the Top 5 Things You Need to Know Today in Multifamily. Inspired by the quick-hits style of major news outlets, we're bringing you actionable insights, fast.Today's fun fact: 40% of renters in 2025 are prioritizing rooftop decks over gyms. Skyline over squats—who knew?Here's what else is moving the needle in Multifamily today:Rooftop Decks vs. Gyms – Why amenities are shifting and what renters really want.Rent Growth in Odd Places – Austin's rent is rising despite a supply glut. Huh?Tech That Seals the Deal – Smart locks and high-speed internet are behind 20% of re-signings.AI Chatbots at Work – 30% of resident inquiries are now AI-handled. That's not a trend—it's a transformation.Construction & Capital – Costs are dipping while $200B in loans mature. Are we teetering on a wave of distress?Want to stay sharp in a shifting market? You're in the right place.
In today's episode, Mike Brewer reviews The Seeds of Greatness by Dennis Wheatley, a self-help classic that's been an influential part of the self-help revolution. Mike shares why this book is a must-read, particularly for those just starting their business careers. The Seeds of Greatness focuses on developing character and becoming a beneficial presence in both your professional and personal life. Dennis Wheatley walks you through essential lessons to solidify a strong foundation for success.Mike rates this book an impressive 4.8 out of 5, offering great praise for its actionable advice and character-building wisdom. If you're looking to build a successful career and meaningful relationships, this book should definitely be on your list.
In today's episode, Mike Brewer reviews The Working Genius by Patrick Lencioni, the creator of the Five Dysfunctions of a Team. While Lencioni is known for his groundbreaking business models, Mike feels that The Working Genius falls short in comparison to his other works. This book introduces a model that helps individuals identify their “working genius” and understand team dynamics better, but Mike feels it might be a bit forced and not as impactful as his previous offerings.Is it worth reading? Maybe, if you have the time, but if you're a fan of Patrick Lencioni's earlier work, you might find this one a bit underwhelming. Watch or listen to Mike's full review to see why he feels this book doesn't quite measure up.
In this episode, Mike Brewer reviews The Bezos Blueprint: Communicating Secrets of the World's Greatest Salesman by Carmen Gallo. This book dives deep into the communication strategies used by Jeff Bezos, offering invaluable lessons for anyone wanting to improve their personal or organizational storytelling. Mike shares actionable insights and key takeaways, highlighting how this book can transform the way you approach both sales and communication. Highly applicable and easy to implement, The Bezos Blueprint is a must-read for anyone looking to elevate their storytelling and sales approach.
Welcome to another quick episode of the Multifamily Collective! Today, Mike Brewer shares his thoughts on how SEO (Search Engine Optimization) is evolving in the multifamily industry and beyond. After listening to insightful podcasts like Multifamily Marketing Today and Tiff Talks Tech, Mike noticed a shift in the landscape of digital marketing.The future of SEO is not about marketing to humans directly—it's about marketing to digital agents that are powered by AI and algorithms. These digital agents will curate, analyze, and present content tailored to individual preferences, narrowing down the choices for consumers, like Mike, making decisions on their behalf.
This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.Welcome to another episode of the Multifamily Collective! Today, Mike discusses the future of AI-powered agents and their impact on both the workforce and consumers. As businesses and individuals adapt to AI's growing role, agents built on large language models (LLMs) are set to change how we approach work, research, and even creativity.Mike draws an intriguing parallel between the introduction of horsepower in cars and how the word “agent” is helping to ease the adoption of AI-driven technologies today. In both cases, we use familiar terminology to make the unfamiliar more accessible. The same is true with AI agents—an LLM is now taking the role of a trusted assistant or co-pilot, and this change will likely impact both enterprises and consumers.Key Takeaways:AI agents powered by LLMs are transforming the way we work and interact with consumers.The adoption of AI technologies is being made easier by using familiar terms like agent.Just as horsepower made it easier to understand car engines, agents help simplify complex AI systems.The world is moving fast, and as AI agents continue to evolve, the lines between human assistants and artificial intelligence will blur. Don't miss out on staying ahead of the curve and embracing these changes!Don't forget to like, comment, and subscribe for more on the latest in tech and leadership!
This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.I've learned that clarity breeds trust, but a lack of transparency breeds mistrust. Today, let's talk about the one thing that can make or break your team's trust in you.In this episode of the Multifamily Collective, Mike Brewer explores a critical aspect of organizational culture: mistrust and how it often stems from a lack of transparency and clarity. If your team doesn't understand your intentions, expectations, or who's responsible for key initiatives, chaos and miscommunication can quickly follow, eroding trust across the organization.So, what's the solution? Clear communication! Mike discusses how crystal-clear directives and transparent leadership can help build a trust-based culture that drives success. The most important takeaway is that every action, conversation, and decision you make impacts the culture you're creating, and trust is at the heart of it.Clarity breeds trust, and trust is the foundation of a strong culture.A lack of transparency creates confusion and undermines team morale.Every interaction and decision contributes to the organization's culture.If you want a high-performing team and a cohesive, positive culture, make clarity your #1 priority. Tune in to hear more about how transparent leadership can transform your team dynamics and drive success.Don't forget to like, comment, and subscribe for more leadership insights!
This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.Ever been caught in the trap of broken systems and deafening silence from customer service?In this episode of the Multifamily Collective, I'm on the road—literally—sharing a raw and real personal experience. My wife and I are trying to lease a single-family rental home in Atlanta through a massive institutional landlord. Two weeks in, lease signed, money ready... and still no keys.Why?Because their internal systems are a mess.Automated emails, voicemails into the void, and a leasing pipeline that would make any seasoned multifamily operator cringe. I'm not here to bash a brand. I'm here to spotlight a serious problem—one that's costing them money and eroding trust.If you lead in the Multifamily or PropTech space, you need to hear this. Bad tech + bad process + no accountability = broken business.We've got to be better.This industry deserves it.Smash that Like button and Subscribe if you believe in fixing what's broken and leading with purpose.
Ever wonder what it takes to lead in PropTech while staying deeply rooted in Multifamily operations?In this episode, I sit down with Annie Laurie McCulloh—newly minted COO at Reba and a true multifamily veteran—for a front-row seat into her incredible journey from applied mathematics to mastering both the operations and tech sides of real estate.We talk real-world insights.What it's like being the “translation layer” between data scientists and leasing teams. Why healthy tension in a boardroom is essential for innovation. And how AI isn't just a buzzword—it's quickly becoming the silent engine behind better decisions in our space.Annie also shares how intellectual curiosity fuels her leadership, the importance of pulling people up around you, and what success at Reba looks like in the next 12 to 18 months.Trust me, this one's packed with wisdom you'll carry into your next meeting.Like this content?Smash that
This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.Are we entering a war on team members in Multifamily?In this episode of the Multifamily Collective, I share my take on what's happening behind the scenes as return-to-office mandates tighten and AI steps in to compete for roles once reserved for humans.Many employees are still operating like it's 2021 — expecting premium wages, remote perks, and enhanced benefits. But markets shift. Supply gets absorbed. Talent pipelines overflow.We're seeing CEOs at Starbucks and JP Morgan put their foot down. AI is getting the first shot at new jobs. And in Multifamily, centralization and PropTech are rapidly changing how we staff our teams — from corporate offices to onsite teams.This isn't about fear. It's about awareness. If you lead in this space, you'd better know where the puck is headed.If you found this conversation helpful, hit that like button and subscribe for more leadership insights from the front lines of Multifamily and PropTech.
You and I both know it — the future of Multifamily hinges on connectivity, transparency, and simplicity.In this episode of the Multifamily Collective, we're coming to you live from Apartmentalize 2025 in Las Vegas with Jared Sanders, President of CBX Connect. Jared brings decades of experience with giants like AT&T, T-Mobile, and RealPage — and today he's on a mission to simplify internet network management for Multifamily operators.We unpack the truth about Bulk Internet, Managed Wi-Fi, and the looming bandwidth boom. Jared lays out why your residents expect instant, always-on connections — and how AI-driven homes are changing the game faster than you think.If you're a Multifamily operator, asset manager, or PropTech leader who wants to stay ahead of the curve without overpaying for services you don't need (yet) — you'll want to hear this.Pull up a chair and join the conversation.Like what you hear?Hit that Like button.Subscribe for more raw, real Multifamily leadership insights.Let's keep building better communities — together.
Ever feel like life won't stop throwing punches? You're not alone — and you're not powerless.In this episode of Multifamily Collective, Mike Brewer reminds us of a simple truth: adversity is a brutal teacher, but gratitude is the ultimate antidote.When the world feels heavy — when setbacks, surprises, and self-inflicted wounds pile up — Mike shares one practical, powerful habit that grounds you: the gratitude walk.Step outside.Feel the sun.Remember how far you've come.Honor the battles you've survived — and the lessons that built your leadership.This message isn't just about personal growth. It's about showing up better for your teams, your residents, and your communities. Gratitude shapes leaders worth following.If today feels hard, lace up your shoes. Take the walk. Thank the struggle. Use it to fuel what comes next.If this resonates, hit Like and Subscribe. Stay connected for more insights on Multifamily, PropTech, and resilient leadership.
Forget everything you thought you knew about SEO.The game has changed—and it's called AEO: Answer Engine Optimization.In this episode of the Multi-PM Collective, I break down something I spotted at NAA's Apartmentalize Conference that's about to reshape Multifamily marketing. AEO isn't just a new acronym—it's a new mindset. One where AI engines like ChatGPT, Claude, and Anthropic are replacing traditional search.Prospects aren't Googling “apartments in Atlanta” anymore.They're asking for one inside an AI.And the smart players? They're optimizing their content—every property page, every piece of metadata, every image schema—to show up as the answer in that prompt.The kicker? You don't need to pay overpriced ILSs to win this game.You just need the right strategy and a website that's built for the prompt-driven future.I'm not knocking the ILS model. I'm just saying the future belongs to those who don't have to rely on it.
Ever dreamed of marketing your Multifamily communities with the flair of a Hollywood trailer?You're not alone.In this episode of the Multifamily Collective, I unpack a powerful vision that's no longer just a dream. Artificial Intelligence is now capable of producing cinematic-quality videos—on the fly—of your apartments, common areas, and neighborhoods. And it gets better...Imagine this: the moment a resident submits their notice to vacate, your system springs into action. AI identifies a prospective renter, creates a stunning, emotionally compelling video of the available unit, and delivers it directly to that prospect—all without human hands touching a thing.This isn't science fiction. It's happening now.And if your marketing or IT department has the muscle, you don't need to outsource it. You can build it in-house. Fully choreographed. Fully automated. Fully cinematic.Emotion sells. AI delivers. Let's put the two together.
We're all talking about artificial intelligence in Multifamily. Efficiency. Automation. Cost savings. But what if we're missing the real story?In this episode of the Multifamily Collective, I explore how AI isn't just a tech tool—it's a gateway. A path to deeper connection, real presence, and actual human engagement in our communities.Forget about screens and distractions. Picture an office where the noise is gone. Where you don't just fix problems—you feel people. You connect. You listen. That's the future AI is building.Yes, AI will streamline operations. Yes, it will enhance PropTech infrastructure. But the true value? Giving your team the time and mental space to show up fully—with empathy, focus, and authenticity.People will pay double—double—for that kind of presence.So the question isn't, “How efficient can AI make us?”It's, “What kind of human experience can it unlock?”Let's rethink the real power of artificial intelligence in Multifamily.If this episode struck a chord, like and subscribe to stay connected to the conversation.
We've all heard it before—location, location, location. But what if that's only part of the story?In this episode of Multifamily Collective, Mike Brewer returns fresh from Apartmentalize 2025 to unpack a timeless truth... with a modern twist. It's no longer just about where your asset sits or even who's running it—it's about how you amplify both with AI.Mike lays out the evolving equation of success in the multifamily space:Location. People. AI.Yes, artificial intelligence is the new lever for unlocking efficiency, boosting performance, and freeing up your team to do what matters most—building real relationships.If you're in leadership, investing in PropTech, or just trying to stay one step ahead in the multifamily space, this is one conversation you'll want to catch.Like what you hear? Tap the thumbs up, subscribe to the channel, and join the conversation in the comments below. Your voice helps shape the future of our industry.
This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.I just learned something game-changing for landlords at Apartmentalize 2025: a federal appeals court ruling that could help property owners reclaim millions lost due to eviction moratoriums!#EvictionBan #LandlordRights #Apartmentalize2025I've got the scoop on how this lawsuit might bring relief to property owners and why you should pay attention.In today's episode of the Multifamily Collective, Mike Brewer dives into a major legal update that came out of Apartmentalize 2025 during the opening session. A federal appeals court ruling now allows landlords' lawsuit over eviction bans to move forward. Here's what this means for property owners, especially those who were impacted by the eviction moratorium during the pandemic.The court decision, handed down on Friday, denies a request for a full court hearing, leaving the door open for landlords to seek potential claims against the federal government. This lawsuit stems from the Biden administration's eviction moratorium that handcuffed landlords from evicting residents who couldn't pay rent, or in some cases, simply refused to.
I just experienced one of the wildest nights in multifamily media—Podcast Palooza V2 was insane!#Day1 at NAA 2025 is here, and I've already got lunch meetings, leadership panels, and AI debates lined up.I've never seen energy like this at NAA—Podcast Palooza V2 set the bar for the entire week!Welcome to a fresh episode of the Multifamily Collective with Mike Brewer, coming to you live from Las Vegas during Day 1 of NAA 2025! In this quick recap, Mike reflects on last night's incredible Podcast Palooza V2, hosted by Multifamily Media Network, and gives us a sneak peek into what's coming on the ground floor of the National Apartment Association's Apartmentalize Conference.
This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.I'm in Las Vegas for Podcast Palooza 2025 and here's what I'm most excited about…#NAA2025 is finally here, and I've got two panels, a podcast celebration, and a message for our industry pros.I've never been more pumped for NAA – and it all starts tonight at the legendary 1923 Prohibition Bar!Description:Welcome to a special on-location episode of the Multifamily Collective with Mike Brewer! We're coming to you from Las Vegas during NAA 2025, and it's time to kick things off with none other than Podcast Palooza at the iconic 1923 Prohibition Bar. This episode is a heartfelt shoutout to the incredible people making this evening possible: Jennifer Carter, Eric Sharp, Justin Dilley, Lindsay Martinez, and all the behind-the-scenes heroes.
This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.Ever wonder if ChatGPT is actually driving real leads to your multifamily communities?Well... it is.In today's episode of Multifamily Collective, I'm sharing a fascinating real-world stat: 28 legitimate inquiries from ChatGPT—right into one of our communities. And not hypothetically. These were clickable, trackable leads driven by AI.This isn't about what's coming. It's what's already happening.In a quick back-and-forth with my friend Kerry Kirby at 365 Connect, we uncovered something that's reshaping how we think about lead gen: AI is already playing a major role in how prospects find your communities.If your site's metadata and schema aren't tight, clean, and SEO-savvy—you're invisible. Full stop.The next generation of leasing isn't human-first, it's AI-assisted. Soon it'll be AI-to-AI.So, is your digital presence ready for that?Tune in, and let's unpack why PropTech and SEO need to be top-of-mind for every multifamily leader right now.
This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.Imagine this...You're no longer selling to a person.You're selling to their agent.In this episode of Multifamily Collective, we explore the next evolution in leasing and customer engagement: the agentic consumer. The prospect of the future won't visit your website or pick up the phone. Their digital proxy—built on years of preferences, behaviors, and interactions—will do it all for them.Mike Brewer's “Virtual Mike” will request tours, compare square footage, evaluate amenities, and present top options—without Mike lifting a finger.This isn't hypothetical. It's imminent.As we build agentic workforces on the operator side, we must also design our systems to engage with consumer agents. That means new workflows, new interfaces, and a new way of thinking about "customer experience."Leasing will soon be agent-to-agent.Will your community be ready?
This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.By 2028, nearly 70% of customer service interactions will be handled by AI.Not humans. Not call centers.Agents.In this episode of Multifamily Collective, I unpack a recent report from Cisco forecasting a massive shift: agentic AI will handle 68% of all customer service and support touchpoints globally. And here's the kicker—you won't even know you're talking to a bot.But that's just one side of the coin.The other side? You will have an agent too.Your digital proxy—built from years of behavior, interactions, preferences, and voice commands—will engage on your behalf. Think beyond Alexa, Siri, or Google Home. Think Digital Mike negotiating lease terms, booking a tour, or curating offers—without you lifting a finger.This isn't theory. It's already here. And it's moving fast.Multifamily operators must prepare for a world where leasing, service, and support are shaped not by people—but by agents talking to agents.Are you planning for that world?
This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.We're not preparing for the future.We're living in it.In today's episode of Multifamily Collective, we build on yesterday's conversation about agentic workforces and agentic consumers—where AI agents execute strategy, make decisions, and negotiate outcomes. Now the conversation turns to us—the humans.The session title I'm working on?“From Operators to Orchestrators: Reskilling Humans for the Agentic Era.”Because here's the deal:You're no longer the one doing the work.You're the one orchestrating it.Your job isn't to outwork the agent—it's to guide the agent, to train it, to set the parameters for your own AI-driven execution engine. But that shift won't happen on accident.It takes upskilling.It takes rethinking your role.It takes knowing what to focus on right now.The agentic workforce is already reshaping multifamily—and the question isn't when, it's how fast.So what are you doing to get ready?
This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations. The leasing agent of the future might not be human.In this episode of Multifamily Collective, we explore a bold new concept: an agentic workforce serving an agentic consumer base. Picture this—Mike AI talking to Jennifer AI to lease an apartment. Human effort replaced by digital efficiency.We're entering an era where digital agents—not just Siri, Alexa, or ChatGPT—but personalized, persistent proxies are negotiating, searching, curating, and interacting on our behalf.It's not science fiction. It's already here.Companies like Google are enabling agent-building ecosystems. The multifamily industry must now ask: Are we ready to support agent-to-agent interactions that drive leasing, service, and support?This isn't about replacing humans. It's about rethinking roles. It's about building systems for digital agents to collaborate—and leaving the human to benefit from the outcomes.We're working on a new session titled “Agents Serving Agents: Preparing for the Rise of the Agentic Workforce and Consumer.” Stay tuned for where and when.
This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.Here's a hard truth…Not everyone wants wine down Wednesdays.In today's episode of Multifamily Collective, we dig into a decades-old trend making a quiet comeback: cocooning. Back in the late '80s and '90s, people craved solitude. Their homes weren't gathering spots—they were safe havens from the chaos of the world.And now?That need for peace and quiet is louder than ever.So why are we still spending big money on events and amenities that only 10% of residents use?Is it really about resident experience? Or are we building to please ourselves—our optics, our egos, our need for buzz?Maybe the real win is designing for the quiet majority—those who come home to rest, not party. Maybe it's time to stop over-programming and start understanding.Let's rethink what “resident experience” truly means.
This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.Are you still building campaigns for people?That ship is sailing. And fast.In this episode of Multifamily Collective, I spotlight Moshe Crane's brilliant ZAG Newsletter—a must-read for anyone in the multifamily space. His May 13th entry, “The Marketing Shift,” calls out a major trend: the move from in-house marketing teams to outsourced boutique agencies.But that's not where the shift ends.The real sea change? You're no longer marketing to people. You're marketing to AI.As digital agents become proxies for leasing decisions—filtering, recommending, and even negotiating—it's no longer about how well your brand resonates with Mike Brewer. It's about how well your data structure, SEO, and automation speak to Mike's AI.Legacy marketers must retool. Quickly.Because your future customer? Isn't human.If you're not crafting strategies for the digital proxies that now drive search and selection, you're not just behind—you're invisible.
This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.Let me ask you something...Are lenders really standing in the way of centralization in property management?Don Beveridge says yes—at least that's the buzz from AIM 2025. But my experience tells a different story.In this episode of Multifamily Collective, I unpack the clash between lenders' comfort zones and the momentum behind operational redesign—yes, I said redesign, not centralization. Because centralization sounds like a command post, and that's not what this is about. This is about evolving the structure of our teams, tech, and talent to meet modern demands.I take you behind the scenes of a real-world example where we built out 8,000+ units with shared services—and not once did a lender blink. Why? Because asset managers and operators were aligned in the mission to drive efficiency.But now I want to hear from you. Are lenders pushing back in your world?Let's keep the conversation going.
This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.In this episode, Mike Brewer speaks with Mitch Karren, Chief Product Officer at ElevateOS, about the multifamily proptech landscape. They discuss the importance of design, the integration of AI, and the need for effective data privacy measures. Mitch shares insights on how ElevateOS addresses resident needs and enhances the user experience through innovative features and services. The conversation also touches on market trends, the rise of no-code solutions, and the potential for future growth in the industry.Takeaways: -Spring in multifamily signifies a busy leasing season.-Elevator OS is redefining resident engagement in multifamily housing.-Strategic focus is essential for addressing resident needs effectively.-Design plays a crucial role in enhancing user experience.-AI integration can streamline communication and improve service delivery.For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com. Join us to stay informed and inspired in the multifamily industry!
This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.“I love pain.”Not all the time.But enough to know it's where the real growth happens.In this deeply personal and powerful episode of the Multifamily Collective, Mike Brewer shares why pain is not the enemy—it's the education. Drawing from James 1:2–3, Mike unpacks how adversity, trials, and even self-inflicted mistakes serve as reps—the real-world training that forges character, deepens wisdom, and builds the kind of leadership that others are drawn to.You don't get stronger without struggle.You don't build resilience without resistance.And you don't become the leader others need without facing things you never asked for.The question isn't “Why is this happening to me?”It's “What is this building in me?”If you've faced tough seasons in leadership, this is your reminder that pain has purpose—and you're being shaped for something greater.Like, Subscribe, and share this with a leader who's in the fire right now and needs to hear this.
What if your NOI issues aren't about process—but about perspective?In this episode of the Multifamily Collective, Mike Brewer reframes one of the most overlooked truths in property management: your systems are only as strong as the humans running them. We obsess over tech stacks, efficiency metrics, and centralization schemes—but we rarely pause to ask: How are these tools impacting our people?Mike makes the case for a radical mindset shift—from business-first to human-first. Not soft. Not sentimental. But structurally empathetic. He calls for intentional design around the team member experience—because when your employees are seen, heard, and supported, performance soars.Think of your organization as a hub and spoke.Instead of pushing out stress from the center, start pulling insights in from the edges.Design with empathy. Deploy with clarity.And watch both your team—and your outcomes—transform.If this resonates, Like, Subscribe, and share it with someone building property performance from the inside out.
What if excellence wasn't in the spreadsheet—but in your next five minutes?In this powerful episode of the Multifamily Collective, Mike Brewer redefines what it means to lead with excellence in property management. Inspired by Tom Peters, Mike reminds us: excellence isn't about NOI, occupancy, or rent growth—it's about how you show up.It's in:A hallway conversation without distractionYour calm during a crisisThe way you treat a vendor, resident, or investor going through something realYour presence when a teammate needs you mostMicro-moments are where culture is built. And real leadership lives in those moments.Stop chasing excellence in metrics alone. Start cultivating it in your daily interactions—because when you lead with humanity, the numbers will follow.If this resonates, Like, Subscribe, and share it with someone who needs to hear: your next five minutes matter.
What if your next hire is the biggest disaster your property management company has ever seen?In this raw and real episode of the Multifamily Collective, Mike Brewer confronts a truth most operators would rather ignore: we're recycling too much talent—and it's costing us. The Multifamily industry tends to hire from within its own echo chamber, pulling the same people from the same companies over and over again.The result?New hires come with old habits, ingrained assumptions, and rigid opinions.And that friction between "how we did it there" and "how we do it here"?It erodes culture, trust, and performance.Mike offers a different path—one inspired by brands like Apple:Hire from the outside.Look for blank slates.Prioritize potential over past property experience.Great leasing talent might come from luxury retail.Strong service values might be hiding in the hospitality world.It's time to stop defaulting to “easy” and start designing for long-term cultural alignment.The next 12 months are about quality over convenience. Hire like it matters—because it does.Like, Subscribe, and share this with every Multifamily leader making tough hiring calls right now.
If you're leading from behind a desk, you're already behind.In this Multifamily Collective episode, Mike Brewer delivers a clear challenge to every corporate leader in property management: get out of your chair and back to the front line. Not for a site tour. Not for a surface-level check-in. But to actually do the work—to lease, to serve, to solve problems in real time.Mike draws inspiration from the hospitality world, where great hotel managers clean rooms, prep food, and fix problems firsthand. Why? Because perspective drives performance. And if you're not experiencing the reality your team faces, you're not equipped to lead them well.Spend a day in leasing.Handle a service request.Tour with prospects.Feel the friction—and fix it.Real leadership is felt most in the field.If you're serious about supporting your team, this episode is your call to action. Hit Like, Subscribe, and share it with every leader who needs to leave the office and re-enter the business.
In this episode of the Multifamily Collective, Mike Brewer interviews Ted Meyers, a Senior Product Manager at https://https://www.theguarantors.com/ who specializes in developing products for multifamily owner-operators. The conversation delves into Ted's background in advertising and privacy, the challenges of rising insurance premiums in the multifamily sector, and the critical role of renters' insurance. Ted explains the innovative solutions his company offers, including a digital verification process for renters' insurance, and discusses the concept of captive insurance as a risk management strategy for larger operators. The episode concludes with insights on how these developments can benefit property management teams and enhance the renter experience.Takeaways: -Ted's background includes experience in advertising and privacy at Meta.-Insurance premiums for multifamily properties are rising significantly.-Renter's insurance processes are often outdated and inefficient.-40% of renters cancel their insurance policies before lease end.-The Zero Gap program provides essential coverage for renters.-Digital verification simplifies the renter's insurance process.-Captive insurance is complex and suited for larger operators.-Zero Gap offers a plug-and-play solution for smaller operators.-Ongoing monitoring of renters' insurance is crucial for property managers.-Innovative insurance solutions can generate ancillary revenue for operators.For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com. Join us to stay informed and inspired in the multifamily industry!
Ever walk past a problem so many times it just became part of the scenery?In this episode of the Multifamily Collective, Mike Brewer shares a personal story from early in his career—a rusty grill, long neglected, that became invisible to everyone until a regional manager pointed it out. That moment sparked a deeper truth: we don't fix what we no longer see.Mike introduces the concept of Indifferent Spectator Syndrome—a silent killer of property performance and pride. It's the mindset that says, “It's not my job.” But the difference between average and exceptional properties? Ownership.Whether it's the paint on a curb or the caulking around a commode, the teams that treat every detail like it's their name on the building create environments that retain residents, attract prospects, and outperform the market.Customer experience begins with what your team believes about the property.And if they believe they own it, your performance will prove it.Like what you heard?Like, Subscribe, and Share this with someone who needs a reminder: excellence starts with ownership.
When emotion runs high and consequences run deep, there's one question every Multifamily leader should be asking:What does right look like—right now?In this episode of the Multifamily Collective, Mike Brewer challenges leaders to pause and reflect when standing at the crossroads of tough decisions. Whether you're dealing with underperformance on a likable team, a conflict between customer service and operational discipline, or a crisis moment demanding action—clarity starts with this one question.It's not about who's nice.It's not about avoiding conflict.It's about aligning your choice with your mission, vision, and values.Mike shares a real-world example: a team that everyone loves, but whose property is underperforming. Great culture, poor results. The answer? Sometimes, the right thing means changing the people—even when it's uncomfortable.Leadership isn't about what feels good. It's about what is good—for the property, the business, and the people you serve.So next time you face a decision, stop and ask: What does right look like?If this landed for you, Like, Subscribe, and share it with someone facing a tough leadership moment.
Everyone wants to make a splash.But in Multifamily, the real power comes from raindrops.In this episode of the Multifamily Collective, Mike Brewer drops a fresh metaphor that could change how you lead your property teams: monumental outcomes start with micro actions. Whether it's shaving minutes off maintenance resolutions or nudging up your leasing funnel conversion rate by just 1% each week, it all adds up.Drawing inspiration from James Clear's concept of “1% better,” Mike reminds us that momentum isn't built in leaps—it's stacked, drop by drop. Service quality. Leasing efficiency. Culture transformation. Revenue lift. All of it flows from small, consistent improvements.Forget shock and awe.Start managing the raindrops.And watch what compounds.If you're serious about improving your property's performance, this mindset shift is where it starts.Hit Like, click Subscribe, and share this with your team to get them thinking in wins, not just waves.
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