ApartmentHacker Podcast

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.I just learned something game-changing for landlords at Apartmentalize 2025: a federal appeals court ruling that could help property owners reclaim millions lost due to eviction moratoriums!#EvictionBan #LandlordRights #Apartmentalize2025I've got the scoop on how this lawsuit might bring relief to property owners and why you should pay attention.In today's episode of the Multifamily Collective, Mike Brewer dives into a major legal update that came out of Apartmentalize 2025 during the opening session. A federal appeals court ruling now allows landlords' lawsuit over eviction bans to move forward. Here's what this means for property owners, especially those who were impacted by the eviction moratorium during the pandemic.The court decision, handed down on Friday, denies a request for a full court hearing, leaving the door open for landlords to seek potential claims against the federal government. This lawsuit stems from the Biden administration's eviction moratorium that handcuffed landlords from evicting residents who couldn't pay rent, or in some cases, simply refused to.

I just experienced one of the wildest nights in multifamily media—Podcast Palooza V2 was insane!#Day1 at NAA 2025 is here, and I've already got lunch meetings, leadership panels, and AI debates lined up.I've never seen energy like this at NAA—Podcast Palooza V2 set the bar for the entire week!Welcome to a fresh episode of the Multifamily Collective with Mike Brewer, coming to you live from Las Vegas during Day 1 of NAA 2025! In this quick recap, Mike reflects on last night's incredible Podcast Palooza V2, hosted by Multifamily Media Network, and gives us a sneak peek into what's coming on the ground floor of the National Apartment Association's Apartmentalize Conference.

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.I'm in Las Vegas for Podcast Palooza 2025 and here's what I'm most excited about…#NAA2025 is finally here, and I've got two panels, a podcast celebration, and a message for our industry pros.I've never been more pumped for NAA – and it all starts tonight at the legendary 1923 Prohibition Bar!Description:Welcome to a special on-location episode of the Multifamily Collective with Mike Brewer! We're coming to you from Las Vegas during NAA 2025, and it's time to kick things off with none other than Podcast Palooza at the iconic 1923 Prohibition Bar. This episode is a heartfelt shoutout to the incredible people making this evening possible: Jennifer Carter, Eric Sharp, Justin Dilley, Lindsay Martinez, and all the behind-the-scenes heroes.

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.Ever wonder if ChatGPT is actually driving real leads to your multifamily communities?Well... it is.In today's episode of Multifamily Collective, I'm sharing a fascinating real-world stat: 28 legitimate inquiries from ChatGPT—right into one of our communities. And not hypothetically. These were clickable, trackable leads driven by AI.This isn't about what's coming. It's what's already happening.In a quick back-and-forth with my friend Kerry Kirby at 365 Connect, we uncovered something that's reshaping how we think about lead gen: AI is already playing a major role in how prospects find your communities.If your site's metadata and schema aren't tight, clean, and SEO-savvy—you're invisible. Full stop.The next generation of leasing isn't human-first, it's AI-assisted. Soon it'll be AI-to-AI.So, is your digital presence ready for that?Tune in, and let's unpack why PropTech and SEO need to be top-of-mind for every multifamily leader right now.

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.Imagine this...You're no longer selling to a person.You're selling to their agent.In this episode of Multifamily Collective, we explore the next evolution in leasing and customer engagement: the agentic consumer. The prospect of the future won't visit your website or pick up the phone. Their digital proxy—built on years of preferences, behaviors, and interactions—will do it all for them.Mike Brewer's “Virtual Mike” will request tours, compare square footage, evaluate amenities, and present top options—without Mike lifting a finger.This isn't hypothetical. It's imminent.As we build agentic workforces on the operator side, we must also design our systems to engage with consumer agents. That means new workflows, new interfaces, and a new way of thinking about "customer experience."Leasing will soon be agent-to-agent.Will your community be ready?

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.By 2028, nearly 70% of customer service interactions will be handled by AI.Not humans. Not call centers.Agents.In this episode of Multifamily Collective, I unpack a recent report from Cisco forecasting a massive shift: agentic AI will handle 68% of all customer service and support touchpoints globally. And here's the kicker—you won't even know you're talking to a bot.But that's just one side of the coin.The other side? You will have an agent too.Your digital proxy—built from years of behavior, interactions, preferences, and voice commands—will engage on your behalf. Think beyond Alexa, Siri, or Google Home. Think Digital Mike negotiating lease terms, booking a tour, or curating offers—without you lifting a finger.This isn't theory. It's already here. And it's moving fast.Multifamily operators must prepare for a world where leasing, service, and support are shaped not by people—but by agents talking to agents.Are you planning for that world?

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.We're not preparing for the future.We're living in it.In today's episode of Multifamily Collective, we build on yesterday's conversation about agentic workforces and agentic consumers—where AI agents execute strategy, make decisions, and negotiate outcomes. Now the conversation turns to us—the humans.The session title I'm working on?“From Operators to Orchestrators: Reskilling Humans for the Agentic Era.”Because here's the deal:You're no longer the one doing the work.You're the one orchestrating it.Your job isn't to outwork the agent—it's to guide the agent, to train it, to set the parameters for your own AI-driven execution engine. But that shift won't happen on accident.It takes upskilling.It takes rethinking your role.It takes knowing what to focus on right now.The agentic workforce is already reshaping multifamily—and the question isn't when, it's how fast.So what are you doing to get ready?

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations. The leasing agent of the future might not be human.In this episode of Multifamily Collective, we explore a bold new concept: an agentic workforce serving an agentic consumer base. Picture this—Mike AI talking to Jennifer AI to lease an apartment. Human effort replaced by digital efficiency.We're entering an era where digital agents—not just Siri, Alexa, or ChatGPT—but personalized, persistent proxies are negotiating, searching, curating, and interacting on our behalf.It's not science fiction. It's already here.Companies like Google are enabling agent-building ecosystems. The multifamily industry must now ask: Are we ready to support agent-to-agent interactions that drive leasing, service, and support?This isn't about replacing humans. It's about rethinking roles. It's about building systems for digital agents to collaborate—and leaving the human to benefit from the outcomes.We're working on a new session titled “Agents Serving Agents: Preparing for the Rise of the Agentic Workforce and Consumer.” Stay tuned for where and when.

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.Here's a hard truth…Not everyone wants wine down Wednesdays.In today's episode of Multifamily Collective, we dig into a decades-old trend making a quiet comeback: cocooning. Back in the late '80s and '90s, people craved solitude. Their homes weren't gathering spots—they were safe havens from the chaos of the world.And now?That need for peace and quiet is louder than ever.So why are we still spending big money on events and amenities that only 10% of residents use?Is it really about resident experience? Or are we building to please ourselves—our optics, our egos, our need for buzz?Maybe the real win is designing for the quiet majority—those who come home to rest, not party. Maybe it's time to stop over-programming and start understanding.Let's rethink what “resident experience” truly means.

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.Are you still building campaigns for people?That ship is sailing. And fast.In this episode of Multifamily Collective, I spotlight Moshe Crane's brilliant ZAG Newsletter—a must-read for anyone in the multifamily space. His May 13th entry, “The Marketing Shift,” calls out a major trend: the move from in-house marketing teams to outsourced boutique agencies.But that's not where the shift ends.The real sea change? You're no longer marketing to people. You're marketing to AI.As digital agents become proxies for leasing decisions—filtering, recommending, and even negotiating—it's no longer about how well your brand resonates with Mike Brewer. It's about how well your data structure, SEO, and automation speak to Mike's AI.Legacy marketers must retool. Quickly.Because your future customer? Isn't human.If you're not crafting strategies for the digital proxies that now drive search and selection, you're not just behind—you're invisible.

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.Let me ask you something...Are lenders really standing in the way of centralization in property management?Don Beveridge says yes—at least that's the buzz from AIM 2025. But my experience tells a different story.In this episode of Multifamily Collective, I unpack the clash between lenders' comfort zones and the momentum behind operational redesign—yes, I said redesign, not centralization. Because centralization sounds like a command post, and that's not what this is about. This is about evolving the structure of our teams, tech, and talent to meet modern demands.I take you behind the scenes of a real-world example where we built out 8,000+ units with shared services—and not once did a lender blink. Why? Because asset managers and operators were aligned in the mission to drive efficiency.But now I want to hear from you. Are lenders pushing back in your world?Let's keep the conversation going.

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.In this episode, Mike Brewer speaks with Mitch Karren, Chief Product Officer at ElevateOS, about the multifamily proptech landscape. They discuss the importance of design, the integration of AI, and the need for effective data privacy measures. Mitch shares insights on how ElevateOS addresses resident needs and enhances the user experience through innovative features and services. The conversation also touches on market trends, the rise of no-code solutions, and the potential for future growth in the industry.Takeaways: -Spring in multifamily signifies a busy leasing season.-Elevator OS is redefining resident engagement in multifamily housing.-Strategic focus is essential for addressing resident needs effectively.-Design plays a crucial role in enhancing user experience.-AI integration can streamline communication and improve service delivery.For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com. Join us to stay informed and inspired in the multifamily industry!

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.“I love pain.”Not all the time.But enough to know it's where the real growth happens.In this deeply personal and powerful episode of the Multifamily Collective, Mike Brewer shares why pain is not the enemy—it's the education. Drawing from James 1:2–3, Mike unpacks how adversity, trials, and even self-inflicted mistakes serve as reps—the real-world training that forges character, deepens wisdom, and builds the kind of leadership that others are drawn to.You don't get stronger without struggle.You don't build resilience without resistance.And you don't become the leader others need without facing things you never asked for.The question isn't “Why is this happening to me?”It's “What is this building in me?”If you've faced tough seasons in leadership, this is your reminder that pain has purpose—and you're being shaped for something greater.Like, Subscribe, and share this with a leader who's in the fire right now and needs to hear this.

What if your NOI issues aren't about process—but about perspective?In this episode of the Multifamily Collective, Mike Brewer reframes one of the most overlooked truths in property management: your systems are only as strong as the humans running them. We obsess over tech stacks, efficiency metrics, and centralization schemes—but we rarely pause to ask: How are these tools impacting our people?Mike makes the case for a radical mindset shift—from business-first to human-first. Not soft. Not sentimental. But structurally empathetic. He calls for intentional design around the team member experience—because when your employees are seen, heard, and supported, performance soars.Think of your organization as a hub and spoke.Instead of pushing out stress from the center, start pulling insights in from the edges.Design with empathy. Deploy with clarity.And watch both your team—and your outcomes—transform.If this resonates, Like, Subscribe, and share it with someone building property performance from the inside out.

What if excellence wasn't in the spreadsheet—but in your next five minutes?In this powerful episode of the Multifamily Collective, Mike Brewer redefines what it means to lead with excellence in property management. Inspired by Tom Peters, Mike reminds us: excellence isn't about NOI, occupancy, or rent growth—it's about how you show up.It's in:A hallway conversation without distractionYour calm during a crisisThe way you treat a vendor, resident, or investor going through something realYour presence when a teammate needs you mostMicro-moments are where culture is built. And real leadership lives in those moments.Stop chasing excellence in metrics alone. Start cultivating it in your daily interactions—because when you lead with humanity, the numbers will follow.If this resonates, Like, Subscribe, and share it with someone who needs to hear: your next five minutes matter.

What if your next hire is the biggest disaster your property management company has ever seen?In this raw and real episode of the Multifamily Collective, Mike Brewer confronts a truth most operators would rather ignore: we're recycling too much talent—and it's costing us. The Multifamily industry tends to hire from within its own echo chamber, pulling the same people from the same companies over and over again.The result?New hires come with old habits, ingrained assumptions, and rigid opinions.And that friction between "how we did it there" and "how we do it here"?It erodes culture, trust, and performance.Mike offers a different path—one inspired by brands like Apple:Hire from the outside.Look for blank slates.Prioritize potential over past property experience.Great leasing talent might come from luxury retail.Strong service values might be hiding in the hospitality world.It's time to stop defaulting to “easy” and start designing for long-term cultural alignment.The next 12 months are about quality over convenience. Hire like it matters—because it does.Like, Subscribe, and share this with every Multifamily leader making tough hiring calls right now.

If you're leading from behind a desk, you're already behind.In this Multifamily Collective episode, Mike Brewer delivers a clear challenge to every corporate leader in property management: get out of your chair and back to the front line. Not for a site tour. Not for a surface-level check-in. But to actually do the work—to lease, to serve, to solve problems in real time.Mike draws inspiration from the hospitality world, where great hotel managers clean rooms, prep food, and fix problems firsthand. Why? Because perspective drives performance. And if you're not experiencing the reality your team faces, you're not equipped to lead them well.Spend a day in leasing.Handle a service request.Tour with prospects.Feel the friction—and fix it.Real leadership is felt most in the field.If you're serious about supporting your team, this episode is your call to action. Hit Like, Subscribe, and share it with every leader who needs to leave the office and re-enter the business.

In this episode of the Multifamily Collective, Mike Brewer interviews Ted Meyers, a Senior Product Manager at https://https://www.theguarantors.com/ who specializes in developing products for multifamily owner-operators. The conversation delves into Ted's background in advertising and privacy, the challenges of rising insurance premiums in the multifamily sector, and the critical role of renters' insurance. Ted explains the innovative solutions his company offers, including a digital verification process for renters' insurance, and discusses the concept of captive insurance as a risk management strategy for larger operators. The episode concludes with insights on how these developments can benefit property management teams and enhance the renter experience.Takeaways: -Ted's background includes experience in advertising and privacy at Meta.-Insurance premiums for multifamily properties are rising significantly.-Renter's insurance processes are often outdated and inefficient.-40% of renters cancel their insurance policies before lease end.-The Zero Gap program provides essential coverage for renters.-Digital verification simplifies the renter's insurance process.-Captive insurance is complex and suited for larger operators.-Zero Gap offers a plug-and-play solution for smaller operators.-Ongoing monitoring of renters' insurance is crucial for property managers.-Innovative insurance solutions can generate ancillary revenue for operators.For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com. Join us to stay informed and inspired in the multifamily industry!

Ever walk past a problem so many times it just became part of the scenery?In this episode of the Multifamily Collective, Mike Brewer shares a personal story from early in his career—a rusty grill, long neglected, that became invisible to everyone until a regional manager pointed it out. That moment sparked a deeper truth: we don't fix what we no longer see.Mike introduces the concept of Indifferent Spectator Syndrome—a silent killer of property performance and pride. It's the mindset that says, “It's not my job.” But the difference between average and exceptional properties? Ownership.Whether it's the paint on a curb or the caulking around a commode, the teams that treat every detail like it's their name on the building create environments that retain residents, attract prospects, and outperform the market.Customer experience begins with what your team believes about the property.And if they believe they own it, your performance will prove it.Like what you heard?Like, Subscribe, and Share this with someone who needs a reminder: excellence starts with ownership.

When emotion runs high and consequences run deep, there's one question every Multifamily leader should be asking:What does right look like—right now?In this episode of the Multifamily Collective, Mike Brewer challenges leaders to pause and reflect when standing at the crossroads of tough decisions. Whether you're dealing with underperformance on a likable team, a conflict between customer service and operational discipline, or a crisis moment demanding action—clarity starts with this one question.It's not about who's nice.It's not about avoiding conflict.It's about aligning your choice with your mission, vision, and values.Mike shares a real-world example: a team that everyone loves, but whose property is underperforming. Great culture, poor results. The answer? Sometimes, the right thing means changing the people—even when it's uncomfortable.Leadership isn't about what feels good. It's about what is good—for the property, the business, and the people you serve.So next time you face a decision, stop and ask: What does right look like?If this landed for you, Like, Subscribe, and share it with someone facing a tough leadership moment.

Everyone wants to make a splash.But in Multifamily, the real power comes from raindrops.In this episode of the Multifamily Collective, Mike Brewer drops a fresh metaphor that could change how you lead your property teams: monumental outcomes start with micro actions. Whether it's shaving minutes off maintenance resolutions or nudging up your leasing funnel conversion rate by just 1% each week, it all adds up.Drawing inspiration from James Clear's concept of “1% better,” Mike reminds us that momentum isn't built in leaps—it's stacked, drop by drop. Service quality. Leasing efficiency. Culture transformation. Revenue lift. All of it flows from small, consistent improvements.Forget shock and awe.Start managing the raindrops.And watch what compounds.If you're serious about improving your property's performance, this mindset shift is where it starts.Hit Like, click Subscribe, and share this with your team to get them thinking in wins, not just waves.

Who's your MVP?If that question even crosses your mind, you might already be off track.In this episode of the Multifamily Collective, Mike Brewer delivers a powerful reminder: Multifamily isn't an individual sport—it's a team game. From leasing to asset management, acquisitions to operations, every part of the property lifecycle demands coordination, collaboration, and cohesion.Mike draws a sharp analogy to football: if you only reward the quarterback, the receivers stop running crisp routes. The linemen stop blocking. And pretty soon—everyone loses. The same thing happens in property management when we build around stars instead of systems.The real measure of leadership isn't in identifying your MVP.It's in building a roster that wins together.So if you're leading a team, rethink how you inspire, reward, and align your people.The scoreboard doesn't lie—and it always tells the story of the team.Like, Subscribe, and share this with someone who's ready to coach their team to real Multifamily success.

Too much tech, too many tools, too little clarity.In this episode of the Multifamily Collective, Mike Brewer gets straight to the heart of what's quietly sabotaging team performance and customer experience in property management: complexity.Over the past few years, the Multifamily industry has layered platform on top of platform—AI, automation, centralization, and more—all in pursuit of efficiency. But instead of clarity, we've created chaos. Instead of progress, we've delivered confusion.Mike makes the case for simplicity as strategy, pointing to successful models like Apple—where design, functionality, and user experience all converge into something that's not just sleek, but smart.What would it look like if your team, your residents, and your partners could all say: "I know exactly how this works and why it matters"?That's the power of simplification. And it's the path forward.The next 12–24 months are your chance to scale back the noise and scale up the clarity.If this resonates, hit Like, Subscribe, and share it with a leader who's been drowning in tech fatigue.

AI can schedule tours and answer questions.Sure, that's impressive.But that's not the real breakthrough.In this episode of the Multifamily Collective, Mike Brewer takes us past the surface-level AI buzz and into the real transformative power of artificial intelligence in Multifamily: clean, unadulterated, front-end data.Forget bots that just answer FAQs. Mike argues that AI's true impact lies in eliminating human error and manipulation in the leasing and operations workflow. From prospect to resident, every interaction—application, verification, contract execution, communication, renewals—can be handled by AI with zero friction and total data integrity.Why does this matter?Because for the first time ever, operators will have pure data feeding their systems.Revenue management. Marketing. Asset decisions. Operational strategy.All of it becomes smarter—because the inputs are finally trustworthy.This isn't about replacing leasing teams. It's about building systems that lead to better outcomes—for your team, your residents, and your owners.AI isn't just efficient. It's accurate. And that's where the real power begins.Like what you're hearing?Hit Like, Subscribe, and share this with your RevMan or ops team—it'll change how they think about AI.

The robots are coming to Multifamily—and they're bringing more than just automation.In this bold episode of the Multifamily Collective, Mike Brewer challenges leaders to stop layering AI on top of broken workflows and start thinking like Elon Musk—from first principles. Whether it's agentic AI or humanoid robots like Donna from the Prius Company, the real disruption won't come from efficiency tweaks—it'll come from rebuilding the entire operating model from scratch.Mike shares why simply automating micro tasks is short-sighted, and how true transformation begins when you:Wipe the whiteboard cleanMap your workflows from zero baseRuthlessly eliminate legacy habitsReimagine every customer, employee, and partner journey through an AI lensYou don't get exponential outcomes by making tiny improvements to the past. You get them by blowing up the business model and designing something brand new.This is your invitation to go beyond the buzzwords and actually rearchitect your Multifamily future.Like what you're hearing? Smash Like, click Subscribe, and share this with your most forward-thinking operator.

What if the smartest way to grow your Multifamily company was to build it with fewer people?In this sharp episode of the Multifamily Collective, Mike Brewer revisits a leadership lens every Multifamily operator needs to adopt—C.E.O. Thinking:Automate. Centralize. Eliminate. Outsource.Mike breaks down how this framework isn't just a buzzword—it's a blueprint for how to build faster, leaner, and more resilient Multifamily operations. Whether you're scaling to 5,000 units or just starting out, your competitive edge will come from knowing what to automate, what to centralize, what no longer serves you, and what to hand off to true subject matter experts.He calls out:Why accounting can be 100% outsourcedHow marketing is about to get flattened by cinematic, AI-driven automationAnd why even sacred cows in your organization may need to goThis isn't about eliminating value. It's about removing friction, inefficiency, and unnecessary payroll so your best people can do their best work.Are you building with a CEO mindset? Or are you just running today's playbook in tomorrow's world?Like. Subscribe. Share this with the most forward-thinking person on your team.

"AI won't replace you—someone who knows how to use AI will."You've heard the quote.But in this episode of the Multifamily Collective, Mike Brewer calls it what it really is: a myth.The hard truth?AI will replace jobs in Multifamily.Not just because it can.Because it's already happening—at a speed most leaders aren't ready for.Mike delivers a candid wake-up call to operators, executives, and team members alike: we're not just facing a wave of PropTech—we're already in the undertow. From routine tasks to complex workflows, agentic systems are quietly automating the roles humans used to hold. And the next 18 to 24 months? They'll redefine your org chart.This episode isn't doom and gloom. It's a call to reality and responsibility:Start reskilling nowEmbrace AI in your own workflowsLead your teams into the future with eyes wide openThe landscape of Multifamily is changing. Denial won't protect you. Strategy will.Hit Like, Subscribe, and share this with every leader you know who's still clinging to the “AI won't replace you” myth.

Artificial Intelligence isn't coming. It's already here.In this urgent and eye-opening episode of the Multifamily Collective, Mike Brewer challenges leaders across the Multifamily landscape to ask a critical question:Are you building for an AI-first future—or just reacting to it?Most operators are still “sprinkling” AI on top of existing systems. Others are blindly trusting third-party vendors who slap on “AI” without fully integrating true functionality. Meanwhile, the real shift is happening under your nose: your team members are becoming AI-first, even if your organization isn't.From ChatGPT to Zapier workflows to rogue automations—your people are innovating fast.And if you're not upskilling, reskilling, and learning how to lead in a blended human-agentic workplace, you're already falling behind.Mike breaks down:The AI buzzword trapWhy you must become a practitioner before becoming a policymakerHow to guide, govern, and grow your AI-aware team in a responsible, scalable wayThis is the leadership challenge of the next decade. Are you ready?Like, Subscribe, and Share this with a leader who needs to hear it—before AI leaves them behind.

Want to know a little secret about life and leadership in Multifamily?Your life bends to your assumptions.In this powerful episode of the Multifamily Collective, Mike Brewer pulls back the curtain on one of the most important mindset truths: the direction of your life—and your career—follows the assumptions you make about it. Assume negative outcomes? Your mind finds evidence to prove you right. Assume possibility, growth, and impact? Your mind works just as hard to make that your reality.It's not magic. It's how you're wired.Mike also gives a shoutout to the incredible Kelsey Corey and her podcast Meet Your Next Best Hire, a must-listen for anyone hiring, growing, or leading in the real estate and Multifamily world. Make sure you check it out on the Multifamily Media Network.If your assumptions are bold, your outcomes will be too.Subscribe. Like. Share this with someone who's ready to think bigger.

This episode is brought to you by https://www.ElevateOS.com—the only all-in-one community operating system.ElevateOS transforms property management by combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app.It uniquely integrates access control, intercoms, package lockers, and thermostats, reducing app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and discover how they can help you enhance your operations.What if your biggest leadership flaw is something you can't see?In this episode of the Multifamily Collective, Mike Brewer unpacks one of the most dangerous threats to effective leadership: blind spots. These aren't just personal oversights—they're cultural drift, communication gaps, and accountability breakdowns that quietly corrode your Multifamily operation from the inside out.The worst part?You often don't see them until it's too late.Mike offers a powerful solution: build structural feedback loops into your organization. Through daily huddles, weekly check-ins, monthly one-on-ones, and quarterly planning sessions—with real agendas and tight timelines—you create a leadership system that surfaces the truth, invites the voices that matter, and keeps your culture aligned.This isn't about meetings for meeting's sake.It's about using meetings to find what you can't see on your own.Want to stay in touch with your team, your mission, and your blind spots? Watch now.Then hit Like, Subscribe, and share this with the leaders you respect.

This episode is brought to you by https://www.ElevateOS.com—the only all-in-one community operating system.ElevateOS transforms property management by combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app.It uniquely integrates access control, intercoms, package lockers, and thermostats, reducing app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and discover how they can help you enhance your operations.In this conversation, Mike Brewer interviews Clark Ebert about the upcoming Apartmentalize event. They discuss the extensive planning and execution involved in creating educational programs, metrics for success, engagement strategies for attendees, and the impact of technology on the multifamily industry. They also touch on the importance of mentorship and leadership in the industry and the exciting keynote speakers lined up for the event.Takeaways:-Clark Ebert has been planning Apartmentalize for 11 years.-The event includes a rigorous selection process for educational proposals.-Metrics for success go beyond attendance numbers.-Engagement strategies are crucial for first-time attendees.-Keynote speakers include Jay Shetty and Simone Biles.-Technology is reshaping the multifamily industry.-Centralization is becoming a common practice in property management.-Feedback from attendees is collected to improve future events.-Creating collision points for networking is essential.-Mentorship plays a significant role in leadership development.

PropTech? Centralization? AI automation?They're hot topics—but they're not the most overlooked investment in Multifamily today.In this episode of the Multifamily Collective, Mike Brewer lays it out plain and simple: people are the most underinvested resource in our industry. Not platforms. Not processes. Not products. People.From rushed hiring practices to “just fill the seat” mentalities, we've prioritized speed over strategy—and it's killing team performance. Mike challenges the idea that warm bodies are enough, and shows why the real win is in thoughtful, value-aligned, pressure-tested hiring.Whether it's front-line staff or VPs of Ops, your greatest ROI comes from rigorous recruiting, intentional onboarding, and a real commitment to aligning personal purpose with company mission.People aren't plug-and-play. They're your brand, your business, and your biggest bet.Like this reminder?Click Like.Hit Subscribe.And send this to every hiring manager in your organization.

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.Have you heard of the Ford Edsel?If you're under 40, maybe not. But in this episode of the Multifamily Collective, Mike Brewer unpacks the legendary failure that every modern business leader—especially in Multifamily—needs to understand.The Edsel wasn't just a car. It was a case study in how not to launch. Ford designed it for themselves—not for the customer. No market research. No personas. No consumer validation. Just gut instincts and wishful thinking.The result? One of the biggest flops in automotive history.Mike brings this hard truth home for Multifamily professionals: product-market fit matters. Whether you're launching a new property, rolling out PropTech, or crafting a resident experience strategy, skipping the customer lens is business malpractice.You're not Steve Jobs.So do the work.Talk to your customer.Build what they need—not what you think they want.If you're in Multifamily, don't build your next Edsel.Like this lesson?Hit Like.Click Subscribe.And pass this one along to your product and marketing teams.

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.In Multifamily leadership, the loudest voice often wins the room—but it rarely leads it well.In this punchy Multifamily Collective micro-episode, Mike Brewer issues a challenge to quiet leaders: don't overpower the alpha—outthink them. Real leadership isn't about raising your voice; it's about raising the level of the conversation. And that starts with a question.Not just any question.Strategic, catalytic, clarity-building questions like:What assumptions are we making?What if the opposite were true?Who benefits if we're wrong?These questions disarm loud authority. They redirect the room. They elevate dialogue.And they make you the real leader—even if you never raise your voice.Your influence lives in clarity, not volume.Like what you're hearing?Hit Like, click Subscribe, and share this with a quiet leader who's ready to reshape the room.

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.You've been in the room.That meeting where one voice dominates, sucks the oxygen out, and steers the conversation—even if it's headed in the wrong direction.In this Saturday edition of the Multifamily Collective, Mike Brewer takes on a classic challenge in leadership: how to manage the loudest voice in the room—especially when it's the alpha personality with a strong presence and even stronger opinions. But here's the twist: this episode isn't a takedown of big personalities. It's a blueprint for balancing the room so that every voice can be heard—and the best ideas, not just the loudest, guide the way forward.Mike introduces the concept of the “rudder within the rudder”—the quiet, intentional leaders who steer the ship subtly but powerfully by asking well-placed, catalyst questions like:What is the pure definition of the problem we're solving?What assumptions are we making?What if the opposite were true?If you're a quiet leader—or someone navigating a team with strong personalities—this episode equips you to influence outcomes without overpowering the room.Leadership isn't about being louder. It's about being clearer, smarter, and more intentional.Tap Like, hit Subscribe, and share this with the quiet genius on your team.

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.This is it—the final episode of the Thereby Series.And we're ending with one of the most destructive, energy-draining behaviors in any Multifamily organization: victim mentality.In this Multifamily Collective episode, Mike Brewer takes us into the final chapter of “Old Fashioned Leadership: Lessons from the Patio” by David Woods and Brent Douglas. Drawing from lesson six, he unpacks how victim behavior—constant blame, low ownership, endless justification, and emotional martyrdom—sucks the life out of a team.These individuals don't just resist change—they resent it. Every good thing is somehow a problem. Every setback is always someone else's fault. And their behavior acts like a slow poison in your business, wearing down morale, momentum, and mission.But here's the message Mike leaves us with: you can't carry their backpack. Your job isn't to fix them—it's to point them to the tools and put the weight back where it belongs. If they want change, they've got to carry it.If you're a leader in Multifamily, this is a call to clarity. You cannot build a winning culture with victimhood in the room.If this series gave you insight, inspiration, or a sharper edge as a leader—Like, Subscribe, and share it forward. Let's build healthier teams and better businesses.

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.You know the type.They show up late.They ignore the rules.They believe the entire organization exists to serve them.In this no-punches-pulled episode of the Multifamily Collective, Mike Brewer confronts one of the most corrosive forces in any business—entitlement. And he doesn't sugarcoat it.Entitlement isn't just a bad attitude. It's a full-blown organizational cancer. These are the team members who reject accountability, manipulate systems, blame others, and suck the oxygen out of every room they enter. They're defensive. Ungrateful. And exhausting to manage.But this episode isn't about blame—it's about clarity.Mike outlines the critical differences between an entitled individual and someone who leads with a heart of service. One poisons culture. The other builds it. If you're serious about scaling impact, moving fast, and creating outcomes with excellence, you must address entitlement head-on.Spoiler: You won't coach it out of them. You'll waste your time trying.Watch now if you're ready to defend your culture, protect your team, and lead with conviction.If this hits home, give it a Like, hit Subscribe, and share it with someone who needs to hear it.

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.We all know a “Yeah, But” person.They're in the meeting.They're in the loop.And they're draining every ounce of momentum from the room.In this episode of the Multifamily Collective, Mike Brewer calls out the “Yeah, But” mindset—that exhausting habit of defaulting to downside, dismissing ideas, and derailing creative energy in the workplace. These individuals don't just block progress—they breed fatigue, frustrate teammates, and quietly corrode morale.But here's the good news: the antidote is simple.It's the “Yes, And” leader—the person who brings constructive challenge without shutting down creativity. Mike shows how these people keep ideas alive, bring fresh perspective to past failures, and keep teams moving forward with each other—not against.If your Multifamily organization is serious about building a culture of possibility, collaboration, and can-do energy, you need more “Yes, Ands” and fewer “Yeah, Buts.”Watch now to learn how to shift your culture—one sentence, one mindset at a time.If this resonates, hit Like, Subscribe, and share it with someone who's stuck in ‘yeah but' mode.

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.Stress is silent—but its impact in your organization is loud.In this episode of the Multifamily Collective, Mike Brewer turns the spotlight on a different kind of disruptor: the high-stress individual.Not to be confused with high drama—who thrives on chaos—high stress shows up as irritability, anxiety, and overwhelm. These are the perfectionists. The over-committers. The internalizers who run full throttle just to escape the weight pressing on them.But here's the hard truth: stressed people stress people.And when that energy spreads, it derails momentum, fractures team morale, and stalls your operations. Mike unpacks the tension between the fast-moving high-stress personality and the calm, measured presence of someone who is “staid in character.” And more importantly, he offers real solutions—breathing, running, meditation, even stretching—to help leaders and their teams discharge that pressure before it spills over.Because leadership isn't about being stress-free—it's about knowing what to do with stress before it starts hurting others.If you're serious about showing up as a beneficial presence in your Multifamily organization, this episode is your blueprint.Like this?Like the video.Subscribe to the channel.And share this with someone who could use a better way to manage pressure.

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.Have you heard the rumor?There's a Community Boss out there—maybe it's you—who's about to step onto one of the biggest Multifamily stages of the year.In this special Multifamily Collective episode, Mike Brewer shares an exciting opportunity coming out of the Community Boss crew, in partnership with Podcast Palooza 2025 in Las Vegas. Evan is putting out the call for nominations—he's choosing one standout professional from the Multifamily world to join him live on stage for a feature episode of the Community Boss podcast.This isn't just about recognition.It's about celebrating the people who are in the trenches—walking units, checking punch lists, turning over move-ins, and making sure properties shine. The people who show up, lead well, and lift everyone around them. This is your chance to nominate someone who represents what a real community boss looks like.Mike's already putting his nominations in.Now it's your turn.Go to the Community Boss website. Fill out the form. Tell Evan why your nominee deserves the spotlight. Then get ready for Podcast Palooza 2025.Like and Subscribe for more insider updates on what's next in Multifamily.

This episode is brought to you by https://elevateos.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.What's your posture saying about your culture?In today's Multifamily Collective episode, Mike Brewer peels back the curtain on one of the most overlooked drivers of team energy and customer experience: body language.It's not just a posture problem—it's a people performance problem.If you've ever watched a team member slouched at the front desk or dragging through a tour like it's punishment, you've already seen the cost. Low energy isn't neutral—it's contagious. And in Multifamily, where every moment is an opportunity to inspire, influence, or ignite action, body language is speaking louder than you think.Mike walks you through how poor body language can quietly destroy momentum in your business, and why being staid and composed isn't the same as being lifeless. He also breaks down the human side of leadership—how to spot the silent signs of struggle and why it's your responsibility to lean in, ask the right questions, and, when needed, point your people to the help they need.This isn't just about posture—it's about presence.If you're serious about leading with empathy while producing outcomes that matter, this episode's for you.Like what you're hearing?Tap Like.Hit Subscribe.And let's raise the standard in Multifamily, together.

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.Ever worked with someone who turns every task into a five-alarm fire?You're not alone.In this installment of the Thereby Series, Mike Brewer breaks down the exhausting reality of high-drama personalities inside your Multifamily organization. These are the team members who can drain your energy, hijack your time, and turn minor issues into major disruptions. But here's the real leadership challenge: how do you identify these individuals, and more importantly, how do you coach or course-correct them before they derail your team?Mike makes a critical distinction between drama and passion. One demands attention. The other earns it.He unpacks why some people respond with poise—what he calls “staid”—while others react like the world's ending. Drawing on wisdom from Viktor Frankl's Man's Search for Meaning, Mike invites you to pause, reflect, and make choices that strengthen culture rather than fracture it.You'll walk away with practical advice on how to lead these personalities—or help them find a better fit—so your PropTech and Multifamily teams can stay focused, steady, and driven by impact rather than emotion.If you're a leader in the Multifamily space, this is your playbook for protecting team culture while amplifying mission-driven momentum.Like what you heard?Hit that Like button.Smash Subscribe.And let's build better teams, together.

Being late doesn't just waste time — it erodes trust. Let's talk about why being early matters more than you think.Welcome back to the Multifamily Collective!Today, Mike Brewer brings the heat on a topic he's radically passionate about: punctuality.Showing up on time — or better yet, early — isn't just about good manners. It's a direct signal of respect, trust, and personal accountability.Mike shares a powerful story about a new airline CEO who taught his team a lesson they'd never forget — one that translates perfectly to the Multifamily world.Because when team members show up late, when make-readies slip behind schedule, when service promises go unmet — trust breaks down.And when trust breaks down, everything suffers: morale, operations, and the resident experience.If you're a leader who wants to raise the bar on culture, accountability, and excellence, this episode is a must.And don't forget — RSVP now for Podcast Palooza during NAA's Apartmentalize Conference at MultifamilyMediaNetwork.com!If punctuality is a value you're ready to double down on, tap Like and Subscribe. Let's build a culture of trust in Multifamily, together.

Deadlines aren't suggestions. They're fuel for your business engine. Let's get serious about them today.Welcome back to the Multifamily Collective!Today, Mike Brewer tackles a silent killer of progress — missing deadlines.Whether it's a team member, a customer, or a supplier partner, missed deadlines drag your business down and stall momentum.Mike dives into why missed deadlines happen — lack of clarity, lack of urgency, analysis paralysis — and how leaders must respond.You'll learn why setting clear expectations, securing real commitments, and clearing roadblocks is your true job as a leader.Because when the team wins on deadlines, the business wins on growth.If you're serious about leading at the pace the Multifamily and PropTech industries demand today, this episode is a can't-miss.And don't forget — RSVP now for Podcast Palooza during NAA's Apartmentalize Conference at MultifamilyMediaNetwork.com!If this message hit home, smash that Like button and Subscribe. Let's build faster, smarter, stronger Multifamily teams together!

Mistakes aren't the problem — it's repeating them that drags your business down. Let's get after it today.Welcome back to the Multifamily Collective!Today, Mike Brewer celebrates "Mistake Day" — and no, that's not a typo.Mistakes are natural. Mistakes are necessary. But there's a world of difference between using mistakes as data points for growth — and dragging your organization down by making the same mistakes over and over again.Mike shares personal stories and leadership insights on why some team members turn mistakes into education and momentum, while others turn them into anchors.You'll learn how to spot the difference, how to coach with intention, and how to double down on the people who are learning, growing, and accelerating your business.If you're serious about creating a culture that moves fast, learns faster, and wins bigger, this episode is for you.And don't forget — RSVP for Podcast Palooza at the 1923 Club during NAA's Apartmentalize! Grab your spot at MultifamilyMediaNetwork.com!If today's episode gave you a spark, hit Like and Subscribe. Let's keep pushing Multifamily leadership forward, one smart mistake at a time!

Hoverers slow your business down — but they're also asking for help. Let's talk about it today.Welcome back to the Multifamily Collective!Today, Mike Brewer shines a light on a group you probably recognize — the "hoverers" in your organization.These are the team members who constantly seek validation, feedback, and reassurance — and if left unchecked, they can subtly slow your business down.Mike breaks down why hoverers aren't just needy — they're signaling a need for leadership, for teaching, training, mentoring, and coaching.It's not about enabling.It's about inspiring.It's about building character and raising performance standards without letting the team drift into dependency.If you're serious about creating a fast-moving, high-character organization, this episode is critical for your leadership toolkit.And hey — don't forget to RSVP for Podcast Palooza at the 1923 Club in Las Vegas during the NAA's Apartmentalize event. Get your spot locked in at MultifamilyMediaNetwork.com!If you found this message valuable, smash the Like button and Subscribe. Let's build better Multifamily businesses together!

If you're stuck gathering data while others are making moves, you're already behind. Let's fix that today.Welcome back to the Multifamily Collective!Today, Mike Brewer tackles one of the biggest silent killers of momentum in business: overthinking.You know the signs — endless gathering of data, endless meetings, endless delays.Overthinkers create analysis paralysis, stall initiatives, and quietly drag your Multifamily or PropTech business behind the competition.Mike shares why it's critical to coach, teach, train, and mentor your teams out of the overthinking trap.You'll learn how a "ship and iterate" mindset — making a decision, learning from feedback, adjusting quickly — is the key to thriving in today's rapid-fire business environment.If you're serious about keeping pace in a world accelerated by AI and innovation, this episode is your call to action.And don't forget — RSVP today for Podcast Palooza at the 1923 Club in Las Vegas during the NAA's Apartmentalize Conference! Secure your spot at MultifamilyMediaNetwork.com!If you found value today, hit Like and Subscribe. Let's grow and move faster together in the Multifamily and PropTech world!

You can't outrun change with a team stuck at the starting line. Let's fix that today.Welcome back to the Multifamily Collective!Today, Mike Brewer tackles a leadership challenge that's more urgent than ever: the team members who actively do just the bare minimum to get by.You know the type — given 30 days to finish a task, they'll use every single one. In a world where business moves at breakneck speed, that mindset is a liability.Mike unpacks why "good enough" is no longer good enough.He shares why teaching, training, mentoring, and coaching are no longer optional — they're critical.And he explains how to either bring these team members along or make the tough choice to move them out.If you're serious about building a Multifamily organization that can sprint ahead of competitors, this episode is a must-listen.And don't forget — RSVP for the Podcast Palooza at the 1923 Club in Las Vegas! It's happening during the NAA's Apartmentalize conference. Lock in your spot now at MultifamilyMediaNetwork.com!If this message resonates, tap Like and hit Subscribe. Let's grow stronger together in the future of Multifamily, PropTech, and leadership.

You ever notice how one bad attitude can cloud your whole team? Let's fix that today.Welcome back to the Multifamily Collective!Today, Mike Brewer unpacks the hidden drag that constant complainers create inside your organization.These are the folks who walk around with a thundercloud over their heads — raining negativity on your teams, supplier partners, and even your residents.Left unchecked, they pull down morale, damage your reputation, and stifle momentum in ways you can't afford.Mike breaks down the leadership mindset needed to mentor and coach these individuals toward positivity — or, when necessary, gracefully show them the exit.Learn why fostering a positive mental attitude isn't just a “nice to have” — it's critical for scaling success in Multifamily and PropTech leadership today.And don't miss this — RSVP now for Podcast Palooza at the 1923 Club during NAA! Jennifer Carter is pulling together something truly epic this year. You want to be there!If this episode hit home, smash that Like button and Subscribe. Stay plugged into the conversations that are shaping the future of Multifamily, PropTech, and leadership!

Ever handed someone a football and forgot to call the play?In this episode of the Thereby Series, Mike Brewer shares a powerful leadership lesson from his early career — and breaks down one of the most common blockers in the Multifamily business: team members who deliver data without solutions.You've seen it.Someone asks for numbers.You get the numbers.You drop them off like a hot potato.And then… silence.No context.No analysis.No suggestion.Thereby, you stall decision-making and frustrate leaders.Mike explains why simply "handing off the ball" isn't enough. What decision-makers really want is insight. Interpretation. A clear point of view. Whether it's from ops, marketing, HR — whatever seat you're in, if you're asked for something, assume the unspoken ask is: “What do I do with this?”And if you're not offering that, you're not just missing a chance to shine — you're slowing down the team.This one's for anyone looking to level up their critical thinking and grow into the kind of professional who adds value, not just volume.Love real-talk lessons that grow leaders from the inside out?Like the video, subscribe to the channel, and share it with someone who's ready to stop playing pass-the-data and start calling the plays.And if you're into strong coffee and strong culture, check out M&M Coffee over on the site — highly endorsed, deeply caffeinated.

What's one of the biggest drags on your Multifamily business?Low initiative.In this episode of the Thereby Series, Mike Brewer explores what happens when team members — or worse, leaders — show up every day without the fire to get things done.This isn't about having an off day.It's about the pattern of inactivity.The constant need to light a fire under someone just to get the basics done.The teammate who never moves the ball downfield without being told exactly where and how to push.And thereby, your business stalls.Residents feel it.Supplier partners feel it.Investors feel it.And your high-initiative rockstars? They burn out cleaning up the slack.Mike contrasts this with the kind of team members you should be building around — the tigers. The ones who run hard, take ownership, and occasionally need to be reined in because they're moving that fast. You want those people. You need those people. And you've got to protect them from the drag of low-initiative teammates.This episode is a call to action for leaders to coach, mentor, and — when necessary — make the hard call to move on. Because a low-initiative culture is not just slow.It's a liability.Big thanks to the tenacious trio over at The Turnover podcast — a must-listen for anyone serving the Multifamily service side. Subscribe now and catch up!