Podcasts about ewebinar

Chris Erler bootstrapped ComX from €10,000 and unemployment benefits to €20 million in revenue in four years, becoming a first mover in B2B digital sales in Europe. He sold to private equity at multiples he never imagined. Then the company went through insolvency, and he walked away with nothing the second time around.In this episode, Chris and I get into what it feels like when your first company works on the first try, and what that kind of velocity does to you as a person. We talk about how his ego shifted as the money came in, what it was like to go from founder to employee inside a PE structure, and how his body literally broke down from stress he didn't even register. His spine was deteriorating for a year and he was answering Slack messages in a hospital at 11pm before he even acknowledged something was wrong.We also talk about what the insolvency felt like, how failure carries a completely different stigma in Europe than it does in the US, and why he's now building Erler Ventures to help founders scale without burning out along the way.This is a conversation about the full ride: the highs, the exit, the unraveling, and what success actually means after you've been through all of it. If you've ever built something that started taking more from you than it gave, this one is for you._______(01:05) What "doing things differently" meant growing up in Austria(02:30) What drove him to start his first company(05:00) The goal was financial freedom, not a big idea(07:30) It worked on the first try: €20M in four years(10:15) What that velocity felt like emotionally(12:15) "I tried to spend money. I didn't like it."(14:15) The dopamine kick and the ego trap(15:45) The body breaks: hospital at 11pm, answering Slack(18:15) The PE deal changed everything(19:30) "My why was not there, and that crushed me"(22:30) What the exit money actually felt like(24:30) The shift from founder to employee(25:45) Watching ComX go from acquisition to insolvency(28:30) Why failure carries shame in Europe but not the US(32:00) Building Erler Ventures: helping founders not burn out(35:00) "If your body doesn't work, nothing is fun"Show notes:Find show notes of each episode on ProfitLed.fm. Connect with our host:Follow Melissa on LinkedIn where she shares stories & lessons from her founder journey weekly.Connect with Melissa at melissakwan.com and subscribe to  'your founder next door', Melissa's weekly newsletter on what it's like to build a company without an abundance of resources and friends in high places.Follow @themelissakwan on Instagram and YouTube where she shares short videos of business advice and other truth-bomb sound bites.This podcast was brought to you by eWebinar:Find out how you can turn pre-recorded videos into interactive experiences with chat so you can run your demos, onboarding calls, and training sessions on autopilot, 24/7, without being there. Hop into a demo at eWebinar.com, no salesperson required.

Simon Swords bootstrapped Fundipedia for nearly 20 years before selling to FE fundinfo in May 2025. He started in a garden shed with an Ethernet cable and a VoIP phone, ran three businesses at once for years, and eventually landed clients like HSBC, Barclays, and Legal & General. He negotiated the entire life-changing exit himself with his chairman and a ChatGPT subscription, without a corporate broker.In this episode, Simon and I go deep on what it actually costs to play the long game. We talk about the childhood that wired him to push through anything, why he says he would rather have died than given up, and why he cried the day the deal closed.We also get into why he sought therapy after the business was successful, not during the struggle. And why he thinks once you have the money, you're no longer allowed to be sad.This is a conversation about whether the exit actually sets you free, or whether the real work starts after. If you're playing the long game, this one's for you._______(02:00) Why bootstrapping for 20 years was the making of him(07:31) Cumulative childhood trauma and growing up in Dagenham(11:30) Anxiety as a superpower in business(12:59) "I would have rather died than given up"(15:38) Thinking he was having a heart attack on an onboarding call(18:30) His chairman buying him out for a million pounds(20:12) Waking up with the money and the anxiety still there(21:52) The dragon he was chasing for 30 years(23:30) Why most of his therapy came after success, not during(28:30) Running the exit himself with ChatGPT(32:31) What the cry on closing day was really about(34:56) Why once you have money, you're not allowed to be sad(38:30) The friends who anchor him to reality(42:23) The panic attack that made him stop(45:30) His 2026 plan to fill the space the business used to occupy(48:05) What he's most proud ofShow notes:Find show notes of each episode on ProfitLed.fm. Connect with our host:Follow Melissa on LinkedIn where she shares stories & lessons from her founder journey weekly.Connect with Melissa at melissakwan.com and subscribe to  'your founder next door', Melissa's weekly newsletter on what it's like to build a company without an abundance of resources and friends in high places.Follow @themelissakwan on Instagram and YouTube where she shares short videos of business advice and other truth-bomb sound bites.This podcast was brought to you by eWebinar:Find out how you can turn pre-recorded videos into interactive experiences with chat so you can run your demos, onboarding calls, and training sessions on autopilot, 24/7, without being there. Hop into a demo at eWebinar.com, no salesperson required.

Hey, it's me again, Melissa, back for Season Three. I'm the cofounder and CEO of eWebinar, and your host here at ProfitLed. This episode is the backstory behind this season's theme: Passion, Profit, and Purpose, and how those three things shift as founders come into financial success.About a year and a half ago, after 14 years as a 3x bootstrapped founder, I hit a wall. I lost my inspiration, my motivation, and somewhere along the way, myself. From the outside, everything looked great. Profitable company, loving partner, life on my own terms. But inside, I was unraveling.What I went through forced me to look at a part of the founder journey we almost never talk about. We spend so much time on growth strategies, marketing hacks, and the numbers, and almost no time on the person running the company. But the most important variable in any startup's success is you. And what you want, what drives you, and what success even means to you doesn't stay fixed. It shifts as you evolve. Your business stays constant and demanding, but you don't.That's what Season Three is about. The conversations we don't have enough of. The ones about what happens after you've built the thing, found some financial security, and look up and ask, now what?If this resonates, and you're curious how other founders have navigated this human journey, this season is for you.Show notes:Find show notes of each episode on ProfitLed.fm. Connect with our host:Follow Melissa on LinkedIn where she shares stories & lessons from her founder journey weekly.Connect with Melissa at melissakwan.com and subscribe to  'your founder next door', Melissa's weekly newsletter on what it's like to build a company without an abundance of resources and friends in high places.Follow @themelissakwan on Instagram and YouTube where she shares short videos of business advice and other truth-bomb sound bites.This podcast was brought to you by eWebinar:Find out how you can turn pre-recorded videos into interactive experiences with chat so you can run your demos, onboarding calls, and training sessions on autopilot, 24/7, without being there. Hop into a demo at eWebinar.com, no salesperson required.

Chris Walker bootstrapped Refine Labs from $3,000 to over $20 million in revenue in three years, becoming one of the most influential voices in B2B marketing. He had the audience, the recognition, and the revenue. Then he walked away from all of it.In this episode, Chris and I go deep on what happens when you do everything you're supposed to do and it still doesn't feel the way you thought it would. We talk about how he rated himself a 2 out of 10 on mental and time freedom while his business was thriving, the self-doubt he carried for 33 years behind a confident public persona, how his sense of identity and purpose shifted as he came into financial success, and why he sold two companies for a fraction of what they were worth to buy back his freedom.We also get into his 10 Dimensions of Freedom framework and how he uses it to make decisions that protect all ten, and what he's building now with ENCODED.ai.This is a conversation about the gap between achievement and fulfillment, and what Chris did to close it. If freedom is a priority for you, this one's for you._____(01:08) What success looked like in Chris's corporate years(04:32) Starting Refine Labs with $3,000 and $62K in student debt(06:30) The freest he ever felt(07:42) When passion turned into proving he was smarter than everyone(09:32) The Success Game: the six-step hamster wheel(14:00) Why believing success requires suffering creates it(17:14) A 2 out of 10 on mental and time freedom(18:35) Realizing $100M in B2B marketing was purposeless(20:42) "This is just who I am"(22:11) The biggest breakthrough of his life(27:30) How self-doubt and public confidence coexist(28:30) Frequency: identity, beliefs, and intentions(31:55) Money as the goal vs. the byproduct(34:30) Why $100 million would never be enough(39:00) Selling Refine Labs equity at 20% of its worth(40:38) Selling his Passetto shares for $18(43:12) The mission behind ENCODED(45:30) Frequency training as a daily practice(47:50) The 10 Dimensions of Freedom(49:42) Isn't life about trade-offs?Show notes:Find show notes of each episode on ProfitLed.fm. Connect with our host:Follow Melissa on LinkedIn where she shares stories & lessons from her founder journey weekly.Connect with Melissa at melissakwan.com and subscribe to  'your founder next door', Melissa's weekly newsletter on what it's like to build a company without an abundance of resources and friends in high places.Follow @themelissakwan on Instagram and YouTube where she shares short videos of business advice and other truth-bomb sound bites.This podcast was brought to you by eWebinar:Find out how you can turn pre-recorded videos into interactive experiences with chat so you can run your demos, onboarding calls, and training sessions on autopilot, 24/7, without being there. Hop into a demo at eWebinar.com, no salesperson required.

Getting users to sign up is the easy part. Keeping them is where most product-led companies fail. Melissa Kwan built eWebinar to $2M ARR without a single full-time employee, but not without learning this lesson the hard way. In this episode, Wes Bush, with Esben Friis-Jensen joining, sits down with Melissa Kwan, cofounder and CEO of eWebinar, to break down what product-led growth actually looks like behind the scenes. They explore why more signups don't solve churn, why customer success is the real growth engine most founders overlook, and how Melissa structured eWebinar around contractors instead of employees to preserve flexibility and focus. Melissa also opens up about founder burnout that did not look like exhaustion, but like a slow loss of inspiration, and the internal work that helped her reset and regain confidence. Along the way, she shares her playbook for building a high-trust founder community through credibility, generosity, and thoughtful curation. Key Highlights: 02:09 - Just Under $2M ARR and a Contractor First Team Model 05:35 - What Changed in the Last 4 to 6 Months, AI Impact and Trials Cut in Half 07:01 - The Biggest Lesson: Customer Success and Onboarding Are the Growth Engine09:22 - Why Product-Led Feels Harder Than Sales-Led, Debugging Without Logs 16:13 - Lifestyle Design as Strategy, Building for Travel and Freedom 26:43 - Burnout Symptoms Founders Miss and Why It Is Not Just Exhaustion 29:30 - The Hoffman Process and Unpacking Self-Doubt 34:11 - “Progress Is Quiet. Winning Is Loud.” and the Mindset Shift to Sustain Momentum41:16 - Building a Founder Community by Giving First and Curating Quality 48:02 - Closing Advice: Retention First, Do Not Neglect Customer Success Resources:

From the archive: This episode was originally recorded and published in 2023. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Melissa Kwan is the Co-founder and CEO of eWebinar, an automated webinar solution that combines pre-recorded video with real-time interactions and live chat to deliver an engaging experience for attendees. Top 3 Value Bombs 1. A healthy relationship with money helps you achieve financial success. 2. Automated webinars free you from repetition and give you back time. 3. Work creatively, not more. Life is bigger than work. Unlock your time using automated webinars; it's like being two places at once - eWebinar.com Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. NetSuite - The #1 AI Cloud ERP — trusted by over 43,000 businesses. If your revenues are at least in the seven figures, get Netsuite's free business guide, Demystifying AI, for free at NetSuite.com/fire! Quo - The #1-rated business phone system on G2 with over 3,000 reviews! Try QUO for free PLUS get 20% off your first 6 months when you go to Quo.com/fire! Quo — no missed calls, no missed customers.

There's a lot of hype around disruption and building a "blue ocean" business:Where you create new, uncontested market space rather than competing head-to-head in existing markets.But here's a reality check: 90% of startups fail and 42% of those fail because they create something nobody wants.Meanwhile, savvy startups are looking for a "purple ocean" — taking proven ideas and applying them to specific verticals.On the latest episode of The High-EQ Founder, I spoke with Melissa Kwan, serial entrepreneur and CEO of eWebinar, who did exactly this by applying existing webinar technology to customer success teams tired of repeating the same demos and trainings.Melissa's been on the entrepreneurial journey for 14 years. Here's what she shared:

It took eWebinar 18 months to go from idea to product launch, then another 36 months to hit $1M ARR; this is the core theme of this season. That's a total of 54 months from incorporation date.You might have read about companies that get to $1M in a year, much less now with AI startups and the world riding that wave. Those are outliers and not the norm. 36 months to $1M is actually the median, even for funded companies.“Normal” is not newsworthy and doesn't get the media spotlight it deserves so you might feel like you're moving too slow even when you're in the right place.On this season finale episode, Melissa and Todd dive into the 12 most shocking surprises on their way to $1M ARR after everything they tried, learned, and failed, which formed the foundation by which they continued to iterate on the business and product.Thank you for tuning into Season 2 of ProfitLed!! Your support is deeply appreciated.If you enjoy this podcast, please consider leaving us a review as that will help us continue to make episodes for you. Takeaways:• Things they thought would have a huge impact, but didn't• Assumptions that made them think they'd get to $1M faster• Things that took a lot more effort and time than anticipated• Why you don't need fancy metrics to prioritize roadmap• Why $1M is not the magic number even though it seems like it isContact ProfitLed Tweet us at @profitledfm. Find show notes of each episode on ProfitLed.fm. Connect with our host Follow Melissa Kwan on LinkedIn where she share stories & lessons from her founder journey weekly. Subscribe to 'your founder next door', Melissa's bi-monthly newsletter on how to build a company without an abundance of resources and friends in high places. Follow @themelissakwan on Instagram and YouTube where she shares short videos of business advice and other truth-bomb sound bites. This podcast was brought to you by eWebinar. Learn more at ewebinar.com and find out how you can turn pre-recorded videos into automated webinars that perform better than a live webinar.Thanks for listening!

When Melissa cofounded eWebinar, she had no idea it was going to be “product-led”. Before becoming an entrepreneur, she had always been in B2B sales and biz dev roles. She was always a sales-led founder as both her previous startups were enterprise SaaS. The word “product-led growth” didn't even exist in her vocabulary!When she ran out of leads to sell to in her network 9 months after launching eWebinar, she asked other founders for help. You can imagine her surprise when she learned that low cost, self-serve SaaS products were sold in a completely different way. Turns out, people don't pick up the phone for $99/month products; they prefer to do their own research and sign up at their own pace.On this episode, Melissa and Todd dive into the 9 most important PLG (product-led growth) lessons learned as they powered through and figured things out by trying everything under the sun from playbooks, experts, and friends.Takeaways:• Marketing strategies that worked, and ones that didn't• Why you should invest in high quality, engaging content• Why customers aren't always your greatest source of info• Hardships and beauty of making a self-serve SaaS startup workContact ProfitLed Tweet us at @profitledfm. Find show notes of each episode on ProfitLed.fm. Connect with our host Follow Melissa Kwan on LinkedIn where she share stories & lessons from her founder journey weekly. Subscribe to 'your founder next door', Melissa's bi-monthly newsletter on how to build a company without an abundance of resources and friends in high places. Follow @themelissakwan on Instagram and YouTube where she shares short videos of business advice and other truth-bomb sound bites. This podcast was brought to you by eWebinar.Learn more at ewebinar.com and find out how you can turn pre-recorded videos into automated webinars that perform better than a live webinar.Thanks for listening!

“This is fine as a lifestyle business.” Says every VC with a slight look of disdain after you pitch them your brilliant idea they don't want to invest in. The industry has given “lifestyle business” such a bad reputation by commonly using it to describe non-venture scalable businesses with less ambitious founders. Only 1% of startups are venture funded, which means the other 99% are bootstrapped and by industry standard, lifestyle businesses. If anything between zero and unicorn is “lifestyle”, I'd happily take it.eWebinar was founded intentionally as a lifestyle business, and that means choosing happiness over revenue for all decisions as it relates to the wellbeing of every team member, product, pricing, customer support, operations…On this episode, Melissa and Todd discuss what a “lifestyle business” is for them, and the things they do to achieve the dream company that gives everyone involved (not just the founders) a great lifestyle.Takeaways:• How the industry and VCs (negatively) perceive lifestyle businesses• Melissa's 10 non-negotiables to happiness that led her to found eWebinar• Intentional decisions we make to achieve our dream lifestyle business• How choosing happiness over revenue impact product, operations and team• The culture we try to create at eWebinar and what it's like to work hereContact ProfitLed Tweet us at @profitledfm. Find show notes of each episode on ProfitLed.fm. Connect with our host Follow Melissa Kwan on LinkedIn where she share stories & lessons from her founder journey weekly. Subscribe to 'your founder next door', Melissa's bi-monthly newsletter on how to build a company without an abundance of resources and friends in high places. Follow @themelissakwan on Instagram and YouTube where she shares short videos of business advice and other truth-bomb sound bites. This podcast was brought to you by eWebinar.Learn more at ewebinar.com and find out how you can turn pre-recorded videos into automated webinars that perform better than a live webinar.Thanks for listening!

Should you “do right by your customers” at the expense of the company, your team, and your own wellbeing? Your answer might be “yes”, until you realize a small change that customers would barely feel could mean instant profitability for your bootstrapped startup.Having said that, hindsight is always 20/20. There are some mistakes that you just have to make yourself, no matter how many warnings you get.On this episode, Melissa and Todd share the five pricing mistakes they made, why they were so costly (including one that would've given them $30k/month overnight), and what they could have done differently.Takeaways:• The pros and cons of not offering annual plans• Why you need to put usage limits on your trial period• Why “being fair” has little to no impact for your customers• Why you shouldn't grandfather and increase pricing across the board• The importance of understanding every cost that drives your platformContact ProfitLed Tweet us at @profitledfm. Find show notes of each episode on ProfitLed.fm. Connect with our host Follow Melissa Kwan on LinkedIn where she share stories & lessons from her founder journey weekly. Follow @themelissakwan on Instagram, TikTok, Twitter and YouTube where she shares short videos of business advice and other truth-bomb sound bites. This podcast was brought to you by eWebinar.Learn more at ewebinar.com and find out how you can turn pre-recorded videos into automated webinars that perform better than a live webinar.Thanks for listening!

Most companies think the answer to more revenue is to sell enterprise, but they aren't aware of the massive hassle and costs that come with going upmarket.There's no such thing as free money. The bigger the deal, the more attention you need to give your customer. The more customizations you offer, the more versions of your product you have to maintain.Many founders think the air is better up there because they think it'll solve their money problems. Spoiler alert: It won't.On this episode, Melissa and Todd discuss all things enterprise sales and why they stayed away from it, and why they think you should too if you have a good thing going with self-serve SaaS.Takeaways:• What we learned from spending a decade selling to big companies• The not-so-hidden costs of enterprise: sales, operations, product• Why going upmarket is not always a path to more revenue• Things you should consider before going upmarketContact ProfitLed Tweet us at @profitledfm. Find show notes of each episode on ProfitLed.fm. Connect with our host Follow Melissa Kwan on LinkedIn where she share stories & lessons from her founder journey weekly. Follow @themelissakwan on Instagram, TikTok, Twitter and YouTube where she shares short videos of business advice and other truth-bomb sound bites. This podcast was brought to you by eWebinar.Learn more at ewebinar.com and find out how you can turn pre-recorded videos into automated webinars that perform better than a live webinar.Thanks for listening!

Hiring is one of the biggest challenges every company faces. For bootstrapped startups, this challenge is even bigger as we have to compete against funded companies and tech giants.Part of building a startup is trial and error, throwing things against the wall to see what sticks. Hiring is no different - it's a learning process that can sometimes get expensive if you don't “fire fast”.On this episode, Melissa and Todd dives into their 5 most costly hiring mistakes, what happened, and what they learned from each experience that helps them better define job requirements and run interviews in the future.Takeaways:• The profile of people startups should never hire• Why marketing agencies can't take a company from 0-to-1• When dev shops make sense (and when they don't)• What “firing fast” means and why it matters for startups• Hard lessons we learned about hiring and firingContact ProfitLed Tweet us at @profitledfm. Find show notes of each episode on ProfitLed.fm. Connect with our host Follow Melissa Kwan on LinkedIn where she share stories & lessons from her founder journey weekly. Follow @themelissakwan on Instagram, TikTok, Twitter and YouTube where she shares short videos of business advice and other truth-bomb sound bites. This podcast was brought to you by eWebinar.Learn more at ewebinar.com and find out how you can turn pre-recorded videos into automated webinars that perform better than a live webinar.Thanks for listening!

eWebinar was built in a silo for 18 months before the first person signed up for a trial. Melissa and her team had no idea if this business would become “real”, and if people were going to pay for the service.On this episode, Melissa and Todd recount stories of when they knew they were onto something, through customer interactions and feedback, outgrowing their marketing website, and hitting scaling issues from increased usage.Takeaways:• Signs of our business business becoming “real” post launch• How customers, marketing, and pricing changed as business grew• Product enhancements we had to do as a result of scaling issues• How growth changed the way we approached the businessContact ProfitLed Tweet us at @profitledfm. Find show notes of each episode on ProfitLed.fm. Connect with our host Follow Melissa Kwan on LinkedIn where she share stories & lessons from her founder journey weekly. Follow @themelissakwan on Instagram, TikTok, Twitter and YouTube where she shares short videos of business advice and other truth-bomb sound bites. This podcast was brought to you by eWebinar.Learn more at ewebinar.com and find out how you can turn pre-recorded videos into automated webinars that perform better than a live webinar.Thanks for listening!

Should founders pay themselves? It's probably the biggest debate in the startup world. Many entrepreneurs believe sacrificing and struggling is necessary to succeed;  that we should put everything towards growth to our own detriment. Here's the truth: being in survival mode isn't the best state for a founder to be in. You can't think, be creative or strategize effectively if you're worried about covering your bills. In fact, not paying yourself could put you on the fast track to burnout. The good news: there is a way to build our businesses while setting ourselves up for financial security. From the idea we go after to the way we fund the business from day 1, we can succeed without sacrificing our own stability. Why is the concept of founders paying themselves so controversial? How do you build a business that feeds the life you want to have? In this episode, I'm joined by 3x bootstrapper, entrepreneur, and CEO of eWebinar, Melissa Kwan. We talk about why you don't have to build a business in survival mode.   Topics Covered; How to put yourself in the healthiest state as a founder  How to choose your business idea thoughtfully  The challenge with “blue sky startups”   Guest Bio Melissa Kwan is a 3x bootstrapper, entrepreneur, host of the Profit Led podcast and co-founder and CEO of eWebinar. She is a digital nomad who believes in life over work, happiness over revenue, and creative work over hard work. To learn more, visit https://ewebinar.com/ and connect with Melissa on LinkedIn.    About Your Host Jayla Siciliano, Shark Tank entrepreneur turned real estate investor, excels in building brands, teams, and products. CEO of a bi-coastal luxury short-term rental company, she also hosts the Seed Money Podcast where she's on a mission to help early-stage entrepreneurs turn their ideas into reality!  Connect: Website: seedmoneypodcast.com Instagram: @jaylasiciliano Subscribe and watch on YouTube @seedmoneypodcast   Please rate, follow and review the podcast on Apple Podcasts and Spotify! Hearing your comments and questions helps me come up with the best topics for the show!   The information in this podcast is educational and general in nature and does not take into consideration the listener's personal circumstances. Therefore, it is not intended to be a substitute for specific, individualized financial, legal, or tax advice.  

If you've been following Melissa on LinkedIn, you'll know that she's a frequent contributor on the platform, sharing lessons and stories from her journey bootstrapping three startups. What you might not know is the backstory of WHY she turned to social selling after running out of leads to sell to.On this episode, Melissa shares her “hacks” of building a content machine starting with taking Justin Welsh's “LinkedIn OS” course, how she experimented with different content styles, and eventually found her own.Wondering if all this effort was worth her time?Hear Melissa dive into the benefits and ROI of spending time writing content, which goes far beyond building an audience who she hopes to one day sign up for eWebinar.Takeaways:• Why I turned to LinkedIn when we ran out of leads• Why your personal brand matters now more than ever• How I went viral on LinkedIn 8 weeks in a row (the good old days!)• 11 “hacks” to build your own content machine and get engagement• The benefits of writing content, social selling, and personal brandingContact ProfitLed Tweet us at @profitledfm. Find show notes of each episode on ProfitLed.fm. Connect with our host Follow Melissa Kwan on LinkedIn where she share stories & lessons from her founder journey weekly. Follow @themelissakwan on Instagram, TikTok, Twitter and YouTube where she shares short videos of business advice and other truth-bomb sound bites. This podcast was brought to you by eWebinar.Learn more at ewebinar.com and find out how you can turn pre-recorded videos into automated webinars that perform better than a live webinar.Thanks for listening!

Spending money on marketing is often not an option for bootstrapped startups, at least not enough to make a meaningful impact.Without an abundance of resources, there's no choice but to get creative.While found-led sales can get you off the ground, your network can exhaust pretty quickly, leaving you with the challenge of figuring out new ways to generate demand.On this episode, Melissa and Todd share the 12 most effective zero-dollar marketing strategies that got eWebinar to $1M ARR.Takeaways:• Why paid marketing should be your last resort• How to create evergreen content that lasts forever• 12 $0 strategies you can steal to grow your own businessContact ProfitLed Tweet us at @profitledfm. Find show notes of each episode on ProfitLed.fm. Connect with our host Follow Melissa Kwan on LinkedIn where she share stories & lessons from her founder journey weekly. Follow @themelissakwan on Instagram, TikTok, Twitter and YouTube where she shares short videos of business advice and other truth-bomb sound bites. This podcast was brought to you by eWebinar.Learn more at ewebinar.com and find out how you can turn pre-recorded videos into automated webinars that perform better than a live webinar.Thanks for listening!

Companies like Amazon and Costco who pride themselves on customer service conditioned consumers (me and you) to think that customers are always right - but, are they?In the faceless world of software, customer demands can be brutal, leading to soul crushing and demoralizing support. Training your customers to respect your team and product sets the foundation for healthy business relationships that make you feel appreciated.On this episode, Melissa and Todd recount customers from hell, the things they did to try and get around paying for the service, and how they dealt with demanding and rude customers.Takeaways:• What happens to your business when the customer is always right• Our customer horror stories and what they did to game the system• How we set expectations for customer relationships• How to deal with customers from hellContact ProfitLed Tweet us at @profitledfm. Find show notes of each episode on ProfitLed.fm. Connect with our host Follow Melissa Kwan on LinkedIn where she share stories & lessons from her founder journey weekly. Follow @themelissakwan on Instagram, TikTok, Twitter and YouTube where she shares short videos of business advice and other truth-bomb sound bites. This podcast was brought to you by eWebinar.Learn more at ewebinar.com and find out how you can turn pre-recorded videos into automated webinars that perform better than a live webinar.Thanks for listening!

15 years ago, Dropbox spread like wildfire with their freemium product and that gave us the impression that free = more users. It deluded companies to think that giving something away for free is a go-to-market strategy, when it's far from that.Giving away something for free has many negative implications that aren't often talked about. The most irritating one being the fact that it attracts the worst customer profiles. The people who are least tech savvy, most time consuming on support, and never end up converting.On this episode, Melissa and Todd share stories about the different campaigns they tried to get users into eWebinar and why removing price friction is one of the worst things you can do for your business..Takeaways:• How price perception affect how people evaluate products • Types of users who have never activated on our platform• Why free users are the worst and suck all your time and energy• Reasons we no longer offer discounts, no exceptions• What happened when we charged more and shortened trial periodContact ProfitLed Tweet us at @profitledfm. Find show notes of each episode on ProfitLed.fm. Connect with our host Follow Melissa Kwan on LinkedIn where she share stories & lessons from her founder journey weekly. Follow @themelissakwan on Instagram, TikTok, Twitter and YouTube where she shares short videos of business advice and other truth-bomb sound bites. This podcast was brought to you by eWebinar.Learn more at ewebinar.com and find out how you can turn pre-recorded videos into automated webinars that perform better than a live webinar.Thanks for listening!

Today on the show, we have Melissa Kwan, CEO and Co-Founder of eWebinar.In this episode, Melissa shares her experience building and scaling eWebinar, a product-led company, and contrasts it with her previous sales-led ventures.We dive into the key differences between sales-led and product-led growth models, specifically how each approach tackles churn and retention.Melissa also opens up about the challenges of bootstrapping a SaaS company, the role of automation in scaling, and how focusing on lifestyle has shaped her business decisions.Mentioned ResourceseWebinar SpacioHomeSpotterHotjar  StripeChartMogulLeah TharinUserpilot    Emeric Ernoult Agorapulse Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

If you have a great product and offer a commission for people to promote it, they'd happily do it and you'd just make money, right? Not so fast…On this episode, Melissa and Todd recount the painful memories of spending $130k on affiliate marketing over 10 months; an experience Melissa considers the “biggest financial mistake she's made in her career”.Takeaways:• Why we jumped into this channel too early• Reasons why this strategy was a colossal failure for us• Why you should stay away from affiliate marketing (for now)• The complexities of affiliate marketing nobody told you about• Things you need in place before affiliate marketing might workContact ProfitLed Tweet us at @profitledfm. Find show notes of each episode on ProfitLed.fm. Connect with our host Follow Melissa Kwan on LinkedIn where she share stories & lessons from her founder journey weekly. Follow @themelissakwan on Instagram, TikTok, Twitter and YouTube where she shares short videos of business advice and other truth-bomb sound bites. This podcast was brought to you by eWebinar.Learn more at ewebinar.com and find out how you can turn pre-recorded videos into automated webinars that perform better than a live webinar.Thanks for listening!

Everyone says you need to measure everything so you can make data-driven decisions on your product. That's exactly the strategy eWebinar DID NOT follow, especially when there's not going to be enough data when you don't have enough users.On this episode, Melissa and Todd shares how they decided on priorities even before having a significant customer base, and the lean process their product team goes through to execute on feature development and roll out.Takeaways: • How we came up with an initial wishlist as a guideline• How we prioritized by listening to customers (but not always)• Why we didn't measure anything nor make data-drive decisions• The process of deciding on features per quarter and executing• Things we do that are significantly different than large companiesContact ProfitLed Tweet us at @profitledfm. Find show notes of each episode on ProfitLed.fm. Connect with our host Follow Melissa Kwan on LinkedIn where she share stories & lessons from her founder journey weekly. Follow @themelissakwan on Instagram, TikTok, Twitter and YouTube where she shares short videos of business advice and other truth-bomb sound bites. This podcast was brought to you by eWebinar.Learn more at ewebinar.com and find out how you can turn pre-recorded videos into automated webinars that perform better than a live webinar.Thanks for listening!

Running a startup is a lot of throwing things against the wall to see what sticks (and what doesn't). The hard truth is, majority of things you do won't work...but you need to do them anyway to find the few things that do.On this episode, Melissa and Todd dives into the 10 go-to-marketing strategies that didn't work for them, why, and what they learned from each one.Takeaways: • Think twice before putting effort into Product Hunt.• Things they wasted too much money on too early.• What they thought would have a huge impact, but didn't.• Should you pay to be in a newsletter with massive reach?• There are a lot of things you think will move the needle, but do they?Contact ProfitLed Tweet us at @profitledfm. Find show notes of each episode on ProfitLed.fm. Connect with our host Follow Melissa Kwan on LinkedIn where she share stories & lessons from her founder journey weekly. Follow @themelissakwan on Instagram, TikTok, Twitter and YouTube where she shares short videos of business advice and other truth-bomb sound bites. This podcast was brought to you by eWebinar.Learn more at ewebinar.com and find out how you can turn pre-recorded videos into automated webinars that perform better than a live webinar.Thanks for listening!

In the last 13 years, Melissa has worked with over 10 marketing agencies/contractors to execute a content strategy. Most couldn't deliver on their promise. It was incredibly frustrating. You may have experienced something similar.The vicious cycle went something like this:→ Hire company experienced in digital marketing for min 3-6 months→ Get proposal of new content strategy because old one was bad→ Technical and content audit, keyword research→ Receive mediocre pieces of content→ Realize company is not a good fit→ Start over after spending $10k+Most writers wrote for the sake of generating more clicks without a deep understanding of our business and customers.  As a result, their content was basic and boring. Most pieces were not written for the advanced business users they wanted to attract.Melissa and Todd finally decided to take back control and learn SEO and content writing from the ground up.Takeaways:• Why marketing agencies suck• The importance of owning your SEO when it's a primary revenue source• Benefits of knowing how SEO and content works• How to own your SEO, and skills required• Companies that can help you on this journeyContact ProfitLed Tweet us at @profitledfm. Find show notes of each episode on ProfitLed.fm. Connect with our host Follow Melissa Kwan on LinkedIn where she share stories & lessons from her founder journey weekly. Follow @themelissakwan on Instagram, TikTok, Twitter and YouTube where she shares short videos of business advice and other truth-bomb sound bites. This podcast was brought to you by eWebinar.Learn more at ewebinar.com and find out how you can turn pre-recorded videos into automated webinars that perform better than a live webinar.Thanks for listening!

Melissa and Todd talks about how they stay super lead as a bootstrapped startup,  how they decide what to and what not to spend money on,  and how to avoid money mistakes they've made in the last few years.Takeaways: •  What "lean" means especially for bootstrapped startups•  The importance of optimizing cost versus being cheap•  What to spend money on (software, people, operations)•  What not to spend money on until absolutely necessary•  Money mistakes they made and how to avoid themContact ProfitLed Tweet us at @profitledfm. Find show notes of each episode on ProfitLed.fm. Connect with our host Follow Melissa Kwan on LinkedIn where she share stories & lessons from her founder journey weekly. Follow @themelissakwan on Instagram, TikTok, Twitter and YouTube where she shares short videos of business advice and other truth-bomb sound bites. This podcast was brought to you by eWebinar.Learn more at ewebinar.com and find out how you can turn pre-recorded videos into automated webinars that perform better than a live webinar.Thanks for listening!

Melissa and Todd talks about how (and why) they leveraged their best customers to sell and market eWebinar by using the language they used to describe value propositions and how the product solves their problems.Takeaways: •  The moment Melissa realized 1on1 sales was never going to cut it•  How to extract the best product marketing language from your customers•  The process of doing customer interviews and deep dives to create a database of marketing language•  Identifying your best customers and creating an "Ideal Customer Profile" (ICP)•  What to do with the content you extract and how to get help•  Why this is the most valuable exercise you can do for your startupContact ProfitLed Tweet us at @profitledfm. Find show notes of each episode on ProfitLed.fm. Connect with our host Follow Melissa Kwan on LinkedIn where she share stories & lessons from her founder journey weekly. Follow @themelissakwan on Instagram, TikTok, Twitter and YouTube where she shares short videos of business advice and other truth-bomb sound bites. This podcast was brought to you by eWebinar.Learn more at ewebinar.com and find out how you can turn pre-recorded videos into automated webinars that perform better than a live webinar.Thanks for listening!

Founder-led sales is the ONLY way to get your startup off the ground. If you can't sell your own product, how can you expect someone else to? On this episode, Melissa digs into why every founder needs to be the first to sell their product, and how anyone can learn how to sell today.Takeaways: •  Where to find your first set of prospects to sell to•  Using sales as a way to talk to customers and get feedback•  Separating good feedback from bad feedback•  Verifying and discrediting assumptions made about the product•  Disconnect between what you're selling and what others think you're selling•  Using objections to prioritize your roadmap•  How anyone can learn how to sell by using Melissa's scriptContact ProfitLed Tweet us at @profitledfm. Find show notes of each episode on ProfitLed.fm. Connect with our host Follow Melissa Kwan on LinkedIn where she share stories & lessons from her founder journey weekly. Follow @themelissakwan on Instagram, TikTok, Twitter and YouTube where she shares short videos of business advice and other truth-bomb sound bites. This podcast was brought to you by eWebinar.Learn more at ewebinar.com and find out how you can turn pre-recorded videos into automated webinars that perform better than a live webinar.Thanks for listening!

Launching eWebinar after 18 months was a huge milestone, but then what? On this episode, Melissa and Todd discuss what it was like to wake up from the dream that if you build it, they'll come. Spoiler alert: That didn't happen.Takeaways:• When reality set in after months of daydreaming• Product assumptions that worked and didn't work• Initial user reactions, the good, the bad, and the ugly• Why the market wasn't as ripe as they thought• Things that went well and things that didn't• Realizing people didn't always understand the solution• What to do when it's going to take way longer to hit profitability than anticipatedContact ProfitLed Tweet us at @profitledfm. Find show notes of each episode on ProfitLed.fm. Connect with our host Follow Melissa Kwan on LinkedIn where she share stories & lessons from her founder journey weekly. Follow @themelissakwan on Instagram, TikTok, Twitter and YouTube where she shares short videos of business advice and other truth-bomb sound bites. This podcast was brought to you by eWebinar.Learn more at ewebinar.com and find out how you can turn pre-recorded videos into automated webinars that perform better than a live webinar.Thanks for listening!

Melissa and Todd dive  into the thrilling and nerve-wracking experience of launching eWebinar's MVP.  While  many people see product launches as the end goal and celebratory occasion, Melissa explains why it's often more stressful instead because that's when the dreams you've sold become reality.They reminisce about getting stuck in a never-ending rabbit hole of features, how frustrated David (CTO) was, and how they ultimately had to choose a launch date just to get the product out the door.  Melissa recounts the fascinating experience of seeing users (webinar attendees) interactive with eWebinar for the first time and the pressure she felt from her startup finally coming to life.Tune in and learn how Melissa got their first trial users on board, and how they ended up converting 85% of those users at the first billing date.Contact ProfitLed Tweet us at @profitledfm. Find show notes of each episode on ProfitLed.fm. Connect with our host Follow Melissa Kwan on LinkedIn where she share stories & lessons from her founder journey weekly. Follow @themelissakwan on Instagram, TikTok, Twitter and YouTube where she shares short videos of business advice and other truth-bomb sound bites. This podcast was brought to you by eWebinar.Learn more at ewebinar.com and find out how you can turn pre-recorded videos into automated webinars that perform better than a live webinar.Thanks for listening!

Melissa and Todd discuss how they established eWebinar's pricing model, focusing on aligning their business strategy with their lifestyle goals and market approach. Melissa shares insights from her past ventures, highlighting her shift towards a product-led strategy to ensure the business supports a hands-off lifestyle, avoiding the demanding nature of sales-led models. Melissa explains why she's against freemium and opted for free trial instead, and the reason they chose a low cost pricing structure to temper customer expectations about service levels.They talk about how eWebinar's automated functionality required a unique pricing model based on the number of active webinars instead of live concurrent attendees, a risk they took as it moved away from traditional webinar software business models. This resulted in challenges and difficulty in explaining their model to prospective customers unfamiliar with automated webinars. Melissa and Todd reflect on the importance of pricing in shaping customer relationships and the need for ongoing adjustments based on usage and user exploitation.Contact ProfitLed Tweet us at @profitledfm. Find show notes of each episode on ProfitLed.fm. Connect with our host, Melissa on LinkedIn, Instagram, and Twitter. This podcast was brought to you by eWebinar.Follow eWebinar: LinkedIn – YouTube – Instagram – Twitter. Visit them online at www.ewebinar.com, and find out more about how you can turn your pre-recorded video into an automated webinar that performs better than a live webinar.Thanks for listening!

When Melissa first went to Todd with the idea of eWebinar, he wasn't immediately convinced the product was solving a much needed problem. She engaged him as a contractor to write the first version of the website which started with competitive research. During that process, he grew passionate about the idea because he identified a gap in the market for a product that could offer a superior automated webinar experience.On this episode, Todd describes the process he went through in doing market research and how he came up with the set of launch features. Melissa and Todd also discuss how they strategically cut things down to speed up their launch date, otherwise they would've been stuck in a perpetual rabbit hole of never-ending development.Contact ProfitLed Tweet us at @profitledfm. Find show notes of each episode on ProfitLed.fm. Connect with our host, Melissa on LinkedIn, Instagram, and Twitter. This podcast was brought to you by eWebinar.Follow eWebinar: LinkedIn – YouTube – Instagram – Twitter. Visit them online at www.ewebinar.com, and find out more about how you can turn your pre-recorded video into an automated webinar that performs better than a live webinar.Thanks for listening!

David, eWebinar's CTO and Cofounder, floated around for 2 years as a fractional CTO before joining the company. Previous to that, he was the cofounder for a New York telecomm startup that raised $10m, but shut down after they failed to find enough traction after 4 years to continue raising capital.Melissa shares David's story and what his mindset was after quitting Microsoft for startup life, and how his beliefs shifted away from gunning for "all or nothing" to "how do I not end up with nothing?"On this episode, Melissa talks about what founders should know when they're pitching an experienced CTO who has an abundance of options, what a top 1% CTO/Cofounder looks like, and how to navigate equity split when they decide to join your team.Contact ProfitLed Tweet us at @profitledfm. Find show notes of each episode on ProfitLed.fm. Connect with our host, Melissa on LinkedIn, Instagram, and Twitter. Thanks for listening!This podcast was brought to you by eWebinar.

Contrary to popular belief, you don't need to have a cofounder to start a company. But, that may work for or against you if you're a business cofounder, depending on whether or not you have the technical chops (or lead on your side) to manage a development team.After two previous startups, Melissa was sick of (not doing a good job) managing engineers and thought she could start eWebinar by hiring a dev shop to build their v1 before outsourcing to a team in Vietnam.That experience was a disaster, but it led her to her now cofounder and CTO, David, who's also her life partner.Melissa shares her perspective on what a great founding team looks like and how to go about convincing people to join you before there's even a product.Contact ProfitLed Tweet us at @profitledfm. Find show notes of each episode on ProfitLed.fm. Connect with our host, Melissa on LinkedIn, Instagram, and Twitter. Thanks for listening!This podcast was brought to you by eWebinar.

Melissa founded eWebinar two months after her last startup (real estate SaaS software) was acquired. This episode is the origin story of eWebinar: how she finally settled on eWebinar vs all the other ideas she had, and why she was determined to bootstrap this startup over raising venture capital.Melissa talks about the importance of choosing an idea/product that makes you happy over what you have experience in and why the traditional model of building a career on top of your education is counter-intuitive.Todd (co-host and COO of eWebinar) tells his story of working with startups that never took off, and why he still decided to take a chance in eWebinar from day one, long before there was a product. He shares insights around what it takes to recruit your first hire who is an experienced, high-paying, seasoned executive.Contact ProfitLed Tweet us at @profitledfm. Find show notes of each episode on ProfitLed.fm. Connect with our host, Melissa on LinkedIn, Instagram, and Twitter. Thanks for listening!This podcast was brought to you by eWebinar.

People think bootstrapping is a financial decision, when it's really a lifestyle choice.  Read that again.In this episode, Melissa talks about the reasons behind choosing to build eWebinar as a lifestyle company and how that shapes every decision they make from how they operate, to who they hire, to company culture.Melissa and Todd discuss the benefits of bootstrapping over venture capital, what it means to run a bootstrapped company, and misconceptions about bootstrapping which include things like: they raise zero capital, founders don't want to give away equity, they have smaller exits...Contact ProfitLed Tweet us at @profitledfm. Find show notes of each episode on ProfitLed.fm. Connect with our host, Melissa on LinkedIn, Instagram, and Twitter. Thanks for listening!This podcast was brought to you by eWebinar.

Melissa Kwan, Co-Founder and CEO at eWebinar, talks about the limitations of Zoom meetings. When it comes to scaling automated content, people fear that they'll lose that personal connection with the audience. However, technologies like eWebinar enable interactive experiences with prerecorded content. Today, Melissa discusses how to retain a prospect's attention. Show NotesConnect With: Melissa Kwan: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Melissa Kwan, Co-Founder and CEO at eWebinar, talks about the limitations of Zoom meetings. When it comes to scaling automated content, people fear that they'll lose that personal connection with the audience. However, technologies like eWebinar enable interactive experiences with prerecorded content. Today, Melissa discusses how to retain a prospect's attention. Show NotesConnect With: Melissa Kwan: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Melissa Kwan, Co-Founder and CEO at eWebinar, talks about the limitations of Zoom meetings. When the pandemic hit, Zoom meetings became the go-to for sales demos. However, Zoom has limitations as a marketing channel, as it forces the customer to fit into a specific time slot and may not always be convenient for them, leading to low attendance rates. Today, Melissa discusses why Zoom calls aren't scalable. Show NotesConnect With: Melissa Kwan: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Melissa Kwan, Co-Founder and CEO at eWebinar, talks about the limitations of Zoom meetings. When the pandemic hit, Zoom meetings became the go-to for sales demos. However, Zoom has limitations as a marketing channel, as it forces the customer to fit into a specific time slot and may not always be convenient for them, leading to low attendance rates. Today, Melissa discusses why Zoom calls aren't scalable. Show NotesConnect With: Melissa Kwan: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Melissa Kwan, Co-Founder and CEO at eWebinar, talks about startup marketing. In today's highly competitive market, establishing trust with customers is challenging. Social selling has emerged as a powerful tool, but it requires a deep understanding of your audience and the content they want to see. Today, Melissa discusses why social selling matters so much. Show NotesConnect With: Melissa Kwan: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Melissa Kwan, Co-Founder and CEO at eWebinar, talks about startup marketing. In today's highly competitive market, establishing trust with customers is challenging. Social selling has emerged as a powerful tool, but it requires a deep understanding of your audience and the content they want to see. Today, Melissa discusses why social selling matters so much. Show NotesConnect With: Melissa Kwan: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Melissa Kwan, Co-Founder and CEO at eWebinar, talks about startup marketing. Prioritization is crucial for startup marketers as they are often limited by time, resources, and budget. However, with all the different marketing channels out there, it's important to evaluate each and prioritize the most effective channels that align with your goals and capabilities. Today, Melissa discusses prioritization for startup marketers. Show NotesConnect With: Melissa Kwan: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Melissa Kwan, Co-Founder and CEO at eWebinar, talks about startup marketing. Prioritization is crucial for startup marketers as they are often limited by time, resources, and budget. However, with all the different marketing channels out there, it's important to evaluate each and prioritize the most effective channels that align with your goals and capabilities. Today, Melissa discusses prioritization for startup marketers. Show NotesConnect With: Melissa Kwan: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Melissa Kwan, Co-Founder and CEO at eWebinar, talks about startup marketing. Before data restrictions and privacy concerns, startup marketing typically involved investing in Facebook ads to drive brand awareness and gain customer insights. Now that Facebook has started to prioritize privacy, building a personal brand to launch a product has become the go-to strategy for smart marketers. Today, Melissa discusses why startup marketing isn't what it used to be. Show NotesConnect With: Melissa Kwan: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Melissa Kwan, Co-Founder and CEO at eWebinar, talks about startup marketing. Before data restrictions and privacy concerns, startup marketing typically involved investing in Facebook ads to drive brand awareness and gain customer insights. Now that Facebook has started to prioritize privacy, building a personal brand to launch a product has become the go-to strategy for smart marketers. Today, Melissa discusses why startup marketing isn't what it used to be. Show NotesConnect With: Melissa Kwan: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ever wondered what it takes to turn a bootstrapped startup into a wild success? Join James and Keith as they sit down with Melissa Kwan, Cofounder and CEO of eWebinar, to talk about the pains of residential real estate and starting/selling prop tech companies. Hear firsthand from Melissa as she shares her fantastic and risky Zillow story and journey from bootstrap to riches. Learn the tricks of the trade in this episode of Real Estate Insiders Unfiltered.   To check out how eWebinar can help you refocus your time follow this link.   For Melissa's full Zillow story go here.   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube - Facebook - LinkedIn - TikTok. Visit us online at realestateinsidersunfiltered.com. This podcast is produced by Two Brothers Creative 2023.

Our guest today is Melissa Kwon, co-founder and CEO of eWebinar. Melissa is a 3x bootstrapper navigating the entrepreneurial world while embracing the digital nomad lifestyle. In our discussion, she talked about finding her authenticity and how that shaped her approach to leadership and entrepreneurship. She explained why the bootstrapping path was a better approach for her than looking for VC funding. We also delved into the unique experiences and challenges of being a digital nomad. Melissa also dispelled some myths and offered valuable insights into building and effectively managing fully remote teams. KEY TAKEAWAYS[02:00] - Melissa Kwon, introduces herself and eWebinar her webinar automation system.[04:00] Melissa shares her experience with her previous startups, the challenges of raising venture capital, the sacrifices required for massive startup growth, and why she decided not to pursue that path.[10:00] - Melissa discusses the fresh approach she took when starting eWebinar with a clear vision compared to her previous startups and why it's vital to her to learn the necessary skills and prioritize ventures that align with her values and happiness.[14:00] - The challenge of going against the traditional model of pursuing skills and career first, and how she learned to detach from ego-driven communities in order to focus on doing what she loves.[17:00] - Melissa talks about transitioning to a digital nomad lifestyle, her experiences in various communities, including in Amsterdam, and offers advice for those considering a digital nomad lifestyle to live more freely[22:00] - Melissa highlights the key traits she looks for in a successful remote team and shares her strategy of empowering team members while swiftly addressing any issues.[30:00] - Melissa describes how eWebinar works and how to get a live demo.[32:00] - Melissa shares the behind-the-scenes of how her travel impacts her professional life, the business expressions that drive her crazy, and the special dish she loves.If you enjoyed this episode, this is an invitation to subscribe so you don't miss any episodes.Contact Dino at: dino@al4ep.comWebsites:al4ep.com or authenticleadershipforeverydaypeople.comeWebinarOther links for Melissa Kwan:LinkedIn: linkedin.com/in/melissakwanAuthentic Leadership For Everyday People / Dino CattaneoDino on LinkedIn: linkedin.com/in/dinocattaneoPodcast Instagram: @al4edp Podcast Twitter:

Prepare to be captivated as we delve into the transformative world of automated webinars with our distinguished guest, Melissa Kwan, the CEO and founder of eWebinar. We're taking you on a deep dive into the exciting realm of digital marketing, exploring how the power of webinars, both live and automated, can revolutionize your business strategy.Ever wondered why webinars hold such a powerful sway in marketing? Our conversation with Melissa explores the psychology behind their effectiveness and unveils the game-changing potential of repurposing content to engage with diverse consumers. We talk about the art of maintaining customer-centricity even in automated webinars, and how auto-responders and chats can ensure seamless customer experiences. From choosing the right platform to scripting for maximum engagement, we leave no stone unturned. Melissa shares insightful tips on promoting automated webinars, the dos and don'ts of creating them, and how they can be harnessed to generate leads and enhance your company's reach. Her tips on leveraging authenticity to create impactful webinars are worth their weight in gold. Brace yourselves to reimagine your digital marketing strategy and give your business the boost it needs.Guest LinksCheck Out eWebinarConnect with Melissa on LinkedInLearn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Get to know Melissa Kwan, our guest on Feisworld Podcast today: Who am I: Cofounder and CEO of eWebinar, third-time bootstrapper, 13 years in startups, previous company acquired in 2019, digital nomad Key Focus: Giving people back their time through webinar automation so they can grow their business without being there 24/7. Find me: Recent podcasts: ListenNotes Email: hello (at) eWebinar.com Website: eWebinar.com LinkedIn: /melissakwan Instagram: @themelissakwan Twitter: @themelissakwan --- Send in a voice message: https://podcasters.spotify.com/pod/show/feisworld/message Support this podcast: https://podcasters.spotify.com/pod/show/feisworld/support

Melissa Kwan is the Cofounder and CEO of eWebinar, an automated webinar solution that combines pre-recorded video with real-time interactions and live chat to deliver an engaging experience for attendees. Top 3 Value Bombs: 1. You need to have a very positive relationship with money to achieve your desire for financial success. 2. Automated webinars can help you be free from doing things you repeatedly do and give you time to do more things. 3. You do not need to work more; instead, work creatively. There are many other things in life that you can enjoy that do not have to be related to work. Visit and unlock your time using automated webinars. Be in two places at once! - eWebinar Website Sponsors: FranBridge: Jon Ostenson, founder of FranBridge Consulting and top 1% consultant, represents the premier source for the best opportunities in the non-food franchise world. Sign up for a free consultation at FranBridgeConsulting.com! Podopolo: The best podcast listening app in the world is here! Visit Podopolo.com, download the app for free, mention John Lee Dumas (my Podopolo username) when you sign up, and start listening now! HubSpot: Learn how HubSpot can help your business grow better and get a special offer of 20% off on eligible plans at HubSpot.com/eof!