Content Amplification Podcast

Are you a business owner struggling to make YouTube work for you? In this episode, Nate Woodbury shares powerful insights on how businesses can use YouTube to generate leads, build authority, and grow their brand—without chasing viral views.

After 155 episodes, it's time to close this chapter. In this heartfelt final episode, I reflect on the journey of The Content Amplification Show—from its start in November 2019 as a solo podcast to its evolution with incredible guests, co-hosting periods, and countless lessons. This isn't goodbye to amplifying content, but rather a pivot to focus on a new passion: marketing automation. I'm retiring this show to give my full attention to The Automation Show, where I'll dive deep into tools, strategies, and systems to help businesses streamline and grow. I share why this shift aligns with my business journey, how content creation will look moving forward, and how automation and amplification can work together to create even greater impact. CHECK OUT THE NEW SHOW - https://pod.co/theautomationshow SUBSCRIBE ON YOUTUBE https://www.youtube.com/bluecowmarketing If you've been a listener, a guest, or part of this journey in any way—thank you. Your support has meant everything. The episodes will remain available for you to revisit, and I hope you'll join me in this new chapter by subscribing to The Automation Show. Links to the new podcast and YouTube channel are in the show notes. Thank you for being part of this incredible journey. Here's to new beginnings!

In this episode, Shaun chats with Chantal Cornelius, founder of Apple Tree Marketing, to dive deep into the emotional side of marketing and why it's the key to building strong customer relationships. Chantal shares insights from her decades of research into what drives buying decisions—hint: it's more than just a product or service! Together, they explore why connecting with your customers on an emotional level creates loyalty that lasts. From understanding the emotional motivators behind buying decisions to building trust at every step of the customer journey, Chantal offers actionable strategies for making meaningful connections with your audience. Tune in to learn: How to uncover what really matters to your customersThe power of emotional language in marketingTips for aligning your sales and delivery teams to create consistent customer experiencesWhy focusing on retention can be more valuable than chasing new clients LinkedIn: https://www.linkedin.com/in/chantalcornelius/ Take the Test: https://appletreeuk.com/Take-the-Test/

In this episode, Shaun sits down with Jacqueline from Behind the Design Co., who shares her transformative journey from a 15-year corporate marketing career to helping creative entrepreneurs build profitable businesses. Jacqueline opens up about her pivot from marketing into interior design and how her experience in both industries inspired her to create a unique program for entrepreneurs who want to turn their hobbies into sustainable businesses. Listen in as Jacqueline reveals her three-pillar framework for success: Mindset Mastery: Why understanding your mindset and overcoming hidden mental blocks can be the game-changer for business growth.Systemizing for Success: How establishing systems and processes can prevent burnout and help solopreneurs work smarter, not harder.Building Supportive Habits: The small but powerful habits that keep businesses running smoothly and allow entrepreneurs to scale. Jacqueline shares practical advice on how to focus your marketing efforts, the power of asking for help, and tips on creating an exceptional client experience. Whether you're just starting out or feel stuck in your business, this episode is packed with actionable strategies to help you grow with intention. Website: https://www.behindthedesignco.com Instagram: https://www.instagram.com/behindthedesignco/   LinkedIn: https://www.linkedin.com/company/behind-the-design/

In this episode, host Shaun Whynacht sits down with Amy and Tim, a husband-and-wife duo who have achieved incredible success in the world of network marketing. Together, they've built a multi-million dollar business while navigating the unique challenges of working as a couple. From Amy's early struggles in network marketing to the pivotal moment that sparked their rise to the top, this episode covers their entire journey. You'll hear how they balanced family life with growing a business, how Tim went from skeptic to supporter, and why they recently decided to take the risk of leaving their established company to start fresh with Farmasi. Plus, Amy and Tim share their top tips for anyone looking to break into network marketing or find success in their own entrepreneurial ventures. Key Takeaways: What network marketing is and how it works.The struggles Amy faced in her early years, and what eventually led to her breakthrough.Tim's transition from doubting husband to supportive partner and full-time business collaborator.The importance of believing in the products you sell and understanding your compensation plan.Tips for balancing marriage, family, and a growing business.Why they recently left their successful company to start a new journey with Farmasi. Timestamps: [00:00] Introduction to the episode and Amy and Tim's background.[02:00] What is network marketing? Amy and Tim explain.[07:30] Amy's 17-year journey in network marketing before her breakthrough.[11:00] Tim's initial doubts and how Amy's growing success changed his perspective.[14:30] Keys to success in network marketing: belief in the product, knowing the comp plan, and setting boundaries.[18:00] Balancing work and personal life: How Amy and Tim manage marriage and business.[23:30] Why they left their established company for a new opportunity with Farmasi.[28:00] Advice for anyone looking to get started in network marketing.[30:00] Closing thoughts and where to find Amy and Tim online. Resources Mentioned: Tim and Amy's Website

In this insightful episode, Shaun Whynacht sits down with LinkedIn expert Scott Aaron to explore how professionals can maximize the power of LinkedIn for client acquisition, lead generation, and business growth. Scott shares his personal journey from running health clubs to becoming a LinkedIn authority, helping professionals leverage the platform for organic growth. With over a decade of experience, Scott breaks down the key steps to optimizing your LinkedIn presence and building meaningful connections without overwhelming your audience with spammy tactics. Key Discussion Points: Scott's Entrepreneurial Journey: From running health clubs to shifting into LinkedIn consulting, Scott shares how he found his niche.Why LinkedIn?: Scott explains why LinkedIn is a must-use platform for business professionals looking for organic growth and how it differs from other social platforms.Profile Optimization: The importance of SEO on LinkedIn and how optimizing your profile with the right keywords can help you stand out.Building the Right Network: Strategies for connecting with potential clients and power partners who will help expand your business.Messaging Without Pitch-Slapping: Scott emphasizes building authentic connections through thoughtful, personalized messaging, not just pitching from the start.Creating Value-Driven Content: Tips on how to educate and inform your audience through engaging content, and why consistent content creation is crucial.Engagement Tips: How to effectively engage with other people's content on LinkedIn and build relationships through authentic interactions.Avoiding Common Mistakes: Scott highlights what not to do on LinkedIn, from using automated software to joining engagement pods that hurt your reputation. Actionable Takeaways: Optimize Your Profile: Embed relevant keywords throughout your profile to improve your search visibility on LinkedIn.Connect with Purpose: Focus on connecting with potential clients and power partners who align with your goals.Engage Authentically: Focus on building genuine relationships by engaging with others' content and being consistent with value-driven content creation. Resources Mentioned: Free LinkedIn Profile Optimizer Tool: Download Scott's free tool to help you optimize your LinkedIn profile here.Upcoming Workshop: Scott's free 5-day challenge, “Amateur to Expert in 5 Days on LinkedIn,” runs from November 4th-8th. Sign up here. Connect with Scott Aaron: LinkedIn: Scott AaronWebsite: scottaaron.net

In this episode, we dive into the world of podcast guesting as a powerful networking and marketing tool for business owners. Our guest, Jessica Rhodes, founder of Interview Connections, shares her insights on how appearing as a guest on podcasts can open doors to new relationships, opportunities, and business growth. Key Topics Discussed: The Overlooked Value of Podcast Guesting: Jessica explains how podcast guesting is not just about reaching a wide audience but also about building relationships with podcast hosts who are often fellow business owners.Starting with Guesting Before Hosting: She advises aspiring podcasters to begin by guesting on other shows to gain experience and confidence before launching their own podcast.Building Genuine Relationships with Hosts: Jessica emphasizes the importance of connecting with podcast hosts before and after the interview to nurture valuable professional relationships.Strategies for Providing Value Without Being Salesy: Learn how to share your expertise and stories in a way that provides value to listeners without turning the conversation into a sales pitch.Choosing the Right Podcasts to Appear On: Insights on selecting podcasts that align with your target audience and business goals to maximize the impact of your guest appearances.The Long-Term Benefits of Podcast Guesting: Jessica discusses how podcast episodes serve as evergreen content that can continue to generate leads and opportunities long after they are published. Guest Bio: Jessica Rhodes is the founder and CEO of Interview Connections, the first podcast booking agency established in 2013. With over a decade of experience in the podcasting industry, Jessica has helped hundreds of entrepreneurs leverage podcast guesting to grow their businesses. She started her entrepreneurial journey as a virtual assistant and quickly saw the potential of podcast guesting as a networking and marketing tool. Connect with Jessica: Website: interviewconnections.comLinkedIn: Jessica Rhodes on LinkedIn (Note: Insert actual LinkedIn URL if available) Actionable Takeaways: Focus on Building Relationships: Remember that podcast hosts are valuable connections who can lead to new opportunities beyond the episode.Prepare Your Messaging: Have a clear understanding of your topics and the value you bring to ensure each guest appearance is impactful.Invest in Quality Equipment: Good audio and video quality can enhance your professionalism and the overall success of your guest appearances.Think Long-Term: Approach podcast guesting as a long-term strategy, committing to consistent appearances over time to see substantial results. Sponsor/Call to Action: Interested in leveraging podcast guesting to grow your business? Visit Interview Connections to learn how Jessica and her team can help you get booked on podcasts that align with your goals. Subscribe & Leave a Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your feedback helps us bring more valuable content to you.

In this episode, I sit down with the inspiring Bernadine, who shares her remarkable story of resilience, reinvention, and the power of knowing your “why.” Connect on Instagram: https://www.instagram.com/your_motivationalcoach After moving from South Africa to the U.S. with just $200, Bernadine and her husband had a choice: rebuild from scratch or let adversity win. They chose to thrive. We dive into: The importance of defining your 'why' in business and lifeHow Bernadine launched multiple ventures, including a gratitude journal and a coaching businessStrategies to overcome self-doubt, fear, and uncertainty when pursuing your goalsWhy gratitude is essential for success and growth Whether you're an entrepreneur, business leader, or someone navigating a major life change, this episode is packed with motivation, actionable advice, and real-world strategies to help you turn obstacles into opportunities. Tune in to hear how Bernadine transformed adversity into opportunity and learn how you can do the same.

Host: Shaun Whynacht Guest: Marcel Petitpas, CEO of Parakeeto In this episode of the podcast, Shaun Whynacht sits down with Marcel Petitpas to dive deep into one of the most challenging aspects for agencies: pricing and profitability. They discuss various pricing models, how to structure them, and the importance of aligning pricing with the value delivered to clients. Episode Highlights: Introduction to Pricing & Profitability: Shaun and Marcel introduce the topic, emphasizing the importance of structuring pricing models to build a profitable agency that serves its clients effectively.Marcel's Background: Marcel shares his journey from running a virtual real estate tour agency to becoming an expert in agency profitability, highlighting his experiences and lessons learned along the way.Different Pricing Models: Marcel outlines four main categories of pricing models for agencies: Time and Materials Billing: Selling hours, days, weeks, or months.Abstracted Versions of Time-Based Billing: Broader time horizons or larger buckets of team rates.Flat Rate Pricing: Fixed costs for specific deliverables.Value-Based Pricing: Pricing based on the value or performance outcomes delivered to clients. Utility of Time and Materials Billing: Marcel explains situations where time and materials billing is beneficial, especially for high-risk or undefined scope projects.Indicators for Changing Pricing Models: Signs that an agency might need to adjust its pricing model, such as consistently going over budget or the methodology used conflicting with the pricing structure.SaaS-Based Service Agencies: Insights on how agencies offering SaaS products should approach pricing, including the importance of considering pass-through costs and understanding agency gross income.Future Trends in Agency Pricing: Marcel shares his observations on the increasing complexity of pricing models in smaller firms and the importance of internal specialization for future agency success.About Parakeeto: Marcel discusses his company, Parakeeto, which provides software and services to help agencies measure and improve profitability through actionable insights based on operations data. Resources Mentioned: Parakeeto WebsiteOn Pricing Models: https://parakeeto.com/blog/how-to-identify-the-right-pricing-strategy-for-your-produc-with-marcel-petitpas-episode-68/ Toolkit: http://parakeeto.com/toolkit?utm_source=Earned+Media&utm_medium=Podcast+Appearance&utm_campaign=Content+Amplification+Podcast For solopreneurs who want to scale a team: https://www.youtube.com/watch?v=RXaNXMzcPoY&ab_channel=SolopreneurCoach-MikeMoll  Connect with Marcel Petitpas: LinkedInTwitter Final Thoughts: Marcel leaves listeners with the encouragement to explore different pricing models and find the one that aligns best with their agency's strengths and the value they deliver to clients. How to Work with Parakeeto: If you're interested in working with Parakeeto or learning more about their services, visit their website or check out their free agency profitability toolkit. Closing: Shaun thanks Marcel for sharing his valuable insights and expertise on agency pricing and profitability, wrapping up the episode with a note of appreciation for his time and knowledge. Tune in to this episode to gain a comprehensive understanding of how to structure your agency's pricing model to ensure profitability and sustainable growth.

In this episode, we sit down with Nathan Yeung, founder of Find Your Audience, to explore the provocative notion that "marketing is easy, people are lazy." With over 15 years of executive experience and nearly two decades in search engine optimization and media buying, Nathan shares his journey from finance to running a successful marketing firm. We dive into practical strategies for understanding customer touchpoints, leveraging SEO, and preparing for the AI-driven future of marketing. Whether you're a seasoned marketer or a small business owner, Nathan's insights will help you make your marketing function work efficiently and effectively.

In this episode, we dive deep into the world of podcasting with Jeremy, the founder of Command Your Brand. Jeremy shares his fascinating journey from studying the Roman Empire to becoming a podcasting expert. We explore the evolution of the podcasting landscape, essential strategies for new podcasters, and the best practices for promoting your show effectively. Whether you're looking to start a podcast or improve your current one, Jeremy's insights are invaluable. Key Topics Discussed: Jeremy's Background: • Transition from teaching to podcasting. • Founding Command Your Brand in 2016. • Early success in podcasting and the growth of the industry. Starting a Podcast Today: • Importance of niching down. • The necessity of a long-term commitment. • Adapting to changes in the podcasting ecosystem. Podcast Formats and Business Integration: • Different formats and their benefits. • Aligning your podcast with your business model. • Creating content that provides value to listeners. Ideal Podcast Length: • Factors influencing podcast length. • Adapting to listener preferences and habits. • Using surveys to determine optimal episode duration. YouTube and Podcasting: • Leveraging YouTube for podcast discoverability. • Setting up and optimizing video podcasts on YouTube. • The benefits of live streaming episodes. Essential Equipment and Setup: • Jeremy's recommended gear and setup. • Importance of audio quality and background noise reduction. • Lighting tips for video podcasts. Being a Great Podcast Guest: • Finding the right niche shows. • Crafting your message for maximum impact. • Effective outreach strategies for securing guest spots. Promoting Your Podcast: • Effective video optimization techniques. • Utilizing tools like Taja.ai, VidIQ, and Video.ai. • Strategies for promoting episodes across social platforms. Command Your Brand Services: • How Command Your Brand helps clients get on shows and produce podcasts. • The ideal client profile for their services. Special Offer: Visit CommandYourEmpire.com to access a free resource packed with PR tips, podcasting insights, and tools to help you boost your company's visibility and success. This comprehensive guide is an excellent starting point for anyone looking to dive into podcasting or enhance their current efforts.

Hey I had a really interesting chat with a potential client about the role of AI and automation in business. We got into whether AI can ever replace the human touch and how businesses can find that sweet spot between being efficient and staying personal. I brought up some great points and shared a practical example of how tools like ChatGPT can make tasks like proposal writing a breeze, saving time without sacrificing quality. By the end of our conversation, we were weighing the downsides of using AI in business, but it was clear how much more productive and cost-effective these technologies can make us. Here's a quick breakdown of what we covered: 00:00 A Realization Moment: The Impact of Words00:27 The Old School vs. AI Debate01:09 The Practicality of AI in Business Operations02:18 AI's Efficiency in Task Management03:50 A Personal Experience: AI Transforming Business Proposals05:03 The Unmatched Speed and Precision of AI in Business06:25 Reflecting on the AI Advantage I hope you enjoy the episode and find some useful takeaways for your own business.

In this episode, hosts Amy and Tonya, representing Soul Seekers Paranormal, dive into the intriguing world of paranormal investigating and spiritual services. Starting from a wellness event encounter that led them into ghost hunting, they've developed a business model around their passion for the paranormal, offering house clearings, communication with spirits, and group ghost tours. Their unique approach pairs Tonya's psychic medium skills and Amy's empathic sensitivities with technical equipment to connect with spirits. The duo also discusses their journey into recognizing their abilities, the positive and healing aspects of their investigations, and their engagement with the community through events, a strong online presence on platforms like YouTube and TikTok, and personal encounters that deepen their understanding of the spirit world. The concluding part of the episode focuses on their efforts in funding their endeavors, including a notable upcoming investigation at the Hinsdale house, and invites others to join in on their exploration of the paranormal. 00:00 Meet the Soul Seekers: Unveiling the Paranormal 00:36 The Origins and Evolution of Soul Seekers Paranormal 02:52 Exploring the Paranormal: Techniques and Experiences 03:39 Discovering Psychic Abilities and Spiritual Journeys 09:40 Engaging the Skeptics: Challenges and Triumphs 15:32 Strategic Moves: Social Media and Community Engagement 20:09 The Power of TikTok in Sharing Paranormal Stories 23:56 Upcoming Events and Seeking Sponsorships 28:10 A Heartfelt Paranormal Experience: The Henley House 33:13 Final Thoughts and Future Plans Links of Reference: Youtube Channel for Soul Seekers Paranormal (You will find the Henley House Video Here) Facebook Page for Soul Seekers Paranormal

In this episode, hosts Amy and Tonya, representing Soul Seekers Paranormal, dive into the intriguing world of paranormal investigating and spiritual services. Starting from a wellness event encounter that led them into ghost hunting, they've developed a business model around their passion for the paranormal, offering house clearings, communication with spirits, and group ghost tours. Their unique approach pairs Tonya's psychic medium skills and Amy's empathic sensitivities with technical equipment to connect with spirits. The duo also discusses their journey into recognizing their abilities, the positive and healing aspects of their investigations, and their engagement with the community through events, a strong online presence on platforms like YouTube and TikTok, and personal encounters that deepen their understanding of the spirit world. The concluding part of the episode focuses on their efforts in funding their endeavors, including a notable upcoming investigation at the Hinsdale house, and invites others to join in on their exploration of the paranormal.00:00 Meet the Soul Seekers: Unveiling the Paranormal00:36 The Origins and Evolution of Soul Seekers Paranormal02:52 Exploring the Paranormal: Techniques and Experiences03:39 Discovering Psychic Abilities and Spiritual Journeys09:40 Engaging the Skeptics: Challenges and Triumphs15:32 Strategic Moves: Social Media and Community Engagement20:09 The Power of TikTok in Sharing Paranormal Stories23:56 Upcoming Events and Seeking Sponsorships28:10 A Heartfelt Paranormal Experience: The Henley House33:13 Final Thoughts and Future PlansLinks of Reference:Youtube Channel for Soul Seekers Paranormal (You will find the Henley House Video Here)Facebook Page for Soul Seekers Paranormal

Try out Fathom at: https://www.bluecowmarketing.ca/recommends/fathom/In this podcast episode, the speaker emphasizes the significance of AI note-takers in enhancing business productivity, especially for online meetings. The speaker argues that AI note-taking tools, such as Fathom, can save valuable time and money for small business owners by ensuring they remain fully present in meetings without the distraction of note-taking. These AI tools can accurately record meeting discussions, questions asked, and action items needed, providing a summary shortly after the meeting concludes. The speaker shares a personal endorsement of Fathom, having used it for six months and observed a substantial positive impact on business operations. The recommendation extends to trying out AI note-taking tools to improve efficiency and customer experience, with a call to action for listeners to explore Fathom through the speaker's referral link.00:00 Unlocking Efficiency with AI Note Takers00:44 The Value of Time in Business01:32 Enhancing Productivity with AI in Meetings03:29 Introducing Fathom: A Game-Changing AI Tool04:12 Real-World Benefits and Personal Experience04:57 Making the Case for Fathom in Your Business07:25 Conclusion and Invitation to Explore Fathom

"Nobody knows Video Toaster—so I love it when someone does!" - Jenny StivenDive into a whirlwind of digital nostalgia and futuristic strategies with Jenny Stiven in this episode of "The Content Amplification Podcast." From her early days wrestling with the Video Toaster to mastering the art of fandom engagement at Fox, Jenny shares her journey through the evolving landscapes of television and digital marketing. This episode is a treasure trove of insights for anyone looking to decode the secrets of audience loyalty and digital innovation. Whether you're a sci-fi geek or a marketing guru, tune in as we explore how passion, curiosity, and a touch of geekiness can transform the digital marketing playbook. Join us for a witty and insightful discussion that connects the dots between past gadgets and future strategies, proving that understanding your fans is not just good marketing—it's a superpower.https://linkedin.com/in/jennystiven on LinkedIn | @jsstiven on X, IG & Threads | @geekwithgreyhair on TikTok

Have you ever wondered how much more you could achieve by leveraging the collective intelligence of like-minded business professionals? In this captivating episode of The Content Amplification Podcast, I, Shaun Whynacht, dive into the transformative power of mastermind groups. Drawing from my own journey of initiating a local mastermind group, I shed light on the concept's potential to significantly amplify business growth and personal development.Throughout the episode, I explore the nuts and bolts of forming and sustaining a mastermind group, from its structure and meeting frequency to the crucial elements that make it effective. By sharing insights into commitment, accountability, and the collective pursuit of goals, I offer listeners a practical guide to creating a supportive space where challenges are addressed, and successes are celebrated together.Emphasizing the core values of confidentiality, trust, and authenticity, I advocate for creating an environment where members can openly share and be their authentic selves. This episode is not just a discussion; it's a call to action for small business owners, professionals, and anyone eager to elevate their business strategy through collaboration and shared wisdom.If you're ready to explore how you can drive meaningful progress and achieve your business aspirations by harnessing the power of a mastermind group, this episode is for you. Join me as we delve into the art of building success together, and discover how establishing your own mastermind group can be a game-changer for your business and personal growth.

Ever wonder what makes or breaks a business's reputation? It's more than just word of mouth; it's about managing your online presence meticulously. Today, we dove deep into the essence of reputation management and unraveled the layers that contribute to a shining business image. From ensuring your online information mirrors your real-world offerings to the importance of responsive communication across all platforms, we covered it all.

In this enlightening episode of The Content Amplification Podcast, host Shaun Whynacht sits down with Yoran, the visionary founder behind a groundbreaking affiliate management platform tailored for B2B SaaS companies. If you've ever pondered the real benefits of affiliate marketing, how to leverage it to grow your business, or even the nuts and bolts of what affiliate marketing entails, this conversation is a goldmine of insights.Yoran demystifies the concept of affiliate marketing, illustrating how it serves as a partnership that drives traffic and, ultimately, paying clients to your business. With a focus on SaaS and B2B, he explains the unique advantages of recurring subscription models and higher ticket prices in affiliate marketing.The journey to founding his company is as fascinating as it is inspiring. Frustrated by the limitations and challenges of existing affiliate networks, Yorin embarked on creating a solution that prioritizes trust, transparency, and efficiency. He shares the hurdles of bootstrapping a SaaS company, the strategic moves that propelled his platform forward, and the importance of having a solid foundation before diving into affiliate marketing.For SaaS companies curious about starting their affiliate program and individuals considering the affiliate path, Yorin offers invaluable advice. He emphasizes the importance of understanding your product and market first and shares tips on building a successful affiliate program and becoming an effective affiliate.Discover how Yoran's platform is revolutionizing the affiliate marketing landscape for B2B SaaS companies and affiliates alike, making it more transparent, trustworthy, and profitable. Whether you're a SaaS entrepreneur, a marketing professional, or someone interested in the affiliate marketing world, this episode is packed with actionable insights and stories that will inspire and inform.About JoranJoran Hofman founded Reditus, an affiliate management platform for B2B SaaS companies. He has been growing the company entirely bootstrapped and with a straightforward value-led approach. Before starting Reditus, he was an affiliate marketer and saw an apparent problem in the market. Hence, he started Reditus.We will be diving into bootstrapping a SaaS and how a value-led approach can help you grow your business long-term.What is the biggest challenge Joran is trying to help people overcome right now?How to leverage someone else its network to grow your own SaaS. I also run my own podcast (https://www.getreditus.com/saas-podcast/) where I leverage other peoples network as well, to become a thought leader & grow my own business.Affiliate marketing does this as well, how can you use the audience of someone else to generate paid clients for your software. See our marketplace with SaaS companies here: https://app.getreditus.com/marketplace

Hey everyone, Shaun here from The Content Amplification Podcast. In today's special episode, which also happens to be on my birthday, I'm taking a slight detour from our usual content and marketing discussions. Instead, I'm diving into some personal reflections and lessons learned over the past year, both in life and in business, that I believe could be valuable for you, my listeners. Firstly, I talked about the rapid changes in the business world and how it's perfectly normal to feel a loss of control. With advancements in technology and shifts in human behavior, especially post-COVID, it's crucial to focus on what we can control. In my business, we're honing in on three key areas: what we can control, what we do well, and what brings us the most satisfaction and value for our clients. Next, I emphasized the importance of standing out to your customers. In a world full of similar services and products, the key differentiator is how you make your customers feel. From the first interaction on your website to the ongoing communication, it's vital to ensure your messaging is unique and resonates with your audience. Remember, over-communication is rarely a problem in a commodity-driven market. I also stressed the significance of having robust internal systems and processes. These systems should consistently deliver a great experience to your customers. However, it's equally important to get your team's buy-in for these processes. If a team member isn't on board, tough decisions might be necessary for the greater good of the business. Shifting gears to personal insights, I shared the importance of disconnecting from work. This past holiday season, I took a complete break for the first time in over 20 years, and the benefits were immense. It's crucial for entrepreneurs and business owners to find time to disconnect and be present with their loved ones. Finding your joy zone is another critical aspect. Identify what you truly love doing and make time for it. This could be a hobby, spending time with family, or just exploring new places. It's all about balancing work and personal life. Lastly, nurturing relationships is key. Whether it's with family, friends, or colleagues, maintaining strong relationships is vital for personal growth and happiness. It's easy to get caught up in work, but remember, those who care about you are just as important. As I celebrate my birthday, I want to express my gratitude for all of you who tune into this podcast. It's been a journey filled with growth and evolution, and I'm thrilled to share these insights with you. Whether you're here for business advice or life lessons, I hope this episode provides you with some valuable takeaways. So, as we navigate the complexities of business and life, let's remember to focus on what we can control, make our customers feel valued, implement effective systems, disconnect when needed, find our joy, and nurture our relationships. These are the lessons that have shaped my past year, and I hope they resonate with you too. Thank you for joining me on this special episode of The Content Amplification Podcast. Here's to making today, and every day, truly amazing. Cheers!

In this episode, I sit down with Amy Ritell from Intwinely.com to explore the intricate relationship between customer experience and business operations. We delve into the importance of improving every micro step of the customer journey, how to identify disconnects within your organization, and why it's crucial to empower employees to enhance the overall customer experience. Amy shares her insights on trends in customer experience, the role of technology like AI, and real success stories that highlight the value of investing in CX. If you're looking to boost your ROI and bottom line by optimizing your customer experience, this episode is a must-listen.

Key Points Discussed: Early Start of Black Friday Sales: The episode begins with an observation on how Black Friday sales now start early, expanding beyond a single day to encompass an entire week or more.Psychology of Black Friday: The host delves into the psychological aspects of Black Friday, highlighting how deep discounts create a sense of scarcity and urgency. This is exemplified by limited-quantity offers, which are a common tactic used by retailers.Loss Leaders and Consumer Behavior: The discussion moves to the concept of loss leaders used by large retailers, where high discounts on popular items are used to draw customers in, hoping they purchase other full-priced items.Consumer Frenzy and Safety Concerns: The podcast touches on the extreme consumer behavior often seen during Black Friday sales, including dangerous situations like stampedes.Challenges for Small Businesses: The host challenges small business owners to reconsider jumping on the Black Friday bandwagon, especially given the difficulty of competing with large retailers on price.Bandwagon Effect and FOMO: The episode discusses the bandwagon effect and the fear of missing out (FOMO), which are powerful drivers of consumer behavior during sales like Black Friday.Perceived Value and Pricing Strategies: The host talks about the concept of perceived value in pricing and how it can be used effectively in sales strategies.Financial Impact on Small Businesses: There's a focus on the financial implications for small businesses participating in Black Friday, emphasizing the need to balance attractive discounts with maintaining healthy profit margins.Differentiation Strategies: The podcast suggests alternative strategies for small businesses, like community engagement, personalized services, and value-added offerings instead of deep discounts.Post-Black Friday Strategies: The importance of strategies for the period after Black Friday is highlighted, including follow-up marketing and leveraging consumer data to prepare for the rest of the holiday season.Inventory and Supply Chain Management: The host advises careful consideration of inventory and supply chain management, especially in light of potential high demand during the sale period.Leveraging Consumer Attention: The episode concludes with advice on leveraging the heightened consumer attention during Black Friday, even if a business chooses not to offer significant discounts. This includes effective email marketing and strategic product offerings. Conclusion: The podcast emphasizes that while Black Friday is a significant retail event, small businesses don't necessarily have to conform to the standard practices of deep discounting to capitalize on this period. Instead, they can employ alternative strategies that align better with their business model and customer base.

Resignation and Evolution: A New Direction in Business In this episode of the content amplification podcast, the host shares his recent experience of resigning from a long-term client position as a marketing automation specialist. He discusses the importance of change, growth and alignment in any entrepreneurial journey and encourages listening to your internal compass when making significant decisions. The host also provides valuable insights into the efficacy of taking a perceived step back in business, drawing an analogy with a slingshot aiming to project forward. The host, finally, encourages listeners to identify if there's anything in their business or professional life holding them back and to consider whether a resignation is necessary for future growth. 00:00 Introduction and Personal Experience 00:58 Recognizing the Need for Change 01:16 Balancing Financial Stability and Personal Growth 02:03 The Decision to Resign and Its Implications 04:10 The Benefits of Letting Go 05:31 Visualizing the Process of Change 07:07 The Importance of Alignment in Business 07:59 Closing Thoughts and Encouragement

Show Notes: In this illuminating episode, Shaun Whynacht delves deep into the transformative power of feelings in shaping business relationships. Sharing wisdom gleaned from over two decades in business, Shaun navigates the essence of meaningful interactions and unveils why feelings can be the cornerstone of thriving business connections. Memory Lane: Shaun encourages listeners to embark on a nostalgic journey back to childhood to unearth feelings associated with cherished memories. He uncovers how tapping into such emotions can unlock a new dimension in business interactions.A Personal Anecdote: Shaun shares a personal banking journey, illustrating how the human touch, warmth, and a sense of value can profoundly influence business decisions and loyalty.More Than Transactions: Breaking free from the confinements of mere transactions, Shaun unravels the art of cultivating relationships enriched with understanding, value, and emotional resonance.Opportunities for Transformation: Explore the immense opportunities that lie in reimagining business landscapes. Discover how infusing feelings into business interactions can nurture relationships, foster loyalty, and create lasting impacts.A Journey of Impact: Join Shaun as he invites listeners on a transformative journey – to embrace the power of feelings in business, turning each interaction into a canvas painted with warmth, value, and genuine care. Key Takeaways: Discover the transformative power of feelings in shaping meaningful business relationships.Learn through Shaun's personal experiences, unraveling the significance of the human touch and warmth in business interactions.Dive into insights on how focusing on feelings can turn transactions into treasured relationships and business interactions into memorable experiences.Be inspired to redefine your business approach, focusing on the feelings evoked in each interaction, fostering an environment of value, warmth, and understanding.

In this episode we speak with Scott Clevely from WPLifeline. They are a company built to take care of all the security and updates of your Wordpress website so you don't have too worry about it. We speak about security breaches, backups and what you need to know to avoid having your most valuable marketing asset taken over (your website) Learn more at: https://wplifeline.com/blue-cow-marketing/

Episode Overview: In this enlightening episode, Jeanne Omlor delves into her awe-inspiring journey from sinking deep in debt to an astonishing turnaround of making $1 million in just 17 months, and notably, without the crutch of ads. Jeanne elaborates on her organic online business growth, her experience as a business coach and consultant, and her pivot to the digital realm. Through her narrative, Jeanne demonstrates that success, even in its grandest forms, can be achieved without resorting to questionable tactics. Dive in to hear her captivating journey, rich insights, and invaluable lessons that could redefine your entrepreneurial pathway. Time Stamps: [00:01:22] Journey from debt to prosperity.[00:04:09] Navigating age and thoughts on retirement.[00:07:43] Decisions from the heart.[00:11:33] Securing the first client authentically.[00:13:12] Encountering anxiety on a road trip.[00:16:31] Crafting an enticing offer.[00:19:29] The tandem of health and wealth.[00:23:32] Heart-driven sales approach.[00:26:41] A year-long building phase. Deep Dive: Jeanne paints a vivid picture of a time marked by emotional turmoil, where they grappled with depression and the weight of financial adversity. But instead of succumbing, Jeanne resolved to take actionable steps, realizing that mere mindset transformation wouldn't suffice; tangible action was paramount. Adopting a "beastly" and "gritty" stance, Jeanne faced challenges with unwavering resolve. The crux of their message revolves around the pivotal choice everyone faces: to endure the adversity of failure or to embrace the challenge of relentless pursuit. In a subsequent segment, Jeanne accentuates the pivotal role of mindset in the journey to success. Drawing from personal experiences, they shed light on the interplay between action and mindset evolution. Jeanne candidly speaks about their morning rituals aimed at visualizing success, reinforcing that while challenges are inevitable, it's the chosen path that ultimately shapes outcomes. Further enriching the conversation, Jeanne opines that genuine success is an amalgamation of mindset, emotional intelligence, and adept strategy. Recognizing potential gaps, they have curated a comprehensive program designed with specialists in varied domains. Their team includes an adept content and copy coach with a rich background from Universal Studios, a transformative mindset coach with healing abilities, and a sales coach who advocates for authentic, heart-centric sales techniques. Through their program, Jeanne seeks to holistically address the barriers to success, emphasizing that true progress isn't just about doing the work but also discerning and addressing the underlying challenges that impede growth. Join us for this illuminating episode and uncover the secrets to Jeanne Omlor's monumental success. Your entrepreneurial journey awaits a transformative experience. Learn More about Jeanne at https://jeanneomlor.com/

In episode 131 of the Content Amplification podcast, Shaun reflects on the journey of the podcast and discusses the importance of pivoting and making quick decisions in business. He shares a recent experience of connecting with a local Keap Certified partner and discusses the advantages of working with small business owners. The conversation then shifts to the evolution of content and the challenges faced by small business owners in the world of analytics and data. The host emphasizes the importance of authenticity and building strong relationships for getting referrals. He also shares his thoughts on the pitfalls of offering multiple services and the importance of focusing on your core business to better serve your clients. Finally, the host shares insights from a previous episode and his experience with the Blackstar Wealth value builder program, encouraging listeners to reassess their business strategies and leverage their time and effort for a more effective business.

Join us on the latest episode of the Content Amplification Podcast, where we have special guests Monica Bozinov and Wendy Brookhouse. In this episode, they reveal their powerful technique on “How To Double Your Prices in 20 Minutes.”  While buying the right products, having a great product to sell, and implementing effective marketing strategies are crucial for success, Monica and Wendy believe there is much more to achieving financial success. They share their unique approach, which is rooted in science rather than vague concepts. During the episode, Monica guides listeners through an exercise designed to help overcome the fear and discomfort associated with raising prices. This exercise addresses the internal resistance that often holds entrepreneurs back from charging what they're truly worth. Tune in to discover the practical steps and mindset shifts that can help you confidently double your prices in just 20 minutes. Don't miss this enlightening conversation that could transform your perspective on pricing and unlock your financial potential.

In this episode, we explore the dynamic relationship between automation and personal touch in the customer journey. We dive into the significance of finding the right balance between the two to create exceptional customer experiences. Join us as we discuss real-life examples and strategies that highlight the importance of leveraging automation while preserving the human connection. Whether you're a business owner or a customer, this episode will shed light on how the integration of automation and personal touch can enhance satisfaction, loyalty, and overall success.

In this episode, we delve into the significance of personalizing the customer experience and the impact it has on building strong connections. Join us as we explore the power of adding personal touches throughout the customer journey, from initial interactions to post-purchase follow-ups. Discover how tailoring experiences can enhance customer satisfaction, loyalty, and ultimately, business growth. Our expert guests share practical tips and real-life examples that showcase the transformative effects of personalization. Tune in to learn how you can create unforgettable experiences by harnessing the power of personalization.

In this episode of “Designing Automated Responses,” we delve into the fascinating world of automating responses in the customer journey. Join us as we explore the power and impact of automated responses, and how they can enhance customer experiences. We also discuss the benefits of building a library of template responses that can be easily customized and used to efficiently address customer inquiries. Tune in to discover the secrets behind creating effective automated responses and streamlining your customer support process.

In this podcast, we dive into the world of automation tools and how they can enhance the customer journey. Join us as we discuss the importance of choosing the right automation tools to streamline processes, improve efficiency, and create a seamless experience for your customers. We explore different types of automation tools, their features, and how they can be integrated into your existing systems. Whether you're a business owner, marketer, or customer service professional, this podcast will provide valuable insights on selecting the perfect automation tools for your organization. Tune in and learn how to optimize your customer journey with the power of automation.

Join us on an insightful podcast journey as we delve into the fascinating world of customer experiences. In each episode, we explore the various touchpoints where your potential customers intersect with your business and brand. Get ready to uncover the secrets behind these collisions and discover how they shape your customer journey. From initial awareness to the final purchase decision, we'll embark on this exploration together, unveiling key insights and strategies to enhance your customer interactions. Let's unravel the mysteries of customer engagement and build a stronger connection between your brand and your audience. Tune in now and join us on this captivating adventure!

In this episode, we delve into the significance of identifying the various stages of the customer journey. We emphasize the importance of tailoring messaging, content, and communication to effectively engage and nurture leads throughout their journey. This insightful discussion serves as the first part of a compelling six-part series. Stay tuned for next week's episode, where we explore the topic of recognizing touchpoints and interactions along the customer journey.

12 years ago I signed up for Infusionsoft as a customer and built a single nurture sequence. That doubled my business in the first year. Fast forward to today and I'm now helping clients do the same thing. In this episode, I explain the mindset you need to achieve this and the dedication it takes to make it happen.

While AI has been around for a while, it has recently gained significant attention in mainstream media and among marketers and business owners. Shaun believes that many people view AI as complicated and unimaginable for business owners, but he emphasizes that AI can be manageable, comparing it to another team member or hired person. Shaun discusses how AI can assist with tasks such as writing copy and improving content, particularly through a main AI terminology called chat GBT. However, it's important to note that the AI's performance relies on the quality of the content it has access to, and its knowledge is limited to learnings up until 2019. To address this limitation, plugins are available to enable referencing the internet. Nevertheless, the AI cannot differentiate between good and bad content, potentially leading to inaccurate or unreliable information. Thus, it is crucial for users to review all information provided by the AI for accuracy. Shaun emphasizes the importance of creating initial content in various formats, such as writing, videos, or podcasts. He mentions the existence of tools that can help reach a larger audience by repurposing content. Specifically, he refers to a tool that can transcribe and analyze full podcast episodes, providing timestamps and keywords. This tool can also be used for creating YouTube videos. Furthermore, Shaun discusses another tool that provides TikTok scripts for Instagram reels, LinkedIn posts, emails, and follow-up discussion questions. While acknowledging that this tool makes a big promise, Shaun believes it has done a pretty good job so far. Without this tool, creating all that content would have taken a considerable amount of time. However, he emphasizes the importance of reviewing the generated content to ensure it aligns with the intended message. Shaun found a powerful feature in a video tool that allows him to click on it and watch it back. Below the video, there is functionality that provides next action steps, enhancing productivity through AI. During meetings, this tool itemizes tasks and assignments in bullet points, with the responsible party and task description. Although AI has the ability to generate images, Shaun acknowledges that its current performance in this area is only satisfactory. He encourages business owners to approach AI with an open mind and excitement, promising that matching the right tool with a task will yield significant benefits. Shaun offers to discuss AI further via email at hello@bluecowmarketing.com, providing an opportunity for listeners to explore the topic in more depth. He also mentions a tool that uses AI to transcribe and cut uploaded videos into different reels for various platforms. This tool also provides descriptions, keywords, and hashtags for the videos. However, Shaun finds the editing capabilities of this tool unsatisfactory and plans to stop using it in the future, anticipating the release of a better alternative tool. In conclusion, Shaun advises business owners not to view AI as something that will entirely replace their role. He shares a technique he has been using in client and sales meetings, which has proven effective in capturing important information without the need for writing. He recommends a tool called Descript, which costs $20 a month but also offers a free version, for transcription and script generation. Shaun personally uses Adobe Audition to record episodes and then imports the audio into Descript for transcription. The Descript transcript is then utilized in chat GPT to generate five to seven quotes. Timestamps: [00:01:09] Artificial intelligence can simplify business tasks. [00:06:13] Different tools help reach larger audiences. [00:07:28] Generate TikTok/Instagram reels, LinkedIn posts, emails, and discussion questions quickly. [00:13:11] AI enhances work, saves time, and excites. Contact hello@bluecowmarketing for more information. [00:14:10] Location doesn't matter. Reach out for AI help

In this podcast episode, the host discusses the importance of backlinks for online visibility and search engine optimization (SEO). The term 'backlink' is explained as a link from another website pointing to your website. The host highlights the importance of quality over quantity in backlinks, explaining that having numerous low-quality or spammy backlinks can negatively affect your online reputation.  Ways to gain high-quality backlinks are explored, such as listing on directories, guest appearances on podcasts, and writing guest blogs. The host advises against buying backlinks, as these are often low-quality and can harm your online reputation.  The concept of 'disavowing' backlinks is introduced. This refers to telling Google to ignore certain low-quality backlinks that might be damaging your website's reputation. The host discusses a tool that his agency offers to help clients see and rank their backlinks by domain quality.  The host also emphasizes the importance of diversifying the sources of backlinks, suggesting to be featured in different types of sources like blog posts, industry directories, social media platforms, and news media sites. He further underlines the significance of relevance in backlinks - it's vital that the industry and the niche of the websites where you are being listed are relevant to your audience. Lastly, listeners are encouraged to use the free SEO assessment tool available on the host's website, which provides information on their SEO ranking and the number of backlinks they have, among other details. https://www.bluecowmarketing.ca

Join us for an insightful conversation on the podcast episode “How to Increase the Value of Your Business,” where our guest, Wendy Brookhouse, shares her expertise as the creator of the Business Value Amplifier program. Whether you have plans to sell your business within the next 10 years or simply want to maximize its worth, this episode is a must-listen. Wendy dives deep into strategies and actionable tips that can help you enhance your business value. From identifying key factors that could be holding you back to implementing effective growth strategies, Wendy's insights are invaluable for any business owner looking to increase their company's worth. Through engaging discussions and practical examples, we explore various areas that contribute to the overall value of a business. We touch upon topics such as financial performance, customer base, intellectual property, operational efficiency, and more. Wendy's wealth of knowledge allows us to uncover potential blind spots and untapped opportunities that can significantly impact your business's value. Tune in as we uncover proven techniques for increasing your business's value and gain a competitive edge in today's market. Whether you're an aspiring entrepreneur or an established business owner, this episode offers valuable insights that can propel your venture toward greater success. Don't miss out on this eye-opening conversation with Wendy Brookhouse as she reveals secrets on amplifying your business's value. Start listening now and embark on a transformative journey toward increased profitability and success! Get your free Business Value Score at https://www.blackstarwealth.com/value Learn about the program at https://www.blackstarwealth.com/bva

In this podcast episode, Shaun Whynacht interviews Dana Ritchie, the founder of PaladinID, a company that helps businesses with their labeling needs. They discuss the importance of labels in various aspects of a business and the challenges associated with them. Dana shares his expertise in the labeling industry, emphasizing the need to consider factors like durability, application methods, and color requirements when choosing labels. He recounts a story where his team developed a specialized ink formulation to solve a client's unique labeling problem, highlighting their commitment to finding solutions. Dana also explains the use of labels in warehouse settings and the advancements in on-demand printing technology. Listeners interested in optimizing their labeling processes can schedule a free discovery call with PaladinID through their website. https://www.paladinid.com

In this episode, we had the pleasure of sitting down with Andy Allen, the cofounder of HikeSEO, to discuss how their platform is empowering average business owners to conquer the world of SEO. As many entrepreneurs know, Search Engine Optimization (SEO) plays a crucial role in driving organic traffic to websites and improving online visibility. However, for the average business owner, navigating the complexities of SEO can be daunting and time-consuming. Andy shares insightful strategies and tips on how HikeSEO simplifies the SEO process and makes it accessible to businesses of all sizes. From keyword research to content optimization, their platform provides step-by-step guidance and actionable recommendations tailored to each individual business's needs. Join us as we delve into the core features that set HikeSEO apart from other SEO tools. We explore its user-friendly interface, intelligent automation capabilities, and comprehensive reporting system that enables business owners to track their progress effectively. Whether you're a seasoned entrepreneur or just starting your online business journey, this episode offers valuable insights into how you can leverage HikeSEO's expertise to boost your website's search engine rankings and drive more organic traffic. Tune in now to discover how you too can make SEO more attainable for your business! Get a Free SEO Report at https://www.bluecowmarketing.ca/free-seo-report

Welcome to "The Content Amplification Podcast," hosted by Shaun Whynacht. In this episode, titled "Shake The Snowglobe & Stand Out In Your Content," we dive into the challenges of creating impactful content in the digital age. Join us as we explore strategies to overcome discomfort and spark meaningful discussions in the online world. Shaun Whynacht, a seasoned content creator, shares his personal experiences and insights on navigating the ever-changing landscape of online platforms. He understands the discomfort that arises when sharing opinions and putting oneself out there, but emphasizes the importance of embracing these challenges to amplify your content. Using the metaphor of shaking a snowglobe, Shaun illustrates how standing out from the competition requires shaking up the status quo. By stepping outside your comfort zone and offering unique perspectives, you can capture attention and cut through the noise. However, Shaun also addresses the vulnerabilities that come with standing out, including negative comments and opposition. Through real-life examples from his TikTok journey, Shaun shares how he has sparked discussions and attracted both support and criticism. He highlights the significance of creating content that adds value to your audience while being open to different viewpoints. Shaun provides practical strategies for handling negativity, such as responding with gratitude and avoiding unnecessary conflicts. Join us on "The Content Amplification Podcast" as we explore the power of shaking the snowglobe of content creation. Discover how you can confidently stand out, initiate meaningful conversations, and establish yourself as a thought leader in your industry. If you're ready to amplify your content and make a lasting impact, this episode is a must-listen. Tune in to "Shake The Snowglobe & Stand Out In Your Content" with Shaun Whynacht and get inspired to take your content creation to new heights. Let's explore the opportunities that lie outside your comfort zone and embrace the power of standing out in the digital realm.

In this episode, we dive into the world of Web3 trends and how businesses can adapt to it by leveraging the power of NFTs. Our guest Patric Chan shares insights on understanding NFTs beyond the speculation market and discovering opportunities as a creator. Most people have the impression that NFT is purely a financial instrument for speculating, but we explore how it is also a technology that can be used as “content”. As a creator, you'll learn how to create your own NFTs and monetize your digital content through managing access and building a community around your brand. We also discuss the innovative concept of selling digital books as NFTs to increase their value and serve customers better. Whether you're an entrepreneur looking to expand your business or simply curious about Web3 trends, this episode offers valuable insights on unlocking new opportunities in the digital landscape. Tune in now to gain insight into this fascinating topic! Get access to his NTF for Creators Course at: https://webpageurl.com/shaun

Welcome to this episode of the Content Amplification podcast titled "The Human Advantage: Unleashing the Power of Story in Business," In this episode, your host Shaun Whynacht sits down with a special guest, Mark Carpenter, acclaimed author of "Master Storytelling," to delve into the profound impact of storytelling on business success. In a world where the focus often drifts toward productivity and efficiency, we tend to overlook the significance of human connection and engagement. However, Mark and Shaun firmly believe that the power of storytelling has the potential to bridge this gap and unlock a new level of business growth. Together, they explore the various aspects of storytelling and how it applies to the corporate landscape. From captivating anecdotes to relatable narratives, stories have an incredible ability to captivate and engage both employees and clients. By incorporating storytelling techniques, leaders can create an environment where their teams feel connected, motivated, and inspired. But where does one begin the storytelling process in business? Join Shaun and Mark as they share practical tips and strategies for initiating storytelling initiatives within organizations. They discuss the importance of authenticity, finding the right narratives, and crafting compelling messages that resonate with the target audience. Download the Free Gift from Mark: https://master-storytelling.com/podcastgift/

In this episode, we dive into the world of client retention and explore effective strategies for keeping customers coming back to your business. We'll discuss the importance of building strong relationships with your clients, understanding their needs and preferences, and delivering exceptional customer service.

As an author of five business books, the host of multiple podcasts, and the co-founder of an international digital marketing firm, Matt Rouse is a leading expert in the field of digital marketing. In this podcast episode, Matt shares his insights on how businesses can improve their marketing strategies in today's digital landscape. Specifically, he discusses how social networks are constantly changing their algorithms to determine what content to spread and how businesses can leverage these changes to reach a wider audience. Additionally, Matt talks about the impact of artificial intelligence on marketing and how businesses can use AI technologies to optimize their marketing campaigns. Matt also drops a little-known fact about dinosaurs that will make you seem like an expert the next time you go to your in-laws for supper. Overall, this podcast episode is a must-listen for anyone looking to improve their digital marketing strategies. Matt's extensive knowledge and experience in the field make him an excellent resource for businesses looking to increase their online presence and revenue.

In this captivating episode, we sit down with Ashley de Tello, the founder and CEO of de Tello Publishing, to discuss the critical role your message plays in building a powerful brand. With her extensive background in international relations, economics, and political science, Ashley is passionate about making complex topics accessible and enjoyable for everyone. Her team of exceptional writers and editors shares this passion, working tirelessly to help entrepreneurs and aspiring authors transform their ideas into engaging books and creative content. Key Takeaways: Discover why creating and publishing result-driven content requires a strategic approach, robust support, and well-defined systems.Learn why your message is the cornerstone of your brand and the consequences of neglecting it or entrusting it to unqualified freelancers.Uncover the true power of your message and how, with determination and discipline, it can become an invaluable asset that fuels your growth, solidifies your impact, and propels you forward.Gain practical insights on investing in your message to reap long-term dividends. Don't miss this enlightening conversation with publishing powerhouse Ashley de Tello. Tune in now to learn how to harness the power of your message and build an unshakeable foundation for your brand! https://www.facebook.com/deTelloPublishingdetellopublishing.comhttps://www.instagram.com/detellopublishing/

Are you looking for ways to boost your business growth? Are you considering paid advertising as a means to increase your reach and sales? Look no further! In this episode, we've got The Ads Tutor (Josh Lothman), a digital marketing expert with years of experience in helping businesses effectively use paid ads to achieve their goals. Join us as we dive deep into the world of paid advertising and learn the dos and don'ts of using paid ads to grow your business. The Ads Tutor will share valuable insights on targeting, budgeting, creating ad copy, and choosing the right platform for your business. You'll also discover how to measure the success of your paid ad campaigns and avoid common mistakes that many businesses make when trying to use paid ads. Whether you're a seasoned marketer or just getting started with paid advertising, this episode is packed with practical tips and strategies to help you take your business to the next level.

As a mother do you feel like your household is chaotic? Do you feel like you're losing control? Heather Greco felt the same way. When a personal issue unfolded she was forced to face this challenge head on and develop systems and processes in her life to overcome them. Since then she has made this info a business and has helped mothers do the same in their lives. Her website: https://chaosncookies.com/ About Heather: Following the crumbs in the chaos is a full-time job as a Productivity Coach. As a busy mom of three and the founder of Chaos N' Cookies, keeping moms from crumbling is my main objective. After gaining 10+ years of experience as a Director of Marketing, helping build multiple 6 & 7-figure businesses for other women, I've created the Chaos Control System to equip moms to overcome their own objections so they can live the life they want to live and start that business they have always wanted. The Family Playbook, or standard operating procedure, is the tool every mama needs to save time and stress less when chaos ensues at home. For new biz owners, I also help simplify systems on social media and other business platforms to automate processes to get their business up and running quickly and efficiently with how-tos and hands-on coaching. I have helped hundreds of women become more productive and self-sufficient in their homes and businesses, allowing them to reclaim control of the chaos. Resources mentioned in this episode: https://www.bluecowmarketing.ca/start https://www.bluecowmarketing.ca/ewebinar https://chaosncookies.com/shop/ https://chaosncookies.com/podcast/

The first 7 days you get a new client is absolutely key to making them love their experience with you. Plus it greatly impacts the chances they refer you and stick around long term. In this episode, I share an experience I recently had with my chamber of commerce and how they missed a huge opportunity to make my new member experience great.

Join us as we dive into the topic of Artificial Intelligence and its impact on the world of marketing. With advancements in technology, there is a growing concern that AI generated content may soon overtake traditional marketing methods. But what does this mean for brands, marketers and consumers? In this episode of Will AI Content Take Over The World, we will discuss the pros and cons of AI in marketing, explore the current state of AI content creation, and examine the future of this rapidly developing field. Tune in for an informative and thought-provoking conversation on the potential of AI to revolutionize the marketing world. JASPER - https://www.bluecowmarketing.ca/recommends/jasper/

Consumers are very savvy these days when it comes to seeing through marketing BS. It's becoming harder and harder to get them to feel like you are being authentic. In this episode, I talk about the importance of reviews and how to approach your outreach in a way that doesn't feel like a sleezy used car salesman (sorry to all the sleezy used car salespeople...) Link to E-Webinar: https://www.ewebinar.com?via=shaunwhynacht Link to NiceJob: https://nicejob.grsm.io/ShaunWhynacht Link to Keap Demo: https://www.bluecowmarketing.ca/keapdemo