Podcast appearances and mentions of john schuchman

John Schuchman is a real estate agent and host of the Real Estate Survival Guide Podcast and founder of the Real Estate Survival Guide Mastermind. In 1 year John was able to triple his income and build a lucrative 6 figure real estate business by using social media lead generation strategies. John is also a leader of a successful organization of real estate agents at the Wolfpack, the 2nd fastest growing organization by agent count at eXp Realty, the world's leading Independent Brokerage by transaction volume and agent count.  In our podcast, John shares how he leverages social media to attract leads to his real estate business sharing his top tips on what to post, how to build a following on social media, and how new agents can build a social media presence. John also shares his experience as a successful podcaster running one of the top real estate agent podcasts in the world and talks about his experience in moving his license over to eXp to join the Wolfpack!  You Can Find John @: Podcast: https://www.therealestatesurvivalguide.com/ Facebook: https://www.facebook.com/JohnSchuchman/ Instagram: https://www.instagram.com/john_schuchman/

Welcome to The Empowerment Exchange, where we believe in the power of transformation through shared wisdom and inspiration. Join us on a journey of self-discovery, growth, and empowerment as we engage in candid conversations with thought leaders, experts, and everyday individuals who have embarked on their own paths of personal development.In each episode, we explore a wide range of topics designed to uplift and motivate you to become the best version of yourself. From practical tips for achieving your goals to insightful discussions on overcoming challenges, our goal is to provide you with the tools, insights, and encouragement you need to thrive in every aspect of your life.Whether you're seeking guidance in relationships, career advancement, wellness, or simply looking to enrich your mindset, The Empowerment Exchange offers a safe space for learning, reflection, and connection. Get ready to be inspired, empowered, and equipped to create positive change in your life and the world around you.Tune in to The Empowerment Exchange and join the conversation today!PS: If You are a Coach or Consultant Looking to Grow your business organically and reduce stress then Join our Biz School Community with 50% off Today.Here is More information Link Below-https://www.skool.com/biz-school-community-4365?invite=db4c04ac4e1945a6942e3396caf656baBuild your own Community 2 weeks Free Skool Platform Triall: https://www.skool.com/refer?ref=6ffb188375cb4188963b34eb9b4200d8Links: My Facebook: https://www.facebook.com/InulC786My LinkedIn :https://www.linkedin.com/in/inul-chowdhury-818a00157?My TickTok : https://www.tiktok.com/@inulchowdhury?_t=8jcs1NKOq1p&_r=1My Instagram:https://www.instagram.com/inulchowdhury786?igsh=cjdyY2hkb2RnNHFwMyPodcasts : https://podcasters.spotify.com/pod/show/inulchowdhury786My Website : www.inulchowdhury.comAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy Hosted on Acast. See acast.com/privacy for more information.

What happens when you lose your job and are forced into entrepreneurship? Today, we're joined by John Schuchman, a man who turned adversity into an opportunity and carved an exceptional path in real estate and social media coaching. John lays bare his journey from losing his W-2 job, finding his niche in real estate, to leveraging social media for success. He's got valuable insights for those considering a transition from their regular 9-5 jobs to pursuing their passion, making this episode a must-listen.We also delve deeper into the strategies that help stand out in the bustling real estate industry. John emphasizes the need to underscore the client's needs and the importance of effective communication. He also talks about storytelling and how using social media can help showcase client success stories, proving invaluable for both budding and seasoned professionals in real estate. We then traverse the bumpy road of consistency and persistence while building a strong online presence, understanding that success isn't always about monetary gains but also about sharing one's unique experiences.Finally, we explore the power of social media in growing a successful real estate business. We discuss the benefits we've seen from sharing our journey on social media, from increased connections to a wider client base. Not just that, we shed light on how being genuine in your posts, rather than just promotional, can help build a trustworthy rapport with potential clients. Wrapping up with John's effective self-marketing techniques for realtors and insights on leveraging chat GBT, this episode is a treasure trove of knowledge for anyone in the real estate business looking to up their social media game. Tune in for an engaging conversation filled with countless practical tips!Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showThanks for Listening! Follow us on Tik Tok Facebook and Instagram

When life forces you to pivot, incredible things can happen.  In fact, John Schuchman went from losing his W-2 job in 2019 to creating a 6 figure business in real estate in just twelve months…with no advertising, no cold calling, and no pitching. And on top of that, 100% of his clients have left him a positive review.   Tune in and learn his top secrets for getting people to know, like, and trust you through organic social media.  Best Moments 02:02 From Employee to Entrepreneur 07:01  The Power of Your Personal Brand 16:55 Fearless Social Media Presence 23:58 Bucket List Wanderlust 24:47 Connecting Beyond the Screen

In today's episode, we have the pleasure of hosting John Schuchman, a seasoned realtor and relationship-focused investor. John's journey in the real estate industry began with a background in sales and relationships, which instilled in him a deep appreciation for the freedom and imagination that comes with being an entrepreneur. Overcoming the challenges of ADHD, John found his true calling in real estate, where he discovered the power of trust and genuine connections. Throughout this episode, John shares valuable lessons learned from his own experiences, including the importance of building strong relationships with clients and tenants, the impact of social media on business growth, and the value of leaving reviews for others. He also reflects on past financial habits, the significance of budgeting, and the benefits of thinking critically before making impulsive decisions. John's openness about his personal struggles and the strategies he has implemented to overcome them is truly inspiring. From his advice to his younger self to pursue entrepreneurial endeavors at a young age to his reflections on the necessity of involving his wife in financial decisions, John's story will resonate with aspiring investors and seasoned professionals alike. So, whether you're looking to enhance your real estate business, improve your investment strategies, or simply find motivation in John's journey, sit back and join us as we explore the wisdom and insights of John Schuchman on this episode of the REI Mastermind Network. Let's dive in!

In this episode of The Cashflow Project, Steve talks with John Schuchman about his journey to success in real estate, and the role social media played in his career. Their practical and relational approach to ideas is what makes this episode a must, not only for real estate investors for entrepreneurs in genera. John shares important lessons in his life experiences, from investing in yourself to establishing quality connections with random people through social media.   When promoting your business, posting on social media is a daunting task for most people. How do you even get started with what to post? I'm not good at this, what would my family and friends say?   Intrigued? Let's find out more.   Outline of the episode:  01:32 – John' journey to real estate through multiple jobs 04:42 – Leveraging social skills and social media. 06:23 – From first house sold to paying off debt in two years. 11:09 – Investing % of your income to become better. 15:26 – On the power of mastermind and surprise lessons. 17:07 – Sharing life lessons and calling success into question. 20:05 – Constantly pushing yourself to be better in all aspects. 23:01 – On perspective when utilizing social media. 28:32 – Posting as a storyteller, not begging for a sale. 31:12 – Dealing with negative generalizations from the public. 34:31 – Understanding client needs and generosity from success. 39:21 – An important tip for investors 42:18 – Fire Round: Best book recommendation 43:47 – Fire Round: What is your superpower? 45:35 – Fire Round: Biggest learned so far 46:50 – Advise for the busy working professional.   About John Schuchman:   John communicates well with agents and their entrepreneurs and has a heart for helping others succeed. His kindness and expertise come through clearly in his voice.   By way of background, John lost a full-time W-2 job and struggled mentally and emotionally for months before he found his home in real estate business and a passion for not only helping his own clients, but he also has a gift for helping others grow businesses organically through the power of social media. John coaches others to do this with no cold-calling and no-pitching, just purely sharing stories and treating people the right way.     Connect with John Schuchman … Website: https://therealestatesurvivalguide.com/ Email: JohnSchuchmanRealtor@gmail.com LinkedIn: https://www.linkedin.com/in/johnschuchman/ Instagram: https://www.linkedin.com/in/johnschuchman/ Facebook: https://www.facebook.com/JohnSchuchman/       Connect with The Cashflow Project! •      Website •      LinkedIn •      YouTube •      Facebook •      Instagram   Connect with Tr-City Equity Website: https://tricityequity.com/  

Welcome to the latest episode of our power-packed podcast, where we bring you valuable insights and expert strategies to boost your real estate success! In this episode, we sit down with the renowned industry expert, John Schuchman, to delve into the art of securing more listing appointments and mastering the art of conversion.Are you a real estate professional struggling to get your foot in the door with potential clients? Wondering how to turn those appointments into successful deals? John Schuchman, a seasoned real estate guru, shares his proven techniques that have consistently helped agents skyrocket their listing appointments and conversion rates.Tune in now and unlock the secrets to achieving more listing appointments and conversions

 My sister Jenna is doing amazing in her career so far. She just finished a few rotations as a traveling nurse and is currently working on her Nurse Practitioner license. She just got back from a 2 week trip to Europe and has saved a ton of money. I'm such a proud big bro. She visited our family in Sarasota, FL this February when we were escaping the cold Northeast winter along with my mom and step-dad. It was a great visit where we checked out multiple Gulf Coast beaches, sunsets, kayaking in the mangroves, and Jake's amazing ice cream (shout out to Jake in Siesta Key)! Jenna asked me an awesome question one night after all the kids were sleeping. "I want to start my Roth IRA, but I'm leery of hiring a financial advisor. They cost a lot, right... and I'd have to pay them a commission out of my investments?" She was asking a great question that was a 25 mile per hour, high-arcing softball pitch that I had a wide-barreled aluminum bat ready for!I pulled up a quick Google search to teach her with an example from real estate. "Jenna, there are many homeowners that ask the same question. Why should I hire a realtor? I can sell it myself and keep more of the money. Yes, this is true. You do keep a higher percentage of the sale price when you do a 'For-Sale By Owner' or FSBO. However, FSBO stats online show that only 11% of FSBO sellers actually succeed at selling their home. And to make it worse, the 11% sell their homes for 26% less than their professional realtor counterparts." I let this sink in. Jenna is very sharp. I continued. "These stats suck! Let's say you own a $300,000 home. Let's say you actually figure out how to sell it and that's a BIG IF! This is an example. You sell it for $300k! Yay... and you save 3% on realtor fees. You saved $9,000 and walk away with potentially $292k. That's amazing. What if you sold through a professional, marketing machine realtor like my friend John Schuchman (host of the Real Estate Survival Guide)? Using the 26% upsell average, John sells your house for $378,000! John splits the $22,700 commission with the buying agent. John makes $11,350. He is motivated to sell your home! You pay the same closing cost plus the realtor commission. You keep $357k! That's $65,000 more when you hired the professional."That pretty much put the whole topic to bed. Jenna simply said. "Okay, I'll hire a financial advisor." Now, I want to talk to you, listeners of the Smart Cleaning School Podcast. What are you skimping on, trying to save money on and do yourself? Jenna had a SPENDING MINDSET, which literally cost her $65,000! My big-brotherly talk changed her thinking to an INVESTING MINDSET. It's so ironic too. Jenna is highly educated. She has invested over $100,000 in her overall college education to soon become a Nurse Practitioner. This investment allowed her to make serious bank as a traveling nurse, go to Europe for 2 weeks, and have the cash in the bank to even ask me the Roth IRA question. Mic drop for Jenna! I'm so proud and love my baby sister. By the way, I was 14 when she was born so I've been a big brother and fatherly role to her.Read the rest of this article at the Smart Cleaning School website

Join us for an engaging episode featuring John Schuchman, a renowned real estate professional, as our special guest. Discover invaluable buyer strategies and insights from this experienced industry expert. Whether you're a new agent or seeking to enhance your buyer representation skills, today's podcast is packed with valuable information. Learn from John's success and gain a competitive edge in the real estate market. From buyer techniques to thriving in the industry, this episode is a must. Let's dive right in and explore the secrets to real estate success!

Join us today as we are honored to have John Schuchman sharing his extraordinary journey and survival as a real estate agent. Discover the remarkable secrets behind his phenomenal success in the industry. Learn firsthand why he made the pivotal decision to join eXp Realty, an ever-expanding and cutting-edge real estate brokerage. Immerse yourself in a world of boundless opportunities, state-of-the-art technology, and an incredibly supportive community fostered by eXp Realty.This is an invaluable chance to gain profound insights into achieving real estate success and experience the transformative impact of becoming a member of eXp Realty.

On today's episode, we're going to talk about how rising tides lift all boats. This week while in a real estate group, I saw a post that asked why there are agents out there asking questions of other agents in their market. The person commented that they would never help their competition. If you know me, then you know that this is the opposite of everything I stand for. Of course, my response was that this is the absolute worst mentality to have—that they were hoarding information and being selfish instead of helpful. I was a bit nicer than that, but I basically said that they weren't getting it right. We're supposed to be encouraging, helpful, and care about each other. The comments I received on my response varied—some agreed with me, and others thought I was nuts. A rising tide lifts all boats. There's plenty of real estate business to go around—I don't need to fight other Realtors to have success. It's ok to help others, and if they get a deal over me because of information I gave them, good for them. I have never once lost a deal to a close friend, or someone I coach or mentor. Will it happen? Absolutely, but I really think it's more important that we care about and help each other. Another one of my favorite phrases is collaboration over competition. This is exactly why I do everything I do, and it makes me sad that some people don't feel this way. When you're kind, gracious, and helpful toward someone, it's going to come back to you—but that's not why you do it. You do it because it's the right thing to do. I help Realtors all the time in the membership. Some of those members are from Lancaster County. I believe that if I'm doing my job, I'll be just fine and have plenty of success and I don't have to worry about helping out my competition. We have to do better as a community to help each other and be less selfish. The more people I help, the more I've seen my business grow from the real estate side to the coaching, membership, and mastermind. I hope you'll think about this and remember that a rising tide lifts all ships. Don't be that person who made the post. Don't be one of the people who is unwilling to help another Realtor. Thanks for listening. I'll talk to you on our next episode. Resources Free social media coaching calls are back! To schedule your free social media coaching call go to: https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtorsPodcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.

My wife told me recently that I needed a hobby. I think she noticed that, even though things were going really well in my real estate business, that I seemed to be stressed a lot. I needed something to take my mind off real estate. At the time I really resisted—after all, I already had a hobby—I play Madden, I watch sports. She pointed out that I get mad when I lose at Madden and that a hobby isn't something that makes you mad. She had a point. She said I needed something that would take my mind off work without frustrating me. She had a point, but at the time I didn't realize I wasn't getting that. I really enjoyed our time in Florida doing things I didn't get to do on a normal day in Lancaster. I was reminded on this trip that I do need a hobby. I ended up buying a pretty expensive L-series lens for my camera while on holiday and I had a great time taking pictures of the Phillies spring training. I really found a new love for photography. I wouldn't want to do it as a paying job, but I loved doing it for fun. It really brought me a sense of calm, peace, and enjoyment. So, I ended up realizing that I do need a hobby, and I encourage you to get a hobby too. You need something to take your mind off real estate sometimes. Not that real estate isn't great, because it is—I never could have imagined how much I love it. There's no W2 job out there that would let me go away for five weeks with my family. Real estate is awesome, but one of the downsides is that you're never really clocked out. Valerie and I have figured out a system where it's ok that I basically have to work every day. But while in Florida, I had the freedom to work for only 30 minutes to an hour some days. Imagine a job where you get to be gone more than 10% of the year. It just doesn't happen—so real estate has the major advantage of being able to be away and work from anywhere. But you do work every day, so you still need that release and break from real estate. That's why you need a hobby. Mine is going to be going out and having fun, taking pictures of sports. Another thing I really love is going to the movies. It's something that I don't mind doing by myself because I can just sit there and enjoy the movie. I plan on going to more movies, and I want to encourage you to do something you love as well. I'm here on this podcast to encourage and motivate you, and hopefully help you have a successful business, but if you don't have some kind of release to get a break from your work, you will burn out. So, you need a hobby. I would love for you to commit to doing something you enjoy, something fun for you, once a week. That's what I'm committing to do. Whatever that looks like for you—taking a walk with your family, going to a movie, bowling, a sports event, whatever, just do it. I need a hobby and you need a hobby. Go out and find one. I'd love to hear from you guys about it, what your hobby is or what you are going to do to give your brain a break from real estate. I appreciate you guys, thanks for listening. I hope this was helpful, and I'll talk to you on our next episode.Resources Free social media coaching calls are back! To schedule your free social media coaching call go to: https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtorsPodcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions &...

Today's episode is about asking the right questions. If you don't ask better questions, you'll just keep going around and around in circles in your business. Six months ago, I shared about my irrational fear of flying and how the hardest part for me was the takeoff. There's a lot that goes on at an airport that intrigues me—the way the business runs and how many people cycle through every day. Recently, something happened that I hadn't experienced before at the airport. As you know we were in Florida for over a month and after the first couple of weeks my sister Liz came to visit us from Pittsburgh. For some reason, when I went to pick her up at the Tampa airport I couldn't find the pick-up area for the terminal—I kept driving in an endless loop because I couldn't find the right waiting area. The same thing will happen to you in your real estate business if you don't ask the right questions. So many of you are struggling and don't know how to survive, but actually you aren't asking the right questions. During every membership call there are people who won't ask a single question. They sit there struggling, frustrated with their business, but they won't ask the right questions to get the solutions they need. I can't fix your business, but if you ask the right questions, you can find the solution to your problem and create a successful business. You should have seen me in our big SUV trying to hide at the terminal—just trying to sit there and not get kicked out by anybody. The rules are to keep people moving, so they would tell me move along and the endless loop would begin again. I even tried to park on the side of the road across from the terminal with my flashers on, but a police officer came and made me move. Of course, it's for security reasons. No matter where I tried to pull up and park, someone made me move. I asked where they wanted me to go, and they said they didn't care as long as I wasn't there. My issue was that I wasn't asking the right questions. I should have asked if they had a waiting area where I could park until my sister got her bags. I never asked, so I was stuck in an endless loop going around the terminal for 30-40 minutes. Maybe I was stressed, not wanting her to be late, so I just stayed in this endless loop—but it was because I wasn't asking the right questions. So, my encouragement to you is that if you aren't getting the results you want, you need to ask better questions. If you're struggling in your business and you're around top producers, ask them for advice. Ask them what they would do if they were in your shoes. Thanks for listening. I really appreciate you guys so much. Ask the right questions to the right people and you will have more success in your real estate business. I'll talk to you guys on our next episode. Resources Free social media coaching calls are back! To schedule your free social media coaching call go to: https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtorsPodcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.

This week we've talked about building content and making connections, and today we will talk about the confluence. Confluence is a great word that I heard from Vincent Pugliesi that he came up with from looking at what successful businesses were doing. Confluence occurs when several things come together—it is used often when smaller rivers come together and form a larger river. For our business purposes, confluence is where you take your content and your connections and you add marketing—and it becomes a powerful force that works together for the success of your business. The interesting part about confluence is that it brings together things that may not be powerful by themselves, but together make a big impact. I know people that have tons of content—they want to build a website, do a podcast and they are always giving away free content. Some of you have so much content that your content river is overflowing and flooding everywhere. Imagine that your river is overflowing on the content side, but there's a dam set up and the water can't go anywhere. The dam is there because you haven't done any connecting. The river can't keep flowing without both content and connections. You have to use your connections to serve, be helpful, and be kind—that connections river has to be long and deep just like your content river. Of course, it doesn't have to start that way. Many rivers start as a foot-wide stream that only has a little water in it—you don't have to start big. You can start small, but you do have to start. Eventually that stream begins to widen and turns into a river, and when those two rivers of content and connections combine, where the confluence occurs—that's where the power and success begin. That amazing third river that results from the combination of the first two…it must start somewhere. You can create content that's helpful for people and then make good connections by having great conversations about what you're doing—not a pitch or sale—just building relationships, helping people, and talking about what you're trying to do. You need both of those rivers flowing well to get to the confluence. You can do it—I've seen tons of people do it and I've done it myself. If you can do the content and make the connections and relationships, the confluence is going to be amazing. It's going to come together and you're going to have a ton of success. So, I hope this is helpful to you. If you have any questions about building your niche or micro niche after hearing this week's episodes, I'd be honored to talk to you. Thanks for listening. Resources Free social media coaching calls are back! To schedule your free social media coaching call go to: https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtorsPodcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.

Today we're going to talk about why you should be happy when the wrong ones leave. To be honest, I've experienced this recently with both real estate clients in my business and with membership, coaching, and training agents. I talk so much about your avatar and the importance of going after the people who you really align with. Remember the four client boxes we have talked about on the show—high paying/high drama, high paying/low drama, low paying/high drama, and low paying/low drama? You want to stay in the low drama boxes. A client that's looking at a $200,000 house but is going to be low maintenance/low drama is going to be easy to work with. Sometimes the clients who are going for a high paying $800,000 listing but are going to be constantly complaining and causing lots of drama are just not worth it. I've experienced both in business and with some agents that I was coaching recently. I'm pretty low pressure during the first meeting with a client and let them know that they can take their time to decide if they feel it's a good fit to work with me. Recently, a client said they were sure they wanted to work with me and told me to go ahead and set up the MLS search. The next day I got a text telling me they had decided to go another direction. To be honest, I was a little frustrated and stressed out for a few days because I didn't know what I had done—but I had to remind myself that they just weren't a fit. I should be happy they made that decision, happy that the “wrong ones” left. It wasn't a fit and that's ok. I've also experienced this in the membership when a Realtor comes in and pays the membership, but then dominates the conversation or is rude and obnoxious. There have been a few people that I have either removed from the membership or they removed themselves. Sometimes I have asked myself what I did to make them leave, but I have learned that my job is to protect the integrity of the group. If someone's not a fit and they leave, I should be happy—again the “wrong ones” left. I want to encourage you in your real estate business to be happy when the wrong ones leave. I believe that if you are working hard, you're diligent, and have integrity that you will have success in the real estate business, so don't be upset when people who aren't a good fit go in another direction. You don't want to be chasing people that don't want to work with you. You want to have the freedom and openness for the clients that do need you. I agree, it hurts when a client decides they don't want to work with you. It hurts when Realtors leave or quit the membership, but my encouragement to you (and myself) is to be happy when the wrong ones leave because it opens you up to work with the clients that want to do business with you and value what you have to offer. I hope that instead of being frustrated when clients go another direction that you will think of it as an opportunity to find the right clients and realize that it doesn't mean that you are doing anything wrong. It just opens you up to having more room for success in your real estate business. So, thank you guys so much for listening. Hope you enjoyed this episode, and I will talk to you guys next week.Resources Free social media coaching calls are back! To schedule your free social media coaching call go to: https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtorsPodcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty

John lost a full-time W-2 job and struggled mentally and emotionally for months before he found his home in real estate business and a passion for not only helping his own clients but he also has a gift for helping others grow businesses organically through the power of social media. John coaches others to do this with no cold-calling and no-pitching, just purely sharing stories and treating people the right way. What You Will Learn: Who is John Schuchman? How did John start his career in the Real Estate Industry? What John did do to get from what he was to what he is now? Your Real Estate business is all about perception. John shares how he uses social media in growing his business. What is the true value of social media? The relationship starts with the settlement of the table.  John shares how he can be contacted. Additional Resources from Gary Wilson: Website: https://therealestatesurvivalguide.com/ Email: john@johnschuchman.com LinkedIn: https://www.linkedin.com/in/johnschuchman/ Facebook: https://www.facebook.com/JohnSchuchman/ Attention Investors and Agents Are you looking to grow your business? Need to connect with aggressive like-minded people like yourself? We have all the right tools, knowledge, and coaching to positively effect your bottom line. Visit:http://globalinvestoragent.com/join-gia-team to see what we can offer and to schedule your FREE consultation! Our NEW book is out...order yours NOW!   Global Investor Agent: How Do You Thrive Not Just Survive in a Market Shift? Get your copy here: https://amzn.to/3SV0khX   HEY! You should be in class this coming Monday (MNL). It's Free and packed with actions you should take now! Here's the link to register: https://us02web.zoom.us/webinar/register/WN_sNMjT-5DTIakCFO2ronDCg

Today's show is about the importance of having a foundation in your business. We've got around 35 people in the membership and it's interesting because we have a combination of new Realtors and top producers. About half the people want to learn from me because I've tripled my income from my first full year to the second full year and created a six-figure real estate business—and of course I want to teach those people. The other half I'm wondering what I could possibly teach them when they're making half a million dollars a year. It all comes back to your foundation, and that's what those top producers want to learn from me. I was able to build a solid foundation relatively quickly and have success in my business using social media to build relationships with people that don't end at the settlement table. It's been interesting, and to be honest, I've had to get over some major imposter syndrome working with some of these people who do four or five times the sales I do in real estate. But then there are things that I can learn from a new Realtor—I learn from them all the time on my team and in the membership community. A foundation is important if you really want to grow and have success in real estate. There's a parable Jesus preaches that is found in the book of Matthew (7:24-27) where he says that whoever hears his words and doesn't follow them is like the foolish man who build his house on a foundation of sand—his house fell apart as the rains came and the flood waters rose. Those who heed his words are like the wise man who build his home on a foundation of rock—his house withstood the rain and flood. I have always loved this parable because it talks about the importance of having a good foundation. Not only is this a good principle for your life, but also for your real estate business. If you have a solid foundation for your business, you will have success. If you're a new Realtor, you're going to do this by having a good CRM, giving your clients a great experience, having a system for doing paperwork, and keeping in touch with your clients. You build that foundation. If you're a seasoned Realtor, maybe you realize you never built that foundation. You don't have a system for posting on social media, keeping in touch with clients, or organizing paperwork—and you're seeing the pain of not having that foundation. You just wanted to make money and you built a very successful business, but you didn't set down a foundation. So, wherever you are in your real estate journey, I would encourage you to have that foundation, and I would encourage you to use your downtime to build it. When I had a lull in business, I would spend that time focusing on my foundation. I built out my CRM so I could keep in touch with my contacts, and I built out the membership. I knew the importance of foundation. If you don't have one…you need one. I would encourage you to really focus in on building that foundation to create success in your business. I appreciate you guys so much and thank you for listening. I'll talk to you on the next episode.Resources Free social media coaching calls are back! To schedule your free social media coaching call go to: https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtorsPodcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman...

Today we're going to talk about the power of connection—a very powerful tool for your business. As I record this episode, I'm on my way to the TLF retreat in Bradenton, Florida. A lot of people think about social media as just putting content out there. I get really passionate about this because I feel like 99% of people are using social media wrong and not making the most of their connections. If you're only about growing your business to get something out of it, you're missing out on the opportunity to make meaningful connections and help people. At last week's retreat, I was talking with some great people about using your social media purposefully to connect people. Vincent came up with the phrase, “purposeful scrolling instead of mindless scrolling.” We did an exercise at the retreat where we spent 15 minutes thinking about who we knew that we should connect with someone else. I tried to connect people in the group with other people I know, and they did the same for me. The point was to use social media for good—to help others and pour into people around us. An example of this was a client I helped to sell their luxury home for $1.3 million in Westchester. They would have never listed their home with me if we hadn't had a mutual friend in Melissa Bloom and she connected them to me. That's a $35,000 commission before splits for my business in 2022—that's the power of connection. Vincent leads an incredible community. I'll be posting some pictures of some great people from the retreat in a few days, some amazing people I get to be around. When I tag someone in one of my photos, I'm promoting them and telling others about their business—because I believe in the power of connections. So many people have helped me get where I am in my real estate business, with the membership and with everything that I'm growing with podcast. They've shared it, so why shouldn't I give back to those people and serve them? Not because of what they do for me, but because I want to help them. It makes me angry when someone says social media is a waste or that it takes up too much of their time. My argument is how are you using it? Are you using it just to promote and serve yourself? Not that there is anything wrong with promoting yourself, but you want to make sure you're promoting others too. If you don't want to post on social media about your business, then at least use it to talk about the amazing people you're around. Vincent would seem pretty arrogant if he posted about how amazing his retreats are and how great his membership and mastermind community are, but if he posts about how thankful and impressed he is after speaking to some amazing entrepreneurs and tags their businesses—he's being generous. The natural result of that is that people see that and want to know more about his membership community. I want you to look at your social media differently—look at your relationships and your connection differently. In real estate, it is vital to make connections. Be selfless about it. Serve other people. Sales will come if you do business in a generous way, the right way. Your business will grow, and you'll become a better person. Thanks so much for listening. Resources Free social media coaching calls are back! To schedule your free social media coaching call go to: https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtorsPodcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale...

Today's episode was inspired by a few different conversations I've had since we've been in Florida. There have been a lot of people interested in how we were able to come away for a month. So, I want to talk about what makes all of this possible for us and why it's possible for anyone. It's all about choices and decisions. I watched Ken Carfagno and Vincent Pugliese both go away for a month at a time with their families and never dreamed it was possible for me, but then by learning from them, I realized that it could be a reality for us as well. It's possible for anyone depending on the choices and decisions they make. Many of you know that my wife and I paid off our house last summer and we had a year of living expenses in savings. We decided to take around $10,000 and go to Florida. We would still have plenty of money in savings and be able to do something we dreamed of and was important to our family. This kind of freedom is possible for you if you make choices about what is important to you and good decisions on how you use your money. When I talk to people about financial freedom and that journey, so many don't think it's possible for them, but then I see how much they spend on Starbucks, eating out, cigarettes and alcohol—and it's insane. We don't do any of that stuff. We don't spend money on car payments. One of my dreams is to own a Tesla, but I don't want the car payment. That's a choice we have made. When my wife and I talked about buying a Tesla, I realized that the root of it all was that I really wanted a nice radio with Apple CarPlay. So, my wife told me to go spend $500 on a nice radio with Apple CarPlay to put in my car—which is much better than a recurring car payment. I could afford a car payment, but we have two paid off cars—they aren't the nicest cars in the world, but certainly not the worst either. I upgraded my current car instead of getting my dream car. You can have the freedom, but you have to make the choices and decisions that are financially wise and live frugally. Even when we bought our new house, we kept it close to what we sold our old one for. We upgraded, but we didn't need a mansion. We wanted a garage; I wanted an office—but those were choices we made. I'll also tell you that those decisions get a lot easier when you can create a recurring income. If I have a membership that produces one to two thousand dollars a month, I can come to Florida twice with the money generated from the membership—and that membership is growing. Part of making those choices and decisions means that you don't mind investing in building relationships for your business and doing the work needed to be successful. Choices and decisions are a huge thing in our personal lives and our real estate business, so I would encourage you today that freedom is possible. Having success in real estate is possible. You can do anything if you can make some hard choices and decisions. Thank you for listening today. If I can ever help you with anything, let me know. I'll see you on the next episode. Resources Free social media coaching calls are back! To schedule your free social media coaching call go to: https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtorsPodcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily...

How quickly can you change your focus? One of the things I have learned through my real estate career is how quickly you need to be able to focus on the next thing. For example, as I record this podcast, I have a settlement coming up in a couple of days. I'll need to change my focus pretty quick after wrapping this up so I can focus on that client. Once that settles, I'll move my focus to the next thing—it's about balancing it all. We have to be able to change our focus quickly in real estate. This past Tuesday I experienced my first Philly spring training baseball game—something I have dreamed of as long as I've followed baseball. I have some professional camera equipment from my photography days, so I brought that along with the new L series zoom lens I had recently purchased. I was in the second row, right behind the Phillies dugout. I've followed baseball a good majority of my life, so I can anticipate the actions of the players as I watch the ball. There were a couple of times during the day where I really thought about how quickly I had to shift my focus to follow the action. These guys are throwing the ball around a hundred miles per hour, so the action is fast paced. I was photographing Zach Wheeler as he threw a pitch, watching the ball with my left eye. Suddenly, I'd move my camera, using my right eye to see where the ball was shifting, zoom in or out, adjust the focus and take the picture of Trey Turner fielding the ball at the shortstop and tossing it to second. I was constantly shifting my focus trying to get the best shot. I'm pretty proud of the photos I took that day and was impressed that I was able to shift the focus of the lens and adjust all the things in enough time to get some of those shots. So many things had to happen all at once. To apply this to real estate, ask yourself how good are you at adjusting your angle—at changing your position and focus, whether it be physically or mentally? If you want to have success in real estate, you have to be able to adjust. If one client is calling about a property and the next calls stressed out about their settlement, you have to be able to change your focus and be able to meet the needs of each. You also need to be able to adjust your expectations—real estate involves so many things getting thrown at you. You have to be fast on your feet so that if something unexpected comes up, you can handle it. You need to be able to go from guiding listing clients to advising buyers on inspection matters. You have to be adjusting your focus and expectations and be prepared when something unexpected comes up. If you can do these things, I believe you will have much more success in real estate. Thank you so much for being on this real estate journey with me and learning together. Resources Free social media coaching calls are back! To schedule your free social media coaching call go to: https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtorsPodcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.

Don't be so busy creating that you stop growing. I often talk about Vincent Pugliese and the Mastermind group that I'm part of. He's really changed my life, and while I was at his retreat we talked about some hard things that really changed the trajectory of everything I'm doing in my business. As a Realtor, I thought that recurring income wasn't a possibility for me, but Vincent taught me otherwise. He taught through Total Life Freedom how to have recurring incomes so that you don't have to have all your work be service based. That week really changed my life and that brings me to the lesson for today. I started listening to Vincent's podcast after that retreat along with Ken Carfagno, Kent Sanders, and John Stange's podcasts. Listening to these shows changed my life—all of them were in the Total Life Freedom Mastermind with me at one point. It affected how I did business, how I interacted with people, how I served people, and how I grew my business. I've spent the last couple of years really devoted to my show and creating content for the membership. What I've learned is that I've gotten too busy creating content—and I don't want you to get so busy creating content or whatever in your business that you stop learning and growing. This is what I learned a few weeks ago when I realized I had been missing out on the podcasts I usually listen to because I had gotten so busy creating content that I had stopped my routine of consuming content and learning from others. It reminded me of the time I was in the ministry—you are pouring into people, but you feel like no one's pouring into you. You can spend so much time leading and teaching others that you never take the time to feed yourselves. You're just too busy. Part of my growth is listening to podcasts that cause me to improve as a dad—be a better person in my faith and with my family. They help me improve my business, become a better Realtor, and be a better leader for my membership community. So, I hope that you can really get the point that you can be so busy creating that you stop consuming—stop learning. Don't be so busy that you are not consuming, learning, and growing yourself. I hope this is helpful for you guys. It's important to keep learning and growing whether that's reading books or listening to podcasts—whatever feeds you. Always keep learning and growing. Thanks for listening and I'll see you on the next podcast. Resources Free social media coaching calls are back! To schedule your free social media coaching call go to: https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtorsPodcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmailJohn Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.

Who is Josh Smith?Josh Smith is an entrepreneur, life coach, keynote speaker, and community leader. He recently launched his business, Your Speaking Voice, LLC where he teaches people to develop a voice and why public speaking is important. He helps others how to overcome challenges and gain confidence in whatever I pursue. Josh is a good friend and the reason I shared my nine-part story recently about how losing my job affected my mental health. “I think that there's a crisis nowadays when it comes to being able to communicate with others, especially as we try to do it face to face.”“It's really important if you're a parent out there, even if you're doing whatever field that you're in, especially real estate, take some time for your kids because it is certainly the most important thing that you can do for them.”“Just know that you always have a place in this world and that you have the abilities deep inside of you.”“…try to say no because that will help you keep your work life balance in check and might even help you with recovering from some of the episodes of de depression anxiety.”Find out the following and more: Why Josh started his business of helping peopleThe importance of being authentic and having confidenceWhy men are hesitant to talk about mental healthJosh's experience with depression and how he got helpWhy it's important to spend time and listen to your kids Why it's vital you check in on peopleWhat you can learn from Josh's journeyHow you can teach others from your experienceTwo things Josh feels everyone should do for their mental healthNever be afraid to ask hard questionsThe reason behind Your Speaking Voice, LLCJosh's advice to RealtorsResourcesSuicide and Crisis Hotline: 988Josh Smith's Website: https://www.yourspeakingvoice.biz/Free social media coaching calls are back! To schedule your free social media coaching call go to: https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtorsPodcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.

We've been talking about Chick-Fil-A this week. This past Monday we talked about Chick-Fil-A putting their emphasis on leadership (rather than investing), and Wednesday we interviewed my brother-in-law, Brad Burkholder, an operator. Today we're going to talk about how we don't have to be on the clock 24/7. So many Realtors feel they must be on the clock 24/7—always answering their phone, always available. But this isn't the case. I have a cut off time where I no longer answer calls for the night, and I often sleep in because I stay up late working in the evenings. It all goes back to setting boundaries. Chick-Fil-A is closed on Sundays. Truett Cathy wanted his employees to be able to go to church and spend time with their families, so he was committed to being closed on Sundays. He got a lot of flak for it with people telling him he wouldn't make money or that he wouldn't survive, but if you look at the numbers today, Chick-Fil-A is making more money in less days per week than the other restaurants. I really feel like a lot of this success goes back to the operator and the fact that they are often involved in supporting their community. When a business supports the community, the community wants to support them. That's something that can be applied to your real estate business as well. If we look at some numbers, we find that the average McDonald's franchise does about 3 million a year in net sales. Burger King does around one and a half million a year and Wendy's brings in about 2.17 million. So, McDonald's brings in the most of the three. If we compare McDonald's with Chick-Fil-A—the average freestanding Chick-Fil-A makes more than 8 million dollars in sales a year. Many of the operators I personally know who own stores bring in way past 10 million, but even on the conservative side of 8 million a year, Chick-Fil-A is doing more than two and a half times the volume of McDonald's. Wendy's, Burger King, and McDonald's are open seven days a week, sometimes 24 hours a day and don't bring in the sales Chick-Fil-A does while being closed Sundays and being open less hours daily. So, when you get frustrated as a Realtor and feel like you have to work constantly to have success—think again. Chick-Fil-A's business model has shown that you don't have to work 24/7 to be successful. Even if you're only open six days a week and have limited hours, you can have a lot more success than your competitors. I hope you can think about this with your real estate business and learn to say no to working all the time. You need that balance. Thanks for listening to the podcast and I'll see you guys on the next episode. Resources Free social media coaching calls are back! To schedule your free social media coaching call go to: https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtorsPodcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.

Who is Brad Burkholder?Brad Burkholder has been a Chick-Fil-A operator for 11 years and been with the company for 12 and a half. He is currently the operator of the freestanding restaurant off Lindle Road in Harrisburg. He is a wealth of knowledge with a lot of wisdom to offer entrepreneurs. He is also my brother-in-law and a big supporter of the show. “I'm really grateful for my time at Cairn University, which allowed me to understand I could do business for the glory of God, and that's really where it came to life for me.”“I always say the valley is where we learn our character and our true commitment.”“I always encourage entrepreneurs, find someone that you can delegate the things that you don't want to do or that you're not good at, and find those people, delegate to them—usually they're way better at it than we are.”Find out the following and more: How being an entrepreneur can be a callingBrad's introduction to Chick-fil-A in collegeWhat it is like to be a Chick-fil-A operator — in good times and hard times How Brad balances work and familyLessons on generosity and character that he passes on to his team membersHard times he endured and his advice to Realtors who are strugglingHow his faith carries him through the strugglesThe importance of rest and recovery when you're working hardCharacteristics that entrepreneurs and leaders shareTips for managing a team and delegatingThe benefit of being part of a coaching groupWhat is your legacy?ResourcesFree social media coaching calls are back! To schedule your free social media coaching call go to: https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtorsPodcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.

When going into business, leveraging different tools is essential. But what tool is available on your end? In today's scoop, John Schuchman, a REALTOR® in Lancaster, shares how you can use social media to grow your real estate business. He explains when using social media platforms, you don't have to overwhelm yourself. Instead, you should focus on the platform that works for you. John added that you should also add your phone number on your bio so clients can easily reach out to you. To hear more of John's insightful talk, tune in to this episode now! Check out John's Book recommendations!The Wealth Of Connection: A New Approach to Making Business Personal by Vincent Pugliese Connect with John Schuchman through the followingWebsite: https://therealestatesurvivalguide.com/Facebook: https://www.facebook.com/JohnSchuchman/LinkedIn: https://www.linkedin.com/in/johnschuchman/Instagram: @john_schuchman

While attending PodFest a week or so ago, I had the TV on in my hotel room and caught some of the analysis on for the AFC Championship game. As I listened, I thought how they spend so much time, so many hours preparing for the games that they almost run out of things to talk about. I'm an Eagles fan, so I'm thrilled that it will be the Eagles against the Chiefs for the Super Bowl, and I'm really hoping the Eagles will win. There have been thousands of hours of analysis to prepare the fans for the Super Bowl—imagine if they did all the analysis and had all the conversations, but didn't play the game? That would be crazy—but this is a struggle I see Realtors having a lot. They think about what they can do to improve their business, but that's ALL they do. They have talked and prepared and prayed and planned, but at some point it becomes time to stop preparing and take action. The time for analysis is over—it's time to play the game. Don't get me wrong, I'm all about dreaming. If you've listened to my podcast for any length of time, you know I've probably got more ideas than anyone in the world. Even with all the plates I have spinning, there comes a time where I've processed enough and it's time to get moving. I encourage you to do the same. Don't have so many ideas that you don't take action. I hope you can apply this to your real estate business. If you've been discussing and thinking for a long time, maybe you need to make that jump–make that decision. Make sure you're moving forward. The biggest struggle is overthinking, and the only bad decision you can make is not making one. Stop overthinking and start making decisions. I hope this helps you in your business and I hope the Eagles win the Super Bowl. Go Birds. Resources Free social media coaching calls are back! To schedule your free social media coaching call go to: https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtorsPodcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.

Who is Katherine Polsinelli?Katherine's background is in management, medical administration, and she is an agent service coordinator for one of the largest real estate brokerages in the world. Her desire is to help agents and entrepreneurs become the best version of themselves by getting organized, mastering their mindset, and by helping them accomplish more. Katherine has recently launched a podcast called Real Chat with Kat where she brings in a variety of coaches to give people a different approach to growing their business. “I think the biggest piece of advice that I give people is really focusing on how they view themselves.”“You need to establish what am you are willing to put up with and what is not worth your time.”“I personally think that success is moving forward, whether that's an inch or a mile. Success is different with every single person, and I think that's a word that we get stuck on wholeheartedly because we look at other people's success—we measure their success, and we feel bad because we are not there.”Find out the following and more: How and why she transitioned into real estateHelping with “The Startup Agent” and what she loved about the bookWhat Katherine looks for in the people she works withThe importance of investing in people How she encourages her Realtor clientsThe problem with perfectionWhy you should only take clients that align with your avatarEstablishing boundaries—what to say yes to and when to say noWhat to do when you don't know all the answers (and how to find them)Mirror and Matching—how to read your clientsKatherine's advice to a new RealtorResourcesKatherine's Podcast: https://realchatwithkat.podbean.com/Free social media coaching calls are back! To schedule your free social media coaching call go to: https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtorsPodcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.

Last week I was at PodFest, connecting and meeting with people and supporting my friends. When it was time to leave, I had a conversation with someone who didn't feel like they made the connections I did—that the event wasn't valuable. This person was a friend of mine, so we interacted a bit, and I noticed that every time we would go into a session, they would sit in the back. That's why they weren't making connections. I learned from Vincent Pugliese, Ken Carfagno, and John Stange that you only make connections by putting yourself out there and introducing yourself. You have to drag that extroverted side out of you at events. Justin Schenck has an amazing podcast and is considered an influencer. I've had him on the show, and he's been a great encourager. Sunday when things were wrapping up, he invited me to come sit down with group of big influencers he was with, and I was able to meet some amazing people. Being willing to put yourself out there is how you make connections and meet people that will be in your corner and include you—when you don't really have the audience or the relationships to sit with people who are influencers of that level. This friend who hid in the back of the class didn't ask any questions, didn't support the people who were speaking, and therefore didn't make any connections. He didn't have the amazing experience that I had at PodFest this year. I sat in front, asked questions, raised my hand, and introduced myself and my podcast when I was called on. I met so many people that way. At Podcast Movement this past year, my friend Ariel called me out and asked me to talk about my podcast simply because I asked a question. As a result, I connected with a bunch of Realtors and my show grew a lot. However, people who come to the events, sit on the sidelines, and don't try to make connections leave feeling shocked that they didn't build any relationships or get anything out of the event. If you have a platform and you're trying to build it like I'm trying to build mine, let this be a lesson for you. This is a lesson for Realtors as well. Why are you not making connections and meeting people? Are you spending too much time hiding in the back of the class? Of course, you don't want to be that person who comes in like a bull in a China shop—dominating the conversation—there has to be balance, but get out there. Don't sit in the back, staring at your phone. Introduce yourself to the speaker and thank them for their time. Put yourself out there—go out in your community, serve at church, serve for nonprofit organizations, or just go sit at the coffee shop and have conversations with anyone who comes in. Ask to buy them a cup of coffee. There are so many ways to grow your business and if you are continuing to struggle, you are not using the resources available to you. I told my friend that if you hide in the back of the room, the back of the class, you won't make any connections. They didn't like what I had to say, but it was true. I would encourage you in whatever you're building—your podcast, membership, real estate business, or whatever to build relationships. Show up and put yourself out there. If you can do this, you will create success. Thank you so much for listening. Resources Free social media coaching calls are back! To schedule your free social media coaching call go to: https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtorsPodcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR®...

Who is Andy Welk?Andy Welk leads our team and is a full-time firefighter and paramedic. Thanks to his schedule at the firestation, he is able to put in full-time hours with his real estate business. The knowledge and information Andy has gained over his 14 years in real estate will help you create success in your real estate business. “My biggest focus with my real estate career is that it isn't my success—God is the one that gets all the glory for all of this.”“You have to watch out on your social media pages, the audience that you're playing to.”“…it's a long game. It's kind of like a 26.2-mile marathon…you don't go one mile in and give up.”Find out the following and more: What led him to pursue a second career in real estateHow he has the time to work two full-time careers Why it's hard to do real estate part-timeHow he handled the crash of 2008Why having conversations creates successWhat Andy does special for first responders who refer to himThe importance of creating relationships where you areThe value of social media as a free resource to promote your businessMaking the most of your drive timeA Realtor's biggest toolTips to make connectionsHow to prepare buyers for buying a houseAdvice for Realtors who are building teamsThe importance of writing things downWhy you should have a business planResourcesFree social media coaching calls are back! To schedule your free social media coaching call go to: https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtorsPodcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.

Episode no 194 we have special guest John Schuchman - In this episode, We will discuss with John The topic of Growing your business using social media. So don`t forget to subscribe and leave a review on our podcast . lets dive in --- Support this podcast: https://anchor.fm/rasel-chowdhury2/support

I hope you are all having an incredible start to 2023. I am excited to have you guys on this episode and talk to you about who this is for. On Wednesday's podcast, we talked about who this is not for, and I have often talked about your avatar—who your business is for—and finding the right clients. I have also often talked about building the things that I wish would've been around when I started my real estate career. My main point in this is that I'm learning so much about really diving into who my avatar is. So many people try to get into real estate because they think it's a quick way to get rich. They watch Property Brothers or Chip and Joanna Gaines, and they think it's going to be easy money, but real estate is not easy money. Real estate investing, the membership, the podcast…they all require hard work. The people that are having success are the people that are hardworking, genuine, helpful, and self-motivated. If you're looking for handouts, I'm not interested in helping someone like you. If you're looking to just take and take and take what you want and not give back, then that's not going to be something that really jives with what I'm doing and who I'm trying to help and serve. However, if you're generous, if you're kind, if you're hardworking and helpful, then I absolutely want you to be a part of what I'm doing. That's who this is for. You can think about this in your business—who is this for and who is it not for? You can think of that in terms of clients like I've had to do. Who's that avatar? You can think of that in terms of a podcast, a membership, a brand, or whatever you're building, and I hope that you can try to set some clear boundaries in your business. So, I hope you could think about this your business in 2023. Am I going to be successful? Am I doing those things? Hopefully you are. Think about how you can serve and help people. Resources Free social media coaching calls are back! To schedule your free social media coaching call go to: https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtorsPodcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.

Hope you're all doing well and I hope that as we move into the new year, you're getting yourself ready for success. On today's episode, I want to talk about who this is not for. This is very specific to my business and what I'll be doing as well as my podcast and my membership—but also very broad in terms of thinking about the people that I attract. I've led a membership call for my group on Mondays about finding your ideal client because I can't think of a better way to kick off 2023. I'm also thinking about who I want here listening to the podcast, and who I want here as part of what I'm doing in real estate. Of course, I'm going to focus on Realtors, but today we're talking about who this is not for. Friday, we'll talk about who this is for. In real estate, I often get approached by different companies that want me to bring my business to their company. I also get approached by different realtors that want to join the company that I work for—some of them are interested in the membership, some of them are interested in the mastermind, some of them are interested in one-on-one coaching. I've really tried to home in on this in my business, and I hope some of the things I've been processing can help you in your business as well. Today we'll focus on who I want to detract and on Friday I'll focus on who I want to attract. In real estate, most brokerages just want warm bodies and don't give you a ton on the front end—they're not giving you a lot of value to help your business or advertising. It's very much low risk, low reward. As I help lead our team, we turn people away. I recently sat down with someone and had a conversation about our team, and it wasn't a fit. I could have just said, “Hey, sure, join our team. We'll make money”, but that's not what we're about. Our faith is obviously a huge part of what we do for our team and how we lead the people on our team. I'm not saying you necessarily have to be completely aligned with what I believe, but you need to at least have character, integrity, and a good reputation. If you don't have those things, this is not for you. In the same way I've had people in the membership that I've told this is not a good fit. This is not something where you come to and just take all the knowledge but don't help anyone. This is not for you if you don't want to help others and be generous. As you build things out, like your content waterfall and your entrepreneurial solar system, I would encourage you to know who you're trying to attract and who you're not trying to attract. I hope you can think about this and equate it to your business…apply it to your real estate business. If you don't want to do the hard work, real estate is not for you. If you expect it to be easy, real estate is not for you. If you expect that the business is just going come to you and walk through your door, real estate is not for you. Resources (if applicable)Free social media coaching calls are back! To schedule your free social media coaching call go to: https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtorsPodcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA,with Berkshire Hathaway HomeServices Homesale Realty and a part of the AndrewWelk Group. The opinions shared on this show represent the opinions &values of John Schuchman and do not necessarily represent the opinions &values of Berkshire Hathaway HomeServices Homesale Realty. The opinions &ideas shared in this...

Who is Jonathan Kiehl?Jonathan is the founder of EvenKiehl LLC, an independent, fee only, registered investment advisor located in Lancaster, PA, who specializes in tax-efficient, and value aligned financial investing. EvenKiehl serves clients locally and across the US. Their process provides peace of mind and clarity through a personalized discovery process and financial plan development that reflect each client's unique situation. They use investment strategies that are tax aware and don't necessitate checking your values at the door.Find out the following and more: How Jonathan made the change from being a watchmaker for Rolex to the financial industryWhy he chose to go independentThe importance of guiding the client, but remembering they're the bossHow values define the personal goals or benchmarks that define your successWhy COVID helped pushed Jonathan into independent practiceJonathan's advice to Realtors and others with inconsistent incomeWhy balance is so important for entrepreneurs working at homeThe concept of servant leadership The advice Jonathan would give his younger selfAdvice to Realtors for success going into 2023ResourcesJonathan's Website: https://evenkiehl.com/Free social media coaching calls are back! To schedule your free social media coaching call go to: https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtorsPodcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA,with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.

This past November, at the Total Life Freedom Retreat, my friend Barry Karch shared the concept that you are only doing 90%—you're doing so well in so many things, but you're not completing anything to 100%. There was a Realtor there that was doing a bunch of different things well in their business, but there were some things that they weren't doing as well. This Realtor had a ton of great ideas—tons of things that they started, but very few things that they finished, so Barry pointed out that they were only doing 90% of the work. We all do this, right? We start something, but never finish. Imagine that it's December 26th…imagine stopping the year today. Imagine December 26th deciding you're done—you're not doing anything the rest of the year. That is what so many people do in their business—they get so close to the end and then just stop. Barry compared it to running a marathon where you only run 26.2 miles. Imagine running for three or four hours, 26 miles, and not crossing the finish line that you can see in the distance. It's silly, but so many of us are doing that in our real estate business. We are not following projects through to completion. This sabotages your real estate business. Think about this in your business—have you had success this year or have you struggled? What were things you wanted to achieve? We're here in the last week of 2022—what are things you wanted to achieve but didn't? Why not? Finish the race—go the full hundred percent and give it your best effort. If you want to have success in your real estate business, you don't stop at 90%, you finish it to completion. Resources (if applicable)Free social media coaching calls are back! To schedule your free social media coaching call go to: https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtorsPodcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.

John Schuchman lost a full-time W-2 job and struggled mentally and emotionally for months before he found his home in real estate business and a passion for not only helping his own clients but he also has a gift for helping others grow businesses organically through the power of social media. John coaches others to do this with no cold-calling and no-pitching, just purely sharing stories and treating people the right way. We talked to John about social media, the importance of stories, mentorship and podcasting!  Groundbreaker: Click here to learn how to raise more money and speed up the syndication process by 80%! [00:01 – 06:09] Opening Segment  John talks about his background; He talks about what it's like to be a dreamer in a W2 job; He talks about how he got into real estate; [06:09 – 21:06] Organic Growth  The importance of finding your zone of genius; How to organically grow your social media; Why you should demonstrate the client experience; Why you should and how you can build trust; The importance of authentic stories in business; Why you should share your journey; [21:06 – 28:03] A Reason to Get Started  Why you should get a mentor or join a mastermind group; How he started his podcast; How podcasting can help your business; Contact John: Links below. Announcement: Download Our Sample Deal and Join Our Mailing List [28:03 – 31:21] Round of Insights Apparent Failure: His W2 journey. Digital Resource: Calendly Most Recommended Book: The Wealth Of Connection Daily Habit: Time with family  #1 Insight for Multifamily Investing: Be you, be bold, be willing to put yourself out there.  Best Place to Grab a Bite in Philly: Primanti Bros.    Contact John: Go to therealestatesurvivalguide.com to listen to John's podcast. You can also find him on Instagram, Linkedin and Facebook.   Tweetable Quotes: “All of us want to make money but all of us also want to make an impact.'" - John Schuchman “If you go to my Facebook I am not begging for business, never have, never will. I just share stories, be myself and the business comes'" - John Schuchman   Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

Success doesn't come from just one thing—it actually comes from a million little things. This concept was shared by an awesome friend, Scott Johnson, who is part of theTotal Life Freedom Community. Scott owns a business servicing computers, but he also has a podcast that recently reached 5 million downloads. The podcast is called What Was That Like and the link can be found in the resources below. His show contains interviews with unique people—there's an episode interviewing someone who was mauled by a bear and another with someone who was on the Price Is Right with Bob Barker. Recently, on a Total Life Freedom Community call, Scott was talking about the success of his podcast. He said that people always want to know the one thing that he did to create success in his podcast, but pointed out that it was never just one thing—it was a million little things, and that was like a mic drop moment because it's so true. I want to share some of the things that Scott does, some of which can apply to your business as Realtors. He promotes his podcast in many ways—he finds guests using the free program “Promote Your Podcast” and he posts on all the social media platforms. The same concept applies perfectly to your real estate business. If you want to have success, you don't put all your eggs in one basket. Think about social media, answering questions on Reddit, Google, all these different things are little things that can grow your business. Stop thinking so much about the big thing that has to be done in your business and start thinking about the million little things—the little things each day that take a couple of minutes but make all the difference in creating success in your real estate business. Resources (if applicable)Scott Johnson's Podcast: https://whatwasthatlike.com/Free social media coaching calls are back! To schedule your free social media coaching call go to: https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtorsPodcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.

Who is Janette Shaffer?Janette is a realtor in the Pittsburgh area and a part of the membership that I run on Monday. She's been an amazing addition to the membership and is really crushing it out there in the Pittsburgh market. She worked in the banking industry for 22 years, retiring as vice president for a major bank in the Pittsburgh area. She's been a Realtor for a year and a half, and has just finished her 48th transaction and her year to date is close to 6 million this year—her first full year. She has amazing positivity and is always incredibly encouraging. “And I'm sitting there—I'm looking at the real estate agency across the street from me, and I'm like, I'm done with banking.”“And don't be afraid to talk about money because they know they're about to buy a house. They're about to make the biggest purchase of their life. Yeah, so talk to them about the money.”“I try not to be transactional. I try to be relational.”Find out the following and more: How she reached success in 15 monthsHow having a history in business management helped with real estateThe importance of using your time wellHer experience with COVID and how it changed everythingWhy she transitioned from banking to real estateWhy your spouse's support is so important to successWhat made Janette excel as a RealtorThe value of a scheduleCreative language and how to use itHow to help your client through the house buying processResourcesEmail: janette.sells.pa.homes@gmail.comMobile: (412) 335-0978Free social media coaching calls are back! To schedule your free social media coaching call go to: https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtorsPodcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.

It's really sad sometimes how often I talk to someone on a social media coaching call and the person just feels frustrated. They feel like they're at the end of their rope in real estate, like they're not going to make it, and they're looking for some piece of encouragement. Of course, I encourage them, and I mean it—most of these people really have what it takes to succeed in real estate—they just have to believe in themselves. When I went through so much in my life, especially after losing my job in 2019, my cheerleader was my wife. So many people, most of my friends and family, deserted me and doubted me. The one cheerleader I really had was Valerie—she cheered for me. I've often used that example to say that you don't need hundreds or thousands or even a dozen people cheering for you. You really only need one cheerleader. If you can just find that one person, whether it be a spouse, best friend, someone at your church, or in your family to cheer for you, you will have the energy to get back up and keep going. I want to share a wonderful story about Frank Sinatra that I heard from Vincent Pugliese. The story goes that Frank Sinatra nearly walked away from performing at the age of 78. Frank was performing one night and after three or four songs, he blanked out. The music was playing, and he just stood there saying he was sorry repeatedly. Finally, the music stopped and there was silence. Would he walk off the stage and call it quits? He had actually started to do just that when a voice from the back of the audience cried out, “It's ok Frank. It's ok because we love you.” With those words the audience began to applaud and cheer. Frank turned back and returned to centerstage and carried on with the rest of the concert as if he were 19 again—he killed every song. That one person gave Frank Sinatra the energy, the passion, and the motivation to continue his career. There are two lessons to take away from this, the first is that you don't know the impact you can have on people you don't know—the people that are struggling mentally, that are struggling in their business—that you can encourage and be a big piece of helping them survive in the real estate business. The second lesson is that you don't need everyone cheering for you—you just need one person. Stop looking for everyone to applaud for you, for everybody to cheer for you and be a massive supporter of what you're doing. Who can you encourage? Who is struggling out there—a friend, family member—who can you help and pray for and encourage in their life, in their business? Maybe you can be that person that gets them from the ashes through the next two years. What you need is one person who's going to stick by you—be a great friend, be a great mentor, and encourage you. If you have that person cheering you on, have you thanked that person? Do they even know about the impact they've made on your life? So, find that person that can encourage you, and then once you get to a healthy and good state, go and be that person for somebody else. I hope this is helpful for you in your business. Resources Free social media coaching calls are back! To schedule your free social media coaching call go to: https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtorshttps://johnschuchman.com/Podcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show...

Today's episode is going to be a little different. Instead of telling a story or encouraging you in your business, I'm going to share something I'm bringing back. I'm sure you can tell from the title of today's podcast that I'm bringing back free social media audits! I was on a webinar about a month ago for a real estate friend and I was teaching 200 people about social media. Of course, I love that because I love social media so much. Anyway, the call ended up going an hour over because there were so many questions after the content I shared. I heard all those people struggling and thought to myself that I have to do something to help. I often think back to the concept of “don't forget what you've got there”—things you're doing in your business that you need to keep doing to have success. I know that if I have a product or service to offer that's worth the value, someone on one of these free calls will be more likely to purchase it if they have built a relationship with me. But legacy is my encapsulating word for the year—how are you going to help people? So, the social media calls are back as of today, and here's the deal —they are limited. Now this isn't a pitch—they are going to be limited because I just want to be generous, help people, and share my time. HOWEVER, I also love my wife and my kids—I can't overdo it either.I've got a membership, lead a podcast three times a week, a real estate business that is growing, and clients to serve—I can't just jump into this and do a thousand of these (that's probably why I stopped doing them in the past, because I was doing too many). There's will be four a week, in 15-minute increments. Now, I'm not like a stickler where at 14 minutes and 59 seconds I hang up. I don't do that, but I stay in that 15-to-30-minute range. I want you to go from feeling frustrated, anxious, nervous, and scared about social media to feeling confident and encouraged. I'm hope to do four calls a week, but it depends on my availability and scheduling—so once they're gone for that week, they're gone. I want to leave a legacy and help people. So, social media Starting Monday, December 19th, we'll have 3 to 4 available each week. If you don't see any available for a few weeks, that means people have grabbed the open slots, so please book it—even if it's 3, 4, 5, 6 weeks out, whatever it is. Even if you are a non-Realtors too that need help with your social media, please schedule one of these calls.. The link is below and in the future I'll try to keep it in the show notes as well as a reminder, so make sure you book one of those social media audits and let's chat!To schedule your free social media coaching call go to:https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtorsPodcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.

Who is Jen Smith?Jen and I first met through Total Life Freedom. She is a personal finance expert and co-host of the Top-Rated Frugal Friends podcast. Since paying off $78,000 of debt over two years, she has been on a mission to help people spend in alignment with their values and live for today while saving for tomorrow. Jen is also the author of two best-selling books on controlling your spending and paying off debt—The No Spend Challenge Guide and Pay Off Your Debt for Good. “…it just goes to show that you never really know what your dream job is like. You just don't know until it happens to you.”“We just think of the person asking the question and try to help them as much as possible from whatever angle we think they might be coming at it from.”“…rather than fishing for back links and trying to compete with big fish, I think that's the best advice—just being most as helpful as possible for the clients you already have.”“Just go do the stuff people are asking you for.”Find out the following and more: Jen's journey into personal financeWhat attracts people to her non-traditional approachThe importance of selective prioritizationHow to eliminate the feeling of failure when it comes to moneyChanging your priorities with difference seasons of your lifeWhy flexibility is the key to everythingSetting realistic goalsThe key to a successful podcastThe benefit of using the audience you have in content creationHow to measure successJen's advice for Realtors that are struggling in their businessResourcesPodcast: https://www.frugalfriendspodcast.com/Books: The No Spend Challenge Guide https://a.co/d/90QO07 Pay Off Your Debt for Good https://a.co/d/fiCZB8RPodcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.

Recently on a Mastermind call, Vincent Pugliese talked about the three-year journey everyone goes through in their business. I want to share it with you and how it has worked in my real estate business. I hope it encourages you and helps you in your struggle. Vincent describes the first year of any business as pain—the struggles of starting a business and everything that goes into that. The second year is trying to find balance, and the third year on is where you can begin to find some freedom. I found it interesting because my real estate business is three years old, going on four, my podcast is going on two years, and the membership community is not even a year old. I didn't plan to, but I've added something new every year and it makes me wonder what's in store for the next 12 months. But I've seen each of these stages with my business—pain, balance, and freedom. That first year was spent working a lot, trying to make money. In the second year the income was there, but I was trying to balance work, family, and faith—how to spend my time. Now I've managed to find that freedom that allows me to do pretty much whatever I want to do. I really want to encourage you—I know how hard the pain of that first year is. You'll figure out a system and you'll start to get some balance and then you'll move into that third year of freedom. Don't be discouraged—you'll get there—and one day that business will run like a well-oiled machine. Podcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.

Today I want to talk to you about your entrepreneurial solar system. Monday, we talked a little about your content waterfall, but today I want to expand on that. I learned all this from Vincent Pugliese when he showed it to us at a Total Life Freedom retreat a couple of weeks ago in Florida. The entrepreneurial brain is always wanting to build something—the challenge is exciting. I never want to be restricted to one income. I want to have it all diversified—I never want to be dependent on one thing—and the more you build out your solar system, the less you are. For example, I'm doing real estate, doing things for the team, social media, coaching, training, the membership, the group calls on Monday—making money on all those things. People in the membership pay for one-on-one coaching, I make money from the podcast and being a guest on shows…Why? Well, because it all leads back to what I'm selling, right? My membership, my podcast, the things I'm building. And that's really where I want to encourage you. You need to build multiple streams of income to support what you're doing to get in front of people and create content that people find helpful. What is your solar system? Some of you barely have a planet, right? Some of you haven't thought about these things, and you need to. You need to be thinking about the things you can do, the content you can produce that people want. The biggest thing for some of you is to just talk about your business. You've got to step out of your comfort zone. What in your business could you grow and expand? What could you grow by reaching out to people—by having an email list, a blog, social media, content, videos? All these different things are valuable to your business. Grow the arms of your business—grow your solar system—expand your reach with different ideas, topics, and different business opportunities as well as producing content that people can find on multiple platforms. I hope that you can think about this in your business and expand your entrepreneurial solar system.Podcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.

Who are Raymond Sjolseth and Walter Key?Raymond and Walter have recently released a book called “The Startup Agent: Start Your Real Estate Business the Right Way the First Time” which is available on Amazon. Both Raymond and Walter are amazing Realtors and now have put out an amazing book to help other Realtors be successful in their real estate businesses. They were recently guests on a membership call where they answered questions about their new book. Walter served 21 years in the US Navy where he bought property every time he relocated with the service. He became an investor before he became a real estate agent. He worked full time with the Navy while also working full time in his real estate business for the first three years and was successful—becoming the number one agent in his office and top 3% of his MLS. He loves helping agents, and after making a few YouTube videos, he made the switch to coaching. Raymond has been in real estate for over 30 years, but his passion is creating products. He has created, designed, engineered, manufactured, and distributed over 450 different products in 30 years—all funded by his real estate investments. When Covid hit, he had to make the change to coaching and started his podcast to support his family of 5, including one special needs daughter. He met Walter and they wrote the book to help others find success in real estate.Find out the following and more: Discover the secret to building a successful real estate businessWhy Raymond and Walter wrote their bookWhat makes Realtors failThe resources that are included in “The Startup Agent”The best way to expand your network and make relationshipsTime allocation vs. time managementHow activity management allows you to choose successThe difference between what's important and what's urgentWhy everyone should have a podcastHow three priorities can protect your timeMaking mindset keyResourcesThe Startup Agent: Start Your Real Estate Business the Right Way the First Time https://a.co/d/hnbgU3sPodcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.

I want to talk to you about building your content waterfall—a term I've used before, but I wanted to deep dive today into what I do with content, the kind of content I'm producing, and some things you can do in your business to get content out to people. A friend of mine, John Stange, has a great program called Platform Launchers that produces content and uses it in different ways such as blog posts, emails, social media posts, etc. He says it's really not hard to produce a content waterfall, and the more you start using this in your real estate business, the more success you'll have. The more you do, the easier and faster you will get doing it—you refine your process. People consume content in different ways. It is not your job to figure out which way people should consume the content—your job in your business as a Realtor, as an entrepreneur, is to give people content in different ways. When I talk about content waterfall, an example would be the interview I had on Wednesday. I had the interview on my membership call, but then I shared it on the podcast, and I posted about it on social media. Maybe part of it goes into a blog post—do you see how I take one piece of content and use it in multiple ways to help multiple people? You are missing so much by not producing content in multiple ways. If you're a Realtor, I would challenge you and ask, how are you connecting with your clients? It shouldn't just be texts and phone calls. They need to see you on social media. They need to see you on an email list. They need to see you on a blog. They need to hear from you. If you want to have success, you need to say on their mind. How do you do that? By having a content waterfall, where multiple content is in front of people in multiple ways each and every week. Thanks for listening. Hope this is helpful. Resources John Stange Platform Launchers https://www.platformlaunchers.com/Podcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA,with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.

Real Estate Business NewsIt's the final business update for 2022 and it's been a crazy year—a good year. I shared in October that things were picking up and I had some clients coming down the pipeline and that's exactly how November played out. I had a couple of clients under contract and four more deals going at the same time. As rates drop, more people are interested in seeing houses and I have a couple of other deals that may close before the end of the year. I'm closer to my goal for the year and am super excited about that. I have about 20 clients that if the rates would drop another 1% or so, they would be rushing to look at homes, so I'm still investing the time with them and when those rates drop it will be wild. I continue to be thankful for clients that trust me to help them buy or sell a home.Community for RealtorsThe podcast is still going incredibly well. I've been on a ton of podcasts lately and I think I shared with you that I've hired someone to book me on podcasts. I was probably on about 20 podcasts in November. I also started using PodMatch in November. I met this amazing guy named Alex at some of the podcast conferences and he started PodMatch which is the equivalent of speed dating for podcasting. You meet potential podcast guests, hosts who would love to have you on their show—it's been a great fit and my show has grown a ton. The show continues to grow listeners every month and I'm loving every minute of it. The membership community is growing and in November I actually built out the membership community mastermind community. I've realized that some people want to get on a call every week for a quick hour where we talk about topics and have guest speakers on Mondays, but others want a little more. So, we've built up another tier that works a lot like the Total Life Freedom Mastermind where they will have access to the community calls, but also have access to the private Facebook page and a weekly call where we'll deep dive into their business every week. In November I also had someone reach out from the membership and want to hire me for six months of personal coaching and another who wants social media coaching, so that's been exciting. On the Home FrontI have to start out by saying happy birthday to my beautiful wife, Valerie. I was so honored that she came on the podcast last week to share a little about our journey to becoming debt free. We were excited to get to do our debt-free scream with Ramsey Solutions. Our family also enjoyed their week away—it was an incredible time. Anyway, I just want to wish my wife a happy birthday—she's the glue that holds our family together and I could not survive without you. Thank You Thank you for being a part of this and supporting the show, sharing it with people, leaving reviews, and helping the show grow. I appreciate it so much. Whether you want a free trial to the membership, social media help with your business, really, anything I can do to help you in your business and help your business thrive and grow, support you and encourage you along the journey, I'd love to do it. Feel free to connect with me. Thank you for listening. Thanks for supporting everything going on here. The podcast is edited by Kenny Carfagno.Show notes are created by Jennifer Harshman and RealtorEmails.com. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions &...

Today we have the boss of the Schuchman household on the show—my beautiful wife, Valerie! So many of you have asked me about our debt free journey, and soon we will have our debt-free scream day on the Dave Ramsey show. So today the show is from our home—you might hear screaming kids in the background—but I'm excited to be here with my wife to talk about our journey. “What we go through and what we do can help somebody else. It makes it all worth it.”“I feel like one of the biggest things that I have learned is just trusting the process— trusting the process of becoming debt free, trusting the process of the work that it takes to become a realtor, trusting the process through just the whole entire time of all of the changes in your life.”Find out the following and more: Why they signed up for Financial PeaceAre you a spender or a saver?Why balance is so important when couples budgetWhy patience and research are important in making financial decisionsWhen Valerie knew it was going to work out for John in real estateHow you can better support your spouse as a RealtorHow the Schuchmans juggle work and family lifeThe importance of helping others with your experiencesWhat it's like being married to a Realtor and Valerie's advice to spousesPodcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA,with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.

On today's episode, I want to talk to you about not being there to pitch. This is a phrase I used recently on a call, and I want to share with you the power that can happen when you just show up to help rather than trying to pitch. This applies to Realtors, the podcast community, as well as with working with clients. So, this call was to promote a book some friends had just launched and I was there to help answer questions in the chat, google links, etc. After a while, my friend asked me to talk about my podcast because there were 30 or 40 Realtors listening on the call. I replied that I wasn't there to pitch, that they didn't have to give me that opportunity, but they said that they knew it would help those Realtors that were listening, and they knew that was how I grew my membership. I appreciated that amazing opportunity, but I was just there to support and serve in any way that I could. If you show up trying to pitch, people will see through that and just be bothered that you're using their meeting to promote yourself. I showed up and answered questions in the chat to help people and I was just there to support. They called on me and gave me an awesome opportunity to talk about the podcast—and even if they wouldn't have, that's not the point. It's just a reminder come from a heart and try to serve. I wasn't there to pitch—that should be your heart in everything that you do. I wasn't there to pitch, I was just here to help, to build relationships, to pour into people. You'll have an opportunity to hear these friends and learn about their book in a future podcast, but for today I really hope you can think about seeking to serve with no expectation of pitching or selling what you're doing in your business and use this idea to create more success. Podcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.

Who is Heath Barnes?Heath is a mortgage lender and does a show for mortgage lenders. We connected about our mutual connection for real estate and Heath has had an amazing career. He has been a top producer in the mortgage business since 2002. In his current position, he is the branch manager for Cardinal Financial where he spearheads a six-person team that is full of dedicated, fun loving, and driven professionals. He has a combined 35 years of industry experience, and they have closed over $50 million a year in loan volume. Heath is a native Texan who graduated from Texas A&M with a BBA in business and marketing. The energy and passion he demonstrates for the business coupled with his competitive spirits is apparent—even in his downtime. He's hiked to the summit of the Grand Teton (13,700 feet, he's a licensed pilot, a six-time Triathlete, and snow skier. He also has an amazing podcast called Mortgages Reimagined, where he coaches loan officers on how to build a business that support their life. “…if you're listening and you're not sure whether or not you're gonna make it through, I will give you a little bit of advice. One, find yourself a coach or mentor that will hold you accountable to those tasks that you need to do every single day.”“…most people are focusing on the doing when they should be focusing on the being. Who are they gonna be today that's going to attract the people that they wanna do business with.”Find out the following and more: How Heath built his business as a loan officerWhat he learned from the crash of 2008How a coaching organization helped his businessThe importance of focusing on today and staying out of your headWith the right coach and the right training, you can do anythingStaying tough through tough timesHow real estate is like a marathon…and how not to quitDealing with fear of failureThe benefit of going all in with your real estate careerTips for leading a teamHeath's platinum ruleThe importance of asking questionsResourcesWebsite/Podcast https://heathbarnes.com/Fear Setting by Tim Ferris https://youtu.be/5J6jAC6XxAIPodcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.