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When Neil Daly was brought in to Baker Hughes to build an EVP and employer brand strategy, he faced some unique challenges in a B2B organization. We discuss how he used data from Link Humans to make the case to executive leadership and get them invested. Neil Daly is the Global Employer Brand Lead at Baker Hughes. Neil Daly on Twitter: https://twitter.com/neilwdaly Neil Daly on LinkedIn: https://www.linkedin.com/in/neilwdaly/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
Le podcast "Il était une fois l'entrepreneur" est l'ex podcast "l'apprenti", le podcast des histoires d'entrepreneurs. Dans ce 2e épisode sur mon histoire, je vous raconte les aventures, de Link Humans à l'Ecole du recrutement, du succès aux larmes après un quasi burnout. Depuis la séparation avec Jean-Christophe, je bosse comme un dingue avec le seul salarié qui me reste, Nicolas Galita. En avril 2015, nous partons en Irlande pour commencer à faire des vidéos en français pour une plateforme de formation au recrutement. Mais le deal ne se fait pas. Les irlandais de Social Talent sont trop gourmands. En juin 2015, je décide donc de ma lancer seul avec Nicolas et Laurent Cebarec, qui nous rejoint pour vendre notre solution. Le problème ? Nous n'avons plus rien à vendre. En 3 mois, nous montons une plateforme de formation avec plus d'une centaine de vidéos... et après des débuts chaotiques et un design franchement pas joli, nous engrangeons nos 1ères ventes. Et c'est le décollage. De 250 000 euros à 750 000 euros de CA, Link Humans accumule un trésor de guerre. Puis en 2018, nous ouvrons une école avec des étudiants et l'équipe grossit, et les coûts aussi. Les problèmes de trésorerie s'accumulent. Malgré un prêt de 250 000 euros, en octobre 2019, l'Ecole du recrutement (le nom Link Humans ayant été abandonné) risque la cessation de paiement. Une rencontre dans une soirée à Avignon, change le destin de l'Ecole du recrutement avec la rencontre de "redresseurs d'entreprise". Mais pour moi, Laurent, la messe est dite. Je souffre dans mon rôle de dirigeant et j'ai des difficultés pour vraiment manager. Puis avec la Covid, LEDR explose ses résultats commerciaux et rembourse ses dettes. L'entreprise survit. Mais le mal est fait pour moi. Il est temps de partir. Le départ ne sera pas de tout repos. Entre larmes et colère. Mais une conclusion juste pour moi. Inspire Média, le média des histoires d'entreprises et d'entrepreneurs.
Le podcast "Il était une fois l'entrepreneur" est l'ex podcast "l'apprenti", le podcast des histoires d'entrepreneurs. Aujourd'hui, je vous raconte mon histoire d'entrepreneur. D'un quartier pluvieux de Londres à la scène d'une conférence à Paris, je suis passé par toutes les étapes. Dans ce 1er épisode sur mon histoire, je vous raconte la création de Link Humans à Londres avec un associé suédois puis celle de Link Humans en France avec Jean-Christophe Anna. En 2007, je m'installe à Londres pour suivre ma copine puis je dégote un boulot de recruteur dans un cabinet de recrutement. Balbutiant quelques mots d'anglais, ma manager de l'époque, me tend un téléphone. Je n'ai plus le choix. Puis après 2 ans, je quitte ce cabinet et je créé ma 1ère entreprise. Un échec relatif...qui me permet de rencontrer Jorgen Sundberg, mon 1er associé. Nous créons ensemble Link Humans en Septembre 2010. À ce moment là, je gagne un associé mais je perds ma petite amie. Puis en 2011, je propose à Jean-Christophe Anna, rencontré sur Twitter, de lancer la 1ère conférence sur le recrutement et les réseaux sociaux. Cette conférence, après 10 mois de travail, est lancée avec l'aide d'Arnaud Pottier-Rossi de Kalaapa le 24 novembre 2011. Puis Link Humans connait ses 1ers succès et les contrats s'enchainent. Mais les tensions entre Jean-Christophe et moi s'accumulent. Elles aboutissent en 2014 à la séparation après que Jean-Christophe m'ait proposé de racheter mes parts. Début 2015, je lance une nouvelle boite mais avec un même nom. Je suis parti avec un seul salarié, Nicolas Galita. Mais j'ai peur. Peur de l'échec. Inspire Média, le média des histoires d'entreprises et d'entrepreneurs.
We discuss our most recent research findings in ESG (Environmental, Social, and Governance) and why sustainability is so important for employer branding now and in the future. Our latest research on ESG: https://linkhumans.com/embracing-sustainability-employer-branding/ Olivia Thompson on LinkedIn: https://www.linkedin.com/in/olivia-thompson-a451b2189/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
New data reveals just how much the COVID-19 pandemic has already impacted employer brand. Learn the key themes emerging in feedback from talent around the world. Olivia Thompson is a Data Analyst at Link Humans. Olivia on LinkedIn: https://uk.linkedin.com/in/olivia-thompson-a451b2189 Link Humans online: https://linkhumans.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
Periods of change are critical opportunities for employer brand managers to exhibit strong leadership and for brands to clarify their EVPs. These pillars can be your guide. Jörgen Sundberg is Founder and CEO of Link Humans. Jörgen on LinkedIn: https://uk.linkedin.com/in/jorgensundberg Link Humans: https://linkhumans.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
In this special episode responding to the global crisis surrounding COVID-19, Jörgen Sundberg and Andy Partridge connect on how employer brand teams can respond and what Link Humans is doing to help clients. Jörgen on LinkedIn: https://uk.linkedin.com/in/jorgensundberg Andy on LinkedIn: https://www.linkedin.com/in/andypartridge/ Link Humans: https://linkhumans.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
We’re chatting with Jörgen Sundberg, CEO of Link Humans and star of the Employer Branding Podcast himself. We get to turn the tables and interview the interviewer on all things talent branding. Jörgen talks a bit about his path from a recruiter to the employer branding space, as well as his topic at the upcoming London Talent Brand Summit event. Jörgen in action: https://www.talentbrand.org/summit-london-agenda Jörgen on LinkedIn: https://www.linkedin.com/in/jorgensundberg/ Jörgen on Twitter: www.twitter.com/jorgensundberg
How do you attract & retain talent for a specialist role that is threatened by the march of the robots and one that is probably not the first career that springs to mind for millennials? Jason Crowell is the Recruiting and Retention Manager at Brady Trucking in Colorado. In this episode, he shares how they sell the experience to prospective talent. Connect with Jason: https://www.linkedin.com/in/jasoncrowell/ Follow this podcast: http://employerbrandingpodcast.com The Employer Brand Index: https://employerbrandindex.co Learn more about Link Humans: https://linkhumans.com
Does the world need another employer review site? Perhaps if it's tailored to a specific audience. Romy Newman is the co-founder and President of Fairygodboss, the largest online career community for women. Fairygodboss has helped millions of women get career advice, job reviews and support from other women and works with top employers (like Apple, Bank of America, General Motors and Salesforce, among others) who care about gender equality. Connect with Romy on LinkedIn: https://www.linkedin.com/in/romynewman/ Check out Fairygodboss: https://fairygodboss.com/ Subscribe to this podcast: https://employerbrandingpodcast.co The latest Link Humans newsletter: https://mailchi.mp/linkhumans/evp-taglines
How do you attract talent to an organization that everyone thinks they know thanks to Hollywood? Peter Sursi is Senior Executive, Recruitment, and Hiring; Human Resources Division at the FBI and is responsible for everyone coming into the bureau. Show notes: http://employerbrandingpodcast.com The career site of the FBI: https://www.fbijobs.gov Connect with Peter: https://www.linkedin.com/in/petersursi The Employer Brand Index: https://employerbrandindex.co Learn more about Link Humans: https://linkhumans.com
What's hot and what's not in terms of campus recruitment? Today we'll find out, with the expertise of Nicole Dorskind, who is leading the ThirtyThree business in North America. ThirtyThree is an international communications consultancy that works with some of the world’s most renown brands. Nicole is a strategic leader with a global understanding of how corporate strategy and people strategy connect to deliver better business performance. Connect with Nicole on LinkedIn: https://www.linkedin.com/in/nicole-dorskind-91620017/ BOOK: Employee Advocacy: The Ultimate Handbook: https://www.amazon.com/Employee-Advocacy-Ultimate-Handbook-should-ebook/dp/B073JNDF2D/ Learn more about The Employer Brand Index: https://employerbrandindex.co Sign up to the Link Humans newsletter: https://linkhumans.com
According to McKinsey, 90% of major brands are making it a top priority to focus on branded customer experiences as their main differentiator. Hence it makes sense that the focus includes the quality of the branded candidate experience as well. Russell Miyaki is Senior Vice President, Global Creative Director at TMP Worldwide in New York. In this episode, he gives us the full scoop on branded candidate journeys. Connect with Russell on LinkedIn: https://www.linkedin.com/in/russellmiyaki/ WEBINAR: The Secret to Boosting Your Employer Brand with Predictive Hiring, feat. Kristen Hamilton of Koru, July 25th at 12 noon EDT, sign up now ==> http://bit.ly/EBHiringWebinar BOOK: Employee Advocacy: The Ultimate Handbook: https://www.amazon.com/Employee-Advocacy-Ultimate-Handbook-should-ebook/dp/B073JNDF2D/ Learn more about The Employer Brand Index: https://employerbrandindex.co Sign up to the Link Humans newsletter: https://linkhumans.com
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This week we met with Jörgen Sundberg, an employer brand consultant, and founder and CEO of Link Humans. Jorgen has a background in recruiting, and in 2009 he started a company with the idea of helping employers develop a brand strategy, in order to reach the right humans.Our topics include: What are some of the current biggest trends in employer branding? How is technology affecting the way employees are looking at employer brands? Are today’s employees selfish? Is the current business climate suitable for new entrepreneurs? Connect with Jörgen: Twitter: https://twitter.com/jorgensundberg Website: https://linkhumans.com/about/ What's Next? Learn skills that will make you the sharpest person in the Boardroom: https://humanresources.teachable.com/ Like This Episode? Leave a tip! Learn More: https://www.patreon.com/blc --- Listen: iTunes | Podbean | Spotify Connect: IG | T | FB | Website | Sponsor Music: http://www.bensound.com/royalty-free-music --- This episode is powered by Jumpstart:HR, LLC HR Outsourcing for Small Businesses and Startups: http://www.jumpstart-hr.com
Today we’re talking to a Chicago-based tech company that has been through the peaks and troughs of business and now competing for the best talent with the likes of Google, Amazon, Facebook. James Ellis is the Global Head of Employment Brand at Groupon. He is responsible for the global employer brand and its activation across all digital channels. Connect with James on LinkedIn: https://www.linkedin.com/in/saltlab/ Tune in to the Talent Cast podcast: http://thetalentcast.com/ Show-notes will be available at https://employerbrandingpodcast.com Subscribe to the Link Humans newsletter: https://linkhumans.com How to Measure ROI on Employer Brand, EBrandCon 2018 slides: https://hubs.ly/H0cnWtl0 Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com
Today's interview is with Jorgen Sundberg. As a recruiter in 2003, Jorgen caught the early wave of digital marketing and tested many talent attraction tactics. Some failed, some didn’t, so for years. He kept updating and testing strategies while managing hiring campaigns for giants like IBM, Accenture, SAP, and Deloitte.By late 2009, he thought he had enough proof: when social media communicated an uncommon employer brand = talent attraction improved.Yet repeatedly he saw employer brands play safe.Timid, decaf company missions – hung in corporate offices with words like innovation, cutting-edge, passion, and stakeholder. *yawn* As charming as a poor chap that tries to be liked by everyone.Over time, a question took shape in his mind:How might a well-crafted employer brand affect talent attraction if you aren’t a market leader?This question continued to take shape over time and in late 2009, he quit his job to start Link Humans.In this episode, we discuss:What Employer Branding & Employer Advocacy areWhy brand value is important for potential employeesHow he defined his identity as a Swede and a BritHow to encourage employees to tell storiesResources Mentioned In The EpisodeEmployee Advocacy: The Ultimate Handbook: https://linkhumans.com/employee-advocacy-book/Employer Branding Podcast: https://linkhumans.com/category/podcast/Link Humans: https://linkhumans.com See acast.com/privacy for privacy and opt-out information.
Effective recruitment marketing starts with listening, according to Katrina Kibben, the founder of Three Ears Media. In this episode, Katrina shares her take on employer brand vs. recruitment marketing, best practice in recruitment communications, tips & tricks around job descriptions, application processes, understanding what candidates actually want and much more. Connect with Katrina on LinkedIn: https://www.linkedin.com/in/katrinakibben/ Show-notes will be available at https://employerbrandingpodcast.com Subscribe to the Link Humans newsletter: https://linkhumans.com Check out the Employer Brand Index: https://employerbrandindex.co How to Measure ROI on Employer Brand, EBrandCon 2018 slides: https://hubs.ly/H0cnWtl0 Got questions or feedback? Email: jorgen@linkhumans.com
Jennifer Newbill is the Director Global Employment Brand at Dell, and has a relentless focus on consistent candidate experience and engagement, including: employment brand design and asset creation, vendor management, global recruiting tools and optimization, social strategy and measurement of candidate engagement, employee advocacy programs, global referral programs and overall candidate experience. In this episode we'll be diving into how Jennifer built the employer brand team from the ground up, is competing with smaller tech companies and differentiated their global employer brand to stand out. Jennifer has over 20 years of Human Resources experience including start-up and global Fortune 50 companies in various roles. Connect with Jennifer on LinkedIn: www.linkedin.com/in/jenniferjonesnewbill/ Show-notes will be available at https://employerbrandingpodcast.com Subscribe to the Link Humans newsletter: https://linkhumans.com Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com
For over a decade, Brad Owens helped Fortune 500 companies (including Coca-Cola, Home Depot, Nationwide and many others) attract and hire talent at all levels of their organizations. In this episode, we'll learn how Brad now uses his experience to make an impact on smaller and medium-sized companies as the “Robin Hood of Hiring”. He coaches leaders and top level HR professionals to solve problems attracting, hiring and retaining their teams. Connect with Brad on LinkedIn: www.linkedin.com/in/bradowens/ Check out the Employer Brand Index: https://employerbrandindex.co Employer Brand Strategies Conference in San Diego, 22-24 May: https://employerbrandingstrategies.com [Use promo code: LINK15] Show-notes will be available at https://employerbrandingpodcast.com Subscribe to the Link Humans newsletter: https://linkhumans.com Got questions or feedback? Email: jorgen@linkhumans.com
Quel est le but du sourcing ? Il est rare de voir le candidat idéal venir frapper à votre porte spontanément. Le sourcing est là pour vous aider à localiser et approcher les meilleurs talents afin de proposer aux managers des candidatures correspondant au mieux aux profils recherchés. Comment définir le sourcing, quelles sont les méthodes à maîtriser, comment démarrer ? Pour répondre à ces questions, je reçois aujourd’hui Laurent Brouat, directeur et fondateur de Link Humans, première formation francophone de sourcing et de recrutement. Depuis 2011, Laurent a formé des centaines de spécialistes à ces nouvelles méthodes qui permettent d’attirer et de recruter les meilleurs talents de votre industrie. ----more---- Le sourcing concerne toute activité de recherche, d’identification et d’engagement des personnes. Il ne se limite pas à l’envoi de mails ou à l’approche de candidats, il va jusqu’à la phase d’engagement (préqualification téléphonique, premier appel). Le sourcing, longtemps parent pauvre du recrutement, est devenu depuis quelques années une activité stratégique. Sans les bons profils dans le processus, on ne peut pas atteindre les objectifs nécessaires à un recrutement de qualité. Lorsqu’on pense au sourcing, on pense souvent au sourcing actif, qui consiste à aller chercher des candidats qui ne sont pas en recherche active, mais il comprend également le sourcing passif, qui concerne les candidats sur le marché, répondant aux annonces. Il existe des outils à maîtriser comme l’utilisation de booléens, mais les outils varient, ils ne sont pas la base du sourcing. Il y a deux éléments indispensables : la discipline et la curiosité. Ce sont ces éléments qui constituent un état d’esprit, une disposition qui va permettre d’être un bon sourceur. Il faut avoir une mentalité plus que des outils. Les outils, on peut toujours se les approprier. À ces dispositions, il faut ajouter les capacités relationnelles, très importantes. Comment faire lorsqu’on est une petite société ? Comment démarrer dans le sourcing ? En combien de temps peut-on devenir un bon sourceur ? Ces questions sont également abordées dans cet épisode qui vous donnera envie d’en savoir plus sur le sourcing ! Les notes de l’épisode : Site de Link Humans : https://www.linkhumans.fr/ Blog de Link Humans : https://www.linkhumans.fr/blog/ Site TruSourcing : http://www.trusourcing.fr/ Pour rejoindre la communauté Recruiter’s Kitchen : http://recruiterskitchen.pagedemo.co/
After the acquisition of US Airways, American Airlines has been making major changes with the vision of restoring American as the greatest airline in the world. How are they doing that? With their people. Carrie Corbin's role is to build talent acquisition programs and strategies. Her team's focus is to support the enterprise talent attraction efforts via recruitment marketing, media, digital and social strategy, as well as building American Airlines' sourcing and diversity recruiting programs, all while caring for the candidate, new hire and employee experience and telling the employer brand story. Connect with Carrie on LinkedIn: https://www.linkedin.com/in/carriecorbin/ Employer Brand Strategies Conference in San Diego, 22-24 May: https://employerbrandingstrategies.com [Use promo code: LINK15] Show-notes will be available at https://employerbrandingpodcast.com Check out the Employer Brand Index: https://employerbrandindex.co Subscribe to the Link Humans newsletter: https://linkhumans.com Got questions or feedback? Email: jorgen@linkhumans.com
Small Business Hiring presented by HRCoaching.com with Brad Owens
www.hrcoaching.com/sbh90 Jorgen breaks down how the top companies are using their employer branding to attract talent. More from Jorgen: https://linkhumans.com https://linkedin.com/in/jorgensundberg Interact with the rest of the Employer Nation at www.theemployernation.com Connect with us: www.twitter.com/hrcoachingteam www.facebook.com/HRCoachingTeam Connect with Brad Owens at www.bradowens.com Send in your questions to ask@hrcoaching.com More episodes, free downloads and articles at www.hrcoaching.com Podcast Disclaimer: www.hrcoaching.com/podcastdisclaimer
How do you communicate an employer brand from the inside out? Kristin Dudley is a producer of stories that attract and engage, as well as the Founder of Co-Create LLC. In this episode, we'll learn what impact employee stories have on talent attraction, how to go about capturing the best workplace moments and we'll find out what candidate chemistry is all about. Connect with Kristin on LinkedIn: https://www.linkedin.com/in/kristindudley/ Check out the Employer Brand Index: https://employerbrandindex.co Employer Brand Strategies Conference in San Diego, 22-24 May: https://employerbrandingstrategies.com [Use promo code: LINK15] Show-notes will be available at https://employerbrandingpodcast.com Subscribe to the Link Humans newsletter: https://linkhumans.com Got questions or feedback? Email: jorgen@linkhumans.com
What’s the best source of of talent attraction at your company? Chances are it’s your own employees. This week, we’re speaking to a pharma giant has a strong human focus in its employer brand activation. John Graham Jr. is the Global Talent Acquisition Social & Digital Strategy Lead at Merck. In this episode, he shares his journey to the company, the culture inside the organization, the EVP used in all employer communications. We also learn why John believes personal branding is so important for employer branding, where he thinks EB is heading in the future and what tech stack he uses on a daily basis. Connect with John on LinkedIn: https://www.linkedin.com/in/johngrahamcreative/ Employer Brand Strategies Conference in San Diego, 22-24 May: https://employerbrandingstrategies.com [Use promo code: LINK15] Show-notes will be available at https://employerbrandingpodcast.com Subscribe to the Link Humans newsletter: https://linkhumans.com Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com
For Episode 90 of The CareerMetis Podcast, we will be hearing from Jörgen Sundberg .This interview is part of the “Recruiting Expert Series“.Guest Introduction – Jörgen SundbergJörgen Sundberg is an Employer Brand consultant and the CEO of a company called Link Humans based out of London, UK. He is also the founder of Undercover Recruiter: a global resource on recruiting, talent acquisition, global trends, and insights.Episode Summary1. Jörgen describes in length what Employer Brand is, and also spends time talking about why it matters.2. He talks about why simply advertising on job boards are not effective anymore. Due to the increasing demand for talent – it is essential for an employer to showcase their strengths and values to prospective candidates.3. Jörgen also talks about the mistakes employers are making with their branding.4. Getting employer brand right – Jörgen gives examples of companies like Salesforce, GE and Cox Purtell on how they have each have done to enhance their employer brand.5. He explains how employer branding is different for larger companies versus small businesses 6. Jörgen explains that one of the often overlooked benefits of employer branding is the reduced cost per hire. For larger organizations, they are able to attract the highest quality candidates.7. Jörgen also explains what EVP is (Employer Value Proposition). EVP is to give people idea on what is like to work for your company. It definitely helps attracts the right people, and repels the wrong ones.8. We also discuss what Employee Advocacy means. It is an effort to encourage employees to share updates about the company – jobs, updates, culture,etc.Quotes“It's what other people say about you when you're not in the room”“You have to think beyond just the advertising side of things”“How can we stand out in a very crowded marketplace?“The idea here is to make sure everyone has a positive experience”“Most people want to click the button and activate straight away”“Do we really need employer brand thinking when we're a small company”“The employer brand is there to really warm people up and hold their hand throughout the process”Links & ResourcesTo learn more about Jörgen Sundberg, you can visit his company website. He can also be reached via LinkedIn or Twitter .Intro Music provided courtesy of Accelerated Ideas (www.accelerated-ideas.com). Soundtrack – Siren KickbackEnding Music provided courtesy of Accelerated Ideas (www.accelerated-ideas.com). Soundtrack – No Need to Rush See acast.com/privacy for privacy and opt-out information.
Jorgen Sundberg, Employer Brand Consultant & CEO at Link Humans, joins the Social Pros Podcast to discuss the important role of your employees in social media. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why brand value is important for potential employees How companies can use social to portray life inside the company to potential employees Why B2C companies should have separate social channels for employer branding How to encourage employees to tell stories Why employer rating services like Glassdoor and Indeed are important Resources Link Humans Employee Advocacy: The Ultimate Handbook Employer Brand Index Employer Branding Podcast Dynamic Signal and Hearsay Systems Advisor Social Glassdoor and Indeed Visit SocialPros.com for more insights from your favorite social media marketers.
Jorgen Sundberg. Jorgen is the Employer Brand Consultant and CEO at London-based employer brand agency, Link Humans Jorgen started as a recruiter in 2003, he caught the early wave of digital marketing and tested many talent attraction tactics while managing hiring campaigns for giants like IBM, Accenture, SAP, and Deloitte. By late 2009, he thought he was convinced that when social media communicated an uncommon employer brand then talent attraction results improved. So, in late 2009, he quit his job and Link Humans. Seven years in, they've grown into a boutique agency of ex-recruiters & creatives that can help link your brand to the right humans, they say by Employer Brand Strategy, Brand Asset Creation and Recruitment Marketing Campaigns. Jorgen and I discussed the power of storytelling in employer branding and it was a thoroughly absorbing discussion. I hope you enjoy it.
Jörgen Sundberg gets employment branding. He runs Link Humans, London’s employment branding agency. In this episode you will learn more about employment branding than any conference can teach you because we touch on metrics, real life examples and then cover areas in Jörgen’s book, Employee Advocacy: The Ultimate Handbook. Jörgen also comes alive on his views about generations in the workplace, books to read, coffee to drink and advice to his younger self. Agenda: Ben/Jörgen find common ground with coffee, Sumato Coffee of course. Jörgen talks about his morning freshly brewed coffee, running a marathon and Dad life Employer Branding defined at a dinner party Using metrics - What is the Social Employer Branding Index? Employee Advocacy: The Ultimate Handbook - The views behind the book he co-wrote with Microsoft Executive, Ben Donkor Jörgen on generations, music and books Jörgen gives a bag of Sumato Coffee to Lane Sutton at Walt Disney. Good coffee karma. Over and Out. Links: Jörgen’s book - https://linkhumans.com/employee-advocacy-book Jörgen’s book on Amazon- http://amzn.to/2Axos3b Jörgen on LinkedIn - https://www.linkedin.com/in/jorgensundberg/ Jörgen on Twitter - https://twitter.com/JorgenSundberg Jörgen’s company on Insta - https://www.instagram.com/linkhumans/ Sponsor: www.sumatocoffee.com
How might a well-crafted employer brand affect talent attraction if you aren’t a market leader? This is the question that Jörgen Sundberg, CEO of Link Humans, a company that helps employers be more attractive to top talent, spends his days answering. One answer that he has explored is the power of a strong employee advocacy program as a means of attracting the best talent out there for your brand. Jörgen’s new book, Employee Advocacy: The Ultimate Handbook takes a deep dive look at what employee advocacy is, why you should do it and how it works. In his interview with Glenn Gaudet of GaggleAMP, they explore how to jump start your advocacy program, what companies are doing right or wrong with employee advocacy and some important details that you always need to take into consideration no matter the size of your program.
Software is the answer for many hacking woes, according to this cybersecurity company founder, who has found that passwords are the simple root of so many breaches.
When you put "Making candidate experience and employer brand the best in can be" as your LinkedIn headline, you pretty much know I'm going to approach you to be on the Link Humans podcast. Neil Chivers heads up employer branding at Virgin Media and is passionate about a good candidate experience, for successful and unsuccessful candidates alike. Questions for Neil: Tell us about Virgin Media and what you do? What's the connection to Richard Branson - Virgin/Liberty Global - Usain Bolt? “Making candidate experience and employer brand the best in can be” - how exactly do you do this? Let's talk Volt - give us the backstory? What’s your step-by-step guide to success with candidate experience? What campaigns or initiatives are you most proud of? What do you hope to achieve in 2017? What technology do you use for talent acquisition and employer branding? How will you measure ROI with Volt? What brands/organisations inspire you? What’s the next big thing for the industry? Artcles: http://linkhumans.com/podcast iTunes: http://bit.ly/linkhumanspodcast
Websites have been around as long as emails, and have been declared dead as many times. But they still hang in there and any company does need to have one. How do you design and build an effective website for your organisation? I've had a chat with Keren Lerner of Top Left Design, some of my questions for her: Why do companies still need websites? Websites are seen as very static (in comparison to social), how do you drive engagement on a website? What are some of the common mistakes companies make with their sites? If someone comes to you with a terrible website, what are the elements you help them sort out? What should the structure be of a company website? What about content, should you have a blog section? How important are domain names? Should you try your hand at building your own site or use a developer/agency? What are estimated costs? How should a site interact with social media? What’s the ROI on a website and how do you measure it? Technology selection considerations - what’s the best tech? Where can we learn more about you and Top Left Design? That and don't miss Keren's poem about finishing off client work at the very end of the episode. Connect with Top Left Design & Keren Lerner: Top Left Design: http://topleftdesign.com Keren on Twitter: https://twitter.com/topleftdesign Keren on LinkedIn: https://www.linkedin.com/in/kerenlerner Our tip of the week is Nuzzel: http://nuzzel.com Our shout out of the week is Lars Ingerslev of Smarp: https://twitter.com/lingerslev Read the show notes article: http://linkhumans.com/podcast/guide-company-websites All podcast write-ups: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow PARTY TIME: Join us at the Link Humans new office warming party on Thursday 16 June @ work.life 13 Hawley Crescent, Camden Town, London. From 6pm onwards, hope to see you then! - Jorgen
We talk Employee Advocacy with Ben Donkor, Social Media, Online & Innovations Analyst at BT and also Chief Blogger & Analyst at Link Humans. In this episode, Ben answers these questions and more: 1. What is Employee Advocacy? 2. Why is Employee Advocacy important to companies and brands? 3. And how is Employee Advocacy beneficial to employees? 4. How can a company get started with Employee Advocacy? 5. What are the common pitfalls that companies should avoid? 6. How do you measure results on an Employee Advocacy programme? 7. What are some companies that are doing Employee Advocacy right? Connect with Ben on Twitter: @FR314.
We talk to Martin Mosler about Hager Group's social media and employer branding journey. Learn more about Hager Group: http://hager.com/ @HagerGroup Find more about Link Humans at linkhumans.com/ @LinkHumans
Welcome to the Link Humans Social Media Know-How podcast. Isobel talks about the most important ingredients in how to write a successful blog post for your company's website. Find more about Link Humans at linkhumans.com/ @LinkHumans
Welcome to another episode of the Link Humans social media podcast. Isobel talks about competitions on social media and gives her top 5 tips on how to host one successfully for B2B. Find more about Link Humans at linkhumans.com/ @LinkHumans
Welcome to the twelfth episode of the Link Humans social media podcast. Isobel talks about Facebook marketing and gives her top 5 tips for B2B. Find more about Link Humans at linkhumans.com/ @LinkHumans
Welcome to the 11th Link Humans podcast about Social Media. Isobel about Twitter chats with Ehsan Khodarahmi, founder of the very successful #SMXChat. Find more about Link Humans at linkhumans.com/ @LinkHumans
Welcome to the episode 10 of the Link Humans social media podcast. Isobel talks with our very own LinkedIn Expert Lincoln Coutts. This week's topic is how to reach out to your followers on your LinkedIn company page. Find more about Link Humans at linkhumans.com/ @LinkHumans
Welcome to the seventh episode of the Link Humans social media podcast. Isobel comes to you again from the Link Humans Towers in London. She talks about how to boost your Instagram for B2B with 5 tips and examples. Read the full article: http://linkhumans.com/blog/how-to-boss-instagram-b2b All show notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow
Welcome to the sixth episode of the Link Humans social media podcast. Isobel talks with Jeremy Waite from Salesforce about how to be a customer focused company at The Clarabridge Summit 2014, London (CXSummit14). Find more about Link Humans at linkhumans.com/ @LinkHumans
Welcome to the fifth episode of the Link Humans social media podcast. Isobel talks with Jorgen Sundberg from Link Humans about why a strong employee presence on LinkedIn will benefit your brand. Find more about Link Humans at linkhumans.com/ @LinkHumans
Welcome to the third episode of the Link Humans social media podcast. Isobel from Link Humans talks about real-time Twitter marketing & personalisation. The podcast includes interview with Javier Buron, founder & CEO of SocialBro, after he speaks at the May 2014 Social Media London event in London. Find more about Link Humans at linkhumans.com/ @LinkHumans
Welcome to the second episode of the Link Humans social media podcast. In this episode, Isobel from Link Humans discusses how B2B companies can use social media for marketing. Read the full article: http://linkhumans.com/blog/b2b-use-social-media Find out more about Link Humans at http://linkhumans.com / @LinkHumans.
Welcome to the first ever episode of the Link Humans social media podcast. In this episode, Isobel from Link Humans discusses her Top 5 Reasons Social Media is Important for B2B. Find out more about Link Humans at http://linkhumans.com / @LinkHumans.