Podcast appearances and mentions of katrina kibben

Welcome back to Real Job Talk, Kat Kibben! Kat (pronouns they/them) is the founder of Three Ears Media, a speaker, advocate, and leader in the HR space around inclusivity and job descriptions. We're really pleased to have Kat join us for a second time on the podcast. (Check out their first appearance, Episode 38: Write a Resume that Gets Past the Screeners with Katrina Kibben (https://realjobtalk.com/38-write-a-resume-that-gets-past-the-screeners-katrina-kibben)) Every week, Kat writes a letter with their thoughts from that week. They started writing their letters as a marketing exercise, but found the letters got more personal and they eventually evolved to being about... life. Those letters are now a collection of stories titled This Was All An Accident focusing on their year of living in a van and traveling around the United States. According to Kat, the first step of accepting yourself is learning what it feels like to be happy. Kat started writing a list of what they were doing when they felt happy and then read the list every day and whenever they were feeling low. We unpack the word “should” and redefining boundaries in a way that works for us. Can a CEO live in a van and work 4 days a week? How did Kat redefine their norms to adjust to van life? Scheduling in van life has to be flexible, and not only did Kat have to adjust their idea of what work looked like, but their team had to adjust and refine their set up. Kat inspired Kat and John to take their own van trip. We discuss the planning of a van trip and how it's a metaphor for life in that you can plan and plan, but you often run into and need things you don't plan for. Both Kats learned that lesson in their van trips. Our lessons? Bring duct tape and an ax! We dive into vulnerability. Kat felt most vulnerable when they learned that their estranged father was reading their book. They wrote it for teenagers and people who could use the lessons they've learned in their life. What they found was that it felt most vulnerable when they knew people who they know in their personal life were reading it. They're more used to people they work with knowing more about them from their work. Kat talks in their letters about hard things, but has very clear boundaries. Their rule is to not write about anything they aren't certain about in their life. We talk more about boundaries and how they determine what to share and how to handle people who ask questions they aren't ready to answer. Lastly we talked about staying realistically positive without being toxic. Kat's answer is to focus on now vs the huge picture so that life isn't overwhelming. One of Kat's motivations is around helping kids, specifically queer and trans kids, feel comfortable and safe in their bodies. They mentor adults about being queer in the workplace and tell us some stories about how they help people live authentically. Get Kat's book, This Was All An Accident: Letters and Life Lessons (https://www.amazon.com/This-Was-All-Accident-Letters/dp/B0CGKR449L) on Amazon Kat's blog and personal site: katrinakibben.com (https://katrinakibben.com) Linkedin: katrinakibben (https://www.linkedin.com/in/katrinakibben/) Twitter/X: @KatrinaKibben (https://twitter.com/KatrinaKibben) Facebook: katrina.kibben (https://www.facebook.com/katrina.kibben) Instagram: @katrinakibben (https://www.instagram.com/katrinakibben/)

Workology Podcast interview with Katrina Kibben discussing how to write job postings the right way to attract the ideal candidates. The post Episode 405: Writing Honest Job Postings to Attract the Right People With Katrina Kibben appeared first on Workology.

Katrina Kibben is back to share with Hoyt lessons learned on the road from her van and how those things tie to the work she does.

We weren't able to record an interview last week so we're replaying one of our favourites! Shelley fly's solo this weeks and welcomes a recruitment industry powerhouse! Katrina Kibben, CEO of Three Ears Media We found the cure for Recruiters who have writer's block! Let's get back to our roots on why we love this industry. Katrina is the pace setter on how to extract the information you need to write compelling honest job advertisements.  - Writing to attract Tech talent made easy - Hold up the mirror and see yourself as the ideal candidate  - The final answer on why the staffing industry will never pick up their game on writing good quality job ads.  - Do take the time to visit Katrina's site and download a practical guide on intake meetings. You can also find some really useful information and a great workbook on writing job ads. https://www.threeearsmedia.com/rewrite.html

We weren't able to record an interview last week so we're replaying one of our favourites! Shelley fly's solo this weeks and welcomes a recruitment industry powerhouse! Katrina Kibben, CEO of Three Ears Media We found the cure for Recruiters who have writer's block! Let's get back to our roots on why we love this industry. Katrina is the pace setter on how to extract the information you need to write compelling honest job advertisements.  - Writing to attract Tech talent made easy - Hold up the mirror and see yourself as the ideal candidate  - The final answer on why the staffing industry will never pick up their game on writing good quality job ads.  - Do take the time to visit Katrina's site and download a practical guide on intake meetings. You can also find some really useful information and a great workbook on writing job ads. https://www.threeearsmedia.com/rewrite.html

“If you want to change your life, you have to chase a feeling,” explains Katrina Kibben, HR and recruiting expert and CEO of Three Ears Media. In today's episode of Problem Performers, Katrina discusses the Great Resignation, the international trend that is occurring as people discover the power they have to change their lives by leaving toxic work environments behind. As a trans and non-binary person, Katrina is no stranger to feeling like an outcast. They explain that they created their company, Three Ears Media, in part because of an experience of being labeled a “problem performer” in a previous job. Katrina now lives and travels in a converted van while running their company, something they always wanted to do, but that felt unrealistic until the pandemic shifted work culture. They describe to listeners the importance of listening to your gut no matter what, especially when it comes to breaking out of an unhealthy or unfulfilling job. Tune into this week's episode of Problem Performers for a conversation with Katrina Kibben and host Rebecca Weaver about embracing your differences, following your gut, and reclaiming your power. Learn more about what is commonly referred to as “The Great Resignation” and what it means for employers and employees alike.    Quotes • “We say that work has changed. We say that we're upgrading, that we have higher value on people, that we've changed our culture, but we haven't changed a lot of the artifacts that represent the culture of the company. Job postings are of course one of those artifacts and it's really fascinating to look back 40, 60, 100 years and realize how consistent the job postings still are despite the world being very different now than it was 100 years ago today, yet we haven't changed the currency of recruiting. We haven't changed the job posting. It's the one thing that everyone has and you really shouldn't be hiring or firing without it.” (6:08-6:53) • “I've actually come to believe that people who struggle in traditional environments, it's for different reasons and typically it's because there's not good infrastructure around leadership.” (15:26-15:38) • “I work with a team of people who tell me daily how traumatizing other work environments have been for them. To the point where I have to talk them through not working, or realizing that it's OK not to turn on their camera…People having immune attacks, and saying, ‘Well, I just wanted to get through our call.' And I'm like, ‘You go to the hospital!'” (20:26-20:55) • “I literally have been on a call during an emergency, where the emergency happened while I was on the call, and I waited for a quiet moment to tell them I was leaving…that is not okay. It is not okay, from the depths of my heart. It kind of makes me want to cry, to even admit that I lived like that. That I thought that work was more important than literally my physical wellbeing.” (21:03-21:34) • “We told ourselves for many years that we were the only ones, that we were taking it wrong, that we needed this to survive. And all of a sudden the market flipped, the tables turned, and the job market is a wide open field. You want to go? Run. You want more money? Go get it. You want better hours? Shoot for the stars. You want to go remote and ask for all this? Live your life! And all of a sudden people are like, “Wait, I get to set the terms?” Hey, newsflash. We always had the power to set the terms.” (22:34-23:12) • “Time is the only thing we cannot buy, trade or sell. It is literally the most valuable thing we have.” (25:58-26:11) • “If you want to change your life, you have to chase a feeling. If something does not make you feel the way you want to feel, you will not change shit. Nothing. Not one fucking thing will change about your life if all you do is try to say, “Oh yeah, I'm just doing the thing and I followed the rules.” If you had to follow the map, the map is not the answer. The feeling is the answer.” (30:42-31:15) • “If your gut screams, ‘Oh my god, this project is going to suck,' it is going to suck. You should say no. No matter the amount of money.” (34:55-35:03) • “I'm trans and nonbinary and I grew up in a military family so I know what it feels like when you don't fit in anywhere.” (38:09-38:15)   Links Read Katrina's blog at https://katrinakibben.com Follow them on social media @katrinakibben https://twitter.com/katrinakibben  https://www.instagram.com/katrinakibben/   Connect with a coach at https://www.hruprise.com/   Follow us on social media:  • Twitter: https://twitter.com/hruprise • Instagram: https://www.instagram.com/hruprise/ • Facebook: https://www.facebook.com/HRuprise/ • LinkedIn: https://www.linkedin.com/company/hruprise/

Today on THE REAL PERSONAL BRANDING podcast, Lauren welcomes guest Katrina Kibben. Over the New Year holiday, Lauren met up with them, and they reminded her of a reflection exercise that they do every month and that the New Year is a great time to start this exercise.    Katrina Kibben is a highly sought-after keynote speaker, a nonbinary LGBTQ+ advocate, and a writing expert. They founded Three Ears Media, and they're a featured expert in publications like the New York Times, Chicago Tribune, and Forbes and have been named a top HR and recruiting expert in numerous best-of lists. Katrina Kibben is a nonbinary writer who founded Three Ears Media to teach recruiters how to develop inclusive, unbiased job postings and candidate experience content. No one cares about the humanity apparent in a job posting as much as they do, and their compassion is contagious and gets results.   In this episode, you'll hear:   How Katrina Kibben shifted their career from a CMO in the corporate world to launching Three Ears Media and becoming CEO of their own company and what they wish they had known when they were first starting their business. How they found their niche and why recruiters need to master the ask. How you can apply Katrina Kibben's goal-setting exercise in your business. The six questions to ask yourself during your monthly reflection exercise. The bonus question Lauren asks herself and how to identify your bonus question. Why it's important to complete this exercise with a letter to yourself. What Katrina Kibben is researching and exploring right now. The myth they want to debunk about their industry and the advice they would give to someone who is dreaming of entrepreneurship.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast   Connect with Katrina Kibben here: instagram.com/katrinakibbenlinkedin.com/in/katrinakibben threeearsmedia.com

Are your job posts full of cliches, lies, and costing you qualified candidates?In this episode of HR, We Have A Problem, host Kim Seals takes on the worst offenders in your hiring process to help you tap into top talent. Yes, even in this labor market.Katrina Kibben, one of the nation's foremost experts on writing job posts, pulls no punches on the problem with your recruiting strategy and shares tactical advice, including:The secret formula for writing job postsRemoving writer's block foreverHow to nail job titles every timeTrading buzzwords and biased language for radical empathyUnderstanding the difference between a job ad, post, and descriptionWhy the corporate ladder is obsoleteMeeting candidates with vulnerabilityWant to help your recruiting teams write better job postings? Head to threeearsmedia.comFollow Katrina on Twitter @katrinakibbenKeep up with the host in real-time:Kim Seals - @ksealsSapient Insights Group – @SapientInsights

Rocki Howard and Katrina Kibben join Chris and Gerry in this special podcast to discuss pronouns, labels and verbal faux pas people make and the impact they have.

In this episode of the Talent Experience Podcast, we had the pleasure of sitting down with Katrina Kibben (they/them), who is a non-binary LGBTQ+ advocate, a sought-after keynote speaker, and a writing expert. With 15 years of corporate copywriting and training experience, Katrina is passionate about educating organizations on becoming more inclusive and creating unbiased job postings that will attract expert talent. Along with host Rhonda Taylor, they dive into the topics of creating space and a sense of belonging for everyone in the workforce, making jobs accessible to those without degrees, ageism in the world of work, creating change in our organizations, and so much more!  Connect with Katrina on LinkedIn, or at Three Ears Media.  For more insightful conversations, visit www.talentexperiencepodcast.com. We hope you enjoy this episode of the Talent Experience Podcast!

Pronouns and Self-Definition: A Discussion Among Ourselves  (Episode 1601) December 7 is famously referred to as being " a date that will live in infamy", but it isn't because DTHR is doing a show on that day!  Join us and guest Katrina Kibben as we have a wideranging discussion about Pronouns and Self-Definition.  This isn't a lecture or a best practices symposium.  It will be different.  Give us a listen.     

Katrina Kibben is the CEO and Founder of Three Ears Media, a company of copywriters to support recruiters.  Three Ears offers team training, online courses, and writing services to translate best-in-class tactics into effective job postings that attract the right people and tell a company's story. The post 893: How to Break Into Copywriting With Katrina Kibben, Three Ears Media [Espresso Shots] appeared first on Time4Coffee.

This week on "In Conversation..." with guest Katrina Kibben: The intersection between HR job posts and great copywriting How to ask better questions of our avatar (so we can inspire better answers) Why pronouns matters AND assumptions can be harmful Resources mentioned in the conversation: Katrina's website – katrinakibben.com RESOURCE: Job Post Writing Workbook – click here RESOURCE: Pronoun Guide for HR – click here

Shelley fly's solo this weeks and welcomes a recruitment industry powerhouse! Katrina Kibben, CEO of Three Ears Media We found the cure for Recruiters who have writer's block! Let's get back to our roots on why we love this industry. Katrina is the pace setter on how to extract the information you need to write compelling honest job advertisements.  - Writing to attract Tech talent made easy - Hold up the mirror and see yourself as the ideal candidate  - The final answer on why the staffing industry will never pick up their game on writing good quality job ads.  - Do take the time to visit Katrina's site and download a practical guide on intake meetings. You can also find some really useful information and a great workbook on writing job ads. https://www.threeearsmedia.com/rewrite.html

Shelley fly's solo this weeks and welcomes a recruitment industry powerhouse! Katrina Kibben, CEO of Three Ears Media We found the cure for Recruiters who have writer's block! Let's get back to our roots on why we love this industry. Katrina is the pace setter on how to extract the information you need to write compelling honest job advertisements.  - Writing to attract Tech talent made easy - Hold up the mirror and see yourself as the ideal candidate  - The final answer on why the staffing industry will never pick up their game on writing good quality job ads.  - Do take the time to visit Katrina's site and download a practical guide on intake meetings. You can also find some really useful information and a great workbook on writing job ads. https://www.threeearsmedia.com/rewrite.html

We are excited about today's Digital Meetup, and we have two stellar guests on deck! How we tell the story of work changed completely when work changed completely. Jess and Jason are joined by Katrina Kibben, CEO of Three Ears Media. Katrina is a professional work storyteller with special expertise in writing job descriptions FOR the candidate, not ABOUT the employer. We talk about using inclusive language at work, the use of pronouns, and writing job advertisements that don't stink. We also focus on the power of storytelling for work during our chat with Elena Valentine, CEO of Skill Scout. We will unpack the art of visualizing and illustrating opportunity when it comes to talent, the work they do, where, and how they do it! Grab some coffee or a snack and TUNE IN. Jess will be live from the Black Hills of South Dakota. I have a feeling this is going to be a good one to share with your colleagues and team. See you soon on our live broadcast! Connect with Katrina: https://www.linkedin.com/in/katrinakibben/ Connect with Elena: https://www.linkedin.com/in/elenavalentine1/

We Can Do This is a podcast that connects people looking to create meaningful change with the tools, skills, and community they need to stay the course and make an impact.  It's hosted by founder Sean Pritzkau, and brings together social entrepreneurs and experts on topics such as marketing, branding, no-code, and more.GUEST BIO:Keynote speaker, trainer, and writing expert Katrina Kibben teaches hiring teams how to write job postings that attract the right people to your company. After over 15 years of corporate copywriting and training experience, Katrina knows how to inspire from on-stage and offers practical tips and common-sense takeaway that make talent teams better writers. Katrina's human approach to hiring inspires audiences to write for people instead of following best-in-class baselines that don't help candidates on the other side of the equation. They take a unique, strategic approach to help companies rewrite candidate experience content, overhaul job descriptions, and attract more qualified applicants.Katrina has been named a top HR and Recruiting influencer and is a featured expert in publications like the New York Times, Chicago Tribune, and SHRM National. Before founding Three Ears Media, Katrina was a CMO, Technical Copywriter, and Managing Editor for leading HR media and technology companies like monster.com, care.com, and Randstad WorldwideWhen not speaking, writing, or training, you'll find Katrina arranging flowers or hiking with the inspirations behind the name Three Ears Media: two dogs named Lyric and Ruby.Read a full transcript and more at https://wecandothis.co/episodes/010Download the ​Job Post Writing Workbook → https://www.threeearsmedia.com/free-job-ad.htmlKatrina on Twitter → https://twitter.com/katrinakibbenKatrina on LinkedIn → https://www.linkedin.com/in/katrinakibben/Katrina on YouTube → https://www.youtube.com/channel/UC-e3VYmgeVVzEWCjL50zDwgKatrina on Instagram → https://www.instagram.com/katrinakibben/Instagram → https://instagram.com/wecandothiscoTwitter → https://twitter.com/wecandothisco–––Follow Sean at the links below:Instagram → https://instagram.com/seanpritzkauTwitter → https://twitter.com/seanpritzkau–––EPISODE CREDITS:Music by Darren King on Soundstripe

Katrina Kibben is the reigning champion of all things job postings. There's no need to call a vote. There will be no recount. If you had any doubt, you have only to listen to this interview where they pinpoint any number of instances of "recruiting insanity" that most of us take as gospel. Katrina can be found on LinkedIn at https://www.linkedin.com/in/katrinakibben/, or through their company Three Ears Media https://www.threeearsmedia.com/. Show notes! Employer Brand Headlines is the #1 employer brand newsletter. It's free. Go sign up: https://www.getrevue.co/profile/employerbrandnews Talent Chooses You and The Employer Brand Handbook Vol 1 are now free and open source! http://employerbrandbook.com

In this episode we share the career advice gifted to us from some of the LGBTQ+ guests who shared their career stories in the first 3 seasons of the podcast. Featuring - Chloe Davies, Aaron Carty, Lorna Reeves, Michael Newton, Neil Thornton, Divina De Campo, Debbie Cannon, Davide Pagnotta, Paul Russell, Chris Allan, Jamala Osman, Katrina Kibben and Eman Carballo.

Jon Thurmond, of HR Social Hour, is the guest host of this week’s episode of the Talent Magnet Institute Podcast. He is pleased to welcome Katrina Kibben. Katrina uses their technical marketing expertise and way with words to help both established and emerging brands develop and deliver creative, strategic recruitment marketing that makes the right people apply. They are the Founder and CEO of Three Ears Media, a company of talented copywriters that specialize in writing for recruiting. In this episode, Katrina and Jon are talking about what leaders need to be doing to create positive impacts for their companies’ futures, how to eliminate the barriers that hinder people from applying to job postings, and how leaders can show they care about their employees. Leaders need to learn how to write for recruiting; this is an important first step in impacting their companies’ future. [1:39] Katrina says that many leaders are bringing unknown biases into the hiring process. This is hindering the people we want to attract from applying. [5:18] “We have created this friction between what we want and the actions we're taking to get those people [we want to attract],” Katrina says. “We have to stop using miscellaneous requirements and thinking people will just get it, and they'll know what's important.” [6:12] Leaders need to ask different questions at hiring and imagine success instead of just having a list of requirements. [8:11] Interview not only to gather data but also with the intention to be helpful. Make space for your interviewees to ask questions, and be prepared to just listen. [12:14] An important way for leaders to show they care is to listen to people and do emotional resilience training. This will make your employees’ work experience better for everyone. [16:15] “[A positive work experience for employees] is often the result of listening and acting with intent and allowing people to make mistakes and give them space to be human,” Katrina tells Jon. An important way for leaders to continue to implement a positive work experience, is to talk positively and regularly about the future. [18:41] One way to focus on the future is to figure out what you need to stop doing. [21:20] Resources Jon Thurmond | LinkedIn | Twitter HR Social Hour JonThurmond.com Katrina Kibben | LinkedIn | Twitter | Instagram Three Ears Media KatrinaKibben.com

Wendy is joined by Mike Sipple, Jr. in this special cross-over episode where we welcome back Katrina Kibben CEO of Three Ears Media. We discuss job postings, the pandemic, and pronouns.  How to reach Katrina: threeearsmedia.com How to reach Mike: mikesipplejr.com Be sure to check out Jon's interview with Katrina on the Talent Magnet Institute Podcast! This episode is sponsored by People Element.  To learn more about their flexible, all-in-one employee experience and engagement measurement solution visit peopleelement.com. Join us on the 2nd and 4th Sundays of each month at 7 PM ET for the #HRSocialHour chat on Twitter!  Be sure to check out our storefront (all profits go to charity): https://www.teepublic.com/user/hrsocialhour

Katrina Kibben is the CEO and Founder of Three Ears Media, a company of copywriters to support recruiters.  Three Ears offers team training, online courses, and writing services to translate best-in-class tactics into effective job postings that attract the right people and tell a company’s story. The post 739: What Are the Best Job Seeking Tips From a Master Recruiter With Katrina Kibben, Three Ears Media [K-Cup TripleShot] appeared first on Time4Coffee.

Katrina Kibben is the CEO and Founder of Three Ears Media, a company of copywriters to support recruiters.  Three Ears offers team training, online courses, and writing services to translate best-in-class tactics into effective job postings that attract the right people and tell a company’s story. The post 736: How Recruiting Differs From Human Resources With Katrina Kibben, Three Ears Media [K-Cup TripleShot] appeared first on Time4Coffee.

Katrina Kibben is the CEO and Founder of Three Ears Media, a company of copywriters to support recruiters.  Three Ears offers team training, online courses, and writing services to translate best-in-class tactics into effective job postings that attract the right people and tell a company’s story. The post 734: What It’s Like to Launch a Copywriting Company for Recruiters With Katrina Kibben, Three Ears Media [Main T4C Episode] appeared first on Time4Coffee.

The CandEs Shop Talk Podcast welcomes Katrina Kibben, Chief Executive Officer and Founder of Three Ears Media, teaching recruiters how to become better writers. Listen in on how improving candidate experience impacts recruiting and the business bottom line. https://www.threeearsmedia.com/

In this new Weekly show hosted by Dov Zavadskis and Mark Lundgren, we talk about this week in the World of Talent Sourcing. In this week's show we talk about the Recruiting Daily article written last week by Erin Mathew: https://recruitingdaily.com/virtual-conferences-are-a-bummer-and-im-done-pretending-otherwise/ You can get to know Erin better by listening to her Sourcing Challenge Show interview from April 2020: https://sourcingchallenge.libsyn.com/erin-mathew-sourcing-challenge-show-episode-43  We mentioned Katrina Kibben's article from 2019 about paying conference speakers. Read that and the excellent writings of Katrina here: https://katrinakibben.com/2019/04/18/paying-speakers-at-events/ If you missed it make sure to get Dov's story from his Sourcing Challenge Show Interview from December 2018: https://sourcingchallenge.libsyn.com/sourcing-challenge-show-e37-dov-zavadskis  See you next week for more Sourcing world news.

Katrina Kibben believes your first impression on candidates starts at the job post. Many small businesses and companies struggle to find their recruiting voice and craft less-than-appealing job postings. As CEO of Three Ears Media and a featured expert in recruiting and HR, Katrina takes a unique, strategic approach to help companies rewrite candidate experience content, overhaul job descriptions, and attract more qualified applicants. 

Today on The Shortlist, we're talking about job postings. Yes, they are super important, but how often do you see the same text copied and pasted over and over? We're joined by Katrina Kibben, CEO and founder of Three Ears Media and the leading expert on job postings. She'll be sharing her insights, tips, and skills to help you create successful job postings. For more from The Shortlist visit socialtalent.com/theshortlist

Katrina Kibben, CEO and Founder of Three Ears Media, shares some #SnackableHR. 

In Episode 9 of BEST HIRE EVER, Kris Dunn chats with Katrina Kibben, CEO and Founder of Three Ears Media, on the value of great job postings and marketing materials, especially in a pandemic-flavored recession. Katrina and KD break down the elements of a job posting that generate results and talk about influencing candidates through great writing copy across all job marketing materials.  Along the way, they talk about being a candidate in a pandemic/recession. Please subscribe, rate and review (Apple) and follow (Spotify) to get the latest delivered to you. SHOW HIGHLIGHTS: 1:05 - "What up, KD?" 1:30 - KD is a ray of sunshine as he delivers the Q2 GDP numbers and connects it to great job postings. 2:52 - A bit about the artist known as Katrina and Three Ears Media. 5:15 - KD wants to know about the the decision for Katrina to specialize and go DEEEEEEEEEEP in the job posting/job attraction space – why? 9:30 - What are 3 things people can improve on related to their job postings?  Katrina breaks down the problems with 1) content being way too long, 2) bad intakes lead to bad content (buzzwords), and 3) Guessing and winging it.  Katrina goes deep in each area and drops incredible knowledge. 16:10 - KD asks Katrina for the most challenging personas across hiring managers. A story about Missouri is part of the magic! 19:30 - KD focuses on what he views as the the pandemic/recession dilemma. You're a hiring manager and need great talent. How do you convince people that your company will make it through and they can jump from where they are and be OK at the company you're a part of?  Katrina acknowledges the challenge but talks about people who have great jobs that are looking for more. 22:25 - Katrina and KD talk about the isolation via the Pandemic creating time to complement career paths with talented people. 24:00 - Katrina gets technical and breaks down the "Human About Us" portion of a job posting as being the place to create confidence in your company. Don't cut and past a press release. Talk about where you're at right now. Acknowledge the past, talk honestly about the bounce back, etc. #transparency 29:00 - KD asks Katrina how hiring managers can make candidates believe in them as a candidate.  35:10 - Katrina and KD wrap it up with WNBA talk. RESOURCES AND SHOW NOTES: ------------Katrina Kibben Katrina Kibben on Linkedin Three Ears Media ------------Kris Dunn Kris Dunn on LinkedIn Kinetix The HR Capitalist Fistful of Talent Boss Leadership Training Series Kris Dunn on Twitter Kris Dunn on Instagram

Diversifying our workforce starts with diversify our talent pools.  What are the techniques which deliver actual results?  In this week's Brainfood Live On Air, we are going to be discussing practical ideas to get better diversity outcomes from job ads, sourcing, assessment, process engineering and the rest.  We'll be joined by Recruitment Marketing expert Jelmer Kopplemans, Copy Writing Extraordinaire Katrina Kibbben and lead recruiter & diversity recruiter, Christine Ng from the Financial Times.  Not one to miss folks!   Ep69 is sponsored by our buddies at Workable. More than an Applicant Tracking System, Workable's Recruiting Software improves the way teams find, evaluate and hire candidates. Thinking of switching ATS? Grab the free 15 day trial here

We welcome Katrina Kibben in this episode of Real Job Talk to talk with us. We're always glad to find another Kat! Katrina is a writer and recruiting professional who has built Three Ears Media around her interests in communication and marketing to teach companies how to excel around employment branding, writing for recruiting, and representing themselves with authenticity. Katrina came into recruiting by accident after an executive met her while she was tutoring his daughter. She took her writing background and wrote copy around recruiting. Now she spends the majority of her time teaching recruiters to write in a way that will resonate with candidates. Katrina’s realness drives her consultancy in helping her clients also be real in how they describe themselves to potential employees. When we’re real with our current and potential employees, we keep them and attract the people who will thrive within our companies. Katrina respects recruiters, but admits that most recruiters don’t know the role past the job posting. So here are some of her tips for resume-writing. Recruiters are busy; they spend 4 seconds on your resume to see if it matches. If you're a job seeker trying to get to that busy recruiter and have them notice your resume, make the words in your resume match as closely as close to possible to their job posting. Resumes are marketing tools; they need to look like the job description for the role you are looking for. When writing a job description or resume, use Google Trends to make sure your titles match what ever title has the most search volume. People often go WAY too far back on their resume. Those college jobs aren’t necessary, and length is important. A concise resume shows that you know how to tell a story. A long resume makes you look like a job hopper. Also, no need to point out that you know MS Word or other skills that are obvious in the job you’ve done. If you have a 10 page resume, it reads like you have a hard time editing, and when being able to be precise is a necessary skill, a rambling resume hints that you won’t be able to be concise in your job. Big tip: use a wordcloud to identify top keywords in a job description and make sure all of those top words stand out in your resume. Get someone to give you an extra 15 seconds by having the words stand out. Recruiters tend to look at the beginning of the resume, at your job titles, and then also the weird stuff you list at the bottom…. We talk about Katrina’s own job searches. In her last search, she thought of different roles around her core areas -- writing, branding, marketing, and recruiting. She started with creating a basic marketing resume, pulling words and concepts from other job descriptions and postings out there to create her base resume. Then from the marketing resume, she took the base and tweaked it for content marketing, and then again tweaking it for all the related roles she was interested in. Don’t feel like a good writer? Steal from job descriptions. Do voice to text talking about the work you’ve done, and think about what you’re most proud of. You want your resume to reflect you and your voice and to represent you authentically. Get the words out even if you don't think you're a good writer. Starting a new job search? BLS.gov shows you what sectors are hiring and can help you figure out where to look in a tough job market. You can go to a job board or Facebook group and search for “now hiring” and see who is hiring. We talked about new grads doing customer service and how it’s a great new job. Work your network. Call people who have worked with you and who you would consider working with again and check in. Ask them what they remember about you and who is out there who they would want to work with again. It will lead to your next role. You can’t make those calls in panic mode. If you’re panicked, call your friends, not your network. Fake it until you make it if you are scared, because nobody wants to put someone in crisis out to their network. Do your research about companies: look at Glassdoor, evaluate your fit against their “about us” page and see if you can see yourself there. If you're a hiring for a role, how to you create a great job posting? Write a pitch: "You help (blank) do (blank) by (blank)ing. Write your must haves; e.g., "Don’t apply if you don’t have these 3 things." Take the “about us” marketing language of your company's web site and then make it about people. Then write what the person is doing now that will make them prepared for taking on the role you're trying to fill. Katrina’s book: The Job Post Writing Workbook (https://www.threeearsmedia.com/free-job-ad.html) She also teaches on-demand courses about writing to get promoted and job descriptions and more. Find Katrina everywhere at Katrinakibben (she’s the only one!). * Three Ears Media (https://www.threeearsmedia.com) * @KatrinaKibben (https://www.twitter.com/katrinakibben) on Twitter * Katrina Kibben (https://www.linkedin.com/in/katrinakibben/) on LinkedIn

Katrina Kibben joins Jess Von Bank on the NOW of Work. They talk about the age-old problem of crappy job descriptions and the new NOW OF WORK problem of finally getting it right. How do you possibly describe what it's like to work for your company when everything is changing, everything is distributed and virtual, but the open jobs you're still hiring for are more important than ever? She has a tried-and-true process for getting to the heart of the matter, which means she's a great writer, a great storyteller about work and the people who do it, a no-bullshit kind of woman, and a pretty insightful human being. Which means we covered a lot of other stuff, too. Take a listen! For more information on Katrina Kibben and 3 Ears Media Click Here Register today for our Weekly Digital Meetup Music Joakim Karud - That Day | Ash O'Connor - Vibe

In this week’s RecruiterCast Live! Dave Webb and John Perton are joined by Katrina Kibben to talk about job ads and job postings. Recruiters and employers can learn what to post in their job ad and what to exclude to attract the right candidates during these unprecedented times. Katrina offers valuable insight into hiring remote workers – from job postings to interview questions.

Dave talks with Katrina Kibben (CEO of Three Ears Media) to tackle why most job descriptions are garbage and more importantly...what to do about it! 

When's the last time you read an inspiring job posting? We'll wait. While we were waiting, we recorded this episode of Nine to Thrive HR with Katrina Kibben about the importance of job postings as a way to increase the quality of your recruiting pipeline. Katrina will also be running a workshop on the same topic at HCI's 2020 Strategic Talent Acquisition Conference in Boston, MA. Learn more at www.staconference.com

Job Descriptions: is there a more reviled document in the our business? Hard to think of a document which is held is less esteem than any other by nearly every stakeholder involved - the Hiring manager, the recruiter and not least - the candidate.  Why are they are so bad? Why do we still need them? And more importantly, how could be do better with them? This is the topic of Ep45 of Brainfood Live On Air - how to write Authentic Job descriptions that Candidates Want to Read with ace writer and consultant, Katrina Kibben.  You will learn how to find your 'voice' how to write as you speak how to structure a JD that flows how to tell the salient points how to write tight and compelling copy Episode 45 is supported by our buddies at VideoMyJob.VideoMyJob is an award-winning recruitment video production app used by top companies to create their own branded videos in-house. Up for your employer branding game today - request a demo here  

HR Lancers a new Marketplace for Freelance Recruiters and Human Resources Consultants Thats right HR is going gig! Employers and freelancers can now create profiles, post gigs and be found in the first and only niche gig platform dedicated to HR. “There are thousands of freelance HR consultants and recruiters and now they have a place to call home, HR Lancers was born out of my own frustration with established gig platforms who charge exorbitant fees and lack relevant HR gigs.” Members can create a profile for free and be matched to available gigs from categories such as Benefits, Compensation, Payroll, Training, Sourcing, Recruiting and more.  The new site which can be found online at hrlancers.com allows industry freelancers to post profiles, search for work, setup email job alerts at no cost to them. Members only pay if they choose to feature themselves in the freelancer directory. Popular freelancers such as Katrina Kibben, Keirsten Greggs and Jim Stroud have already created profiles on the platform. Recruiting expert Jim Stroud says HR Lancers is a much needed resource. “Specialists are affordable and amateurs are expensive, when you consider the time and money wasted because of inexperience.  This is why HR Lancers is a premiere worth noting. With the gig economy booming and HR challenges abounding, it only makes sense to have a platform that provides the worker flexibility so many in the labor force are demanding. In light of that, a niche site for the HR industry is all the more logical.” HR Lancers allows employers to post projects and gigs that are contract only positions. They can also seamlessly browse the open freelancer directory and connect directly with freelancers through keyword and category search.  Current pricing for employers is as follows: 10 Day Gigs are free for a limited time, $29 for a 30 Day Featured Gig or $19 per month for an unlimited subscription.  Follow HR Lancers on social media via Twitter, Facebook and LinkedIn. https://www.facebook.com/HRlancerspro/ https://twitter.com/hrlancers https://www.linkedin.com/company/hr-lancers/ So spread the word far and wide that HR lancers is here and ready to power the HR gig economy. https://hrlancers.com/

In this episode, I chat with Katrina Kibben about what it was like to be told by her boss not to speak in meetings that she's invited to. What I loved is that the conversation transformed from discussing a negative experience to using it as a platform to find your empowerment and internalize your own value.

Developers are in high demand across the world, and as software becomes more powerful, tech talent is only going to become scarcer. Katrina Kibben is the founder of Three Ears Media in the USA, and has worked with software engineers and technical recruiters from all over the world to help recruiters break traditional recruiting rules.Doing this, she says, makes their hiring more personal and enables them to communicate better with the talent they’re trying to reach. She discusses how to break the rules in tech recruiting by mastering a few of her tech recruiting ‘Power Moves’.Read the blog post here! (http://bit.ly/33goRo4)

Katrina Kibben, CEO of Three Ears Media, joins Crystal and Dwane on the DriveThru.  Katrina teaches recruiters to be better writers. That whole "best in class" thing? Katrina helps your team create it through custom training, assessments and content creation services that help hiring leaders understand how to tell the story and translate employee voices into creative recruiting activities. Katrina is a storyteller. A tactical problem solver. A curious mind. A data nerd. For most of her career, she's been a marketer living in a recruiter's world - listening to both sides of the talent equation to understand issues and conceptualize solutions for recruiting and hiring better people. Today, she does all of that at her own company, Three Ears Media. Katrina is also a tireless LGBTQ advocate for people everywhere so having her on today, on National Coming Out Day, makes a lot of sense in more ways than one.  Read more about her stories on Coming Out, They Won't Hire People Like Me, Don't Ask Don't Tell at Work, and What's Not Okay to Ask a LGBT Co-Worker and listen to us tackle how we're still falling short on taking people for who are and what we need to do about it.    Also, did you know DriveThru HR is going to UNLEASH in Paris! Well, we are and you should, too! You can get 100€ off current website price by following this link: https://dthr.buzz/UNLEASH

In recent times there has been an explosion in the number of conferences, webinars and indeed podcasts aimed at the talent acquisition audience. The kind of peer to peer learning these platforms are driving is incredibly useful and therefore, extremely popular. However, this only all works if there a steady flow of practitioners who are prepared to step up and share their story and I know this is something that many people find challenging. My guests this week are Audra Knight, senior manager of employer branding at Foundation Medicine and Katrina Kibben the founder and CEO of Three Ears Media. Audra and Katrina are both fantastic speakers who have some brilliant advice to share with anyone who either wants to get started or be better at speaking. In the interview, we discuss: • Why a talent acquisition professional would want to get involved with speaking • How to get started • How to find speaking opportunities • How to pitch to speak • Should speakers be paid? • How to prepare • Dealing with nerves • Most common speaking mistakes • The importance of preparation Audra and Katrina also talk about the favourite presentations they have given. Subscribe in Apple Podcasts  

You may have that "the riches are in the niches" and Katrina Kibben is one of the best examples of this. Katrina is a writing coach for recruiters and CEO of Three Ears Media. In short, she teaches recruiters how to write better job postings.  I invited her onto the podcast because she's in a market that not many freelance copywriters give thought to: the corporate market. I asked her several questions including: Why did you want to start a copywriting company for recruiting? What would you tell other copywriters who want to find an industry niche? How do you market a niche copywriting business?  Katrina takes a high-energy, humorous, and nontraditional approach to teach global recruiting teams to write about work like humans who care how much a job can change someone’s life. Today's Resource As Mentioned On the Episode: Katrina's "Free Job Rewrite" Workbook Follow Katrina Kibben: Twitter: @katrinakibben Instagram: @katrinakibben LinkedIn: https://www.linkedin.com/in/katrinakibben/ *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com   

On today's show, we call BS on job descriptions with Katrin Kibben, CEO and Founder of Three Ears Media.  Katrina Kibben is the Founder and CEO of Three Ears Media, a firm dedicated to teaching recruiters how to be better writers. For most of Katrina's career, she has been a marketer living in a recruiter's world - listening to both sides of the talent equation to understand the real issues and find solutions. Today, she uses her technical marketing know-how and way with words to teach recruiters to write by helping both established and emerging brands develop and deliver a unique recruiting voice that makes the right people apply. Katrina has spoken at events around the world and written for Fortune, The Chicago Tribune and many other digital publications. She currently resides in Boulder, Colorado. Follow her wisdom on Twitter here

A chat with Katrina Kibben, Abby Cheesman and Dawn Burke at the SHRM Talent Conference. What else do you want from us? Enjoy this Jobcase exclusive.

On episode 7, Julie and Torin embrace United Airlines work to engage non-binary travelers with the support of ally organizations. They get honest on Diversity Fatigue after Julie's No Good, Very Bad D/I day. Finally, wrapping it up with a transparent discussion about the Utah Jazz's Kyle Korver's revelation in Privileged.  Name Drops:  Julie: #ThankYouNote, The Trevor Project (https://www.thetrevorproject.org/), and Katrina Kibben (https://twitter.com/KatrinaKibben).  Torin: Shaina Semiatin - Apeel Sciences // Megan Sheckles - Capital Impact //Brent, ANjali, Kelly Jo, Katy, Natalie, Jonathan Heckert, Kyla Episode Links:  United Airlines: https://www.cbsnews.com/news/united-airlines-becomes-first-airline-to-add-non-binary-gender-booking-options/ Privileged: https://www.theplayerstribune.com/en-us/articles/kyle-korver-utah-jazz-nba Books Mentions:  The Color of Law: https://www.amazon.com/Color-Law-Forgotten-Government-Segregated/dp/1631492853 The History of White People: https://www.amazon.com/s?k=the+history+of+white+people&i=stripbooks&ref=nb_sb_noss More on Torin and Julie: Julie: https://www.linkedin.com/in/juliesowashdisabilitysolutions Torin: https://www.linkedin.com/in/torinellis  Cred:  Produced by Julie Sowash Music by DJ Cellz Image by Kurious from Pixabay 

We teamed up with Katrina Kibben from Three Ears Media for this episode of The Hire Talent Podcast.  Katrina is the Founder and CEO of Three Ears Media, a firm dedicated to teaching recruiters to be better communicators and writers. For most of Katrina's career, she has been a marketer living in a recruiter's world - listening to both sides of the talent equation to understand the real issues and find solutions. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver creative, strategic recruitment marketing that makes the right people apply. Katrina has also spoken at events around the world and written for Fortune, The Chicago Tribune and many other digital publications. You can check out Three Ears Media here at www.threeearsmedia.com. Also be sure to find and follow Katrina on Twitter here @KatrinaKibben for tips on getting the right candidates to apply to your open positions. 

Welcome to the new year! Resolutions suck, but that doesn't mean this isn't a great time to make change happen. The trick isn't focus on a big hairy audacious goal, but to build better habits that lead you to doing amazing things! Show notes: Thank you (in no order) to Elena Valentine and Abby Cheeseman, Lindsay Parks, Katrina Kibben, Ben Gledhill, Iain Hamilton, Charu Malhotra, Audra Knight, Andrea Hurtado, Angie Verros, Hing Lee, Tiffany Lee, Will Staney and Bryan Chaney, Torin Ellis, Tracey Parsons, Shane Grey, Chad Sowash and Joel Cheeseman, Alison Krause, Jeff Hyman, the Talent Brand Alliance Board, Brad Farris and Jill Salzman. Talent Brand Summit in Austin (Mar) Social Recruiting Summit in Atlanta (Jan) Employer Brand Manifesto I can help your solve your messiest recruiting problems with employer brand thinking Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything!

In today’s episode you will hear Katrina Kibben from Three Ears Media give her take on recruitment marketing tactics...enjoy the audio. Recorded at #HIREconf NYC November 7-8. Podcast sponsored by Workhere.com and Emissary.ai

This is the 2nd piece of audio I recorded at #HIREconf NYC which took place on Nov 7-8 in New York City. In this audio you will hear Audra Knight introduce and moderate a panel of recruitment marketing folks such as Katrina Kibben, and others as they chat about job descriptions and more. This episode is brought to you by our friends at WorkHere & Emissary. https://workhere.com/ https://www.emissary.ai/

We're joined by Katrina Kibben, CEO and Founder of Three Ears Media.  We talk about recruiting high volume positions, what most employers need to improve on in their recruiting efforts, and how Katrina named her company.  Katrina's recommendations: http://laurieruettimann.com/ https://twitter.com/SourceCon https://mikekim.com/ How to reach Katrina: https://www.linkedin.com/in/katrinakibben/ https://twitter.com/KatrinaKibben https://www.threeearsmedia.com/ Be sure to join us the 4th Sunday of each month at 7 PM Eastern for the #HRSocialHour chat on Twitter!

Katrina has a unique way of fixing work. She’s blazed a trail into nearly uncharted territory with an audacious goal: to take high volume, low retention jobs and make them not suck. She’s not afraid of a challenge; one of her clients hires people for split-shifts to work with small children. We love kids, don’t get us wrong. But it’s not always easy to work with a group of someone else’s kids. So, Katrina wants to help people find the right job, not just any job. It’s not all on the employee to find the right job, which is why Katrina focuses on teaching the employers what that phrase means. Katrina rounds out her list of places that suffer from high turnover rates. Have you ever held one of these jobs? And if you’re the one hiring for these positions, well. You’ll want to take notes. How does Katrina help these employers? She explains some of the first things she does when she comes in to consult with a company. First among them is taking a psychological profile of the top, most successful, employees in the role. Katrina draws on her own personal experience when working with her clients, and she makes an ‘on the nose’ observation about how she felt in her various roles. She was needed but not valued. Take a moment and let that sink in. Needed but not valued. Katrina has a unique combination of skills which has landed her in a strange array of jobs, and she shares how, no matter the size of the company, no matter the job title, the day-to-day experience rarely changed. And that’s why she started her own company. Laurie makes an interesting assertion that employees rarely grow within a company. Instead, they grow by going from one job to another. This is especially true for Katrina; as a consultant, she hops from one situation to another, and in doing so, she’s fixed work for herself. It wasn’t an easy road for her; she was conditioned to the stability of a guaranteed paycheck every month. Her first stint as an entrepreneur didn’t end well, and it wasn’t because of lack of clients. It was because of fear. Katrina was much more focused for Round 2 of being an entrepreneur. She reveals her mindset and what she did differently this time around, a lesson you can take if you’re ready to break out of your own job and fix work for yourself. Even if your parents were strict military. If you’re currently struggling in YOUR role, Katrina has some fantastic advice. But to start, you have to answer one question. Are you going to stay or are you ready to leave? Staying at a company where you’re unhappy IS a valid choice, but there’s a very important consideration. If you can’t be honest and transparent about your unhappiness, then you need to leave. As a manager, keeping your employees motivated and engaged is a constant battle. So is keeping yourself motivated and engaged. Katrina shares WHY retail jobs are so challenging and it all comes down to one thing: the more humans you have to encounter in one day increases the ratio of assholes you deal with. You might think that good jobs don’t exist in retail jobs. But Katrina says that isn’t true, at least for all people. There is one problem at work that Katrina is currently obsessing over that no one else is even thinking about. It’s the Fallacies of Work, a rote list of do’s and do not’s that somehow still exist from a totally different age, and Katrina smashes every single one of them. The DIY HR Handbook Wouldn't you love to get your hands on Laurie's no-holds-barred, honest DIY HR Handbook for employees and pros alike? Download it for free! Katrina Kibben: Three Ears Media Blog Three Ears Media Website LinkedIn Twitter

Effective recruitment marketing starts with listening, according to Katrina Kibben, the founder of Three Ears Media. In this episode, Katrina shares her take on employer brand vs. recruitment marketing, best practice in recruitment communications, tips & tricks around job descriptions, application processes, understanding what candidates actually want and much more. Connect with Katrina on LinkedIn: https://www.linkedin.com/in/katrinakibben/ Show-notes will be available at https://employerbrandingpodcast.com Subscribe to the Link Humans newsletter: https://linkhumans.com Check out the Employer Brand Index: https://employerbrandindex.co How to Measure ROI on Employer Brand, EBrandCon 2018 slides: https://hubs.ly/H0cnWtl0 Got questions or feedback? Email: jorgen@linkhumans.com

@KatrinaKibben -- LINKEDIN:  I am a storyteller. A tactical problem solver. A curious mind. A data nerd. For most of my career, I've been a marketer living in a recruiter's world - listening to both sides of the talent equation to understand endemic issues and conceptualize solutions for engaging and (hopefully) hiring better people. Today, I take all of that listening and create recruitment marketing strategies that work at my own company, ThreeEarsMedia.com.  If there's 1 thing you should know about my style, it's that I approach every problem with a high “figure it out” quotient and I'll work harder than anyone to drive results.

@JackyeClayton - LINKEDIN - RecruitingTools.com @KatrinaKibben - LINKEDIN - KatrinaKibben.com

VisualCV, the online resume tool is hosting an online job fair on February 3rd from 10am-3pm. Katrina Kibben stops by to talk about the service and gives details on how the job fair will work.