Podcast appearances and mentions of matt kovacs

Matt Kovacs, President of Blaze PR, explains what organizations should focus on when developing their public relations budget. Matt discusses how to have productive check-ins with clients. Matt also describes how communicators can be a resource to clients even after a campaign ends. Learn more about D S Simon Media here.

Join Filip and Matt as they politely ambush exhibitors at EXPO EAST (Sept 20-23 in Philadelphia, PA, USA). These are the 10 brands they interviewed on the fly. Filip is the EVP at The Pickle Juice Company - https://picklepower.com/ https://www.linkedin.com/in/fkeuppens/ I love this hysterical "non-profit" they set up https://savethepickles.org/   Lift Bar - https://liftbar.com/ Bone Suckin' Foods - https://bonesuckin.com/ Manuka Honey (New Zeland)  Fire Department Coffee - https://www.firedeptcoffee.com/ Natural Endurance - https://naturalendurance.com/ Araza Natural Purees LLC - https://arazapurees.com/ Miracle Noodle - https://miraclenoodle.com/ Awake Chocolate - https://awakechocolate.com/ Prime Shrimp - https://www.primeshrimp.com/ Pocono Matt Kovacs is the President of Blaze PR and has appeared numerous times on the podcast. He can be reached here -https://www.linkedin.com/in/mattjkovacs/ Season 3 Episode 58 Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP  

I love talking shop with industry experts! Today I am joined by Matt Kovacks and his longtime client, Mary's Gone Crackers. The snack category is saturated, yet Mary's Gone Crackers is distributed nationally and they are now targeting new demographics and learning the best method to activate these customers. This is a must-listen.  Origin story of Mary's Gone Crackers Good for you category + loads of flavor Demographic – boomer, Gen X but now branching out to the Millennials and Gen Z Numerator – tracks brick-and-mortar retail sales & online sales & who is buying Marketing and Sales team makeup Building more than a brand Trends – good for you and new international flavors are sweets Launching new flavors – taste testing, surveys Rapid Fire Season 3, Episode 26 Mary's Gone Crackers: 

Nature teaches us about sustainability, insulation, and freshness. You just have to know where to look. Alan Cohen, CEO of KoKomio found his inspiration in the Mexican coconut and is building a deliciously natural beverage brand, a multi-use co-packing facility, and Ko Ko Chill - a cold-pack insulation technique inspired by nature's design.  Matt Kovacs, the CEO of Blaze PR joins me today as we discover a new brand that is making its way into America.   Kokomio – mission and purpose Vertically integrated Circular economy model - Take care of people, profits, and the environment 90% of US coconut beverages come from Asian coconuts – imagine the carbon footprint! Cold press in Mexico retail very successful - helped launch into more markets The coconut broker model didn't work – inconsistent quality KoKomio trained the coconut harvesters and gave them better wages and benefits to improve the quality of coconuts harvested and the communities. Using the entire coconut to reduce the cost of shipping and improve insulation Called “Co-Co Chill”. You can use the insulation in your garden! Sales and marketing strategy Consumers can scan the QR code and look at the whole supply chain and see a more sustainable product US expansion plan – learning how the consumer works What are the storylines you are getting from the consumer? People who were hesitant to try because they didn't like coconut, loved it because it is different – fresh, just like it was from the tree “Beach in the bottle” Expo West was a success Foodies: How it's made, coconut maturity level dictates taste. Each one contains MCT, electrolytes, and plant protein, and additional flavors are not added, they blend in actual fruit. 70% less natural sugar than Asian coconuts 3 categories of competitors – cheap brands, raw refrigerated, specialty Trial and demo strategies, POS promotions, rebates, events, and VW bugs!   Season 3, Episode 18 Kokomio Website Instagram Facebook Connect with Alan Cohen Connect with Matt Kovacs Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE

Season 3 Episode 6 Fat Head's Brewery https://www.fatheads.com/ Connect with Bill Wetmore https://www.linkedin.com/in/bill-wetmore-6aa5676/ Connect with Matt Kovacs https://www.linkedin.com/in/mattjkovacs/ Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/ Beer Competitions https://www.greatamericanbeerfestival.com/ &  https://www.worldbeercup.org/ Do you need to attract people to your jobs? Stop using old, boring job descriptions. Let the marketplace SAMPLE your BRAND!  Here is a NOVEL approach to ATTRACT people (DEMO)   Are we in the golden age of beer? What is the best path forward for a brewery? Bill Wetmore is the sales leader and beer genius at Fat Head's and he joins his good buddy Matt Kovacs and me to discuss what is brewing in brewing.  Origin Story Bill's background About the brand Winning awards Be strong in local and regional Financial costs in expansion What type of restaurant do you want to be? Trends in beer Culture VS expansion   About me and my mission and podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.  My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional!  Contact me: Tony@timpl.com Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/ Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE

Season 3 Episode 2 ~ Drink Bomani ~ Connect with Sam Madani https://www.linkedin.com/in/sam-madani-58b054a1/ Connect with Matt Kovacs https://www.linkedin.com/in/mattjkovacs/ Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/ ATTRACT the hidden candidate market with a novel candidate attraction program (DEMO) Matt Kovacs and Sam Madani discuss the new pioneering category: alcohol-infused coffee. Get your Cold Buzz On! Drink Bomani Bomani Origin Story Formulations Selling strategies Expansion strategies Supply chain strategies Community building Pioneers Rapid fire   About me and my mission and podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.  My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional!  Contact me: Tony@timpl.com Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/ Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE    

Season 3 Episode 1 ~ Boxed Water: The Rise of Lifestyle Brands and The Fall of Plastic ~ Connect with Rob Koenen https://www.linkedin.com/in/rob-koenen-6550017/ Connect with Matt Kovacs https://www.linkedin.com/in/mattjkovacs/ Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/ ATTRACT the hidden candidate market with a novel candidate attraction program (DEMO) Matt Kovacs and Rob Koenen join me to discuss the rise in lifestyle brands and why Boxed Water resonates with consumers - here is a HINT - plastic is AWFUL! Boxed Water Fast facts The Plastic industry Why lifestyle brands are important to people Disruptor brand Selling and partnership strategies Alaska Airlines Social impact Rapid fire   About me and my mission and podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.  My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional!  Contact me: Tony@timpl.com Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/ Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE    

Manuka honey is a premium, functional honey from New Zealand, and not the ordinary honey in a plastic bear!  Did you know bees are nearly extinct in 8 US states? Crazy but true. Learn about the world's most unique honey and how it is sold and marketed as a "challenger" brand.  Connect with Corey Blick on LinkedIn: https://www.linkedin.com/in/corey-blick-781a9b4/ Connect with Matt Kovacs: https://www.linkedin.com/in/mattjkovacs/ https://www.comvita.com/ http://www.blazepr.com/ Comvita Origin story - Beekeeping since 1974 What is Manuka Honey? What are the benefits? Industry trends Lab Certified How does one market ultra-premium food?  Line extensions? 3 tough questions  The plight of the bees Bee Resources: Maine, Rhode Island, New Hampshire, Vermont, Idaho, North Dakota, Wyoming, and Oregon each have zero or close to zero American bumblebees left, according to a petition by the Center for Biological Diversity and Bombus Pollinators Association of Law Students.  Over the last two decades, the American bumblebee population has decreased by 89% across the U.S. New York had a decline of 99% and they disappeared from the northern part of Illinois that has seen a 74% decrease in population since 2004, the petition said. Source: https://www.usatoday.com/story/news/nation/2021/10/14/american-bumble-bees-disappeared-8-states-face-extinction/8448637002/ There are 4,000 bee species in North America: https://www.usgs.gov/faqs/how-many-species-native-bees-are-united-states Beekeepers across the United States lost 45.5% of their managed honey bee colonies from April 2020 to April 2021, according to preliminary results of the 15th annual nationwide survey conducted by the nonprofit Bee Informed Partnership, or BIP. These losses mark the second-highest loss rate the survey has recorded since it began in 2006 (6.1 percentage points higher than the average annual loss rate of 39.4%). The survey results highlight the continuing high rates of honey bee colony turnover. The high loss rate was driven by both elevated summer and winter losses this year, with no clear progression toward improvement for beekeepers and their colonies. Source: https://ocm.auburn.edu/newsroom/news_articles/2021/06/241121-honey-bee-annual-loss-survey-results.php https://pollinator.org/learning-center/bee-issues?gclid=CjwKCAiA9qKbBhAzEiwAS4yeDWCNdxzMM5I3vjGIB08aTe6f-Jug6JyhVwm_FOeQwZL1ESuNV2R_-BoCnT8QAvD_BwE https://www.greenpeace.org/usa/sustainable-agriculture/save-the-bees/ https://www.earthday.org/fact-sheet-bees/ About your Host Tony Moore and the Winning at Work podcast: Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/ Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.  Join me on my mission to discover what makes these companies different, better, and special. Episode 150 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/ Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/ Music from Uppbeat: https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE

Continuing our theme of Costco brands, Jeremy Smith shares his unique perspective on why Costco is the King of Club. His brokerage is dedicated to helping brands get fitted and prepared to enter Costco. Stick around for the trends he expects in 2023, too. Connect with Jeremy Smith: https://www.linkedin.com/in/jeremy-smith-8aa3281/ Connect with Matt Kovacs: https://www.linkedin.com/in/mattjkovacs/   About your Host Tony Moore and the Winning at Work podcast: Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/ Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.  Join me on my mission to discover what makes these companies different, better, and special. Episode 146 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/ Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/ Music from Uppbeat: https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE  

They saw the KETO trend coming. Consumers are moving away from high-sugar snacks. They want great tasting, low sugar, low carb food with extra protein.  Brand expert Peter Vas Das, President of Genius Gourmet, and his team used the Amazon DTC platform to incubate and innovate what is now one of the fastest growing KETO brands on the market! Launched in 2019, Genius Gourmet is now over $20 million and climbing.  In this episode, Matt Kovacs, the President of Blaze PR, reconnects with his friend and client, Peter Vas Dias, and uncovers the many secrets and key findings from a lifetime of learning.  https://www.geniusgourmet.com/ http://www.blazepr.com/ Origin story Starting on Amazon Incubation is a strategy Finding the white space Prove it to buyers You can't buy reviews Look for low barriers to entry or a void in the market Outsourcing model Innovate - never "me-too" products Plan for hiring when scaling Win on brand and flavor! A look inside the Club channel / Costco You better be ready The Instacart secret Pete Vas Dias: https://www.linkedin.com/in/peter-vas-dias-90abb7b/ Matt Kovacs: https://www.linkedin.com/in/mattjkovacs/ About your Host Tony Moore and the Winning at Work podcast: Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.  Join me on my mission to discover what makes these companies different, better, and special. Episode 143 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/ Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/ Music from Uppbeat: https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE    

The #1 channel for beverages, especially impulse purchases, is none other than your local convenience store. With 155,000 points of distribution around the country and annualized revenue of ~ $650 billion, C-Stores are hyper-local innovation hubs for testing new designs and flavors.  These aren't your grandfather's gas stations! Yes, you still find candy bars, gum, and sugary sodas, but the good-for-you food and beverage trend transformed the shelves and coolers from pure garbage food and drinks into a viable channel to innovate and launch a brand.  Join C-Store expert Christian Webb, the CEO of Electrolit, and the PR SME, Matt Kovacs from Blaze PR as we dive deep into the trends shaping C-Store channel strategies.   Origin Story Premium brand based on science Why C-store is the channel of choice Compare c-store innovation with Amazon DTC Impulse Hyper-local Reach Volume Partnerships Gaming Industry Connect with Christian: https://www.linkedin.com/in/christian-pati%C3%B1o-webb-95277024/ Electrolit: https://electrolit.com/ Connect with Matt: https://www.linkedin.com/in/mattjkovacs/ Blaze PR: http://www.blazepr.com/ About your Host Tony Moore and the Winning at Work podcast: Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.  Join me on my mission to discover what makes these companies different, better, and special. Episode 141 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/ Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/ Music from Uppbeat: https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE  

Challenger brands must be different, better, and special and hold that perception with the consumer. Commodities are in a race to the bottom, according to Daniel Doll, COO of SoapBox Soaps and Bushwick Kitchen. Daniel is a DTC expert and has built an infrastructure allowing their organization the flexibility to acquire brands and integrate them into a proven, successful DTC model (direct to consumer). Matt Kovacs, the President of Blaze PR, works with Daniel and other lifestyle brands to generate great PR and drive consumer awareness.  Join Matt and Daniel today as they discuss the DTC strategies for two popular brands, SoapBox Soap (A social mission company) and Bushwich Kitchen. Origin story Democratized giving Social mission Own the brand NOT the manufacturing Dissecting market data to expand product offerings - it's so simple it's genius!  The infrastructure Strategic partnerships that work Why Daniel acquired Bushwick Kitchen Know what you are good at Premiumization Maco-category trends Connect with Daniel: https://www.linkedin.com/in/danieldoll/ Connect with Matt: https://www.linkedin.com/in/mattjkovacs/ SoapBox Soap: https://www.soapboxsoaps.com/ Bushwick Kitchen: https://bushwickkitchen.com/ Blaze PR: - http://www.blazepr.com/   About your Host Tony Moore and the Winning at Work podcast: Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.  Join me on my mission to discover what makes these companies different, better, and special. Episode 138 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/ Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/ Music from Uppbeat: https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE            

On this episode of OWC's Leaders & GameChangers, Setorii speaks with Matt Kovacs, the founder of Blaze PR about how publicity can help build fans, audience, and customers.

Consumers want science-backed functional products. It's not enough for your F&B product to taste good. It has to have health and wellness benefits. Are there unique challenges in growing a science-backed product? Matt Kovacs, the President of Blaze PR joins me with one of his clients, Afif Ghannoum, CEO of BIOHM Health to discuss his business strategy. Connect with Afif on LinkedIn: https://www.linkedin.com/in/afifghannoum/ BIOHM Health - https://www.biohmhealth.com/ Connect with Matt on LinkedIn: https://www.linkedin.com/in/mattjkovacs/ BLAZE PR: http://www.blazepr.com/   About your Host Tony Moore and the Winning at Work podcast: Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.  Join me on my mission to discover what makes these companies different, better, and special. Episode 128 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/ Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/ Music from Uppbeat: https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE  

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks with the President of http://blazepr.com/ (Blaze PR), Matt Kovacs. Blaze PR is a lifestyle agency that focuses on challenger brands. They want to help these brands make their marketing dollars go that much farther, especially in the lifestyle space. They have an opportunity to work in numerous mediums with the flexibility of their vertical, so they're not pigeon-holed into antiquated solutions. Blaze PR helps brands break the noise through creative, cutting edge approaches.  Josh and Matt explore how PR brands tend to be apprehensive about eating their own dogfood, so to speak. Blaze PR hasn't shied away from setting themselves apart and using their own processes. They like showing their clients that they're on top of things and believe in their own systems.  Matt explains the ‘imagination process' that comes into play when helping brands stand out. They first conduct a media perception audit and they explore what media think of a brand. Next, they look at who a brand is trying to reach. Who is their target audience, what do they care about? These are the questions Blaze PR asks when navigating the creative side of marketing for a brand.  Josh and Matt also discuss how influencer marketing has begun to dominate many industries. When do you know when to pursue influencer marketing versus traditional marketing? Blaze PR applies both approaches strategically. They know that morning television reaches more members of a household than influencer marketing on YouTube does. Traditional media still reaches the general consumer, Matt shares. Influencer marketing is extremely focused, and it can work, but not for all niches.  It all depends on the audience you need to reach and the channels you use need to match your brand's messaging. You have to be cognizant of exactly who is watching your advert or content, even using traditional methods.  Matt also shares one of the biggest issues he sees in PR. When he sees the false promises agencies make about what they can get for their clients, it really creates a false set of expectations within the space. The reality is that big media appearances in the traditional marketing sense take time.  Blaze PR also loves podcasting. They strategically search for hosts that gel well with their clients. Every piece of what they do is tailored to the company they're working with. By always being strategic with moves towards visibility, you'll have a lot of amazing content with untapped reach. You can also convey way more in a positive podcast appearance than you can in an Instagram post. Podcasting is an opportunity to share your company's vision, in your own words, with your audience.  ‘Want to learn more? Check out Blaze PR's website at http://blazepr.com/ (http://blazepr.com/).  Check out Blaze PR on LinkedIn at https://www.linkedin.com/company/blaze-pr/ (https://www.linkedin.com/company/blaze-pr/).  Check out Matt Kovacs on LinkedIn at https://www.linkedin.com/in/mattjkovacs/ (https://www.linkedin.com/in/mattjkovacs/).  Don't forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass). 

Matt Kovacs, President, Blaze PR: http://www.blazepr.com/ Connect with Matt on LinkedIn: https://www.linkedin.com/in/mattjkovacs/ Lifestyle Brands that want a bigger bite out of the market partner with Matt and his team at Blaze PR. Blaze is no ordinary PR firm. Winners of every major award, Blaze understands how to help brands cut through the noise. Matt joins me to discuss Blaze PR and much more. Blaze PR How to interview a PR firm Beverage Media How to get the attention of an influencer What stories should be told? Superpowers

Big John sits down with Matt Kovacs, President of Blaze PR. Public relations is the practice of deliberately managing the release and spread of information between an individual or an organization and the public in order to affect the public perception. At Blaze PR Matt has worked with a wide variety of clients and discusses how much he loves to work with Youtheory. Youtheory Collagen is an oral supplement that is designed to replenish lost collagen in the body and thereby support healthy joints, tendons, skin, hair, and nails. It is also said to deliver intensive nourishment to help counter the effects of the aging process and support factors important to health and beauty. Since PR is earned media, there’s an opportunity to give an honest review where the media can tell a story on a brands behalf, ensuring trust and quality branding.

Toby HowellMorning BrewHolly Shannon 

Matt Kovacs is one of California's most respected consumer PR strategists, putting his 20 years of experience in strategic thinking and unique approaches to work for recognized brands such as Marriott Hotels, Honest Tea, Easton Sports, Newcastle Brown Ale, AmaWaterways and ESPN. In addition, Matt and his team have been instrumental in rebrands and start-ups such as AmaWaterways, Performance Bicycle, KeVita Sparkling Probiotic Beverages and Hangar 24 Brewery.   Leave Some Feedback: Who should we have on the show next? Please let us know in the comments below Did you enjoy the episode? If so, please leave a short review. Connect with Us: TheHowtoEntrepreneur.com Instagram Twitter LinkedIn

How will the lockdown change the public relations industry?Matt Kovacs is my guest today. Matt is the president of BlazePR, a corporate brand focused public relations company based in Santa Monica, California. We had a great conversation about how corporate branding public relations work and the recent changes to business travel. The PR industry has already pivoted from in person pitches and trade shows to Zoom calls and Matt sees the benefits and shortcomings of being a “remote” PR firm.Matt talks about the evolution of public relations going from traditional media sources to bloggers to influencers and now includes “micro” and “nano” influencers. BlazePR has to constantly make the adjustments to the ever changing trends. We also discuss the phenomenon of “cancel culture” and how he prepares his clients and even his own company with the potential of being “cancelled”.SUBSCRIBEYou can subscribe to The Travel Wins Podcast on Apple Podcasts, SoundCloud, YouTube, iHeart Radio, Stitcher, Google Podcasts, Spreaker, Podnews, Castbox, Overcast, Breaker, Pocket Casts, Radio Public, and Spotify.Intro song “Road Trip” by Robin Tricker#blaze #blazepr #blazepublicrelations #publicrelations #prfirm #mattkovacs #frenchbulldog #frenchieowner #strategist #businesstravel #jobsthatinvolvetravel #careersthatinvolvetravel #businesstravelcareer #businesstraveljobs #thetravelwins

How will the lockdown change the public relations industry?Matt Kovacs is my guest today. Matt is the president of BlazePR, a corporate brand focused public relations company based in Santa Monica, California. We had a great conversation about how corporate branding public relations work and the recent changes to business travel. The PR industry has already pivoted from in person pitches and trade shows to Zoom calls and Matt sees the benefits and shortcomings of being a “remote” PR firm.Matt talks about the evolution of public relations going from traditional media sources to bloggers to influencers and now includes “micro” and “nano” influencers. BlazePR has to constantly make the adjustments to the ever changing trends. We also discuss the phenomenon of “cancel culture” and how he prepares his clients and even his own company with the potential of being “cancelled”.SUBSCRIBEYou can subscribe to The Travel Wins Podcast on Apple Podcasts, SoundCloud, YouTube, iHeart Radio, Stitcher, Google Podcasts, Spreaker, Podnews, Castbox, Overcast, Breaker, Pocket Casts, Radio Public, and Spotify.Intro song “Road Trip” by Robin Tricker#blaze #blazepr #blazepublicrelations #publicrelations #prfirm #mattkovacs #frenchbulldog #frenchieowner #strategist #businesstravel #jobsthatinvolvetravel #careersthatinvolvetravel #businesstravelcareer #businesstraveljobs #thetravelwins

How will the lockdown change the public relations industry? Matt Kovacs is my guest today. Matt is the president of BlazePR, a corporate brand focused public relations company based in Santa Monica, California. We had a great conversation about how corporate branding public relations work and the recent changes to business travel. The PR industry has already pivoted from in person pitches and trade shows to Zoom calls and Matt sees the benefits and shortcomings of being a “remote” PR firm. Matt talks about the evolution of public relations going from traditional media sources to bloggers to influencers and now includes “micro” and “nano” influencers. BlazePR has to constantly make the adjustments to the ever changing trends. We also discuss the phenomenon of “cancel culture” and how he prepares his clients and even his own company with the potential of being “cancelled”. SUBSCRIBE You can subscribe to The Travel Wins Podcast on Apple Podcasts, SoundCloud, YouTube, iHeart Radio, Stitcher, Google Podcasts, Spreaker, Podnews, Castbox, Overcast, Breaker, Pocket Casts, Radio Public, and Spotify. Intro song “Road Trip” by Robin Tricker #blaze #blazepr #blazepublicrelations #publicrelations #prfirm #mattkovacs #frenchbulldog #frenchieowner #strategist #businesstravel #jobsthatinvolvetravel #careersthatinvolvetravel #businesstravelcareer #businesstraveljobs #thetravelwins

If for no other reason to love Matt Kovacs, he knows exactly where El Segundo is on the map. As an expert in PR, he's also a powerhouse. Matt runs one of California's most respected consumer PR strategists, as president of  BLAZE PR, BLAZE represents leading brands in luxury travel, hospitality, consumer and lifestyle. Matt is one of The NIce Guys. So Nice Guys community, listen up if image, clear messaging, a leg up on your competition or if you think Tacos are an important part of your lunch routine, you have come to the right place. Welcome Matt to The Nice Guys.   Show notes by show producer/podcastologist: One of the Taylor Sisters     Connect with Matt Kovacs: Twitter: @blazeprteam Instagram: @blazeprteam Website: www.blazepr.com Email: mattjkovacs@gmail.com   Reach The Nice Guys Here: Doug- @DJDoug Strickland- @NiceGuyonBiz   Nice Guys Links:  Subscribe to the Podcast Niceguysonbusiness.com TurnkeyPodcast.com - You're the expert. Your podcast will prove it. Podcast Production, Concept to Launch   Book Doug and/or Strick as a speaker at your upcoming event. Amazon #1 Best selling book Nice Guys Finish First. Doug's Business Building Bootcamp (10 Module Course)   Survey: Take our short survey so The Nice Guys know what you like.     Partner Links: Amazon.com: Click before buying anything. Help support the podcast. Acuity Scheduling: Stop wasting time going back and forth scheduling appointments     Promise Statement: To provide an experience that is entertaining and adds value to your life.   Never underestimate the Power of Nice.

As we get closer to the release date of the documentary we will be releasing Prologue episodes. This is a discussion recorded live in the auditorium at Union Baptist Church. Pastor David Morris and Matt Kovacs discuss each other difference views on Jesus and why the accept that. The other voices you hear will be Pastor Bruce Winner and host of Adamant Atheism Adam Collins. Co-host of the documentary Arick was unable to join for this conversation, but expect more from him in the coming weeks. More info of Union Baptist Church can be found at www.unionbaptistohio.org Subscribe to us on iTunes at Who Do They Say That I Am. Rate and review. Follow us on Twitter @whowasjesusshow . If you would like Arick Mittler, Matt Kovacs, or Scholar Daniel Gullotta to have a similar discussion at your church, organization, or free-thought group please fill out the contact form at www.whowasjesusshow.com .

#37: Young Activism, the Historicity of Jesus, Drugs, and the 4th Amendment For this episode we roll back time to high school, or is it the future, when we interview Chris's cousin about teen LGBT activism and communities. We also talk to Matt Kovacs about his upcoming documentary series "Who Do They Say I Am" which promises to be "The most comprehensive documentary on the historical Jesus." Rounding our usual current events discussions we slam Michigan's welfare drug testing program failures and the SCOTUS's recent assault on the 4th amendment. Segments ------ 00:00 Welfare Drug Testing In Michigan 24:00 Youth LGBTQ Activism 47:00 Who Do They Say I Am Podcast 73:00 Scotus and the 4th Amendment Episode: http://www.spreaker.com/user/cellardoorskeptics/youth-activism Subscribe: http://www.spreaker.com/user/cellardoorskeptics Facebook: https://www.facebook.com/CellarDoorSkeptics RSS Feed: https://www.spreaker.com/user/8326690/episodes/feed iTunes: https://itunes.apple.com/us/podcast/cellar-door-skeptics/id1044088575?mt=2&ign-mpt=uo%3D4 Website: http://cellardoorskeptics.com Stitcher: http://www.stitcher.com/podcast/cellar-door-skeptics Patreon: https://www.patreon.com/cellardoorskeptics Intro Music: http://aloststateofmind.com/ Links ------ https://www.theguardian.com/us-news/2016/jun/21/michigan-welfare-drug-testing-program http://www.patheos.com/blogs/dispatches/2016/06/22/michigan-welfare-drug-testing-catches-no-one/?utm_source=dlvr.it&utm_medium=facebook http://www.nytimes.com/2003/04/10/us/law-requiring-drug-testing-of-welfare-parents-is-voided.html ------ https://gsanetwork.org/ https://www.google.com/fusiontables/DataSource?docid=1HJ5NL-82_oRZN1klrvT1bCJynMfh8R4G_5AO_p9p#rows:id=1 ------ https://youtu.be/-eTk2a0MIf4 https://www.facebook.com/whowasjesusshow/?pnref=lhc http://www.spreaker.com/user/whodotheysayiam ------ http://www.patheos.com/blogs/dispatches/2016/06/21/scotus-weakens-the-4th-amendment-further/?utm_source=dlvr.it&utm_medium=facebook http://www.supremecourt.gov/opinions/15pdf/14-1373_83i7.pdf http://www.slate.com/blogs/the_slatest/2016/06/20/sonia_sotomayor_dissent_in_utah_v_strieff_takes_on_police_misconduct.html http://www.scotusblog.com/case-files/cases/utah-v-strieff/ https://www.amazon.com/New-Jim-Crow-Incarceration-Colorblindness/dp/1595586431?ie=UTF8&tag=slatmaga-20