OWC's Leaders & Game Changers

On this episode of OWC's Leaders & GameChangers, Setorii speaks with Matt Kovacs, the founder of Blaze PR about how publicity can help build fans, audience, and customers.

On Leaders and GameChangers, Setorii speaks with Peter Lamas who has worked with and has been trusted by: Grace Kelly, Elizabeth Taylor, Audrey Hepburn, Diana Ross, Jacqueline Kennedy Onassis, and Kate Winslet to name a few.

How do you reinvent the ice cream industry and do it successfully? On this episode of OWC's Leaders & GameChangers, Setorii speaks with Daniel Nicholson, the CEO of NadaMoo! that did just that and is loved by millions.

On this episode of Leaders &GameChangers, Setorii and Bracken Darrell discuss Logitech, what it takes to reinvent a company's image and branding, how to position products to sell, NFTs, VR, Gaming, Web3 and much more.

On this episode of OWC's Leaders & GameChangers, Setorii speaks with the creators of Still Working 9 To 5 Documentary featuring Dolly Parton, Lily Tomlin and Jane Fonda.

On this episode of Leaders & GameChangers Setorii speaks with Ryland Engelhart about how we together can heal our planet and why he makes documentaries like Kiss The Ground that help create change and inspire.

On this episode of OWC's Leaders & Gamechangers, Setorii speaks with the owner and chef of Tsuke Edomae, Michael Che about why his experiential dining leaves people wanting more and how to create a restaurant that has a nine month wait list.

On this episode of OWC's Leaders & Gamechangers, Setorii speaks with the CEO of IVY.com, Beri Meric about how to create content people love & what it takes to grow an engaged community.

On this episode of OWC's Leaders & Gamechangers, Setorii speaks with the founder of Orphaned Starfish Foundation, Andy Stein about how technology helps children's lives.

On this episode of OWC's Leaders & GameChangers, Setorii speaks with Scott Harrison about Charity: Water and how they have helped over 14.5 million people around the world get access to clean drinking water. Their goal is to make this possible for everyone.

Jim Donnelly shares what it takes to create the quickest growing franchise business across the United States specializing in cryotherapy, hyperbaric oxygen, infrared sauna, NAD+ IV drip therapy, compression therapy, sports stretching and more.

How can you purchase virtual real estate and invest in cryptocurrencies? How can we take part in the first Metaverse fashion week in Decentraland with Roberto Cavalli, Dolce and Gabbana, Tommy Hilfiger and more! What are web3 assets and more will be revealed in this episodes of Leaders and GameChangers.

Marketing in today's world can be one of the most complex and challenging industries. While there is so much opportunity because every business can benefit from great marketing, trying to build brand affinity and customer loyalty has many CEOs, marketers and brands striving to solve this modern day puzzle. How can we connect with customers, build the longer-term relationship beyond the sale, create the opportunity for new customers to fall in love with our product or company and help add increased value beyond what is normalized or expected.  On this fascinating episode of OWC's Leaders & GameChangers, Setorii would like to introduce you to the man that has cracked the code to help us all understand how to strengthen brand affinity and reach customers at a deeper level. His name is Raja Rajamannar and he is the CMO of MasterCard. He makes the magic happen at a brand we all admire and use. You probably have heard of the priceless campaigns that would run in commercials. They helped highlight our purchases beyond the cost of items, and the experience itself, because they help define that our time and moments are priceless. MasterCard helped humanize purchases by having us all realize that time and moments are our most valuable gifts and for that there is MasterCard to help us along our journeys.  Raja has helped lead and steer MasterCard into countless new territories where he has strengthened the brand itself, the impact it has around the world and curates one-of-a-kind experiences for us all to enjoy and share with each other. Raja has also personalized marketing experiences while helping business owners and marketers break down barriers where customers are normally annoyed by advertisements and interruptions but instead giving customers more of the personalization they have been seeking. By MasterCard choosing to come from the heart, listen to their customers, and find ways to add value to lives, their brand is helping think out of the box to pave the new path forward for all of us to learn from so we can make our businesses better, our customer experiences more appreciated and connect with our customers deeper than we have before. We would love for you to join Setorii and Raja on this episode of OWC's Leaders & GameChangers as they speak about lessons learned at Mastercard we can all apply, marketing strategies to help us think out of the box, success tips and tools, Raja's book Quantum Marketing, leadership and how to stand out in a world of instant gratification, how passionate Raja and Mastercard is about the LGBTQIA+ community and helping customers with vision impairments, as well as much more.

In a world of sensory overload and stressful situations coming at us on a daily basis people have become normalized to life's challenges. It is rationalized all the time by seemingly everyone that... life is hard. All of the people we look up to all have shared harrowing journeys of personal struggles, defeats and comebacks which give people hope. For many of us it gives us the power to move forward seeking to achieve our dreams. There has been a noticeable increase of people actively looking for ways to naturally unwind at the end of their days. They have been seeking herbal therapies, remedies for stress and therapy. Meditation apps, magazines making their entire magazines about healthy recipes, wellness apps and websites as well as virtual doctor appointments have all thrived during the past years.  There is a desire and a need for psychoactive therapies to help treat a range of ailments. Some types of alternative therapy have been well-researched by scientists, so doctors may recommend them to patients. Examples of more understood and accepted practices include yoga, meditation, and acupuncture. But people appear to be on quests to go deeper and discover more than the normilized forms of recoveries. Burning Man helps people bond and rekindle with their sense of self, yoga retreats help people reconnect with their souls, Vipassana meditation helps people get away from the business of everyday. Medical Medium or Dr. Robert Morse helps us learn to heal our bodies from within by guiding us through eating fruits, plants and herbs while Tony Robbins seminars helps us rekindle our inner spark. Transcendental Meditation helps us reconnect with our inner voices and Wim Hof breathing training helps strengthen our body's natural immunity. All of these above mentioned have one thing in common… healing.  A term you may not be as familiar with is Psychedelic Therapy. What is it and is it the mental therapy of the future? Jemie Sae Koo is the CEO of Psychable and she believes it is. Psychable bridges together telehealth therapy with ketamine, which helps connect clients to its nationwide network of therapists, prescribers and informative content together to help keep consumers who are looking for alternative therapies safe.  Please join Setorii Pond for this eye-opening episode of Leaders & GameChangers as she uncovers what may be a new way to help us all. 

Marketing helps businesses, brands and people stand out from the crowd. Innovation alone does not necessarily guarantee visibility. We now live in a day and age where we have tools to better understand our customer's interests, needs, spending habits and what makes them who they are. In a sea of options, how can you stand out and still be true to who you are and the vision you have for your image, brand, and product? On this episode of Leaders & GameChangers Setorii speaks with the CEO and founder of UNUM, Dillon Morgan. UNUM is a company that is loved by millions of celebrities, creators, brands and teams around the world. UNUM helps you see your message clearly by bringing the creative world together with deep insights and design solutions to help utilize strategic features to help us all grow our social presence with their refined focus and vision to empower everyone to be the best storyteller they can be. Dillon Morgan set out and achieved creating solutions we need by bringing the marketing tools and creative design needs under one roof. UNUM gives us all we need to succeed without the overhead of teams of creative professionals. Setorii started using UNUM years ago when she was tailoring her content for her social channels. It helps her organize her visuals, create her message with a user-friendly and addictive solutions she always looks forward to using. If you are looking to learn more about Dillon and UNUM, please follow UNUM at: Website: https://www.unum.la Instagram: https://www.instagram.com/unumcloud

We live in a day and age where visual content captivates audiences attention for a large portion of their day. Technology has created accessibility like never before for viewers to consume content waiting for them. You can multitask by working and having your favorite podcast or film streaming on your phone, computer, smart TV, tablet or other devices. The days of a select few channels to choose from is unthinkable in a world of endless possibilities like we have today. So how do we peak viewers' interests? How can we become better marketers, storytellers, find our niche audience and create binge-worthy content?  Viewing habits differ from person to person. Some watch educational, others may like documentaries, maybe you like comedy or thrillers — Whatever you gravitate to — Someone is creating it for you right now. Being a content creator today - has never been better. The range of tools, instructional videos, creative and technological teams helping empower us all by giving us the answers we need to simplify the formulas can all be found in one place — Wistia.  Chris Savage and his business partner Brendan Schwartz created Wistia, a video hosting platform that empowers everyone to achieve better marketing, with all the tools needed to help them get better results and a greater reach for their videos and podcasts. Setorii knew Chris was the perfect leader and game changer to feature on this episode because his company has helped brands of all sizes. His company Wistia creates educational content and marketing software to help enable small and medium-sized businesses to leverage their video content to generate brand connection, loyalty and connection. Marketers can also create their own channel on their websites and on Wistia while also using a suite of tools to convert video viewers into subscribers and brand advocates. Wistia believes creating affinity has greater impact than awareness and in order to build brand affinity businesses should create binge-worthy, long-form content that adds value to viewers' lives. Cannot wait for you to join me on this episode of Leaders & GameChangers.  Chris shares a lot of wisdom and advice in this interview. We speak about entrepreneurial tips for success, how to find the right investor for your company, NFT's, how to make great business and leadership choices, resources that helped him along the way and how to make all customers and brands feel special. A quote from the interview Chris shared, “Authenticity is what wins and we want real connection with human beings and it's become even more true because of the pandemic”.

Thank you for joining us for this special "best of" season 1 episode of Leaders & Gamechangers podcast. Setorii believe's time is one of our most valuable assets in life so she wants to thank all of the fascinating guests forging new paths and sharing thought prevoking insights on OWC's Leaders & GameChangers. We all thank you for giving so much of your time, sharing parts of your journeys, guidance and advice for us all.  This episode includes some of Setorii's favorite moments from all 27 episodes. Setorii created categories so you can be inspired by all of the wisdom, quotes, tips and fascinating stories guests shared in season one. You will hear: Great Success Stories, How To Overcome Your Fears, Business Advice We Can All Learn From, How To Be A Great Leader, Entrepreneurs Advice, Notable Music Memories, Great Advice For Musicians, Photography Tips & Getting The Shot, Iconic Photos, Actor's Life, Best Moments Of Health & Wellness, The Future Of Technology, and What Does Success Mean To Them. In this "best of" episode, you will enjoy quotes, stories and tips from: John Schneider, Quinton Aaron, Naveen Jain, Larry O'Connor, Ilan Rubin, Harrison Funk, Wendy Diamond, Josh Ryan, Bryan White, Darryl Worley, Andy Griggs, Aimee La Joie, Alana Campos, Cory Klippsten, Brent Bushnell, David Valdez, David Chokachi, Anna Skya, Loreen Arbus, Dr. Greg Cason, Shag Arrington, Evan Klein, Jennifer English, Finn Staber, Randy Fuchs from Artist Relations, Barry Rogers, Deputy James Craigmyle, Beth Messina, Morgan Conwill, Dr. Sean Paul, Steven Lubka. If you would like to hear more, each episode is linked to each person's name above. In season two, we will learn about the habits and practices from some the most successful entrepreneurs, artists, creators, top minds and notable names that make them successful and we can be inspired by. Every episode you can expect at least 5 answers to questions that will improve your craft, fuel your passion and strengthen your leadership. Each episode will also celebrate the passions that carve new legacies. Setorii is striving to bring you empowering insights, real-world actionable advice, how to keep that spark, personal development, timeless wisdom for lasting success and easy-to-understand takeaways you can use and implement to lead yourself, your business and follow your own passion. We hope you will join us for our second season as Setorii uncovers the journeys of inspiring leaders and game changers paving new paths and she has deep-dive discussions with fascinating individuals to help us all build new strategies for success and expand our knowledge so that we can better understand our own. This podcast is dedicated to the creators that inspire us, the game changers that make the impossible a reality, for the ones who dare to shape the trends, and for the underdogs that have not yet been discovered. If you want tips from the world's best leaders and inspiring doers then this is the show for you. Setorii will speak about personal productivity to personal development, self-leadership, and the tools needed to influence. She will strive to get you the insights and tips you need to add value to your life, win in your career, intrigue you and succeed with confidence. We have so much in store for you for season two and we would love for you to share some time with us so we can learn together from some of the best. Thank you for your support and listenership. Please share this podcast with your family, friends, and colleagues so we can uplift, recharge, restore, fuel passions and help each other succeed. You can listen to the Leaders & GameChangers podcast on: Macsales.com/lgc, Apple, Spotify, iHeart, Google Podcasts, Stitcher and all other podcast platforms. If you are looking for a computer, harddrive, technology solutions to help optimize your workflow, creative work, education, music, photography, blogging, vloging, gaming, videos, film creations, storing family memories, or more,

Many people have adopted dogs during the pandemic. Training your K9 may not be in your wheelhouse, nor may you have the time. That is why I am bringing you the help we all may need… lord knows my two dogs… Rebel and Gunsmoke have found themselves in the doghouse lately because it's been hard to carve out time so we can all learn together. We are just starting to discover all the gifts and abilities of our furry friends. Humans are working with dogs on a grander scale than ever. Dogs are used for healing, for crime detection, cancer detection, therapy, search and rescue, human recovery, detecting bombs, they are service dogs and more. On this episode of OWC's Leaders & GameChangers, Setorii speaks with Deputy James Craigmyle, an actor and a leader in the dog training industry specializing in a modern approach and has trained hundreds of dogs of all sizes. You may have seen him on LIVE PD, and he has also worked with America's Top Dog on A&E. I hope you will join us as we explore how to make our dogs listen, behave, and respond.  If you are looking to learn more about James, please follow him at:   Website:  craigmylek9training.com Instagram: https://www.instagram.com/jamescraigmyle/  Facebook: https://www.facebook.com/JamesCraigmyle79  Twitter: https://twitter.com/JamesCraigmyle  

On this episode of Leaders & Game Changers, Setorii speaks with Shag Arrington, co-star on the hit Motor Trend TV show, Iron Resurr

Setorii Pond interviews Baywatch actor David Chokachi about his experience of the iconic show, as well has he work to improve our planet.

The television hit Dukes of Hazzard ran from 1979 to '85, aired 147 episodes, and spanned seven seasons. Despite how long ago it left the air, yet there is on an ongoing nostalgic pedestal both celebrities and fans have for this fun-filled and action-packed show with John Schneider as Bo Duke. On this exciting episode of OWC's Leaders & Game Changers, being a car-loving woman, it is my honor and pleasure to learn from and speak with John Schneider. His talent, range, and resume would make us all wonder how he fits so much into his days. John danced into our hearts on Dancing with The Stars, he has been a singer since the 80s with many albums that reached the top of the Billboard country singles charts, he owns and operates the John Schneider Studios where he writes and produces independent films. John has performed on Broadway for numerous plays, he co-founded the Children's Miracle Network with Marie Osmond and her brothers, showed us the range of his acting abilities we admire in : The Haves and the Have Nots / Glee / Desperate Housewives / 90210 / CSI / Nip Tuck / Smallville / The Mummy / Dr Quinn, Medicine Woman / Christmas Cars / Stand On It and now his new film, Poker Run… to name just a few. His drive to create, inspire, and do good is a testament to his loyal fans and love from the entertainment industry. He is a man that knows who he is, what he can do, and he makes entertainment magic happen. Please join Setorii as they dive into so much more and if you have any questions you would like to have her ask or if you have any podcast ideas, please let us know on Instagram at @PoweredbyOWC or @Setorii. Follow John If you are looking to learn more about John, please follow him at:  Website: johnschneiderstudios.com Films from his studio: Cineflixdod.com Studio Support: John Schneider's Studio was just affected by Hurricane Ida in Louisiana. Please consider helping support them to recover from this horrible storm by going to JohnSchneiderstudios.com and purchasing some merchandise or you can support his films made at his studio at Cineflixdod.com. 

A deep and insightful conversation with "The Blind Side" actor Quinton Aaron. Episode 23 of OWC's Leaders and Game Changers" podcast.

In this episode of Leaders & Game Changers, travel influencer and model Alana Campos gives insights into success and branding.

"What we have been building lately with web XR in general is we have launched a platform called XRSwim. What XRSwim is essentially is a new marketplace focused on cross-platform XR technology. It has everything from downloadable content to a lot of web XR content, a lot of open-source content, you know a learning path for pushing content up there so on blockchain you can mint content and allow this API for users to generate their own interactive experiences and happen to the blockchain so they can mint content in real-time in-game." – Finn Staber

"There are a lot of tech plays right now in food. Food Tech is a big category, and everyone wants to know what is food tech? I'll look into my crystal ball and tell you I think food tech means that we are going to be grocery shopping online and a lot of us do that now. These are the black and white Charlie Chaplin movies we do now. Wait until we get into the iMax experience of grocery shopping online." – Jennifer English

"You really just need light on the car. But when you are doing beauty stuff, I always put the sun behind the car because you need a clean pallet to work from. I always say that light is like a garden hose with a sprayer at the end and so you spray light onto the car, and do you want to focus it like a thin line, or do you want to spray it? What would you like to do and where are you going to spray it from? So, what part of the car are you going to get wet with light?" – Evan Klein

"I would absolutely love to be part of Saturday Night Live. They get to do something new every week. Every week they have new characters, it's fresh every week and they have new hosts coming in." – Aimee La Joie

“There is negative energy in the body, whether it is emotions, trauma, or negative energies that build up and cause disfunction just like nutrition so when that divine energy comes through me, through these hands onto my clients…it is a powerful relaxation energy release session.”

"At Base Paws we’re trying to peel the onion to understand what breeds make up your cat and then use that information so you can give them the best care." – Anna Skya

"If we keep our eyes and ears open, we can learn from everyone in life… no exception. Collaborating allows us an enhanced experience and with a broader range of options. I don’t believe in competing. I do not care about proving I am right, or I am first. I want to collaborate and be able to communicate and share values and collaborating allows you to broaden the perspective that you have and it’s not about competing." – Loreen Arbus

I think success is being able to objectively look back at your work and be critical of yourself, without being harmful to yourself and making sure you want to improve. – Dr. Sean Paul

Don't be afraid to really let it all hang out in front of other artists or other writers when you're writing with them. I always say you learn a lot by being vulnerable, and work hard, develop your craft as a writer and as a singer, and don't be afraid of constructive criticism because you're only going to grow from that. – Bryan White

“To try to attack the bitcoin network, you would have to try to overpower the miners… even for a government entity, it would be incredibly daunting if not insurmountable.” – Steven Lubka

"Sadness is something that helps us grieve, it helps us to move through things, it helps us to ponder things, and it helps us in a particular way." – Dr. Greg Cason

"I like to take people out of their realm and transform them into something that they haven’t ever seen before." – Josh Ryan

"Creating magic is creating something with a unique style… something different, something that that that not too many people have ever seen photographed before. It's creating something memorable and creating something that the audience can take away with them and remember the artist. Its magic is that thing that links the audience to the artist and the artist to their music." – Harrison Funk

“I said, who in your country is the greatest person to represent our movement to bring governments and business leaders together to collaborate to find solutions to uplift women in business and that's how we started the foundation. We're all volunteers and we work with some of the most incredible people in the entire world.” – Wendy Diamond

"Don't let a bad experience take away all the good that you should have for the vast majority of those you can interact with." – Larry O'Connor

"Whatever product you're using, tag it and that shows authenticity of what you're using as a brand for products you care about. And don't make stuff up, people can tell when it's not real. You do that long enough, your fans, and people start noticing you."– Randy Fuchs Randy Fuchs and his team at ArtistRelations.com handles the endorsements for brands and in that capacity have done endorsements with well-known artists, sidemen, techs, FOH, recording engineers, and producers with such illustrious artists and/or their teams as Joe Walsh, Beyonce, Guns and Roses, Billie Eilish, Dragon Force, Eric Clapton, and Post Malone to name a few. ArtistRelations.com represents manufacturers and has built deep relationships with virtually every segment of the recording and touring musicians' marketplace, including musicians in the alternative, modern rock, classic rock, Latin, jazz, urban, EDM, pop, hip hop, rap, country, and metal genres.  Randy Fuchs’s depths of knowledge about the music industry has spanned over 35 years. Randy started at a young age working retail in Sam Ash before moving onto Crescendo Associates and representing a number of key manufactures, including Mackie, Moog, DOD/DigiTech, and Audio-Technica. In 1999 Randy created Artist Relations to help bridge the chemistry and the relationships between artists, creators, and musicians with brands to help brands flourish while ensuring talents use the brand’s gear and products to get the best product for them. Setorii Pond and Randy speak about Randy’s journey and shared stories and advice learned from his time in the business. Their database of over 15,000 musicians, sidemen, engineers, techs, producers, managers, FOH, as well as web stars, content creators, and composers in every genre of music is extremely impressive and have made them the go-to source for just about everyone in the industry. They help create solutions by connecting the artists and the music industry professionals to many brands of musical gear. They provide the manufacturer assets such as photos, video testimonials, quotes, and creating video content brands need to grow the brand as well as provide the artists with a great user experience. The Artist Relations team also assists companies with social media assets when needed. Randy Fuchs coordinates endorsement relationships for artists with brands like Kurzweil, OWC, LEWITT Audio, IK Multimedia, NORD, StudioLogic, Roadie and also assisting with Sound Royalties.   An endorsement relationship is a win-win for all involved and Randy explains why it is important to endorse a company whose products you love. Randy shares that brands are looking for advocates who love and use their products, people who will go out and publicize their brands. Randy explains how today audiences sense insincerity in a heartbeat and how endorsing a product for the wrong reasons can destroy your artistic credibility. Randy believes taking the time to build your brand and fan base as an artist before seeking an endorsement is a great way to establish yourself and have people start taking notice of your talent. Once you have established yourself Randy shared that introducing yourself at NAMM, AES, or other music industry tradeshows can be a great asset by helping you begin to develop long term relationships even if it takes a few years before you land an endorsement. Randy, Tanya, and his team at ArtistRelations.com work with plenty of up-and-coming artists that have a true dedication to their career as well as Grammy and Platinum winning artists. What is key is being authentic, driven, and passionate about what you do and create. As if this was not enough, Randy has also made extraordinary contacts in the television and film industries to promote MI and Pro Audio products on their sets. He is a lifetime member of the Audio Engineering Society, a member of the Society of Broadcast Engineers, is a voting member of the Grammy Organization and the Country Music Associati...

“You might have a light bulb moment on the couch. But everybody's had an idea. It's about action and doing something with it.” – Brent Bushnell

"There are a lot of things that I had to learn the hard way but if there is one thing that you cannot do is sing well while being shy." ~Ilan Rubin

“Whatever you’re going to do, do it well” ~Ilan Rubin

“You always want to exceed the guest’s experience, client’s expectations and take it a step further.” ~David Valdez

“When you cross the bridge, you need to burn the bridge because there is no going back. As long at the bridge is intact you will always have the tendency to go back. There is nothing to go back to, keep going forward.” ~Naveen Jain