Winning at Work

Winning at Work is now jobTopia. In this update episode, I sold my suburbia home, bought a 5-acre property in a smaller town, and got promoted to Head of Marketing for Timpl. The problem with realtors Cartersville, Ga Marketing SEO jobTopia - what's in a name  Wider focus of this podcast    

Season 3, Episode 64: Summary In this conversation, Tony Moore, the founder of Pop Bar, discusses the origins and success of his gelato popsicle business. He explains how the idea for Pop Bar came from his desire to create a product that combined his love for gelato with the convenience of a popsicle. Rueben shares insights into the seasonality of the business and the importance of using fresh ingredients. He discusses the challenges and benefits of franchising, as well as the impact of COVID-19 on the industry. Rueben emphasizes the importance of customer loyalty and creating unique experiences for customers. He concludes by discussing the expansion of Pop Bar and where to find their products.   Takeaways   Pop Bar was created to combine the smoothness and density of Italian gelato with the convenience of a popsicle. The business experiences seasonality, with the impact of winter varying depending on location and store type. Using fresh ingredients and making the pops in-house sets Pop Bar apart from other ice cream parlors. Franchising has been a successful growth strategy for Pop Bar, with organic interest from people who try and love the product. Customer loyalty is fostered through a loyalty program and personalized communication, and creating unique experiences is key to standing out in the food industry. Entrepreneurs should expect highs and lows, constantly strive to improve their business, and focus on creating something special that sets them apart. Pop Bar has locations in several states in the US, as well as in Canada and Portugal, and is continuing to expand. Pop Bar products can be found in their stores, on their website, and on Amazon. Popbar: Website Linkedin Instagram Facebook Connect with Reuben Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

Welcome to another episode of Farmer Foodie! Today, we're joined by Ali Elliot, the organic foodie behind Cashew Parm, a dairy-free, vegan sensation. Ali's Creations Ali introduces her remarkable product, Cashew Parm, which currently comes in two delectable flavors: Golden Chedda and Italian Herb. It's a game-changer for those seeking dairy-free, vegan options. Versatile and Available Farmer Foodie products can be found both online and at select retailers in New York, Massachusetts, and Connecticut. What sets Cashew Parm apart is its incredible versatility. Recipe creators have been using it to make dips, sauces, and spreads. Ali's Journey Ali shares her origin story, including her transformative experience WWOOOFing in Alaska after graduating in 2016. Her internship, managing a small plot of land, deepened her connection to food. The Power of Branding Although Cashew Parm is incredibly versatile, Ali realized that consumers make buying decisions in mere seconds. This insight led her to brand her creation under the "parm" category because everyone knows what to do with a shaker bottle of parmesan cheese. Retail Updates and Co-Branding Ali gives us an update on her retail presence and discusses her exciting co-branding initiatives. Micro-Influencers and Social Media Strategy Learn about Ali's approach to using micro-influencers and her effective social media strategy in promoting Cashew Parm. Season 3, Episode 63: Farmer Foodie: Website Linkedin Instagram Facebook Pinterest TikTok Youtube Connect with Ali Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

In this episode, we sit down with Chris Spear, the founder, and chef behind Perfect Little Bites, and discuss a wide range of topics from personal branding, his got-to foods, comfort cooking with nostalgic flavors, contract food service, plant-based cooking and the power of content marketing. Origin Story: Chris always dreamed of working in the food industry, starting from a young age when he was just 16. He pursued his culinary passion by attending culinary school, but the staggering debt from his education was as high as his monthly rent. The restaurant industry offered meager wages, with some places paying as little as $8 or $9 per hour. Chris's life took a turn when he discovered the world of contract food service. Discovering Contract Foodservice: Chris found his niche in the food industry while working for a catering company that handled events with 200 or more guests. The catering company didn't want to turn down smaller gigs like birthday parties and anniversary dinners. Chris was given the opportunity to run these smaller events, with the hope that they would lead to more significant opportunities. This marked the beginning of Chris's realization that these small gigs presented a unique business opportunity. Perfect Little Bites as a Blog: In 2010, Perfect Little Bites started as a blog. Chris used this blog as a tool for content marketing to provide people with insights into his business and the behind-the-scenes aspects of his work. It served as a screening tool to identify individuals who resonated with his style of cooking. He markets his service as high-end, emphasizing elements like linen and silverware to create a luxurious dining experience. The Power of Instagram and Personalization: Chris understands the significance of making his food Instagram-worthy. He values the personalized dining experience and how it can be shared online to create buzz. Chris integrates his personal Facebook with his business to allow people to see the real him. He values relationships over transactions. The Centerpiece or the Help: Chris discusses the importance of understanding the vibe of the party and the preferences of the guests. Some guests seek the full experience and culinary education, while others are too engrossed in conversations to notice the nuances of the dishes. Nostalgia and Classic Flavors: Chris shares his love for Heinz ketchup, highlighting that nostalgia and historical references trigger comforting memories that make food taste better. Classic flavors often remind us of the past, creating a connection with food. Plant-Based Ingredients: The episode delves into whether Chris incorporates plant-based beef or chicken into his culinary creations. Future Plans: Chris gives a glimpse of his future plans, shedding light on what's next for Perfect Little Bites. Season 3, Episode 62: Perfect Little Bites: Website Linkedin Instagram Facebook Pinterest Twitter Vimeo Youtube Connect with Chris Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP  

Welcome to another episode of W@W! In today's episode, we have Amy Keller, the CEO of Climate Candy, a company that turns problems into Candy! Amy is not just your ordinary CEO—she's a 7-time Ironman and a vegan triathlete, embodying her passion for sustainable living and promoting a healthy lifestyle. At Climate Candy, they're all about upcycling perfectly imperfect food, contributing to the fight against the alarming global food waste crisis. Did you know that a staggering 40% of all the food grown globally goes to waste? Amy sheds light on this issue and points out that Nogales, Arizona is a significant entry point for produce into the United States, with 2/3rds of it being distributed from there. Shockingly, a quarter of the food produced in America never leaves the farmer's land. Amy introduces us to the concept of "Stealth Nutrition" as she reveals her favorite candies, which surprisingly include fruits and vegetables. She emphasizes the importance of root vegetables, highlighting their dense nutritional value and how they provide essential plant fiber that keeps us feeling full and satisfied. We dive into the intriguing origin story of Climate Candy. Initially an ingredient company, Amy's desire to make a positive impact clashed with the reluctance of big food corporations to embrace change. Amy shares how Climate Candy's manufacturing facilities are strategically dispersed across the globe to process fruits and vegetables based on harvests, seasons, and locations, underlining their commitment to sustainability and efficiency. A remarkable aspect of Climate Candy's mission is educating children about the food-to-plate journey, imparting vital knowledge about food origins, and fostering a deeper connection with what they consume. Starting with a direct-to-consumer (DTC) model and thriving on the Thrive Market e-commerce platform, Climate Candy eventually transitioned into retail, broadening their reach and impact. Amy also discusses their efforts to utilize compostable packaging, aligning with their eco-conscious ethos. We learn about "Duffle," the trending food ordering app on college campuses, and delve into the challenges farmers face in harvesting their entire crops, prompting us to question the current state of food distribution systems. To wrap up our conversation, Amy offers a glimpse into the exciting future of Climate Candy and her personal favorites. We're left inspired and motivated to join the movement towards a more sustainable and mindful consumption of food. Season 3, Episode 61: Climate Candy: Website Linkedin Instagram TikTok Connect with Amy Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

In this episode, we had the pleasure of hosting Michael Holtzman, CEO of Profitable Food Systems Worldwide, to delve into the world of agritourism. Michael has extensive experience consulting with farms, offering valuable insights into the industry. Michael Holtzman has consulted with 50 farms in the last 5 years, gaining unique perspectives and insights into the agritourism operating model. The journey began with Vala's in Omaha, Nebraska, a farm boasting over 300 acres and an impressive 22,000 daily visitors. This farm sets the gold standard in innovation within the industry, with 28 food outlets on the property. The key takeaway is to learn from pioneers like Vala's and understand how they organize and structure their farm. Captive dining emerged as a strategy to optimize the food and beverage offerings, maximizing revenue potential for farms. A compelling analogy was drawn between Disney Land and Disney World, highlighting the importance of strategic planning and layout. A significant challenge faced by farms is the escalating costs associated with delivering wholesale products. Selling retail on the farm directly to consumers presents a viable solution, enabling farmers to achieve profitability and ensure the long-term sustainability of the American farming sector. Agritourism is witnessing exponential growth, yet many farms struggle to price their unique products appropriately. It's crucial for farms to reset their operations and realize their worth to sustainably contribute to this burgeoning sector. Investing approximately $1 million in a new farm to enter this category can yield a quick return on investment (ROI). Another aspect explored is the role of fun farm games in enhancing the visitor experience and revenue generation. Additionally, it was highlighted that Food and Beverage (F&B) offerings can be a significant revenue generator, standing as the second-highest revenue contributor after attendance. A pertinent question raised was: What is the magic number of guests and acreage? This question invites further exploration into the optimal balance of guest numbers and acreage to ensure the farm's success and profitability. Season 3, Episode 60: Profitable Food Facilities Worldwide: Website Linkedin Instagram Twitter Facebook Youtube Connect with Michael Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

Welcome to W@W! If you like burgers and fries you will love today's episode with Swizzler, a Washington DC-based ELEVATED fast-food phenomenon known for its crispy chicken, premium smash burgers, fresh cut, twice-fried fries, and delicious drinks.   Swizzler began as a food truck concept in 2014 and has rapidly evolved into a major player in the Washington DC food scene, now being available in major sports arenas and throughout the surrounding area. The emphasis has always been on creating a premium fast-food experience with a focus on taste and quality. The Importance of Taste and Sourcing: Taste is paramount in the food industry, especially for a fast-food concept. Swizzler prioritizes delivering an exceptional taste experience to its customers. Sourcing fresh buns from a local baker and making all sauces in-house are central to ensuring a high-quality product. Core Principles in Food: Jesse Konig emphasizes that the core principles, or first principles, in food involve focusing on taste and visual appeal. Understanding that people "eat with their eyes" emphasizes the significance of presentation and aesthetic appeal in the food industry. Perfecting the Smash Burger: Swizzler has set a high standard by using 100% regenerative grassfed beef for their smash burgers, underlining their commitment to quality and sustainability. Twice-fried French fries play a critical role in achieving the desired texture—a crispy outer shell and a mash-potatoey middle. In-House Manufacturing for Excellence: Swizzler's dedication to quality extends to in-house French fry manufacturing for both their restaurants and retail purposes. This in-house approach ensures control over the entire process, contributing to the overall excellence of their product. Advantages of Twice-Frying: The two-step frying process allows for the development of a desirable crispy outer shell while preserving a fluffy, potato-like texture on the inside. The first fry starts the cooking process, making the interior tender, while the second fry creates a crispy crust. This results in a perfect balance of textures. The first fry helps to remove excess moisture from the potatoes, preventing sogginess and ensuring the fries retain their crispiness after the second fry. The second fry creates a golden-brown, crispy exterior that provides a satisfying crunch with each bite, complementing the soft and flavorful interior. It's a popular method for achieving that signature crispy and fluffy French fry that people crave. Season 3, Episode 59: Swizzler: Website Linkedin Instagram Twitter Facebook Connect with Jesse Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP  

Deliciously Instagramable: How To Create A Brand Ambassador Program with Annie Slabotsky, GoNanas Co-Founder In this episode, Annie Slabotsky, Co-Founder of Go Nanas joins me to discuss Instagramable food and their self-feeding brand ambassador program. What Makes Food Instagramable? People tend to post on Instagram what they're proud of, such as cakes or muffins they've made. Origin Story of Go Nanas: Annie's passion for baking led her to start making themed gift bags during college, always including her favorite banana bread. Annie met Morgan, and their shared love for baking and banana bread led to selling loaves as a side hustle on a campus lacking healthy options. The business quickly expanded into foodservice sales but pivoted to online sales during the pandemic, which proved successful and led to their current scalable and shelf-stable business model. The Ambassador Program: Go Nana's has over 2,600 ambassadors!! Ambassadors are rewarded with events, social incentives, free products, merchandise, and a percentage of sales. Their Instagramable product attracts more people to join the program, contributing to its growth. Influencer Collaboration and Brand Relevance: Go Nana's has an influencer program for sponsored posts, but the return on investment can be challenging to measure. Co-branded limited-edition product releases with influencers and a revenue share model are strategies employed to maintain brand relevance and increase reach. Community Building and Event Engagement: Building a community around the founders and brand ambassadors is vital for brand success and Instagramability. Events, both virtual and in-person, foster connections and provide valuable feedback for brand growth, with brand ambassadors being the guiding stars. Making Your Brand Instagramable: Brands can achieve Instagramability through authentic engagement, community building, and collaboration, showcasing passion and purpose to create a captivating online presence. Season 3, Episode 59: GoNanas: Website Linkedin Facebook Instagram Pinterest Bite Into Business Podcast GoNanas App on Apple App Store & Google Play Connect with Annie Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

Welcome Winners to another episode of W@W! Today I bring you Michelle Adelman, CEO of Crossover Quality Meats and Accite Holdings. Crossover Meats innovatively blends various types of meat to create a better ground beef product, including chicken with beef, chicken with pork, and chicken with lamb. The resulting product is all-natural, more sustainable, and maintains excellent taste.   Exploring Crossover Meats: Crossover Meats blends chicken with different meats to create a new ground beef experience. The meat is sourced naturally and is focused on sustainability without compromising on taste. Highlighting the innovation of blending chicken with beef, pork, and lamb as a cost-effective and eco-friendly alternative to traditional all-beef products.   The Crossover Experience: Join us as we delve behind the scenes to uncover the story and inspiration behind Crossover Meats. The host samples a Crossover burger, providing a firsthand account of the taste and quality.   Availability and Future Prospects: Crossover Meats will soon be available in retail stores, providing an opportunity for listeners to try the product. Encouraging direct purchases to experience the product and judge for themselves.   The Clever Blend: Discussing the advantages of blending chicken with other meats, particularly its cost-effectiveness and sustainability compared to all-beef products. Highlighting the importance of having frozen protein options for convenience and preparation for the future.   Michelle's Global Perspective: Michelle Adelman, an experienced business traveler, shares her insights from exploring various parts of the world. Michelle takes us on a journey to Africa, the origin of Crossover Meats' story, providing a unique and culturally rich perspective. Season 3, Episode 58: Crossover Quality Meats: Website Linkedin Facebook Instagram Connect with Michelle Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

Join Filip and Matt as they politely ambush exhibitors at EXPO EAST (Sept 20-23 in Philadelphia, PA, USA). These are the 10 brands they interviewed on the fly. Filip is the EVP at The Pickle Juice Company - https://picklepower.com/ https://www.linkedin.com/in/fkeuppens/ I love this hysterical "non-profit" they set up https://savethepickles.org/   Lift Bar - https://liftbar.com/ Bone Suckin' Foods - https://bonesuckin.com/ Manuka Honey (New Zeland)  Fire Department Coffee - https://www.firedeptcoffee.com/ Natural Endurance - https://naturalendurance.com/ Araza Natural Purees LLC - https://arazapurees.com/ Miracle Noodle - https://miraclenoodle.com/ Awake Chocolate - https://awakechocolate.com/ Prime Shrimp - https://www.primeshrimp.com/ Pocono Matt Kovacs is the President of Blaze PR and has appeared numerous times on the podcast. He can be reached here -https://www.linkedin.com/in/mattjkovacs/ Season 3 Episode 58 Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP  

Welcome to W@W! In this episode, I bring you The New Primal, a company that's all about bringing families back to the table with simple, good-for-you products. We're joined by CEO, Jason Burke. You will enjoy his unique origin story, and discover the Nobel Made brand and how it's revolutionizing the way we approach nutrition and healthy living. The New Primal Mission The New Primal's mission is all about reconnecting families at the dining table with their range of simple, nutritious products. This vision was born out of a personal journey toward a healthier lifestyle after a family tragedy related to diet and nutrition. Jason's Journey Begins at Work Jason's odyssey towards healthy living and cooking started with overcoming a sweet tooth craving at work. He began crafting homemade snacks and jerky, which soon gained immense popularity among his co-workers. This kick-started The New Primal's journey as a brand. Continuing a Legacy Jason's motivation is deeply rooted in the legacy of his mother, who nurtured and fed her community with open doors and tables for everyone. Jason strives to carry forward this legacy, evident in the mission and values imprinted on the back of their sauces. The Role of Sauces and Marinades The sauces and marinades by The New Primal spark endless creativity and user-generated content. These play a crucial role in driving sales and marketing, inspiring consumers to experiment and share their culinary experiences. Addressing the Sugar Dilemma Jason highlights the concerning role of sugar in the food industry, where it's often used to extend meat products at the expense of nutrition. The New Primal stands firm on delivering healthier alternatives without compromising on taste. Sales and Marketing Strategies Efficient sales and marketing strategies are essential to bring consumers to trial. Jason emphasizes the importance of partnering with retailers and investing in trade promotions, sampling, demos, and ambassador programs to build a loyal customer base. Learning from Experience Jason shares valuable insights on the journey of entrepreneurship, emphasizing the significance of learning through experience and early feedback. He encourages aspiring entrepreneurs not to be held back by the pursuit of perfection, but to start and iterate along the way. The Story Behind the Brand Unveiling the story behind the brand name, Jason explains the desire for an ancestral touch, embodying a modern interpretation of the primal way. This vision is symbolized by the owl, a majestic creature, reflected in their packaging and ethos. New Product Launch Alert Get ready for an exciting product launch - the "Sloppy Joseph," a fresh take on the traditional Sloppy Joe with a health-conscious twist, boasting significantly lower sugar content. Season 3, Episode 57: The New Primal: Website Linkedin Facebook Instagram Pinterest Connect with Jason Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

This isn't your father's hot dog! Fripper's is an Atlanta-based specialty meats company passionate about producing handmade sausages— artfully, one link at a time. It's an elevated hot dog experience, and Colin Miles is on a mission to breathe new life into artisan meats.  Join me as I discover what makes Fripper's a freaking great dog and the food service business they are building. Season 3, Episode 56: Fripper's: Website Linkedin Facebook Instagram Connect with Colin Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

Welcome to Winning at Work – the podcast for Foodies and Founders! In this episode, we sit down with Gardar Steffanson, the CEO and Co-Founder of Good Good Foods, a game-changer in the world of low-sugar jams and spreads. Good Good Foods, based in Iceland, has risen to the #1 position in their category in America. The Secret Ingredient: The key to Good Good Foods' success is their emphasis on fruit content. They pack more fruit into each jar and use natural sweeteners, resulting in a low-calorie, delicious product. Gardar emphasizes that breakfast jams should be healthy, not packed with excessive sugars, which can often reach 60% in traditional jams. Innovations for Flavor Balance: Good Good Foods invested in extensive research and development to eliminate any aftertaste associated with natural sweeteners like stevia. They conducted thousands of innovations to perfect their recipe. Market Insights: The jam and jelly market boasts a substantial $1 billion in grocery sales. Interestingly, peanut butter, a complementary category, is a massive $2 billion industry. Entering the U.S. Market: Gardar shares that their breakthrough into the U.S. market came through Expo West, a pivotal event for their business. Consumer Trial and Online Presence: To encourage consumer trials, Good Good Foods initially launched on Amazon. Their product quickly rose to become the #1 jam on Amazon. Tactics for building an online reputation involve collaborating with influencers and ambassadors to create engaging content. They are also actively working on improving their presence in grocery stores. In-Store Demo Strategy: Gardar reveals that the most successful in-store demos are held in high-selling stores and led by Good Good Foods employees, who are experts on their product. Building a personal connection with customers during these demos has been key to their strategy. Challenges Faced: Digital ads that previously worked well have seen diminishing returns in recent years. On the other hand, building relationships with brand ambassadors and friends has proven effective, with activities like taste testing and recipe creation. These individuals gain access to samples, merchandise, and recipe banks. Affiliate Platforms and Relationship Building: Good Good Foods utilizes affiliate platforms to expand their reach, but they recognize that the true key to their success lies in building strong relationships with partners, influencers, and customers. Brand Focus: Gardar emphasizes the importance of not chasing trends but staying focused on their brand's core values and mission Season 3, Episode 55: Good Good Brand: Website Linkedin Facebook Instagram Pinterest Youtube TikTok Connect with Gardar Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

The Love for Oatmeal Oatmeal is a beloved staple for a segment of the population, with enthusiasts consuming it daily. Moodify offers a range of six oatmeal flavors designed to improve your mood and overall well-being. Diet and Outlook Christine highlights how dietary choices can significantly impact one's outlook on life and emotional well-being. The idea for Moodify was born during the pandemic, as Christine and her team sought to understand shifting eating habits. Research and Insights A pivotal moment came when Christine discovered a study involving 2,000 people, revealing their desire for foods that support brain health. This insight led to the concept of "Good Mood Food," a novel idea with untapped potential. Ingredients for a Better Mood Moodify's products include grains, nuts, coffee, ginger, and berries – all real whole foods, without the addition of extra sugar. Christine's decision not to use adaptogens was due to their unappealing taste. Distribution and Market Expansion Moodify initially launched as a direct-to-consumer (DTC) product in Denver, serving as a test market. The brand expanded its presence to college campuses, cafes, and hotels, receiving positive feedback. Currently available in Southern California's natural grocery stores like Gelson's. Retail Strategies Christine shares the retail strategies employed to encourage consumers to try Moodify products, including price promotions and product demos. The Importance of Texture Christine emphasizes that texture plays a vital role in Moodify's success in winning over consumers. Future Innovations Moodify has its sights set on future innovations, potentially branching out into bars or cookies while staying true to its Good Mood Food concept. Season 3, Episode 54: Moodify: Website Linkedin Facebook Instagram Connect with Christine Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

Discover Maka, the Ready to Drink Wheatgrass Superfood Functional Beverage, perfect for food enthusiasts. Maka is more than just a drink; it's a Public Benefit Corporation committed to donating 1% of its proceeds to support clean water initiatives, such as Surf Rider and the Nature Conservancy. This unique beverage combines Wheatgrass with Yerba Mate and its cousin, Guayusa, creating a truly exceptional blend. While educating consumers about Wheatgrass can be challenging, Maka boasts an impressive 99% conversion rate once people sample it. With only 10 grams of sugar from fruit juice and Blue Agave, Maka stands out by avoiding Stevia or Monk fruit additives. Loaded with essential nutrients like Vitamin A and antioxidants, Maka contains just 90 milligrams of caffeine, a far cry from the 240 milligrams found in a medium Starbucks coffee. Available at Sprouts now, Maka has plans for a nationwide rollout in 2023 and has recently made its debut at Gelsons and Bristol Farms in Southern California. When it comes to sampling, Maka's ambassadors are incredibly effective, often selling 7-12 cans per session, with some achieving an impressive 50 cans sold. The brand is actively expanding its sampling team, seeking out trusted ambassadors who share a genuine passion for Maka's product and can represent it authentically. One of their main challenges is finding natural brand ambassadors who align with their values and mission. Maka's marketing strategy has evolved to prioritize face-to-face demos over top-of-the-funnel marketing and social advertising. Looking forward, their innovation plan includes exploring new and exciting flavors to expand their product line. Season 3, Episode 53: Maka: Website Linkedin Facebook Instagram Podcast Spotify TikTok Connect with Brian Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

In today's episode, we're diving into the unknown story of Krispy Krunchy Food, the hidden gem of America's fried chicken chains with Dan Shapiro, the CEO of Krispy Krunchy Food. America's Best Fried Chicken Chain The Wall Street Journal once quoted a famous chef as saying, "This is America's Fried Chicken." Krispy Krunchy Food is a Cajun fried chicken franchise tucked away inside convenience stores, offering comfort food sides like mac 'n' cheese, red beans and rice, jambalaya, and honey biscuits. They operate in over 2,800 locations and are expanding into Walmart, making them a notable presence in the fast-food industry. The Resilient Founder Story Krispy Krunchy Food faced adversity in 2005 when Hurricane Katrina nearly wiped them out. In 2006, they decided to expand aggressively, diversifying their geographical footprint. This resilience played a significant role in their success story. A Taste Unlike Any Other Customers' reactions to Krispy Krunchy Food are clear-cut: It's either the best chicken they've ever tasted or a delightful surprise for those who've never heard of it. The year 2020 marked a banner year for food in grocery stores, with Krispy Krunchy Food at the forefront. The Marketing Strategy Krispy Krunchy Food focuses on branding, aiming to resemble a legitimate Quick Service Restaurant (QSR). They strategically place their food at the front counter to boost impulse purchases, a tactic that has proven successful. Front Counter Real Estate In the grocery store world, the most valuable real estate is the front counter. Not all products are worthy of this prime location; it's about choosing high-margin items strategically. Tic Tacs and gum may not cut it; Krispy Krunchy Food knows better. Expansion Plans Krispy Krunchy Food is set to open 500 new stores while losing 150 in normal churn. There are approximately 150,000 grocery stores in the U.S., with 90,000 being independent. The key is to vet the stores for foot traffic and find the right operators who excel in food service. Unexpected Consequences One surprising outcome of offering multiple food options in gas stations was an increase in chicken sales. It's a testament to the appeal and demand for Krispy Krunchy Food's offerings. Future Expansion Krispy Krunchy Food is not stopping at convenience stores; they're expanding into colleges, universities, and Walmart stores, aiming to make their delicious offerings even more accessible. Season 3, Episode 52: Krispy Krunchy: Website Linkedin Facebook Instagram Twitter Connect with Dan Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

Welcome to another episode of Winning at Work the podcast for Foodies and Founders. Today we discover the world of Balkan cuisine and we have the pleasure of chatting with Ariana Tolka, CEO and Co-Founder of Balkan Bites. Tune in to hear how this innovative entrepreneur is bringing Mediterranean and Albanian culinary traditions to American palates. Fresh and Flakey - Introduction to Balkan Bites.  Ariana Tolka and her team at Balkan Bites are on a mission to bring the Mediterranean, Albanian lifestyle to American consumers' tables. Through their delicious offerings, they're introducing the flavors of the Balkan food region, Southeast Europe, and celebrating its rich culinary heritage. The Origin Story - From Grandmother's Recipe to Burek Delight.  At the heart of Balkan Bites is a touching origin story. Ariana's journey began with her grandmother's traditional Albanian recipe – the beloved Burek. This flakey pastry, passed down through generations, became the cornerstone of their culinary venture. The Burek serves as a fantastic gateway to Balkan cuisine, offering a taste of the region's authenticity and heritage. Dipping into Tradition - Pairing Burek with Yogurt and Tzatziki. Listeners, ever wondered how to enjoy Burek to the fullest? Ariana shares that these delectable pastries are often savored with a thin yogurt sauce or a zesty tzatziki dip. Whether enjoyed as the star of the plate or as a tempting appetizer, Burek promises a delightful culinary adventure. Building a Brand - From Holiday Markets to Nationwide Presence. In 2019, Ariana took the leap and founded Balkan Bites. Starting at holiday markets and street fairs, she quickly recognized the demand for her unique offerings. The initial success laid the foundation for their journey, leading them to new opportunities and growth. The Road to Retail Success - Finding the Right Partners. The year 2021 marked a turning point for Balkan Bites. They found a reliable co-packer, a crucial step that allowed them to approach retailers with confidence. With their production streamlined, they began pitching their products to retailers and even secured a partnership with a distributor, further expanding their reach. Spreading the Word - Community and Awareness. Ariana shares how Balkan Bites engages with its community and raises awareness. Through an affiliate program with publishers, they've found a way to connect with their audience while offering a 10% incentive. Despite being a fledgling brand with limited marketing resources, Ariana highlights the value of data tracking in their various outreach efforts. Season 3, Episode 50: Balkan Bites: Website Linkedin Facebook Instagram Connect with Ariana Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

Hey Foodies, in this ground-breaking episode, we explore the first animal-free dairy milk brand, Bored Cow, a visionary plant-based milk brand that's redefining the dairy landscape. Hey Founders, join us as we explore the sales, marketing, and hiring strategies driving Tomorrow Farms Bored Cow brand and their quest to future-proof food for the generations to come.   The Creative Vision: Cows Pursuing Passions Bored Cow's creative process revolves around envisioning what cows might choose to do if they weren't producing milk for humans. This imaginative approach forms the foundation of their brand universe, where each flavor represents a different cow with its unique personality and passion. Next-Generation Branding We delve into the significance of crafting a brand that resonates with the evolving consumer landscape. Bored Cow believes that traditional CPG companies can't communicate with tomorrow's consumers the way next-generation brands can. Their mission is to future-proof food by harnessing the most innovative food technology available. Revolutionizing Plant-Based Milk Bored Cow introduces a game-changing concept - plant-based milk built around fermentation-derived milk protein. We take a quick scientific journey, where DNA sequences of cow's milk are fed to yeast and micro-flora, resulting in whey protein identical to that of cow's milk. A bold ingredient list comparison highlights the unnecessary components found in traditional cow's milk. Scaling Success: The Rise of Bored Cow With a global footprint of 1,200 stores and exciting new SKU developments on the horizon, Bored Cow has become a true trailblazer in the animal-free dairy realm. Their vision to reinvent beloved foods using groundbreaking food technology is driving their expansion and impact. Navigating Challenges and Solutions The challenge of communicating the concept of animal-free dairy milk to consumers is met head-on by Bored Cow. We explore how the power of storytelling influences people's perception of their innovative product. From category awareness through recipe communities to impactful collaborations, Bored Cow engages consumers at the top of the funnel. The Collaborative Approach Affiliates, influencers, and brand ambassadors play a pivotal role in Bored Cow's journey. We uncover how these collaborations amplify their message and foster a community of advocates for animal-free dairy. Join us for an inspiring conversation with Bored Cow, where we uncover the incredible innovation, creativity, and determination propelling their mission to revolutionize the dairy landscape and inspire a food-conscious future.   Season 3, Episode 50: Tomorrow Farms: Website Linkedin Facebook Instagram Connect with Ben Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

Welcome to another entertaining episode of Winning at Work, where we dive into the world of consumer brands and retail strategy. In today's episode, we explore the dynamic landscape of consumer brands, growth strategies, and the trends that are shaping the industry. Redbud Brands Unveiled: Redbud Brands is a consumer investment platform dedicated to fueling the growth of disruptive consumer brands. The organization's foundational asset is a shared services platform of 30 best-in-class executives across all functional areas of a consumer business. This partnership with portfolio brands propels them quickly to the next stage of growth. Accelerating Growth with Shared Services: The shared services platform provided by Redbud Brands amplifies the internal capabilities of portfolio brands, enabling them to swiftly reach the next level of growth. Spotlight on Trendy Brands: Here are a few exciting and trendy brands that foodies should definitely explore. These brands are making waves with their innovative products and unique approaches. Navigating Retail Success: The Chief Retail Officer works closely with brands to enhance their retail presence through broker groups and distributors, providing a powerful avenue for brands to enter and thrive in the retail market. Broker vs. Direct Selling: Both broker and direct selling to grocery category buyers have merits, with brokers helping brands navigate complexities and regulations to streamline the process. Winning Over Buyers: When approaching a buyer directly, it's crucial to articulate why your brand deserves that coveted shelf space. Highlighting your unique value proposition and consumer appeal is key. From Shelf to Basket: Brands can leverage various tactics, such as passive sampling, brand ambassadors, and influencers, to encourage consumers to choose a product from the shelf and place it in their basket. Maximizing In-Store Demos: While in-store demos have their merits, brands should consider exploring alternatives like passive sampling to enhance their return on investment. The Power of Brand Ambassadors: Brand ambassadors and influencers provide a personal touch, offering genuine testimonials and endorsements that resonate with consumers. Exciting Trends Ahead: Exciting trends in the consumer brands industry include regenerative farming, sustainability, innovative packaging, and the continued fusion of technology and consumer experiences Season 3, Episode 49: Redbud Brands: Website Linkedin Connect with Brion Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

Welcome to another awesome episode of Winning at Work where we explore the world of culinary innovation, entertainment, and education. In today's episode, we're diving into Truffle Shuffle, the extraordinary live-streaming experiential business that empowers you to "unleash your inner master chef". Join us as we embark on a culinary journey with Chef Jason McKinney, the CEO of Truffle Shuffle.  Vision and Innovation Our journey begins with Jack Clifford, a newspaperman with a unique vision for the Food Network. The question arises: Why do we watch food entertainment, only to be left yearning to replicate it ourselves? Chef Jason McKinney: That's where Truffle Shuffle comes in. We believe that the magic of food should be shared and experienced firsthand. We're taking entertainment to the next level by live-streaming culinary experiences, empowering you to become the master chef you've always wanted to be. Livestreaming Revolution Livestreaming has become a powerful tool in the digital age. But why should people care about live streaming in 2023, especially when it comes to cooking? Chef Jason McKinney: Livestreaming offers a dynamic and engaging way to learn. It's not just about watching; it's about participating. At Truffle Shuffle, you can interact with the chef and fellow participants, creating a learning environment like no other. Behind the Scenes How does Truffle Shuffle manage to create an immersive experience? What's the secret behind the livestream magic? Chef Jason McKinney: It's all about creating an engaging atmosphere. All the tools seamlessly plug into Zoom, allowing us to add music, sound effects, and captivating visuals. And yes, you heard it right – our livestream studios are inside shipping containers! Community and Transformation Beyond the cooking, there seems to be a sense of community at Truffle Shuffle. How do you foster this connection between chefs and guests? Jack Clifford: The bond between chefs and guests is akin to what you see with Peloton. It's about shared experiences, accomplishments, and a common passion for culinary artistry. From "Meal Kit" to "Experiential Company" Truffle Shuffle is evolving beyond being known as a "meal kit" company. Could you share more about this transformation? Chef Jason McKinney: We're transitioning into an "experiential company." It's about more than just ingredients; it's about creating unforgettable culinary memories and connections. Try It! Incorporating Livestreaming into Your Business For our listeners who own service-based businesses, how can they leverage live streaming to engage and connect with their customers? Jack Clifford: It's simple – invite your customers to join you, share your upcoming plans, and ask for their insights. Spotlight your customers and build a strong community around your brand. And there you have it – an insightful journey into the world of Truffle Shuffle, where entertainment, education, and community converge. We extend our heartfelt gratitude to Chef Jason McKinney and Jack Clifford for sharing their culinary vision with us. As you explore your own culinary passions, remember that the kitchen is not just a place for food; it's a canvas for creativity, connection, and transformation. Until next time, keep shuffling those truffles and unleashing your inner master chef! Be sure to subscribe and leave us a review. Keep Winning at Work!  Season 3, Episode 48: Truffle Shuffle: Website Linkedin Facebook Instagram Youtube Connect with Jason Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

Welcome to W@W for Foodies and Founders. Today, Adam Kroener, CEO and Co-Founder of Carbliss, the revolutionary cocktail-in-a-can brand with its zero-carb, zero-sugar, and low-calorie beverages, joins us as we explore the power of focus, the art of successful expansion, and the impact of strategic decision-making on economic success. In this episode, you will witness the extraordinary journey of Carbliss, a brand that proves the immense power of focus and strategic decision-making. Their commitment to providing a healthier cocktail option, supporting their partners' success, and leveraging valuable data has catapulted them to the top of the Ready-to-Drink cocktail market. As you embark on your own entrepreneurial endeavors, remember the lessons from Carbliss Drinks, and always keep the ball rolling, just like they did on their path to success. Episode Highlights: The Carbliss Journey: 0 Carbs, 0 Sugar, 100 Calories – Loaded with Flavor! Discover how Carbliss Drinks started and how its unique focus on health-conscious consumers led to its widespread popularity. Learn about the "go big or go home" strategy that entrepreneurs face and how Carbliss's targeted approach helped them stand out. Defining Success by Economic Impact: A Profitable Partnership Explore Carbliss's approach to defining success not just by sales numbers but by the economic impact they have on their partners. Understand how this focus on partner success contributes to Carbliss's rapid growth and market presence. Spotting Opportunities and Building Relationships: The Spotted Cow Example Discover how Carbliss leveraged data and hyper-focus to expand into new markets, taking inspiration from the success of the Spotted Cow in Wisconsin. Learn how strategic packaging choices have played a pivotal role in boosting Carbliss's sales and consumer appeal. The Bartender's Advantage: Selling into Bars Explore how Carbliss's founder, Adam, leveraged his bartending background to establish strong relationships with bars and create a thriving sales and sampling revenue stream. Understand the consumers' preference for buying at bars vs. retail stores and how Carbliss maximizes their presence through point-of-sale strategies. Bootstrapping and Beyond: Carbliss's Path to Success Uncover the story of Carbliss's humble beginnings and how they managed to bootstrap their way to success with limited resources. Learn about the pivotal role of Dale Carnegie's principles in fostering meaningful connections and driving Carbliss's growth. Season 3, Episode 47: Carbliss: Website Linkedin  Facebook Instagram  Pinterest  Connect with Adam Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP  

In this inspiring episode, we delve into the innovative world of food tech with USEFULL, a groundbreaking company that is revolutionizing the way college campuses approach takeout and waste management. By embracing the Circular Economy model, USEFULL's solution replaces single-use takeout containers, paving the way for colleges to achieve remarkable cost savings ranging from 20% to 50%. Join us as we explore how this elevated experience not only contributes to the campuses' "zero waste" and sustainability targets but also instills a sense of pride among students and staff for being part of the positive change. Learn the fascinating founder story, understanding why the visionary entrepreneur chose to focus on college campuses for this impactful initiative. During the episode, we uncover some surprising facts about single-use compostable options and how they might not be as environmentally friendly as they seem. The importance of educating Gen Z about sustainable practices and envisioning a greener future becomes evident as we explore the potential for market penetration driven by city ordinances that necessitate behavioral changes among businesses and consumers. Discover the challenges faced in implementing such changes on campuses built for single-use and where dishwashing volume might be insufficient to support the transition. The episode concludes with a powerful Call To Action, encouraging listeners to reach out and push for the adoption of USEFULL's solution on their respective campuses. Join us on this journey towards a sustainable future, guided by true leadership and the transformative power of Circular Economy principles. Together, we can create lasting change for the betterment of our environment and society. Season 3, Episode 46: USEFULL: Website Linkedin Facebook Instagram Twitter Connect with Alison Rogers Cove Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

Join us in this exciting podcast, where we explore the fascinating world of company culture and its impact on successful leadership. Discover how a strong culture creates clarity and magnetism within an organization, influencing product and service quality. We discuss the secrets behind conveying culture on the shelf and driving consumer awareness and trial. Uncover the Club Trend of "The Treasure Hunter" and learn how collaborations, co-demos, and programs can drive sales, create lifelong customers, and connect with their lifestyle. We delve into the concept of "Cravers" and how to foster genuine, authentic relationships with passionate fans to promote your brand. Additionally, we touch upon the futuristic possibilities of marketing with ChatGPT. Get ready to be inspired by the clarity of a value system and its impact on marketing success! Listen to the original podcast with Michael Kiolbassa "Culture eats Strategy for Breakfast: - https://open.spotify.com/episode/1UiLKq38gG4KL9VywFGwrK Season 3, Episode 45: KIolbassa: Website Linkedin Facebook Instagram Twitter Pinterest TikTok Connect with Michael Kiolbassa, President and CEO Connect with Michael Johnson, Chief Revenue and Marketing Officer Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

New food tech for food and beverage and CPG brands! Jordan Tetrick joins us today and explains why it is time to reimagine the sales process.   Welcome to the Winning at Work podcast. Today we are exploring the cutting-edge world of food tech and its transformative impact on food and beverage, as well as CPG brands. Join us as we sit down with the visionary Jordan Tetrick, who sheds light on the urgent need to reimagine the sales process. Discover the game-changing “Satellite platform”, where dynamic sell-sheets are "reimagined" to streamline your product selling experience with one link – complete with the right content and up-to-date information. Uncover why a founder's pitch is preferred in today's competitive landscape. Jordan introduces a fresh approach to dealing with customized sell sheets, promotions, and samples, taking your brand to new heights. Tune in to learn invaluable insights on how to stand out from the crowd and captivate buyers with innovations that will shape the future of food and beverage marketing. Season 3, Episode 44: Satellite: Website Linkedin Connect with Jordan Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

Lobsters are big business and Luke's is a dominant player in the seafood category. Learn how they are growing retail and foodservice with Adam Laite.   Market price fluctuations June and July into September are ideal for harvesting Lobsters prefer colder water and are migrating North 22 Shacks (restaurants ) from 600-1,500 sq/ft 25,000- 40,000 lbs. of lobster processed a day in season Benihana Supplier of the Year -2022 Whole Foods Supplier of the Year – 2018 Adam explains his old-school sales philosophy You should be proud of your product and be proud to be in sales “How come you haven't bought anything from us. We talk all the time.” Where to find a Shack near you Season 3, Episode 43: Luke's Lobster: Website

Foodies - this is a lightly sweet snack for on-the-go that is fun, filling, and low in calories. Founder, Michael Rosenzweig, shares his start-up story and his journey into consumer and brand awareness as he ventures into making Pac Pac Snack retail ready for large-scale distribution. Learn from Michael's steps and discover how to find your brand's fit/category.   Pac Pac Snacks Based on a Japanese herb – Konjac – a starchy jam Like a gummy snack Vision for the brand What channels can Pac Pac be found Independent retailers Boba Shops Hotel lobbies What is working to gain consumer awareness? Advice – always be selling Season 3, Episode 42: Pac Pac Snacks: Website Linkedin Facebook Instagram Pinterest Connect with Michael Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

The most exciting and innovative food-tech discovery is here. Looking for something to do to help solve the plastic problem? 1. listen to this episode. 2. Share this episode. 3. Stick around to the end for Aaron's call to action.    StrawFish Pacific Garbage Patch – 2X the size of Texas?  Are you kidding me? Straws and Cutlery are the primary offerings for StrawFish – but here are more products in the works. 500 million single-use straws are used a day – 100 billion a year – just straws! Explains the process to convert marine waste into straws. What is the attitude of buyers when selling StrawFish  - there is so much greenwashing – they are skeptical – this is the biggest hurdle Educating the marketplace is the second largest challenge – to help teams make the right choice 2023  has seen StrawFish aligning with more channel partners, brokers, and distributors The Cruise industry is open to innovation Royal Caribbean has partnered with StrawFish What can consumers do? Be an ambassador! StrawFish champions the best ideas that are honest and true and are kept in the “toolKit” on their website Call To Action! Season 3, Episode 41: Strawfish: Website Linkedin Facebook Instagram Blog Connect with Aaron Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

Alison Patt, the CEO of Thomas Cuisine, joins me to discuss the sales and marketing culture that has propelled them into a large regional food service provider.  This important conversation must be bookmarked and added to 'the power of culture' conversation being had across boardrooms and living rooms. Enjoy this gem of an episode!   Now in 12 states – large regional player 100 partner organizations REAL food: clean, healthy – food is kept in the refrigerator, not the freezer! More knives VS scissors 22 million meals a year – 22 million opportunities a year SMART growth – it's not about how fast you expand. Growth is a noble goal. Not growth for growth's sake. Never use the word vendor! The organization has to be aligned with “who are we” before you create a sales and marketing program Sales must tell the story and be able to determine what is an aligned partner. Sales is a team sport – you can't export this function to 3 people – you won't be as successful Her CFO and VP HR are in sales! What value do you bring? Is it more than just food? Operations does such a great job that it results in new leads and referrals. Say NO to wrong business Personal philosophy – stop selling, stop pitching and really take the time to understand what a win looks like for them. If you can't give them what they want, you have one shot to be. How she hires and onboards people Sales training Know where to put your time Where are the pools of the best leads? How do you celebrate wins? Season 3, Episode 40: Thomas Cuisine: Website Linkedin Facebook Youtube Instagram Twitter Connect with Alison Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

Discover a new food-tech platform that combines recipe creators and brands into one easy-to-navigate website. Bill Staley, the Founder, joins me with his operations manager, Pooja Parikh.   Founder Story of Foodsocial.io A community platform for creators to share recipes and meal plans with contextual marketing and ad placement for brands and creators. How is this platform different for creators? Long-term benefits and better payouts. For users, it's free! The community helps connect people that are remote. Revenue model Community Model – a huge pillar! How do they attract brands and creators Creators get exploited in the traditional platforms, so they are skeptical as they have been mistreated. Livestreaming ideas App on the way! Season 3, Episode 39: FoodSocial: Website Linkedin Facebook Youtube Instagram Twitter Pinterest Connect with Bill Staley Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP  

Food as Medicine is a long overdue trend in food service. We all know eating fresh, less processed food is common sense for feeling better. But it's challenging eating healthy. Imagine building a hospitality company based on these principles! David Lanci, the CEO of Nexdine joins me today to discuss this growing trend and why ”Value-Based Care” will shape the future of food.     Founder's Story Everyone is a foodie Business Footprint Each facility is basically an independent restaurant The segment he is most excited about is senior living The administrators are mission-driven and are like-minded people Creating a Food as Medicine ”system” and the obstacles Commercial Supply Chain Processed foods You need fresh foods - fresh foods make people healthy Acquiring a Medical Nutrition Therapy company – Simplex Health Insurance and Self Insured  ”Value-Based Care” Legislation is pending that will mandate positive changes in care Everybody in our space is buying processed foods Nexdine buys local where they can A holistic approach to the dining experience – there are 19 dimensions! Setting the blueprint and the goals – culture is the key! Philosophy – it doesn't always cost more to do the right thing “If we can't afford to do the right thing, then we are not charging enough money” Lanci-isms – if you love them (the new employee) on the way in, you better love them on the way out. Paying bonuses to 30-40 people who left the company? Connecting with Nexdine Season 3, Episode 39: NEXDINE: Website Linkedin Facebook Instagram Twitter Youtube Connect with David Lanci Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

Hey coffee lovers and foodies. Discover what makes the Kona Coffee Belt unique and why Joanie Wynn and her husband moved to Hawaii, bought a coffee farm, and now sell directly to consumers the richest-tasting coffee in the world. Kona Earth Micro-roasted 100% Kona coffee Founder's Story Arabica bean (Kona Tipica) Harvesting – all hand-picked. Only ripe cherries are picked. September – March, 5-7 rounds of picking Challenges with CBB pests and CLR leaf rust Production Wet milled, then dried and raked over several days to dry, then dry milled, then green coffee is sold at wholesale, or roast it yourself. Drying specifications 9-12% moisture content Flavor Profiles The Kona region 30 miles long, 2 miles wide 300 feet - 2,000+ elevation Each farm finds what works in its location. Challenges facing Kona Coffee Farmers Labeling clarity laws Season 3, Episode 38: Kona Earth Coffee: Website Linkedin Facebook Instagram Yelp Connect with Joanie Wynn Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP  

Foodies and Founders - this episode is packed! Prabal uncovers the problem with traditional snacking and upends the jerky market with an offering of juicy, chicken jerky (don't tell the guys they market this for women!). His entrepreneurial wisdom points out the different business strategies if you are a small business or a start-up. I know you will devour this episode faster than a fresh pouch of spicey jerky!   What's behind the name? Brand VS Product – the Brand has a mission to inspire a certain outcome How can we make an offering in the protein space for women that aids in constructing a new food system that is accessible to all people and addresses the needs of the future of this world What is wrong with the healthy snack category? Natural isn't leading the snack category because the products aren't tasty and people go back to carbs and sugar. We made something healthy, packed full of energy with low carbs and low sugar that is delicious. How did you get into 5,000 retail in less than two years? Put the needs of others first, rather than approaching people with your agenda Buyers want to drive their category Retail ready day one Early buyers that took a chance are benefitting Staying on shelf is extremely complex Know what value you bring to the retailer You need to have unshakable confidence in your product There are different paths to success You have to understand if you are building a small business or a start-up. You have to validate the positioning of your product How do I generate demand and awareness to drive consumers to look for this brand in a scrappy way Question traditional thinking Resilience is key!  Believe in what you are doing.   Season 3, Episode 37: Brave Good Kind: Website Linkedin Facebook Instagram Twitter Pinterest Connect with Prabal Chaudhri Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP  

JJ Jaxon joins me to discuss his founder's story and how he and his wife, Catherine, are solving the food allergy problem with their retail snack for infants and toddlers.  Dr. Gideon Lack groundbreaking work - LEAP learning early about peanut allergies. The Founder Story behind Mission Mighty Me. Taste developed around the infant palate. Statistics Solving the biggest challenges in DTC  – no one is walking past your website Knowing your target audience – ICP – MMM is the new mom community. New moms research about 70% of products they buy Where do they get their information? Who do they trust? Balancing functional and nutritional marketing messages to not appear too medical Expo West Season 3, Episode 36: Mission MightMe: Website Linkedin Facebook Instagram Connect with JJ Jaxon Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP  

Dr. Andrew Hemmen AKA "Doctor Andy" has created a revolutionary energy drink that produces dopamine. Tune in to discover how this is possible, where to sample it, and more from his founder's journey from Doctor to Beverage entrepreneur.  Beyond Energy Mucuna, L-dopa, Amino Acids 3 SKUs Dark Berry, Mango, Blood Orange Medicinal uses In KC market Aggressive marketing Has a few big retailers lined up Go to the website and check out this emerging energy brand Season 3, Episode 35: BeyondEnergy: Website Linkedin Facebook Instagram Youtube Connect with Dr Andrew Hemmen Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP  

Amir Sabetian, CEO of Squeeze In, brings his executive experience from California Pizza Kitchen, Steak and Shake, and ZPizza International to discuss his breakfast and lunch concept and how he plans to scale this through franchising.   Squeeze In Restaurant Brand West Coast Breakfast and Lunch Plans to expand to 100 locations Brought in industry best practices Cut down the menu Time and motion studies in the front and back off the house Benefiting from the big boys in restaurants Knowing what's working for other brands and what's not Sat/Sun does 55% for the week – so there is a need to turn tables faster You have to make money – it's a business! Having a nice brand that breaks even isn't going to attract investors. The expansion plan Using a sophisticated training model for every Can you help people grow into a hospitality career? Demonstrate care – don't just say ‘we care' Innovations – loyalty programs! Season 3, Episode 34: Squeeze In: Website Linkedin Facebook Instagram Twitter Youtube Connect with Amir Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE

Brass Roots CEO Aaron Gailmor joins me today to unveil the Sacha Inchi Seed from Peru and shares the how he and his team keep the brand moving off the shelf.   His Shark Tank experience That Suit is money! The Sacha Inchi Seed – functional benefits and the Impact on the Environment Sourced from Peru and SE Asia, Thailand, and Laos with no irrigation needed! VS Almonds which require massive amounts of water Retail strategies, Packaging Footprint – Sprouts nationally and Whole Foods regionally Whole Food's story is the success story they want to replicate You have 6-9 month to show growth in sales and gross margin for the store than the bottom 20% You can sell at full price and discounted  (trial and repurchases) Getting access to data – setting expectations and goals from the beginning Best thing you can do retail – get as much real estate as possible – an end cap is the Holy Grail go to corporate to get “off shelf” Use brand ambassadors – customers perhaps – samplings at the store and build a relationship with the managers of the category Field service teams VS ambassadors and can you manage them Micro-influencers Get them to do what they love – they will be more engaged naturally and you will retain them Ideas on advertising – Instagram customer acquisition – but at a certain point, its harder to target your audience. Top of the funnel – brand awareness in social media Season 3, Episode 33: Brass Roots: Website Linkedin Facebook Instagram TikTok Pinterest Youtube Connect with Aaron Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE

What is upcycling? Why should you support brands in this category?  Millions of tons of food representing countless hours of human labor and "inputs" are wasted each year. Anna Hammond explains the story and operation behind Matriark Foods on Winning at Work today.    33 million tons of vegetables never make it to the table and millions never make it off the farm Upcycling vegetable solutions for foodservice channels – Compass, Sodexo, Guggenheimer, Harvest Table, and Vizient Retail – targeted NE launch with Whole Foods with 3 pasta sauce SKUs Working with a food manufacturer who is “wasting” and “can't use” 3 million pounds of tomatoes because they are too big or small or soft or hard. Disrupting this point in the manufacturing cycle makes the biggest impact because of the inputs Upcycling misconceptions: upcycling is not recycling Getting into Wholefoods story Sampling at store Loves the hungry teenager Targeted ads and SEO Amazon Misfits Imperfect Hive Use Dirty Hands broker Build relationships with WF store managers Season 3, Episode 32: Matriark Foods: Website Linkedin Facebook  Instagram Twitter Connect with Anna Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE

Aquafarming is about replicating the complex ecosystem mother nature created. Get ready for a deep dive into the world of premium fish farming, and discover James Arthur, co-Founder of Seatopia, and his mission to bring the world's healthiest and cleanest fish to your doorstep.  Seatopia DTC aquaculture Highest-grade fish on the market Mitigate pressure from From 15 fish they create 1 million fish Consumers are demanding better farming practices in aquaculture as they do in land-based farming Do you care what your food eats? If so, you care about your seafood. Certified mercury safe, no DDT or micro-plastics Integrated multi-trophic environment Does not run his own fish farm anymore Attracting consumers Strong lifetime value with core customers Speak to audiences who car about their food   Social strategy Lunar and earth cycles Season 3, Episode 31 Seatopia:  Website Facebook Instagram Youtube Pinterest Linkedin Linkpop Connect with James Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE

Amy Closson is the CEO and founder of the amazing cupcake brand you might have seen on Cup Cake Wars. She is the #1 bakery in Austin, TX. She had also had enough after 10 years and sold the business! Baking from scratch is a grind! But that is not the end of the story. Why did she rebuy the brand in 2 years? What had she learned? How will she expand the business? Tune in to her this unusual, yet profound story.    Unusual founder story at Cupprimo New approach to business after her sabbatical Open other outlets using a branding model VS franchising $1 million in cupcake products – made from scratch each day The front of the house and back of the house operation Redefining busy like 4,000 cupcakes a day busy Good ideas cause out of problem solving New sprinkles line going into retail Production and packaging and supply chain is relatively simple, and the margins are high In store merchandise including a kids book series Its tough to innovate when you are so busy in the back of the house Foodservice operators run short of strategy time Season 3, Episode 30: Cupprimo: Website Linkedin Facebook  Instagram Tik Tok Connect with Amy Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE

Nancy Garrison, Co-Founder of Garrison Brothers Distillery joins me today from Texas to unveil her newest passion, a Bourbon Whiskey inspired for women, Honey Dew. Discover how she reaches and teaches women how to experience bourbon and GB's process for making Texas-style spirits!  Stay tuned for a live stream with Nancy and a female beekeeper.   Women have been led to believe that only some spirits are for them Whiskey is a broad category, bourbon is a specific type of whiskey Bourbon is the American whiskey, the highest-regulated spirit The new oak barrel provides the bourbon with the sweetness and color Wheat, not Rye Add in rain collected on the farm to bring the proof down to 80 Central Texas and Burleson Honey partnership A healthy family competition with Nancy and Dan Garrison Cocktails? An old-fashion or add a splash of citrus but she prefers it ‘neat' Marketing approach – starts with meeting the women in person and start the discussion Women like to support women Lady Bird Johnson Tribute Community giving “good bourbon can change the world” public charity Honeybees and the lack of women bee-keepers https://www.instagram.com/queenbeegarrison/ Season 3, Episode 29 Garrison Brothers:  Website LinkedIn Instagram Twitter Facebook Facebook Connect with Nancy Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE  

I welcome in Jason Reposa, CEO of Good Feels, a cannabis beverage brand. Jason is my first founder in this category, so he gets peppered with a round of questions from me, a novice. There were so many questions that I wanted to ask, but didn't have time, so stay tuned for a live stream on Linkedin in the coming weeks.   Cannabis regulation, so why work in this category? High risk ~ high reward The big moat around your product RTD Seltzer 4 flavors +1 seasonal – treat it like a brewery. Beverage enhancer – innovation winner You need a low-dose product, so you feel relaxed – titration to get up to the level Solved the control issue with the dropped You can infuse anything that is water-based Customer base – wellness-focused consumers: sleep, pain management, or anxiety aliments Wholesale, DTC, B2B2C model Its all about engagement, you have to show up and be at events – started an events newsletter Brokerage/distribution model – self-distribution – now a new business opportunity Sample strategy - pop-ups with un-infused beverage Investor environment Seat-to-sale tracking – Metrc tracks everything – seed to sale No data insights Programmatic VS the high cost of labor for in-store sampling Season 3, Episode 28 Good Feels:  Website LinkedIn Instagram Facebook Connect with Jason Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE

Julie Swift, Foodservice expert and founder of Foodservice Women's Alliance (FWA) joins me today as we discuss practical growth strategies to expand your foodservice business. Julie is well-known throughout the industry, highly respected, and owns her own consultancy.    The pandemic created a share stealing window, brand loyalty window, and accelerated digital and social media window What solutions can we bring to foodservice operators is the focus now and starting from this point, food manufacturers are creating strategies based on this. How to approach leadership and have these conversations. You will uncover so many obstacles and guardrails. “We can't do this (for the operator)” or “Jill or Joe will never go for that idea (for the operator)”. Better to start in Foodservice or Retail? Start in the boardroom with all the insights out in the open The biggest competition is not “out there,” it's on the board. Example of how to go to market with sustainable seafood – target non-commercial. There is no reverse for plant-based food. Students in college give us a great window into the future. Season 3, Episode 27 Foodservice Women's Alliance:  Website LinkedIn Get Involved! Connect with Julie Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE

What is craft beef? What is the dry-aging process? Why do cattle ranchers finish with a grain diet? How do you grow and scale a beef operation? I had so many questions for Jeff Smith that he has agreed to come back for a live stream Q&A on butchering. I am excited for everyone to meet Jeff and learn about this amazing cattle farm and sample a dry-aged steak. You can seriously taste the difference!    Colorado Craft Beef Origin Story 1913 Cattle Ranch Foodie insights DTC luxury brand Cattle on Grass, old school feed yard, horseback, cattle nutrition 21-day aged – half a steer – commercial space cannot do this – enzymatic process, not watered down taste. More earthy, nutty flavor, less water, getting a more tender flavorful piece of meat. Commercial meat can lose up to 50% yield after smoking and trimming and with CCB, yields are around 75%. 4-6 months to finish a cow with a grain finish diet and switch the flavor profile of the fat to the buttery, nutty VS wild meat flavor. Fat Cap theory 450 lbs. finished meat per cow - roughly ½ of this burger 25-30 lbs. of ribeye 4 lbs. of flat iron Business model 90% DTC 10% food service Dan Hart – Restauranteur The sales model of the food service/chef determines if CCB will be a good fit for the business Partnering with KETO and Carnivore influencers and other brands – best marketing strategy Frustrations with FedEx and shipping rates up 50% How do they handle shipping into hot regions like Phoenix They are naturally genuine and authentic ranchers and don't have to work socials to be different 2023 plans – special announcement – TBD 600,00 cows a week are harvested in the USA 2,000,000 pigs a week 2 billion checks a year Sirloin VS Ribeye Season 3, Episode 26 Colorado Craft Beef:  Website LinkedIn Youtube Instagram Twitter Facebook Connect with Jeff Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE                

I love talking shop with industry experts! Today I am joined by Matt Kovacks and his longtime client, Mary's Gone Crackers. The snack category is saturated, yet Mary's Gone Crackers is distributed nationally and they are now targeting new demographics and learning the best method to activate these customers. This is a must-listen.  Origin story of Mary's Gone Crackers Good for you category + loads of flavor Demographic – boomer, Gen X but now branching out to the Millennials and Gen Z Numerator – tracks brick-and-mortar retail sales & online sales & who is buying Marketing and Sales team makeup Building more than a brand Trends – good for you and new international flavors are sweets Launching new flavors – taste testing, surveys Rapid Fire Season 3, Episode 26 Mary's Gone Crackers: 

Nothing tastes better than homemade from scratch! Building a business model around this concept has a unique set of challenges. Ronnie Givargis joins me to talk about his business and his future plans in Southern California.    Scaling a “from scratch” restaurant concept Expanding based on a community need The biggest issue is employees and the labor force – getting and keeping them – motivation has shifted Investing in a central location to help with some of the scratch processes How to stay connected with the customer in the marketplace Customers and staff are becoming friends Vision: open up other scratch concepts all under one hub Advice – be very well capitalized if you plan to expand to multiple locations Develop your own managers Expanding the concept into other scratch-made concepts like coffee and Mexican food Season 3, Episode 25 Scratch Bakery Cafe:  LinkedIn Website Instagram Facebook Connect with Ronnie Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE

Do you feel a little guilty bringing home dinner in a mound of single-use plastic bound for the landfill? Ashleigh Ferran had a moment of inspiration and wanted to help solve the single-use plastic problem. She just didn't know she was going to start an amazing chef-inspired food business! We are glad she did because this is the definition of a win-win-win business model. Ashleigh brings her high energy to the W@W podcast today to showcase how they are solving a big social and environmental problem while building a profitable model for expansion.    Center of the plate entre – ready to heat and serve – the customer rounds out the meal. Advanced freezing technologies Reusable Foodie She noticed legislation attempting to change consumer behaviors for plastic and she had her “Founder Conviction Moment” for circular to replace single-use packaging. The business model – partner with restaurants and chefs to deliver ready-made entrees to the dinner table and offer a high-margin extension to the restaurant in a circular, reusable packaging. Centralized kitchen and a partner who handles the health and safety and sanitizer. The tipping point to scale: hub and spoke. Building customers, community, chefs, and restaurants per region with some overlap into the next hub. Tap into the hot spots of food and innovators. In Good Company is the facilitator to help chefs expand their food and flavors across America and activate their own communities Chefs on the platform activate their network and all the restaurants have an expanded opportunity. Investing in the circular foundation now and is not waiting until the whole infrastructure is built Season 3, Episode 24 In Good Company:  LinkedIn Website Instagram Facebook Connect with Ashleigh Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE

Kevin McGee's crisis management background is the perfect skillset to lead the rebranding and expansion efforts of the nationally distributed craft beer brand, Anderson Valley Brewing Company. Kevin's home base in Boonville, CA might be the coolest place on earth to drink a beer, play frisbee golf and take in some music. AVBC also is leading the way in sustainability efforts.    35+ year old-school craft brewery Started one of the first nano–breweries in America Beer is a good business, recession-proof, and he and his father bought AVBC Expert in crisis management How they reorganized AVBC The story behind the bear with deer antlers Issues with the Brewery:  consumer-facing marketing was failing Legacy brands had grown rapidly with little marketing effort without talking to the consumer Instead of A-B testing – they physically show up in the market and understand what resonates Has a national sales team and outsources communications, social media, and outreach 80% of sales effort should be to your distributor Craft beer didn't benefit from pantry loading Trends in beer – return to beer-flavored beer & hire ABV per dollar & nonalcoholic 30-acre brewery in Anderson Valley, CA – an 18-hole disc golf course, stream, music events, outdoor stage The solar-powered array covers 50% of needs and they are expanding to 110%. Self-contained water cycle – 10 wells on the property Sustainability won't sell a product for you – comes in handy if you are high-quality or a tiebreaker Brain fart that I didn't edit out – LOL Other sustainability initiatives and cost savings - how do eliminate waste and expand margins A special collaboration with Surf Rider Foundation – Coastal Ale and donating 5% of gross margin 25thBoonville Beer Festival April 29th   Season 3, Episode 23 Anderson Valley Brewing:  LinkedIn Website Facebook Twitter Instagram Connect with Kevin McGee Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE

Former NFL player and chef is currently closing a round of investment for his newest venture, ToMarket, a POS (point of sale) ordering platform that solves three problems: 1. Chefs don't have time to find farmers, 2. Farmers don't know how to find chefs, and 3. Distributors want a value ad for their customers. Join David Moosman, CEO and Founder of ToMarket as he discusses how this POS system, the old legacy restaurant marketplace, and his insights into dealing with investors. Today we are diving into a food tech! Let's go.   Origin Story – Grid Iron Chef at U of M Playing for Pizza by John Grisham Farmers don't know how to find chefs and chefs don't have time to find farmers. POS system – integrates directly into an ordering platform for chefs Digitize their clipboard They sell to distributors and get introduced to the buyers on the platform The greatest barrier to scaling is the “status quo” mindset Consumer restaurant spending is outpacing grocery store spending Get to a dollar as soon as possible Venture capital opinions Hot-hand fallacy Season 3, Episode 22 ToMarket:  LinkedIn Website Facebook Twitter Instagram Youtube Connect with David Moosman Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE

Creating a profitable and scalable casual dining establishment or quick-serve restaurant (QSR) isn't for the faint of heart. The food entrepreneur needs a delicious menu, an attractive concept, passionate front-of-the-house people, and a skilled back-of-the-house operation. Consumers want to save water, reduce plastic use and be good stewards of resources, and they expect their favorite restaurants and brands to do the same. Diana Geseking joins me from Restaurant Technologies to share how RT is partnering with our favorite restaurants to help them recycle spent oil, reduce CO2, and lessen the landfill burden. In this episode, you will learn how to start a sustainability program. RTI – their place in the restaurant infrastructure Turning spent oil into bio-diesel   Tracking the data to help customers see sustainability results 2022 numbers - 289.4 million pounds of waste oil recycled, 16 million total jugs saved, 7.4 million cubic feet of landfill space saved, 66.6 estimated GHG C02 emission reduction, and 24.6 million pounds of trash saved Trends in Foodservice and QSRs Plastic reduction is a stepping stone to greater opportunities Advice for restauranteurs to advance into more sustainable practices Role of the distributor Standing up for what is right What Gen Z wants Educational Scholarships for employees to go to secondary school Season 3, Episode 21 Restaurant Technologies:  LinkedIn Website Facebook Instagram Twitter Connect with Diana Geseking Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE

Draft anything, anywhere? Don't pinch yourself. You're not dreaming! Whether you like beer, bubbly, hard seltzers, cocktails, soda, get ready for the Cooler Keg. ER nurse, founder/CEO and former chemist, Anthony Bernas built a system that lets you take the bar with you. Just rinse, clean, empty, REPEAT. The perfect solution to take to concerts, tailgates, camping, or just hanging out at home, you'll wish you found the Cooler Keg sooner.  The wait is OVER! Anthony joins us as we tap into the makings of turning his passion into reality.    Cooler Keg - portable, stainless steel draft system holding up to 36 beers or 72 cocktails What are people saying about this invention? Who is the ideal customer? Opportunities for growth 2023 plans Initial production run Cost to purchase Season 3, Episode 20 Cooler Keg:  Preorder Now! Website Instagram Facebook LinkedIn Youtube TikTok Connect with Anthony Bernas Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE

Have you ever skipped lunch because the line for the Chipotle was out the door during lunch rush? or maybe you've found yourself at 9pm looking up "food open near me," to see the only place open is the gas station 15 minutes away? Andy Lin, CEO of Yo-Kai Express, found himself in that situation when he was up late studying and craving comfort food - noodle soup. That longing for a warm bowl of soup snowballed into the creation of Yo-Kai Express: the unattended solution. Now the autonomous restaurant offers 30+ gourmet meals that are ready in 90 seconds or less, 24/7, expanding to hundreds of locations across multiple countries. You won't want to miss this episode with CEO Andy Lin because Yo-Kai can pop up anywhere at anytime.~   Origin Story - Noodle soup is comfort food Don't think of these as a vending machine– think food platform or ghost kitchen Good food fast 2022 – Japan and Taiwan 2023 – Europe, Singapore, and Korea to name a few Challenges with autonomous Focus on frozen using rapid heating technology Introducing a Boba Tea concept Target consumer is wide ranging Whenever someone is in a hurry Consumers are quickly adopting Business model – work with existing business operators Japan doesn't not need consumer education; American consumers need education 100 Autonomous Restaurants in America 300-500 planned expansion globally Partner with big food brands under the ghost kitchen model (shout out Jinya) Social media is a must – and different based on the region Season 3, Episode 20 Yo-kai Express:  Website Instagram Youtube Twitter Facebook LinkedIn Connect with Andy Lin Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE