Podcasts about solsten

Our guest today is Bastian Bergmann, Co-founder and COO of Solsten. In this episode, he shares how psychology can revolutionize game marketing and creative advertising. Bastian discusses the power of understanding player motivations to craft ads that deeply resonate, driving better engagement and results. He explores real-world examples, like how a simple change in ad copy transformed performance for a Solitaire game, and highlights the role of AI in creating personalized experiences for players. I'm excited to share this deep dive into the intersection of psychology, AI, and marketing, and how these insights can reshape the way we approach creative strategy in the gaming industry.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/player-psychology-ad-creatives/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

Accurate segmentation makes the difference between a good game and a great one, but with the declining availability of third-party data, developers face mounting challenges in finding strategies that drive installs and reduce churn. The opportunity? Psychological segmentation, which taps into player motivations and traits rather than relying on surface-level demographics or behaviors. This week, Joe Schaeppi, CEO and Co-Founder of Solsten, joins our hosts Peggy Anne Salz and Brian Baglow to reveal how this approach gives developers a winning edge. From understanding the "why" behind player behavior to uncovering untapped personas and creating experiences that truly resonate, Joe breaks down how psychology-driven segmentation empowers developers to connect with players on a deeper level. The result? Games that are not only sticky but also lovable and loyalty-worthy. Tune in to learn about the science of resonance, why it beats relevance, and how to design games that foster enduring player relationships and scalable success. CHAPTER TIMESTAMPS 00:00 - Intro 02:45 - Risk & fun 04:30 - What kind of player are you? 07:39 - Resonance vs relevance  11:46 - How to use resonance to stand out 19:24 - Solsten is an insurance policy 25:34 - How does Solsten work? 32:37 - It starts during development 36:30 - Values show up during play 40:01 - Integrating brands 46:33 - If 50% of VCs like your idea 50:16 - Favourite games Q&A   * * * * * * * * * * * * * * *  ** Let's Connect **

In this episode of Growing Pains, GDL host and Games Strategy Consultant, Jay Uppal sits down with Bastian Bergmann, the Co-founder of Solsten.io. Solsten is a Consumer Insights research firm that aims to put individual players back at the core of the game development cycle. They use psychologically backed techniques meshed with traditional behavioural research to identify the way and how behind a player's action to offer clearer insights for decision-makers to better understand their audience and more effectively communicate with the player rather than the statistic. In this discussion Jay and Bastian delve into Solsten's journey so far and the importance of understanding your gaming audience and their intrinsic motivations; as well as how a players psychology offers new insight into your players mindset and what that could mean for your game. Growing Pains is a series focusing on key business trends and people shaping the Global Games Market and their impact on the Games Industry, In this series Jay speaks with industry leaders across the Games and Gametech space; trying to demystify the industry, understand the state of leadership, and answer the all-important question ‘Is having a fun game sill enough to succeed in today's games market?' Jay Uppal https://www.linkedin.com/in/jayant-uppal-18ab34a5/ Bastian Bergmann https://www.linkedin.com/in/bergmannbastian/ Solsten 2024 – State of the Player Report: https://solsten.io/state-of-the-player Gen-Z Traits Article: https://solsten.io/blog/gen-z-traits-ideology-gap Bastian's Blog: https://technicallyentertaining.substack.com/ Solsten Website: https://solsten.io/ Episode 4 Segments: 00:00 It's Getting Harder to Make Successful Games 00:30 Introduction to Episode Four 02:04 Introduction to Bastian 04:07 Founder's Journey for Solsten 13:04 Player Research: Behaviour vs Psychology 23:50 When Player Psychology Matters 32:05 How to use Player Insights 37:05 Empowered Marketing: Finding your Players 46:50 Gaming & Gender 52:15 The Startup Mentality 01:01:05 Opportunities with AI 01:05:35 Navigating Data Privacy 01:07:35 Tips for Founders 01:10:45 Solsten's Vision & Closing Thoughts

In this episode of the AV Tech Optimist podcast, join Managing Partner Greg Baker and Joe Schaeppi, Co-founder and CEO of Solsten, as they explore innovative ways to enhance human-computer interactions through AI-driven psychological insights. Discover how Solsten leverages gaming dynamics to understand and predict human behavior, providing businesses with tools to create deeply engaging and personalized user experiences. Tune in to learn how this technology is not only transforming entertainment but also offering profound implications across various industries.Joe encourages the Alumni Ventures community to explore Solsten's Navigator platform, which offers unique psychological insights into diverse audiences, helping businesses enhance user engagement and experience design.To Learn More:Alumni Ventures (AV)AV LinkedInAV Deep Tech FundTech OptimistSolstenSpeakers:Greg Baker- Guest Joe Schaeppi - Guest Chapters:(00:00) - Intro (04:40) - Interview (48:14) - Joe's Ask (50:23) - Closing Legal Disclosure:https://av-funds.com/tech-optimist-disclosures

How can product design and marketing be optimized with psychology and AI? In this episode hosted by Nacho Andrade, Solsten CEO & Co-Founder Joe Schaeppi speaks on his background in UX design, clinical psychology, and adventure therapy, and how that blend of skills informs his approach to product development. He highlights the limitations of demographic and behavioral data in predicting customer behavior, and explains how Solsten uses AI and psychology to provide companies with more accurate insights to optimize their product design, marketing, and advertising. Joe also offers his thoughts on the role of AI in creativity and the future of human-computer interaction.

Join host Mishka Katkoff on the Deconstructor of Fun podcast as he talks with Solsten founders Joe Schaeppi and Bastian Bergmann. They discuss the latest gaming industry trends, the importance of change management, and the critical role of audience resonance. Learn how AI enhances studio efficiency, the value of a measured approach, and how Solsten uses psychological data to improve user experiences, along with insights from unique data sets. 00:00 Introduction 01:08 Market Overview and Challenges 06:44 Attention and Engagement in Gaming 12:29 Marketing and Brand Positioning 32:05 The Role of IP in Gaming 39:39 Fail Fast Mythology 44:36 Web3 Gaming Revolution 46:19 Marketing and Game Development Synergy 49:41 The Lean Startup Method in Gaming 57:52 AI and Efficiency in Game Development 01:20:30 New Revenue Models in Gaming 01:23:53 Conclusion and Final Thoughts --- Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support

Ok, a bit of a mental gymnastics - imaging you're holding a smartphone in your hand and you've just purchased it. You've unpacked it, turned on and now browsing through its default apps and checking out its features. You're consciously taking mental notes on features that tick off boxes for you - that is the rational part. Right, but don't you notice that holding that phone in your hand makes you feel good? We, human beings, are driven by emotions, even on occasions when you feel like you are strictly rational, your decisions are still influenced by your emotions. Now, this episode stands out the rest, because with the exception of the episode with Joe Schaeppi, CEO of Solsten, where we talked about the psychology of app user acquisition, we haven't touched emotions in app marketing. But we're going to change it now today by having Naksha and talking about driving app engagement with empathy. Today's Topics Include: Naksha''s background What is UserTesting What is empathy and how it is different from sympathy Connecting with brands - how it works and why it's important How to assess how well or bad your app connects with its users Customer Experience First approach Takeaways Android or iOS? Leaving her smartphone at home, what features would Naksha miss most? What features she would like to see added to her smartphone? Links and Resources: Naksha Ruiz (Ghirardelli) on LinkedIn UserTesting Business Of Apps - connecting the app industry Quotes from Naksha Ruiz: "Yeah, I think that's a very, very good point, especially now in the digital age that we were talking about how technology brings brands more closely. I guess that would be the best way to say it. I think,  at this point, consumers have endless options and it's very important to create genuine connection, to build a difference, to be a differentiator from all of the brand offerings. So ultimately, when we think about brands, brands sell, experience or sell, sell, sell you those feelings that then you can empathize with." "I think from a business perspective, sympathy is what you will have the whole time. You're trying to keep it in mind, and the empathy will be something that you will connect to every now and then." Host Business Of Apps - connecting the app industry since 2012 A message from App Promotion Summit Tickets are available on all of our 2024 summits https://apppromotionsummit.com/ NYC – 27 Jun 2024 San Francisco – 26 Sep 2024 Berlin – 5 Dec 2024

Joe Schaeppi, the Co-Founder and CEO of Solsten, joins the show to share his journey from performing adventure-based psychotherapy to pioneering cognitive assessments using video games. Hear the most interesting things we can learn about humans through video games, the science behind the flow state, how American cities were designed, the power of psychographics, and the Wildest theories about the universe. Connect with Joe at Solsten.io, WellBeing.Solsten.io, and on LinkedIn

Meet Joe Schaeppi, a visionary in human psychology who wants to fundamentally change the way brands and audiences connect. As the CEO and founder of Solsten, an AI-powered platform for human-centric experiences, Joe is pioneering the use of video games for cognitive assessment, opening up new possibilities for not only the gaming industry but for mental health diagnostics and treatment. Armed with his experience leading UX strategy for Big Fish Games and MRM // McCann and his impactful work as a startup advisor, adventure-based psychotherapist, and ski ambassador for The North Face, Joe intrinsically understands the power of a people-first approach and is ready to help companies create healthier and livelier experiences for users without leaving them overstimulated and disconnected from the real world.

In today’s episode of the Second in Command podcast, Cameron chats with Bastian Bergmann, co-founder and COO of Solsten, an AI firm engaged in understanding human behavior in the digital world to power the future of customer experience. During the conversation, they explore the intricacies of managing globally distributed teams. Emphasizing the importance of good communication, proactive work ethics, and cultural sensitivity, Bastian highlights how these elements are vital for remote teamwork. He shares Solsten’s approach to fostering a cohesive culture despite geographical distances, including annual team offsites and encouraging cross-functional team gatherings.  They discuss the revolutionary intersection of gaming and business strategy. Bastian illuminates how Solsten harnesses consumer insights to redefine customer engagement in the gaming industry. He discusses innovative strategies like product placement and interactive game integrations for brands, showcasing examples from companies like Burberry and Mountain Dew. He also offers a window into the future of digital marketing and consumer engagement, emphasizing the growing significance of the gaming platform in global business strategies. Bastian also reflects on his journey as Solsten’s COO and co-founder. He shares the foundation of his long-standing friendship and partnership with Solsten’s CEO, underscoring the importance of trust and effective communication in their professional relationship. He also offers candid insights into the challenges and rewards of entrepreneurship, including navigating venture capital and maintaining a balance between personal connection and professional growth. Enjoy! What You’ll Learn in this Episode: The importance of effective communication and proactive work ethics in remote teams. Strategies for fostering a cohesive culture despite geographical distances, like annual team offsites and regular cross-functional gatherings. The impact of cultural backgrounds on communication styles and the importance of mutual understanding. Insights into how consumer engagement is being redefined in the gaming industry. The personal journey of being a COO and co-founder, as well as the role of trust and communication in co-founder relationships. The importance of focusing on building a profitable business versus solely relying on venture funding. And much more… Resources: Connect with Bastian: Website | LinkedIn Connect with Cameron: Website | LinkedIn Get...

In today's episode of the Second in Command podcast, Cameron chats with Bastian Bergmann, co-founder and COO of Solsten, an AI firm engaged in understanding human behavior in the digital world to power the future of customer experience. During the conversation, they explore the intricacies of managing globally distributed teams. Emphasizing the importance of good […] The post Ep. 334 – COO, Solsten, Bastian Bergmann appeared first on COO Alliance.

In this podcast episode, Dr. Jonathan H. Westover talks with Joe Schaeppi about embracing failure and creating psychological safety. Joe Schaeppi (https://www.linkedin.com/in/schaeppi/) is a visionary in human cognition who wants to fundamentally change the way brands and audiences connect. As the CEO and founder of Solsten, an AI-powered tool for human-centric experiences, Joe is pioneering the use of video games for cognitive assessment, opening up new possibilities for not only the gaming industry but for mental health diagnostics and treatment. Armed with his experience leading UX strategy for Big Fish Games and MRM // McCann and his impactful work as a startup advisor, clinical counselor, and ambassador for The North Face, Joe intrinsically understands the power of a people-first approach and is ready to help companies create healthier and livelier experiences for users without leaving them overstimulated, screen-addled, and disconnected from the real world. Check out all of the podcasts in the HCI Podcast Network! Check out the ⁠HCI Academy⁠: Courses, Micro-Credentials, and Certificates to Upskill and Reskill for the Future of Work! Check out the LinkedIn ⁠Alchemizing Human Capital⁠ Newsletter. Check out Dr. Westover's book, ⁠The Future Leader⁠. Check out Dr. Westover's book, ⁠'Bluer than Indigo' Leadership⁠. Check out Dr. Westover's book, ⁠The Alchemy of Truly Remarkable Leadership⁠. Check out the latest issue of the ⁠Human Capital Leadership magazine⁠. Each HCI Podcast episode (Program, ID No. 627454) has been approved for 0.50 HR (General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Each HCI Podcast episode (Program ID: 24-DP529) has been approved for 0.50 HR (General) SHRM Professional Development Credits (PDCs) for SHRM-CP and SHRM-SCPHR recertification through SHRM, as part of the knowledge and competency programs related to the SHRM Body of Applied Skills and Knowledge™ (the SHRM BASK™). Human Capital Innovations has been pre-approved by the ATD Certification Institute to offer educational programs that can be used towards initial eligibility and recertification of the Certified Professional in Talent Development (CPTD) and Associate Professional in Talent Development (APTD) credentials. Each HCI Podcast episode qualifies for a maximum of 0.50 points.

Popula gästas av den samiska informatören och renskötaren Evelina Solsten som på tre år gått från att ha 40 till över 100.000 följare på sina sociala plattformer - genom att folkbilda om Sápmi. Lyssna på alla avsnitt i Sveriges Radio Play.

In science, biopsychosocial factors are physical, psychological, and social factors that impact an individual. What does this have to do with gaming? Joe Schaeppi, Founder and CEO of Solsten, connects the dots in this episode. Joe has a background in both psychology and gaming – starting out as a psychotherapist before moving into gaming as the Sr. Manager of User Experience at Big Fish Games. At Solsten, Joe and his colleagues are building an AI-powered platform to better understand individuals – pioneering the use of video games for cognitive assessment and working with companies to create healthier and livelier experiences for gamers. Listen on to learn how better understanding your users can lead to better outcomes in game development and marketing. SEE MORE AND FOLLOW JOE ONLINE AT: https://upptic.com/wtf-is-biopsychosocial-in-gaming-solsten-games-growth-with-upptic/

App User Acquisition. Gosh, this topic has been covered so heavily precisely because only via acquiring new users for the app does it becomes possible to build a sustainable app business. Fine. So we're talking about acquiring new users, and new people to use the app, right? But what happens when app marketers dive deep into their app marketing strategy, their investors' expectations, and a ton of possible issues that may show up on the way to success? Right - they begin to think about people who will be using their app as numbers. To be honest, it's hard to blame them for doing that, it's how our brain works - when it comes to planning it should be a rational cold mind to analyze the data. It is not prone to think about users who will be using the app as people, they become numbers. But this is not to say that we shouldn't resist this swap of notions and Joe will tell us today what exactly you should do. Today's Topics Include: Joe Schaeppi's background What is Solsten The role of psychology in app user acquisition How to build an app user profile using psychology The Impact of psychology on ad creative creation How psychology can help with a mobile app user churn Takeaways What Joe would like to change about the programmatic tech sector the most Android or iOS? Joe's first mobile phone Leaving his smartphone at home, what features would Joe miss most? What features he would like to see added to his smartphone? Links and Resources: Joe Schaeppi on LinkedIn Solsten company Business Of Apps - connecting the app industry Quotes from Joe Schaeppi: “One of the things we noticed that changed in the app industry after IDFA deprecation is we saw a big shift in our customer base. We saw pure UA folks getting replaced with agency people, people that came more from creative backgrounds." “I looked at the audience, I looked at the highest LTV group there and then I looked at their highest-scoring trades. A lot of times when we design the psychology we want to think of the things that really stand out of our audience. So in this case, the specific group was off-the-charts in altruism." "One day in the distant future marketing will be a gentle tap on the shoulder from a very good friend" Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

In this episode, your host Doug Utberg speaks with Joe Schaeppi, CEO and co-founder of Solsten, about the importance of building human-first experiences and using technology to understand people better. Joe explains how adventure-based psychotherapy uses adventure settings and play to gain insights into individuals' psychology. He also talks about Solsten's focus on games as a means of understanding human behavior and promoting cognitive benefits. He emphasizes the accessibility of games and their positive impact compared to passive media consumption.If you want to know more about Joe's work, click HERE.If you're a founder or CEO who is value-focused and puts your people first, please apply to be a guest on the show HERE.

“Show me how you play, and then I'll tell you who you are”, says Joe Schaeppi, CEO and Co-Founder of AI powered studio Solsten. Today, Joe, Alex, and Kishen Patel, the author of “The Infinite Power of Play” in collaboration with our partners at Lightspeed, talk about the use cases of AI in games (#1: Cost and Time Reduction, #2: New Genres of AI Powered Games), what it means to understand not only player behavior but the psychographics of your player demo, and where we actually are in any of this becoming a day to day reality. Are AI NPCs really a game changer? Are using GAN and diffusion models actually more cost effective? What moral obligation do gaming companies have to diagnose and alert players about their well being? That and more when you hit play! *As a bonus, learn what going for the military victory in Civilization really says about you.* This episode is brought to you by Overwolf. Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at overwolf.com.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.

In this episode, Joe Schaeppi explores the concept of designing human-centric experiences and the intersection of AI, design, and technology. He shares his journey toward designing experiences that promote mindfulness and self-knowledge. The conversation goes towards designing human-centric experiences, the challenges of measuring outcomes, the need for community and constructive criticism, the limitations of hyper-personalization, and the importance of understanding the audience and creating meaningful experiences. Moreover, it focuses on the limitations of big data in understanding consciousness, the role of language in shaping thoughts, the role of AI in creativity, and the success of certain games in the gaming industry. The episode also touches on the importance of understanding oneself through psychological assessment and the potential role of AI in self-discovery.Joe Schaeppi Joe is an entrepreneur and leader in the gaming and psychology fields. He co-founded and is CEO of Solsten, a company that integrates psychology and AI to realize the full potential of games. Solsten is pioneering the use of psychology-based AI in games.In addition to leading Solsten, Joe serves as a startup advisor, lending his expertise to help other emerging companies. He is a practicing clinical counselor who specializes in adventure therapy and neuropsychology.He has held several leadership roles in gaming and tech companies including head of UX at Big Fish Games, UX director at MRM // McCann, and co-founder of the startup Epicstoke. This diverse experience has given Joe valuable insights into game design, user experience, psychology, and business strategy.Key Takeaways:The importance of designing human-centric experiences.The challenge of measuring the outcomes of these designs.The significance of understanding the audience and creating the best experience for them.The limitations of using big data to understand subjective experiences and consciousness.The role of language in shaping thoughts and the prevalence of miscommunication.The value of psychological assessment in increasing self-awareness.The potential role of AI in creativity and attention.The importance of community and designing for different psychological groups.The potential paths that can be taken with advancements in machine learning.The potential of acquiring new gamers and the success of certain games like Clash of Clans.Key Topics of this Podcast:00:04:05 - Importance of designing human-centric experiences.00:04:48 - Understanding audience for better experiences.00:12:41 - Design digital experiences for collective consciousness.00:18:02 - Community-scale can dilute meaning.00:22:24 - Gaming is for everyone.00:28:05 - New form of capitalism emerging.00:33:02 - The value of self-awareness.00:38:42 - AI can enhance artistic creativity.00:42:00 - AI can revolutionize music creation.00:50:31 - Behavioral data inform personalized experiences.00:55:38 - Consumers crave immersive narrative experiences.01:04:02 - Context matters in design.01:05:07 - The danger of separating cognition.01:10:13 - AI and machine learning are here to stay.01:15:37 - Cognition is the key to rational behavior.01:20:09 - Biopsychosocial approach in design.01:26:34 - The importance of holistic experience design.01:30:23 - Understanding and harnessing the flow state.01:35:36 - Harnessing technology for human flourishing.01:39:32 - Design can shape the future.Connect with Joe Schaeppi:Twitter: https://twitter.com/joeschaeppi?s=20 Instagram: https://www.instagram.com/joeschaeppi/?hl=en Linkedin: https://www.linkedin.com/in/schaeppi/ Website: https://www.solsten.io/ Connect with This Anthro Life:Instagram: https://www.instagram.com/thisanthrolife/ Facebook: https://www.facebook.com/thisanthrolife LinkedIn: https://www.linkedin.com/company/this-anthro-life-podcast/ This Anthro Life website: https://www.thisanthrolife.org/ Substack blog: https://thisanthrolife.substack.comThis show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5168968/advertisement

In this power-packed episode, Joe Schaeppi shares his secrets of success for business leaders, founders, and innovators. From mastering board meetings to becoming the ultimate hub for innovators, building cultural diversity, nurturing empathy, and cracking the code on tricky interviews, this episode is a goldmine of invaluable insights to sharpen your entrepreneurial skills and propel your company to greater heights. Whether you're an aspiring entrepreneur or a seasoned founder, tune in to level up your game! --- Send in a voice message: https://podcasters.spotify.com/pod/show/deconstructoroffun/message Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support

Companies know how important it is to inherently understand their customers, yet they rely on surveys, testimonials, or customer service calls to gather intel. In reality, language is not the most authentic way to understand humans. Play is. With one of the largest psych databases in the world, Joe Schaeppi, CEO of Solsten, can dive into what it truly means to understand your customer and how Solsten is bridging the audience intelligence gap through the power of gaming. In this episode you'll uncover why you know someone's true self when they are at play.

In Episode 35 of Venture Games, my guest Joe Schaeppi, CEO and Co-Founder at Solsten, discusses the battle for player attention, the power of player psychology in game development, and the future of personalization.

How do you build the perfect teams based on psychological and motivational traits? How do you create those magical teams at different stages of growth of a company? The people who brought you from 0 to 1 may not be the same ones who help you bring the company from 1 to 10. How do you update your human systems while scaling your company? We will deconstruct in this episode those questions with Bastian Bergmann, co-founder at Solsten, using the human psychological lens on teams, processes, and culture. You can find additional resources on the topic with this HBR article written by Bastian and Joe, his co-founder: https://hbr.org/2016/07/a-data-driven-approach-to-group-creativity ---- Thank you to our sponsor! Visit ⁠⁠⁠⁠go.solsten.io⁠⁠⁠⁠ and mention Rise x Play for a demo and receive a free feature, theme, and art style study included with your Navigator purchase, a $20,000 value. Offer valid through 8/31/23. ---- If you enjoyed today's episode make sure to rate it on Spotify, leave a review on Apple Podcasts, or simply share it with a friend. Don't forget to subscribe to Rise and Play: ⁠⁠⁠https://www.riseandplay.io/blog

In today's episode of Category Visionaries, we speak with Joe Schaeppi, CEO and Co-Founder of Solsten, a digital experience optimization platform that's raised $39 Million in funding, about creating incredible human-centered experiences that generate insights way beyond basic demographic descriptions. With an immersive offering to track adaptive behavioral patterns and individual psychology, Solsten provides insights to help companies really understand and better serve the needs of their customers. We also speak about Joe's career path, which has taken him from medical emergencies to world-building game design, the central role of games in the future of generating human-oriented data, why the psychology of online behavior is absolutely critical to good business decisions, and why Joe's vision for Solsten is to ‘index' the entire internet from a psychological perspective. Topics Discussed: Joe's career in building experiences, from the emergency room to game designer and finally to founding Solsten Why static assessments fail to capture the complexity of human behavior, and how Solsten seeks to establish a more flexible approach The critical importance of customer profiles that go way beyond demographic data in driving the business decisions of tomorrow How Joe envision's Solsten as following in Google's footsteps, and “indexing all of the behavior on the internet” Solsten's diverse success profiles, and why Joe is proud of building a multicultural, international team   Favorite book:  Finding My Virginity: The New Autobiography

You know it, you need to drastically pivot your company otherwise it will go bankrupt. So, what do you do, and how? Nicolas Godement, Managing Director at Twin Sails (previously known as Asmodee Digital) shares the exciting transformation journey of a company that started as a board game IP publisher to a PC and console game publisher. When Nicolas joined the company in 2018 to support the CEO, the financials were not good, the team morale was low. How do you start with that? Get the practical steps from Nicolas on how to pivot a company strategy, team, and branding. How do you accompany the teams throughout this uncomfortable phase? Those changes don't happen overnight if you want to them be sustainable. They usually take 2 to 3 years. Are you ready to lead that journey in your company? Thank you to our sponsor! Identify your ideal audience with today's sponsor Solsten to streamline development decisions and get to market faster. Visit ⁠go.solsten.io⁠ and mention Rise x Play for a demo and receive 30% off your first Solsten engagement crafted to your studio's needs. Don't forget to subscribe to Rise and Play: ⁠https://www.riseandplay.io

What is the one thing that the best CEOs do? They manage themselves and their time, above all. It is easy to get distracted by the everyday buzz, people's requests, emergencies, and life in general. How do C-suite and Executives manage their time and life, to make sure they keep the focus on the few important things? Managing your time guarantees a healthier and more fulfilled life. In this episode, Simonetta Lulli (CEO at GameHouse) and Ioana Hreninciuc (CPO at Homa, ex-CEO at Game Analytics) share their Monday routines and tools to ensure they stay on top of things. How do they make time for themselves, to think of the big picture? How do they juggle the demand of personal and professional life? How do they incorporate White Space into their daily routine? You don't need to be a CEO to apply those discipline tools for yourself. But you can learn from successful CEOs! Watch the video here: https://youtu.be/yG2oIWJ74vU Thank you to our sponsor! Identify your ideal audience with today's sponsor Solsten to streamline development decisions and get to market faster. Visit ⁠go.solsten.io⁠ and mention Rise x Play for a demo and receive 30% off your first Solsten engagement crafted to your studio's needs. Don't forget to subscribe to Rise and Play: ⁠https://www.riseandplay.io Don't miss out on episode #33 with Simonetta (How To Break The Bias Of Being A Female CEO): https://spotifyanchor-web.app.link/e/rxweBnk4Lyb

UX design is still a misunderstood field in games. Therefore, it is hard to hire great UX designers who understand games or game designers who deeply understand UX. How do we solve this human and skills puzzle? In this episode, Olga Marushchak, UX Director at King, will deconstruct what makes a great UX designer. Olga will share practical tools on how to hire and identify great UX designers, when you don't have internally the knowledge yourself. She will also prove that it is possible to hire UX designers without a prior experience in games if they demonstrate certain key skills. Last, how do you train your UX designers in games, once you found the One? Olga has been working in Game Dev for almost 14 years and has worked in various gaming companies: AAA, small indie startups, and medium-sized organizations such as Playgendary and Wargaming. To learn more about UX, check out episode #32 What You Did Not Know About UX Thank you to our sponsor! Identify your ideal audience with today's sponsor Solsten to streamline development decisions and get to market faster. Visit ⁠solsten.io/contact-us⁠ and mention Rise x Play for a demo and receive 30% off your first Solsten engagement crafted to your studio's needs. Don't forget to subscribe to Rise and Play: ⁠https://www.riseandplay.io

In this new segment of Rise and Play, I sit down with my business partner Miska Katkoff, CEO at Savage Games, and the founder of Deconstructor of Fun In those episodes, we will share with Miska our reflection thoughts on our leadership work at Savage Games. What can you gain from being more Stoic as a leader? As leaders, we tend to believe that we are responsible for everything that happens around us: company outcomes, actions, and behavior of others. The reality is that we have very little control over what's going on around us. It takes wisdom to know the difference between precisely what we have control over, and what we don't. “Identify what you can change and what you cannot change. Accept the things you cannot change, and have the courage to act on the things you can change.” The only things you can really control are your perception and actions. So, how do you apply this to your day-to-day business and process of decision-making, especially tough decisions? That's what we will cover in this segment today! Watch the full video: https://youtu.be/OyIpv-cEViYhttps://youtu.be/OyIpv-cEViY Thank you to our sponsor! Identify your ideal audience with today's sponsor Solsten to streamline development decisions and get to market faster. Visit solsten.io/contact-us and mention Rise x Play for a demo and receive 30% off your first Solsten engagement crafted to your studio's needs. Don't forget to subscribe to Rise and Play: https://www.riseandplay.io Read more about How to Lead Teams As A Stoic: https://medium.com/ironsource-levelup/leading-teams-as-a-stoic-1-2-d0045dd024d3

Saara Bergström is the COO at Next Games, a Finnish mobile game developer recently acquired by Netflix, known for their successful IP mobile titles such as Stranger Things: Puzzle Tales and The Walking Dead: No Man's Land. Saara has had a close to a 15-year career in advertising, product marketing and public relations. At Next Games, where she has worked for nearly 10 years, she pivoted from CMO to COO last year and started a new journey officially in an operations role. In this episode, we will walk you through Next Games' cultural journey and transformation from its early startup days, to the company's financial restructuring, to going IPO, to becoming a Netflix studio. Thank you to our sponsor! Identify your ideal audience with today's sponsor Solsten to streamline development decisions and get to market faster. Visit solsten.io/contact-us and mention Rise x Play for a demo and receive 30% off your first Solsten engagement crafted to your studio's needs. Don't forget to subscribe to Rise and Play: https://www.riseandplay.io

Carol Miu is the CEO of PeopleFun known for the casual hit game Wordscapes. The company has seen tremendous growth from $100MM in annual revenue in 2018 to over $300MM currently. Carol shares her whole journey from joining the company in 2018 as the product leader on Wordscapes to becoming the CEO. Learn how Carol approached scaling an organization of 17 people to a mature organization of 100+ employees, and how to grow the team leaders in a sustainable way. After all, the leaders of an organization are the most influential people to steer the culture and company results. How do you give the best chances of success and training for your new leaders in the company? Use the EDGE Technique to lead: Explain, Demonstrate, Guide, Enable. How do you ensure that leaders have a manageable number of reports? For a new leader, it should be one report. For an experienced leader, it should be six-seven reports maximum. How are you following those principles? Thank you to our sponsor! Identify your ideal audience with today's sponsor Solsten to streamline development decisions and get to market faster. Visit solsten.io/contact-us and mention Rise x Play for a demo and receive 30% off your first Solsten engagement crafted to your studio's needs. Don't forget to subscribe to Rise and Play: https://www.riseandplay.io

A proven way to build a strong company culture starts from the top, with the leadership. Is this the only way? Today, we discuss with Jussi Tähtinen, CEO and co-founder of Nitro Games, a Finnish mobile mid-core games studio, on how to build a culture bottom-up. How do you start the process when you want to involve your people in reevaluating your culture? How do you define company values bottom-up, and at which stage of the company should you do it? How often should you update you values and culture? Values are not just pretty words on the wall, so how do you turn them into everyday habits of the company life? Identify your ideal audience with today's sponsor Solsten to streamline development decisions and get to market faster. Visit solsten.io/contact-us and mention Rise x Play for a demo and receive 30% off your first Solsten engagement crafted to your studio's needs. Don't forget to subscribe to Rise and Play: https://www.riseandplay.io

I det här avsnittet uppmärksammar jag den Samiska Nationaldagen genom att prata med Evelina Solsten om hennes arbete att sprida kunskap om samisk kultur och renskötsel på sociala medier och då främst på TikTok. Fördomar, rasism och hat mot samer är tyvärr ett stort problem som grundar sig på den koloniala politik Staterna har fört mot samerna samt den enorma okunskap som uppstått till följd av detta. Evelina gör det hon kan för att krossa fördomar och sprida upplysning på ett avslappnat och briljant sätt. Avsnittet sänds i samarbete med Myndigheten för Ungdoms- och Civilsamhällsfrågor och Länsstyrelsen Västerbotten.  Gillar du avsnittet? Dela gärna på sociala medier och skriv en recension, det gör att fler hittar podcasten. Besök min hemsida och följ mig gärna på Instagram och Facebook för alla uppdateringar.  Nästa avsnitt kommer 2/3 Fotograf: Ann Kristin Solsten

The third season of the podcast is in the making!!! I would love to get your feedback and suggestions (2-min survey): https://www.surveylegend.com/s/47al --------------------------------------------------------------------------------------------------------------------------- Devon has always been drawn to building heartfelt experiences that captivate everyday people and result in long-term value. During her 15-year career including working at Big Fish Games and GSN games, she's explored the capabilities of UX research and UX design methods within free-to-play mobile game development, resulting in engagement-boosting gameplay optimizations while supercharging her team's efficiency by aligning the team around the needs of their target audience. Devon is committed to the well-being of players, which is what drew her to Solsten where she's leading the design of services that empower companies to craft solutions that fully resonate with people. In this episode, Devon debunks all the myths and misconceptions about UX: - What is actually UX Design - The limits of designing game experiences based on demographic and group generalizations - Why having a deep understanding of human behavior and psychology is fundamental in UX design - What is the difference between UX Design, UI art, and a UI designer, and why the overused acronym UX/UI is misleading. - When do you need to think about UX? at the very start or at the very end of the design process? - Can we calculate the ROI of UX? I hope you'll have more light on what UX is and how to make better UX-related decisions, after listening to this episode. Find more about Solsten ---------------------------------------------------------------------------------------------------------------------------

Joe Schaeppi, CEO of Solsten (ex-12Traits) is back on the podcast discussing how the top game companies in the industry use advanced audience understanding to acquire and engage their players. Links: Solsten Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Host: Mishka Katkoff Sponsors: Google, ironSource, Appsflyer, PlayerWon, Xsolla --- Send in a voice message: https://anchor.fm/deconstructoroffun/message Support this podcast: https://anchor.fm/deconstructoroffun/support