POPULARITY
Host Devin Becker sits down with Tom Gayner, CEO of Levellr, to dig into what it actually looks like to listen to players at scale, and how to turn the constant stream of feedback from places like Discord and Reddit into usable sentiment signals. Tom breaks down how Levellr gathers and organizes that data, what teams gain when they treat social channels as a living feedback layer, and how different communities or players tend to “slant” the conversation in different ways. They also get practical about workflows (dashboards and reports vs. hands-on collaboration), how to group feedback into meaningful player personas, when proactive outreach makes sense, where social sentiment shines (and where research methods like focus groups still matter), and what the next 3–5 years of player feedback might look like as tools, and player expectations, keep evolving.We'd like to thank Heroic Labs for making this episode possible! Thousands of studios have trusted Heroic Labs to help them focus on their games and not worry about gametech or scaling for success. To learn more and reach out, visit https://heroiclabs.com/?utm_source=Naavik&utm_medium=CPC&utm_campaign=Podcast We'd also like to thank Neon – a merchant of record with customizable webshops optimized for conversion – for making this episode possible! Neon is trusted by some of the biggest names in gaming and can help you sell direct without the typical overhead. To learn more, visit https://www.neonpay.com/?utm_source=naavik If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
This episode covers the Naavik Digest newsletter published on Sunday, May 17th. This week, we conduct a focused case study within the highly competitive Merge-2 subgenre of the casual mobile F2P market, where certain Eastern developers are now consistently out-monetizing their Western counterparts while competing for the same audience pools. You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/the-eastern-playbook-for-dominating-western-audiencesWant to explore working with Naavik? Shoot us a note: https://naavik.co/contact-us/ Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
Most premium games are treated like opening-weekend businesses: if they do not spike, studios cut losses and move on. This episode challenges that instinct. Alexandra Takei, VP of Platform Revenue at Medal, sits down with Ian Fielding, CEO of Super Evil Megacorp, to discuss how studios can build durable premium games, manage back catalogs, and survive as independent AA companies in a market that increasingly punishes the middle.The conversation traces SEMC's evolution from Vainglory and Catalyst Black to its current cross-platform, IP-driven chapter with Teenage Mutant Ninja Turtles: Splintered Fate and Bloodline. Ian explains why SEMC moved away from large-scale PvP free-to-play, how it operates a fully remote mid-size studio across multiple live titles, and why proprietary tech still gives the company an edge. The core case study is TMNT: Splintered Fate, which has grown years after launch through disciplined platform expansion, meaningful DLC, free updates, cross-play, bundles, and smart use of licensed IP. The episode ultimately explores a harder question: what does it take for an independent, multi-project studio to keep games alive, grow audience over time, and avoid betting the company on one giant moonshot?We'd like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
This is the audio version of the Naavik Digest newsletter published on May 10th, 2026. This week, we dive deep into Savvy Games Group, exploring what the Saudi Arabian gaming holding company now owns, how it's performed, and its endgame.You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/inside-saudi-arabias-gaming-empireMeet with Naavik at the Nordic Game 2026: https://naavik.typeform.com/to/Jc5cl7eY Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
In this episode, host Kalie Moore sits down with Julia Palatovska, Co-Founder and CEO of Dorian, to explore one of the most underappreciated shifts in entertainment: the convergence of user-generated content, interactive storytelling, and female-first fandoms. As microdrama consumption explodes globally, Julia argues that the real opportunity isn't just in passive viewing but in turning audiences into creators and stories into interactive, monetizable experiences. She breaks down how Dorian is building a no-code platform that enables creators from cosplayers to webcomic artists, to launch games, iterate in real time, and generate meaningful income through free-to-play mechanics typically reserved for professional studios.They also dive into why most UGC platforms fail to translate creation into commercial success, how Dorian shifted from volume to unit economics, and what it takes to build a true creator marketplace from scratch. Along the way, Julia challenges long-standing assumptions in gaming from the industry's blind spot around women players to the over-indexing on mechanics over narrative and shares why human-made content still outperforms AI in creator-driven ecosystems. The conversation ultimately paints a picture of a new kind of platform: one where the next billion-dollar IP for Gen Z women might not come from a studio, but from a solo creator with a laptop and a deeply engaged fandom.We'd also like to thank Medal.tv for making this episode possible. If you're a PC gamer and want to clip your moments or a studio, publisher, or marketer looking to reach a high-quality gaming audience and get your game in front of the right players, check out all Medal has to offer at https://grow.medal.tv.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.Who's On:Guest - Julia Palatovska: https://www.linkedin.com/in/palatovska/Host - Kalie Moore: https://www.linkedin.com/in/kaliemoore/ Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
This is the audio version of the Naavik Digest newsletter published on May 3rd, 2026. This week, we examine what direction China's gaming giants are taking following the decline of the traditional Anime-Gacha ARPG model.You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/beyond-gacha-why-chinas-gaming-giants-are-pivoting-to-lifestyle-sims Meet with Naavik at the Nordic Game 2026: https://naavik.typeform.com/to/Jc5cl7eY Our most recent AI x Gaming newsletter: https://naavik.substack.com/p/kraftons-radical-ai-transformation Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
In this episode, host Kalie Moore sits down with Terry Lee, CEO of Fusebox Games, to unpack one of the most overlooked but powerful business models in mobile gaming: interactive fiction built on licensed IP. While much of the industry chases scale through mechanics or ads, Fusebox has quietly built a $30M+ business by turning hit TV shows like Love Island into living, evolving games with some of the highest payer conversion rates in mobile. Terry shares how the studio transformed from a one-season-per-year content cycle into a high-frequency content machine, why writing (not tech), is their true competitive moat, and how they've engineered a system where narrative, data, and monetization continuously inform each other in real time.They also explore what makes fandoms move seamlessly between TV and games, how Fusebox approaches community (including its complicated relationship with Reddit), and why the team is expanding beyond romance-driven gameplay into broader storytelling formats with IP like Big Brother and The Traitors. Along the way, Terry offers candid insights on leadership, scaling under pressure, and navigating the role of AI in creative industries - arguing that the real advantage won't come from replacing talent, but from amplifying it.We'd also like to thank modl.ai for making this episode possible! Using a combination of computer vision, reasoning models, and feedback loops, modl:QA+ autonomously explores builds, detects bugs, and generates actionable reports that sync directly with your existing workflows. To learn more, visit modl.ai.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.Who's On:Guest - Terry Lee: https://www.linkedin.com/in/terry-lee-296a089/Host - Kalie Moore: https://www.linkedin.com/in/kaliemoore/ Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.Links Mentioned:https://www.amazon.com/CEO-Sixteen-Lessons-Career-Level/dp/B0G49VV3R8
This is the audio version of the Naavik Digest newsletter published on April 26th, 2026. This week, we dive into Unity's ongoing turnaround, the promise of Vector (its ad platform), and what comes next as AI evolves game development.You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/unitys-ad-driven-turnaroundLet us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
Host Devin Becker sits down with Nicolas Vizioli (Founder of Lemonade) to unpack what “AI coding for UGC in Roblox” actually looks like in practice, ranging from how Lemonade plugs into Roblox workflows to why Roblox is a uniquely interesting target compared to broader “vibe coding” for apps. Nicolas shares early results, where the product is (and isn't) competitive with Roblox's native tools, and how AI-assisted development has changed over the time he's been building in this space. They also zoom out to where AI fits across UGC platforms, what impact it's already having on Roblox creators, and what needs to happen, both technically and culturally, to reach the next phase of AI-powered UGC game development.We'd like to thank Heroic Labs for making this episode possible! Thousands of studios have trusted Heroic Labs to help them focus on their games and not worry about gametech or scaling for success. To learn more and reach out, visit https://heroiclabs.com/?utm_source=Naavik&utm_medium=CPC&utm_campaign=Podcast We'd also like to thank Neon – a merchant of record with customizable webshops optimized for conversion – for making this episode possible! Neon is trusted by some of the biggest names in gaming and can help you sell direct without the typical overhead. To learn more, visit https://www.neonpay.com/?utm_source=naavik If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe
This is the audio version of the Naavik Digest newsletter published on April 19th, 2026. We examine the exploding number of mobile games made with AI, exploring how advances in generative AI and vibe coding are affecting the market and whether these additions are still just “AI slop” games.You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/is-the-era-of-mobile-ai-slop-games-hereSensor Tower's Action & Strategy Report: https://sensortower.com/report/gaming-deep-dive-action-and-strategy?utm_source=naavik&utm_medium=partner&utm_campaign=&utm_content=newsletterNaavik's AI x Gaming newsletter's first issue: https://naavik.substack.com/p/navigating-ais-execution-era-in-gaming Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
It can feel like modern game development competes to ship the best game with the smallest possible team. We constantly hear stories about breakout titles built by a handful of developers, but that narrative is often incomplete. Behind many “tiny teams” sits a much larger layer of co-development, outsourcing, and external support across engineering, art, QA, localization, and more. In this episode, host Alexandra Takei, VP at Medal, sits down with Ninel Anderson, founder and CEO of Devoted Studios, to go under the hood of that hidden layer of game development. The two unpack what co-development actually is, where the line sits between co-dev and outsourcing, and why a risk-averse market has pushed more studios toward fractional resourcing and flexible external partnerships. They also discuss a core misconception in the market: that external partners are mainly about finding cheaper labor, when in reality the real advantage often comes from better pipelines, stronger process design, and access to the right talent globally. Finally, the episode explores how Devoted thinks about staffing and capacity, and why communication training is core to the company's culture.We'd also like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
This is the audio version of the Naavik Digest newsletter published on April 12th, 2026. We dig into the past, present, and future of music games – exploring the nuances of licensing, mobile winners, Fortnite's music evolution, Duolingo's new focus, the upcoming launch of Stage Tour, and more.You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/music-games-and-the-setlist-problem Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
Host Devin Becker sits down with Aaron Bush (Managing Partner & Co-founder of Naavik) for a grounded look at how games are using AI today, separating real production wins from the hype. They map where the industry is right now and then dig into concrete examples across the pipeline: Capcom's ideation and efficiency gains, Pearl Abyss using placeholder assets during development on Crimson Desert, Embark and Nexon's work across experiential data, coding, and voice, and Krafton's experiments with AI co-playable characters and workflow optimization. The conversation also covers the less glamorous (but high-impact) uses like Live Ops content production in mobile (story, levels, art, balance, cutscenes), automated QA like King's AI testing for Candy Crush Saga, rapid prototyping, and the broader tooling layer that's reshaping how games get made.We'd like to thank Medal.tv for making this episode possible. If you're a PC gamer and want to clip your moments or a studio, publisher, or marketer looking to reach a high-quality gaming audience and get your game in front of the right players, check out all Medal has to offer at https://grow.medal.tv.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe
This is the audio version of the Naavik Digest newsletter published on April 5th, 2026. We explore Epic Game's strategic shake-up in the wake of its latest layoffs, including its reorientation on UGC creators, Fortnite's stagnation, the looming Disney IP implementation, and what else may come next.You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/epics-strategic-shake-up Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
In this episode, host Kalie Moore sits down with Stephen Totilo, founder of Game File and a veteran games journalist with over two decades of experience across MTV News, Kotaku, and Axios to unpack how the media landscape around gaming is rapidly evolving. As traditional outlets shrink and more journalists go independent, Stephen shares what it actually looks like to build a sustainable, subscription-based publication and why he chose to bet on himself rather than join another institution. The conversation explores the shift from institutional media power to individual credibility, and how trust, audience relationships, and direct monetization are reshaping journalism in real time - while also raising new challenges for discovery, sustainability, and the next generation of reporters entering the field.Kalie and Stephen also dive into the realities of running an independent media business, from balancing reporting with entrepreneurship to navigating ethical considerations in a world where sources can also be subscribers. They discuss the growing intersection between journalism, the creator economy, and AI, including how Stephen uses AI tools for transcription and translation to unlock stories that would have previously been inaccessible, while also confronting the rise of “AI slop” in pitches and content. The episode closes with practical advice for game developers and PR professionals on how to work with modern media, emphasizing the importance of storytelling, understanding reporter incentives, and building meaningful relationships in an increasingly fragmented media ecosystem.We'd also like to thank modl.ai for making this episode possible! Using a combination of computer vision, reasoning models, and feedback loops, modl:QA+ autonomously explores builds, detects bugs, and generates actionable reports that sync directly with your existing workflows. To learn more, visit modl.ai.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.Who's On:Guest - Stephen Totilo: https://www.linkedin.com/in/stephen-totilo-8208a94/Host - Kalie Moore: https://www.linkedin.com/in/kaliemoore/ Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.Links Mentioned:https://www.gamefile.news/https://www.echomark.com/
This is the audio version of the Naavik Digest newsletter published on March 22nd, 2026. We explore a slightly overlooked area of AI in game development: consumer research. We focus on recent studies aimed at leveraging the vast data within LLMs to replicate human behavior and how we can actually make use of these studies in a practical way. You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/llms-for-games-consumer-research Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
For episode 702 of the BlockHash Podcast, host Brandon Zemp is joined by Luke Barwikowski, Founder of Pixels to talk about Stacked. Stacked is an AI-powered engagement and rewards infrastructure platform that helps game studios increase retention, improve monetization, and introduce sustainable reward systems — without building the entire stack internally.
Host Devin Becker sits down with Sam Aune (Gaming Analyst at Sensor Tower) to break down Sensor Tower's State of Gaming 2026 report, which covers the current mobile, console, and PC gaming landscape. The conversation spans genre-level signals and platform shifts, such as why 4X strategy bucked mobile's downward trend to what's driving PC's growth. Devin and Sam unpack recent outliers and inflection points like how creator-focused hits outperformed AAA, Battlefield 6's comeback, the rising importance of cross-platform parity for shooters, and what GTA 6 could do to the broader “social” game landscape. They close with the biggest observed behavior change from 2025 to 2026 and a grounded look at what State of Gaming 2027 might imply for teams planning for the next cycle.Read the full State of Gaming 2026 report: https://sensortower.com/report/state-of-gaming-2026?utm_source=naavik&utm_medium=partner&utm_campaign=stateofgaming&utm_content=report We'd like to thank Heroic Labs for making this episode possible! Thousands of studios have trusted Heroic Labs to help them focus on their games and not worry about gametech or scaling for success. To learn more and reach out, visit https://heroiclabs.com/?utm_source=Naavik&utm_medium=CPC&utm_campaign=Podcast We'd also like to thank Neon – a merchant of record with customizable webshops optimized for conversion – for making this episode possible! Neon is trusted by some of the biggest names in gaming and can help you sell direct without the typical overhead. To learn more, visit https://www.neonpay.com/?utm_source=naavik If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
This is the audio version of the Naavik Digest newsletter published on March 22nd, 2026. We look into the Korean games giant NCSoft's 70% acquisition in the Berlin-based cash-reward gaming platform JustPlay. We unpack what this deal — the latest in a long string of M&A — might mean for the company's future.You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/ncsofts-200m-bet-on-cash-reward-gamingLet us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
In this special GDC episode, host Kalie Moore sits down with Tiago Correia, the Founder of Save Point, and a longtime operator and investor at the intersection of gaming, media, and technology, to unpack the biggest themes emerging from this year's Game Developers Conference (GDC) in San Francisco. They discuss the current mood across the industry, which remains cautiously optimistic but far from the exuberance of previous years. While AI dominated conversations across the conference, both note that gaming companies appear to be adopting AI more quietly than the broader tech ecosystem, in part because of the close relationship between developers and players. The conversation explores how AI is already lowering the barriers to game creation, enabling solo developers and small teams to build experiences that previously required entire studios.Kalie and Tiago also dive into the growing momentum behind user-generated content platforms like Roblox and Fortnite UEFN, which many see as one of the few clear growth stories in the current market. As traditional studios face longer development cycles and tighter funding conditions, UGC ecosystems are extending the lifespan of games and creating new opportunities for creators and IP holders alike. The episode closes with a candid look at industry sentiment, from lower attendance at GDC to changing expectations from investors, who now want to see traction and community before funding. Despite the challenges, Tiago remains optimistic that AI and new creative tools could unlock an unprecedented wave of independent creators and experimental games in the years ahead.We'd like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.Who's On:Guest - Tiago Correia: https://www.linkedin.com/in/tiagotcorreia/Host - Kalie Moore: https://www.linkedin.com/in/kaliemoore/ Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.Links Mentioned:https://worldbuildersummit.com/https://omea.ai/https://iconicgames.io/https://www.lemonsound.co/https://www.story-kitchen.com/https://www.linkedin.com/in/wilsonkplee/https://www.nbcnews.com/politics/politics-news/poll-majority-voters-say-risks-ai-outweigh-benefits-rcna262196
This is the audio version of the Naavik Digest newsletter published on March 8th, 2026. We take a look at the Japanese publisher Capcom, exploring how it has managed to sustain growth and success for years, and what its future might look like.You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/unpacking-capcoms-win-streak Read our new State of UGC Games report here: https://naavik.co/deep-dives/the-state-of-ugc-games-2026 Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
In this episode, host Kalie Moore talks with Bastian Bergmann, Co-founder & COO of Solsten, about the collision between gaming and branding, and why most companies still don't know how to show up in games without feeling like an ad. With 3B+ people playing worldwide and gaming still capturing only ~5% of global ad spend, Bastian argues the opportunity isn't awareness, it's audience strategy. Kalie and Bastian break down why gaming is the only medium that truly spans every demographic, from Gen Alpha to “silver surfers,” and why brands fail when they lead with stereotypes or build empty “brand worlds” instead of experiences grounded in what players actually want.They also explore why gaming should be treated as a real conversion channel, even if measurement hasn't fully caught up yet, and how platforms like Roblox and UEFN will be pushed toward clearer attribution as more dollars move in. Bastian shares standout examples like The New York Times' games-led subscription growth and Chipotle's Roblox activations that drove real-world sales and loyalty signups. For studios and creators, the takeaway is clear: know your audience deeply, design integrations that are brand-agnostic but partnership-ready, and pitch brands with real segmentation and fit, not vague “access to gamers.” The episode closes with what's next at Solsten: Alaris, an AI tool powered by Solsten's psychological dataset, plus an upcoming API layer aimed at unlocking deeper personalization across games, matchmaking, recommendations, and advertising.We'd like to thank Neon – a global payments and e-commerce platform designed to help game publishers earn more money and gain independence from app stores – for making the episode possible. Neon's DTC platform handles everything from webshops and checkout to global payments, tax, and compliance, with full transparency and all-in pricing. Learn more:https://www.neonpay.com/?utm_source=Naavik-Sponsorship-General&utm_medium=Paid-Sponsorship We'd also like to thank modl.ai for making this episode possible! Using a combination of computer vision, reasoning models, and feedback loops, modl:QA+ autonomously explores builds, detects bugs, and generates actionable reports that sync directly with your existing workflows. To learn more, visit modl.ai.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.Who's On:Guest - Bastian Bergmann: https://www.linkedin.com/in/bergmannbastian/Host - Kalie Moore: https://www.linkedin.com/in/kaliemoore/ Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
This is the audio version of the Naavik Digest newsletter published on March 8th, 2026. We look at Nexon and how the success of ARC Raiders might transform the company's future. Read our new State of UGC Games report here: https://naavik.co/deep-dives/the-state-of-ugc-games-2026 Meet us at GDC 2026 by filling out this short form: https://naavik.typeform.com/to/gVDtj4UO You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/the-arc-raiders-ification-of-nexonLet us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
A new breed of “micro-indie” publisher is emerging: teams that fund sub-$200K games, ship fast, and treat releases like a portfolio. In this episode, host Alexandra Takei, VP at Medal, sits down with Kirill Akimkin, founder of Polden Publishing, to unpack the world of micro indies and discovery. In 2025, they shipped almost 8 games with $800K and plan to ship 20 titles in 2026. Kirill explains that much of their developer pipeline is inbound: a Telegram-led media presence brings developers to them, and that they are more “researchers” than experts, with strict KPIs for a game's release. We discuss their genre strategy, developer strategy, and more.The conversation then turns to discovery, both outside Steam and building towards the Steam algorithm for wishlists. Kirill frames marketing as a repeatable machine: short-form content, creators, and community spikes are used to drive consistent wishlist velocity, which then feeds Steam's surfaces (Discovery Queue, Popular Upcoming, demo visibility, and post-launch recommendations) and the duo discuss case studies of Fish Hunters, Totally Secure Airport (which got 75K+ wishlists in on day), and Final Sentance. They close with questions on where discovery happens, what today's games in micro indies indicate about modern-day gamers' tastes, and the perception of AI in low-budget titles. If you are shipping a PC game on Steam this year, this is a must-listen. We'd like to thank Medal.tv for making this episode possible. If you're a PC gamer and want to clip your moments or a studio, publisher, or marketer looking to reach a high-quality gaming audience and get your game in front of the right players, check out all Medal has to offer at https://grow.medal.tv.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
This is the audio version of the Naavik Digest newsletter published on March 1st, 2026. We provide a snippet of our new deep dive covering all things UGC gaming. We break down the latest performance of leaders like Roblox, Fortnite Creative, Overwolf, and explore other notable trends and companies. You can read the full report here: https://naavik.co/deep-dives/the-state-of-ugc-games-2026 Meet us at GDC 2026 by filling out this short form: https://naavik.typeform.com/to/gVDtj4UO Sensor Tower's State of Gaming report: https://sensortower.com/report/state-of-gaming-2026?utm_source=naavik&utm_medium=partner&utm_campaign=stateofgaming&utm_content=report Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
This is the audio version of the Naavik Digest newsletter published on February 22nd, 2026. We explore how niche subgenres – Block, Sort, and Screw – are reshaping the mobile puzzle market.You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/how-niche-subgenres-are-reshaping-the-mobile-puzzle-marketMeet us at GDC 2026 by filling out this short form: https://naavik.typeform.com/to/gVDtj4UO Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
Medical training is still stuck in the arcade era: expensive, basement-bound simulators and outdated software that rarely capture the real stakes of clinical decision-making. In this episode, host Alexandra Takei, Studio Director at Ruckus Games, sits down with Sam Glassenberg, founder of Level Ex (now part of Relevate Health), to unpack how game developers can modernize healthcare learning by truly embracing the craft of video game design, not “gamification” lipstick. The opportunity and the market here are much bigger than you might assume. Healthcare is a trillion-dollar industry in the US alone, and if you can create products that save the medical system money while also growing the $200B video game industry, that's a win-win. The conversation explores why even mediocre games outperform traditional training (the bar is shockingly low), and how live-ops principles let teams update clinical guidance fast. The pair also discusses who plays these games, and it turns out that it's not only doctors but “normal people” who have found these games on the app store. They go deep on design: mapping real clinical challenges to proven genres (diagnosis as reductive-reasoning puzzles, ventilators as rhythm games), and why domain experts often describe what's hard for residents, not what triggers adrenaline for experts, which is the source of “fun” in games. Finally, Sam breaks down the business: sponsored content by clients like Pfizer and Merck, free-to-play for doctors gameplay, and playable ads. We'd also like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
This is the audio version of the Naavik Digest newsletter published on February 15th, 2026. We explore Turkish game development in 2026, discussing what other countries can learn from its ascent and considerations for its next era.You can read the newsletter (with even more sections and visual detail) here: https://naavik.co/digest/why-turkish-game-development-matters-in-2026/ Meet us at GDC 2026 by filling out this short form: https://naavik.typeform.com/to/gVDtj4UO Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
After a volatile few months across games, tech, and public markets, it's time for a grounded check-in on where the industry actually stands. Host Devin Becker is joined by Aaron Bush (Managing Partner & Co-Founder, Naavik) to unpack the latest signals – from AAA publisher performance and what recent EA earnings suggest for big franchises like Battlefield, to Ubisoft's ongoing restructuring, studio closures, and the push to reframe its future through initiatives like Vantage Studios.Next, they dig into Roblox's continued growth and what its recent results imply, even as age-related scrutiny and safety conversations remain part of the narrative.From there, the discussion widens to the state of the console market: the early momentum around Switch 2 sales, the trajectory of Xbox hardware, and why Sony appears to be holding its ground.Devin and Aaron also look at how transmedia is shaping perception and demand, including Nintendo's recent moves and what releases like an upcoming Mario Galaxy movie – and the surprise success of Iron Lung this month – reveal about IP leverage, audience crossover, and timing.They close with addressing the market whiplash around the reveal of Google DeepMind's Genie 3, and a “buy, sell, or hold” round covering Microsoft, Krafton, AAA vs. AA, and PC gaming to highlight where near-term opportunities and risks may be emerging.We'd like to thank Heroic Labs for making this episode possible! Thousands of studios have trusted Heroic Labs to help them focus on their games and not worry about gametech or scaling for success. To learn more and reach out, visit https://heroiclabs.com/?utm_source=Naavik&utm_medium=CPC&utm_campaign=Podcast If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
This is the audio version of the Naavik Digest newsletter published on February 8th, 2026. We look into Project Genie — Google's experimental AI that generates short, navigable 3D scenes — and explore the possible implications of world models for game engines and developers.You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/square-enix-refutes-and-reframes Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
In this episode, host Kalie Moore talks with David Lee, Co-founder & CEO of Nex, to unpack one of the rarest success stories in modern gaming: launching a new consumer console and winning. In a category dominated for decades by the same three players, Nex broke through by rethinking who gaming hardware is for. Often compared to Wii or Kinect, Nex's real innovation isn't motion-based play alone, but a family-first platform built around physical activity, kid safety, and parental trust. In a down year for console sales, Nex sold over 650,000 units, expanded into thousands of retail stores, and captured meaningful market share by designing specifically for families.The conversation traces Nex's nearly decade-long journey from mobile-first products to a high-stakes pivot into living-room hardware - and the leadership decisions required to make that leap under uncertainty. Kalie and David dig into why most motion-gaming platforms struggled to last, what Nex designed differently for long-term engagement, and how retail, subscriptions, and trusted IP shaped its growth. The episode closes with a look ahead to Nex's 2026 roadmap, from international expansion to connected play designed with strict family controls, and David's long-term vision for what Nex could mean to families ten or twenty years from now.We'd like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.We'd also like to thank Lightspeed Venture Partners for making this episode possible! With its dedicated gaming & interactive media practice, the firm invests from an over $6.5 billion pool of early and growth-stage capital. If you're interested in learning more, go to https://gaming.lsvp.com/.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.Who's On:Guest - David Lee: https://www.linkedin.com/in/davidlkf/Host - Kalie Moore: https://www.linkedin.com/in/kaliemoore/ Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
This is the audio version of the Naavik Digest newsletter published on February 1st, 2026. We dive deep into the “fair” gacha Asian action RPGs to explore the performance of their unique monetization strategy and to see if prioritizing player fairness can lead to significant gains.You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/evaluating-the-fair-gacha-games-experimentLet us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
This is the audio version of the Naavik Digest newsletter published on January 25th, 2026. We examine Square Enix's recent performance, explore what's changed since the last time we checked in on the company, and take a look at its future.You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/square-enix-refutes-and-reframes Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
The PC games “gray market” isn't just a couple of shady websites. It's an economic behavior that exploits regional pricing and promotion timing to siphon revenue away from publishers. In this episode, Our host, Alexandra Takei, Director at Ruckus Games, sits down with Vadim Andreev, CEO of Rokky (and former founder of PlayKey), to unpack how retail-era code resale evolved into today's global key-arbitrage machine.Vadim breaks down two core leak points: regional price arbitrage (buying keys in cheaper markets and reselling in premium ones) and promo stockpiling (buying deep-discount keys during sales, then reselling after discounts end). He argues the damage is material: publishers can lose roughly 20 to 40% of margin to resellers, often without realizing how much of their “regional” volume is being cannibalized elsewhere.The conversation gets practical fast: why region locking is table stakes, how publishers frequently mis-bucket territories (China and New Zealand), and why Steam's price recommendations can lag real exchange rates and taxes. Rokky's pitch is a mix of distribution and defense: API-level checks (IP, identity, purchase limits), a key management dashboard, and pricing/promo optimization to close the gaps attackers exploit. The conversation ends with a discussion about Valve and their role in games distribution and the gray market and what they could do to help mitigate the problem. We'd also like to thank Lightspeed Venture Partners for making this episode possible! With its dedicated gaming & interactive media practice, the firm invests from an over $6.5 billion pool of early and growth-stage capital. If you're interested in learning more, go to https://gaming.lsvp.com/.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
This is the thirty-third episode in the Crypto Hipster's Curtain Calls Series, which includes 3–4-minute clips from Seasons 6-8. This compilation draws upon my conversations with:David Johansson, CEO, co-founder, and Creative Director @ BLOCKLORDS (2/17/2024, Season 6)Tomer Pascal, CEO and co-founder @ OwnPlay (5/5/2024, Season 7)Timothy Tello, CEO and founder @ 3thix (3/8/2025, Season 8)Ilman Shazhaev, CEO and founder @ Dizzaract (3/9/2025, Season 8)Daniel Anthony, head of Developer Relations @ ZKcandy (3/16/2025, Season 8)
This is the audio version of the Naavik Digest newsletter published on January 18th, 2026. We look back at the mobile Match-3 and Merge genres in 2025, exploring what succeeded, what top performers do differently, and what might be important in the future.You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/what-leading-match-3-and-merge-games-do-differentlyLet us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe
The direct-to-consumer (D2C) model is expanding beyond traditional webshops and into the world of user-generated content (UGC), especially on PC and console. In this episode, host Devin Becker is joined by Liam Wiltshire, General Manager at Tebex, to explore how the evolution of private servers, mods, and community-run experiences is shaping new monetization strategies. Liam shares the origin story of Tebex and its integration within the broader Overwolf ecosystem, highlighting how D2C strategies for games like Minecraft, Rust, and Ark differ fundamentally from those in mobile gaming.The conversation covers the nuances of player relationships in D2C models, including the absence of platform payment rails and notification systems, and how that impacts engagement and monetization design. Devin and Liam also dig into emerging e-commerce strategies such as loyalty systems and upsells, and how Tebex is bringing these tools to individual creators and modders. The episode concludes with a look at industry shifts from regulatory changes to evolving platform policies, and how studios can future-proof their monetization strategies as D2C continues to grow across platforms.We'd like to thank Heroic Labs for making this episode possible! Thousands of studios have trusted Heroic Labs to help them focus on their games and not worry about gametech or scaling for success. To learn more and reach out, visit https://heroiclabs.com/?utm_source=Naavik&utm_medium=CPC&utm_campaign=Podcast If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
In this episode, host Kalie Moore talks with Dmitri M. Johnson and Mike Goldberg, Co-founders of Story Kitchen, the studio behind major game-to-screen adaptations spanning Sonic the Hedgehog, Tomb Raider, Streets of Rage, and more. We explore how transmedia is evolving in a UGC-first world, where players don't just consume IP, they shape it, and why Roblox worlds are starting to look less like “games” and more like living franchises.The conversation dives into what actually makes a game adaptable (and when it shouldn't be touched), how Story Kitchen stays aligned with developers and communities, and why they don't chase heat even when a title is exploding. Dmitri and Mike also unpack Story Kitchen's producer-first business model, the realities of timing and greenlight power in Hollywood, and what UGC creators should focus on if they ever want their worlds to travel beyond the platform.We'd like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.We'd also like to thank Lightspeed Venture Partners for making this episode possible! With its dedicated gaming & interactive media practice, the firm invests from an over $6.5 billion pool of early and growth-stage capital. If you're interested in learning more, go to https://gaming.lsvp.com/.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.Who's On:GuestsDmitri M. Johnson: https://www.linkedin.com/in/dmj619/Michael Lawrence Goldberg: https://www.linkedin.com/in/mikelgoldberg/Host - Kalie Moore: https://www.linkedin.com/in/kaliemoore/ Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
Is it possible to build a Web3 game that's actually fun—and not just hype? Kam Punia, founder and CEO of Pixion Games, joins us to break down exactly how he's doing it with Fableborne. In a world full of bots, overfunded flops, and quick token grabs, Kam shares the gritty reality of building something that lasts.From killing 5 games before getting to one that truly clicks, to building a 400,000-strong player community without spending a cent, Kam reveals how Pixion is changing the rules of Web3 gaming. We talk community building, real KPIs, what VCs got wrong, and how his team is turning power (literally) into progress.If you're into gaming, Web3, or just love stories of underdogs doing things the right way, this episode is a must-listen.⏱️ Key Learnings with Timestamps[00:02:00] Kam's background and entry into the gaming industry.[00:03:00] The vision behind Pixion Games and Fableborne.[00:05:00] The three-stage playtesting process and why five games were killed.[00:06:00] How Fableborne mixes base building and ARPG mechanics.[00:09:00] Why most Web3 games failed: chasing tokens, not gameplay.[00:11:00] Misaligned incentives between VCs and builders in 2021–2022.[00:16:00] Lessons from launching Yu-Gi-Oh! in Europe: community-first strategies.[00:19:00] Building real community: no NFTs, no token talk for 2 years.[00:22:00] What makes the Power token different in Fableborne's ecosystem.[00:27:00] The #1 mistake Web3 game studios make.[00:30:00] When we'll see a “Silksong” level hit in Web3—and why it's close.[00:33:00] Fableborne's 2026 global launch plan and broader ecosystem goals.[00:35:00] What Kam would do differently if starting again.[00:36:00] Key metrics and roadmap for Pixion in 2026.[00:37:00] Kam's final ask: builders, partners, and talent—get in touch.
In this interview, Regina from Bitcoin.com News sits down with Jiho, co-founder of Sky Mavis (the team behind Axie Infinity and Ronin), to talk about the next chapter of Web3 gaming and how Ronin could become a mass-market crypto chain—especially in places like the Philippines and Argentina.Jiho shares his origin story from CryptoKitties to Axie, the underrated early decisions that shaped Web3 gaming, and the biggest lessons from building through multiple market cycles.We cover:- Why Ronin aims to be the best chain for everyday crypto users- Jiho's early Web3 journey and the rise of Axie Infinity- What he'd do differently if building Axie again today- The long-term identity of Ronin as a full gaming ecosystem- The Ronin Wallet QRPH integration and real-world crypto payments in PH- Common mistakes new Web3 game studios keep repeating- Retention strategies that actually work (quests, battle passes, app tokens)- What blockchain gaming looks like once mass adoption hits- Jiho's message to Web3 gamers 10 years from now- Updates on Axie MMO: Atia's Legacy and upcoming playtestsIf you're bullish on blockchain gaming, community-driven economies, and real crypto utility, this one's for you.Chapters:00:00 Introduction to Ronin and Web3 Gaming03:04 The Evolution of Axie Infinity05:48 Building a Gaming Ecosystem on Ronin08:56 Retention Strategies in Web3 Gaming11:59 The Future of Web3 Gaming and Community Engagement#AxieInfinity #RoninNetwork #Web3Gaming
Gamers spend thousands on in-game items like Fortnite skins—but they can't resell them. In this interview, Oliver Moroni, Head of Business Development & Partnerships at OpenSea, explains why Web3 changes that through true digital ownership, open marketplaces, and a growing player-creator economy.We talk about:Why Web3 gaming lets players buy, own, and sell digital itemsHow OpenSea evolved beyond NFTs into tokens and multi-chain tradingThe most promising Web3 gaming use cases: skins, in-game tokens, TCGs, and RWAsWhether NFTs are really “dead” or just in a market cycleHow OpenSea rebuilds trust and protects users from scamsThe future of digital ownership and what traditional gamers aren't ready for yetIf you're curious how Web3 will reshape gaming, this conversation is for you.00:00 The Promise of Web3 and Digital Ownership04:09 OpenSea's Unique Position in the NFT Market07:51 The Future of Gaming and NFTs11:54 Navigating the NFT Market: Challenges and Opportunities16:04 Building Trust in the NFT Space20:02 The Future of Digital Ownership: Bridging Digital and Physical#Web3Gaming #OpenSea #NFTGaming
For episode 661 of the BlockHash Podcast, host Brandon Zemp is joined by Kam Punia, Founder and CEO of Pixion Games, the London based studio behind Fableborne and the $POWER ecosystem. He has more than a decade of experience in the games industry, including leadership roles at Konami where he helped drive Yu Gi Oh across digital, trading card and retail channels in Europe. Before starting Pixion Games, Kam scaled major gaming IP across digital and physical formats and later built a studio focused on fast session, skill based mobile titles. Under his leadership Pixion has raised funding, shipped multiple products, and hired talent from Riot, Blizzard, King and Ubisoft.
Send us a textPlayers were trading digital loot under trees in MMOs (Massively Multiplayer Online games) long before NFTs existed. That single image sets the tone for this conversation with Rudy Koch, cofounder of Mythical Games and veteran of Call of Duty and World of Warcraft, as we unpack what truly drives Web3 gaming forward: behavior, not buzzwords. We talk about how blockchain formalizes a desire that's been in games for decades and why the path to mass adoption starts with joy, fairness, and social connection, not a chain logo.We dig into the hardest problems builders face right now: user acquisition, player liquidity, and the messaging split between crypto diehards and the mainstream. Rudy explains why “market the fun, not the tech” is more than a slogan, and how platforms with built-in audiences change the calculus. Telegram emerges as the surprise winner, offering scale, a growing dev ecosystem, and browser-native access that lets teams ship fast, learn faster, and avoid million-dollar dead ends. We connect that trend to what's already proven in Asia with chat-first game ecosystems, and why Reddit, X, and WhatsApp are poised to become the next distribution rails.AI shows up as leverage on two fronts. Inside the studio, it compresses content pipelines and boosts prototyping speed for small teams. Inside the game, it acts like a tireless live ops producer, learning what each player loves and crafting hyper-personalized events, challenges, and offers that keep sessions fresh without relying on brute-force grind. The result is a practical playbook: pick platforms that grant liquidity, translate technology into clear player benefits, build community roles that matter, and iterate toward an experience that solves a real need.If this conversation helped you see the space with fresh eyes, follow the show, share it with a friend who loves games, and leave a quick five-star review so more builders can find it.This episode was recorded through a Descript call on November 20, 2025. Read the blog article and show notes here: https://webdrie.net/how-web3-telegram-and-ai-are-rewiring-gaming-growth..........................................................................
Generative AI has made major leaps since we last explored its use in game QA, and this episode dives into how that progress is reshaping the field. Host Devin Becker is joined again by Christoffer Holmgård and Julian Togelius, co-founders of modl.ai, to unpack how recent advances in computer vision and agent behavior are enabling fully no-code QA testing workflows. We discuss the shift from traditional code-integrated systems to screen-seeing, input-driving AI agents, and the technical breakthroughs that finally made this approach viable. The conversation also explores the types of bugs and edge cases this new method catches, and the surprising ways it differs from prior tools.The conversion also goes deeper into what this shift means for studios. Julian and Christoffer highlight how QA roles are evolving when testers can direct powerful AI agents without needing engineering resources. They also examine the line between automation and augmentation, arguing for the enduring value of human testers while outlining where AI can dramatically improve speed, coverage, and reporting. From auto-generating reproduction steps to fitting into broader ecosystems of AI coworkers, this episode offers a grounded, forward-looking take on how AI is transforming QA from the inside out.Previous episode with Modl.ai: https://naavik.co/podcast/ai-powered-quality-assurance/We'd like to thank Heroic Labs for making this episode possible! Thousands of studios have trusted Heroic Labs to help them focus on their games and not worry about gametech or scaling for success. To learn more and reach out, visit https://heroiclabs.com/?utm_source=Naavik&utm_medium=CPC&utm_campaign=Podcast We'd also like to thank Neon – a merchant of record with customizable webshops optimized for conversion – for making this episode possible! Neon is trusted by some of the biggest names in gaming and can help you sell direct without the typical overhead. To learn more, visit https://www.neonpay.com/?utm_source=naavik If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe
World models are rapidly becoming AI's next frontier, and in this episode we break down why. Host, Alexandra Takei, Director at Ruckus Games, sits down with Pim de Witte, founder of General Intuition and Medal, to explore how billions of gameplay videos can power a new class of embodied agents. Pim explains the fundamental gap between language models, which describe the world, and world models, which simulate the world, capturing how objects and agents move, react, and evolve in space and time. The conversation digs into why video games are an ideal training ground, including but not limited to consistent first-person perspectives, action labels (if you design your data set that way), and optical fidelity that platforms like YouTube can't provide.Pim walks through General Intuition's technical approach, why cross-game training unlocks more human-like behavior, and the specific limitations still unsolved, such as multiplayer consistency, long-horizon coherence, and the cost of large-scale inference. They explore what studios can expect from embodied agents: bots trained on human behavior that they hope to be tunable by designers and ideal for developers who want to embrace and build around this tech to either develop new game genres or make it a bedrock of their production process. If you are interested in learning about a company with a unique approach to world models and embodied agents, this is a must-listen to close out 2025. We'd like to thank Lysto for making this episode possible! Lysto is revolutionizing how game development teams collect and act on real player feedback with its AI-powered playtesting insights. Learn more about how you can get bias-free feedback at https://lysto.gg/?utm_source=naavik&utm_medium=podcast&utm_campaign=adIf you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe
On this episode, host David Taylor dives into one of the most eventful stretches the Fortnite Creative / UEFN ecosystem has seen in months. Epic has rolled out a wave of major updates — from monetization changes to discovery shifts — and today we unpack what they mean for creators, studios, and the future of the platform.David is joined by two fantastic guests. Chad Mustard, COO of JOGO Studios, returns to the show after another breakout year as one of the top 10 developers on Fortnite by total plays. Chad brings a studio-level perspective on building hit experiences, navigating updates, and scaling inside a fast-evolving ecosystem. He's joined by Jon Jungemann, better known as SleightedSloth, a leading creator in the Tycoon genre and one of the most thoughtful voices on systems design, monetization, and the economics of UEFN.Together, the group breaks down the rise of Steal the Brainrot and what that breakout moment signals for developers — from production trends to player behavior to what “success” looks like in today's marketplace. They also explore the wave of M&A activity beginning to emerge inside Fortnite Creative and what kinds of deals are actually happening behind the scenes.From there, the conversation shifts to the biggest structural changes Epic has introduced: in-island item sales (and why they might be the single biggest unlock for creators to date), the rollout of UA Rewards and Paid Campaigns, and the latest adjustments to Discovery. We dig into how these tools reshape studio strategy, how developers are adapting their designs, and what all of this means for long-term sustainability on the platform.We'd like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.We'd also like to thank modl.ai for making this episode possible! Using a combination of computer vision, reasoning models, and feedback loops, modl:QA+ autonomously explores builds, detects bugs, and generates actionable reports that sync directly with your existing workflows. To learn more, simply visit https://www.modl.ai/.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
In this conversation, Peter and Paul discuss the innovative landscape of Web3 gaming, focusing on PixelCab Games' approach to building engaging mini-games for blockchain communities. They explore the integration of blockchain technology in gaming, the mechanics behind their upcoming NFT project, the Arcadians, and the unique Recycler feature designed to enhance liquidity and user experience. Paul shares his journey from accounting to game development, emphasizing the importance of accessibility and simplicity in onboarding new users to the Web3 space.TakeawaysWeb3 gaming is a promising application of blockchain technology.PixelCab Games focuses on creating mini-games for community engagement.The studio has built numerous games for various blockchain projects.Their games are designed to be mobile-friendly and browser-based.Blockchain integration is aimed at enhancing user experience, not complicating it.The Arcadians project includes a treasury managed for capital protection and income generation.Innovative features like the Recycler aim to provide liquidity for NFT holders.Paul transitioned from accounting to game development driven by a passion for gaming.Accessibility and simplicity are key to onboarding users into Web3 gaming.The future of gaming lies in small, highly replayable games rather than AAA titles.Chapters00:00 Introduction to Web3 Gaming and PixelCab Games02:49 Building Mini Games for the Community06:09 Blockchain Integration in Gaming09:01 The Arcadians: Mechanics and Treasury Management11:55 Innovative NFT Solutions: The Recycler15:04 Transitioning from Accounting to Game Development18:07 The Future of Web3 GamingDISCLAIMER: This content is for informational and educational purposes only and is not financial, investment, or legal advice. I am not affiliated with, nor compensated by, the project discussed—no tokens, payments, or incentives received. I do not hold a stake in the project, including private or future allocations. All views are my own, based on public information. Always do your own research and consult a licensed advisor before investing. Crypto investments carry high risk, and past performance is no guarantee of future results. I am not responsible for any decisions you make based on this content.
What happens when autobattlers fail to monetize? We pull Arto Huhta into the cast and chat about Telegram's pseudo-WeChat ambitions. Eric releases a distrack on Game Designer's obsessed social spaces, and Phil wants more blood from psychologists' nonsensical F2P "choice overload." Chris enleashes a model-meets-UGC experiment: a three-algorithm simulation that shows how recommendation systems distort consumer welfare and creator inequality. We discuss: How Arto sees the split between economy design, product management, and classical economics (hint: it's not what you think) Pets as permanent progression, and the design logic behind Nonstop Knight's monetization turnaround Why creator inequality explodes under bad reinforcement A brewing debate on regulation that is just getting started... Chapters 00:00 Journey to London: A Game Developer's Path 00:49 The Role of Economy Design in Gaming 01:20 From Academia to Game Development: Bridging the Gap 03:16 Experimentation in Game Design: Lessons Learned 05:22 The Intersection of Game Design and Economics 10:07 Understanding Game Development Roles 11:00 Monetization Strategies in Game Design 11:55 The Evolution of Publishing Models 12:42 Transitioning to Web 3: New Challenges 13:54 The Economics of Game Spending 18:27 Introduction to Game Economist Cast 19:06 Current Gaming Trends and Preferences 20:51 Game Modes and Player Engagement 22:03 The Future of Game Monetization 27:33 The Social Hub Experiment in Fighting Games 28:26 Street Fighter VI and Social Interaction 30:28 The Rise of HTML5 Games on Platforms 32:37 The Trend of Casual Games in Tech Companies 34:42 Telegram Games: A New Frontier 37:21 Challenges in Game Discovery on Telegram 38:52 User Engagement and Retention in Web3 Gaming 39:43 Consumer Welfare and Content Creation Dynamics 43:04 The Impact of Algorithms on User Experience 49:31 Heterogeneous Goods and Their Effects on Engagement 57:35 The Impact of Algorithms on Content Quality 59:04 Understanding Algorithmic Risks and User Retention 01:00:16 Exploring Algorithm Design in Gaming Platforms 01:01:54 The Role of User Choice in Content Discovery 01:04:29 The Future of Pricing Strategies in Free-to-Play Games 01:08:10 The Debate on Standardization and Market Forces Chapters (00:00:00) - The Cost of Free Speech(00:00:49) - Game of Connors Cast(00:01:16) - Meet Free-To-Play Designer Phil Rubin(00:02:43) - The Art of Being a Game Economist(00:03:59) - How to Get Out of Your Job(00:05:22) - Are You More of an Economist or a Designer?(00:07:51) - Candy Crush: Experimentation and Optimization(00:10:07) - Ex-Monetization Manager at King Publishing(00:12:30) - Have We Overreacted to Free-To-Play?(00:15:17) - Half-Off and the Price(00:18:27) - How To Make a Slop slideshow(00:18:56) - What Have You Been Playing?(00:20:35) - Clash Royale: The Future of Content(00:23:55) - How To Play Hearthstone With Re-rolling(00:25:59) - 2K XO: A Hardcore Fighting Game(00:29:37) - Fortnite vs. Monster Hunter: The Social Hub(00:30:29) - Are We Ready for Content in the Future?(00:34:24) - Facebook vs Instagram: What's The Difference?(00:34:57) - Telegram's plans for games(00:36:22) - How Telegram Could Make Games More Profitable(00:43:15) - The Probability of Encountering a Good(00:44:28) - Anatomy of Facebook's algorithm(00:49:53) - The Gini coefficient of content creators profit(00:54:30) - Measuring the social network's heterogeneous goods(00:58:58) - The Mix of Algorithms and Churn(01:01:07) - Do Algorithm Designers Care About Producer GENIE?(01:01:55) - What Should Roblox Do About Popularity?(01:03:51) - Too Much Choice in Online Content(01:05:56) - Is There Choice Overload in Mobile Games?(01:06:49) - What about discounts on hard currency purchases?(01:07:46) - Free-To-Play: Quantity Based Discounts(01:11:11) - USB 2.0: Standardization(01:12:11) - Roblox: Arto on UGC(01:13:27) - GIM economist cast episode 44
Pushing the boundaries of what's possible in gaming often means embracing unproven technologies and building in the fog of innovation. In this episode, host Devin Becker is joined by Marco van den Heuvel, co-founder of Beam, to explore what it means to operate at the bleeding edge of gaming infrastructure. Marco shares the origins of Beam and its evolution into a gaming-focused ecosystem built around frontier tech that includes blockchain, AI, and beyond. The episode covers how Beam is navigating past the noise to uncover the practical, long-term opportunities these technologies can offer game developers and players alike.The discussion also unpacks how AI fits into Beam's broader vision, the future of esports from a tech-powered perspective, and what it will take for blockchain to hit the hype cycle “plateau of productivity.” Devin and Marco dig into the real hurdles in tech adoption, from developer onboarding to ecosystem incentives, while also speculating on what might lie ahead from AR to brain-computer interfaces. If you're interested in where the games industry might be headed next and how to prepare for it, this episode offers a grounded look at the intersection of emerging tech and gaming.We'd like to thank Heroic Labs for making this episode possible! Thousands of studios have trusted Heroic Labs to help them focus on their games and not worry about gametech or scaling for success. To learn more and reach out, visit https://heroiclabs.com/?utm_source=Naavik&utm_medium=CPC&utm_campaign=Podcast We'd also like to thank Neon – a merchant of record with customizable webshops optimized for conversion – for making this episode possible! Neon is trusted by some of the biggest names in gaming and can help you sell direct without the typical overhead. To learn more, visit https://www.neonpay.com/?utm_source=naavik If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
EVE Online is one of the longest-standing MMOs of all time, celebrating its 22nd anniversary since its launch in 2003. In this episode, host Alexandra Takei, Director at Ruckus Games, sits down with CCP Games' CEO Hilmar Petursson to unpack how the Icelandic studio still maintains one of gaming's most complex live worlds, a single universe that has generated over $1B in lifetime revenue and 25 million players. Hilmar walks through CCP's four eras: the pre-Steam founding years, the Steam transition, Pearl Abyss's acquisition, and the studio today, revealing how an original team of thirty developers pioneered player-driven economies, massive social coordination, and a forever game. The conversation then turns to EVE Frontier, CCP's new blockchain-powered spin-off built on the Sui network. Hilmar explains why he believes blockchain is the next natural step in EVE's evolution, not as a trend, but as a means to true player ownership and another step in the direction of a forever game: persistence that is independent of the company, its servers, and its original creators.The episode closes on the state of the industry today from Hilmar's perspective – why attention and discovery are gaming's hardest problems and how developers can learn from EVE's social design to build long-lasting worlds.We'd also like to thank Lysto for making this episode possible! Lysto is revolutionizing how game development teams collect and act on real player feedback with its AI-powered playtesting insights. Learn more about how you can get bias-free feedback at https://lysto.gg/?utm_source=naavik&utm_medium=podcast&utm_campaign=adIf you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.