Podcasts about thetilt

In this video, Sean talks about how quickly can you make YouTube your job? ****** ⚡️The #1 YouTube & Video Marketing Online Event!

A very special episode where Joe and Robert review their content and marketing predictions from the previous year. Do they make the grade? You need to judge for yourself. TikTok will be banned. Netflix will merge with another streaming platform. LinkedIn will rise to the top. First party data will rule. AI dominates. Google uses AI detector. Content acquisitions on the rise. Recession will be localized to tech only. Cryptopunks and Bored Apes double. Apple will introduce a headset. This week's sponsor: Why do all that marketing if you can't close the business? Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you're freed up to focus on what really matters: your customers.  Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today.  ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

A special 400th episode of This Old Marketing. And yes, the boys are getting up there! Joe and Robert discuss AI announcements by the US President and Microsoft (launching of Copilot), as well as Google integrating AI into search. For AI to work well, it needs to be working from a correct set of information. Is that the case or should we be worried? Elon holds a company meeting and talks about X doing almost everything. It's too bad that Apple and Google have a head start in this area. And Disney buys out the rest of Hulu. Good thing? Regardless, Disney is having operational challenges. Rants and raves include Joe's new website, IP addresses and Omnicom buying Flywheel. This week's links: Biden Signs AI Order Microsoft Launches Copilot Elon's Company Meeting about the Everything App Disney to Buy Rest of Hulu What the Heck is Disney's Problem? Joe Pulizzi's Website IP Addresses Aren't the Answer Omnicom Buys Flywheel This week's sponsor: Why do all that marketing if you can't close the business? Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you're freed up to focus on what really matters: your customers.  Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today.  ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

Breaking news as X year-over-year numbers plummet. Can the Elon-run social media site recover? Meta, and more specifically Instagram, is being sued by 33 states. The charge? That the company repeatedly misled the public about the dangers of being on their platform. Joe and Robert discuss the sad truth: Meta puts profits (and addiction) ahead of the future of America. Done and done. And finally, new research suggests that trust in media is at an all-time low (and getting worse by the minute). But there is an opportunity. Rants and raves include the B2B creator, TikTok launches an event, and new DC funding for local news. This week's links: X Usage Plummets Meta Instagram Being Sued Media Confidence in the US at a Low DC Lawmakers Introduce Local News Bill Marketing Needs More Marketing The B2B Creator Opportunity TikTok Events OEF Night at the Races This week's sponsor: Why do all that marketing if you can't close the business? Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you're freed up to focus on what really matters: your customers.  Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today.  ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

This week the all-knowing Elon announced their "everyone gets charged a dollar" plan. Musk made this sound like it was a "bots" move. Joe and Robert know it's something completely different. Tucker Carlson makes his well-telegraphed move to media company (we called this). What can creators and marketers learn from the move? And marketers are as tense as ever. Is this temporary or just stating the obvious? Rants and raves include a bit of Shakespeare, following by Google and Taylor Swift. This week's links: X Charges One Dollar Tucker Carlson Media Company Marketers Going Mental Google's New Gating Move OEF Night at the Races This week's sponsor: Why do all that marketing if you can't close the business? Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you're freed up to focus on what really matters: your customers.  Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today.  ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

The boys ramp up the show talking about Kendall Jenner's new AI chatbot Billie, brought to you by Meta. Scary? Yes. More to come? Absolutely. Social media sites have been making changes for years that are hurting traffic to media and brand sites. The latest data will bring chills to your web analytics manager. At the same time, X is making some ridiculous moves, including rolling out a new "advertising" program, discouraging links in posts, and barring Linda Yaccarino from any more speaking events. And finally, is Ryan Reynolds responsible for the Taylor Swift/Travis Kelce hookup? Find out the truth today. Rants and raves include more on the writers' and actor's strike and a fresh take from Joe on the movie "Dumb Money". This week's sponsors: Why do all that marketing if you can't close the business? Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you're freed up to focus on what really matters: your customers.  Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today.  ----- This episode is sponsored by Streamyard. StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard's a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount.  ----- This week's links: The Kendall Jenner Chatbot Social Media Referrals Going to the Dumpster X Rolls Out New Ad Format Musk Hates Outside Links X CEO Out at Conferences Ryan Reynolds and Taylor Swift Writers' and Actors' Strike Update Dumb Money Soundtrack Eddie Bauer Changes Logo Robert Rose Book Deal ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

The boys are back in real-time talking all things X, Google's podcast moves, and how to drive subscriptions. X CEO Linda Yaccarino does the company no favors with her interview at Vox's CODE conference. Ads are down. Usage is down. The only thing that can save X might be Linda's couch pants. Google podcasts is no more. Alphabet decides to cancel the podcast player and move resources over to YouTube. Good move? And new research is out about who exactly is paying for subscriptions these days. What works and what doesn't? Rants and raves include US student debt and the end of the writers' strike. This week's sponsor: Why do all that marketing if you can't close the business? Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you're freed up to focus on what really matters: your customers.  Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today.  This week's links: Linda Yaccarino at CODE conference Google Podcasts All Dead YouTube Launches Subscriber Tools Paying for News Research MrBeast Spends $120 million on Videos US Student Debt Problems Writers' Strike Details ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

A special Content Marketing World week episode where Joe and Robert break down their talks from the big event.  Robert goes indepth on content marketing's evolution into, just, marketing. Or is it vice versa? Joe goes through 20+ points about how a content marketer can make the transition to full-time content creator (as a business). The boys also entertain a question from Paris (in a van) from Australia. Finally...Joe and Robert make a big announcement. ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

Can anyone save the media business? Joe and Robert discuss the downfall of big media and where the opportunities are for content marketers and creators. Elon is pivoting X/Twitter to subscription only. Incredibly smart or inherently stupid? Scribe Media is not dead (as reported). Good news? And Google plays with politics and Taylor Swift. Rants and raves include Robert's new book (link below) and how we need to buy differently from creators. This week's links: Elon Musk and Subscription Hollywood Giants Slim Down Scribe Is Alive Google to Require AI Disclosure Taylor Swift's Google Easter Egg Robert's Book Content Marketing Strategy ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

Is Quibi finally dead? Maybe...but the bigger issue is the "right sizing" of the streaming business as a whole. Valuations and investment continue to go lower. The DOJ's trial against Google begins this week. Will anything stand or will Google continue to shake the regulators? And Amazon decides to kill their periodicals business, putting more media companies and creators out of business. Who's at fault? Rants and raves include the greatest pass in Cleveland history, the Apple iPhone 15 announcement, and CAA selling to Pinault. ----- This episode is sponsored by Streamyard. StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard's a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount.  ----- This week's links: Quibi Dies a Final Death The DOJ Case Against Google Amazon Kills the Periodical Greatest Pass in Cleveland History Apple Carbon Neutral Video CAA Sells Majority Stake ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.  

Disney, NY Times and CNN are among dozens of major media companies blocking access to ChatGPT. Is this the right move or completely short sighted? Joe and Robert think the latter. At the same time, OpenAI launches their new enterprise product. And Gannett (and others) backtracks on their usage of automated news writing. Is this the right decision? Rants and raves include LinkedIn's new verification partnership with Clear and Charter's problem with Disney. This week's links: ChatGPT Blocked by Media Companies ChatGPT Enterprise Launches Gannett and Others Pull AI Writing LinkedIn Verification Disney/Charter Bundle ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.  

A very special episode of This Old Marketing where Joe and Robert take questions from LinkedIn. The boys answer such questions as: Which marketing trend died out faster than expected, and which one will come back? Which company/organization is doing content best today? Other than AI, what the next thing in content marketing? If you had to start over from scratch - no network, connections, favors, etc... and you had $10K to build a cash flow positive business making six figures within one year, what would you do and how would you do it? If you weren't on your own - Which business would you go to work for, and why?   Thanks to everyone who submitted questions. You can see all the LinkedIn questions here. ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

The marketing and advertising recession continues on per a WPP earnings report. Is there an end in site? Will 2024 be better? The boys discuss. Yuga Labs fights with Opensea about crypto revenues. Who is right? And...will crypto winter ever end? Threads web version is "finally" here. Is it too little too late? And finally, Elon scraps blocking in Twitter X. Does it really matter anymore? Rants and raves include the ongoing writers' strike saga and the musical, Six. This week's links: WPP Lowers Guidance Bored Ape Fights with Opensea Threads On the Web Musk Removes X/Twitter Blocking Writers Strike Update Six: The Musical ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

What do marketers and creators do about all the fake content? Joe and Robert discuss a slew of AI-generated books, while an 80s horror film that never actually happened goes viral on TikTok. And does Google care about your content as they employ more AI in their searches? The boys discuss a few ways to make sure your content continues to be found. Rants and raves include a gender disparity documentary and a content marketing salary survey. This week's links: AI-Generated Books Are Fakes Why Goodreads and Amazon Are Becoming Dumpster Fires Zephotha the Fake Movie on TikTok The SEO Apocalypse with Rand Fishkin This Changes Everything Documentary Content Marketing Salary Survey ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

Big news this week as PENN sells Barstool Sports back to David Portnoy and (in an obvious move) partners with ESPN to create ESPN-branded sportsbooks around the country. Could this be the end of civilization as we know it? In other news, the "Apple buying Disney" frenzy continues. Joe and Robert argue about it for 10 minutes and both thinks they won the argument. Spotify and NPR are killing off podcasts. Is the a good business move or a lack of long-term thinking? And Kai Cenat creates a mob in New York City. Should Kai have known better? In rants and raves, Joe raves about the Barbie movie while Robert rants about media's coverage of the recent Zoom news. ----- This episode is sponsored by Streamyard. StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard's a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount.  ----- This week's links: Disney Sale to Apple? Disney Beats Estimates The Barstool/Penn/ESPN deal on Twitter ESPN, PENN Strike Agreement Why Publishers Are Reducing Podcasts Kai Cenat and New York ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

This week Joe and Robert discuss how every piece of content created has "at least" a little bit of AI in it. Meta blocks news links in Canada. Is this a negotiation tactic or a sign of things to come? The movie Sound of Freedom continues to defy box office expectations. Is this because of a novel marketing approach or something different? In rants and raves, Joe discusses a new content marketing game from Baseball Reference, while Robert talks about Joe. This week's links: Lulu Acquires The Tilt and Creator Economy Expo Created By AI Warning The AI Gartner Hype Cycle Stanford Scientists Find that ChatGPT Is Getting Stupider Meta Starts Blocking News Sites in Canada Sound of Freedom Marketing Sound of Freedom: The Full Story Immaculate Grid Baseball ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.  

The boys go in-depth discussing the Twitter move to X. What's the future of Twitter X and is there a future at all? What does this mean for Threads? Could there be a deal to bring the two together? Rants and raves include the battle for CMS and Marketing AI Institute. This week's links: Twitter Rebrands as X The Tranformation to the Everything App Threads Unraveling? Don't Count Out Threads Vox Media Halts CMS Marketing AI Conference ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

This week we cover breaking news from McGraw-Hill Education. MHE made the decision last week to kill their business book division. What does this mean for new business books and the future of business publishing? Elon announces more problems at Twitter, including the fact that they keep losing money AND are cash negative. At the same time, Threads engagement goes down. Does the initial data tell us anything about what will happen to Baby Zuckerberg? And advertising continues to plummet. When will we hit the bottom? Rants and raves include the writer and actor strike and a must-listen-to AI podcast. This week's links: Twitter Cash Negative Threads Engagement Down Advertising Continues to Plummet Mo Gawdat/Prof G Podcast ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

Disney CEO Bob Iger received an extension to stay as CEO until the end of 2026. Joe believes this is just enough time to sell the company to Apple (of course). Robert and Joe discuss what it will take to make that happen. Threads starts laying out advertising guidelines, but should they even do it? Joe says no and Robert says wait. Finally, the Morning Brew talks about what makes media success, but most of all, the advantages for content marketing are clear. Rants and raves include Aretha Franklin's will and the new Star Trek series. ----- This episode is sponsored by Streamyard. StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard's a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount.  ----- This week's links: Analyst Expects Disney to Sell Threads to Launch Branded Content Meta Is Pitching Threads Advertising Morning Brew Breakdown Aretha's Will Disaster ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

The big news of the week is Meta's launch of Twitter-competitor Threads in the United States. Is this finally the Twitter killer we were looking for, or just another also ran? In other news, Snap continues to impress with its new subscription product. Could the company finally have found a paid social model that works? Rants and raves includes Margot Robbie and Barbie with a side of advertising rant from Robert. This week's links: Meta's Threads Launches Twitter Backtracks on Logging In Unverified Restrictions on Twitter Tweetdeck for Blue Check Only? Snapchat+ for the Win Advertising Waste Margot Goes Barbie All the Time ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

A #ThisOldMarketing mid-year special episode where Joe and Robert cover what marketers and content creators should be paying attention to, including: Creating Too Much Content (and not enough activation) AI in Content Taking Your Email Newsletter Seriously What Is the Website? The Video Strategy The Job Market Print Is Back Here Come the Acquisitions ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

In this episode of #ThisOldMarketing, Twitter goes on a brand safety publicity tour, but it won't help their advertising sales.  Mark Zuckerberg and Elon Musk trade threats about an actual cage fight. If it happens, Joe is putting is money on the Zuck. Robert likes Elon's "walrus" play. TikTok is booming with TikTok coins. Who knew? InBev continues to chase mistakes as it just wants to create "beer for everyone." Rants and raves include the US Open and the continuing saga at Reddit. This week's links: Twitter & Brand Safety The Elon/Zuck Cage Fight TikTok Coins AB InBev Troubles Reddit & the Protest ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

Could it be that the future of the US will get their news from TikTok? Robert and Joe discuss how this can go down a dark, lonely path for many. Google News announces (yet again) that it will launch soon (very soon!). And the creator-friendly site known as Twitter is opening up a flawed advertising model for a handful of people that will pay pennies on the dollar. Rants and raves include the Arnold documentary and the rented land crisis at Reddit. This week's links: Cleveland Browns New Logo Fewer People Getting News, But More from TikTok Google Finally Launches News Product Twitter's New Creator Advertising Program The Arnold Documentary on Netflix The Reddit Crisis ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

Joe Pulizzi is the godfather of content marketing, having first mentioned the term in 2001. A serial entrepreneur, he's the founder of Content Marketing Institute and Content Marketing World as well as The Tilt and the Creator Economy Expo. We discussed as much of Joe's work as we could fit into a half-hour episode this week on the On Brand Podcast.  About Joe Pulizzi Joe Pulizzi is the founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die. He has two weekly podcasts, the motivational Content Inc. podcast, and the content news and analysis show This Old Marketing with Robert Rose. His foundation, The Orange Effect, delivers speech therapy and technology services to over 350 children in 35 states. Joe and his family live in Cleveland, Ohio. Episode Highlights Events are back! Kind of ... "I'm a connoisseur of events," Joe began. We discussed how events are back but not completely. "Full travel budgets are not there yet. People have kind of forgotten about events." But they shouldn't ... Creating super fans. "A content marketing organization is set up like a media company—you need two things. You need an amazing online presence and an in-person event. Look at Salesforce and Hubspot. Look at Adobe. Look at Red Bull! They all have in-person events. When people connect at your events you create super fans for your brand." What did Joe learn from writing a mystery novel? After selling CMI, Joe took a sabbatical and ultimately tackled an exciting new challenge—writing the mystery novel The Will to Die. What did it teach Joe? "First, everything needs to be entertaining—even B2B. Second, it's okay to play your hits." As marketers, we often think that once a blog post is written on a certain topic it's time to put it away. However, like a rock musician on tour, we need to remember to revisit our hits. What brand has made Joe smile recently? "That one's easy—The Savannah Bananas. I love everything they do—it all makes me smile." To learn more, go to joepulizzi.com, TheTilt.com, and CEX.events. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Big news of the week is the PGA tour merging with the Saudi-backed LIV tour. Joe and Robert talk about what this means for brands in the future. Apple launches the Vision Pro. Will there be a long-term market for the product? Rumors again surface about Apple buying Disney. Is this even close to being possible? And Elon announces that Twitter's subscribers can me moved off-platform. Rants and raves include ChatGPT-5 and Tucker Carlson. ----- This episode is sponsored by Streamyard. StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard's a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount.  ----- This week's links: PGA/LIV Merger Apple Launches Vision Pro Disney/Apple Rumors Twitter to Launch Subscriber Offer? ChatGPT-5 Tucker Carlson's New Twitter Show ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.  

In this episode of #ThisOldMarketing, Joe and Robert talk about the 22-word statement from the creators of AI. Simply put, we are in big trouble. WPP launches a content engine with Nvidia that will make the production of ads quicker and easier because of AI. I know...everything we always wanted. Elon continues to push Twitter over the edge, including a big middle-finger to the EU's Disinformation Code of Practice, and the formal outsourcing of their ad unit. And finally, does purpose-driven content have a place with "everybody" brands today? Rants and raves include a fan moment at the Indy 500 and the hope that Peloton has righted the ship. This week's links: AI Could Destroy Humanity WPP Building AI Content Engine Elon Drops Moderation Twitter Outsources Ads Twitter Worth One-Third Less Purpose-Driven Marketing Peloton's New Brand Move Indy 500 Champ Goes Fans First ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

In this episode, Elon goes full Murdoch, trying to build Twitter into the next Fox News. Advertising continues to plummet for media companies and creators. How long will this ad recession last? There are rumors that Meta will announce a Twitter competitor any time now. Joe and Robert believe this is false news. And TikTok sues Montana in the goofball move of the year (by Montana, not TikTok). Rants and raves include the creator economy middle class and 71 percent of CMOs want more marketing tech budget. This week's links: Musk Moves in on Murdoch Advertising Is in a Recession Instagram to Release Twitter Competitor? TikTok Sues Montana Marketers Want More Budget [Research] The Creator Economy Middle Class ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

The battle for AI continues...this time on the Hill. Sam Altman testified to Congress, doing his best Harrison Ford impression (you'll get the reference after listening). The writers' strike continues, and now includes generative AI at the center. And there is a new product coming out that could solve the copyright battle. Podcasting ads are going gangbusters, while Google is about the change the face of search (maybe). Rants and raves include the Daily Dracula and a lesson about advertising from Dotdash Meredith. This week's links: Sam Altman Takes the Hill Copyright and the Writers' Strike A New Copyright Savior?  Podcasting Ad Growth New Google Search DotDash Meredith's New Advertising Model ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

The next great online battle is that over trust. We are seeing this play out in front of us, first with the news of Tucker Carlson moving from Fox to Twitter, then Elon's "trust nothing" decree, and then as millions flood to follow MrBeast. Google and Microsoft go to battle over AI advertising products that aren't ready for market yet. Rants and raves include Berkshire Hathaway's annual letter and Salesforce's pivot to AI. This week's sponsor is Streamyard. StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. And they make it easy to brand and customize your videos inside the studio before you even go live. Get Streamyard today! This week's links: Tucker Carlson to Twitter Elon Musk and Trust Nothing MrBeast Increases Followers by 20 Million in a Day MSFT to Monetize Chat and AI Google's Generative AI Search Ads Berkshire's Annual Letter to Investors Salesforce Pivots to AI ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

For only the fourth time in history, Joe and Robert record a live episode face-to-face. Creator Economy Expo (CEX) 2023 brought content creators from all over the world together between May 1st and 3rd. The boys do a complete roundup of the latest creator economy research, as well as an overview of the keynotes at CEX, all inside the Evergreen Podcast Networks studio at CEX. This week's links: 2023 Creator Economy Research from The Tilt Creator Economy Expo ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

Big media news this week as multiple big name personalities get let go, plus Buzzfeed News decides to shutter its news division. Twitter's verification system is, frankly, all over the place. Elon cannot keep a decision for more than 24 hours at this point. ChatGPT announces new privacy options you didn't even know was a problem. Is AI and content making more or less sense these days? Rants and raves include AI consumer research and a mea culpa from Robert and his take on Bud Light's marketing. This week's stories: Buzzfeed News Closure Twitter's Botched Verification ChatGPT's Privacy Settings AI Consumer Survey Bud Light Fires Marketing Execs ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.  

Elon is back in the news, announcing that Twitter will now report directly into X corp. Is this the X everything app plan or a way to hide expenses? A Drake song goes viral that wasn't really Drake. Joe and Robert discuss the impact of AI parodies from music to text (and what we should expect). Spotify goes non-exclusive with Gimlet. Was this a planned or surprise move? And a new Deloitte survey shows that video games now top the content chart. What other changes in content consumption are ahead? Rants and raves include the movie Air and how B2B content marketing needs to step up. This week's articles: Twitter Now X Corp Could Elon Turn a Profit Soon? AI Drake Goes Viral Spotify and Gimlet Video Games Top Content Charts B2B Content Marketing Needs to Bold Up ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

Bytedance, the owner of TikTok, puts big money behind their Instagram/Pinterest clone called Lemon8. Pushing for a May launch in the states, Lemon8 is going directly after Instagram (and perhaps the US government). Will it succeed in an already crowded social media field? Bud Light gets hate mail from Kid Rock. Is that a good or bad thing? And AI continues to be the leading story in the world of marketing. When will the hurting stop? In rants and raves, Joe raves about a Lin-Manuel Miranda clip, while Robert rants about Twitter (again). This week's sponsor is Streamyard. StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. And they make it easy to brand and customize your videos inside the studio before you even go live. Get Streamyard today! This week's links: A Lemon8 Overview Lemon8 Gets Big Downloads Bud Light Backlash Hank Green Is Scared of AI Can AI Defame You? Lin-Manuel Miranda/John Kander Clip on Colbert Twitter's Checkmark Blues ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

In this very special episode of This Old Marketing, Joe and Robert go back and forth each sharing the five best decisions they made over their careers that helped them build a loyal audience. While some are no brainers, a few of these will surprise you. We hope you enjoy this very special episode of This Old Marketing. ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

This week, the boys analyze the surprise announcement from Substack about how they want their customers to also be investors. Is this an innovative or inclusionary move, or a sign that the Substack business model is suffering? Some big hitters move against the proliferation of AI. Good move or too late? Twitter and Meta are both going full-out "verified" and want money from their creators. Is this a necessary evil or something we should ignore? Rants and raves include a prison marathon and an AI rant from Robert. This week's links: Invest with Substack Is Substack Crazy or Evil? Social Media Goes Paid Route US Ad Forecast Cut Again Musk and Others Call for Stop to AI Everyone Is an AI Expert San Quentin Marathon ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.  

Oh boy is TikTok in the news this week. Now more than 150 million Americans use TikTok on a regular basis. The US government believes this is a security risk for multiple reasons. But most people aren't talking about the #1 reason (we discuss this). Streaming is down from its lofty levels. Will it continue to dip? We think it might. Is there a new streaming model on the way? And social media is going the way of the DM. What does this mean for marketers? In rants and raves, Joe raves about Rand Fishkin's ChatGPT rant while Robert rants (again) about zero-party data. This week's links: TikTok to 150M Map of States Banning TikTok TikTok Gears Up for Congress Streaming Slowdown Social Media and the DM Zero-Party Data Rant YouTube and Podcasts Rand's ChatGPT Rant ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

This week, TikTok is back in the news with an ultimatum from Biden's camp. The SVB collapse takes center stage, and Joe and Robert go into the weeds discussing it. Will Meta be the next AOL? We think the news is overblown. ChatGPT-4 is released and the world turns on its axis. And then there is Ryan Reynolds, who sells Mint Mobile for $1.3 billion, an entirely marketing-driven feet. How did he do it? Let's discuss. In rants and raves, Joe comments about content creation and patience while Robert raves about HBO's "The Last of Us." This week's links: TikTok Ultimatum SVB Collapse Meta? The Next AOL? ChatGPT-4 Released T-Mobile Buys Mint from Reynolds and Team ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

TikTok is all over the news again. This time, a bipartisan committee has come up with a bill for Biden to ban TikTok. But not just that. It will give executive powers to ban pretty much anything that they "deem" a security risk. Joe and Robert believe this bill goes too far. In other news, Medium makes a "meh" announcement about Mastodon, while this week just about every major tech company launched an AI product. Oh...and tech pub Wired wrote a manifesto for using AI. And it's not bad. Rants and raves include easybib.com and living life without regrets. This week's sponsor is Streamyard. StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. And they make it easy to brand and customize your videos inside the studio before you even go live. Get Streamyard today! This week's links: US TikTok Ban Detail Medium and Mastodon Microsoft's AI Integration Salesforce's New Einstein Hubspot Chatspot Wired's Guidelines for Using AI OpenAI Criticism No Regrets ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

The godfather is back for the special #ThisOldMarketing 365 reunion show. In this episode the boys break down Meta's new verified subscription program. Could it be that they say good things about Facebook for the first time ever? Substack hits two million paid subscriptions. Is this important for creators? Bing continues to get all the news with its ongoing issues with AI. Could marketing be the answer? And...we bring brack our "Musky Scent" series and talk about Elon's next move. Finally...will TikTok finally go bye bye? This week's links: Meta's Verified Substack 2 Million Microsoft and Bing's AI Twitter Keeps Breaking Twitter Lays Off More Jack Launches Twitter Alternative TikTok Be Banned? In Praise of Brand Newsletters ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.Subscribe to Robert Rose's newsletter at Experience Advisors.

I'm not a fan of focusing on your passion as the core of a content business. Most times, it simply doesn't work. But...sometimes it does. In this episode, we break down Jay Baer's new tequila content business and how he succeeded around his passion. This episode is sponsored by Lulu.com Think about the most respected and trustworthy leaders in your industry. I bet they've published a book. Whether you already have content prepared or you're starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu's ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep creative control, customer data, and 100% of your profits. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

With Joe on another sabbatical, Robert hosts the amazing Paul Roetzer, the world's foremost expert on marketing and AI content. Robert asks Paul the following: 1. How do you think the development of AI-based search affects brands willingness to make content available to search engines? Will people start putting more of their content behind a gate? 2. From a content and marketing perspective – where are you most BULLISH, and where are you most CONCERNED about the impact AI is likely to have in the short and medium term? 3. I'm going to come back to the question that I asked at MarketingProfs, which is – do you think MarketingAI becomes an OS in the Marketing Department?  In other words you Buy Microsoft AI or Amazon AI and it powers your email analytics, headline writing, copywriting, and first-party data pattern matching… OR… Do you think that suite solutions are more likely to just include whatever flavor of AI they buuild into their applications? 4. What are some of the developments in Marketing Artificial Intelligence that we're NOT talking about? You posted a very interesting thing on Social Media on the assembly and creation of video (https://research.runwayml.com/gen1)- Talk a bit about this development and what ELSE are we NOT talking about that we should be. This week's link: AI Concens at Bing and Google MAICON - The Marketing AI Conference Paul's Book - Marketing Artificial Intelligence ***** Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.  

It took over 12 years for Hadestown, the musical, to go from initial production to a Broadway musical, where it ultimately won the Tony awards for best musical of the year in 2019. This is a lesson that content entrepreneurs need to hear. This episode is sponsored by Lulu.com Think about the most respected and trustworthy leaders in your industry. I bet they've published a book. Whether you already have content prepared or you're starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu's ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep creative control, customer data, and 100% of your profits. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

In this episode, Time and Taboola team up (is that Timeboola?) for a new eCommerce experiment. Is eCommerce the new sponsorship for publishers? The disinformation war is over. Disinformation won. And AI content is changing the business model for creators and the fight for search. Does this open a real opportunity for those who have audiences? Is AI content just a race to the bottom? In rants and raves, Joe loves this new research out about reading fiction, while Robert's viral post on the comma goes, well, viral. This week's links: Time/Taboola Deal The Disinformation War Is Over Content Creators Concerned Over AI Content Buzzfeed AI and the Death of Content Reading Fiction Makes You a Better Person Robert's Comma Post on LinkedIn Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

For Lizzo's new album, she created 170 songs, but only published 12. In this episode, we talk about how Lizzo is making the correct editorial decisions, and so should you. This episode is sponsored by Lulu.com Think about the most respected and trustworthy leaders in your industry. I bet they've published a book. Whether you already have content prepared or you're starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu's ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep creative control, customer data, and 100% of your profits. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

In this very special episode of This Old Marketing, Joe and Robert break down the good, the bad and the ugly for social media platforms in 2023 and beyond, including Facebook, Instagram, TikTok, LinkedIn, Twitter and more. This week's sponsor is Streamyard. StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. And they make it easy to brand and customize your videos inside the studio before you even go live. Get Streamyard today! Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

So many content creators develop and promote regular sponsorships...with minimal to no luck. Today I talk about another angle on the limited-inventory sponsorship model and why it may be the answer for you. This episode is sponsored by Lulu.com Think about the most respected and trustworthy leaders in your industry. I bet they've published a book. Whether you already have content prepared or you're starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu's ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep creative control, customer data, and 100% of your profits. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

More ChatGPT news this week, as Microsoft works to integrate the AI tool into Bing, while Buzzfeed's stock soars as the company announces their new work process that includes ChatGPT. It's earnings time, as Spotify and Meta both announce...and bounce. What's Spotify's new podcast plan? Can Meta make a comeback? And the boys get bullish on LinkedIn, as their newsletter plan jumps 10x in the past year. Rants and raves includes MrBeast and streaming competition. This week's story links: Super Bowl Ad Preview MSFT Integrates AI into Bing Buzzfeed Announces ChatGPT Play Spotify's Earnings Meta's Stock Soars LinkedIn's Big Newsletter Play Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

This friday is the last day to save $500 at Creator Economy Expo. Register here and save an extra $100 by using coupon code TOM. This week the boys discuss a breaking story about OpenAI and Kenya. The memes are everywhere. Spotify is laying off six percent of its workforce. Are they signaling something about a podcast bear market we should know about? The DOJ is coming down hard on Google. Are they five years too late? Rants and raves include the story behind the media layoffs, and more on Joe's LinkedIn experiment. This week's story links: OpenAI and Kenyan Workers Spotify Layoffs Google's Antitrust Lawsuit More Media Layoffs Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

The past few weeks have been everything ChatGPT and AI. Joe and Robert cover multiple AI lawsuits, as well as Microsoft's $10 billion dollar bet on OpenAI. JPMorgan forgets to do major due diligence in its content marketing purchase, while Parler seems to be saying bye bye. In "musky scent" Elon has a garage sale. Oh...and the boys are still arguing about the definition of content marketing. This week's links: AI Copyright Lawsuit Getty Art Lawsuit MSFT's Bet on OpenAI JPMorgan's Frank Failure Parler Layoffs Twitter Garage Sale Twitter Debt Payments Brand Publishing vs. Content Marketing Musk Inspires Layoffs Higher Headcount Bad at Twitter --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

In this very special This Old Marketing episode, Joe and Robert peel back the curtain and talk about their business models. What's working? What's changed? What's next? What can you learn? The gents hold nothing back in this very special episode. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.