Podcasts about creator economy expo

Join Dots Oyebolu as he talks to Joe Pulizzi, founder of The Tilt and pioneer of content marketing. In their conversation, Joe shares insights into the evolving landscape of content marketing, drawing from his extensive experience and success in the field.Key Takeaways:(01:09) Joe Pulizzi's extensive background in content marketing and the founding of Content Marketing Institute.(08:45) Slow adoption of content marketing by large companies and the concept of marketing departments being profitable on their own.(12:37) Embracing a media company mindset enables brands to rapidly build audiences by acquiring existing popular blogs or media entities.(17:58) Breaking even as a content entrepreneur is a long-term investment .(25:51) The need for marketers to focus on fewer content distribution channels to excel.(29:22) Auditing existing content for optimization opportunities.(34:35) Email subscribers as a key marketing KPI.(37:43) The impending impact of AI on marketing and content creation.(40:23) The future of marketing and the potential for rapid advancements.Resources Mentioned:Joe Pulizzi -https://www.linkedin.com/in/joepulizzi/The Tilt | LinkedIn -https://www.linkedin.com/company/the-tilt-news/The Tilt | Website -https://www.thetilt.com/Creator Economy Expo -https://cex.events/Insightful Links:https://www.impactplus.com/blog/annual-content-marketing-strategyhttps://businessesgrow.com/2022/05/23/10-ideas-about-the-future-of-content-marketing/https://www.searchenginejournal.com/why-its-time-to-reinvent-and-future-proof-your-approach-to-content-marketing/490953/#closehttps://blog.hubspot.com/marketing/future-content-marketinghttps://aicontentfy.com/en/blog/role-of-artificial-intelligence-in-future-of-content-marketingThanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Here's everything you need to know to quit your current corporate position and start a content business. My wife and I (and an amazing group of people) started Content Marketing World in 2011. This is the first year the event is not in Cleveland. I'm a bit sad about this move, but I totally get it. It's so much easier to attract international travelers to a location like DC (direct flights in many cases). That said, I'm a Cleveland homer and want CLE to succeed (which is why our new event, Creator Economy Expo, will be in Cleveland in May). Instead of doing the same old “here's how to be great at content marketing” speech, I decided to do something completely different. Over the past 12 months, I've been approached by so many marketers looking to leave the corporate world and start their own content businesses. I figure there will be many of these people at CMW as well. So, that's my speech: The Blueprint on How to Quit Your Marketing Job. Here's a running list I put together on how to quit your marketing job and start a content business. 1. Don't quit your job until you've starting the process of quitting your job (see below). 2. Most fail. You need to know that. Half won't make it five years. 3. Those that do make it (as content creators) are incredibly happy (only two percent regret the decision). 4. First thing's first: Nail your story. Being a generalist doesn't work. What's your expertise? What will you be known for? 5. Think about: Who your specific audience will be? What will you send them? What do you want them to achieve? 6. Focus on something you can be amazing at and forget the rest. 7. Start before you quit: find the story, start your newsletter (maybe a website as well), build out your presence on LinkedIn. Be great at one platform. 8. If you have proprietary processes with your company (that don't belong to the company) save them on a personal drive. 9. Write down your goals and review them often. What do you see this becoming? How will you measure success? 10. Talk to your family. When you start a business, everyone is involved (like it or not). 11. Put aside at least six months of expenses. 12. Find a good accountant and lawyer. 13. Begin the process of lowering your expenses. Things like going to one car or ending one or two streaming services. 14. Actually start the legal side of the business (LLC?). You can do this before you quit. 15. Separate your accounting and finances now. Get a business credit card. 16. What will you do about insurance? 17. Check the agreement you have with your current company. What can you do with a business while you are still working a day job? 18. Make three lists: Mentors (people who've done it - successfully or not) to set up coffee meetings. Contacts (who can help refer business to you in the future) and Future Clients (who can help support your business financially in the future). Keep these lists fresh. 19. Generate revenue before you leave your job. The quicker to revenue the more likelihood for success. 20. When you are a month or so out (but make sure you are ready) have a conversation with your boss. "I love working here...but I'd like to start my own business in the future." Your goal, if possible, is for your current company to be your first customer. 21. Build your internal network at your company now. Odds are your first job will come via someone at your current company. The more internal champions the better. 22. The most successful content creators who leave a "real" job have many ways they generate revenue. The more the better. Top five are consulting, books, online courses and workshops, affiliate marketing and sponsorship. This episode is sponsored by Lulu.com If making money with your content seems like an uphill battle, I have good news. The 2023 Content Entrepreneur Research is out: Books are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has never been easier. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive the first chapter of my new book for free.

Big news this week as we have sold The Tilt and Creator Economy Expo to our partners at Lulu. My role is changing a bit, and I'm excited to announce a new book services business that's important for content creators. Listen in for the details! This episode is sponsored by Lulu.com 37% of creators surveyed by The Tilt this year said that one of the top 3 most profitable ways to monetize their content is with a book. Turning your best performing content into a printed book with Lulu has never been easier. Lulu's ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive the first chapter of my new book for free.

Ever wondered how a content marketing guru can successfully become a bestselling mystery author? Join us as Joe Pulizzi shares his invaluable insights on leveraging content, securing long-term reach, and nurturing author communities, and get ready to unlock your own creative potential!Joe Pulizzi's Links:Joe's book: https://www.joepulizzi.com/the-will-to-die/Creator Economy Expo: https://cex.events/The Tilt: https://www.thetilt.com/Join Ream, the subscription platform by fiction authors for fiction authors: https://reamstories.com/Join our community of 2900+ subscription authors: https://www.facebook.com/groups/subscriptionsforauthorsRead the Subscriptions for Authors book for free: https://subscriptionsforauthors.com/Join the waitlist for the Six-Figure Subscription Author Accelerator: https://learn.subscriptionsforauthors.com/subscriptions-for-authors-acceleratorYou can also find the episode transcripts here: https://subscriptionsforauthors.com/podcasthome#41 Episode Outline:0:00:00 Introduction0:02:09 Writing a Fiction Novel After Selling Your Company0:08:28 Leveraging Content Marketing as a Valuable Asset0:21:41 Securing Long-Term Reach: Safeguarding Content Strategy with Email Marketing0:25:24 Nurturing Author Communities: Strategies for Building Strong Bonds0:30:51 Streamlining Success: Focusing on Key Priorities for Authors' Content Strategy0:35:57 Mastering the Art of Minimum Viable Audience & Planning for the Inevitable Exit0:41:19 ConclusionABOUT SUBSCRIPTIONS FOR AUTHORS:We are the premier community to learn about making money from subscriptions as an author. We have this weekly podcast, our Facebook Group with thousands of fellow authors, and a newsletter where we are committed to having the best free educational resources and networking for authors looking to break into this exciting new publishing model.ABOUT REAM:Ream is a platform that helps authors make money with subscriptions. Think of us like Patreon built for fiction authors by fiction authors.The platform allows writers to build communities around their stories and charge a monthly fee that rewards their super fans with connection and access.You can join Ream and start making money from subscriptions on the only platform built by authors for authors: https://reamstories.com/Thank you so much for listening to this podcast! Always feel free to reach out to the team at contact@ream.ink. Happy writing everyone :)

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop content marketer Dylan Redekop sits down with Joe Pulizzi of The Tilt Media. Joe is considered the "godfather" of content marketing, founding Content Marketing Institute in 2007 and selling it 9 years later. In addition to writing a number of content marketing books, he's founded The Tilt Media, a growing newsletter & education business, along with its own live event: the Creator Economy Expo. Joe has been in the media game for a long time and has a lot of lessons to share. In this episode, Dylan & Joe discuss… How to make a newsletter model successful for your business How to leverage the "Subscriber Hierarchy" Why most operators should only focus on ONE platform    10 different ways to monetize a media business  Why right now is the best time ever to build a content or media business  and so much more! Other Links Mentioned Joe Pulizzi on Twitter Joe Pulizzi on LinkedIn Dylan on Twitter Content Inc. Podcast This Old Marketing Podcast

We've been talking a lot about brand lately on the show. Recent episodes featuring Patrick Hanlon and Rick Ray have centered all of us, brands and creators, agencies and vendors alike … we've become centered on telling a brand story. But we can't leave it at that. We have to put that brand story into action. I happened to be in the audience at CEX, the Creator Economy Expo, in Cleveland last month, to see Jay Acunzo speak. He's formerly with ESPN, Google, HubSpot and a few other places. He's a content guy and a podcaster (subscribe to his show Unthinkable) so I wanted to see what he had to say. His talk on podcasting at CEX was that perfect explanation of how to take a brand story and put it into action. So I asked Jay to come on the show and talk about that, not just from a podcasting perspective but for any creator, or brand for that matter. The essence of what I took away from his talk is that as content creators, we don't need to worry about being the best or the biggest. We only need to worry about being our audience's favorite.  Today on Winfluence, we're going to dig into Jay's approach to building great content and find out from him how we can do just that with our brand and our content. In doing so, we're going to move from our brand story, to actual storytelling that drives our execution.  Get out your notebooks and pens, gang. This one is going to be a note-taker.   This episode of Winfluence is presented by CIPIO.ai. We help brands solve a couple of big problems. We also have free solutions for creators you need to know about.  For the brands out there, what CIPIO.ai does best is source authentic and high-performing user-generated content you can use to fuel your paid, owned, earned and shared content strategies. UGC performs better. We help you get as much of it as you want. If you also want those users to post the UGC on their channels to become influential voices for your brand, our software helps make that happen, too.  For you creators, when you authenticate into CIPIO.ai's platform, we have a free media kit you can use to market your influence, content and channels to brands. You can customize it, then pop out a PDF or a web version to share. You can even create different versions for different clients on the fly. We also have an incredible referral program that pays you 20% commission on the first year's revenue from any brand you refer to CIPIO.ai.  You can learn more at CIPIO.ai. And if you'd like to set up a call with me to personally show you the platform and how it can benefit you and your brand, jump over to jasonfalls.co/cipio, fill out that form and we'll set up some time to talk.  CIPIO.ai - We're building a Community Commerce Marketing Super App that has something in it for you and your business. Come see us.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Joe Pulizzi is the godfather of content marketing, having first mentioned the term in 2001. A serial entrepreneur, he's the founder of Content Marketing Institute and Content Marketing World as well as The Tilt and the Creator Economy Expo. We discussed as much of Joe's work as we could fit into a half-hour episode this week on the On Brand Podcast.  About Joe Pulizzi Joe Pulizzi is the founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die. He has two weekly podcasts, the motivational Content Inc. podcast, and the content news and analysis show This Old Marketing with Robert Rose. His foundation, The Orange Effect, delivers speech therapy and technology services to over 350 children in 35 states. Joe and his family live in Cleveland, Ohio. Episode Highlights Events are back! Kind of ... "I'm a connoisseur of events," Joe began. We discussed how events are back but not completely. "Full travel budgets are not there yet. People have kind of forgotten about events." But they shouldn't ... Creating super fans. "A content marketing organization is set up like a media company—you need two things. You need an amazing online presence and an in-person event. Look at Salesforce and Hubspot. Look at Adobe. Look at Red Bull! They all have in-person events. When people connect at your events you create super fans for your brand." What did Joe learn from writing a mystery novel? After selling CMI, Joe took a sabbatical and ultimately tackled an exciting new challenge—writing the mystery novel The Will to Die. What did it teach Joe? "First, everything needs to be entertaining—even B2B. Second, it's okay to play your hits." As marketers, we often think that once a blog post is written on a certain topic it's time to put it away. However, like a rock musician on tour, we need to remember to revisit our hits. What brand has made Joe smile recently? "That one's easy—The Savannah Bananas. I love everything they do—it all makes me smile." To learn more, go to joepulizzi.com, TheTilt.com, and CEX.events. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

A very special Content Inc. episode, recorded live from Creator Economy Expo. Jay Acunzo, founder of Creator Kitchen, interviews Nathan Barry, CEO of ConvertKit. These two professional content creators take a deep dive into what it takes to be a successful content entrepreneur. Idea bombs (and secrets) explode in this very special (and candid) episode. This episode is sponsored by Lulu.com 46% of creators surveyed by The Tilt said that one of their biggest challenges was monetizing their content. I can tell you that one tried and true method is to become a published author. Turning your blog or newsletter content into a printed book with Lulu has never been easier and more profitable. Lulu's ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive the first chapter of my new book for free.

To be successful, content entrepreneurs need to outsource many things on an ongoing basis. The ones who can't part with things they aren't very good at will most likely never be successful. In this episode I give a couple examples of when to outsource and end with a simple guide on when to keep something and when to outsource it. This episode is sponsored by Lulu.com 46% of creators surveyed by The Tilt said that one of their biggest challenges was monetizing their content. I can tell you that one tried and true method is to become a published author. Turning your blog or newsletter content into a printed book with Lulu has never been easier and more profitable. Lulu's ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive the first chapter of my new book for free.

This episode of the Craftsman Creative Podcast talks about the Creator Economy Expo (CEX) 2023 and how to best use events to propel your business forward. You'll learn the mindset to approach events with, how to apply the knowledge you gain at the event, and how to create opportunities from events like CEX.

In this longer-than-normal Content Inc. episode, Joe breaks down the findings from the 3rd Annual Content Entrepreneur Research from The Tilt. From the research, he shares the five key findings for CE success. Fast to first dollar Plan budget and runway Focus on a niche audience One core platform Diverse monetization Get the full Content Entrepreneur Research here. And...get the Creator Economy Expo digital pass here. Use coupon code FOMO to save $100. This episode is sponsored by Lulu.com 46% of creators surveyed by The Tilt said that one of their biggest challenges was monetizing their content. I can tell you that one tried and true method is to become a published author. Turning your blog or newsletter content into a printed book with Lulu has never been easier and more profitable. Lulu's ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive the first chapter of my new book for free.

For only the fourth time in history, Joe and Robert record a live episode face-to-face. Creator Economy Expo (CEX) 2023 brought content creators from all over the world together between May 1st and 3rd. The boys do a complete roundup of the latest creator economy research, as well as an overview of the keynotes at CEX, all inside the Evergreen Podcast Networks studio at CEX. This week's links: 2023 Creator Economy Research from The Tilt Creator Economy Expo ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

For this week's Rocky Mountain Marketing Quickcast episode, all the way from Cleveland, Ohio, in the Creator Economy Expo or CEX, Katie discusses the collaboration mentality she's currently experiencing in this summit. She was amazed as how business owners come together for the purpose of connecting and lifting each other up. As business owners, there are struggles and challenges that only us will understand, and coming to this kind of event gives us just the community-love that we need.Her biggest takeaway was from Jesse Cole, owner of Savannah Bananas Baseball Team. Savannah Bananas is a baseball team who does things differently. Instead of cheerleaders, they have dancing Nanas. Everyone loved it. This is what makes them stand out. This is why people follow them and identify themselves as fans. As business owners, we have to create something memorable. How can we stand out? How will you show up to your community so that they will support you as your true fans?Given that the world of entrepreneurship can be frustrating and overwhelming, how can you support your community? How can you navigate entrepreneurship together?Like the show? Keep Katie's show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Hey I'm back! And here is episode 11, which was originally recorded in December of 2022 (last year) and has minimal edits! Apologies for the long spell of silence. I plan to not go so long between episodes again, but you know how life can be! Also, it was pointed out to me that I need to use balancing in my edits, and once I figure out how to do that on Soundtrap, it's on! So please know that I do appreciate any feedback you share with me!This podcast episode features guest speaker and well-known marketing guru, Ann Gynn, and I am really grateful to her for taking time out of her busy schedule to talk:With over 20 years of experience in journalism, marketing, PR, and content marketing, Ann Gynn is the sole proprietor of G Force Communication: https://gforcecommunication.com/Ann is the editorial consultant at the Content Marketing Institute. She edits its daily blog (200,000+ subscribers) and has written over 100 articles on varying content topics. She also consults as editorial director for The Tilt, a content resource to help content creators become content entrepreneurs.Her clients include start-ups, growing businesses, nonprofits, foundations, and special public-private partnership initiatives.Among her recent speaking engagements: Creator Economy Expo, Content Marketing World, Maine Credit Union Marketing Council, Public Relations Society of America, and American Society of Journalists and Authors.An Accredited Public Relations professional, Ann was named Cleveland Communicator of the Year by the International Association of Business Communicators and has won awards for her public relations work.She earned her undergraduate degree in journalism from Ohio University and her master's degree in applied communication and research methodology at Cleveland State University.Thank you again to Ann for being a guest on LM4LM!Have feedback for me? Please send me questions, comments, constructive criticism, and anything else that comes to mind at rothleyk@gmail.com.I've got a website, although it's bare bones! Find me online at: www.thelibrarianmarketer.wordpress.com. (It's pretty basic right now but feel free to contribute anything). There is a quick 3-question survey you can take, too.Until next time!Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay.By accessing this Podcast, I acknowledge that the entire contents are the property of Katie Rothley, or used by Katie Rothley with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Katie Rothley.This podcast is for educational purposes only. The host claims no responsibility to any person or entity for any liability, loss, or damage caused or alleged to be caused directly or indirectly as a result of the use, application, or interpretation of the information presented herein.

A special episode with Jay Clouse, founder of Creator Science. Jay unpacks a number of issues, including: The power of your content brand Exit strategies The real meaning of consistency Advice on getting started Resources to make the content engine go Inside YouTube Text vs Audio vs Video Get more of Jay Clouse at Creator Science. See Jay speak at Creator Economy Expo, May 1 to 3 in Cleveland, Ohio. This episode is sponsored by Lulu.com Think about the most respected and trustworthy leaders in your industry. I bet they've published a book. Whether you already have content prepared or you're starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu's ecommerce plugins allow you to sell directly to your fans from your site, while they handle all the printing and shipping. You keep creative control, customer data, and 100% of your profits. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive the first chapter of my new book for free.

Experience an engaging conversation between acclaimed businesspeople Sebastian Rusk and Joe Pulizzi on the Beyond The Story show. Sebastian introduces Joe as someone who leveraged his years of work in b-to-b publishing to strike out on his own and build a content marketing empire. Listen in as Sebastian and Joe cover topics ranging from reading books and the impact it has on making the world a better place, how Joe got started in the content marketing industry and his new book, ‘Content Inc,' and the advice Kevin Spacey shares on finding that content tilt, or differentiation, to become successful. Joe explains the importance of the Creator Economy Expo and reveals the seven to ten revenue streams the average content entrepreneur has. Finally, Joe praises the value of networking and attending events specifically tailored to content creators. Be motivated and inspired to become an entrepreneur by enjoying this thought-provoking conversation between these exceptional minds.Social PostThe family.1)

On today's episode we speak with Joe Pulizzi, the “godfather” of Content Monetization, who literally wrote the book, “Content Inc.” Joe is an accomplished digital media expert who is a best selling author, podcaster, speaker, and so much more.Joe is one of the world's top content marketing authorities. He's founded three companies, including the Content Marketing Institute, launched dozens of events, and is the recipient of the 2014 John Caldwell lifetime achievement award for content marketing from the content counsel. Hard to be more distinguished than that in this space. Listen now as Joe walks us through his content marketing journey, what trends he is seeing today, and the importance of building your email list. Onto the interview. ● (0:01) Episode introduction with Kyle and Jason.● (1:07) Kyle tells a story to Joe regarding his self-narrated audio book, “Content Inc.”● (2:03) Joe discusses the process of creating his first audio book “Epic Content Marketing”, the challenges he faced with recording it, and the other books he authored that followed. ● (6:59) How Joe monetizes his events, the benefits of launching projects after building an audience first, and streams of revenue.● (13:40) What makes Joe's podcast successful and the importance of having a set format.● (18:23) Joe expands on the benefits of having a dedicated audience in order to achieve success with a book or content media platform.● (19:08) Joe introduces his strategic model for creating value on a platform.● (22:39) Making time for your business, utilizing your time efficiently in order to build your assets for financial freedom, and setting goals.● (27:24) Joe talks about finding your content tilt and the reasons content marketing fails for some people.● (28:58) A discussion about Compound Growth.● (30:42) The current state of Content Marketing in 2023● (33:10) Focusing on one or two platforms to diversify your media company and bring value to your audience.● (37:19) Why do most start ups not make it? The downside of starting with your product first instead of building the audience first.● (40:25) Getting feedback on your product from your audience.● (42:28) Do you need to go to college to build a business?● (44:49) Joe reviews useful tools for content creators.● (47:09) Kyle and Jason elaborate on various topics brought up during their interview with Joe.Anything mentioned in episode : Creator Economy Expo: (https://cex.events/)The Tilt: (https://www.thetilt.com/)The Orange Effect Foundation: (https://theorangeeffect.org/)Justin Welsh: (https://www.justinwelsh.me/)Red Bull Media House: (https://www.redbullmediahouse.com/en/about-us)Morning Brew: (https://www.morningbrew.com/daily)Milk Road: (https://milkroad.com/)MrBeast: (https://www.youtube.com/user/mrbeast6000)Apple Car: (https://appleinsider.com/inside/apple-car)Software and tools mentioned: HabitBull (

So many content creators develop and promote regular sponsorships...with minimal to no luck. Today I talk about another angle on the limited-inventory sponsorship model and why it may be the answer for you. This episode is sponsored by Lulu.com Think about the most respected and trustworthy leaders in your industry. I bet they've published a book. Whether you already have content prepared or you're starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu's ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep creative control, customer data, and 100% of your profits. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

This friday is the last day to save $500 at Creator Economy Expo. Register here and save an extra $100 by using coupon code TOM. This week the boys discuss a breaking story about OpenAI and Kenya. The memes are everywhere. Spotify is laying off six percent of its workforce. Are they signaling something about a podcast bear market we should know about? The DOJ is coming down hard on Google. Are they five years too late? Rants and raves include the story behind the media layoffs, and more on Joe's LinkedIn experiment. This week's story links: OpenAI and Kenyan Workers Spotify Layoffs Google's Antitrust Lawsuit More Media Layoffs Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

I'm taking a calculated play on LinkedIn in 2023. In this episode I go through the reasons why, and what I'm doing, step-by-step, to increase my audience and drive revenue leveraging LinkedIn over the next 12 months. This episode is sponsored by Lulu.com Writing a book is one of the best things you can do for your brand.  It's never been a better time for creators to publish. Lulu has been empowering creators to publish and prosper for the last 20 years. Their ecommerce plugins make it easy for you to publish your book and sell it directly to your fans from your own site, while they handle all of the printing and shipping on the back end. You keep 100% creative control, 100% of your customer data, and 100% of your profits. Using Lulu is free and Lulu only charges for the printing and shipping of your books. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Joe is back for the final episode of The 10k Creator! In this episode Joe shares his biggest takeaways from the four guest episodes, and Daren gives an update on his business and how it's grown over the last two months. Specifically they discuss Twitter audience growth, website traffic growth, email subscriber growth, and revenue growth.  Did the advice and coaching that Daren received this season make any difference in the growth of his business? Check out the episode to find out. Join Joe & Daren in a LIVE Q&A call on Tuesday, December 13th at 10 PM / 1 ET. You'll be able to connect with the hosts, ask questions, and get feedback on your own creator journey. Join the event here - https://lu.ma/iogvhgdq LINKS: Sparklook Partner Program - https://sparkloop.app/partner-network?rh_partner=08a5431b97 Creator Economy Expo 2023 - https://cex.events/ Daren's event in January 2023 - https://blog.craftsmancreative.co/10k-challenge-2023/ Mark Masters, You Are The Media - https://www.youarethemedia.co.uk/ ----- The 10k Creator is sponsored by three amazing companies. If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard. Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get more of Daren Smith at Craftsman Creative. See all the 10k Creator show episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Speaking is critical for your success as a content entrepreneur. And there is a right way and a wrong way to go about getting more speaking gigs. Here are five things you need to do now to solidify yourself into the speaking hall-of-fame. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

My guest this week is Marc Angelos. Marc joined my Discord community (link below) to share his wisdom on how we can all build better and stronger web3 communities through relationships and adding value (he doesn't like the term "marketing" and frankly, neither do I). Marc brings 30 years of sales experience from the FinTech side of Capital Markets to the conversation. His firm, Anvictus, helps business owners convey value more effectively through content and social-selling. Marc has personally penned over 500 articles on selling and content and has appeared on public stages, live television, business podcasts and media outlets such as CNBC, Bloomberg, Informa, Traders Magazine and the Creator Economy Expo. In his spare time Marc has also posted several hundred videos on sales strategy across LinkedIn, Instagram, Medium, Twitter, TikTok, Youtube and Discord. Stay connected with Marc on Linkedin here https://www.linkedin.com/in/mangelos/ Mitch Join my discord here https://mitchjackson.com/discord

Joe Pulizzi, Co-Founder of CEX: Creator Economy Expo and Founder of The Tilt, joins us to discuss how to adapt your content and style for various social media platforms, the future and opportunities of the creator economy, and what content creators you should follow in 2022.

Joe Pulizzi, Co-Founder of CEX: Creator Economy Expo and Founder of The Tilt, joins us to discuss how brands can win at content marketing in 2022, why you should focus on one specific niche to build your audience, and how to approach social media channels.

It's no wonder Alisha Ether, also known as LeeshCapeesh across social media, is rapidly gaining a loyal fandom.While her gaming skills are on point and it's a riot to watch her play, her fun personality is what makes me continue to avidly consume her content. She's conversational, warm, and absolutely hilarious.So, when I heard LeeshCapeesh was going to be at the Creator Economy Expo in AZ, I immediately reached out to her for an interview. ... (READ MORE)

How ChenMed is Changing the Currency of Primary Care Dr Faisel Syed, National Director for Primary Care at ChenMed, shares some provocative thinking about addressing primary care from outside the fee-for-service model. The currency of healthcare delivery right now is billing more in order to generate more RVUs. Learn how ChenMed's full-risk model and moral vision are leading them to honor seniors with affordable VIP care. All that, plus the Flava of the Week about the lessons that Jared learned from the Creator Economy Expo. What can healthcare learn from content entrepreneurs? Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

Hey there, everybody. Today on the Know, Like & Trust Show, we're going to be talking about my essential takeaways from Creator Economy Expo.  I will be sharing some of the best ways to make better content, generate better leads in your business, and ultimately make more money more efficiently. Topics discussed in this episode: ... Read more The post Creator Economy Takeaways #192 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

Nicolas and Whitney share their takeaways from CEX, the Creator Economy Expo, that happened during early May 2022 in Phoenix, AZ. They discuss what they learned, from audience building strategies to revenue generation models, and what surprised them, like the attendee demographics. Find out what they discovered from the speakers like Wally Koval, Jordan Harbinger, Alisha Ether, Jerod Morris, and Jay Clouse. Hear their thoughts on the web3 track and Rally.io's presence at the event, including the opportunities with social tokens and NFTs. Listen to Nicolas' experience as a sponsor, including what went well and how he would do things differently in the future. Get insight into the benefits of attending CEX and similar creator events.Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Dr Faisel Syed, National Director for Primary Care at ChenMed, shares some provocative thinking about addressing primary care from outside the fee-for-service model. The currency of healthcare delivery right now is billing more in order to generate more RVUs. Learn how ChenMed's full-risk model and moral vision are leading them to honor seniors with affordable VIP care. All that, plus the Flava of the Week about the lessons that Jared learned from the Creator Economy Expo. What can healthcare learn from content entrepreneurs?  Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#214)  See omnystudio.com/listener for privacy information.

Welcome to Web3!I had an amazing time at Joe Pulizzi's Creator Economy Expo, and I want to share with you what I learned specifically about Web 3.0 and how blockchain, cryptocurrencies and NFTs are all related.In all honesty, I avoided these subjects for sometime as I found the NFT space to be full of people investing in them as if they were the .com startups in the tech bubble. However, wanting to learn about them knowing that Joe Pulizzi, the founder of Content Marketing World and Godfather of content marketing, is so invested in educating others around them, and after hearing Jeremiah Owyang's keynote speech, I now see things in a new light, and I think it is important enough that you do to.No, I am not investing in any NFTs, but I do see how brands (and content creators) can and will be leveraging Web3 technologies in the not-so-distant future.So, I am by no means an expert, and am very much a newbie, but I want to begin by sharing with you what I have learned and my perspective on this to help you all better understand the space.I am still very much in the R&D phase of learning about this latest trend, but if this is something you want me to talk more about on my podcast, please let me know!Key Highlights[03:50] Democratization of Content[05:56] What is Web 3.0?[06:09] The Sharing Economy[07:10] What is Blockchain[08:20] Where Blockchain Started to be Implemented[10:08] Sharing of Digital Ownership[14:14] Why Would I Want Creators to Invest in Their Communities?[18:12] Utilitarian Example of Monetizing Personal Brand[22:23] What to Do Now?[28:50] What is NFT?Notable QuotesBlockchain is the technology that will allow this to happen. And blockchain is a technology that allows us it's basically I guess, for lack of a better word, it is an accounting record, a ledger, which records every single transaction, and it can limit the number of iterations or the amount of ownership. I talked about the democratization of digital ownership. All of this is decentralized. There's not a person or an entity that owns it. It's decentralized by the framework of the technology itself, by the blockchain.And currencies have always had different values based on a number of different things. But if I am conducting a transaction with this gentleman with this taxi driver, why do we have to go through banks and foreign currency when we can do it in one global currency? Now, if assuming that we both believe in that currency, and we have that currency, there are a number of apps that make that transaction happen seamlessly. And that's really the core here is that once there's utility, these things take value.So right now, I think a lot of people are focused on the craters when it comes to NFT, the artists what have you. But it's equally important for brands to really understand this, because it is a growing economy. The economy of NF T's and cryptocurrency is already greater than influencer marketing.With the democratization of digital ownership, the democratization of financial transactions. It's almost like the democratization of community.Learn More:Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/freebies/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

A special episode covering the latest content creator/content entrepreneur research from The Tilt as Joe and Robert head out to Creator Economy Expo (CEX). Data points include- - How long until content creators get to revenue. - How long to financial independence. - What are the aspects that move a content creator to a content entrepreneur. - Key points for both content marketers and content creators to consider. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Welcome to episode #825 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #825 - Host: Mitch Joel. Web3, the creator economy, Discord servers, social tokenization, decentralized technology, Twitch streams… and so much more. When it comes to this new world of content marketing, social media and personal brands slamming into newer platforms and creators, you will meet some of the sketchiest people. Lots of talk with little protein. Joe Pulizzi is the real deal, and since his first Content Marketing World back in 2010, I count him as both a good friend and one of the kindest, smartest minds in the business. Joe has founded five companies including his latest, Creator Economy Expo (the inaugural event takes places next week in Phoenix from May 2nd - 4th, 2022). Joe also recently launched, the content entrepreneurship news site, The Tilt, and the Content Marketing Institute. In 2014, he received the Lifetime Achievement Award by The Content Council. His podcast series, This Old Marketing with Robert Rose, has millions of downloads. His charitable foundation, The Orange Effect, delivers speech therapy and technology services to children in over 35 states. Joe is also a bestselling writer. He is the author of Content Inc. (which was recently completely updated and expanded into a second edition), Killing Marketing, Epic Content Marketing and more. His novel, The Will To Die, was awarded "Best Suspense Book" of 2020 by the National Indie Excellence Awards. What does the creator economy and content entrepreneurship mean for you as the world of Web3 grows? Let's break down this new world of influencers, content marketing and more. Enjoy the conversation... Running time: 59:22. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Joe Pulizzi. Creator Economy Expo. The Tilt. The Will To Die. This Old Marketing. Content Inc.. Killing Marketing. Epic Content Marketing. Content Marketing Institute. The Orange Effect. Follow Joe on LinkedIn. Follow Joe on Facebook. Follow Joe on Twitter. This week's music: David Usher 'St. Lawrence River'.

Let me be clear. You WILL regret not listening to this episode with the very famous Daniel Pink. As you may have surmised, we'll be talking about regret, namely why regret makes us human, why regret makes us better and why regret clarifies what we value. Daniel's new book is called “The Power of Regret: How Looking Backward Moves Us Forward.” Also, he'll be keynoting at Joe Pulizzi's inaugural cex (Creator Economy Expo), May 2-4 at the Arizona Grand Resort in Phoenix, AZ. The event is going to be awesome! Besides just getting together IRL and meeting up with so many people we've only interacted with virtually, the speaker lineup includes the one and only Ann Handley, Alliestrasza, JaMarr John Johnson, Nora Dunn, Jeremiah Owyang, Roberto Blake, Brian Fanzo and many more! ...but wait, there's more: If you register at https://cex.events/ and use code JAFFE or NOTFAMOUS, you'll get $200 off, PLUS you'll get a walk-on role on a live taping of my show on site AND private drinks with me (on me!) I can't wait to meet you and hang out together!!! Watch full episodes at youtube.com/c/josephjaffeisnotfamous. Subscribe at bit.ly/subscribetotheshow Join the Discord at bit.ly/notfamousdiscord Learn more about your ad choices. Visit megaphone.fm/adchoices

I did a double take when inviting today's guest, Luria Petrucci onto the show. It was a case of deju vu all over again as in, “have we not met before?” Actually we've never met, but then I realized the "event" I was referring to was Geek Brief TV and the person – or character – was Cali Lewis. Woah, as Keanu would say. Today at 1pm EDT, we'll discuss virtual events and expanding your reach and moving from "fake authenticity" to embracing your YOUniquely you personality. Join us! ================================================================ This show is brought to you by cex, the Creator Economy Expo, May 2-4 in Phoenix, AZ. By using code JAFFE or NOTFAMOUS, you'll get $200 off your registration, plus a walk on appearance in a live show taping on site AND a private drinks with me (on me!) ================================================================ Watch full episodes at youtube.com/c/josephjaffeisnotfamous. Subscribe at bit.ly/subscribetotheshow Join the Discord at bit.ly/notfamousdiscord I give away free $JAFFE (my crypto creator coin) every episode. To be eligible, you need to hold 10 $JAFFE coin and you can purchase at rally.io/creator/JAFFE (note: you own and hold…it's yours!) Learn more about your ad choices. Visit megaphone.fm/adchoices

I had the pleasure of being on the same panel with the guest on this episode, Michael Margolis, in Clubhouse. It was a no brainer to invite him onto the show. We discuss phase shift narratives, facts versus frames, corporate auto-immune disorder and movie plots! How awesome does that sound? Have any questions for Michael or just want a shoutout on air? You can potentially ask your questions live or get a shoutout using $JAFFE coins which you can purchase via my creator coin link: rally.io/creator/JAFFE. I'll also be giving away $JAFFE coins every episode to viewers who tune in live. ================================================================ This show is brought to you by cex, the Creator Economy Expo, May 2-4 in Phoenix, AZ. By using code JAFFE or NOTFAMOUS, you'll get $200 off your registration, plus a walk on appearance in a live show taping on site AND a private drinks with me (on me!) ================================================================ Watch full episodes at youtube.com/c/josephjaffeisnotfamous. Subscribe at bit.ly/subscribetotheshow Join the Discord at bit.ly/notfamousdiscord Learn more about your ad choices. Visit megaphone.fm/adchoices

When I look at Zoe Scaman's credentials, which include Naked Communications and Droga5, I expect nothing short of a bodacious conversation (that's the name of her consultancy!) Zoe recently published an in-depth look at 'The Future Of Fandoms', as well as a whitepaper on the future of the creator economy. We discuss that, as well as new models for talent and bringing risk-taking and experimentation back into marketing! Huzzah! ================================================================ This show is brought to you by cex, the Creator Economy Expo, May 2-4 in Phoenix, AZ. By using code JAFFE or NOTFAMOUS, you'll get $200 off your registration, plus a walk on appearance in a live show taping on site AND a private drinks with me (on me!) ================================================================ Watch full episodes at youtube.com/c/josephjaffeisnotfamous. Subscribe at bit.ly/subscribetotheshow Join the Discord at bit.ly/notfamousdiscord Learn more about your ad choices. Visit megaphone.fm/adchoices

I'm so excited to welcome and the one and only Baratunde Thurston on the show. Baratunde and I are both legends. He in his own time; me in my own mind! He is Executive Producer & Host of How to Citizen, and Founding Partner of Puck. In this episode we discuss how to make Web3 regenerative, investing in ourselves, climate change AND composting. Phew! Join us! ================================================================ This show is brought to you by cex, the Creator Economy Expo, May 2-4 in Phoenix, AZ. By using code JAFFE or NOTFAMOUS, you'll get $200 off your registration, plus a walk on appearance in a live show taping on site AND a private drinks with me (on me!) ================================================================ Watch full episodes at youtube.com/c/josephjaffeisnotfamous. Subscribe at bit.ly/subscribetotheshow Join the Discord at bit.ly/notfamousdiscord Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Joe Pulizzi and A. Lee Judge discuss all things content marketing.Learn how Joe Pulizzi has evolved on his content marketing journey.In this episode of the Business of Marketing podcast, Joe Pulizzi and I discuss the meaning of the Content Entrepreneur,  Joe's businesses - the Tilt and the Content Marketing Institute, and his upcoming event - the Creator Economy Expo.Conversation points:Briefly share with us, your journey in and out of the Content Marketing Institute, your books, and where you are today. In 2017, I was a B2B Marketing Director by day. By night and for the previous years since high school, I loved creating media. From video, to audio, to written content.I never considered bringing those two worlds together until people like Gary Vaynerchuck and Yourself Joe, began to explain how valuable non-advertising content was to business.As a result, I launched Content Monsta, my content production agency. Then in 2018, I went to Content Marketing World and thought “I've found my tribe!” And I've spoken there every year since.So, speaking of “Tribe” Joe, you built an amazingly connected community through that event. Is there any secret sauce to building a community like that?You mentioned in your email this morning a conversation with our friend Mark Schaefer regarding “Audience vs Community”.Last fall I had to honor of hanging out with you and your wonderful wife Pam after Content Marketing World, and you introduced me to the term “Content Entrepreneur".Once again Joe, you delivered a term that gave me clarity to what I was already doing.So, please expand on what you mean by Content Entrepreneur.I want to be sure to mention that you have a research paper on Content Entrepreneurs.Linked here, but also tell us where that research can be found.In that research on Content Entrepreneurs, were there any surprises to you? Or things that might surprise many? Joe, you've been so focused on Content Marketing for a while now, long enough to see some evolution.What have you seen change in regard to the forms of content being produced and perhaps have become more (or less) effective for business purposes?You have several podcasts that you are a part of. What do you say to businesses that are just now considering podcasting?Now Joe, let's get into your latest ventures.And if it sounds like I'm giving Joe the floor to do an all-out promotion… I am. And I'll tell you why.Because behind all of this business, I know that Joe's a great human being, plus he gives so much, that I want to do my part to return the blessings in his direction.So Joe, I want to know about the Tilt, the Tilt Coin, AND how you're using Tilt coin for your new event - the Creator Economy Expo. A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.

Instagram has always been the King of influencer marketing, i.e. where a majority of influencer marketing budgets have been going, but with the emergence of TikTok, which is the best place to engage with and activate influencers?Joining me today is influencer marketing expert, and Founder and CEO of one of the leading companies in the influencer marketing space, Markerly. We go deep into what makes TikTok such an appealing venue for influencer marketing, including:Why TikTok is the place to be for young people.Why it's more engaging than any of the incumbents.The amazing value you can get working with TikTokers and how competitive their ad platform is for brands.Key Highlights[00:01] Creator Economy Expo[02:07] Introduction of Podcast Guest, Justin Kline[05:03] How Justin Get Into Influencer Marketing[07:26] Transitioning From Social Network to Influencer Marketing[10:26] The Growth of Tiktok Over The Last Years[13:10] Changes in Tiktok Demographics[14:53] The Rise of Tiktok During Pandemic[18:00] What Makes Tiktok Special?[20:03] The Role of Influencers[22:00] The Differences of Going Into Influencer Marketplace[25:16] Tiktok Ads[27:07] Tapping Into Creative Force of Influencers[28:40] Branded Partnership in Tiktok[29:57] Knowing the Demographics to Invest Into[33:46] Connect with JustinNotable QuotesIt's just crazy how, how much the pandemic has changed things. It's really fascinating. And yeah, and I look at Tiktok is very much an entertainment platform. I think it's just this never ending stream of stuff that they're predicting, you're going to like, and the more you, you know, the more you use the app, the better it gets at, at suggesting content to you. Influencers are keeping people interested in making content that, you know, is going to capture people's attention. And, you know, that's a hard job.Tapping into this creative force, that enables you to think of ideas and to come up with content that you wouldn't have been able to come up with on your own. That is more likely to engage people because they on a daily basis, they're putting out content, and they're getting instant feedback as to how effective that content is, and how much that content resonates with their followers. That's sort of a unique type of entertainment that just didn't exist in social media until Tik Tok. Right. So an example of raising the bar now other people are probably trying to do the same thing. And now we're going to see new things. So it just continues to evolve at a very, very quick pace. So I think that's one of the reasons why, you know, working with influences become so critical. Guest Links:Markerly: https://markerly.com/Connect with Justin on LinkedIn: https://www.linkedin.com/in/klinejustin Learn More:Check Out All of My Podcast Episodes: https://podcast.nealschaffer.comJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload All of My Free EBooks: https://nealschaffer.com/freebies/Subscribe to my YouTube Channel: https://youtube.com/nealschaffer Get $150 off your ticket to Creator Economy Expo here: https://nealschaffer.com/cex

I talked about my perspective on the Creator Economy with its relationship to influencer marketing on episode 241 literally 10 episodes ago, but seeing how it is a trending buzzword these days, I wanted to invite on an old friend to give us his perspective, as he is literally launching the first event around the Creator Economy called the Creator Economy Expo (go here for a $150 discount: https://nealschaffer.com/cex)And this guest, Joe Pulizzi, founder of Content Marketing World, knows something both about content marketing and launching and running successful events.Listen in to learn Joe's perspective on where things have gone with content marketing and where they are heading with the Creator Economy. We covered a LOT of ground on this podcast, even touching upon the metaverse / Web 3.0 and NFTs.If you want to understand the future of social media marketing, you'll want to listen to the end!Key Highlights [01:29] Introduction of Podcast Guest, Joe Pulizzi[04:19] Evolution From Content Marketing to Creator Economy[08:27] What is Creator Economy Expo?[09:42] Why Content Creators Shouldn't Be So Focused on Social Platforms[12:11] What is a Content Creator?[13:45] Why Creator Economy Expo Was Created[15:16] The Ultimate of Creator Economy[18:47] You Need to Build Audience First![20:04] The Best Way to Generate Revenue[22:54] Focus On One Platform and Master It[25:50] Tilt Niching Vs Tilt Differentiation[29:17] The Mission Of Creator EconomyNotable QuotesAnd really, when it comes down to my take may be versus a lot of different people is I don't like what's going on with content creators being so focused on social platforms, when those social platforms then make the changes as they always do.What I found over COVID was what was old is new again.The core really is to be content entrepreneur.You had a lot of great things that are happening. And I don't want people to miss that. So my recommendation is let's experiment. Let's see. But this is really something new that can move content creators from being totally dependent on social platforms.Look at the ones that aren't, the ones that are successful, already have an audience and get this, they usually have a pretty good email list.LLet's get rid of some of this stuff. Let's focus on being great at one or two things instead of just throwing your content all over everywhere.What are the two biggest problems with companies that try to build an audience, one is they don't have a content till they don't have a true differentiation area. And the second is they don't deliver consistently over a long period of time.Guest Links:The Tilt: https://www.thetilt.com/Connect with Joe on LinkedIn: https://www.linkedin.com/in/joepulizzi/Creator Economy Expo: https://nealschaffer..com/cexLearn More:Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview Subscribe to my YouTube Channel: Download the definitive guide to email marketing here: https://nealschaffer.com/email-marketing-guide/

Kelly Berry is a serial entrepreneur whose list of credentials and accomplishments is impressive:She is the founder of ResourceAbility and Learn Start Grow, a trained and licensed CEO peer group facilitator, and was named Western Wisconsin Businesswoman of the Year in 2018. She's also a mom of two kids — a role which turned out to be pivotal in convincing her to leave the corporate world to start her own online business for the freedom and flexibility she desired. (Sound familiar?)Kelly is a member of the Unemployable Initiative, our private community for freelancers and entrepreneurs who are building 6- and 7-figure audience-based businesses, and she is consistently one of the most thoughtful and helpful members of the community. In this edition of 7-Figure Small, Kelly shares insights and wisdom acquired along her journey from corporate employee to client-based freelancer to audience-building community leader and peer group facilitator.We discuss:• Why Kelly is looking forward to attending Creator Economy Expo in May.• Kelly's path from the corporate world to successful freelancer.• What made her realize that she needed to break out of the hourly revenue trap.• How Kelly's background in data analysis and research has helped her.• Why she launched Learn Start Grow and who it serves.• The impact taking futurism courses had on her mindset.• The challenges of trying to bring offline peer groups online.• What she learned about hosting community events through her CEO peer group training.• Her methodical approach to building Learn Start Grow.• The impact that traditional networking strategies have had on her audience-building efforts.• And much more.To connect with Kelly, visit Learn Start Grow and subscribe: https://learnstartgrow.com/ To learn more about CEX and get your Early Bird tickets, go to cex.events.

When it comes to the power of the blockchain one of the greatest powers is the transparency that it enables when it comes to smart contracts, transfer of crypto, and the trust of being able to prove you are doing what you say you are doing.   Charities, social good causes, and non-profits no doubt can tap into this NFT space and have already done so but for many, they aren't approaching this space with the culture and NFT mindset needed for long-term success. In this episode, I share some use cases and best practices for charities and non-profits to not only leverage NFTs but extend the power of collaboration and NFT transaction volume. SPONSOR:  Creator Economy Expo: May 2nd in Phoenix Arizona. Creator Economy Expo, CEX, has created ONLY 100 NFTs...called CEX Never Ending Tickets. They get you admission to the event AND lifetime VIP access to EVERY Creator Economy Expo (this year's May 2nd in Phoenix). Mint yours at https://mint.cex.events NFT365 code for $200 discount for CEX.

It's easy to jump into brand examples or focus on business use cases around NFTs but I feel the technology and change is often too overwhelming for most if they approach NFTs for business this way.  This is why in this episode I focus on the mindset shift around NFTs for business and some examples of good and bad NFT use cases for businesses including brands, coaches, small businesses, brick, and mortar brands as well as online service providers.   Also, I give shoutouts to Bored Ape Yacht Clubs' recent 5 Billion dollar evaluation,  Superbowl announcing they will include NFTs for all ticket holders, and Coachella rolling out their passes via NFTs and creating an all-new experience around that epic event.  Give Mike Stelzner's new podcast "Crypto Business" a listen on your favorite podcasting app and read the blog post "NFTs for business: What You Need to Know" here: https://www.socialmediaexaminer.com/why-nfts-for-business-what-you-need-to-know/ Our SPONSOR: Creator Economy Expo (CEX) get yours at https://mint.cex.events  "Creator Economy Expo, CEX, has created ONLY 100 NFTs...called CEX Never-Ending Tickets. They get you admission to the event AND lifetime VIP access to EVERY Creator Economy Expo (this year's May 2nd in Phoenix).   

I'm a little obsessed with numbers which those who listen to the podcast are aware of but funny enough I might be even more obsessed with DATA but data with context! When it comes to data I love it and believe in its power but I also know the downside and shortcomings that can be made with using just data or in many cases only 1 data point.   You'll hear how even podcast data relates to NFT data and how we must go beyond just floor data or even average sale data and volume of trades.  Full links to tools and examples mentioned in the podcast available at https://www.NFT365Podcast.com Podcast sponsor: https://mint.ces.events  NFT365 code for $200 discount for CEX. Creator Economy Expo, CEX, has created ONLY 100 NFTs...called CEX Never Ending Tickets. They get you admission to the event AND lifetime VIP access to EVERY Creator Economy Expo (this year's May 2nd in Phoenix). 

During the summer of 2021 I remember being pulled into a Twitter space where the discussion was around an NFT project called Fame Ladies Squad that was being taken over by the community from Russian men posing as the women founders.   Fast-forward a couple months later while co-hosting Social Fresh's: NFT Fresh Virtual Event I was introduced to @IamBoredBecky aka Ashley and within minutes of hearing her story and commitment to this community I had to add a FameLadiesSquad NFT to my collection.  https://twitter.com/iamboredbecky In this interview, I discuss with Ashley her journey from buying a VeeFriends to not having enough ETH at the time to buy another so ended up buying a Bored Ape Yacht Club NFT.  Ashley shares the story of the Fame Ladies community takeover with her 2 co-leaders @NFTIgnition and DATA_NFT and how much work was required as they weren't given access to the funds or the discord or even the smart contract which only happened thanks to the voice of ArtChick on NFT Twitter. We discuss some upcoming plans and collaborations in the works for Fame Ladies Squad and a look back over the last 6 months on what all has happened not only within the NFT project but for the NFT community as a whole.  All links can be found at: https://NFT365Podcast.com NFT Project shoutouts in this episode:  Fame Ladies Squad Women Tribe Boss Beauties Crypto Chicks Alpha Gril Club WomenRise  Women and Weapons Bored Ape Yacht Club Vee Friends by Gary Vaynerchuk  SHOW SPONSOR: Creator Economy Expo May 2nd in Phoenix NFT365 code for $200 discount for CEX. Mint yours at mint.cex.events Creator Economy Expo, CEX, has created ONLY 100 NFTs...called CEX Never Ending Tickets. They get you admission to the event AND lifetime VIP access to EVERY Creator Economy Expo (this year's May 2nd in Phoenix). 

As the FIRST Women-Only NFT avatar collection, Crypto Chicks are no doubt filled with OG vibes and in 2022 they are raising the bar as the leaders not just of Women-led NFT projects but the entire NFT community.   Crypto Chicks rise in 2022 has been a long time coming... On the day of this recording seeing Eva Longoria Baston share her Crypto Chicks NFTs to her millions of followers I couldn't help but smile and that smile turned into fist pumps with each answer Emm aka NFTgirl.eth provided in this interview...  In the 500+ podcasts interviews, I've done this is without question near the top as Emm's insights, vision and energy jumps through the audio as you'll hear and it had me hanging on every word.  From the mantra #AllWomenAreBeautiful to the commitment of all Crypto Chicks in making their community supportive of male allies like myself.  They are truly raising the bar for all in the NFT space and are the true example of what collaboration with other projects should be and can become.   Emm is a must follow on Twitter and IMHO one of the brightest minds in this entire NFT space: https://twitter.com/NFTs_girl Crypto Chicks Artist Ms Polly: https://twitter.com/MsPolly11 Eva Longoria Baston Tweet: https://twitter.com/EvaLongoria/status/1486776146305994759?s=20&t=ar8RXJB4P2HvXvlFUhIdZw SPONSOR: CEX Event: https://mint.cex.events NFT365 code for $200 discount for CEX. "Creator Economy Expo, CEX, has created ONLY 100 NFTs...called CEX Never Ending Tickets. They get you admission to the event AND lifetime VIP access to EVERY Creator Economy Expo (this year's May 2nd in Phoenix).  There's 7 super rare and 3 1 of 1's yet to be minted. 

Removing the fluff and hype around current #NFT trends.... Talking about the macro impacts of the things everyone is talking about in the NFT community this week. Talked Twitter pfp verification OpenSea avoiding cancel fee hackers Super Bowl NFTS and crypto Future of NFTS and the culture we want it the celebrity culture we already have. NEW sponsor: If you're a creator then you don't want to miss the "Creator Economy Expo, CEX, has created ONLY 100 NFTs...called CEX Never-Ending Tickets. They get you admission to the event AND lifetime VIP access to EVERY Creator Economy Expo (this year's May 2nd in Phoenix) There are 7 super rare and 3 1 of 1's yet to be minted. Mint yours at https://mint.cex.events  

I'm a firm believer that NFTs are changing the world but I hadn't really thought about NFTs unlocking an all-new planet.   In this episode, I interview the founder of "Moons of Mars NFT" which is a beautifully unique NFT project that is creating a new planet and launching NFTs in chapters that tell an amazing story.  You'll learn more about the storytelling and thought process when it comes to re-imagining the way we build businesses and even how we can create new stories born on NFTs. Check out the MoonsofMars website: https://www.moonsofmars.xyz/ See Opensea collection of: Moons of Mars: TheFatedRenegades https://opensea.io/collection/thefatedrenegades SPONSOR:  If you're a creator then you don't want to miss the “Creator Economy Expo, CEX, has created ONLY 100 NFTs…called CEX Never-Ending Tickets. They get you admission to the event AND lifetime VIP access to EVERY Creator Economy Expo (this year's May 2nd in Phoenix) There are 7 super rare and 3 1 of 1's yet to be minted. Mint yours at https://mint.cex.events

We are in the crypto dip as I recorded this episode but for those of us in the NFT space what does that mean for us and ultimately what is the mindset required to cut through the noise and success during times like these. I cover that and give you THE AUDIENCE some calls to action not only with our new sponsor CEX Events but with growing this NFT community during these current times. Speaking of our NEW sponsor: If you're a creator then you don't want to miss the "Creator Economy Expo, CEX, has created ONLY 100 NFTs...called CEX Never-Ending Tickets. They get you admission to the event AND lifetime VIP access to EVERY Creator Economy Expo (this year's May 2nd in Phoenix) There are 7 super rare and 3 1 of 1's yet to be minted.  Mint yours at https://mint.cex.events  

Let's talk about CEX.Last week, Brian Clark and Joe Pulizzi announced that they are joining forces to host a first-of-its-kind event for creators and content entrepreneurs. It's called Creator Economy Expo (CEX), and it will take place May 2-4 at the Arizona Grand Resort in Phoenix, Arizona.This week on 7-Figure Small, Joe is back. You may recall his last appearance on the show, which included a discussion about his creator coin $TILT that helped spur us in a similar direction, launching $MOVE a couple months later. In this episode, Joe and Brian share the story of how CEX came to be, who it serves, and why they decide to partner up.It's a moment more than a decade in the making for two entrepreneurs who have carved out successful 8-figure personal enterprises serving a similar audience. Now their "co-opetition" has morphed into a full-fledged partnership resulting in the first live, in-person conference dedicated to combining the fundamentals of audience building online business with the emerging trends and tools of web3.You'll find out about the Super Early Bird pricing (which is live now) and also learn about the special NFTs -- called NETs, or Never-Ending Tickets -- that were created especially for the event.We're excited to be hosting this event, and we hope to see you in Phoenix in May. To learn more and get your Super Early Bird tickets, go to https://cex.events.