Podcasts about Neisser

Accede a los episodios completos y contenido exclusivo en patreon.com/chisteinterno Episodio 80 - Neisser Neisser es comediante, podcaster y guionista venezolana. Creció en Maracay, en una familia de origen sirio. Sin embargo, desde muy joven supo que su historia no seguiría el libreto familiar, así que decidió escribir el suyo propio. Después de estudiar administración, se mudó a Caracas para forjar un camino en la comedia. Trabajó como guionista en “El Patio” y “El Chigüire Bipolar”, se adentró en el mundo del stand-up y ganó popularidad por ser una prolífica tuitera. Actualmente está de gira con su primer show unipersonal, "Hola, mi nombre es Neisser", y es anfitriona, junto a Jasy Del Rey, del podcast “Jasy & Neisser”, un espacio pionero de contenido LGBTIQ+ en Venezuela. En nuestra conversación hablamos de cómo es crecer entre dos culturas, la migración de Siria a Venezuela de su familia, la cultura drusa, las tensiones entre tradición, ambición e identidad, sus experiencias mudándose a Caracas y trabajando como guionista, la emoción de lanzar su primer show de stand-up en EE.UU y sobre cómo conoció a Jasy en un grupo de Facebook para jovenes emo . ¡Gracias, Neisser, por visitar Chiste Interno! Chiste Interno Academia (Cursos On-Demand y Talleres en Vivo) Talleres Online “Produce Tu Podcast Online” comienza el 31 de mayo por tres sábados consecutivos junto a Oswaldo Graziani, Adrián Salas y Alexandra Colmenarez. Entradas: https://www.chisteinterno.com/producetupodcast Cursos On-Demand: "Aprendo Stand-Up" y "Acelerador de Chistes" con Reuben Morales Disponible en: chisteinterno.com/reuben “Antes de Escribir Comedia” con Elio Casale Disponible en: chisteinterno.com/elio Para más información, visita: chisteinterno.com/academia Créditos Creado y conducido: Oswaldo Graziani Producción ejecutiva por Oswaldo Graziani y Adrián Salas Producción, post-producción y música por Adrián Salas Asistencia de producción por Katherine Miranda Edición de formato largo por Yamn Milán Edición de formato corto por Ricardo Carmona Comunidad y Contenido por Pedro Graterol Diseño gráfico por Bodega Creative (bodegacreative.xyz) Redacción por Yxa Fuentes Estudio de grabación: Astro Studio chisteinterno.com TIMESTAMPS: 00:00 | Escribir chistes y la infancia sirio-venezolana de Neisser 17:09 | Neisser y el sentido de pertenencia 27:09 | La inspiración y las experiencias de Neisser en el Chigüire Bipolar 49:51 | Los orígenes de Jasy & Neisser, terapia, stand-up y la importancia de la comunidad 01:20:16 | La comedia y la diaspora y el manejo de haters

Feliz que vino tu " lesbianita"(. como ella me dijo que le diga de cariño) de confianza! el contenido de Neisser es echando broma sobre su sexualidad pero tambien lo ve como una excelente oportunidad para educar sobre la comunidad queer, me reí, aprendí, amé conocerla, ojalá te pase lo mismo  Para seguir a Neisser: https://www.instagram.com/neissser/?hl=en  DEJAME UN REVIEW! COMENTARIO! Y FOLLOW! NO SEAS MALITO!  QUIERES OTRO EPISODIO? MÁS CONTENIDO ? VEN A MI PATREON!https://www.patreon.com/danydigiacomo  SIGUEME EN MI NUEVO CANAL DEL PODCAST " DEJA EL CHOU "https://www.youtube.com/channel/UC9n3llcxTpbc_lT5OHkYg6w  QUIERES VER DEJA EL CHOU? CLICK AQUI:https://urlgeni.us/youtube/playlist/playlistdejaelchou CELEBRA CON COCUY SAROCHE!Siguelos y conoce más de la marca aquí: https://www.instagram.com/saroche.cocuy/  PRUEBA SOLID8! Quieres dormir mejor, estás cansad@ de roncar? O que te ronquen al lado?entra aqui para más:www.solid8sleep.com20% con tu primera compra, código: DEJAELCHOU  SÍGUEME:INSTAGRAM: https://www.instagram.com/danydigiacomo/?hl=enFACEBOOK: https://www.facebook.com/danydigiacomofanpageTIKTOK: https://www.tiktok.com/@danydigiacomoDISCORD: https://discord.gg/tEhFmFyGRUPO DE FACEBOOK: https://www.facebook.com/groups/danydigiacomo   QUÉ USO EN MIS VIDEOS:Cámara: https://urlgeni.us/amzn/micamara_dgLuz: https://urlgeni.us/amzn/miluz_dgTrípode: https://urlgeni.us/amzn/mitripode_dgMicrófono: https://urlgeni.us/amzn/microfono_dg   MI TEAM:AGENCIA: https://www.instagram.com/wplash/ESTUDIO: https://www.instagram.com/gradvity/PR: https://www.instagram.com/aletremola/  MI WEB (HECHA POR @WEPLASH):https://www.danydigiacomo.com/ CONTÁCTAME:contact@danydigiacomo.com  MI MERCH: https://shopdanydigiacomo.com/   #neisser #danieladigiacomo #dejaelchou

¡Buenos días VECINOS! En este episodio de La Casa, Manuel Silva y Natalia Moretti reciben a la explosiva comediante Neisser, quien viene a hablar de su primer unipersonal de comedia: "Hola, mi nombre es Neisser" que se presentará en Caracas.  En esta entrevista llena de risas Neisser revela qué esperar de su show (¡spoiler: mucho humor!), cuenta cómo fue el proceso creativo de su primer espectáculo, comparte anécdotas graciosas y personales que inspiraron su material, y habla de los retos de ser comediante mujer, lesbiana y de herencia Siria en Venezuela. Además, nuestros presentadores ponen a prueba el humor de Neisser con improvisaciones. ¿Quién hizo reír más? 

Send us a textIn this episode of the Sports Marketing Machine podcast, host Jeremy Neisser discusses the pros and cons of buying email lists for sports marketing. He outlines when it makes sense to purchase a list, such as for new teams, urgent campaigns, or targeting specific demographics. The episode also covers the benefits of buying lists, including fast access to potential fans and targeted reach, as well as best practices for ensuring compliance and engagement. However, Neisser warns of the potential downsides, including data quality issues and uncertain ROI. He emphasizes the importance of building an organic list as a priority.TakeawaysBuying a list can expand your reach.Fast fan base with purchased lists.Work with a reputable provider.Data quality can be unpredictable.Low engagement and deliverability issues.ROI is going to be uncertain.Buying a list makes sense for one-time events.Gradually warm up the list.Quality beats quantity every time.Building organically should be priority number one.Chapters00:00 Introduction to Buying Email Lists01:11 When to Consider Buying a List06:51 Benefits of Buying a List07:19 Best Practices for Buying a List09:39 Cons of Buying a List14:23 Main Takeaways and ConclusionInterested in buying a list and want recommendations - email jeremy@sportsmarketingmachine.com. Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this episode of the Sports Marketing Machine podcast, host Jeremy Neisser discusses the importance of relatability in sports marketing, particularly in email campaigns. He emphasizes that fans want to see themselves in marketing messages and provides actionable strategies for teams to connect with their audience. Drawing lessons from Taylor Swift and Mike Rowe, Neisser highlights the significance of addressing emotions, using relatable imagery, and sharing testimonials. He concludes with practical tactics for applying relatability to various marketing campaigns, ultimately aiming to strengthen the bond between teams and their fans.TakeawaysFans want to see themselves in marketing messages.Relatability transforms generic interactions into engaging ones.Address emotions and experiences in your emails.Use images that reflect your audience's demographics.Incorporate testimonials for authenticity and emotional weight.Tell vivid stories that resonate with your audience.Focus on shared experiences to create emotional connections.Acknowledge fan loyalty to make them feel valued.Relatability can lead to higher ticket sales.Celebrate the shared values and passions of your fans.Chapters00:00 - The Power of Relatability in Marketing01:19 - Lessons from Taylor Swift and Mike Rowe05:12 - Tactics for Effective Email Marketing09:37 - Applying Relatability to CampaignsSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this episode of the Sports Marketing Machine podcast, Jeremy Neisser discusses the potential ban of TikTok in the United States and its implications for sports teams and fan engagement. He outlines the legal scrutiny surrounding TikTok, the national security concerns, and the possible outcomes of the ban, including a complete ban, stricter regulations, or operational changes. Neisser emphasizes the importance of TikTok for reaching younger audiences and offers strategies for sports teams to prepare for a world without TikTok, including diversifying content and prioritizing owned media.TakeawaysTikTok's potential ban raises concerns for sports marketing.Legal scrutiny focuses on data security and privacy issues.Possible outcomes include a complete ban or stricter regulations.TikTok is crucial for engaging Gen Z and millennials.The platform's algorithm allows for organic content discovery.Teams should repurpose TikTok content for other platforms.Downloading TikTok content without branding is essential.Prioritizing owned media like email is crucial for teams.Diversifying content strategies can mitigate risks.Building a strong email list is vital for future engagement.Chapters00:00 - Introduction to TikTok's Potential Ban01:09 - Legal Scrutiny and National Security Concerns03:59 - Possible Outcomes of the Ban04:57 - Impact on Sports Teams and Fan Engagement07:17 - Strategies for a Post-TikTok WorldDownload all of your TikToks - YOUTUBE videoSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this episode of the Sports Marketing Machine podcast, host Jeremy Neisser discusses the resurgence of direct mail as a powerful marketing tool for sports teams. He highlights its high open rates, tangibility, and reduced competition compared to digital ads. Neisser shares successful case studies from teams utilizing direct mail for sponsorship and alumni donations, emphasizing the importance of timing, targeting, and messaging in crafting effective campaigns. He encourages teams to consider direct mail as a viable option in their marketing strategies.TakeawaysDirect mail is making a comeback in sports marketing.High open rates of direct mail can lead to better engagement.Direct mail offers a tangible item that leaves a lasting impression.Less competition in mailboxes compared to crowded email inboxes.Successful campaigns can yield significant returns on investment.Targeting specific lists can enhance the effectiveness of campaigns.Timing is crucial for the success of direct mail campaigns.Keep messaging simple to avoid overwhelming recipients.Direct mail can be a cost-effective marketing strategy.Consider direct mail as a complement to digital marketing efforts.Chapters00:00 - The Comeback of Direct Mail in Sports Marketing02:49 - Success Stories: Direct Mail Campaigns in Action06:03 - Strategies for Effective Direct Mail Campaigns08:50 - Planning and Execution of Direct Mail CampaignsSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this Sports Marketing Machine Podcast episode, Jeremy Neisser shares his 12 marketing and fan engagement predictions for 2025. He discusses the impact of AI on fan engagement, the rise of flexible membership models, the dominance of short-form video content, and the importance of user-generated content and micro-influencers. Neisser emphasizes the need for a holistic marketing approach, innovations in merchandise, and the significance of mobile ordering for concessions. He also explores donor engagement strategies and the integration of NIL athletes into marketing campaigns, highlighting the evolving landscape of sports marketing.TakeawaysAI will enable hyper-personalization in fan engagement.Membership models are evolving to be more flexible.Short-form video content is crucial for reaching younger audiences.AI can automate content creation for real-time updates.Micro-influencers can significantly impact local marketing efforts.A holistic marketing approach is necessary for effective attribution.Limited edition merchandise can drive fan excitement and sales.Mobile ordering will enhance the game day experience.Donor engagement should go beyond just financial contributions.NIL partnerships can boost marketing efforts and revenue.Chapters00:00 - Introduction to Sports Marketing Predictions02:06  - AI and Hyper-Personalization in Fan Engagement04:30  - The Rise of Membership 2.006:25  - Short Form Video Dominance08:50  - AI-Generated Content for Real-Time Updates09:19  - User-Generated Content and Micro-Influencers12:10  - Shifting from Old Attribution Models14:48  - Merchandise Innovations and Limited Edition Drops17:35  - Game Day Innovations and Mobile Ordering20:27  - Donor Engagement Beyond Cash21:45  - NIL and Team Synergy23:39  - Creator Partnerships and NIL Expansion25:30  - Emerging NIL Platforms for Smaller MarketsSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser explores the pros and cons of selling tickets to brokers. He discusses the historical context of ticket brokering, its evolution, and the implications for teams in terms of revenue, fan experience, and pricing strategies. The conversation highlights key considerations for teams when deciding whether to engage with ticket brokers, including inventory management, pricing strategies, and maintaining fan loyalty. Neisser emphasizes the importance of understanding both the benefits and drawbacks of working with brokers to make informed decisions.TakeawaysSelling tickets to brokers can provide immediate revenue.Brokers can help teams manage unsold inventory.Ticket prices can become inflated when sold through brokers.Fans may feel disconnected from teams when buying through brokers.Brokers have sophisticated platforms for selling tickets.Teams miss out on valuable buyer data when selling to brokers.Setting limits on ticket purchases can help maintain control.Collaborating with brokers can lead to better pricing strategies.Dynamic pricing systems can help teams compete with brokers.Understanding the pros and cons is crucial for teams. Chapters00:00 - Introduction to Ticket Brokering01:07 - The Evolution of Ticket Brokers02:33 - Pros of Selling to Ticket Brokers04:01 - Cons of Selling to Ticket Brokers07:24 - Key Considerations for Teams10:34 - Strategies for Managing Broker RelationshipsLogitix can help team post their existing inventory on places like StubHub, etc. Reach out to Travis Apple - tapple@logitix.com if you are interested. Make sure you share that you heard it on the Sports Marketing Machine podcast Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this episode, Jeremy Neisser discusses how to analyze advertising effectiveness in sports marketing. He breaks down advertising into two categories: new customers and repeat customers. He explains that consumers rarely buy the first time they see an ad and need to be reminded multiple times before making a purchase. Neisser emphasizes the importance of looking at new customer acquisition and return customer metrics to understand the effectiveness of marketing efforts. He suggests tracking ROI, number of buyers, and revenue for new customer acquisition, and leveraging direct channels like email and text messaging for return customers.TakeawaysFocus on new versus returning customers rather than analyzing by sourceMeasure ROI and buyer numbers for new customer acquisitionLeverage direct channels like email and text messaging for return customersChapters00:00 - Introduction00:41 - Analyzing Advertising in Two Buckets02:07 - The Importance of Multiple Touchpoints03:30 - The Challenge of Attribution04:28 - New Customer Acquisition07:15 - Channels for Return Customers10:35 - Focusing on New and Return Customers12:28 - Leveraging Direct Channels12:57 - ConclusionSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a Text Message.SummaryIn this episode, Jeremy Neisser discusses the concept of return on ad spend (ROAS) and shares a story about a team that realized their ROAS was wrong. The team hired an ad agency to manage their ad budget, and the agency reported a four-to-one return on ad spend despite a drop in attendance. However, upon closer examination, it was revealed that most of the reported conversions were from repeat ticket buyers, not new ticket buyers. The ad agency was taking credit for the marketing director's efforts to engage repeat ticket buyers. Neisser emphasizes the importance of understanding the difference between new and repeat ticket buyers and suggests using a marketing report to gain visibility into the impact of marketing efforts.TakeawaysReturn on ad spend (ROAS) can be misleading if not properly analyzed.Ad agencies often take credit for the work of marketing directors in engaging repeat ticket buyers.Understanding the difference between new and repeat ticket buyers is crucial for marketing success.Using a marketing report can provide visibility into the impact of marketing efforts.Chapters00:00 - Introduction00:41 - The Misleading Nature of ROAS04:06 - Differentiating Between New and Repeat Ticket Buyers06:23 - The Importance of Marketing Reports for Visibility09:13 - ConclusionSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Today, Debbie speaks to Winifred White Neisser, a classmate from the Harvard/Radcliffe Class of 1974. Winifred looks back on her career as a television executive in the all-male, all-white Hollywood entertainment industry and talks about what comes next.  Both Debbie and Winifred are looking forward to celebrating their 50th Harvard reunion next year.Wini, as her friends call her, is very modest. She doesn't think of herself as a [b]old woman. So it took Debbie a while to get her to talk about her success as an entertainment executive. She capped her 34-year career as Senior VP of Sony Pictures for Television Movies and Miniseries. Her award-winning projects include the movie A Raisin in the Sun for ABC and Call me Claus, a Christmas movie which starred Whoopi Goldberg.It's her Midwestern upbringing, Wini told Debbie. They don't brag or show off in Milwaukee, WI where she grew up. She was never propelled by ambition, she told Debbie. Nor did she plan out next steps as she rose to her position as a top exec. But it wouldn't be accurate to say that her career “just happened.”//////////Don't miss the accompanying essays for the podcast in Debbie's [B]OLD AGE newsletter on Substack. You can subscribe free.//////////This interview is a story of quiet capability and determination - and underneath, a fierce drive. Debbie was fascinated by her classmate's story because, with one exception, it's so different from hers. Debbie married at the absurdly young age of 21 (she was a junior at Harvard). She had her first baby at 25 and two more by age 31. Wini married much later and had her two children in her mid 30s, all the while climbing the TV executive ladder, first at NBC and later at Sony.In contrast, Debbie's early motherhood derailed her career in journalism. She was married to a busy young doctor so someone had to hold down the fort at home. She stepped willingly into that role, but felt a good deal of frustration trying to work part-time as a freelance journalist. Underneath, she had the same fierce drive that Wini had. She just couldn't express it, career-wise, until some years later.As the conversation continued, Debbie realized that fierce drive and determination sum up the common thread she shares with her female classmates from the Harvard/Radcliffe Class of 1974. There were only 300 women (Cliffies, as they were called) in a class of 1,500 students. So they were vastly outnumbered. They were polite about it, but they were all determined to be successful in their chosen fields — both in Harvard's male-dominated classrooms and later in the world of work. So much has changed for women in the past 50 years so this conversation with Wini is the first of several Debbie is planning with these [b]old women, her 1974 Radcliffe classmates. Note: it's a bit confusing to explain but Radcliffe was the name of the women's college that was part of Harvard in the 1970s and earlier, so technically the women attended Harvard/Radcliffe. Radcliffe has now been subsumed by Harvard. And the ratio of women to men in a Harvard class is now 50-50. So much has changed in 50 years.Hope you enjoy this compelling conversation with a 70-year-old (b)old woman. Mentioned in this episode or useful:Lesley UniversityInterview with Winifred White Neisser in The Historymakers (Nov. 17, 2013)From Season 4, an interview with another accomplished woman of the Harvard/Radcliffe Class of 1974: A'lelia Bundles on Legacy, Leadership, and Growing Bolder at 70Angel City Chorale (Winifred is now the Executive Director)Harvard Advanced Leadership Initiative Connect with Debbie:debbieweil.com[B]OLD AGE podcast[B]OLD AGE newsletter on SubstackEmail: thebolderpodcast@gmail.comDebbie and Sam's blog: Gap Year After SixtyFacebook: @debbieweilInstagram: @debbieweilLinkedIn: linkedin.com/in/debbieweil Our Media Partners:CoGenerate (formerly Encore.org)MEA and with thanks to Chip ConleyNext For Me (former media partner and in memory of Jeff Tidwell) How to Support this podcast:Leave a review on Apple PodcastsSubscribe via Apple Podcasts, Google Podcasts, Stitcher or Spotify Credits:Host: Debbie WeilProducer: Far Out MediaMusic: Lakeside Path by Duck Lake

Durante casi 400 episodios de NRDE se grabaron varios minutos extra de cada programa llamados BonusNRDE. Por mucho tiempo este contenido fue exclusivo del Patreon pero ahora iremos desclasificando los mejores de toda nuestra historia. El Bonus de hoy corresponde al episodio #364 JUN 21, 2022 con la comediante y podcaster Neisser Learn more about your ad choices. Visit megaphone.fm/adchoices

https://youtu.be/ONpydsGW3Tg Children can be impressively ingenious when given enough time to work thru a problem, but we tend to judge their mental prowess by how quickly they figure things out - is mental speed really the best yardstick for intelligence? - Links for the Curious - Stankov, Lazar, and Richard D. Roberts. “Mental Speed Is Not the ‘Basic' Process of Intelligence.” Personality and Individual Differences 22, no. 1 (January 1997): 69–84. [https://doi.org/10.1016/S0191-8869(96)00163-8](https://doi.org/10.1016/S0191-8869%2896%2900163-8 "https://doi.org/10.1016/S0191-8869(96)00163-8"). Berger, M. “The ‘Scientific Approach' to Intelligence: An Overview of Its History with Special Reference to Mental Speed.” In A Model for Intelligence, edited by Hans J. Eysenck, 13–43. Berlin, Heidelberg: Springer, 1982. https://doi.org/10.1007/978-3-642-68664-1_2. Danthiir, Vanessa, Richard D. Roberts, Ralf Schulze, and Oliver Wilhelm. “Mental Speed: On Frameworks, Paradigms, and a Platform for the Future.” In Handbook of Understanding and Measuring Intelligence, by Oliver Wilhelm and Randall Engle, 27–46. 2455 Teller Road, Thousand Oaks California 91320 United States: SAGE Publications, Inc., 2005. https://doi.org/10.4135/9781452233529.n3. Schubert, Anna-Lena, Dirk Hagemann, Gidon T. Frischkorn, and Sabine C. Herpertz. “Faster, but Not Smarter: An Experimental Analysis of the Relationship between Mental Speed and Mental Abilities.” Intelligence 71 (November 2018): 66–75. https://doi.org/10.1016/j.intell.2018.10.005. Vernon, Philip A., ed. Speed of Information-Processing and Intelligence. Norwood, N.J: Ablex Pub. Corp, 1987. Eysenck, Hans J. “The Concept of ‘Intelligence': Useful or Useless?” Intelligence 12, no. 1 (January 1988): 1–16. [https://doi.org/10.1016/0160-2896(88)90019-0](https://doi.org/10.1016/0160-2896%2888%2990019-0 "https://doi.org/10.1016/0160-2896(88)90019-0"). Neisser, Ulric. “The Concept of Intelligence,” n.d. Taleb, Nassim Nicholas. “IQ Is Largely a Pseudoscientific Swindle.” INCERTO (blog), May 17, 2023. https://medium.com/incerto/iq-is-largely-a-pseudoscientific-swindle-f131c101ba39. “253 – Why IQ Is Bullshit – Srsly Wrong,” April 1, 2022. https://srslywrong.com/podcast/253-why-iq-is-bullshit/. Mulrow, John, and Sybil Derrible. “Is Slower More Sustainable? The Role of Speed in Achieving Environmental Goals.” Sustainable Cities and Society 57 (June 1, 2020): 102030. https://doi.org/10.1016/j.scs.2020.102030. “High-Speed Society: Social Acceleration, Power, and Modernity,” n.d. Inc.com. “4 Reasons Speed Is Everything in Business,” July 5, 2015. https://www.inc.com/adam-fridman/4-reasons-speed-is-everything-in-business.html.

15letý mladík se probudí uprostřed noci neznámo kde – okolo jsou jen stromy, tma a naprosté ticho. Nepamatuje si, jak se sem mohl dostat. Volá o pomoc rodiče, i když ví, že ho nikdo nemůže slyšet. Jediné, co chlapec cítí je ukrutná bolest nohou – ví ale, že se musí zkusit zachránit sám...  

Hoy toca review de Doha donde la Espada Masculina y la Femenina nos han vuelta a dar una competición de altísimo nivel con algunas sorpresas. Entre ellas uno de nuestros protagonistas de hoy que viene a explicarnos un poco más sobre su trayectoria. ¡No os lo podéis perder!

How do you become a RENEGADE marketer ? What is the CATS framework for RENEGADE marketing ?, Courageous Strategy - Why ‘clearing the clutter' is important ? Why differentiation and distinctiveness is so important? How has Arrow, Ben & Jerry & other brands applied it ? Artful Ideation -The Eight-Word Story & why is it important? How its is not just a tagline; and compels a company to take actions that go well beyond the traditional bounds of marketing? Thoughtful Execution -How do we engender brand love & make the customers the heroes of brand story ? Why every CMO should have at least a few key customers on speed dial ? Scientific Method- How do the CMOs work with CFOs to develop metrics that matter for employee satisfaction, customer advocacy, and prospect interest ? What should be the most important metrics to measure? What is 'Blended Brand Awareness' tracker? Drew answers the above questions and many more as he takes us on a fascinating journey to be a CATS CMO. Drew Neisser is the founder of Renegade, the award-winning strategic boutique for B2B innovators, and CMO Huddles, the fast-growing community of B2B CMOs. Neisser's first book, The CMO's Periodic Table: A Renegade's Guide to Marketing, features interviews with sixty-four marketing leaders at top brands, including American Express, Dow, IBM, and SAP. Drew's 2nd book, is on Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands . Ranked among the top CMO influencers, Drew Neisser is a LinkedIn Top Voice in Marketing 2022 . He is a host of podcast for B2B CMOs & an AdAge CMO columnist. Please connect with him on Linkedin & he promises to send a chapters of his book for free https://www.linkedin.com/in/drewneisser/ Please visit his company website https://renegade.com/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Drew Neisser 02:33 Book Renegade Marketing - Best Practices of Successful CMOs 05:35 CATS Framework after Interviewing 500+ CMOs 07:45 Courageous Strategy - Focus & 'Clear Away the Clutter' 11:01 Courageous Strategy - Daring to Be Distinct - Arrow Electronics Case Study 13:15 Courageous Strategy - Pounce on Purpose like Ben & Jerry's Ice cream or KIND Snacks 16:49 Artful Ideation - Perfect Pithy- Find Your Eight Word Story 19:25 Purpose Driven Story Statement -How not to do it - Family Circle Magazine 21:35 Purpose Driven Story Statement - How to do it - Case Paper 23:13 Thoughtful Execution - Customers on Speed Dial, User Committees, Customer Advisory Board 30:12 Thoughtful Execution- Renegade Marketer Puts Employees First 32:10 Scientific Method- Key Metrics - Customer Satisfaction, Employee Satisfaction, Brand & Sales Velocity 37:44 Scientific Method - Blended Brand Health Tracker 44:49 Rapid Fire - Personally Speaking with Drew Nessier 46:16 Connect with Drew Nessier Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/

EPISODIO COMPLETO EN www.patreon.com/profesorbriceno SPOTIFY https://open.spotify.com/show/3rFE3ZP8OXMLUEN448Ne5i?si=1cec891caf6c4e03 APPLE PODCASTS https://podcasts.apple.com/es/podcast/que-se-vayan-todos/id676871115 GOOGLE PODCASTS https://www.ivoox.com/en/podcast-que-se-vayan-todos_sq_f11549_1.html FEED PARA CUALQUIER APP DE PODCASTS https://www.ivoox.com/feed_fg_f11549_filtro_1.xml Es una época en que el debate de identidad de género lleva a los extremos de la conversación (quieren que todo el mundo sea gay/todo el mundo es homofóbico) a lugares perfectos para un podcast dedicado a la estupidez humana. Invitamos a Neisser, comediante, gay, podcaster, guionista, a conversar sobre el tema. PROHIBIDA SU REPRODUCCIÓN. HUMOR NEGRO NO APTO PARA MENORES NI ESPIRITUS SENSIBLES. GRABADO EN FECHA JULIO 2022

#NRDE Hoy en tu Podcast Alcohólico de Confianza nos visita la comediante y podcaster Neisser Total… nos reiremos de esto! Ingresa al Discord de NRDE: https://discord.gg/3sFDGFW8 Sponsored by Ron Diplomático http://rondiplomatico.com/es/filtro-e... Weplash Agency https://weplashagency.com/ G&G Boutique https://www.instagram.com/gng.boutique/ Gestiona tu Visa https://www.instagram.com/gestionatuv... Ocean Travel https://www.instagram.com/oceantravelca/ Asistencia de producción: Sergio Schmilinsky Agencia Digital: Weplash Agency https://www.instagram.com/wplash/ Voice Over: Karen Ferreira https://www.instagram.com/karenferrei... Arte y thumbnails: https://www.instagram.com/elgoldblum/ https://twitter.com/nosreiremos https://www.instagram.com/nosreiremos... https://www.nosreiremosdeesto.com/ Connector Media House LLC™

„Weg von dieser Fertigteilsprache“, forderte Heinrich Neisser vergangene Woche in der FURCHE. Im Interview zog der ehemalige ÖVP-Klubchef sowie Parteivordenker eine kritische Bilanz der „Ära Kurz“ und äußerte sich zur neu aufgebrochenen Dollfuß-Debatte. Im dieswöchigen, zweiten Teil des Interviews spricht der 85-Jährige, der von 2000 bis 2009 an der Universität Innsbruck den Jean-Monnet-Lehrstuhl für Politik der europäischen Integration innehatte, über den heutigen Zustand von Parlamentarismus und Demokratie sowie über die Zukunft Europas. Redaktion: Doris Helmberger-Fleckl Moderation/Schnitt: Margit Ehrenhöfer Mehr zum Thema unter www.furche.at.

Heinrich Neisser, ehemaliger ÖVP-Klubchef und Zweiter Nationalratspräsident sowie Partei-Vordenker, über seine Bilanz der „Ära Kurz“, die Werte der ÖVP und den ewigen Streit um Dollfuß. Redaktion: Doris Helmberger Moderation/Schnitt: Margit Ehrenhöfer Mehr zum Thema unter www.furche.at.

Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands by Drew Neisser About the Book: Marketing has become ridiculously complicated, but yours doesn't have to be. With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as start-ups and midsize companies, and interviewing over four hundred top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: they are Courageous, Artful, Thoughtful, and Scientific (CATS). These four characteristics form the basis for the framework in Renegade Marketing. Over the years, Neisser created a twelve-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book, he shares the stories of marketing CATS as he gives you the tools to: Walk through a highly refined discovery process that culminates in finding your brand's purpose Define your company's purpose in eight words or fewer Build team support for new marketing initiatives while establishing your unique brand story, voice, and design Assemble effective marketing plans that engage employees, inspire customers, and attract new business Drive perpetual growth by creating a culture with metrics, marketing technology, and experimentation About the Author: Drew Neisser is the founder of Renegade, a strategic boutique for B2B innovators, and CMO Huddles, a membership organization exclusively for B2B CMOs. He's also the host of Renegade Thinkers Unite. Ranked among the top B2B influencers, Drew has been a featured marketing expert on ABC News, CNBC, CBS Radio, and Tony Robbins's podcast, among many others. Besides his long-running Ad Age magazine column, he's contributed articles to FastCompany, Forbes, MediaPost, and CMO.com. Drew's first book, The CMO's Periodic Table: A Renegade's Guide to Marketing, published in 2015, features interviews with sixty-four marketing leaders at top brands, including American Express, Dow, IBM, and SAP. Drew started his advertising career at Wells Rich Greene, and later moved to J. Walter Thompson, and Chiat/Day, and then founded the agency that became Renegade in 1993. And, interesting fact – he's obsessed with (and a bit of an expert) on American founding father Benjamin Franklin! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/renegade-marketing-drew-neisser

WELCOME BACK! En este primer episodio del Podcast (Aun sin nombre) les hago la bienvenida a este nuevo proyecto en mi canal ademas les cuento unas short story sobre altercados que he tenido en la calle con persona random que considero que tienen un peo mental y que they need to fix it soon. Gracias al Podcast de "Lo que nadie te dijo" y "Jasy y Neisser" es que finalmente decidí comenzar este proyecto que tenia tantas ansias de hacerlo. so si están viendo esto por casualidad thank you guys por tener ese impacto tan grande en mi día a día REDES SOCIALES: INSTAGRAM: @Keynerfigueira https://www.instagram.com/keynerfigueira/?hl=esTIKTOK: @Keynerfigueira --- Support this podcast: https://anchor.fm/albordedelacordura/support

Das Strafrecht kann nicht der Maßstab für politische Ethik sein, findet Heinrich Neisser. So halten es aber einige Politiker, vor allem in der eigenen Partei, der ÖVP. Der Jurist war in der letzten ÖVP-Alleinregierung unter Josef Klaus Staatssekretär, später Minister und am Ende seiner politischen Karriere bis 1999 für die ÖVP Zweite Nationalratspräsident. Im Gespräch mit Solmaz Khorsand kritisiert der ÖVP-Veteran den mangelnden Respekt der Parteispitze vor dem Friedensprojekt Europa, ihrem Hang dem Populismus zu frönen und plädiert für eine Neubelebung des österreichischen Parlamentarismus. Werbepartner dieser Folge in Form einer Entgeltlichen Einschaltung ist das Bundesministerium für Landwirtschaft, Regionen und Tourismus.Alle Infos zum in der Folge erwähnten Aktion "Das isst Österreich" findet ihr unter www.das-isst-österreich.at.

Il termine “motivazione” deriva dal latino “motus”, ossia movimento, inteso come muoversi verso qualcosa di desiderato.Applicato in ambito lavorativo rappresenta l’insieme dei processi psicologici che determinano il movimento e la direzione, delle azioni personali, verso un determinato obiettivo.Chi gestisce, forma e motiva le persone sa che non è un compito semplice, questo a causa della unicità di ogni individuo, con caratteristiche e specificità proprie, e quindi dell’impossibilità di trovare un unico modo, volano, che possa gestire le motivazioni di ogni individuo, ma anche perché le teorie, accademiche e manageriali, sono tante; nel tempo molti studiosi hanno cercato di definire tutti gli elementi, e le rispettive azioni, che muovono verso le motivazioni.Un buon manager deve conoscere tutti questi studi e calibrarli sui singoli individui.In particolare sono 5 le spiegazioni del comportamento alla base delle teorie motivazionali:1.Bisogni2.Rinforzo3.Cognizioni4.Caratteristiche del lavoro5.Sensazioni/emozioniI Bisogni: questa teoria, ispirata da Maslow, afferma che le persone sono spinte da motivazioni basate su bisogni insoddisfatti.La teoria si basa su una piramide di bisogni, da quelli base come i bisogni fisiologici e di sicurezza, per poi salire fino al livello autorealizzativo.Secondo Maslow un bisogno una volta soddisfatto non motiva più, mentre il bisogno non diventa motivante fino a quando non sono soddisfatti i bisogni di ordine inferiore.Il Rinforzo: tra i principali sostenitori di questa teoria emerge Skinner, afferma che il comportamento viene influenzato dalle conseguenze che esso provoca, più che dagli stati interiori ed emotivi.La teoria afferma che le persone sono motivate da quelle azioni che attivano conseguenze positive evitando quelle che hanno generato l’insorgere di conseguenze negative.Su questa teoria si basa l’approccio premio/punizioni.Le Cognizioni: secondo questa teoria, Neisser tra i principali sostenitori, afferma che il comportamento delle persone deriva in larga parte da aspetti interni dell’individuo come le convinzioni profonde, le aspettative personali e i valori.Si basa sulla conoscenza profonda della persona che si vuole motivare per trovare la chiave giusta di spinta.Caratteristiche del lavoro: in questa teoria, sorretta da Hackman & Oldham, è presente il concetto che alla base della motivazione delle persone ci sono le caratteristiche specifiche del lavoro che svolgono.Per esempio un lavoro rutinario potrebbe abbattere la motivazione del collaboratore mentre un’attività sfidante potrebbe incrementarla.Per la teoria le caratteristiche principali del lavoro sono:1.Varietà di abilità2.Identità del compito3.Significato dell'attività4.Autonomia5.FeedbackLe sensazioni ed emozioni: questo approccio si basa su una visione più ampia, afferma che ogni persona si pone obiettivi diversi da quelli connessi ad un miglioramento delle performance lavorative.Quindi le persone potrebbero avere motivazioni esterne all’attività lavorativa ma più estese ad emozioni e sensazioni, come per esempio essere un ottimo padre o un cittadino modello oppure una persona di fede.In questo senso la motivazione lavorativa dovrebbe essere vista in funzione delle sensazioni e delle emozioni della persona in confronto dei suoi diversi interessi ed obiettivi.Tutte queste teorie sono valide ma nessuna esaustiva di per sé, un buon manager deve conoscere tutte le caratteristiche degli individui del team, tutte queste teorie e applicarle singolarmente in base alle necessità.Se utilizzo solo la tecnica del rinforzo posso scoprire magari che la persona non è stimolata dal premio ma per esempio più da aspetti personali ed interiori, oppure nel caso in cui si vuole usare le caratteristiche del lavoro e magari scoprire che non tutti sono motivati da lavori sfidanti e complessi.Tutte le teorie motivazionali, appena descritte, devono per tanto essere prese in considerazione ai fini della motivazione.Un buon manager è colui che oltre a conoscere questi approcci sa come e quando utilizzarli e soprattutto sa cosa è meglio per un dato collaboratore e cosa è meglio per un altro.

Idag är det många elever i svenska skolan som inte har svenska som sitt bästa språk. En stor utmaning för dem är att läsa in ämneskunskaper samtidigt som de behöver stärka sina kunskaper i svenska. Hur kan detta göras på bästa sätt och vad betyder det för lärarens undervisning? Är det viktigast att prata svenska så mycket som möjligt i klassrummet eller ska man använda det språk som man är starkast på? I dagens avsnitt pratar vi med Annika Andersson, universitetslektor vid Linnéuniversitet, om hur man bäst lär sig andra språk – och med svenska som andraspråk. De som var med idag är: Betty Tärning, forskare i Educational Technology Group vid Lunds universitet, och doktor i kognitionsvetenskap, med specialisering inom digitala läromedel. Björn Sjödén, lektor i utbildningsvetenskap vid Högskolan i Halmstad och doktor i kognitionsvetenskap. Han undervisar på lärarutbildningen och forskar om digitalt lärande. Kalle Palm, gymnasielärare i fysik, filosofi och matematik samt kognitionsvetare. Annika Andersson, universitetslektor Linnéuniversitetet Tekniker och producent var Trond A. Tjøstheim. Varje avsnitt är granskat av Agneta Gulz, professor i kognitionsvetenskap vid Lunds och Linköpings universitet. Tillsammans bidrar vi med vetenskapliga referenser till varje avsnitt, för den som vill veta mer. Referenser: Perozzi, J. A., & Sánchez, M. C. (1992). The effect of instruction in L1 on receptive acquisition of L2 for bilingual children with language delay. Language, Speech, and Hearing Services in Schools, 23(4), 348-352. Bensetti-Benbader, H., & Brown, D. (2019, March). Language Acquisition With Augmented and Virtual Reality. In Society for Information Technology & Teacher Education International Conference (pp. 1730-1734). Association for the Advancement of Computing in Education (AACE). Craddock, I. M. (2018). Immersive virtual reality, Google Expeditions, and English language learning. Library Technology Reports, 54(4), 7-9. Andersson, A. (2019). Flerspråkighet: Barnkonventionen och barnens rätt till alla sina språk. . In L. Ponnert & A. Sonander (Eds.), Perspektiv på barnkonventionen—Forskning, teori och praktik. (pp. 227-256). Lund: Studentlitteratur AB. Andersson, K., Hansson, K., Rosqvist, I., Åhlander, V. L., Sahlén, B., & Sandgren, O. (2019). The contribution of bilingualism, parental education, and school characteristics to performance on the Clinical Evaluation of Language Fundamentals: Swedish. Frontiers in Psychology, 10(1586). doi:10.3389/fpsyg.2019.01586 Marian, V., & Neisser, U. (2000). Language-dependent recall of autobiographical memories. Journal of Experimental Psychology: General, 129(3), 361-368. doi:10.1037/0096-3445.129.3.361 Thomas, W. P., & Collier, V. P. (2002). A National Study of School Effectiveness for Language Minority Students' Long-Term Academic Achievement. Retrieved from http://www.crede.ucsc.edu/research/llaa/1.1_final.html.

En el episodio de hoy Gabo conversa con Neisser sobre sus inicios en la comedia, Among Us, la necesidad de la gente de opinar de cualquier tema, The Social Dilemma, la extraña relación que hay entre tener las tetas operadas y tener amor propio y les dan consejos a las generaciones futuras. Pd: Cojan mientras puedan.

#MenschenbeiAnnette #AnnetteRadüg #DominikNeisser #NadjaJaißle #ZauberblickAlpakas #Alpakas #HeilpraxisBassum #Bassum

Drew Neisser, author of The CMOs Periodic Table: A Renegade’s Guide to Marketing, takes an interesting approach to marketing by merging science and the periodic table with principles of marketing. He also stresses how no marketing solution is one element, but many. Neisser also lists the three most essential traits for a marketing renegade to possess: • Non-linear thinker • Allow serendipity to happen • Understand the power of “and” Neisser also describes how the most successful CMO is Courageous, Artistic, Thoughtful, Scientific or CATS. Courageous refers to the notion of doing something outside the box in order to move forward or get ahead. Artistic, (or Artful), refers to the important of ‘artisticness’ and being curious about one’s environment. Thoughtful refers to thinking more about the world and your customers rather than yourself or the brand. Scientific is applying the scientific method to marketing – understand the conditions of satisfaction, set a hypothesis and test your way to success. Neisser wants readers to walk away with these takeaways: there isn’t a one-size fits all or theory that fits all marketing, you need to adjust and keep adjusting (much like the scientific method) and never forget the basics. Learn more about your ad choices. Visit megaphone.fm/adchoices

Conversamos con Neisser, una chama de Maracay que le encanta recomendar que tomen agua y que es muy divertida. Conversamos de su experiencia en las redes sociales, pues es un fenómeno viral, y de su nueva incursión en el stand-up comedy.

La medicina ha avanzado gracias al esfuerzo y entrega de innumerables personas, muchas de ellas han llegado a dar su vida para combatir la enfermedad, pero también ha habido canallas y experimentos como los de Tuskegee (1932-1972) contrarios a la más mínima ética. Desde el siglo XIX hasta el fin de la Guerra Fría, científicos y gobiernos han experimentado con las enfermedades infecciosas, los límites del cuerpo humano y puesto la química, la física y la medicina al servicio de la guerra y sus ejercitos. En esta serie de 8 programas de Radio Euskadi, Adrian Hugo Llorente Aginagalde del Museo Vasco de Historia de la Medicina y la Ciencia (UPV/EHU), sienta en el banquillo los protagonistas de la Historia negra de la Medicina y la Ciencia, es decir, algunos de los científicos e instituciones más ilustres del último siglo protagonistas de los episodios menos edificantes de la historia de la medicina y la ciencia: 1. La malaria como arma biológica en la II Guerra Mundial: Durante la II GM, los nazis utilizaron la malaria como arma para intentar frenar el avance aliado desde el sur de Italia, pero también para castigar a un país que cambió de bando y echó a Mussolini del poder cuando la balanza se inclinó a favor del bando aliado. Es, en suma, el primer caso de guerra biológica en suelo europeo del siglo XX y provocó unas epidemias de malaria que perjudicaron enormemente a la población civil. 2. Los escándalos Hubner, Neisser y de Lübeck: en el siglo XIX, Alemania fue protagonista de tres episodios relacionados con las vacunas que llegaron a los tribunales en su época y donde se entremezclaron experimentos no consentidos y vacunas contaminadas. El caso Hubner en Baviera (1853-1854), que sentó el precedente de no utilizar niños enfermos para fabricar vacunas. El caso Neisser en Prusia (1892) que sentó las bases de lo que es el consentimiento informado del paciente, y el llamado desastre de Lübeck, ciudad alemana en la que la contaminación de una vacuna contra la tuberculosis provocó la muerte de más de 70 bebés. 3. Experimentos médicos nazis (I): Algunas de las páginas más crueles de la historia negra de la medicina fueron escritas inmediatamente antes y durante la II Guerra Mundial por médicos y científicos nazis que para alcanzar sus fines justificaron el uso de los medios más terribles. Durante el nazismo, médicos y enfermeras de las SS y la Luftwaffe estuvieron involucrados en experimentos con humanos que se llevaron a cabo en campos de concentración de Dachau, Ravensbrück y Buchenwald. Los prisioneros o pertenecían a lo que consideraba razas inferiores o eran presos comunes o políticos desprovistos del derecho a la ciudadaía. Lo cierto es que solo 23 personas fueron juzgadas por estos crímenes en el Juicio a los Doctores (1947) y de ellos unicamente 15 considerados culpables y condenados. A pesar de ello, en la historia de la medicina hay un antes y un después de la redacción del Código de Nuremberg, formulado en aquel verano de 1947. Este documento, planteado después de los juicios a médicos nazis que habían realizado terribles experimentos con prisioneros, resume los principios que deben regir la investigación biomédico, y sentaron las bases de lo que ha llamado bioética. El objetivo era defender los derechos de los sujetos que participan en la investigación médica, algo que no pudieron hacer la víctimas que sufrieron y perecieron en los campos de concentración nazis. En este capítulo se desgranan los experimentos que se llevaron a cabo en el campo de concentración de Dachau para estudiar los efectos de la presión, la hipotermia y la ingesta de agua salada en el cuerpo humano. 4. Experimentos médicos nazis (II): El Tribunal de Nuremberg, que juzgó a los criminales nazis tras la II Guerra Mundial, vio desfilar por el banquillo de los acusados a no pocos médicos y científicos que participaron en la llamada 'solución final' que acabó con la vida de millones de judíos y otros colectivos de personas considerados inferiores o contrarios a los ideales del III Reich. Entre los juzgados estuvieron algunos de los responsables de los experimentos y la política de esterilización forzosa que decretaron para quienes no consideraban dignos de dejar descendencia. Es sabido que los nazis consideraban que había vidas indignas de ser vividas. Consideraban inferiores a otras razas que debían ser eliminadas, pero la propia raza aria, a su juicio, requería también de unas medidas de higiene para eliminar a ciertos sujetos (delincuentes, enfermos mentales, homosexuales, discapacitados físicos o mentales). Creían que todo aquel que se saliera de la norma no debía tener descendencia para evitar que sus taras se siguieran propagando. La Alemania Nazi estableció un política oficial de Higiene Racial que supuso la esterilización forzosa de medio millón de personas. No fue el único caso de Eugenesia en el siglo XX pero si fue el único régimen en realizar investigaciones en los campos de concentración (Auschwitz) con el fin de desarrollar técnicas rápidas para la esterilización masiva de grandes grupos de personas. 5. La Unidad 731 y los experimentos médicos japoneses en la II Guerra Mundial: Poco después de la Invasión de Manchuria (1931), el Ministerio de la Guerra de Japón autorizó a la Red Ishii la creación de la Unidad Togo, un laboratorio secreto en la Fortaleza de Zhongma (1933) que actuaría como satélite del Laboratorio de Investigación para la Prevención Epidémica de la Escuela Médica Militar de Japón. Con el comienzo de la II Guerra Mundial, el gobierno japonés autorizó su transformación en un programa de investigación y desarrollo de armas biológicas que utilizó a prisioneros de guerra y población china como conejillos de indias de crueles experimentos. De una forma mucho más metódica y organizada que en el caso nazi, científicos, profesores de universidad y médicos japonenes trabajaron al amparo del escuadrón 731 ensayando el efecto de nuevas armas en personas y, sobre todo, buscando convertir agentes patógenos en arma de guerra. 6. Armas biológicas en la URSS: de la viruela al ántrax: La guerra biológica en Europa se remonta al menos hasta el siglo XIV en Crimea, donde está documentado como un ejército mongol lanzó cadáveres de soldados víctimas de la peste contra la sitiada ciudad de Kaffa para obligar a la rendición de la colonia veneciana. En el caso de la Unión Soviética, tras la I Guerra Mundial, se desarrollaron programas de guerra biológica con enfermedades como la peste, el antrax o la viruela desde los años 20, con la Agencia Química Militar (1925) y el Instituto Kirow (1934), y las investigaciones sobre los usos ofensivos o defensivos de estos patógenos se prolongaron hasta casi los años 80. Durante años, se crearon redes de centros de investigación en diferentes lugares del territorio donde se trabajó con agentes causantes de enfermedades como la viruela, el cólera, la brucelosis o la tularemia. Se sospecha que el contacto con científicos japoneses prisioneros en la II Guerra Mundial facilitó a los soviéticos sus conocimientos sobre el ántrax. Este oscuro episodio está plagado además de incidentes, como el brote de viruela procedente de una isla del mar de Aral en 1972 o la fuga de ántrax de Sverdlvosk en 1979. 7. Plutonium files: los experimentos radioactivos estadounidenses La periodista Eileen Welsome publicó en 1993, bajo el título Plutonium files, su investigación sobre expedientes secretos desclasificados en torno a experimentos destinados a estudiar los efectos de la radiación en humanos. Posteriormente, la administración Clinton puso en marcha una comisión para investigar estos casos que se produjeron desde la puesta en marcha del proyecto Manhattan en 1944 hasta la década de los 70: enfermos terminales a los que se irradió con plutonio, niños que tomaron isótopos radiactivos mezclados con los cereales del desayuno, mujeres embarazadas a las que dieron hierro radiactivos son algunas de las víctimas de estos experimentos médicos realizados con humanos en Estados Unidos, entre el fin de la II Guerra Mundial y los años de la Guerra Fría. 8. Las armas secretas de Churchill: el artefacto M y la operación Aladdin Llega el final de la serie de episodios en los que hemos repasado la historia de los experimentos desarrollados con seres humanos en el siglo XX, especialmente en el marco de la Segunda Guerra Mundial. Tras conocer los detalles del programa alemán, soviético, japonés y estadounidense; se presenta esta vez las investigaciones desarrolladas por los británicos durante la guerra. ¿Qué armas secretas se estudiaron bajo el mandato de Winston Churchill? ¿Qué experimentos se desarrollaron en suelo británico, incluso año después, durante la Guerra Fría?

Estado Laico - podcast - parte 02 Olá, pessoal! Aqui está a segunda parte em podcast do curso sobre Estado Laico, ministrado por Fernando Neisser. Para ouvir a primeira parte do curso, clique aqui. Assine nosso canal no Youtube clicanco aqui! Assine nosso Podcast no Spotify clicando aqui!

ESTADO LAICOCurso com Fernando Neisser Curso em dois vídeos. Aulas ministradas por Fernando Neisser: graduado, mestre e doutor pela Faculdade de Direito do Largo São Francisco (USP). Membro fundador da Academia Brasileira de Direito Eleitoral e Político (ABRADEP) e do Instituto Paulista de Direito Eleitoral (IPADE). Presidente da Comissão Permanente de Estudos em Direito Político e Eleitoral e Diretor de Relações Institucionais do Instituto dos Advogados de São Paulo (IASP). Membro da Comissão de Direito Eleitoral da OAB/SP. Professor convidado em cursos de pós-graduação e extensão nas áreas de Direito Político e Eleitoral na Escola Judiciária Eleitoral Paulista (EJEP-TRE/SP), Escola Judiciária Eleitoral do Rio Grande do Sul (EJE-TRE/RS), Escola Superior de Advocacia (ESA-OAB/SP), Escola Nacional de Advocacia (ENA-OAB/Federal), além de conferencista em congressos nacionais e internacionais. https://youtu.be/zXxQrU1Hnx0 Estado Laico: parte 01. https://youtu.be/0u9x8mKUKOc Estado Laico: parte 02. Gostou do curso? Deixe seu like nos vídeos e compartilhe! INSCREVA-SE EM NOSSO CANAL CLICANDO AQUI RADIO HO: PODCASTS DO HO - CLIQUE AQUI

  Carl Neisser starts every new year with a list of learning goals. Last year, he aimed to master texting with his children and grandchildren. Throughout his lifetime of over 90 years, Drew’s father Carl has collected important lessons about everything from teamwork, to leadership, to continually building a personal network. Above all, he never stops learning and never stops caring about his relationships. On this special 100th episode of the Renegade Thinkers Unite podcast, Drew and his Dad discuss the Neisser family legacy in marketing and business, and chat about why putting people first is the first idea that any Renegade marketer needs to understand. For Carl, listening is important, but retaining that information is even more crucial in becoming the player that your team can rely on. In an inspiring “like father, like son” fashion, Drew and his father will walk you through the steps to becoming a lifelong learner in marketing and beyond. Listen here to celebrate 100 episodes of Renegade thinking. Subscribe on Apple Podcasts - Stitcher- or Podsearch What You’ll Learn Life lessons on how to build a network of relationships across the span of a lifetime Great relationships with people from all walks of life should be an aspiration for people across the world - not just in B2B marketing. How can you begin to build a network of close friends and colleagues? Drew and Carl explain that it starts with simply taking the initiative to connect with them on a regular basis. Carl meets with dozens of people every month and always takes an interest in their businesses, ideas, passions, and families. This deep knowledge people allows him to make meaningful connections among people in his network - adding value to the lives of nearly everyone he meets. Leadership, accountability, and the power of a great team Leadership, while often complex and detailed, really comes down to a few simple strategies. Carl outlines his best advice for leadership all on this episode. For example, Be honest, upfront, and supportive in your communication Hold your team accountable in order to help them grow Remember what people tell you, and make connecting with them a priority Encourage authentic teamwork within your organization Carl also learned how to keep a close eye on his competitors from the great Abraham Lincoln. By understanding the way they think, lead, and act, your organization can be better prepared to compete against them in your industry. You can’t avoid failure, so learning from past mistakes is crucial Everyone has known deep and painful failure, both in their professional and personal lives. The difference lies in whether or not you learn from your mistakes and move past them, or continue to dwell in the past. By approaching every day with Carl’s mindset of “every day is a learning day,” you can start to view mistakes as simply opportunity for growth. He encourages all Renegade marketers to stay humble, stay curious, and never stop learning. Timeline [0:29] Drew’s guest for this episode is his father, Carl Neisser [5:50] Key leadership and teamwork lessons from Abraham Lincoln [10:50] Teamwork is essential in many contexts, from sports to marketing [15:30] Learning how to build and maintain a lifetime’s worth of connections [22:17] The way you connect with people is important [25:22] Treating failure as an opportunity for growth Resources & People Mentioned BOOK: “Traction: Get a Grip on Your Business” BOOK: “Team of Rivals: The Political Genius of Abraham Lincoln” BOOK: “Red Sparrow: A Novel (The Red Sparrow Trilogy)” Entrepreneurial Operating System Connect with Drew http://renegade.com/ On LinkedIn On Twitter On Facebook On Instagram

En este nuevo capítulo nos proponemos conocer tres episodios relacionados con las vacunas que llegaron a los tribunales en su época y donde se mezclan experimentos no consentidos y vacunas contaminadas: El caso Hubner en Baviera (1853-1854), que sentó el precedente de no utilizar niños enfermos para fabricar vacunas. El caso Neisser en Prusia (1892) que sentó las bases de lo que es el consentimiento informado del paciente, y el llamado desastre de Lübeck, ciudad alemana en la que la contaminación de una vacuna contra la tuberculosis provocó la muerte de más de 70 bebés. Síguenos en Facebook, Instagram y Twitter: @HistMedMuseum

This week’s episode of “Marketing Today” is a change of pace — a podcaster talking to a podcaster. Alan engages in a lively discussion with Drew Neisser, whose Renegade Thinkers Unite podcast has recently reached the 50-episode milestone. Neisser is also the founder and CEO of Renegade, an agency that focuses on helping CMOs develop their innovative and strategic thinking, and the author of “The CMO’s Periodic Table: A Renegade’s Guide to Marketing.”  At the heart of Neisser’s marketing approach is a seemingly simple touchstone: strategy. “If the CMO doesn’t spend enough time on strategy, they’re not going to win,” says Neisser. “And if a CMO has a solid strategy and a big idea, they have an easier job.” But Neisser also believes a marketer has to possess a certain bravery to succeed, especially at a time when their consumers are seeking brands that take a stand: “I’m in the business of giving CMOs the courage to have their brands mean something.” Highlights from this week’s “Marketing Today” podcast include: Neisser describes how Ivy League and film school rejections were the best things that ever happened to him. (2:24)  Neisser: “I guess you could say I’m in the business of making the most out of difficult situations.” (4:54) On Renegade: “We’re in the courage business.” (6:11) Alan and Neisser talk about all-star CMOs. (7:44) Alan and Neisser discuss the difficulties inherent in the CMO role. (12:18) Neisser dishes on content marketing. (20:25) “Story” — The most overused word in the business. (24:56) The power of the shoebox — Neisser talks about brands he admires. (30:23) Support the show.

Many fuel companies struggle to build loyalty among customers. With so many potential gas options out there, most consumers won’t go out of their way to choose a specific brand. At Shell, it is the job of Dan Little (Head of North American Marketing) to get drivers to go that extra mile. Little and his team launched a rewards program called Instant Gold Status earlier this year that encourages consumers to fill up at Shell on a regular basis. In this episode, you’ll learn how the campaign aims to create brand love and what you can do to improve customer retention.

Drew Neisser, is the founder and CEO of Renegade, an award-winning agency that helps CMOs find innovative ways to break through. He is a true renegade thinker, and he has helped dozens and dozens of CMOs create marketing programs worth writing about, and he has told the story of over 200 of his CMO friends via his Ad Age column and his first book, The CMO’s Periodic Table: A Renegade’s Guide to Marketing   “Awareness erodes at about a 50 percent a month rate, so if you can’ t create something that is sustainable over time, don’t bother spending the money.”  – Drew Neisser What you’ll learn about in this episode: How to survive by focusing What are the basic elements CMOS need to manage expectations How to continue innovating everyday Why CMOS fail and how t avoid the failure trap How to execute at scale Why courage always precedes vision How to set clear marketing expectations Why a CMO needs board-level support and how to secure it Other resources: The CMO’s Periodic Table: A Renegade’s Guide to Marketing by Drew Neisser Ways to contact Drew: Twitter: @DrewNeisser Website: www.renegade.com  

Most successful people are impatient. We want results NOW! However, forcing deals to happen as a real estate investor often includes making bad decisions. In a game with lots of swings but only a few hits...it's critical to be patient as a real estate investor Matt Neisser joins us today to tell us more. Don't miss this FlipNerd.com Expert Interview show. Get your copy of our FREE "Profiting with Rental Properties" Guide!

A chief stumbling block for a science of consciousness has always been that there are so few ways to measure consciousness. Recent developments in clinical neuroscience suggest a promising new start on this problem, and raise new empirical issues. The progress may also carry some surprising philosophical implications for realists about consciousness.

  Described by Inc as one of the “sharpest minds” in marketing, Renegade Thinkers Unite podcast host Drew Neisser is a recognized authority on cutting-edge techniques and has won innumerable awards for creativity and campaign effectiveness. In Episode 0, Drew tells you what he's learned from interviewing over 200 Chief Marketing Officer in the last five years and how these lessons can be applied to just about any marketing challenge.   Ranked among “50 Thought Leaders over 50” by Brand Quarterly for 3 years in a row, Drew has been a featured marketing expert on ABC News, CNBC, CBS Radio, iHeart Radio and the Tony Robbins podcast series among many others.  Drew is the author of the highly regarded book, The CMO’s Periodic Table: A Renegade’s Guide to Marketing. He is a frequent keynote speaker and emcee at top marketing conferences including the 2017 Marketo Marketing Nation Summit and is counted among a small group of IBM Futurists. Last but very definitely not least, Neisser is the founder and CEO of Renegade, the NYC-based marketing agency that has been helping CMOs find innovative ways to cut through since 1996.   

“You’re not as crazy as I thought. (but you’re still wrong) Conversations between a Devoted Conservative and a Die-Hard Liberal” by Phil Neisser & Jacob Hess is an inspiring attempt by its authors to show how we can move beyond the energy sapping conflict between left and right, conservative and liberal and other political polarities. […]

Your hosts:  Paul Alves, Sir Jimmy, Professor Alan, Father Robert Ballecer Guests:  Phil Neisser, Jacob Hess This week we speak with Phil Neisser and Jacob Hess, authors of You'r Not As Crazy As I Thought (But You're Still Wrong).  We also talk about The Sparrow by Mary Doria Russell, Ender's Game by Orson Scott Card, The Law Of Superheroes by James Daily J.D., Ryan Davidson J.D, The Courage Of Truth by Michel Foucault, The Bonds That Make Us Free by C. Terry Warner ---------- Get a FREE AUDIOBOOK just for trying out Audible: http://www.audibletrial.com/bookguys   Visit our website at http://www.bookguys.ca   Check out Sir Jimmy's http://www.hollowbooks.com   ---------- Follow Paul Alves on Twitter at http://www.twitter.com/paulthebookguy   Follow Sir Jimmy on Twitter at http://www.twitter.com/freehollowbooks   Follow Father Robert on Twitter at http://www.twitter.com/padreSJ Follow Professor Alan on Twitter at http://www.twitter.com/ProfessorAlan Published on September 2nd, 2012 Support Book Guys Show by donating to the tip jar: https://tips.pinecast.com/jar/bookguys Find out more on the Book Guys Show website. Send us your feedback online: https://pinecast.com/feedback/bookguys/08d9b409-66cc-4182-826e-095421414dc4 Check out our podcasting host, Pinecast. Start your own podcast for free, no credit card required, forever. If you decide to upgrade, use coupon code bookguys for 40% off for 4 months, and support Book Guys Show.