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In this webinar recording, WrenchWay and ASE introduce the School Assist All-Star Awards—a new program recognizing schools and shops making a real impact in promoting automotive and diesel careers. David Johnson, President & CEO of ASE, joins WrenchWay Co-Founders Jay Goninen and Mark Wilson to talk about the award criteria, the importance of strong school-shop partnerships, and how these relationships support shop retention and recruitment.View the Webinar Video Learn More About School AssistAbout Our Guests:David JohnsonPresident & CEO, ASEMark WilsonPresident & CEO, WrenchWaySponsor:National Institute for Automotive Service Excellence (ASE)About Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:For Technicians & StudentsCompare & Explore Technician Pay: View salary information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.Find Your Ideal Shop or Dealership: Looking for the best places to work? Discover and research the best shop or dealership for you at wrenchway.com/shops.For Shops & DealershipsHire Top Talent & Assist Schools: Connect with skilled technicians, engage with schools, and help elevate the auto and diesel industry with WrenchWay Top Shop Memberships. For Auto, Diesel, & CTE Instructors:Support Your Program & Connect with Industry: Get resources and equipment for your program and grow your industry partnerships with WrenchWay's free solutions for schools.Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
Gary Uyematsu, National Technician Training Manager at BMW North America, joins us to discuss the continuous learning it takes to succeed as a technician and how BMW approaches technician training. He also highlights some industry disconnects, like career counselors not fully understanding technician careers, along with the unique challenges of teaching and developing today's technicians.Check out the full video version of the podcast on YouTube!About Our Guest:Gary UyematsuNational Technician Training Manager, BMW North Americagary.uyematsu@bmwna.comAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:For Technicians & StudentsCompare & Explore Technician Pay: View salary information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.Find Your Ideal Shop or Dealership: Looking for the best places to work? Discover and research the best shop or dealership for you at wrenchway.com/shops.For Shops & DealershipsHire Top Talent & Help Schools: Connect with skilled technicians, engage with schools, and help elevate the auto and diesel industry with WrenchWay Top Shop Memberships. For Auto, Diesel, & CTE Instructors:Support Your Program & Connect with Industry: Get resources and equipment for your program and grow your industry partnerships with School Assist, powered by WrenchWay & ASE.Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
Darin Damron, SE Regional Vice President at Jasper Engines & Transmissions, is back to share what he's seeing from the highest-performing shops. He highlights the common traits these shops share—like their commitment to continuous learning, focus on hiring and keeping the right people, and putting people first. Darin also covers valuable training resources and materials every shop owner and manager should have on their radar.Check out the full video version of the podcast on YouTube!Shop Owner & Manager Training Resources:Jasper Shop Owner Success Series by Elite WorldwideThe Cross-Check Method by Aaron ClementsSouthern Automotive Service Association's Pit Stop Power Boost ClassAbout Our Guest:Darin DamronSE Regional Vice President, Jasper Engines & TransmissionsDarin.Damron@jasperengines.comSponsor:Jasper Engines & TransmissionsAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:For Technicians & StudentsCompare & Explore Technician Pay: View salary information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.Find Your Ideal Shop or Dealership: Looking for the best places to work? Discover and research the best shop or dealership for you at wrenchway.com/shops.For Shops & DealershipsHire Top Talent & Help Schools: Connect with skilled technicians, engage with schools, and help elevate the auto and diesel industry with WrenchWay Top Shop Memberships. For Auto, Diesel, & CTE Instructors:Support Your Program & Connect with Industry: Get resources and equipment for your program and grow your industry partnerships with School Assist, powered by WrenchWay & ASE.Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
Jennifer Holland, Assistant Vice President of Marketing at ASE, walks us through the incredible growth ASE has experienced over the years as a staple in the automotive industry. She highlights how ASE has reimagined its marketing efforts, gives an inside look at the organization today, and shares the impact their annual Instructor Training Conference has on helping instructors stay current with training and build their professional network.Learn more about the 2025 ASE Instructor Training Conference on July 21-24: https://aseeducationfoundation.org/events/ase-instructor-training-conferenceCheck out the full video version of the podcast on YouTube!About Our Guest:Jennifer HollandAssistant Vice President of Marketing, ASEjholland@ase.comSponsor:National Institute for Automotive Service Excellence (ASE)About Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:For Technicians & StudentsCompare & Explore Technician Pay: View salary information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.Find Your Ideal Shop or Dealership: Looking for the best places to work? Discover and research the best shop or dealership for you at wrenchway.com/shops.For Shops & DealershipsHire Top Talent & Assist Schools: Connect with skilled technicians, engage with schools, and help elevate the auto and diesel industry with WrenchWay Top Shop Memberships. For Auto, Diesel, & CTE Instructors:Support Your Program & Connect with Industry: Get resources and equipment for your program and grow your industry partnerships with WrenchWay's free solutions for schools.Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
Victoria Thomas, CFO & Owner of Kellymoss Inc., talks about how dreaming bigger has helped drive their business success. She shares her morning routine, why leaders can't outwork their to-do lists, and how she's learned to delegate parts of the business to focus on bigger goals.Check out the full video version of the podcast on YouTube!About Our Guest:Victoria ThomasCFO & Owner, Kellymoss Inc.victoria@kellymoss.comSponsor:Jasper Engines & TransmissionsAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:For Technicians & StudentsCompare & Explore Technician Pay: View salary information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.Find Your Ideal Shop or Dealership: Looking for the best places to work? Discover and research the best shop or dealership for you at wrenchway.com/shops.For Shops & DealershipsHire Top Talent & Help Schools: Connect with skilled technicians, engage with schools, and help elevate the auto and diesel industry with WrenchWay Top Shop Memberships. For Auto, Diesel, & CTE Instructors:Support Your Program & Connect with Industry: Get resources and equipment for your program and grow your industry partnerships with School Assist, powered by WrenchWay & ASE.Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
Kurt Fenzel, EV & ADAS Instructor at I-CAR, shares how he's staying ahead of the rapidly evolving automotive technology by providing the right education to technicians. He reflects on his time as a high school automotive teacher, offers tips on managing the challenges of ADAS and other advanced technologies, and discusses the space and equipment needed to properly calibrate these high-tech vehicles.Check out the full video version of the podcast on YouTube!About Our Guest:Kurt FenzelEV & ADAS Instructor, I-CARkurt.fenzel@i-car.comSponsor:Jasper Engines & TransmissionsAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:For Technicians & StudentsCompare & Explore Technician Pay: View salary information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.Find Your Ideal Shop or Dealership: Looking for the best places to work? Discover and research the best shop or dealership for you at wrenchway.com/shops.For Shops & DealershipsHire Top Talent & Help Schools: Connect with skilled technicians, engage with schools, and help elevate the auto and diesel industry with WrenchWay Top Shop Memberships. For Auto, Diesel, & CTE Instructors:Support Your Program & Connect with Industry: Get resources and equipment for your program and grow your industry partnerships with School Assist, powered by WrenchWay & ASE.Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
Bill Demaree, Corporate Director of Fixed Operations at Tom Wood Automotive Group, shares how intentional habits have helped grow their stores. He discusses the importance of hiring and firing based on company values to shape the culture, embracing technology to improve staff efficiency, and how stepping into different roles at stores has helped him identify areas for growth.Check out the full video version of the podcast on YouTube!About Our Guest:Bill Demaree Corporate Director of Fixed Operations, Tom Wood Automotive Groupwilliam_demaree@tomwood.comSponsor:National Institute for Automotive Service Excellence (ASE)About Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:For Technicians & StudentsCompare & Explore Technician Pay: View salary information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.Find Your Ideal Shop or Dealership: Looking for the best places to work? Discover and research the best shop or dealership for you at wrenchway.com/shops.For Shops & DealershipsHire Top Talent & Assist Schools: Connect with skilled technicians, engage with schools, and help elevate the auto and diesel industry with WrenchWay Top Shop Memberships. For Auto, Diesel, & CTE Instructors:Support Your Program & Connect with Industry: Get resources and equipment for your program and grow your industry partnerships with WrenchWay's free solutions for schools.Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
Please join host Ray Clark as he visits Jay Goninen, of WrenchWay, as they discuss their takeaways from the 2025 technician survey report published by WrenchWay.
Joe Burda, I-CAR Instructor, surveyed over 100 auto collision technicians to understand what motivates them to join the industry. In this episode, he shares insights from the survey, explores common trends among respondents, and discusses how the industry can attract the right talent to address the ongoing workforce shortage.Download Auto Collision Face-to-Face Industry Survey SummaryCheck out the full video version of the podcast on YouTube!About Our Guest:Joe BurdaInstructor, I-CARSponsor:Jasper Engines & TransmissionsAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:For Technicians & StudentsCompare & Explore Technician Pay: View salary information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.Find Your Ideal Shop or Dealership: Looking for the best places to work? Discover and research the best shop or dealership for you at wrenchway.com/shops.For Shops & DealershipsHire Top Talent & Assist Schools: Connect with skilled technicians, engage with schools, and help elevate the auto and diesel industry with WrenchWay Top Shop Memberships. For Auto, Diesel, & CTE Instructors:Support Your Program & Connect with Industry: Get resources and equipment for your program and grow your industry partnerships with WrenchWay's free solutions for schools.Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
Mollie Hughes, Service Operations Program Lead at Audi, discusses the Audi Twin Cup competition, which highlights the industry's top technicians, service advisors, and brand specialists. Mollie shares insights into the competition's structure and memorable moments from past events.Check out the full video version of the podcast on YouTube!About Our Guest:Mollie HughesService Operations Program Lead, AudiMollie.Hughes@audi.comAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:For Technicians & StudentsCompare & Explore Technician Pay: View salary information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.Find Your Ideal Shop or Dealership: Looking for the best places to work? Discover and research the best shop or dealership for you at wrenchway.com/shops.For Shops & DealershipsHire Top Talent & Assist Schools: Connect with skilled technicians, engage with schools, and help elevate the auto and diesel industry with WrenchWay Top Shop Memberships. For Auto, Diesel, & CTE Instructors:Support Your Program & Connect with Industry: Get resources and equipment for your program and grow your industry partnerships with WrenchWay's free solutions for schools.Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
Josh Arnold, Team Lead at Subaru of Austin, joins us again for his fifth appearance on Beyond the Wrench. Nearly a year has passed since Josh moved to a new shop out of state, and during that time, he's made several key changes in both his personal and professional life. In this episode, he shares his experience moving tools, starting fresh, and adopting healthier habits to take better care of both his mind and body as a technician.Check out the full video version of the podcast on YouTube!About Our Guests:Josh ArnoldTeam Lead, Subaru of AustinSponsor:National Institute for Automotive Service Excellence (ASE)About Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:For Technicians & StudentsCompare & Explore Technician Pay: View salary information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.Find Your Ideal Shop or Dealership: Looking for the best places to work? Discover and research the best shop or dealership for you at wrenchway.com/shops.For Shops & DealershipsHire Top Talent & Assist Schools: Connect with skilled technicians, engage with schools, and help elevate the auto and diesel industry with WrenchWay Top Shop Memberships. For Auto, Diesel, & CTE Instructors:Support Your Program & Connect with Industry: Get resources and equipment for your program and grow your industry partnerships with WrenchWay's free solutions for schools.Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
Brad McKinney, Director of Talent Acquisition at Cavender Auto Family, shares a crash course on recruiting technicians in today's market. With the technician shortage and technicians having the upper hand, your shop needs to stand out. Brad offers tips on effective communication during the hiring process, avoiding overselling candidates, and preparing managers for interviews.Check out the full video version of the podcast on YouTube!About Our Guests:Brad McKinneyDirector of Talent Acquisition and Training, Cavender Auto Familybrad.mckinney@cavenderautofamily.comAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:For Technicians & StudentsCompare & Explore Technician Pay: View salary information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.Find Your Ideal Shop or Dealership: Looking for the best places to work? Discover and research the best shop or dealership for you at wrenchway.com/shops.For Shops & DealershipsHire Top Talent & Assist Schools: Connect with skilled technicians, engage with schools, and help elevate the auto and diesel industry with WrenchWay Top Shop Memberships. For Auto, Diesel, & CTE Instructors:Support Your Program & Connect with Industry: Get resources and equipment for your program and grow your industry partnerships with WrenchWay's free solutions for schools.Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
In this episode, we're tackling one of the most pressing challenges in the collision repair industry: the technician shortage. Joining me is Jay Goninen, Co-Founder and President of WrenchWay, and owner of his family's longtime repair shop. We explore the root causes of the technician shortage, highlight innovative solutions to bridge the skills gap, and discuss how shop owners can recruit, train, and retain top talent in an increasingly competitive market. If you've ever wondered how to stand out as an employer or build a world-class team, this is the episode for you. Connect with Jay Goninen: Websites: https://wrenchway.com/ https://wrenchway.com/pay Social: https://www.linkedin.com/in/jaygoninen/
Chris Craig, Fixed Operations Content Owner at RockED, shares insights from his new white paper and upcoming book on technician training and leadership. He discusses the difference between an appointed leader and a true leader, understanding younger generations, and how to balance multiple personalities in the shop. Chris also highlights the importance of communication and provides tips for young technicians aspiring to be in managerial roles.View White Paper - Wired For Success: Amplifying Technician SkillsJoin the Book Waitlist - “Becoming a Better Service Professional” by Chris CraigCheck out the full live version of the podcast on YouTube!About Our Guests:Chris CraigFixed Operations Content Owner, RockEDchris.craig@rocked.usSponsor:National Institute for Automotive Service Excellence (ASE)About Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:For Technicians & StudentsCompare & Explore Technician Pay: View salary information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.Find Your Ideal Shop or Dealership: Looking for the best places to work? Discover and research the best shop or dealership for you at wrenchway.com/shops.For Shops & DealershipsHire Top Talent & Assist Schools: Connect with skilled technicians, engage with schools, and help elevate the auto and diesel industry with WrenchWay Top Shop Memberships. For Auto, Diesel, & CTE Instructors:Support Your Program & Connect with Industry: Get resources and equipment for your program and grow your industry partnerships with WrenchWay's free solutions for schools.Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
Naomi Kraemer, a first-generation technician, shares her journey from overcoming insecurities as a young tech to becoming a Main Line Technician at Subaru of Olathe. She reflects on the challenges of landing her first shop job, the invaluable experience gained while shadowing master technicians, learning about when to ask questions, and the initial shock of tool costs.Check out the full live version of the podcast on YouTube!About Our Guests:Naomi KraemerMain Line Technician, Subaru of OlatheAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:For Technicians & StudentsCompare & Explore Technician Pay: View salary information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.Find Your Ideal Shop or Dealership: Looking for the best places to work? Discover and research the best shop or dealership for you at wrenchway.com/shops.For Shops & DealershipsHire Top Talent & Assist Schools: Connect with skilled technicians, engage with schools, and help elevate the auto and diesel industry with WrenchWay Top Shop Memberships. For Auto, Diesel, & CTE Instructors:Support Your Program & Connect with Industry: Get resources and equipment for your program and grow your industry partnerships with WrenchWay's free solutions for schools.Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
Joe Toscano, keynote speaker, author, and technology expert of “The Social Dilemma” Netflix documentary, discusses his journey of returning to his automotive roots to become COO of Gateway Auto. He touches on tips for choosing the right shop software, protecting customer data, and creating strong passwords for better online security.Check out the full live version of the podcast on YouTube!About Our Guests:Joe ToscanoCOO, Gateway AutoHost, LeadFoot Automotive Podcastjoe@gatewayauto.coSponsor:National Institute for Automotive Service Excellence (ASE)About Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:For Technicians & StudentsCompare & Explore Technician Pay: View salary information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.Find Your Ideal Shop or Dealership: Looking for the best places to work? Discover and research the best shop or dealership for you at wrenchway.com/shops.For Shops & DealershipsHire Top Talent & Assist Schools: Connect with skilled technicians, engage with schools, and help elevate the auto and diesel industry with WrenchWay Top Shop Memberships. For Auto, Diesel, & CTE Instructors:Support Your Program & Connect with Industry: Get resources and equipment for your program and grow your industry partnerships with WrenchWay's free solutions for schools.Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
The highly anticipated final part of our live Beyond the Wrench episode with Walser Automotive Group is here! In this episode, we dive deeper into what makes Walser's culture stand out. Our guests discuss how they hire for cultural fit, emphasize the importance of first impressions with recruits, and leverage school visits and community relationships to attract new talent.Check out the full live version of the podcast on YouTube!About Our Guests:Sherry SchultzChief Human Resources OfficerLindsey TrettDirector of Talent AcquisitionJon OlstadTechnician Production ManagerRick DotteHeavy Line TechnicianAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:For Technicians & StudentsCompare & Explore Technician Pay: View salary information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.Find Your Ideal Shop or Dealership: Looking for the best places to work? Discover and research the best shop or dealership for you at wrenchway.com/shops.For Shops & DealershipsHire Top Talent & Assist Schools: Connect with skilled technicians, engage with schools, and help elevate the auto and diesel industry with WrenchWay Top Shop Memberships. For Auto, Diesel, & CTE Instructors:Support Your Program & Connect with Industry: Get resources and equipment for your program and grow your industry partnerships with WrenchWay's free solutions for schools.Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
Send us a textEpisode Notes: This week's MindWrench Podcast episode tackles the critical technician shortage in the automotive industry, suggesting that the solution lies not just in desperate recruitment, but in proactively supporting educational programs. Special guest Jay Goninen, president and co-founder of WrenchWay, and host of the Beyond the Wrench Podcast, shares insights on building lasting partnerships with schools and fostering positive workplace cultures as key strategies for attracting and retaining talented technicians, as well as building a sustainable talent pipeline.3 Key Takeaways:Focus on Education, Not Just Recruitment: The industry needs to shift its focus from simply recruiting individual technicians to investing in and strengthening the educational programs that train them. This creates a long-term, sustainable talent pool.Build Partnerships Early: Shop owners should establish relationships with schools long before graduation season. Early engagement fosters stronger connections with potential technicians and allows for better collaboration on curriculum and training.Culture is Key: Technicians aren't just looking for good pay; they want a positive work environment. Prioritizing well-being, professional development, and open communication is crucial for retaining talent. Thought-Provoking Questions:What steps can my shop take today to start building relationships with local automotive schools and technical programs?Beyond pay, what specific improvements can I make to my shop's culture to attract and retain technicians in today's market?How can I leverage resources like the Voice of the Technician survey to better understand the needs and concerns of my team and other technicians in the industry? Guest Info: Jay Goninen – Founder -Find-A-Wrench/ Co-Founder- WrenchWayEmail: jay@findawrench.com Website: https://findawrench.com https://wrenchway.comLinkedIn Beyond The Wrench Podcast Support the showJoin our Mind Wrench mailing list!
For the first time, we took the Beyond the Wrench Podcast live on social media with our friends at Walser Automotive Group. In this episode, we explore how Walser has earned its reputation as one of the nation's top dealership employers. We dive into their “People Strategy,” how they engage technicians in community recruitment, and how they create clear career paths for technicians.Stay tuned—part two goes live next week!Can't Wait? Check out the full live version of the podcast on YouTube!About Our Guests:Sherry SchultzChief Human Resources OfficerLindsey TrettDirector of Talent AcquisitionJon Olstad Technician Production ManagerRick DotteHeavy Line TechnicianSponsor:National Institute for Automotive Service Excellence (ASE)About Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:For Technicians & StudentsCompare & Explore Technician Pay: View salary information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.Find Your Ideal Shop or Dealership: Looking for the best places to work? Discover and research the best shop or dealership for you at wrenchway.com/shops.For Shops & DealershipsHire Top Talent & Assist Schools: Connect with skilled technicians, engage with schools, and help elevate the auto and diesel industry with WrenchWay Top Shop Memberships. For Auto, Diesel, & CTE Instructors:Support Your Program & Connect with Industry: Get resources and equipment for your program and grow your industry partnerships with WrenchWay's free solutions for schools.Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
WrenchWay Co-Founders, Jay Goninen and Mark Wilson, reflect on 2024, sharing highlights, challenges, and what's to come in 2025. They discuss proud moments, lessons learned, and future plans—all while focusing on WrenchWay's mission to promote and improve technician careers.View the view version of the podcast on YouTubeAbout Our Guest:Mark WilsonCo-Founder & CEO, WrenchWaymark@wrenchway.comAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:For Technicians & StudentsCompare & Explore Technician Pay: View salary information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.Find Your Ideal Shop or Dealership: Looking for the best places to work? Discover and research the best shop or dealership for you at wrenchway.com/shops.For Shops & DealershipsHire Top Talent & Assist Schools: Connect with skilled technicians, engage with schools, and help elevate the auto and diesel industry with WrenchWay Top Shop Memberships. For Auto, Diesel, & CTE Instructors:Support Your Program & Connect with Industry: Get resources and equipment for your program and grow your industry partnerships with WrenchWay's free solutions for schools.Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
Max Sorensen, Senior Vice President of Operations at Caliber discusses the critical role mentorship and structure play in shaping successful auto collision technicians. He shares insights on Caliber's Technician Apprentice Program (TAP), the rise of female apprentices, and how a bad mentor can derail careers.View the view version of the podcast on YouTubeAbout Our Guest:Max SorensenSenior Vice President of Operations, CaliberMaximillian.Sorensen@calibercollision.comAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:For Technicians & StudentsCompare & Explore Technician Pay: View salary information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.Find Your Ideal Shop or Dealership: Looking for the best places to work? Discover and research the best shop or dealership for you at wrenchway.com/shops.For Shops & DealershipsHire Top Talent & Assist Schools: Connect with skilled technicians, engage with schools, and help elevate the auto and diesel industry with WrenchWay Top Shop Memberships. For Auto, Diesel, & CTE Instructors:Support Your Program & Connect with Industry: Get resources and equipment for your program and grow your industry partnerships with WrenchWay's free solutions for schools.Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
Jessica McAllister, Lead Technician, shares insights on attracting young technicians to the industry. As a young technician herself, she talks about the challenges of breaking into the diesel and trucking fields, the power of a great mentor, staying positive despite industry negativity, and offers three key tips for young technicians to kickstart their careers.View the view version of the podcast on YouTubeAbout Our Guest:Jessica McAllisterLead TechnicianAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:For Technicians & StudentsCompare & Explore Technician Pay: View salary information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.Find Your Ideal Shop or Dealership: Looking for the best places to work? Discover and research the best shop or dealership for you at wrenchway.com/shops.For Shops & DealershipsHire Top Talent & Assist Schools: Connect with skilled technicians, engage with schools, and help elevate the auto and diesel industry with WrenchWay Top Shop Memberships. For Auto, Diesel, & CTE Instructors:Support Your Program & Connect with Industry: Get resources and equipment for your program and grow your industry partnerships with WrenchWay's free solutions for schools.Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
Want to add strategic pricing to your marketing tool box? Go to InteliChek or call 877-827-7273 and ask about our InteliShare Series! InteliShare contains all of our promotional tools that you can use to promote your favorable prices, including our InteliAds, the printable flyers that you can show off in easel displays, InteliMedia, for your Digital Media Boards AND InteliWidgets, so you can show off price comparisons on your website and even let your customers schedule from the widget. Summary In this conversation, Jay Goninen, co-founder and president of WrenchWay, discusses the challenges and opportunities within the automotive and diesel industries, particularly focusing on technician recruitment and retention. He highlights the importance of initiatives like School Assist, which aims to support educational institutions in training future technicians. The conversation also delves into the results of a recent survey on technician satisfaction, revealing concerns about pay, work culture, and the need for better communication within the industry. Jay emphasizes the importance of flexibility and proper equipment in shops, as well as the need to hear from various voices within the industry, including collision repair professionals and educators. The conversation delves into the challenges faced by technicians in the automotive industry, focusing on work-life balance, generational communication, and the need for transparency in business operations. The speakers discuss the importance of effective communication between leadership and technicians, the evolving preferences for compensation structures, and the overall satisfaction of technicians with their current employers. The discussion highlights the need for businesses to adapt to changing workforce dynamics and improve their practices to retain talent and foster a positive work environment. Takeaways WrenchWay aims to improve technician recruitment and retention. School Assist helps educational institutions connect with industry needs. Apprenticeship programs are crucial for industry growth. Technician satisfaction is a pressing concern in the industry. Pay remains the top priority for technicians. Proper equipment in shops is essential for technician satisfaction. Flexibility in work schedules is increasingly important. The collision repair sector needs more representation in surveys. Educators play a vital role in shaping the future workforce. Open communication is necessary for industry improvement. Workaholism can lead to burnout, even in enjoyable jobs. A significant portion of the workforce is aging, raising concerns about industry sustainability. Generational communication is crucial for attracting younger talent. Profitability must be balanced with employee welfare. Transparency in business operations fosters trust and understanding. Technicians often lack knowledge about profit and loss, impacting their perceptions. Flat rate compensation structures can create anxiety among technicians. Technicians are increasingly preferring hourly or salary compensation for stability. A large percentage of technicians are willing to work more hours for better pay. Communication from leadership is a critical area for improvement in the industry. Music: LNDO-Feelin Good Wayfair-Wilder The Revolution-Riding High LNDO-Wild Wild Midwest This episode is possible with the help of VISPERIO Performance, which provides tailored solutions to ignite Automotive Dealership Fixed Operations Performance & Profit. Find out more at: https://visperio.com/
Want to add strategic pricing to your marketing tool box? Go to InteliChek or call 877-827-7273 and ask about our InteliShare Series! InteliShare contains all of our promotional tools that you can use to promote your favorable prices, including our InteliAds, the printable flyers that you can show off in easel displays, InteliMedia, for your Digital Media Boards AND InteliWidgets, so you can show off price comparisons on your website and even let your customers schedule from the widget. Summary In this conversation, Jay Goninen, co-founder and president of WrenchWay, discusses the challenges and opportunities within the automotive and diesel industries, particularly focusing on technician recruitment and retention. He highlights the importance of initiatives like School Assist, which aims to support educational institutions in training future technicians. The conversation also delves into the results of a recent survey on technician satisfaction, revealing concerns about pay, work culture, and the need for better communication within the industry. Jay emphasizes the importance of flexibility and proper equipment in shops, as well as the need to hear from various voices within the industry, including collision repair professionals and educators. The conversation delves into the challenges faced by technicians in the automotive industry, focusing on work-life balance, generational communication, and the need for transparency in business operations. The speakers discuss the importance of effective communication between leadership and technicians, the evolving preferences for compensation structures, and the overall satisfaction of technicians with their current employers. The discussion highlights the need for businesses to adapt to changing workforce dynamics and improve their practices to retain talent and foster a positive work environment. Takeaways WrenchWay aims to improve technician recruitment and retention. School Assist helps educational institutions connect with industry needs. Apprenticeship programs are crucial for industry growth. Technician satisfaction is a pressing concern in the industry. Pay remains the top priority for technicians. Proper equipment in shops is essential for technician satisfaction. Flexibility in work schedules is increasingly important. The collision repair sector needs more representation in surveys. Educators play a vital role in shaping the future workforce. Open communication is necessary for industry improvement. Workaholism can lead to burnout, even in enjoyable jobs. A significant portion of the workforce is aging, raising concerns about industry sustainability. Generational communication is crucial for attracting younger talent. Profitability must be balanced with employee welfare. Transparency in business operations fosters trust and understanding. Technicians often lack knowledge about profit and loss, impacting their perceptions. Flat rate compensation structures can create anxiety among technicians. Technicians are increasingly preferring hourly or salary compensation for stability. A large percentage of technicians are willing to work more hours for better pay. Communication from leadership is a critical area for improvement in the industry. Music: LNDO-Feelin Good Wayfair-Wilder The Revolution-Riding High LNDO-Wild Wild Midwest This episode is possible with the help of VISPERIO Performance, which provides tailored solutions to ignite Automotive Dealership Fixed Operations Performance & Profit. Find out more at: https://visperio.com/
To celebrate the holiday season and the new year, we thought it'd be fun to reshare an exciting episode from earlier this year. In this episode, Bogi Lateiner, a master technician with over 20 years of experience and the host of All Girls Garage on MotorTrend, shares her unique perspective on the challenges women face in the shop. She also highlights the significant impact that respect for technicians can have and discusses the changes the automotive industry has undergone over the years.View the video podcast on YouTubeAbout Our Guest:Bogi LateinerHost of All Girls Garage, MotorTrendBogi's GarageAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.comWrenchWay Resources:Salary Comparison Tool - See pay information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.Technicians & Students - Looking for the best shops or dealerships to work at? Check out wrenchway.com/shops.Shops & Dealerships - Want to find quality technicians, connect with schools, and support the auto and diesel industry? Learn about WrenchWay Top Shop Memberships.Auto, Diesel, or Tech Ed Instructors - Need help getting resources for your program and connecting with industry? We have free solutions for you on WrenchWay.Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
To kick off the holiday season, we thought it'd be fun to reshare an exciting episode from earlier this year. In this episode throwback, John Spence, one of the top business experts in the world, author, CEO, and speaker, offers key leadership and management advice. He covers the elements of a good culture, the importance of caring for your people, and the impact that keeping toxic high-performing people can have on your business.View the video podcast on YouTubeAbout Our Guest:John SpenceCEO, John Spence LLCjohn@johnspence.comAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:Salary Comparison Tool - See pay information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.Technicians & Students - Looking for the best shops or dealerships to work at? Check out wrenchway.com/shops.Shops & Dealerships - Want to find quality technicians, connect with schools, and support the auto and diesel industry? Learn about WrenchWay Top Shop Memberships.Auto, Diesel, or Tech Ed Instructors - Need help getting resources for your program and connecting with industry? We have free solutions for you on WrenchWay.Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
Leaders from WrenchWay and ASE dive into the findings of the 2025 Voice of Technician Report. We discuss what technicians want from employers, preferred work schedules, desired pay structures, and more. We also compare the results with last year's survey and share our thoughts on some surprising stats!Download the 2025 Voice of Technician ReportAbout Our Guests:George ArrantsVice President, ASE Education Foundationgeorge.arrants@aseeducation.org Matthew ShepanekVice President of Credential Testing Programs, ASEmatthew.shapanek@ase.com Mark WilsonCo-Founder & CEO, WrenchWaymark@wrenchway.com About Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:Salary Comparison Tool - See pay information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.Technicians & Students - Looking for the best shops or dealerships to work at? Check out wrenchway.com/shops.Shops & Dealerships - Want to find quality technicians, connect with schools, and support the auto and diesel industry? Learn about WrenchWay Top Shop Memberships.Auto, Diesel, or Tech Ed Instructors - Need help getting resources for your program and connecting with industry? We have free solutions for you on WrenchWay.Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
Brandon Ludwikowski, Co-Owner of Midwest Performance Cars, joins us to share his journey in automotive and as a flat rate technician. With strong shop leadership, a good shop fit, a positive attitude, and a desire to learn, Brandon's story is an inspiring example of what it really means to "work your way up" in the industry.View the view version of the podcast on YouTubeAbout Our Guest:Brandon LudwikowskiCo-Owner, Midwest Performance Carsbrandon@midwestperformancecars.comAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:Salary Comparison Tool - See pay information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.Technicians & Students - Looking for the best shops or dealerships to work at? Check out wrenchway.com/shops.Shops & Dealerships - Want to find quality technicians, connect with schools, and support the auto and diesel industry? Learn about WrenchWay Top Shop Memberships.Auto, Diesel, or Tech Ed Instructors - Need help getting resources for your program and connecting with industry? We have free solutions for you on WrenchWay.Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
Energetic NHRA Pro Stock Motorcycle Driver, Steve Johnson, makes his first appearance on Beyond the Wrench. After starting as an auto technician, Steve founded the BAT-man (Be A Technician) Scholarship to help break down barriers and attract more technicians to the industry. In this episode, he also shares tips on building your brand and takes us through his early racing years.Learn more or apply for the BAT-man Scholarship: https://www.stevejohnsonracing.com/scholarshipsView the view version of the podcast on YouTubeAbout Our Guest:Steve JohnsonNHRA Pro Stock Motorcycle Driverhttps://www.stevejohnsonracing.com/About Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:Salary Comparison Tool - See pay information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.Technicians & Students - Looking for the best shops or dealerships to work at? Check out wrenchway.com/shops.Shops & Dealerships - Want to find quality technicians, connect with schools, and support the auto and diesel industry? Learn about WrenchWay Top Shop Memberships.Auto, Diesel, or Tech Ed Instructors - Need help getting resources for your program and connecting with industry? We have free solutions for you on WrenchWay.Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
Tim Winkeler, President & CEO of VIP Tires & Service, joins us to discuss how they prioritize relationships in building their shop culture. VIP Tires & Service has used staff feedback to drive improvements, learning valuable lessons along the way. These include the power of feedback, the importance of closing the feedback loop, and focusing on long-term company health.View the view version of the podcast on YouTubeAbout Our Guest:Tim WinkelerPresident & CEO, VIP Tires & ServiceTWinkeler@vipauto.comAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:Salary Comparison Tool - See pay information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.Technicians & Students - Looking for the best shops or dealerships to work at? Check out wrenchway.com/shops.Shops & Dealerships - Want to find quality technicians, connect with schools, and support the auto and diesel industry? Learn about WrenchWay Top Shop Memberships.Auto, Diesel, or Tech Ed Instructors - Need help getting resources for your program and connecting with industry? We have free solutions for you on WrenchWay.Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
Matt Eckman, COO, and Sara Presutto, HR Director of Big Brand Tire & Service, discuss how the company has grown to 230 locations while prioritizing customer service and employee care. Big Brand promotes from within, as seen in Matt's journey from tire tech to COO. Learn about their referral program, how the company's vision drives growth, and how management stays connected across locations through their “How's it Going” assessment.View the view version of the podcast on YouTubeAbout Our Guests:Matt EckmanCOO, Big Brand Tire & Servicematt@bigbrandtire.comSara PresuttoHR Director, Big Brand Tire & Servicesara.p@bigbrandtire.comAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:Salary Comparison Tool - See pay information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.Technicians & Students - Looking for the best shops or dealerships to work at? Check out wrenchway.com/shops.Shops & Dealerships - Want to find quality technicians, connect with schools, and support the auto and diesel industry? Learn about WrenchWay Top Shop Memberships.Auto, Diesel, or Tech Ed Instructors - Need help getting resources for your program and connecting with industry? We have free solutions for you on WrenchWay.Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
In this recorded webinar, Jay Goninen and Mark Wilson, Co-Founders of WrenchWay, are joined by ASE President & CEO, Dave Johnson, to announce a new partnership with School Assist, the online platform that connects schools with industry. They discuss new product features, the growth of School Assist, and the progressive ASE and WrenchWay partnership.Referenced Materials:School AssistWebinar SlidesPress Release: ASE & WrenchWay Join Forces to Reduce Technician ShortageASE Education Foundation Field Manager Map Upcoming Webinar: 2024 Voice of Technician SurveyAbout Our Guests:Dave JohnsonPresident & CEO, National Institute for Automotive Service Excellence (ASE)djohnson@ase.comMark WilsonCo-Founder & CEO, WrenchWaymark@wrenchway.comAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:Salary Comparison Tool - See pay information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.Technicians & Students - Looking for the best shops or dealerships to work at? Check out wrenchway.com/shops.Shops & Dealerships - Want to find quality technicians, connect with schools, and support the auto and diesel industry? Learn about WrenchWay Top Shop Memberships.Auto, Diesel, or Tech Ed Instructors - Need help getting resources for your program and connecting with industry? We have free solutions for you on WrenchWay.Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
As a former technician, Larry Hourcle is now an Academy Instructor at the National Automobile Dealers Association (NADA) and a valuable voice for dealerships seeking growth. This episode explores Larry's career transition, the importance of technician development, setting the right tone at the shop, and key career advice for technicians.View the video podcast on YouTubeAbout Our Guest:Larry HourcleAcademy Instructor, National Automobile Dealers Association (NADA)lHourcle@nada.orgAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:Salary Comparison Tool - See pay information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.Technicians & Students - Looking for the best shops or dealerships to work at? Check out wrenchway.com/shops.Shops & Dealerships - Want to find quality technicians, connect with schools, and support the auto and diesel industry? Learn about WrenchWay Top Shop Memberships.Auto, Diesel, or Tech Ed Instructors - Need help getting resources for your program and connecting with industry? We have free solutions for you on WrenchWay.Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
Ray Clark, Director of Training and Development for Truck Country and Stoops Freightliner, shares insights on the industry's need to collaborate with schools. He emphasizes the importance of building relationships with students starting in middle school, discusses challenges in getting counselors to advocate for the trades, and highlights key elements for conducting effective advisory committee meetings.View the video podcast on YouTubeAbout Our Guest:Ray ClarkDirector of Training and Development, Truck Country and Stoops FreightlinerRayClark@truckcountry.comAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:Salary Comparison Tool - See pay information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.Technicians & Students - Looking for the best shops or dealerships to work at? Check out wrenchway.com/shops.Shops & Dealerships - Want to find quality technicians, connect with schools, and support the auto and diesel industry? Learn about WrenchWay Top Shop Memberships.Auto, Diesel, or Tech Ed Instructors - Need help getting resources for your program and connecting with industry? We have free solutions for you on WrenchWay.Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
Learn how to navigate at SEMA/AAPEXLearn how to vote in this year's electionBraxton Critcher discusses the latest developments in the automotive repair industry. The episode highlights a major shift towards AI-powered in-vehicle voice assistants, driven by a new survey from Soundhound AI Incorporated. Braxton also introduces TireGuru's new Tire Price Optimizer tool, designed to give auto shops a competitive edge by using real-time local pricing data. Additionally, a collaborative initiative between the National Institute for Automotive Excellence, ASE Education Foundation, and Wrenchway aims to expand School Assist, a platform that connects automotive employers with schools to build a strong workforce pipeline. Thanks to our sponsor AutoFix Auto Shop Coaching! Schedule your free strategy session here: autofixautoshopcoaching.com
Brent Kindred, Vice President of The Wisconsin Automobile & Truck Dealers Association (WATDA) Foundation, addresses the status of the technician shortage and stresses the importance of industry involvement with schools to help fill the gap. He shares how the WATDA Foundation provides scholarships and summer camps for middle school students to ignite interest in auto and diesel careers.View the video podcast on YouTubeAbout Our Guest:Brent KindredVice President, WATDA Foundationbkindred@watda.org About Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:Salary Comparison Tool - See pay information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.Technicians & Students - Looking for the best shops or dealerships to work at? Check out wrenchway.com/shops.Shops & Dealerships - Want to find quality technicians, connect with schools, and support the auto and diesel industry? Learn about WrenchWay Top Shop Memberships.Auto, Diesel, or Tech Ed Instructors - Need help getting resources for your program and connecting with industry? We have free solutions for you on WrenchWay.Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
Nick Stafford, Talent Acquisition Lead at JX Truck Center, strives to serve each person he meets in their career journey. He emphasizes the importance of building relationships with students during the recruitment process, explains why the traditional “hard sell” recruiting approach is outdated, and shares insights on the growing number of sponsored students.View the video podcast on YouTubeAbout Our Guest:Nick StaffordTalent Acquisition Lead, JX Truck Centernstafford@jxe.comAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:Salary Comparison Tool - See pay information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.Technicians & Students - Looking for the best shops or dealerships to work at? Check out wrenchway.com/shops.Shops & Dealerships - Want to find quality technicians, connect with schools, and support the auto and diesel industry? Learn about WrenchWay Top Shop Memberships.Auto, Diesel, or Tech Ed Instructors - Need help getting resources for your program and connecting with industry? We have free solutions for you on WrenchWay.Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
Cole Strandberg, Managing Director at Focus Investment Banking and Host of the Collision Vision Podcast, discusses three future growth options for single-location shops. He highlights helpful Small Business Administration (SBA) resources and examines opportunities arising from retiring boomer shop owners.View the video podcast on YouTubeAbout Our Guest:Cole StrandbergManaging Director, Focus Investment BankingHost, Collision Vision Podcastcole.strandberg@focusbankers.comAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:Salary Comparison Tool - See pay information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.Technicians & Students - Looking for the best shops or dealerships to work at? Check out wrenchway.com/shops.Shops & Dealerships - Want to find quality technicians, connect with schools, and support the auto and diesel industry? Learn about WrenchWay Top Shop Memberships.Auto, Diesel, or Tech Ed Instructors - Need help getting resources for your program and connecting with industry? We have free solutions for you on WrenchWay.Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
Jason Garfoot, Global Portfolio Manager at 3M, started by custom painting motorcycle helmets for friends, which sparked his passion for the body and paint industry. Now at 3M, he is exploring “the science of why,” and gathering insights from forward-thinking industry leaders to continue to drive progress.View the video podcast on YouTubeAbout Our Guest:Jason GarfootGlobal Portfolio Manager, 3Mjgarfoot@mmm.comAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:Salary Comparison Tool - See pay information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.Technicians & Students - Looking for the best shops or dealerships to work at? Check out wrenchway.com/shops.Shops & Dealerships - Want to find quality technicians, connect with schools, and support the auto and diesel industry? Learn about WrenchWay Top Shop Memberships.Auto, Diesel, or Tech Ed Instructors - Need help getting resources for your program and connecting with industry? We have free solutions for you on WrenchWay.Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
Ryan Marrinan, Body Repair Trainer at the 3M Collision Repair Academy, began as a technician. Now, he helps shape future technicians by inspiring young people about automotive technology—explaining the “why” behind engineers' designs and teaching technicians of all experience levels.View the video podcast on YouTubeAbout Our Guest:Ryan MarrinanBody Repair Trainer, 3M Collision Repair Academyrmarrinan@mmm.comAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:Salary Comparison Tool - See pay information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.Technicians & Students - Looking for the best shops or dealerships to work at? Check out wrenchway.com/shops.Shops & Dealerships - Want to find quality technicians, connect with schools, and support the auto and diesel industry? Learn about WrenchWay Top Shop Memberships.Auto, Diesel, or Tech Ed Instructors - Need help getting resources for your program and connecting with industry? We have free solutions for you on WrenchWay.Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
Deron Lundgren, Zone Retailer Aftersales Manager at Subaru of America, shares strategies for improving customer relationships and driving new business. He discusses techniques such as evaluating inbound calls, using role-playing for team coaching, and conducting clear communication with customers to enhance the service experience.View the video podcast on YouTubeAbout Our Guest:Deron LundgrenZone Retailer Aftersales Manager, Subaru of Americadlundg@subaru.comAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:Salary Comparison Tool - See pay information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.Technicians & Students - Looking for the best shops or dealerships to work at? Check out wrenchway.com/shops.Shops & Dealerships - Want to find quality technicians, connect with schools, and support the auto and diesel industry? Learn about WrenchWay Top Shop Memberships.Auto, Diesel, or Tech Ed Instructors - Need help getting resources for your program and connecting with industry? We have free solutions for you on WrenchWay.Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
Jay "Joern" Aebert, Master Technician, breaks down Advanced Driver Assistance Systems (ADAS)—simplifying everything from setting up ADAS in your shop and mastering the core knowledge needed to operate the technology, to creating the ideal space and environment for repairs.View the video podcast on YouTubeAbout Our Guest:Jay AebertMaster TechnicianConnect with Jay on LinkedInAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:Salary Comparison Tool - See pay information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.Technicians & Students - Looking for the best shops or dealerships to work at? Check out wrenchway.com/shops.Shops & Dealerships - Want to find quality technicians, connect with schools, and support the auto and diesel industry? Learn about WrenchWay Top Shop Memberships.Auto, Diesel, or Tech Ed Instructors - Need help getting resources for your program and connecting with industry? We have free solutions for you on WrenchWay.Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
David Boyes, President of Today's Class, joins us to discuss how their company has made training more accessible for today's technicians. Today's Class focuses on the automotive aftermarket by creating personalized learning paths, adapting to ongoing industry advancements, and offering concise lessons that users can easily retain and build upon.View the video podcast on YouTubeAbout Our Guest:David Boyes, President, Today's Classdboyes@todaysclass.comAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:Salary Comparison Tool - See pay information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.Technicians & Students - Looking for the best shops or dealerships to work at? Check out wrenchway.com/shops.Shops & Dealerships - Want to find quality technicians, connect with schools, and support the auto and diesel industry? Learn about WrenchWay Top Shop Memberships.Auto, Diesel, or Tech Ed Instructors - Need help getting resources for your program and connecting with industry? We have free solutions for you on WrenchWay.Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
From valet to Dealership Academy Instructor at the National Automobile Dealers Association (NADA), Jim O'Donnell joins us to discuss financial management in a dealership. He highlights how 40-60% of gross profit comes from the fixed ops department, but it rarely gets the attention it deserves. Jim emphasizes the importance of focusing on fixed ops and offers tips for communicating financial information to the team.View the video podcast on YouTubeAbout Our Guest: Jim O'DonnellDealership Academy Instructor, National Automobile Dealers Association (NADA)odonnellj@nada.orgAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:Salary Comparison Tool - See pay information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.Technicians & Students - Looking for the best shops or dealerships to work at? Check out wrenchway.com/shops.Shops & Dealerships - Want to find quality technicians, connect with schools, and support the auto and diesel industry? Learn about WrenchWay Top Shop Memberships.Auto, Diesel, or Tech Ed Instructors - Need help getting resources for your program and connecting with industry? We have free solutions for you on WrenchWay.Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
Mike Wiant, Regional Sales Representative at Shelby American, is a catalyst in the auto industry, driven by a passion for inspiring students and engaging with local schools. From initiating exciting events like, "Drive a Shelby to School Day" and “AutoBlast,” Mike is dedicated to getting students excited about careers in the auto profession. His efforts also support schools and help foster strong relationships between shops and schools.View the video podcast on YouTubeAbout Our Guest:Mike WiantCreator, AutoBlastRegional Sales Representative, Shelby Americanmike.wiant@gmail.comAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:Salary Comparison Tool - See pay information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.Technicians & Students - Looking for the best shops or dealerships to work at? Check out wrenchway.com/shops.Shops & Dealerships - Want to find quality technicians, connect with schools, and support the auto and diesel industry? Learn about WrenchWay Top Shop Memberships.Auto, Diesel, or Tech Ed Instructors - Need help getting resources for your program and connecting with industry? We have free solutions for you on WrenchWay.Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
Today's episode marks yet another in our series titled Operational Excellence: Shop Strategies for Success. Today's conversation is all about the talent side of your operation, an update on the talent shortage, and how to solve for it in YOUR shop. Today's guest is kind of THE guy in the talent space, a multi-time guest here on the Collision Vision, and a good friend of mine. Jay Goninen is the Co-founder and President of WrenchWay, and- more recently- owner of his family's longtime repair shop. Today, we'll talk all about how to hire, retain, and develop a world-class team for your organization. Enjoy the show! Website: https://wrenchway.com/ LinkedIn: https://www.linkedin.com/in/jaygoninen Beyond the Wrench Podcast: https://www.youtube.com/playlist?list=PL2VNAbdlBcMGfB9Qy_yjLZJjcgfHxViFA This episode is sponsored by: Hunter Engineering At Hunter Engineering, the theme behind all their products is do it right, do it once. So when you're doing alignments, the time to find hidden damage is before you start, not after. The workflow for Hunter's Collision Alignment System surfaces the trouble right up front by providing five additional collision-specific measurements, like toe out on turn, maximum steer and ride height, to find the problems right away. It's all about efficiency, so find the damage before it finds you. To learn more about Hunter's Collision Alignment System, visit https://www.hunter.com/
As an ASE Master Automotive Technician, Robert Solei's positive attitude and happiness are contagious both in the shop and throughout this episode. He walks us through his career, highlighting his early years as an automotive technician, discussing a life-changing event that shaped his outlook today, and sharing his honest opinion on the flat rate pay system.View the video podcast on YouTubeAbout Our Guest:Robert SoleiASE Master Automotive TechnicianConnect with Robert on LinkedInAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:Salary Comparison Tool - See pay information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.Technicians & Students - Looking for the best shops or dealerships to work at? Check out wrenchway.com/shops.Shops & Dealerships - Want to find quality technicians, connect with schools, and support the auto and diesel industry? Learn about WrenchWay Top Shop Memberships.Auto, Diesel, or Tech Ed Instructors - Need help getting resources for your program and connecting with industry? We have free solutions for you on WrenchWay.Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
Tanner Brandt, President of Autodiag Clinic, discusses the value of evaluating your technicians' actual take-home income and the necessity of proper pay plans when assessing technician compensation. Tanner also dissects WrenchWay's recent Technician Pay Survey and Technician Compensation Tool.To see how much technicians are making in your area and to contribute your own data anonymously, visit wrenchway.com/pay.View the video podcast on YouTubeAbout Our Guest:Tanner BrandtPresident, Autodiag ClinicFollow Tanner on LinkedIn Sponsor:FullbayAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:Technicians & Students - Looking for the best shops to work at? Check out wrenchway.com/shops.Shops & Dealerships - Want to find quality technicians and support the industry? Learn about WrenchWay Shop Memberships.Instructors - Need help getting resources and connecting with industry? We have free resources for your program. Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
WrenchWay Co-Founders Jay Goninen and Mark Wilson dive into WrenchWay's 2024 Technician Pay survey. The survey gathered data about pay and benefits from thousands of technicians across the country. WrenchWay processed the information and developed an evolving technician compensation tool available for free at wrenchway.com/pay. Download the video webinar: https://wrenchway.com/events/technician-pay-survey-results/ Sponsor:Jasper Engines & TransmissionsAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122About Our Guest:Mark WilsonCo-Founder & CEO, WrenchWaymark@wrenchway.comWrenchWay Resources:Technicians & Students - Looking for the best shops to work at? Check out wrenchway.com/shops.Shops & Dealerships - Want to find quality technicians and support the industry? Learn about WrenchWay Shop Memberships.Instructors - Need help getting resources and connecting with industry? We have free resources for your program. Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
WrenchWay partners with Hireology to help dealerships better hire technician talent. Tiffany Czerwinski, Director of Automotive Partnerships at Hireology, discusses the impact this new partnership will have on dealership recruiting. She also addresses several challenges the automotive industry is currently facing, including talent shortages and the absence of clear career paths. Lastly, she offers dealers valuable recruiting tips you won't want to miss!View the video podcast on YouTubeAbout Our Guest:Tiffany CzerwinskiDirector of Automotive Partnerships, Hireologytczerwinski@hireology.comSponsor:Wind River PaymentsAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:Technician Compensation Tool - See automotive, diesel, and collision technician compensation in your area at wrenchway.com/pay.Technicians & Students - Looking for the best shops to work at? Check out wrenchway.com/shops.Shops & Dealerships - Want to find quality technicians and support the industry? Learn about WrenchWay Shop Memberships.Instructors - Need help getting resources and connecting with industry? We have free resources for your program. Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok