Automation Unplugged Podcast

SHOW NOTESYou'll hear from me as I guide you through several key topics, including:How the introduction of AI has impacted search engine optimization and page one rankingsThe rise of zero-click search results and how to show up in themWhat EEAT stands for — experience, expertise, authority, and trust — and why Google uses it to rank your contentAnd how to optimize your Google Business Profile and other online directories to increase visibility in local searchVisit the episode page on our website to get the audio recording, full transcript, and 5-Minute Marketing videos. Now let's tune in and learn what you need to do to land on page one in 2025. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESIn this episode, Jesse and I discussed:How Midtown is elevating executive video and streaming setupsAward-winning immersive projects in education and retailJesse's journey from hands-on technician to company leaderJesse brings energy, expertise, and a refreshing sense of humor to everything he does. Whether you're running a family-owned shop or scaling a growing AV firm, there's something in this episode for you.So settle in and enjoy my conversation with Jesse Miller. Let's get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au308 About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESHere's what's coming up in today's episode:Why storytelling beats sales pitches on socialHow video is dominating in 2025—and how to get startedKali's takeaways from her attendance at this year's Social Media Marketing WorldWhether you're just getting started or ready to level up your social media strategy, this episode is packed with practical takeaways.Let's dive in—here's Automation Unplugged with Kat Wheeler and Kali Keegan. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESIn this episode, we covered:How expanding into electrical work is helping Bethesda get involved in projects earlier.The power of peer collaboration and how Michael's affiliate network drives innovation.Why focusing on design and lighting has reshaped how clients and partners see his team.Michael also talks about the changing role of integrators in smart home design, how tariffs and economic uncertainty are impacting the industry, and why staying adaptable is more important than ever.So let's jump in—here's Automation Unplugged with Michael Wilson.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au306 About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESHere's what's coming up in today's episode:How One Firefly evolved from an engineering services firm to the leading marketing agency for integrators.How AV marketing has shifted from basic websites and email to SEO, social media, and AI-drive strategies.The biggest marketing mistakes integrators make and how to fix them.Plus, I'll share why storytelling is more important than ever, and my predictions for where AV marketing is headed in the next five years.This is going to be a fun and insightful conversation, so let's get started! About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESIn this episode, we covered:How Rich is leveraging smart tech to transform apartment living and streamline property managementWhy he chose to implement EOS to scale his business and empower his teamThe importance of leading with service, honesty, and vision when selling technologyYou'll also hear Rich talk about how faith guides his business decisions, why healthy conflict is essential for growth, and how a mindset of learning has helped him thrive through challenges.This one's packed with wisdom, inspiration, and some powerful lessons in leadership and growth. Let's jump in—here's Automation Unplugged with Richard Quinones.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au304 About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESIn this webinar, we'll cover:How to navigate 2025's volatile economy without losing visibilityQuick-win tactics like targeted Google Ads and branded van wraps to drive immediate leadsFoundational plays like SEO and events that build lasting momentumVisit the episode page on our website to get the audio recording, full transcript, and video of the original webinar. Now let's tune in and learn how you can make your marketing dollars work harder in 2025. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESIn this episode, we covered:The journey of a family-run business transitioning into a national powerhouseHow wresting and crossfit has helped them to live healthier lives and in turn, increased work place productivityStrategies for growth, leadership, and staying at the forefront of an ever-changing industryWithout further ado, let's tune in to my  conversation with Bryan and Marc Rizzo.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au302 About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESIn this webinar, we'll cover:What effective onboarding really looks like — and what it's notHow to start creating a structured 30-60-90 day onboarding plan for new hiresAnd actionable tips for creating a welcoming environment and preparing your existing team and new hires for successWhether you're onboarding your first employee or looking to refine your existing process, you'll find valuable takeaways in today's conversation. Visit the episode page on our website to get the audio recording of this webinar, the transcript, and the full video recording of the original webinar. Now let's tune in to learn how you can set new team members up for success this year. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESFor this milestone episode, Lee and I covered some great topics, including:How Wipliance has grown into multiple markets and the impact of lighting and shading on their successHow Wipliance uses video content to educate clients and strengthen industry relationshipsTheir work on the historic Taliesin West Frank Lloyd Wright home, in partnership with LutronI appreciate you joining us for this special episode. Whether you've been with us since the beginning or just recently discovered the show, thank you for being part of the Automation Unplugged journey. Let's jump in.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au300 About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESIn our chat, Sam shares valuable insights on:How to build a sustainable talent pipeline.The power of company culture, mission, and values in attracting top talent—and how to communicate them effectively.How integrators can think outside the box when sourcing candidates, from leveraging industry networks to monitoring layoffs in tech and retail sectors.If hiring is on your mind this year, this episode is packed with actionable strategies to help you attract and retain the right people.Let's dive into my conversation with Sam Hodz. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESIn this episode, we discuss:Azione's evolution and how it's redefining what a buying group should be.Mergers & acquisitions in the CI space—what they mean for business owners.The power of community and education in helping integrators grow and scale.Patrick's passion for innovation and building strong industry relationships makes this a must-listen. So, sit back and enjoy my conversation with Patrick McCarthy. Let's get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au298 About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESIn this episode, we discuss:Extreme ownership in business and how Brad's team lives by Jocko Willink's leadership principlesNavigating economic shifts with rising tariffs, shifting budgets, and staying ahead of industry challengesThe power of peer collaboration and why networking with fellow integrators has been a game-changer for business growthBrad shares some incredible insights on leadership, business strategy, and industry trends—so let's dive in!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au297 About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESDuring this episode, we'll cover:The importance of regularly updating your website with new content, service offerings, and images, plus how frequently you should be making website updatesWhy integrators should have dedicated solutions pages on their websites to showcase current service offeringsSix expert tips for dealers to make immediate improvements on their websiteI really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Romi Kiriadre.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESIn the webinar, we'll cover:Strategies for creating a structured interview process, and the types of screens and interviews you may use to evaluate candidatesThe importance of evaluating for both skills and culture fit during interviewsTips on how to ask tough, insightful questions that go beyond surface-level responses and help uncover a candidate's true potentialVisit the episode page on our website to get the audio recording of this webinar, the transcript, and the full video recording of the original webinar. Now let's tune in to learn how you can evaluate top talent for your business in 2025. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESDuring the show, the conversation covered:Challenges and disconnects between sales, marketing, and leadership, and how to bridge the gap with better communication and collaborationThe value of trade shows for business growth, and each department's unique perspective on their primary goals: from sales looking to close deals, marketing looking to increase brand presence, and leadership looking to build strategic partnershipsHow AI and emerging technologies are shaping the AV industry, and how businesses should adapt to stay competitiveI really enjoyed watching these powerful women record this special episode, and I hope you do as well. Let's tune in to the discussion. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESIn this episode, we covered:How ProSource has grown into a leading group with nearly 600 members.Jim's lessons from scaling businesses and navigating challenges.Tips for integrators to stay competitive with smart power and controlled lighting.Jim's expertise and vision for the future make this a must-listen for anyone in the integration industry. So settle in and enjoy my conversation with the one and only Jim Pearse. Let's get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au293 About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESHere are a few of the key topics we covered:How major life events—like buying a home, starting a family, or retiring—open doors for AV integrators to connect with customers in impactful ways.Creative partnerships that help integrators align their services with life's key milestones.Practical strategies to shift your messaging focus from technical specifications to showcasing the lifestyle benefits that AV solutions deliver.Whether you're aiming to grow your audience, build trust, or drive sales, this episode is packed with actionable takeaways to help your business thrive.So, let's dive into my conversation with Kat Wheeler. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESDuring our conversation, Frank and I explored some interesting topics, including:How his journey from electrical engineering to launching Atlantis UGS shaped his approach to the AV industry.The impact of evolving AV technology and the hybrid work revolution on commercial spaces.His strategy to building and managing a team of over 100 full-time AV professionals across the U.S.I'm confident you'll enjoy this conversation and walk away with some great takeaways. Let's dive in. To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au291 About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESIn the webinar, we'll cover:How to define and document your ideal candidate profile in order to source individuals who meet your needs for skill set requirements, experience, and cultureHow to leverage your existing team and personal networks to seek new talent Best practices for sourcing talent through social media, job boards, industry events, technical and vocational schools, and moreVisit the episode page on our website to get the audio recording of this webinar, the transcript, and the full video recording of the original webinar. Now let's tune in to learn how you can find top talent for your business in 2025. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESIn today's episode we cover:About landscape lighting industry insights and trends.Preview of the upcoming Light It Up Expo.Looking for opportunities and how to elevate your business for 2025.Join us on this episode to look out for the preview of the upcoming Light It Up Expo. Discover what makes this event a must-attend for anyone in the landscape lighting industry, featuring hands-on learning, inspiring panels, and opportunities to level up your business for 2025.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au289About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESHere are a few of the key topics we covered:The difference between SEO and Google Ads, and how to use both for a well-rounded marketing strategy.Why ranking fluctuations happen and what metrics really matter for measuring SEO success.Actionable tips for setting realistic expectations, tracking performance, and evaluating the ROI of your SEO efforts.Whether you're looking to level up your digital marketing strategy or better understand the nuances of SEO, this episode is packed with value. Let's dive into my conversation with Jordan Littman. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESIn today's episode, Adam and I cover a wide range of topics, including:How Adam built long-standing partnerships that helped launch Boston Automations.Adam's insights into growing a team, adopting new systems like EOS, and focusing on what matters most: client trust.Marketing strategies that make an impact, ranging from leveraging video and social media to implementing creative gifting campaigns that build strong relationships with architects, builders, and designers.Adam's story is proof that blending innovation with a human touch is a recipe for success in this fast-evolving industry. Let's dive into my interview with Adam Zell.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au287About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESIn the webinar, we'll cover:How to define your company's brand identity in order to attract the right skills and culture fit candidates to your organizationHow to create compelling job ads and calls-to-action How to effectively position your brand through all the candidate research touchpoints Visit the episode page on our website to get the audio recording of this webinar, the transcript, and the full video recording of the original webinar. Now let's tune in to learn how you can attract top talent to your business in 2025. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESIn this episode, Jamie and I covered a range of engaging topics, such as:His journey in transforming Oakville Sight and Sound and navigating multiple business ventures.The power of community-driven initiatives and his leadership in the Burlington Dads nonprofit.Strategies for balancing business success with impactful community service and volunteerism.I thoroughly enjoyed this conversation and Jamie's inspiring insights. I hope you do too. Let's dive into my interview with Jamie Kozub.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au285About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESDuring this episode, we'll cover:2024 year end wrap up of Highlights for One FireflyOne Firefly's greatest successes and biggest challenges this past yearWhat the future holds for One Firefly as we look into 2025. I really enjoyed this special holiday addition of Automation Unplugged, and I hope you do as well. And now let's tune in to this end of year review with Taylor Whipple. To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au284About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESIn our conversation, Chris and I dove into some interesting topics, including:How the custom integration market is evolving in Northwest Arkansas amid rapid growth and new customer demands.The rise of lifestyle solutions like lighting control and motorized shades and the decline of centralized video distribution.Strategies for breaking through growth plateaus, including the power of peer networks and buying groups.This is a great episode for anyone interested in business growth, changing technology trends, and how community-driven relationships shape the AV industry. Let's dive in!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au283About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESIn the webinar, we'll cover:How to set clear business goals for the year aheadMarketing strategies to help stay top of mind with your existing clients and referralsMarketing strategies to help attract new prospects and secure relationships with trade partnersVisit the episode page on our website to get the audio recording of this webinar, the transcript, and the full video recording of the original webinar. Now let's tune in to learn how you can position your business for growth in 2025. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESDuring this episode, we got into all sorts of topics, including:Ryan's experience navigating multiple business acquisitions in 2024, including the unique challenges of acquiring a family businessHis perspective on recurring revenue to provide stability and growth in his automation and security businessThe strategy and Ryan's experience behind  launching WestCo's new website with One FireflyI really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Ryan Cohen. To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au281About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESDuring this Q&A, we'll cover:How businesses can build and maintain a positive online presence through consistent reviews and responses.How Google reviews and business profile activities impact local search rankings.Actionable steps and techniques to collect and manage customer reviews effectively.I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Katie Frogge. To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au280About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESDuring this episode we discuss:Keith and Adam's professional backgrounds and how they formed their business partnership.Key strategies for seamlessly integrating lighting design into your projects.How to leverage interactive virtual experiences to enhance the sales process.I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Keith and Adam.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au279About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESDuring this episode we discuss:The importance of a strong brand presence online, given that referrals often lead prospects to research your company before making contact.Changes in online search this year, and why Google wants to see your business demonstrate EEAT (Experience, Expertise, Authority, Trust) across the internetWhy a tailored marketing plan, based on your specific growth goals, budget, and current digital presence, is essential for maximizing effectiveness and achieving success.Visit the episode page on our website to get the audio recording of this webinar, the transcript, and the full video recording of the original webinar. Now let's tune in to learn what you can do to revamp your online presence.  About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESDuring this episode we discuss:Dan's career journey from serving as an air crew member in the Navy to founding ResTech Systems in 2012.Dan's economic forecast for the year ahead and tips for navigating a slowdown.Dan's love for speed including power sleds and muscle cars.I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Dan Woody. To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au277About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESDuring this Q&A, we'll cover:How SEO drives online visibility for custom integrators in their marketplaceThe four pillars of SEO, and actionable examples of local, on-site, off-site, and technical tacticsSuccess stories of SEO in action that are driving measurable growth and new business opportunities for integratorsI really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Jordan Littman. To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au276About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESIn this episode, we'll talk about:Johann's background in automation, creating a lighting system that could be controlled by a touchtone phone in the early 2000s.Why lighting design is one of the most exciting areas for growth in our industry, and how integrated technology can help us live healthier lives.What he's looking forward to at CEDIA and why educating customers, builders, and designers is so important.I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Johann Whitehouse. To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au275About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESIn this episode, we'll talk about:Gordon's journey from his early career in IT to founding cyberManor in 1999cyberManor's acquisition by Daisy in March of 2024, and what the first six months have been like in the acquisition rolloutLooking into the future, what has him excited about technology in the home  I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Gordon van Zuiden. To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au274About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESYou'll hear from me and Kendall Clark, One Firefly's Director of Marketing & Sales. In the webinar, we will cover:How AI is changing the game for SEO and what you need to do to keep upThe changes to Google's page one search results and why zero-click results are so importantWhat we at One Firefly think of as the four pillars of SEO, and how we work with you to show up on page one and in local searchVisit the episode page on our website to get the audio recording of this webinar, the transcript, and the full video recording of the original webinar. Now let's tune in to learn how AI is impacting SEO here in 2024.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au273About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESDuring our time together, we discussed:All of the examples and case studies in his new book and why he's giving it away for free to architects and interior designers.Why great sound is the most important ingredient in building a killer home theater.What he's looking forward to at CEDIA and what's next for the industry.I really enjoyed this conversation, and I hope you do as well. The book, again, is Home Theaterology and you can reach out to Richard to get a copy or have it sent to an architect or interior designer in your life.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au272About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESDuring our time together, we discussed:How CEDIA is launching a consumer-focused campaign to raise awareness about the value of working with a professional integrator.Daryl's advocacy on Capitol Hill, where he and industry members are educating Congress to help get integrators recognized as a stand alone industry at the federal level.How CEDIA is striving to meet the needs of their market by producing relevant and valuable educational content for the industry at Expo.I really enjoyed this special pre-CEDIA conversation, and I hope you do as well. Let's tune in to this interview with Daryl Friedman.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au271About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESAutomation Unplugged #270 is a special announcement about the show from founder and host, Ron Callis. We're re-inventing our format, processes, and content for the podcast moving forward — tune in to learn what's in store for Automation Unplugged!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au270About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESDuring our time together, we discussed:What Erica's doing at CharBett and why she saw a need for a marketing strategy firm specifically tailored to the AV industry manufacturers under $20MM in revenue.Her work advocating for women in the AV industry and the amazing Rosie Riveter nonprofit program.Why an early introduction to STEM is so important for getting more women in the industry.I really enjoyed this conversation, and I hope you do as well. Towards the end of the show, you might hear Erica's puppies in the background, letting her know they were ready to go outside. Let's tune in to this interview with Erica Carroll. To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au269About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESDuring our time together, we discussed:Why One Firefly created Amplify People and the skills Sam brings as the Director of Talent Acquisition Services.The talent challenges she sees in the AV/Integrator industry and how to solve them.The importance of defining who you are and why people should join your company in order to attract the best-fit talent.I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Samantha Hodz. To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au268About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESDuring our time together, we discussed:How he sells a million-dollar home cinema and how he meets the high expectations that come with operating at the highest end of the market.Why it's so important to end clients to work with HTA-certified contractors.What the Bel-Air circuit is and why there are only 14 US companies certified to do that work.I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Murray Kunis. To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au267About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESDuring our time together, we discussed:How their success comes from being process-driven and selling an experience, not a particular product.Their 2-channel throwback hi-fi shop, The Groove, and why analog is coming back.Their work with Vital Management to identify what they should be working on and, more importantly, when to say no.I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with James Westbrook. To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au266About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESDuring our time together, we discussed:Kevin's journey, starting with his family's emigration from Vietnam to the United States, to building his own integration business from the ground upHis approach to growing and scaling a business by investing in growing his team through certification opportunities and other benefitsHis insights into creating exceptional customer experiencesI really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Kevin Nguyen (“Win”).To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au265About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESDuring our time together, we discussed:What a Mission Critical Control Room is and the typical custom data processing and AV setupsExamples of control rooms from movies, and the time Dan worked with a 3-letter agency that only communicated via faxThe market opportunities that come from working in a niche market, along with the risks and challengesHow AI is changing the game for control rooms and information processingI really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Dan Gundry.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au264About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESDuring our time together, we discussed:John's history of playing in bands as a drummer and percussionist and how that sparked an early interest in AVPCD's adoption of the EOS business management system to increase productivity and efficiencyThe value of developing your people as the key to building client relationships and creating customers for lifeSales team development strategies that lead to enhanced customer experiencesI really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with John Rudolph.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au263About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESShow #262 will be hosted by Kat Wheeler, Account Executive at One Firefly.She'll be joined by industry-leading titans Katye Bennett, Founder of KMB Communications, Maryellen Oswald, Business Development Manager - Partnerships at Somfy, Jody Larsen, Director of Business Development and Sales at CEDIA, and Amanda Wildman, Owner of TruMedia.You won't want to miss this opportunity to hear from these amazing women in tech.During the show, the conversation covered:The value of holding in-person, education-first events to drive our industry forwardHow to recruit & retain talent in the industryBringing STEM education to girls across the U.S. through the Rosie Riveters programAnd CEDIA's fight on Capitol Hill to get “integrator” recognized as an official term in the labor workforceI really enjoyed watching this special episode, and I hope you do as well. Let's tune in to this interview.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au262About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESRyan Lee is an experienced landscape lighting designer and business owner with 16 years of experience in the industry. He started and grew a multi-million dollar landscape lighting company (Majestic Outdoor Lighting) in Fort Worth, TX.In 2019, he sold his lighting business and is now focused full-time on coaching other landscape lighting businesses to help them go from business operator to business owner through his program Landscape Lighting Secrets. He is also the host of the #1 landscape lighting podcast in the world, Lighting For Profits.Ryan holds a Bachelor degree in Marketing and an MBA from Utah State University. He has personally designed and sold millions of dollars of landscape lighting.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au261About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESKendall Clark is One Firefly's pioneering and creative sales leader. As Director of Sales, Kendall is responsible for overseeing the account executives and all sales activities, providing leadership focus and priority guidance for the department. Kendall previously led the Digital Media department, and oversaw the production of hundreds of industry-focused websites for our clients. Kendall has also been instrumental in developing and launching several of One Firefly's award-winning products, as well as managing One Firefly's video shoots.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au260About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESJoaquin's immersion in the industry traces back to his upbringing, with a remarkable fifteen-year journey as an integral part of the team at Stewart Filmscreen, a leading force in video projection screens. Commencing his career in production at Stewart Filmscreen, Joaquin swiftly transitioned to various pivotal roles, including Marketing, Inside Sales, International Sales, Factory Liaison, National Sales Manager, and ultimately becoming the first VP in Stewart's history not bearing the Stewart surname.When faced with the loss of Stewart's longtime representative in California, Arizona, Vegas, and Hawaii, Joaquin, along with his co-worker and friend Benito, decided it was time for a change. In 2014, they took the bold step to establish ByDesign Vision & Sound Marketing Inc. Joaquin's unwavering dedication has earned recognition within the industry, manifested through several awards bestowed upon him over the years.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au259About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.