Meaningful Work, Remarkable Life

Your desire to be liked, while very human, is the very same thing that's diluting your difference, killing your visibility, and keeping you from the opportunities you know you're capable of.In this episode, we dive into a potent cocktail of visibility blocks—generosity, AI, and self-censorship—and how they're quietly sabotaging your marketing, messaging, and leadership.You'll discover:Why getting a new brand that properly represents you won't stop you from hiding in plain sight, even when you love itWhat you should never outsource in this age of AI – and why you need to hold onto this if you want to be the big deal that you know you are.You think people are hiring your services – what your clients are actually buying when they hire you.The one powerful shift that will unlock your ability to speak with boldness, clarity, and unshakable self-trust.If you're ready to be seen, truly heard, and finally own your place as a leader in your field, without the constant overthinking, then join me inside my Ignite Visibility Accelerator: https://www.hustleandheart.com.au/ignite/

If you've ever hesitated before hitting 'publish' or rewritten a caption a bajillion times, you're not alone. Especially if you're feeling immense self-consciousness, and you're excellent at overthinking your content, you're going to LOVE this episode. Because we're exploring how the very thing you're avoiding is the key that will unlock your lead generation, help you attract the perfect-fit people, turbocharge your profits, and make a (far) bigger impact.In this episode, we unpack why stepping into the spotlight is a non-negotiable in the AI digital age of marketing. In this episode, you'll learnWhy self-censorship is keeping you invisible — and how to break free while feeling excited about what you're sharing.The most important lessons I discovered in 'the Year I Lost My Business Mojo'.Why the next evolution of marketing demands you at the center and the secret to doing this in a way that avoids you hating marketing.Two distinct marketing approaches — one client-focused, one personality-led — and how to choose what works best for you.If you're ready to stop second-guessing and start showing up with confidence, join me for Reputation Revolution, a 2-day live course designed to help you step up and stand out: hustleandheart.thrivecart.com/reputation-revolutionRead the full article about 'The Year I Lost My Business Mojo': https://www.hustleandheart.com.au/business-mojo/ 

Comparing ourselves to our competitors often provokes complex or difficult emotions. You know you "shouldn't" compare, but let's face it, that's almost impossible sometimes. In this episode, we're taking a fresh approach to those difficult feelings to transform these into new coaching tools to inspire our growth, our innovation, and our peace.You'll learn: How to eject your competitors from squatting in your most valuable real estate – your brain. Why being different is better than being better. The surprising strategy for innovation in your service delivery, marketing, and branding. The difference between unhealthy and healthy competition. Practical tips for setting achievable, measurable goals that keep you motivated. Why we need to stop judging our emotions. How to turn competitiveness into a powerful, positive force.Want to stand out in this digital landscape? Join me at Reputation Revolution, a 2-day live course to equip you with the strategies to do so: https://hustleandheart.thrivecart.com/reputation-revolution/

Today, we dismantle the biggest myth in business - that hard work and expertise will automatically translate to income – if that were true, far more talented business owners would be thriving right now.Together, we rethink how to earn consistent 10K+ months in your business, not by working harder or earning more qualifications, but by shifting how you approach sales, marketing, and profitability.You'll learn:My mindset shift in mid-2024 that enabled me to increase revenue by 58% and profit by 84% in just six monthsWhy it's so important not to confuse your technical expertise with your business profitability The dangers of getting stuck in "apprentice mode" — and why learning more isn't the answer to creating sustainable businessThe four most sustainable business models for consistent cash flow—without the constant hustleWhy "the right time” is keeping you stuck, and how to shift your attitude to create stability amid chaos.If you're ready to stop playing small and start earning at your full potential, our Hustle & Heart program kicks off on Feb 25. Join us for six months of strategy, support, and smart business growth: ⁠https://www.hustleandheart.com.au/program108/⁠

Today, we explore the powerful connection between joy and profit. We will rethink the way we approach our work, embracing experimentation, curiosity, and joy as essential tools for creativity, resilience, and earning (waaaaaaaay) more in our business. You'll learn: The surprising connection between experimentation, creativity and growth in business How joy makes work regenerative, helping you stay motivated without relying on willpower or endless hustle The power of the Momentum Effect – layering marketing campaigns, free and low-cost content events, and diverse offers, to build an engaged ecosystem around your business Practical ways to make joy part of your daily routine How to be your own hype girl – and why this is imperative Why conversations are the real currency of growth, and how opening more doors can amplify your results How joy turns into profit when you combine a light-hearted attitude with strategic action and relentless curiosity Ready to make business both profitable and enjoyable? Enrollments for my Hustle & Heart program have just opened. Let's magnify your impact: https://www.hustleandheart.com.au/program108/

Hustle is not the enemy. But there's a paradox in it, yes? Hustling all day, every day, turns you into a burnt out husk of a person. It's not good, not effective and not sustainable. Today, we tackle the paradox of hustle - why it's works when it's paired with heart, strategy, and long-term thinking. We're rethinking the way we approach growth, ditching the obsession with quick wins, and building businesses that are not just profitable but sustainable and generative. You'll learn: Why so many businesses explode onto the scene and disappear within a year – and how to avoid this The dangers of all hustle, no heart — and why the reverse (all heart, no hustle) is just as bad How to build a business that isn't just profitable, but also sustainable and enjoyable Why personal branding, thought leadership, and professional reputation are your greatest long-term assets The surprising reason so many experienced, talented professionals still struggle to make consistent income How to step into bigger earnings, stop underpricing, and build self-trust and confidence as a business owner. If you're ready to move beyond the cycle of feast-or-famine and build a business that lasts, you're going to get so.much.value from the Hustle & Heart program. Join us at https://hustleandheart.com.au/program108 

Does the idea of pitching, selling, and putting yourself forward feel selfish? Obnoxious? Acutely self-consciousness? It's time to challenge that.  We're going to rethink what it means to show up, boldly ask for what we want, and put ourselves in the right rooms — without guilt, hesitation, or the weight of outdated beliefs about worthiness. You'll learn: Why our Hustle & Heart Life's a Pitch!™ isn't just for sales — it's a mindset of optimism, confidence, and creative problem-solving The biggest pitch mistakes most people make that leave them looking and feeling like a doofus – and what to do instead Why micro and small businesses are the canary in the coalmine of the economy, and how to market and sell in times of uncertainty, crisis, and chaos The paradox of selfishness: why putting yourself forward actually deepens your empathy, connection, and collaboration My Life's a Pitch!™ approach to writing pitches that are clear, engaging, and impossible to ignore Why enthusiasm and energy is so much more important than qualifications How to turn cold outreach into warm, human-centered conversations that lead to real opportunities, and money in your bank. Tune in to learn how embracing your “selfish” side can unlock new opportunities, relationships, and success in business. I invite you to join our Life's a Pitch!™ party, which kicks off February 10. It's FREE and it'll change everything: hustleandheart.com.au/pitch

Today, we look at the secret ingredient in your business that's going to turbocharge everything – and if you think joy has no place in the workday, then prepare to have your world rocked. It's time to rethink the outdated dichotomy that work is drudgery and play is frivolous, and explore how incorporating joy into your daily routines can fuel both your energy as well as your business success. You'll learn: Why joy is a KPI worth tracking, and how it can be a cornerstone of both personal and professional wellbeing How to create your own 'joy list' of accessible, low-cost activities that recharge your energy throughout the day Why disconnecting self-worth from productivity is crucial to your long-term success, and  includes ditching the belief that rest and rewards must be earned How to identify and plug the energy leaks that drain your enthusiasm and focus during the workday Why joy is not happiness (and why its fleeting nature makes it even more powerful and accessible) Practical ways to deliberately bring joy into your business operations, from marketing to client interactions How to pluck out worry and replace it with joy Ready to infuse your work with more energy, enthusiasm, and creativity? Tune in to discover how joy powers people, and people power business. Download my free Aligned Goal Setting training to put this momentum into action: https://www.hustleandheart.com.au/yes/

Today, we challenge the lessons you learned at school that are holding your business growth back. Outdated beliefs about selflessness, modesty, and fitting in have a real impact on your relationship with power. If you want to earn more, and build your business on your terms, then it's time to embrace the season's theme of "the Summer of Selfish." You'll learn: Why turning insults into assets is the ultimate power move  Why putting yourself first isn't selfish — and why believing selfish is an insult is keeping you stuck and small Why we burnout because of the myth of meritocracy and why working harder is not going to build the business you want Why “let your work speak for itself” is one of the most damaging lies — and how to become your own best advocate rather than feeling like a braggard  How the competency-likability trade-off harms female business owners The dangers of trying to be likeable on the internet. It's free to free yourself from the shackles of school, overcome outdated ideas, and build a business that works to your strengths, centres your values, and gives you what you need to thrive. Download my free Aligned Goal Setting training to put this momentum into action: https://www.hustleandheart.com.au/yes/

Season five is themed "The Summer of Selfish," exploring why embracing selfishness might be the unconventional path to unlock generosity, joy, and profitability. Have you ever wondered how turning judgments into assets could change your life? Or why clashing values — like generosity and being taken seriously by others — might actually be the key to your next breakthrough? (It's not what you think.) We cover: Why judging our desires is like driving with the handbrake on, and how to shift this to unlock stunning results far faster and with much less angst. The surprising connection between joy and profit. The truth about “realistic” goals — and why being realistic might just kill your dreams. The damaging effects of three really common words that owners often use, and why it's time to let them go. Practical steps to identify the voices that hold you back—whether they come from your past or society—and how to replace judgment with self-compassion. If you've been giving away your power by looking for permission or comparing yourself to others, you'll learn how to reclaim your authority and own your desires unapologetically. Curious about collapsing your timeline for success, setting aligned goals, and redefining your business on your own terms? Season 5 promises to challenge your beliefs and inspire you to make bold, values-based choices in your work and life. Resources mentioned: Free video training: Aligned Goal Setting and Planning that *actually* works.

Isn't it about time that you gave yourself a promption? You've worked hard. You've done your time. As you're self-employed, you're the only person qualified to promote yourself. So let's do it! We talk about how to proactively elevate your business, your income, and your impact—on your own terms—while creating the future you want. You'll learn: When to know it's time to give yourself a promotion Elevating your attitude toward money and increasing your take-home pay The power of small, practical upgrades in transforming your daily efficiency and energy How to prioritise your spending and efforts – and why this is key to sustainable growth Taking care of yourself as the underpining for growth and profits (and why joy is a KPI worth tracking) Practical ways to create better boundaries for your long-term success Why your lifestyle, from daily routines to weekly structures, matters more than you think How to dream into your future by thinking like a futurist. As we wrap up season four's theme of change, this final episode is all about empowering yourself to embrace growth and build the business and life you truly want. Podcast episodes mentioned: Season 4, Episode 37 - Calling in your next level clients. Season 2, Episode 11 - Redefining your relationship with your business

Today, we explore the uncomfortable yet powerful realm of conflict in business. If you KNOW you avoid conflict, then I daresay you're not yet tapping into its growth potential – so watch out! Because not only could you become great at handling conflict, but you could also unlock new levels of growth for yourself. Let's rethink conflict as a catalyst for transformation – for ourselves, our businesses, and the people we serve. It's time to embrace those uneasy conversations and uncertain moments to pave the way for deeper impact, stronger relationships, and bigger wins. You'll learn: Why conflict isn't antagonism, but rather a willingness to embrace discomfort and challenge the status quo How pushing back with clients and wading into complexity can lead to breakthroughs (and how to approach it with respect and courage) Why we sometimes have tension in sales conversations, and why “not the right time” is oftentimes code for a deeper breakthrough How conflict in marketing – from critiquing the status quo to polarising opinions – attracts the right people while repelling those who don't align Why conflict is essential in storytelling. Tune in and discover how leaning into tension can transform your business – as well as your life. Our Audacious Mastermind is open to new members for a short time only. For more information, visit the website: www.hustleandheart.com.au/audacious  

  Today, we tackle the clutter that weighs down your business, steals your time, and drains your energy. Let's rethink what we actually need to keep around in our business, and what we're better off letting go. By doing this, we create space for growth, focus, and true productivity, reclaiming the energy we need to thrive. You'll learn: The sneaky ways “busy work” creeps in, and why intentional learning time can help you steer clear of the endless research rabbit hole. Why your back-end processes might be holding you back – and how delegating, automating, or simplifying could save you hours each week. How low-profit, high-effort services drain your enthusiasm and how to “call it quits” on offerings that no longer serve you. Which clients you need to cut loose (yes, even the ones who pay). The power of tackling energy leaks, from outdated tech to desk clutter, so that you can start each day at your best. Why streamlining your marketing, sales, and client onboarding is the best-kept secret to a smoother, more fulfilling business. We'll also dive into how to theme your days and months, making time for deep focus on what matters most.  Our Audacious Mastermind is open to new members for a short time only. For more information, visit the website: www.hustleandheart.com.au/audacious

Sooner or later, ourselves and our business needs to evolve, progress, and step things up. In this episode, we explore the process of calling in your next-level clients – clients who align with your evolving identity, values, and business goals. We look at the natural tension that arises when outgrowing your current clientele and the psychological challenges of stepping into a new version of yourself. This episode is a guide for business owners navigating growth, helping you embrace change and step confidently into your next chapter. You'll learn: Why it's normal (and healthy) to outgrow your current ideal clients and how your identity is crucial to this The importance of shifting your messaging to attract new clients – and the crucial difference between clients who see your services as an investment rather than an expense Why focusing on what you *don't* say is as important as what you do say.   The key differences between empowered clients and those in a state of emergency and why you need to repel the later The key boundaries you need to revisit to support your bold moves Strategies to handle weird vibes and behaviours from your peers, clients, and even family.  Why contradicting yourself is a GOOD thing. Our Audacious Mastermind is open to new members for a short time only AND we're running a special end-of-year promotion. For more information, visit the website: www.hustleandheart.com.au/audacious

Today, we tackle the pervasive feelings of overwhelm, underpayment, and burnout that so many business owners experience (if you haven't burnt out in your business yet, then I daresay you haven't been in business long enough). So let's rethink how we can handle our workload, set boundaries, and prioritise our individual, collective, and systemic wellbeing, to minimise the deleterious effects and maximise our profits, satisfaction, and happiness. You'll learn: Your earnings as self-care – why financial wellness is crucial for personal wellbeing as a business owner The value of compartmentalising to better manage your stress Why prioritising is oh-so-important and why this is the first thing we lose when we're overwhelmed The biggest misperception overwhelmed owners have and why you don't need a 10-year plan The quick-and-easy hack to make better decisions when you're over it Setting better boundaries with clients and why this is oh-so-important when it comes to stress and energy management The highly dramatic, common misunderstanding that many owners have in relation to improving their cashflow, clients and confidence – and what to do instead Why November is an ideal time to evaluate your business and make adjustments before the year-end rush How to build systems in your business that enable smooth operations when you're not at full capacity Building intimacy with strangers through screens – and why it also helps build your wellbeing and resilience. Are your Audacious? Our Audacious Mastermind is open to new members for a short time only.  

Chaos is inevitable – in both life and business. We may wish it were otherwise, but that 'cool, calm, in control' self you're wishing for? Sorry to tell you, you're going to have to learn how to be that person regardless of your circumstances. In this episode, Brook shares how having a large, chaotic family has made it easier for her to be resilient, agile and flexible when things go pear-shaped.  In this episode, you'll learn: Why waiting for the 'perfect time' is a pipedream and how chaos pushes us towards growth How to ensure that your plans and strategies are flexible enough when things go wrong (as they inevitably will!) Why chaose isn't a sign of failure How to grow your energetic capacity to better handle chaos, challenge, and unpredictibility Why agility and flexibility is increasingly important for business owners The little-known strategy to grow your resilience by thriving amid chaos The secret to clarity that most everyone misses – and how to get it when you feel overwhelmed or over it How to measure true growth and build your confidence as you do so. Ready to build a sustainable business and grow your profits, without burnout? Join us at our upcoming Business Reset Immersion on November 7.

If you've not yet burnt out in business, I daresay that you haven't yet been in business long enough. Running your own business is stressful – and maintaining your mental health and wellbeing is imperative if you want to be in business for the long-term. In this highly personal episode, Brook shares a personal experience of burnout in early 2022 (trigger warning), which led her to seek help. In this episode, you'll learn: Brook's personal stories of skirting the edge of burnout since starting her business in 2008 How to recognise the sometimes subtle signs of burnout and why these aren't what you think When self-care no longer works – and what most owners get wrong about looking after yourself in business Self-care as as a middle-age female owner – and the particular exercise that Brook's found hugely beneficial Why we need to rethink 'selfish' How profit planning and your business models relates to burnout and self-care How to ensure your work is personally meaningful and how this relates Making time for creativity and joy Ready to build a sustainable business and grow your profits, without burnout? Join us at our upcoming Business Reset Immersion on November 7.

Why is anger seen as so distasteful (on women)? We're delving deep into the complexities of anger, particularly for women in business, and how anger can be transformed into a powerful motivator for making bold decisions and creating meaningful changes in your professional and personal life. Emotions have messages to decode, if you know what to look. You'll learn: Why anger is a superpower, and how you can use it to make courageous decisions and create positive changes in your business Why there's a stigma around women expressing anger and what women tend to do with their anger that's different to men The value of difficult emotions and what they can show us The danger of feeling shame about your anger and why it's so important to rewrite the script about anger Why it's so important for strong emotions to be linked to action. Are you ready to make big changes in your business? Then it's time for Reset: to redesign, reposition, and reboot your business. Join us November 7: https://www.hustleandheart.com.au/reset

How do some business owners seem to be everywhere, all at once, creating massive visibility, reach, momentum - and a big injection of cash? This technique, the Momentum Effect, is something I've been doing for years. It's enabled me to have long holidays overseas, plenty of breaks, and build a cash buffer before the quiet months of the year. If you hate doing the same thing twice, you don't mind hard work, and you're more of a marathon runner than a sprinter, then you're going to love the Momentum Effect. I talk about: Why business planning needs to start with holidays and breaks Stop-start marketing versus building momentum: why momentum beats sporadic effort every time Building waves of visibility Why you don't need to worry too much about the exact order of promotions, and what to focus on instead Why some clients will skip straight to the big ticket Easy ways to build momentum, before you ready for the big launch. I'm teaching the Momentum Effect (with supporting templates and materials) at our upcoming Business Reset Immersion on November 7. Join us > https://www.hustleandheart.com.au/reset

If you've ever walked away from a client feeling less than, or that you weren't very good at your job, then this episode is for you. If you're a highly conscientious, values-based owner, perhaps highly sensitive or a people pleaser, then I daresay that you would have had your values weaponised against you. When you're highly principled, it's easy for others to weaponise your values or principles. In fact, some industries are absolutely rife with this. This this episode, we're talking about: How to know when your values are being weaponised against you How to protect yourself Why your desire to do excellent work can be a liability, if you let it What industries are particularly prone to having your values weaponised against you A particular insult that people use, which actually tells you that you're the right thing. This episode is not for the faint-hearted! And I don't expect that everyone will relate. But if you do – and if this has happened to you – I'd love to hear from you. Send me a DM on Instagram: https://www.instagram.com/brookmccarthy  Ignite Visibility Accelerator is for consultants, coaches, leaders, and experts who want to lead with their opinions and get paid for their ideas. Say something worth listening to, and do something worth talking about – join us Oct 29 - Dec 6. Nab your spot now: https://hustleandheart.com.au/ignite 

Are you struggling to be visible online? You're not alone. In this episode, I chat with social media strategist Angela Morris about why so many women business owners find it painfully difficult to be seen and heard on social media. We look into the psychological and societal factors at play, and Angela shares some brilliant insights on how to break free from the fear of visibility. We explore: Why visibility can feel so damn vulnerable The hidden reasons behind women's reluctance to market themselves online A clever 5-day challenge that can transform your approach to social media Why dulll-as-dishwasher marketing is so common (and how to avoid it) The surprising truth about internet trolls – which most people miss A liberating perspective shift on the many social media debates that can suck you in and spit you out. Plus, Angela reveals a powerful question to ask yourself that can unlock your authentic voice online. If you've ever felt stuck or scared about putting yourself out there, this conversation will give you a fresh outlook and practical steps to market yourself on the internet with confidence. Not yet at $10K+ months? Grab your free 6 keys to Earn Consistent $10K+ Months Blueprint > https://www.hustleandheart.com.au/10k 

If the topic of money feels taboo and keeping you stuck, then this episode is for you. We've been sold a lie about having to choose between love and money, purpose and profit. But what if there's another way? I share some stories from my 12+ years of facilitating money conversations with female business owners. We explore: Why we are all a bit illogical or irrational with how we spend our money (and the client experience that opened my eyes to this) How "I can't afford it" rarely means what you think it does Why modesty could be dangerous for your business (and bank account) The surprising things my most successful clients have in common A simple strategy to create a cash influx in your business (that most people completely overlook) Plus, I reveal the money mantras you need to stop saying ASAP if you want to double or triple your earnings. Get ready for some loving but firm real talk about giving yourself permission to earn more.    Grab your 6 keys to Earn Consistent $10K+ Months Blueprint > https://www.hustleandheart.com.au/10k  

If you're in a stage of evolution, expansion and realignment, then don't miss this essential episode. I'm talking about the critical mindset shifts necessary, specifically to build your courage and confidence. By challenging your thinking and taking bold action, you can create a business that truly aligns with your values and goals and makes great impact in the lives of all around you. We explore: Why I care far less than most, about what other people think of me How to discern between your inner knowing, and your fear Common 'wisdom' that hinders business success How to amp up your marketing magnetism through storytelling Practical ways to build your courage tand alignment of your values, words, and actions The two crucial elements that you personally need when you want to scale without burning out Reframing imposter syndrome  Identifying and leveraging your natural strengths in business Want to earn consistent $10K+ months in your business, without working longer hours, without hiring staff or contractors, without spending thousands on social media ads, or getting a huge influx of cash (though it'd be nice…)? Join me on June 28, for a free masterclass on just this: https://www.hustleandheart.com.au/profit/    

Are you playing too small in your business? Today, I'm questioning everything that you might believe about modesty and its role in holding you back from all you're capable of. As Maya Angelou said, "Modesty is dangerous. It's a learned affectation." For far too long, we've been conditioned to believe that being meek, humble and modest are virtues. But guess what? That's just propaganda designed to keep the status quo intact and prevent you from unleashing your power. In this episode, I'm ripping off the shackles of modesty myth and inviting you to embrace your greatness, unapologetically. Because when you continually downplay your achievements, fail to advocate for yourself, and argue against your best interested, nobody wins. We explore: How modesty is a learned behavior and dangerous affectation that keeps you playing small in your business.  How we've been conditioned to believe modesty and humility are virtues, but this propaganda maintains the status quo and prevents you from unleashing your true power. Why so many people have an uneasy relationship with power and how to reframe your relationship towards a new paradigm of collaborative, community-focused power that creates win-wins. The value of 'difficult' emotions such as jealousy, to spotlight what you crave, and prepare to **** some people off - because unleashing your boldness is a radical act that will inevitably ruffle feathers. If you're ready to throw off the shackles of modesty and design a life of massive impact and income without compromising your values, join me at the Vision Unbound Retreat this October. It's a powerful container for visioning your biggest, boldest future. Spots are limited, and the earlier you book, the better your price.

In this episode, I'm joined by my friend and copy coach Belinda Weaver, as we dive deep into the evolution of our identity as business owners, how to evolve your marketing so that it keeps attracting your ideal clients, and why growth requires letting go – so you can catapult forward. We explore how to get comfortable with controversy, stop letting fear of trolling stop you, embracing change, and standing firm in your values as you evolve your business into an authentic expression of who you are. You'll learn:  What's changed in marketing – what's working right now, and the common trap that most owners fall into, that while kill your marketing effectiveness. Diagnosing the issue if your marketing keeps attracting wrong-fit clients. How to overcome the fear of judgement when marketing your business online – plus the secret to overcoming intense self-consciousness. How to work WITH your vulnerability, not against it. The importance of having a growth mindset that allows you to try on new versions of your identity instead of staying stuck. The importance of having mentors, especially when you're feeling stuck, scared, or overwhelmed with decisions. Why everything you were taught about 'staying the course' is likely wrong – and why flexibility and openness is increasingly important. Our business retreat in Joshua Tree, California – and how embracing 'selfish' has changed everything for both of us. If you're ready to see the bigger vision for yourself and your business, you're going to love our upcoming retreat in Joshua Tree, this coming October. Join us at the Vision Unbound Retreat this October. Spots are limited, and the earlier you book, the better your price.    

In this episode, we're talking about bold offers and making sure your offering ecosystem makes total sense, for your ideal clients, as well as your bottom line. I see so many business owners making the same costly mistakes when it comes to their offerings. First up, a lot of you aren't offering any kind of premium, high-ticket option. This is such an easy fix! Having a VIP or premium upgrade is an opportunity to seriously increase your profits without a ton of extra work. Even something as simple as adding a one-on-one coaching session can work wonders. But be careful not to overstuff that premium offer either. I've seen way too many overwhelming, megalithic programs that just leave people feeling paralysed. When that happens, they don't take action and you both miss out on the transformation. You'll learn:  How to add a premium high-ticket offer without overstuffing it. The biggest myth about pricing your offerings and how it hurts your profits. Creating an introductory paid offer to warm people up. How to keep believing in and promoting your offers, even when sales dip There's so much more juicy detail in the full episode, but I hope these tips get you thinking about your offering ecosystem in a fresh way!  Want to discover the future of premium programs? Check out my free training - 7 trends that will impact your industry!  In this video training, you'll learn: 7 trends for premium group programs that will impact your industry How to have the audacity to own your expertise What you need to do to step up and start playing a bigger game Why your clients are waiting for you to charge premium fees and how to get started. https://hustleandheart.com.au/future-premium-program

In this episode, I'm dishing all the juicy details on what's really working for successful online launches in 2024 (because what flew in 2023 is simply doesn't work now). I cover the major shifts we're seeing, like how we're all drowning in too much digital info these days. Virtual summits and bundles were great for list building, but they ended up overwhelming our audiences with way too many emails and trainings from people they didn't even know! So what's the solution? I'm breaking down the best and most effective trends that are making online launches more intimate, engaging, user-friendly and sanity-saving right now.  You'll learn:  Audio is huge - create private podcast feeds for your launches so people can listen on the go. Low-cost ($10-50) challenges or events increase actual engagement. Use casual one-to-many videos and emails to build relationships and intimacy. Not all leads are equal - identify and nurture your hottest ones. Whether you're selling courses, coaching, memberships, or any digital offer, this episode will help you launch in a way that deeply resonates in 2024. Struggles with outdated, overwhelming tactics are officially over! Want to discover the future of premium programs? Check out my free training - 7 trends that will impact your industry!  In this video training, you'll learn: 7 trends for premium group programs that will impact your industry How to have the audacity to own your expertise What you need to do to step up and start playing a bigger game Why your clients are waiting for you to charge premium fees and how to get started. https://hustleandheart.com.au/future-premium-program

Want to hear the most out-there, hilarious story of avoiding failure and deep fear of rejection?  In the midst of a less-than-stellar Hustle & Heart program launch, to avoid my deep discomfort and fear of rejection, I went on this bizarro avoidance quest to furnish an entire apartment for a woman fleeing domestic violence. My partner just shook his head as I filled our lounge room to the brim with donated furniture from our local community. The punchline is that I absolutely KNEW that it was ridiculous procrastination, but I still couldn't stop myself. Why did I do this? Fear of rejection, my friends. That deep-seated worry about what others think of us. And let me tell you - we ALL feel this from time to time in business. Putting ourselves out there and hearing "no" is never fun. But avoidance just bogs us down without any momentum. The key is looking that fear straight in the eye. Spell out the worst-case scenario in allll its gory detail. Once you stare it down, it instantly loses power over you. That's how you keep your momentum going toward your big, brilliant dreams. You'll learn:  Fear of rejection is really just caring about others' opinions - a very human thing. It's the STORIES we tell ourselves that mess us up. Avoiding rejection slams the brakes on your momentum. And momentum is precious! Look your fears directly in the eye to instantly diffuse their intensity. Failures and rejections now? They'll just be hilarious stories later! So go ahead and feel all those scary feelings. Then laugh in their face and keep hustling toward your meaningful work and remarkable life. No lounge rooms full of furniture required! Want to discover the future of premium programs? Check out my free training - 7 trends that will impact your industry!  In this video training, you'll learn: 7 trends for premium group programs that will impact your industry How to have the audacity to own your expertise What you need to do to step up and start playing a bigger game Why your clients are waiting for you to charge premium fees and how to get started. https://hustleandheart.com.au/future-premium-program

Everyone gets spooked by their competition sometimes. But we don't have to! Because the role of powerful, effective branding is to render your competitors irrelevant. I'm human too, and I've definitely felt that jealousy creep in when I see someone else doing something I had planned. But feeling those ugly emotions and judging ourselves for it? Not helpful, my friend. You'll learn: How to not let your competitor fears derail you - instead focusing on your own strong branding. Why your marketing should attract your people and repel those who aren't a fit. To be willing to ruffle feathers and actually say something worth consuming. In this saturated market, there's an opening for brave entrepreneurs with real thoughts to share. Let me know what resonated most with you from this one!  Want to discover the future of premium programs? Check out my free training - 7 trends that will impact your industry!  In this video training, you'll learn: 7 trends for premium group programs that will impact your industry How to have the audacity to own your expertise What you need to do to step up and start playing a bigger game Why your clients are waiting for you to charge premium fees and how to get started. https://hustleandheart.com.au/future-premium-program

In this episode, I'm getting super honest and vulnerable about how I started my business back in 2008. Hear the full, behind-the-scenes story - the good, the bad and the ugly. I share how I went from being "managed out" of a toxic job in magazine publishing to spontaneously starting my own business within a week. Yup, one week! I had no real plan, just a vague idea about wanting freedom and flexibility, and yet within four months, I'd replaced my old salary. The real reasons why we start businesses are oftentimes negative - job loss, bullying, existential crises. But you don't have to stay stuck in that headspace. Embrace your new radical identity and start painting an exciting future vision. You'll learn:  Your leap into business IS radical - own that identity shift  Mastering the art of daily decision-making to fuel momentum Using past stories to build an inspiring vision, not stay stuck Having some advantages helps, but mindset is everything There's so much more juicy detail in the full episode, but I hope these tips get you thinking about your offering ecosystem in a fresh way!  Want to discover the future of premium programs? Check out my free training - 7 trends that will impact your industry!  In this video training, you'll learn: 7 trends for premium group programs that will impact your industry How to have the audacity to own your expertise What you need to do to step up and start playing a bigger game Why your clients are waiting for you to charge premium fees and how to get started. https://hustleandheart.com.au/future-premium-program

In the 21st century, it seems that shareholders are the top priority for corporations. But is this true? Is this smart? And is this sustainable? In this thought-provoking episode, we explore the many nuances of capitalism, business, sustainability, profitability, and sanity. You'll learn: The two key lies that we've been told about profits and money Why the QANTAS Airlines debacle has cost far more than just money Whether the role of the founder is still relevant The move from corporate social responsibility, to ESG, to the circular economy Why being obsessed about greenwashing is damaging If we're not lacking budget and we're not lacking evidence, then what are we lacking? Whether or not there's a future for charities  Rethinking growth in business. Strap yourself in, because this episode will provoke your thinking, and tuck itself into your brain to marinate on. Want to earn consistent $10K+ months in your business, without working longer hours, without hiring staff or contractors, without spending thousands on social media ads, or getting a huge influx of cash (though it'd be nice…)? Grab your Blueprint to consistent $10K+ month: https://www.hustleandheart.com.au/10K/ Referenced in this episode: Dr. Richard Denniss unpacks the three big lies holding women back: https://www.vwt.org.au/richard-denniss-money-power-freedom/

Every business owner I speak with nowadays is overwhelmed, a little weary or downright burnt out, and ready to simplify, streamline, and work fewer hours. In fact, that's the number one reason why owners seek me out for business coaching: because they want to work fewer hours while increasing their business profits and take-home pay. So let's do less then, shall we? In this episode, you'll learn: Behind-the-scenes of the Leverage Mastermind launch, while Brook is traveling in Europe with her family. How to wrangle your screentime and daily mobile use WITHOUT 'white-knuckling it'. The 111 day work year and 20-hour working week. Whether 'work life' balance is more or less relevant today than 10 years ago. Why distractions, trivial work, and busy work is stressing you out – and how to make the shift into deeper, more meaningful, more profitable work. Why holidays often don't work for owners – and what to do instead. Better boundaries and why energy vampires need to be kept at arm's length. Why a song-writing course that Brook did was so valuable The most valuable activities you can do – and when to do them. What you should NEVER outsource – and why. Want to earn consistent $10K+ months in your business, without working longer hours, without hiring staff or contractors, without spending thousands on social media ads, or getting a huge influx of cash (though it'd be nice…)? Grab your Blueprint to consistent $10K+ month: https://www.hustleandheart.com.au/10K/ Referenced in this episode: Racheal Cook's 25-hour work week. Essentialism, by Greg McKeon 

Every business needs a consistent stream of leads and email subscribers if they're to create steady, or growing, revenue. Leads are the lifeblood of business. Most lead generation strategies are expensive and inefficient, and don't necessarily solve the problem of generating trust in the business. In this episode, we discuss five invaluable strategies, many of which Brook has been using for 15+ years, to generate a steady stream of inquiries as well as email subscribers, that are qualified, already have trust in the business and – ta dah! – are paid.  Better yet, these five strategies are appropriate for brand-new businesses – in fact, some of these were crucial to growing Brook's business in the early days. And while we don't expect that all five strategies will be appropriate for every business owner, at least one of these strategies can get you paid upfront, while also seeing you paid for years to come, in the form of new clients through your door. What you'll learn: What Brook used in the early months of her business which had her making the same money as her old career as a Public Relations consultant, within four months of starting The win-win-win strategy that Brook used right from the start of her business Why trust is so crucial – and how to build it Why being a good egg in business and treating people well will pay dividends Which strategy is really useful to build your brand point-of-difference, develop your ideas and create your densely branded language, while also getting paid The other crucial element needed to ensure that your publicity opportunities translate into new leads and clients. Learn the levers you can pull to increase your earnings and earn consistent $10K+ months. Download your Blueprint to Consistent $10K+ Months: https://www.hustleandheart.com.au/10k/

Spending far too much time, energy and money fully developing and building out a comprehensive group program that nobody buys is the biggest mistake that business owners make. Because, I'm the worst case scenario? The owner decides online launches and group programs are not for them, and buries their dream of having a flagship group program to leverage their expertise.   In this episode, Brook speaks with her Leverage Mastermind collaborator Simon Kelly, about how to maximize your chance of success by validating your program idea first.   You'll learn:     How we make launching far more difficult, expensive, and ineffective than it needs to be The many beneficial byproducts of validating your program idea BEFORE you start creating it. Why working back-to-front is far, far smarter than building your program first How to validate your program idea without looking unprofessional or unconfident in public The unexpected opportunities that happen during launches The ultimate - and only real – validation method for your group program Why it's easier to sell something at a higher price than lower Our favourite paid methods to validate your program idea (plus Brook's biggest mistake with this – what NOT to do) How proactively giving away value first, is also highly useful to validate your ideas An easy way to create strategic lead magnets that move people along the path to purchase Reuse, reduce, recycle – your business assets as well as your marketing Why your ego is a liability and why being a bit embarrassed shows you're doing things right Simon's favourite question to ask potential clients and why it's so valuable for validating your idea, and selling your group program The fast-track email and the two-question survey What you stand to gain by validating your group program idea beyond program participants If you're ready to leverage your expertise and give your clients a deeper transformation, with premium group programs, then register your interest in our upcoming Leverage Mastermind.  Go to > https://HustleandHeart.com.au/leveraged

Mindset can make or break our business, especially in the wild, wild world of online launches.  Not only are there 6,834 decisions to make, but the need to increase your reach and visibility, plus the potential to earn a lot of money, or lose money, in a short amount of time, frequently leads to launch burnout. Which looks like an owner scrapping a launch mid-way through, making bad decisions, or getting sick right after your launch finishes In this episode, Brook talks with her Leverage Mastermind collaborator, Simon Kelly, about their two favourite topics: online launches and mindset. If you're about to launch an online course, program or membership, you're going to get so much value out of this. You'll learn:  How to know when you're ready to launch The quick and easy way to know whether or not your thinking is helpful or crappy The most common crappy thinking that will tank your launch - if you let it. Why good ideas are worthless Why people with marginalised identities are at most risk – and why we need you to launch How to approach feelings of failure How you might have the opposite problem that you think you have - AND how you can use this to your advantage. Working with your nerves Winning launch mindsets to tuck into your brain and marinate on Creating out loud, online, in public The purpose of life and being human (we don't like to d*ck around). If you're ready to leverage your expertise and give your clients a deeper transformation, with premium group programs, then register your interest in our upcoming Leverage Mastermind.  Go to > https://HustleandHeart.com.au/leveraged          

Burnout is real, it's common, and it's not talked about nearly enough. In this episode, Brook shares having two babies under two, while running a business, working from home, with her partner who is also self-employed. Losing her business mojo for about 18 months was an experience that Brook is keen to share, to help normalise burnout, and to stop other owners falling into it. In this episode, we discuss: Brook's juggle managing babies, a busy digital marketing agency, and teaching yoga Why self-care isn't enough How to spot symptoms of burnout Cultivating the critical skills needed to ensure you're looking after yourself when life inevitably gets busy and stressful or when unexpected or tragic things happen Life skills are entrepreneurial skills Why anti-fragility is more useful than resilience Powerful reframes that we ALL need, if we're to scale our business WITHOUT burning out The paradox of hustle and heart. If you're ready to leverage your expertise and give your clients a deeper transformation, with premium group programs, then register your interest in our upcoming Leverage Mastermind.  Go to > https://HustleandHeart.com.au/leveraged

Sustainable businesses are healthy, profitable, resilient, and future-focused. If you've looked at other businesses and tried to reverse engineer how they work, in order to replicate their success, then you're going to love this episode. We discuss: The many and varied disasters of other businesses that we don't see – and why you can't reverse engineer another business. Acquring new clients versus retaining existing clients. The most honest – and clarifying – of all business metrics. Two key money metrics that you need to know if you're to build your business sustainability - and stick around long enough to enjoy it! Why it's so important that you do what you say you're going to do. Why systems and processes are about far more than just efficiency – and why they matter. How to reduce your risks and future-proof your business. Why unconscious needs are important to know – and what that's got to do with business sustainability. If you're ready to leverage your expertise and give your clients a deeper transformation, with premium group programs, then register your interest in our upcoming Leverage Mastermind.  Go to > https://HustleandHeart.com.au/leveraged

As a business owner, raising your visibility, growing your audience, attracting publicity, growing your email list: these are all part and parcel of our work. This can be a huge challenge for many owners - not only because there are many ways to build our audience, but because not all visibility works to our communication strengths. (We can't all be good at writing/talking/video/interviewing, etc.) The other significant frustration is that raising your visibility can be expensive, time-consuming, and ineffective. It's enough to make you give up. (DON'T!)  There is a better way – a way to raise your visibility and grow your audience while also getting paid. This is what I did, especially in the early days of my business, and still do so, today. We discuss: My story of my early years of business when I discovered the win-win-win of getting paid to grow my visibility. The various ways that you can get paid to grow your audience. The changing trends of email subscribers and how you don't need to worry so much about unsubscribes. The rise and rise of online classes. How to test and validate your course, program and membership, while getting paid. One of the biggest mistakes I made with course trainings – exactly what I did wrong, so you can learn from my mistakes. Choosing the visibility-raising methods that work best for your communication strengths and your goals. If you're ready to leverage your expertise and give your clients a deeper transformation, with premium group programs, then register your interest in our upcoming Leverage Mastermind.  Go to > https://HustleandHeart.com.au/leveraged

Most business owners are busybusybusy trading their hours for dollars. This gets repetitious and can easily lead to burn out. After all, there's only so many times you can say the same thing with enthusiasm, right?  There's a better way to work: instead of sitting at your desk servicing one client at a time, instead create assets in your business to sell. If you're allergic to hourly and ready to get paid for your expertise, not your time, this episode is for you! We discuss: Doing an inventory of our existing assets Common ways to create leverage in your business Pros and cons of different ways of creating leverage The biggest myths and misconceptions about creating leverage How to choose the best way for you to create leverage in your business What I suggest you start with when creating assets to leverage If you're ready to leverage your expertise and give your clients a deeper transformation, with premium group programs, then register your interest in our upcoming Leverage Mastermind.  Go to > https://HustleandHeart.com.au/leveraged

Many of us have a complicated relationship with our business. Sometimes, this is an abusive relationship – where we give everything, and get very little in return. If you're feeling burnt out, anxious, or overwhelmed by constantly thinking about your business, even when you're trying to relax, then this episode is for you. We discuss: Creating healthy business boundaries Finding a new approach to people pleasing 'If you love what you do, you'll never work another day in your life' bullshit The dopamine hits of business When your values are weaponised against you Divorcing your self-worth from your productivity If you're ready to leverage your expertise and give your clients a deeper transformation, with premium group programs, then register your interest in our upcoming Leverage Mastermind.  Go to > https://HustleandHeart.com.au/leveraged

Like Gerry Seinfeld and Elaine, Brook and Jacko were always destined to be friends, not lovers. In this episode, Brook interviews her first boyfriend Jacko, who's way too smart and compassionate for his own good, to uncover all the stories we tell ourselves as teenagers, how they shape our identities, and what endures. From geeking out to Shakespeare and goth, and the melancholy of 90s music, Brook and Jacko traverse what it means to become an adult. What you'll learn: Brook and Jacko's (most excellent) 90s taste in music On not fitting in and why it's good for you On not being good enough and the old 'I'm not the kind of person' dialogue Cambodian adventures What changes between ages 22 and 42 On doing mid-life pivots Australia and Norway: socialism, responsibility and rampant individualism Brook's enduring story that's keeping her lonely The stories that have kept Jacko feel stuck and unhappy How your view on your upbringing shapes your attitude Brook's quick trick to reduce feelings of overwhelmed How to measure your abilities On being the worst in class Want to earn consistent $10K+ months in your business, without working longer hours, without hiring staff or contractors, without spending thousands on social media ads, or getting a huge influx of cash (though it'd be nice…) Grab your Blueprint to consistent $10K+ month: https://www.hustleandheart.com.au/10K/

In this podcast we'll be exploring the importance of finding a balance between personal goals and contributing to the larger society. What you'll Learn: How to balance personal and societal goals: The podcast explores the perspective of "bleeding hearts," who prioritise societal goals over personal sustainability, sparking a discussion on finding a balance between individual aspirations and contributing to the greater good. How an overly idealised vision of our future can hinder our present joy and hinder our progress. The importance of personal narratives and how they might limiting your potential or preventing them from finding fulfilment in your lives. The power of storytelling and the influence stories have in our lives, shaping our perceptions, goals, and overall happiness. How the narratives we create and believe about ourselves, our work, and our relationships can directly impact our satisfaction and success. Want to earn consistent $10K+ months in your business, without working longer hours, without hiring staff or contractors, without spending thousands on social media ads, or getting a huge influx of cash (though it'd be nice…)? Grab your Blueprint to consistent $10K+ month: https://www.hustleandheart.com.au/10K/

In this episode we discuss the most popular stories and common self-limiting beliefs that weigh people down when it comes to self-growth and scaling their businesses. I'm going to be deconstructing the most common narratives that are holding people back from pursuing their goals, particularly, women in business. Some of the narratives we'll deconstruct are: The misconception that working longer hours is essential for business growth The misconception that growing a business means engaging with people one dislikes or finds intolerable or incompatible, especially in networking or client relationships. The fear that as your business grows, you'll become disconnected from clients and the original purpose of starting the business. The belief that taking larger risks such as financial investments, is necessary for business growth. The belief that setting modest goals will protect you from failure. Want to earn consistent $10K+ months in your business, without working longer hours, without hiring staff or contractors, without spending thousands on social media ads, or getting a huge influx of cash (though it'd be nice…) Grab your Blueprint to consistent $10K+ month: https://www.hustleandheart.com.au/10K/

For the 98.76% of us – who aren't over-achieving, Type-A Robotrons – accountability enables us to do what we say we're going to do. In this episode, Brook introduces her accountability coach, Kate Cowley, who works with Hustle & Heart clients to help them do what they say they're going to do. If you're keen on amping up your productivity, staying focused, and not stopping yourself with procrastination and self-sabotage, then strap in! What you'll learn: The most common stories we use to keep us stuck and procrastinating, rather than progressing towards what we say we want Why we avoid the things that we say we want How to make the time for your big goals – and why being time-poor could well be self-sabotage Why it's perfectly okay to change your goals How to tackle a big project or scary goal How you can drop stories that don't serve you, and adopt a growth mindset  The crucial elements to get shit done. Want to earn consistent $10K+ months in your business, without working longer hours, without hiring staff or contractors, without spending thousands on social media ads, or getting a huge influx of cash (though it'd be nice…) Grab your Blueprint to consistent $10K+ month: https://www.hustleandheart.com.au/10K/

Does talking to strangers make you nervous? Does the thought of networking make you itchy? Getting over yourself and getting "out there" is not just awesome for growing your business, it's also an invaluable life skill. After all, life is long and potentially dull. Friends get old and boring. We need to introduce ourselves to strangers if we're to be an active participant in life! What you'll learn: The importance of your attitude! What we get wrong, and how to shift our perspective Etiquette in talking with strangers What not to do Questions to consider Want to earn consistent $10K+ months in your business, without working longer hours, without hiring staff or contractors, without spending thousands on social media ads, or getting a huge influx of cash (though it'd be nice…) Grab your Blueprint to consistent $10K+ month: https://www.hustleandheart.com.au/10K/  

The stories we tell other people are only one piece – the stories we tell ourselves has a massive influence. We examine how thoughts become beliefs, which become our opinions, bias and agendas, and the lens through which we experience life.   Join our free 'Life's a Pitch!' challenge, running April 24-28. Amp up your courage, create your own opportunity, have the audacity to ASK: https://www.hustleandheart.com.au/pitch/

Restorying is a powerful technique, to rewrite or reframe your stories, in order to thrive. This technique can be used in your personal life, as well as your business. It's not about deluding yourself or lying. It is about taking a more constructive, or helpful angle to the things in our life that have left scars. Join our free 'Life's a Pitch!' challenge, running April 24-28. Amp up your courage, create your own opportunity, have the audacity to ASK: https://www.hustleandheart.com.au/pitch/

What makes you fascinating? How can you be memorable? Storytelling skills aren't just great for parties, they're also fantastic for building and deepening relationships, for leadership, for bonding people, and for developing a more healthy relationship with yourself. Learn how to tell better stories. Join our free 'Life's a Pitch!' challenge, running April 24-28. Amp up your courage, create your own opportunity, have the audacity to ASK: https://www.hustleandheart.com.au/pitch/

Are we asking too much from our work and businesses? What makes a remarkable life, exactly? Is work/life balance still a relevant aspiration? How do we define success on our own terms? Join our free 'Life's a Pitch!' challenge, running April 24-28. Amp up your courage, create your own opportunity, have the audacity to ASK: https://www.hustleandheart.com.au/pitch/

In our inaugural episode, we explore the meanings that we bring to work, the meanings we derive from work, and how that impacts how we feel, what we think, what we do, and the results we get. Join our free 'Life's a Pitch!' challenge, running April 24-28. Amp up your courage, create your own opportunity, have the audacity to ASK: https://www.hustleandheart.com.au/pitch/