No BS Business School

Have a creative spark you'd love to turn into a business — but no idea where to start (or how to do it without selling out)? This episode is your permission slip.I'm sitting down with one of my Legacy Mastermind students and a total creative force, Maude MacDonald — aka The Retro Quilter — to talk about what it really looks like to build a business around your art, your voice, and your joy.Over the past two years, I've had the privilege of watching Maude grow her creative brand from the inside out — launching a membership, writing a book, and building a business that's wildly original, deeply aligned, and seriously profitable.Whether you're a maker, artist, or entrepreneur who wants to grow a purpose-driven business without burning out, this episode is packed with real talk, strategy, and inspiration you won't want to miss.WHAT YOU'LL LEARN IN THIS EPISODE:✅ What it really takes to turn your creative passion into a profitable brand✅ How Maude launched her book Retro Quilts and built a thriving community ✅ The mindset shifts that helped her move from creative to CEO ✅ What changed when she joined Legacy—and how it helped her grow with clarity and heart3 KEY TAKEAWAYS:1️⃣ Your creative voice is your biggest business asset. You don't need to change who you are—you just need to build from it.2️⃣ Profit and play can coexist. A creative business can be sustainable and joyful when it's rooted in purpose.3️⃣ Growth doesn't happen by accident. Surrounding yourself with the right support (like Maude did in Legacy) can change everything.LINKS & RESOURCES:

Tired of the hustle mindset that never takes a vacation?In this short solo episode, I'm sharing exactly how I'm approaching summer differently this year. If you've been feeling stretched thin—or like your business is running you—these 4 shifts are designed to bring you back to what matters.It's not about doing less for the sake of it. It's about doing what actually works for your life and your business.WHAT YOU'LL LEARN IN THIS EPISODE:✅ Why I'm switching up my podcast format (and how it helps you, too)✅ How setting summer office hours is helping me reclaim my time✅ How ChatGPT is helping me parent with more ease (and way less stress)✅ The one business activity I'm focusing on this summer—and why it works3 KEY TAKEAWAYS:1️⃣ Simplify the season. Fewer goals, clearer focus—and a whole lot more space to breathe.2️⃣ Communicate your boundaries. Summer office hours and OOO messages protect your time and your energy.3️⃣ Lead gen is your low-lift win. It keeps your business warm and ready, even if you're only working part-time.LINKS & RESOURCES:

You've heard that mindset matters in business — but what if it's not your mindset holding you back… it's how you feel in your body?In this episode, I'm joined by Registered Dietitian and body image expert Lindsay Martens for a powerful conversation about the invisible pressure so many women in business are carrying. From visibility and confidence to pricing and burnout, we're unpacking how body image impacts our ability to grow — and what it looks like to start building a business from self-trust instead of self-doubt.If you've ever thought “I'll show up more when I feel better in my body,” this episode is for you.Whether you're navigating perfectionism, comparison, or just trying to feel good in your skin again, Lindsay's perspective will help you reconnect with the part of you that's always been enough.This isn't just about body image. It's about reclaiming your voice, your value, and your visibility.WHAT YOU'LL LEARN IN THIS EPISODE: ✅ Why body image is a business issue—not just a personal one ✅ The hidden financial cost of playing small ✅ How to lead with self-trust (even if you're not feeling 100% confident) ✅ Practical ways to show up in your business before you feel “ready”3 KEY TAKEAWAYS: 1️⃣ Confidence isn't a look—it's a relationship with yourself. 2️⃣ Visibility grows when your business feels emotionally safe to show up in. 3️⃣ You can build your business from joy and self-trust—not shame.

You care deeply about the work you do - but if you're coming from the nonprofit world, you might be feeling stretched thin, underpaid, and wondering if there's a better way to make the difference you're here to make.In this episode, I'm sharing the story of how I left a 20+ year career in fundraising and nonprofit leadership to build a business that still puts purpose first—but also pays me well, protects my energy, and allows me to serve in a bigger way.If you've ever wondered whether your skills could translate to something outside the nonprofit world—or whether it's even okay to want more—this episode is for you.It's not about walking away from impact. It's about finally building something sustainable, strategic, and rooted in the values you care about most.This one's especially for my fundraisers, founders, and do-gooders… the ones who've spent their careers helping everyone else. You deserve to build something that supports you, too.WHAT YOU'LL LEARN IN THIS EPISODE:✅ Why nonprofit skills like fundraising, storytelling, and community-building are actually business superpowers✅ What made me walk away from grant writing, deadlines, and burnout—and what I built instead✅ How to start thinking about your next chapter (without guilt, shame, or pressure to have it all figured out)✅ Why it's not selfish to want more ease, visibility, and income alongside your impact3 KEY TAKEAWAYS:1️⃣ You don't have to give up your purpose to build a business—you just need a new model.2️⃣ The skills you've used to fundraise, organize, and lead? They're exactly what make you a powerful business owner.3️⃣ You're not behind. You're ready.

You want to give back through your business - but when it comes to choosing a charity, you feel a little… stuck.How do you know which organizations are actually making a difference?What should you look for before you donate?And what if you accidentally support something that looks good but isn't aligned with your values?If you've ever asked those questions (quietly or out loud), you're not alone... and this episode is for you.I'm joined by the brilliant Emily K. Bocking, a bold and ethical fundraiser who's helped nonprofits raise over $100 million. She's spent nearly two decades behind the scenes of campaigns big and small, and she's here to pull back the curtain on what really matters when it comes to giving.We're talking about the biggest myths around charitable giving (including that outdated admin-cost obsession), how to vet a charity like a pro, and what it means to give back with both heart and discernment.Emily is also teaching an exclusive bonus lesson inside Impact Business Academy called How to Vet a Charity Like a Fundraiser, and today's episode is your sneak peek into the power of giving with confidence.WHAT YOU'LL LEARN IN THIS EPISODE:✅ What to look for before you choose a charity to support ✅ The truth about admin costs and why they're not the red flag you've been told ✅ How to give from alignment, not pressure ✅ The first steps to building a business that gives back (the right way)3 KEY TAKEAWAYS:1️⃣ You don't need to be a fundraising expert to give well... just a few good questions.2️⃣ Impact isn't just about emotion - it's about intention.3️⃣ Smart giving builds trust, visibility, and purpose in your business.LINKS & RESOURCES:

You've built something you're proud of—but deep down, you know something's still missing.You care about making a difference through your business. You want to be seen for the work you actually care about. And you're ready to grow in a way that finally feels aligned.That's exactly why I brought back my signature course—with a whole new name, fresh updates, and a bigger mission behind it.In this episode, I'm pulling back the curtain on why Impact Business Academy is back (and better than ever), the biggest shifts I've seen in the online space, and how this framework can help you grow a business that's impossible to ignore—because it's rooted in who you are and what you stand for.If you've been craving more purpose, more strategy, and a business that actually feels good to grow… this episode is for you.WHAT YOU'LL LEARN IN THIS EPISODE:✅ Why I decided to bring back my most popular course (and what's changed inside)✅ The #1 thing that's missing from most online business strategies—and how to fix it✅ How to use your purpose as a visibility strategy (without starting from scratch)✅ A behind-the-scenes look at the exact method I teach to help entrepreneurs grow with impact3 KEY TAKEAWAYS:1️⃣ Growth doesn't have to come at the expense of your values—you can scale with purpose, not around it. 2️⃣ Your purpose isn't a “nice to have”—it's your unfair advantage. 3️⃣ You don't need more noise. You need a business that stands for something.

You've done everything “right.”The career, the credentials, the calendar that somehow stays full year after year. But underneath the success, you're quietly wondering…Is this really it?In today's episode, I'm joined by business coach, author, and top podcast host Shannon Russell—who walked away from a successful career in television to start a business that finally fit the life she actually wanted.Shannon shares the truth about pivoting out of a 9–5, how to start over without starting from scratch, and what it really takes to move from burnout to alignment. Whether you're still working the job that drains you or you've already taken the leap into entrepreneurship, this conversation will meet you exactly where you are.This isn't just about leaving a job. It's about claiming your next chapter—with purpose and a plan.WHAT YOU'LL LEARN IN THIS EPISODE: ✅ Why “success” in your first act might still feel misaligned✅ The biggest mindset shift you need to go from employee to entrepreneur✅ What stops most women from starting their second act—and how to move anyway✅ How to build a business that gives you more freedom, not just another to-do list✅ Shannon's personal story of pivoting from producer to CEO and author3 KEY TAKEAWAYS:1️⃣ You don't have to burn it all down to start over—you just need to be brave enough to shift.2️⃣ Your 9–5 gave you skills. Your business gives you freedom.3️⃣ The best time to start your second act isn't someday—it's now.LINKS & RESOURCES:Grab Shannon's book → Start Your Second Act Connect with Shannon → secondactsuccess.co Listen to her podcast → Second Act SuccessMORE FROM ME: Follow me on Instagram → @janditchfield.co RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS "Jan's advice on building a business that aligns with my values is exactly what I've been looking for!"

You don't get to your second act in business without learning a few things the hard way.In this short and honest episode, I'm sharing the 3 things I'd do differently if I was starting my business today.If you've been trying to build a business that feels aligned but keeps getting pulled in a million directions, this one's for you. Let this be your permission slip to do it differently, without burning it all down first.We're also just a few days away from the doors opening to the new, evolved version of Impact Business Academy—my signature program to help you build a business that gives back without giving up what matters to you. If you've been craving a business that's more meaningful and more profitable… stay close. Big things are coming.WHAT YOU'LL LEARN IN THIS EPISODE:✅ Why the right mentorship makes all the difference when you're building something different✅ The costly mistake I made retiring my best offer (and what I'm doing to fix that)✅ What to do when hustle culture pulls you out of alignment3 KEY TAKEAWAYS:1️⃣ Get support from someone who gets what you're building—not just what's trending. 2️⃣ Don't scrap what's working—evolve it to grow with you. 3️⃣ Hustle culture doesn't work for values-driven women. Alignment is the real power move.LINKS MENTIONED:

You care about making a difference through your business—but something keeps holding you back.“I'm not ready.”“I'm too small to make a difference.”“I don't want to get it wrong.”Sound familiar?If you've been telling yourself any version of those stories, this episode is for you.This is Part 4 of my 4-part series on growing a business that gives back—and today we're busting through the biggest myths that keep purpose-driven entrepreneurs playing small.You'll walk away knowing what's actually true when it comes to building a business that does good and grows—and what's just noise that needs to be left behind.It's time to stop waiting for permission and start leading with purpose. This episode is your pep talk, your mindset reset, and your next brave step forward.WHAT YOU'LL LEARN IN THIS EPISODE:✅ The 5 most common myths that hold entrepreneurs back from giving through their business✅ The truth about time, money, and whether you're “qualified” to make an impact✅ Why alignment—not perfection—is the secret to building visibility with heart✅ How to confidently move forward, even if you're just starting out3 KEY TAKEAWAYS:1️⃣ You don't need to be big, loud, or perfect to make a difference—you just need to be intentional.2️⃣ Giving back should support your business, not drain it.3️⃣ Your business is already a platform—what do you want to use it for?LINKS MENTIONED:

You care about doing something meaningful through your business—but when it comes to choosing what that is, you feel stuck.What cause should I support? How do I choose something that feels personal—but still makes sense for my brand? What if I get it wrong?If you've ever asked those questions, this episode is for you.This is Part 3 of my 4-part series on growing a business that gives back—and today we're diving into how to choose the right cause or mission to support in your work. You'll learn the 5 “Impact Anchors” that can help you align your values with your business model—without overthinking it or burning out.This is your permission to stop waiting for the perfect reason… and start giving from the one you already have.WHAT YOU'LL LEARN IN THIS EPISODE:✅ The 5 most common (and effective) ways entrepreneurs choose causes to support ✅ How my own businesses used each anchor to grow with meaning and momentum ✅ Why your impact doesn't have to be big—it just has to be real ✅ How to take the pressure off choosing a “perfect” mission and start where you are3 KEY TAKEAWAYS:1️⃣ There's no one right way to give back—but there's a right way for you. 2️⃣ You only need one anchor to start—and it's usually closer than you think. 3️⃣ Your story, your values, and your community can all guide your impact—if you let them.LINKS MENTIONED: 

You've got the skills, the passion, the heart—it's all there.Now all you need is a way to turn what you already believe in into something that actually moves your business forward.Welcome to Part 2 of my 4-part series leading where I'm showing you how to grow your business with one simple, powerful strategy that won't cost you more money, demand a bigger audience, or make you start from scratch.It's called impact integration, and today, I'm breaking down how to use it to create a business that's not only aligned and fulfilling—but impossible to ignore.If you've been craving more clarity, connection, and traction in your work… this is the shift you've been looking for.WHAT YOU'LL LEARN IN THIS EPISODE:✅ What “impact integration” really means—and why it's not just about giving back ✅ The 4 easiest ways to add purpose to your business (without adding stress) ✅ Why this strategy makes your brand unforgettable in a crowded market ✅ How this one shift leads to more trust, more traction, and way more alignment3 KEY TAKEAWAYS:1️⃣ You're more ready than you think. You don't need a new offer or a new plan—you just need a clear way to use what you already have to grow with more meaning and momentum.2️⃣ What you believe is your superpower. Your values aren't just personal—they're powerful. When you start leading with what matters to you, people start paying attention.3️⃣ Impact isn't a nice-to-have—it's your unfair advantage. It's the secret to standing out, building trust, and growing a business that feels good and gets results.LINKS MENTIONED: 

You've been showing up. You've taken the courses. You're doing everything “right”… So why does your business still feel stuck?This is the question that so many purpose-driven entrepreneurs are asking—and in this first episode of a special 4-part series, I'm unpacking the answer.Because the real problem?Isn't your offer.Isn't your work ethic.It's that the traditional business model doesn't reflect your values—and it never really did.If you've been craving more clarity, more momentum, and more meaning in how you grow—this is the episode where it all clicks.I'm kicking off Free Coaching Week with a big-picture shift: how integrating impact into your business can help you grow with purpose, attract the right people, and finally feel proud of what you're building.WHAT YOU'LL LEARN IN THIS EPISODE:✅ Why doing everything “right” might still leave your business feeling misaligned✅ What “impact integration” actually means—and how it changes everything✅ How to grow with more purpose, visibility, and ease (without starting over) 3 KEY TAKEAWAYS:1️⃣ You're not missing a secret strategy—you're missing alignment. You already have what it takes to grow. You just haven't been taught how to use it as leverage.2️⃣ Visibility without clarity keeps you stuck. The more your audience understands what you stand for, the more they'll remember, trust, and choose you.3️⃣ Growth starts by using what you've got—on purpose. You don't need to start from scratch. You need a framework that turns your purpose into traction.LINKS MENTIONED: 

You care about making a difference—and building a business that actually lasts.But showing up online, staying consistent with your content, and trying to sound like yourself in the process? That's where a lot of entrepreneurs get stuck.If you've ever felt overwhelmed by content creation—or like your message is getting lost in a sea of “shoulds”—you're going to love this conversation.Today, I'm joined by Rebecca Stanisic, writer, speaker, and content strategist, to talk about how to create sustainable content that sounds like you—and actually helps your business grow.Whether you're trying to find your voice, stop copying what everyone else is doing, or just figure out how to show up consistently without burning out, this episode is full of practical wisdom and encouragement to help you get there.WHAT YOU'LL LEARN IN THIS EPISODE:✅ Why “fitting in” with your content may be holding your business back✅ How to start finding (and trusting) your voice online—even if it feels awkward at first✅ Simple, sustainable strategies for creating content that converts without taking over your life✅ The biggest mindset shift to make if you want your content to support your growth—not sabotage it3 KEY TAKEAWAYS:1️⃣ Your Content Should Sound Like You Templates have their place—but not at the expense of your voice. If your content feels disconnected, your audience will feel it too. Your words should reflect your values, your tone, and your truth.2️⃣ You Don't Need to Be Everywhere to Be Effective Sustainable visibility is about choosing the right platforms and showing up with intention—not trying to do all the things, all the time.3️⃣ Clarity Creates Confidence (and Results) When you know what to say, why you're saying it, and who you're saying it to—everything becomes easier. Planning with purpose leads to content that drives both connection and conversion.RESOURCES MENTIONED:

Need a boost? This one's a pep talk.Not a how-to. Not a training. Just a real, honest, heart-to-heart to get you out of your head—and back into action.Because this week, I did something that scared me.I went live on Facebook for the first time snice last year… and I was nervous.I questioned everything. I doubted myself in real-time. And for a minute, I almost didn't show up at all.But I did. And afterward, I knew I had to record this. Because if I needed that pep talk, I know I'm not the only one.So if you've been sitting on your voice, second-guessing your work, or shrinking back from your next bold move… this is the moment you stop waiting and start leading.WHAT YOU'LL GET IN THIS EPISODE:✅ A short and powerful pep talk to pull you out of fear and into motion✅ A behind-the-scenes story about what it really felt like to go live again ✅ A reframe on fear that will help you stop spiraling and start leading ✅ The one question that will help you make a brave move—today3 PEP TALK TAKEAWAYS:1️⃣ You're Not Broken—You're Brave Feeling scared doesn't mean you're not ready. It means what you're doing matters.2️⃣ Perfection Is Just Fear in Disguise Tweaking, hiding, waiting? They won't make your work better. They'll just keep it from the people who need it.3️⃣ Showing Up IS the Strategy There is no perfect moment. Just this one. So take the mic, take the leap, and take up space like you belong there—because you do.MORE FROM ME: Follow me on Instagram → @janditchfield.co RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS "Jan's advice on building a business that aligns with my values is exactly what I've been looking for!"

Paid ads that actually feel good? Yep. It's possible—and this episode proves it.If you've ever thought, “I know I need more visibility… but I don't want to feel like I'm selling out,”  or “I tried ads once. I lost money and felt gross the entire time.”You're not alone—and you're not doing it wrong.So many purpose-driven entrepreneurs avoid paid ads because they think the only way to make them work is to compromise their values. But that's a myth—and today, we're busting it with the help of Megan Shields.Megan is the CEO of ChimeHouse Media and my go-to expert when it comes to ethical Facebook and Instagram ad strategy. She works with podcasters and values-led business owners to help them grow their audience, their email list, and their revenue—without burnout, bro marketing, or creepy targeting tactics.In this episode, we talk about what it really takes to run Meta ads that work—while still feeling true to who you are.WHAT YOU'LL LEARN IN THIS EPISODE:✅ Why most women entrepreneurs avoid ads—and how to rethink them✅ How to write ad copy that converts without sounding like a pushy bro ✅ Targeting strategies that are ethical, effective, and privacy-conscious ✅ What to focus on before you ever run an ad—so you don't waste money3 KEY TAKEAWAYS:1️⃣ Marketing with Integrity Isn't Just Possible—It Performs You can grow your audience and revenue without compromising your values. Ads are just a tool. How you use them is up to you.2️⃣ It's Not About Big Budgets—It's About Smart Strategy You don't need to spend thousands to see results. You need the right message, the right audience, and a plan you can trust.3️⃣ Visibility Doesn't Have to Equal Burnout The right ads amplify your mission. They don't replace your values—they help you share them with more people, more consistently.

Feeling stuck in your business—even though you're working nonstop? Here's the hard truth that changed everything for me (and might be exactly what you need to hear too).“I've been at this for a while, and I care so much about what I do—but I feel like I'm running in circles. I'm working so hard, but nothing seems to be moving. How do you know when it's time to change something—or if maybe you're just not cut out for this?”That was the question Melissa sent in—and it stopped me in my tracks. Not because I hadn't heard it before… but because I had lived it.In this solo Q&A episode, I'm sharing the story of one of the hardest seasons in my business—and the moment someone gave me a piece of advice that completely changed the way I show up as a leader.If you've been pouring your heart into your business, doing everything you think you're “supposed” to do, and still not seeing the results you want… this episode is for you.WHAT YOU'LL LEARN IN THIS EPISODE:✅ The difference between working hard and leading wisely ✅ The habits that secretly keep entrepreneurs stuck—and how to spot them ✅ What it really takes to build a business that sustains you and your mission ✅ How to stop spinning and start scaling, without selling out your values3 KEY TAKEAWAYS:1️⃣ Effort ≠ Growth If you're constantly doing more but still not getting ahead, it might be time to change how you're working—not how hard.2️⃣ Old Habits Can't Build New Results Clinging to comfort is often what's keeping you small. Growth requires letting go of what no longer serves your next level.3️⃣ Leading Means Building With Intention You can't just show up and hope for success. You need a plan, a process, and a path that actually supports you—so you can keep showing up for your mission.MORE FROM ME: Follow me on Instagram → @janditchfield.co RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS "Jan's advice on building a business that aligns with my values is exactly what I've been looking for!"

You care about making a difference—and building a business that actually lasts.If you've ever wondered how to create predictable, recurring revenue without losing the heart behind why you started, you're going to love this conversation.Today, I'm joined by Stu McLaren, membership expert and co-founder of Membership.io, to pull back the curtain on what it really takes to build a sustainable, purpose-driven business using the power of memberships.With over 16 years of experience helping entrepreneurs scale their income and impact, Stu shares the behind-the-scenes strategies that turn loyal audiences into thriving communities—without burning out or selling out.If you're thinking about launching a membership, growing one, or just curious how to add more stability to your income, this episode is packed with actionable takeaways you can start using right away.WHAT YOU'LL LEARN IN THIS EPISODE:✅ Why memberships are one of the smartest (and most sustainable) ways to grow a mission-driven business✅ The mindset shift entrepreneurs need to make if they want recurring revenue without losing momentum or impact✅ How to create a membership that actually serves your people—and keeps them coming back month after month✅ Real-world lessons from Stu's own journey building successful memberships (and what he'd do differently if he started again)3 KEY TAKEAWAYS:1️⃣ Predictable Profit Is Built, Not Hoped For Memberships aren't just about monthly income—they're about building trust and community over time. If you focus on delivering real value consistently, revenue becomes a byproduct of impact.2️⃣ Small Audiences Can Create Big Results You don't need 100,000 followers to launch a profitable membership. Stu explains why depth over width wins every time when it comes to building a loyal, paying community.3️⃣ Memberships Must Evolve with Your Members What your audience needs today may not be what they need six months from now. Staying curious, flexible, and focused on member success is the key to sustainable growth.RESOURCES MENTIONED:Grab your FREE copy of Predictable Profits → Get The BookJoin Stu's free training → Join HereLearn more about Stu: Visit His SiteExplore Membership.io → Click HereMORE FROM ME: Follow me on Instagram → @janditchfield.co RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS "Jan's advice on building a business that aligns with my values is exactly what I've been looking for!"

You didn't start your business just to make money.  You started it because you care. Because you know you're meant to build something that matters.But when it comes to actually weaving impact into your business — without losing your profit, your momentum, or yourself — it can feel overwhelming fast.Where do you even start?How do you do it the right way — in a way that's authentic, sustainable, and aligned with who you are?That's exactly what we're diving into today!In this episode, I'm walking you through my Built to Impact™ Map — a simple, powerful framework to help you align profit and purpose side by side, without having to start a nonprofit or wait until you “make it.”You'll learn:The four clear pathways to add real impact to the business you already haveHow to make a difference without burning yourself out (or giving away everything for free)Why today — not someday — is the perfect time to startAnd how to create a legacy you can be proud of, starting exactly where you areIf you've ever felt stuck between wanting to change the world and not knowing how to begin — this episode is for you.

You've heard it before: just push through. Hustle harder. Do more.But what if the real reason you're stuck, exhausted, or spinning your wheels in business… has nothing to do with strategy or mindset—and everything to do with your nervous system?In this episode, I'm joined by the brilliant Masha Kay, a Nervous System and Breathwork Coach who helps high-performing women grow sustainable, profitable businesses without burning out.We're diving deep into the science and soul of success—from what chronic stress is really doing to your body, to how to build a business that supports your health instead of draining it.Whether you're scaling your business or just trying to stay out of survival mode, this conversation will change the way you think about growth, burnout, and what it actually means to succeed.In This Episode, We Talk About...Why burnout isn't just a mindset problem (and how your nervous system plays a bigger role than you think)The hidden signs of nervous system dysregulation in entrepreneursHow to stop overworking and start building from a regulated, resourced placeThe difference between surviving and scaling—and how to move into ease without losing ambitionBreathwork, trauma-informed tools, and simple practices to support long-term successAbout Masha Kay:Masha Kay is a Nervous System and Breathwork Coach dedicated to helping clients navigate their lives and goals through sustainable habit shifts, powerful emotional processing, and deep inner healing. She draws from her own story and extensive experience coaching hundreds of clients to make the nervous system an ally in reaching goals, moving beyond survival to manifest their dreams. Her approach is rooted in psychology, neuroscience, and spirituality—blending science and soul to support women in business and life.Connect with Masha:Website: mashakay.comInstagram: @mashakayResources & Links:Join the Business of Good CollectiveListen to more episodesConnect with me on Instagram @janditchfieldRate, Review, & Follow on Apple Podcasts "Jan's advice on building a business that aligns with my values is exactly what I've been looking for!"

What actually changes when you stop building your business in isolation—and step into a room full of women who are building bold, mission-driven businesses too?In this episode, I'm sharing the most important lessons I brought home from my first in-person mastermind, hosted by the amazing Amy McLaren. What I thought would be a few days of high-level strategy turned into one of the most clarifying, grounding, and transformational experiences I've had in business.Over three days, I had the chance to get real feedback, witness powerful leadership in action, and reflect deeply on how I want to build, lead, and support the women in my own programs—especially inside of my own mastermind, Legacy.But the biggest shift? It wasn't a tactic. It was the way these women work. How they show up. How they invest their time. And how they treat their business like the mission it is.We're talking about:The mistake most entrepreneurs make when hiring help—and how it's keeping them stuckWhy your messaging is your business (and how to go deeper with it)What two totally different Instagram strategies taught me about content that actually connectsWhy getting offline is the most underrated growth strategy no one's talking aboutThe overlooked key to real transformation: giving your clients time to practice, not just consumeHow high-performing women actually run their businesses (and why we need to stop glorifying ease over effort)Whether you've been craving more alignment in your business, wondering what it really looks like to lead with purpose, or you're just ready to stop doing this alone—this episode will remind you that success is built in community, not in a vacuum.Hit play and hear what shifted for me—and how you can bring these same game-changing insights into your next season of business.COMING UP NEXT: In Episode 22, I'm joined by Masha Kay to talk about the overlooked key to growing your business without burning out. We're diving into nervous system regulation, resilience, and why grit isn't the answer when you're trying to scale with purpose. It's the episode every high-achieving woman needs to hear.RESOURCES & LINKS → Grab Stu McLaren's book Predictable Profit (and learn the messaging map that changed everything for me) → Apply for my Legacy Mastermind (and join us for the retreat happening this October!) → DM me on Instagram and let me know which lesson landed hardest: Rate, Review, & Follow on Apple Podcasts "Jan's advice on building a business that aligns with my values is exactly what I've been looking for!"

What does it really take to build a charity that lasts—and how can entrepreneurs integrate meaningful impact into their business model without waiting until they “make it”?In this episode, I'm joined by Amy McLaren, founder of Village Impact, author of Passion to Purpose, and one of the most admired voices in the purpose-driven business space. Amy has helped bring education to thousands of children in rural Kenya through Village Impact's smart, sustainable model—while also raising a family, running multiple businesses, and empowering women through her adventure mastermind, LadyStrength.As someone who spent nearly two decades building and funding nonprofit organizations myself, I couldn't be more excited to bring you this conversation. Amy is the real deal. And in a world full of surface-level “giving back,” what she's built is the blueprint for doing good that actually works.We're talking about:How Village Impact grew from a bold idea into a thriving, global nonprofitThe truth about what it takes to run a successful charity behind the scenesHow Amy structured a brilliant funding model that doesn't rely on grantsWhy philanthropy should be part of every business strategy—not just a feel-good extraWhat legacy really means when you're building something that outlives youWhether you're a business owner who dreams of starting a nonprofit, someone looking to make giving back part of your brand, or a purpose-led entrepreneur figuring out how to lead with more impact—this conversation will inspire you to think bigger and act bolder.Hit play and learn what it means to create lasting change—without compromising your mission or your business.RESOURCES & LINKS→ Learn more about Village Impact→ Connect with Amy on Instagram→ Grab her book Passion to PurposeRate, Review, & Follow on Apple Podcasts "Jan's advice on building a business that aligns with my values is exactly what I've been looking for!"

If you're doing all the “right” things in your business—but still not seeing the growth, traction, or revenue you expected—this episode is for you.In today's episode, I'm breaking down the #1 mistake I see purpose-driven entrepreneurs make: building their business on the wrong model. This isn't about your marketing. It's not about your mindset. It's about the structure holding your mission—and if it's not the right one, everything else will feel harder than it needs to.You'll walk away with a clear understanding of the 3 main business models for doing good—Mission-Based For-Profit, Social Enterprise, and Nonprofit—including the pros and cons of each, who they're best suited for, and how to figure out which one aligns with your goals.We're also talking about The Good Business Academy, my brand new program that's launching late Spring of 2025 and was built to help you align your business model with your mission from day one.Whether you're a coach, consultant, service provider, or creative, this episode will help you start building a business that supports your values and your bottom line.What You'll Learn:Why marketing isn't your real problem—and what might beThe 3 business models for doing good (and how they actually work)The pros and cons of each model—no fluff, just real talkHow to audit your own business model and start making strategic changesWhy I created The Good Business Academy and how it's different from anything out thereMentioned in This Episode:Follow me on InstagramJoin The Business of Good Collective – Free Facebook GroupRate, Review, & Follow on Apple Podcasts "Jan's advice on building a business that aligns with my values is exactly what I've been looking for!"

You didn't start your business just to make money.Sure, you want to be paid well for your work (and you should be). But deep down, you're building something bigger—something that leaves a legacy, creates real change, and feels meaningful every step of the way.In this episode, I'm pulling back the curtain on the deeper “why” behind your business and helping you reconnect with the mission that started it all. Whether you're chasing your first $10k month or scaling toward something bigger, we'll talk about:The 3 stages of business desire—and why it's totally normal to want moreHow to redefine success beyond revenue benchmarksPractical ways to dream bigger and bring purpose back into your workWhat it means to lead a business that changes lives—including your ownIf you've ever thought “Is this really it?” while staring at your to-do list, this episode is your permission slip to dream again—and build a business that feels just as good as it looks on paper.

If you've ever felt overwhelmed trying to figure out what tech you actually need to run your online business—you're not alone. When I first started, I wasted hours (and way too much money) testing tools that promised everything and delivered… nothing.In this episode, I'm cutting through the noise and sharing the exact tools I use to run a profitable, streamlined online business. Whether you're just getting started or looking to scale, these are the systems that have helped me grow without overcomplicating things.You'll hear my top recommendations for:Email marketing + growing your listHosting your courses, offers, and membershipsVideo recording, livestreaming, and editingPayment processing made simplePodcast hosting tools I loveThe organization systems that keep everything running behind the scenesIf you've been stuck in research mode, this episode will save you time, money, and a whole lot of frustration! Rate, Review, & Follow on Apple Podcasts "Jan's advice on building a business that aligns with my values is exactly what I've been looking for!"

Ever felt that sinking feeling after hiring a business coach, realizing too late that they weren't the right fit? You're not alone. With zero regulation in the coaching industry, it's far too easy to invest in someone who's great at marketing but lacks the real business experience to help you grow.In this episode, I'm walking you through the seven essential questions you need to ask before hiring a business coach—so you don't waste time, energy, or money on the wrong person. Whether you're considering your first coach or reevaluating your support system, these questions will help you make an informed, strategic decision.Here's what you'll learn:✔️ The #1 red flag that signals a coach isn't legit ✔️ Why real-world business experience matters more than online success ✔️ How to tell if a coach is actually invested in your success—or just their next sale ✔️ What to look for (and avoid) in coaching programs ✔️ How much direct access you should expect for your investmentIf you're serious about finding the right mentor to help you scale, this episode will give you the clarity and confidence you need.Resources & Links:

Ever feel torn between standing up for what matters and protecting your business?In today's world, staying silent isn't always the safest option. Your customers are paying attention, and values-driven businesses are the ones earning trust—and sales. But how do you advocate for what matters without risking backlash, losing customers, or hurting your brand?That's exactly what we're breaking down in this episode.You'll learn: ✔️ The biggest mistake business owners make when speaking up—and how to avoid it ✔️ Three levels of advocacy (so you can choose what feels right for YOU) ✔️ How to take a stand without hurting your reputation or bottom line ✔️ What to do if you get pushback (and how to handle it with confidence) ✔️ Why staying silent might actually be costing you more than you thinkThis isn't about being loud—it's about being strategic. Whether you want to weave advocacy into your brand quietly, educate your audience, or take a bold stand, this episode will give you the exact roadmap to do it safely and smartly.

It's my birthday and I'm turning the BIG 5-0! I never thought turning 50 would hit me quite like this. Sitting on a beach in Jamaica, watching the waves roll in, I found myself deep in reflection—about life, about business, about the things I wish I had known sooner. Some lessons I learned the easy way, but most? They came through the struggles, the pivots, the hard-won moments of growth.In this episode, I'm pulling back the curtain on the 10 biggest lessons I've learned in 50 years—the ones that shaped who I am today as an entrepreneur, a leader, and a woman building a mission-driven legacy. And because I couldn't help myself, I had to sneak in one extra lesson that completely changed the way I approach success (and I wish I had learned it decades ago!).Tune in to hear:✔️ Why success isn't about going it alone—and what happens when you finally ask for help✔️ The one mindset shift that makes failure your greatest teacher (instead of something to fear)✔️ How saying no more often protects the yeses that truly matter✔️ Why perfection is killing your progress—and what to do instead✔️ The truth about making money as a purpose-driven entrepreneur (spoiler: it's not the enemy of good!)✔️ And the hard lesson I learned about why ego is the biggest reason businesses failIf you've ever felt like you're running out of time, like you should have things figured out by now, or like your moment has passed—this episode is for you. Whether you're 30, 40, 50, or beyond, there's still so much ahead of you. And trust me, the best chapters? They're the ones you haven't even written yet.Resources & Links:

If you're not a fan of email marketing, you're going to love this episode more than a night in watching Schitt's Creek with a glass of rosé!I'm breaking down my easy, yet effective email marketing strategy, plus sharing over 100 email marketing templates with you. Grab your free copy of my templates at janditchfield.co/011.Imagine never having to spend time agonizing over what to use as a subject line...for the next 100 days!Oh, all that free time that's coming your way...I'm voting you fill it up with more time to grow you sales. Maybe spend a little quality time with your business BFF. Get that manicure you know you deserve to have.It's fully up to you! Because when you have an email list, you have the ability to run your business anyway you want.Your email list is the single most important asset in your business.When you focus on it, you'll see growth happen in your business faster than any other way possible.Links mentioned in this episode:Free email marketing templates + subject lines download >>> get it here.Rate, Review, & Follow on Apple Podcasts "Jan's advice on building a business that aligns with my values is exactly what I've been looking for!"

Ever feel like you're putting in the work but still stuck at the same revenue level? Maybe you've hit $30K in your business, and while that's no small feat, scaling beyond it feels impossible. I get it because I've been there.In this episode, I'm breaking down exactly what I'd do if I had to start over and scale from $30K to $100K in business. Spoiler: It's not about working harder—it's about working smarter. I'll walk you through the mindset shifts, sales strategies, and business decisions that made all the difference in my own journey.Here's what we'll cover:✅ The biggest mistake that keeps you stuck at $30K—and how to fix it✅ How to nail your niche and simplify your offers to attract the right clients✅ What a Cultivation Funnel is (and why it's the key to sustainable sales)✅ Why making sales daily—not just during launches—will change everything✅ The mindset shift that finally helped me charge what I'm worth✅ The power of community and why you can't scale aloneIf you're ready to break through the plateau and hit your first $100K, this episode is packed with the actionable steps you need to make it happen.

What do you do when the people closest to you don't believe in your business?You've felt it, right? That sting when someone treats your business like a little hobby or gives you the look—you know the one. It's frustrating, it's discouraging, and it makes you wonder if you're really cut out for this.In this Listener Question Episode, we're diving into a real question from Sarah, who's feeling exactly this struggle. She asked, “How do I handle it when the people in my life don't take my business seriously?”This is for anyone who's felt unsupported, misunderstood, or doubted while trying to build their dream business. And trust me, you're not alone.We'll break it all down, step by step:Why their opinions have nothing to do with your ability to succeedHow to reframe doubt so it doesn't hold you backThe mindset shifts you need to protect your confidencePractical ways to build a community of people who do get itBy the end of this episode, you'll have a game plan to handle the doubters with grace and move forward with confidence, knowing you don't need their approval to create something amazing.Rate, Review, & Follow on Apple Podcasts "Jan's advice on building a business that aligns with my values is exactly what I've been looking for!"

You're showing up, posting content, sending emails—but when it comes to actual sales? Crickets.If people are watching but not buying, there's a reason. And it's not because your offer isn't good enough.In today's episode, I'm breaking down exactly why they're not saying yes—and how to fix it without feeling pushy, awkward, or salesy.This is about ethical sales that actually work—the kind that feel good for you and for your audience.What You'll Learn in This Episode:The biggest mistake entrepreneurs make when it comes to selling (and why it's costing you buyers).Why people hesitate to buy—and how to build the trust they need to say YES.The psychology of ethical sales (backed by brain science).The 5 stages of a sales funnel that doesn't feel like a funnel.How to make selling feel easy—without pressure or convincing.If sales feel hard, awkward, or like a struggle, this episode is a must-listen.Resources & Links:

Have you ever felt like your inner critic is holding you back from reaching your full potential? That little voice that whispers doubts, fuels stress, and keeps you second-guessing your decisions? It's time to silence it—for good.In this episode of The Business of Good, I'm sharing the ONE quiz that helped me uncover the root of my critical inner voice and how it's been sabotaging my success. After taking the Positive Intelligence Saboteur Assessment, I discovered the three saboteurs wreaking the most havoc on my mindset: Hyper-Vigilant, Hyper-Achiever, and Controller. And now, I'm tackling them head-on with a transformational mindset tool that I want to share with you.Then in the second half of the show, I'm joined by my guest and mindset coach, Lindsay White, a leadership coach and Positive Intelligence expert, who breaks down how to uncover and weaken your saboteurs so you can finally quiet that critical voice and unlock your true potential.What you'll learn in this episode:What Positive Intelligence is and how it can help you master your mindset.How to identify your saboteurs (the invisible enemies in your mind).Why silencing your inner critic is the key to achieving both business success and personal happiness.How I'm using the Positive Intelligence Bootcamp to take control in 2025—and how you can join me.Ready to get started?Take the Positive Intelligence quiz today and join me in Lindsay's Positive Intelligence Bootcamp! Learn more and sign up at janditchfield.co/join. Rate, Review, & Follow on Apple Podcasts "Jan's advice on building a business that aligns with my values is exactly what I've been looking for!"

Are you working harder than ever but still not seeing the results you want in your business? You're not alone.The truth is, it's often not about strategy—it's about mindset. Yes, even a business strategist is telling you this! In this episode of The Business of Good, I'm walking you through 5 powerful mindset shifts to help you detox the toxic thoughts holding you back and start building the business (and life) you've been dreaming of.What You'll Learn in This Episode:Why your mindset—not your strategy—is the foundation for sustainable growth.How to embrace your worth and stop undervaluing your work.The magic of imperfect action and how it creates unstoppable momentum.How setting boundaries can protect your energy and boost your focus.Why success and impact aren't at odds—they fuel each other.Whether you're battling self-doubt, perfectionism, or burnout, these shifts will help you silence your inner critic, step into your role as a confident leader, and unlock the next level of growth for your business.Take It Further:Ready to detox your mindset and keep the momentum going? Join my free community, The Business of Good Collective, at janditchfield.co/good. Inside, you'll find a free Mindset Reset Guide with actionable steps to help you stay focused, inspired, and aligned as you grow.It's time to let go of what's holding you back and step into the confident leader your business (and the world) needs. Let's do this together!Rate, Review, & Follow on Apple Podcasts "Jan's advice on building a business that aligns with my values is exactly what I've been looking for!"

Do you ever feel paralyzed by the fear of judgment, worried about what people will think if you show up as your true self? What if I told you that not everyone needs to like you—and that's actually a good thing?In this special listener coaching episode, I tackle one of the most common fears holding entrepreneurs back: the fear of being disliked. Claire, a listener, shares how this fear has kept her from showing up in her business, and I walk her—and you—through actionable strategies to overcome it.Plus, I share my personal journey from people-pleasing to embracing the idea of letting others be wrong about me, and I break down four steps you can take to reframe your fear of judgment, take small but brave actions, and ground yourself in your purpose. By the end of this episode, you'll feel ready to show up confidently, connect with the people who truly need your message, and let go of the ones who don't.If this episode resonates with you, join my free Facebook group, The Business of Good Collective, where purpose-driven entrepreneurs like you gather for support, growth, and connection. Head to janditchfield.co/good to join today!Rate, Review, & Follow on Apple Podcasts "Jan's advice on building a business that aligns with my values is exactly what I've been looking for!"

Have you ever felt like something is secretly holding your business back—but you can't quite put your finger on it?It's often not the big, obvious mistakes that stall our growth, but the sneaky habits we barely notice. In this episode, I'm uncovering the three silent growth killers that could be quietly sabotaging your business success:1. Overthinking every decision.2. Saying yes to the wrong opportunities.3. Neglecting personal boundaries.We'll break each one down, talk about how they impact your growth, and, most importantly, I'll share actionable strategies to replace them with habits that align with your purpose and goals. You'll leave this episode equipped to regain focus, protect your energy, and scale your mission-driven business sustainably.Ready to break free from these habits? Download the free Habit Breaker Checklist now inside my free community, The Business of Good Collective, for even more resources to help you grow. Join here today!Rate, Review, & Follow on Apple Podcasts "Jan's advice on building a business that aligns with my values is exactly what I've been looking for!"

Does selling ever feel like a tightrope walk between your values and your bottom line? What if you could grow your revenue and build trust without feeling sleazy? It's possible—and I'm breaking down exactly how in today's episode.In this episode, we're diving deep into the heart of ethical sales. You'll discover:What ethical sales truly means and how it differs from outdated, pushy tactics.The brain science behind why ethical sales work (hint: it's all about trust and psychological safety).Five actionable strategies you can implement today, including consent-driven selling, transparency, and selling with a mindset of service.If you're a purpose-driven entrepreneur ready to align your values with your revenue goals, this episode will give you the tools to sell with confidence, integrity, and heart.And don't forget to join my free community, The Business of Good Collective, at janditchfield.co/good to grab your free Ethical Sales Checklist and start implementing these strategies today!Rate, Review, & Follow on Apple Podcasts "Jan's advice on building a business that aligns with my values is exactly what I've been looking for!"

Have you ever felt torn between making money and staying true to your mission? What if embracing profitability was the key to scaling your impact and preventing burnout?In today's episode of The Business of Good, we're diving into the often-misunderstood relationship between profit and purpose.I'll start by debunking the myth that you have to choose between making a difference and making a living. You'll learn five powerful reasons why profitability is essential for creating sustainable change, including how it funds your mission, prevents burnout, and allows you to scale without compromising your values.Then, I'm joined by Erica E'Eramo, an engineer turned leadership coach and founder of Two Piers Consulting. With two decades of experience in the international energy industry, Erica shares her journey from nonprofit work to embracing profitability as a tool for greater impact. Her insights on leading with purpose and strategy are sure to inspire and empower you.What You'll Learn in This Episode:Why profit fuels purpose—and why it's NOT a dirty word.Five ways profitability helps you create lasting impact.Erica E'Eramo's leadership journey and actionable tips for balancing mission and revenue.How to overcome the guilt of making money in a purpose-driven business.If you've ever wondered how to align your values with your revenue goals or how to build a profitable business that amplifies your impact, this episode is for you!Rate, Review, & Follow on Apple Podcasts "Jan's advice on building a business that aligns with my values is exactly what I've been looking for!"

Have You Been Told Profit and Purpose Can't Coexist? Think Again.What if I told you the key to scaling your impact and avoiding burnout starts with embracing profitability? Too many purpose-driven women feel torn between staying true to their mission and creating financial success—but it doesn't have to be that way.In the debut episode of The Business of Good, I'll take you behind the scenes of my own journey, from leading award-winning nonprofits to building a multiple six-figure business that aligns purpose with profit. What You'll Learn in This Episode:Why making money isn't just okay—it's essential for mission-driven businesses.How to overcome the guilt of wanting financial success.The truth about shifting from a nonprofit mindset to a scalable, sustainable business model.Why this podcast is your go-to resource for balancing profit and purpose.If you've ever wondered how to align your mission with meaningful revenue or felt guilty about wanting financial freedom, this episode will change the way you see your business—and your potential.Resources Mentioned in This Episode:

Big changes are happening, and I couldn't wait to share them with you!

Today's episode of No BS Business School is a little different—and by that, I mean it's the last one. After 285 episodes of real talk, hard-won strategies, and this incredible community, it's time to close this chapter and step into what's next.I want to start with a huge thank you. This podcast has grown, evolved, and become what it is because of YOU. Every single message, listen, and story you've shared has been the heartbeat of this show. Thank you for letting me be a part of your journey, for tuning in week after week, and for trusting me with your time and attention. None of this would have been possible without this amazing community, and I'm so grateful.So why am I closing the doors on No BS Business School? Over time, I've felt a pull to dig even deeper—not just to help you build successful businesses but to create ones that truly make a difference. That's why I'm beyond excited to announce The Business of Good, my new podcast launching in January 2025. This new show is for purpose-driven entrepreneurs who believe that business can be a force for positive change. We'll be building on everything we've created here, but with an even sharper focus on blending profit with purpose and finding ways to make a meaningful impact.In The Business of Good, you'll still get that no-nonsense, actionable advice, but we'll be diving deeper into how to build a business that serves both you and the greater good. If you're ready to join me on this next adventure, I'd love to have you there.

Wondering if you're ready to invest in paid ads for your business? Megan Shields, CEO of ChimeHouse Media, joins me to break down everything you need to know about transitioning from organic marketing to paid advertising.In this episode, we discuss how to recognize the right moment to start running ads, the common pitfalls that can drain your budget, and how ads can become your secret weapon for building a strong email list.Megan shares her expertise on why paid ads aren't a one-size-fits-all solution and how to avoid the rookie mistakes that could cost you. We also dive into the ways ads can help you fast-track your audience growth and ensure you're setting yourself up for success—without wasting precious dollars.If you're on the fence about paid ads or looking for ways to scale your business and boost your email list, this episode is packed with actionable insights that will guide your next move.In this episode, you'll learn:How to know when it's the right time to move to paid adsThe biggest mistakes people make when starting out with paid advertisingHow ads can help you build your email list and grow your audienceWhy paid ads aren't a “set it and forget it” strategyMegan's top tips for getting the most out of your ad budgetGrab your notebook, hit play, and get ready to dive deep into the world of paid ads with Megan Shields! Resources mentioned:Learn more about the Sprint Course Collective here!Rate, Review, & Follow on Apple Podcasts“I'm loving what Jan brings to the table with No BS Business School,”

As we're getting closer to the end of the year and I'm starting to finalize my planning for 2025, I've been thinking a lot about where I was when I started my business in 2020 compared to where I am now.It's normal to question yourself in business and if you're sitting in a place where you're wondering if you're making some of the right decisions, I thought I'd share with you today 6 things that I would do differently if I was starting my business over from scratch.I've learned a lot from these mistakes and I truly think that we learn more from what we do wrong than we do from what we get right. But I also hope that this list will help you to avoid some of the things that tripped me up, so you can get your business moving further faster.Rate, Review, & Follow on Apple Podcasts“I'm loving what Jan brings to the table with No BS Business School,”

If you're sick of spinning your wheels trying to nail down the perfect niche, this episode is exactly what you need! We're diving headfirst into the strategy behind choosing a profit-focused niche—one that aligns with your expertise and actually makes you money (because, let's be honest, we're not here for hobbies).In this episode, I'm breaking down the four key factors you need to get crystal clear on: knowing your audience, finding their urgent problem, offering a transformation they're ready to pay for, and making sure your niche has that all-important profitability potential. Whether you're just starting out or feeling like you're shouting into the void with no real results, I've got you covered. By the end of this, you'll be walking away with real, actionable steps to finally pick a niche that sells and stop guessing your way through it. What You'll Learn in This Episode:How to stop guessing and start making smart, strategic decisions about your niche.Why being laser-focused with your target audience is the secret to success.How to spot that urgent problem your audience needs you to solve (hint: this is where the profit magic happens).How to define the transformation that makes you stand out as the go-to expert.Why market demand is your BFF and how to make sure your niche is financially viable. Ready to take it a step further?If you want to dive deeper and get the exact tools to build a profitable online business, come join me in the Online Marketing Kickstarter Bootcamp!  I'm walking you through everything you need to set up a strong foundation and start hitting those $10k months—no fluff, just real strategies that work.Click here to join the Bootcamp, and let's get your business growing! Rate, Review, & Follow on Apple Podcasts“I'm loving what Jan brings to the table with No BS Business School,”

Do you ever feel like you're putting your heart and soul into launching something… only to be met with silence? You've spent weeks, maybe even months, preparing, promoting, and posting, yet when the big day arrives... crickets. It's frustrating, right? You start to wonder if maybe it's you, or if your offer just isn't good enough. Spoiler alert: it's not you, and your offer is good enough. Today, we're diving into a strategy that will help you break through the silence and finally get those first sales rolling in. If you're tired of launching to crickets, you're in the right place.In this episode, we talk about the frustration of launching to silence and how to overcome it. You'll learn about a powerful strategy called penetration pricing and how to use it to build momentum with your new offers. You don't need a big list, a massive audience, or to be a sales expert to make this work—you just need the right approach. By the end of the episode, you'll walk away with a clear, actionable plan to get your first sales fast and build confidence in your offer.If you're ready to stop hearing crickets and start making sales, hit play on this episode! Don't forget to subscribe, leave a review, and share this episode with someone who might need it.Looking for more tips to get your business off the ground? Check out my FREE bootcamp, Online Marketing Kickstarter where I'll walk you through the 6 key decisions you need to make to sell your expertise online and confidently grow to consistent &10k months. Head to janditchfield.co/bootcamp to save your seat today! What's been your biggest struggle with launching? I'd love to hear from you! Leave a comment or DM me on Instagram @janditchfield.co and let's chat about how you can make your next launch a success. Rate, Review, & Follow on Apple Podcasts“I'm loving what Jan brings to the table with No BS Business School,”

Ever feel like you're on the verge of hitting those big financial goals, but something keeps getting in the way? You're not alone! Four years ago this week, I launched my very first online course with no clue what I was doing. I left a successful 20-year career, jumped into entrepreneurship without a plan, and figured it out along the way. Now? I've replaced and doubled my salary—and I've never looked back.In this episode of No BS Business School, I'm sharing the 4 surprising things that might be keeping you from hitting consistent $10k months. Spoiler alert: It's not about posting at the perfect time on Instagram.Building a business that consistently brings in $10k months isn't about fancy social media tricks. It's about strategy—and there are likely a few key things you're overlooking that are blocking your progress. In this episode, I break down the 4 surprising obstacles standing between you and consistent revenue, and how mastering them changed everything for me.I'll be teaching these strategies in my Online Marketing Kickstarter Bootcamp starting October 8th, but today I'm giving you a preview of what to expect!Remember: passion and profit can live together in harmony. You deserve to hit those $10k months consistently and do so without burning yourself out or compromising your values. It's time to shift your mindset and embrace systems that work for you—not the other way around.Ready to take control of your revenue and hit those $10k months? Join me in the Online Marketing Kickstarter Bootcamp on October 8th, where I'll help you build a business that works for you, without the BS. Sign up at janditchfield.co/bootcamp.Make sure to subscribe to No BS Business School so you don't miss future episodes where I share more about scaling your business the right way. And follow me on Instagram for behind-the-scenes insights and more tips!Rate, Review, & Follow on Apple Podcasts“I'm loving what Jan brings to the table with No BS Business School,”

Imagine this: You're trying to sell your amazing service or course, but something feels off. You're pushing, using all the tactics you've seen other successful online businesses use, but deep down, you're uncomfortable. It feels manipulative, and you're worried it might be turning off your audience. Sound familiar?Well, you're not alone. In today's episode, we're diving into the world of bro marketing—a set of tactics that might get you quick sales but could cost you trust and long-term relationships with your audience.I break down what bro marketing actually is, the four common tactics you need to avoid, and how to replace them with ethical sales strategies that will help you build a sustainable, values-driven business. Trust me, you don't have to resort to sleazy sales tactics to be successful—you can sell with integrity and still make bank!In this episode, I walk you through:[03:45] – What bro marketing really is and why it's so common in the online space.[08:15] – The sneaky tactic of false urgency and why it damages customer trust in the long run.[12:30] – How shame-provoking language manipulates people's insecurities to force a sale (and why you should never use it).[17:05] – The false authority trap: why exaggerating your expertise or credentials is harmful to your business.[22:15] – Marking up payment plans: how this unfair tactic exploits customers needing flexibility—and what you can do instead.[28:40] – How you can shift from bro marketing to ethical sales today and start building trust with your audience.By the end of this episode, you'll understand the difference between bro marketing and ethical sales, and more importantly, how to make the shift in your own business so you can build long-term, sustainable success without compromising your values.***************************** Ready to learn how to market your business ethically and still make money? Join my Online Marketing Kickstarter Bootcamp, where I'll teach you how to sell with integrity and build a sustainable, trust-based business. It's completely free, and we're going to dive deep into creating offers, sales strategies, and systems that work for you, not against you. Head over to janditchfield.co/bootcamp to sign up today! Rate, Review, & Follow on Apple Podcasts“I'm loving what Jan brings to the table with No BS Business School,”

Ever feel like you're running a million miles a minute but not actually moving the needle in your business?

Have you ever wondered why, despite all your passion and purpose, your business isn't quite hitting the mark? You're not alone. In today's episode, I'm breaking down the top five mistakes purpose-driven entrepreneurs (like you!) make when trying to scale their businesses to six figures. Spoiler: I've made them all, and I'm here to help you avoid them!What you'll learn in this episode:Why thinking like an expert can actually hold you back from real growth.The dangers of prioritizing purpose over profit and how to flip the script.How to set healthy boundaries (hello, refund policies) that protect your business.Why investing in the right things at the right time is critical for sustainable success.How to simplify your strategy and avoid the overwhelm of doing too much too soon.Ready to ditch the mistakes and build a business that's both profitable and impactful? Let's dive in!Don't Forget!If you're ready to take your business to the next level, don't miss my upcoming free bootcamp this fall—The Online Marketing Kickstarter! It's designed for purpose-driven entrepreneurs who want to build a business that aligns with their values while setting them up for success. Head over to janitchfield.co/bootcamp to get on the waitlist and kickstart your journey! Rate, Review, & Follow on Apple Podcasts“I'm loving what Jan brings to the table with No BS Business School,”

Is it just me, or does it feel like this year has been one wild ride? If you've ever had a season in business where you're just trying to keep your head above water, trust me, I've been there. This year pushed me harder than I ever expected, and it taught me some of the most powerful lessons of my career.In my latest episode, I'm pulling back the curtain on what has easily been the most challenging year in my business journey. We're diving deep into values, mental health, and reinvention—because it's not just about the wins, it's about how you handle the tough stuff. This year tested me in ways I never saw coming. But it also gave me the clarity and courage to reshape my business with a deeper focus on ethical leadership and staying true to myself.If this resonates with you, I'd love for you to tune in. And if you've been feeling the weight of this year too, know that you're not alone. Let's talk about how we can turn those challenges into fuel for something even greater.Ready to dive in? Let's get started!Save your seat in my newest free training...If you're feeling like you're at a crossroads in your business and you're ready to get serious about building something sustainable and aligned with your values, my upcoming free bootcamp, The Online Marketing Kickstarter, is exactly what you need. We'll dive deep into how to build a business that works for you—without compromising your integrity. Sign up today and let's get to work! Rate, Review, & Follow on Apple Podcasts“I'm loving what Jan brings to the table with No BS Business School,”

If you want to go from becoming good at sales to being great at sales, what you need to narrow down on knowing how aware your potential customers are of their own problem.Whether you're selling a product, service, online course or run a brick and motor, understanding the 5 stages of awareness will move your business forward.I'm revisiting one of my favourite past conversations in this episode, where you'll learn...What the 5 stages of awareness are and why you need to know themHow to create content that speaks directly to your ideal customerAnd, how to move people through your funnel authentically without using unethical sales tacticsIf you're looking to grow you sales, understand your customers on a deeper level and be able to create content that drives them toward buying from you, this is the episode for you.Rate, Review, & Follow on Apple Podcasts“I'm loving what Jan brings to the table with No BS Business School,”

Ever felt like you've stumbled your way through creating an online course? Trust me, you're not alone. After selling multiple-six figures of digital offers online, I've made my fair share of mistakes, and in this special episode, I'm revisiting the conversation to lay them all out on the table again. Because, let's face it—we often learn more from our slip-ups than our successes.In this episode, I'm sharing the top 10 mistakes I made while building my online courses, from launching the wrong offer first to pricing way too low and overthinking every single step. These missteps taught me some of the most valuable lessons in my business journey, and I'm here to pass those lessons on to you. Whether you're just starting or looking to fine-tune your course creation strategy, this episode is packed with insights and practical advice to help you navigate the online course world a little more smoothly.Also, don't forget to check out my friend Shannon Boyer's new podcast, The Art of Online Course Creation, for more insights and strategies to enhance your course creation journey.Rate, Review, & Follow on Apple Podcasts“I'm loving what Jan brings to the table with No BS Business School,”