Podcasts about strategyif

Doing ASO the way everyone else does it? That might be exactly what's holding your app back.In this video, we break down the biggest App Store Optimization mistakes most people make—and what to do instead to actually grow your downloads, boost your reviews, and build a sustainable app business.Here's what you'll learn: ✅ The truth about high-traffic keywords and why they won't help you early on✅ Is AppAdvice bad for your app? Nope—and we'll show you the numbers to prove it✅ Why ASO is just one part of a much bigger growth strategyIf you're serious about growth, this video will save you time, money, and a whole lot of trial and error. It's not about hacks—it's about building smart.Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

How can a buyer-centric approach transform your marketing strategy?In this episode of The Hard Corps Marketing Show, I sat down with Scott Vaughan, Chief Market Officer at Vaughan Go-to-Market Advisory, to dive into the shift from traditional sales enablement to modern buyer enablement. We explored what it really means to meet buyers where they are, and how long-term trust, not just short-term conversions, is the name of the game.Scott breaks down why feeding leads to sales is no longer enough. Today's buyers demand a smarter, more strategic experience. From the importance of thought leadership and consistent brand presence to the power of cross-functional alignment, this episode is packed with insights on how to create sustainable growth through a buyer-first mindset.In this episode, we cover:Why enabling the buying group is more effective than just enabling salesHow thought leadership and content build trust and drive demandThe role of AI in buyer enablement and how to avoid the tech trapThe importance of cross-functional alignment to build long-term strategyIf you're ready to stop chasing leads and start building real buyer momentum, this episode is full of actionable strategies you won't want to miss!

Are you tracking the wrong social media metrics? → Most social media managers and content strategists focus on likes, followers, and reach—but those don't pay the bills. If you want to turn your content into real business growth, you need to focus on the right KPIs (key performance indicators).In this video, we're breaking down: • The REAL social media ROI—what actually drives leads & sales • The KPIs that matter (and the ones to stop obsessing over)• How to measure success beyond vanity metrics • The simple KPI shifts that can improve your marketing strategyIf you're a social media manager, content strategist, or marketing agency owner, this video will help you track the right numbers to prove impact and drive results for yourself or your clients.→ Listen now and start using social media KPIs that actually matter!MENTIONED:Metrics Masterclass: https://shop.sugarpunchmarketing.com/collections/classes/products/metrics

Have you ever felt overwhelmed by all the business advice out there? One day, you're told to post three times a day; the next, you should focus on email lists instead. The noise is endless...and it's slowing you down.In this episode, I'm cutting through the distractions and getting real about why staying in your own lane is the key to success. I'll share: ✅ Why following every trend is holding you back ✅ How comparison kills momentum ✅ Practical tips to tune out from the noise and trust your own strategyIf you're tired of second-guessing yourself and want to build a business that works for YOU, this episode is for you.Want to connect? Find me here:Instagram: https://www.instagram.com/iamemmahineFacebook: https://www.facebook.com/groups/behappybesuccessfulLinkedin: https://www.linkedin.com/in/emma-hineWebsite: https://www.emmahine.co.ukYou Tube: https://www.youtube.com/@EmmaHineStrategy

Unlocking Financial Freedom - Aligning Wealth with PurposeIn this episode of Spirit Sherpa, host Kelle Sparta explores the critical importance of aligning your mindset, values, and financial strategies even at higher income levels. Joined by Dr. Allen Lomax, a financial wealth manager with a PhD in organizational systems psychology, they discuss navigating financial challenges, especially for those with significant assets.Key Topics Include:Unique stressors and considerations for wealthy individualsBenefits of private placementsThe significance of having a purpose-driven financial strategyThe need for spiritual individuals to steward wealth responsiblyHow freedom through financial planning can enhance one's spiritual journey00:00 Introduction and Housekeeping03:00 Welcoming Dr. Allen Lomax04:10 Dr. Lomax's Journey and Insights13:06 Understanding Private Placements20:45 Aligning Wealth with Purpose22:12 Managing Stress in Investments25:32 Spirituality and Wealth42:50 Conclusion and Final ThoughtsKeywords:spiritual money mindsetaligning wealth with purposeconscious investing strategiesspiritual entrepreneurs and moneyabundance and money energywealth building for lightworkersspiritual approach to financeshow to invest as a spiritual personprivate placements investingaccredited investor mindsetwealth and personal growthpurpose-driven financial planningpassive income for spiritual coacheshow spiritual people build wealthmoney blocks and abundance mindsetinvesting after spiritual awakeningfinancial empowerment through purposemindful money managementsacred money archetypesvalues-aligned wealth strategyIf you would like to learn more please book a Discovery Call here: https://kellesparta.com/discovery-call/Licensing and Credits:“Spirit Sherpa” is the sole property of Kelle Sparta Enterprises and is distributed under a Creative Commons: BY-NC-ND 4.0 license. For more information about this licensing, please go to www.creativecommons.org. Any requests for deviations to this licensing should be sent to kelle@kellesparta.com. To sign up for, or get more information on the programs, offerings, and services referenced in this episode, please go to www.kellesparta.com.

AI is everywhere, but are you using it the right way in your coaching business? The real power of AI comes from knowing how to use it without losing your personal voice. Too many coaches are either avoiding AI completely or relying on it so much that their content sounds robotic.In this episode, I'm diving into the best ways to use AI as a tool, not a crutch. You'll learn how to train AI to understand your voice, use it to brainstorm and repurpose content, and avoid the biggest mistakes that make your messaging feel generic. Whether you're just getting started with AI or looking to refine your approach, this episode will help you use it strategically and authentically to grow your coaching business.I'm going to dive into:The right way to use AI for social media, content creation, and marketingHow to train AI to understand your unique coaching style and voiceThe biggest AI mistakes coaches make and how to avoid themHow to use AI to repurpose content without making it sound roboticWhy AI should be your assistant, not your entire marketing strategyIf you're ready to work smarter with AI while keeping your voice, this episode is for you. Tune in now to learn how to integrate AI into your coaching business without sacrificing authenticity.Timestamps: 00:21 Understanding AI Usage Among Entrepreneurs02:14 Best Practices for Using AI05:24 Brainstorming with AI08:28 Making AI Content Sound Like You11:19 Repurposing Content with AI14:40 Avoiding Common AI Mistakes

Most founders wait too long to adapt. Ray Deck says that's a mistake—and shows how to scale smarter using the tools you already have.What if the biggest leverage in your business isn't new funding or a bigger team—but the knowledge and trust you've already built?This week, I'm joined by Ray Deck, founder of State Change, to break down how AI, no-code, and personal reputation are changing the game for founders ready to scale—without burning out.Ray's seen it all—from the dot-com bust to the rise of SaaS—and now he's helping entrepreneurs build smarter by tapping into tools that amplify what they already know.We get into:

Your digital presence can make or break your Pilates business—but how do you ensure you're showing up in the right way online? In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Anastasiya Goers, founder of Pilates Bridge and a digital marketing expert specializing in the Pilates industry. Together, they unpack the must-know digital marketing strategies for studio owners, including:✅ The #1 online tool that drives new clients to your studio (hint: it's NOT social media!)✅ Best practices for optimizing your Google Business Profile to boost visibility✅ Why your website is your most valuable marketing asset—and how to make it work for you✅ When and how to use Google Ads to attract new clients effectively✅ The key mistakes most studio owners make in their online marketing strategyIf you've ever wondered how to attract more clients online without wasting time and money, this episode is a must-listen!

Why do so many senior marketers think a website rebuild will solve all their problems?

In this episode of Process, Arielle sits down with Zara Wong—former Vogue editor, brand consultant, and the powerhouse behind Screenshot List, Australia's #1 fashion and style Substack. Zara has shaped the industry from the inside out, working at prestigious brands like Vogue, Mecca, and Aje before carving out her own lane in digital publishing.We discuss her evolution from aspiring magazine editor to leading one of Australia's most influential fashion newsletters, how she's redefining style journalism in the Substack era, and why curation is more powerful than ever in a world oversaturated with content.Zara shares insights on:The transition from legacy fashion media to digital-first storytellingHow Screenshot List became the go-to Substack for stylish, informed womenThe power of niche content and why authenticity wins in brand collaborationsThe shifting role of editors, curators, and consultants in today's fashion landscapeHow brands can cut through the noise with clear messaging and strategyIf you're curious about the future of fashion media, personal style, and the rise of newsletters as a major platform, this conversation is for you.

Send us a textIn this episode, we interview Rachel Bulla, Associate Vice President of Growth at Fluency, Inc., an advertising operating system focused on digital advertising.What you'll learn in this episode:The difference between AI and automation in marketingHow AI-powered automation is saving marketers hours of manual workThe best ways to optimize marketing workflows using automationHow agencies can scale while improving employee satisfactionThe key criteria for selecting the right automation and AI toolsWhy data-driven decision-making is the future of marketing strategyIf you're a marketer looking to free up time and make smarter strategic decisions, this episode is a must-listen!

Season 3, Episode 30: Show Up and Be HeardToday's episode of the podcast is a solo episode all about creating a social media strategy that works for your business - tune in to hear me guide you through the essentials, from setting clear goals that align with your business to understanding your audience and choosing the right platforms. I'll also share ten key components of a successful strategy, including benchmarking your performance, crafting engaging content, measuring success with KPIs, and conducting competitor analysis. BOSS THINGS YOU'LL LEARN IF YOU TUNE IN:What a social media strategy isWhy having a social media strategy as a small business owner is importantTen things to include in your social media strategyIf you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!CONNECT WITH BECCI:Connect with Becci on Instagram, LinkedIn or FacebookJoin Becci's email communityTIMESTAMPS TO HELP YOU FIND WHAT YOU NEED:00:00 Kickstarting Your Social Media Strategy03:07 Understanding the Importance of a Social Media Strategy05:54 Setting Clear Goals for Social Media08:55 Benchmarking Your Current Position12:08 Identifying Your Ideal Customer14:57 Choosing the Right Platforms17:47 Crafting Your Content Strategy21:00 Measuring Success with KPIs23:51 Conducting Competitor Analysis27:09 Engagement: The Key to Social Media Success28:31 Reviewing and Adapting Your StrategyIF YOU LOVED THIS, YOU'LL ALSO LOVE:Social media made simple: a framework to reduce the overwhelmWhat does Social Media engagement really mean - and how to do itSUPPORT THE SHOW:If you love this podcast and would like to show your support and say thank you, you can do so here.EPISODE TRANSCRIPTTap to downloadThis podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy

Are you ready to confidently charge what you're worth as a designer? In this episode of the Interior Design Business podcast, host Terri Taylor continues the discussion on overcoming pricing challenges and the importance of having transparent money conversations with clients.Terri shares why forming budget agreements can lead to higher fees than you might expect, and how mental barriers like self-worth and imposter syndrome can get in the way of proper pricing. Learn how your environment can influence your income and why surrounding yourself with a supportive community is crucial to your success. Topics covered in this episode include:How to discuss costs openly with clientsThe impact of self-worth and imposter syndrome on pricingWhy your inner circle influences your income potentialHow to gradually step up your pricing strategyIf you've struggled with pricing your services, this episode will help you take the next steps towards charging your worth.I would love to connect on Facebook: facebook.com/InteriorDesignBusinessAcademy or Instagram: instagram.com/interiordesignbusinessacademy!Show notes are available at https://interiordesignbusinessacademy.com.

Send us a Text Message.Welcome to Marketing Strategy Academy! We're thrilled to have Christi Johnson from Christy Johnson Creative join us in this episode. Christi, a seasoned integrator and Online Business Manager (OMG) reveals an OBM's crucial role in scaling your business.Tune in to discover:The essential differences between an OBM and a Virtual AssistantKey signs that it's time for you to hire an OBMTips for finding the right OBM for your business needsHow an OBM can enhance and align your marketing strategyIf you're feeling overwhelmed with daily tasks or struggling to streamline your marketing efforts, Christi's expert insights are exactly what you need. Don't miss out on these valuable tips!FREE Pinterest Resources https://thepinterestqueen.com/resourcesLearn Pinterest with live coaching from me https://pintereststrategyacademy.com/psc

Are you wondering if demand generation is the right fit for your company? We bring out the whiteboard again in this video to explore which companies are suited for demand gen. We'll take into account different go-to-market strategies, industries, and business models.We examine real-life success stories, from traditional manufacturing to cutting-edge SaaS businesses, demonstrating the power of demand gen across various industries.Whether you're a sales-led organization struggling to connect with the right prospects or a marketing team seeking better alignment with sales, this video will provide you with valuable insights and a practical framework to drive sustainable growth for your business.This is part.3 of our mini-series on Demand Generation, where we answer every question you could possibly have around the topic. Tune in and learn:+ Why your go-to-market motion doesn't matter for demand gen success+ How demand generation can impact companies in any industry+ The right time and prioritization for implementing a demand gen strategyIf you're a B2B marketer or a leader exploring whether now is the right time to start investing in demand generation, this episode is for you.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00:00 Intro: What Companies are Suited for Demand Gen?00:01:02 Defining Demand Generation00:02:56 Does Go-to-Market Motion Matter?00:05:20 Demand Gen for Inbound and Outbound Strategies00:07:13 Demand Gen for Other Go-to-Market Motions00:09:06 Demand Gen for Outbound Sales Teams00:10:38 Why Industry Doesn't Matter00:13:22 Demand Gen Complements All Go-to-Market Strategies00:14:23 A Real-Life Demand Gen Success Story00:17:18 Demand Gen Impacts All Industries00:18:36 The Right Time and Prioritization for Demand Gen00:19:27 Key Takeaways-----------------------------------------------------

Have you ever used paid Facebook and Instagram ads to support your fundraising? Ads can supercharge your donor acquisition strategy, but they can also be a little scary if you're just starting out—and if you're new to digital marketing.To continue our series on new donor acquisition, we're chatting with Dana Snyder from Positive Equation, host of the Missions To Movements podcast and Creator of the Monthly Giving Mastermind. Her mission is to equip nonprofits with the knowledge of how to use social media ads to attract potential supporters to their cause and create sustainable giving models by building monthly giving programs for everyone to become a philanthropist.In our chat, we get into:Myths vs. Facts when it comes to paid adsHow to think about the lifetime value of a donor acquire through adsThe right way to set up a lead generation campaign using Facebook Ads ManagerA step-by-step breakdown of how to automate email list growth using an ad strategyIf you've never run ads before, or if you're a seasoned pro, you'll find useful and valuable advice here.—➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 

In this episode, Caitlin Ornitz, Vice President of Strategy at Champagne Hospitality, draws from her background in management consulting with McKinsey & Company to share how she pushes through tough industry problems to stay ahead of competitors, innovate, and attract guests. Listen to gain insights on how to empower your team, make big bets, and position your hospitality business to be durable and relevant for years to come. You may also enjoy: Our other episode with Caitlin: How Our Hotels Become Community Pillars, Delighting Neighbors and Guests Alike Building Sustainable Luxury with Denise Dupré, Founder of Champagne HospitalityOur other episodes on strategyIf you care about hospitality, check out the Masters of Moments podcast where Jake Wurzak interviews top leaders in hospitality. His conversations with Bashar Wali and Matt Marquis are a great place to start, but also check out his solo episodes such as how he underwrites investment deals and a deep dive into GP fees you know about.Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

In June this year, the British Standards Institute (BSI) released a new code of practice on Diversity, Equity, and Inclusion (DEI) in the workplace. The code offers employers helpful resources and practical advice to assist them in creating a work environment that supports, encourages, and promotes DEI. Please see the link here for a copy of the BIS code.In this second podcast in the ‘Talking Employment Law' series, Rebecca Dowle and Lucy Densham Brown, members of the employment team at Clarkslegal, summarise the key takeaways from the code of practice published by the BSI. This includes:The five-step approach to understanding DEIBusiness strategy for DEIPolicies, processes, and proceduresImpact of DEI on performanceMeasuring progress and adapting strategyIf you have any questions about the code or how to achieve an effective DEI work environment, please contact our employment team who would be assist you.

Are you frustrated with the lack of traction your podcast is getting? Ever considered hiring professionals to handle tasks like show notes and social media promotion, but your growth remains stagnant?Most believe it's what they need to grow faster. 'It'll give me more time, more focus, and an extra hand will surely help the show grow.'But it rarely does.You see, outsourcing tasks like show notes, and social media won't fix the underlying issues affecting your podcast's growth.It's not about the fancy tactics, a social media expert might make you short-form clips and sexy promotional Canva graphics…But doesn't help you gain more traction.So enough of the surface-level approach to growing your podcast.In this episode, you'll discover:Why Hiring a Social Media Expert/Manager Won't Solve Your Podcast Growth ChallengesWhat you should focus on instead for faster growthWhat happens when you hire a social media manager without a proper podcast growth strategyIf you're ready to face the truth, scroll up and click play.More From Get More Listeners:Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.Or Visit https://getmorelisteners.com/bookView Client Results & Case Studies Here.https://getmorelisteners.com/studentsuccessOr Visit getmorelisteners.com/studentsuccessGet More Listeners Recommendations:Looking for a new hosting platform with amazing analytics?Try Captivate: Get a FREE 7-day Trial Here.Content Pillars of ‘Why Your Podcast Isn't Growing'How to grow a podcastHow to build a content strategyHow to grow an engaged audienceHow to get more listeners for your podcastHow to use social media to grow a podcastSocial media strategies for growing a podcastPodcast SEO (Search Engine Optimisation)Podcast growth strategiesHow to build an audience with podcastingPodcast marketingContent marketingPodcast guestingThis is not a podcast like, Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien by more like ‘Why Your Podcast Isn't Growing' by Anthony Nwaneri.

FF 71 - CRAZY AIRBNB SQUATTERS & EVICTION NEED TO KNOW RULESIn the game of renting, not all players follow the rules. Landlords can face a myriad of challenges, but among the worst are tenants who stop paying rent or short-term guests that overstay their welcome. Collecting Keys Podcast listeners have seen the headlines about these distressing rental scenarios, so host Dan Austin is taking over this week's Friday Focus episode to dive into everything you need to know about evictions.After sharing a couple crazy stories of real-life nightmare renters, he highlights the landlords' crucial mistakes and unpacks the complexities of state and local eviction laws. This episode provides actionable advice on navigating these tough situations and avoiding a lengthy eviction process.Tune in to learn how to protect your investments from non-paying renters and Airbnb squatters!Topics discussed in this episode:Eviction stories in the newsHow to protect yourself as a landlordEvictions of guests in short-term rentalsDealing with squatters and trespassersAvoiding evictions and our “cash for keys” strategyIf you're an established investor with money to invest, but not the time, check out the Instant Investor PRO Program! https://www.collectingkeyspodcast.com/storeDownload the FREE 5-Step Guide To Generating Off Market Leads here: https://www.collectingkeyspodcast.com/freeIf you are interested in learning from Dan and Mike to receive coaching and learn how they built their business, head to https://www.instantinvestorprogram.com and see if you are a good fit for the mastermind group!Collecting Keys Podcast Resources:http://www.collectingkeyspodcast.comhttps://www.instagram.com/collectingkeyspodcasthttp://www.instantinvestorprogram.comhttps://www.instagram.com/mike_investshttps://www.instagram.com/investormandanThis episode was produced by Podcast Boutique https://www.podcastboutique.com

When you're in the process of scaling your business, it can feel like no one is telling you where to focus. So I am! In this episode of the podcast, I'm sharing 5 areas of your business to focus on in order to scale you revenue. And the good news...they're all a pretty quick fix in order to get things growing again.What am I covering?Dialing in on your ideal customerCreating a repeatable offer Connecting your sales and marketing strategies Tracking your dataImplementing a retention strategyIf you're looking to add some extra revenue to your bottom line without adding more to your plate, this is the episode for you!**********************************************************Save your seat in my FREE Masterclass - How to Scale Your Business: 5 Proven Steps to Skyrocket Your Business Growth. After this free masterclass, my goal is for you to never feel like you are struggling to understand how to make your business work and instead find clarity in growing a sustainable business. One that is making money and changing people's lives! Save you seat here: janditchfield.co/masterclass

Marbue Brown believes companies that focus on Customer Centricity are missing something.  In his new book, Blueprint for Customer Obsession, he highlights why customer obsession strategies are what excel sustainable business results.In this episode he shares:The difference between Customer Obsession and Customer CentricityThe benefits of adopting customer obsession as a strategyIf and how Southwest Airlines can recover from their recent troublesMarbue Brown Bio:Marbue Brown is an accomplished customer experience (CX) executive with a track record of thought leadership and signature business results at some of the most iconic companies on the planet, including JP Morgan Chase, Amazon.com, Microsoft Corporation, and Cisco Systems. As a CX leader, he guided the Chase Consumer Bank to record performance in the JD Power Retail Banking Study, NPS and branch satisfaction. He transformed the Andon Cord mechanism at Amazon.com from a primarily manually triggered to system to a primarily automated system triggered by machine learning and statistical models. The Andon Cord is one of Amazon.com's most significant mechanisms it uses to personify its Customer Obsession culture. Marbue devised and codified the NSAT Improvement Approach at Microsoft, which was widely used by business units to dramatically improve CX as well as international subsidiaries who won nationwide awards in the process. He co-authored seminal articles about customer experience measurements that are widely cited in industry. He is a sought after speaker and published author on customer experience, business strategy and economic policy.Subscribe to The Delighted Customer Podcast so you don't miss an episode: https://www.empoweredcx.com/podcast Subscribe to The Delighted Customer Newsletter for practical tips and insights: https://www.empoweredcx.com/delightedcustomersnewsletter

The Sacraments of CommerceDTC Theory: anything that can be disintermediated eventually will be disintermediatedWith the presence of The Fascination, it could be proof that DTC is still relevant or a sign of the downfall to come “We're still at the beginning of the creator economy in many ways, there's a lot more opportunity for those that come to the table with interesting products and interesting ideas to find ways to scale their brand.” -BrianProduct-first is the new model, whereas marketing used to be first. Distribution is now the second component when it comes to the continued rise of DTC“There's going to be a new brand of retailers that arises. Retailers that hit key markets with shared spaces and offer in-store experiences for a product that has just won over won over people because of its uses or quality.” -BrianWe think there is a huge opportunity for local shopping, it's just going to require some strategyIf you're dipping your toe into a lot of different channels, that's a great way to catch the ones that are going to be the winnersAssociated Links:Catch us at #RICE22 next week! Use our promo code: RICE50P07 for 50%! Capitalizing on Momentum by RightpointStackCommerce Acquires The FascinationIshani Gujral episodeStay tuned for VISIONS 2022…coming soon!Subscribe to Insiders and Senses to read more of our hot takes! Listen to our other episodes of Future CommerceTune into Infinite Shelf Season 2!Check out Decoded, our newest limited seriesHave any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Day One Hot Takes and RecapYou Cannot Be SeriousThe Australian OaksThe Sydney CupThe Queen Elizabeth StakesSydney Queen of the TurfOvers or UnderBlakebook Files$100 StrategyIf you're keen to support the show and join the boys in Members Only then head here https://bit.ly/TLUMembers the boys finished with another winning month in March!Looking for a new account this weekend then give BoomBet https://bit.ly/BoomBet100 a try! They support the show and us! Support the show (https://thelegupaustralia.com/members-only-sign-up)

Meet Sid Meadows, a fellow ex – corporate employee turned personal development junkie. Sid's current specialty is using digital sales strategies to increase sales, you know, how you turn all that time on social media into money… Oh my gosh there are some many great gems here, it's hard to even come up with a “best of” topics list, however here's my attempt.   Listen to the full episode to get all the good stuff.

Christina Del Villar, the author of a new marketing book Sway. Christina provides actionable strategies to listeners around B2B and SaaS marketing - peppered with relatable stories from her years in the trenches. She is a twenty-five-year Silicon Valley go-to-market and marketing strategy expert. Using the GRIT marketing method, Christina helps B2B companies boost revenue growth by accelerating pipeline. In this episode, Christina shares her thoughts and experiences on the 4 key elements for a b2b go to market strategy that drives growth. Insights she shares include: Why businesses do not have a proper b2b go to market strategyWhy knowing your customers and their specific needs is a big part of your strategyIf a b2b go to market strategy is the foundation then how do build out repeatable/recyclable processes and systemsWhy marketing should own the go to market strategyWhat is GRIT marketing and why use itWhy use maps of influenceWhy Christina named the book SWAYCritical elements that companies need to tick off in order to have a viable b2b go to market strategyShould marketing own revenueand much much more ...

Susi Vine has followed a winding path to get to where she is today, a Stress Transformation Coach, podcast host and speaker.  She weaves together her experience crafting stages and optimizing homes with a passion for “connecting the dots”, drawing on information from practicing experts and current research to synthesize and distill information into user-friendly resources and programs that help people feel empowered to write their own story. In this episode she covers: Getting caught in the ‘adrenaline rush' of reactive work in high stress environments Making change when change is tough Why landing at the bottom of your list is holding you back from success How little fixes add up to big results The power of perspective, and seeking solutions instead of ‘powering through' Avoiding overwhelm by changing your approach to stressWant to talk about how to create change without overwhelm, and feel more empowered in your health + happiness?  Book time on Susi's calendar at https://3xlessstress.com/strategyIf you're not already part of the online community, join the Live with Less Stress facebook group at: https://www.facebook.com/groups/livewlessstress

Your core values can make or break your business. If you don't know what they are, or worse, you do but you go against them, you can find yourself lost and angry at yourself for going against what you believe in. So how do you integrate your core values into your business?We asked Tiffany Neuman, a visionary branding strategist who helps mission-driven entrepreneurs and influencers up-level their businesses. After 15 years in the corporate world, working with brands like FedEx, Stoli Vodka, and Burt's Bees, she left to establish a revolutionary branding business that stays one step ahead of trends. Tiffany now works with clients, across the globe to help them 10x their sales and shine even brighter in their niches.Tiffany breaks down exactly why your core values are so important and how to use them to attract your ideal clients. This Week We Talk About: Why it's so important to identify your core values in your business How these core values in your business can improve your overall quality of life How to better attract clients once you've got your core values How to incorporate your core values into your business strategyIf you'd like to learn more about how to identify your core values, take a look at Tiffany's "Create Your Legacy Values" video exercise and downloadable here. See acast.com/privacy for privacy and opt-out information.

Jared Shaw didn't take the traditional path to the financial world. When his classmates were starting prestigious internships, he joined the military and gained valuable leadership skills. Today, Jared is focused on solving problems: specifically, solving the distribution problem in the world of cryptocurrency.As the Head Of Finance at Gemini, Jared is deeply embedded in the frontier of crypto and digital assets. Gemini's goal is simple yet ambitious: create a platform so secure and accessible that everyone will feel comfortable adopting it, no matter their age or background.On this episode of The Modern CFO, Jared explains how he fell down the crypto rabbit hole, what's so different about Gemini's approach, and why every company needs a digital asset strategy.Show Links Check out Gemini Connect with Jared Shaw on LinkedIn Check out Nth Round Connect with Andrew Seski on LinkedIn Key Takeaways2:57 - Jared's path to cryptoWhen Jared joined Ernst and Young's San Francisco Bay Area consulting division, he began to encounter startups who were disrupting the traditional financial services industry.“I was helping financial services firms stay out of trouble. Banks, broker-dealers, insurance asset managers were all coming out of the financial crisis. Everyone was dealing with regulatory pressure, and so there was a lot of work helping them stay out of trouble. I started doing that in the San Francisco Bay Area, and shortly thereafter in the 2014-2015 timeframe FinTech really started to emerge. And being in the Bay Area, I was geographically fortunate to be able to focus on that sector and help EY build out its FinTech practice and approach. That was tremendous. Being able to just run around Silicon Valley and meet with all these great emerging startups that were really trying to disrupt the traditional financial services industry. And that's what got me first thinking about how can I work in a financial career, but maybe a little bit differently than the traditional path? And then that largely turned into cryptocurrency emerging in 2017. And in 2018, I did a large consulting engagement for a couple of crypto firms. And then, as everyone who gets involved in crypto, I fell down the rabbit hole and knew this is what I wanted to do with my career.”8:00 - Learn to navigate ups and downsWhether you work in a new environment like the crypto space, a startup, or a large company, you need to be prepared to ride the wave of disruptive technology.“We've grown 2x in our headcount over the last year. And with that, we're still all wearing many hats. And so the day-to-day is just all over the place. What I think that means is an ability to be able to handle a volatile changing environment. Certainly working in cryptocurrency, all of the things happening in digital assets somewhat dulls one's senses to massive amounts of change, or things being really great one quarter and not so good the next quarter. I think an ability to be able to navigate through those ups and downs is something that we learned really, really well at Gemini and in the crypto industry more broadly. And so having that mindset of focusing on being consistent, of looking towards the future in a measured way. Being able to stomach the ups and downs in the short term is something that's critical for anyone within a startup environment. And probably I would suspect important for someone who is the CFO of a large company or operating a large company, because innovative, disruptive technologies are only going to impact those industries more and more.”10:10 - Taming the wild west of cryptoGemini's founders, the Winklevoss twins, are focused on a path that will make crypto accessible to and trusted by a mass audience.“The genesis of the company was very focused on Cameron and Tyler Winklevoss, our co-founders', early experience investing in Bitcoin. Which was as they would put it the wild west, very uncertain, unsecure. Large hacks like Mt. Gox historically made the experience really difficult for the average person. Their vision was trying to make this experience much more approachable for the average consumer. That first started out with the institutions, obviously building weapons-grade security and safety of an environment for buying, selling, storing cryptocurrency. That is the core. And Cameron and Tyler had the vision that ultimately there needs to be regulation, there needs to be rules around this. Because that will bring broader mass adoption. It really focuses on security and trust, and that's something that Gemini has built its brand around, and we will continue to build a brand around.”13:10 - Solving crypto's distribution problemThe next frontier of crypto is taking it beyond the hands of users who are digitally native and placing it in the hands of older generations.“I think cryptocurrency has a distribution problem. It is very accessible to individuals who are digital natives, who understand having value stored on the internet and who have grown up that way. But there is a vast amount of individuals and wealth out there that are not digital native, and individuals who hear about cryptocurrency but have never had the desire or trust that a digital native person has. So perfect example, you mentioned Andrew before we started that your dad was an RIA wealth manager. I'm sure your dad has a number of customers that ask him all the time ‘What about Bitcoin? What about Ether? Or my child tells me I should buy some Dogecoin.' Your dad's customers are going to do whatever he tells them. They're not going to go outside for a Gemini account or some other platform and get involved in cryptocurrency. And so that distribution of being able to get folks like your dad's customers into cryptocurrency is what we think is really the next frontier.”14:37 - The genius of a crypto credit cardGemini's newest project is a credit card with crypto rewards, where users can instantly select tokens to collect.“Everyone swipes a credit card. And if we can attach the experience of cryptocurrency to something that you do every day, that is a fascinating new entry point for individuals. Even if someone did sign up for a Gemini account, they still didn't have to think about, okay, which token do I want to buy? And now do I buy it today or do I buy it tomorrow? There's a lot of nervousness around that. But if you're just collecting or being awarded cryptocurrency every time you swipe a credit card, that's fantastic. The great thing about the card is it's instant. So you earn up to 3% on purchases. You can pick any of the tokens we offer on our platform. And once you swipe, the next minute that crypto hits your account and it's available for you. You don't have to wait for the end of the month for your statement period, or whatever. It's yours. So you really get a chance to interact with it right away, which is we think is a really compelling offer.”20:50 - Don't chase shiny objectsGemini's staying power comes from the fact that they are laser-focused on their vision of secure, accessible cryptocurrency.“Gemini is very fortunate in the sense that we have founders who have a very long-term vision, and have invested in this sector not only personally, but also within Gemini. They've backed the company, and Gemini is very closely held from that standpoint. That long-term view is really important to us. And I think it's something that's not shared consistently among other private companies who might be looking for a quick transaction, or might be looking to release a quick product or service that gets them acquired. And I think our founders are perfectly happy keeping this company private as long as possible. We might not do that, but I think that long-term view serves us, because we're not chasing the next greatest shiny object. There's certainly many, many different things we can go after in the cryptocurrency sector, but an ability to be thoughtful and patient and go after the areas that we think are most long-term impactful is really important.”24:09 - Create a digital asset strategyIf you don't ride the wave of crypto and digital assets now, you could find your company left far behind. Jared recommends tapping your internal employees for inspiration.“Should companies have a cryptocurrency or digital asset strategy? 100%. It kind of makes me think about companies maybe in the early nineties, as there was this little thing called the world wide web developing, and a lot of companies thinking maybe it wasn't that important. But there were probably some very smart junior people within the company who were saying, hey, bang the table. This thing is going to be huge. We need to get involved with this new emerging technology called the internet. And so there are probably a lot of people at companies today in a similar boat who have mid-level or low-level roles that are super passionate about digital assets that are banging the table. If you're a company and you have those people, listen to them. Hear them out and understand where they're coming from in regards to this technology. Because you need to hear them now. If you don't act quickly on that, the technology will move so quickly and move away from you. And so I would say mine your internal employees for what they're passionate about on this frontier, and make sure you take advantage of that.”27:08 - The difference between a manager and a leaderHoning leadership skills takes a lifetime. There are no quick courses that will grant you leadership powers.“A manager is someone in my view that oversees things and processes. Leaders are people that influence others to do really hard things, or motivate people to accomplish really outsize objectives. And managing and leading are two very different things. And like I said, there are a zillion books about how to lead. But if you're not practicing it and looking at it every day, it's really hard to keep up. As you grow and evolve, or as your leadership style or your influences grow and evolve. I think it's important to continue to focus on that. So whether it's taking a course or reading a book, that's one thing. But more likely, it's thinking about how you handle different situations, and looking around you, looking at how others handle various situations and applying that to your own leadership style. So it's a never-ending process. It's something that can continuously be focused on. And I wish more companies focused on that ongoing learning.”29:02 - Leave your ego at the doorIf you want to work at a startup, you need to roll up your sleeves and do whatever work needs to be done, without resenting the tasks.“Working in a very fast-paced startup requires that individuals be able to do a lot of different things. And so not being shy about rolling your sleeves up and doing something that's maybe slightly below your role or responsibility is needed on a daily basis. And two, having a low ego. So this is in line with rolling up your sleeves. If you have a low ego, you're willing to do what it takes to get the job done and not rest on a title, or a laurel, or some other thing that you might think is owed to you. If you can roll up your sleeves and have a low ego, I guarantee you you'll be successful in whatever job you're working on.”

With property and share markets trading at all-time highs, it's reasonable and perhaps prudent to consider whether we are in a (asset price) bubble. Bubbles cannot grow indefinitely and at some point, all bubbles burst.Is the share market about to crash?Share markets around the world have been incredibly resilient throughout the pandemic and almost all markets are trading above pre-pandemic levels. That probably shouldn't come as a big surprise, as government fiscal support here and abroad has been unprecedented and interest rates couldn't be much lower.Rivian is a good example of a bubbleThere are some very clear examples of bubble-like share market valuations. The recent listing of shares in Rivian Automotive Inc. in the US (NASDAQ) is a perfect example. It listed on 9 November raising $US12 billion from investors. Rivan is valued at $US110 billion making it the 5th most valuable automotive manufacturer in the world, behind Volkswagen, which sells 2.8 million units (cars) per year. It's worth almost as much as Australia's most valuable company, CBA.Perhaps the most noteworthy thing about Rivian is that is hasn't manufactured one product yet. That's right! It hasn't generated $1 of revenue, let alone a profit. It is true that Amazon has agreed to buy 100,000 electric delivery trucks from Rivian, which are to be on the road by 2030, but it effectively hasn't manufactured one unit. There is no conceivable way on earth that a $US110+ billion valuation could be justified for this company. It's insane.But not all stocks in the US are overvaluedIt is true that the large US tech companies have contributed substantially to the US stock market's returns over the past 10 years. The FANMAG stocks now account for almost 24% of the S&P500 index. The total value of these six companies is almost $US8.5 trillion. Japan's entire stock market is worth $US6 trillion. It is also noteworthy that Tesla's market capitalisation (value) has added almost $US0.5 trillion to the S&P500 index since joining it in December 2020.But some of these tech companies have been driven by sound fundamentals. Take Apple as an example. It took 38 years to reach a $US1 trillion market valuation in 2018. It only took 2 years to double its valuation to $US2 trillion (by mid-2020). It is currently worth more than $US2.6 trillion. A lot of this growth in value has been driven by underlying earnings (profit). Its trading on a PE ratio of 28 times which is not implausible. In fact, its relatively easy to justify.It's happening in Australia tooThere are signs of bubbles in different companies in Australia too.Cloud-based accounting software provider, Xero has a market capitalised value of $22 billion. It reported a loss of $6.5 million for the first half of the 2022 financial year. Whilst Xero likes to talk about the lifetime value of a customer, investors are (or should be) more interested in profitability, of which Xero has none.But also, there are large Australian companies that are trading at attractive multiples. BHP, for example, is trading at a forward PE ratio of only 12 times, which is very low. That is mainly because its share price has fallen sharply over recent months in line with the price of iron ore.Australian property price bubble?According to Core Logic, the home value index has risen by 30% in Sydney over the 12 months to October 2021, 26% for Brisbane and almost 20% for Melbourne.Whilst recent property price growth has been unsustainably high, it's more important to consider medium term growth, especially considering negative returns in 2017-2019. Over the 5 years to June 2021, the median house price in Brisbane, Sydney and Melbourne appreciated by between 4.7% p.a. and 6.9% p.a. (according to REIA), which is below the long-term average.Whilst some commentators have recently predicted that property prices will fall, it is interesting to note that medium term returns (5 year) tend to be a good predictor of price falls. I picked the largest price falls since 1980 in Melbourne, Sydney and Brisbane. Here's what I found:§ Median house prices in Sydney fell by almost 15% between 2017 and 2019. The 5 years prior to this period prices rose 13% p.a.§ In Melbourne, the median house price fell by 11% over 2011/2012. The 2 years prior to this period house prices rose by 24% p.a.§ Median house prices in Brisbane fell by almost 8% over 1986/1987. The 5 years prior to this period prices rose 11% p.a.The conclusion is that price growth must be above average for an extended period of time (more than 2 years) for there to be a risk of a correction. Property prices in Melbourne, Sydney and Brisbane have merely made up for the poor growth rate since 2017 (i.e. mean revision). If prices don't grow by another 20+% next year, I doubt values will fall.And of course, there's bitcoinIt would be remiss of me to not mention crypto in a blog about price bubbles. The total value of Bitcoin is now more than $US1.1 trillion. And the market value of all crypto is circa $US2.6 trillion, which is worth more than Australia's entire share market! Its worthwhile to remind ourselves that decentralised currencies (crypto) are rarely used for anything other than speculation.Bubbles and micro-bubblesRob Arnott is a US market fundamentalist that I respect greatly. In recent interviews, he has talked about micro-bubbles. Tech company valuations are not universally irrational, like they were in the early 2000's during the dot com bubble. Instead, certain stocks and assets (e.g. crypto) exhibit bubble-like valuations. This is what Arnott calls a micro-bubble.What created these micro-bubbles?It is hard to say what's caused these micro bubbles, but I suspect it's the combination of low interest rates and Covid lockdowns/restrictions.Lower interest rates means that people have more surplus cash than they did pre-Covid, and Covid restrictions mean that people spent less on travel and entertainment. As such, people have been willing to ‘gamble' some of this money on certain assets with the aim of generating a quick return. According to estimates by JMP Securities, individual investors opened more than 10 million new brokerage accounts in 2020 in the USA.Aren't valuation fundamentals important anymore?What makes someone buy Tesla stock at more than $US1,100 per share? Using a fundamental approach would require you to make ridiculously implausible assumptions to justify this share price e.g. it would have to grow at more than double the rate that Amazon has over the next 5 years. Amazon has been a once-in-a-generation growth story.What stockholders in these micro-bubble assets are buying is not the fundamentals but the popular narrative/s. Narratives such as Elon Musk is a genius and since all his wealth is tied to Tesla, there's no better incentive for him to make it work. That the price of Bitcoin will continue to rise. That Xero will achieve scale and generate profit in the future.When will the microbubble burst?When contemplating the answer to this question, there are two important observations to highlight.Firstly, bubbles can last long and go higher than any reasonable person could imagine. As the saying goes, “the market can remain irrational far longer than you can remain solvent”. Therefore, don't bet against a bubble (i.e. short sell the asset).Secondly, whatever ends a bubble needs to come as a surprise to the market. The market is unsurprised by factors that are already reflected in prices such as higher inflation, higher interest rates, end of Covid lockdowns, central bank tapering and so forth. The catalyst, whatever it is, by definition, is something that is unpredictable today.That said, sometimes gravity is what ends bubbles – prices/valuations get so high that they become unpalatable to everyone – what goes up, must come down. The early 2000's tech bubble is a good case in point. To date, no one has been able to identify the one thing or things that caused the dot-com bubble to burst. It was merely gravity.Make sure you have a strategyIf you are invested in micro-bubble assets, then you better have an exit strategy. That is, a strategy that will inform you when to sell and take your profit, before the bubble bursts.Alternatively, you should invest in a way (methodologies) that ensures you avoid micro-bubble assets. There are still plenty of excellent investment opportunities in all markets. Don't assume everything is overvalued.

In this episode, we're going to dive into the world of big data, discussing everything that marketers need to know about this hot topic. If you'd like a written copy of this guide, full of useful graphics and statistics, then you can download it for free by clicking here. In years gone by, working in marketing involved a large amount of guesswork on topics like what your target audience may or may not like in terms of your product or service, communication channels, messaging, content, and more! Today, however, this information is easily accessible and allows marketers to make informed decisions on how to proceed with their marketing efforts. This information is often referred to as big data.When getting to grips with big data it's very easy to become overwhelmed and lost in pages upon pages full of techie jargon and explanations that simply go over the heads of those of us who didn't study IT.So that's why we attempt to break it down into something that is easy-to-digest and marketer-friendly.In this episode, we'll cover the following topics:What is big data?What is the Internet of Things (IoT)? + how this relates to big dataThe 3 types of big dataThe benefits of big dataThe challenges of big dataHow to get started with utilising big data in your marketing strategyIf you're struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree's data unification and segmentation platform here or email any of your questions to me at emma@hurree.co. It's time to get your tools talking and we can help you do it!

The Dreamer joining us on the podcast this week is a financial expert, best-selling author, and the host of the popular online series "The Table"  on YouTube, Anthony ONeal.At 19, Anthony ONeal was $35k in debt and homeless. In this week's episode, he shares the changes he made to improve his life and build a network that helped him become debt-free and wealthy in his thirties.In this episode, you will learn:How to build your million-dollar networkHow to develop a millionaire mindsetThe most important skill to have when you're around successful people who do what you want to doWhat Anthony focused on to go from homeless and in debt to becoming a wealthy financial expertWhy it's important to define what success means to youAnthony's investment strategyIf you enjoyed today's episode, here's what you can do to support me and help more Dreamers discover the podcast:Leave a review on Apple Podcasts or wherever you listen to podcasts. I read every single review. I will select one review to read on the podcast every month.Subscribe to the podcast, so you never miss an episode: Apple Podcasts | Google Podcasts | Spotify |  iHeart Radio | Amazon Music | Listen Notes |Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @thedreamers.podcast and let me know what you like about it.More about Anthony ONeal:Anthony ONeal has appeared on Good Morning America, The Tamron Hall Show, The Tom Joyner Show, and Rachael Ray, among others. Since 2015, Anthony serves at Ramsey Solutions, where he teaches young adults how to budget, live without debt, avoid student loans, and build real wealth for their future.  Connect with Anthony ONealWebsite: anthonyoneal.comInstagram: anthonyoneal, Twitter: anthonyoneal, You Tube: anthonyonealLinks Mentioned in this Episode:Dream of Legacy Book by Anne-Lyse WealthJuno Formerly LeverEdge Jumiino Natural SkincareDid you enjoy this episode?Connect with meWebsite: dreamoflegacy.comInstagram: thedreamers.podcast / annelysewealth 

What is style drift? Style drift is when the fund you're invested in drifts away from its investment objective. Why is this problematic? How can it impact your portfolio if your mutual fund isn't actively managed? In this episode of Best in Wealth, I'll share more about style drift, give an example of what it looks like, and I'll tell you one of the best ways to avoid it. Check it out! [bctt tweet="Don't let your investments “drift” away! Find out what I mean in this episode of Best in Wealth. #wealth #retirement #investing #PersonalFinance #FinancialPlanning #RetirementPlanning #WealthManagement" username=""] Outline of This Episode[1:09] My summer working in Alaska [5:40] Why I prefer mutual funds and ETFs [9:24] You want allocations in every major asset class [10:21] Using the small-value asset class as an example [19:43] Don't let a huge drift impact your portfolio Why I prefer mutual funds and ETFsAfter I got my Bachelor's degree, I took a lot of classes on investing to learn how to buy/sell stocks. After all of that, I realized that traditional active management is probably not the right method for a family steward. Why? When I look at http://www.crsp.org/ (The Center for Research in Security Prices), I see that the smartest people—who are being paid millions—don't do very well. Only 20–25% actually beat the market—and the odds only get worse over a 15-year timeframe. I knew traditional active management wasn't for me, so I turned to index funds. An index fund replicates an index (like the S&P 500). An index is not an investment, it's simply a benchmark to use to compare investments. The S&P has several indexes, with the S&P 500 looking at the largest 500 companies. Russell is another company that builds indexes (i.e. the Russell 2000 looks at the 2,000 smallest companies). Listen to hear why I think you need allocations in every major asset class! Using the small-value asset class as an exampleSmall-value has been on a tear for 9 months. When that happens, you want to capture everything it has to offer, right? AMC and GameStop are priced squarely in the large-cap growth space, yet represented 2% of the Russell 2000 value index (as of May 31st, 2021). How can that be? Investors tracking the Russell 2000 value index may be surprised to learn that the list of holdings inconsistent with the index's definition goes much deeper. At the end of June, Russell does an “annual reconstitution.” That means that the companies that no longer fit the “style box” of that index are removed. Then it brings other companies in. What's the issue with that? They only do it once per year. Since June 30th of 2020, a lot of things have happened. As of May 31st, 2021, 16% of the index's weight was accounted for by stocks that didn't belong there. That's a problem! If you want small-value, it's now drifting away from where it should be. Why is it a problem? You aren't capturing everything value has to offer. [bctt tweet="How can the small-value asset class be used as an example of style drift? Learn more in this episode of Best in Wealth! #wealth #retirement #investing #PersonalFinance #FinancialPlanning #RetirementPlanning #WealthManagement" username=""] Invest in a different management strategyIf you've listened to me for a while, you know I like companies like https://us.dimensional.com/ (Dimensional Fund Advisors). Why? They have a small-value fund that is reconstituted as often as possible. When you don't, it's like brushing your teeth once a year for 24-hours straight instead of doing it twice a day every day for 2 minutes. A straight index fund is only brushing their teeth once a year. If a company like GameStop moves from small-value to growth, it can be removed. These funds don't have to wait until the scheduled yearly reconstitution day. Research tells us that the performance of small-cap value tends to be delivered by a small subset of the asset class. You don't know

Contact us: https://www.lyfemarketing.com/digital-marketing-services/ppc-management-services/Click through rate, or CTR, is an important metric to pay attention to in your marketing campaigns. And in this podcast, we're going over everything you need to know about it. You'll learn the CTR formula, what is a good CTR, how to improve CTR, and much more.​You're in luck because we made it extremely easy to understand exactly what is CTR, also known as Click-Through-Rate. But that's not all. We will also go over why CTR is important and what CTR averages you should aim for at a minimum. Oh, and if you listen until the end, you'll see a few easy to implement tips and tricks we use to skyrocket our CTR on Google Ads and Facebook Ads, regardless of industry. The best part is that ANYONE CAN LEARN THIS. You don't need to be a marketing guru to understand what is CTR and master it to get more clicks on your ads.CTR is important because: - You want to get potential customers from seeing your ad to actually making a purchase- It directly impacts your performance and costs on advertising platforms such as Facebook and Google- It is a reflection of your advertising strategyIf you are not actively monitoring your CTR, you are missing the opportunity to measure and analyze your ads and audience to be more effective at moving potential customers from simply being aware of your brand to actually clicking and engaging​- [Services] Social Media Marketing & Management Agency: https://www.lyfemarketing.com/​➡ Check out our blog: https://www.lyfemarketing.com/blog/wh...​➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

Joshua Grant, a researcher working with the Transitional Justice Resource Center in Kosovo, talks with me about his studies in transitional justice. He is passionate about issues of race in international relations as well as what is happening in the US. In this conversation, we compare recent and historical events in the context of what we are experiencing in America and around the world today. Below are some resources to get you started on your own research surrounding these topics:History of Policing in Americahttps://www.insider.com/history-of-police-in-the-us-photos-2020-6Black Codes and Reconstructionhttps://www.insider.com/history-of-police-in-the-us-photos-2020-6Greensboro Massacrehttps://www.youtube.com/watch?v=3aYuqI_69g0https://www.wunc.org/post/40th-anniversary-greensboro-massacrehttps://belovedcommunitycenter.org/truth-reconciliation/The Southern Strategyhttps://www.encyclopedia.com/social-sciences/applied-and-social-sciences-magazines/southern-strategyIf this is your first time with OTC, check out EPISODE 1: START HERE for more background on the show.Visit www.truecolorscast.com for more show info!

Do you wish you had a better marketing strategy in place so you could sell more of your programs and products to a wider audience?  Our special guest is here today to show you why despite popular opinion, you DON'T actually need a bigger email list, a larger social media following, or a killer online marketing strategy to grow a successful business -- all you need is to master the psychology of sales. Jen Casey, a brain-based business coach and expert in the psychology of sales, is going to help you cultivate one of the key traits of an entrepreneur you need to succeed: selling with confidence.  On the show today she'll help you apply the lesser-known elements of the psychology of sales to your online marketing strategy so you can walk away with a new approach that will help you convert more of your traffic and leads into paying clients and customers. Within 18 months of launching her business, Jen took her own program, “Programs that Profit,” from zero to $500,000+ in sales with no social media following, no email list, and no clue how to build an online course.  She simply applied the psychology of sales to her online marketing strategy and is going to teach you her exact techniques so you can go out and do the same. WHEN YOU FINISH TODAY'S EPISODE, YOU'LL DISCOVER:Why using cookie-cutter sales tactics and online marketing strategies are a waste of your timeHow to use the psychology of sales to build and sell more of your programs, products, and servicesThe REAL reason people have money objections when it comes to buying your stuffWhy some entrepreneurs struggle and others succeed, even when they're using the exact same online marketing strategyIf you've struggled to grow your following and convert leads to sales, today's episode is for you. Jen will show you how to master the psychology of sales so you can improve your online marketing strategy and make more money.If this episode inspires you in some way, leave a review to let us know your biggest takeaway. And while you've got your phone out, make sure to follow us on Instagram @theeffortlesslife.co for more daily tips on how to simplify your workflows so you can spend more time in your zone of genius.Instacart - Groceries delivered in as little as 1 hour. Free delivery on your first order over $35.

There are several types of target audiences you can choose from. We discuss some of the following questions. Who are my patients? Blue collar, white collar, insurance, medicare/medicaid. Understanding how proximity to communities affects strategyIf you need help finding the perfect location for your practice or your ready to invest in commercial real estate, email us at podcast@leadersre.com or go to https://leadersre.com and fill out our form.

In order to grow a solid and successful team in real estate, we need an effective recruiting strategy. Our guest today has developed such a good recruiting system that he brought in 100 agents in 2019. How do we develop a worthy value proposition that makes people actually want to work with us? What are the biggest mistakes people are making? How do we develop a repeatable and scalable recruiting system? On this episode, broker/owner Grant Wortman shares his winning recruitment formula.  The onboarding process is huge for bringing people in because if they don’t feel safe, and that the process of moving over is bumpy, it’s a waste of time. -Grant Wortman     Three Things We Learned From This Episode   Persistence isn’t an effective recruiting strategyIf we try to convince agents to join our teams by being persistent, we’ll just put them off. Instead, we need to listen, ask questions and ask about their goals and find a way to encourage them and add value.  Recruiting is no different to salesRecruiting is like any type of sales, rejection is just part of the deal. Be ready to hear a lot of ‘No’s’ from people, and for some people to need time to make their decision. If we build our recruiting strategy as a system, we will also get a lot of people saying yes.  Being a champion of your agents has a multi-tiered benefitPost on social media celebrating the wins of agents. It helps with retention because agents on our team will feel encouraged. It also helps with recruiting because people will want to work for a brokerage/team that will celebrate them.   Guest Bio   Grant is the broker owner at Chamberlain Realty https://chamberlainrealtyllc.com/

The health and fitness space is constantly being bombarded with one supplement after another! Is supplementation really necessary? Where does diet fit in with the whole nutritional picture? What supplements should I take? If you have asked yourself any of these questions, then this episode with Dr Keoni Teta is for you. Guest biography:Dr. Keoni Teta ND, is a naturopathic physician, acupuncturist and expert in the science and application of exercise and nutrition as it relates to fat loss. Keoni is a co-author of The Metabolic Effect Diet and Lose Weight Here. He is a co-founder of the fat-loss and lifestyle company Metabolic Effect. He also co-hosts a weekly podcast called The Well Man’s Podcast. Episode content:In this episode on the role of supplementation in health and physical performance we cover some important ground including:the role of diet versus supplements in the journey to good healthprinciples that govern the use of effective supplementationfundamental principles for choosing good quality supplements on the market todaysupplements that may need universal application todaysupplements that benefit athletes and help boost performancesupplements for muscular development precautions related to a supplementary health or exercise strategyIf you enjoy this episode, then please rate the show and share it with your friends so they can benefit from this free expert information. Your comments and feedback are always welcome. Please subscribe to the podcast on iTunes or the video series on YouTube so you will receive each update immediately upon release.

In this episode of Brandstorm, we welcome Lou Adler to the show. Lou is here to talk about the opportunity of performance-based hiring. If your business struggles to find top talent, then this podcast is for you! Lou Adler Lou is the CEO and founder of The Adler Group, a consulting a training firm that helps companies implement the Performance-based Hiring℠ system for finding and hiring exceptional talent. Lou is also the author of two books, “Hire With Your Head” and “The Essential Guide for Hiring & Getting Hired”. He’s been featured on Fox News and his articles and posts can be found on Inc. Magazine, Business Insider, Bloomberg and The Wall Street Journal. Performance-based HiringPerformance-based hiring is the only validated methodology that integrates sourcing, screening, interviewing, and recruiting into a seamless approach based on how top people look for, compare, and accept one position over another.  StrategyIf you wish to hire top-tier talent, then it’s time to rethink your strategy. In order to hire a great person, you have to start by offering a great job. Most HR departments consider the application process to be a strategy of weeding out the bad. Instead, they should be changing the messaging to attract great people. High Touch, High Tech ProcessThis methodology will have you talking with fewer candidates, but spending more time with them, which will raise the talent bar as a resort. Start by defining a job by describing a series of five or six performance objectives. There are three criteria in finding great people through performance objectives: 1. Performance qualified 2. Achiever pattern 3. Career move Solution Selling vs. Transactional SellingStart by engaging in a career conversation; sell the discussion, not the job. Learn the person’s needs, and speak to those needs by offering a solution when it comes time to propose a job. Job BrandingJob branding is more important than company branding when it comes to hiring. Company branding alone is sufficient when there is a surplus of suitable applicants. When you are offered a select few suitable candidates, however, job branding plays a more significant role. Give people a sense of purpose through the work needed, rather than relying solely on the company brand to attract them. Contact Lou:Website: https://performancebasedhiring.com/ Email: lou@adlerconcepts.com  

In our opening podcast episode, Mike and Gregg revisit EX Trends with a new twist. Instead of jumping into the latest platform, technology, or engagement philosophy that ‘guarantees quick results,’ the two share insights on why many trends from last year are relevant. If you are looking ways to improve your EX practice or just explore ideas to improve your planning, tune in to our lively discussion where we’ll cover the following ‘trends’: Leadership DisruptionIf leaders are not driving a transformation of EX at your company you need to get them there. Why should they care? How should you approach them? StrategyIf you have no plan, you are planning to fail. What are the ins and outs of an IC or EX Strategy? Vignette partnered with our friends at Poppulo to co-create and publish of “The Ultimate Guide to Internal Communications Strategy” whitepaper: The Ultimate Guide to Internal Communications Strategy. The Ultimate Guide to Internal Communications Strategy. Understanding Your AudienceYou are not the target market when it comes to employee communications. Get to know your audience, and you’ll deliver better quality communications and experiences. Employer BrandingYou may have an employer brand but is it being used the best of its ability? And if you don’t have one, how to you create, leverage, and govern an employer brand? MeasurementWhy is measuring so hard? Understand what, how, and why you should measure in your EX practice. Insights Driven Creative/ExperiencesRemove the guesswork, make better decisions, create better briefs. Drive your EX with insights, not guessing or being a copycat. StorytellingAs we are getting to be better storytellers it is time to sharpen our skills and realize that different types of stories have their place in EX. PilotingTake bigger risks on a smaller scale to get your ideas tested and validated. Piloting is such a great approach before rolling out any type of communication to the entire employee population. Brought to you by Vignette, The Employee Experience Agency™