Podcasts about knocommerce

MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting ⁠https://morestaffing.co/af⁠.INTELLIGEMSIntelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visiting https://intelligems.io.//Jeremiah Prummer is the CEO of KnoCommerce (https://knocommerce.com/) and Stamped.io (https://stamped.io/).Follow Jeremiah on X at @JeremiahPrummer (https://x.com/jeremiahprummer) and on LinkedIn at https://linkedin.com/JeremiahPrummer.Subscribe to the DTC Confidence Index at https://www.dtcindex.com/.FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfarisEmail: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Jeremiah Prummer is the CEO of KnoCommerce, which specializes in customer survey integrations for e-commerce brands. With nearly 15 years of entrepreneurial experience, he started in e-commerce building extensions for WooCommerce. Jeremiah specializes in conversion rate optimization and zero-party data. In this episode…  When it comes to customer service, many brands don't elicit sufficient feedback to improve the experience. Asking detailed questions in comprehensive surveys offers rich insights and data. How can you leverage this information to drive conversions? Rather than relying solely on customer reviews to gather information about their experiences and service levels, data and attribution expert Jeremiah Prummer suggests integrating surveys at various points during the customer journey. For instance, you can provide post-purchase and abandoned cart surveys with multiple open-ended and specific questions, including why they made the purchase, detailed information about their experiences, and where they heard about the brand. This offers actionable data you can harness to innovate your products, attribute purchases to various metrics, and retain customers. In this week's episode of the Up Arrow Podcast, William Harris sits down with Jeremiah Prummer, the CEO of KnoCommerce, to discuss optimizing customer surveys to scale. Jeremiah talks about gathering customer data beyond basic demographic information, how to attribute customer data to various business metrics, and how innovation solves universal problems.

Sarah has a special guest on this episode of Brain Driven Brands…one who knows a lot about asking the right question so you can get the most lucrative answer.    Founder Jeremiah Prummer currently manages over 7.5M surveys a month for thousands of brands with his KnoCommerce platform. In this deep-dive conversation where we dive into:   Understanding the questions you need to answer for YOUR brand. How to ask questions to get to the emotional reasons your customers are buying. Why bias is actually a good thing when it comes to surveys.   Guest: Jeremiah Prummer Twitter: https://x.com/JeremiahPrummer LinkedIn: https://www.linkedin.com/in/jeremiahprummer/ Website: KnoCommerce.com   Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf  

Struggling to separate the signal from the noise in your marketing attribution? 

In this episode of the Marketing Mindset podcast, we sit down with Jeremiah Prummer, the innovative founder of Knocommerce, to explore the fascinating world of post-purchase surveys and the invaluable insights they provide through zero-party data.Discover the strategies and best practices behind implementing effective post-purchase surveys, and learn how they can drive customer satisfaction, loyalty, and business growth. Jeremiah reveals how businesses can leverage zero-party data to tailor their marketing efforts, create personalized experiences, and build stronger customer relationships.Whether you're an e-commerce entrepreneur or a seasoned marketer, this episode offers actionable insights into leveraging post-purchase surveys and zero-party data to propel your business forward. Join us to gain a competitive edge in the ever-evolving landscape of customer-centric marketing.Connect with Jeremiah on Twitter - https://twitter.com/JeremiahPrummerConnect with Jeremiah on LinkedIn - https://www.linkedin.com/in/jeremiahprummer/Learn more about Kno - https://knocommerce.com/Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Sign up for our newsletter: https://www.marketingmindset.io/join-our-newsletterLearn about our marketing agency: https://www.brighterclick.com/

The organic reach on TikTok is unmatched. If you've been sleeping on TikTok as a marketing tool, now is the time to wake up and pay attention. In this episode, Jordan West shares insights from a recent TikTok conference and highlights the benefits of utilizing TikTok for reaching a younger demographic, the potential for viral content, and the influence of TikTok on driving product purchases. Jordan also touches on the power of TikTok influencer marketing and the importance of affiliate deals in this space. Listen and learn in this episode!Key takeaways from this episode:TikTok provides a chance for virality and reaching new audiences, unlike Facebook and Instagram.Post-purchase surveys are essential for tracking product discovery and attributing marketing efforts on TikTok.TikTok users frequently make purchases based on what they see on the app, especially in the beauty product category.Influencer marketing on TikTok is powerful but requires careful consideration and potentially shifting towards affiliate deals.TikTok content that performs well tends to do well on Instagram, but the opposite does not apply.Recommended Tools:Northbeam:https://www.northbeam.io/TripleWhale:https://www.triplewhale.com/KnoCommerce:https://knocommerce.com/Shopify Collabs:https://apps.shopify.com/collabsSocial Snowball:https://socialsnowball.io/Recommended Site:Salvit Advisors Leverage PlaybookGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

We are joined by Jeremiah Prummer who is CEO of KnoCommerce to dive into this amazing piece of software! Remember to review and subscribe and connect with us on LinkedIn as well!

Gina is a long-time operator and advisor in the consumer industry. She started her career in Email and Content Management and has since emerged as one of the industry's most pronounced thought leaders on all things customer experience and retention. 5 years ago, she and her co-founder, Pierson Krass, set out to start a different kind of agency. Lunar Solar Group was built on the idea that technology empowers e-commerce brands to scale. Gina has worked on launching and scaling brands like Olipop, Super Coffee, Lemon Perfect, and many other leading e-commerce brands that you all know and love. Most recently, Gina co-founded Stay Ai which is the subscription platform for modern e-commerce brands where she currently operates the company's CEO.In This Conversation We Discuss: [00:00] Intro[00:54] What is Stay Ai and what does it solve?[02:07] How Gina became passionate about subscriptions[03:59] Lunar Solar Group: Clients, solutions, evolution[05:18] Building and selling KnoCommerce[07:50] From an agency to building an app[09:42] Where Stay Ai came from[11:54] Acquiring Retention Engine[15:21] The advantage of being specific in your outcome[15:55] Always have an exit strategy[17:04] No one has gone public in the Shopify ecosystem[17:37] The sign of a mature entrepreneur[18:40] The 3 things that make Stay Ai unique[21:40] Subscription tips and tricks[22:49] Where to support Stay AiResources:Subscribe to Honest Ecommerce on YoutubeConnect with Gina linkedin.com/in/ginaperrelliProviding revolutionary subscription management software stay.aiProviding Ecommerce and digital marketing services that drive transformational growth for our clients lunarsolargroup.comThe customer survey platform built for Ecommerce brands /knocommerce.comIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

This week on the show, Jeremiah Prummer, CEO of KnoCommerce joins me to talk about customer surveys and how your brand can benefit greatly from them. Understanding who your customers are should be your top priority when it comes to marketing so don't miss out on this episode!

Emmett Naughton is a Technical Support Engineer at KnoCommerce and Co-Founder of CoderDads.

Marketing is a huge part of your growth and success and it is critical to have the right mindset when it comes to it.In this episode, Jordan talks about a case study of a brand that is heavily relying on a single marketing channel and is terrified that that channel could end up dying. He shares what they found out that led to this brand's massive growth.Are you worried or scared that your single marketing channel reliance is going to kill your business? Listen and learn in this episode!Key takeaways from this episode:A marketing channel working for your business now can dry up and may not work anymore in the future. Marketing is not an expense or a budget line item. It is fuel for your growth and success.The Case Study:Problems: The brand is heavily relying on one marketing channel. They're unsure of the next best move to scale a predictable growth.They're underutilizing their UGCs.Solution: Implemented the Upgrowth Scaling Framework on Meta and Google (upgrowthcommerce.com/grow)Created the 3-legged Stool: Influencer Marketing, Facebook Advertising, and Google.Results:20% decrease in CPA.A massive 143% year-over-year growth!This episode's sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Get 50% off the first 3 months with a 14-day free trial. If you're advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).Start here: https://try.knocommerce.com/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

Jeremiah Prummer is the founder of KnoCommerce, a platform that helps eCommerce brands understand their customer data through post purchase surveys.In this conversation, we cover Jeremiah's journey to KnoCommerce, the power of chatbots, the importance of understanding your customers in a digital context, consumer behavior and generational differences, and collecting the right data for brands. Jeremiah also shares his insights on the importance of letting go to grow your business, scaling and challenges in startups, and the importance of scope in marketing strategies.We also explore the importance of understanding your customers in a digital context, consumer behavior and generational differences, and collecting the right data for brands. Jeremiah shares his insights on the importance of letting go to grow your business, scaling and challenges in startups, and the importance of scope in marketing strategies. We wrap up the episode by discussing leveraging agency and technology partnerships for growth, interesting consumer insights and buying habits for TikTok, custom hats, the differences between digital data and buying journeys, and the story of the Menu Cart Plugin and making money online. Don't miss this insightful conversation with Jeremiah Prummer.  Check out KnoCommerce:→ Website: knocommerce.com →Twitter: twitter.com/knocommerce  →LinkedIn: linkedin.com/company/knocommerce Connect with Jeremiah: →Twitter: twitter.com/JeremiahPrummer →LinkedIn: www.linkedin.com/in/jeremiahprummer Resources Mentioned in The Episode:→ Wecommerce: wecommerce.co→ Lunar Solar Group: lunarsolargroup.com→ PHP: Hyper Text Processor: www.php.net→ jQuery: jquery.com→ WordPress: wordpress.com→ Shopify: shopify.com→ JavaScript: javascript.com→ ChaptGPT: openai.com/blog/chatgpt → Stack Overflow: stackoverflow.com→ Upwork: upwork.com/freelance-jobs/→ RegExr: regexr.com → TikTok: tiktok.com Help The Louis and Kyle Show:→ If you enjoyed this episode, please share it with a friend or leave a review!→ Leave a review: https://podcasts.apple.com/us/podcast/1504333834→ Drop us an email: LouisandKyleShow@gmail.com→ Subscribe on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhAFollow The Show on Social Media:→ Twitter: https://twitter.com/LouisKyleShow→ Instagram: https://www.instagram.com/louiskyleshow/→ LinkedIn: https://www.linkedin.com/company/65567567/Connect with Louis and Kyle:→ Read Louis' Newsletter: https://louisshulman.substack.com/→ Louis' Twitter: https://twitter.com/LouisShulman→ Kyle's Twitter: https://twitter.com/_kylebishop→ Louis LinkedIn: https://www.linkedin.com/in/louisshulman/→ Kyle's LinkedIn: https://www.linkedin.com/in/kyle-bishop-7b790050/

Success in digital marketing depends on the goals you identify right from the start. The clearer your goals are, the more efficient your ad strategies will be.In this episode, Jordan West interviews Andy Janaitis from PPC Pitbulls. They talk about the best ad campaigns to spend your money on if you have a $10,000+ monthly budget. They also discuss Performance Max campaigns, branded search, and where these two fit in.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEThe first step is to figure out the stage you are in your business and the specific goals you want to achieve next. Once you simplify and understand these things, you can then come up with the best strategies to apply to your business.It helps to first check the profitability of your campaigns.When set up correctly, branded searches are cheap tools that are still effective to get a higher edge against competitors and control your ad listings.Limit the number of campaigns to run based on your budget for ad spend.The more you can consolidate the data coming back in, the more you are giving the model a chance to get running and learning as quickly as possible.Avoid running the same product in different asset groups.Recommended Tool:Google Analytics https://analytics.google.com/Recommended Podcast:Animal Spirits Podcast https://animalspiritspod.libsyn.com/Today's Guest:Andy Janaitis has been in the digital space for 10 years now serving clients from different industries. He started PPC Pitbulls in 2020. They have a mission to support craft brands. They simplify digital marketing, boost online sales, and develop online customer relationships for these brands.Connect and learn more about Andy and PPC Pitbulls here: LinkedIn: https://www.linkedin.com/in/andyjanaitis/Website: https://ppcpitbulls.com/This episode's sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Get 50% off the first 3 months with a 14-day free trial. If you're advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).Start here: https://try.knocommerce.com/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

As marketers, we know that on-platform attribution is not to be trusted. Instead, we need to focus on understanding the psychology of the people coming to your store. Brands must understand how their customers think.In this episode, Jordan interviews Sarah Levinger from KnoCommerce. They talk about performance creative, that one type of shape that almost guarantees you a higher click-through rate, and the right questions to ask in your post-purchase survey.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEUnderstand the data and the emotions that people use to purchase and apply them to your ads to get better results.Place a review tool on your website that will gather photos along with reviews.Performance comes down to understanding platform psychology. The most important part of your ad should be placed in the lower right corner.Understand color psychology. Don't use your brand colors if it blends with the platform color.Images get people to stop and text gets people to stay.How you ask questions will change the answer that comes back.Recommended Podcast:The Brainy Business https://thebrainybusiness.com/podcast/Today's Guest:Sarah Levinger has been in marketing for about 14 years. She's currently a consumer behavior analyst, creative strategist, and performance creative consultant. Connect and learn more about Sarah Levinger and KnoCommerce here: Website: https://knocommerce.com/LinkedIn: https://www.linkedin.com/in/sarahlevinger/Twitter: https://twitter.com/SarahLevingerYouTube: https://www.youtube.com/channel/UCDaXYB8t_FD6TSi3c7y5qygThis episode's sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Get 50% off the first 3 months with a 14-day free trial. If you're advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).Start here: https://try.knocommerce.com/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta: https://www.secrets.upgrowthcommerce.com/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

One of the most powerful things to strengthen your brand is building a community.  This is where your most loyal customers find connection and belonging. Not only do you get more traction, loyalty, and referrals but also priceless insights that will improve your brand which all lead to massive scaling opportunities.In this episode, Jordan talks about the power of building a community around your brand and the 8 steps in building a successful brand community. He also answers some of the questions of his listeners about the topic.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEThe Power of Building a CommunityEffectively and inexpensively promote your brand as the authority.Reach more people that will likely become your customers.Engage your customers on a more personal level.Actively re-engage existing customers and increase customer LTV (VIP group)Engage in personal discussions with members and get valuable feedback.Gain priceless insights on how to improve your content/brand/product/services.The 8 Steps of Building Your Brand CommunityDetermine its purpose. Create the right community. A true VIP group should be closed.Promote your Facebook Group to your existing customers. Reward your members with exclusive promos, content, etc. Content, content, content. Quality content needs to be the fundamental building block of your VIP group.Engage with your members daily. Keep your engagements organized and consistent within the group. Find out the best time they are online and engaging.Word-of-mouth and referral programs.Actively monitor your insights. Stop what you're doing right now and take our free Offer Generator course at https://upgrowthacademy.podia.com/.Upgrowth Commerce Group Coaching: upGrowthcommerce.com/coachingThis episode's sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Get 50% off the first 3 months with a 14-day free trial. If you're advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).Start here: https://try.knocommerce.com/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

There are many people dissing SEO on Twitter and LinkedIn. Should you disregard it because you're not going to rank anyway? Or should we go back and learn the basics of it?In this episode, Jordan West interviews Tanner Scott, an SEO expert and the Founder and CEO of Ranksey. They talk about all things SEO, some of the big mistakes you're making on your site, and actionable items that you're going to be able to do right away.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODECustomer value optimization allows you to be more efficient and leads to cheaper new customer acquisition.What some companies are doing wrong with their SEO is a lack of focus on content marketing in general. The cornerstone of an SEO strategy is being able to write about things your target audience is searching for and tying that back to your product offering. Another big website mistake is the lack of attention to collection pages.When users land on a page, they need to see what they should do next based on what their needs are.FAQ sections are important.Create more specific product names and descriptions.Make sure you get good social proof. Include your target keyword on your URL slug and make it as short as possible.People and processes are the two things that you have to get right if you want to scale your business.Recommended Tool:Data Feed Watch  https://www.datafeedwatch.com Recommended Book:Traction by Gino Wickman https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837 Today's Guest:Tanner Scott is the founder and CEO of Ranksey Digital Marketing. They help eCommerce brands scale by helping them increase the customer value of their store and lower their Customer Acquisition Cost.  Connect and learn more about Ranksey here: Website: https://www.ranksey.com This episode's sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Get 50% off the first 3 months with a 14-day free trial. If you're advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).Start here: https://try.knocommerce.com/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

If you've been listening to this podcast for a long time, you probably know what Jordan West's biggest life goal is. It is what every episode is all about. He understands that people need help and he's obsessed with helping them. In this episode, Jordan talks about what is working in 2023 and the Upgrowth Academy his team created. He shares a bunch of free resources to help you grow your business. Listen and learn in this episode!Key takeaways from this episode:Less is more. Finding what is working, doing a lot less with it, and continuing to scale up those will continue to work in 2023.Once you have an offer that works, scale it up.Stop what you're doing right now and take this free Offer Generator course at https://upgrowthacademy.podia.com/.This episode's sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Get 50% off the first 3 months with a 14-day free trial. If you're advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).Start here: https://try.knocommerce.com/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

In this weeks episode of Bitesized I got the lowdown on post purchase surveys from KnoCommerce CEO Jeremiah Prummer.We discussed:Understanding your customers: who they are & what motivates themRise of 3rd party attribution after 2021 iOS data/privacy changesFocus shift from scale/acquisition to customer insights/retentionThe benefits of using post-purchase surveysConnect with Jeremiah on LinkedInLearn more about KnoCommerceKeep in touch with Daniel on LinkedIn

We're heading into a recession, and it's an opportunity to build a better business and become successful. The people that act now are going to be the people that are sitting on the top when things swing back around.In this episode, Jordan West interviews Charley T of Disrupter School. They talk about why every metric that we're tracking is the wrong metric to focus on, the metric that you should be tracking, and how to build an actual business.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEYou need to show your clients the numbers that matter, not just to make them feel good but to help them grow.Attribution is a lie. There is no way to assign credit for any sale to any specific effort.Making a sale is fundamentally different from acquiring a customer.If you're not able to project the outcome of a data set a week or a month in advance, then you can't plan for the future.When you're entering a business, always note what is stable and projectable. Once everything is stabilized, look at the value, volume, and cost of everything.Focus on testing one thing with the scientific method until you can improve it.Invest in appreciating assets where the system gets smarter.The number one most important thing is the future cash flow to profit and to be able to geometrically increase your investment in your business.If you can get rid of your ego and focus on the bank account, you're going to make way more money and work a lot less.Today's Guest:Charley T, also known as the Facebook Guy, has been in digital marketing for about 11 years and training people in the space for a long time. He is also the founder of Disrupter School.Connect and learn more about Charley T here: Website: https://www.disrupterschool.com/FacebookDisrupterOther Socials: https://www.fbdisrupter.kartra.com/page/links This episode's sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Get 50% off the first 3 months with a 14-day free trial. If you're advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).Start here: https://try.knocommerce.com/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

Creating offers for your brand can transform your brand and your life. However, not everyone knows how to create effective offers because they may be missing some of the key elements involved.In this episode, Jordan West talks about the 7 elements of an incredible offer. He also shares how to access his free offer generator with you at the end of this short episode. Listen and learn in this episode!Key takeaways from this episode:The 7 Elements of a Good Offer:Value. The offer needs to provide some kind of value to your customer. If somebody's going to purchase something, they want to feel like they are getting more out of what they're purchasing.Relevance. The offer needs to be relevant to the customer. Timing is a big thing when it comes to relevance in an offer.Limited Time. Giving a sense of urgency is essential to creating a good offer.Exclusivity. Offering exclusive things or discounts to loyalty members is a great way to make them take action.Scarcity. Offering a limited quantity also creates a sense of urgency.Simplicity. Make sure that your offer is simple and easy to understand. Customers should easily see the value of your offer and know how to take advantage of it.Clear Call-to-Action. Give people a clear way that they can take action with your offer.Get the free offer course here:Upgrowth Academy https://upgrowthacademy.podia.com/This episode's sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Get 50% off the first 3 months with a 14-day free trial. If you're advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).Start here: https://try.knocommerce.com/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

With all the ups and downs happening in the eCommerce space, brands should always be equipped to constantly try and test new approaches to their marketing.In this episode, Jordan West and Leonardo Caracas of Jump Ventures talk about one of the new ventures that Leo's up to in the eComm space. He shares how his business has helped a brand go from $60,000 to $6M in monthly revenue. He also shares his advice and content tactics for brands aspiring to take their business to the next level.Listen and learn in this episode!Key takeaways from this episode:The eComm game is a constant test and iteration of products, content, merchandising, and pricing.The current Product Market Fit of brands is identified by looking at their rating and reviews. A brand that is able to have an AOV of around $75 is a brand that is in a healthy space to spend on Facebook and still has a good amount of money left to be profitable. On the other hand, it's going to be a struggle for brands in the under $50 range.It's very costly to acquire new customers every month and not get to profit from the customers that you acquired in the past.Venture companies look at brand KPIs such as conversion, retention, and repurchase rates.Brands should have a constant effort to improve their content.Recommended Tool: Triple Whale https://www.triplewhale.com/Recommended Podcast: The 20-minute VC Podcast https://www.thetwentyminutevc.com/podcast/Today's GuestLeonardo Caracas is a partner at Jump Ventures. They look at brands that have great potential to massively scale and help entrepreneurs take their businesses to the next level.Connect and learn more about Leo and Jump Ventures here: Website: https://www.jumpventures.co/LinkedIn: https://www.linkedin.com/in/leonardocaracas/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/This episode's sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Get 50% off the first 3 months with a 14-day free trial. If you're advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).Start here: https://try.knocommerce.com/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

A clean, efficient, and properly structured shopping feed will help you get incredible results on Performance Max. This leads to higher conversion rates and significant growth in sales.In this episode, Jordan West talks about Google Shopping Feeds, optimizing your feed, and how to get great results on Performance Max. He also shares the best possible app to feed over to Google, Bing, and other e-commerce platforms.Listen and learn in this episode!Key takeaways from this episode:Your feed being clean and proper is essential to you getting incredible results on Performance Max.Bing, just like Google, has a bunch of free shopping options. There's no reason your product should not be on Bing.Get into the proper product category. Make sure to be as specific as possible with your Google product category. (e.g. Color, Age Group, Gender, Product Condition, Product Type, Shipping Labels, etc.)It's not recommended to do Google shopping promotions through Google Merchant Center. Most times you're going to be denied. With the Simprosys app, you can create the promotion with one click. Using Symprosis as your shopping feed will help you get better results on PMax.Putting your products in and creating a bunch of different asset groups is no longer the best way to run a PMax campaign. Have different campaigns for larger product categories.Links:Simprosys App: https://apps.shopify.com/google-shopping-feedDone With You Service https://www.upgrowthcommerce.com/dwy Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/This episode's sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Get 50% off the first 3 months with a 14-day free trial. If you're advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).Start here: https://try.knocommerce.com/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

Flippa is an online marketplace where buyers and sellers meet. They have a global community of about 3 million users and continue to pick up a large number of buyers every day.In this episode, Jordan West interviews the CEO of Flippa, Blake Hutchison. He shares how they started their journey, how it's going, and why people are choosing Flippa.Listen and learn in this episode!Key takeaways from this episode:Product market fit in a marketplace is the point at which you have enough supply to satisfy enough demand and that demand is seeing the supply as well-priced and adequate for their acquisition needs.Flippa focuses on a one-line strategy which is all about matching high-quality business owners to acquisition-fit buyers and bringing them together efficiently.Flippa adds layers of verification to users and watches their activities and behaviors to figure out high-quality buyers.Someone who declines consistently is unlikely to be a sellable asset on Flippa.You can sell something as small as $5,000 and as big as $50 million. The biggest deal they did last year was 35 million.Every single person in the company has one defined KPI to assess them against something very simple that they understand. Recommended Tool: Evernote https://evernote.com/Recommended Podcast: Your Pathway to a Successful Business Exit with Blake Hutchisonhttps://podcasts.apple.com/ph/podcast/your-pathway-to-a-successful-business-exit-with/id564001633?i=1000508310426Today's GuestBlake Hutchison is the CEO of Flippa, a marketplace to buy and sell online businesses. They have a global community of about 3 million users.Connect and learn more about Blake Hutchison and Flippa here: Website: https://flippa.com/LinkedIn: https://www.linkedin.com/in/blakehutchison/This episode's sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Get 50% off the first 3 months with a 14-day free trial. If you're advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).Start here: https://try.knocommerce.com/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.cWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

Constant product development and innovation fueled with the most creative and up-to-date marketing strategies are keys to the success of your entire business.In this episode, Jordan sits down with Chris Hall from Bruce Bolt. They talk about what's working in marketing and what isn't in 2023. Chris also shares an AI tool that's changing the game.Listen and learn in this episode!Key takeaways from this episode:Diversify your business so you have multiple legs to stand on.Incentivize your word-of-mouth marketing as much as possible.Brands must always think outside of the box and get creative with their products.Even the most “boring” spaces have opportunities to innovate and get creative to generate virality around their products.TikTok is great for getting organic content from somewhere to everywhere, but it doesn't give brands enough helpful data analytics.Maverick AI is a great tool to personalize the shopping experience for people coming to your website. (Link: https://www.trymaverick.com/)Product development is a huge key for your business. Recommended Tool: Postscript  https://postscript.io/Recommended Podcast: Limited Supply with Nik Sharma and Moiz Alihttps://limited-supply.captivate.fm/Recommended Book: Hero on a Mission: A Path to a Meaningful Life by Donald Millerhttps://www.goodreads.com/en/book/show/57468174Today's GuestChris Hall is the Senior Marketing Manager at Bruce Bolt. They innovated battling gloves in baseball and made better-fitting gloves out of better-fitting materials that look good and last longer.Connect and learn more about Chris Hall and Bruce Bolt here: Website: https://brucebolt.us/Twitter: https://twitter.com/ecomm_cowboyLinkedIn: https://www.linkedin.com/in/chrshall/This episode's sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Get 50% off the first 3 months with a 14-day free trial. If you're advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).Start here: https://try.knocommerce.com/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

Jeremiah Prummer is the founder and CEO of KnoCommerce - a leading post-purchase survey software for eCom companies. Prior to starting KnoCommerce, Jeremiah built eCommerce companies, worked at marketing agencies, and built a reputation for building one of the most widely recognized WooCommerce extensions supporting 120,000+ websites. In this episode, we discuss Jeremiah's background, starting KnoCommerce, the state of attribution in marketing since the iOS 14.5 update, the importance of zero-party data, and Jeremiah's own best practices to collect it, among other topics. If you'd like to connect with Jeremiah, don't hesitate to reach out to him through his socials: Website: https://knocommerce.com/ LinkedIn: https://www.linkedin.com/in/jeremiahprummer Twitter: https://twitter.com/JeremiahPrummer ------------------------ The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital. Cohley's website: https://www.cohley.com/ Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

During the most recent episode of What is my Brain? I talked with a co-founder and CEO of KnoCommerce, Jeremiah Prummer. KnoCommerce is a survey platform for brands eCommerce, which was recently acquired by WeCommerce. Jeremiah gave some insights about the acquisition and other interesting facts about the eCommerce industry.   During the episode, we also talked about the impact of word of mouth, trends of eCommerce, how to get the most out of your ads, and the importance of asking the right questions.

Today Rabah welcomes Jeremiah Prummer to the show. Jeremiah is founder and CEO of KnoCommerce - a leading post-purchase survey software for ecom companies. Jeremiah is a gem of a human, and has had a wild journey - from dumpster diving to a company acquisition! Lot's to learn here. Enjoy! Now, don't forget to... Join 6000+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here. Follow Jeremiah on Twitter: https://twitter.com/JeremiahPrummer See if Triple Whale is right for your ecommerce brand or agency - https://trytriplewhale.com --- Send in a voice message: https://anchor.fm/trytriplewhale/message

Whether you are building a new business or an existing business, planning to launch a new product requires a lot of knowledge of the path forward.In this episode, Learn to Make a Product Founder Liz Long talks about where to go, what kind of factories to look for, and all the things to think about before launching a product.Listen up and take notes.KEY TAKEAWAYS FROM THIS EPISODEFigure out what kind of design assets you need, how to get those things, and how to find a factory that will produce the item.Going through a checklist when finding the right factory eliminates a lot of the problems.One of the misconceptions about Alibaba is that it's just junk suppliers.Send someone who audits factories to the factory to give you a report. That would give a couple of hundred bucks and a ton of peace of mind.You need to be aware of intermediaries who are posing as factories.As you grow, you need to have quality control access to your factory.After finding the right factory, the next steps are the creative stuff such as website and brand building.Start the basics of brand building once production is underway.One of the mistakes people make when starting a brand is that they underestimate photography.Plan everything out in advance, every last detail. Delay costing decisions until you go out and get thorough quotes.When you've done your research well, you'll understand all the scenarios and future pricing. People who could have and keep a unique brand identity will make it and scale successfully.Even just a half-hour conversation with an expert can help people move forward and see the things that they're not seeing already.Recommended Tool: Loomhttps://www.loom.comRecommended Podcast: The All-in Podcasthttps://www.allinpodcast.coToday's Guest:Liz Long is the Founder of Learn to Make a Product. While learning about product development for her business, she thought of sharing what she knows in hopes of helping other entrepreneurs avoid the mistakes that she went through. This paved a different path for her that led to founding Learn to Make a Product.Learn to Make a Product teaches entrepreneurs how to design, source, and manufacture ANY physical product - and turn it into a successful business!Connect and learn more about Liz and her company here:Website: https://www.learntomakeaproduct.comInstagram: https://www.instagram.com/lizrlongThis episode's sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Start for free at https://knocommerce.comWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

More on what works in 2022 for E-Commerce, we need to learn how to successfully take advantage of influencer marketing as it is still one of the most effective ways of marketing this year.In this episode, Jordan shares a special advertising technique that a lot of people are not yet using yet. Whitelisting is a technique that can combine the power and reach of influencers outside of your paid advertising.Listen up, enjoy, and learn!KEY TAKEAWAYS FROM THIS EPISODEYou can use a third-party app or tool to be able to gain access to the influencer's account and use their reach.Start small. Start by just requesting page access or partner access.Influencer whitelisting is not going away, it's an incredible way to be able to use that halo effect of that influencer onto your brand.Let the influencers know that you are going to send out ads that they already approve.The most important factor to get an e-mail opened is the sender's name.Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month's sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Start for free at https://knocommerce.com/pages/mmWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Believe it or not, it's not impossible to have kids and run a business. Today's guest has cracked the code on how to do it successfully.In this episode, Tara Williams, Founder/CEO of Dreamland Baby Co. talks about her entrepreneurial journey starting the company and all of the hoops she had to jump through to get it off the ground while having four kids at home. She also shares her Shark Tank experience and how it gave her business a massive boost.Listen up and enjoy the episode.KEY TAKEAWAYS FROM THIS EPISODEIt is not impossible to have kids and run a business.It is not true that every single product has been discovered and developed.80% of people start their search on Amazon.Hiring more people helps you scale up.Recommended Tool: Asanaasana.comRecommended Podcast:How I Built This with Guy Razhttps://www.npr.org/podcasts/510313/how-i-built-thisToday's Guest:Tara Williams is the Founder and CEO of Dreamland Baby Co. She built her business while taking care of her four kids.Dreamland Baby Co. specializes in doctor-approved weighted sleep solutions for infants and children, promoting safe sleep for healthy and happy families.Connect and learn more about Tara and her company here:Website: https://www.dreamlandbabyco.comInstagram: https://www.instagram.com/dreamlandbabycoThis episode's sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Start for free at https://knocommerce.com/pages/mmWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

As business owners, our goal is mostly focused on building and growing our businesses. However, once it's up and running, we need to start thinking about an exit goal.In this episode, best-selling author of the EXITpreneur Playbook Joe Valley talks about setting up your exit goals for your business. He shares the five critical steps to consider before selling your business.Listen up and let's set some goals.KEY TAKEAWAYS FROM THIS EPISODEInclude exits in your goals.Reverse engineer your path to that goal.One key differentiator when you're selling your business is understanding that you're selling the business as a multiple of discretionary earnings and for e-commerce business owners, the inventories are always sold separately.If you renegotiate the cost of goods sold halfway through the year, you get to do an add-back for that.Shift your mindset from an entrepreneur to an exitpreneur.Learn about deal structures.Create competition when selling your business.When a good advisor has your best interest in mind, in the long run, it helps them more.The valuations are 10% math and 90% art.Documentation is a critical part that buyers are looking for.Once you've got a business that's up and running, it's time to think about those exit goals.Business is not about selling anything. It's how many people you can reach, connect with, educate, and help.Recommended Tool: Google FormsRecommended Book:Good To Great by Jim Collinshttps://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996Today's Guest:Joe Valley helped build Quiet Light Brokerage, one of the leading online-focused M&A Advisory firms in the world. He did this after building, buying, or selling a 1⁄2 dozen of his own companies, Joe Valley. Now, after facilitating nearly 1⁄2 billion in exits, Joe has written the bestselling book The EXITpreneur's Playbook - to help online business owners get the maximum value and best deal structure when they seek their incredible exit.Connect and learn more about Joe here:Website: https://www.quietlight.comhttps://www.exitpreneur.ioEmail: joe@quietlight.comThe EXITpreneur's Playbook Free Book FormThis episode's sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Start for free athttps://knocommerce.com/pages/mmWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

As we work our way down the list of what works in 2022 for E-Commerce, let's not forget the visual part of every ad, the creative.In this episode, Jordan West talks about what creatives are going to work in 2022 for e-commerce. He also shares some platforms where good creative makes all the difference.Listen up and learn!KEY TAKEAWAYS FROM THIS EPISODEFlat lays are still performing fairly well but they don't tell a story in the kind of way that people in 2022 want to be talked to and the way they're consuming content.The most visited app in 2021 is Tiktok.This is a huge time to make content that is working on the Tiktok platform.Instagram Reels, Instagram Stories, and Facebook Stories make incredible results in return on ad spend.We've seen with one of our own brands a 7.5% return on ad spend on Snapchat.The kinds of creatives that will actually workVideo creatives should always educate and entertain. [Edu-tain]Audio is your friend and audio is the way you're going to explain your items. Voice overlays are still gonna continue to absolutely kill in 2022.After educating and entertaining people, make sure to have a strong call to action. The videos that work on Tiktok are generally gonna work on Youtube as Youtube ads. It's all about those first 3-5 seconds hooking people so they actually want to listen to what you're going to have to say.  Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This episode's sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Start for free at https://knocommerce.com/pages/mmWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

There's no denying iOS14 hurt our ability to track our customers, but did you know there's a way around losing that data? That's the power of Connected TV, which utilizes IP addresses to track instead of cookies.In this episode, Gathre President Michael Eraso shares about Connected TV and how he is able to Track via a third-party app. He talks about how to track the Return on Ad Spend via the use of IP Addresses.Listen up and learn something new.KEY TAKEAWAYS FROM THIS EPISODEIt is important to be in tune with your finances and budgeting and to have KPIs and metrics that show that the dollars spent are done so wisely. Know your numbers and know the keys to scaling up.Invest in social platforms and updating content sharing if you're really into knowing your customers.Diversifying your marketing channels is powerful.The idea of connected TV bypasses some of the IOS 14 changes because it's based on IP addresses.There's no way to skip Ads on connected TVs.Finding other channels is great, but so is relying on your tried and true channels.1% improvements can sometimes be overlooked, but they all add up over time. Do a lot of tests.Recommended Tool:Google Analyticshttps://analytics.google.com/Enquire Labshttps://enquirelabs.comMNTNhttps://mountain.com/Recommended Book:How Will You Measure Your Life? by Clayton Christensenhttps://www.amazon.com/How-Will-Measure-Your-Life/dp/0062102419Today's Guest:Michael Eraso is the President and Co-Founder of Gathre.Gathre is a design company that develops and produces products for the modern parent, located in the Provo, Utah area.Connect and learn more about Michael and Gathre here:Website: https://gathre.com/#Linkedin: https://www.linkedin.com/in/michaelerasoThis month's sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Start for free at KnoCommerce.comWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Jeremiah Prummer is Co-Founder & CEO of KnoCommerce, the only survey platform built for ecommerce. Prior to starting KnoCommerce, Jeremiah built ecommerce companies, working at marketing agencies, and built a reputable for building one of the most widely recognized WooCommerce extensions supporting 120,000+ websites.In this episode, we discuss Jeremiah's background, his introduction to entrepreneurship, starting KnoCommerce, the challenges of building his tech startup, the importance of understanding customers at a fundamental level, and his advice for people just starting out.GUEST KnoCommerce Website KnoCommerce Twitter Jeremiah Prummer LinkedIn PODCAST Safa Mahzari Patreon Alluxo Website TIMESTAMPS 0:00 - Episode intro 0:54 - Jeremiah's background 7:33 - Feeling comfortable vs. overwhelming  13:14 - Uncovering the problem that you're solving 27:35 - Defining your initial target market 33:05 - Your personal life and personal legacy 39:09 - Wrap up and final thoughts