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Freelancer Visibility Series #5Think your brand messaging is "fine"? Think again. If your content still sounds like a generic VA or a watered-down version of your mentor, you're missing out on paid opportunities, real alignment, and meaningful client connection. The missing piece? Your true brand voice. It's time to bring your personality front and center.In this Visibility Series episode, I'm joined by Jen Liddy—Brand Voice & Messaging Strategist and creator of The YOU-Algorithm™, a human-first messaging process. After recovering from teaching high school and college English, Jen took her nerdy Word Powers into marketing and never looked back. Now she helps experts and service providers pull out their brilliance and translate it into words their audience can actually hear (instead of scrolling past).Together, we're diving deep into what makes brand messaging truly magnetic. Hint: it's not about being louder, perkier, or performing jazz hands on Instagram. Jen shares why your brand voice is the final, most powerful piece of the messaging puzzle and how to use it to connect, convert, and stand out without pretending to be someone you're not.Listen to learn more about:Why your voice (not just your value) is what actually sells your servicesHow to identify and embrace your brand personality—even if you hate the spotlight!What outdated messaging from 2020 still lurks on service provider websites & how to fix itWhy your marketing content might sound like AI wrote it and how to humanize it ASAPHow brand messaging evolves with your niche, and why it's okay to "shed" as you growIf your content sounds more like a template than a real human, this episode will help you put the personality back in your brand messaging and finally connect in a way that feels real.Sponsored by AI Copywriter in a Box Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client's unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now!Links Mentioned in the Show:Grab Jen's The YOU-Algorithim™ positioning GPT for free with code UNICORNGPT. Unlock Your Differentiator: use this unique brand positioning tool to unlock the message only you can say! This custom GPT + mini training uncovers your one-of-a-kind brand differentiators so you can easily explain what you do, position yourself without over explaining or shouting louder, create messaging that clicks with your people - clearly & confidently.We compared two of our friends in the online space who both teach how to write better copy, but they have very different brand voices & personalities: Marisa Corcoran @mtoni and Sam Burmeister @nomad.copy Join The Digital Marketer's Workgroup: Are you already...
In this episode, we discuss the four wealth mindsets — and challenge you to figure out whether you're building your financial future… or just playing it safe.You'll learn:The difference between playing to win vs playing not to loseHow to self-assess your mindset using the Wealth Mindset MatrixAnd how your financial thinking needs to evolve as your life and income growIf you're serious about building wealth through property, your mindset matters just as much as your strategy. Here's the quiz where you can test what your Wealth Mindset is. For more from Opes Partners:Sign up for the weekly Private Property newsletterInstagramTikTok
Get ready for one of the most exciting episodes of True Talk! I'm sitting down with Corey Gray (@hairdustry) and Sophia Smith (@bysophiasmith) for a conversation packed with more wisdom from Corey, and nonstop laughs!
Ever feel like you're holding yourself back but don't know why? In this episode, I'm diving into why we keep ourselves stuck, how fear of discomfort keeps us playing small, and how to finally break free.We'll talk about:
Okay, let's have an honest moment… Are you actually leading your business, or are you just managing the chaos?Be real—if you step away for a week, does everything fall apart? Do you feel like you have to be in every decision for things to run smoothly? If so, you might not be leading… you might just be bottlenecking.I know what you're thinking: “But no one can do it like I do!” (Been there.) Or maybe, “It's just faster if I do it myself.” (Yep, been there too.) But guess what? Scaling isn't about doing more—it's about leading better.So today, we're diving into:✔️ Why holding onto control is keeping you stuck (and what to do instead)✔️ The gut-check questions to find out if you're a leader or a bottleneck✔️ The 3 psychological drivers that make teams thrive (Self-Determination Theory, a.k.a. the science of motivation)✔️ How to give your team clarity without micromanaging every detail✔️ Why delegation isn't about dumping tasks—it's about building trust (Yes, even if you've been burned before!)✔️ How to finally let go so your team can shine and your business can growIf you want a business that thrives without you having to be in every little detail, this episode is for you. Hit play now, and let's get you leading—not just managing.
Send us a textGROW Greatness Reached over Oppression through Wisdom No matter who is in the White House that is the People's House, let us UniteNo matter what side of the aisle you are on, We are all in this together The time is always Right to do what is RightLet us all be on the side of Righteousness then, United we stand and We don't fallWe link up, lock up and Lift each other upfor We are all here, on this Earth and We all want the Same things: Love, Liberty and the Pursuit of Happiness It won't take 1 Country it will take the WorldWe are all trying to GROWOn behalf of the oppressed all over the World, Thank you Mr. Chad Johnson for your donation to GROWIf you would like to donate to the Movement that is Moving the World, text SowLoveGROW to 53555, through the website www.GROWPrograms.org or you may send a check or money order to:GROW 5343 Belleville Crossing Box 28Belleville, Illinois 62226It is a Blessing to be a Blessing;Love is all that matters God Bless you as You GROW
As we head into 2025, the mental health field is evolving faster than ever before—and with these changes come incredible opportunities for growth, innovation, and sustainability in your practice.In this episode, I'm pulling back the curtain on Mental Health 3.0—the next big shift in how we approach therapy. We'll explore the key trends shaping the future of our field, why change is both necessary and urgent, and how you can adapt your practice to not only survive but thrive in this new era of mental health care.Whether you're feeling burnt out, frustrated with the limits of traditional 1:1 models, or excited about the possibilities of scalable care, this episode is for you. It's time to reimagine what's possible for your practice, your clients, and the future of therapy.Today, I discuss:Why the cracks in the mental health system are an opportunity, not a dead-endHow Mental Health 3.0 is reshaping care to be scalable, preventative, and accessiblePractical strategies to safeguard your practice, including leveraging technology, diversifying income streams, and advocating for equityThe mindset shifts you need to embrace change as a chance to growIf you're ready to take control of your future and step confidently into 2025, this episode is packed with actionable insights to help you do just that!Click here to listen!Rate, Review, & Follow on Apple PodcastsLove this episode? Let me know! Your reviews help us reach more therapists who are ready to rise above the challenges and create the impactful practices they dream of.Here's how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!And if you're not already following the Therapists Rising Podcast, hit that follow button now—I've got more game-changing episodes (and some bonus surprises) coming your way!Links mentioned in this episode:Download your free guide: 2025 Therapy Trends—How to Futureproof Your PracticeReady to embrace Mental Health 3.0? Learn more about the Incubator program here.Follow me on Instagram for more insights, tips, and behind-the-scenes moments!Let's rise together and create the future of therapy—one bold step at a time.
In this compelling follow-up episode of Custom Apparel Startups, we're delighted to welcome back Howard Potter, of A&P Master Images, for another deep dive into the world of custom apparel. This time, Howard sheds light on the troubles encountered when starting a t-shirt business and shares invaluable advice for both new and established entrepreneurs in the industry.Kicking off the episode, we tackle one of the most daunting questions for newcomers: "Which machine to buy?" We stress the importance of broad research and caution against getting tunnel-visioned on a single technology. The landscape of apparel printing is vast and choosing the right equipment is crucial for your business's specific needs and goals.Growth is a central theme of our conversation. Howard underscores the necessity of forward-thinking, particularly in terms of spatial planning. Anticipating future expansion is vital; many businesses struggle because they run out of room or fail to utilize their current space efficiently. He offers practical tips on scanning your property and equipment regularly to identify items that can be repurposed or removed, thus making way for essential upgrades or additions.Howard also introduces the concept of "temporary fixes" for immediate problems, but he warns against relying on these for too long. The discussion moves towards a critical analysis of production, time, and space utilization. He advises that operating at 95% capacity is a clear sign that expansion is overdue. Ideally, businesses should start thinking about improving their space or equipment when they hit the 70-75% threshold to avoid stagnation and ensure continuous growth.Beyond the technical aspects of running a t-shirt business, Howard emphasizes the foundation of any successful venture: providing excellent service, treating people right, creating outstanding products, and committing to education and transparency. These principles, he argues, are non-negotiable for long-term success in the custom apparel industry.This episode is a treasure trove of insights for anyone looking to navigate the challenges of starting or expanding a t-shirt business. Howard Potter's expertise and candid advice make it a must-listen for entrepreneurs eager to make their mark in the world of custom apparel.Here is the list of tips for growing your business:Get the right equipment for YOUR businessConsider the space you have to work and make sure you have room to growIf you are not using things or running out of room, be sure to scan your space and see how you can improve efficiencyConsider your % output / % time / % spaceIf you are at 95% production / space ... you need to expandReally you should be improving space / equipment at 70-75% rather than waitingSimple rules for growthProvide great serviceTreat people rightCreate a great productEducate your customerBe transparent
Can you master paint colors, rugs, and kid's rooms for seamless transitions?In this episode, you'll learn:Expert advice on choosing paint colors for north and south-facing roomsPractical tips for selecting the right size and style of area rugs for various spacesStrategies for furnishing kids' rooms that seamlessly transition as they growIf you liked today's episode, please leave me a rating and review in Apple podcasts. Check out the House Calls for Physicians Website. Join the House Calls for Physicians Private Facebook Group Check us out on Instagram!
In this episode of Owning Your Legacy, Laurette welcomes colleague George Southworth, executive director of the Flavor and Extract Manufacturers Association (FEMA). George's extensive experiences as a government programs executive with IBM, a director and regional manager with the National Association of Manufacturers, and now executive director at FEMA have fueled his passion as a leader that drives change, fosters collaboration, and elevates the success of his peers. Laurette and George explore how their career trajectories unfolded and how to harness the numerous benefits that come with joining trade associations: networking, leadership opportunities, a truly supportive community, and more.In this episode of Owning Your Legacy:The personal and professional benefits of trade associationsHow to choose the best trade association to joinLeveraging the value of industry experts Strengthening your own leadership abilitiesPaying it forward to help future leaders growIf you enjoyed the episode please share it with others, and rate, review, and subscribe wherever you get your podcasts. To learn more about me and how I am Owning My Legacy, you can find me on Instagram @LauretteRondenet and online at lauretterondenet.com.
Influencer seeding is a powerful strategy to get your product into the hands of potentially influential people. By sending products without expecting anything in return, you can leverage the law of reciprocity for incredible results. In this episode, Jordan West unveiled the first part of his 2024 D2C new customer acquisition strategy, and it's a game-changer. He dives into the power of influencer seeding and how it can significantly impact your brand's visibility and customer base. He shared practical tips on leveraging this strategy to its fullest potential.Listen and learn in this episode!Key takeaways from this episode:The concept of influencer seeding is a natural progression of building real-life relationships and leveraging the law of reciprocity.The significance of monitoring brand mentions and utilizing tools like Archive and Refundnel for aggregating and managing mentions.The importance of creating buckets to categorize and engage with individuals who have mentioned the brand and created content.Ways to engage with influencers on platforms like TikTok Shop for potential collaboration.Utilizing resources such as Shopify Collabs and Social Snowball for identifying and engaging with influencers.Recommended App/Tool:Archive: https://archive.com/Social Snowball: https://socialsnowball.io/Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIf you're ready to learn how the best DTC and e-commerce brands use Motion to ship winning Meta, TikTok, and YouTube ads, book a demo today, or start a free trial at Motionapp.com. Even better, Motion offers a monthly subscription plan so you can dodge those annoying annual contracts. Get 50% off your first month when mention UpGrowth Commerce or Jordan West. Learn more here: Motion App Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free e-commerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! ...
Wow, time to put my big boy pants on and tackle the age-old question; ‘What is the Purpose of Life'? In this episode, I blend my spiritual and scientific perspective on the meaning of life as a human. Discovering the wisdom I shared in this episode gave me peace, power and purpose and I hope it can do the same for you. What you will learn:- What is The Purpose of Life?- The Science behind our existence as human beings- My learnings from journeying with plant medicine- Why Celebrities go through so much Chaos in their Personal Life? - The dangers of seeking love outside yourself- Why there is so much Suffering in the Western World- How to Transcend from Suffering to a State of Fulfillment- How to truly manifest your dreams and desires - How to Find Your True PurposeShownotes:0:00 Introduction1:55 My Spiritual Awakening Journey3:55 I Achieved all of my ‘Success' & Vision board Dreams but I felt unfulfilled… 6:25 The science behind the human experience10:55 The Most Powerful Energy in the Universe11:47 Learnings from My Plant Medicine Journey (We're all made of the same matter at an Atomic level)15:20 The Purpose of the Soul's Journey 18:45 The Pain of hitting Rock Bottom drives you to a Spiritual Awakening22:35 Homeless Person vs Successful Banker (There is no Better or Worse)25:45 You are Where you are Meant to be on Your Journey27:25 Why Most Celebrities & Athletes can't Maintain the ‘High' (78% of NFL players go bankrupt)28:40 How my Perception of ‘Being Better' created Separation & Loneliness…33:58 Why your Stuck in ‘Head Hypnosis'39:43 Why Celebrities Go Through So Much Chaos (Ignorance & Attachment)42:13 How to Transcend from Suffering to a State of Fulfillment48:20 The Previous Version of me would Sacrifice Everything to become Successful52:30 Why I left my Old Life behind to Start Something New (Phase 1 & 2 of Navigating Changes)1:01:20 The Purpose of Your Existence1:04:55 Becoming Loveable Externally is Unhealthy (Stepping from Ignorance into Awareness)1:07:25 Transforming from a Caterpillar into a Beautiful Butterfly1:11:58 Why is there So much Suffering in the Western World?1:15:57 The Universe will Support you to Really Wake Up and Feel fulfilled (Story of the Yogi who Founded TM)1:21:59 You Deserve Your Truest Desires1:26:15 You'll Always be Continuously Challenged Because The Universe Wants You to GrowIf there are any ‘aha' moments that strike a chord for you throughout the interview, pay it forward. You can create such in someone else's life, just by pausing the episode, copying the link and messaging it through to someone you care about.Not only could you change someone's life, but you'll also earn some brownie points. We all love that friend who cares about us enough to message something thoughtful through.Don't forget to tag @theryanmagic when you're sharing this on social media.I'm so excited for you to get into this episode, so without further ado, let's dive into it!Shoot me an email at ryan@ryanmagic.com or check out the website & the socials to stay in touch!Follow us at:https://www.instagram.com/theryanmagic/https://www.ryanmagic.com/Instagram | Facebook | Youtube | Website
Have you ever found yourself in the middle of a pivot?Perhaps you've ended (or are moving away) from one aspect of your business (or even your entire business) and you're moving towards something else - but aren't fully sure what that something else is.You feel both confident in your decision and uncertain about what's next … and are looking for a framework on how to navigate this “middle” season.If you've been in this place - or perhaps you're there right now - then this episode with Sam Parr is exactly what you need.Click play right now to hear our conversation about pivoting and business building, including:[04:34] Sam's definition of the “messy middle” of a pivot[05:55] The 4-way Venn diagram Sam uses to help figure out what's next and determine product market fit[08:00] Sam's “research and plot” method to learning from others[13:10] The importance of measuring risk - and how to do it[23:30] How to figure out whether you're in alignment with a potential life or business partner[30:35] What counting the cost means - and how it makes a difference[38:28] How Sam thinks about negative feedback and uses it to growIf you want to learn more about Sam, you can follow him on Twitter or Instagram at @thesamparr. You can learn more about Hampton at joinhampton.comFor complete show notes, go to jasminestar.com/podcast/episode345
I was honoured to be sat with Andy Shovel this week to discuss all things THIS. The plant-based meat alternative brand which not only has award winning and mind blowing products that capture the hearts of even the meatiest of meat eaters but it captures everyone's attention with it's creative marketing stunts as well as it's campaigns which you can't walk more than 2 steps in London without seeing THIS on either a bus or a London cab!To speak to Andy about his journey from burger chain Chosen Bun to THIS was fascinating as well as hearing about his own personal journey to Veganism. Andy wanted to actually disrupt the market, actually create a product for meat eaters and really make a difference and it's fair to say that he has definitely achieved this alongside his Co-Founder Pete.In this episode we discuss the following topics:Life before working in the food industryThe Chosen Bun days What led them to starting THIS and why Meat AlternativesHow did you start the process of building THISThe first product The name THISTHIS marketing - getting into trouble and capturing attentionIngredients in meat alternative productsWhat three things have hugely contributed to the success of THISAndy's personal diet and journey from meat eater to Vegan This (pardon the pun) really is a fantastic episode and THIS is a really fantastic product which has gone from strength to strength and I'm really excited to watch it continually growIf you haven't tried the new THIS streaky bacon then run don't walk to your nearest shop!To find out more about becoming a Greedy Vegan head to www.greedyvegan.uk or follow us at @greedyveganltd Hosted on Acast. See acast.com/privacy for more information.
How many different marketing and business growth strategies did you try this year only to still fall short of your revenue goals?Whatever the number, you aren't alone in your efforts or your disappointment... AND it's not your fault.The real reason you can't get on top of things in your business is because you're lacking the four key business systems that ALL companies need to thrive — no matter their size, industry, or niche.BY THE TIME YOU FINISH LISTENING, YOU'LL WALK AWAY WITH: The way to stop spinning your wheels with marketing that no one seems to wantFour SIMPLE systems that are foundational to all other business growth strategiesAn understanding of WHY these business systems are so essential and how they work together to help you growIf this episode inspires you, leave a review and share your biggest takeaway with me. And while you've got your phone out, make sure to follow me on Instagram @thecourtneyelmer for more quick tips on how to streamline your business systems and spend more time in your zone of genius.
When you think of your business you may think:Maria does the printingJohn does the artMark does the writing and websiteEtc.But how do you manage that as you grow? or if Maria is sick?Do you also think about how Maria does maintenance? Or how Mark answers chats on Google? Or how John posts to Facebook and answers comments?Further, as you grow, and art goes from 5 files a day to 15 files a day, WHAT are tasks that John could take off his plate? IS there something Mark can do instead of John? Is there something you can hire a part-timer to do, or outsource to an agency?When considering the inner workings of your business, think about all the tasks, not the people.List EVERYTHING that the business needs to do.This should be anything your team can think of, and the list needs to grow over time.e.g. maybe Mark makes sure your website domain renews every year, but he doesn't remember that when making the initial list.List the talents and skills of your teamWho can do what?One team member does the website now, but can anyone else?One team member dislikes running the embroidery machine, but CAN in a pinchList areas of potential growth & efficiencyIf we did X better we could growIf we did Y better we could save moneyList anywhere that is close to max capabilitiesIs there an area where your team is spread thin?One team member does art. Some days there is more art than they can do. What if you grow 10%, can they handle that? How will you handle that if you do?Go back to the topNow that you have all the above data, take a bird's eye view of it.What can you improve?Do you need redundancy in talent?How will certain jobs get done if someone is sick or on vacation?If you hired someone, what could they fill in?
In this solo episode of The NO Bullsh*t Manifestation Show, Kat talks about:Becoming the embodiment of whatever you are trying to manifestCreating internal abundance Identifying where you are currently embodying scarcity The importance of reflecting on where you have learned your behaviorsReleasing the energy of past patterns and behaviors Why mindset work is not enough for most peopleThe not so obvious ways that learned behaviors impact your current relationship to moneySomatic healing to make space within for abundance to flow in Planting seeds inside your garden and tending to it and letting it growIf this episode resonated with you, or you know it will help someone else - please share it. Your support of the show is how I can continue to make this show better and better.If you are interested in how you can work with Kat & gain her support, check out the resources linked down below:Join Kat's Signature Online Manifestation Course - The Abundant *AF* Babe Academy: https://www.katcozadd.com/academyPodcast Instagram: https://instagram.com/thenobsmanifestationshowKat's Instagram: https://www.instagram.com/katcozadd/
No need to dance around it.On the back of 2 silly decisions, I lost more than $100,000I got emotional and let fear take over at a critical point.And it still pains me to this day.But…Rather than pretend it didn't happen, I remind myself continually. Why?So I don't repeat it.The good news is that since making that poor decision, I have gone on to make many better decisions.Anyway, here's the story…I had just completed my first successful property development.The bank had revalued the property, and I was blown away by how much it was now worth.I was jumping around celebrating the result.Throwing high fives and hugs at Bianca.I contacted my buyer's agent to share the good news, as he was the one who found the project.While I was on the phone, I told him it was time to find the next one.“Let's go again!”The excitement of the win fueled me to want to do it again.About 4 weeks later, my buyer's agent sent me an email.It read:“Found another property.A similar type of project.Let's go.”However… things had changed.The 2nd phase of a pandemic had just started.We had just gone into lockdown for the second time.Things were getting intense around me.- I wasn't allowed to leave my home- The news was reporting some dire projections- There was constant talk of the economy collapsing.I'll be honest.I got fearful that things were going to get much worse and that the property market might collapse.I got on the phone with my buyer's agent and said.“I'm going to pass on the project.”He was shocked to hear it from me.Asked me if I was sure several times.I also knew I would forfeit the $5,000 deposit I had paid him also.To be fair, he did the work and deserved to be paid.I was the one who passed on it.Fast forward a year.I couldn't help but check what happened to that purchase.As I knew someone else must have bought it and done the development.Sure enough, someone did buy it.I looked up the value of the property.Let's just say that I'll summarise my feelings with a simple word: “ouch.”It had gone up in value… by A LOT!!!I reflected on this experience.What can I learn from this?Where did this go wrong for me?Here are my conclusions…I made the decision to buy another property emotionally and then made the decision to pull out of the purchase emotionally.The high of the win on the first property and the low of the fear of my environment both guided my actions.I never make good financial decisions when my emotions are running hot in either direction.I've since made sure to get my emotions in check before making big decisions.Anyhow…On this week's podcast, Grant and I share more of our financial mistakes and regrets.There are some powerful lessons within these stories.Episode Highlights:00:00 Welcome to Full Stack Business Owner01:10 Investing in "good" businesses and taking advice07:25 Finding businesses and investments that you can control10:16 How fear holds you back from grabbing big opportunities16:00 Your goals play a role in decision making20:35 The downside of lending your money27:31 How financial mistakes can help business owners learn and growIf you enjoyed this episode, be sure to subscribe, tune in and share this podcast!Resources:○ Full Stack Business Owner website: https://www.fullstackbusinessowner.com/Subscribe: ○ Subscribe on Youtube: https://www.youtube.com/channel/UCwTrdJ5udIvx44PgEAlHgmw○ Subscribe on Apple Podcast: https://podcasts.apple.com/au/podcast/full-stack-business-owner/id1607453342Connect with Full Stack Business Owner: ○ Join the Full Stack Business Owner Community: https://www.facebook.com/fullstackbusinessowner/○ Follow us on Facebook: https://www.facebook.com/fullstackbusinessowner/○ Follow us on Instagram: https://www.instagram.com/fullstackbusinessowner/○ Send your enquiries or drop by to say hello: grant@fullstackbusinessowner.comDISCLAIMER:All information we share is NOT financial or investment advice and is purely intended for entertainment and educational purposes only. Always seek professional advice before acting on any financial decision.See omnystudio.com/listener for privacy information.
It is important to always keep in mind that you are not selling just your products but also your brand. Sharing your unique brand story and keeping your brand's quality are the things that bring up your sales.In this episode, Ata Sari of Mama Luma talks about their brand's growth and the massive moves they had to make moving from California to Istanbul Turkey. He also shares what is working and not working for their brand in 2022.Listen and learn in this episode.KEY TAKEAWAYS FROM THIS EPISODEAt the end of the day, there is no secret but hard work.Brand identity brings the sales. Product quality and brand story are parts of the brand identity.There comes a time when you have to stop working with an agency.Build a team to organize everything and have a healthy distribution channel to make better operational costs and bring up sales.The D2C operations also have a big impact on B2B for a brand. Every single transaction is an added value to the brand equity.You need to work harder, learn, and never be comfortable where you are. Recommended Tool: Klaviyohttps://www.klaviyo.comRecommended Book: The Hard Thing About Hard Things by Ben Horowitzhttps://www.amazon.com/Hard-Thing-About-Things-Building/dp/0062273205 Today's Guest:Ata Sari is a co-founder and the CEO of Mama Luma.Mama Luma is a designer kids' clothing brand based in Sta. Barbara, California.Connect and learn more about Ata and Mama Luma here:Website: https://www.mamaluma.com E-mail Address: Ata@Mamaluma.comThis month's sponsor is Rep AI. Rep is the world's first-ever AI-powered sales associate for e-commerce websites. It's a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
You've probably heard a lot about the amazing results Performance Max can deliver, but who would be the best people in your team to run PMax campaigns?In this episode, Jordan talks about why your Google department may not be the best choice to run your Performance Max campaigns and explains other strategies to run highly profitable Performance Max campaigns.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEPerformance Max is made for Facebook marketers. It's similar to the kinds of campaigns that you set up for years on Facebook but you leave it untouched for a longer period of time to let the robot learnPmax is essentially a Facebook CBO campaignFacebook marketers are used to testing campaigns exactly like this.They can target specific intent audiences, or go broad.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month's sponsor is Parker, the first card built exclusively for eCommerce. Free up cash flow and grow your business with Parker by getting net-60 terms on every transaction. Parker is currently offering a $1000 sign-up bonus for Upgrowth listeners. Go to getparker.com to chat with the team today - and make sure you mention where you came from! We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
Getting into partnerships is a middle ground between success and failure. You have to ensure you are partnering with people who align with your goals and vision. Sampling is your brand's personal touch on your customer's journey. It can be far cheaper than paid ads.In this episode, Tyler Kupper of Weatherman® Umbrella talks about their brand story and corporate programs, how they got the right partners, and the power of sampling. Listen and learn in this episode.KEY TAKEAWAYS FROM THIS EPISODEPartnerships have to be mutually beneficial.You have to align with partners that make sense.Everything in the promotional premium industry is brand-based.It doesn't matter if you have a lot or a little money, you need to get your product out there. Give out samples to the right people.There are many opportunities to get your products noticed that are way cheaper than paid ads.You have one chance to make it right.Your customers' journey and experience are always important.Recommended Tool: Mondayhttps://www.monday.com Recommended Book: Never Split the Difference by Christopher Voss with Tahl Razhttps://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805 Today's Guest:Tyler Kupper is the Chief Revenue Officer at Weatherman® Umbrella.Weatherman® Umbrella is a unique premium brand umbrella offering a lifetime guarantee.Connect and learn more about Weatherman® Umbrella here:Website: https://www.weathermanumbrella.com This month's sponsor is Parker, the first card built exclusively for eCommerce. Free up cash flow and grow your business with Parker by getting net-60 terms on every transaction. Parker is currently offering a $1000 sign-up bonus for Upgrowth listeners. Go to getparker.com to chat with the team today - and make sure you mention where you came from! We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
Most good hires are a result of luck rather than skill. In fact, I would argue that very few hires are by design. Throughout my career, I have never met a person who views interviewing and the hiring process as anything more than a chore that they loathe. In fact, the most common reaction to the subject usually results in a huge “uuuggghhhhh” or “I hate hiring”. We dread the act of interviewing and hiring because it is unstructured and inconsistent and it produces mediocre results. Here's the good news: There is an easy fix! When we train our people how to interview it brings purpose to each and every interview question. Giving your people a basis for decision-making that results in extraordinary hiring results. Guest Bio: Karima Gulick is the CEO & principal patent attorney of Innovent Law. She dedicated her career to counseling businesses within the tech and creative communities, combining her passion for engineering and the law. Karima is a polyglot and guides her clients through legal matters in French, English, Arabic, Spanish, and some Italian as well! She is also the former co-host of the Gen Y Lawyer podcast, a show where she interviewed innovative lawyers shaking things up in the legal industry. Karima is building a next-generation law firm and is here to share her experience. Today We Discuss: The overwhelming hurdles of hiring. How to interview to bring purpose to your interview questions Challenge today? Overwhelmed & stuck in the business The idea of hiring was overwhelming So overwhelmed in my business, that adding one more task to my list, which is hiring to free me up seemed daunting Having had a bad experience with hiring in the past, it seemed as an even more daunting task No clear strategy on how to go about interviewing selecting candidates to interview Finding candidates. I could write what I thought was an amazing post but it might not be read or looked at by the right person Jaded on values because of corporate America Values area words splattered on the wall No one ever explained what the values stood for Never defined what it looked like. Defining what you stand for seems hokie Why is this important to the company? A burned-out and overwhelmed leader is the worst thing that can happen to a company Even if you have the best team, without the right energizing and enthusiastic leadership, It's just a matter of time before you stop caring, and the rest of your team starts seeing that We all have values, You have them as an employer Certain things that are intangible Employees have a reason to care. Buy in and bring more energy to the processEmployees have taken more ownership When there is a change in the workforce, the chatter makes it more difficult find a fit. Buying into the negative ideas Rick's Nuggets Values First Strategy Makes evaluating people easier How do we solve the problem? Realizing that I was stuck Knowing that I needed someone to step in and save me from myself Knowing myself, I knew I needed to bring on someone to help I had posted a couple of job posts but I was too exhausted to even call people Then I realized I was making the same mistake as I've made before I'm in pain doing all the work, so I pick someone who can do the work But there is so much more - That's where Rick, you came in and opened my eyes on the hiring process It's more than just a post and looking for someone who can do the work Values discussion - being jaded from the corporate world where values were meaningless A fresh new look at values Example: Caring, Competence, Trust Might not mean much to others, can come off as just buzzwords, but with this process, these values came to life. Holding conversations with candidates looking to learn more about them and their pain points Conducting interviews based on your values Conducting assessments and work sessions to see how you'd work with these people Reaffirming that I already have great people Believing that you deserve being able to grow the business Allowing the entity to grow Sitting down with intention Mindful & intentional on what you want/ the business needs Clarity on what you are hiring for & why? Being Systematic Bring life into the process - involve others Flexible on terms/needs Having a flow Discovery calls Having a process Behavioral questions to understand if people align with what the company really stands for Informed process The more thorough you are, the better the chances of bringing on the right people. Evolve Coming up with my own set of questions based on behavior I see around me Tell me about the first thing you do when you come home from a trip.. Rick's Nuggets Discovery call Values Not aspirational Team input Working session Key Takeaways that the Audience can plug into their business today! (Value): You don't know what you don't know. Bring on help to allow the business to growIf you're serious about growing your business, you have to go through this exercise You can have the best gut feeling in the world, but having a systemized approach and one you can delegate to your team will help you scale. Invest the time to get clarity on what you are looking for Be open to learning new things, including skills outside of your comfort zone. Guest Links: LinkedIn: https://www.linkedin.com/in/thepatentlady/ Company: https://kgulick.com/ LinkedIn: https://www.linkedin.com/company/innoventlaw/ Twitter: https://twitter.com/thepatentlady/ Facebook: https://www.facebook.com/thepatentlady/ Instagram: https://www.instagram.com/thepatentlawyer/ YouTube: https://www.youtube.com/innoventlaw Host Links: LinkedIn: https://www.linkedin.com/in/rick-girard-07722/ Company: https://www.stridesearch.com/ Podcast: https://www.hirepowerradio.com YouTube: https://www.youtube.com/channel/UCeEJm9RoCfu8y7AJpaxkxqQ Authored: "Healing Career Wounds" https://amzn.to/3tGbtre HireOS inquiry: rick@stridesearch.com Show Sponsor: www.stridesearch.com
A lot of founders and leaders tend to blame everyone except themselves. Time and energy are being misdirected as we try to have control over the things that we cannot control. How much can taking a radical ownership approach change your life?In this episode, Jordan talks about what proactivity means and how to be proactive as a leader, a boss, or a founder of an organization.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEBetween stimuli and response, there is always a gap and you get to choose a reaction. With stress comes a lot of different reactions. A lot of founders blame everybody else but themselves.The only thing that we have control over is ourselves.Many of us have a lot smaller circles of influence than we have circles of concern.Our circle of influence grows as we become more mature and trustworthy.We cannot influence everything around us so we have to choose which things we're going to let in. The whole idea of radical proactivity is knowing what you can change and what you cannot and spending all your time on the things that you can influence and change. It will change your life.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month's sponsor is Parker, the first card built exclusively for eCommerce. Free up cash flow and grow your business with Parker by getting net-60 terms on every transaction. Parker is currently offering a $1000 sign-up bonus for Upgrowth listeners. Go to getparker.com to chat with the team today - and make sure you mention where you came from! We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
To make a financial recovery from a period of poor performance, it's important to identify and acknowledge the problems, consider changes, and implement new strategies for your company. This turnaround will bring stability and growth in the long run.In this episode, Ivy Tran of Fathead talks about how she turned around a legacy brand, and the steps necessary to get it done.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEHomegrown systems are systems that have to be maintained by developers. It's not as dynamic as you want it to be. You have to have clean data, clear records, and correctly labeled product data. Constantly monitor. Make sure that usage is done accurately.Usability is important. Customers get frustrated easily, if they can't check out, they're gone.Cut costs where you can. See the data and track where your sales are coming from.Old-school marketing is very powerful when it comes to retention, but in 2022 it's necessary to get better at digital marketing.Recommended Tools: Builder.iohttps://www.builder.io/ Recommended Book: Born A Crime by Trevor Noahhttps://www.amazon.com/Born-Crime-Stories-African-Childhood/dp/1531865046 Today's Guest:Ivy Tran is the Chief Operating Officer of Fathead.Fathead provides individually crafted vinyl wall decals for home decorating.Connect and learn more about Ivy and Fathead here:Website: www.fathead.com LinkedIn: https://www.linkedin.com/in/ivy-tran-08237267 Email Address: Ivy@volte.co This month's sponsor is Parker, the first card built exclusively for eCommerce. Free up cash flow and grow your business with Parker by getting net-60 terms on every transaction. Parker is currently offering a $1000 sign-up bonus for Upgrowth listeners. Go to getparker.com to chat with the team today - and make sure you mention where you came from! We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
Brands are continuously seeing incredible results and starting to see all-time low customer acquisition costs in Performance Max. This is the future! In this episode, Jordan talks about some of the most important things that you need to do in your Performance Max campaigns to get the most out of it.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEThings to do in your Performance Max campaigns:Create videos for your specific avatars on YouTube.You need to have 20 different images.Separate your different product groups.Always leave URL expansion on.Have between 4 and 10 images and a video of every single one of your products on every product page.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month's sponsor is Parker, the first card built exclusively for eCommerce. Free up cash flow and grow your business with Parker by getting net-60 terms on every transaction. Parker is currently offering a $1000 sign-up bonus for Upgrowth listeners. Go to getparker.com to chat with the team today - and make sure you mention where you came from! We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
During the most difficult situations, we have to be able to look for the best path forward in our business. We need to focus on the things that are within our control and how to make them better for the long term.In this episode, Abel Samet, co-founder of Troubadour Goods, talks about what happened to his brand during the pandemic and the moves he made to have his most successful year in 2021. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODETry to stay focused on the things within your control and the ways you can improve in the long run.Referral word-of-mouth is the best form of marketing.Attribution is difficult but there are several ways that you can do it. You can understand customer interest and behavior from the way they interact with your email newsletters.If you have a customer who's obsessed with your brand and what you do, that is the best possible way that you can be introduced to more customers and scale.Recommended Tool: Klaviyohttps://www.klaviyo.com/ Recommended Audiobooks and Podcast:Ego is the Enemy by Ryan Holidayhttp://egoistheenemy.com/ https://www.amazon.com/Ego-Is-Enemy-Ryan-Holiday-audiobook/dp/B01GSIZ9EY The Obstacle is the Way by Ryan Holidayhttp://theobstacleistheway.com/ https://www.amazon.com/Obstacle-Way-Timeless-Turning-Triumph/dp/1591846358 Econ Talk Podcast with Tyler Cowenhttps://www.econtalk.org/ Today's Guest:Abel Samet is a co-founder of Troubadour Goods.Troubadour Goods specializes in minimalist bags and accessories, designed for maximum performance.Connect and learn more about Abel and Troubadour here:Website: https://www.troubadourgoods.com/ Instagram: https://www.instagram.com/troubadourgoods/ LinkedIn:https://www.linkedin.com/company/troubadour-goods https://www.linkedin.com/in/abelsamet We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
We are teetering on the brink of a recession right now. The good news is everything's going to be okay if you are a brand that highly values intrinsic brand loyalty and customer LTV.In this episode, Tejas Konduru of Via Customers talks about the valuations in the space right now. He and Jordan also discuss what is going to happen in the next year and a half.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEThe idea for Via Customers is all mobile marketing living together is the best experienceOnce you cross 10-30 Million in GMV, you will need a tool that is not a self-service type.The most demanding customer is the most rewarding customer served.The only companies that will survive the next year and a half are the companies that see a path to profitability, have a positive cash flow, and are becoming default investable.Everybody wants to invest in an enduring business that can raise money again.It is more important to have intrinsic brand loyalty and high repeat customer rates than to just play the volume and new customer acquisition game.The ones who struggle are the ones who have never taken the LTV side seriously.The number one storefront for brands won't be their website or their physical store. It will be mobile.The secret to scaling has always been hiring the right people.It comes down to the culture and the people that you bring in that morph into that culture.It's very important to have a strong finance team and an operating cadence.Valuation is everything you are going to do in the future discounted by how much risk someone sees in you.Recommended Tool: Superhumanhttps://www.superhuman.comRecommended Podcast: How I Built This with Guy Razhttps://podcasts.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297 Today's Guest:Tejas Konduru is a co-founder and the CEO of Via Customers.Via Customers is a mobile marketing platform for eCommerce brands.Connect and learn more about Tejas and Via here:Website: https://www.viacustomers.com LinkedIn: https://www.linkedin.com/in/tejas-konduru We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
Rebranding can be scary for a lot of brands. However, if done correctly, it can be a great opportunity to further grow your business and set the stage for success for years to come.In this episode, Jordan interviews Rob Fraser of Outway, formerly Endur. He talks about the rebrand they did and the thought process that led to a successful launch. He also shares his framework for thinking about brands and the important things you need to know about raising money.Listen up and learn from this episode.KEY TAKEAWAYS FROM THIS EPISODEIf done correctly, you can use a rebranding opportunity as a tailwind, not a headwind. A brand can be likened to a human being with 3 core attributes: A name, an identity, and an essence.When Outway rebranded, what changed was its name, not its essence and its identity.Raising money should be looked at as an accelerant not a way to keep yourself alive.Bring in a strategic group of investors. Strategic investors are people who share your values. If your goals are not aligned, it's generally a pathway to misery. You don't know what you don't know and the more you learn, the more you know you don't know.Bootstrapping will teach you the lessons you need to learn early on.You should listen to your guts.The more time in the game, the more you understand that patience is key.Make decisions thinking in the long term, not in the short term.Every time you level up in business, you are a beginner at a new level again.The secret to scaling is building and nurturing a world-class team.Today's Guest:Rob Fraser is the founder and CEO of Outway.Outway is a brand that provides a wide range of bold performance socks.Connect and learn more about Rob Fraser and Outway here:Website: https://www.outway.com LinkedIn: https://calinkedin.com/in/robbfraser Twitter: https://www.twitter.com/robbfraser Rob Fraser's founding story: Ep 174: From Solo Operator to Multiple 7 Figures with Rob Fraser, Founder of Endūr https://bit.ly/3rZFa5QWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
A lot of eCommerce brands are now seeing great results in Google's Performance Max but still do not exactly know how to scale it. If you don't have everything set up properly, you'll miss the opportunity to win early with the most powerful tool digital marketers have access to in 2022.In this episode, Jordan gives out some important tips for succeeding in using Google's Performance Max.Listen up and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODECompare your new customer acquisition cost on other platforms versus your new customer acquisition cost at Performance Max.Make sure that you still have your branded campaigns set up.You need to make sure that you have accurate full-funnel conversion tracking.Make sure that you're able to feed your purchase data to Google.Only have one campaign for warm and cold.Do not set a target on return on ad spend. Let the machine do what the machine wants to do.Make sure that you have all the creatives and make sure that they line up with the avatar that you are trying to go after.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month's sponsor is Rep AI. Rep is the world's first-ever AI-powered sales associate for e-commerce websites. It's a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
Performance Max is the shift eCommerce brand owners have been waiting for, and will revolutionize the way we market.In this episode, Jordan West interviews Kasim Aslam of Sol 8 about Performance Max and Google ads. He discusses how to run Performance Max campaigns and what you should and shouldn't do with these campaigns.Listen and learn in this episode.KEY TAKEAWAYS FROM THIS EPISODEGoogle knows what you are going to buy before you know you're going to buy it.Performance Max is using millions of demographic and psychographic profiling factors to understand who you are and to predict your intent.Google used to be focused on capturing purchases at the very bottom of the funnel, but now with Pmax it's more than capable of the full funnel and even pre-funnel acquisition.You can't trust Google Education. They lie.Google can identify common denominators depending very heavily upon your niche.If you are a marketer that's looking to target specific avatars and you know your avatar well, there's no level of targeting that's unavailable to you with Performance Max.Don't build multiple campaigns on Performance Max, build one campaign.For eComm, separate by product categories and replicate your asset groups by distinct audience signals.Limit superfluous URLs. The products that people click on are not the products that people buy.You want all of your product catalog in your PMax campaign separated by product categories.Make sure that you are spending enough so that you are actually getting data. Run your campaign for 6 weeks without touching it.Monitor to determine the changes that you think you want to make.People are the most important thing in an agency.Recommended Tool: Telefyhttps://www.telefy.finance Recommended Channel:Jordan Petersonhttps://www.youtube.com/c/JordanPetersonVideosToday's Guest:Kasim Aslam is the founder and CEO of Solution 8Solutions 8 is the number 1 Google Ads Agency in the US.Connect and learn more about Kasim and Solutions 8 here:Website: https://www.sol8.com Twitter: https://www.twitter.com/kasimaslam This month's sponsor is Rep AI. Rep is the world's first-ever AI-powered sales associate for e-commerce websites. It's a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
If you're looking for additional channels to take your brand, it's time to consider Amazon, where most of your customers are already shopping.In this episode, Jordan and Ganesh Krishnan from AI Hello talk about all things Amazon. Ganesh also discusses the use of AI in certain parts of your business.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEStart with the audience retargeting and then move on to the product part of the promotion.Amazon makes more money by not selling than by selling your product. Learn or hire a specialist so you can constrain your budget.You need to have consistent growth and that growth should initially be 5% at the bare minimum monthly.Algorithms do their job 100x faster with 100x accuracy, so let the algorithms do it.Humans should do human work and the AI should do the automation work.If you can't measure it, you can't improve it.Targeting your brand keywords, especially if you have never been on Amazon, is highly recommended.Targeting the competitor's audience is also very powerful.The reason why people go to Google or Facebook is different from the reason why people go to Amazon.Keep your focus on a few specific products, increase your sales, and keep on adding more variations to these products.Recommended App: AI Hello https://www.aihello.comRecommended Book: Rich Dad, Poor Dadhttps://www.amazon.com/Rich-Dad-Poor-Teach-Middle/dp/1543626610 Today's Guest:Ganesh Krishnan is the founder and director of AI Hello.AI Hello is an automated AI system that handles Amazon ads.Connect and learn more about Ganesh and AI Hello here:Website: https://www.aihello.com E-mail Address: ganesh@aihello.com This month's sponsor is Rep AI. Rep is the world's first-ever AI-powered sales associate for e-commerce websites. It's a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
Since marketing costs are getting higher and higher, now's the time to make sure to choose the right tools that give the greatest results. In this episode, Shauli Mizrahi of Rep.AI talks all about Rep and how it helps eCommerce websites with their sales.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODERep is the first AI-powered sales associate for eCommerce websites.The costs of ad spend for eComm brands are getting higher and higher and it's increasingly becoming less profitable, making it harder for merchants to survive.Rep tries to understand which customers are about to leave your website, approaches them, and starts a conversation that fits where these customers are in the sales funnel.Merchants are given a 14-day free trial and AB tests are done to see results.Rep also tries to understand what can help customers get the right product for them.Discount offering is one of the top-selling and best-performing flows that Rep has.When a customer asks for a discount, there is a good chance that they will buy at that moment.The more products a store has, the better Rep performs. Rep is a fully-managed service. You just need to provide information and the team does all the work for you.Be the best at what you do and make it happen.Recommended App: Jira https://www.atlassian.com/software/jira Yotpo https://www.yotpo.comRecommended Audiobook: Billion Dollar Whale by Bradley Hope and Tom Wrighthttps://www.amazon.com/Billion-Dollar-Whale-audiobook/dp/B07G9JJ6TB https://www.audible.com/pd/Billion-Dollar-Whale-Audiobook/1478948000 Today's Guest:Shauli Mizrahi is a co-founder and the CTO of Rep.AI.Rep.AI is an AI-powered sales associate for eCommerce websites.Connect and learn more about Rep here:Website: https://www.hellorep.ai This month's sponsor is Rep AI. Rep is the world's first-ever AI-powered sales associate for e-commerce websites. It's a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
A lot of brands have begun running ads on Tik Tok but are running into challenges when it comes to scaling. Good results are out there, you just need to learn the winning formula for a profitable TikTok ad.In this episode, Sven Muchow of Muchow Marketing talks about TikTok ads and TikTok Marketing for e-commerce brands. He shares a campaign setup and its winning ad formula.Listen and learn from this episode!KEY TAKEAWAYS FROM THIS EPISODEThe 2 big mistakes that a brand can make in a Tiktok ad are:1.) Reusing a Facebook ad for a TikTok ad; and 2.) Using organic content that had been viral on their TikTok account as a TikTok Ad.In a TikTok ad, make your audience feel like a user recommends your product to them.A TikTok ad should hook the people, give 2-3 brand benefits, and contain a call to action.Calls to action on TikTok ads shouldn't be a formal "Buy now.", but rather something more in line with how a friend might suggest something, like "Try my favorite product now."The best results come from a 20 to 35-second TikTok ad.If an ad shows creative fatigue, take the creative, change the first clip or the hook, and just re-upload it. TikTok will think that it is a whole new ad.To find the winning creative, you have to test a lot.There shouldn't be demographic targeting in the beginning.Do 5 ad sets and start with $100 a day.You can scale a lot insanely fast on TikTok.Always try to find influencers and creators. Don't be cheap on creatives.Get into the industry as fast as possible.Recommended Apps: Notion https://www.notion.soMiro https://www.miro.comRecommended Podcast: Mindset Mentor with Rob Dialhttps://www.robdial.com/podcastToday's Guest:Sven Muchow is the founder of Muchow Marketing.Muchow Marketing specializes in ads management and consulting for brands.Connect and learn more about Sven Muchow and Muchow Marketing here:Website: https://www.svenmuchow.com Linkedin: https://www.linkedin.com/in/sven-muchow This month's sponsor is Rep AI. Rep is the world's first-ever AI-powered sales associate for e-commerce websites. It's a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
Finding the right agency can have tremendous benefits for your business, and knowing how to tell the right agencies from the wrong ones will pay dividends in the future.In this episode, Aaron Zagha of Newton Baby talks about the products they provide and how their business grew. He shares how he spent a lot of money for an agency for 9 to 12 months without any results, only to have it be worthwhile in the end. He also discusses where marketing is shifting and how his brand is pivoting to stay on top.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEOftentimes, an impression is an impression, but that's not always the case and it depends on your product categories and a lot of other things.Go where the CPMs are cheapest provided that they have this user's attention to the same degree.If you track influencer marketing every way you can, you can figure out which influencers are and aren't worth it.Giving influencers individualized codes, a customized page sign-up form link, and post-purchase surveys helps track influencer performance.It's easy to write a blog post but that blog post in this day and age will do nothing for you and no one will find it unless you do it with the right SEO strategy.Your goal of SEO should not just be getting just general traffic but rather traffic that will lead to purchases.Having no fixed costs and just basing it on performance when outsourcing can help you scale more.Newton's Agency: New Standard Digitalhttps://www.newstandard.digital Recommended Tools: Helium 10 https://www.helium10.com Rockerbox https://www.rockerbox.com Recommended Podcast:Pivot https://www.podcasts.apple.com/us/podcast/pivot/id1073226719 Today's Guest:Aaron Zagha is the CMO of Newton Baby.Newton Baby provides a variety of mattresses for babies' cribs and for pets. Connect and learn more about Aaron and Newton Baby here: Website: https://www.newtonbaby.com LinkedIn: https://www.linkedin.com/in/aaronzagha This month's sponsor is Rep AI. Rep is the world's first-ever AI-powered sales associate for e-commerce websites. It's a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
We're in a different industry now but there will always be consumer demands for every product category. We just need to make some pivots to continue scaling.In this episode, Parker Burr of Feat Clothing talks about their brand's journey into flagship retail, wholesale, and all things growth-related. He shares the things that worked to build their business to its size today that are not going to work going forward.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEWe're currently in another gold rush. At the beginning of a gold rush, you've got to go out and find where the gold is. More people are still consuming more goods online every year.Build a well-rounded business with multiple streams of revenue that are symbiotic and growing each other. You can copy everything and do everything the same way but you can't replicate timing so you have to adjust to the timing.You get eyeballs by physically being in a great location.Continue focusing on having an incredible team.No big brand did it overnight.Recommended App: Slack https://www.slack.com Recommended Book: Burn Rate: Launching a Startup and Losing My Mind by Andy Dunnhttps://www.amazon.com/Burn-Rate-Launching-Startup-Losing/dp/0593238265 Today's Guest:Parker Burr is the CEO and founder of Feat Clothing.Feat Clothing provides athleisure clothing designed to maximize comfort and versatility.Connect and learn more about Parker and Feat here: Website: https://www.featclothing.com LinkedIn: https://www.linkedin.com/in/parker-burr-84886447 Taylor Offer's Tiktok and LinkedIn:https://www.tiktok.com/@tayloroffer https://www.linkedin.com/in/tayloroffer This month's sponsor is Rep AI. Rep is the world's first-ever AI-powered sales associate for e-commerce websites. It's a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
Strategy is the foundation of successful paid acquisition. Despite what's been for many brands a tough start to the year, some key winning strategies have shown great results in 2022.In this episode, Jordan goes through the wins being seen at Upgrowth Commerce right now that you should also test out with your brands.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEGather your best customers and treat them like absolute gold and have them get your message out to their audience.The Archive app automatically gathers anything that you've been tagged in and allows you to download it straight from the Archive app. (https://www.archive.com) Pair your ambassador groups programs alongside the Archive AppTikTok-like content works consistently well on different platforms.Performance Max is potentially the biggest game-changer when it comes to marketing in general.Retest old creatives that worked in the past. Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/Book quick wins appointment here: https://www.mindfulmarketing.co/quickwinsThis month's sponsor is Rep AI. Rep is the world's first-ever AI-powered sales associate for e-commerce websites. It's a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
Finding the right people to invest requires timing, the right attitude, and a lot of networking.In this episode, Laura Burget of Three Ships Beauty talks about how they raised funds, as well as what to and not to do in fundraising. She also shares how her company is getting massive customer LTV from the referrals they get from an affiliate program. Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEOftentimes, it's a little bit of luck but it's also making great impressions and just networking every chance you get.LinkedIn is a place where you can get great connections.Customers from affiliate programs are valuable and cheap to acquire.You can do both one-to-many communications and community communications through an online community.One of the main things you need to think about when you're starting to kick off a fundraising activity is timing.Look into the market to see what acquisitions are being valued.Involve your customers in the process as much as possible.Recommended App: Boomeranghttps://www.boomeranggmail.com Recommended Book: Shoe Dog by Phil Knighthttps://www.amazon.com/Shoe-Dog-Phil-Knight-audiobook/dp/B01CRJA470 Recommended Podcast:How I Built This with Guy Razhttps://podcasts.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297 Today's Guest:Laura Burget is a co-founder of Three Ships Beauty.Three Ships Beauty is a natural skin-care product company.Connect and learn more about Laura and Three Ships Beauty here: Website: https://www.threeshipsbeauty.ca Instagram: https://www.instagram.com/threeshipsbeauty Instagram: https://www.instagram.com/lauraburget We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
A lot of brands are struggling right now but using strategic marketing methods will help you get through it and see a lot of wins for your brand.In this episode, Jordan West discusses his guidelines to help you disseminate information and run a promotion effectively with a small marketing team.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEThe one who's coming up with promotional material must come up with 3 different headlines and 2 different versions of ad copy.Make sure that all your messaging is the same across all platforms.Take your ad copy, headlines, emojis you plan on using, and discount codes and put them all in one place. The more communication that you can have, the better.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/Book quick wins appointment here: https://www.mindfulmarketing.co/quickwinsThis episode we want to share about one of our partners, Clearco. Just because you're profitable doesn't mean you have money for growth - Clearco solves this.Learn more about your options and get an offer within 24 hours. By clicking the link you also get up to $1,000 off your next investment thanks to our partnership: https://clear.co/partner/upGrowth-CommerceStart here first with a simple Cash Flow Calculator to see how growth capital can impact your business: https://clear.co/partner/cashflow/upgrowth-commerce/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
When your business is scaling rapidly, you have to think of new ways to continuously scale because the same things won't work as effectively. At the same time, you have to find the right people and resources to build a bridge to your visions.In this episode, Buster Arnwine of Hair on Fire Tech talks all about what it takes to scale up your business from 1 to 10 million then to a hundred million and beyond. He discusses the shifts and changes you need to make as you take your business to a different level.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEThere are a lot of pivots you need to make if you want to take your business to the next level. You need to look at people, mindset, and execution.Your practices have to evolve because the same things won't work when your business is scaling rapidly.The best strategy, brands, and plans go nowhere without the right people.Most agencies are good, but you always have to ask the right questions to hold them accountable.Everything should be about reaching your vision and resourcing for that.Invest in things that you have to and spend on what you think is important.Today's Guest:Buster Arnwine is a co-founder, the owner, and the chief advisor of Hair on Fire Tech.Buster has a diverse background spanning multiple functions, various billion dollar brands and an array of customers across his 20 year career in the fast moving consumer goods industry. Hair on Fire Tech provides services for different business technology needs. Connect and learn more about Buster and Hair on Fire Tech here:Website: https://www.haironfiretech.com LinkedIn: https://www.linkedin.com/company/haironfire/ LinkedIn: https://www.linkedin.com/in/buster-arnwine-1402558 This episode we want to share about one of our partners, Clearco. Just because you're profitable doesn't mean you have money for growth - Clearco solves this.Learn more about your options and get an offer within 24 hours. By clicking the link you also get up to $1,000 off your next investment thanks to our partnership: https://clear.co/partner/upGrowth-CommerceStart here first with a simple Cash Flow Calculator to see how growth capital can impact your business: https://clear.co/partner/cashflow/upgrowth-commerce/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
Agencies all offer the same basic services. When you decide to partner with an agency to help you with your business, the choice will come down to a combination of your preference and their proven results.In this episode, Jordan discusses which business processes should be kept in-house and which ones should be outsourced. He also covers all the things to look out for in an Amazon agency and agencies in general. Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEDo the calculations in your head on what it will cost you to have one or two full-time employees who are good at doing some of the processes needed to succeed in eCom, and compare that to what you could potentially get at an agency. Any agency with setup fees anywhere from $7500 to $15000 is a hard no. Those with a flat fee (usually $2500 to $3500) with a percentage of sales are being incentivized to grow your business.Look for proven results.Anybody who would not tell you their pricing fairly soon in the conversation is also a no because it should be standardized. Look at the tech they are using.The relationship is super important.Every agency offers these same basic services:Listing optimization (including A+ contents)Amazon PPCHelping your products get into FBA and all of those logisticsCustomer serviceProduct developmentConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/Book quick wins appointment here: https://www.mindfulmarketing.co/quickwinsThis episode we want to share about one of our partners, Clearco. Just because you're profitable doesn't mean you have money for growth - Clearco solves this.Learn more about your options and get an offer within 24 hours. By clicking the link you also get up to $1,000 off your next investment thanks to our partnership: https://clear.co/partner/upGrowth-CommerceStart here first with a simple Cash Flow Calculator to see how growth capital can impact your business: https://clear.co/partner/cashflow/upgrowth-commerce/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
Chasing a thing that will never give you satisfaction is an endless cycle. If you are finding it hard to get to what you want, it is probably not what you truly want. It helps to take a pause and identify what will keep you moving and what you want your end goal to be. In this episode, Adi Gullia talks about goal setting, mindset, and the mental loops we get stuck in. He shares why some people are not as effective as they think they are.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEIt's all about what's going on in the mind. It's never about technique, what to do, or the best hacks and methods to follow.Rather than chasing money, it's better to orient your mind towards something that will bring a lot of satisfaction.The only reason that somebody doesn't have what they want is that they don't truly want it.The idea of being an entrepreneur comes down to identifying what it is that moves a person rather than chasing successAt the end of the day, the only thing that matters is that you get the result that you are seeking.Having a goal of keeping a certain image paralyzes a person in making the most effective decision.Change comes in when the person is honest with themselves about wanting that change to happen.It can't be stressed enough that entrepreneurs are the creators.Today's Guest:Adi Gullia is the founder and CEO of Grace & Stella.Grace & Stella is a brand of vegan, cruelty-free, self-care products.Connect and learn more about Adi here: LinkedIn: https://ca.linkedin.com/in/adityagullia Twitter: https://www.twitter.com/adityagullia E-mail Address: adityagullia@gmail.com To listen to Adi Guilla's first episode guesting with us, here's the link:Ep 229: From 10 Million to 100 Million in E-Commerce With Adi Guilla, Grace and Stellahttps://bit.ly/3y5glaBThis episode we want to share about one of our partners, Clearco. Just because you're profitable doesn't mean you have money for growth - Clearco solves this.Learn more about your options and get an offer within 24 hours. By clicking the link you also get up to $1,000 off your next investment thanks to our partnership: https://clear.co/partner/upGrowth-CommerceStart here first with a simple Cash Flow Calculator to see how growth capital can impact your business: https://clear.co/partner/cashflow/upgrowth-commerce/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
The customers in your VIP groups already trust and love your brand. They talk back and forth about your products. It may be a great time to take them to the next level-- an ambassador program.In this episode, Jordan talks about how to set up an ambassador program, the best way to launch it, and what service can go about helping you set this up.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEAn ambassador program is the next level to take your best customers from your VIP group to.Try to start the program without giving customers cash. You can give them special discounts instead.House your ambassadors in a community using software or an app instead of just using email blasts.You can team up with other brands to do giveaways of their products.Make your ambassadors feel special.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
Expanding into Europe can open up massive revenue but you've got to be prepared to invest your resources. Taking on risk is only part of the winning formula, it's also important to be guided by the right people with the right principles.In this episode, Jordan interviews Andy Hooper, the CEO of Global E-commerce Experts. He discusses the key steps you need to take to expand into Europe and increase your revenue exponentially.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEEach country has its own leading marketplace.The key steps you need to take to expand into Europe successfully:1. Do market research.2. Know business and product compliance.3. Find the right marketplace.4. Have your logistics sorted.5. Promote your product.6. Build a website.7. Grow into retail and exit the business.Know what your product is and the best strategy to deliver that.Consider launching in the UK, Germany, and Netherlands.It is important to take risks and know the necessary systems and processes.Recommended App: Trellohttps://www.trello.com Recommended Books:Measure What Matters by John Doerrhttps://www.whatmatters.com PT Barnum: America's Greatest Showman by Philip B. Kunhardt IIIhttps://www.amazon.com/P-T-Barnum-Americas-Greatest/dp/0679435743 Today's Guest:Andy Hooper is the CEO of Global E-commerce Experts.Global E-commerce Experts is an international consultancy that provides a complete e-commerce management solution for those wishing to trade in Europe.Connect and learn more about Andy and GEE here:LinkedIn: https://uk.linkedin.com/in/andyghooper Website: https://globale-commerceexperts.com YouTube: https://www.youtube.com/channel/UCN2MLaT121Quux1jOVAJ_jQ We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
Is Shopify Audiences the solution to IOS 14.5? Can they help decrease conversion costs while enhancing top-of-the-funnel targeting? In this episode, Jordan talks all about Shopify Audiences and how they can be a game-changer for your business. He also discusses which businesses they'll work for and who can access this new feature.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEShopify AudiencesClaim: Shopify Audiences will improve all of your prospecting and top-of-funnel audiences.Set-up: Using aggregated conversion data around which people bought a certain merchant's product, taking into account all opted-in merchants on Shopify to create a custom audience for a given merchant's product.If you have a product that doesn't have direct competition, Shopify Audiences isn't going to work for you. If you are selling something that other people are selling, this will work for you.Shopify Audiences will be an essential part of the go-forward campaign to combat this cookieless world.You have to try Shopify Audiences multiple times.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
More and more people are getting into NFTs because of their many benefits and we're barely scratching the surface of what's possible. So how do you get started in this space?In this episode, Jordan talks with Tracy Greenan of Aurelia + Icarus all about NFTs. She shares some tips for everyone who wants to enter the metaverse and start with NFTs.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEThere is sustainability and environmental benefit to NFTs. You can create and explore different styles without so much waste.There's no shipping involved when you're selling NFTs so you can have your business anywhere in the world.NFTs give customers who cannot afford your brand the opportunity to own a bit of it.You can start selling on digital platforms where there's already a customer base who understand the benefits and value of NFTs until it becomes more understandable for others.What's great about having a digital wallet is that you can see the NFTs in people's wallets and see how you can connect your products with their collections.Join different events to look for collaborations.Go to LinkedIn to network with a lot of metaverse communities there.Make sure that you're authentic to your brand and your customers.Think about how you are going to position yourself in the metaverse.Think about your brand identity.Always innovate, stay ahead of the game, and collaborate with as many people as possible.Recommended Books: The Women's Guide to Successful Investing by Nancy Tanglerhttps://www.amazon.com/Womens-Guide-Successful-Investing-Achieving-ebook/dp/B00O2AC85Y The NFT Handbook: How to Create, Sell, and Buy Non-Fungible Tokens by Matt Fortnow and QuHarrison Terryhttps://www.amazon.com/NFT-Handbook-Create-Non-Fungible-Tokens/dp/111983838X Deep Tech: Demystifying the Breakthrough Technologies that will Revolutionize Everything by Eric Redmondhttps://www.amazon.com/Deep-Tech-Demystifying-Breakthrough-Revolutionize/dp/1544518951 Today's Guest:Tracy Greenan is the founder and CEO of Aurelia + Icarus.Aurelia + Icarus is a fine jewelry house offering physical and digital wearable NFT jewelries for real life and the metaverse.Connect and learn more about Tracy and Aurelia + Icarus here:Website: https://www.shoptheai.com LinkedIn: https://www.linkedin.com/in/tracygreenan This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.trytriplewhale.com and use our promo code listed there for 15% off today.***Find our upGrowth PROMO CODE here: https://www.trytriplewhale.comWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
It is often difficult to take a step back and see if what you are currently doing for your business is actually working. In this episode, Jordan talks about how to audit your e-commerce business, particularly your Facebook advertising. He shares what's done at Upgrowth Commerce and how they help people get a third-party perspective on what's going on in their business. Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEGuidelines to audit your business advertising:Does your funnel include relevant ads?Does your funnel include a retargeting campaign for cross-selling to purchasers?Have you clarified what's unique about your products and offer? Tools you can use: Lifetimely or Triple WhaleDoes the ad copy call out your audience?Does the ad copy identify a pain point and does it offer the solution?Are your images optimized for all placements?Are you testing images and videos?Are you using the unicorn system?Is there enough variety in your audience targeting?KPIs to look at:PurchasesAverage order valueAverage cost per acquisitionReturn on ad spend Customer LTVCost per acquisition for a new customerConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsThis month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.trytriplewhale.com and use our promo code listed there for 15% off today.***Find our upGrowth PROMO CODE here: https://www.trytriplewhale.comWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
It's important to be consistent with growing awareness and get your brand out to your consumers. But what if you can't advertise through conventional means?In this episode, Travis Ferguson of Lead and Arrow Media talks about what brands should do to grow when they are being handcuffed and unable to advertise on major platforms.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEContinue to be consistent with what you're doing on social media. Capturing e-mailsKeeping your website e-commerce and mobile-friendlyCapturing all these into one platformCycle through different platforms and marketing programs.It is important to send email reminders and automate these reminders to go out efficiently.In starting and keeping a brand it's important to do research, react, and respond.The lifeblood of every brand is the new products and services you are offering and how you get those out to your consumer.Recommended Tool: LinkedIn https://www.linkedin.com Recommended Audiobook: The Four Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruizhttps://www.miguelruiz.com/the-four-agreements Today's Guest:Travis Ferguson is the CEO of Lead and Arrow MediaLead and Arrow Media is a management consulting group that provides branding strategies services.Connect and learn more about Travis and Lead and Arrow Media here:Website: https://www.leadandarrow.com LinkedIn: https://www.linkedin.com/in/travisfergusontsr Instagram: https://www.instagram.com/leadarrowmedia Facebook: https://www.facebook.com/leadandarrowmedia E-mail Address: travis@leadandarrow.comThis month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.trytriplewhale.com and use our promo code listed there for 15% off today.***Find our upGrowth PROMO CODE here: https://www.trytriplewhale.comWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
Customer reviews are important in building trust for your brand. You can even take advantage of bad reviews to let customers see how you respond to them.In this episode, Jordan gives some quick tips on how and why to add your review feed to your Google Shopping campaigns.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEYou have to use a third-party app that will aggregate all of your reviews and be able to bring them over to the Google Merchant Center which will then link to your Google Ad.(To register for the program: Go to Google Merchant Center > Growth > Manage your programs > Customer reviews)Have all of your reviews come through even if they're bad so that people can see how you respond. Run Google Shopping promotions.[Google Merchant Center > Marketing Tab > Create a promotion (Name your promotion without much details.)]Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsThis month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.trytriplewhale.com and use our promo code listed there for 15% off today.***Find our upGrowth PROMO CODE here: https://www.trytriplewhale.comWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
Facing a lot of changes in your e-commerce journey is inevitable but it's always important to continue to find innovative strategies that drive growth in your business. In this episode, Meng Li, formerly from Native and the founder of Huhu, talks about the different growth levers that they used pre and post-IOS 14.5. She also shares her start-up brand and a ton of actionable tips for business owners.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEThe three biggest action items that drove Native's growth:1.) Launching into new categories 2.) Scaling out quickly into other marketing channels3.) Launching into retailIt's proof of legitimacy if a big retailer puts your products on their shelf.Performance marketing is measured through both an acquisition cost standpoint and cost per acquisition, while Brand Marketing is more on impressions and reach.Figure out if you're putting your time and effort into the right places.Decide on what you should do yourself internally and what you should hand off and work with someone else on.Building an audience from zero is hard. You have to continue to hustle and find people. Build out your team thoughtfully and properly. Be clear on what they will be doing and give them autonomy and empower them to make decisions. You have to move quickly, especially in the DTC space. Recommended Tool: Notionhttps://www.notion.so Recommended Podcast: The Fluently Forward Podcasthttps://www.fluentlyforward.com/podcast Today's Guest:Meng Li is the former VP of Marketing at Native and the founder of Huhu.Native provides personal care products from naturally derived and cruelty-free ingredients.Huhu is a brand of functional and well-designed gender-neutral diaper bag backpack. Connect and learn more about Meng Li and Huhu here:Website: https://www.meethuhu.com LinkedIn: https://www.linkedin.com/in/mengli2 Twitter: https://www.twitter.com/hellothisismeng This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.trytriplewhale.com and use our promo code listed there for 15% off today.***Find our upGrowth PROMO CODE here: https://www.trytriplewhale.comWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
Having an innovative product is an advantage but having a plan and putting time and effort into executing it is what will make your brand scale.In this episode, Alan Klosowiak of Klos Guitars shares their innovative products and how their brand grew from mainly a DTC brand in 2015 into other sales channels that helped to explode their brand. Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEWe are moving into an era where people are okay with buying everything online. With good customer service and a good customer experience, you can solve a lot of those customer hesitations and make them more comfortable buying your product.When you have an innovative product and nothing to lose as a new brand, utilizing the tools that other companies are not using is an easy way to get a lot of traction.2021 was a year of sales channel diversification. In 2022, being in more stores is going to improve both store sales and e-commerce sales because you have a more positive feedback loop from both of these channels.You may have been DTC first, but you are a brand getting out there trying to grow in whatever way you can.It's not about raw intelligence, creativity, or something unattainable, it is about having a plan and putting in a lot of time to execute it.Recommended Tool: Pipe Drivehttps://www.pipedrive.com Recommended Podcast: How I Built This with Guy Razhttps://www.guyraz.com/#podcasts Today's Guest:Adam Klosowiak is a co-founder and the CEO of Klos Guitars.Klos Guitars designs and manufactures durable and great-sounding carbon fiber instruments.Connect and learn more about Adam and Klos Guitars here:Website: https://www.klosguitars.com E-mail Address: adam@klosguitars.comThis month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.trytriplewhale.com and use our promo code listed there for 15% off today.***Find our upGrowth PROMO CODE here: https://www.trytriplewhale.comWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
Aside from having a product that people would want to share, it is also important to know that working with affiliates and influencers is about building good relationships. In this episode, Eric Sterling, CEO of Brio Product Group, shares his company's strategy for successfully working with influencers and affiliates. Learn how to identify them, where they are, and what to give them. Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEThere's always room for improvement with product categories.It's easy to hear a strategy but try and understand how that's going to work for your brand because each brand and company is so different.To test if affiliate or influencer marketing will work for your product, you can give someone your product and if you get positive feedback from them, it will probably work for influencer and affiliate marketing.Trust is the highest form of currency when it comes to influencer partnerships.Outreaching with influencers must be personalized. You've got to have a reason for connecting with them and show them how they are going to benefit from the relationship. You have to give influencers some direction regarding talking points and explain your brand and brand values. Give yourself as many chances as you possibly can.Recommended Tool: Enquire Labshttps://www.enquirelabs.com Recommended Book: Mindset by Carol Dweckhttps://www.amazon.com/Mindset-Phychology-Carol-S-Dweck/dp/0345472322 Today's Guest:Eric Steckling is the CEO of Brio Product GroupBrio Product Group creates personal care products for health and wellness.Connect and learn more about Eric and Brio Product Group here:Website: https://www.briopg.com E-mail Address: eric@briopg.comThis month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.trytriplewhale.com and use our promo code listed there for 15% off today.***Find our upGrowth PROMO CODE here: https://www.trytriplewhale.comWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
A lot of e-commerce brands are struggling right now, but e-commerce is going to be back better than ever. Right now, we need to start thinking outside the box.In this episode, Jordan shares a revolutionary idea of marrying retail and e-commerce together and an idea for how to execute it.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEA retail shopping experience allows customers to ask questions that you may take for granted.A lot of times, people just need that little push to know if they are making the right decision to buy a product.Have a navigation tab on your website where people can book a 10-15 minute shopping experience with one employee in your retail location. Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsThis month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.trytriplewhale.com and use our promo code listed there for 15% off today.***Find our upGrowth PROMO CODE here: https://www.trytriplewhale.comWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
Triple Whale has a powerful analytics platform that accurately pinpoints your ad spend across networks. It is simple, smart, efficient, and effective.In this episode, Jordan interviews Rabah Rahil, CMO of Triple Whale. He talks about how they started Triple Whale and its important features that will help you make the right decisions with your business.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEEverybody has access to the same weapons, it's the implementation and the representation that are the differentiators. Triple Whale's dashboard is simple, customizable, and has everything in one place.No matter where you're at on your marketing journey, you're going to be able to unlock value in Triple Whale.Triple Whale's dashboard is on mobile and easy to use.Triple Whale takes Facebook assets' unique identifiers and aggregates all the metrics on it. You can sort them and see what's performing best by metric.The secrets to scaling in this era are community, foundational economics, and being able to diversify your spending on different channels.Recommended Tools: Notionhttps://www.notion.so Akiflowhttps://ww.akiflow.com Asanahttps://www.asana.com Recommended Podcast: All In Podcasthttps://www.allinpodcast.co Recommended Books:Project Hail Mary by Andy Weirhttps://www.andyweirauthor.com/books/project-hail-mary-hc/project-hail-mary-el Shoe Dog by Phil Knighthttps://www.simonandschuster.com/books/Shoe-Dog/Phil-Knight/9781501135927 Today's Guest:Rabah Rahil is the Chief Marketing Officer of Triple WhaleTriple Whale is an attribution platform and an eCommerce operating system. Connect and learn more about Rabah and Triple Whale here:Website: https://www.trytriplewhale.com Youtube: https://www.youtube.com/c/triplewhale Twitter: https://www.twitter.com/trytriplewhale This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://triplewhale.grsm.io/upgrowth and use our promo code listed there for 15% off today.***Find our upGrowth PROMO CODE here: https://triplewhale.grsm.io/upgrowth We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
Having a shortlist of subscribers who are actually interacting with and reading your emails is much better for your reputation as a sender and as a brand.In this episode, Jordan gives you some quick email tips specifically on Klaviyo to get the most out of your email list and email marketing.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEClean up your list. Make sure that unengaged people on your list go to completely different segments after a specific amount of time depending on your business life cycle (90-120 days). Run them through a re-engagement series and give them a chance to unsubscribe.When they re-engage, have a trigger that sends them back to your regular list.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
Having a killer product makes you stand out; Being passionate about it and having a passionate community will make it even more scalable.In this episode, Jared and Lisa Madsen of Madsen Cycles share their journey on successfully selling a very high-ticket product and what it takes to go beyond customers' sticker shock.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEBloggers and influencers get excited to feature unique products.Showcasing a product and your customers' stories and lifestyles online helps with marketing your products.Customers go through sticker shock on their own while they are doing their research, but having personal contact with a customer can make your product stand out more.Having a killer product of your own, being passionate about it, and having a great story to share will continue to work long term.Being passionate, having a community that is as passionate about your product as you are, and having constant communication with them can be a great help.Recommended Tool: Klaviyohttps://www.klaviyo.com Recommended Podcast: Dare to Lead with Brené Brownhttps://www.brenebrown.com/podcasts Recommended Book: Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements by Geno Church, et.alhttps://www.amazon.com/brains-on-fire-igniting-sustainable-movements/dp/B006PPFPWC Today's Guest:Jared and Lisa Madsen are presidents and owners of Madsen Cycles.Madsen Cycles offers fun and unique bucket bikes for the family.Connect and learn more about Jared, Lisa, and Madsen Cycles here:Website: https://www.madsencycles.com Instagram: https://www.instagram.com/madsencycles Facebook: https://www.facebook.com/madsencycles Twitter: https://www.twitter.com/madsencycles TikTok: https://www.tiktok.com/@madsencycles We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
Custom products are the future. People will be looking for products that are made to fit them perfectly, but how are custom products scaled in this day and age?In this episode, Jordan sits down with Niklas Hedegaard of THEMAGIC5 and talks about how their company is scaling massively and the investments that they're getting. Listen in and have an idea of what it looks like to take on investors and have beneficial relationships with them.Enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODECustom products are the future.To keep the customized product's cost low, 95% of it could be standardized and 5% could be customized.Paid media is still working for eCommerce in 2022.Relationships differ from investor to investor. They all have specific capabilities and things that they want to do to help companies. If you are doing the right things and you have built up a team that trusts you, having investors doesn't feel like you have a horrible boss but feels like they are there to assist you.Have people who are huge in the space and have massive influence work with you.Understand the metrics, attributions, and where you should and shouldn't put your money.Try not to micromanage. Test everything and see what works.Recommended Tool: Triple Whalehttps://www.triplewhale.com Recommended Podcast: Lex Fridmanhttps://www.lexfridman.com/podcast/ Today's Guest:Niklas Hedegaard is one of the founders of THEMAGIC5.THEMAGIC5 provides customized swimming goggles for every individual.Connect and learn more about Niklas and THEMAGIC5 here:Website: https://www.themagic5.com Linkedin:https://www.linkedin.com/company/themagic5 https://dk.linkedin.com/in/niklas-hedegaard-67554798 This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our promo code listed there for 15% off today.***Find our upGrowth PROMO CODE here: trytriplewhale.com/upgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
If you are a good marketer and not that technical, Performance Max is going to be the best thing that ever happened to you. In this episode, Jordan talks about Google's Performance Max and how it is an absolute game-changer in the advertising world for eCommerce brands. You will get some actionable tips on how to best use this strategy.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEPerformance Max is an absolute game-changer and the future of advertising.Performance Max separates strategic marketers from tacticians.In Performance Max campaigns, you'll get five headlines, five descriptions, and the ability to put in 15 images and videos. You can put in any video that is on YouTube even without access to the page.If you do not use the 5 videos allotment, Google will make videos for you which is not recommended. You can upload your customer list and select the option that you don't want to target your existing customers. Customers now need about 500 touchpoints.Google knows so much about people because of its data points.Create an asset group and tie it to an audience group.You can also create custom audiences in the background of people who have search intent for certain search terms.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use promo code Upgrowth for 15% off today.***PROMO CODE: upgrowth15trytriplewhale.com/upgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
No matter what stage you are in your business, never stop taking care of your customers and giving them a great experience.In this episode, John Merris, CEO of Solo Brands, shares their company's journey that started in 2018 with 6 employees and is now close to 600 employees. Listen as he shares his great advice for entrepreneurs in running a business.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODELeadership teams should be servant leaders and must not boss around brands to tell them what to do.It's the brand's responsibility to get the job done and deliver results.Foster a culture where your team is not afraid to ask for help.Always focus on giving great customer experiences.You have to believe that short-term losses generate long-term returns.Make sure that being public doesn't change how you operate your business.Speed to failure; you'll learn faster. Speed into product development; you'll launch faster. The faster you move, the more you accomplish.When you move fast, it's not that you fail faster- It's that you succeed faster at learning what didn't work and can now figure out what does work. Recommended Book: The Heart of Business by Hubert Jolyhttps://www.hubertjoly.org/book/ Today's Guest:John Merris is the CEO and Director of Solo Brands.Solo Brands is a collection of distinctive, adventurous lifestyle brands.Connect and learn more about John Merris and Solo Brands here:Website: https://www.solobrands.com Linkedin: https://www.linkedin.com/in/johnmerris E-mail Address: john@solobrands.com This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use promo code Upgrowth for 15% off today.***PROMO CODE: Upgrowthtrytriplewhale.com/upgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
Gathering and analyzing data helps to determine the next steps you have to take in your business, but this data won't matter if you forget your reasons and objectives for your brand.In this episode, Jordan talks to Prabal Chaudhri, President and Founder of Brave Good Kind, about the balance between performance marketing and long-term marketing. He shares the different metrics he uses and his experience with CPGs. Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEBuilding a brand is an art and a science. While the data and decision points are important, you also have to know your objectives.Building a brand is a long-term game. You need to have patience.Media always has a lag effect, what you do today might not get results tomorrow but they may come later down the line because it just takes time. Tiktok is a great tool for awareness especially if you have good content.You always have to have a long-term view and always think about your reason.Make sure that you have the right resources dedicated to making sure that you can meet the demands.While you are working for today, you also have to continue to work towards the future.Recommended Tool: LinkedInhttps://www.linkedin.com Recommended Podcast: How I Built This by Guy Razhttps://www.guyraz.com/howibuitthisbook Today's Guest:Prabal Chaudhri is the president and founder of Brave Good Kind.Brave Good Kind provides a healthy selection of snacks made from clean ingredients.Connect and learn more about Prabal and Brave Good Kind here:Website: https://www.bravegoodkind.com or https://www.chickenbites.com Instagram: https://www.instagram.com/bravegoodkind Facebook: https://www.facebook.com/bravegoodkind Tiktok: https://www.tiktok.com/@bravegoodkind This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use promo code Upgrowth for 15% off today.***PROMO CODEUpgrowthtrytriplewhale.com/upgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
What makes things go viral? What are the elements that make people want to share your content?In this episode, Jordan walks us through the six elements that make things go viral, based on advice from the book “Contagious” by Jonah Berger. Jordan goes on to share how these principles became a game-changer in managing his marketing team.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODE6 Elements that Make Things Go Viral:1. Social Currencies Social Currencies are the trends that are happening in the reader's or listener's environment. It's less about the trend itself. It's more about the idea that a person's social status is dependent on the information that they have. 2. TriggersA trigger is a word, a phrase, or an image that is associated with a message. Anything that reminds your audience of your product or brand is a trigger. 3. Emotion People share things that they care about.Avoid sad or negative things.4. Public"Built to show, built to grow."Public events and news fare better than just promotional content. Create content that your audience would want to proudly share.5. Practical Value Apart from being in the know, people also want to be helpful with the information that they share. Consider the information your audience might be looking for.6. Great story-telling is the key to great content marketing. Information is absorbed best when it is incorporated into a story.Book Source:Contagious: Why Things Catch On by Jonah Bergerhttps://www.jonahberger.com/books/contagiousBook quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use promo code Upgrowth for 15% off today.***PROMO CODEUpgrowthtrytriplewhale.com/upgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
Marketing psychology never changes, people and technology do. You have to try different things to see what works. When you find it, go with it.In this episode, Jordan interviews Brock Mammoser, Founder of Frost Buddy. He shares how he was able to scale his business into 8-figures. He also discusses some of his videos that went viral and a breakdown of what elements contributed to that virality.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEIn 2022 video creatives are the biggest driver of sales.Showing so many details about your product ruins the curiosity and the content's ability to get more engagement.End your video by telling people what to do. Marketing psychology has not changed ever.6 Ways that Things Go Viral: Social Currency, Trigger, Emotion, Public, Practical Value, and StoryThe beauty of Tiktok is that your fans provide you with content ideas to make.Test everything, something will work.Be organic and authentic on Tiktok. That is what people want.Recommended Apps: Slackhttps://www.slack.comMondayhttps://www.monday.com Recommended Podcast: Real AF by Andy Frisellahttps://www.andyfrisella.com/blogs/realaf-podcast Today's Guest:Brock Mammoser is the founder of Frost Buddy.Frost Buddy manufactures universal 5 in 1 insulated can coolers.Connect and learn more about Brock and Frost Buddy here:Website: https://www.frostbuddy.com Instagram:https://www.instagram.com/frost_buddy_usa https://www.instagram.com/brock_mammoser Tiktok: https://www.tiktok.com/@frostbuddy Linkedin: https://www.linkedin.com/in/brockmammoser Twitter: https://www.twitter.com/bmmammoser This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use promo code Upgrowth for 15% off today.***PROMO CODEUpgrowthtrytriplewhale.com/upgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
TikTok is a new way to reach people and engage with them, but nothing is changing in our marketing objectives. People on the platform crave good content, and we, as marketers need to deliver.In this episode, Jordan shares the anatomy of the perfect TikTok ad and post. He cites the best practices in creating videos on TikTok. Listen and learn more on this episode! KEY TAKEAWAYS FROM THIS EPISODEBest Practices in Creating Videos on TikTok:Prioritize vertical videos. Take up the entire screen.Video length should depend on what kind of industry you are in. Split testing what's effective is important.Start with an impactful visual. People swipe quickly if something looks like an ad and is not relevant to them. Center all the important elements. TikTok wants you to keep everything right in the middle.Add background music. Make it something that somebody wants to watch and make it make sense for the type of video.Don't forget captions. Include a compelling call-to-action in the video itself. Try to sell the next step.Your UTM game needs to be strong.Tik Tok videos should be 1080x1920 in pixels or 9:16 aspect ratio.Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use promo code Upgrowth for 15% off today.***PROMO CODEUpgrowthtrytriplewhale.com/upgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
Are you one of the many who got frustrated with their organic and paid Pinterest efforts in the past? With a lot of patience and an effective strategy, some have found great success on Pinterest. In this episode, Lindsay Shearer of Pins 4 Profit talks about the Pinterest ad platform. She shares what kinds of creatives work and where to start on this platform.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEPinterest is recommended for eCommerce if you've already tested your funnels and you know your cost per acquisition, order value, profitable price points, and your KPIs. The best types of brands that are working on Pinterest are eComm brands related to beauty, hair care, fitness, wellness, home decor, mom & baby brands, and nutritional supplements. During holidays, gift items for men are also working on Pinterest.Start with your best-sellers to confirm that the audiences convert.You can also target keywords like you would do for PPC in Google ads. When looking for the best audiences create a bunch of different creatives.Make sure you have a business account set up aside from your account so you can run ads.Any type of change in your site can affect the Pinterest pixel.You can use influencer marketing to get to people in dedicated communities and share a lot more content faster, with a lot more data.The kind of creatives that work depends on the country that you are in.Idea Pins get a lot of traction fast. The most important thing to know about Pinterest is you have to have an exorbitant amount of patience.The average buying time on Pinterest is 20 days.The faster you can implement testing, the better success you'll have.Recommended App:PopupCanvahttps://www.canva.comRecommended Podcast: Controlling Our Messy Mind with Dr. Caroline Leafhttps://lewishowes.com/podcast/master-your-mind-detox-your-brain-ow-your-identity-with-dr-caroline-leafToday's Guest:Lindsay Shearer is a Digital Marketing, Pinterest, and SEO Strategist at Pins 4 Profit.Pins 4 Profit helps clients run large-scale Pinterest ads.Connect and learn more about Lindsay and Pins 4 Profit here:Website: https://pins4profit.comhttps://www.lindsayshearer.comInstagram:https://www.instagram.com/lindsaybshearerTwitter:https://www.twitter.com/lindsaybshearerThis month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use promo code Upgrowth for 15% off today.***PROMO CODEUpgrowthtrytriplewhale.com/upgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
Sometimes it's better not to know everything as you start your business. As long as you learn from your mistakes and make things better, your brand will continuously grow.In this episode, Kenny Haisfield of Kenny Flowers talks about how they started and how they grew into a substantial brand. He shares what the pandemic was like for them and what marketing is working in 2022.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODELevel up your brand by expanding your product offerings.An entrepreneur who wants to start something can draft up a business plan and a to-do list, but sometimes it is better not to know everything and just learn as you go on in the business.Know more about your customers, listen to them, and think about how you can make your marketing and products better.Have a spread of where you are getting your supplies so you are not greatly affected if something happens in one of the suppliers.Stay as authentic to yourself as you can. Be a brand that people can connect with.Recommended Podcast: How I Built This with Guy Razhttps://podcasts.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297Recommended Audiobook: Greenlights by Matthew McConaugheyhttps://greenlights.comToday's Guest:Kenny Haisfield is the founder of Kenny Flowers.Kenny Flowers is a modern resort-wear brand for men and women.Connect and learn more about Kenny and Kenny Flowers here:Website: https://www.kennyflowers.comInstagram: https://www.instagram.com/kennyflowers_Instagram: https://www.instagram.com/kennyhaisfieldWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
The way you sell in one country is completely different from the way you sell in another. It's important to create different stores that behave independently to cater to these differences. In this episode, Jordan talks with the CEO and Co-founder of Popup, Matteo Grassi, about what eCommerce is looking like in 2022, the things that are and are not working, and how to launch a brand in different countries. Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEIn cross-border commerce, it is recommended to have separate and localized stores.If a country doesn't have a strong middle class, you should target iPhone users or people with newer models of smartphones, as these are products that they have to spend a decent amount of money on.Customers want a substantial amount of information on a landing page.Popup is created in a way where you can have multiple popup stores under one brand and every popup store behaves independently.You can use popup stores to test different things. In scaling a brand, use a multi-channel marketing strategy.If you are starting a brand, try to build a community.Today's Guest:Matteo Grassi is a co-founder and the CEO of Popup. Popup is an eCommerce platform that enables merchants to build and control customer journeys while managing multiple popup stores from one admin.Connect and learn more about Matteo here:LinkedIn: https://ie.linkedin.com/in/matteowastakenWebsite: https://www.popup.storeWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
Starting a business with limited capital requires a lot of research, creativity, and thinking everything through to make the most out of your resources.In this episode, Jordan West interviews Vivek Agarwal, Founder of Ookioh, about bootstrapping a business from the ground up. He also shares how his business found success despite $0 being spent on marketing.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEUnit economics is knowing how much profit you make when you sell one unit of your product. It's a loss if you are burning money by just acquiring customers and not actually profiting.When you are bootstrapping, you have to think everything through and be creative.You have to have a sense of what the costs are when bootstrapping for the first couple of years. People are not focusing on profit, that's why they don't spend as they should.At the end of the day, the goal is to make money.Do a lot of research for your business.Recommended App: Slackhttps://www.slack.comRecommended Podcast: Bloomberg Podcastshttps://www.bloomberg.com/podcastsToday's Guest:Vivek Agarwal is the founder of Ookioh. Ookioh is a brand of modern and fun women's swimwear.Connect and learn more about Vivek and Ookioh here:LinkedIn: https://www.linkedin.com/in/vivagarwalsE-mail Address: vivek@llenroc.comWebsite: https://www.ookioh.comInstagram: https://www.instagram.com/ookiohWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
There are moments in our lives that leave us feeling as if the rug got pulled out from underneath our feet; like we were thrown a fast curveball.What we do next in these difficult, challenging and unexpected moments determines how we move through it and what we receive from it.In this episode I share:*the recent curveball I am dealing with in my life*the three different ways we can choose to see a situation*how to coming to a place of acceptance helps us process life's challenges*the kinds of questions to ask yourself when dealing with a curveball*how a curveball (challenge, obstacle, adversity) can help you growIf you're going through a difficult situation or a difficult season of your life, you'll want to tune in. If you'd like to receive some guidance on how to process what you're going through, set up a FREE 45 minute Guided Personal Strategy (GPS) session with me at the link below:https://calendly.com/jeanettemeliancoaching/45-minute-gps-session
TikTok is the fastest growing social media platform, and its ads platform is beginning to compete with all the other major contenders. To succeed in the world of paid ads in 2022, it's essential to begin experimenting with Tik Tok.In this episode, Jordan West shares why TikTok ads are working in 2022 and will continue to work even better in the future. He discusses how to run these ads and why you should be testing on TikTok.Listen and learn more on this episode! KEY TAKEAWAYS FROM THIS EPISODEOver 55% of people on TikTok are over 35 years old, who have the money to spend and these are the people that you want to be targeting.You can now tell an entire story in one of your TikTok ads.In the past, the first 5 seconds of your ads needed to be captivating. Now it should be the first 1-2 seconds.Get on to TikTok, start following other brands that are making a dent in the space, figure out what they are doing, and try out some of the ideas and trends.TikTok recommends putting 5 ads in your ad sets.User-generated content (UGC) almost always does better as ads than the content you make as a brand.Make sure that whoever gets on camera knows what they have to do.Content matters so much on these platforms.Your return on ad spend (ROAS) is understandably not going to be amazing at first. You have to warm up your audiences and see what kind of videos are working through Tik Toks analytics.Make sure to choose the correct objective.Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
Internet Marketing: Insider Tips and Advice for Online Marketing
In this episode we're joined by ROI Swift CEO & Co-Founder, Carolyn Lowe. Carolyn recently released the book, 'Business Growth Do's and Absolute Don'ts: Applied Wisdom from My Work with Dell, Costco, Amazon, and Multiple Start-ups'. We take the key themes from the book and apply them to growing Amazon based businesses.In this episode, you'll learn:The pros and cons for agency marketers in helping emerging brands to growIf it's possible to build a brand on Amazon?The marketing features of Amazon that you can't get anywhere elseCarolyn's tips for enhancing product listing pagesThe importance of creating product videos for AmazonHow to avoid being suspended for review manipulationHow Amazon's 'Subscribe & Save' subscriptions impact your customer retentionReferenced on this episode:https://sku.is/https://www.techstars.com/https://www.capitalfactory.com/Carolyn's book, 'Business Growth Do's and Absolute Don'ts' on Amazon UK: https://amzn.to/2ZUKmyR and Amazon US: https://amzn.to/2Yc1NdrCONNECT WITH CAROLYN:https://roiswift.com/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com See acast.com/privacy for privacy and opt-out information.
In this latest episode of the podcast, we talk to Brett White, founder of Be Leaders and author of Shift Happens – 10 Effective Thinking Skills and The Lacuna Effect. He is accredited in Life Coaching, Thought Dynamics and Organisational Leadership, having worked with over 50 organisations and 350 leaders and influencers. We are glad to have him with us to talk about team engagement and why this is important for your business. Here are some key takeaways from this interview:1.What is employee engagement? Employee engagement is, simply put, team members and the leadership in the organisation's love for what they do, enjoying who they do it with, and doing it well. It seems simple but if those things aren't happening in your team, there's limited chance in doing their job effectively and successfully. It is important that team engagement isn't just an add-on and an afterthought in your business, but it comes from within and becomes part of who you are and who your organisation is.2.Employee engagement at an all time lowBrett talked about statistics out in the latest Gallup research that the employee engagement in Australia is currently at an all-time low of 20%-- which means only 20% of the team are actively engaged or fully engaged, while some are partially engaged and worse, disengaged. This data has an impact to your business and should be assessed in your own organisation. 3.Develop a culture of communicationA connection with people that you're working with builds trust in the organisation. Once this is established, you will be assured that your people are going to help you and are doing their jobs for the right reasons, which also links to contribution. What is the purpose of the organisation? You're not just out there doing things for a dollar then why are we here and what problems are we solving?4.Create a culture of appreciationIn our conversation, we also touched on appreciation, a really important topic which centres on being valued, heard and acknowledged. Build this culture within your organisation and it will help in your relationships with your employees. 5.Employees want the opportunity to growIf you want to grow, you want to be a part of an organisation that you believe gives you that opportunity to grow. Otherwise, you're going to be stagnant and eventually you're not going to be the best version of you. All these factors in employee engagement boils down to strong leadership and leaders that believe that these are important. To know more and if you are interested in Brett's work, visit the Be Leaders website www.beleaders.com.au or email him at brett@beleaders.com.au Have any questions for us? Reach Warwick Jackson through wjackson@foxgroup.com.au or follow our Facebook account and visit Get To The Contest website for more.
In today's episode, Payal shares her approach to setting non-restrictive and healthy boundaries. Payal acknowledges the difficulties of setting firm and restrictive boundaries, especially as an empath. However, she also recognizes the freedom and benefits that healthy boundaries can create. Tune in to this episode as Payal walks you through a soft, gentle, and flexible approach to setting healthy boundaries so that you can protect your energy.Today on The Unapologetic Woman: Why empaths justify putting themselves on the backburnerThe importance of setting parameters as a leaderHow the cycle of giving affects empathsSetting healthy boundaries and preserving your timeHow discomfort helps you growIf you'd like to receive new episodes as they're published, please subscribe to The Unapologetic Woman with Payal Beri on Apple Podcasts, Google Podcasts, Spotify, or wherever you get your podcasts. If you enjoyed this episode, please consider leaving a review in Apple Podcasts. It really helps others find the show.You can connect with Payal on Instagram and LinkedIn.Payal is a human behavior expert, speaker and women entrepreneurs leadership coach who empowers leaders to create a company team culture they are proud of just as much as the mission and impact their business is making in the world. She has 10+ years as a former clinical therapist and as a global leadership development consultant, having worked with fortune 500 companies, to now ensuring no woman entrepreneur feels alone in her journey as a leader and equipped with strategies, tools and the mindset to empower a high performing team and happy team.
If 2020 has taught us one thing, it's that we can't predict what the year is going to be made of. You can't control external events, but you can control your journey, your goals, and how you want to feel. How can you set resolutions for you and your creative career? Instead of setting quick resolutions that you'll forget after a month or so, this episode gives you three tips so you can create mindful resolutions with long lasting effect.And thank you for following me and listening to me! I'm so glad you find those episodes inspiring, keep sending me your feedback so I can improve my content and help you in your creative journey.Episode Breakdown2:55 - Why focusing on your feeling is the smartest goal6:52 - How getting out of your comfort zone will help you reach your goals10:00 - How surrounding yourself with the right people will help you growIf you want more information about my new coaching programme, Clarity & Confidence, check here. This is perfect if 2020 threw you off and you're looking for a new plan that aligns with your beliefs, and get a boost of confidence to take action and reach your goals.Check all my coaching services.Follow me on InstagramFollow me on FacebookContact meIntro and outro music: Minimalist Approach by IhsandincerEpisode Artwork: Tetiana Shyshkina
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