Podcasts about Customer intelligence

Summary IIn this episode of the Customer Service Revolution podcast, Denise Thompson and John DiJulius discuss the importance of personalized customer service and the techniques of 'Secret Service' that can enhance customer experiences. They explore how to implement these techniques effectively, the significance of knowing clients personally, and the evolution of customer service terminology. The conversation also highlights memorable customer service experiences and the impact of community in customer relationships. Takeaways Personalization in customer interactions is crucial. Utilizing CRM systems can enhance customer relationships. Listening to customers can reveal valuable insights. Sending personalized follow-ups shows genuine care. The 'Ford' method helps in remembering client details. Creating a community around your service fosters loyalty. The evolution of customer service terminology reflects industry growth. Memorable experiences can significantly impact customer loyalty. Secret Service techniques can differentiate your business. Chapters 00:00Welcome and Introduction to Customer Experience 01:11Building Personal Connections with Clients 05:21Understanding Client Goals and Interests 09:41The Importance of Data Entry and CRM Systems 14:14Creating a Community Through Customer Relationships 21:49The Evolution of Secret Service to Customer Service Revolution Links Six Reasons Your CX Plummets When Your Business Skyrockets, and How to Fix It: https://thedijuliusgroup.com/download-reasons-your-customer-experience-plummets/ Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Employee Experience Executive Academy: https://thedijuliusgroup.com/project/exea/ Interview Questions: https://thedijuliusgroup.com/resources/ The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Experience Revolution Membership:  https://thedijuliusgroup.com/membership/ Schedule a Complimentary Call with one of our advisors:  tdg.click/claudia Secret Service Blog:  https://thedijuliusgroup.com/secret-service-turns-20-and-the-dijulius-group-is-born-with-superior-customer-service-as-the-single-biggest-competitive-advantage/ Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.

Send us a textIn this compelling conclusion to our three-part series, Eleni Vorvis delves into the transformative role of artificial intelligence in strengthening the partnership between Customer Success and Product Management teams. Discover how AI is revolutionizing customer feedback analysis, product usage tracking, and strategic decision-making in SaaS organizations.Detailed AnalysisThe discussion illuminates several crucial aspects of AI integration in the CS-Product relationship. Vorvis emphasizes that AI is becoming an indispensable tool for identifying usage patterns and automating customer feedback analysis across multiple channels, including support tickets, NPS surveys, and social media. She highlights how AI-powered solutions are evolving to provide more sophisticated in-app guidance and chatbot interactions, potentially reducing the need for direct CSM intervention in routine matters.A particularly noteworthy insight is the emergence of AI tools specifically designed for data-driven roadmap prioritization. These solutions are beginning to bridge the gap between sales insights, CRM data, and customer feedback, enabling more informed product decisions. However, Vorvis cautions against falling into the trap of tool overwhelm, advocating for a measured approach starting with accessible AI solutions like ChatGPT or Claude.The conversation also touches on the strategic importance of AI literacy in modern CS and Product Management roles. Vorvis predicts that AI expertise will become a standard requirement in job descriptions, positioning it as a competitive advantage for professionals in these fields. This shift reflects a broader trend toward data-driven decision-making and automated intelligence in SaaS operations.The hosts and guest share a compelling perspective on the rapid pace of AI advancement in the industry, noting how new tools and capabilities are emerging at an unprecedented rate. They emphasize the importance of maintaining a learning mindset and starting small with AI adoption, suggesting that even simple applications can deliver significant value.Now you can interact with us directly by leaving a voice message at https://www.speakpipe.com/CustomerSuccessPlaybookPlease Like, Comment, Share and Subscribe. You can also find the CS Playbook Podcast:YouTube - @CustomerSuccessPlaybookPodcastTwitter - @CS_PlaybookYou can find Kevin at:Metzgerbusiness.com - Kevin's person web siteKevin Metzger on Linked In.You can find Roman at:Roman Trebon on Linked In.

One of the ways that I describe experience design, and more specifically for the purposes of this episode customer experience, is by asking people to imagine the worst customer experience that they have had. And unfortunately for all of us, there are a lot of them.It is probably easy to remember the bad experiences. But what about our best experiences. The times that we felt cared for, appreciated, thought of, where someone did something that made us feel valued.The job of the experience design and CX profession is, in part, to make the positive experiences common and make the negative experiences exceedingly rare. There is a lesson in Buddhism "that life is inherently full of suffering and that it's impossible to live without it.” But even though life is full of suffering, that doesn't mean that our customer experiences have to be. To talk us through these points, we welcome Valerie Peck to the Experience by Design studios. For those in customer experience, Valerie Peck is a well known thought leader. And for sure Valerie has some thoughts about the state of CX and whether companies really care about customers despite their vocal assurances. We talk about creating experiences versus pushing products, and how being solely about profit can lead to cutting experiential corners. We discuss whether companies really want to have a relationship with their customers, or just perhaps a passing acquaintance. When companies give customers surveys, do they really want to know what customers think? Or is a survey the best way of doing nothing? Valerie has thoughts on CX consulting and the challenge of working with clients that don't get it, and frankly don't want to. We explore companies like Southwest and Boeing who “got it”, only to lose it in the pursuit of profit at the expense of experience rather than because of it. Finally, Valerie describes applied customer intelligence, the upcoming CX reckoning, why companies should be more like minor league baseball, and how she helps companies stop abusing their customers so that they come back Valerie Peck LinkedIn - https://www.linkedin.com/in/valerie-peck-4b143/

I am excited to share my conversation with guest Catherine O'Leary, owner and founder of Client Intelligence Agency, on this episode of the Ready Yet Podcast. Join us as we dive into the crucial role of understanding and listening to your ideal clients, using Tupperware's recent bankruptcy as a cautionary tale. Discover how failing to adapt to consumer needs can spell disaster, and learn actionable insights to stay ahead of your competition. GUEST RESOURCESCatharine O'Leary, known as the 'Quiz Queen,' is an expert in client engagement. With over three decades in market research and consumer insights, she specializes in attracting ideal clients and boosting revenue. Her approach uses questions to foster strong client relationships and grow businesses. Join her mission to harness the power of curiosity to connect with your ideal clients.Learn how to create and launch your first or next quiz for free here:  https://yourfreequiz.comhttps://catharineoleary.comhttps://www.linkedin.com/in/catharineoleary Forge Your Path. Unlock Your Power. Unleash Your Potential. You're invited to join me on a journey in January 2025! Intention IgnitedFuel Your Focus

Tanya Thomas is a Certified Customer Experience Professional (CCXP) and VP of Client Experience Management and UX Design at Experian Health. She's brings years of experience in the CX world at one of the largest organizations in the world, Experian. Known as one of the big three credit bureaus, Experian Health is a major player in the healthcare market. In this episode Tanya shares some great gems including: Customer Intelligence and Market Trends: Tanya emphasized the importance of gathering deep customer intelligence beyond just basic operational feedback. By understanding user behaviors within software tools, monitoring market and industry trends, and exploring customer pain points, organizations can better anticipate and meet evolving customer expectations. This intelligence is crucial for staying ahead in the market and continually disrupting sectors like healthcare, where incremental improvements can significantly enhance user experience. Mobilizing Action with Customer Insights: Tanya underscored the necessity of converting customer insights into actionable plans. It's not enough to gather data; organizations must ensure it permeates throughout the company and drives accountability. One effective approach she highlighted was prioritizing key pain points and integrating them into the strategic priorities discussed by the executive leadership team. This ensures that actions are taken on feedback, and systematic improvements are made to enhance customer experiences. Collaborative Leadership and Influencing Change: Tanya discussed the importance of partnership and collaborative leadership in driving CX initiatives. Instead of trying to be the hero, it's more effective to be the guide. She shared how cultivating relationships with key stakeholders, including finance teams and executive leaders, and deeply understanding the business can help in getting buy-in for CX initiatives. By using data to support the narrative and speaking the language of business success, CX leaders can influence positive change and ensure that improvements are not only implemented but also aligned with the broader organizational goals. Meet Tanya: She is a strategic experience management leader driving customer focus and impactful change for over 15 years in roles spanning the retail and entertainment industry, financial services, and healthcare. She aspires to ignite those around her with a sense of purpose and to be an example of authenticity and integrity. She has had a natural inclination toward creating seamless and delightful experiences, as well as an entrepreneurial spirit, for as long as she can remember. She would be the kid that wanted to pass out fresh fruit at garage sales or bring her own creative activities and supplies to babysitting gigs to ensure repeat business. When she was old enough for "real jobs," she set her sights on companies like Nordstrom and Disney, which further fueled her relentless dedication to the customer and her curiosity for what makes some brand experiences stand apart from the rest. Along the way, she picked up an obsession with optimizing technology to increase efficiency, and she is addicted to the rush of collaborative problem-solving. Her greatest joy, however, comes from inspiring and motivating others toward their best work and being a force of positive momentum in everything she does.

Tanya Thomas is a Certified Customer Experience Professional (CCXP) and VP of Client Experience Management and UX Design at Experian Health. She's brings years of experience in the CX world at one of the largest organizations in the world, Experian. Known as one of the big three credit bureaus, Experian Health is a major player in the healthcare market. In this episode Tanya shares some great gems including: Customer Intelligence and Market Trends: Tanya emphasized the importance of gathering deep customer intelligence beyond just basic operational feedback. By understanding user behaviors within software tools, monitoring market and industry trends, and exploring customer pain points, organizations can better anticipate and meet evolving customer expectations. This intelligence is crucial for staying ahead in the market and continually disrupting sectors like healthcare, where incremental improvements can significantly enhance user experience. Mobilizing Action with Customer Insights: Tanya underscored the necessity of converting customer insights into actionable plans. It's not enough to gather data; organizations must ensure it permeates throughout the company and drives accountability. One effective approach she highlighted was prioritizing key pain points and integrating them into the strategic priorities discussed by the executive leadership team. This ensures that actions are taken on feedback, and systematic improvements are made to enhance customer experiences. Collaborative Leadership and Influencing Change: Tanya discussed the importance of partnership and collaborative leadership in driving CX initiatives. Instead of trying to be the hero, it's more effective to be the guide. She shared how cultivating relationships with key stakeholders, including finance teams and executive leaders, and deeply understanding the business can help in getting buy-in for CX initiatives. By using data to support the narrative and speaking the language of business success, CX leaders can influence positive change and ensure that improvements are not only implemented but also aligned with the broader organizational goals. Meet Tanya: She is a strategic experience management leader driving customer focus and impactful change for over 15 years in roles spanning the retail and entertainment industry, financial services, and healthcare. She aspires to ignite those around her with a sense of purpose and to be an example of authenticity and integrity. She has had a natural inclination toward creating seamless and delightful experiences, as well as an entrepreneurial spirit, for as long as she can remember. She would be the kid that wanted to pass out fresh fruit at garage sales or bring her own creative activities and supplies to babysitting gigs to ensure repeat business. When she was old enough for "real jobs," she set her sights on companies like Nordstrom and Disney, which further fueled her relentless dedication to the customer and her curiosity for what makes some brand experiences stand apart from the rest. Along the way, she picked up an obsession with optimizing technology to increase efficiency, and she is addicted to the rush of collaborative problem-solving. Her greatest joy, however, comes from inspiring and motivating others toward their best work and being a force of positive momentum in everything she does.

En este episodio de Los Dioses Responden, continuamos con una verdadera máster del marketing y la innovación: Fernanda Pérez, Jefa de Integrated Marketing Communications en Telefónica Movistar. Fernanda nos comparte su impresionante camino profesional, donde ha recorrido diversas industrias, desde la música y entretenimiento hasta fintech y telecomunicaciones. Un Viaje de Diversidad y AprendizajeFernanda comenzó en Warner Music México, abriendo el departamento digital para gestionar las redes de artistas icónicos como Luis Miguel y Maná. Su experiencia abarcó desde negociaciones con iTunes y PlayStation hasta el lanzamiento de campañas en redes sociales para aumentar la visibilidad de sus artistas. Su visión fresca y estrategia innovadora hicieron de su tiempo en Warner una etapa inolvidable. Marketing en Evolución y Nuevos RetosEl recorrido profesional de Fernanda siguió en Warner Media, donde gestionó marketing para Warner Channel en Latinoamérica. Aquí impulsó el contenido en plataformas digitales, logrando llevar eventos icónicos como los Oscars a TikTok para conectar con una audiencia joven. ¿¡¿Tons sí se puede hacer una carrera gracias a TikTok?!? Del Entretenimiento a Fintech y TelcosFernanda luego incursionó en el mundo fintech, colaborando en el lanzamiento de nuevas marcas financieras y asumiendo retos en Rappi, hasta que se unió a Telefónica Movistar. Su habilidad para adaptar estrategias de marketing en sectores tan distintos resalta su pasión por la innovación y su habilidad para enfrentar cambios constantes. Su filosofía: “flexibilidad y colaboración,” le permite llevar ideas frescas y a prueba de futuro a cada nuevo proyecto. Estudios y Actitud: Las Claves del Éxito en MarketingAdemás de su amplia experiencia laboral, Fernanda se ha preparado en áreas de vanguardia como Customer Intelligence y Data, integrando el poder de los datos en sus campañas. Según Fernanda, la clave para sobresalir en el marketing no radica solo en el conocimiento teórico, sino en la actitud y la disposición para aprender.

For part one of this on-site podcast from Constellation Connected Enterprise 2024, we have the triumphant return of Jon's sparring partner and occasional enterprise muse Esteban Kolsky, who has launched a new customer intelligence venture with Alan Berkson. Why? And how has this re-inspired Kolsky? We get into the context of the stale and/or noisy approach to enterprise advisory, and how Kolsky found a way out of his LinkedIn AI vinegar posts, without backing down from his AI criticism. Note: the AI part of this conversation, including how active inference AI shook up CCE 2024, is in the shorter companion podcast. Note: if you believe in unscripted, unsponsored unfiltered enterprise convos like these, consider a rating or share, it matters.

For part one of this on-site podcast from Constellation Connected Enterprise 2024, we have the triumphant return of Jon's sparring partner and occasional enterprise muse Esteban Kolsky, who has launched a new customer intelligence venture with Alan Berkson. Why? And how has this re-inspired Kolsky? We get into the context of the stale and/or noisy approach to enterprise advisory, and how Kolsky found a way out of his LinkedIn AI vinegar posts, without backing down from his AI criticism. Note: the AI part of this conversation, including how active inference AI shook up CCE 2024, is in the shorter companion podcast. Note: if you believe in unscripted, unsponsored unfiltered enterprise convos like these, consider a rating or share, it matters.

Colin spricht mit Sebastian Bomm, er ist Director User Experience & Customer Intelligence bei ROSE Bikes und Geschäftsführer ROSE Digital. ROSE Bikes wurde 1907 gegründet - damals noch als kleiner Fahrradladen. 1982 brachten sie den ersten Katalog heraus und den Einstieg ins E-Commerce (1996) beschreibt Sebastian als Meilenstein. Mittlerweile sind sie Produzent von Fahrrädern, v.a. Rennräder, Gravelbikes und Mountainbikes. ROSE Bikes ist einerseits Dinosaurier (vor über 100 Jahren gegründet) und andererseits "neu am Markt" (Produzent). Es geht in der Folge - um das Spannungsfeld Familienunternehmen und Modernität - wie man in einen eigentlich gesättigten Markt reinkommt - was Experience heutzutage ausmacht - warum die Kultur so entscheidend ist Hört euch die Folge an und erfahrt, warum Experience Design das neue Corporate Design ist.

Joel Passen is a proven technology entrepreneur & Founder of Sturdy.AI. In this episode, we dive into the future of AI in Customer Intelligence, discussing the ways that customer data can become more accessible and actionable. Just how crucial of a role will AI have when it comes to businesses interacting with & understanding customers? What are some myths surrounding these new tools? Find out more in this episode!   Connect with Joel - https://www.linkedin.com/in/joelpassen/ Watch her podcast https://www.youtube.com/@therebekahpanepintoproject Become a CX Insider -  https://www.linkedin.com/company/cx-insider/ Check out our website - https://cxinsider.com/  Thank you to our sponsor! - https://www.acftechnologies.com/en-gb/?utm_source=CXI_Joel_Passen_112 

Gary Hawkins is a visionary and retail industry treasure whose deep industry knowledge combines operational experience and technology savvy to provide a unique perspective. Gary joins Michael to discuss his fourth book, coming this April but available for pre-order now, "Bionic Retail: How to Thrive in an Exponential World." About GaryGary Hawkins has been described as a visionary and retail industry treasure, whose deep knowledge of the industry combines with operational experience and technology savvy to provide a perspective that is completely unique.His Odyssean journey across retail began three decades ago, driven by a vision to use data and technology to transform retail, returning the massive industry to its customer birthright. That inspiration in turn gave rise to successive waves of innovation that continue today. Along the way he's decimated countless industry practices on a relentless march into the future. That work has taken him to five different continents, helping premier retailers and CPG brand manufacturers discover and understand new technologies while helping the creators of new capabilities understand the massive and dynamic consumer goods retail industry.Today, drawing from his experiences and learning, Hawkins and his team have created a powerful blueprint to help the retail industry thrive in an exponential world. Retailers have a unique opportunity to set aside outdated beliefs and use accelerating innovation and never-before-possible capabilities to create a powerful vision for retail's future.Hawkins leverages his expansive industry view, and early insight into disruptive technology, as a sought-after keynote speaker at conferences in the U.S. and around the world. Hawkins is the author of Building the Customer Specific Retail Enterprise; Customer Intelligence; Retail in the Age of I, and Bionic Retail, along with myriad articles and white papers. Hawkins lives in Colorado with his wife Heather, and Remington, their Bernese Mountain dog. About MichaelMichael is the Founder & President of M.E. LeBlanc & Company Inc. and a Senior Advisor to Retail Council of Canada and the Bank of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, Today's Shopping Choice and Pandora Jewellery. Michael has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions with C-level executives and participated worldwide in thought leadership panels. ReThink Retail has added Michael to their prestigious Top Retail Experts list for 2024 for the third year in a row.Michael is also the president of Maven Media, producing a network of leading trade podcasts, including Canada's top retail industry podcast, The Voice of Retail. He produces and co-hosts Remarkable Retail with best-selling author Steve Dennis, now ranked one of the top retail podcasts in the world. Based in San Francisco, Global eCommerce Leaders podcast explores global cross-border issues and opportunities for eCommerce brands and retailers. Last but not least, Michael is the producer and host of the "Last Request Barbeque" channel on YouTube, where he cooks meals to die for - and collaborates with top brands as a food and product influencer across North America.

CEOs, are your metrics telling the whole story of your company's health? Susan Finch poses this vital question to her guest, customer intelligence expert Laura Patterson, in this episode. Laura spotlights critical yet overlooked metrics beyond sales and profit — brand equity and customer value. These interlinked measures provide unparalleled visibility into your company's ability to attract, retain, and expand customer relationships over time. According to Patterson, savvy executives harness these advanced analytics to steer product innovation, segment customers precisely, model business impacts, and ultimately make decisions that accelerate growth. Connecting the dots between these additional metrics and concrete outcomes gives you the power to future-proof your organization amid disruption. Will you lead with expanded metrics to propel competitive advantage? The insights in this episode equip you to do so. The intro focuses on the bottom-line benefits of the discussed metrics for CEOs and uses Laura Patterson's expertise to compel leaders to incorporate broader intelligence.  Links from this episode: VisionEdge Marketing Laura Patterson on LinkedIn Speaking Workshop Advisory Services About Laura Patterson: Laura Patterson has believed in the power of customer-centricity since childhood, when she sold chocolates door-to-door. She founded the growth strategy firm VisionEdge Marketing in 1999 to help companies reap the rewards of a customer focus. Patterson has severed as director of customer marketing and brand strategy, customer relationship manager, customer marketing initiative lead, and customer loyalty architect for companies like Motorola. An award-winning author and speaker, she shares her expertise through books, interactive workshops, research, and advisory services to boards and executives. Patterson is passionate about enabling businesses to accelerate growth through four key game-changers: better growth strategies, organization-wide customer-centricity, performance measurement, and operational excellence. With over 25 years helping companies implement these customer-first approaches, her mission remains unchanged - inspire organizations to fully leverage customer intelligence for sustainable success.  

This episode is sponsored by Data Courage.   When our guests, Tristan Threlkeld and Madison Hillend, talk about AI-enabled apps for Dynamics 365 Business Central, they aren't surprised to hear different responses from Microsoft customers and partners.   The Data Courage team will be at Summit North America 2023 in October to talk more about their two key solutions for Business Central, AI Item Intelligence and AI Customer Intelligence. They tell us about what attendees can expect from the team, and they update us on the work that has gone into building new solutions atop standard Business Central data models and business logic   More from Data Courage: We are excited to see everyone at Summit this year! Stop by Data Courage booth 2017 at Summit and learn how you can get Item Insights or Customer Intelligence with complimentary Power BI Dashboards free for 30 days. We would love to chat about all things AI too. Hope to see you there!

A new study by Axiom known as Customer Intelligence explores how well you understand your customers. In spite of a broad understanding about the value of customer data and customer analytics, many businesses simply aren't paying attention to it, leaving an opening for their competition.

Will 2023 really be any different in marketing? According to SAS' Mike Turner, yes it will. In this episode of the Reimagine Marketing podcast, Brian welcomes colleague Mike Turner to discuss his recent MarTech Series article and to dive a little deeper into the four main areas of marketing where Mike sees change happening in 2023.  Brian and Mike discuss sustainability, the merger of real world and digital, the dawn of data realization and the evolution from Next Best Action to Next Best Engagement.   Here are some complementary assets:  [MarTech Series Article by Mike Turner] 2023…Will It Really Be Any Different? Yes, Yes It Will.  Levi Strauss & Co. crafts better customer experiences through big data and analytics  [Global Report] Cracking Tomorrow's CX Code: Real-time customer intelligence for exceptional experience  Connect with Mike on LinkedIn: https://www.linkedin.com/in/mike-e-turner/   Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm. Subscribe to the Reimagine Marketing podcast so you never miss a future episode.   Visit sas.com/reimaginemarketingpodcast to learn more about our guests, upcoming episodes and more.   If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.    About our host: Brian Alfond is a principal solutions architect in the SAS Global Customer Intelligence Practice. From his start creating marketing content, through managing international marketing teams, to becoming one of the leading marketing operations consultants in the world, Brian Alfond brings over 20 years of Marketing Experience to helping his customers solve all their Marketing business challenges.  A natural problem-solver, Brian understands that all the technology in the world is not going to fix a broken process, nor unite disjointed teams. By uniting organization dynamics knowledge with strong process re-engineering skills, he partners with his customers to design elegant and efficient solutions to their complex issues. With this approach, he has helped transform the Marketing operations of customers ranging in size from small Mom and Pops to Fortune 100 companies.  Brian has a Bachelor of Arts from the University of Massachusetts, is an accomplished musician, and a frustrated stand-up comedian.  About our guest: As a multi award winner and with more than 25 years of experience in the field of Customer Intelligence, Mike has led many successful projects for international blue-chip companies. Holding collaboration and innovation as core disciplines in delivering value to his clients, Mike has experience across multiple market sectors. He has brought together skills from academia, start-up and commercial organizations to help resolve business problems in current operations and in future roadmap strategies for many businesses.  With SAS, Mike helps clients to understand the future direction of Customer Intelligence and how this will be impacted by the rapid change and growth in technology and consumer expectations. He works across topics such as the internet of things, algorithmic decisioning, open and collaborative data strategies and next generation marketing considering artificial intelligence and machine learning. 

This week's guest is a true veteran of the data industry (and one of the first people we interviewed on the Data Futurology podcast!). Sandra Hogan has some of the deepest and most experienced views on how data teams can effectively engage with their organisations. Fifteen years ago, she was the Director of Customer Intelligence at Telstra, and in the years since she has seen data grow as a priority, and the status of data teams within those organisations that look to take a disruptive and leadership position in the market increase in-kind. Sandra is now the Co-Founder and Data Analytics Lead of Amperfii, an organisation that provides analytics that helps data teams measure and articulate their value back to the organisation. In this podcast, she shares insights on how she has managed teams and encouraged their deeper participation in the organisation.  Sandra also talks about how data teams can be motivated, where they should be focusing their energies within increasingly busy organisations. She discusses how critical it is for data teams to be involved as early into the process as possible. “You need to pick the areas where you say ‘okay, these are the big strategic things, and these are the pieces of work that I actually think really make a difference to the business,' and focus on them,” Sandra explained in the podcast. “Even if it's only 20, or 30 percent of what you do, it's going to actually be a lot more than what you're trying to show otherwise.” To hear more from Sandra, we are privileged to have her speaking at our Advancing AI conference in Melbourne. Click here for more information and to register to attend what will be an insightful and thought-provoking event in Melbourne, from May 3-4. Thank you to our sponsor Talent Insights Group! Connect with Sandra: https://www.linkedin.com/in/sandra-hogan-9409421/ Learn more about Amperfii: https://www.amperfii.com/ Join Sandra at Advancing AI Melbourne: https://www.datafuturology.com/advancing-ai-melbourne Join our Slack Community: https://join.slack.com/t/datafuturologycircle/shared_invite/zt-z19cq4eq-ET6O49o2uySgvQWjM6a5ng WHAT WE DISCUSSED 0:00: Introduction 2:16 Reflecting on Sandra's experience in the industry, including lessons learned in analytics and leadership. 09:51: What are the drivers and motivators that are behind the dynamics within analytics teams at the moment? 15:32: What are the main hurdles and challenges that data teams face when aiming to maximise their impact on the organisation? 25:33: How can data teams become more involved earlier in the process, and why is this important for outcomes and team motivation? 34:15: How can organisations prove and track the value of the analytics team? 40:21: Why a “conga line” is a great analogy for the role of data teams. 43:45: Why being able to capture and articulate the value of projects is so critical to data teams. 46:02: Conclusion and final thoughts. --- Send in a voice message: https://podcasters.spotify.com/pod/show/datafuturology/message

The lending industry can definitely benefit from customer intelligence, which uses data science, machine learning, and artificial intelligence to gain insights about customers and how they can be served better. In today's episode, Total Expert CEO Joe Welu joins David Lykken and shares the innovative solutions of the Total Expert fintech system. Joe explains how data-driven businesses take the lead in today's lending market. Tune in to find out how to take advantage of customer intelligence, data science, and AI to drive any financial services business forward.

A #Sanremo si è fatto TROPPO per i #diritticivili e poco per la #musica.A #Sanremo non si è fatto abbastanza per i Diritti, si poteva fare diversamente e meglio.A #Sanremo si è pensato troppo alla #politica e troppo poco alla musica e alla Italianità.Queste sono le tre principali contestazioni che vedo da parte di esimi commentatori, dotti Bertoncelli che commentano la Kermesse per eccellenza italiana, ma da che punto di vista e su che punto di riferimento?Nella vita lavorativa, quando parli di #Customer #Intelligence, questa cosa ha un nome preciso: ''#Expectations #Management'', o ''Gestione delle Aspettative'': già, perché la soglia di giusto/sbagliato, troppo poco/troppo, bene/male non è una oggettivazione degli eventi e comportamenti di Brand o Personaggi, ma semplicemente il tradimento (o meno) delle aspettative del singolo commentatore.Nella critica spietata di Selvaggia Lucarelli (e di altre voci femministe) a Chiara #Ferragni, rea di non aver fatto abbastanza, più che una critica vera c'è una lettera di amore non ricambiatoQuesto show fa parte del network Spreaker Prime. Se sei interessato a fare pubblicità in questo podcast, contattaci su https://www.spreaker.com/show/2130193/advertisement

The more that you know your customers, the better. That's Marketing 101. As marketing attribution becomes increasingly more challenging, companies will need new tools to identify and engage prospects. Getting this type of customer intelligence will allow them to make better and faster marketing, advertising, and sales decisions. On the Marketing Spark podcast, Clearbit CMO Kevin Tate talks about how companies can use technology to identify their ideal customer profiles (ICPs), how to gain insight into what customers and prospects are thinking and the questions being asked, and how to identify Website visitors who don't provide any contact information. We also took a look at Clearbit's marketing activities - content marketing and free tools.

In this episode of the Reimagine Marketing podcast, Brian welcomes Kate Parker, SAS' director of markets and growth for SAS Customer Intelligence. Brian and Kate discuss why change is such a challenge – whether you're renovating your kitchen, moving to a new room at day care or implementing a new martech stack. How do you adapt in times of constant change? It's not easy, but it just might be simple. Listen as Brian and Kate share the importance of identifying the why behind any change and the significance of communication.Here are some complementary assets to help you on your journey of reimagining change management:  [Whitepaper] Delivering Experiences That Win Business and Build Loyalty: CX Champions Share Their Strategies  [Video Series] Know This? Or No to This? Find out which marketing trends are worth paying attention to – and which ones you should pass on.  [Resources] Experience 2030: Learn more about what defines today's customer experience and how consumers and brands will evolve through the year 2030.  Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.   Subscribe to the Reimagine Marketing podcast so you never miss a future episode.   Visit sas.com/reimaginemarketingpodcast to learn more about our guests, upcoming episodes and more.   If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.   About our host: Brian Alfond is a principal solutions architect in the SAS Global Customer Intelligence Practice. From his start creating marketing content, through managing international marketing teams, to becoming one of the leading marketing operations consultants in the world, Brian Alfond brings over 20 years of Marketing Experience to helping his customers solve all their Marketing business challenges.A natural problem-solver, Brian understands that all the technology in the world is not going to fix a broken process, nor unite disjointed teams. By uniting organization dynamics knowledge with strong process re-engineering skills, he partners with his customers to design elegant and efficient solutions to their complex issues. With this approach, he has helped transform the Marketing operations of customers ranging in size from small Mom and Pops to Fortune 100 companies.Brian has a Bachelor of Arts from the University of Massachusetts, is an accomplished musician, and a frustrated stand-up comedian.  About our guest: Kate Parker is the director of markets and growth for SAS Customer Intelligence at SAS. She has more than 15 years of experience in marketing as a cross-industry marketing advisory consultant, marketing technology systems implementer and as a martech solutions architect.In her current role, Kate works with her team to define and manage the go-to-market strategy for both Customer Intelligence product marketing and customer advisory enablement. Kate focuses on translating solution capabilities and differentiators into business value that is easily understood and appreciated by prospects and customers who are working through their own strategic transformation initiatives.

The gag is simple: One magic wand, one magic wish. What would you do to change the Talent Acquisition landscape to make it better? We were at HR Tech 2022 asking industry leaders about their opinions on this crazy industry and how to improve it.Guest Joel Passen of Sturdy.ai talks with William Tincup about customer intelligence technology and how to help product teams get an honest opinion of the customer.This #HRTechConf 2022 series was hosted and brought to you by our friends and partners at Joveo!

Ron Lemmens ging tijdens Let's Talk Business in gesprek met Luke Liplijn van Matrixian Group. Matrixian Group is op 1 maart 2016 opgericht en ze bieden Customer Intelligence-, Housing Intelligence– en Location Intelligence oplossingen voor organisaties en instellingen in de commerciële- en publieke sector. Door middel van data, kennis en technologie helpen ze organisaties met het krijgen van inzichten en nieuwe kansen op het gebied van datagedreven beslissingen waarmee (maatschappelijke) problemen kunnen worden verholpen en een toekomstbestendige leefomgeving kan worden gerealiseerd. Ron Lemmens ging in gesprek met Luke Liplijn van Matrixian Group. In het radioprogramma Let's Talk Business gaat het uiteraard over de business, maar vooral ook over de persoonlijke visie en de ambities van de hoofdgast. Er wordt teruggeblikt, vooruitgekeken en er worden persoonlijke ervaringen gedeeld. Wat ging er goed, wat zijn leerpunten en hoe ziet de business er over vijf jaar uit. Dit alles in een één uur durend radioprogramma, met lekkere muziek en onder de enthousiaste (bege)leiding van presentatoren Martine Hauwert, Fabienne de Vries, Ron Lemmens, Folkert Tempelman, Robert Denneman, Rick van Velthuysen en Koen Bugter.  Voor internationaal opererende bedrijven is er ook Let's Talk Business International. Deze uitzendingen zijn Engels- of anderstalig. Ken je zelf ondernemende mensen die je graag in de uitzending zou willen horen? Laat het ons weten via info@newbusinessradio.nl of tweet het via @newbusradionl Let's Talk Business hoor je elke werkdag tussen 10:00 en 11:00 uur op New Business Radio. Let's Talk Business wordt mede mogelijk gemaakt door Baaz.nl

Thu, 25 Aug 2022 03:00:00 +0000 https://ehi-retail-insights.podigee.io/39-neue-episode 7970e5f6f1dbbaf9b9c6d91595a8c627 In der heutigen Folge geht es um die Zukunft der Angebotskommunikation im Handel. Angebotskommunikation, also die Kommunikationsmechanismen reduzierter Ware. Wie erfahre ich von Angeboten im Handel? Wenn ich für mich spreche, ist das sehr unterschiedlich. Bei alltäglichen Einkäufen, die ich alle noch stationär erledige, checke ich vorab die jeweilige Webseite, lass mich aber auch am POS durchaus von Angebotshinweisen (Schilder, Aufsteller, Bildschirme) leiten. Tatsächlich lese ich immer mal wieder ganz gerne so einen Handzettel. Bei allen anderen Käufen bin ich eigentlich komplett online unterwegs und werde in meinen Kaufentscheidungen durch Suchergebnisse, Ads, Rabattaktionen, Newsletter oder auch mal Postings bewusst oder unbewusst beeinflusst. Aber ich bin n=1 und es gibt sehr unterschiedliche Kundengruppen, die unterschiedlich erreicht werden. Wenn ich an meine Großeltern denke; die sind nicht erreichbar über online Ads und hier spielen POS Werbung und vor allem Angebotsblättchen eine viel größere Rolle. Aber die Angebotsblättchen werden weniger. Woolworth, Obi, Kik oder auch wie Ende Juli durch die Medien ging Rewe verzichten auf gedruckte Angebotskommunikation. Angebotskommunikation – ein Handelsthema, das extrem im Wandel steht. Wir haben heute eine Special Edition zum Thema Zukunft der Angebotskommunikation im Handel. Die gleichnamige Initiative unter der Leitung meiner Kollegin, Marlene Lohmann, hat gemeinsam mit mit Handel und Marketingdienstleistern mithilfe der Szenario-Management-Methode in das Jahr 2035 geblickt. Unsere Partner: Alcméon, Bonial, Funke, Google, Laudert, Media Central, Media Impact, Meta, Offerista, Payback, Salesforce, Sap, Sommer & Goßmann und aus dem Handel: Bonprix, Edeka, Fressnapf, Globus, Hornbach, Kik, Kodi, Lands‘ End, MediaMarktSaturn, Obi, Poco, Rossmann, Thalia. Ich spreche über die Ergebnisse dieser Arbeit mit Henny Steiniger, Head of Customer Intelligence, CX & Care, MediaMarktSaturn, Sandra Riesenbeck, Head of Omni-Channel-Marketing & Brand, Thalia, Alexander Fink, Vorstand ScMI und meiner Kollegin Marlene Lohmann, Leiterin Forschungsbereich Marketing. Hier geht's zur Szenario-Studie: https://www.ehi.org/produkt/praesentation-die-zukunft-der-angebotskommunikation-pdf/ EHI-Initiative Zukunft der Angebotskommunikation: https://www.initiative-angebotskommunikation.de/ Weiterführender Artikel in unserer Fachzeitschrift Stores+Shops: https://www.stores-shops.de/konzept/marketing/interview-rewe-ersetzt-handzettel-durch-mediamix/ Marlene Lohmann auf LinkedIn: https://www.linkedin.com/in/marlene-lohmann-052740148/ Moderation: Caroline Martens Tritt gerne direkt mit mir via Mail oder LinkedIn in Kontakt: martens@ehi.org https://www.linkedin.com/in/caroline-martens-61b75118a/ Technische Produktion: Philipp Lusensky Alle Folgen und mehr Infos zum EHI LAB: www.ehi-lab.org/podcast full no Caroline Martens

The CX Goalkeeper had the great opportunity to interview Miles C. ThomasLinkedIn Headline: Chief Experience Officer - Creating Customer Centric Companies -Global customer service & experience leader - Contributing author CX3 - Chair of CX Judges - Top CX Influencer 2021/22Highlights:00:00 Game Start01:18 Miles' Introduction02:28 Miles' Values04:10 Holistic Experiences05:10 The Holistic Experiences Model: CX Strategy, Leadership & Culture, Customer Intelligence, Employee Empowerment & Experiences and Service Experience09:35 Assessment & Next steps10:40 The biggest potential is in Customer Intelligence11:25 The defining of a great Service Experience13:55 The Role of Employees15:20 Leadership & Culture - Servant Leadership17:00 What does happen after the assessment of the 5 pillars?19:22 What we are discussion about CX in 10 years?21:55 Miles' book suggestion22:30 Miles' contact details23:05 Miles' Golden Nuggetand much more... www.cxgoalkeeper,com/MilesCThomas2His Contact Details:https://www.linkedin.com/in/milesct/https://www.customerstart.com/Thank you, Miles!#cxgoalkeeper #customerexperience #podcast #leadership

Welcome back to Season 2, Episode 139 of the Asian Hustle Network Podcast! We are very excited to have Gaurav Bhattacharya on this week's show. We interview Asian entrepreneurs around the world to amplify their voices and empower Asians to pursue their dreams and goals. We believe that each person has a message and a unique story from their entrepreneurial journey that they can share with all of us. Check us out on Anchor, iTunes, Stitcher, Google Play Music, TuneIn, Spotify, and more. If you enjoyed this episode, please subscribe and leave us a positive 5-star review. This is our opportunity to use the voices of the Asian community and share these incredible stories with the world. We release a new episode every Wednesday and Saturday, so stay tuned! Gaurav Bhattacharya is CEO and co-founder of involve.ai, a Customer Intelligence platform to empower companies with AI-based Customer Intelligence that drives Transformational Growth. He actively participates in the Los Angeles tech innovation ecosystem through panel discussions and mentoring. Bhattacharya started his career by founding a medical software business while still in high school. He is a Forbes 30 under 30 alum and an accomplished technology leader speaking at major conferences and authoring several publications in this space. To stay connected within the AHN community, please join our AHN directory: bit.ly/AHNDirectory --- Support this podcast: https://anchor.fm/asianhustlenetwork/support

Every point of engagement is an opportunity for a brand to learn and gain better customer intelligence. Joyce Turner joins the Real Identity podcast to discuss brands taking an untraditional approach to capturing more consumer engagement by breaking out of their normal channels. Acxiom's Identity solution should be an asset for every brand to capture these data points and continuously learning the best way to curate, create and manage the ultimate customer experience.

In our Hot Topic this week we have Joe Welu,  founder and CEO of Total Expert to discuss how we've witnessed such a significant shift in the market and why it's shifting even more quickly with rates rising and refinances decreasing, as well as what the opportunity is for lenders from Joe's vantage point. Joe has a unique vantage point of having 15 of the top 25 US banks and the lenders already as customers, and he is seeing what successful companies are already doing to leverage the data insights to impact their business. He will share with our listeners what he has observed! To read more about this episode click here!! In our Hot Topic this week we have Joe Welu,  founder and CEO of Total Expert to discuss how we've witnessed such a significant shift in the market and why it's shifting even more quickly with rates rising and refinances decreasing, as well as what the opportunity is for lenders from Joe's vantage point. Joe has a unique vantage point of having 15 of the top 25 US banks and the lenders already as customers, and he is seeing what successful companies are already doing to leverage the data insights to impact their business. He will share with our listeners what he has observed! To read more about this episode click here!!

In our Hot Topic this week we have Joe Welu,  founder and CEO of Total Expert to discuss how we've witnessed such a significant shift in the market and why it's shifting even more quickly with rates rising and refinances decreasing, as well as what the opportunity is for lenders from Joe's vantage point. Joe has a unique vantage point of having 15 of the top 25 US banks and the lenders already as customers, and he is seeing what successful companies are already doing to leverage the data insights to impact their business. He will share with our listeners what he has observed! To read more about this episode click here!!

We are doing a special series of episodes leading up to Rocketlane's Propel22, the world's first customer onboarding conference, in which we will talk to many of the Propel22 conference speakers to preview their talks and see what we can do to further the customer onboarding category. We all know that the best thing we can do the help customers be successful is set them up for success right from the start. Mary Poppen is the Chief Strategy & Customer Officer at involve.ai, which helps companies prevent churn, grow revenue, and deliver customer outcomes with customer intelligence. Register for Propel22: https://rocketlane.com/propelMore about ServiceRocket:Visit ServiceRocket.com: https://www.servicerocket.com/On Linkedin: https://www.linkedin.com/company/servicerocket/On Twitter: https://twitter.com/servicerocketOn Facebook: https://www.facebook.com/ServiceRocket/On Instagram: https://www.instagram.com/servicerocket/ Subscribe at helpingsells.substack.com

Hey CX Nation,In episode #157 of The CXChronicles Podcast we welcomed Ryan Stuart, CEO & Founder at Kapiche based in Brisbane, Australia & Salt Lake City, Utah. Kapiche is a new breed customer insights platform that delivers deep, contextual understanding into your customer's experience, without manual coding or hand reading thousands of customer comments.The richest insights are found at the intersection of qualitative and quantitative data from every stage of the customer journey. Kapiche can help your team combine data from any source to make laser-focused business decisions for your organization.Listen to Ryan and Adrian chat through The Four CX Pillars: Team,  Tools, Process & Feedback + share some of the tips & tricks that have worked for Kapiche  as they've built & grown their business to improve the future of the customer experience & success space. **Episode #157 Highlight Reel:**1. The emergence of Voice of Customer (VOC) reporting & roles in the CX/CS landscape 2.  Understanding Difference Between Sales led cultures vs. Product led cultures 3.  Marrying quantitative & qualitative feedback data to provide crystal clear views4.  Capturing, assessing & leveraging  feedback data & insights to grow your business5.  Why you must re-think how you collect customer surveys in 2022 Huge thanks to Ryan for coming on The CXChronicles Podcast and featuring his team's work and efforts in pushing the customer experience & technology space into the future.Click here to learn more about Ryan StuartClick here to learn more about Kapiche If you enjoy The CXChronicles Podcast, please stop by your favorite podcast player and leave us a review. This is the easiest way that we can find new listeners, guests and future customer focused business leaders to tune into our weekly podcast. Be sure to grab a copy of our book "The Four CX Pillars To Grow Your Business Now" on Amazon +  check out the CXChronicles Youtube channel with all of our video episodes & content!Reach out to CXC at INFO@cxchronicles.com for more information about how we can help your team make customer happiness a habit!Support the show (https://cxchronicles.com/)

Daniel Burstein spoke to Dr. Michael Solomon, Professor of Marketing, Saint Joseph's University (https://www.sju.edu/) in Episode #4.Some lessons that emerged in the discussion: Don't overlook unconventional sources of data. When Dr. Solomon worked with Levi Strauss on the psychology of blue jeans, he learned a lot by poring through letters customers had written to the company over 150 years.  Interact as much as possible with real consumers when you're developing a new product. Dr. Solomon's team observed how users struggled with a popular cleaning product from Black & Decker. By making a simple design change that didn't occur to the engineers, this brand became the market leader in its category. Get frequent reality checks from customers. As an author of several marketing textbooks, Dr. Solomon discovered that his frame of reference is not the same as his readers (typically college students). For example, when he discussed cultural events like 9/11, he had to remind himself that his readers were infants when this occurred.Dr. Solomon also shared lessons he gained from the people he collaborated with in his career: John Greco, Chair and CEO, Marketing IMPACT Council taught him about the strength of weak ties. Networking with associates of a colleague can be very effective. John reinforced the value of maintaining strong networks and partnerships where members possess complementary skills.Dr. Malaika Brengman, Associate Professor of Marketing, Vrije Universiteit Brussel taught him about finding collaborators with complementary skillsets. Collaborating on research about robotic service providers, he has seen how valuable it can be to team up with a colleague who has a different frame of reference and background.Jacqueline Lew, Executive Director / Global Head of Consumer & Brand Health Practice, CI Product Leadership, NielsenIQ taught him to always be vigilant about updating assumptions. Jacqueline's frame of reference is global (she is based in Malaysia) and her perspective has been useful to him as he checks his assumptions about consumer behavior in other parts of the world.Dr. Solomon's parting words of advice: “Always start at least with the assumption that your frame of reference is not the same as your customers”Articles (and a book) mentioned in this episode:The New Chameleons: How to Connect with Consumers Who Defy Categorization (https://www.barnesandnoble.com/w/the-new-chameleons-the-new-chameleons-michael-r-solomon/1136940991) – his bookMobile Marketing: 4 takeaways on how to improve your mobile shopping experience beyond just responsive design (https://marketingexperiments.com/conversion-marketing/mobile-marketing-four-takeaways-on-how-to-improve-your-mobile-shopping-experience-beyond-just-responsive-design)– eBags used customer anthropology to discover how customers shop for handbags onlineCustomer Theory: How to leverage empathy in your marketing (with free tool) (https://marketingexperiments.com/conversion-marketing/customer-theory-leverage-empathy-free-tool)Content Marketing: You must overcome The Jackson 5 Effect to find subject matter experts (https://sherpablog.marketingsherpa.com/content-marketing-2/content-marketing-jackson-5-effect/)

Operative Intelligence helps contact centers systematically improve customer experience and operational performance through powerful data and insights. And I'm excited to sit down with its CEO, Peter Iansek. Today we discuss a variety of topics including:Advice on getting leaders to take action on customer success analyticsMaking sense of millions of customer interactions to tell the story through automationHow to solve problems and improve ROI by asking "why"Mentioned in the show:Operative IntelligenceSOCAPTo contact Peter:Peter@OperativeIntelligence.comTo contact Chip:Email: TheChipChatPodcast@gmail.comFacebook: The Chip Chat PodcastInstagram: The Chip Chat Podcast

Product-attribute-level emotion insights

Today, Modern Marketing must harness the full capabilities of the business to provide the best customer experience. Delivering on this promise requires a whole new way of operating. Marketing departments need to be rewired for speed, collaboration, and customer focus. It's less about changing what marketing does and more about transforming how the work is done.  In this episode of Reimagine Marketing, Wilson Raj welcomes guest Scott Brinker, VP Platform Ecosystem at Hubspot; Editor at ChiefMartec.com and Program Chair of MarTech. Wilson and Scott discuss various martech stack considerations and the importance of operations in bridging the gap between high-level marketing vision and strategy and on-the-ground marketing and CX delivery.  This podcast covers:  Marketing technology and operations as key drivers of the modern marketing organization.  The ongoing debate about best of breed vs. integrated martech stacks, and a new way to think about platforms – as vehicles for aggregation.  The new rules of marketing technology operations, and where low-code/no-code capabilities fit in martech implementation.  The future of the martech conversation – what's next for marketers?  Here are some of the resources we mentioned during the episode:  Experience 2030: sas.com/experience2030  Should you Build or Buy Martech? Yes. https://chiefmartec.com/2021/07/build-buy-martech/  Aggregation Theory Applied to Martech Stacks: https://chiefmartec.com/2021/05/aggregation-theory-applied-martech-stacks-2/  New rules of Marketing Technology and Operations: https://chiefmartec.com/2018/10/new-rules-marketing-technology-operations/  Connect with Wilson: LinkedIn | Twitter  Connect with Scott: Twitter  Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.   Subscribe to the Reimagine Marketing podcast so you never miss a future episode.   Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more.   If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.   About our guests:  Wilson Raj is the Global Director of Customer Intelligence at SAS, responsible for the marketing of SAS' AI-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Medtronic, and Philips, and advised C-level executives on digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj is often featured in keynotes and in major media publications such as Adweek, CMSWire, CRM Magazine, Forbes, InformationWeek, MarketingProfs, ZDNet, and more. He's the co-host of the Reimagine Marketing podcast. He also serves on the Digital Marketing Advisory Council for George Washington University School of Business.   Scott Brinker writes a personal blog about marketing technology called Chief Marketing Technologist and is the creator of the Martech Supergraphic. Often cited in marketing presentations, marketing conferences and social media circles, Brinker began the MarTech industry conference in 2014 in Boston and now runs them twice a year. CMSWire journalist Dom Nicastro is credited with first calling Brinker the “Godfather of Martech.” Brinker graduated from Columbia University with a BS in computer science and went on to get an MBA from MIT and a master's degree in computer science from Harvard University.  A transcript of this episode can be found here. 

Marketing technology or martech has suddenly become both more important and more problematic. Marketers must consider how to tame the profusion of technology and harness it to work more effectively – both for the customer and the brand.  In this episode of Reimagine Marketing, Wilson Raj welcomes guest Scott Brinker, VP Platform Ecosystem at HubSpot; Editor AT CHIEFMARTEC.COM and Program Chair of MarTech. Wilson and Scott discuss the impacts of disruptions (COVID-19, economic uncertainty, digital transformation, etc.) and changing consumer behaviors on both martech and customer experience (CX). They look to answer key questions about how consumer engagements and brand relationships may be shifting or evolving in this new environment. This podcast covers:  The origin story of the Marketing Technology Landscape (Martech 5000) and the similarities and differences over the last 10 years.  The relationship/connection between digital transformation, customer experience and marketing, and how the relationship between these three aspects impacts the view of marketing ROI, performance, and measurement for the marketer.  Gaps in marketing leadership according to a recent CMO Council survey, and the impact on those gaps considering the acceleration and focus on tech (AI, AR, VR, IR) in marketing.  The future of marketing in the year 2030 and beyond.   Here are some of the resources we mentioned during the episode:  Martech 2030: https://chiefmartec.com/2020/10/martech-2030-augmented-marketer-marketing-technology/  Experience 2030: sas.com/experience2030  Are CMOs falling behind with martech? The C-Suite thinks so, and they may be right (chiefmartec.com article)  Connect with Wilson: LinkedIn | Twitter  Connect with Scott: Twitter  Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.   Subscribe to the Reimagine Marketing podcast so you never miss a future episode.   Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more.   If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.   About our guests:  Wilson Raj is the Global Director of Customer Intelligence at SAS, responsible for the marketing of SAS' AI-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Medtronic, and Philips, and advised C-level executives on digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj is often featured in keynotes and in major media publications such as Adweek, CMSWire, CRM Magazine, Forbes, InformationWeek, MarketingProfs, ZDNet, and more. He's the co-host of the Reimagine Marketing podcast. He also serves on the Digital Marketing Advisory Council for George Washington University School of Business.  Scott Brinker writes a personal blog about marketing technology called Chief Marketing Technologist and is the creator of the Martech Supergraphic. Often cited in marketing presentations, marketing conferences and social media circles, Brinker began the MarTech industry conference in 2014 in Boston and now runs them twice a year. CMSWire journalist Dom Nicastro is credited with first calling Brinker the “Godfather of Martech.” Brinker graduated from Columbia University with a BS in computer science and went on to get an MBA from MIT and a master's degree in computer science from Harvard University. 

From virtual try-on features to AI-enabled skin care analysis, the pandemic and ensuing disruption have accelerated innovative and immersive technologies. And with a further emphasis on health and wellness, beauty brands have had to evolve from a one-dimensional category to something more holistic and inclusive.  In this episode of Reimagine Marketing, Wilson Raj welcomes guest Kelly Mahoney, Vice President of Customer Marketing at Ulta Beauty. Wilson and Kelly discuss the impacts of disruptions (COVID-19, economic uncertainty, etc.) and digital transformation on consumer behaviors and CX trends in the beauty industry. They aim to answer key questions about how consumer engagements and brand relationships may be shifting or evolving in this new environment.  This podcast covers:  How beauty brands and retailers are rethinking marketing efforts – moving from more transaction-oriented to more value-oriented models.  Changes in consumer behaviors as in-person engagement has been forced into a digital, or physically distant, delivery model.  How to develop new processes and implement new technologies to adapt quickly to a changing market.  Considerations for accelerating not just recovery, but resiliency in the beauty industry.  Here are some of the resources we mentioned during the episode:  Experience 2030 Pulse Report: The Acceleration of Digital Engagement, Personalization and Trust  Experience 2030 Resources: Learn more about what defines today's customer experience and how consumers and brands will evolve through the year 2030.  Digital Innovation with Ulta Beauty: https://www.ulta.com/innovation/experiences.html   Women in Analytics: Making a Difference (panel features Kelly Mahoney)  Connect with Wilson: LinkedIn | Twitter  Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.   Subscribe to the Reimagine Marketing podcast so you never miss a future episode.   Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more.   If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.   About our guests:  Wilson Raj is the Global Director of Customer Intelligence at SAS, responsible for the marketing of SAS' AI-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Medtronic, and Philips, and advised C-level executives on digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj is often featured in keynotes and in major media publications such as Adweek, CMSWire, CRM Magazine, Forbes, InformationWeek, MarketingProfs, ZDNet, and more. He's the co-host of the Reimagine Marketing podcast. He also serves on the Digital Marketing Advisory Council for George Washington University School of Business.  Kelly Mahoney has a proven executive leadership track record and more than 15 years' experience driving revenue growth through loyalty, payment and technology-led marketing solutions. Kelly is the Vice President of Customer Marketing at Ulta Beauty, responsible for the Ultamate Rewards Loyalty program, member lifecycle communications and enterprise-wide personalization strategies as well as the CRM solutions. She plays a critical role in delivering value added programs to our members, enabling associates to deliver a superior member experience, and increasing top-line growth to the enterprise. Prior to this role, she held the position as Director of Strategy at Ulta Beauty, responsible for the strategic plan for retail process optimization by focusing on the development and execution of omni-channel solutions, mobile payment, associate training & communications. 

GEN Z AND THE NEW WORLD OF WORK Covid-19 has accelerated the digitisation and distribution of work. For Gen Z, it will be a matter of entering the world of work for the first time, at a time, when it is in the middle of radical change. - How does this generation think about work? - What relationship do they expect from employers? - What kind of work qualifies as 'good work'? - Do they care about remote work? Or would Gen Z prefer to start in the office? - How long do they expect to be staying with their first employer? - Do they expect to be working full time, part time or something else? Our buddies at iCIMS have surveyed the 'Class of 2021' and will bring the survey report to Brainfood Live. iCIMS Global Talent Acquisition Leader Nicole Tucker, and Director of Customer Intelligence and Data insights, Rhea Moss will join to discuss the results. We will also be inviting several members of Gen Z to come on screen to tell us in their own words what they feel about work, life and everything. Must attend if you are hiring for an employer who cares about early career talent     Ep122 is sponsored by our friends at iCIMS Download the Class of 2021 report here

In restaurants, chefs, managers, and owners pay attention to the food, the dining room, and the service. These are important, but one often overlooked aspect that does not get examined is restaurant data. Covering everything from revenue to insights on the waitlist, data can give important information about how a restaurant is performing and how they are improving the guest experience.Giving insights on this episode of The Main Course with Host Barbara Castiglia is Mike Vichich, the Co-Founder and CEO of Wisely, the leading Customer Intelligence platform for restaurants — empowering brands to say goodbye to transactions and hello to customers. Wisely brings everything you know about each customer to every interaction— from how guests are greeted at the door to how they're personally invited back across marketing channels.Vichich's background is in the front of the house. Starting as a server in high school and college, he learned very quickly how important it is to deliver a great guest experience. These experiences meant more than good feelings for servers, as it often came to dollars and cents."I learned very quickly, partly because it was trained, but partly because it was just intuitive, that if you deliver a great guest experience, you get tipped more." - Mike VichichBut, it was also about building authentic relationships with the guests. These insights would be helpful when he moved into the corporate world, as one of his first positions involved customer acquisition and retention, which involved a lot of analytical work. The brands that he worked with were getting sophisticated with how they were interacting with customers. This involved using all the data at their disposal to better their experience at every touchpoint.With these insights from both the restaurant and the corporate world, Vichich connected the dots between data, customers, and restaurants. Listen to hear more about how Wisely uses data to make better connections with customers.

We are so excited to have two very insightful iCIMS team members here to discuss research the company has conducted regarding the class of 2021.  Speaking frankly, we were not expecting these results.  Interesting is an understatement.You'll be glad you listened!Our guests (in no particular order) are Jewell Parkinson, Chief People Officer at iCIMS, and Rhea Moss, Director of Data Insights and Customer Intelligence.  We'll discuss the iCIMS Class of 2021 Report, including deep research the company has performed on entry-level hiring trends and how these new grads will enter the market.Jewell & Rhea give us surprising data on grad stats about remote work, automated communication, the application process, and a ton more that we really need to understand before we dip into the college grad talent pool.

With a relentless focus on being mission-driven, driving internal alignment, and putting value realization and outcome management in the heart of customer success strategy, Mary-Beth Donovan is pulling all of the right levers to help guide VMware's digital transformation to the cloud.  In this episode of the podcast, Dave sits down with Mary-Beth to discuss how she uses a core set of pillars to make sure her team, and VMware as a whole, has the right tools and knowledge to be effective.  From developing the right set of metrics to run the business and measure customer performance to establishing critical frameworks for customer health monitoring and success planning, she shares her work and perspective on what it takes to deliver customer success at scale.   Mary and Dave also discuss the evolving trend of value management roles and how she is thinking about the best ways to drive value realization at scale through education and conducting the right conversations with customers.  About Mary-Beth Donovan Mary-Beth Donovan has been recognized for her expertise in leading customer success change management through business transformation to subscription, influencing adoption of recurring revenue best practices, building teams, designing and launching operational frameworks, and delivering actionable insights enabling growth. Mary-Beth  is the Vice President, Customer Success Operations for the Global Customer Success Organization at VMware. In this role, Mary-Beth is responsible for strategy and operational execution of the Customer Success portfolio, committed to driving value realization and excellence in customer's experience with VMware products and services.Since joining in June 2020, Mary-Beth has launched the Customer Success Operations team, designing, hiring, establishing the operational foundation for the now centralized Global Customer Success Org. Mary-Beth led the delivery design of VMware's Success 360, and methodology best practices focused on consumption, retention, and health of our customers. The team is implementing proactive, prescriptive, and predictive capabilities to manage customer's outcomes, scale customer success coverage, and grow the business.Prior to VMware, Mary-Beth was VP, Customer Success Operations and Customer Intelligence at PTC.  Mary-Beth led operational excellence across a unified organization of Customer Success, Support, and Renewals teams. In this role, Mary-Beth scaled strategy-to-execution through global operational effectiveness and efficiencies, and an aligned go-to-market segmentation strategy. Mary-Beth created and launched PTC's Customer Intelligence team, executing end-to-end customer data, analytics and governance, integrating leading and lagging insights to enable actionable data-driven business decisions. In her 15-year tenure at PTC, Mary-Beth had responsibilities leading business transformation across the Finance, Strategy, and Customer Advocacy teams.Mary-Beth has experience in Finance and Sales across medical device and defense industries. She holds a BS and MBA from Babson College.  Mary-Beth lives in the Boston area, and enjoys spending time with her husband and three sons.

The Reimagine Marketing podcast explores how marketing organizations are re-inventing themselves in the age of the digital consumer. This episode features two of our global co-hosts, Wilson Raj and Steven Hofmans, as they review Season One episodes and guests, explore some of the hot topics facing marketers today and share some of the potential topics we'll unpack during Season Two.  This podcast covers:  Recaps of   Episode 2: Butcher Shop as Math House – Connecting with Tomorrow's Digital Consumer, Today  Episode 8: Ethical AI Meets Privacy – Avoid the Paparazzi Effect  Episode 9: Digitizing Southern Hospitality  Potential topics we'll cover in Season Two, including:  Fan experience  Marketing planning in the digital age  The evolution of CX and how to make it more participatory.  AI-powered marketing – the balance of artificial intelligence and human intelligence.  We're excited to share that you'll now find us on our own dedicated channel – so go search for Reimagine Marketing on your favorite podcast platforms. Subscribe today for show notes, to hear previous episodes and to catch Season 2 content as it drops later this summer. Don't forget to join us when we return with more personalities, paradigms and practices on the future of marketing and CX. Thank you for listening!  Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.  Subscribe to the Reimagine Marketing podcast so you never miss a future episode.  Visit sas.com/reimaginemarketingpodcast to learn more about our guests, upcoming episodes and more.  If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.   About our guests:  Wilson Raj is the Global Director of Customer Intelligence at SAS, responsible for the marketing of SAS' AI-powered marketing solutions. He has been a marketing leader at Fortune Global 500® companies such as Microsoft, Medtronic and Philips, and advised C-level executives about digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Wilson is often featured in keynotes and in major media publications such as Adweek, CMSWire, CRM Magazine, Forbes, InformationWeek, MarketingProfs, ZDNet, and more.  Steven Hofmans is a customer experience advisor on a mission to make every citizen a happy customer. Steven believes today's customer experience needs to be personalized, zero effort, frictionless, proactive and about the customer. He helps marketing, sales and service departments to explore how they can revolutionize their marketing processes in order to reach that customer experience of the future. Using inspiring presentations and practical examples, he wants to show what proactive customer experience could look like. 

The Reimagine Marketing podcast explores how marketing organizations are re-inventing themselves in the age of the digital consumer. This episode features two of our global co-hosts, Wilson Raj and Steven Hofmans, as they review Season One episodes and guests, explore some of the hot topics facing marketers today and share some of the potential topics we’ll unpack during Season Two. This podcast covers:  Recaps of   Episode 2: Butcher Shop as Math House – Connecting with Tomorrow's Digital Consumer, Today  Episode 8: Ethical AI Meets Privacy – Avoid the Paparazzi Effect  Episode 9: Digitizing Southern Hospitality  Potential topics we’ll cover in Season Two, including:  Fan experience  Marketing planning in the digital age  The evolution of CX and how to make it more participatory.  AI-powered marketing – the balance of artificial intelligence and human intelligence.  We’re excited to share that you’ll now find us on our own dedicated channel – so go search for Reimagine Marketing on your favorite podcast platforms. Subscribe today for show notes, to hear previous episodes and to catch Season 2 content as it drops later this summer. Don’t forget to join us when we return with more personalities, paradigms and practices on the future of marketing and CX. Thank you for listening!  Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.  Subscribe to the Reimagine Marketing podcast so you never miss a future episode.  Visit sas.com/reimaginemarketingpodcast to learn more about our guests, upcoming episodes and more.  If you’d like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.  About our guests:  Wilson Raj is the Global Director of Customer Intelligence at SAS, responsible for the marketing of SAS’ AI-powered marketing solutions. He has been a marketing leader at Fortune Global 500® companies such as Microsoft, Medtronic and Philips, and advised C-level executives about digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Wilson is often featured in keynotes and in major media publications such as Adweek, CMSWire, CRM Magazine, Forbes, InformationWeek, MarketingProfs, ZDNet, and more.  Steven Hofmans is a customer experience advisor on a mission to make every citizen a happy customer. Steven believes today’s customer experience needs to be personalized, zero effort, frictionless, proactive and about the customer. He helps marketing, sales and service departments to explore how they can revolutionize their marketing processes in order to reach that customer experience of the future. Using inspiring presentations and practical examples, he wants to show what proactive customer experience could look like. 

Greg chats with SAS customer intelligence (CI) guru Mike Turner about the use of CI in life sciences. While pharma’s customers may look a bit different, it turns out life sciences has a lot to learn about customer engagement from industries like retail, consumer packaged goods and hospitality. Mike and Greg talk about the road ahead for life sciences companies as they shift their sales and marketing programs toward a more strategic approach to customer insights and engagement. Finally, Mike shares his predictions for the future of CI in pharma.

Boston is known for its beauty, Fenway Park, the Boston marathon, and that pub from Cheers. It’s also the home of an executive with the one of the coolest titles ever, “Driving the buzz at CallMiner”. In this podcast, Brian LaRoche joined us for an early morning discussion, talking about all things contact centre and more. LaRoche gives an insightful view into a company that is making significant strides in the contact centre world. He says that “feedback is a gift that should be treated as such” and emphasises the importance of listening as a management skill. CallMiner has even named its annual user conference “Listen” because of the importance of, well, listening. In the podcast, LaRoche draws inspiration from a new study that CallMiner commissioned from Forrester, “The New Contact Centre Empowers its People with Customer Intelligence” and provides advice to contact centre managers and C-level executives considering investing in the exciting area of interaction analytics. The automation of the mundane is giving rise to the “super-agent”, who needs to be empowered to lead client interactions in an empathetic way, irrespective of the client channel or the agent’s location. Seventy percent of respondents in the Forrester study agree that good customer-agent experience often de-escalates a bad brand experience. Listen to your agents, train your agents and give them feedback on how they are performing. It’s worth it! With CallMiner continually expanding its artificial intelligence and machine-learning capabilities to show, in context, trending as well as stronger real-time analytics, it’s an exciting time in the contact centre business. Enjoy the discussion! * This promoted content was paid for by the party concerned

Investing in the ability to know your customers better is an opportunity you can’t afford to miss. Increasingly, this responsibility falls to Chief Data Officers who are now charged with turning data into a competitive advantage for their business all while protecting it. Laura McElhinney, CDO of Horizon Media, is our guest in this episode of Saying the Quiet Part Out Loud. She shares how she’s advising clients to take control of their data strategy, safely and securely collaborate with others, better understand and empathize with their customers, and establish a clear value exchange in order to prosper now and in the future.

Having data visibility is great, but how do you monetize that data? In the world of ecommerce, there are many factors at play. These include AI engines, data privacy, compliance, and most recently COVID-19. In this episode, you’ll hear how to use data in new ways to drive your business forward and gain a competitive advantage. Pawan Gupta, a Principal of Commerce and Omnichannel Services at Perficient, discusses the impact data has on ecommerce, supply chain, and order management as well as key considerations such as data privacy and compliance. He explains why data is critical in mitigating risk and optimizing execution. Want more?  Explore our commerce capabilities.   Check out our client successes that have improved customers’ lives and promoted business growth.  Connect with our host Arvind Murali, Data Chief Strategist at Perficient.   Learn more about Perficient's Data + Intelligence expertise. 

In this episode of The Retail Perch, Gary and Shekar discuss the concept of a Customer Intelligence Platform (CIP). They describe how the latest trend in grocery retail unifies information, insights and action in one place, and how retailers can elevate to this next level.

During this episode we talk with Irma Doze, author of Data Driven HR and Founder at AnalytiQs Netherlands, a “fill in company'' author of her latest book entitled, Compassionate Management of Mental Health in the Modern Workplace. This episode will expound on some critical areas from her book on how to best manage and lead a workforce by promoting better mental health and emotional wellbeing practices at the workplace. This episode will identify critical “micro-signals” of mental instability within your employee base while outlining best practices on how to follow up with individual employees. How to identify early and often, while putting a practice in place that’s professional, empathetic, and legally viable. Finally, this show will outline best practices in understanding our own deficiencies as leaders, a critical first step in the process of identifying and addressing mental issues at work, and offer ways to grow. Keywords: Human Capital Management, HRM, Human Analytics, Data Driven, HR Technology, Human Resources, HR, Employee Engagement, Technology.Our Guest: Irma Doze is co-author of the book ‘Data-Driven HR: Creating Value with HR Metrics and HR Analytics’. She is an expert in Customer Intelligence & People Analytics. "Turning data into profit" is both Irma’s personal passion and the mission of her company, AnalitiQs where she is Managing Director. With a background in all forms of intelligence: data management, market research, (predictive) analytics and reporting, Irma helps companies that want to get more out of the people-data they collect. She believes data has the power to unlock new insights and opportunities with which companies can sustainably improve their employee and customer satisfaction and their bottom-line results. Irma's approach in projects and training is characterized by passion and results. The combination of strategic thinking and hands-on execution is her favorite way of working.Our Host:Braven Greenelsh is currently the Founder & CEO at Three Good, and Chairman of the Board for La Visual. Over the past twenty years, Braven has founded six technology and agency businesses in several verticals: two of which he has successfully exited. Braven graduated from Biola University with a B.S. in Business Management while subsequently growing his first company La Visual, 700% year-over-year for 3 consecutive years.Resources:Thinking, Fast and Slow by Daniel Kahnemanhttps://www.forbes.com/sites/bernardmarr/2020/02/14/future-of-people-analytics-what-lies-ahead-for-data-driven-hr/#31e0781e3669https://www.visier.com/clarity/10-reasons-shift-data-driven-hr-modelhttps://www.analyticsinhr.com/blog/4-foundations-data-driven-hr/

Heverton Anunciação entrevista esta semana: Eu, Heverton Anunciação, apresento a minha revista semanal Person of the Week. Eu irei entrevistar importantes profissionais do Brasil e exterior sobre suas respeitáveis conquistas no mundo dos negócios. Esta semana eu convidei o JOsé Carlos Yamagoshi Wang, de Peru . CEO of Interaction Business Consulting, peru, para trabajos de consultoria y proyectos de crm y call center. presidente de la Asociación Peruana de CRM (APCRM). director of Ibero-Americana Society of CRM – SIACRM. professor y Director of Master Degree Course of Customer Intelligence in the Post-Graduation School of UTP – Intercorp. el fue un de los invitados de mi libro: 30 Advice from 30 Greatest Professionals in CRM onde habla sobre la Customer Experience – Emotionally Intelligent.

SugarCRM announced this morning it has acquired customer intelligence startup, Node. The companies did not reveal the purchase price, but the deal has closed. While Sugar gains a ton of AI expertise, it also adds a customer prediction element to the platform such as figuring out the customers most likely to convert or most likely […]

Lorin is the Founder of the Customer Intelligence Institute. She has worked with dozens of high-growth companies including best-in-class startups, emerging market leaders, and unicorn companies to contribute to successful exits and record quarters. Here are only a few of the topics we’ll discuss in this episode of Customer Conversations with Lorin. Early warning signs for companies that may have a positioning problem The first step towards repositioning around your customer Finding the customers, getting the conversation started and what to ask them Making sure you’re actually getting valuable data from your customer conversations Resources Customer Intelligence Institute Connecting with Lorin Connect with Lorin on LinkedIn

Customer support is a big driver of customer success in the B2B sphere. In the B2C space, however, things can be more challenging as you’re dealing with hundreds to thousands of customers daily. How can you design your customer service program so that it translates into customer success as you scale your business? José A. González, the CEO of Infolink-EXP and founder of Zahoree, joins Betsy Westhafer and Tony Bodoh to explain how his company’s customer journey support model works. José has been in the IoT business for more than twenty years, learning along the way that scaling your business is much more about customer relations than product design or marketing. Listen to him share some of the ways his company accompanies customers on their journey towards having the best experience with their IoT products in the middle of a technological revolution.

Covid-19 forced many of us to shelter-in-place, and caused us to do things like shop for groceries digitally. And while it took a pandemic for many of us to do that, now that we have done it, many will continue grocery shopping online long after the pandemic is over. Just as people who went into an office to work, might never do that again now that working from home has been great for many folks who never imagined doing it before Covid-19. The pandemic has sped up the move to a digital-first economy. But there is more needed to be done before you can successfully transform your organizations to thrive in post Covid era. And earlier this week I talked about this during a LinkedIn Live conversation with Wilson Raj, Global Director of Customer Intelligence for analytics platform provider SAS.

Discover how customer intelligence applications in real estate will improve sales conversions in our industry with Shankar.

During this episode of Tech Qualified, Tristan Pelligrino chats with Rebecca White, Vice President of Marketing at Databook. During the podcast episode, Rebecca talks about her past working experience in B2B organizations. Her experience stems from mostly field sales organizations where she’s driven pipeline from a marketing perspective. Rebecca also discusses her current role at Databook which is a startup that differentiates itself as an Enterprise Customer Intelligence platform. Highlights Rebecca graduated with a degree in English and feels this helps her understand how to analyze information and share information which resonates with people. Rebecca starts the podcast by sharing information about her past experience working with B2B organizations and building marketing functions.  She talks about how she got into marketing after taking jobs at an entry-level after school. She spent about ten years in marketing, consulting, running a marketing strategy company.  Rebecca introduces Databook as a platform that reduces the time that Account Execs spend on research and then provides them with a financial case for change so that they can close more deals faster, which drives pipeline acceleration across the board.  She discusses how it’s important for marketers to have industry expertise, because it’s easier to learn a product than it is to learn about an entire market. She discusses the marketing function of startups which change every three to six months. Rebecca states that it’s good to be a generalist because tools change, flows change - find out what works and what doesn’t work. When discussing the platform, Rebecca mentions that apart from the regulatory, compliance-related part, one needs to have the right data to send the right messages to people.  Tech stack and data is a storyboarding process because you need different inputs and outputs -  the entire process is like putting a puzzle together.  Setting up a foundation, making sure everything is correct, making sure that, everything is in compliance, building out the messages, building out all the materials are things that are required to accelerate the business. Creating an inbound engine is a lot more expensive than creating an outbound engine, but it bears much more fruit in the long term. One of Rebecca’s early initiatives was at least installing a “billboard” for the Databook brand and this involved a simple website, with clear messaging in place.  According to Rebecca, Digital marketing has created an incredible amount of noise - fruit that’s a little bit too ripe.  Rebecca discusses the importance of creating a valuable network and how this is as important as following/reading publications or other online resources. Key Points While talking about the benefits of an English degree and moving to marketing, she said “you can do anything because it's just about learning how to sort of analyze information and disseminate the information so that it resonates with people.” According to Rebecca, inbound takes longer and is more expensive, but has larger benefits long term. She stated “I'm always focusing at least 50% of my time on trying to move us forward on inbound, which includes the branding and the corporate comm and the awareness activities...because that drives people to your website.”  Resources Rebecca White: LinkedIn Databook: Website Motion: Ultimate Thought Leadership Course for B2B Tech Companies

In our third episode of Breaking 404, we caught up with Srivatsan Ramanujam, Director of Software Engineering: Machine Learning, Salesforce to discuss everything about Machine Learning and the best practices for Machine Learning Engineers.About Srivatsan RamanujamSrivatsan Ramanujam is a Director of Software Engineering at Salesforce where he currently leads engineering for machine learning products in Salesforce Einstein. Previously at Salesforce, Srivatsan led the Customer Intelligence data science team, solving problems in customer growth, retention, and platform adoption. Prior to Salesforce he led data science projects for customers in multiple industry verticals at Pivotal (VMWare) and was a lead engineer for NLP products at Sony Mobile and ML products at Sony PlayStation. Srivatsan earned a Masters in Computer Science from the University of Texas at Austin.Follow SrivatsanWebsite: https://vatsan.github.io/Twitter: @being_bayesian

“If you don’t have customers, you don’t have a business,” and this is why “You have to always think about continuous improvement.” Wise words from Adam Hayes, a civil engineer who now consults and serves as an operations advisor across various industries.  In this episode, Adam reveals the three types of customers every business should consider as well as internal questions you should ask yourself as a guide to meet customer expectations, measure what matters, and ultimately increase profitability.

Customer Intelligence, Machine Learning and AI are all important considerations for sales enablement practices. In this interview with Pete McChrystal, CEO and founder of sales enablement firm Accent Technologies, we discuss CRM integration, best use cases and the art of the possible. https://www.linkedin.com/in/pete-mcchrystal-56637949/ #salesenablement #CRM #AI #ML #customerintelligence #insights #salesautomation #contentmanagement #salesleadership #salesplaybook #guidedselling

In today's podcast with guest Connor O'Brien, we discuss the possibilities and challenges with AI. Connor discusses the advantages of utilizing this robotic technology and why it could be helpful for companies moving forward. BIO: Connor O’Brien is senior director of Business Operations group comprised of the Anaplan on Anaplan (COE) and Customer Intelligence teams. Connor is also an avid open water diver, dog whisperer, and an ironman. Anaplan- the next essential software category that joins people together with data and plans to accelerate business success. Our cloud-based, enterprise SaaS platform is transforming the way business decisions are made. LinkedIn: https://www.linkedin.com/in/connorob/ Instagram: connorado Twitter: connorado BlockChange: blockchange.ai (The Digital Asset Investing Platform for Professional Wealth Managers) Non-profit / organization(s): Concourse (earn your BA from scratch) https://myconcourse.org/ College Match (helps students get into college) https://www.collegematchla.org/

How does a culture of sharing develop and become a knowledge ecosystem? Find out what Rocio knows about the elements that can influence collaborative organizations. -------------------------------------------------------------------------------------------- Of Spanish nationality, Rocio Sanz is currently based in Geneva, Switzerland and has over 20 years of work experience in the fields of communication, public information, media and humanitarian emergency responses. And over 15 years working on knowledge management and information architecture. She has worked in the Balkans region (Croatia, Kosovo and Albania), Papua New Guinea, Iraq, Colombia, Switzerland and Egypt, with numerous deployments to conflict situation zones and natural disaster affected areas. Her work on Knowledge Management started “officially” in 2007 working at the Emergency and Post-Crisis Division of the International Organization for Migration, a UN Agency. The 2010 Earthquake in Haiti was the first successful result of the Knowledge-Based approach. In Egypt, during the Arab Spring she worked for UNICEF in the country developing knowledge products, a knowledge management strategy and the internal knowledge-based system based on SharePoint. Her engagement with UNICEF started after a country programme evaluation. Since her arrival to Geneva in 2015, she works as consultant on KM issues. Her last engagement -still on-going- is the support to the IOM Regional Office in Costa Rica in the development of the Knowledge Hub for Migration (https://kmhub.iom.int) and the support to Headquarters in the development of knowledge sharing tools that include user-friendly products and participatory internal trainings that contribute to culture change. A growing interest on Customer Intelligence has made her participate at the first International Customer Knowledge Management Conference that took place in Teheran September 2018. Recorded 13 Nov 2019 --------------------------------------------------------------------------- Edwin K. Morris is the president and founder of Pioneer Knowledge Services which produces this educational program, Because You Need To Know. It is part of the mission to educate and bring awareness around knowledge management and nonprofit concerns. https://pioneer-ks.org/

How does a culture of sharing develop and become a knowledge ecosystem? Find out what Rocio knows about the elements that can influence collaborative organizations. -------------------------------------------------------------------------------------------- Of Spanish nationality, Rocio Sanz is currently based in Geneva, Switzerland and has over 20 years of work experience in the fields of communication, public information, media and humanitarian emergency responses. And over 15 years working on knowledge management and information architecture. She has worked in the Balkans region (Croatia, Kosovo and Albania), Papua New Guinea, Iraq, Colombia, Switzerland and Egypt, with numerous deployments to conflict situation zones and natural disaster affected areas. Her work on Knowledge Management started “officially” in 2007 working at the Emergency and Post-Crisis Division of the International Organization for Migration, a UN Agency. The 2010 Earthquake in Haiti was the first successful result of the Knowledge-Based approach. In Egypt, during the Arab Spring she worked for UNICEF in the country developing knowledge products, a knowledge management strategy and the internal knowledge-based system based on SharePoint. Her engagement with UNICEF started after a country programme evaluation. Since her arrival to Geneva in 2015, she works as consultant on KM issues. Her last engagement -still on-going- is the support to the IOM Regional Office in Costa Rica in the development of the Knowledge Hub for Migration (https://kmhub.iom.int) and the support to Headquarters in the development of knowledge sharing tools that include user-friendly products and participatory internal trainings that contribute to culture change. A growing interest on Customer Intelligence has made her participate at the first International Customer Knowledge Management Conference that took place in Teheran September 2018. Recorded 13 Nov 2019 --------------------------------------------------------------------------- Edwin K. Morris is the president and founder of Pioneer Knowledge Services which produces this educational program, Because You Need To Know. It is part of the mission to educate and bring awareness around knowledge management and nonprofit concerns. https://pioneer-ks.org/

How can brands gather meaningful insights about customer behavior to improve decision making? Can we stitch together these insights across the customer journey? How does a brand have an authentic exchange of value with a consumer? In this episode of IBM thinkLeaders, we are joined by Alex LePage (Senior Product Marketing Director, Marketing Solutions at Neustar) and Ganes Kesari (Co-founder & Head of Analytics at Gramener). We talk to Alex and Ganes about whether a customer can have a seamless journey in an omnichannel world, the power of marketing teaming up with data science for cross-functional expertise, and how to turn a happy customer into a promoter for the brand. We also dig into the recently announced Dashboard act (regarding data monetization) and the fine line between creepy and useful with retargeting. “[I]t's very important that brands look at what do customers value and how do you maintain the trust. Customers don't like people talking about their data behind their backs. So we will have to be conscious as to what a customer knows about, how the data is being used, and maintain the trust element.”-Ganes Kesari, Co-founder & Head of Analytics at Gramener “A data scientist combined with a marketer or a social psychologist--that is the most powerful combination because they need to define what the hypothesis is and what the model is going to be deployed to help us.” -Alex LePage, Senior Product Marketing Director, Marketing Solutions at Neustar Connect with thinkLeaders and our panelists: @IBMthinkLeaders @Neustar @kesaritweets BIOS Alex LePage leads Product Marketing for Neustar. He is responsible for driving the positioning, go-to-market strategy and messaging for Neustar's full Marketing Intelligence Platform, including the MarketShare analytics suite, the Identity Data Management Platform (DMP), and the Customer Intelligence solution. Previously, Mr. LePage held leadership positions in product strategy and product marketing at Rubicon Project and Chango, marketing at Toys R Us, and strategy and client revenue roles at iCrossing/Hearst and Wunderman/Y&R. With more than 20 years of experience, he is a sought-after speaker at the intersection of marketing, data and technology. Mr. LePage received a Master of Business Administration from Yale University and a Bachelor of Arts from Cornell University. Ganes Kesari is the co-founder of Gramener, an organization that helps identify insights and convert them into stories. He’s played several startup leadership roles to scale Gramener, with a demonstrated ability to conceive strategy and execute on-the-ground.In his current role as head of Analytics, he has advised 100+ enterprises 1) to build their data science roadmap, 2) to execute projects that apply advanced analytics for business value and 3) to use data stories to drive business decisions. Ganes leads Gramener innovation efforts at AI Labs by experimenting with the latest developments in advanced analytics. Ganes speaks regularly in business and technology events around the world, such as TEDx, O'Reilly Strata, O'Reilly AI Conf, Hubspot Inbound, AnacondaCON. He provides corporate training in Data science and has taught in courses run by institutes like ISB Hyderabad, IIIT, IIM, and NID.

Kelly Derosa, Director of Retail Strategy at IgnitionOne, a marketing technology and services company that offers cloud-based Customer Intelligence solutions to enterprise marketers, joins Rob Sanchez on location at eTail West in Palm Springs, CA to discuss wide ranging conversation about the quickly changing landscape of retail marketing. In this episode: Seeing a changing and shifting retail industry, with every month something new More channels evolving, brands need to be smart about how they are communicating The future of audio in retail marketing Brands will be smart how they can build content Seeing D-to-C building pop-up shops Finding more innovative ways to engage with customers Social networks and loyal customers sharing their impressions Driving brand story inside collaborations Emerging channels - being able to properly collect data points from new channels Playing with data in creative ways Less partners better for more unified, cleaner data with a fuller lens Important to still listen to customers Loyalty program considerations, incremental positive experiences minimizing friction How retail is fun

This week Michael Greenberg, founder of Retina.ai joins Allison Hartsoe in the Accelerator to discuss customer intelligence platforms. Where CDPs are all about organizing and selectively activating the data, CIPs or Customer Intelligence Platforms are all about rapidly building a single source of insight. By definition, insight means continuous learning in a looped system. Hear Michael talk about how companies can benefit from a data system that makes recommendations to you.      Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!  Learn more about your ad choices. Visit megaphone.fm/adchoices

An accomplished, published, and recognized academic leader in Data Analytics and a Business Visionary, Derek spearheaded techniques to analyze structured and unstructed data from resources around the web in order to create predictive algorithms for companies across the globe. This knowledge became the foundation of his passion, Stratifyd.

The world of wireless networks has evolved from a commodity to a core part of data strategy, and early concerns about speed and security are being replaced with a desire to know what to do with all the data coming in. Özer Dondurmacıoğlu, VP of Location Services at HPE Aruba, joined the podcast to talk about why wireless networks are now key to your customer intelligence strategy.

Download for offline listening. Customer analytics has come a long way since banks first started building Customer Information Files in the 1990s. “CIFs”, as they were called, were the primitive forerunner to what we now call “data lakes”. Just getting access to data was the main barrier back then – closely rivalled by the suspect quality of the contact data. Today the biggest analytical challenge for banks isn’t the limitations of technology: it’s embedding data-driven decision-making into the operational DNA of the bank. Most banks still limit their analytical muscle to product cross-selling, risk management and fraud detection. But as banks face stiffening competition from fintech interlopers, eager to capitalize on the mass migration of customers toward web and mobile banking, they can see the smoke signals: either they make it easier for customers to do business with them across multiple touchpoints, or they face the likelihood of losing them to less costly providers. Lori Bieda, who heads up the Analytical Centre of Excellence at Bank of Montreal, believes that banks can only succeed if they master the science of journey analytics. People crave both the convenience of online banking and personal attention from their local branch. They expect to be able to easily open an account, apply for a loan, pay a bill, cash a cheque, or monitor their investments using any channel or device of their choice, at any time. Identifying the breakpoints in that experience – where the journey is interrupted or disconnected due to faulty wiring - is crucial to customer loyalty and retention. “I’m a huge advocate of journey analytics”, she says. Lori’s mandate stretches far beyond journey optimization. She’s also focused on cultivating a data culture at the bank: one where analytical literacy and data fluency are found at all levels of the company, not simply concentrated in a “genius” pool of data scientists. Which explains her missionary work on the speaking circuit. She’s an eloquent ambassador of analytics, promoting it as a strategic tool for converting insight into business outcomes, whether that’s higher satisfaction scores or attrition reduction or simply increasing the average number of accounts. But realizing the full value of analytics, according to Lori, means looking at many different types of data horizontally – events, click paths, transactions, interactions – to isolate the moments that make or break an experience. With a wealth of experience in the analytical field – from her formative years at the database marketing agency Rapp Collins to heading up Client Insight at both CIBC and TD to serving as Executive Lead of Customer Intelligence at SAS – Lori has the rare ability to connect data science to business strategy. In short, she is the ultimate business translator, as she demonstrates in this insightful (excuse the pun) interview.

In the show … Where or how have you felt most alive this week? We discover that we’re still learning something new about each other in each episode… although it’s possible we already knew that we’re both obsessed with excellence!  Sue’s been out of her comfort zone, two-timing Sherry and guesting on another Podcast to preview the US Open Tennis Grand Slam with two other tennis writers.  Sherry not only confesses her not-so-secret passion for collecting sea shells, but also reveals she has a bit of a thing for planes! Or is it rockets, Sherry?!  (01.32 – 07.12) How have you been challenged? This week we consider the importance of team purpose. Whether you’re a freelancer creating a team to deliver on your behalf, or a line manager/project manager in a large organisation who needs your team to deliver on your personal or organisational objectives, having a common purpose is critical to achieving success. We explore some of the tensions and dilemmas inherent in bringing a team of experts together, as well as the benefits and opportunities of working with a great team.  We also examine the difference between setting expectations and creating agreements with the team (see Shift Your Mind: Shift The World chapter 42). If you don’t know the difference between ‘list’ and ‘story’ people in your team, you’ll definitely want to tune in to this section!  (07.13 – 39.15) So where are you building momentum right now? As we keep saying, momentum is critical in getting past the Tipping Point!  Sue has been clearing the decks, letting go of anything unnecessary in order to release space for new opportunities as she launches her new leadership development programme… and the universe has responded in its own, inimitable, way!  Sherry is taking some time out for R&R over the holiday season, but is also looking ahead to her autumn schedule and the launch of her LinkedIn Challenge in September, as well as her Career Confidence Masterclass which takes place in the autumn. (39.16 – 46.07) How have you been inspired this week? Sue’s new programme is shaping up in an unexpected range of directions, with every discussion she has, and she’s really excited by the unfolding possibilities. Sherry has been inspired by a meeting with Tough Love’ a new start-up specifically focussed on helping companies to develop their Customer Service. (46.08 – 51.15) What else or what next? Sue recommends ‘Shift Your Mind: Shift The World’ by Steve Chandler, a guide to becoming fearless and achieving fulfilment. Sherry reflects on the earlier discussion, celebrates our differences and concludes “I’m just going to be me”.  Wouldn’t want it any other way! (51.16 – 52.35) Mentioned on the show and other useful links To find out more about the Customer Intelligence firm ‘Get Tough Love’ click here. More information about the New Entrepreneurs Foundation for young entrepreneurs, is available here. We also talked about Shift Your Mind: Shift The World by Steve Chandler – a guide to becoming fearless and achieving fulfilment. Enjoyed the show? We always love to read your comments and feedback. Tweet us @TippingPointPod using #TippingPoint. Even better …. please rate and review us in iTunes . It only takes a moment and will help keep the podcast going. Discover more…  Sherry Bevan at theconfidentmother.co.uk  Sue Revell at magentachange.com Follow Us… On Facebook:     On The Tipping Point The Confident Mother (Sherry) Sue Revell – The Unstoppable Leaders’ Coach (Sue) On Twitter:     @TippingPointPod @SherryRB (Sherry) @MakeYourBigLeap (Sue)  “The Tipping Point:  The time at which a change or an effect cannot be stopped”

Dave leads the technology strategy for AllSight and works with clients on their initial implementations of AllSight. He has many years of experience working on the architecture and development of mission-critical enterprise applications in both the product and custom solution spaces. Dave came from IBM where he was a Senior Technical Staff Member responsible for leading the InfoSphere MDM portfolio of products and working directly with clients around the world. Interviewer; Rajib Bahar Agenda: - In your previous role at IBM, you were a MDM Data Architect. How has that role related to your Customer Intelligence 360 initiative? - What's Entity Resolution in the Big Data Scene? - I'm interested in learning about as many techniques involving stitching together and de-duplicate customer data on Big Data platform? What operational and analytical use cases do they have? - As it relates to Customer Intellgence 360, what are some Machine Learning and Graph DB solutions out there? - How do we connect with you on twitter / social media? Music: www.freesfx.co.uk

In this week’s episode of SMACtalk, hosts Brian Fanzo and Daniel Newman had the opportunity to speak with Pega CEO, Alan Trefler. Known for his “Pull no punches” approach to business, Alan makes for the perfect “SMAC” guest because he’s going to take questions head on and leave the audience wanting more. At Pegaworld, we found out that Mr. Trefler isn’t only the CEO at Pega, he is also a chess master who can engage in 20 simultaneous chess matches while enjoying a beer and having a chat with his customer and partner community. Impressive Alan! In this show, we talked about a topic that Alan is uniquely passionate about, and that is the challenges of enterprise software. Knowing today’s importance on having tools that drive businesses forward, the Pega CEO believes that companies cannot risk investing and implementing software that is more hype than substance. We agree with this, but needed to make sure that this provocation from Alan wasn’t hype itself. This is where the interview came into play. During this episode, Alan provided insights on the following questions and a few bonus questions that you will have to tune into to learn more about: At PegaWorld, you mentioned the delusional behavior out there about software, specifically around cloud, AI, and bots. What is the industry getting wrong and how can it get back on the right track? How can organizations “get real” and cut through the hype when it comes to these technologies? You also discussed that many organizations aren’t getting it right when it comes to their end-to-end technology. How can organizations fully connect their organizations in a practical way? You have been quoted saying that software is being built “wrong” these days. What do you mean by that and what should companies be doing instead?  A lot of the recommendations you are making have as much to do with culture as they do with technology. How do you build a great culture to succeed with digital transformation and the shifting customer landscape?  What do you envision the future of software, apps, and CRM looking like? What will drive the biggest change to business (at Pega and beyond)? Throughout this episode of SMACtalk, Tom takes on the challenging questions that many of us are wondering about the role of the CMO in today’s enterprise as well as how that may change into the near future as Digital Transformation continues to shape industries. Following another successful #Pegaworld in Las Vegas, this show was a timely episode to learn more about the challenges and opportunities for software in your business and getting inside of the mind of CEO of one of the fastest growing software companies in the CRM and Customer Intelligence spac. Want to learn more?  Tune in, check it out and enjoy the episode! Disclaimer: This episode was sponsored in part by Pegasystems. To learn more about Pega, visit them at (www.pega.com)

David joined AllSight in 2016 to help establish it as the leader in Customer Intelligence Management. He has 18 years of experience in enterprise software and has launched and grown successful product businesses within startups and large software vendors. David led product management at DWL and was instrumental in the formation of the Customer Data Integration (MDM) market, and later the MDM market after acquisition by IBM. Prior to joining AllSight, David led product management and marketing at IBM Big Data & Analytics, where he launched the MDM market, IBM’s big data platform, and it’s self-service data platform. David has an MBA from Schulich School of Business. Interviewer: Rajib Bahar Music: www.freesfx.co.uk

Bloomberg Markets with Carol Massar and Cory Johnson. GUEST: Bastiaan Janmaat CEO/Co-Founder DataFox Discussing the company's growth as well as bringing artificial intelligence into the workplace.

Bloomberg Markets with Carol Massar and Cory Johnson. GUEST: Bastiaan Janmaat CEO/Co-Founder DataFox Discussing the company's growth as well as bringing artificial intelligence into the workplace. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Dave Murray, a former client of The DiJulius Group, joined The DiJulius Group after 20 years of experience in Customer service, marketing, and sales, primarily in the sports and entertainment industry. Dave's experience has varied from leading call centers and front-line team members, to working closely with key partners and stakeholders. Dave has been personally trained on the methodology created by John DiJulius, and uses it regularly with clients including Anytime Fitness, Carnival Cruise Lines, TravelCenters of America, and many more. As a Senior Customer Experience Consultant with The DiJulius Group, Dave leads clients in generating ideas, turning those ideas into systems, and then implementing and executing them enterprise wide. He is also an accomplished keynote speaker full of insight and wit; leaving audiences motivated, entertained and walking away with great content to implement immediately. Show Highlights: A lot of businesses see customer experience as an expense instead of an investment. @DavidDMurrayThe experience you provide is the one true way to differentiate yourself from the competition. @DavidDMurrayA successful customer service statement is one that every employee in the company understands, recognizes what it means for their roll and knows how to act on it. @DavidDMurrayBe aware of how you treat every person you contact within the company, even the doorkeeper. @DavidDMurrayThink beyond that singular transaction. @DavidDMurrayMake the most of the time you have with your customer, listen and build your customer intelligence. @DavidDMurray Find more on Dave Murray and the Dijulius Group by clicking here. The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation's top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

What IS customer intelligence? What is a customer? Is the customer best understood by breaking the word down into its component parts: "cuss" and "tumor?" Would that be an intelligent thing to do? Will these and related questions some day be answered by self-aware machines? Will any of *these* questions be answered on this episode? Give it a listen and find out! The mish-mash of companies, products, and miscellany mentioned on this show include: Adobe, Oracle/ATG, SAS Customer Intelligence, Salesforce.com, Scott Brinker (Chief Martec), Domo, Data Studio 360, Tableau, iJento, Netezza, SPSS, Unfrozen Caveman Lawyer, Eight Is Enough, Legend of the Plaid Dragon (and the Slack version), Office Vibe, p-value article on fivethirtyeight.com (and the p-hacking app), and the "AI, Deep Learning, and Machine Learning" video.

As the more data gets generated in less time – by more devices – it’s bringing more attention to how companies are using that information. Wilson Raj, Global Director of Customer Intelligence for marketing analytics platform provider SAS, discusses recent findings from the company’s study - Mobility, Vulnerability and the State of Data Privacy. Raj shares his thoughts on why millennials are both more concerned with and expect more from companies with respect to how they are using customer information. And why companies using information to impact customer lifestyles are more likely to find more success with digital natives, than with the Over 40 crowd.

110813 Falthzik

Shiva Kommareddi works for Tiger Analytics which provides consulting services in the area of predictive analytics to clients in the Marketing, Merchandising and Supply Chain functions. Prior to Tiger Analytics, Shiva was responsible for product strategy and product management for SAS¿s Enterprise Solutions . During the tenure of this position, he managed a team of more than 50 product managers who were responsible for enterprise solutions in the areas of Risk Management, Customer Intelligence and Performance Management. He was also responsible for industry specific solutions in the retail, telecommunications, banking and insurance industries. Prior to SAS, Shiva worked for i2 Technologies where he handled product marketing for demand management, supply chain management and e-Procurement offerings for retail, CPG and hi-tech manufacturing industries. He has an MBA from the Indian Institute of Management, Bangalore and the University of Pittsburgh.

Welcome to the Minter Dialogue Radio Show number #34. This interview is with Caspar Craven, whom I met thanks to Jane Gomez at the Supper Club. Caspar is co-founder and Director of Trovus, an award winning agency working on gleaning and refining customer intelligence, especially for B2B companies. Casper has a very strong point of view on customer intelligence and about what makes for success in creating customer driven sustainable growth. I'm sure you will enjoy his insights. Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment to go over to iTunes to rate the podcast.Enjoy the show!Support the show (https://www.patreon.com/minterdial)

In the B2B environment, social media has risen to a whole new importance for marketers. In a preview of her presentation at the 2012 INFORMS Conference on Analytics this April, Theresa Kushner, the Senior Director of Customer Intelligence at Cisco, explains how Cisco is going beyond analyzing traditional online metrics to better understand its customers and retain market share in an increasingly competitive environment. Hear her discuss Connecting the Stars: Applying Social Media Understanding to a Structured Marketing Data Environment in a B2B World.

Join Adam and Rudi as they talk with  Paul Phillips of Causata and real-time customer intelligence.   Paul provides the team with insight on what exactly Causata is and the business problems that they are helping their clients solve.   The conversation explores the real-time customer intelligence, pulling multi-channel data into a single source, and dives into [...]