Podcasts about tapcart

In this episode of The DTC Insider podcast, Brian Roisentul welcomes Neal Goyal, who shares insights from his journey in the e-commerce space, transitioning from Tapcart to Disco. Neal discusses the importance of meeting customers where they are, the unique value proposition of Disco, and the role of machine learning in customer acquisition. He emphasizes the need for brands to diversify their marketing strategies and the significance of building a personal brand. The conversation also touches on the evolution of e-commerce and predictions for the future, particularly in 2025. Here's a glimpse of what you'll learn: Neal Goyal emphasizes the importance of reducing customer acquisition costs. What Disco offers for brands. Why meeting customers where they are is crucial for effective marketing. The role of machine learning in understanding customer behavior. How brand collaborations can lead to significant insights and opportunities. The Evolution of e-commerce. Why decentralization in marketing strategies is becoming increasingly important. The benefits of building a personal brand. Predictions for 2025. Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.

Send us a Text Message.Uncovered the issue of double reporting for add-to-cart events, the impact on data accuracy, and ultimately, the erosion of trust in the platform. A glimpse into the challenges of measuring return on ad spend (ROAS) when running before-and-after comparisons becomes challenging due to changes in data tracking.In this episode, Jordan West gets into a conversation with guest Yiqi Wu, the CEO and founder of Aimerce, a company tackling the conversion API problem. They discuss the challenges with data collection and reporting on Facebook ads, the impact of the Facebook algorithm and Safari changes, and the emergence of conversion API for server-side tracking. They also touch on the limitations and deficiencies of data processing, the importance of storing first-party data independently, and the future of AI tools for understanding customer behavior. Listen and learn in this episode!Key takeaways from this episode:The importance of data for e-commerce businesses, especially in the context of advertising success and challenges with data collection and reporting on Facebook ads.The impact of the iOS 14 update and Safari's deprecation of 3rd party cookies on ad tracking, user tracking, personalization, and return on ad spend (ROAS).The emergence and importance of conversion API in addressing the challenges of browser tracking and data reliability, with a focus on server-side tracking and data processing.The limitations of Facebook's conversion API, including the inability to track the same user across different devices and emails, and the deficiencies in data processing.The significance of storing first-party data separately for transparency, understanding customer behavior, and optimizing business decisions, as well as the role of AI toolings in accessing and interpreting data.The impact of sending more data to Facebook on improving the ads algorithm and targeting capability through training the machine learning algorithm.Today's Guest: Yiqi Wu, the CEO and founder of Aimerce, a company focused on addressing the challenges arising from the deprecation of 3rd party cookies, specifically on Safari. With a background in computer science and previous experience working on projects like Reddit and Instagram stories, Yiqi is an expert in the area of data processing for e-commerce, particularly with a focus on server-side tracking, data reliability, and the impact of the Facebook algorithm and Safari changes. His company, Aimerce, specializes in providing solutions for e-commerce businesses to navigate the challenges caused by the deprecation of 3rd party cookies and the impact on ad tracking and data reliability.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales. Learn more here: Tapcart

Send us a Text Message.The new combined listings app allows plus stores to create combined product listings from the admin, providing more flexibility and merchandising options. Delve into the new feature that empowers customers to choose shipping options for split orders, providing greater flexibility and an enhanced customer experience.In this episode, Jordan West gets  into the latest Shopify additions, unraveling the exciting new features that are about to revolutionize the ecommerce landscape. From combined product listings to upgraded PoS capabilities, improved analytics, and enhanced international selling services, Jordan shares his insights and enthusiasm for these game-changing developments. Listen and learn in this episode!Key takeaways from this episode:The episode discusses the latest additions to Shopify and the importance of staying updated with the new features for e-commerce merchants.The episode covers various new features, including the combined listings app, updated Shopify PoS, native store credit issuance, split shipments, and improved product taxonomy.Shopify promises better analytics with real-time data and the ability to use Shopify QL to query data inside reports.An improved interface for international selling, B2B, and retail, consolidating them into one central location, is highlighted as a plus-only feature.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales. Learn more here: Tapcart

Send us a Text Message.A strategy that involves using affiliate traffic from Amazon affiliates to direct traffic to Amazon listings instead of using TikTok shop. This can lead to increased sales, improved product relevance for specific keywords, and enhanced brand visibility.In this episode, Jordan West gets into a little hack that's been making waves from the world of TikTok. Host Jordan West brings some exciting insights on leveraging TikTok and another platform to boost your ecommerce brand's performance. Jordan also shares some upcoming projects and a unique opportunity for startup-sized ecommerce brands to get his advise. Tune in as we explore a powerful strategy to drive traffic and sales through external sources like TikTok straight to Amazon, and learn how this can elevate your product's performance and brand visibility.  Listen and learn in this episode!Key takeaways from this episode:TikTok can be used as a platform to sell products, similar to Amazon, where people come to buy products, not necessarily brand-related items.The importance of utilizing external traffic to boost sales velocity and rankings on Amazon. This can lead to improved click-through rates, more customer reviews, and better ad performance for Amazon PPC campaigns.The podcast highlights the potential of social commerce principles and influencer-driven marketing across various platforms like TikTok, Meta, and eventually YouTube shopping.The recommendation to try running specific promotions exclusively from TikTok to Amazon, leveraging the rise of influencers working with Amazon.Encouragement for listeners to consider testing the Amazon strategy discussed in the episode, either by reaching out to Upgrowth Commerce or attempting the approach independently.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales. Learn more here: Tapcart

Send us a Text Message.Uncover the power of data-driven decisions in ad campaigns. Dive into the art of testing and learning different attribution windows on Threads for exponential growth. From 1-day click to 28-day click, understanding the right attribution settings is pivotal for maximizing ad effectiveness.In this episode, Jordan West walks through the different types of attribution settings and shares his insights on when to use each one. From 1-day click attribution for quick purchase decisions to 7-day click and 1-day view for longer buying cycles, Jordan provides practical tips for optimizing ad effectiveness. Tune in to gain valuable knowledge on how to align your attribution settings with your campaign goals and maximize your ad spend efficacy. Plus, learn the importance of testing and consistency when it comes to finding the right attribution setting for your brand. Listen and learn in this episode!Key takeaways from this episode:Understanding the various attribution settings available (1-day click, 7-day click, 1-day view, 7-day click 1-day view, 28-day click 1-day view) and knowing when to use them based on the product or service being marketed.Tailoring attribution settings to match the buying cycle of the product or service (short buying cycle, longer buying cycle, high consideration products).Aligning attribution settings with campaign goals and the customer journey, and constantly testing and learning to optimize ad spend efficacy.Emphasizing the importance of research, analysis, and consistency in selecting the right attribution settings for Facebook ads.Encouraging listeners to test and not just default to the same attribution settings they have used in the past, and to let Facebook know what is desired for optimal results.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales. Learn more here: Tapcart

Send us a Text Message.Community unlocks a whole new realm of relationships beyond the purchase. It's where your brand becomes woven into the fabric of people's lives, resonating not just as a product, but as an irreplaceable part of who they are.In this episode, Jordan West gets into the world of community building in 2024 and beyond. He shares insights on the power of nurturing a community, the different levels of a customer relationship, and the impact of building a community around your brand. Jordan speaks from his own experience of building brands based on the foundation of community and emphasizes the importance of allowing conversations within the community.Listen and learn in this episode!Key takeaways from this episode:Community building is essential for ecommerce brands.A community allows for two-way communication, not just broadcasting messages.Building a community where customers already gather, like on Facebook or Discord, is crucial.A strong community can lead to advocates who passionately defend and promote a brand.Responding to community feedback, even when negative, builds trust and loyalty.A successful community can lead to strong emotional connections with customers.Jordan West is considering offering formal help for brands looking to build and leverage their communities.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales. Learn more here: Tapcart

The importance of keeping operational expenses in check - a critical piece of advice for any e-commerce entrepreneur striving to build sustainable, long-term success. The lessons are hard-learned, but the potential for growth, resilience, and smart decision-making shines through every word.In this episode, Jordan West gets into some of the biggest mistakes he has made as an e-commerce entrepreneur. With a focus on sharing his lessons to help you avoid similar pitfalls, Jordan gets vulnerable about the costly errors he's encountered, including the impact of high operational expenses (OpEx). Drawing from personal experiences and industry insights, Jordan shares cautionary tales and practical advice to help you navigate the challenges of growing your e-commerce business. Listen and learn in this episode!Key takeaways from this episode:The importance of keeping OpEx down and being as lean as possible in e-commerce to avoid financial strain and difficulties during tough times.The cautionary tale of making high OpEx-related decisions, such as leases, space acquisitions, or hiring, and the potential negative impact on business growth and scalability.The recommendation to carefully assess expenses before making big purchases, leases, or hires, and to consider scaling down before committing to large financial obligations.Consideration of outsourcing certain functions, like customer service, to ensure flexibility in scaling up or scaling down based on business needs.The importance of negotiating with software companies and agencies to manage costs and carefully evaluating the financial impact of scaling up expenses.The emphasis on being prepared for economic downturns, potential Facebook ad issues, and the necessity of evaluating OpEx before marketing spend.Recommended Book:The Wealthy Barber: https://www.goodreads.com/book/show/2674.The_Wealthy_Barber Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales. Learn more here: Tapcart

Integrating a mobile app with community engagement can aid in providing early access and gated launches. Mobile apps provide repeat awareness and a more direct and engaging relationship between brands and consumers.In this episode, Jordan West and Sam Barati from Tapcart, a leading mobile app company. Get ready to dive into the world of mobile apps for ecommerce as we uncover the power of motivational messaging, subscription management, and app incentives in driving customer retention and increasing purchase frequency. Learn how LSKD, an athletic apparel brand, leverages motivational messaging in push notifications, and how Tapcart's technology helps manage and customize subscriptions, leading to upsell opportunities. Discover the impact of mobile apps on customer lifetime value and the convenience they offer to the fast fashion demographic, specifically Gen Z. Plus, explore the importance of peer-to-peer engagement, push notifications, and app-exclusive promotions in building strong relationships with customers. Listen and learn in this episode!Key takeaways from this episode:Motivational messaging in push notifications can increase user motivation and purchase frequency.Subscription brands can use mobile apps to manage and customize subscriptions, leading to increased retention.Tapcart's technology allows for subscription management within the app, creating upsell opportunities.Mobile apps contribute significantly to total sales for brands, emphasizing the importance of retention and convenience.Mobile apps can lead to higher conversion rates, average order value, and purchase frequency compared to websites.Gen Z and female fast fashion consumers find convenience and quick purchasing through mobile apps appealing.App incentives, such as exclusive products, discounts, giveaways, and gamification, can drive app adoption.Push notifications can be used to build relationships with customers through non-transactional messaging.Today's Guest: Sam Barati, is a key figure at Tapcart, a leading mobile app company that has been revolutionizing the ecommerce landscape for almost a decade. Sam's expertise lies in crafting cutting-edge e-commerce strategies for mobile apps, with a focus on app extensibility similar to websites, and offering exceptional service to their 2,000-plus customer base. As an esteemed expert, Sam Barati has a deep understanding of the pivotal role mobile apps play in driving retention, customer engagement, and unlocking significant sales potential for premier Shopify brands.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales. Learn more here: Tapcart

The significance of establishing recognition and brand presence with retail partners and direct-to-consumer sales, and the use of technologies like dream cell technology for product personalization. Understanding the challenges of a hybrid business model is crucial, and finding partners who understand this is essential.In this episode, Jordan West and John Roman dive deep into the world of social commerce, platform strategies, and content repurposing. They share insights on their limited success with podcast advertising tests, the value of underpriced attention on TikTok and Instagram, and the potential impact of algorithm control on different platforms. From discussing the growing age demographics on TikTok to exploring the future of closed ecosystem experiences in the direct-to-consumer space, this episode is packed with valuable takeaways for ecommerce entrepreneurs. Join us as we uncover the secrets to leveraging social commerce for brand-building and long-term customer acquisition.Listen and learn in this episode!Key takeaways from this episode:Repurposing content for different platforms can lead to significant increases in engagement and subscriber growth.Algorithm control plays a significant role in social media platforms and can impact content visibility and engagement.Utilizing underpriced attention on live videos and affiliate sales on platforms like TikTok can be beneficial for brand growth.Strategic use of TikTok shop can contribute to long-term customer acquisition and brand-building.The importance of utilizing multiple platforms to engage with audiences and potential strategies in the event of platform changes or bans.The potential impact of closed ecosystem experiences in the direct-to-consumer space and the evolving age demographics on various social media platforms.Today's Guest: John Roman, the CEO and co-founder of Battlbox, an outdoor adventure brand that prioritizes content, community, and non-traditional e-commerce. He is highly active on LinkedIn, contributing to the onlinequeso.com and awesomepod.com platforms. With a focus on social commerce and leveraging platform-specific strategies, John Roman brings expertise in repurposing content across various platforms, harnessing underpriced attention in live videos and affiliate sales, and strategically utilizing TikTok shop for brand-building and long-term customer acquisition.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales. Learn more here: Tapcart

In this episode of Customers Who Click, Neal Goyal, Director of Sales at Tapcart, joins Will Laurenson to discuss the pivotal role of mobile commerce in e-commerce strategy. Neal shares insights on the shift from rapid brand growth during COVID-19 to a focus on profitability and customer retention in 2024. He highlights the importance of personalized customer experiences and the strategic advantage of mobile apps. Tune in to learn about the transformative power of mobile commerce, real-world success stories, and how to future-proof your brand by prioritizing customer relationships.

The significance of establishing recognition and brand presence with retail partners and direct-to-consumer sales, and the use of technologies like dream cell technology for product personalization. In this episode, Jordan West and Lisa Tan from Reverie, a sleep technology company specializing in adjustable bases and customizable mattresses. Lisa shares the challenges of finding partners who understand their unique hybrid business model of retail and technology sales. She explains their use of HubSpot for CRM and email blasts, their complex customer conversion cycles, and their targeted approach to ad spend justified by tracking conversions.Listen and learn in this episode!Key takeaways from this episode:Utilizing tools like HubSpot for CRM and email blasts can be helpful, but considering other tools for different business units may also be necessary.The complexity of customer conversion cycles and the need for multiple touch points over a 3-5 week period is important to recognize.Justifying ad spend by tracking the conversion of people from viewing an ad to becoming a lead is key, especially when targeting specific needs associated with mattress considerations.The importance of educational content at the awareness stage, such as blog articles, to inform customers about products like adjustable bases and dual firmness mattresses.Recognizing the significance of customer purchase cycles, repeat customers, and the need for detailed sleep specialist consultations to establish relationships with customers.The importance of easily understandable KPIs and focusing on measuring leads and conversions to remain on track for scaling.Recommended Tools/Apps:Hubspot: https://www.hubspot.com/ Canva: https://www.canva.com/ Recommended Playbooks/Audiobooks:Google Ads Podcast: https://podcasts.apple.com/us/podcast/the-google-ads-podcast/id1614331490 Today's Guest: Lisa Tan, representing the sleep technology company Reverie as a key figure in their leadership. As the Director at Reverie, she specializes in navigating the challenges of a hybrid business model, encompassing retail and technology sales. With a keen focus on establishing brand recognition and presence across multiple channels, Lisa shares insights into their use of tools like HubSpot for CRM and email blasts, as well as the complexities of customer conversion cycles within the mattress industry.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales. Learn more here: Tapcart

Integrating successful organic content into paid campaigns and aligning ads with organic content that performs well on social media. Using organic content to bring people into the brand's sphere of influence and position the brand attractively before using ads.In this episode, Jordan West and Natasha Chilcott, a seasoned marketing professional with a wealth of experience in social media marketing for direct-to-consumer product brands. Natasha shares the importance of organic content in driving revenue and supporting sales, emphasizing the need to position the brand attractively before using ads. The conversation delves into the essence of organic content, the psychology-based marketing approach, and the integration of successful organic content into paid campaigns. Listen and learn in this episode!Key takeaways from this episode:The significance of organic content for driving revenue and supporting sales.Emphasizing the essence of organic content in building a community and engaging with the audience on a cultural level.Understanding that social media is not primarily for problem-solving but for entertainment, education, and connection.The value of creating content that sparks conversations and evokes emotions without directly promoting the product.The importance of psychology-based marketing and the "unicorn method" in creating effective ads.Understanding emotional IDs and emotional drivers in marketing.Focusing on awareness and consideration phases in the sales funnel when creating social media content.The importance of testing in marketing and adapting strategies based on what's working in real-time.The success of leveraging social partnerships with ambassadors, influencers, and joint partner giveaways to collect emails for email marketing purposes.The significance of moving social media followers onto an owned data list for email marketing to drive higher conversion rates.Today's Guest: Natasha Chilcott, the Director of Marketing and Sales at Marr Media Group, specializing in social media marketing for direct-to-consumer product brands. With 10 years of marketing experience, Natasha also started her own marketing agency. During the podcast, she shares insights into the significance of organic content in driving revenue and supporting sales, the integration of successful organic content into paid campaigns, the importance of emotional IDs and understanding emotional drivers in marketing, and how her team operates on live dashboards, making daily adjustments to their content strategy based on real-time reactions and trending topics.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales. Learn more here: Tapcart

We uncovered some game-changing insights about the upcoming changes in email marketing regulations and learned about a cutting-edge approach to capturing anonymous website visitors' email addresses without compromising your domain's reputation.In this episode, Jordan West and Michael Diesu gets into the upcoming changes in email regulations and the impact on ecommerce brands. Michael, the cofounder and CEO of Revenue Roll, shares insights on how the changes will affect email marketing and what brands can do to adapt and thrive in this new environment. From the potential risks of spam complaints to the innovative strategies for identifying and targeting cold audiences.Listen and learn in this episode!Key takeaways from this episode:Understanding the impact of changes in email regulations and how it affects a brand's ability to send mass email blasts on their domain.Recognizing the potential risks of high spam complaint rates and the necessity to be selective and prioritize higher intent targets for email sends.Understanding the impact of exceeding spam complaint limits on a brand's email domain health, leading to emails being delivered directly to spam folders.Learning about an innovative strategy involving the use of forwarding emails through multiple domains to minimize risk and maintain main domain health.Exploring the potential for generating incremental revenue from colder audiences through incentivized email marketing, with the focus on providing value to the recipients.Emphasizing the value of a small, focused team and the strategic importance of great products and customer testimonials for business growth.Recommended Tools/Apps:Superhuman: https://superhuman.com/ Recommended Playbooks/Audiobooks:48 Laws of Power: https://www.grahammann.net/book-notes/48-laws-of-power-robert-greene 33 Strategies of War: https://www.goodreads.com/book/show/35289.The_33_Strategies_of_War The Laws of Human Nature: https://www.goodreads.com/book/show/39330937-the-laws-of-human-nature Today's Guest: Michael Diesu, the CEO and co-founder of Revenue Roll. Michael is an expert in email marketing and discusses the impact of the recent changes in email regulations, particularly from Gmail and Yahoo, on ecommerce brands. He shares how Revenue Roll assists brands in identifying anonymous website visitors and retargeting them through innovative strategies to ensure optimal email performance.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales. Learn more here: Tapcart

The game-changing influencer tech stack that's reshaping the way brands like yours approach influencer marketing. This is not your typical influencer marketing spiel; it's a cutting-edge strategy that's ushering in a new era of social commerce and customer engagement.In this episode, Jordan West gets into the evolving landscape of influencer marketing in 2024. Sharing insights from his own experience and recent discussions with industry experts, Jordan unveils his influencer tech stack and explains why influencer marketing has changed dramatically. From leveraging social commerce to using tools like Social Snowball and Shopify Collabs for managing influencers and affiliates, Jordan offers a wealth of actionable strategies for success.Listen and learn in this episode!Key takeaways from this episode:Influencer marketing has evolved and is quite different from what it used to be. It now involves strategies such as partnering with influencers rather than just paying for posts.Utilizing tools like Social Snowball and Shopify Collabs for managing affiliates, influencers, and turning customers into influencers can be highly effective.The importance of getting creative with incentivizing different tiers of influencers, engaging them through email and SMS, and possibly using bots for outreach.The concept of "social commerce" in 2024 and beyond is highlighted, with a mention of TikTok Shop and the significant opportunities it presents.The introduction of "creator commerce," which involves building cobranded landing pages for major influencers and achieving high conversion rates on those pages.Teasing the topic of customer-generated content and the use of Refundnel to enable it, showcasing its potential impact on generating new customers.Recommended Tools/Apps:Social Snowball: https://socialsnowball.io/ Shopify Collabs: https://apps.shopify.com/collabs Refunnel: https://www.refunnel.com/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales. Learn more here: Tapcart

The crucial topic of ad account structure for your e-commerce brand. Key insights on letting AI do its job, the importance of dynamic creative testing, and why broad targeting is the way to go. Remember, single campaign focus is vital, and using the 3-2-2 method for ad combinations is a game-changer.In this episode, Jordan West gets into the importance of ad account structure in maximizing the effectiveness of your Facebook advertising campaigns. Drawing on his vast experience and expertise, Jordan shares valuable insights on setting up your ad account for success, emphasizing the power of letting the AI do its job, understanding Facebook's machine learning platform, user experience focus, ad delivery optimization, and the significance of dynamic creative testing.Listen and learn in this episode!Key takeaways from this episode:Ad account structure matters significantly in the success of Facebook ad campaigns.Utilize the AI capabilities of Facebook by feeding the right data and optimizing ad delivery.Understand that Facebook is a machine learning platform that focuses on user experience and ad delivery optimization.Implement dynamic creative testing to find the most effective ad combinations for individual users.Emphasize broad targeting and continuous learning and improvement in ad campaigns.Use the scientific method approach in ad testing, such as the 3-2-2 method for images, headlines, and ad copies.Opt for single campaign focus with one business objective per campaign to improve campaign performance over time.Recommended Document:Upgrowth Commerce: upgrowthcommerce.com/adproblems Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales. Learn more here: Tapcart

Encouragement to stay up-to-date on industry trends and embrace a high performance culture based on metrics and performance. The significance of trusting the algorithm and allowing it to allocate ad spend, and encourages the use of psychology-based creative and continuous improvement strategies. In this episode, Jordan West gets into the crucial topic of creative content in advertising. Jordan shares insights on analyzing creative performance, uncovering hidden gems in your ads, and optimizing your marketing effectiveness. With practical tips on key metrics to consider, such as CPM and spending.Listen and learn in this episode!Key takeaways from this episode:Importance of analyzing creative performance in ecommerce advertising campaigns. Metrics to consider when evaluating creative, such as CPM, spend, cost per result, click through rate, and conversion rate.Trusting the platform algorithms, like Facebook, to allocate spend to high-performing creatives. Benefits of continuous improvement in creative strategy and setting up regular review sessions to analyze ad performance.The significance of using AB testing to develop variations and test different elements of creative.Impact of refining landing pages to improve conversion rates.Recommended Tools/App:Motion/Thumbstop: https://motionapp.com/thumbstop Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales. Learn more here: Tapcart

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we're joined by Hans Harris, Growth Director at BrüMate, the nine-figure drinkware and cooler brand, as well as Sam Barati, VP of Customer Success at Tapcart. https://tapcart.com We'll be diving into the strategy behind BrüMate's wildly successful mobile app, which leads all sales and distribution channels in conversion, AOV, and customer LTV. Key Insights: Boosting Customer Retention: Discover how BrüMate's mobile app drives additional revenue incrementally outside traditional channels, and has led to higher conversion rates, AOV, and customer lifetime value. App-Exclusive Strategies: Learn about the app-exclusive products and promotions that have significantly driven app downloads and engagement. Cost-Effective Engagement: Understand why push notifications via the mobile app are more effective and cheaper than traditional SMS and email marketing. More Aggressive Acquisition: BrüMate's mobile app allows for are more reliable & efficient sales channel that has led to increases in MER Why Listen? Learn from a Nine-Figure Brand: BrüMate's experience offers valuable insights for any DTC brand looking to scale. Tactical App Strategies: Get practical tips on using mobile apps for customer retention and revenue growth. Real-World Success: See how BrüMate's app strategy translates into tangible business results. Topics eCommerce Strategy, Sales Channels, Distribution Channels, Mobile App, Customer Engagement, Conversion Rates, Average Order Value (AOV), Customer Lifetime Value (LTV), Multi-Channel Retail, Omni-Channel Marketing, Digital Marketing, Customer Experience, Push Notifications, Retention Strategy, App Downloads, Exclusive Promotions, App-Exclusive Products, Mobile Commerce, Online Shopping, Brand Loyalty, Acquisition Channels, User Experience (UX), Retail Technology, Personalization, App Engagement, Customer Acquisition Cost (CAC), Digital Sales, Growth Strategy, Revenue Optimization, DTC (Direct-to-Consumer). Reach Out: https://www.linkedin.com/in/sahandbarati/ https://twitter.com/HansHarrisMKTG https://tapcart.com https://brumate.com Timestamps: 00:00 - Introduction 02:00 - The Rise of Mobile Apps in DTC 05:00 - BruMate's Mobile App Strategy and Success 08:00 - The Power of Exclusive Content and Promotions 11:00 - Building a Loyal Community: The Role of VIP Groups 14:00 - Driving App Downloads: Strategies and Insights 17:00 - The Impact of Push Notifications and Efficiency 20:00 - Leveraging High AOV Items and Seasonal Campaigns 23:00 - Future Trends in Mobile Apps for DTC Brands Hashtags: #DTCPodcast #BruMate #Tapcart #MobileAppStrategy #Ecommerce #DTC #DirectToConsumer #AppMarketing #CustomerEngagement #BrandLoyalty #DigitalMarketing #ResilientRevenue Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

From understanding emotional motivators to designing ads that resonate with viewers, this episode offers a step-by-step guide to elevating your ad campaigns and how implementing psychology-based creative can generate outstanding results for your ecommerce brand.In this episode, Jordan West gets into part 2 of the Facebook ad problem series, focusing on psychology-based creative approaches. He shared insights and strategies on how tapping into emotional motivators like nurturance, empowerment, and belonging can enhance ad performance.Listen and learn in this episode!Key takeaways from this episode:Understanding and implementing psychology-based creative in ads can lead to outsized results in ecommerce brands.Spending time researching customer emotions and motivators like nurturance, empowerment, esteem, belonging, safety, freedom, achievement, excitement, and empathy.Copy is crucial in ads, in addition to creative. The right combination of copy and creative can significantly impact ad performance.Place important elements in ads following the natural reading pattern (top left to bottom right) to increase click-through rates. Align images with identified emotions for maximum impact.Test emotional concepts with static ads first, then move on to animated GIFs, and finally develop full user-generated content (UGC) and professional videos that align with emotions.Segment campaigns by emotion, utilize the 3:2:2 method, and monitor performance metrics like click-through rate, engagement, conversion rate, spend, and CPM to iterate and improve creative performance.Recommended Tools/App:Chat gpt: https://chat.openai.com/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales. Learn more here: Tapcart

Explains the importance of using CAPI connectors, and provides recommendations for improving data accuracy and tracking for better campaign optimization. Also offers practical solutions and resources for the audience to address these challenges effectively.In this episode, Jordan West gets into the prevalent Facebook ad problems of 2024, kicking off a comprehensive 3-part series. He addresses the critical issue of data loss and provides insights into how to tackle this challenge effectively with a wealth of experience working with clients at Upgrowth Commerce.Listen and learn in this episode!Key takeaways from this episode:Addressed the importance of data loss in Facebook ad campaigns and how it impacts account performance. Emphasized the need for accurate data transmission to Meta's API for effective tracking.Recommended utilizing CAPI connectors to mitigate data loss due to browser restrictions post iOS 14.5. Highlighted benefits like improved data accuracy, privacy compliance, reduced data loss, better conversion tracking, and enhanced campaign optimization.Shared a story showcasing the significance of implementing custom conversions for different offers and products to improve optimization and ROI tracking based on specific business metrics and objectives.Highlighted its Facebook-focused nature, pricing, AB testing capabilities, and the importance of continuity in tracking.Provided a resource document with in-depth details on data loss solutions across a 3-part series. Direct listeners to upgrowthcommerce.com/adproblems to download the detailed document for further insights.Recommended Tools/App:Popsixle: https://popsixle.com/ Elevar: https://www.getelevar.com/ UpStackified: https://www.upstackified.com/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales. Learn more here: Tapcart

Impact of TikTok Shops, influencer marketing, and building high-converting storefronts from challenges of justifying budget to the evolution of software that automates influencer relationships.In this episode, Jordan West, Kenyon Brown, and Gary Garofalo are joined by CEOs from two leading companies, Loudcrowd and Creator Commerce, as they discuss their innovative software solutions and the changing landscape of influencer marketing. Listen and learn in this episode!Key takeaways from this episode:The potential of influencer partnerships to drive sales through tailored website modes, particularly in different regions.The ease of access for creators to onboard and modify their products.The necessity of pairing Creator Commerce with an affiliate platform and building high-converting storefronts, along with the willingness to partner with affiliate platforms.The importance of understanding and addressing shortcomings or areas where businesses do not currently serve.Leveraging software to automate influencer relationships and monetize creators at the bottom of the funnel.The alignment of landing pages with ads and the admiration for solutions offered by Creator Commerce and Loudcrowd.Recommended Podcast/Audiobook:Molly Pittman: https://mollypittman.com/ Today's Guest: Gary Garofalo, Co-Founder & CEO, Loud Crowd, a company that has been in the influencer marketing business for about 5 years. He and his co-founder, who have been friends for 15 years, started the company to solve the problem of inauthentic partnerships in influencer marketing. Connect and learn more about Gary and Loud Crown:LinkedIn: https://www.linkedin.com/in/garyugc/ Website: https://loudcrowd.com/ Kenyon Brown, Co-Founder & CEO, Creator Commerce, journey began at Tapcart, where he realized the importance of meeting customers where they are and understanding their needs. He saw a missing piece in the context of sales channels and worked to fill that gap. Although Tapcart didn't initially boast huge numbers, Kenyon's vision and hard work eventually contributed to its success, leading to impressive sales figures. Connect and learn more about Kenyon and Creator Commerce:LinkedIn: https://www.linkedin.com/in/kenyonb/ Website: https://creatorcommerce.shop/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growThis episode's sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory

Neal Goyal is a DTC Coach for $50m+ Brands at Tapcart, the leading platform that turns your Shopify site into a beautiful mobile app. He was recently named “Top e-commerce voice” by LinkedIn, so you'd better listen to what he has to say about the present and future of e-commerce. Here's a glimpse of what you'll learn: Overview of the DTC space today Key challenges for DTC brands Solutions for overcoming those challenges What you need to know about the latest Gmail and Yahoo updates Advantages of mobile apps for businesses Maximizing mobile app potential beyond retention Why (and how) you should be treating your mobile app users differently   Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.  

Harley Finkelstein, the president of Shopify, joins the podcast to discuss the current state of e-commerce and the role of Shopify in the retail industry. They talk about the growth of e-commerce during the pandemic and its return to more normal levels. The conversation also focuses on the changing role of physical retail and the need for authenticity in brand experiences. We highlight the rise of new brands and opportunities in the retail space, as well as Shopify's commitment to shipping cool products. We also discuss the importance of turning aspirational entrepreneurs into actual entrepreneurs and the benefits of being part of the Shopify community. We conclude the discussion on improving the customer journey and the value of long-term relationships with customers. ​Shopify invests in certain companies to make the e-commerce experience easier for merchants worldwide. They have a competitive advantage due to their amazing ecosystem of partners, which includes major players like Google and Meta who deeply integrate with Shopify. The goal is to build 80-90% of what most merchants need, and for the remaining 10-20%, they invest in partners who excel in those areas. One such partnership was with Max to quickly launch a buy now pay later product. Shopify also highlights the importance of mobile experiences and recommends apps like Tapcart to create customized and branded mobile applications. Overall, Shopify's mission is to empower more brands and entrepreneurs by simplifying the customer journey and providing the necessary tools for success. Highlights: 0:00 - Intro ​0:24 - We welcome Harley to Chew on This. ​1:14 - Shopify's role in connecting people and building relationships in the creator economy. ​3:00 - The growth of e-commerce during the pandemic and its return to more normal levels. ​4:04 - The changing role of physical retail and the need for authenticity. ​5:36 - The rise of new brands and opportunities in the retail industry. ​6:57 - Shopify's upcoming summer edition and their commitment to shipping cool products. ​8:02 - Focus on turning aspirational entrepreneurs into actual entrepreneurs. ​10:17 - The benefits of being part of the Shopify community for entrepreneurs. ​11:10 - Improving the customer journey and increasing customer value. ​12:11 - The importance of follow-up and long-term relationships with customers. ​14:59 - Shopify invests in certain companies to make commerce easier. ​15:44 - Shopify's competitive advantage is its amazing ecosystem of partners. ​16:01 - Partners like Google and Meta deeply integrate with Shopify. ​17:00 - Shopify aims to build 80-90% of what most merchants need. ​18:01 - Shopify invests in partners who are the best at what they do. ​19:21 - Shopify partnered with Max to quickly launch a buy now pay later product. ​21:24 - Apps like Tapcart make it easy to build beautiful mobile experiences. ​24:06 - Shopify aims to make the customer journey less complicated. ​26:10 - Shopify has helped entrepreneurs like Ben Francis of Gymshark succeed. ​27:19 - Shopify's mission is to empower more brands and entrepreneurs. Sponsored by:

In the twelth and final episode of Season Three, Eli chatted with Jess Cervellon, a CX leader and VP of CX at Feastables. If you haven't already, make sure to leave a review for the podcast. Your feedback helps us reach a wider audience. This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: postscript.io. And with this link, you can get up to two months free with Tapcart: tapcart.com/downtochat. Connect with the hosts and guest: Cody: Twitter - ⁠@codyplof⁠, Newsletter - ⁠codyplofker.com/newsletter⁠ Eli: Twitter - ⁠@eliweisss⁠, Newsletter - ⁠eliweisss.com⁠ Jess: Twitter - ⁠@justjessssss Website: jesscervellon.com

Download our app to keep with us ( Created by Tapcart ) https://chewonthis.io/app In this episode, we are introduced to Eric Netsch, who discusses Tapcart and its impact on the commerce landscape. Tapcart is a platform that focuses on creating retention and conversion strategies for brands. They primarily target enterprise-level merchants, aiming to increase customer loyalty and lifetime value. Netsch highlights the importance of mobile web and mobile experiences in e-commerce, emphasizing the need to cater to that audience. He explains how Tapcart provides incremental value beyond Facebook and other channels, allowing merchants to understand the effectiveness of their app. Additionally, Netsch mentions that building an app with Tapcart doesn't require extensive development knowledge. Overall, Tapcart offers features that benefit both consumers and brands, making it a valuable tool in the commerce industry. ​Tapcart is a platform that focuses on creating retention and conversion strategies for brands. They primarily target enterprise-level merchants, aiming to increase customer loyalty and lifetime value. Netsch highlights the importance of mobile web and mobile experiences in e-commerce, emphasizing the need to cater to that audience. He explains how Tapcart provides incremental value beyond Facebook and other channels, allowing merchants to understand the effectiveness of their app. Additionally, Netsch mentions that building an app with Tapcart doesn't require extensive development knowledge. Overall, Tapcart offers features that benefit both consumers and brands, making it a valuable tool in the commerce industry.​ 0:14 - Cultivating our community is a key focus for us. ​1:11 - We are joined by Eric Netsch to talk about Tapcart. ​1:41 - Tapcart focuses on creating a retention and conversion strategy for brands. ​2:03 - Tapcart primarily targets enterprise-level merchants. ​4:03 - Mobile web and mobile experiences are crucial for e-commerce. ​5:06 - Tapcart helps increase customer loyalty and lifetime value. ​6:08 - Tapcart provides incremental value beyond Facebook and other channels. ​11:03 - Tapcart helps merchants understand the effectiveness of their app. ​20:09 - Building an app with Tapcart doesn't require extensive development knowledge. ​22:17 - Tapcart offers features that benefit both consumers and brands. ​27:05 - Eric Netsch discusses the use of push notifications to send motivational messages to customers. ​27:55 - Chubby's uses jokes in their push notifications to engage customers. ​28:35 - Tapcart is a new messaging platform for brands. ​29:05 - Tapcart allows merchants to send push notifications every hour if desired. ​31:00 - Eric Netsch emphasizes the value of using Tapcart over paid channels like SMS. ​32:03 - Tapcart provides free access to customers, making it an attractive option. ​33:08 - Tapcart offers a fully native and fast checkout experience with Apple Pay. ​35:10 - Push notifications have low opt-out rates and deliver a two-for-one benefit. ​43:59 - Tapcart recommends using their developer tools to create unique experiences for customers. ​45:09 - Building a strong community of loyal customers is important for e-commerce brands. ​53:02 - Tapcart provides tools for merchants to track and optimize their ad campaigns. ​ ​I Sponsored by:

Neal Goyal, is a DTC Coach for $50m+ Brands. He is the Team Lead and a Strategic Account Executive at Tapcart where he helps Enterprise DTC brands on Shopify Plus solve challenges with conversions, retention, CX, customer acquisition, and engagement.In this episode we're talking about mobile. Can you claim you're truly omnichannel if you don't have a mobile app? Is it worth investing given the move to privacy and high friction for customers?Links in the episode:Neal Goyal's LinkedInTapcartIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

In the eleventh episode of Season Three, Cody chatted with Adam Robinson, CEO of Retention.com. If you haven't already, make sure to leave a review for the podcast. Your feedback helps us reach a wider audience. This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: postscript.io. And with this link, you can get up to two months free with Tapcart: tapcart.com/downtochat. Connect with the hosts and guest: Cody: Twitter - ⁠@codyplof⁠, Newsletter - ⁠codyplofker.com/newsletter⁠ Eli: Twitter - ⁠@eliweisss⁠, Newsletter - ⁠eliweisss.com⁠ Adam: Twitter - ⁠@retentionadam, Website: Retention.com

In the tenth episode of Season Three, Cody and Eli are joined by Alex Greifeld, a retention and growth wizard in the world of ecommerce. They chatted all about measuring retention, avoiding common retention misconceptions, and growing an ecommerce business without the usual hacks and "best practices" Alex is also the writer behind "No Best Practices," a phenomenal resource for marketers that will be linked below. If you haven't already, make sure to leave a review for the podcast. Your feedback helps us reach a wider audience. This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: postscript.io. And with this link, you can get up to two months free with Tapcart: tapcart.com/downtochat. Connect with the hosts and guest: Cody: Twitter - @codyplof, Newsletter - codyplofker.com/newsletter Eli: Twitter - @eliweisss, Newsletter - eliweisss.com Alex: Twitter - @heyitsalexp, Newsletter - nobestpractices.co/newsletter/

In this conversation, Gabriel Flores interviews Sam Barati, who shares his entrepreneurial journey and discusses his experiences in building the brand for a drone racing company and his current role at TAP Cart, a mobile app platform for Shopify. Sam explains how he navigated the challenges of drone racing, including dealing with legal and regulatory issues and facing competition. He emphasizes the importance of perseverance and competition in his entrepreneurial journey.Sam then discusses the three pillars of success: design, marketing, and technology. He highlights the significance of creating a visually appealing and user-friendly app design and implementing effective marketing strategies, such as app-exclusive promotions and social media engagement. Additionally, he stresses the need for continuous improvement in technology to ensure that the app remains superior to the website.Support The ShowMerch: https://www.theshadesofe.com/shopPatreon: https://www.patreon.com/theshadesofeSocial Media Facebook: https://www.facebook.com/theshadesofeLinkedIn: https://www.linkedin.com/company/theshadesofeInstagram: https://www.instagram.com/theshadesofe/TikTok: https://www.tiktok.com/@theshadesofe

In the ninth episode of Season Three, Cody is joined by Zach Epstein, the Founder and CEO of Haus, a company specializing in top-of-funnel measurement and incrementality testing. They delve into the world of marketing analytics and discuss the challenges and strategies associated with measuring the effectiveness of marketing efforts at the top of the funnel. Zach shares his insights on how to approach incrementality testing, which involves determining the true impact of marketing campaigns on customer behavior. They explore various methodologies and tools used in these processes and highlight the importance of accurate measurement for optimizing marketing strategies. If you haven't already, make sure to leave a review for the podcast. Your feedback helps us reach a wider audience. This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: postscript.io. And with this link, you can get up to two months free with Tapcart: tapcart.com/downtochat. Connect with the hosts and guest: Cody: Twitter - @codyplof, Newsletter - codyplofker.com/newsletter Eli: Twitter - @eliweisss, Newsletter - eliweisss.com Zach: Linkedin - https://www.linkedin.com/in/zach-epstein-b7b10525/, Website - https://www.haus.io/

In this episode, we dive into the contrasting worlds of agency life and working for an explosive brand, exploring the challenges and successes that come with each. Our guest Karly discusses the importance of networking, surrounding yourself with the right people, and being open to new opportunities that propel you forward. She also shares her journey of writing a book, building a personal brand from the ground up, and the pivotal role their executive coach played in her personal and professional evolution.We touch upon the e-commerce landscape, the exponential growth of online stores since the pandemic, and what it takes to create a successful business. Listen in as we explore the significance of having a clear vision, project plan, KPIs, and a monitoring dashboard – vital tools for any entrepreneur or business owner. Don't miss this engaging and insightful conversation filled with powerful takeaways that could transform your entrepreneurial journey. Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/Follow Finn on Twitter: https://twitter.com/finn_radford

Susan sits down with Eric Netsch, the Co-Founder and CEO of Tapcart, a groundbreaking software-as-a-service company revolutionizing mobile commerce. Eric takes us through his entrepreneurial journey, sharing valuable insights and lessons learned along the way.  Eric shares how he secured early investors, including a local accelerator, Luma Launch, and raised funding. He highlights the importance of validating your product and building traction, even before having a fully developed offering. The conversation takes an authentic turn as Eric discusses the highs and lows of entrepreneurship. He emphasizes the necessity of grit and remaining positive in facing challenges. Eric shares a personal anecdote about a significant curveball Tapcart encountered when Shopify introduced a competing mobile app builder. Despite initial setbacks, the encounter led to a valuable partnership and investment from Shopify itself. Tune in to this inspiring and candid conversation between Susan Sly and Eric Netsch on the Raw and Real Entrepreneurship Podcast.    About Eric: Eric Netsch is the co-founder and CEO of Tapcart, a codeless mobile app builder that helps Shopify's fastest-growing brands to create an owned marketing channel so that they can reach, engage, convert, and retain their audience. Eric has been featured in TechCrunch, Business Insider, The Verge, etc. In 2011, Eric dropped out of college to found his first startup, Vogo, which came to fruition later that year. Since then, Eric has founded two more successful startups, and earned Tapcart a place on 2022's Inc. 5000 list. With Tapcart, Eric works with retail giants like Fashion Nova, Chubbies, and Juicy Couture to multiply their eCommerce sales. Connect with Eric: Website:  https://www.tapcart.com/ Twitter: @EricNetsch Twitter: @tapcart_app LinkedIn: @ericnetsch/   About Susan: Susan Sly is the Co-founder and Co-CEO of RadiusAI, a tech investor, best-selling author, keynote speaker, entrepreneur, and host of the highly acclaimed podcast – Raw and Real Entrepreneurship. Susan has appeared on CNN, CNBC, Fox, Lifetime Television, The CBN, The Morning Show in Australia and been quoted in MarketWatch, Yahoo Finance, Forbes, and more. She holds Certificates in Management and Leadership, Technology and Operations, and Strategy and Innovation from MIT. Susan is the author of 7 books. Her book project with NY Times Best Selling Author, Jack Canfield, made six Amazon Best Selling lists.   Connect With Susan: Twitter @Susanslylive Twitter @rawandrealentr1 LinkedIn @susansly Facebook @susanslylive Website https://susansly.com/   Join the Raw and Real Entrepreneurship Community https://www.facebook.com/groups/rawandrealentrepreneurs   Join Susan's Insider's List   https://susansly.com/insider/

What if American football and e-commerce had more in common than we think? Join us as we chat with Chris Hall, the Ecom Cowboy himself, who reveals how his experiences in football at the University of Texas shaped his e-commerce journey, starting as a coffee roaster and eventually leading to his role as head of marketing for Bruce Bolt, a high-end batting glove company. Discover how the lessons learned from sports can translate into valuable skills for success in the world of online business.In this engaging conversation, Chris gives us an insider's look into the innovative glove designs that set Bruce Bolt apart, emphasizing the importance of the right equipment for sports performance. We also dive into the challenges and strategies behind creating successful product media for e-commerce, prioritizing profitability, and maximizing sales through website clarity, conversions, and user-generated content. Learn the secrets to making your product stand out in a crowded market!Finally, we dive deep into the world of marketing strategy. Chris shares his expertise on running successful Facebook ad campaigns, the power of product diversification, and the significance of having a reliable product. Don't miss this episode packed with valuable insights, tips, and anecdotes from Chris's unique journey in e-commerce and sports. Tune in now and level up your e-commerce game! Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/Follow Finn on Twitter: https://twitter.com/finn_radford

In the eighth episode of Season Three, Eli is joined by Cherene Aubert, VP of Growth at Bobbie. They discuss the importance of education in customer acquisition, redefining retention strategies, the importance of memorable experiences, focusing on CX and existing customers during a supply chain crisis, and end off with hot takes on attribution tools and cost caps. If you haven't already, make sure to leave a review for the podcast. Your feedback helps us reach a wider audience. This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: postscript.io. And with this link, you can get up to two months free with Tapcart: tapcart.com/downtochat. Connect with the hosts and guest: Cody: Twitter - @codyplof, Newsletter - codyplofker.com/newsletter Eli: Twitter - @eliweisss, Newsletter - eliweisss.com Cherene: Twitter - @ChereneAubert

Ready to kick your single-use laundry plastic waste to the curb? Join us as we discuss our revolutionary direct-to-consumer (DTC) brand that eliminates plastic waste, and learn how they scaled up to an eight-figure run rate in under a year. By focusing on DTC sales and leveraging acquisition models like Facebook, Google, and influencer marketing, we were able to make a massive impact on the environment, saving approximately 107 million plastic containers from entering landfills and oceans.With the introduction of their innovative laundry product, a strip of detergent, they faced the unique challenge of marketing a new form in the cleaning market. Listen in as we explore the importance of creative marketing, risk reversal, and providing a solid guarantee to customers. Plus, hear about their decision to introduce Amazon and retail into their business mix, and the current channel split between DTC, Amazon, and retail.As we share practical tips on maximizing sales through bundling, leveraging Prime Day, and using price anchoring, discover how to overcome the challenges of managing inventory, navigating cash flow, and scaling up supply chains in a rapidly growing DTC business. Tune in for our insightful conversation filled with valuable takeaways on building a successful DTC brand, advertising mistakes and tips to bust customer objections, and create confidence in your product. Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/Follow Finn on Twitter: https://twitter.com/finn_radford

Brought to you by three of the best apps in commerce. You probably already use them but if not you really should be. Rewind Backups. The shield your business needs. TapCart. Mobile apps couldn't be easier. Drive retention and CLTV. TripleWhale. Make confident decisions backed by data. What if discovering the power of storytelling in religion could unlock marketing success? In our latest episode, we dive into an insightful conversation with Aaron Orendorff, a master copywriter and marketing expert with a fascinating background in theology. Aaron shares his journey from a non-religious upbringing to a conversion experience that shaped his marketing career, and ultimately led to understanding the parallels between religion as a brand and the principles of sales and marketing.Together, we explore the importance of understanding your customer's fears, desires, and the stories they tell themselves to create a memorable customer experience. Aaron shares his expertise on identifying and targeting your ideal customer, mining complaints for valuable insights, and testing and scaling marketing strategies for maximum impact. He also opens up about his own journey to overcome fear of rejection and the power of the mantra "Let's get rejected."Finally, Aaron introduces Recart, an efficient SMS marketing platform that can help businesses cost less, sell more, and drive real growth. We discuss how leveraging SMS marketing, creating unforgettable customer experiences, and building relationships and stories that galvanize religious brands can revolutionize your approach to marketing. Don't miss this enlightening and thought-provoking episode! Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/Follow Finn on Twitter: https://twitter.com/finn_radford

https://kalibreclothing.co.uk/What does it take to rebrand a clothing business in just 18 months, and how can an ice bath routine improve your mindset and muscle soreness? Find out as we chat with Jason, the owner of Kalibre Clothing, an e-retailer specialising in minimalistic, contemporary, going out clothing. We cover everything from his journey joining the military at 18 to working in security, and eventually finding his passion in the clothing industry.Learn about Jason's resilience and determination as he shares the story behind rebranding Caliber Clothing, shifting from a streetwear brand to a more minimalistic and contemporary look. We dive into the challenges he faced during the process and how questioning his passion for the venture led to a more authentic representation of the brand. Plus, we explore various aspects of building and scaling a successful clothing brand, including organic influencer marketing and Facebook ads.Discover how Jason managed to create a self-sustaining cycle with his investment into Kalibre Clothing, and the importance of having a mentor to help navigate uncharted waters in business. We also discuss the benefits of building a strong community around your brand and maintaining its values from the foundation up. Don't miss out on this inspiring and informative conversation with the man behind Kalibre Clothing! Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/Follow Finn on Twitter: https://twitter.com/finn_radford

In the seventh episode of Season Three, Cody and Eli are joined by Ben Lerer, a Managing Partner at Lerer Hippeau, for a captivating conversation. They explore a range of topics, including AI, cryptocurrency, and the future of venture-backed direct-to-consumer (DTC) brands. If you haven't already, make sure to leave a review for the podcast. Your feedback helps us reach a wider audience. This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: postscript.io. And with this link, you can get up to two months free with Tapcart: tapcart.com/downtochat. Connect with the hosts and guest: Cody: Twitter - @codyplof, Newsletter - codyplofker.com/newsletter Eli: Twitter - @eliweisss, Newsletter - eliweisss.com Ben: Twitter - @BenjLerer, Website - Lererhippeau.com

Francis is the director of eCommerce at Juvee, 100 Thieves and Higround.  Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/Follow Finn on Twitter: https://twitter.com/finn_radford

In the sixth episode of Season Three, Cody sits down with Xoogler Ben Kruger to talk all things Google. Everything from Google ads to Youtube, Geolift testing, Performance Max, CBO vs. ABO, GA4, and so much more. Don't forget to leave us a review if you haven't already! Your feedback helps us get the podcast out to more folks. This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: ⁠postscript.io⁠. And with this link, you can get two months free with Tapcart: ⁠tapcart.com/downtochat⁠. Connect with the hosts and guest: Cody: Twitter - ⁠@codyplof⁠, Newsletter - ⁠codyplofker.com/newsletter⁠ Eli: Twitter - ⁠@eliweisss⁠, Newsletter - ⁠eliweisss.com⁠ Ben: Twitter - @ben__kruger, Website- https://ben-kruger.com/

Welcome to the podcast episode where we explore the world of ecommerce and the critical role Conversion Rate Optimization (CRO) plays in driving online sales. Today, we're joined by Shaun Brandt, the Co-Founder of Oddit, an ecommerce design agency, to get his expert insights on CRO, website design, and the evolving ecommerce landscape.Shaun breaks down the concept of CRO, explaining why it's so important for ecommerce brands to get it right. He also shares his experience on how CRO techniques and website design are evolving to keep up with changing consumer behaviors and expectations.During our conversation, I ask Shaun some tough questions, probing him to reveal industry secrets and insights that will be valuable for anyone looking to optimize their website for conversions. We also dive into the nitty-gritty of website design, exploring how small tweaks can make a significant difference in driving online sales.If you're an ecommerce business owner looking to optimize your website for conversions, you won't want to miss this episode. Tune in to hear Shaun's golden tips and expert advice on how to get the most out of your ecommerce website. Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/Follow Finn on Twitter: https://twitter.com/finn_radford

In this episode, we delve deeper into the world of influencer marketing with Cody as he recaps its evolution and shares valuable insights on how to navigate this dynamic landscape. We discuss proven strategies and playbooks that you can use to collaborate effectively with influencers, regardless of the size of your brand or budget. Don't miss this opportunity to learn from Cody's wealth of experience and expertise in building powerful partnerships that drive growth and success in today's competitive market.We dive into the fascinating journey of Cody, co-founder of Kynship, who started his career at QALO, the innovative brand behind silicone wedding rings. Over five years, he masterminded an extensive influencer program with over 500 influencers, all grounded in the art of seeding. Cody's expertise led to collaborations with thousands of micro-influencers across various industries, as well as high-profile partnerships with celebrities like Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr.Throughout his experience, Cody discovered the immense power of influencers in building trust and driving sales through Facebook and Instagram advertising. This revelation inspired him to establish his own influencer agency, dedicated to fostering fruitful collaborations between brands and creators. Tune in to hear about his work with renowned clients such as M&Ms, Native deodorant, and Wilson, and learn more about the ever-evolving world of influencer marketing. Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/Follow Finn on Twitter: https://twitter.com/finn_radford

In this episode of EcomGold™️, we delve into the success story of Cammy, the co-founder of Naming This Later, a direct-to-consumer company specializing in blankets and rugs. As a self-proclaimed DTC addict, Cammy shares his insights on how he has grown his business from scratch to profitability. He discusses the various strategies and tactics he has used to keep the brand thriving, including bootstrapping and leveraging every available opportunity. Whether you're a budding entrepreneur or simply seeking to learn from real-life examples of success, this episode is a must-listen for anyone interested in building a brand from 0 to 1. Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/

In the fifth episode of Season Three, Cody and Eli are back with more expert insights and tips to help you succeed in ad management and customer retention. During the episode, Cody delves into the topic of measuring incrementality, providing valuable insights on how to analyze and optimize your marketing campaigns for maximum ROI. On the other hand, Eli shares his learnings from the fine dining industry to highlight the importance of creating positive experiences and retaining customers. This episode is filled with valuable lessons and techniques applicable to businesses of all sizes and industries. Whether you're a seasoned marketer or a business owner looking to improve your customer retention strategies, you won't want to miss this episode. Don't forget to leave us a review if you haven't already! Your feedback helps us get the podcast out to more folks. This season is brought to you by Postscript and Tapcart. ⁠⁠⁠https://postscript.io/⁠⁠⁠ -- Free 30-day trial with this link! ⁠⁠⁠https://www.tapcart.com/downtochat⁠⁠⁠ -- 2 months free with this link! Cody: ⁠⁠⁠https://twitter.com/codyplof⁠⁠⁠ | ⁠⁠⁠https://www.codyplofker.com/newsletter⁠⁠⁠ Eli: ⁠⁠⁠https://twitter.com/eliweisss⁠⁠⁠ | ⁠⁠⁠http://eliweisss.com⁠⁠

Featuring Richard Chapple, the ex-CMO of Gymshark,  we dive into the world of e-commerce and scaling brands fast growth brands. Richard has an enviable track record leading multiple iconic brands from TheHutGroup to GymShark and a few in between. Richard now operates a consultancy which you can find more information about here: https://www.thegrowth.foundation/ Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/

Ex PWC, 7 figure bootstrapped DTC founder and CEO of Finaloop. This episode is all about eCommerce finance. In addition, we discuss the current micro and macro economic climate and how brands can leverage it in their favour.  Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/

Fabian is an up and coming logo designer with thousands of followers of his work. In this short episode we discuss what makes a logo great. Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/

2 Exits, 1000 failures. Buying And Operating Online Businesses & Helping Others Do The Same. In this episode Finn and James discuss flipping eCommerce businesses, AI, the future of customer acquisition and growing a personal brand. Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/

Follow me @samirkaji for my thoughts on the venture market, with a focus on the continued evolution of the VC landscape.This week on the show we're joined by Dana Settle, Co-Founder of Greycroft. Founded in 2006, Greycroft began with a mission to invest in areas outside of Silicon Valley and specifically in NY and LA. The firm currently has over $2B in Assets Under Management, over 60 employees, and has invested in companies such as Bumble, Scopely, Plated, and Maker Studios among many others. This was a special episode where we unpacked all of the components of firm-building including team development, fundraising, investment decision-making, and evolving to market dynamics. We hope you enjoy my conversation with Dana.Program note: This was recorded prior to the issues arising in the banking sector.A word from our sponsor:Privately owned and headquartered in New York City, Grasshopper Bank is built to serve the business and innovation economy. As a client-first digital bank, Grasshopper combines the best of banking technology and years of industry expertise to deliver best-in-class experiences with trusted security and unparalleled support. Grasshopper's digital solutions are tailored for venture capital and private equity firms, startups and small businesses, fintech-focused Banking-as-a-Service (BaaS) and commercial API banking platforms, and more. Serving clients globally, Grasshopper provides flexible, firm-focused lending solutions, as well as a dedicated Relationship Manager committed to meeting the unique needs and strategic focus of your firm across all entities, including funds, general partner and management companies. Grasshopper is a member of the FDIC and an Equal Housing Lender.For more information, visit the bank's website at www.grasshopper.bank or follow on LinkedIn and Twitter.About Dana Settle:Dana Settle is a Co-Founder and Managing Partner at Greycroft. Dana's active investments include Acorns, Anine Bing, Avaline, Bird, Citizen, Cloud Paper, data.ai, Goop, HamsaPay, Happiest Baby, Merit Beauty, Mountain Digital, Pacaso, Seed Health, Tapcart, Thrive Market and Versed. Her notable exits include Bumble (IPO), Maker Studios (acquired by Disney), Pulse (acquired by LinkedIn), The RealReal (IPO), Trunk Club (acquired by Nordstrom), and WideOrbit (interest sold to company management).Prior to Greycroft, Dana spent several years as a venture capitalist and advisor to startups in the Bay Area, including six years at Mayfield, and investment banking at Lehman Brothers.Dana holds a BA in Finance and International Studies from the University of Washington and an MBA from Harvard Business School.In this episode we discuss:(02:03) What led to the creation of Greycroft(06:46) How they found believers in their hypothesis and got their first fundraise completed(08:19) Advice for managers and entrepreneurs raising in the current market(11:34) Building a distributed and remote-first culture outside of Silicon Valley(15:33) The role of diversity when building strong partnerships(19:00) Traits Dana values when she is hiring for the firm(21:09) Why curiosity is so important and how she uncovers that in candidates(23:55) The importance of creating a safe space for new voices to be heard in a firm(27:59) Why Dana hated the internal politics of old Silicon Valley and wanted to remove that from Greycroft(30:54) The decision to follow-on invest in their portfolio companies(33:11) How Greycroft manages conflicts within the partnership(35:01) The philosophy around team-building within the firm and how that benefits their portfolio companies(37:19) How Greycroft remains nimble with such a large organization(39:26) The bull case for Venture Capital moving forward(42:09) What Greycroft got the most correct and the most wrong in its historyI'd love to know what you took away from this conversation with Dana. Follow me @SamirKaji and give me your insights and questions with the hashtag #ventureunlocked. If you'd like to be considered as a guest or have someone you'd like to hear from (GP or LP), drop me a direct message on Twitter.Podcast Production support provided by Agent Bee This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ventureunlocked.substack.com

Cooper is one of the founding members of Lab Management a sports agency with athletes such as Mat Fraser, Danielle Brandon and Justin Medeiros. Cooper helps connect athletes with brands to create mutually beneficial partnerships. Coopers athletes have been incredibly successful commercially for brands and in this episode we uncover why.  Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/

Despite the unsteady state of the market, Mad Rabbit's Chief Financial Officer Drew and the rest of his team were able to successfully raise $10 million for their series A round. In this episode, Drew takes us through the raise process step by step, stopping along the way to explain some of the terminology, processes, and components that go into raising a series A. Almost exactly one year has passed since the conclusion of the previous episode, Drew is returning to the show for the second time. Enjoy! Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/