The Wedding Planner Podcast

Master Certified Wedding Planner, Certified Educator and Co-Founder of The Event Ledger, Matt Mitchell joins the CWP Society's COO, Krisy Thomas for this episode of the Wedding Planner Pro Files to talk about a topic that's often glamorized but rarely unpacked with honesty—scaling your wedding planning business. Together, they dive deep into what sustainable growth really looks like, and why it's not always about doing more, but doing better.The wedding industry buzzes constantly with talk about scaling, but few stop to ask whether your business is truly ready for growth. Matt shares a refreshing perspective: sometimes, the smartest move isn't expanding, but strengthening your foundation first."Being fully booked doesn't automatically mean your business is thriving," Matt reveals, identifying the three common culprits that drain profitability for wedding planners: underpricing services, maintaining unprofitable packages, and taking on too many time-intensive projects with inadequate returns. This reality check resonates with planners who find themselves working constantly yet wondering where the profits have gone.The conversation digs into practical financial foundations every wedding business needs before scaling—from deposit structures and payment terms to revenue goals and expense forecasting. Matt walks through the critical process of conducting pricing audits, suggesting that planners regularly evaluate which services actually bring both profit and joy. "If you're dreading when someone books a particular package," he notes, "why are you still offering it?"Perhaps most surprising is Matt's perspective on marketing and team building. Rather than immediately hiring associate planners when feeling overwhelmed, he suggests first outsourcing tasks that don't require your expertise but consume significant time—like administrative work or bookkeeping. Similarly, before investing heavily in advertising, ensure your message and offerings are completely dialed in. "Ads simply amplify what you're already doing," Matt explains. "They can't fix fundamental issues with your service offerings."The episode concludes with guidance on avoiding burnout and unnecessary expenses—both silent profit-killers in the wedding industry. By adopting what Matt calls a "profit first mindset," planners can make intentional decisions about where to invest resources for maximum impact.Ready to build a more financially sound wedding planning business? Schedule a "right fit call" at TheEventLedger.com and start creating the solid foundation your business deserves before your next growth phase.www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

In this eye-opening episode, Hailey Beard of Hailey Beard Events joins host and CWP COO, Krisy Thomas, for a powerful conversation about the often-overlooked ethics of being a wedding day assistant. Hailey brings a unique perspective as both a Certified Wedding Planner and someone who has assisted more than 15 planning companies throughout her career.The conversation dives deep into the ethics of being a wedding day assistant—particularly the delicate balance of supporting another planner's brand while navigating today's social media-driven landscape. Hailey shares candid insights about what it truly means to show up as an extension of someone's business, emphasizing that "when you agree to assist a lead planner, you're committing to supporting their business and their clients, not for personal gain."Together, we unpack the common misconceptions and challenges that arise when these boundaries aren't clearly established. From photographers accidentally tagging assistants rather than lead planners, to the confusion created when assistants post wedding content on their personal business accounts, these scenarios affect everyone involved—especially couples who may wonder who actually planned their wedding.The most valuable takeaway? Understanding that being an exceptional assistant isn't measured by social media visibility or recognition, but by how effectively you support both the couple and lead planner. We cover practical "social media nay-nays" that every wedding professional should know, including never posting surprise elements before they've happened, respecting unplugged ceremony requests, and understanding privacy concerns for high-profile clients.Whether you're a seasoned planner building your team, a new assistant navigating industry etiquette, or somewhere in between, this conversation provides actionable guidance for maintaining professionalism and integrity in every aspect of wedding work. Ready to raise your standards and contribute positively to our industry? Listen now to transform how you approach teamwork in the wedding world.www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

From helping her mother with wedding henna applications as a child to becoming a Certified Wedding Planner, Certified Educator, and the proud Owner of Big Guava Events, Rima Shah's journey reflects the vibrant evolution of cultural celebrations in America. In this episode, Rima joins host Krisy Thomas for a rich and insightful conversation exploring the dynamic, intricate world of South Asian weddings.Rima reveals how these multi-day festivities require meticulous attention to detail—navigating religious ceremonies, family traditions, and personal touches that reflect couples' bicultural identities. She candidly shares how proper education transformed her approach, giving her the confidence to build a thriving business despite initial family skepticism about her career path.What truly sets South Asian weddings apart are the "mini events within the grand event," each requiring precise timing and coordination. Rima's passionate description of traditional elements like Mehndi applications and dhol drummers alongside contemporary touches offers listeners a masterclass in cultural celebration planning. Her unexpected story about managing a lighting-triggered medical emergency reminds professionals about the importance of thorough preparation.Perhaps most touching is Rima's reflection on becoming a permanent part of her clients' families—the wedding planner who gets invited to international vacations and becomes the go-to professional for multiple family celebrations. This profound connection illustrates why, despite limiting herself to just 10–15 weddings annually, her business thrives through deep relationships and exceptional service.Whether you're a wedding professional looking to expand your cultural expertise or simply fascinated by the rich traditions of South Asian celebrations, this episode offers invaluable insights from someone who has truly mastered the art of honoring heritage while creating personalized modern celebrations.Ready to elevate your wedding planning expertise? Visit cwpsociety.com to explore our certification programs and join our supportive community of professional wedding planners.www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

Feeling overwhelmed by social media? You're not alone. Wedding professionals often struggle to maintain a consistent online presence that actually converts to bookings. Serena Waller, founder of the Dande Agency, joined, CWP Society's COO, Krisy Thomas, for this episode of the Wedding Planner Pro Files podcast to break down the ever-shifting landscape of social media marketing for wedding pros.Serena breaks down the surprising truth about Instagram's algorithm changes, hashtags are out, keywords are in. Google is now crawling Instagram content, fundamentally changing how your posts get discovered. She shares practical strategies for writing captions that align with your images, helping potential clients find you when searching for specific wedding elements. Her yearbook editor approach to caption writing offers a refreshingly simple framework for even the most caption-challenged pros.Beyond posting tactics, we explore the critical relationship between aesthetics and profitability. A pretty feed might catch the eye, but strategic content drives bookings. Serena explains how inconsistency across platforms erodes trust, revealing why your website and social presence must tell the same story about who you are as a professional. Many wedding pros are shocked to discover that their beautiful Instagram account doesn't match their website's messaging, creating confusion for potential clients.Looking toward future trends, Serena emphasizes the continuing importance of authentic video content that doesn't require professional production. She shares insights on balancing personal authenticity with professional expertise—a delicate dance that today's couples expect from their wedding vendors.Whether you're posting daily or struggling to post at all, this episode offers actionable advice for creating a social media presence that works for your business, not against it. Connect with Serena at www.dandeagency.com or follow @dandeagency on Instagram to learn more about her services and the Swell Social Club.www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

Weddings should be joyful celebrations for everyone present, but for neurodivergent individuals—those with autism, ADHD, anxiety, or sensory sensitivities—the typical wedding environment can quickly become overwhelming. Bright lights flash, music thumps, schedules run tight, and social expectations mount. How can wedding planners create truly inclusive experiences?Master Certified Wedding Planner & Certified Educator,  Brianne Ackerland, joins CWP Society Vice President, Krisy Thomas, as she brings both professional expertise and personal insight to this vital conversation. With approximately 15-20% of the global population processing information atypically and diagnoses rising among younger generations, wedding professionals must adapt their approaches to serve all clients and guests effectively.Through practical examples and thoughtful solutions, Brianne  reveals how small adjustments make profound differences. From creating sensory kits with headphones and fidget tools to establishing quiet spaces at venues, coordinating with photographers about physical touch preferences, and providing step-by-step instructions rather than general directions—these modifications require minimal extra effort but transform the wedding experience for neurodivergent participants.The most powerful tool? Communication. Starting with onboarding questions about neurodivergent family members, understanding specific triggers, and coordinating with vendors ahead of time prevents day-of surprises. While there's no one-size-fits-all approach (what triggers one person might not affect another), preparation creates space for everyone to participate comfortably.Whether you're a wedding planner working with neurodivergent clients, a couple with neurodivergent loved ones, or simply committed to creating more accessible celebrations, this episode offers valuable insights into making weddings genuinely welcoming for all minds. After all, inclusion doesn't detract from a wedding's beauty—it enhances it.Ready to create more inclusive wedding experiences? Visit cwpsociety.com to explore membership and certification opportunities to elevate your wedding planning expertise.www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

Krisy Thomas, Vice President of the CWP Society, is joined by special guest Carissa Kruse, marketing guru and founder of Win More Weddings Content Club, for an eye-opening conversation on what truly works in wedding industry marketing today. With a background in building a successful multi-state wedding business alongside her marketing agency, Carissa shares why many wedding pros are unknowingly “automating themselves out of business.” In a world where modern couples book based on connection and vibes, she reveals how to infuse personality into your marketing, ensuring your brand stands out in an oversaturated industry.The modern wedding couple makes decisions based primarily on vibes - that intangible feeling they get from their very first interaction with you. When your marketing feels cold, robotic or impersonal, you're pushing potential clients straight to your competitors. Carissa explains exactly how to create authentic connections through your content that makes couples feel they already know you.We explore why personal branding matters more than ever in an oversaturated industry. Rather than copying what others are doing, Carissa shows how to weave your authentic personality into your marketing to create meaningful connection points with your ideal clients. She shares specific strategies for crafting social media captions that actually convert, explaining how algorithms have shifted away from hashtags toward content-rich, SEO-optimized text.Beyond social media, Carissa breaks down her comprehensive "traffic strategy" approach that creates multiple pathways for clients to find you. Her email nurturing sequence has helped wedding pros book clients up to two years after initial inquiry. For those feeling overwhelmed by content creation, she offers practical advice on using AI tools without losing your unique voice, and why releasing perfectionism is the secret to consistent, effective marketing.Want to transform your wedding business marketing? Listen now and discover actionable strategies to connect with couples in ways your competitors aren't.www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

The CWP Society has launched an innovative Wedding Associate Certification that's transforming how wedding planning teams operate and deliver consistently exceptional service. This new credential ensures every team member—not just lead planners—meets the highest professional standards, creating seamless experiences from initial consultation through the wedding day.CWP Society has been the gold standard for wedding professional certification worldwide since 2007The new Wedding Associate Certification specifically targets team members within established planning companiesCertification benefits business owners by creating more proficient teams and streamlining training processesAssociates gain confidence and skills to handle higher-level responsibilities like client consultations and vendor managementThe comprehensive curriculum covers communication, professional boundaries, organization, vendor relationships, and day-of coordinationCertified associates learn to represent the company brand professionally in all interactionsThis certification builds client trust by ensuring consistent quality across all touchpointsIndustry experts predict this will raise standards across the wedding planning professionTo learn more about the Wedding Associate Certification and find certified professionals for your wedding, visit the CWP Society website.www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

In this episode, Vice President of the CWP Society and Co-Host, Krisy Thomas sits down with Crystal Dailey, owner of Empower Weddings, and a Master Certified Wedding Planner whose journey proves the transformative power of education in building a thriving wedding business.Crystal's journey from event planner to Master Certified Wedding Planner reveals the transformative power of education in building a thriving wedding business. Her candid confession about initially trying to learn by simply shadowing other planners resonates with many who've walked a similar path – discovering that observation alone can't provide the comprehensive foundation needed for success.The conversation tackles one of the wedding industry's most pervasive myths: that education is only for beginners. Crystal brilliantly dismantles this misconception with a memorable analogy: "We're not going to hairstylists that stopped getting educated in the 80s. We're not going to doctors that didn't continuously educate." Her message is clear – client expectations evolve rapidly, and wedding planners who don't keep learning risk becoming obsolete.For planners feeling stuck or stagnant, Crystal offers practical wisdom on selecting the right educational investments. She recommends a strategic approach: identify your specific business pain points, look for wedding-specific programs that address them, and carefully vet educators to ensure they have proven success. Her own transformation through applying educational concepts is evident when she shares how a professional consultation presentation dramatically increased her booking rate and proper pricing education helped her confidently charge her worth.Perhaps most valuable is Crystal's advice on balancing education with the demanding schedule of a wedding planner. Her commitment to blocking off time for weekly learning demonstrates that education isn't an extra – it's essential. The results speak for themselves: refined processes, stronger client experiences, and a more profitable business.Whether you're just starting your wedding planning journey or have decades of experience, Crystal's insights prove that education is the foundation that elevates your business from ordinary to exceptional. Ready to transform your wedding planning career? Start by investing in the education that addresses your specific needs – your future clients will thank you.www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

Krisy Thomas, Co-Host and Vice President of the CWP Society, is joined by special guest Hailey Beard to tackle a game-changing topic for wedding planners: transforming assistants into assets, not liabilities.Ever wonder why some weddings flow perfectly while others face constant hiccups? The secret often lies not with the lead planner, but with how well they've prepared their assistant team.When wedding day assistants aren't properly equipped, they become a liability rather than an asset. In this illuminating episode, Hailey Beard, Certified Wedding Planner, Certified Educator and Owner of Hailey Beard Events, shares her proven system for transforming assistants into empowered extensions of your brand.Drawing from her dual perspective as both a lead planner and someone who regularly assists fellow certified planners, Hailey reveals the five critical elements of assistant preparation that most wedding businesses overlook. From creating detailed, strength-based task lists to providing comprehensive documentation that prevents embarrassing mix-ups with clients, her approach eliminates the guesswork that leads to wedding day disasters.You'll discover why pre-wedding planning meetings trump day-of instructions, how to establish clear communication protocols for emergencies, and which uncomfortable conversations about professional standards you absolutely must have before wedding day arrives. Haileyalso shares her strategy for finding assistants whose values align with your brand, including the simple coffee date question that reveals everything about a candidate's approach to client service.Whether you're struggling with unreliable assistants who cancel last minute,  or simply looking to elevate your execution, this episode provides actionable strategies to transform your support team into your greatest competitive advantage.Visit cwpsociety.com to access more resources and explore our membership levels designed to elevate your wedding planning business.www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

What happens when wedding planners invest in their education? Co-host Krisy Thomas, Vice President of the CWP Society, interviews three award winning, Master Certified Wedding Planners and Industry Advancement Directors, who reveal the transformative power of professional certification in this candid conversation that goes far beyond basic credentials.For Brianne Ackerland, certification turned a hobby into a thriving business after she sought education to balance motherhood with entrepreneurship. Now ten plus years into her journey, she continues finding value in ongoing education: "I'm still learning new things, and that's one of the huge things I value about what the group has to offer."Nicole Martinez brought years of experience to her certification journey but discovered unexpected benefits. "It changed how I viewed myself," she reveals, explaining how validation from peers and structured workflows revolutionized her business approach. Her powerful insight about confidence resonates with planners at all experience levels. For newer planner Brittney Poole, certification provided critical pricing guidance and client targeting strategies. "I am super confident that I'm charging at the level I need to be," she shares, detailing how education helped her find work-life balance while raising two young children.Perhaps most remarkable is how these competitors-turned-collaborators exemplify the community-over-competition ethos. "We don't consider ourselves competition," Poole explains about her relationship with fellow Virginia planner Martinez. "We both serve a different clientele and know what works individually for our businesses."Looking to transform your wedding planning career? Visit https://www.cwpsociety.com/  to explore membership options and join a community where planners lift each other up rather than tear each other down.As mentioned in this episode, we covered the story of Brianne and her health journey in more depth in a past discussion. Listen to that episode here. www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

Emma Cockerham,  Master Certified Wedding Planner, Certified Educator and Owner of Infinity Events, joins Krisy Thomas, VP of the CWP Society, on this episode to share her journey from challenging church-hosted weddings to crafting the transformative Wedding Ministry Certification Course. By tackling the common issues faced when planning religious weddings, Emma reveals how her course, initially aimed at the Memphis church community, has expanded to inspire a broader change in the wedding planning industry. Encouraged by CWP Society's Founder & CEO, Laurie Hartwell, Emma's mission is to revamp wedding planning in religious settings, emphasizing joy, positivity, and inclusivity.Our conversation highlights the vital relationship between churches and wedding planners, exploring the need for effective procedures within church ministries. We discuss how outdated systems can create unnecessary barriers, instead of opportunities, for planting seeds of faith at weddings. By fostering mutual understanding and teamwork between planners and church coordinators, we can transform weddings into genuinely welcoming experiences for everyone involved. Emma provides valuable insights on how positive interactions can enhance the ministry, demonstrating the power of collaboration.We also delve into the empowering role of the Wedding Ministry Program offered by the CWP Society, which equips certified wedding planners with essential tools to support entire wedding ministries. By using resources like templates and communication strategies, planners can navigate diverse religious ceremonies with respect and intentionality. Emma's call to action encourages wedding planners and listeners to embrace this course, joining a supportive community dedicated to advancing skills and knowledge at every career stage.This episode is a must-listen for anyone ready to enrich the wedding experience for couples, churches, and planners alike.www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

Unlock the Secrets to Educating Your Couples for a Seamless Planning ExperienceAs a wedding planner, one of your most important roles is educating your couples—helping them navigate the planning process with confidence and clarity. In this episode of Wedding Planner Pro Files, Krisy Thomas, Vice President of the CWP Society, is joined by Riley Snider, Certified Wedding Planner & Certified Educator, to discuss essential strategies for guiding couples through the complexities of wedding planning.From managing expectations shaped by Pinterest and TikTok to transforming scattered inspiration into a cohesive plan, Riley shares her expert insights on how to set couples up for success. Krisy and Riley dive into the key techniques for conducting effective budget meetings, ensuring couples understand common wedding expenses without feeling overwhelmed.They'll also break down how to structure a planning timeline and checklist to keep clients on track. Learn why booking vendors and venues early is crucial, how Certified Wedding Planners provide invaluable peace of mind, and how tools like Timeline Genius can streamline communication and collaboration. Plus, Krisy and Riley explore the power of monthly check-ins for building trust and ensuring couples feel supported every step of the way.Finally, Riley shares her expertise on vendor education—how to help couples choose the right vendors, recognize red flags, and understand the value of an approved vendor list. Krisy and Riley discuss how to educate couples on reading reviews, conducting consultations, and asking the right questions. Plus, discover why contingency planning is an essential part of vendor selection and how joining the CWP Society can help planners refine their skills, strengthen their businesses, and turn planning challenges into growth opportunities.Join Krisy and Riley for this insightful conversation packed with practical, actionable strategies to enhance your role as an educator and elevate the experience you provide to your couples!www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

Discover the secrets to success in the wedding planning industry with our special guest, Certified Educator and Certified Wedding Planner, Amanda Borrero.  Amanda joins us to share her invaluable insights on building robust vendor relationships that not only enhance business success but also create a thriving community of wedding professionals. You'll learn how to leverage selflessness and collaboration to foster mutually beneficial partnerships, and why these relationships are vital for both new and experienced planners looking to establish a strong industry presence.The conversation flows into the challenges and nuances of maintaining professional boundaries, especially when personal friendships intersect with business. Amanda shares her personal experiences and offers guidance on the importance of clear expectations and professional communication. We also explore the impact of social media on professional reputations, emphasizing the need for discretion and authenticity online. With practical advice and real-world examples, this episode equips listeners with the tools to navigate complex vendor relationships, ensuring successful collaborations and smooth wedding days.By approaching relationships with a genuine willingness to contribute, planners can unlock unexpected opportunities and personal growth. This episode is a must-listen for anyone looking to strengthen their professional networks, enhance their career, and thrive in a competitive industry. Tune in to explore how nurturing these connections can lead to resilience and lasting success.www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

Unlock the secrets to mastering financial management in the wedding industry with insights from our esteemed guest, Matt Mitchell. With his unparalleled expertise in both wealth management and event planning, Matt joins Laurie Hartwell, to tackle the unique financial challenges faced by wedding professionals. Discover how financial literacy can be a game-changer for wedding planners, equipping them to handle seasonal demands and unpredictable cash flow with confidence.Their conversation dives into the nuts and bolts of effective financial strategies specifically tailored for small business owners in the wedding industry. From tracking expenses meticulously to the importance of separating personal and business finances, Matt highlights practical steps to ensure profitability and sustainability. He emphasizes the critical habit of setting aside funds for taxes and regularly revisiting service costs and pricing to avoid common pitfalls like underpricing, which can threaten business longevity.Join us as we explore the crucial role of regular financial management practices, with tools like QuickBooks and services like The Event Ledger providing much-needed clarity and support. Learn how categorizing income and expenses can streamline your business operations, and why monthly bookkeeping is not just a task but a strategic move towards growth. Whether you're feeling overwhelmed by financial tasks or just seeking a refresher, this episode promises valuable insights and resources to help wedding professionals transform their passion into a thriving, financially sound enterprise.The Event Ledger Waitlist: https://www.theeventledger.com/waitlistwww.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

Can you imagine planning a $100,000 wedding without the right skills or support? Join me, Laurie Hartwell, as I share invaluable lessons planners learned (sometimes the hard way) about the importance of proper training and certification in navigating the challenges of wedding planning. This episode sheds light on why planners should not just "get experience" when they enter the industry, and how certification is more than just a piece of paper; it's a gateway to a professional network, mentorship, and the expertise needed to handle everything from contract law to crisis management.Listen as we explore why couples are increasingly seeking wedding planners who are certified, and how this elevates the entire industry. With 78% of couples preferring planners with credentials, we dive into the skills and knowledge that set certified professionals apart. Listen as Laurie guides aspiring and current planners through the critical components of a comprehensive certification program and emphasize the value of starting your career with a solid educational foundation. Don't miss this essential discussion about building confidence and capability in one of life's most significant celebrations.www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

Discover how to elevate your wedding planning career with the invaluable insights of Aisha Garnett, a Master Certified Wedding Planner and Certified Educator, in this episode of the Wedding Planner Profiles podcast. Unlock the secrets of connecting with seasoned professionals through the CWP Society and learn the art of finding your "wedding planner bestie" for mutual support and accountability. Aisha shares her personal journey and outlines the benefits of being part of a supportive network, especially when navigating the sometimes intimidating wider wedding industry.Engage with the power of educational initiatives and workshops designed to propel your career forward. Aisha highlights the role of the CWP Society's Wedding Pro Workshops, where collaboration thrives in a constructive environment, free from the negativity often found in online spaces. She also delves into the significance of business coaching calls, providing a platform to tackle both business and personal challenges. The conversation emphasizes the importance of a community that fosters accountability, helping you stay on track with your professional goals.Elevate your career through the limitless possibilities of goal setting in the wedding planning industry. Aisha's narrative underscores how setting personal and professional goals can unlock numerous opportunities, and advocates for using the support of the CWP community to achieve them. Uncover the significance of certification as a testament to a planner's commitment to excellence and industry standards. This episode serves as an inspiring call to action, encouraging you to set, revisit, and achieve your goals, contributing positively to the future of the wedding industry. Join us to become part of a passionate community dedicated to raising the standards of wedding planning.www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

Discover how authentic relationships can revolutionize your wedding planning business with insights from Amanda Borerro, owner of For the Love of Events. Gain practical tips on transforming professional connections into trusted friendships that foster collaboration and support. Amanda, along with hosts Krisy Thomas and Laurie Hartwell, shares the secrets to achieving seamless events through genuine engagement with vendors, moving beyond online presence to create a more meaningful network within the industry.Learn how selecting the right team can make all the difference in delivering exceptional experiences for your clients. We dive into the importance of vetting vendors and building a positive, supportive environment, particularly highlighting personal stories from the entertainment sector. Understanding the etiquette and considerations for forming vendor teams is crucial, as it enhances trust and collaboration. This episode offers a treasure trove of advice for up-and-coming planners and seasoned professionals alike, emphasizing kindness and positivity as cornerstones of success.Communication and professionalism take center stage as we explore the importance of setting clear expectations and maintaining boundaries with clients and vendors. Delve into the nuances of professional interactions and the significance of giving credit where it's due to foster a respectful community. Amanda and the hosts advocate for a planning approach rooted in kindness and grace, dispelling the myth that being bossy equates to effectiveness. Listen in to discover how nurturing genuine vendor relationships through small gestures and authentic interactions can lead to sustainable success without the hefty price tag of traditional marketing.www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

Unlock the secrets to keeping your wedding clients overjoyed and stress-free with our expert insights on the Wedding Planner Pro Files podcast. Join Laurie Hartwell and Krisy Thomas as they reveal strategies that transform the client experience, emphasizing the importance of building genuine relationships over relying solely on automation. Learn which automation tools can enhance your professionalism without losing the personal touch, like automated invoice reminders and out-of-office replies. We're here to guide you in balancing technology with heartfelt interactions, ensuring your clients feel valued and understood.Discover how to set yourself apart as a wedding planner by mastering personalized client interactions. They'll share why generic automated responses can harm your client connections and how referencing specific details can foster intimacy and trust. We critique certain automated processes, such as long questionnaires and lengthy out-of-office messages, that can overwhelm clients. By honing your communication skills and maintaining concise inquiry forms, you can reduce client anxiety and show them they are truly heard and appreciated.Empower your career with strategic planning and effective communication techniques that anticipate challenges before they arise. We'll discuss the critical role of foresight in preventing last-minute issues and unexpected costs, allowing you to provide a seamless experience for your clients. Moreover, we'll highlight the importance of well-structured workflows and proactive communication to keep your clients informed and at ease. Listen in as we underscore the value of genuine connections and robust communication, not just for client satisfaction but also for fostering positive word-of-mouth referrals and a successful career in wedding planning.www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

Prepare to unravel the mystery behind the distinct roles of wedding planners and venue coordinators with the vibrant prose of Lady Whistlewed, as we promise to untangle these pivotal positions in the world of weddings. Tune in to the enchanting Wedding Planner Profiles podcast, presented by the CWP Society, where our latest episode promises to enlighten you with tales of how these professionals harmoniously collaborate to create unforgettable matrimonial celebrations. From orchestrating grand symphonies of logistics to mastering the intimate details of a venue, discover how certified wedding planners and venue coordinators bring their unique expertise to the table.As Lady Whistlewed regales us with amusing anecdotes, like the quick-thinking venue coordinator at Trowbridge Estate who saved the day, you'll gain a newfound appreciation for these unsung heroes of matrimony. We explore the depth of a wedding planner's role as the couple's advocate from engagement to farewell, and the venue coordinator's domain-specific mastery, ensuring every event runs smoothly within their walls. Join us for a captivating discussion that will forever change the way you view these indispensable wedding professionals!www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

Ever wondered what sets the top wedding planners apart? Join us as Lady Whistlewed reveals the secret ingredient to their success: certification from the prestigious CWP Society. Discover how this rigorous program transforms aspiring coordinators into industry leaders, equipped with unparalleled skills in design, event management, and client relations. Through Lady Whistlewed's captivating storytelling, learn about Miss Prudence Heatherington's cousin, who skyrocketed to fame with her CWP Society certification, proving that proper accreditation can truly make dreams come true.Get a glimpse of the manifold benefits of joining the CWP Society, from the high-caliber education to the invaluable networking opportunities within its supportive community. Whether you're a wedding planner on the fence about certification or a couple searching for the best in the business, this episode offers vital insights into why the CWP Society is the gold standard of the profession. Tune in to hear tales of remarkable transformations and why a CWP Society certification is the ultimate badge of honor in the world of wedding planning.www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

Why do so many wedding planners and church coordinators clash during the happiest day of a couple's life?" This episode of the Wedding Planner Pro Files Podcast is an eye-opener as we unravel the frequent misunderstandings and miscommunications that often arise between wedding planners and church staff. Emma Cockerham, with her experience in wedding planning and as a certified educator, shares both heartwarming and frustrating real-life stories, including the emotional turmoil caused when church staff forget crucial details like the bride's name. Emma's insights emphasize the dire need for clear communication and mutual respect to create a joyful and harmonious wedding environment.Neglecting church coordinators in the wedding planning process can lead to chaos and disjointed ceremonies. Krisy Thomas, our co-host and wedding planning expert, delves into the consequences of excluding these key players. She underscores the importance of treating church coordinators with the same respect as other wedding professionals to ensure a smooth flow on the big day. Emma provides actionable advice for church coordinators on adopting a cooperative mindset and shares strategies for wedding planners to establish a better rapport with church staff, stressing the importance of patience and proactive communication.Ready to revolutionize church wedding coordination? Discover the new Wedding Ministry Certification Program, co-developed with the CWP Society, designed to streamline communication, uphold church traditions, and enhance collaboration among all wedding professionals. We also introduce the Ministry Membership Program, a unique gift opportunity for churches to access perpetual support and alignment with their activities. Join our compassionate CWP Society community to engage in meaningful discussions and continuous self-education. Visit cwpsociety.com to learn more and help create exceptional wedding experiences that truly reflect the spirit of the church.www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

Can setting clear boundaries and acting with confidence really reduce wedding planning stress? Discover the insights of Riley Gersch, owner of Elegant Affairs by Design and a Master Certified Wedding Planner, as she unpacks the secrets to building trust from the first consultation. Riley guides you through the essentials of client rapport, setting expectations, and providing a clear roadmap for the planning journey. This episode promises to reveal how involving clients from the outset can ensure a smooth and enjoyable experience, making them feel like an integral part of their own celebration.Join us as we explore the art of budget management, vendor selection, and timeline creation with Riley's advice. Learn how transparent budget discussions and the use of approved vendors can tailor a wedding to a couple's unique priorities. Riley also shares the critical process of crafting a detailed wedding day timeline and the importance of educating couples about potential schedule changes. Celebrate Riley's dedication to excellence in wedding planning and discover the supportive community of the CWP Society. This episode is packed with valuable insights to elevate your wedding planning experience.www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

Lady Whistlewed is at it again! In her latest column she discussed the folly of wedding professionals discouraging couples from hiring wedding planners. Uncover the surprising motivations and the significant repercussions of this trend with Laurie Hartwell, CEO of the CWP Society, and her co-host Krisy Thomas, Vice President of the CWP Society. Together, they unravel the reasons behind this behavior, such as overlapping services and vendors seeking extra revenue streams, and discuss the importance of professional integrity. You'll learn how certified and master certified wedding planners can elevate the entire wedding experience and why collaboration is key to achieving excellence.Listen as Laurie and Krisy highlight the benefits of forming strong relationships with wedding planners, and how pros can benefit from steady referrals in business, stressing the importance of each professional focusing on their specific role. Discover the supportive community of the Certified Wedding Planner Society, and explore the various membership levels, including free options for planners and other wedding pros. By fostering respect and collaboration, we can all contribute to successful weddings and build a thriving, supportive industry. Join us and be part of the loving CWP Society family today!www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

Ever wonder what sets a certified wedding planner apart from the rest? Today, we promise to unravel that mystery with Laurie Hartwell, founder of the CWP Society, and Krisy Thomas, its Vice President. Together, they shed light on the crucial distinction between certified and uncertified wedding planners, emphasizing the unique expertise and ethical standards certified professionals bring to the table. Drawing from Lady Whistlewed's latest column, Laurie and Krisy reveal how proper training can safeguard a couple's special day from potential pitfalls, making certification an indispensable investment for any wedding planner's career.But that's not all—we also explore the broader significance of certification and continuous education across various fields. Using thought-provoking parallels to professions like dentistry, Laurie and Krisy illustrate how ongoing learning helps professionals stay on top of their game. They discuss the pivotal role of the CWP Society in providing accessible education and resources, enabling wedding planners to remain competitive and uphold the highest industry standards. Tune in for an enlightening conversation that underscores the vital importance of certification and ongoing education, not just in wedding planning but in every professional journey.www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

What happens when a string quartet plays just a bit too long at a wedding? Chaos ensues, and we're here to tell you why reading and sticking to the Wedding Day Itinerary is absolutely critical. On today's episode of the Wedding Planner Profiles Podcast, we delve into Lady Whistlewed's latest column to uncover the hidden stories behind the scenes for planners and pros. We'll explore how a wedding planner's role as the "conductor of the symphony" can make or break the day. From ensuring every professional adheres to the meticulously crafted schedule, to the Herculean effort required in reviewing contracts and coordinating with vendors, we showcase the dedication needed to pull off a seamless celebration.In the second segment, we shift our focus to the pivotal planning phase that occurs two months before the big day. Learn the significance of reviewing contracts, drafting an initial itinerary, and the all-important meeting with the couple six to eight weeks out. This is where timelines are scrutinized down to the minute, stress levels are managed, and excitement is built. We'll highlight how the exceptional planners go beyond mere competence through meticulous coordination and proactive communication, ensuring every vendor is aligned, and any necessary adjustments are seamlessly integrated. Buckle up for an insightful journey into what sets the best wedding planners apart.www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

Ready to unlock the secrets of becoming a top-tier wedding planner? In this episode of the Wedding Planner Pro Files Podcast, we had the pleasure of chatting with Crystal Dailey, the esteemed owner of A Crystal Event in Atlanta, Georgia. Crystal walks us through her inspiring journey in the wedding planning industry, revealing her extensive certifications and the profound impact of continuous education. Discover how Crystal's affiliation with the Certified Wedding Planner Society has elevated her career and learn from Krisy Thomas' personal experiences with the certification process.Join us as we navigate the ever-changing landscape of wedding planning, highlighting the necessity of ongoing education to meet evolving client preferences and communication styles. Crystal shares invaluable insights on how the CWP Society's free weekly workshops and multiple levels of certification can significantly enhance a wedding planner's skill set, leading to professional growth and more bookings. Through personal anecdotes, we underscore the importance of these educational opportunities, showing how they benefit not only the planners but also their clients.But that's not all. We delve into the ethical side of wedding planning, cautioning against misleading educational programs that promise quick riches and luxury services without substance. Crystal emphasizes the importance of vetting educators and maintaining integrity, focusing on true luxury service that comes from experience, humility, and dedication. Tune in and elevate your wedding planning prowess today!www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

What if underpricing your wedding planning services is hurting you more than you think? Tune in as Laurie Hartwell and Krisy Thomas explore this pivotal issue, drawing inspiration from Lady Whistlewed's latest column. Through the cautionary tale of Miss Amelia Flairfax, we shed light on the dangers of undervaluing your expertise, which can lead to burnout and financial woes. Discover how education and certification through the Certified Wedding Planner Society (CWPS) can equip you with the essential strategies to confidently assert your worth, ensuring both professional growth and industry-wide respect.In our discussion, we also tackle the widespread misinformation in the wedding planning industry and how differing service packages can confuse clients about pricing. Learn why detailed inquiries and efficient software tools are crucial for clarity and success. Whether you're just starting or are a seasoned planner, proper education and certification can standardize best practices and elevate the overall quality of the industry. We invite you to join the CWPS community to gain access to invaluable resources, supportive networking opportunities, and membership tiers tailored to every career stage. Visit cwpsociety.com and find out how joining the CWPS can transform your professional journey.www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

Ever wondered why even the most budget-conscious couples might want to engage a wedding planner? Join us in this illuminating episode as Laurie Hartwell, CEO of the CWP Society, and Krisy Thomas, Vice President and owner of Southern Sparkle Weddings, reveal the secrets behind a flawless wedding day. Drawing inspiration from the latest Lady Whistlewed column, "A Matrimonial Missive: Why the Ton's Wisest Betrothed Engage a Wedding Planner," we explore the intricate web of challenges that professional planners expertly navigate. Laurie and Krisy share compelling anecdotes, including a cautionary tale of a bride who deeply regretted not hiring a planner, illustrating the incredible value these experts bring to the table.But that's not all—get a glimpse into the Certified Wedding Planner Society (CWP Society) and its supportive community designed for both budding and seasoned wedding planners. Discover the various membership tiers—from free to certified—that offer a wealth of resources and opportunities for personal and professional growth. Laurie and Krisy also touch on the essential communication strategies planners must adopt to convey their value without spilling all their trade secrets. Tune in for an insightful conversation that debunks myths and celebrates the indispensable role of wedding planners in crafting memorable celebrations.www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

Imagine ensuring that every single moment of a wedding is captured perfectly without any last-minute surprises. Laurie Hartwell, Krisy Thomas, and Aisha Garnett join us to unravel the common, but critical, challenge of when photography companies withhold the contact information of assigned photographers. Learn how early communication and transparency can prevent misunderstandings and create a personalized, seamless experience for the bride and groom. Hear firsthand stories of near mishaps and misunderstandings that were easily avoidable with a bit of early planning and coordination.We dive into the nuts and bolts of creating detailed shot lists and why they're non-negotiable tools for both planners and photographers. Discover how these lists safeguard important moments without limiting creative freedom. We discuss real-world examples of how miscommunication can lead to delays and missed shots, emphasizing that proactive, open dialogue can bridge the gap between planners' meticulous timelines and photographers' artistic visions. By aligning expectations early, both parties can fulfill the couple's dreams without added stress.The episode culminates in an inspiring call for industry collaboration and mutual support among all wedding professionals. Laurie, Krisy, and Aisha stress the importance of setting egos aside to ensure a flawless wedding day. From thoughtful touches like providing water on hot days, to sharing trusted referrals, the conversation highlights practical ways to foster a supportive environment. Wrapping up with an invitation to explore the benefits of the CWP Society membership, we encourage all wedding pros to join a community committed to elevating industry standards and delivering unforgettable experiences.www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

Imagine a world where AI transforms wedding ceremonies into unforgettable, deeply personalized experiences. Today, we bring you an exclusive conversation with Steven Greitzer, CEO and founder, and Josh Fagel, head of business development, as they unveil Provenance, an AI-driven tool revolutionizing ceremony, vows, and toast writing. Steven shares his heartfelt journey of officiating weddings for friends, which sparked the creation of Provenance, addressing the need for legally compliant, meaningful scripts. Josh dives into how Provenance alleviates the stress of public speaking, ensuring a flawless ceremony for wedding planners and couples alike.Discover the magic behind integrating AI into personalized wedding ceremonies and speeches. Provenance isn't just a tool; it's a treasure trove of hyper-personalized services, offering everything from customizable ceremony scripts to a vast library of readings and rituals. Steven and Josh emphasize the irreplaceable emotional touch humans bring to weddings, and how Providence augments this with insights from over 100,000 weddings. The result? A seamless blend of tradition and technology that resonates deeply with today's couples.But that's not all—customer service is at the heart of Provenance. Steven and Josh reveal how their commitment to empathy and urgency enhances the user experience, making Provenance not just a tool, but a partner in wedding planning. Learn about the comprehensive dashboard designed for managing every ceremony detail, and the importance of proactive planning and certification through the CWP Society. With Provenance, you're not just planning a wedding; you're crafting a stress-free, memorable celebration that will be cherished forever. Join us and discover how Provenance can elevate your wedding planning game.www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

In this episode, we will be discussing new Certifications and Membership through the CWP Society, as well as how couples are trying to use AI as wedding planners, and how it can all go terribly wrong.Tune in to hear Laurie Hartwell and Krisy Thomas from the CWP Society as they reveal the secrets behind the new Wedding Ministry Team Certification Program. This initiative is more than just a certification; it's a comprehensive effort to foster better collaboration between wedding planners, church coordinators, pastors, sound technicians, and janitorial staff. Discover how customizable templates and thorough education are breaking down barriers to create a respectful and harmonious environment for everyone involved in a wedding at a church. Join us as we explore the CWP Society's cutting-edge certifications and premium memberships, designed to simplify and enhance wedding businesses. Can AI ever replace the nuanced expertise of a human wedding planner? Laurie and Krisy weigh in on this HOT topic, sharing real-life examples where AI tools like Provenance can certainly assist with tasks such as customizing toasts and generating wedding setup images, but it falls short when it comes to personalization, emotional support, and managing real-life logistics. We discuss the irreplaceable value of experienced planners who handle last-minute changes and vendor negotiations with ease. As we conclude, we reflect on the power of unity and collaboration in the wedding industry, leaving you with an inspiring quote from American poet, Maddie Stepanek, on the strength of teamwork.www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

Discover the unexpected truths behind successful team dynamics in the wedding industry with our special guest, Shane Presley of DJ Shane Entertainment. We're peeling back the layers to reveal why a bigger team doesn't always mean a better business or more success. From the challenges of aligning passion and vision, to the art of impeccable coordination, this episode is an insider's guide to building and nurturing the dream team that will take your wedding planning service to the next level.Join Krisy Thomas and Laurie Hartwell as they share personal experiences and professional insights on how to manage a wedding professional team effectively. We talk about striking the perfect balance between quality and quantity, the importance of ongoing education, and strategies for avoiding ego clashes that can hinder business growth. You'll hear firsthand accounts of the pressures and triumphs that come with ensuring that every detail of a couple's special day goes off without a hitch.Finally, we take a candid look at the politics of the wedding industry, and the significance of staying true to your brand's ethos. We discuss the challenge of finding the right team members who embody your vision, and how to handle the hurdles of team classification and compliance without sacrificing your service excellence. Whether you're a seasoned wedding pro or just starting out, this episode is packed with valuable insights to help you build a team that's not just big, but brilliant.www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

Ever encountered the puzzling silence after sending out wedding invitations? We all know the feeling, but our latest episode tackles the RSVP conundrum head-on with insights from wedding industry mavens, Laurie Hartwell and Krisy Thomas of the CWP Society. We dissect the bold strategy of a past bride's 'missed RSVP card' and debate its effectiveness in nudging those elusive responses from guests. Is it a necessary measure or a step too far? Let's navigate the tricky waters of wedding RSVP etiquette together and find out how to strike the perfect balance between courtesy and practicality.The conversation takes a sobering turn as we address the recent and sudden shutdown of a venue. This heartbreaking scenario serves as a stark reminder of the fragility of plans and the ethical crossroads faced by businesses in crisis. Through the turmoil faced by displaced couples, we spotlight the ripple effects on the industry and the beacon of hope offered by local venues extending a helping hand. Together with our guests, we delve into the responsibilities of venue owners, debating the intersection of business acumen and moral obligation, and the lessons we can all learn from such industry upheavals.www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

Embark on a journey with us as we unravel the hidden truths behind vendor meals at weddings, a topic that's sparked more debate than you might think. Krisy and Laurie delve into the ins and outs of the "why, when, and where" those working your special day should eat. It's a candid look at the wedding industry, where we're setting the record straight on the essential timing of meals for vendors to ensure they're energized and poised to capture every cherished moment without missing a beat.As the conversation unfolds, we share personal anecdotes and insights into the real risks of skimping on vendor meals - think photographers missing shots because of hunger-induced fatigue. We're laying bare the facts and urging for contractual clarity, robust client education, and a harmonious synergy between catering and coordination. Understanding and respect for all involved parties are the linchpins of any successful event, and we're here to tell you why.Closing our enlightening exchange, the spotlight is shone on the irreplaceable role of certified wedding planners. These professionals are the maestros behind the scenes, ensuring that photographers and other vendors can snag that quick bite without the fear of missing the first dance or the cake cutting ceremony. By tuning in, you're not just listening to a podcast episode; you're joining a movement dedicated to upholding the highest standards for wedding experiences across the board.www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

Embark on an enchanting journey with us, Aisha Garnett, and Courtney Justice, a Master Certified Wedding Planner and owner of Just Us Weddings and Events, as we walk you through the dreamy realm of destination weddings. Uncover the magnetic pull of picturesque countries such as France and Italy, and the practicalities of orchestrating an unforgettable "I do" far from home. Prepare to be captivated as we discuss the industry's skyrocketing growth, forecasted to reach a breathtaking $105 billion by 2028, and the importance of transparent budget discussions to ensure guests aren't burdened by unexpected expenses.Navigating the intricacies of destination wedding planning requires finesse, from mastering local customs to managing the maze of travel logistics for your guests. Our conversation covers the crucial role of travel planners, the nuances of cultural differences, and the art of balancing expectations with reality when it comes to guest accommodations and documentation. If you're a wedding professional expanding your horizons with couples who are dreaming of a romantic overseas ceremony, gain valuable insights into selecting a location that echoes their vision and making every detail count on their special day.Join us as we also shine a light on the emotional backbone of the wedding industry – the memories captured and cherished. We share heartrending tales, like that of a photographer's stolen SD card, holding irreplaceable wedding images, and discuss the lengths photographers and planners go to in safeguarding these precious moments. Understand how attention to detail and effective collaboration among vendors can create a seamless and memorable experience, and explore the high stakes and pressures that wedding professionals navigate to deliver perfection on one of life's most significant occasions.www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

Step into the world of weddings with us, as we unravel the key ingredients that make or break the most special day of a couple's life. Joining me is Laurie Hartwell, the woman behind the CWP Society, where we dissect the latest findings from The Knot and delve into how wedding planners can transform any nuptial into an affair to remember. Ensure every guest leaves with a lasting impression, potentially becoming a future advocate for your services. We'll also share a charming tale of a photographer who turned an ordinary situation into an extraordinary story, proving that sometimes, it's the smallest gestures that leave the deepest mark.The episode takes a dramatic turn as we dissect the nightmare scenario of couple's reception brought to a halt due to the venue's legal woes. Hear what Krisy Thomas, a seasoned wedding planner, has to say about preempting such debacles. We analyze the importance of vetting your venue, and how expert planners can act as your shield against unforeseen legal mishaps that could sour your day. From emotional turmoil to financial loss, we lay out steps couples can undertake to safeguard their celebrations. Embark on this journey with us, and arm yourself with the wisdom to keep your wedding day dreamy, not dreary.www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

Are wedding trends pressuring you into creating a celebration for your couples that feels more like a fad than a reflection of their love story? Fear not, for Krisy Thomas and Laurie Hartwell have joined forces to guide you through the maze of wedding industry "do's and don'ts," unleashing the secrets curating a day that's unmistakably designed to reflect your client. Tune in as we unravel the often-overlooked reality that the pursuit of trendiness can eclipse personal touches, leading to carbon-copy ceremonies devoid of individuality. We'll share how we champion the unique narratives of every couple, transforming their most cherished memories into occasions that resonate long after the last dance.Let go of the cookie-cutter, and embrace the authentic as we reveal the magic behind tailoring nuptial celebrations to the couple's essence, regardless of what the trendsetters say.  As wedding professionals, we'll reflect on the triumph of realizing our clients' visions over chasing online accolades. Join us, and be part of the CWP Society, where the heart of the wedding industry beats to the rhythm of love and dedication.www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

When Brianne Ackerland, a seasoned Master Certified Wedding Planner, faced a sudden cardiac arrest, it changed not only her life, but the way we think about emergency strategies in our bustling industry. Our latest episode is a wakeup call, detailing the harrowing account of Brianne's experience and the critical lessons in preparedness it offers for wedding planners everywhere. We dissect the chaotic spectrum of potential crises, and underscore the indomitable spirit needed to navigate such unpredictable terrain.Embarking on a career in wedding planning is no small feat, and safeguarding our well-being is as paramount as ensuring a flawless event. This episode is a heartfelt exploration of self-care, where we dive into the practicalities of building a robust support system and the innovative planning tools that keep us poised for the unexpected. Join us as we express our deepest gratitude for Brianne's insights and look forward to the strides she's poised to make in the year ahead.The episode takes an unexpected twist as we recount a pop-up wedding that commandeered a local coffee shop, examining the chaos it created with insights from Laurie Hartwell. Transitioning to a sweeter note, we sift through the logistics of wedding desserts. It's a reminder that the devil is in the details, especially when it comes to ending the night on a high (and delicious) note. This episode is rich with stories, strategies, and the encouragement needed to conquer the wild world of weddings.www.certifiedweddingplannersociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

Wedding planning isn't just about selecting the perfect centerpiece or the most photogenic venue—it's an art form honed over years of personal growth and industry evolution. Laurie Hartwell, founder & CEO of the CWP Society, brings this to life, sharing her thirty-year voyage through the ebbs and flows of the wedding industry. As she unfolds her story of building self-esteem and the crucial role of intuition in business, you'll find yourself nodding along, thinking of your own evolution—whether in career or character. It's a conversation that digs into the fabric of success and the colorful challenges faced along the way, all woven together with the unwavering support of Laurie's loving partner.The digital revolution has brought a cascade of changes to every corner of our lives, and the wedding industry is no exception. This episode examines the transformative power of technology in solving business problems and boosting client delight. Ever found yourself wrestling with the paralysis of fear? Laurie Hartwell's breakthroughs and insights into conquering those nagging doubts are the kind of wisdom that'll leave you brimming with confidence to take on the business world. And as we navigate the waters of digital networking, Laurie reminds us of the irreplaceable value of personal connections—a beacon for professionals striving to build lasting success in an ocean of ephemeral online interactions.Education in wedding planning should be as diverse as the weddings themselves, and that's where this episode takes an eye-opening turn. Dive into the responsibility of educators in the wedding industry and the impact of so-called 'pop-up' gurus. Laurie's perspective is a refreshing take on nurturing wedding professionals at every career stage — emphasizing integrity, kindness, and the power of personal engagement over fleeting trends. As you listen, you'll be inspired by the keys to genuine achievement in this enchanting industry, and perhaps you'll even feel compelled to be a part of the nurturing community at the CWP Society. It's an episode that's not just about planning the perfect day—it's about crafting the perfect career in wedding planning.www.certifiedweddingplannersociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

In this episode, we interview the Executive Director of Wish Upon a Wedding, Lacey Wigsall,  where we discuss the organization, and celebrate the industry's spirit of giving and highlight the incredible resilience found in the face of adversity. Our conversation is a tribute to the impact of community support, as we delve into the process of creating dream weddings and vow renewals for couples braving serious health challenges.After that, we also navigate the treacherous waters of wedding budgeting. This podcast peels back the curtain on the misconceptions propagated by social media and underscores the value of a certified wedding planner. You'll gain insights into how couples need to prioritize their financial resources to amplify what truly resonates with them on their wedding day. Moreover, this episode offers pearls of wisdom for wedding professionals—to educate and tailor services to fit every couple's unique budgetary needs. It's about crafting a day that celebrates love, with guidance that's attainable for all, emphasizing that expert advice shouldn't be a luxury, but a staple in planning the most heartfelt moments.Finally, we discuss the pros and cons of having friends or family officiate a wedding.If you would like to learn more about how you can donate your services, time, or money to Wish Upon A Wedding, visit their website: https://www.wishuponawedding.org/www.certifiedweddingplannersociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

Navigating the wedding industry can be a dance of love and logistics, even more so when you're stepping to the rhythm alongside your soulmate. Philip and Laurie pull from thier own experiences to offer a candid look at the synergies and complexities of running a wedding planning business as a married couple. They explore the essential role of communication, the art of compromise, and the profound impact of trust in both thier personal and professional lives. Their journey hasn't just been about creating dream weddings; it's been about weaving the fabric of thier relationship into a stronger, more resilient partnership.When two people with distinct decision-making styles collaborate, sparks can fly, but so can innovation. We take you behind the scenes of their day-to-day operations, where Laurie's eye for detail complements Philip's drive for efficiency. Through anecdotes and insights, they share the nuances of tailoring communication to foster understanding and align their business strategies. It's not just about working together; it's about growing together, learning to navigate the waters of entrepreneurship without losing sight of the lighthouse that is their relationship.As they round up their heart-to-heart, they don't shy away from the challenges of keeping the flames of romance burning brightly amidst the demands of their business. They get personal, sharing how they balance the books and their marriage, from integrating vacations with business trips, to switching off work mode and cherishing their time as empty nesters. What's more, they extend a heartfelt invitation to join the CWP Society, a community where support and collaboration aren't just buzzwords—they're the cornerstone of how they operate. Whether you're a fellow couple in business or a solo wedding planner, this episode is a celebration of love, entrepreneurship, and the magic that ensues when they intersect.www.certifiedweddingplannersociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

What happens when wedding professionals fail to communicate effectively and misunderstand each other's roles? Listen to our heart-to-heart chat as we unpack this. We'll guide you through the challenging journey of collaboration and understanding among wedding professionals, highlighting the importance of having a professional's perspective and working with approved vendors. In the final lap, we discuss the new FREE membership that the CWP Society now offers wedding professionals and how important it is that we explore the pivotal role of trust, collaboration, and understanding in creating a successful dream team on wedding days. Learn how professionals can work well together with more understanding, and collaboration. Don't miss the chance to learn about this loving family you can find with the CWP Society! Remember, it's not just about planning weddings, it's about creating unforgettable experiences and making every moment count, both for the couples and the professionals involved.www.certifiedweddingplannersociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

Ever been to a wedding and thought, "I could do this better?" I, Aisha Garnett, used to think the same, until she found her path from TV production to becoming a Certified Wedding Planner. Her journey was shaped by the Certified Wedding Planner Society (CWP Society). Together with its founder and CEO, Laurie Hartwell, they explore the mission of the CWP Society - to provide affordable, comprehensive education and certification for aspiring wedding planners and now... to ALL wedding professionals. They shed light on the society's revolutionary impact on the wedding industry and its commitment to raising the standard.Imagine your perfect wedding being crashed by a complete stranger! Shocking, right? We bring this issue into focus as we talk about a strange case  about a woman who has been making the rounds in three Southern states, crashing weddings and stealing gifts.  Tennessee wedding planner, Krisy Thomas, weighs in on this bizarre issue, providing insights on the impact and prevention of wedding crashing. We round off this discussion with advice on securing your wedding against such incidents.A wedding is an occasion of joy and cheer, and what better way to remember it than through a guestbook filled with messages of love from those who shared your special day. But who says your guestbook has to be a book? We explore intriguing ideas like photo booths and polaroid cameras that capture fun memories from your guests. We emphasize the importance of introducing unique ideas to your clients. Finally, as we wrap up this thrilling episode, we invite you to join us again next month as we uncover more about the fascinating world of wedding planning.www.certifiedweddingplannersociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

Ever wondered about the risks couples are taking when entrusting their big day to a wedding planner with no formal education? This episode grapples with this substantial issue, spotlighting the potential pitfalls of relying too heavily on experience alone, and the discomfort it could breed in couples investing their hard-earned thousands into their celebrations. We challenge the trend of stepping into this industry without comprehensive training, and ponder whether the lack of an educational investment is worth the potential damage to one's reputation and career, not to mention a couple's once-in-a-lifetime event.We extend this discussion to talk more about the significance of formal education in the wedding planning industry and the potential repercussions of leaning on on the job. We shed light on the legal implications of training independent contractors, as well as the criticality of honesty and openness. Delve into the rampant phenomenon of misguided advice in an online context, and how it could tarnish a planner's reputation even before the inception of their career. Moreover, we stress the importance of affiliating with supportive organizations that can guide a planner on their professional journey.Closing on an optimistic note, we discuss the virtues of joining the Certified Wedding Planner Society, and the advantages of owning an official certification in the industry. We reiterate the importance of a legit certification to assure couples that they are in good hands. Plus, we reflect on the value of a supportive network akin to a family, and the benefits of networking with a wider community of wedding planners. Tune in for this enlightening and thought-provoking conversation that just might change your perspective on the wedding planning industry.www.certifiedweddingplannersociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

Listen in as the host of the Wedding Industry News Series, Aisha Garnett, unravels the shocking tale of a bride swindled out of a whopping $12,000 by her seemingly trustworthy wedding planner. Laurie Hartwell, founder and CEO of the Certified Wedding Planner Society, shares invaluable insights, highlighting the critical need for couples and wedding professionals alike to thoroughly vet vendors before shelling out any cash. Discover the essence of contracts and direct payment transactions in safeguarding couple's hard-earned money.On a brighter note, are you geared up to handle the imminent wave of engagements? Krisy Thomas, Vice President of the Certified Wedding Planner Society, joins us to discuss how the industry can capitalize on the engagement season. Learn why the speed of your response to inquiries is a game-changer and why an updated website showcasing your qualifications and certifications is vital in attracting potential customers. Brace yourself for an insightful session to help you stand out in the cutthroat wedding industry. Tune in now!www.certifiedweddingplannersociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

Over this 3-part series, we are going to tackle how personal relationship can evolve into a successful professional partnership?  My husband, Philip and I embarked on this journey in the wedding planning industry and let me tell you, it was no easy ride. We braved the storm of transitioning from soulmates to professional partners with a fair share of hurdles and triumphs. But through it all, we discovered the power of communication, and the importance of understanding what goes into the process. We will be sharing our personal experiences, tips, and tricks that helped us make this journey smoother. We dive into the intricate dynamics of working with your soulmate on the actual wedding day. Whether it's with your regular assistant or a one-off helper, having clear expectations, roles, and responsibilities are key. We'll unpack the potential power plays that can occur, and most importantly, how to prevent them. We'll also shed light on how this challenging, yet rewarding, experience can be a unique way to bond with your loved one. So, join us as we navigate through the often overlooked aspects of the wedding planning industry, one story at a time.www.certifiedweddingplannersociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

Ever felt like you're falling behind as you constantly compare your wedding planning business to those perfectly crafted posts on social media? Say no more! We're here to unmask the misleading perception built by these highlight reels. Trust us, it's time to focus on your journey, set your own goals, and embrace authenticity!Let's not ignore the elephant in the room -  don't let the idea of others' successes fool you; success is not measured by the number of times you've been published in popular blogs or magazines. Our advice? Compare yourself to the previous version of you, celebrate your achievements, and don't forget to share the credit. It's only when you do that, you'll experience the true joy of running a business that screams 'you'!www.certifiedweddingplannersociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

Picture this: you're scrolling through your social media, and you stumble upon a stunning wedding cake made by the bride herself. This is what happened to Lily Mendoza, who skyrocketed to viral fame, navigating a deluge of both cheers and jeers from netizens worldwide. Caught in the crosshairs of 'wedding shaming', she turned this into an opportunity to showcase her passion and talent, proving that every cloud indeed has a silver lining. Join us as we delve into Lily's inspiring story and discuss the darker side of the wedding industry.But it's not all doom and gloom! We pivot to the importance of vendor relationships in ensuring a successful wedding and offering invaluable insights into the significance of these relationships, alongside the detrimental effects of 'ghosting' within the industry. The discussion further extends to the growing trend of wedding content creators and their revolutionary influence on this age-old industry. So, buckle up, grab a cup of coffee, and prepare for a fascinating exploration of the wedding industry's multifaceted world. You might just learn something that'll help you plan your own big day or navigate your career in this ever-evolving industry.www.certifiedweddingplannersociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

Strap in as we pull back the curtain on the wedding and event industry, offering a raw and honest look at the personal impact and challenges that come with this demanding career. Ever wondered why we're often absent from social gatherings and family milestones? It all boils down to our commitment to our clients and the events we've been tasked to organize. But, fret not, we're here to share some insights on how to maintain a balance between work and personal life, and also, how to explain our absence to our loved ones.Parenting and planning - two roles that can be incredibly demanding. Add to that the guilt of missing out on quality time with your kids due to work commitments, it's a tough balancing act. But, we believe it can be done. We delve into our own experiences and offer advice on leaning on your support system, setting boundaries, and giving yourself a well-deserved break when things get overwhelming. Remember, it's all about the harmony between work and family, and we're here to help you strike that balance.We wrap up our discussion with an exploration of the importance of flexibility. The event industry may be unforgiving, but it's crucial that we're running the show and not the other way around - a lesson we've learned the hard way. We also touch upon the Certified Wedding Planner Society, shedding light on the opportunities it offers to both industry veterans and newcomers. So join us, as we navigate this challenging yet rewarding career, one event at a time.Become a VIP Subscriber with The Wedding Planner Podcast, and jump on "Host Hangouts" zoom calls with Laurie Hartwell, Krisy Thomas, Philip Hartwell, and Aisha Garnett! You will be able to ask questions, chat with the hosts, and dive deeper into all the topics discuss in our podcast. Join Here!www.certifiedweddingplannersociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

Ever felt awkward broaching the subject of budgets with your clients? Rest easy; we're here to guide you through it with empathy and professionalism. This episode removes the same of the budget conversation, and we discuss the pros and cons of asking about it upfront. We also delve into how to educate couples about the realities of wedding planning costs while ensuring they don't feel judged or uncomfortable.Finally, we address the elephant in the room - Instagram. Its influence on wedding planning is undeniable, but beware of pitfalls. Don't let your desire to have the perfect Instagram Feed or to get published influence your decision to take on a client due to budget restrictions. Serving our clients with authenticity and being present with them is paramount. As we wrap up this enlightening discussion, we zoom out to a broader perspective of the wedding planning industry and how it can be more inclusive and kinder. Buckle up for a deep-dive into wedding budget convos, Instagram's impact, and a more compassionate industry!Become a VIP of The Wedding Planner PodcastSupport the showwww.certifiedweddingplannersociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

Navigating the evolving world of the wedding industry just got a whole lot easier. Join Aisha Garnett, Certified Educator and Master Certified Wedding Planner, as she teams up with Laurie Hartwell, CEO and founder of the Certified Wedding Planner Society, to bring you a timely and in-depth conversation. Ever wondered about the impact of the US Department of Labor's proposed rulemaking on the wedding industry? Look no further. Learn how this could influence the classification of workers as employees or independent contractors, and the ramifications it may have on your business.Dive deeper into this subject with a closer look at the IRS classification for independent contractors. Listen to Laurie Hartwell as she unpacks the importance of understanding how to pay workers, and the implications of incorrect classification. What does this mean for you in the wedding industry? This episode promises to leave you well-informed and better equipped to handle these potential changes.But that's not all. Aisha switches gears to tackle the potentially contentious issue of adult-only weddings with Krisy Thomas, Vice President of the Certified Wedding Planner Society. Learn how to manage expectations without causing conflict, and the importance of having open communication. Plus, get your creative juices flowing with innovative ideas for wedding bouquet and garter toss alternatives. Whether you're a seasoned wedding planner, or new to the industry, this episode is a treasure trove of knowledge and inspiration. Tune in, listen up, and stay ahead of the curve in the wedding industry.Become a VIP of The Wedding Planner Podcast: https://www.buzzsprout.com/1933700/subscribeSupport the showwww.certifiedweddingplannersociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety