Podcast appearances and mentions of anand thaker

Anand Thaker, Strategic Advisor & Martech Industry Insider, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Anand shares four methods to understanding startup investing, the importance of operational infrastructure, and the importance of trusting data.   For the full article, go to: https://www.calibermind.com/rmr/importance-of-ops   For more great content like this, check out calibermind.com.

In a recent episode of Watching Amazon I got into a debate with my co-host John Lawson on whether a 1% conversion rate is considered to be a successful outcome. I'm not a marketer, so I'm thinking failing 99% of the time doesn't sound all that great to me. I mean getting a hit in baseball 3 out of ten times can get you in the Hall of Fame, but 30% is a far cry from one percent. But, since this was a livestream convo, John was getting a lot of support from marketing technology expert and thought leader (and also my buddy) Anand Thaker, in saying that one percent can indeed be a successful outcome.

Branding and marketing are topics that will always be of interest to businesses of all sizes. And the importance of getting branding right is only growing, as it gets more difficult to get and keep people’s attention long enough to make a compelling case to them to give us a shot. But as positive that branding can be to help us capture the attention from those we want it from, if it’s done wrong it could end your chances of building that relationship before it even starts – especially if you believe your brand is all about a logo. Recently I spoke with Shannel Wheeler, founder of Awesome Design Academy, about what it takes to pull off a successful branding/rebranding project, like the one she led for leading ABM (Account Based Marketing) platform Terminus. Below is a transcript from a portion of our conversation. Click the SoundCloud player to hear the full conversation. And let me give a special shoutout to martech expert Anand Thaker joining us for this discussion.

I had a really interesting conversation on what Apple’s move (and Facebook’s response to it) could really mean for small businesses and the consumers they seek to engage with. Raju Vegesna, Zoho’s Chief Evangelist and a leading proponent of customer data privacy rights, and marketing technology expert and industry analyst Anand Thaker, joined me to discuss the issues at length on a recent LinkedIn Live conversation. Below is an edited transcript of a portion of our conversation. To hear the full conversation check out the embedded SoundCloud player.

In this episode, I interview several Atlanta leaders and friends: Anand Thaker, Karen Houghton, and Jermaine Brown. Listen along as we discuss mentorship, how to find a mentor, and how to be a great mentee or mentor. Don't forget to subscribe! If you liked this episode, check out my previous episode with Anand -> https://bit.ly/AnandThakerPodcast To Follow Karen Houghton: Atlanta Tech Village: https://atlantatechvillage.com/team/karen-houghton/ LinkedIn: https://atlantatechvillage.com/team/karen-houghton/ To Follow Jermaine Brown: LinkedIn: https://www.linkedin.com/in/brownjermaine/ Outlander Labs: https://www.outlanderlabs.com/outlander-team Jermaine's Blog: https://www.jermainebrown.org/posts/the-southeast-is-home To Follow Anand Thaker: https://anandthaker.com/bio/ LinkedIn: https://www.linkedin.com/in/anandthaker/ About me: Sign up for my weekly email newsletter! CEO: Dragon Army Author: The 5-Day Turnaround + The Crisis Turnaround Co-founder and Board Chair: Ripples of Hope + 48in48 Blog: www.jeffhilimire.com LinkedIn: linkedin.com/in/jeffhilimire Twitter: twitter.com/jeffhilimire --- Send in a voice message: https://anchor.fm/jeff-hilimire/message

In this episode, Anand Thaker, the Midas of Martech and the man-behind the screens for the Martech Landscape joins Yaag and Manish to discuss the 1-1-1 framework to drive meaningful results from ABM programs. Anand shares stories of how small things have a cumulative effect on landing a large sized deal, what story counts at the board level and more.

On this episode I interview Anand Thaker, one of the most impressive entrepreneurs I know. Listen along as Anand talks about his life and career path, why mentorship and diversity is important, and how to prioritize your involvement with people and opportunities to avoid burnout. To Follow Anand: https://anandthaker.com/ Link to the Growth Traits: https://anandthaker.com/11-traits-of-highly-effective-growth-leaders/ About me: Sign up for my weekly email newsletter! CEO: Dragon Army Author: The 5-Day Turnaround + The Crisis Turnaround Co-founder and Board Chair: Ripples of Hope + 48in48 Blog: www.jeffhilimire.com LinkedIn: linkedin.com/in/jeffhilimire Twitter: twitter.com/jeffhilimire --- Send in a voice message: https://anchor.fm/jeff-hilimire/message

When the country initially shut down in March due to the COVID-19 outbreak, overnight many companies cut their marketing budgets and activities to zero. Many of those dollars and organizational efforts went to helping customers and communities deal with pandemic. And many of those efforts are still going on, and the impact of these efforts have been essential to helping people and small businesses make it through this difficult time. And another result of these efforts is to more meaningfully connect companies with their customers and surrounding communities, which has created the opportunity for these deeper relationships to be in place long after the pandemic has run its course. It appears that companies may be learning that traditional marketing models that are more transactional in nature might be less effective in the Post Covid-19 world where relationships may matter more. And recently I had an interesting LinkedIn Live conversation with marketing technology (MarTech) industry expert Anand Thaker to get his take on how COVID may be changing how companies look at marketing, and what role technology will need to play in order for those Post Covid marketing efforts to be successful.

David Raab, Anand Thaker and Chitra Iyer analyze what the latest announcements in MarTech mean to marketers. Featuring latest CX news from Adobe, Verint, Adobe, Sprinklr, Freshworks, Wipro Digital, Rational Interaction, Thunderhead and Lytics. Gartner’s recent prediction asserted that 89% of companies will compete solely on CX - the market for CX spending is growing exponentially. And today’s analysis is about that. We first set context on the scope of CX and the core components needed to create a comprehensive ‘CX ecosystem’. Here are the recent CX news, trends and concepts we analyse on the show: 1. Wipro acquires Rational Interaction, a digital CX consultancy for $52 million. Interesting because technology vendors get the ‘tech’ but probably need help getting CMOs to see how the story and the tech are connected. As Rajan Kohli, President of Wipro Digital says, “[The acquisition] bolsters our end-to-end proposition for CMOs. We’ve combined Rational’s ability to engage and delight through the customer journey with Wipro Digital’s technical expertise and scale”. And Kahly Berg, CEO of Rational adds, “In terms of MarTech, customers need a unified human story and connection built into the technologies that support their experience as consumers”. 2. Sprinklr Releases 400 New Features across its 5 Products: the platform’s 5 components each address a core CX component - marketing, advertising, customer care, social media (which they call engagement) and research/data. The simple structure is nice, in the context of marketers being able to better visualize marketing applications and outcomes of tech investments. 3. Verint Expands Its Adobe Partnership to Support More Personalized Customer Journeys: Verint is focused on collecting VoC data, and Adobe experience cloud enables all aspects of campaign delivery. We talk about the additional value this could create for Adobe users. 4. Thunderhead Announces Automated Individual-Level Journey Design The customer journey orchestration engine announced an AI-driven platform to create individual-level optimized cross channel journeys. David explains “The system deals with the interdependencies among events, history, time, and path which overwhelm conventional methods”. Here’s what it means to marketers. 5. Freshworks, a customer engagement software company, acquires AnsweriQ Inc., a provider of ML and AI for enterprise scale. Basically this AI to inform customer service – helping agents sound much smarter and well informed, but also to sell more, and better. Could it be a game changer if it actually works? And in CDP news this week: 1. Lytics Integrates with Google Cloud BigQuery, To Enhance Its Customer Data Platform: David clarifies what it means for enterprise marketers to move massive amounts of customer and raw data into Google’s cloud-based data warehouse environment for real-time analytics. Follow us on Spotify, leave us a review on iTunes. Have a great week. Thank you! MarTech Advisor-https://www.martechadvisor.com/multimedia/podcasts/series/talking-stack Spotify- https://podcasters.spotify.com/episode/5r1OJ8Y7ApfpfabEUjyLEA Apple Podcasts- https://podcasts.apple.com/us/podcast/expert-analysis-latest-cx-news-feat-adobe-sprinklr/id1373600978?i=1000467319287

Segment 1: The Growth of First Party Data Tech David Raab of the CDP Institute, growth advisor Anand Thaker, and Chitra Iyer talk about the rise of first party data tech - from personalization platforms to experience clouds, data integration to CDPs and everything in between. Highlights of the discussion include: - Factors behind the rise of ‘first party data tech’ - What’s problematic about ‘consent’ replacing cookies - Why publishers will make data vendors irrelevant over time (and the trouble with that). Hint: think mini walled gardens and the need for fair data exchange co-ops - Why CDPs could take over where DMPs left off Segment 2: The CDP Institute’s 2020 CDP Industry Update The CDP Institute revealed all the data that’s shaping the CDP industry as we head into 2020, and we have the man himself- David Raab – to answer questions that we think you are thinking. Starting with the over 8 CDP acquisitions in 2019 to the most recent one by Salesforce, to why marketers need simpler labels to help define what the platforms do. Highlights of the discussion include: - Why and how the CDP industry is consolidating and why the number of stand alone CDPs will come down - The Salesforce acquisition of Evergage. Omer Artun, Founder of AgilOne - a CDP that itself got acquired by Acquia in 2019, is now the Chief Science Officer at Acquia. Here’s his comment on the Evergage acquisition: “Salesforce knew they had a huge gap in customer data and customer intelligence. Their service cloud, marketing cloud (Exacttarget), CRM and Demandware don't talk to each other in any customer specific way. They first claimed Krux would become their customer hub, then they bought Mulesoft then bought Dataroma, a marketing dashboard company which they are trying to build a CDP around. Now, they are putting their money behind Everage. However, Evergage is not a CDP - it's web personalization that can handle profiles. Most brands are looking for robust identity resolution, analytics capabilities that can stitch and analyze many sources of data. Evergage can neither stitch in an enterprise manner nor offers analytics with any rigor.” So, how will this acquisition exactly help its customers? We tell you. - The role of CRM in the data driven marketing landscape and why labels will matter (or not) when it comes to offering CX solution platforms - Why ‘campaign CDPs’ are the fasted growing CDP segment today (even though ‘data CDPs’ are the most funded) Get your free copy of the CDP Institute’s 2020 Industry Update for free, from here. https://www.cdpinstitute.org/general Hail of the Week: We start 2020 on a positive note with a big hail for privacy related funding: - SuperAwesome out of the UK (just raised $17 million) for kid-safe media - SECURITI.ai raised $50 million for privacy technology - Google is planning to block third party cookies - Global Alliance for Responsible Media is working to identify and boycott harmful online content Follow us on Spotify, Google podcast or leave us a review on iTunes. Have a great week. Thank you! Spotify- https://open.spotify.com/show/4CmetQ62mdBz62KtfXetiZ Google Podcast-https://podcasts.google.com/?feed=aHR0cDovL2ZlZWRzLnNvdW5kY2xvdWQuY29tL3VzZXJzL3NvdW5kY2xvdWQ6dXNlcnM6NDM0MDYzODIwL3NvdW5kcy5yc3M iTunes-https://podcasts.apple.com/us/podcast/martechadvisor-podcasts/id1373600978?mt=2

Brent Leary, David Raab, Anand Thaker, and host Chitra Iyer talk about 5 significant martech themes that will – or should matter in 2020: 1. The Customer Data Management space • David explains why his biggest milestone in 2019 was Salesforce, Adobe, and Oracle coming out with seemingly legit CDP’s, and “the very specific technical change” they have made since they entered the CDP conversation • Privacy is the other big significant concept. “It’s getting marketers rethinking how they will approach the concept of customer data” • Brent: will CDPs finally go beyond marketing and become an enterprise tool? • Anand: there are 2 drivers of CDP investments. “Privacy is a driver – but it’s a stick. CDPs as an engine for digital transformation/ customer experience is the more aspirational reason why CDP investments will grow – it is the carrot.” 2. Will Adtech and MarTech finally converge to cut out the biggest silo in CX? • Anand: Silos keep a lot of the possibilities around customer experience wanting • David: The biggest change is media addressability - that will lead to convergence • Acquisition activities and retention activities should not be separate – there will be a convergence of every tech possible (we’re calling it ‘omni-tech’!). 3. What’s worth watching in Sales tech? • Brent: will salespeople finally stop hating CRM in 2020? • Brent: Voice + AI is going to be hugely transformational for sales tech • Brent and David: the subscription economy is changing the nature of the sales job • Anand: the ‘AI-fication’ of sales tasks and the retraining of sales to be value creators are keys to the future of sales – not sales tech per se • Brent shares his report from what he found the most interesting at Dreamforce 2019. 4. Analytics and the future of data visualization for marketers • Visualization versus voice or visualization + voice? The panel discusses what will be the most useful for marketers 5. Transformative technologies to look out for - The vote goes to Voice - with a really smart integration layer that can take voice queries and connect to the right system in the backend - Is Location the underrated tech we should care more about? Please follow and review us on Spotify or iTunes Thanks podcasts.apple.com/us/podcast/talk…st/id1373600978 www.martechadvisor.com/multimedia/podcasts/ podcasters.spotify.com/podcast/4Cmet…etiZ/overview

Gary Laben from permissioned-first party research data provider Dynata tells us how marketers can use research-based data to bridge the gaps in our understanding of the customer. ‘Understanding the consumer’ is easier said than done (understatement of the year!). As Gary Laben from Dynata, David Raab from the CDP Institute and Anand Thaker of Intelliphi discuss in this episode of The Talking Stack, it will take a lot of technology and a lot of skills to do that in any meaningful way. Certainly, more than one methodology is needed to assemble all the data and insights needed to minimize the gap! And in today’s episode, we see how the present tech-enabled, democratized version of first-party research can help marketers do just that. Here are the top 5 areas of discussion in episode 62 of The Talking Stack: 1. The ‘democratization’ of research and how the technology around market research is changing and evolving the space from the ‘do it for me’ model to the ‘do it together’ model and finally the ‘do it myself’ model 2. Is everyone a market research expert? What are the skills needed to avoid the simple and not-so-simple mistakes we make when it comes to conducting and leveraging research-based insights? 3. Do we overestimate what’s possible with data? What are the limits with how much we can react and respond to what the data is telling us? Anand, David and Gary take us from the philosophical to the practical when it comes to humans understanding humans and how e data can be used as ‘a basis for the actions.’ 4. Why marketing teams will shift focus from customer intimacy to customer primacy and customer centricity in 2020 and beyond 5. David’s apt wrap-up quote: “Personalization and great customer experiences are not the same thing.” You may not need a lot of data to deliver great customer experiences – there may be basic but valuable experiential things that get deprioritized because we are focused on chasing the more glamorous data-driven or technology-driven aspects of experience. if possible, find a minute to follow us on SoundCloud , Spotify or leave us a review on iTunes and we'd be grateful. Have a great week.Thank you.! https://www.martechadvisor.com/multimedia/podcasts/how-to-use-insights-from-permissioned-first-party-data-62

Today we are talking about Artificial Intelligence (AI) and Machine Learning (ML) in marketing with Loren McDonald, who is Program Director, Marketing Research at Acoustic, and a well-regarded figure in the AI in Marketing space, having been the marketing evangelist for IBM’s Watson platform for over a decade. We start with clarifying the various terms related to AI in marketing – from predictive analytics to ML to AI and RPA and everything in between, how can marketers not be confused about what this really means to them? And how much do marketers really need to know about AI, technically, in order to make the right marketing technology purchase decisions? Loren suggests a level of conversational competency- knowing enough to ask the right questions about how it’s going to solve your specific problems is central to that approach. What are some of the most common misperceptions about AI? Most importantly, it’s not a magic black box – a lot of work must go into AI-readiness. What are some of the challenges with leveraging AI and ML for B2B use-cases? Of course, the volume of data points is lesser because there are fewer customers, so does that automatically translate into the AI no having enough to work with for pattern recognition? Lorens suggestion is to design marketing messages in a way that encourages ‘data interactions’ - design not just to drive clicks but design in a way that the system can learn as much as possible from simple, day-to-day customer actions and interactions on site and elsewhere. The real B2B challenge when it comes to trusting the data is also salespeople collecting and recording subjective data – since B2B is all about the relationships and networks versus a straight line buying decision, its imperative for B2B AI to be adept at understanding nuance, relationships and the networks that govern the buying decision. Finally, we talk about why consumer companies like McDonald's are investing so heavily into AI-powered technology – where is it going to fit into the overall CX? Are they motivated by owning the customer journey or by the need to automate human tasks at the order taking level? And what are the ethical issues involved with ML and AI-powered marketing? All this and more with Loren McDonald, Anand Thaker, and Loren McDonald, this week on The Talking Stack! If you enjoy it, take a moment to like us on Soundcloud or leave a review on iTunes! It will help keep the show going!

Community is the new book value metric for your brand (or business). Anand Thaker joined me for this episode to dive deep into this idea. Besides being a great friend and personal mentor, Anand is the CEO of IntelliPhi. He founded intelliPhi, and built his own community, with the mission of helping growth executives make smarter go-to-market decisions. His mission can be summarized through this equation: Intelligent Systems + Big Data + Experienced Leaders = Insightful Decisions With that said, Anand said the first step is to determine your own mission. After you figure out a problem you want to solve, build a community around it. And here's the good news: You can always gather people around a problem.

Welcome to the CDP-Special with 3 of the most influential, independent voice in CDP: Zach Van Doren, CEO of CMOLabs; David Raab, Founder of CDP Institute; and Anand Thaker, CEO of Intelliphi. At the end of this session, we hope our listeners – primarily potential buyers of CDP and marketers interested in/ accountable for customer data management initiatives - have a better feel of some key factors/ developments impacting the space (beyond the obvious information one finds about choosing a CDP in buyers guides or vendor narratives) that they should be aware of/ thinking about. The 5 major factors buyers should think about 1. At 2.00: How do marketers strip down to the core of what their CDP needs to do? Many features, many functionalities – what really makes a CDP a CDP? 2. At 8.00: How will the growth/consolidation/acquisitions/fragmentation of the CDP industry impact the way a buyer approaches their decision? 3. At 18.00: At what point do marketing leaders start to connect CX and Personalization with CDPs? What is the connection between marketing automation and a CDP purchase decision? 4. At 22.00: Build or buy a CDP? Our experts help us understand if there is anything to the open-source or ‘tools that help you build your own CDPs’ options; and in what situations those may be useful to consider. 5. At 30.00: CDP, DMP or both? How to prioritize when the lines are blurring? Plus: a bonus rapid fire round with 3 questions that we ask our panel to answer in under 30 seconds… 1. What major innovations have you seen in CDP technology over the last few years? 2. What are the most frequent questions you get about CDPs? Have they changed over the years? 3. What sets a ‘great CDP’ apart from merely ‘a good one’? Share your thoughts and comments on LinkedIn and Twitter!

In this episode we talk to Anand Thaker. He is the CEO of IntelliPhi, Co-Host of the Talking Stack Podcast & an active martech investor & advisor. Check out a few extra resources mentioned in this episode: Winning the Data 11 Traits of Highly Effective Growth Leaders Digital transformation: marketing moving beyond the department Hacking Marketing by Scott Brinker Anand's personal website Follow Anand on Twitter: @anandthaker Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute. :)

Today we are talking to Anand Thaker, the CTO and Co-Founder at Pulse Q&A. And we discuss the keys to a great relationship with your co-founder, benefits of passionate problem solvers, and how you can leverage the compounding nature of time to propel your career forward. All of this, right here, right now, on the Modern CTO Podcast!

This week on the Talking Stack, join Erica Seidel, Executive Recruiter and Founder of The Connective Good, and our panelists David Raab and Anand Thaker, as they discuss MarTech Recruitment, innovation and so much more! Show Notes KEY THEMES IN THIS EPISODE: Marketing C-Suite, hiring CMOs that stay; Contextual Master Data Management (MDM) and its relationship with CDPs, Innovation, Ethical Marketers Intro: A cracker of an Episode with something for everyone - whether you are a CEO looking to hire a marketing C-suite; a CMO looking to hire the right MarTech team or a marketing technologist looking to pick the team that works best for you; don’t miss Segment 1 with Executive Recruiter Erica Siedel + David tells us how Master Data Management (MDM) is different from CDP, in light of the AllSight acquisition by Informatica + Inspired by Fast Company’s list of 50 most innovative companies in the world, we talk about innovation in the martech context and why ‘innovative marketers’ are tough to spot. Segment 1 - 01:25: Marketing team composition is transforming, and it’s getting crowded at the top in the Marketing organization, what with CMOs, CMTOs (Marketing Technology), CDO (Data/ Digital), CEOs (Experience) and now Omni-Channel Leaders. Top Martech and Marketing Executive Recruiter Erica Seidel helps make sense of it with our discussion on: What makes recruiting for marketing roles so tough and the trade-offs needed to find the sweet spot for employer and employee What marketers can learn from marketing when it comes to finding the right employees The curse of the CMO Tenure – why it’s happening to you and how to fix it: the burden of expectations on marketing leaders is not realistic: strategy + creative + execution + data + technology +analytics + AI + finance + growth!! CEOs need to ask if they are looking for a ‘Leader of Brand, Leader of Demand or Leader of Band’ to find the best fit. Erica shares her own framework for CEOs to approach the challenge of finding CMOs that will stay. Segment 2 - 14:10: Report of the week: Fast Company’s 50 Most Innovative Companies in the World “Consumers don’t think about the world online versus offline,” says Alibaba Group president Michael Evans. “Neither should brands and retailers.” Our favorites on the Fast Company (StitchFix, AirTable, Disney) list show us that innovation is not just about new technology – there are many different approaches - the way in which technology is applied; the service or delivery models; even the customer experience. And that age and size have nothing to do with innovation. In our discussion on what innovation really means in the martech context, we ask ourselves “What is innovation? What makes an innovative company and innovative leadership?” On the challenge of recruiting ‘innovative marketers’, Erica says CEOs should ask themselves if they are after ‘incremental innovation’ or disruptive innovation’. Segment 3 - 21:33: News of the week Informatica Buys AllSight CDP to Build Complete Customer Profiles We’ve seen quite a few acquisitions in the CDP space off late- so why do we think this one needs additional discussion? David Raab tells us why; and uses the opportunity to explain how Master Data Management (MDM) is different from CDPs. Segment 4 - 25:36: Hail of the week (Or is it a Fail?) Help us decide! Pinterest bans all vaccination related search results Is this a case of moral policing, doing the right thing or playing it safe? You help us decide.

Episode Title: Customer Data Management: Demand Orchestration + The Data Vendor Landscape Special Guest Scott Vaughan – Chief Growth Officer of Integrate talks data orchestration; why data is not enough to build B2B relationships; the role of ‘tribal knowledge in knowing your customers’; technology adoption, and more with David Raab, Anand Thaker and Chitra Iyer

Episode Title: CMO Nightmares, Conversion Rate Optimization & Domain Hijacks In this episode, Anand Thaker and Chitra Iyer talk about what keeps CMOs up at night – and why; how the Trust challenge for marketers has evolved; why the GDPR fine on Google should spur other marketers into action; and why post-click optimization is a great place to consider investing limited personalization dollars. Plus - Anand tells us why we should care about the recent headlines about domain hijacking. REPORT OF THE WEEK: From 1.00 to 9.00: We dig into this report from Brand Keys about what’s keeping CMOs up at night + why the recent GDPR fine on Google is scary for all normal marketers (and what we could do) Top Marketing ‘Nightmares’ Brand Keys asked 558 CMOs and brand managers, “What issues keep you up at night?” and asked 3,900 consumers to provides some insights and solutions. Percentages indicate the frequency of mention among the professionals interviewed. “Problem” areas that received mentions by 75%+ of participants include: 1. ROI and ROMI (97%) 2. Big data, big tech, and big security issues (95%) 3. Establishing trust between my brand the consumer (95%) 4. Addressing innovation, AI, technology, and marketing automation (92%) 5. Consumer expectations regarding privacy and transparency (90%) 6. Better managing social networking (89%) 7. Creating relevant and engaging advertising content and storytelling (88%) 8. Deployment of predictive consumer behavior analytics and technologies (86%) 9. Dealing with consumer advocacy, social activism like #MeToo & issues like gun violence (85%) 10. Growing consumer expectations and gap between brand promise and expectations (82%) NEWS FOR THE WEEK: At 9:00, we check out this news item from Instapage about the launch of its Automated, Scalable 1:1 Ad-To-Page Personalization. What does this really mean in practice? How much personalization do customers really want? Is this a good option for improved ROI? FAIL FOR THE WEEK: At 14.00: What is domain hacking and why should marketers care? These two headlines from Arstechnica and Nakedsecurity grab our attention- and Anand explains they should be grabbing yours too! Plus- here’s a resource to address the challenge. Next week: we welcome special guest and marketing veteran Jason Katz on the show to talk more martech on the user side! You can find this discussion, and many more, by subscribing to the Talking Stack on iTunes and Soundcloud; or just visit the Podcast Page on MarTech Advisor to browse all our podcast episodes, listen and follow! We’d love your thoughts. Tag us with your comments and ideas directly on social media, and don’t miss adding #TalkingStack; or leave us a review on itunes! @martechadvisor @MoreMarInTech @dRaab @anandthaker Follow MarTech Advisor on LinkedIn for the latest MarTech updates!

In this episode, David Raab, Anand Thaker and Chitra Iyer talk about why Enterprise size consumer companies are evolving their approach to Direct-to-Consumer (D2C) Consumer Experience (CX); we hear first-hand from David Raab on key findings from the CDP Institute’s latest CDP Industry Update 2019; Alibaba’s latest European acquisition and a couple of fun hails and fails. ALL THAT in under 27 minutes. Welcome to the 2019 season of the Talking Stack. TREND OF THE WEEK: From 2.00 to 11.00: we talk about CX in the context of CES, where Enterprise consumer brands are looking for the next big thing in D2C consumer experiences; and (at 6.30) the trend of tech and consulting companies acquiring digital/creative agencies – why/ what is it about CX today that is necessitating these trends? We have a theory. (Thanks to mParticle’s The Mobile Moment newsletter (9th Jan 2019 issue) for flagging the trend; and to Ziff Davis B2B’s Vivek Shenoy for putting together the list of Tech/consulting acquisitions!) Some reference links: - Accenture has already conducted 15 acquisitions since October, and has USD 1.5 b in its acquisition kitty - https://newsroom.accenture.com/subjects/acquisitions/ - TCS recently acquired a digital agency. Word is they are building an M&A team out of SF and Mumbai - https://www.tcs.com/tcs-acquires-w12-studios-award-winning-london-based-digital-design-studio - Infosys has acquired a couple of companies, with one focused on marketing & advertising - https://www.crunchbase.com/search/acquisitions/field/organizations/num_acquisitions/infosys - Capgemini acquired a digital studio - https://www.capgemini.com/gb-en/news/capgemini-expands-its-network-of-digital-design-studios-with-acquisition-of-uk-based-adaptive-lab/ - Publishers, like NYT, have acquired martech and digital agencies - http://www.adageindia.in/digital/publishers-snapped-up-marketing-agencies-at-unprecedented-rate-in-2016/articleshow/56626280.cms REPORT FOR THE WEEK: At 11.00, we dive into the CDP Industry Update 2019 – the latest report from The CDP Institute Report: David Raab, Founder of the CDP Institute takes us through 3 notable trends impacting the space as it evolves. Find the report on the CDP Institute Library NEWS OF THE WEEK: At 17.00: We question why Chinese firm (and Amazon competitor) Alibaba’s Euro 90 Million acquisition of German open source data streaming company Data Artisans matters to marketers in America FAIL FOR THE WEEK: 20.30: Why marketers should care that consumer’s locational data is freely available to ‘bounty hunters’ for $300 a pop.. HAIL FOR THE WEEK: 24.00: Cathy’s New Year ticket pricing gaffe started as a fail but ended up as a hail- finally, for the hapless customer. And what David’s dog Teddy (who probably snagged a cut-price business class seat from Vietnam to Canada) thinks of it all. At 26.00: our Guest for next week: Ginger Conlon, editor of The Drum, joins us fresh from CES. We’ll be talking about the D2C tech that caught her fancy, and everything that makes the news between now and then! You can find this discussion, and many more, by subscribing to the Talking Stack on iTunes and Soundcloud; or just visit the Podcast Page on MarTech Advisor to browse all our podcast episodes, listen and follow! We’d love your thoughts. Tag us with your comments and ideas directly on social media, and don’t miss adding #TalkingStack; or leave us a review on itunes! @martechadvisor @MoreMarInTech @dRaab @anandthaker Follow MarTech Advisor on LinkedIn for the latest MarTech updates!

Technology is simply overwhelming especially so for a founder who has a lot of other things to deal with or is not that technology-oriented. So how do you navigate around a martech stack? Anand Thaker is a 15-year veteran in the marketing technology space and is an expert in data, maketing, analytics, and sales, and on this first episode of the "Beyond Product Podcast", he's going to teach you all about martech stacks.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Anand Thaker, CEO and Founder of IntelliPhi, cohosts the Talking Stack podcast and contributed to the now 6,829-company MarTech Landscape Infographic. Intelliphi develops strategies, technology, and training for cognitive and data enabled marketing, sales and customer support.   Martech marries marketing and technology, creating, managing, and using digital tools to to automate tasks, facilitate data-driven decisions, measure marketing activity impact, and drive more efficient market spend. Anand comments that Martech is not just about marketing and sales enablement. In a deeper sense, it is about understanding human nature and how we connect with each other.   Companies that market need to evaluate and understand: their own organization and how they interact with customers, how customers engage with the brand, what gaps exist in the current processes, what opportunities are being missed, what data do they need that they don't have, and long term and short term goals and how those will be achieved   Customer data platforms (CDPs), unified customer databases accessible to other systems, provide structure to enable companies to better manage customer and prospect data, understand how the company and these clients engage and interact, and facilitate the appropriate application of AI to the whole body of data. For those using AI, it is important to understand how it learns and what it can and cannot do.   Anand can be followed on Twitter @anandthaker, or connect with him on LinkedIn or on his website at anandthaker.com

“Talking Stack” – A MarTech news, current affairs and opinions podcast. Industry experts and thought leaders Anand Thaker and David Raab join Amit Varshneya (CEO & publisher of MTA) and Chitra Iyer (Editor in Chief of MTA) to discuss the latest happenings in the business. This week we talk about the developments in optimization – Scaled Inference, Boostify and Outbrain. Also, the launch of Pega Community, and the Digital Future Council, and the possibilities for marketers with Augmented Reality(AR). Please follow and review us on Spotify or iTunes! Thanks! See all episodes of The Talking Stack here podcasts.apple.com/us/podcast/talk…st/id1373600978 www.martechadvisor.com/multimedia/podcasts/ podcasters.spotify.com/podcast/4Cmet…etiZ/overview

“Talking Stack” – A MarTech news, current affairs and opinions podcast. Industry experts and thought leaders Anand Thaker and David Raab join Amit Varshneya (CEO & publisher of MTA) and Chitra Iyer (Editor in Chief of MTA) to discuss the latest happenings in the business. It’s acquisition week here in the MarTech space - Taboola’s strategic partnership with HubSpot, PayPal’s biggest acquisition so far – iZettle and, it’s purchase of Jetlore and, finally, the cherry on the top is Adobe’s acquisition of Magento. Please follow and review us on Spotify or iTunes! Thanks! See all episodes of The Talking Stack here podcasts.apple.com/us/podcast/talk…st/id1373600978 www.martechadvisor.com/multimedia/podcasts/ podcasters.spotify.com/podcast/4Cmet…etiZ/overview

“Talking Stack” is a weekly podcast revolving around the current affairs in the world of MarTech. Industry experts and thought leaders Anand Thaker and David Raab join Amit Varshneya (publisher of MTA) and Chitra Iyer (Editor in Chief of MTA) to discuss the latest happenings in the business. This week, we are talking about the boom in Blockchain funding, marketers adapting to changes in content consumption pattern and how “Smart Speakers” are changing the way people are searching for products and services. Please follow and review us on Spotify or iTunes! Thanks! See all episodes of The Talking Stack here podcasts.apple.com/us/podcast/talk…st/id1373600978 www.martechadvisor.com/multimedia/podcasts/ podcasters.spotify.com/podcast/4Cmet…etiZ/overview

“Talking Stack” is a weekly podcast revolving around the current affairs in the world of MarTech. Industry experts and thought leaders Anand Thaker and David Raab join Amit Varshneya (publisher of MTA) and Chitra Iyer (Editor in Chief of MTA) to discuss the latest happenings in the business. This week, we are talking about marketing automation software vendor Marketo’s expansion moves and reforms in the digital ad eco system. But most importantly, we are talking about the implementation of GDPR and how its affecting marketers and Customer Data Platform (CDP) vendors. Please follow and review us on Spotify or iTunes! Thanks! See all episodes of The Talking Stack here https://podcasts.apple.com/us/podcast/talking-stack-marketing-technology-podcast/id1373600978 https://www.martechadvisor.com/multimedia/podcasts/ https://podcasters.spotify.com/podcast/4CmetQ62mdBz62KtfXetiZ/overview

We caught up with Anand Thaker, who led the data research for this year’s landscape through his company IntelliPhi Anand shares with us some of his takeaways from this year’s landscape, including certain categories went away, and why some were added. And with the big news of the week being Adobe’s acquisition of ecommerce platform Magento, we had to ask him what that means for the whole marketing technology category. And does this mean that HubSpot should go after Shopify.

In this episode Anand discusses: The requirements for Customer Data Platforms What marketing can learn from other business disciplines In AI think KITT, not The Terminator

Anand Thaker of IntelliPhi: MarTech Landscape Driven by AI, ABM, CX and CDP by Brent Leary and Small Business Trends