Podcasts about company brand

Send me a text!Welcome back to Community! In this episode, Kristina is chatting with Rachel Pesso, founder of RP Creative, a branding agency known for creating custom visual brands that evoke emotion & authentic connection. Kristina met Rachel in person through an Entreprenista event and immediately was drawn to her for her wisdom and creativity.In this episode they talk about how transformative in-person events have been for building connections, launching businesses, and fostering meaningful relationships in both Rachel and Kristina's journeys.They also discuss the connection between branding and showing up with confidence online and in person. They tackle topics like why aligning your visuals with your current self boosts confidence and client attraction, and how a polished brand can connect you with ideal clients and open doors for new opportunities.Whether you are looking for advice on how to strategically invest in events or how to evoke more connection and emotion through your personal and professional brands, tune in to this awesome conversation with Rachel!Connect with Rachel and RP Creative!InstagramLinkedInTikTokWebsitePodcastSoul Aligned Brand 2-Minute QuizMentioned In Episode:At Home Co.Managing Dental Drama PodcastOwning, operating, and managing a dental practice can be difficult and sometimes...Listen on: Apple Podcasts SpotifyFor Your Information:• Host your podcast on Buzzsprout!• Text JOIN to 8550908-4688 for social media tips right to your phone• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 50% off your first year!Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!Website . Instagram . Facebook . TikTok . Linkedin

Lewis Gray and Elliot Elsley chat with Anna Bertoldini, Senior Social Media Brand Manager at NielsenIQ, to uncover strategies for launching and measuring the impact of employee advocacy. Anna brings her brand-building expertise and shares practical steps to start a program that aligns with your business goals.Key Topics Discussed :Understanding ROI – From reach and engagement to website traffic, Anna outlines various ways to track the success of your advocacy efforts.Empowering Employees through Personal Branding – Get tips on how employees can build their personal brands for career growth, visibility, and networking.The Long-term Value of Advocacy – Learn why advocacy programs benefit businesses and employees, including real success stories and practical advice.Tune in if you're a marketing or employer brand leader looking to leverage employee advocacy and personal branding to amplify your brand's reach and employee engagement.Links & Resources:The Employee Advocacy Benchmark ReportConnect with Anna Bertoldini on LinkedInConnect with Lewis on LinkedInConnect with Elliot on LinkedIn#EmployeeAdvocacy #PersonalBranding #SocialMediaMarketing #ROI

Forget the Branding BS and start embracing what truly sets you apart. In this episode of The Angry Designer Podcast, we're diving deep into the world of branding and personal authenticity with none other than Anneli Hansson. Known for her no-nonsense approach, Anneli sheds light on how brands and designers alike can cut through the corporate jargon and connect on a human level.Anneli takes us behind the scenes of her journey—from a small island in Sweden to working with billion-dollar brands—and unpacks why most branding advice out there is missing the mark. Together, we tear down the myths that keep designers stuck in the order-taker role and discuss how to shift from being a task-doer to a problem-seeker, helping you build a brand that actually connects.By the end of this episode, you'll discover:How to create authentic branding without getting lost in corporate BSThe real difference between branding and marketing—and why it mattersProven strategies to take control and start solving real problems for clientsPrepare for an eye-opening conversation that will challenge everything you thought you knew about branding and give you the tools to take your design career to the next level.Stay Angry our Friends –––––––––––Want to see more? See uncut episodes on our YouTube channel at youtube.com/theangrydesigner Read our blog posts on our website TheAngryDesigner.comJoin in the conversation on our Instagram Instagram.com/TheAngryDesignerPodcast

Einblicke in die Unternehmenspraxis: Entwicklungen, die der Werte-Prozess angestoßen hat und wie die gemeinsamen Werte als Kompass dienen, wenn Neues auf den Weg gebracht wird.

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by SaaStock Europe 2024 speaker Angeley Mullins, Chief Commercial Officer at Resourcify, who shares Founder versus Company Brand. "A lot of founders don't actually understand what marketing is. You have performance marketers and content marketers and brand marketers. You have channel marketers, partner marketers, etc. So really identifying what your go to market strategy is, identifying who your ICP is, and these are just the fundamentals, and then what resonates to your ICP, and you have to identify that first and then back into the type of marketing that you want or need that will resonate." Angeley shares: • Can a company be founder-led and also do product-led branding • Where pre-Series B companies often struggle most when it comes to storytelling • Why step one for founders is taking an index on the things that A) you're passionate about and B) that you're good at • Where authenticity meets communication and what's most important at what stage of the growth cycle • Short term clickbait content versus long term strategic initiatives and long term customer loyalty • What early stage companies can do to build a strong brand • The secret sauce for founders wanting to 'make it' in Times Square and more.Check out the other ways SaaStock is serving SaaS founders

The marketing game has changed; well, the fundamentals of the brand are the same, but how we express it has changed in many ways. Billy Broas, author of 'Simple Marketing for Smart People', outlines the playbook we didn't know we needed. Billy shares a thoughtful, educated approach to marketing that demystifies the complex and often misunderstood world of selling your business with no shortcuts or tricks; it's about building a solid foundation in understanding how to communicate your value effectively and authentically to a customer who cares.   LINKS   The Mojo Sessions website www.themojosessions.com   The Mojo Sessions on Patreon www.patreon.com/TheMojoSessions Full transcripts of the show (plus time codes) are available on Patreon.   The Mojo Sessions on Facebook www.facebook.com/TheMojoSessions   Gary on LinkedIn www.linkedin.com/in/gary-bertwistle   Gary on Twitter www.twitter.com/GaryBertwistle   The Mojo Sessions on Instagram www.instagram.com/themojosessions   If you like what you hear, we'd be grateful for a review on Apple Podcasts or Spotify. Happy listening!   © 2024 Gary Bertwistle.  All Rights Reserved.  

Want to BOOST your personal brand for less than the price of a coffee a day? Check out the new GET KLOWT platform to unleash the potential of your personal brand, here: https://get.klowt.com/membership/This week I am once again joined by more members of my lovely team, specifically Klowt's Project Manager - Ivan Meakins, Copywriter - Delia Rowland, and Community Growth Executive - Hannah Emery. The team and I discuss all things personal branding along with answering some listener questions around dealing with burnout, staying on top of social media trends, how to turn your life around, and so much more!If you enjoyed this episode, please give us a follow and share it with someone who might also find it useful and subscribe over on YouTube where you can watch full video versions of the podcast and check out more of my content.You can also find me across social media:LinkedIn - Amelia SordellInstagram - @AmeliaSordell / @TheBrandedPodcastTikTok - @AmeliaSordellYouTube - Amelia SordellX / Twitter - @AmeliaSordellTimestamps:(00:00) - Behind the scenes.(00:31) - Lessons from failure.(08:00) - I don't know what to do with my life.(11:47) - How to approach someone you like.(18:30) - How start again at 30 years old.(27:22) - How to deal with burnout.(31:35) - How to not care what other people think about you.(39:18) - Company Brand vs Personal Brand(41:26) - How to stay on top of social media trends.(45:31) - How to deal with negative comments.(47:32) - Thank you for watching!

It's a crucial reality check for all business and brand owners. Often, we find ourselves constructing businesses that inadvertently dominate our lives. Ideally, when managed effectively and delivering genuine value to the market, our companies and brands should grant us freedom. Unfortunately, many entrepreneurs and owners inadvertently fall into the opposite trap: becoming enslaved by their own brands and businesses. This paradoxically undermines the very vision they set out to achieve.

Dani Grant is the founder of Jam.dev - bug reporting that developers love.In this episode we discuss:Product development & user retentionIterating to product market fitBranding - what it is/why it mattersPrioritising product features based on feedbackAI powered debuggingLinks:Jam.dev https://jam.dev/ Dani's Twitter https://twitter.com/thedanigrant 

In this episode, MME host Phil Treadwell talks about the difference with Marketing & Brand, how increase your lead generation and lead conversion numbers, as well as using Motivation & Drive to make progress in today's market environment. He also talks about how to balance your outbound lead gen activities, with attraction marketing efforts, all while continuing to build your personal brand and network.  Episode Breakdown: 00:20 – Intro 01:00 – FREE workshop invite 03:31 – We choose marketing, brand chooses us 05:59 – You can't have a relationship with a company 08:18 – Personal Brand vs. Company Brand 10:21 – People pay for solutions to their problems 13:50 – Increase referrals with social proof 15:57 – You must be RELEVANT 16:29 – Adding Lead Gen to Attraction Marketing 18:30 – Your Net Worth is tied to your Network 22:07 – Motivation vs. Drive 25:05 – Change your perspective about circumstances FREE M1 ACADEMY WORKSHOP REGISTRATION LEARN MORE ABOUT M1 ACADEMY COACHING If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

This week I am on my own talking about all things personal branding, specifically why you as an employer need to encourage your team to build their personal brands.In this episode, I delve into how personal branding can work hand-in-hand to accelerate your company's brand, optimising your marketing strategy, and the secret to batch-creating content.There's also a little Q&A session at the end as well where I answer some of the most frequently asked questions I receive daily!If you enjoyed this episode, please give us a follow and share it with someone who might also find it useful and subscribe over on YouTube where you can watch full video versions of the podcast and check out more of my content.Timestamps(00:00) - In this episode...(03:50) - Why should your employees build their personal brands?(16:22) - How can personal and company branding work together?(34:51) - The company that has perfected personal branding(39:17) - How to build your team's personal brand and optimise your entire marketing strategy.(42:39) - How I create a week's worth of content in a single hour.(44:50) - Do your ideas need to be unique to build a personal brand?(46:25) - What is the best social media platform?(47:27) - What should you post on LinkedIn?(48:28) - What is my favourite platform?(49:34) - How to convince your CEO to build their personal brand?(50:45) - A step-by-step process on how to get your first speaking gig.(56:30) - How to deal with troll/hateful comments online.(57:52) - How long does it take to build a strong personal brand? 

In this episode of the Elite Expert Insider Podcast, Melanie Johnson and Jenn Foster tackle the subject of personal branding. They share their expert insights on striking the right balance between portraying your authentic self and maintaining a professional image online. From refining your LinkedIn profile to the dos and don'ts of Instagram, they cover it all. No matter where you stand in your career journey—whether just embarking on it or looking to pivot—this conversation is packed with golden nuggets. Join us as the masterminds of Elite Online Publishing guide you on how to effectively communicate your brand's message and set yourself apart. Learn More: https://eliteonlinepublishing.com/about-us/

The Coca-Cola Company's global initiative, the ‘Best Coke Ever?' debate, is using artificial intelligence (AI) to create a truly unique experience for consumers and Coca-Cola fans. One of the key elements in the campaign includes allowing Coke Zero Sugar to “speak for itself” to engage consumers through visual and auditory experiences. Partnerships with social media influencers and leveraging platforms like TikTok are additional components in the global icon's efforts to increase brand love and attract the next generation of Coca-Cola fans.  In this podcast, Mark Johnson, CEO of Loyalty360, spoke with Oana Vlad, Senior Director of Global Strategy for The Coca-Cola Company, about the brand's global initiative — the ‘Best Coke Ever?' debate, leveraging AI as a vehicle to create unique consumer experiences, and measuring success in a campaign with many components. See also: Coca-Cola Launches AI-Powered Holiday Cards 

“People just want to hear the truth and just want to be talked to as humans by brands.”   In this episode of The Inner Chief podcast, I speak to the CEO of Havas Red Australia, Shane Russell, on how to avoid PR disasters through campaigns that build your company brand and customer engagement, and the ever-changing media landscape.

In today's fast-paced marketing landscape, your company's brand can set you apart from your rivals. Your brand should make a lasting and enduring impression to turn your customers into lifelong ambassadors. In this podcast, I'll talk about a few ways that you can ensure your brand identity resonates powerfully with your current and prospective customers. --- Send in a voice message: https://podcasters.spotify.com/pod/show/cheryl-mccants/message Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

In April 2020, when the rest of the world was shutting down, Madhav Srinath was gearing up to launch his company.  With a Bachelor's in Industrial Engineering and a Master's of Science in Computer Science, Madhav brought his background together to found NexusLeap: an analytics consulting company that specializes in equipping companies with scalable decision-making tools, helping them become more efficient and cost-effective. Madhav has deep technical expertise in data warehousing, business intelligence, and cloud application management. Before founding NexusLeap, he served on Microsoft's advisory board for their Artificial Intelligence product offerings in the cloud and has held several analytics leadership positions in consulting and product companies.  What started as a one-man show has turned into a successful company that not only survived the pandemic, but has grown tremendously since.  Turning Tough Times into Opportunity Before founding NexusLeap, Madhav was working as a sought-after consultant and helping a friend with fundraising for his Virtual Reality company. When Covid hit in early 2020 and the rest of the world hunkered down, Madhav decided to use it as an opportunity to get ahead. When a client came to him for help solving a complex problem, he jumped at the chance. What started out as a solo consultancy grew quickly into NexusLeap. Madhav freely admits that there may have been better times to launch a company – but with support from his wife (who joined the company a year later as their full-time COO), he was able to build solid foundations.  NexusLeap made the most of uncertain economic times to help their clients come out the other side stronger than ever. Since then, they've grown steadily year over year. The Power of “And” Madhav is a firm believer in the power of differentiating your brand based on “and's”. It's not enough to be good at one thing; for a powerful differentiator, you need to bring multiple specialties together.  For example, NexusLeap builds technical infrastructure and collaborates with business functions. Lots of companies build tech infrastructure, but it's marrying the two together that makes NexusLeap so unique. Madhav knew that in most companies, the tech and business teams were siloed. He wanted to find a way to facilitate collaboration between the two. NexusLeap helps companies bridge that gap, so that their entire organization speaks the same language and is driven by the same incentives. Leveraging Your Personal Brand to Grow Your Business Although NexusLeap started out as Madhav's personal brand, the current priority is growing the company brand so that it can stand independently. As a respected name in the industry, Madhav uses his personal platform to help his network learn more about the company. As a startup founder, Madhav wears a lot of different hats. Spending dedicated time on marketing and brand identity tends to take away from other areas of the business, which is why he prefers to let it happen organically. When Madhav posts to LinkedIn, for example, it's to share client results or how proud he is of his team's work. He encourages all of his employees to do the same. And since they've spent time building long-term relationships with every team member, the result is that NexusLeap effortlessly attracts new clients and talent. They've built a brand that's known for resilience, excellence, and loyalty. If you're trying to grow your business's brand visibility, think about what values you want to portray through your content. Enjoy this episode with CEO and Founder Madhav Srinath…  Quotes “From a differentiation standpoint, I always believe in the power of ‘and's'. If I'm good at building cloud infrastructure, that's great but there are a lot of people that are good at that. But what is the and? If I'm good a building cloud infrastructure and collaborating with business functions, all of a sudden there's this really dangerous combination that very people can compete with.” “I think what we do really well is it's not one or the other, it's one and the other.” “There were probably better times. But it's one of those things, when you create a surface area for luck, when you see the opportunity and you're able to do it…you have to go for it without thinking about it too much logically.” “Companies are led by business problems, that's what strings them along. The value is had by solving that business problem. Technology generally enables those problems to be solved, but companies have such a hard time bridging that gap.” “As we grow, I see more and more of my team members filling in those gaps I left behind. As a human being, there are weaknesses I have in addition to my strengths. So it's cool to see my team members fill in those gaps and make the brand bigger and bigger.” Links mentioned in this episode: Visit the NexusLeap Website: https://nexusleap.com/ Connect with Madhav Srinath on LinkedIn: https://www.linkedin.com/in/madhavsrinath/

Effective communication is the key to building a solid brand! Today's guest on the show is branding expert Bill Harper. Bill discusses the importance of defining your brand and communicating it clearly to your clients to run a successful business.   In this episode, we talk about: Bill's journey of becoming a branding expert The importance of branding and communication in running a successful business Should contractors focus on building their personal brand or branding their company as a whole Examples of successful brands like Yardnique and the Smell Good Plumber Common mistakes some contractors make that impact their brand image The importance of focusing your brand on a single value that customers care about  Things that make your brand unique Taking inspiration from a successful brand and then twisting the brand concept to stand out in your area The importance of a business's online presence, its website and mobile friendliness Eric's experience of branding himself as “The Pond Digger” and its impact on his career How social media helps you strengthen your brand The dangers of not defining your brand and letting others do it Mentioned:   BrandBossHQ   BrandBossH on TikTok   Links to resources:    Book A Call With Triplett: Call with Triplett   The Pond Digger - https://theponddigger.com/   You can also check out The Pond Digger's products at: http://helixpondfiltration.com/    TWT Contractor Circle   TWT Contractor Power Circle   And follow his adventures in the pond world at: Instagram  Facebook  TikTok

I have built my business on Personal Brand, and, am a HUGE fan of building business on personal brand - to a point. Recently I have realised the Her Empire Builder is SO much bigger than me and in order to take the company to the next level of impact that we want to create, it needs to slowly change from the Tina show, to Her Empire Builder.  We want to elevate members, provide exceptional quality education and support, connection and collaboration and that takes a strong team that are all empowered to step into those roles. For me, my role on the back end doesn't change, except to being able to prodice such a higher level of support, but on the front end you'll be seeing me showing up differently.  To keep all of the beautiful educational content and inspiration as you build your business, jump on over and follow Her Empire Builder account https://www.instagram.com/herempirebuilder/ See you there! TT

Dan Sanchez (a.k.a., Danchez) shares his 3 pillars for building and growing your audience. Download the free powerups cheatsheet: https://marketingpowerups.com/040

Join Josh Anderson and Bob Galen in Episode 261 of The Meta-Cast Podcast as they dive into the art of personal and company branding. Learn how to shape your brand intentionally, build your presence, and take control of what people say about you when you're not in the room.Dr. Kenya's CompanyDo More Than Listen:We now create video versions of every episode and post them on our YouTube page. If you're really eager, you can tune in on Twitch to watch us record every episode. Keep The Conversation Going:We love our community. We love interacting with our community even more, and our Discord server is the place for that! Give us feedback, bring up topic ideas, or just ask few questions. We're here to help! Join our community now!Help Us Spread The Word: Love our content? Help us out by sharing on social media, rating our podcast/episodes on iTunes, or by giving to our Patreon campaign. Every time you give, in any way, you empower our mission of helping as many agilists as possible. Thanks for sharing!Ask Us Questions 24/7In today's competitive professional landscape, maximizing productivity is crucial. AI-powered personal assistants, like Walter, offer professionals a powerful tool to unlock their productivity potential. By enhancing efficiency, automating tasks, facilitating collaboration, and providing intelligent insights, Walter empowers professionals to focus on meaningful work and achieve more in their professional lives. Embrace the power of AI and unleash your productivity with an AI-powered personal assistant like Walter.Remember, time is your most valuable asset as a professional. Invest it wisely with Walter! This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Yong Soo Chung is an eCommerce and sustainable business expert. Yong Soo left a successful career in cryptocurrency software engineering to found his first 8-figure e-commerce business Urban EDC, a venture with an impressive social media following. He then went on to launch GrowthJet, a Climate Neutral Certified third-party logistics company. Yong Soo is passionate about sharing his experiences with other entrepreneurs so they can start companies that are both profitable and sustainable. Powerful Moments From The Episode 00:00:00 - M.A.P.S. (Mindset, Audience, Product, Scale) 00:00:41 - Introducing Yong Soo Chung 00:01:30 - Living with Coolio 00:04:16 - How & Why Yong Founded His First Startup, “Urban EDC” 00:16:26 - Raising Capital For Your First Startup 00:19:11 - How Yong Makes $300k/Month Working 1 Hour A Day 00:22:32 - Join the Tribe of Millionaires today! 00:25:03 - Delegating Your Tasks (When & Who) 00:29:43 - Banned from Facebook Ads For Selling Knives 00:33:57 - Yong's Celebirity Dog & E-Commerce Store (Spotted By Humphrey) 00:39:06 - Building a Company Brand vs. Personal Brand 00:41:43 - How to Grow an Audience on Social Media 00:49:16 - The M.A.P.S. Framework 00:52:49 - Talking GrowthJet (Climate Neutral Certified Logistics Company) 00:55:31 - Climate Neutral Certifications 01:00:35 - Are entrepreneurs born or bred? 01:04:35 - The First Class Founders Podcast Connect with Yong Twitter @YongSooChung  Podcast https://www.firstclassfounders.com/ Learn More About Our Tribe! https://www.gobundance.com Want to watch the Tribe of Millionaires? YouTube: https://www.youtube.com/channel/UCbczkBHANH9ULLQiSt56bQA/  Watch How To Profit From Your Personal Brand | Mark Lack Ep 241 https://www.youtube.com/watch?v=OLYFjltV69s  Want to connect with our community? Instagram: https://www.instagram.com/gobundance Facebook: https://www.facebook.com/gobundance  Twitter: https://twitter.com/GoBundance Tribe of Millionaires Podcast by GoBundance is the podcast for healthy wealthy generous people who choose to live epic lives. Each week we connect with featured guests and GoBundance members to bring you the best in our community.

Curious about making the switch? Here's what you need to know about transitioning from a personal brand to a company brand (with Clint Salter) Have you ever wondered what it would look like to make the switch from having a personal brand to a company brand? I'm right there with you. There are so many great things about being the face of my business, but I'll be honest -- I don't really see myself doing Tik Toks and Instagram reels when I'm 90 years old.  It would be so nice (at some point wayyyyy down the line) to transition from the personal brand I have today, to one where my name, face, and likeness is not associated with it.  But how do you do that gracefully? And what does that look like in real life? That's the topic I'm exploring today with my guest Clint Salter.  Clint is an award-winning entrepreneur and best-selling author who's on a mission to revolutionize the dance industry. Over the past 21 years, he's created and sold five companies, from the dance studio he started at age 16 to the largest coaching membership for dance studio owners globally. He's a brilliant business owner, and also has firsthand experience going from a personal brand to a company brand.  In this episode, Clint shares:  The 5 specific steps he took to switch from a personal to a company brand The biggest challenges he's faced from the transition, plus lessons he learned How he seamlessly integrated coaching into his company brand The mindset he embraced that allowed him to build businesses bigger than him This was such an insightful conversation, so if you've ever considered what it would be like to make the switch in your business like I have, be sure to tune in! Here's a glance at this episode... [06:10] Clint is the CEO and founder of the Dance Studio Owners Association. They help dance studio owners grow their businesses and get back their lives. [07:28] Clint created a company brand as opposed to using his own name. He was still doing everything, so it was a personal brand with a company name.  [08:09] A personal brand is a me brand, and a company brand is a we brand. Any company can shift into a company brand. Clint suggests making the shift after being 1 to 1.5 million dollars into the business. [09:36] The pros and cons of a personal brand versus a company brand. Personal brands evolve as you evolve. A company brand can continue to grow without you. [11:49] A personal brand is all about you, and there's nobody else to do the work. A company brand needs people to make things happen. [12:52] Five steps to transitioning from a personal brand to a company brand. The five A's. 1. Audit. Write down everything you do inside and outside of the business. [13:31] 2. Arrange. Put the tasks and responsibilities into categories such as marketing, client delivery, content creation, etc. This is an overview of all of the areas that you touch today. [13:50] 3. Assess. Rate each item on a scale from 1 to 5 of how important it is for you to continue doing this task. [15:08] 4. Assign. Assign dates on each item for how you are going to work through these and get out of things over the next two to three years.  [15:35] 5. Action. Start taking action on shifting your business from a me business to a we business.  [16:36] Challenges include personal resistance, team resistance, and customer resistance. Having systems and processes makes letting go easier. [19:02] With team resistance the most important thing is consistent, courageous, communication, or the three C's. [19:29] Customer resistance is about being open and honest with communication between your old customers and your new customers.  [20:34] Clint started introducing new faces into his business about five years ago. He brought in studio growth coaches, expert coaches, captains, and guest coaches. [26:50] Company businesses become bigger than us. We need to put people in the right seats and give them the flexibility to make decisions and mistakes.  [31:47] Business owners have to ask what they want when bringing on coaches. They also need to know that things will change over time.  [34:36] Clint has sold five companies. A business worth selling is a business worth keeping. It's easier to sell a company brand than a personal brand. [40:48] The 11-step enrollment process becomes the celebrity, not the person teaching it. Frameworks, models, and road maps become the celebrities, not the person teaching them. Write down what you want.  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

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Are you tired of following outdated LinkedIn strategies that no longer work? In this episode, LinkedIn expert Erin Andersen shares her insights on breaking the rules and creating a personal brand that works for you. Learn how to show up authentically on LinkedIn, and figure out what makes it easy for you to engage with your audience. You'll also hear about the one rule that truly matters when it comes to LinkedIn, and how to establish yourself as an in-demand employer. These tips and best practices will be helpful in guiding you to use LinkedIn to its full potential. Remember, LinkedIn isn't just a tool for job searching — it's also a great platform for networking, content sharing, and personal branding. So, go ahead and start building your LinkedIn brand today!     [00:01 12:00] How to Establish Your Personal or Company Brand on LinkedIn   Show up consistently and authentically, sharing your story and providing value to your audience. Figure out how LinkedIn can work for you and your business, and what content or approach feels natural Be consistent with your presence on the platform, even if it's just once a week or every two weeks Create content that leaves your audience wanting more, focusing on engagement and building relationships. Think about creating a craving for your content, leaving your audience wanting more and ultimately establishing yourself as an in-demand employer.     [12:01 -20:31]  How to Avoid Mistakes on Your LinkedIn Profile   Avoid promotional content, as this is not effective on LinkedIn                       Reciprocate engagement with your community to build virtual relationships. Provide value in your posts by making them relatable and offering inspiration  Create a business page for credibility and to provide a community for your employees Use your company page to showcase innovation and what it's like to work for your company to attract potential hires      [20:32 - 30:33]  How to Use LinkedIn to Attract the Right Talent    Lead with what you offer the employee Put company values and culture in job postings  Use filtered questions to weed out unqualified candidates  Message candidates before scheduling an interview to clarify any discrepancies Look at a candidate's LinkedIn content to gain insights into their personality and potential fit for your company.   [30:34 - 36:43] Tips for Thought Leadership: Establishing Corporate Culture    Your LinkedIn content and engagement should reflect your values as an individual and a business owner    Consistent, rich content that shares valuable information and represents your values will establish you as a thought leader on LinkedIn  LinkedIn is promoting thought leadership with AI articles and by inviting active contributors to participate in conversations Contributing to AI articles and other discussions can expand your network and potential clients Target your profile with relevant keywords to increase visibility for LinkedIn community badges and Top Voice recognition   [36:44 - 40:33] Closing Segment  Connect with Katarina through the links below  Follow us on social media and leave a review Final words Connect with Erin Andersen Website: https://302.buzz/ErinAndersenCareerTransitionConsultant LInkedIn:  https://linkedin.com/in/yourbrandnetworker/   Here are some another episodes you might enjoy as well: For all episodes, Go to - Podcast - Life After Corporate Podcast Ep 23 Taking Control of Your Career After a Layoff Ep 93  Do You Really Need A Niche?   Tweetable Quotes:  "Figuring out how to show up on LinkedIn authentically is the key, not following rules that someone else made up." ... Erin Andersen, Linkedin Expert  "Looking powerful, but also looking like somebody that you would want to meet up with in person, not just virtually."... Erin Andersen, Linkedin Expert   SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!  Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. CLICK HERE to join our private Facebook Group!  Connect with me on Instagram, LinkedIn, or checkout our website at www.lifeaftercorporatepodcast.com  

Paul Rivera is the Chief Marketing Officer and Partner at The SpringHill Company, an entertainment development and production company founded by LeBron James and Maverick Carter. The company's mission is to inspire and empower individuals to achieve greatness, from creators to consumers.Paul assumed the role of CMO at SpringHill in 2020, bringing with him a wealth of experience in marketing and content creation. A New York City native, Paul played professional basketball in Puerto Rico before embarking on a successful career in media and marketing. He worked for Dime Magazine and Nike for several years before joining Beats by Dre. In 2015, Paul co-founded The Robot Company, a consultancy that later became part of The SpringHill portfolio of companies.In this episode, Paul shares insights into his journey as the first CMO of SpringHill, his toughest career decisions, and the importance of speaking to consumers in their language. He also talks about the value of surrounding yourself with the right people. Plus -- he and Jim bond over their shared experience as hosts and how they've evolved their skills over time.But that's not all - we have a special treat for you at the end of the podcast! We are thrilled to have Suzanne Kounkel, Deloitte's Chief Marketing Officer, join us for a custom segment where we'll be discussing the findings of Deloitte's Global Marketing Trends Report for 2023. Suzanne will be sharing her insights on the latest trends and predictions for the marketing industry, and how businesses can leverage these trends.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of MultifamilyCollective, I share my thoughts on the value of a personal brand v a company brand in selling multifamily. #mikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi --- Send in a voice message: https://podcasters.spotify.com/pod/show/mike-brewer/message Support this podcast: https://podcasters.spotify.com/pod/show/mike-brewer/support

IN THIS EPISODE: Whether you're starting a new company page or want to refresh your current one, we give you the step-by-step strategy to do it right based on our Brand Squared System in The LinkedIn Branding Book. We cover brand strategy, messaging, content, and more in this actionable episode. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin, is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Personal Brand Therapy Show, a top-ranked personal branding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/ TRANSCRIPT Read here: https://share.descript.com/view/TlRQSNBFeb3 --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message

The decision to have a personal brand or a company brand is a strategic one – here's what you should consider If you're thinking about starting a business, have you thought about whether you want to have a personal brand or a company brand?  To clarify, a personal brand is one like mine. I'm the face of the company, my name is my website URL, and it's me that you hear on my podcast. A company brand is one where the business is completely independent of your name – like Starbucks or Kajabi. When I first started my business many moons ago, it was clear to me that a personal brand was the way to go.  But as my business continues to evolve, I'm getting curious about what it would look like to transition to a company brand – and if that's even possible – because let's be real, I don't see myself doing Instagram Reels at 90 years old. In fact, my dear friend Michael Hyatt recently transitioned his personal brand to Full Focus, and it's been a really great move for his business, and his personal life. I won't lie, seeing him do this has me thinking about my own future, and I'm breaking down exactly what's on my mind in this episode. Tune in to hear:  The pros and cons of a personal brand and a company brand Why I decided to have a personal brand vs. a company brand when starting my business The roadblocks I'm encountering at this point in my entrepreneurial journey What new and established business owners should consider when it comes to their brand This is a great listen for anyone who is thinking about starting their own business or already has one.  Oh, and when it comes to my personal brand, don't worry -- I'm not going anywhere anytime soon. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

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A strong company brand goes a long way to building trust with your ideal customers. And it helps you stand out when compared to other competitors.But aren't brands made up of people? If so, how can an evangelist help build your company's brand?In this episode of the Rep Your Brand podcast, our host Nick Bennett welcomes Will Aitken, a sales evangelist at Sales Feed and a content creator & event speaker at Vidyard. They chat about the role of an evangelist, why evangelists understand customers better, and how to use TikTok for brand building.

This episode of #TBNE features the Amazon Best Selling Author and #AccidentalBrandStrategist, Kate DiLeo and we sit down and talk about her work and her book ‘Muting the Megaphone'. Kate and Rob met virtually during the early days of the pandemic and have become good friends so this was a fun episode to record. Kate shares her tactical advice on how to build your brand, how to leverage personal vs professional brands, and how to mute the megaphone and create a brand that resonates with your buyers and audience. This is a very tactical and fun episode, so check it out, and get your copy of Kate's book today!Don't forget to subscribe and leave a review.Connect with Kate:Social handles: https://www.linkedin.com/in/katedileo/www.katedileo.com Get the Book:  https://katedileo.com/book/Connect with Rob:www.robnapoli.comwww.linkedin.com/in/robnapIG: @robnapoli.riseupShow Produced by: Niranjan Deshpande (Nick), Broken Frames Studio, www.brokenframesstudio.comCreative Director: Maxim Sokolov, www.maximsokolov.com Special offer for #BearNation listeners who are interested in trying Brilliantly Warm (https://www.brilliantly.co/), use this 10% off discount code WELCOME10.We have teamed up with Phin, a social impact company, to give back for each episode to the communities that we serve. To learn more or get involved with Phin for your company, visit: https://www.phinforgood.com/

This is a look at Disneys brand and why it's successful. --- Send in a voice message: https://anchor.fm/daves-disney-view/message

This is a listener requested topic - when to split your company brand in two. In this episode, I share a little of my story and how it came to pass that I created 2 companies with vastly different processes, value offerings, and price points. There's a time and place for making the split but knowing why and when is the key.   Check out my new podcast website and my premium podcast content community page.DJs: Interested in Heavy Hits Music Pool? Go to https://heavyhits.com/For my podcast listeners only, enter promo code: BRIANB - it gets you a 30 day trial for $5. Try it now.Have a topic you want covered? Drop me a DM at @thetraveldjblend. Has this podcast helped you? Share your thoughts by leaving a review on the Apple Podcast App.

I get a lot of questions around how to build and leverage the company brand and personal brands. Ideally, you are building both at the same time! In this episode I talk about what some of the most successful companies and people are doing to grow their brands and generate real revenue as a result!

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Building a brand and being noticed is something that can be really challenging for a lot of entrepreneurs. But according to Prateek Joshi, Founder, and CEO of Plutoshift, having two brands, and two websites simultaneously can help you get your brand more noticed.In this episode, Prateek shares how his two brands - one for Plutoshift and one for himself, help him get more noticed and what's becoming the purpose of each for his business, and ways it can help entrepreneurs like you get more noticed too. He also shares why having a face to your brand is important for your reputation and visibility, and how his employees and investors feel about him having two brands.Post-production, transcript and show notes by XCD Virtual AssistantsVidyard - Use Video In Your EmailsVidyard is the easiest way to record and send videos that build personal connections.AI Writer - Content writing made easierGenerate Accurate, Relevant & Quality Content in 2 MinutesPeppertype - Virtual Content AssistantGenerate better content copies in seconds.Riverside - Your online recording studioThe easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.If you want to know how to get noticed this show is for you. I have interviews, tools, tips, everything that an entrepreneur could need in order to help their organization to get noticed for free. Thank you for joining me on the unnoticed show.Buzzsprout - Let's get your podcast launched! Start for FREEPlease rate the show here.

Building a brand and being noticed is something that can be really challenging for a lot of entrepreneurs. But according to Prateek Joshi, Founder, and CEO of Plutoshift, having two brands, and two websites simultaneously can help you get your brand more noticed.In this episode, Prateek shares how his two brands - one for Plutoshift and one for himself, help him get more noticed and what's becoming the purpose of each for his business, and ways it can help entrepreneurs like you get more noticed too. He also shares why having a face to your brand is important for your reputation and visibility, and how his employees and investors feel about him having two brands.Post-production, transcript and show notes by XCD Virtual AssistantsVidyard - Use Video In Your EmailsVidyard is the easiest way to record and send videos that build personal connections.AI Writer - Content writing made easierGenerate Accurate, Relevant & Quality Content in 2 MinutesPeppertype - Virtual Content AssistantGenerate better content copies in seconds.Riverside - Your online recording studioThe easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.If you want to know how to get noticed this show is for you. I have interviews, tools, tips, everything that an entrepreneur could need in order to help their organization to get noticed for free. Thank you for joining me on the unnoticed show.Buzzsprout - Let's get your podcast launched! Start for FREEPlease rate the show here.

Episode 52 highlights an inspiring father, husband, podcast host, brand ambassador, and all around good human! Learn more about the layers that make up the awesomeness known as “Eddie Saunders Jr...

prompted AVP of Marketing Tina Miserendino to lead a brand refresh for Waterton.   Tina joined us on Renter Obsessed to talk about Wateron's brand refresh journey: How they set their priorities, came up with a timeline, and how they figured out who they were as a company. Plus, Tina defines “resitality” and explains how it guides everything they do in marketing.

Will Nobles / Founder & CEO of Vector Choice Technology Solutions Will Nobles is the Founder and CEO of Vector Choice. He is a seasoned IT veteran with a track record of helping small to large companies find IT success. With more than 25 years in IT, Will is recognized as a top Cyber Security Expert with two IT degrees and a number of certifications. Will has worked with a variety of industries including many Fortune 500 companies. Since founding Vector Choice in 2008, Will and his team have grown the firm to become one of the leading managed security service providers in the country. Will often speaks and writes about IT challenges and topics and is a sought-after guest on topics such as leadership, business growth, and cyber security. Will is the champion of his customers and is constantly working to align Vector Choice's services with the company core values including the implementation of EOS and the Culture Index. He is also active in Vistage, a leading CEO-mentoring program for small to midsize businesses. Will lives in Lawrenceville, Georgia with his wife, three children, and two dogs. He enjoys playing softball, coaching his children's sports teams, and traveling with family. https://youtu.be/7W4BfVLGUAc Ted Jenkin / Oxygen Financial (Host) Lee Heisman / Savant CTS (Host) Will Nobles / Vector Choice Technology Solutions (Guest)

In the latest episode of The Renny Doyle Podcast, Renny covers the three most important reasons why you should be building your personal brand in addition to your company's brand. Every week you can catch us live on both the Detailing Success Facebook page and Renny Doyle YouTube Channel at 8am pacific, 11am eastern. You can also listen to recordings everywhere you like to get your podcasts or at www.DetailingSuccess.com. Apple Podcasts Spotify Google Podcasts iHeartRADIO YouTube If you have questions or comments about the show, please email Chris@DetailingSuccess.com. Make sure you tell some friends about the show to help spread the word. Share, share, share! You can also find Both Renny and Chris on Instagram at @rennydoyle and @chriswoolman_detailer.

Craig is a Senior sales manager and account executive with a long-term, proven track record of strong results. A leader focused on achieving objectives using a team approach, careful planning, developing client-centric solutions and effective execution. He and his wife are passionate about helping out autism charities, church and medical research.   Craig highlights the following: Build and develop your technical skills Preparation is the key Discuss the objective of the meeting with executives Knowing the right internal person and right timing to engage Introduce yourself and your brand Leverage where your customers go and follow them Great blocking and tackling can be the a key to success Focus on what your customers are focused on Validate the agenda with the customer, take notes, summarize the meeting Always look for efficiencies Save, spend, give Craig can be reached at LInkedIn - linkedin.com/in/craig-anderson-2015701   Download our free eBook on “Passively Investing in Real Estate” by going to www.hightechfreedom.com   Subscribe to our newsletter for sales and real estate investing tips by going to www.hightechfreedom.com   Host Contact Information - Chris Freeman LinkedIn - http://linkedin.com/in/chrisfreeman Facebook - https://www.facebook.com/chris.freeman.9461

In today's episode Stan and Trevor talk about building a story around your company/brand. What's your company/brands story? How does your story relate or impact your customer?  What's X Dog's story? Your story matters to the growth and of your business.  TUNE IN on how to define your story to grow your company/brand.For Quality Treats & Supplements:https://xdog.com/discount/PODCASTPodcast Discount Code: PODCASTInstagram:@XDog@XDogCEO@FitBullyKennels

There is a lot of hype on LinkedIn about building your personal brand. For companies it's important they also build a solid reputation online for their business. LinkedIn Company Pages are a brilliant tool for this. Host Michelle J Raymond discusses why business owners need to grow their company brand on LinkedIn with this week's guest Lynnaire Johnston – Co-Author of Business Gold and owner Link-Ability. · Why businesses shouldn't ignore building their company brand on LinkedIn? · Simple ways a company can get started with a company page · Differences between a LinkedIn Profile and LinkedIn Company Page? · Favourite feature of company pages to build a company brand? · Business Gold: Build Awareness, Authority and Advantage // FOLLOW US · LinkedIn – Michelle J Raymond · LinkedIn – Good Trading Co · Website – https://goodtradingco.com.au/ · LinkedIn – Lynnaire Johnston Buy Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages here getbook.at/BusinessGold This episode is proudly sponsored by Good Trading Co. Your one-stop shop for business growth on LinkedIn. We simplify LinkedIn through audits, strategies, and training, so you can focus on running your business. We also run our Good Trader™ Trusted Partners program so you never have to go looking for service providers you can trust. Subscribe to the Good for Business LinkedIn newsletter for more tips, strategies and updates to grow your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/) #GoodTradingCo #GoodForBusinessShow #LinkedIn #smallbusiness #companypages #LinkedInTrainer #BusinessGrowth --- Send in a voice message: https://anchor.fm/good-for-business-show/message

It's been found that public trust in established institutions and companies is at its lowest level...especially on social media. The consumer now craves authentic communication from brands, which can't be achieved using the old advertising (and even content marketing) playbook. The best way for company brands to authentically connect with its target audience is through its most powerful ambassadors/advocates, its own employees. Happy and engaged employees, who are empowered to build their personal brands, want to share the great news about the company they represent; and that type of authentic sharing is invaluable for company brands that, ultimately, benefit from increased brand equity. From the CEO, like Richard Branson, Elon Musk and Oprah Winfrey, to frontline employees in customer service, there is significant value in companies who choose to create a culture that empowers everyone to build a personal brand.International image consultant and best-selling author, Jon Michail, will be a part of this episode's discussion, where we'll be exploring:Why employee advocacy is better than traditional influencer marketing;What companies need to do to create the right environment to engage and empower their teams to become brand ambassadors/advocates; andHow leaders can make the shifts necessary, to create a branding win-win  for both the company and its employees.Thanks for listening!If you're not already subscribed to The Internal Marketing Podcast, then do join the tribe and subscribe, leave a review and share this podcast with anyone in your network whom, you believe, will find it valuable. ABOUT JON MICHAILJon is an award-winning image consultant and personal branding pioneer, publishing his first book "Life Branding" in 2002. He's had an eclectic career spanning from being a designer with the Christian Dior brand to manufacturing, distribution and retail to sports management, business consulting, VC and joint-venture creation spanning four continents. He is the Founder and Group CEO of Image Group International. Established in 1989, Image Group International is recognized as Australasia's leading personal brand image advisory, with representative offices in New York and Southeast Asia (http://www.imagegroup.com.au/).You may follow and connect with Jon on LinkedIn (https://www.linkedin.com/in/jonmichail-personalbrandingcoach/) or Twitter (@jon_michail).You may also read his recent article, How To Leverage Your Employees' Personal Brands To Grow Your Business Equity, on Forbes.com, via the URL below.https://the-internal-marketing-podcast.simplecast.com/episodes/episode-16-how-employees-personal-brands-can-build-the-company-brand-with-jon-michail ABOUT WORKSHOP (Season 2 Global Sponsor)Workshop is an internal marketing platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, Sharepoint, and Microsoft Teams).Head on over to useworkshop.com/marketing to learn more and download their complete guide to building an employee advocacy program.  The next episode will be released on January 9, 2022.

Hello, hello! Welcome to the Flying Cat Marketing Podcast Summer Edition. During the month of August, I'm republishing some of the earlier conversations I've had and post clips from them on our social media channels.Today's replay is the one and only Dot Lung, the Mother of Social Media Dragons about how to build your personal brand to turn it into your greatest lead generation tool.It doesn't matter if you're a freelancer or the CEO of a 500-person tech company. Your personal brand matters and people want to do business with people.In this interview, we cover:Why and how to build your personal brandWhat a personal brand can do for your companyWhy you should support your employees in building their personal brandHow to set up a culture that creates brand ambassadors Dot's DRAGON formula for branding via social media.Timestamps 00:08 - Introduction to Dot Lung03:45 - Global social media05:19 - Getting into details of personal branding 13:15 - Possible outcomes of personal branding16:29 - Encouraging people to build a personal brand 21:29 - Importance of a good work culture26:43 - Personal branding: your own vs the company's 29:04 - DRAGONS formula courseWhile you're hereFollow Flying Cat Marketing on the following channels to get more tips, tactics, and knowledge on content marketingVisual – YouTubeAudio – Flying Cat Marketing Podcast (Spotify) (Apple Podcasts) (Stitcher)InstagramFacebookLinkedin

We've entered a new B2B marketing era when people want to work with people, not with faceless companies, says Dave Gerhardt, a Chief Marketing Officer at Privy. Dave was always passionate about marketing. He is an example that hard work, constant learning, and dedication lead to success. In this episode of the Rep Your Brand podcast, Dave Gerhardt discusses the importance of building a personal brand. Dave shares his story and reveals how creating a personal brand was not his initial goal. His passion for marketing inspired him to initially think about launching a blog. Instead, he started a podcast called Tech in Boston. Dave also believes people should have side projects and consider them the best source of knowledge and sharpening skills. He also says building a brand is not everyone's goal, and he respects that. Dave also mentions the best time to transition from a consumer to a creator is now. First, you need to find your voice, share what you are doing and then build an audience. He is also writing a book; the title is Founder Brand. ''It's all about how being the face of your brand and sharing your work is the single best thing you can do to build the brand.''

Welcome to season 2! In today's episode my friend Chasadie and I, speak on hair discrimination with natural hair & our own experiences with being on our natural hair journey.  Chasadie's podcast: https://anchor.fm/chasadie-searcy (Chasamiee's Corner)  Check out these episodes below!  https://anchor.fm/chasadie-searcy/episodes/Fried--Dyed--and-Laid-to-the-Side-esf92a  https://anchor.fm/chasadie-searcy/episodes/tHe-CoMpAnY-bRaNd-eiel42/a-a2pp1pg

Too often I've seen in my own community that we judge people based off of their individual names claiming that they're "too much". When in all reality, it's refreshing to hear some creativity after being surrounded by the more common names (no offense). There are millions of Sarah's... whats wrong with being different? What's wrong with Shaniqua?? Outside of our community, hair is something else that is used to divide us. Know that your natural hair is coveted despite it's type or texture. Flaunt it! We compromise so many things to be accepted by society's standards, it's time we destroy them.