ARRtist on AIR - Meaningful conversations with SaaS leaders

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We talk about building software companies - Specifically about B2B SaaS with a focus on the German-speaking world. In the ARRtist on AIR podcast, successful B2B SaaS founders, top investors and leading industry partners and experts provide valuable tips and insights beyond the obvious. In the interviews, we talk to them about how software founders can increase ARR, how to scale an organisation, and which go-to-market strategies lead to success in the DACH market. How to improve the most important KPIs in SaaS and for B2B software? What added value do venture capital and private equity investors offer? Or is it worth bootstrapping a SaaS startup? In short: This podcast will help you scale B2B SaaS companies - informative, entertaining and straightforward.

Jannis Bandorski, Julius Göllner and Matthias Ernst (Founder of B2B SaaS network ARRtist)


    • Apr 28, 2025 LATEST EPISODE
    • weekly NEW EPISODES
    • 56m AVG DURATION
    • 243 EPISODES


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    Latest episodes from ARRtist on AIR - Meaningful conversations with SaaS leaders

    241: Bootstrapped auf 10 Mio ARR in 4 Jahren, perspective skaliert international

    Play Episode Listen Later Apr 28, 2025 59:56


    Wie ein Koch und ein Kellner aus Österreich eine B2B Softwarefirma aufbauen. Die Geschichte einer inspirierenden Entwicklung.

    242: Nach dem IBM Exit: Wie Mirko Novakovic Enterprise Sales denkt (Teil 2)

    Play Episode Listen Later Apr 24, 2025 49:38


    We are a group of observability and monitoring experts dedicated to a single mission. We strongly believe Observability should be easy to understand, use, install, integrate, and manage. We make Observability easy for every developer. We fully embrace OpenTelemetry, Prometheus, and open standards for modern observability. Our focus is on correlating and contextualizing issues to look beyond the limitations of telemetry silos.

    240: Nach dem IBM Exit: Wie Mirko Novakovic Enterprise Sales denkt (Teil 1)

    Play Episode Listen Later Apr 21, 2025 59:53


    We are a group of observability and monitoring experts dedicated to a single mission. We strongly believe Observability should be easy to understand, use, install, integrate, and manage. We make Observability easy for every developer. We fully embrace OpenTelemetry, Prometheus, and open standards for modern observability. Our focus is on correlating and contextualizing issues to look beyond the limitations of telemetry silos.

    239: Von eatclever zu Sequoia backed Twain: KI in B2B Sales

    Play Episode Listen Later Apr 14, 2025 59:38


    Copywriter for outbound at scale

    238: Wie plant ein Gründer den Schritt ins Enterprise-Segment in Sales, Marketing, Produkt und Customer Su

    Play Episode Listen Later Apr 7, 2025 46:39


    Global travel compliance solved – on one platform! WorkFlex supports HR and Global Mobility departments in managing travel compliance - for business trips, work-from-abroad, expat assignments & visa services. Our software evaluates risks and implements the required compliance measures (e.g. A1, CoC, PWD, Visa). Hundreds of companies already use WorkFlex, including BioNTech, Scout24 and Flix.

    237: Was SaaS Marken wirklich stark macht

    Play Episode Listen Later Mar 31, 2025 54:50


    Specialized in brands, but with an eye for the big picture. Brave New Brands brings together real brand, content and marketing experts in a holistic team. This is crucial to creating outstanding brand experiences for your customers and applicants.

    236: Spannungsfelder bei einer bootstrapped IT-Gründung: Learnings aus der Gründung von Ankaadia

    Play Episode Listen Later Mar 24, 2025 46:22


    Ankaadia ist eine hochmoderne SaaS-Applikation („Software-as-a-Service“), die speziell für die Bedürfnisse von Personalserviceagenturen, Arbeitgebern aus dem Gesundheitswesen und der Industrie sowie internationalen Fachkräften entwickelt wurde, um für alle Beteiligten höchste Transparenz und Effizienz im Anwerbe-, Anerkennungs- und Integrationsprozess zu gewährleisten.

    235: AI als digitaler Mitarbeiter? Jan Marquardt über die nächste Generation von Enterprise-Software

    Play Episode Listen Later Mar 17, 2025 58:09


    Jan hat mit 14 seine erste Firma gegründet, dann aus dem Studium Coyo / Haiilo gebaut und einen erfolgreich Exit geschafft. Jetzt steckt er tief in einem AI Startup.

    234: SaaS Exit Deep Dive: Die wichtigsten Learnings aus Investor & M&A-Berater Perspektive

    Play Episode Listen Later Mar 13, 2025 63:42


    Easybooking ist eine Hospitality Software-Lösungen für eigentümergeführte Betriebe.

    233: "7x Wachstum, 12,5 Mio. EUR von Google und 20VC - Die Go-to-Market-Secrets von comstruct"

    Play Episode Listen Later Mar 10, 2025 49:45


    comstruct is the platform for construction companies to digitize and automate their materials purchasing. All delivery notes, invoices and orders are exchanged digitally with material suppliers. Follow-up processes such as invoice approval are automated. All purchasing data is made available for documentation, analysis and process optimization.

    232: Von Köln nach Europa: die bezahl.de Erfolgsstrategie für Vertical SaaS

    Play Episode Listen Later Mar 3, 2025 55:26


    Die Aufinity Group mit ihren Produkten „bezahl.de“ und „Aufinity“ ist ein FinTech mit der Mission, das Zahlungsmanagement in der europäischen Automobilbranche neu zu definieren. Unsere Plattform ist bereits die Nr. 1 für digitales Zahlungsmanagement im Automobilhandel in Deutschland. Unsere ganzheitliche Lösung automatisiert, digitalisiert und vereinfacht den gesamten Forderungsprozess, von der Zahlungsanforderung bis zur 100%igen Datenqualität für die automatisierte Buchung in Ihrem Buchhaltungssystem. Sparen Sie wertvolle Zeit und Geld, indem Sie sich auf Ihr Kerngeschäft konzentrieren, während wir dafür sorgen, dass Sie ohne Aufwand schneller bezahlt werden.

    231: Mit fokussierter Nischenstrategie wuchs YOLAWO zu 1 Million ARR

    Play Episode Listen Later Feb 24, 2025 40:32


    Gemeinsame Sporterlebnisse und das Miteinander im Verein begeistern uns. Um allen Vereinen ein aktives Vereinsleben zu ermöglichen, möchten wir das Organisieren von Vereinsangeboten so einfach wie möglich machen. Yolawo ist ein Buchungssystem, das Sportvereinen hilft ihre Vereinsangebote einfacher zu organisieren. Das System ermöglicht es Vereinsangebote auf der eigenen Vereinswebsite zur Online-Buchung anzubieten. Dabei reduziert es den Verwaltungsaufwand für Vereinsverantwortliche um bis zu 70%.

    230: Cold Emailing in 2025: Mastering Deliverability & Outbound Success

    Play Episode Listen Later Feb 17, 2025 49:15


    Woodpecker is the only cold email tool that offers free: follow-ups, email validation, warm-ups, unlimited email accounts and unlimited team members. Start your free trial on Woodpecker.co

    229: AI im B2B-SaaS: Trends, Tools & Taktiken mit Jens Polomski

    Play Episode Listen Later Feb 10, 2025 66:06


    snipKI ist eine innovative KI-Video-Lernplattform, die sich auf praktisches und sofort anwendbares KI-Wissen spezialisiert hat. Wir erstellen täglich aktuelle und kategorisierte Videotutorials, die mit schrittweisen Anleitungen versehen sind.

    228: Das Search Fund Modell in der Praxis: Die Transformation der ZEP GmbH

    Play Episode Listen Later Feb 3, 2025 39:45


    ZEP offers everything to do with digital time recording and much more. ZEP can be used for standard working time recording as well as time recording, controlling and billing for complex project business. With the modular SaaS product ZEP, solutions can be offered for a wide range of needs.

    227: PLG Deep Dive: Die skalierbare SaaS-Maschine von clockin

    Play Episode Listen Later Jan 28, 2025 45:19


    Clockin believes that technology and AI are the answers for SMEs facing today's challenges, such as inefficient processes and shortage of skilled workers. They dedicate their work to making digitalization and AI accessible for deskless workforces, tearing down hurdles for non-tech-savvy people to redefine the future of work and democratize the benefits of cutting-edge technology.

    226: Von Coya AG zu Xaver: Max Bachem über Innovation, InsurTech und KI

    Play Episode Listen Later Jan 20, 2025 64:53


    Building Xaver.com. Entrepreneur, Innovator, Angel Investor. Former CEO at full-stack insurer Luko Insurance and former CEO at Coya. Former Head of Strategy, Investments and Strategic Partnerships at AXA.

    225: Maesn's heutiges API-first Geschäftsmodell: Von Pivot zu Wachstum

    Play Episode Listen Later Jan 13, 2025 42:45


    Empower Your SaaS Growth with Maesn Maesn's solution accelerates the growth of SaaS companies by simplifying the complexities of integrating with your customers' ERP and accounting systems. Our mission is to empower your business to focus on what matters most: driving growth and enhancing customer satisfaction. With our innovative API solution, you can effortlessly sync your SaaS data across multiple platforms, freeing up your engineering resources and allowing you to scale faster than ever before.

    224: Jahresrückblick ARRtist 2024

    Play Episode Listen Later Dec 24, 2024 7:15


    Grüße gehen raus an das ARRtist Team, unsere Ecosystem Partner Float und PSG und natürlich an euch alle!

    223: Brand in B2B SaaS - The Original Revenue Driver

    Play Episode Listen Later Dec 16, 2024 52:11


    Angeley Mullins is a seasoned Marketing & Commercial Executive ( CMO / CCO / CRO) with leadership roles across the US, EMEA, UK, & APAC including: Amazon, Intuit, GoDaddy, and her most recent role as Chief Commercial Officer ( CCO) at Resourcify, a digital platform that helps companies reduce their waste, increase their recycling, and promote a circular economy. Her experience focuses on commercial & operations growth: revenue, marketing, brand, sales, product, and international expansion in both technology scale-ups & larger corporations.

    222: Headhunting neu gedacht: Empion skaliert KI-Recruiting und übernimmt Zalvus

    Play Episode Listen Later Dec 9, 2024 46:31


    We transform mass recruitment through individuality, leveraging artificial intelligence.

    221: How to build a 100 Mio. ARR Company in Vertical SaaS

    Play Episode Listen Later Dec 2, 2024 50:59


    Eight Roads Ventures is a global venture capital firm backed by Fidelity that helps entrepreneurs scale. We partner with game-changing technology and healthcare companies with a presence in Europe, India, China, Japan and the US. Our global platform has 50+ years of venture investing experience, $11 billion in AUM, over 450 portfolio companies and 60+ IPOs.

    220 - New User Acquisition vs Retention: What to focus on to hit 100m ARR

    Play Episode Listen Later Nov 25, 2024 51:26


    Can you build on a leaky bucket? The panelists discuss, if it is more suitable to focus on acquiring new customers or on retention in times of constrained capital. They take a more granular perspective and share best practices for sustained growth in a SaaS market that came under pressure.

    219: Grievy: Digitale Trauerbegleitung im Wandel – Von B2C zu B2B mit Dr. Nele Stadtbäumer

    Play Episode Listen Later Nov 18, 2024 61:24


    grievy supports people through all waves of grief after the loss of a loved one via our app and expert sessions. Our solution is tailored to assist companies, such as funeral homes and life insurance providers, in offering enhanced mental support to their clients. Additionally, we provide a comprehensive service package that includes marketing and an elevated customer experience.

    218: Vor und- Nachteile von Independent Software Vendor Programmen am Beispiel von Flair HR

    Play Episode Listen Later Nov 11, 2024 38:44


    Flair is a flexible, modular HR and recruiting platform built on Salesforce. Our intuitive software helps businesses of all sizes modernize their HR processes and perfect the employee experience.

    217: Webinar Secrets - Best Practices for B2B SaaS Webinars

    Play Episode Listen Later Nov 4, 2024 50:00


    WebinarGeek is a powerful, user-friendly webinar platform designed to help businesses engage audiences, educate customers, and drive conversions with ease. Tailored for everything from lead generation to customer training, WebinarGeek offers an all-in-one solution that goes beyond simple video meetings. With features like interactive polling, in-webinar calls to action, and analytics, it's the perfect tool to turn viewers into loyal clients. Whether you're hosting a live session, an automated series, or a private on-demand event, WebinarGeek makes it seamless and impactful for companies to connect meaningfully with their audiences.

    216: Beam AI und die Macht der Prozessautomatisierung – Ein Gespräch mit Jonas Diezun

    Play Episode Listen Later Oct 28, 2024 56:23


    Beam builds generative AI agents that help organizations automate repetitive manual tasks, boost productivity, and enable teams to focus on the work that really matters.

    215: Von Exit zum neuen Start: Wie Dennis Teichmann mit Bont.ai den Sales-Prozess revolutioniert

    Play Episode Listen Later Oct 21, 2024 59:25


    Exit, Founder Life und Neugründung

    214: Vertrauen im B2B SaaS Vertrieb als Schlüssel zur schnellen effizienten ARR-Skalierung

    Play Episode Listen Later Oct 14, 2024 56:07


    SalesPlaybook is the #1 Sales Journey Partner in DACH for B2B SaaS startups. We help your company become great at sales by coaching you how to build and scale your sales capabilities at every step of your 0-20MM ARR sales growth journey.

    213: Wie kann man als Second Mover einen Markt gewinnen?

    Play Episode Listen Later Oct 7, 2024 53:12


    Kertos is the modern backbone of every company's privacy and compliance operations. Their intuitive no-code SaaS solution connects to the entire IT infrastructure, identifies compliance relevant assets and processes, related data and automates compliance workflows to get an organization certification ready within weeks.​

    212: Venture Lending als Teil des SaaS Toolkits

    Play Episode Listen Later Oct 1, 2024 55:30


    Float provides flexible growth funding to empower determined SaaS entrepreneurs who dream big and have the grit to achieve their goals. Instead of selling out equity, you can stay in charge and reap the rewards of your hard work while realizing your full business potential.

    211: Von Marktplatz zu Vertical SaaS: Wie Metals Hub Mining Procurement revolutioniert

    Play Episode Listen Later Sep 23, 2024 60:08


    Point9 und Acton Capital haben investiert.

    211: Von Marktplatz zu Vertical SaaS: Wie Metals Hub Mining Procurement revolutioniert

    Play Episode Listen Later Sep 23, 2024 60:08


    Point9 und Acton Capital haben investiert.

    210: From Founder- to Founder-Led-Sales

    Play Episode Listen Later Sep 16, 2024 56:40


    Die führende Schulungssoftware für Frontlineworker. 100% geschulte Mitarbeiter auf Knopfdruck! Meistere Onboardings, Trainings und Audits im Handumdrehen - einfach und für jeden zugänglich.

    209: Fragmentierter Markt mit kleinen ACVs: Plancraft skaliert mit effizientem Marketing und Product-led Sales

    Play Episode Listen Later Sep 9, 2024 59:38


    Plancraft's extrem intuitive SaaS-Lösung macht Büroarbeit und Teamwork maximal effizient. Von der Angebotserstellung über die Projektplanung bis zur Arbeitszeiterfassung - grundlegende Prozesse werden digitalisiert und für eine chronisch überlastete Zielgruppe simplifiziert. Plancraft vereint erstmals die Flexibilität der Cloud mit der Spezifität von Branchensoftware, wodurch ein neuer Standard gesetzt wird.

    208: Internationalisierung in Europa - das erfolgreiche Playbook von Sdui

    Play Episode Listen Later Sep 2, 2024 59:01


    Sdui simplifies communication and organization at schools and daycare centers. The platform's purpose is to connect teachers, educators, parents and children with each other through smart functions.

    207: Nachweisbarer Kundennutzen als Basis für die Skalierung mit Founder und CPO von hyrd - Domink Faber

    Play Episode Listen Later Aug 26, 2024 59:55


    hyrd baut den HR co-worker, der in Zukunft weltweit eingesetzt werden soll.

    206: Best Practices im Paid Social für SaaS Fimen in 2024

    Play Episode Listen Later Aug 19, 2024 56:23


    60+ B2B Software Companies im DACH-Raum vertrauen uns ihr Marketingbudget an, damit wir für sie mehr Demand, Pipeline und Revenue generieren. Dafür setzen über 50 talentierte YOYABEES jeden Tag ihre Expertise in Marketing, Media und Content ein.

    205: Doppel-Exit und SaaS als zweiter Umsatzstrang in einem FinTech mit Amadeus von Kummer

    Play Episode Listen Later Aug 12, 2024 60:39


    Teylor is a Swiss technology company focused on building better financial products for small businesses in Europe.

    204: Turnaround bei SECJUR: Offene Worte zu Resilienz, Motivation und Restrukturierung beim Turnaround von SECJUR

    Play Episode Listen Later Aug 5, 2024 51:02


    SECJUR! - a testament to the intersection where societal responsibility meets practical business solutions. They believe in fostering a world where ethical business isn't a choice but the norm, ensuring a harmonious, progressive society for all.

    203: Scaling in the niche: Unleashing the unicorn potential of vertical SaaS in European markets

    Play Episode Listen Later Jul 29, 2024 57:41


    HERO ist eine Projektmanagement-Software für das Handwerk. Aufträge lassen sich ganzheitlich digital verwalten - von der Angebotserstellung bis zum Zahlungseingang. Dank Cloud und App sind alle Informationen stets von überall abrufbar. Die Funktionen von HERO: Projektpipeline, Angebotserstellung, Rechnungserstellung, mobile Zeiterfassung, Mitarbeiterverwaltung, Dokumenten-Management, digitale Plantafel, Baustellenplaner und viele weitere.

    202: Ein Nischenprodukt als Türöffner zu Enterprise-Kunden. Wie geht das in der Praxis?

    Play Episode Listen Later Jul 22, 2024 54:27


    Knowledge Hero ist davon überzeugt, dass die wichtigsten Ressourcen eines Unternehmens seine Mitarbeiter sind. Sie digitalisieren den Prozess der Wissensbewertung, des Wissenstransfers und der Zertifizierung.

    Best Practices für B2B Referral Programme

    Play Episode Listen Later Jul 15, 2024 68:45


    Cello is the world's first User-Led Growth platform that helps businesses to harness their most passionate users to drive word-of-mouth growth at scale. Our platform allows any SaaS product to be shared and discovered in only a few clicks. We are reinventing how companies sell and market products by inspiring and rewarding users to share the products they love.

    200: Change is hard: Profitables Wachstum und neues Executive Team (CEO, CRO, CMO) bei UBERALL mit Florian Hübner

    Play Episode Listen Later Jul 8, 2024 66:24


    Uberall ist eine standortübergreifende Marketingplattform, die die Sichtbarkeit und das Engagement von Marken erhöht, wenn Kunden die Welt um sie herum durchsuchen.

    199: Sales and GTM Learnings aus 100+ Software Startups

    Play Episode Listen Later Jul 1, 2024 55:58


    Rowing8 was inspired by the premium class of team rowing, the Olympic eight. It takes much more than just eight outstanding athletes and a coxswain to win an Olympic gold. For us B2B growth is a team sport. Selling to digitally empowered B2B customers requires a wider variety of functional roles, a broader set of tools and tactics, and much more communication and coordination.

    198: So entwickelt Commercetools CEO Dirk Hörig die E-Commerce-Plattform zum Global Champion

    Play Episode Listen Later Jun 24, 2024 70:51


    Today's episode is with Dirk Hörig, CEO of Commercetools, and we dive into the into factors that fueled their breakthrough and growth. Our host, Jannis Bandorski gets all the insights as he and Dirk dive right into it.

    Play Episode Listen Later Jun 17, 2024 66:46


    Today's guest is Oscar Werner, who is loocking back at 25 years in B2B SAAS. He started his career as a founder and entrepreneur in the late 90s and moved on to hold various VP and CEO positions in B2B software companies.

    Play Episode Listen Later Jun 10, 2024 70:54


    Movo is Human Capital Management (HCM) for today's frontline workforce -- the industry's most engaging mobile employee experience, powered by the latest AI / ML features.

    195: 1.6 Mio ARR in 15 Monaten - Enterprise Sales bei Frontnow

    Play Episode Listen Later Jun 3, 2024 56:13


    At Frontnow, we value flexibility with our remote policy. For those in Berlin or visiting, we set aside "Office Tuesdays" for in-person meetups, blending the advantages of remote tasks with face-to-face teamwork. It's about balance, unity, and productivity.

    194: Skalierung auf 100m ARR mit vertikaler Software und add-on Services für Fitness-Studios

    Play Episode Listen Later May 27, 2024 64:29


    Sport Alliance has built a comprehensive vertical ERP solution for fitness studios. Jannis talks to CFO Philipp Rusch and COO Konstantin Wolkowa about the development of Sport Alliance GmbH since the entry of investor PSG and the path to EUR 100m ARR.

    Play Episode Listen Later May 20, 2024 53:03


    Bluebird is not just a recruitment agency. They are former SaaS professionals. In comparison to traditional recruitment firms, their team is exclusively made up of SaaS experts and leaders, bringing you a one-of-a-kind approach to finding the ideal candidates, quickly. With their commitment and true industry expertise, we offer a recruitment experience that's second to none

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