Podcasts about audio branding podcast

“Sound is a really important part of how I make movies because I always tell people that if the sound is good and the picture is bad, then you'll stick around to see what happens. However, if the sound is terrible and the picture is great, you're out of there in like ten minutes. So sound is something that I always cherish. And I think that the right filmmaker who appreciates sound can really take advantage of what we think about and use, you know, the viewer's imagination. A lot of film pictures start off in black and, you know, they just have the sound, so they really grab the audience's attention right from the beginning. So sound is just such a powerful medium.” – Jayson JohnsonThis week's guest is a filmmaker and the founder of Strike Five Films, an independent production company dedicated to authentic, character-driven storytelling. A graduate of Eastern Illinois University, he began his career under the mentorship of Francis Ford Coppola, working on the Wine, Daydreams & Memories tour before producing over 1,400 hours of broadcast television for Discovery ID. Since founding Strike Five Films in 2017, he's written, directed, and produced nine short films that have screened at more than ninety festivals worldwide, earning six awards. His work has been featured in numerous media outlets and is defined by themes of perseverance, community, and creativity.He's currently in pre-production on his debut feature, R.O.G.E.R & Me, an offbeat, heartfelt film rooted in Richmond, CA, while continuing to mentor emerging filmmakers and expand his mission of fusing storytelling, social impact, and independent artistry. His name is Jayson Johnson, and if you've ever wondered how intentional sound can elevate storytelling and make a lasting impact on audiences, you won't want to miss Jayson's behind-the-scenes insights and practical tips.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – How Sound Captivates AudiencesWe start things off with the vivid impression sound made on Jayson as a child, and how it led him to a career in filmmaking. “One of the memories I have as a child,” he recalls, “is, you know, you're sound asleep, and then all of a sudden, the vacuum cleaner goes on… that was kind of like an alarm clock for us, you know, because we always had chores.” He tells us more about his influences growing up and how a lifelong love of movies became a calling. “When I went to college,” he explains, “I had no idea what I wanted to do, so I signed up with Speech Communication, and they had a discipline of Radio, TV, and Film. And I just tried out everything.”(11:27) – Sound Techniques in FilmmakingJayson tells us more about his early years in the industry and how a chance job opening led to an encounter with Sofia and Francis Ford Coppola. “I put out all these resumes, I don't even know how many I put out,” he tells us. “Probably a hundred or so. No one called me except for this one place, and I said, ‘Oh, it's a winery. I'll go there.' And it happened to be Francis Coppola Winery.” He recalls his work on Sofia Coppola's Marie Antoinette, and the lessons about sound that Marin Scorsese's classic Goodfellas taught him to apply to his own films. “We see the cars explode,” he explains, “and Scorsese wants the audience to feel the emotion of that scene by not saying anything and just adding that little pause in there and, you know, letting the audience feel the gravity of the moment.”Episode SummaryExploring how silence enhances emotional depth in storytelling.Jayson discusses the sound techniques he's used in his films.Tune in for next week's episode as we talk about how music can transform a film, both for better and for worse, his thoughts about the emergence of AI videos and virtual celebrities like Tilly Norwood, and why he considers sound to be the first step in his creative process as a filmmaker.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“When I do see really powerful sonic branding, it's impressive. It stands out, you know? There was one I looked at, it was a luxury airline, or it was a luxury-like experience, I want to say. They sold, like, really specific vacations to remote parts of the world that were really luxury experiences and really interesting, and they had a really cohesive sonic branding that wasn't music. It was just an intentional sound design approach where they had a lot of the sounds of the place, and they really focused on a sense of place. So when it was in Japan, it would be the sound of that water bamboo thing, you know, really magnified. And then the sound of an old wooden gate closing, and then the sound of someone folding a paper crane, like really delicate, beautifully recorded sounds that they would shape into the commercial. And so that wasn't music, but every single ad had the same kind of vibe of this really intentional, beautiful sound design that evoked a sense of place. And that was just so cool. And so, when I see something like that, I'm like, ‘That's what you can do. Why are you doing random samples when you could have a really nice effect and memorable impression?'" – Caitlyn TrevorThis episode is the second half of my chat with sonic UX researcher Caitlyn Trevor as we discuss how culture can dramatically change UX impressions, the value of sound in strengthening brand, and her “Sound Effects” series on LinkedIn, exploring the link between sound and behavior.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – Making the Most of a Sonic ImpressionThe second half of our conversation begins with Caitlyn's findings when it comes to improving on-hold UX phone design, including her discovery that less is more when it comes to automated voice updates and commercials. “You're like, ‘Oh, thank God,'" she recalls from her research results, “But if it's just, ‘We want to tell you about our special new…' You're like, ‘Oh.' And so it was a stress thing for them every time they heard a voice, they thought, ‘Oh, someone's answering.' And then when it was a commercial, they were extra annoyed by the commercial.” We talk about some other sound design elements that defy common sense, such as research showing that fire alarms aren't very well attuned to the human brain. “I found that the typical fire alarm is not the most effective,” she tells us. “You know, this kind of house alarm, like, it's at around 3,000 Hz, really high-pitched. This is not great. A lower-pitched one around, I think it was 500 Hz, is actually more effective at waking people up.”(15:00) – How Sound Changes the Customer ExperienceCaitlyn tells us more about the unexpected results of research into our relationship with sound, including our smartphones. “When you turn off notifications completely,” she notes, “you actually check your phone more than if you leave them on because you have this like, fear of missing out… People who had their phones on mute picked up their phones 48 more times per day and spent 52 extra minutes on their phones.” We talk about what that research means for audio branding and making a positive customer impression, and we discuss the powerful, often-overlooked impact of sonic logos. “There's an IPSO study as well,” Caitlyn recalls, “that wasn't actually about sonic branding specifically, but the results were really flattering for sonic branding. It was something like if you have a sonic logo, it increases brand recall by, I think it was like 96%. It was really crazy.”(21:40) – The Future of Audio BrandingOur conversation comes to a close as Caitlyn shares her thoughts on the power of sound and what her research has shown about its impact on the human mind. “I think sometimes, you know, sound is such an afterthought,” she explains, “and people don't remember that it actually has a really big impact on the experience. I think that's becoming a bit clearer with people caring more about neurodivergence and sound sensitivity.” She tells listeners how they can get in touch, and adds her advice on how brands can make the strongest and most consistent sonic impression on their customer base. “The more time you spend with stimuli,” she notes, “whatever it is, a song, a picture, the longer you look at it, hear it, the more you like it. So when you're doing ratings of emotion or, I don't know, familiarity, likability, that's going to affect it. But, you know, we know this, and somehow we don't use it sometimes.”Episode SummaryCaitlin discusses the impact of sonic branding on client relationships.The impact of sound on brand perception, ratings, and customer loyalty.How Caitlin's research is redefining audio branding and marketing.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“Our brain really prioritizes vocal signals. They're super important to the brain because human communication is a really big priority for us as a species. It's a deep signal in our brain, right? And so, we were seeing a stronger reaction to the screams than to the music, and that sort of makes sense. There were more intricacies to that, but I can't really remember the exact brain areas and all that. But it was cool to see that. Yeah, it is sort of mimicking, but our brain really separates them. You know, it may still get sort of a response, a same kind of fearful response, but it's not going to be as powerful as the voice, um, which makes sense because music is not real, right? There's a difference between a real stimulus and this sort of artistic one. Yeah, so it was interesting.” – Caitlyn TrevorThis episode's guest is an award-winning researcher and musician with over a decade of experience studying how people perceive and respond to sound. She holds a PhD in Music Theory from Ohio State University and has published her work in top journals. She was awarded a Marie Skłodowska-Curie Fellowship to study music and neuroscience, and she's professionally certified in user research. As a musician, she has a Master's in Cello Performance, has composed an award-winning short film score, and has designed sound for theater and film. At SonicUXR, she leads with both credibility and creative empathy, equipping sound teams with the tools to create more intentional, impactful audio.Her name is Caitlyn Trevor, and her work is reshaping how sound is understood, valued, and designed across industries. If you've ever wondered how sound really works on us, this conversation will change the way you listen.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – Lighting a Musical FireOur conversation starts with Caitlyn's early impressions of sound, particularly the moment that sparked her love of orchestral music. “I came across on the floor like a little cassette tape and a cassette player, and I popped it in and just hit play while we were chatting, and it was the Lord of the Rings soundtrack,” she recalls. “I was a little too young when it came out, the first one, and I was just captivated by it. I mean, I was like, ‘Wow, what is this?'” We discuss the chance encounter during her musical studies that turned her focus towards music cognition and the neuroscience behind sound. “There was a lecture I went to totally by chance,” she tells us. “It was a new music theory professor, and the lecture was about music cognition, and I had never heard of it before. And I was like, ‘This is just the coolest field I've ever heard of.' And I totally was on board after that.”(15:00) – Pianto Sighs and Psycho ViolinsOur discussion turns to her research on the connection between music and the brain's primal response to voices. “In sad music,” Caitlyn explains, “there's something called the pianto topic, which is essentially just a half-step falling motion, like, which is supposed to mimic a sigh. But, you know, that's quite abstract… Whereas the psycho violin, you know, sounds very much like a scream.” She tells us about the birth of her daughter and how her career shifted from academia to the private sector. “I think a lot of academics are scared that's going to happen, that it's going to feel like, I don't know, maybe they wasted all that time,” she says. “I was prepared that I may not be able to continue doing music cognition, and I'm very happy that that hasn't been the case. That was surprising.”(21:40) – Putting Audio Theory to PracticeCaitlyn tells us more about her work on UX research, and how it quickly and unexpectedly led to her focus on phone trees and hold-time experiences. “They hadn't thought about the phone tree for that,” she recalls. “They just mentioned it, like, ‘Oh, and we're also doing the phone tree and the on-hold music.' And I was like, ‘Wait, that would be great for me to work on… somebody needs to do UX on that [because[ it's the worst.'" She talks about the advantage of being able to put her findings to use, something that hadn't been so easy at the university. “What I like about my new position,” Caitlyn explains, “as opposed to working in academia, is synthesizing it in a way that's accessible… I never really did that in academia. It was always just about supporting your hypothesis, explaining the results. But now I get to say this research shows me that we should compose it this way.”Episode SummaryCaitlin shares her journey from Lord of the Rings to the science of sound.The evolutionary origins of music and its impact on the brain.Caitlin's work in UX research and creating a better phone-hold experience.Tune in for next week's episode as we discuss the results of Caitlyn's studies into on-hold UX design and phone trees, why unpleasant sounds are sometimes the better choice in automobile UX, and what she's learned about the long-term return on investment when it comes to sonic branding.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“I grew up near the west coast here in Denmark, so yeah, the sea has always been there. And Aarhus is also a harbor city, so definitely there's something relaxing about going down to the water and hearing the whistling. We implemented that in Necesse, actually. We have a water fountain that's spatial, so that when you get near to it, you hear it rustling. You can sit by it and actually get the feeling that you're talking about, of just, you know, [dreaming] away.” – Rune EskildsenThis episode is the second half of my conversation with composer Rune R. B. Eskildsen as we discuss the balance between AI convenience and human intuition, where the data we feed AI ends up and how it might be used, and his work on the upcoming, highly anticipated game Out of Words.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – Navigating AI and Copyright ChallengesAs the second half of our discussion starts, Rune shares his thoughts on the growth of AI and how even a simple jingle can benefit from a human touch. “It's a story that you are trying to convey through the brand or whatever you're making that sound for,” he explains. “Yes, you could recreate the same thing with an AI, but it wouldn't be able to encapsulate the thoughts that we've spoken about.” We talk about the environmental impact of AI and the data centers that power it, and how different countries are looking to offset, and even take advantage of, that impact. “Data centers are going up,” he notes, “I just learned recently that in Amsterdam or somewhere in the Netherlands, they use data centers to heat up the city. So they build them on the ground and then they heat parts of the city.”(15:45) – The Role of Human Emotion in SoundOur conversation turns to some of the privacy concerns that have sprung up around AI, and how they affect his use of it for professional clients. “Even though it might not go anywhere, we don't know if it's going anywhere,” he says about prompts. “It takes a snapshot and puts it somewhere and hides it. And there might be some secret stuff, so yeah, that's also a concern.” He discusses some cases where, on the other hand, AI has helped clients better express their needs. “I think talking about AI as a tool,” he tells us, “maybe people would do that, say, ‘This is kind of the vibe that I want to do. And I've made it with AI or made it myself or whatever, but now I want you to do it properly.'"(22:00) – Rune's Advice for Product DesignersAs our conversation wraps up, Rune elaborates on the different, often subtle impact that AI and human compositions can have on listeners. “I guess that's sort of the same,” he explains, “[as] plastic plants and real plants. And that's definitely, you know, it lights up and there are some colors which you really can't emulate that well, even though some of the plastic ones are good.” He tells listeners how they can get in touch and talks about some of his upcoming projects, including the indie adventure platformer Out of Words. “We have some updates coming and we'll be on sale on Steam when we go into winter,” he adds. “So that is nice. And yeah, we have some bigger updates coming.”Episode SummaryRune shares insights on the current copyright landscape in Denmark.Discussion on the ethics and sustainability of AI in the audio industry.Rune gives tips on how to enhance sound quality in product design.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“When I started on the project of Necesse, we had maybe thirty sound effects. I've made around 400, 350 sound effects, so it's become much more immersive. You can hear animals when you wander around in the different environments. And just the feedback you get by playing the game, it's quite nice compared to before, which were much more… maybe empty is the right word.” – Rune EskildsenThis week's guest is a media composer, sound designer, and drummer based in Denmark. He writes music and builds sonic identities across formats, from commercials and podcast jingles to film scores, game music, and in-game sound design. He holds a Master of Science in Strategic Communication, which he applies to creative direction, collaboration, and clear, audience-first storytelling.More recently, he's become the Composer and Sound Designer of the indie game Necesse, selling more than 2,000,000 copies. His name is Rune R. B. Eskildsen, and he bridges classical training and cutting-edge technology to tell stories through sound. This episode will give you a fresh, behind-the-scenes perspective on how sound can shape emotion, imagination, and even player behavior.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – Growing Up in a Musical HomeOur conversation starts with the movies and music that inspire Rune's career in sound. “I clearly remember watching Star Wars,” he recalls, “and all of the soundscapes that are in, you know, just that huge universe, [with] TIE-fighters flying by and Darth Vader, that scary sound.” He shares his memories of growing up in a home that doubled as a music studio, and of studying classical music from a young age. “When I went to this special school in Denmark that is only for classical music,” he says, “and being there, being part of that, I played the French horn. At this time, I started to have ear training and music theory and all of that, which kind of led me on a path to try to make my own.”(15:00) – From Classical Music to Video GamesThe discussion turns to his work in the video game industry and how he got his start in composing video-game soundtracks. “I showed up at this incubator with game companies,” he tells us, “and I was, like, ‘This is me, I do music, I want to do music for games.' And then some of the guys there, they said, ‘Hey, we want to work with you.'" Rune gives us a behind-the-scenes look at game development and recalls his sound work on MineRalph, a game where the soundtrack had to keep pace with the action. “So, because you gain speed if you're, like, going down a hill or something like that, or down a hole,” he explains, “if you have high speed, the music will change into different adaptive layers.”(21:40) – Creating Immersive Gaming SoundscapesAs the first half of our talk comes to a close, Rune tells us more about his work with video games and shares another memorable project that took some outside-the-box thinking. “That was like a dystopian world sci-fi thing,” he recalls, “and that was actually mainly symphonic music. But again, it was sci-fi, so I was able to design a lot of, you know, sounds that people did not hear before.” He shares his thoughts on where indie games are heading next and how organic creativity is becoming an increasingly valuable asset in the industry. “I think in terms of trends,” he explains, “people are trying to make immersive worlds that are standing out more than just being, you know, if you use Unity... making it more creative, making your own world, making it hand-drawn instead.”Episode SummaryRune shares his early memories of sound, particularly from sci-fi films.Rune explains his journey from classical music to video game soundtracks.Discussion on current trends in game audio and the role of AI.Tune in for next week's episode as we talk more about the influence of AI in video games and cinema, Rune's advice to musicians for juggling the rapid-fire demands of modern freelancing, and how countries around the world are managing the environmental impact of the AI boom.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“I think that sound drives the emotion of a scene, right? As much as dialogue, right? Sound and music, score in particular… I just think it helps to create emotion in a scene or augments the performances. Because you gotta have great performances, but great performance coupled with, you know, great sound design or a great score, it just makes you feel, it does something, it makes you tingle. It does something to you that just envelops you in that moment, right?” – Kenneth JohnsonThis episode is the second half of my conversation with sonic storyteller and founder of Artistry in Sound, Kenneth Johnson, as we talk about his experiences as one of the earliest Black sound designers in Hollywood, the changes that AI and streaming media have brought to sound design, and how horror movies in particular combine a variety of sound approaches to make a powerful impact.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – The Role of Sound in FilmOur discussion continues as Kenneth walks us through the process of sound design, from shooting script to the recording booth.“As I'm reading the script,” he tells us, “I'm sort of envisioning the project and thinking about, okay, well, what do I think it should sound like? And what can I do to embellish those scenes? And so once I've kind of digested that, then we do what's called the spotting session with the creatives.” He tells us more about creating a cinematic soundscape and reveals just how little of what the audience hears comes from the action onscreen. “Everything, usually, other than the dialogue, we recreate,” he says. “Whether that's a car race, a spaceship, or it's by a river, everything that you hear, all the ambience, all the sound effects are redone. We've recreated that whole soundscape.”(15:45) – Production Recording vs. Post-ProductionKenneth tells us about his up-and-coming experiences in Hollywood and the importance of diversity in the sound industry. “What I do is I try to give people opportunities,” he explains. “My team, you know, are from their early twenties to forty, and the majority are African American, and the majority of them, well, all of them, basically, I trained and mentored. And they're very talented.” We discuss the growing role of AI and streaming content in sound editing, and how much software apps have changed the process since his audio career began in the ‘90s. “Once we put [the audio track] into iZotope RX,” he tells us, “we could see it, and so I had to figure out what's making this resonance. I had to take some things out, and it turns out it was a metal music stand that was vibrating and causing that frequency.”(25:30) – The Future of Sound DesignOur conversation comes to a close as we talk about the different roles and responsibilities involved in cinematic sound, from soundtracks to dialogue to each layer of Foley sound. “We want it to be able to breathe because if you just throw everything on the wall,” he says, “then it's not going to be as nice as if you selectively pick what's going up there. That's important to figure out, who's going to handle what, because a lot of times sound design and score can overlap.” Kenneth tells listeners how they can get in touch, and he offers his advice for newcomers in the sound industry, including the value of hands-on experience. “I can take you to a class and talk for a few hours about techniques… Are you going to retain that? Probably not,” he says. “If you're able to get in there like I did and have access to being able to work and try out different things and get advice, you're going to move faster.”Episode SummaryWe discuss how sound drives emotion and shapes a movie's narrative.Kenneth outlines his creative process from script reading to ambient sound design.Insights and advice from Kenneth for the next generation of sound designers.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

This episode's guest is an award–winning supervising sound designer whose groundbreaking work has shaped the sound of some of television and film's most iconic projects, including Netflix's hit series Forever and Kevin Hart's animated comedy Lil Kev. Born and raised in South Central Los Angeles, he rose through the ranks of Hollywood post-production, breaking barriers as one of the few Black sound designers in the industry and earning multiple MPSE Golden Reel Awards and Emmy nominations. Today, he's not only redefining sonic storytelling but also championing greater diversity behind the scenes, ensuring the voices shaping what we hear are as dynamic as the stories themselves.His name is Kenneth Johnson, and in this episode, we'll discover how he transforms silence into emotion and builds powerful storytelling through every note, tone, and texture.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – Kenneth's Early InfluencesWe start things off with a look at Kenneth's journey from a childhood in the South Central projects to an award-winning Hollywood career. “Something just came over me, and I said, you know what? This is it, I'm kind of done,” he recalls a pivotal moment early in life. “I had to make a decision as to what I wanted to do with the rest of my life, and, you know, I've always liked music.” He tells us about his early career in post-production sound and a chance encounter with producer J.R. DeLang. “He said, ‘That's great, but you can't come in and just sit in that chair. You've got to work your way up to that.'” Kenneth tells us of their first meeting. “He said, ‘we've got two positions that usually work their way up to being [soundtrack] mixers, and that's a dialogue editor and a sound effects editor.'”(12:45) – The Journey to Sound DesignKenneth tells us more about his work as a sound designer and the art of creating impossible sounds, such as the wild inventions in the Honey, I Shrunk the Kids series. “They were always creating these contraptions and things that don't exist,” he says, “so you had to figure it out in your mind. You'd have to say, ‘Well, what do I think it sounds like?' Or what should it sound like? And then you start putting pieces together.” He recalls his sound editing work from a memorable scene in the award-winning movie Road to Perdition and the thought process behind it. “We started out with just hearing the sounds of winter,” Kenneth explains. “And then he tries to start the car, and the car is not really functioning and he's having an issue starting it. And so that whole sequence of him trying to start the car and then finally getting it started was, it was just really beautiful.”(25:30) – The Power of SilenceAs the first half of our conversation wraps up, Kenneth emphasizes the importance of testing sound work in its native format as well as the studio. “I think a lot of times people don't do that,” he says. “They don't play it back in the medium that it's meant to be played on. They just play it in the room and it sounds fantastic, right? But then when you squash it all down to a stereo file, it will sound different.” We talk about what goes into setting up an ideal sound studio and about the importance of “tuning” a room. “Say there's a dip in the low end,” he explains, “and the room hasn't been compensated. We're going to push the low end, which means that possibly when it gets to another playback format, the bass is going to be really loud. So we try to mix in a neutral environment where everything is flat.”Episode SummaryKenneth discusses his childhood and transition to film and television sound design.We discuss the challenge of creating sound effects for things that don't exist.Kenneth emphasizes the importance of maintaining an ideal studio sound space.Tune in for next week's episode as we discuss how Kenneth puts sound to work in shaping a narrative, how his role as a sound designer has changed since digital sound editing became the norm, and his advice for people who are just starting out in post-production and sound editing.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“The reason why brands and companies should be thinking about audio is because all of their consumers are, whether they know it or not. I mean, to your point about people knowing when something doesn't feel right but not necessarily knowing why, a lot of times it's audio. Especially now too, with so much AI slop and the level of inauthenticity that is being broadcasted, a really great song jingle, like a really well-crafted sound design for movements in things like action, sports, or what have you, that can bring in the viewer or the listener into a world that I just cannot.” – David GielanThis episode is the second half of my conversation with founder and CEO of Dominant Creative, and founder and CTO of DominantLabs.AI, David Gielan, as we discuss the shifting balance between AI content and natural creativity, where he sees the advertising industry heading as human artists become more of a luxury, and the link between branding, better sales, and the power of sound.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – The Importance of Audio in MarketingThe second half of our conversation starts as David relays a lesson Emma Thompson shared in one of her books about the impact that just writing our thoughts down can have on the brain. “She says there's a relation between the way that our brain works and our hand,” he recalls. “You fundamentally learn what it is you're putting down on paper by having that connection, which I think is really interesting. And we totally miss it if we put it into an AI chatbot.” We focus on the steady growth of AI in the advertising industry, and how it's making organic content both less common and more valuable. “In the same way that I buy vinyl and listen to vinyl,” David says, “that's how voiceover, and, in my humble opinion, sound design, music creation, all these things will be. There will be a premium for it, and there'll be a much smaller group doing it because you will not be able to make a living at it.”(08:15) – AI's Impact on CreativityDavid tells us more about his creative process, and how he took a deliberately low-tech approach to mixing his last album: “I didn't want samples from somebody I've never met, somebody I didn't know who played it in some studio in Prague to have their stuff on my record,” he explains. “And so I think there are more people out there who feel the same way that I do.” AI can have its advantages, though, and he describes how he puts it to use when brainstorming. “When I want to sketch out storyboards,” he says, “it's much easier for me to clarify that idea and then have it animated… Not because I'm trying to put out a final product, but because I'm trying to understand better what I want.”(22:35) – Crafting an Authentic Brand SoundAs our conversation comes to a close, David shares some of the projects that have marked the highlights of his career, and the role sound played in shaping their success. “One of the proudest things I have in my career is a piece of audio that's absolutely defined the legacy of that brand. And it is very easy to forget what drives a consumer to make a purchasing decision to align themselves with an identity because that's essentially what, you know, your dollars go to.” We discuss the link between visual, audio, and ad revenue, and how he puts all three to use to build a successful brand. “The thing I spend most of my time doing is connecting the dots between a good brand and better sales,” he tells us. “Ultimately, that's what it will or will not do. And audio is a massive part of that.”Episode SummaryDavid discusses why brands should focus on authentic audio experiences.The conversation shifts to the effects of AI on sound design and creativity.David shares his philosophy on creating sound with a personal touch.Connect with the GuestDominant Creative's website: https://dominantcreative.com/David's website: https://gielan.com/Follow David Gielan on Facebook: https://www.facebook.com/dgielan/Follow David Gielan on Instagram: https://www.instagram.com/davidgielan/Follow David Gielan on LinkedIn: https://www.linkedin.com/in/davidgielan/Get your complimentary mini e-book and learn how to create your personalized and branded audio branding strategy with my Top Five Tips for Implementing an Intentional Audio Strategy.Do you need a voice talent for your next project? Visit my voice-over website to find out more about how my voice can help you with your audio brand. You can also subscribe to the Audio Branding Podcast on YouTube to watch the show's latest episodes.Please leave the Audio Branding Podcast a written review so others can find the show on their favorite podcast player!Want to be a guest on Audio Branding? Send Jodi a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/jodikrangle.This interview episode was very skillfully made to sound beautiful by the talented Humberto Franco.** Transcript available upon requestThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“To your point, like it can make or break campaigns, can make or break TV and film. I mean, you know, there's mumblegate that's happening, like with all the streamers where I can't understand half the things that are being spoken... And in the interview, he was like, ‘Well, it's just not important to me.' I'm like, what?” – David GielanThis week's guest is a six-time founder and creative strategist who knows the power of sound in shaping stories that stick. As founder of Dominant Creative, a global agency and production company, he helps brands harness audio to spark connection and inspire change. His name is David Gielan, and in this episode, he shares how sound influences branding, fuels emotion, and helps organizations stand out in a noisy world. If you care about where audio is headed, you'll want to hear this one.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – David's Journey from Music to MarketingAs our conversation starts, David recalls his early memories of sound and how he's passing on the lessons he learned to his own children. “Being even two or three years old,” he says, “I have these memories of dancing to records in my home and, you know, I just try to impart that on my kids too when they were very young.” He tells us more about his experience in marketing and ad production, and how having a background in music can sometimes be a mixed blessing. “I am not a person who can go to live music events as just an appreciator of music,” David explains. “It makes it absolutely impossible for me…. I'm just going to be sitting there in my head trying to pick it apart, not in a negative way, but just in a way of trying to understand how it was all put together.”(08:15) – Mumblegate and Audio ClarityThe discussion continues as David tells us more about the role sound plays in his approach to branding. “ I also have always been the kind of director and creative who is considering sound at each stage of the process,” he tells us. “And so I'm also doing the edit in my head and I'm doing the sound design in my head while we're filming, while we're working on it, and so it just gives me a greater level of control, but also creative inspiration as I'm working.” Our conversation turns to “mumblegate,” the sound editing trend that's making streaming audio harder to hear than ever, and how it can work against a marketing campaign. “I think for a lot of people,” he adds, “sound is usually an afterthought, especially because advertising a lot of time is a very visual medium… The creatives that I love working with most are the ones who come from post before they started getting into the director's chair, because they understand how something incredibly simple can make such a massive impact.”(22:35) – The Role of Sound DesignAs the first half of our conversation closes, the topic turns to how David puts sound to use in his own marketing work, such as an ad campaign he created for Yonex. “It was a very dark and emotive and impactful round of spots that were mainly driven by sound design,” he recalls. “It was just the visuals of a racket spinning. But it really came to life when, you know, when those moments were accented by key sound effects.” Our discussion returns to his insights on mumblegate, and how often it comes down to a struggle between sound editors and producers. “I've worked with a number of rerecording mixers over the years that bury dialogue because they're forced to do so, not because they want to. They're like, ‘No, I want to bring clarity to this project and so people can follow the story and understand what's going on.' And then they're, you know, shouted down by the folks at the top.”Episode SummaryDavid talks about his career journey and personal experiences with sound.Why audio clarity seems to be less of a focus in today's media.David shares the impact of sound design in his advertising campaigns.Tune in for next week's episode as we talk about the human creativity premium that the AI rush is helping to create, how David's balancing automation and his personal approach to building a campaign, and why he feels that sound is an untapped resource when it comes to branding.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“Live is always going to be great. Human connection is the only thing that will differentiate AI from people and from artists. And that is, I think, going to be the key lever that artists have left. So in the same way as you might go and buy a handmade coffee cup for $20 from an artisan stall when you can buy one for a dollar in Walmart, music will still hold great value.” – David Courtier-DuttonThis episode is the second half of my conversation with the founder and CEO of SoundOut, David Courtier-Dutton, as we discuss the catch-22 financial companies can face when it comes to making a sonic impression, how some companies are reaching old and new customers alike by reviving the radio jingles of years past, and the role of audio branding in an increasingly AI-driven world.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – Surprising Trends in Sonic BrandingThe second half of our conversation starts as David shares more of SoundOut's discoveries about the effectiveness of branding, including why Visa and Mastercard's sonic logos haven't made the impact they'd hoped. “Listening to their sonic logo in isolation with no brand association,” David explains, “20% and 31% respectively said, yeah, we know the brand. But not one person out of those 400 across the two brands could actually write the brand name when asked what the brand was.” We talk about the old radio jingles and how some companies are finding success in reviving them for a new generation. “Both Maybelline and Pillsbury,” he tells us, “are sort of historic logos that were retired for a long time, and you just cannot underestimate the power of bringing back an old, beloved sonic logo… I wouldn't say it's an easy win, but it is, because those neural pathways are absolutely locked in.”(8:45) – The Role of AI in Music and MarketingDavid and I talk about the elephant in the room, AI and its impact on marketing, and the shift he's seen over the past year. “Up until about six months ago,” he observes, “we were seeing very little of it. There are some obvious concerns around legalities … brands won't want to use music created by AI in case it is actually breaching copyright. [But[ that will get sorted in the next six months or so, I think.”He shares his thoughts on how search processes are being increasingly handled by AI, and how audio can help brands stand out from the crowd. “The brand will go nowhere near the consumer,” he tells us. “So anything that you can do to make your brand more distinctive when you are advertising online and through music, anything to make a brand more prominent, can only help.”(20:30) – The Power of Authenticity in BrandingAs our discussion comes to a close, David elaborates on his observation that AI is increasingly talking to itself rather than users. “We're basically talking agents talking to agents,” he explains, “so AI agents talking to AI agents… I would imagine within 12 months it'll become quite a big thing. And within three years, it'll be everywhere. Everywhere.” We talk about the role human creativity might still play in a marketplace driven by AI, and one advantage musicians still have over machine-generated content. “It can feign emotion,” he says, “but you'll never move an AI with a song because it doesn't do emotion, and it literally, it never will… Emotion and empathy are all that we have as humans to distinguish ourselves from machines. And so music will… music will survive forever.”Episode SummaryThe challenges and surprising innovations in building a distinctive audio brand.How AI audio content has already begun to reshape the digital landscape.David shares his insights on what the growth of AI means for human artists.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“When you hand it to the composer in sonic branding, at that point, it becomes an art, because the job of the composer, of course, is to translate those desired emotions into music. And it's not [the] music that the composer feels, it is what it makes the audience feel when they hear it, and that is almost pure art. We have done some science around it, and we know what might help in terms of instrumentation and timbre and pitch and all that sort of stuff, but, at the bottom line, the sonic logo is only going to be as good as the composer. They are the most important person in a sonic branding project, bar none.” – David Courtier-DuttonThis episode's guest is the founder and CEO of SoundOut, and he's on a mission to prove that sound isn't just art – it's strategy. From building the world's largest music testing platform to decoding how sonic logos tap straight into our memory and emotions, he's turned the science of sound into a tool that brands can't ignore, and he's worked with such brands as Amazon, TikTok, Netflix, Sky, and Target to help optimize their sonic branding and marketing.His name is David Courtier-Dutton, and we'll be talking about what makes audio unforgettable, how data reveals our hidden reactions to music, and where the future of audio branding might be headed.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – David's Earliest Memories of SoundOur discussion starts off with a pivotal moment in David's childhood, and in the years that followed, that taught him the power of sound. “It seared that moment in my brain,” he says, recalling George Harrison's song “Give Me Love (Give Me Peace on Earth), “of all the very few memories you have when you're six, seven years old. It just stuck with me. And I lost the song for probably about thirty years or so. And then when I heard it again, I was straight back in that little car, absolutely transfixed by the radio at that point.” We talk about his journey from corporate law to sonic branding, and how it coincided with the dramatic changes that MySpace and social media brought to the music industry. “The industry appeared to be facing existential moments,” David recalls. “So I thought, ‘well, wouldn't it be great, if the industry is going to go away and fans can connect with the bands, why don't we create a business that enables the fans to invest in the bands themselves and actually finance them?”(15:00) – Understanding the Role of Sonic BrandingDavid shares his observations on audio branding and the mistakes that can derail an agency's search for the right sonic logo. “They get really attached to the sounds,” he explains, “and they start reading things into the options and the logos that perhaps don't exist. They forget that this sonic logo will just be pinged out across the airwaves and listened to fleetingly by consumers, and you can really overthink it.” He tells us about SoundOut's pioneering brand study, its methodology, and what it's revealed so far about successful sonic branding. “From that historic data,” he says, “the key data point was that if you have your [brand] name in your sonic logo, then people were twice as likely to attribute it to the brand as if it wasn't in. So that's powerful. That's a good argument for putting the name in.”(23:00) – Insights from the SoundOut IndexAs the first half of our conversation wraps up, David offers more insights from the SoudOut study and what they tell us about successful sonic branding. “If you've got three seconds or two seconds to create a logo,” he notes, “you're not going to create something that has a hook as strong as Katy Perry or whatever it may be. It's always going to be a short snippet of a melody.” We discuss the surprising gap the index revealed between what consumers think they know and what they actually know when it comes to brand recognition, and the advantage sound has over other, more traditional marketing. “People can't block their ears,” David tells us. “They can look away, they can be doing something else at the same time, but you can't close off your ears [or] your ability to listen and for those connections to be made. So it's a very subversive way of marketing, but highly effective.”Episode SummaryDavid shares his journey from a London law firm to music and marketing.How traditional branding can lead agencies astray when it comes to sonic logos.David discusses SoundOut's five-year study of audio branding and recognition.Tune in for next week's episode as we talk about the unique audio branding challenge companies like Visa and Mastercard face, what role human creatives might play in a market that's increasingly giving way to AI, and how audio branding can help companies rise above the algorithmic noise.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“I give them a lot of credit because they use that so frequently, and that's why they have so much success. I mean, it is an iconic melody in and of itself, but it's that repetition and that usage, you know, whereas I feel like a lot of sound logo projects that come in, we'll get to the finish line and they'll be excited to use it, and then a month or two later, they'll be like, ‘We're not seeing quite the results that we'd hoped.' It's like, A, you're not going to see it after a month, and B, you've got to use it consistently, you know, and potentially in multiple places. State Farm does it right.” – Connor MooreThis episode is the second half of my conversation with founder and creative director of CMoore Sound, Connor Moore, as we talk about where AI voices might be taking sound design, how he became a juror at the International Sound Awards, and how sonic logos are making a comeback.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – Current Trends in Sound DesignThe second half of our discussion starts as Connor talks about neural voices, the latest breakthrough in AI voice clones, and how popular they're becoming with clients. “It's a very interesting space,” he says, “having a customized brain and voice that can constantly adapt, you know, and so we're seeing a lot more of that come through.” He talks about his work on Google Glass and how he might approach its UX design differently in today's world, and how he helped reshape the famous State Farm sonic logo. “'Here's a simple tweak at a foundational level,'” he recalls saying, “'Take away the square wave and use a sine wave at a base level.' And they were like, ‘Oh.' And we're already 65% there.”(10:47) – The Importance of SimplicityWe discuss his work with the International Sound Awards and the insights he's gained from seeing nominees from all over the world. “Most of the work I've reviewed in the last four years has been more kind of traditional sonic branding,” he tells us. “It's just great to be a part of that community and to hear all the cool work coming, because it's at a global scale.” He talks about the resurgence of sound logos in today's market, and the lesson to be learned from State Farm's branding success. “The iconic nature of that example is the melody,” he says, “the melody that's been around for so long. But I think that what I would say is just, you know, use it lightly. Be careful with overusing it.”(24:47) – The Future of Sonic BrandingOur conversation wraps up with what he's working on now, and the trends he's seeing in branding and audio UX design. “Industries that you might not expect,” Connor explains, “old school industries that are becoming more tech focused, for example... which I think is interesting, because I think sound as a technology [is] starting to touch industries of old that are modernizing.” He tells listeners how they can get in touch, and shares his perspective as someone on the forefront of sonic branding. “I'm working on very emerging technologies,” he says. “I'm working on older industry segments that are stepping into new technology, I'm working in automotive... it's a good balance that keeps me engaged.”Episode SummaryOur discussion on the rise of wearable technology and voice-driven experiences.Exploring how simplicity impacts sound design and brand perception.Connor's predictions on the evolution of audio branding and its applications.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“Too much sound complicates things, it confuses things, and it causes annoyance and fatigue, too much brain power needed. Too much cognitive load, and it's a known fact. So oftentimes companies will come to me and say, ‘Hey, we have, you know, sixty sounds we want to create.' And I go, ‘Okay, cool. Let's take a look at the list. Let me understand your product a little better and let's try to find ways to strip it back.' Because, you know, that can be very overwhelming for users.” – Connor MooreThis episode's guest is a leading expert in audio UX and audio branding. As the founder of CMoore Sound, he's shaped how major brands like Google, Uber, Peloton, and Airbnb use sound to enhance their products and connect with audiences. Over the past fifteen years, he's helped define how sound influences everything from brand identity to user experience, and he's been featured in The New Yorker, NPR, and Google's Design series. He's also a fellow judge for the International Sound Awards, which is how we met. His name is Connor Moore and his work shows how sound isn't just decoration, it's a powerful tool that shapes how we feel, navigate, and interact with the world.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – Connor's Audio Eureka MomentOur conversation starts with Connor's early memories of sound, and how quickly he came to realize in college that audio branding wasn't really a thing in marketing. “It really begged the question for me of why aren't brands thinking about sound and music like they are for their visual branding,” he explains. “So that, to me, was a bit of a eureka moment and really kind of set me on my path.” He talks about how both old-time jingles and current audio brands like Netflix get it right when it comes to repetition, and his process for getting clients what they need to establish their audio brand. “With my business,” Connor tells us, “I'm involved at every stage… that's a big value add. Having a veteran in the industry in the room at all times and really guiding the work, that is really the biggest differentiator.”(12:23) – The Evolution of Sonic BrandingConnor tells us about some of his current projects, including a major car company that needs a creative approach to sonic branding. “They're a product first company,” he says. “It's an automotive company. Without the product, you don't have the brand. So that is the biggest touch point for their customers. And you can do the audio branding process through UX. It's really the same process.” He shares the insights he gained from working with companies like Samsung and Lucid Motors, and tells us about the early days of audio-first UX. “Back then they were just very simple kind of ringtones and alarms,” he says. “And what I did is I went in and really crafted really long form compositions that gradually pick up over time, you know, with volume, percussion, harmonics, [and] complexity.”(26:15) – Creating a More Thoughtful SoundscapeAs we come to the end of the first half of our discussion, Conner tells us how he balances the functionality of UX with the distinctiveness of audio branding. “There should be a level of cohesion across the experience,” he explains. “But there should also be levels of distinction. So a welcome sound for an in-car experience could be very soft and inviting, whereas, like, for a collision sound, it can't be soft. You know, it has to be kind of in your face.” We talk about the value of silence, and how knowing when not to make a sonic impression can be as important as making one. “There's a lot of power in simplicity and silence,” he says. “That is the biggest takeaway of my time in this space.”Episode SummaryConnor discusses his first experiences with sound and sonic branding.We explore how sonic branding has become more intentional over the years.Our discussion turns to the need for thoughtful, pleasing soundscapes.Tune in for next week's episode as we talk about the latest developments in AI-driven neural voices, Connor's pioneering work at Google Glass and on State Farm's famous sonic logo, and how companies that don't necessarily need a musical jingle can still take advantage of an audio brand.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“I think, you know, what I mentioned before would really apply, and that's sit down and really come up with a plan over the next twelve months. What do I want to do? Do I want to release a single every month or maybe it's a couple of singles leading up to an EP and then actually execute that. And, you know, at the same time, be consistent. You don't want to be an artist that puts out a few tracks and then, you know, goes away for about four years and tries to come back and do it again, because you're going to have to really start over. I mean, there's just too much out there, you know, to consume that, you know, you're going to lose a lot of your fan base if you don't engage with them. You have to consistently engage with the fan base, consistently release music and devise a plan, like I said, for each of the platforms so you can gauge and analyze exactly what's working and what's not. So the next time you put something out, you know what to do.” – Jesse FloresThis episode is the second half of my conversation with Vice President of Artist and Label Partnerships at Intercept Music Jesse Flores, as we talk about how Intercept Records is balancing AI advances and human creativity, his thoughts on what music genres might take off next, and why rushing to upload your next single might not be the best long-term strategy for building a fan base.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – AI in Music MarketingOur conversation picks up as Jesse talks about how Intercept is putting AI to use for its clients without undermining its artists. “We definitely support AI when it comes to a marketing tool,” he explains, “[but] content creation, not so much, because we really support human-made content that has some soul put behind it, an actual human behind it.” He also offers his advice to musicians on social media. “You have to consistently engage with their fan base, consistently release music and devise a plan,” he says, “for each of the platforms so you can gauge and analyze exactly what's working.”(9:30) – Strategies for Emerging ArtistsJesse tells us where he sees the future of music heading, and whether AI music could someday become a genre of its own. “Talent is a priority,” he says. “You know, you've got to have talent if you're an artist nowadays. I think that's always been the case since day one. Making music that is timeless, making music that is undeniable… that's what's going to keep you in this for the long run.” As our conversation comes to a close, he shares his thoughts on the power of sound, and what artists can do to help set themselves apart from the background noise. “There are different points and moments in your life when you hear a song,” he tells us, “[and] you know what you were doing when you first heard it, or, you know, it brings back memories of this person that you were dating at the time, or where you were or who your friends were. Like, it's just always going to be there for me.”Episode SummaryExploring the benefits and challenges of AI in marketing versus music creation.Jesse offers his advice on building a music career and engaging with fans.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“What can we do to make that number a thousand? That's the kind of stuff we really focus on. We have tools and analytics within our dashboard to kind of help guide you with that and provide insight onto what strategies are needed to get to that place. But also, I think what makes a lot of sense is to have the right team around you for independent artists. You've got to have a really good manager, obviously a great distributor, a good entertainment lawyer, a good publicist, and a good online marketing and social media strategist. If you have those five people in your camp, you're off to good start.” – Jesse FloresThis week's guest was recently named VP, Artist and Label Partnerships at Intercept Music. He's a seasoned music industry executive with over two decades of experience in business development, artist partnerships and label relations, and, as Senior Director of Label and Business Development at Virgin Music Group, he played a pivotal role in securing and managing relationships with high-profile artists and independent labels, working with artists such as Stephen Marley, Slum Village, Carla Morrison, Dax and more. With a background in both tech and sound, he's built tools that treat music not just as art but as a powerful business asset.His name is Jesse Flores, and in this episode, we'll be talking about what it really means for artists to own their sound, why marketing is part of the creative process, and how the right tools can help great music get the recognition it deserves.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – Jesse's Journey into the Music BusinessOur conversation starts off with Jesse's early memories of sound, particularly an unforgettable concert when he was a child. “It was my first concert ever,” he recalls. “I was seven years old, and it was the Jacksons' Victory Tour. Obviously, at the time, Michael Jackson was probably the biggest artist in the planet. And I was young, but I was a fan.” He shares his professional journey, from music student to music executive in Los Angeles, and how narrowly he avoided an early career pitfall. “I really had a good time to, you know, sit down and think about it and weigh the pros and cons,” he explains, recalling a job transfer that would've sent him across the country. “And, at the end of the day, I decided to stay in L.A., which was a blessing and the right decision because if I'd moved to Miami, I probably would have lost my job in the next year or two because they closed that office down.”(9:45) – Working with Independent ArtistsJesse tells us more about his work at Universal and what goes into building an up-and-coming musician's brand. “We had a team just nationwide of people where, you know, they bring them into our market and we were the experts in our region,” he says. “So we knew exactly where to take them, what stations made the most sense, what retailers were really supporting them, where we were selling the records.” He talks about his transition from Universal to Intercept records and explains how he's still leveraging his connections to help indie artists. “Any artist that was coming off their major label deal but still wanted to release music,” he tells us, “we gave them that opportunity to do that, and not only just put out their music and using our pipes, but also have major label services.”(13:00) – Rising Above the Digital NoiseJesse and I take a closer look at social media, and the double-edged sword that music platforms can represent for musicians who are just starting out. “Anybody can release music,” he says, “so there's just so much clutter out there, you kind of have to sift through it. And in order to rise above the noise, I think the key thing is to have a good distribution partner.” We discuss which platforms are the best choices for artists, and his strategies for helping bands find success. “Not everybody is gonna perform as well as some other platform,” he says. “One might have great success on YouTube, but not so much on Spotify and Apple Music. So what we want to do is sit down with the artists, figure out what they've done up to this point, and what we can do to really augment what they've been doing.”Episode SummaryJesse discusses his lifelong progression from music fan to music industry insider.His strategies for helping independent artists succeed via social media.We discuss whether live performances are still important in the digital age.Be sure to tune in for next week's episode as Jesse shares his thoughts on AI, why consistency is key for both new and established artists, and his tips for standing out from the musical crowd.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“In this age of AI and, you knew I was going to go here at some point, so how can an artist differentiate themselves now that AI can basically create music with the push of a button? Like, it's hard. It was hard before, and now we have this to worry about. I think you touched on it maybe indirectly earlier in the connection, the spirit of creating and being a human. I think it is the dopest superpower that we have, and I do believe that everyone has it. It's just, you know, what level it's in, but just because it's not, like, music or visual art or dance or something doesn't mean you're not creative.” – Jastin ArtisThis episode is the second half of my conversation with artist, producer, and creative sound leader and founder of A&R in Your Pocket Jastin Artis, as we talk about what musicians need to know when they're starting out as professionals, whether record deals still matter in the digital music scene, and how AI, from digital assistants to licensed voice cloning, is reshaping the industry.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – Navigating the Fine PrintWe start the second half of our conversation with a focus on some of the lingo of the music industry, such as PRO, short for performance rights organization, payments. “That's how you get paid royalties on the back end,” Jastin explains. “You might hear that phrase, right? For when your stuff is played on these different avenues and, you know, obviously streaming.” We talk about split sheets and how payments are divided in a group, and the importance of figuring things out ahead of time. “It's easy if it's just you, which I know most of us are often doing, right?” he says. “But you have your producer, maybe you have another songwriter, that's three people. You wanna make sure you have your equally splits or whatever share… you guys agree to. Do not do that after the song is out.”(13:13) - Creativity in the Age of AIThe conversation shifts to building the foundation for musical success early and the challenge of starting out in the industry. “There's people obviously we've seen in music that are A-list artists because they did have the team,” he tells us. “But if you talk to them in the beginning, they didn't know what they were doing. They felt like they could figure it out, and they did.” He shares how AI has changed his workflow and approach to music, and his confidence that the human touch isn't going away anytime soon. “We still have to just believe in, like, the human aspect of what we do,” Jastin says. “That can't ever go away. I don't care, regardless of what is happening now, what could happen. It just, and maybe that's just my belief, that's just where I'm gonna keep my eyes on the prize.”(28:55) - Human Connections in MusicOur discussion comes to a close as Jastin tells us how listeners can get in touch and what he's working on right now, including a leadership coaching program. “It's a 12-week program that's centered around being sync-ready,” he explains. “Like, that's a big thing that I'm leading with, and we'll continue now that I've seen how it works. And, I know I'm still learning too, but man, I'm getting paid for beats that I made in, like, 2006.” He also shares his latest musical successes, including his upcoming album. “There will be new music coming,” he says. “Probably not by the end of [2025], but… I'm working on my thirteenth album. That's kind of like, wow, I can't even believe I'm saying that.”Episode SummaryJasten shares his insights on forming a strong musical career foundation.Our discussion on how AI and the digital music scene has affected musicians.Jasten's thoughts on the necessity of human creativity amidst AI growth.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

One Secret to Getting More Downloads of Your PodcastIn this episode, we reveal one powerful secret to increasing your podcast downloads: writing better episode titles. Many podcasters struggle with discoverability—not because of their content quality, but because their titles don't invite clicks. Titles act as your show's headline, just like YouTube creators rely on titles and thumbnails. By making your episode titles keyword-rich, using long-tail search terms, and front-loading the value in the first few words, you can dramatically boost your visibility and attract new listeners. We also cover why vague titles like “Episode 14 with John” don't work unless your guest is a household name, and how rephrasing them into specific, curiosity-driven promises can transform your results. Consistency builds trust, and trust builds downloads.Previous EpisodeShari Gives Her Opinion on AI In Podcasting | S4 E13More Episodes From Become A Successful Podcaster⁠The RIGHT Social Network For Your Podcast | S3 E17⁠⁠Does your podcast have TOO Many Guests With Shari Post? | S3 E16⁠⁠How Podcasters Can Succeed By Following Hulu's Strategy | S3 E15⁠⁠Fortune Cookie Readings for the 20 Most Active Podcasts | S3 E18⁠⁠Guest Jodi Krangle of the Audio Branding Podcast and Voice Actor | S3 E14Sample TranscriptWelcome to this episode, where I'm going to share one secret to getting more downloads of your podcast. A lot of podcasters struggle with discoverability. You can have the best content in the world, but if people don't click on your episode in the first place, they'll never know how good it is.The secret is in your episode titles. Think about YouTube — creators there obsess over titles and thumbnails because they know that's what drives the click. Your podcast episode title plays the exact same role. If your titles are vague, like “Episode 14 with John,” nobody's going to be interested unless John is famous. But if you rewrite that same episode as “How to Land Your First Freelance Client in 30 Days,” suddenly it speaks to the listener's need and curiosity.Make your titles keyword-rich, like blog posts. Use long-tail keywords that people actually search for. Instead of “Marketing Tips,” write “5 Proven Marketing Tips to Double Your Email Subscribers in 2025.” That makes your episode show up in search results on podcast apps, Google, and even social media shares.Another trick is to front-load the value in the first few words. Listeners often scan quickly — if the first three words don't grab them, they scroll past. Numbers, strong verbs, and promises of transformation usually work best.And here's the last piece: consistency. If every title clearly tells the listener what they'll learn or what problem will be solved, you train your audience to trust that clicking on your episodes is worth it. That trust compounds into more downloads over time.So the secret is simple: write better titles. Treat them as headlines, not afterthoughts, and your downloads will grow.

Artificial intelligence has come a long way over just the past few years. It can hold conversations and manage social media, it can create art and edit videos, and it can even write blogs (though not this one). Every aspect of our lives has been touched by AI in one way or another, and that's particularly true for sound. While many podcasters, including some of my guests, now use AI tools for research and sound editing, it's also front and center in sound, from cloning voices to writing its own songs. Royalty-free music is already starting to give way to copyright-free AI music, and a variety of powerful audio content generation tools are scheduled for release later this year. But can computers replace human composers? Will listeners be able to tell the difference? And how did we get from vinyl records to virtual music? Where did this start, how is it going, and where will it progress into the future? For the full show notes including video examples of what's discussed, visit: https://voiceoversandvocals.com/blog/research-technology/uncanny-audio-is-ai-generated-content-music-to-our-ears/ And you'll find the Audio Branding Podcast at https://audiobrandingpodcast.cous   Thank you for joining me today! I'm having a blast creating Fabulous Over 50 & it would be an honor to have you share it with someone who would enjoy it. Thank you! Want more? Go to the website and you'll find many ways to live your best life over 50! I'd love to hear what you think about this episode, and what you'd like to hear about in the future. Send me a message HERE. Have a blessed week, Jen Want to connect? You can find me in the following places: JenHardy.net Facebook Instagram LinkedIn  

My special guest Brent Dowlan is one of the most positive and uplifting podcasters I know. He is a the host of The Fallable Man podcast, an active member of the World Podcast Network. Watch the YouTube video with me and Brent at https://www.youtube.com/watch?v=HfHLJ59HVME His wisdom to young and elderly men in all walks of life from husbands to fathers to entrepreneurs is inspirational and I am glad to have him on the show. One of Brent's latest episodes "Stop Thinking, Start Doing: A Man's Guide to Overcoming Procrastination" was near and dear to my heart, so I wanted to discuss it in more detail beyond his podcast. We also discussed other random topics and had a good time overall! You can listen to the Fallable Man podcast at: thefalliblemanpodcast.com Apple Spotify Check out my other popular podcast episodes where I interview amazing people like Brent: Your video podcast with Editor Samori Coles How Successful Podcaster Paula Quickly Got 20,000 Downloads Successful American Dream Podcast with Billionaire Randell Moody Jodi Krangle of the Audio Branding Podcast and the Podsafe Music of Jess King --- Support this podcast: https://podcasters.spotify.com/pod/show/successful-podcaster/support

Did you know that playing French music in a liquor store makes shoppers more likely to buy French wine? Sound has a real impact on our buying decisions and Jodi Krangle is an expert in how to use it to your advantage. Jodi has been a full-time voice actor since 2007. She collaborates with global clients like Dell, Kraft, and Lindt, specializing in Brand Voice, Commercials, Corporate Narration, and podcast intros/outros. Her podcast, Audio Branding: The Hidden Gem of Marketing, has over 230 episodes exploring the influence of sound. She also hosts sound-related discussions in Clubhouse and serves as a judge at the International Sound Awards. Creating Your Audio Brand Sound is a powerful part of branding that's often overlooked. When someone listens to your podcast or YouTube channel during their morning commute, it's an intimate experience. That's why it's important to be intentional about your brand voice.  Just like any aspect of branding, consistency is key. Repetition creates comfort and familiarity with your listeners. You should also consider who you're speaking to. Keep one person in mind when you're recording (maybe your ideal customer avatar or a friend you feel comfortable with). Tips for a Great Sound If you have a personal brand, chances are you'll need to be on podcasts, record videos, or speak at events. Jodi's first tip for sounding your best is to rehearse until you sound natural and conversational (not like you're reading a script).  Second, keep a photo of a family member or friend in front of you while you record, and remember that your tone changes depending on who you're speaking to.  Consider investing in a signature sound for your brand. Create consistency by using it at multiple touchpoints: podcasts, live events, and social media. There are lots of free audio options available online in directories–just remember that if it's free, there's nothing to stop your competitors from using the same audio. Enjoy this episode with audio branding expert Jodi Krangle… Soundbytes 12:05-12:39 “I do think it's a mistake. I think a lot of these brands could stand with having a unified sound over a number of years. Because remember, and I know you know this, the first time we experience a brand might not be the first time the brand has put that sound together. They might have had that sound for 10 years, but you're experiencing it for the first time. You as the business owner may be bored with that sound, but if you're still selling your product or service and people like it, why change what's working?” Quotes “You don't want to change your branding too often, because they find familiarity and comfort in that.” “Psychologically, what I love about sound and how it switches on our brain is it affects all of our senses.” “Your environment has a big psychological effect on what you buy, how much you end up buying, and how you feel about what you bought.” “Our buying decisions and our everyday lives are really affected by sound.” Links mentioned in this episode: Visit Jodi's website: http://voiceoversandvocals.com  Connect with Jodi on LinkedIn: https://www.linkedin.com/in/jodikrangle/  Audio Branding Podcast: http://audiobrandingpodcast.com 

Send us feedback/questions via TextToday we are joined by Voice Over artist Jodi Krangle of VoiceOversandVocals.com check out here Audio Branding Podcast.Dave explains that by not telling people where he will be working the tease of not knowing is causing his inbox, his phone, etc to BLOW UP. When you tease your audience it brings them to the edge of their seat. So keep a crumb of information hidden to increase that knowledge gap.We also talk about AI and Voice Over, Jodi's tech setup, interfaces, and more (chapters provided)Mentioned In This EpisodeRode NT1 Condensor MicRode Nt1 5th Genhttps://geni.us/rode-nt1-5gAKG Perception 220https://geni.us/akg-p220Mike Hero DESPhttps://audiosigma.com/Shue SM7Bhttps://supportthisshow.com/sm7bSamson Q2Uhttps://supportthisshow.com/q2uKeeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! Go to https://voiceoversandvocals.com/podcast/ Do you miss those awesome conversations you have in the hallway at podcasting events? Learn about new Podcasting Tech, and grow your network without the high priced plane tickets! Go to podcasterhappyhour.com Want more shows from Dave? Check out EVERYTHING Dave does at powerofpodcasting.com Profit From Your Podcast: Proven Strategies to Turn Listeners into a Livelihood is now available as an Audio Book. Learn the proven strategies from over 300 interviews to help you monetize your podcast. Check out profitfromyourpodcast.com/book Go to askthepodcastcoach.com/voicemailPodcast Branding.coMark Des Cotes makes professional podcast artwork, websites and moreBased on a True Story PodcastHave you ever wondered how much of those "based on a true story" movies are true?School of PodcastingGet access to courses, community, and unlimited one-on-one consultingSupporter of The Week: Audio BrandingJodi covers all things SOUND relatedDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show.BE AWESOME!Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome

My two special guests: The music of Jess King - Future Love Jodi Krangle of the Audio Branding podcast. --- Send in a voice message: https://podcasters.spotify.com/pod/show/successful-podcaster/message Support this podcast: https://podcasters.spotify.com/pod/show/successful-podcaster/support

Does your inner critic hold you back from seeing opportunities around you? Do you feel stuck, tired and unsure of which way to go? This episode is for you. On this episode learn how to embrace an abundance mindset so you can believe and receive opportunities that are around you. On part 2 of this episode hear a conversation from myself and fellow podcasters, Jodi Krangle, voice actor at Piece of Cake Voiceovers and host of the Audio Branding Podcast and Fernando Pires, engineer and president of Audiosigma, who's mission is to help bring ease to podcasters on the go. Key Takeaways: How to embrace an abundance mindset Believe in yourself to receive How to have courage to take on things that scare you Conquer the fear of rejection How to use intension setting to get you where you want to go BONUS PART 2 A live podcast conversation with Jodi, Fernando and Kay What podcasting means to each of us How we use podcasting for good Podcasting hardware innovations Connect with Jodi on LinkedIn: Jodi Krangle Connect with Fernando on LinkedIn: Fernando Eid Pires About Podfest : podfestexpo.com

“It's about doing something that's relevant to that brand that makes people, you know, have intrigue and then go either search for it or find out more information.” -- Aaron Matthews   This episode's the second half of my interview with audio branding expert and creative director Aaron Matthews as we talk about how Creative Fix goes about crafting the perfect brand sound, the secret to hosting a successful branded podcast, and the surprisingly retro future of audio branding. As always, if you have any questions for my guest, you're welcome to reach out through the links in the show notes.  If you have questions for me, just visit http://www.audiobrandingpodcast.com/ (www.audiobrandingpodcast.com) where you'll find all sorts of ways to get in touch. Plus, subscribing to the newsletter (on the http://www.audiobrandingpodcast.com/ (www.audiobrandingpodcast.com) webpage) will let you know when the new podcasts are available. Open to Everybody We begin the second half of our interview with a look at Creative Fix's process for working with clients and guiding them through the creative process, at the role audio mood boards play in the brainstorming process, and how long it might take for all the different elements to come together. The conversation turns to audio branding, and its untapped potential, particularly on a local level “I think brands are at the start of waking up to it. Very few brands do it well, to be honest, but I think it's open to everybody.”   Bringing Jingles Back The topic shifts to both the past and future of audio branding, and to how jingles, the hallmark of audio branding in the '80s and '90s, might make a comeback in the digital age. "I think there's an opportunity," Aaron says, "and I think we can do it in a 2022 way." As he jokes, "I think it's time to bring back the jingle. I'm going to start a campaign." Aaron explains that the key to audio marketing is to do the unexpected: “Let's do less copy in those ads and more sound design, let's do the jingles and the sonic identities and the stuff no one else is doing because that's how you stand out.”   The Tip of the Iceberg As the episode comes to a close, we talk more about branded podcasts and the role they play in company branding and the tricky balance of creating brand recognition without selling a product. "There's a lot of opportunities," Aaron says, "and I think there are a lot more branded podcasts coming, and I think we're just at the very, very tip of the iceberg." We wrap things up with a look at social audio apps like Twitter Spaces and Clubhouse, and the role they might play in the future of audio branding and marketing on social media. As he puts it, "it's the idea that it's meant to be for everyone, and that everyone can jump in and have that conversation and that's the important thing about it."   Episode Summary The process of creating an audio brand from start to finish The rise and fall of jingles and how they could make a comeback Branded podcasts and how to successfully market without selling How social audio is opening the media landscape to everyone Connect with the Guest Creative Fix Audio: https://creativefixaudio.com/ (https://creativefixaudio.com/) Connect with Aaron Matthews on LinkedIn:https://www.amazon.com/dp/B09BGN8Z4S/ ( https://www.linkedin.com/company/creative-fix-audio/) Connect with the Audio Branding Podcast: Book your project with https://voiceoversandvocals.com/ (Voice Overs and Vocals) https://voiceoversandvocals.com/ (https://voiceoversandvocals.com) Tweet with me on https://twitter.com/JodiKrangle (Twitter) - https://twitter.com/JodiKrangle (https://twitter.com/JodiKrangle) Watch the Audio Branding Podcast on https://www.youtube.com/c/JodiKrangleVO (YouTube) - https://www.youtube.com/c/JodiKrangleVO (https://www.youtube.com/c/JodiKrangleVO) Connect with me on https://www.linkedin.com/in/jodikrangle/ (LinkedIn) - https://www.linkedin.com/in/jodikrangle/...

Why you've got to check out this episode: Find the right combination of audio that connects to your visual brand Learn how to create an audible representation of visual brand to have an additional touchpoint Discover the deep emotional connection your audio brand builds with your audience that makes your personal brand relatable to them. 3 Rs Read Resource Reflect Read / Listen: Everything Is Figureoutable by Marie Forleo Any books by Seth Godin The Total Life Freedom Podcast with Vincent Pugliese Resources: Gmail Trello Reflect: "Success is not final; failure is not fatal; it is the courage to continue that counts." - Winston Churchill People make the mistake of focusing more on the visual part of branding before even considering audio. Part of the reason may be the challenge of finding what sound matches the visuals. While visuals, such as logo and colour scheme, establish your brand's identity, the sound is what instantly connects on a deeper emotional level with your audience. And that makes your personal brand relatable to others. In this episode, Jodi Krangle uncovers the power that your voice creates in your personal brand. She highlights that as you have a compelling visual so then you must also have an audible representation that goes with it that reaches a level untouched by images. That's how people know you better and influences their decision to work with you. Today on the REI Branded podcast, Jodi Krangle helps you find the right combination of audio that connects to your visual brand. Learn how to create an audible representation of visual brand elements to every client's touchpoint and discover the deep emotional connection your audio brand builds with your audience that makes your personal brand relatable to them. Jodi Krangle has been a voice actor since 2007 and has worked with clients from major brands all over the world including Dell, BBVA & Kraft. She's also a singer and put out her own album of jazz, blues and traditional tunes (jodikranglemusic.com). Over the years, and doing what she does, she's learned a lot about sound and how it influences people. Her podcast on this subject is called Audio Branding: The hidden gem of marketing. Here are her 5 Tips to help a Company or Podcast be more intentional with their audio branding strategy and includes a page of links to music directories, sound effect locations & vetted voice talent (through World Voices). It's a downloadable pdf, that then signs you up for a mailing list (so that you'll be informed when new podcast episodes come out). It also gives you access to a separate resource called "The Studio" (only for subscribers) with Videos, PDFs, ebooks & special discounts from her podcast guest experts. That resource also has parts of some of the audio interviews (some, even before the episodes go live!) for your ears only. Click Here: https://voiceoversandvocals.com/audio-branding-strategy Connect with Jodi Krangle: Voice Over Website: https://voiceoversandvocals.com The Audio Branding Podcast: https://audiobrandingpodcast.com Top 5 Tips for Implementing an Intentional Audio Strategy: https://voiceoversandvocals.com/audio-branding-strategy Jazz/Blues Album – Time Will Tell: http://jodikranglemusic.com Topics Covered: 03:49 - Defining audio branding 05:07 - What makes audio branding very useful? 10:28 - The ways you can use voice to brand yourself as real estate investors 12:41 - How voice connects on a deeper emotional level than visuals 14:58 - Making your voice not appear scripted 16:03 - Experiencing different flavors with what you're listening to 18:57 - Using your voice as real estate investor versus hiring voiceover artists 19:49 - Differentiating condenser against a dynamic microphone 21:30 - Tips on the equipment to use to get good audio budget-wise 24:09 - Recommendations for the best recording spaces 26:29 - What impression do you want to make with your voice to your target audience 27:29 - Choosing a voiceover artist 28:21 - Connecting your visual to your audio brand 29:38 - Finding audible representation for some objects in your visual brand 32:09 - Valuable thoughts on audio branding for different mediums 33:33 - How has the general culture taken to podcasting and audio branding? 34:22 - Making audio branding matter even with solopreneurs real estate investors, and other small businesses 36:16 - What to pay attention to when using accents and voice inflections 38:12 - The kind of emotional connection your audio branding creates 42:11 - A personal brand that struck her as obvious 45:12 - Favorite book where the author puts her money where her mouth is 45:30 - Podcast she loves to listen to 47:07 - Tools she adored using 48:43 - A quote she resonates with Key Takeaways: "You use audio to make an emotional connection. And we don't buy things based on logic; we buy based on emotion. So that's why it's so important in advertising and marketing and in just about everything you put out there." - Jodi Krangle "You can know someone on social media for years, follow their posts, read about them, and exchange messages. But the minute that you have an actual voice conversation with them, you get to know that person so much better than you ever did, and those many years following them on social media." - Jodi Krangle "It reaches us on such an emotional level. So I think that brands who are considering how they can make a deeper connection with their clients or their potential clients or their audience need to consider how we emotionally respond to stimuli. And audio is one of those things that just cut through everything." - Jodi Krangle "The way that people understand advertising marketing is that consistent repetition really wins the day. If you're going to put together some kind of audio for your brand, have every video that you put out there, start with a certain sound or a certain little music piece." - Jodi Krangle "Humans get sound; they just understand it on this deeper level. And it will give you an impression of who someone is on a really deep level very quickly." - Jodi Krangle Additional Resource: Are you a real estate investor looking to build your business and stand out from the crowd, and you don't want to wait for all the knowledge, strategies, and how-tos to be slowly delivered to you via this podcast every week? Then I invite you to apply for the REI Branded Audit. That's the process I have created that has already helped dozens of real estate investors to define and develop their personal brands and build their real estate investing businesses. Apply now for your REI Branded Audit. Connect with Paul Copcutt: www.paulcopcutt.com LinkedIn Email: paul@paulcopcutt.com    

“Through our research, we also found that anything beyond four notes, if we were to create a pattern that had more than four notes in it, that it started to sound too much like a jingle and just out of place for an automobile. Automobiles really just had single-tone dings, and so we knew we couldn't stray too far from that, or we would start sounding too much like a cell phone or something out of context." -- Sean Beeson This episode continues my interview with Jon Brennan and Sean Beeson, formerly of Sonic Signatures. As always, if you have any questions for my guest, you're welcome to reach out through the links in the show notes.  If you have questions for me, just visit http://www.audiobrandingpodcast.com/ (www.audiobrandingpodcast.com) where you'll find all sorts of ways to get in touch. Plus, subscribing to the newsletter (on the http://www.audiobrandingpodcast.com/ (www.audiobrandingpodcast.com) webpage) will let you know when the new podcasts are available.   Keeping Your Brand Current We begin the second half of the interview with a look at what might happen when a product or company changes, and how an existing audio brand can be impacted by something as simple as a new speaker design.  “The more specific you're intentionally creating audio for something,” Sean explains, “the more often you have to go back and fix things when something changes.” Jon tells us about the detailed audio guidelines that Sonic Signatures uses to help guide their clients through such changes and offers an important tip about making sure that your sonic branding is up-to-date.   A Human Touch The episode continues with a firsthand look at the work Jon and Sean have done for such clients as Union Home Mortgage and KeepTruckin. We start with Union Home Mortgage's sonic logo, how it combines technological innovation with a warm, human touch to reflect the company's brand, and the process used to create its distinctive sound. As Sean puts it, “we continued to make the harmonics richer by layering sounds that really only serve to... add to the overall richness and brilliance.”   Listening on the Road We then listen to samples of the audio interface Sonic Signatures designed for KeepTruckin's vehicle monitoring devices and discuss how they met the challenge of creating distinctive sounds based on chimes and mid-range tones that the fleet drivers would recognize right away without becoming distracted or irritated. “We kept having the sounds get closer and closer to the sound of a car,” Sean says, “because that's what the drivers are trained to hear.” We talk about the research that goes into such an innovative audio interface, and wrap things up with a peek at their upcoming projects.   Episode Summary How business and product changes can affect an audio brand Sonic branding and conveying the essence of a business through sound Vehicle interfaces and creating a safer, more pleasant user experience Upcoming audio projects and how to get in touch with Sonic Signatures   Connect with the Guests Website: https://sonicsignatures.io (www.sonicsignatures.io) Follow Sonic Signatures on Facebook: https://www.facebook.com/sonicsignatures (https://www.facebook.com/sonicsignatures) Connect with Jon Brennan on LinkedIn: https://www.linkedin.com/in/jonbrennan/ (https://www.linkedin.com/in/jonbrennan/) Connect with Sean Beeson on LinkedIn: https://www.linkedin.com/in/jonbrennan/ (https://www.linkedin.com/in/jonbrennan/) Follow Sonic Signatures on Twitter: https://twitter.com/sonicsignatures (https://twitter.com/sonicsignatures) Connect with the Audio Branding Podcast: Book your project with https://voiceoversandvocals.com/ (Voice Overs and Vocals) https://voiceoversandvocals.com/ (https://voiceoversandvocals.com) Tweet with me on https://twitter.com/JodiKrangle (Twitter) - https://twitter.com/JodiKrangle (https://twitter.com/JodiKrangle) Watch the Audio Branding Podcast on...

“Yes, bring in new voices. Yes, you know, do it, go for it. But if it doesn't work with the first diverse voice – non-whites, I'm talking about non-whites now – that doesn't mean it's a failure. You know, keep going, keep working on it, these are systemic problems that have been in place almost since the beginning of audio, and so it's going to take time to what I call undo the bias.” -- LaTonya J. Pegues   This week is the second half of my interview with inclusion expert, executive coach, and unconscious bias trainer LaTonya J. Pegeus as we talk about the importance of positive representation, the effort of diversifying the workplace, and her firsthand struggles with bias as a business owner. As always, if you have any questions for my guest, you're welcome to reach out through the links in the show notes.  If you have questions for me, just visit http://www.audiobrandingpodcast.com/ (www.audiobrandingpodcast.com) where you'll find all sorts of ways to get in touch. Plus, subscribing to the newsletter (on the http://www.audiobrandingpodcast.com/ (www.audiobrandingpodcast.com) webpage) will let you know when the new podcasts are available.   What Makes You Uncomfortable The second half begins with a look at ways to overcome unconscious biases, such as listening to the concerns of diverse speakers and identifying the real source of our discomfort, and we talk about how positive representation in such movies as Black Panther is helping to change longstanding assumptions in Hollywood. "They could have had British accents," she says, "but they chose to go with the authentic region of that continent, and boy did that resonate with the rest of the world."   Expected to Win “Those things that are well-funded,” LaTonya notes as we talk about the challenge of fostering workplace diversity and supporting diversity directors and departments, "are those things that are expected to win” We discuss how many companies have tried, and too often failed, to challenge the longstanding biases within their corporate culture. “I think,” she observes, “that's because they weren't supportive. They were just a box to check and the company did not take it seriously.”   Recognizing Our Bias We conclude the interview with a look at LaTonya's upcoming book Unconscious Bias Revealed: How to Recognize and Undo Bias, and her work as a voiceover artist in commercials and on the radio. LaTonya also shares with us some of the personal challenges that she's faced as an African-American woman in the business world. “There've been countless times that I have not had opportunities to provide services, even as a business owner, you know, for clients, for whatever reason.”   Episode Summary How to recognize and overcome our unconscious biases The way movies and media are challenging old assumptions Supporting diversity departments and a more inclusive workspace LaTonya's upcoming projects and experience with bias   Connect with LaTonya: Website: https://theUBtrainer.com (www.theUBtrainer.com) Follow LaTonya J. Pegues on Facebook: https://www.facebook.com/theUBtrainer (https://www.facebook.com/theUBtrainer) Connect with LaTonya J. Pegues on LinkedIn: https://www.linkedin.com/in/latonya-j-pegues-unconscious-bias-trainer-2321622/ (https://www.linkedin.com/in/latonya-j-pegues-unconscious-bias-trainer-2321622/) Follow LaTonya J. Pegues on Twitter: https://twitter.com/theUBtrainer (https://twitter.com/theUBtrainer)   Connect with the Audio Branding Podcast: Book your project with https://voiceoversandvocals.com/ (Voice Overs and Vocals) https://voiceoversandvocals.com/ (https://voiceoversandvocals.com) Tweet with me on https://twitter.com/JodiKrangle (Twitter) - https://twitter.com/JodiKrangle (https://twitter.com/JodiKrangle) Watch the Audio Branding Podcast on https://www.youtube.com/c/JodiKrangleVO (YouTube) - https://www.youtube.com/c/JodiKrangleVO (https://www.youtube.com/c/JodiKrangleVO)...

“You set the tone for your podcast by how you sound and how you interact with the audience. So there are a lot of elements to it, you know, obviously preparation and planning and practice, all those things." -- Dan Friedman   This week continues our Clubhouse discussion as voiceover artist and sound engineer Dan Friedman answers questions about voice training, keeping listeners engaged, and overcoming stage fright. As always, if you have any questions for my guest, you're welcome to reach out through the links in the show notes.  If you have questions for me, just visit http://www.audiobrandingpodcast.com/ (www.audiobrandingpodcast.com) where you'll find all sorts of ways to get in touch. Plus, subscribing to the newsletter (on the http://www.audiobrandingpodcast.com/ (www.audiobrandingpodcast.com) webpage) will let you know when the new podcasts are available.   An Audio-Driven World We continue the Clubhouse chat by talking about how subtle changes to pitch and tone can change a listener's impression of your voice, and the challenges and successes that artists coming from different audio industries, such as radio and lecturing, can find in voiceover work. “Because we are in such an audio-driven world now,” Dan says, “it is really important that if, especially if you're running a podcast and you want more listeners, or you want listeners to stick with you, you have to be compelling enough that they are going to want to continue to listen and to tune in every week.”   Getting Out of a Rut Dan warns us about some of the traps of voice rehearsal, how easy it can be to get stuck in a loop of negative self-criticism when listening to your own voice, and some creative ways to break out of that vicious circle. "One of the most fun and extreme things to just really get out of your rut," he suggests, "if you realize you're in a rut, is to do your script as a cartoon character." He explains that once you've done so and then immediately switch back to your regular voice, you'll probably find that the performance feels fresh again and you can jump back into it with a different energy.   They Want to Hear You “If you think about it,” Dan says, “communication is a connection between somebody making sound and somebody listening to sound, and if you're trying to make sound and spread that connection out to a hundred people, that connection's going to be pretty weak.” We wrap the Clubhouse chat up with a look at the challenges of public speaking and different strategies for overcoming stage fright, such as imagining an individual that you're speaking to or even focusing on one person in the audience rather than trying to talk to everyone at once. “Most of the time when you are up there speaking to a roomful of people,” he assures us, “those people are there because they want to hear you.”   Episode Summary How inflection can change the impression you make Keeping your listeners engaged Tips for breaking out of a voice performance rut Public speaking and overcoming stage fright   Connect with Dan: Website: https://sound4vo.com/ (https://sound4vo.com/) Connect with Dan Friedman on LinkedIn: https://www.linkedin.com/in/danfriedmanvo (https://www.linkedin.com/in/danfriedmanvo) Follow Dan Friedman on Facebook: https://www.facebook.com/Sound4VO/ (https://www.facebook.com/Sound4VO/) Follow Dan Friedman on Twitter: https://twitter.com/DanFriedmanVO (https://twitter.com/DanFriedmanVO) The Power of Sound club on Clubhouse: https://www.clubhouse.com/club/the-power-of-sound/ (https://www.clubhouse.com/club/the-power-of-sound/) Connect with the Audio Branding Podcast: Book your project with https://voiceoversandvocals.com/ (Voice Overs and Vocals) https://voiceoversandvocals.com/ (https://voiceoversandvocals.com) Tweet with me on https://twitter.com/JodiKrangle (Twitter) - https://twitter.com/JodiKrangle (https://twitter.com/JodiKrangle) Watch the Audio Branding Podcast on...

Using audio is one of the best ways brands can separate themselves from the competition.  In this episode,  Adam Torres and Jodi Krangle, Voice Over Actor at Piece of Cake Voiceovers & Vocals and Host of The Audio Branding Podcast, explore how audio can help businesses make a deeper connection with their audience. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/

Using audio is one of the best ways brands can separate themselves from the competition.  In this episode,  Adam Torres and Jodi Krangle, Voice Over Actor at Piece of Cake Voiceovers & Vocals and Host of The Audio Branding Podcast, explore how audio can help businesses make a deeper connection with their audience.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/

“Ultimately, what happens with Spotify and Apple and YouTube or any of the other platforms out there, the majors are going to set the precedent on what the licensing deals look like. That's eventually going to trickle down to the independent artists to where they just they don't get a great deal, I mean, they're never going to really see substantial money, even if they're doing millions of streams.” -- Mac McIntosh   This week is the second half of my interview with music supervisor and film producer Mac McIntosh. We talk about how social media is changing the licensing landscape, what's truly involved in building the right soundtrack, and which musical genre he's hoping might make a cinematic comeback thanks to shows like Stranger Things.   Creative Conversations We start the second half of the show with a closer look at his team, which includes musicians and Foley artists, and some of the series they've worked on. “Creatively, I had to do a lot of things that weren't traditional to the music clearance space,” Mac explains as we look back at one project. “A lot of creative conversations had to take place to make certain things happen, and to prevent certain things from happening as well, from a licensing standpoint.”   Living by the Single Mac talks about some of the soundtrack trends he's seen in movies since the turn of the millennium, and how he'd like to see rock music make a Hollywood comeback. We move on to a look at how social media has made things both easier and more challenging for indie artists, and how video games and streaming shows are creating new opportunities for exposure and fame. “They realize that you live and die by the single these days,” he notes. “Artists are at the point where they're basically hustling on a daily basis, trying to figure out how to maintain their careers, while at the same time most of them have to have a full-time job to go along with that.”   Owning Your Music We wrap things up with a growing industry trend that he advises clients looking to add a musician to their project to follow. “It's better to do a made-for-hire or paid-for-hire deal with an artist,” Mac says, “where you pay them directly to create an original piece of music for you... versus licensing something that you're not sure is a good deal or not.” He points out the advantages of owning your own audio assets, such as greater stability and potential revenue, and we discuss some of the different licensing options available and which ones might best fit a given project.   Episode Summary Mac's Musiclerk team and how a soundtrack is cleared. How social media companies have changed online marketing Video games, streaming shows, and the music hustle culture Licensing options and how to contact Mac McIntosh Connect with Mac: Website: https://www.musiclerk.com/ (https://www.musiclerk.com) LinkedIn: https://www.linkedin.com/in/mac-mcintosh-717190126/ (https://www.linkedin.com/in/mac-mcintosh-717190126/) Follow Musiclerk on Twitter: https://twitter.com/musiclerk (https://twitter.com/musiclerk) Get his Studio Numbers Chart Workbook: https://www.amazon.com/dp/B09SGNZ59L?ref_=pe_3052080_397514860 (https://www.amazon.com/dp/B09SGNZ59L?ref_=pe_3052080_397514860) Connect with the Audio Branding Podcast: Book your project with https://voiceoversandvocals.com/ (Voice Overs and Vocals) https://voiceoversandvocals.com/ (https://voiceoversandvocals.com) Tweet with me on https://twitter.com/JodiKrangle (Twitter) - https://twitter.com/JodiKrangle (https://twitter.com/JodiKrangle) Watch the Audio Branding Podcast on https://www.youtube.com/c/JodiKrangleVO (YouTube) - https://www.youtube.com/c/JodiKrangleVO (https://www.youtube.com/c/JodiKrangleVO) Connect with me on https://www.linkedin.com/in/jodikrangle/ (LinkedIn) - https://www.linkedin.com/in/jodikrangle/ (https://www.linkedin.com/in/jodikrangle/) Leave the Audio Branding Podcast a written review at...

“Doing audio branding very often has similarities to coaching. It's always a change management process and it's also iterative, so it's almost repeating the same procedures a couple of times until you get closer and closer to something that everybody agrees is ‘okay, that's the goal.' And by the way, goals are the most important thing. If it's not clear where you want to go, what you need, and why you are doing this, if you just follow the next hype and say we need a sound logo just like our competitor, then you're lost, then you're just wasting time and money.” -- Cornelius Ringe This week continues our Clubhouse discussion as Lauri Domnick, Jeanna Isham, Steve Keller, Shez Merha, Jack Monson, and Cornelius Ringe lead a variety of questions and comments.   A Trustworthy Sound The second half begins as our panel reveals what questions they ask clients to learn who they are from an audio perspective. Jeanna tells us about her work with REI and how she used natural sounds to focus their outdoor branding, while Lauri discusses the challenge of turning more abstract concepts like trustworthiness into something we can hear and recognize. Shez focuses on better aligning the audio to the company's brand, and Jack switches things around with a simple question that can have surprisingly candid and helpful answers: "if you and I were going to take a road trip," he asks clients, "what three artists would you want to have?"   The Voice of the Brand Steve takes a different, more psychological approach to learning more about a client's potential sonic profile, one that sparks a discussion about the archetypes of sound, what the brand might be like if it were a person. "If the brand were to talk to you," he asks, "what would the brand's voice sound like? Is it male, is it female, is it neither of those? If the brand was going to give you a playlist, what would be on their Pandora playlist?"   The Soundtrack of Your Life Cornelius offers a thought-provoking reply as he talks instead about focusing on the language of sound, a language that's often unfamiliar to his clients, and helping them find the right words to consider the question and develop their own answers. Alex joins in to note that clients don't always have a good answer, particularly in the business world where opinions and priorities can clash; as Steve puts it, "the work is fraught with the need for diplomacy." Cheryl, a podcaster and voice talent, takes the stage with a question she always likes to ask: if there was a soundtrack to your life, what would be on it and why? The answers, she notes, are often surprising, and always revealing.   Episode Summary Looking at company brands from an audio perspective Considering brands and sounds as archetypes Learning the language of both sound and business Listening to the soundtrack of your life Connect with the Audio Branding Podcast: Book your project with https://voiceoversandvocals.com/ (Voice Overs and Vocals) https://voiceoversandvocals.com/ (https://voiceoversandvocals.com) Tweet with me on https://twitter.com/JodiKrangle (Twitter) - https://twitter.com/JodiKrangle (https://twitter.com/JodiKrangle) Watch the Audio Branding Podcast on https://www.youtube.com/c/JodiKrangleVO (YouTube) - https://www.youtube.com/c/JodiKrangleVO (https://www.youtube.com/c/JodiKrangleVO) Connect with me on https://www.linkedin.com/in/jodikrangle/ (LinkedIn) - https://www.linkedin.com/in/jodikrangle/ (https://www.linkedin.com/in/jodikrangle/) Leave the Audio Branding Podcast a written review at https://lovethepodcast.com/audiobranding (https://lovethepodcast.com/audiobranding) or https://voiceoversandvocals.com/talktome/ (leave a spoken review) at https://voiceoversandvocals.com/talktome/ (https://voiceoversandvocals.com/talktome/) (Thank you!) Get my https://voiceoversandvocals.com/audio-branding-strategy/ (Top Five Tips for Implementing an Intentional Audio Strategy)...

“As human beings, we like to praise others that we believe are doing a great job. The thing is to make the ask easy to answer. So if you say 'can you record a one-minute video,' they would do it – I'm sure they would all do it – but it would be heavier. The lighting has to be good, you cannot have a bad hair day, and so on, whereas in voice you just need to make sure that your voice is okay.” -- Dr. Ahmed Bouzid   In this episode, we continue my interview with Dr. Ahmed Bouzid, renowned speech technologist and Witlingo founder and CEO, as we talk about the Open Voice Network and the future of audio social media. As always, if you have any questions for my guest, you're welcome to reach out through the links in the show notes.  If you have questions for me, just visit https://audiobrandingpodcast.com (audiobrandingpodcast.com) where you'll find all sorts of ways to get in touch. Plus, subscribing to the newsletter (on the audiobrandingpodcast.com webpage) will let you know when the new podcasts are available.   Speaking Your Knowledge We begin the second half of the interview by talking about how Witlingo and internet audio can help democratize creativity, allowing people who might shy away from posting videos and pursuing more restrictive forms of audio expression to nonetheless find their voice in online audio communities. As Dr. Bouzid puts it, “there are lots and lots of people who have lots and lots of knowledge, and the best way for them to share that knowledge is just to speak it.” The Social Audio Thing Our discussion focuses on social audio apps as well at the nonprofit Open Voice Network, the ethics of voice AI and social audio, and the power of major companies like Twitter and Facebook to shape the industry. “This social audio thing, I don't think we understand it really that much right now. I think we have the basics of it, but I think where it's going to go and what it's going to be in a year or two, five years, I don't think we really know right now.” Finding Your Voice Online “I think there should be mechanisms,” Dr. Bouzid says as we talk about the future of social audio. “It cannot be left to these private companies to dictate things that have massive consequences.” He goes on to tell us about his work with Witlingo and the versatility it'll give users, allowing fans and creators to share content and feedback, and the interview wraps up on a lighter note as we discover a somewhat surprising hobby that we happen to have in common. Episode Summary Witlingo and the ease of social audio The ethics and dangers of voice AI The challenge of an open audio future How Witlingo can bring users together Connect with Dr. Ahmed Bouzid Witlingo: https://witlingo.com/ (https://witlingo.com/) The Fish & the Bird: https://www.linkedin.com/posts/ahmedbouzid_voicefirst-sonic-sonicmarketing-activity-6818992542961438721-2Dvl (https://www.linkedin.com/posts/ahmedbouzid_voicefirst-sonic-sonicmarketing-activity-6818992542961438721-2Dvl) Follow him on Twitter: https://twitter.com/didou/ (https://twitter.com/didou/) Connect with him on LinkedIn: https://www.linkedin.com/in/ahmedbouzid/ (https://www.linkedin.com/in/ahmedbouzid/) Connect with the Audio Branding Podcast Book your project with https://voiceoversandvocals.com/ (Voice Overs and Vocals) https://voiceoversandvocals.com/ (https://voiceoversandvocals.com) Tweet with me on https://twitter.com/JodiKrangle (Twitter) - https://twitter.com/JodiKrangle (https://twitter.com/JodiKrangle) Watch the Audio Branding Podcast on https://www.youtube.com/c/JodiKrangleVO (YouTube) - https://www.youtube.com/c/JodiKrangleVO (https://www.youtube.com/c/JodiKrangleVO) Connect with me on https://www.linkedin.com/in/jodikrangle/ (LinkedIn) - https://www.linkedin.com/in/jodikrangle/ (https://www.linkedin.com/in/jodikrangle/) Leave the Audio Branding Podcast a written review at https://lovethepodcast.com/audiobranding...

“So brands are trying to find a voice which is sympathetic, which is sincere, and we think music can play a big role in that. Because if you like music, you like it, you don't judge it. You don't question the intentions of an artist. You just love the piece of music.” -- Rajeev Raja   This week we continue my interview with musician, soundsmith, and BrandMusiq founder Rajeev Raja as we talk about no-contact business branding, sonic branding in the retail market, and the challenge of bringing the nuance of branding to musical logos. Keeping the Brand Alive We start the second half of the interview with a look at how the pandemic has changed the relationship between businesses and their customers, and how sonic branding can help preserve a sense of connection even in the absence of face-to-face transactions. “They've discovered that having a sonic identity,” Rajeev explains, “transmits an emotion which can actually keep their brand alive in the emotional dimension, and raise their emotional quotient and keep it there.” The Subconscious Level After that, we talk about the power of MOGOs and audio branding in the age of social media, the challenge and opportunity to differentiate brands using audio, and the influence it can have on a deeper, more subconscious level than most marketers consider. “When you create a sonic identity for a brand,” he says, “and wherever the brand is heard, it's not just about creating a jingle and saying hey, hey, hey, listen to me – it's also the feeling that you leave behind.” Mapping Society's Mood We wrap up the interview by considering how many different aspects of our lives are being revolutionized by sound and the potential for sonic branding, from custom sounds in electric vehicles to healing sounds in hospitals, and how this new soundscape can reflect and even help improve the mood of our global society. "During Covid, I used to just play healing tunes on the flute, and started sharing it," he tells me, "and I started realizing the power, the honest feelings that you have. Close your eyes, listen to that piece of music, and it's like you put the worries of the world away for a while." The Theory Behind MOGOs If you'd like to learn more about Rajeev's theory of MOGOs, check out his TED talk “The Enchanting Theory Behind MOGOs” at https://youtu.be/hBhREwd-LaM (https://youtu.be/hBhREwd-LaM). You'll get to hear him demonstrate the concept with a beautiful flute performance and learn more about how, as he puts it in the video, a MOGO, or musical logo, is “the shortest distance between a brand and the consumer's heart.” Episode Summary How audio can help strengthen brand relationships Audio branding and the social media revolution The power of sound to make a subconscious impression How sound can change the way we see the world Rajeev's Theory of MOGOs on YouTube Connect with Rajeev Website: https://brandmusiq.com/ (https://brandmusiq.com/) The enchanting theory behind MOGOs | Rajeev Raja | TEDxSIULavale: https://youtu.be/hBhREwd-LaM (https://youtu.be/hBhREwd-LaM) Follow Rajeev Raja on Facebook: https://www.facebook.com/rajarajeev/ (https://www.facebook.com/rajarajeev/) Connect with Rajeev Raja on LinkedIn: https://www.linkedin.com/in/rajeev-raja-1b0b1649/ (https://www.linkedin.com/in/rajeev-raja-1b0b1649/) Listen to Rajeev Raja on Soundcloud: https://soundcloud.com/brandmusiq (https://soundcloud.com/brandmusiq) Follow Rajeev Raja on Twitter: https://www.facebook.com/rajarajeev/ (https://www.facebook.com/rajarajeev/) Connect with the Audio Branding Podcast Book your project with https://voiceoversandvocals.com/ (Voice Overs and Vocals) https://voiceoversandvocals.com/ (https://voiceoversandvocals.com) Tweet with me on https://twitter.com/JodiKrangle (Twitter) - https://twitter.com/JodiKrangle (https://twitter.com/JodiKrangle) Watch the Audio Branding Podcast on https://www.youtube.com/c/JodiKrangleVO (YouTube) - https://www.youtube.com/c/JodiKrangleVO...

“All this machine learning is dehumanizing a lot of our interactions, and I say that as an AI graduate, very passionate about AI. Machine learning, pandemic data is very much dehumanizing a lot of what we do, everything from the chatbot to the less personal interaction with people." -- Graham Brown This week my interview with Graham Brown continues as we discuss machine learning, podcasting, and finding your ideal listener.  Artificial Voices The second part of our interview begins with a deeper discussion of machine learning, advances like the OpenAI project and Google's MUM library, and the impact that it's having on everything from content writing to the voiceover industry. How will this affect artists and content creators? Can a machine ever really capture the human experience? "You can mimic a voice," Graham says, "but you can't mimic a conversation. That's the difference." Your Ideal Listener Next, we delve into the reasons for podcasting, whether it's just artistic expression, connecting with an audience, or promoting a brand. Graham tells us about the value of figuring out your ideal listener, the person you're really speaking to. "That's the difference," he explains, "between doing a podcast and talking to someone and projecting your voice into the ether," as he considers whether podcasting might become as widespread as resumes. The Human Touch We wrap up the episode with a look into the future of social audio in the era of Zoom meetings and remote work, and how audio balances the demands of professional efficiency with the need for an authentic human touch. “Storytelling should always be about re-framing narratives,” he tells us, “and if you think storytelling can be positive and negative, you can change the way people see things, events, history, other people, in a positive way.”   Episode Summary Machine learning and the future of human audio Figuring out your ideal podcast listener The future of podcasting and social audio media Graham's latest projects and how to learn more Connect with the Guest Pikkal Website: https://www.pikkal.com/ (https://www.pikkal.com/) Graham Brown's Website: https://www.grahamdbrown.com/ (https://www.grahamdbrown.com/) Connect with Graham Brown on LinkedIn: https://www.linkedin.com/in/grahamdbrown/ (https://www.linkedin.com/in/grahamdbrown/) Free Download – Learn How to Create a Successful Podcast for your Brand: https://www.podcastingforbrands.com/ (https://www.podcastingforbrands.com/) Connect with the Audio Branding Podcast Book your project with https://voiceoversandvocals.com/ (Voice Overs and Vocals): https://voiceoversandvocals.com/ (https://voiceoversandvocals.com) Tweet with me on https://twitter.com/JodiKrangle (Twitter): https://twitter.com/JodiKrangle (https://twitter.com/JodiKrangle) Watch the Audio Branding Podcast on https://www.youtube.com/c/JodiKrangleVO (YouTube) https://www.youtube.com/c/JodiKrangleVO (https://www.youtube.com/c/JodiKrangleVO) Connect with me on https://www.linkedin.com/in/jodikrangle/ (LinkedIn): https://www.linkedin.com/in/jodikrangle/ Leave the Audio Branding Podcast a written review at https://lovethepodcast.com/audiobranding (https://lovethepodcast.com/audiobranding) or https://voiceoversandvocals.com/talktome/ (leave a spoken review) at https://voiceoversandvocals.com/talktome/ (https://voiceoversandvocals.com/talktome/) (Thank you!) Get my https://voiceoversandvocals.com/audio-branding-strategy/ (Top Five Tips for Implementing an) https://voiceoversandvocals.com/audio-branding-strategy/ (Intentional Audio Strategy): https://voiceoversandvocals.com/audio-branding-strategy/ (https://voiceoversandvocals.com/audio-branding-strategy/) Editing/Production by https://humbertofranco.com/ (Humberto Franco): https://humbertofranco.com/ (https://humbertofranco.com/)

In this episode, we discuss the importance of sound, synthetic voice in the voice community, what AI's role is in voice, and more.Tune in as we talk with Jodi Krangle, Professional Voice Over Talent & Host of the Audio Branding Podcast, about all things sound and how it correlates with artificial intelligence.We cover:What sound isSound in software and technology solutionsPerceptions of synthetic voice in the voice communityAI's role in voiceThe future of voice actors and AI

"Your breathing is the key to calming yourself down because you can lower your heart rate and calm yourself by the proper breathing techniques. And so we call this diaphragmatic breathing, and anyone in theater arts and anyone who sings will do this type of breathing. It's also used in yoga and mindfulness, where you take that deep breath, imagining that you have a balloon inside your stomach, and as you breathe in the balloon expands. You hold it for a few seconds and you exhale slowly, and that slow exhale brings your heart rate down." -- John Watkis This episode's the second half of my interview with performance coach, professional speaker, and author John Watkis, as we discuss empathy, breathing, and the key to speaking with confidence.   A Bigger Toolbox The second half starts with a deeper look at the role silence plays in effective speaking, and whether storytelling is necessary to connect with an audience. John points out how some of the most famous speeches in history have effectively used elements like relatability and repetition, and the importance of using every tool at your disposal. As he puts it, “when you need a screwdriver or sandpaper, make sure those are elements in your toolbox too.”   Both Sides of the Board We also talk about active and passive listening, and how often we find ourselves listening just enough to form our own reply, without really considering the other person's words. “That's listening in and of itself,” he says. “We think we hear it, but we're not hearing what they mean.” John compares such exchanges to a game of chess, and, as in chess, the key to effective communication is to use empathy and consider the perspective on each side of the board.   Remembering to Breathe We conclude our interview with a look at why, as an introvert, John prefers the intimacy of Clubhouse to some of the bigger social media networks, and he offers some practical advice on breathing, relaxing and speaking with confidence even if you aren't a natural. “At any point when you feel nervous,” he explains, “it usually means you haven't been breathing. In fact, I watch speakers who gulp on air because they've been speaking without taking a breath.”   Episode Summary The role of silence and storytelling. Repetition, rhythm and effectively using metaphors. Listening with empathy and understanding. How to relax and breathe while giving a speech.   Connect with the Guest Website: https://johnwatkis.com/ (https://johnwatkis.com/) Follow John Watkis on Facebook: https://www.facebook.com/zumba.john.5/ (https://www.facebook.com/zumba.john.5/) Connect with John Watkis on LinkedIn: https://www.linkedin.com/in/johnwatkis/ (https://www.linkedin.com/in/johnwatkis/) Tweet to John Watkis on Twitter: https://twitter.com/johnwatkis (https://twitter.com/johnwatkis) Try the High-Stakes Performance community free for 7 days: https://www.highstakesspeaking.com/plans/135624?bundle_token=4c022e1905d1f5699f43f8baf72992d0&utm_source=manual (https://www.highstakesspeaking.com/plans/135624?bundle_token=4c022e1905d1f5699f43f8baf72992d0&utm_source=manual) Connect with the Audio Branding Podcast Book your project with https://voiceoversandvocals.com/ (Voice Overs and Vocals): https://voiceoversandvocals.com/ (https://voiceoversandvocals.com) Tweet with me on https://twitter.com/JodiKrangle (Twitter): https://twitter.com/JodiKrangle (https://twitter.com/JodiKrangle) Watch the Audio Branding Podcast on https://www.youtube.com/c/JodiKrangleVO (YouTube) https://www.youtube.com/c/JodiKrangleVO (https://www.youtube.com/c/JodiKrangleVO) Connect with me on https://www.linkedin.com/in/jodikrangle/ (LinkedIn): https://www.linkedin.com/in/jodikrangle/ Leave the Audio Branding Podcast a written review at https://lovethepodcast.com/audiobranding (https://lovethepodcast.com/audiobranding) or https://voiceoversandvocals.com/talktome/ (leave a spoken review) at...

*Please be advised - there is some strong language at the end of this episode.* “Since our brains are wired for community almost above everything else, social media can be a replacement for in-person community. And social media, if communities are built and authentic value is being brought to the table and all of that, then you can't argue with that: it's good. But what they've found is that even if someone is really positive on Facebook, it's also psychologically harmful.” Austin Franke   This episode's the second half of my interview with behavioral strategist and Woo Punch founder Austin Franke, as we talk about advertising and marketing in the age of social media.   Brands and People Our interview picks up with a discussion of availability bias, and how mental availability, the ease of recalling a particular brand in the right circumstance, can win out over persuasion. We discuss two competing approaches to marketing in the digital age and where Austin thinks the brand love approach goes wrong compared to data research: “where the misunderstanding comes from, I believe, is assuming that customers will ever view a brand like they do a person.”   Large Business Effects We continue with a look at what the future might bring for Clubhouse and for other social media companies that are now trying to emulate its approach, and Austin explains how recent studies on “large business effects” have reaffirmed the value of traditional advertising even in the digital age. “My philosophy on social media is that it can help you if you're a small business,” he explains, “but it's really only effective as a complement to traditional media.”   Rare and Valuable Work Austin talks about his social media philosophy, and the psychological harm that he believes trying to use it as a substitute for real-life communities has caused. We discuss toxic positivity and negativity, the addictive quality of social media, and Cal Newport's books Deep Work and Digital Minimalism. “Rare and valuable work leads to success,” Austin says as he explains why he doesn't rely on social media, “more than a bunch of superficial, hard, long hours of work.”   Debunking Popular Wisdom We wrap things up with a look at Austin's company Woo Punch and how it helps businesses better align their goals as well as build distinctive brand assets, and close with a review of some of the most and least effective ads of the Super Bowl. “I really love exposing the lies of the business industry,” Austin explains what motivates him as a writer and as a behavioral strategist, “with empirical data that debunks some of the most common popular wisdom.”   Episode Summary Availability bias and brand love vs studying the data. Social media and the value of mainstream advertising. The dangers of social media and toxic positivity. Woo Punch and the Super Bowl's ad winners and losers. Connect with Austin: Website: https://www.woopunch.com/ (https://www.woopunch.com/) Connect with the Audio Branding Podcast Book your project with https://voiceoversandvocals.com/ (Voice Overs and Vocals) https://voiceoversandvocals.com/ (https://voiceoversandvocals.com) Tweet with me on https://twitter.com/JodiKrangle (Twitter) - https://twitter.com/JodiKrangle (https://twitter.com/JodiKrangle) Watch the Audio Branding Podcast on https://www.youtube.com/c/JodiKrangleVO (YouTube) https://www.youtube.com/c/JodiKrangleVO (https://www.youtube.com/c/JodiKrangleVO) Connect with me on https://www.linkedin.com/in/jodikrangle/ (LinkedIn) - https://www.linkedin.com/in/jodikrangle/ Leave the Audio Branding Podcast a written review at https://lovethepodcast.com/audiobranding (https://lovethepodcast.com/audiobranding) or https://voiceoversandvocals.com/talktome/ (leave a spoken review) at https://voiceoversandvocals.com/talktome/ (https://voiceoversandvocals.com/talktome/) (Thank you!) Get my...

The world needs another social network, right? We all have so much time to devote to another social network, right? Well, my friend, welcome to Clubhouse! Although it's been around for a little while now, it's still a relatively new kid on the block. That said, it's also had some time to go through growing pains and people are starting to get a better idea of how to use the platform.   Jodi Krangle has really leaned into Clubhouse, leveraging it both for her voice over business and her podcast. She offers up tons of great advice on how the platform works and how to use it for your business.   Jodi Krangle - https://voiceoversandvocals.com/ Audio Branding Podcast - https://voiceoversandvocals.com/podcast/ Jodi on Twitter - @JodiKrangle Marc on Twitter - @marcscott Marc on Instagram - @marcscott   RESOURCES * One Piece of Advice Free eBook https://marcscottcoaching.com/onepieceofadviceebook/ * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * Need a little marketing help? Download a FREE eBook - 5 Steps to Marketing Like a VOpreneur Download now at https://marcscottcoaching.com/5marketingstepsebook * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur   EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit http://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit http://krystawallrauch.com   If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

“Brands and companies are going to have to be much more thoughtful about how they're approaching audio and how are they making people's lives easier, how are they putting them at ease, how are they, you know, easing apprehensions and anxieties, how are you lightening the cognitive load, if you will. And so much of this is subconscious, but that's really where sound design and audio branding becomes increasingly valuable.” -- Shez Mehra This episode is part two of my interview with audio branding specialist and entrepreneur Shez Mehra, as we talk about audible equity, the future of branding, and the perils of stock music.   Renting Audible Equity We begin with a look at some of the companies who took a long view toward their audio assets and branding, and are now starting to see the rewards. Disney+ has leveraged its decades-long branding to catch up with Netflix in a matter of months while children's shows like Paw Patrol and Peppa Pig have understood and invested in their audio brand. "And yet you have Fortune 1000," Shez explains, "even Fortune 500 companies that are running around still trying to rent their audible equity every time they go to market.” Shez also humorously points out the dangers of waiting until the last minute or relying on stock music when it comes to the audio component of an ad campaign with a video of no less than four major companies using the same theme. Want to hear what Nike, KFC, H&M, and Dolce & Gabbana have in common? Just click on the link below: https://vimeo.com/510302624/ (https://vimeo.com/510302624/) A Deep Diagnostic Shez tells us about his work with the Telus #EndBullying campaign, and how, over a two-day period, his team helped turn around a project that had put off its audio strategy. “That was one of those instances,” he says, “where we believed in the campaign, we believed in the work and we did our very best to bring it to life quickly and efficiently.” We also talk about how his workshop helps analyze the role of audio content in a client's marketing strategy. “We really do a deep diagnostic of their sonic universe as it exists today.”   Making People's Lives Better "In order to really resonate with people or capture their attention,” Shez explains, “you can't just serve them a TV commercial anymore.” We conclude with a look at the future of audio and its transition from the jingles and focused television spots of yesterday to the more ambient role it plays in our lives today. “You don't notice the music when it makes sense for the environment you are in, but subconsciously it is working… the goal here is to make people's lives better without them even realize you're doing so.” Connect with the Guest Websites: https://the194group.com/ (https://the194group.com/) https://www.audiobrand.io/ (https://www.audiobrand.io/) https://rainamusic.com/ (https://rainamusic.com/) Follow Shez Mehra on Twitter: https://twitter.com/shezmehra (https://twitter.com/shezmehra) Connect with Shez Mehra on LinkedIn: https://www.linkedin.com/in/shezmehra/ (https://www.linkedin.com/in/shezmehra/) Connect with the Audio Branding Podcast Book your project with https://voiceoversandvocals.com/ (Voice Overs and Vocals) : https://voiceoversandvocals.com/ (https://voiceoversandvocals.com) Tweet with me on Twitter : https://twitter.com/JodiKrangle (https://twitter.com/JodiKrangle) Watch the Audio Branding Podcast on YouTube: https://www.youtube.com/c/JodiKrangleVO (https://www.youtube.com/c/JodiKrangleVO) Connect with me on LinkedIn : https://www.linkedin.com/in/jodikrangle/ (https://www.linkedin.com/in/jodikrangle/) Leave the Audio Branding Podcast a written review at https://lovethepodcast.com/audiobranding (https://lovethepodcast.com/audiobranding) or https://voiceoversandvocals.com/talktome/ (leave a spoken review) at https://voiceoversandvocals.com/talktome/ (https://voiceoversandvocals.com/talktome/) (Thank you!) Get my...

“This is about an enhancement. This is about a more immersive experience, not even an immersive audio experience, but an immersive experience because even if we tried and we just wanted to experience one sense, we can't." Jeanna Isham This week's episode is the second half of my interview with composer, podcaster, and sonic branding expert Jeanna Isham, where we talk about voice technology and Jeanna's inspiration as a podcaster, as well as the unlikely sound lessons we can all learn from Disneyland. A Self-Led Journey We begin with a quick look at Joel Beckerman's book Sonic Boom and the subtle but effective audio strategies that Disneyland employs to make each of its themed sections stand out. Jeanna goes on to talk about her podcasting career and how it began as an effort to learn more about the audio side of marketing, and then as a way of sharing what she's learned with others. “Through all this, I found the lack of sound strategy," she explains, “and as a musician, I was like, why would you just throw this in? So I started this self-led journey into sound marketing and realized that there was a lot missing."   The Beginning of Sound Next, we discuss her Sound in Market online course, which is linked below along with her website. “We go back to the beginning of sound,” Jeanna says, “and realize that we are sound, and we do make sound, regardless of what you think, so why don't we make it on purpose?”  She explains that sound makes a quicker sensory impression on the brain than sight and that user experience and voice AI design in particular can benefit from a more creative audio approach. "I want to open up the possibilities in your brain. I want your brain to start spinning and thinking independently of what I'm saying."   Needing to Untether We wrap up with a look at the future of audio and media technology, both its dangers and the potential it holds. “We have become so oversaturated with technology and visuals,” she says, “and just being on that people need to untether, and just take a break from it.” Jeanna and I discuss Mindshare's Media Dystopia web series, and the effort to keep up with emerging technology as well as successfully engaging the human beings behind it. “It hurts my heart when something doesn't land, but it's because of execution.” Next week will be my 100th episode – be sure to check it out! Connect with the Guest Website: https://www.dreamrproductions.com/ (https://www.dreamrproductions.com/) Follow Jeanna Isham on Facebook: https://www.facebook.com/DreamrProductions/ (https://www.facebook.com/DreamrProductions/) Connect with Jeanna Isham on LinkedIn: https://www.linkedin.com/in/jeannaisham/ (https://www.linkedin.com/in/jeannaisham/) Tweet with Jeanna Isham on Twitter: https://twitter.com/Jeanna_Isham (https://twitter.com/Jeanna_Isham) Connect with the Audio Branding Podcast Book your project with https://voiceoversandvocals.com/ (Voice Overs and Vocals) : https://voiceoversandvocals.com/ (https://voiceoversandvocals.com) Tweet with me on Twitter : https://twitter.com/JodiKrangle (https://twitter.com/JodiKrangle) Watch the Audio Branding Podcast on YouTube: https://www.youtube.com/c/JodiKrangleVO (https://www.youtube.com/c/JodiKrangleVO) Connect with me on LinkedIn : https://www.linkedin.com/in/jodikrangle/ (https://www.linkedin.com/in/jodikrangle/) Leave the Audio Branding Podcast a written review at https://lovethepodcast.com/audiobranding (https://lovethepodcast.com/audiobranding) or https://voiceoversandvocals.com/talktome/ (leave a spoken review) at https://voiceoversandvocals.com/talktome/ (https://voiceoversandvocals.com/talktome/) (Thank you!) Get my https://voiceoversandvocals.com/audio-branding-strategy/ (Top Five Tips for Implementing an Intentional Audio Strategy) https://voiceoversandvocals.com/audio-branding-strategy/ (https://voiceoversandvocals.com/audio-branding-strategy/) Editing/Production by https://humbertofranco.com/...

In part 2 of the interview with voiceover talent and host of the Audio Branding Podcast Jodi Krangle, Tim and Chris discuss how you can leverage the power of archetypes to enhance the congruence of sound and your brand. They discuss strategies to approach choosing or creating an audio brand identity. Sign up for Jodi's newsletter to receive a worksheet on 5 Tips for Implementing an Intentional Audio Strategy.Head over to  voiceoversandvocals.com to check out Jodi's voiceover samples and her own excellent Audio Branding Podcast. Find more content at: podcastsabbreviated.comWant to work with us? Head over to podcastsabbreviated.com/getstarted to transform your podcasts into short trailers. Reach out directly at: podcastsabbreviated@gmail.com--Sign up for the Podcast Abbreviated email newsletter: podcastsabbreviated.com/signupWant to watch PodcastsAbbreviated? Discover our video library.Follow Podcasts Abbreviated:Twitter: twitter.com/PodAbbreviatedInstagram: instagram.com/PodcastsAbbreviatedFacebook: facebook.com/PodcastsAbbreviated  TikTok: tiktok.com/@podcastsabbreviatedYouTube: https://www.youtube.com/channel/UC_K5BjvAMEptAPhAk8m0-xw

“I really like creating but it is a lot of work and one thing that I have noticed is that companies and even industries do not fully understand the potential of sonic branding.” Jeanna Isham This episode's guest has over twenty years of audio experience, ranging from film composition and production music through the world of sonic branding and sound identity as a creator, strategist, and thought leader. Her company, Dreamr Productions, creates audio identities for companies and brands as well as consulting and educating on sound in marketing and its best practices. She also produces, hosts, and edits the Sound In Marketing Podcast while teaching courses on The Fundamentals of Sound In Marketing. Her name is Jeanna Isham, and one reason I wanted her on the show is that she's right there in the thick of things, creating and consulting to help people understand how powerful a strategic and intentional audio brand can really be. Besides that, she's just a great person doing great things, and that's something you need to know about.   Memories of Summer “The sound of cicadas makes me so happy," Jeanna says, recalling one of the sounds that always takes her back. "I have memories of sitting on my grandma's back porch sipping ice tea, yelling over the cicadas to talk to people, and that is my happy place." In the first segment, we take a look at how sound shaped her early life and dreams, from the tranquil hum of the cicadas to the music that helped inspire her as a teenager, from Sarah McLachlan to the Smashing Pumpkins.   It's Not About Music After trying her hand at traditional songwriting, Jeanna discovered that creating instrumental melodies and production music appealed to her more on a personal level. She soon discovered, though, that many companies still had a limited view of sonic branding, and hadn't yet learned how to fully embrace its potential. "What it all whittles down to is that it's not about music, it's about sound. And when you take that limitation out of the mix,” she says, “it might come across as daunting, but the way I see it is that it's liberating."   The Power of Sound By using the full power of sound, not just in the form of traditional jingles but in more innovative approaches like ambiance, licensed music, and even Spotify playlists, Jeanna explains how audio branding can make a deeper, more lasting impression than many people realize. “If it was a pleasurable experience,” she explains, “and it was strong enough of an experience, then you are advertising to your customer without having to be present. That's power."   Next week we'll continue the interview with a look at Jeanna's podcast series, her monthly Sound on Purpose chats, and the direction she sees sonic branding and the future of sound taking. Connect with the Guest Website: https://www.dreamrproductions.com/ (https://www.dreamrproductions.com/) Follow Jeanna Isham on Facebook: https://www.facebook.com/DreamrProductions/ (https://www.facebook.com/DreamrProductions/) Connect with Jeanna Isham on LinkedIn: https://www.linkedin.com/in/jeannaisham/ (https://www.linkedin.com/in/jeannaisham/) Tweet with Jeanna Isham on Twitter: https://twitter.com/Jeanna_Isham (https://twitter.com/Jeanna_Isham) Connect with the Audio Branding Podcast Book your project with https://voiceoversandvocals.com/ (Voice Overs and Vocals) : https://voiceoversandvocals.com/ (https://voiceoversandvocals.com) Tweet with me on Twitter : https://twitter.com/JodiKrangle (https://twitter.com/JodiKrangle) Watch the Audio Branding Podcast on YouTube: https://www.youtube.com/c/JodiKrangleVO (https://www.youtube.com/c/JodiKrangleVO) Connect with me on LinkedIn : https://www.linkedin.com/in/jodikrangle/ (https://www.linkedin.com/in/jodikrangle/) Leave the Audio Branding Podcast a written review at https://lovethepodcast.com/audiobranding (https://lovethepodcast.com/audiobranding) or https://voiceoversandvocals.com/talktome/ (leave a spoken...

Join Tim and Chris for Podcasts Abbreviated's first in house guest! In this 2 part episode, voiceover talent and host of the Audio Branding Podcast Jodi Krangle joins Podcasts Abbreviated to discuss the power of sound and how it can be wielded to enhance any project. If you are looking for insights on how to use sound effectively or are interested in how sound effects us as humans, this is an episode for you. Head over to  voiceoversandvocals.com to check out Jodi's voiceover samples and her own excellent Audio Branding Podcast. Find more content at: podcastsabbreviated.comWant to work with us? Head over to podcastsabbreviated.com/getstarted to transform your podcasts into short trailers. Reach out directly at: podcastsabbreviated@gmail.com--Sign up for the Podcast Abbreviated email newsletter: podcastsabbreviated.com/signupWant to watch PodcastsAbbreviated? Discover our video library.Follow Podcasts Abbreviated:Twitter: twitter.com/PodAbbreviatedInstagram: instagram.com/PodcastsAbbreviatedFacebook: facebook.com/PodcastsAbbreviated  TikTok: tiktok.com/@podcastsabbreviatedYouTube: https://www.youtube.com/channel/UC_K5BjvAMEptAPhAk8m0-xw

“Voice does communicate so much more meaning than what you can read. No matter how well written it is, it's still the voice that really carries the meaning of the feeling of that, and you know as a voice actor how important that is and how much more it communicates.” Jeff Vidler This week's the second part of my interview with Jeff Vidler, audio researcher, media analyst and the founder and president of Signal Hill Insights, as we discuss smartphones, Clubhouse, the future of podcast growth and marketing, and his latest audio studies.   The Problem of Downtime We continue with a look at how much the audio industry has changed over the past ten years, especially as smartphones, smart speakers, and streaming audio have come to replace traditional radio. "One of the things that smartphones do," Jeff explains, "is that they solve the problem of downtime when my mind is free but my eyes are busy and I'm bored." Despite the changing technology, he notes that radio programming itself has turned out to be more resilient than we might have expected, with more 18-to-34-year-olds listening to the radio than reading newspapers or watching network television.   Clubhouse vs Podcasts Jeff and I also talk about the emergence of Clubhouse as an entirely new form of audio media, and whether it'll replace or enhance the role of podcasts. "Being part of something," he notes, "interacting with something in real-time, is different than settling into a podcast and losing yourself in a podcast, in a story that's being told." We also discuss Apple's recent change to its podcast language, and whether you "subscribe" or "follow" podcasts.   A Whole New Vista We wrap up the interview with a look at the Megalab Truth Test and the surprising insights it offered about how well people can detect a lie, and some of the upcoming projects Jeff's working on right now, such as the Radio on the Move study for the Canadian radio industry as well as commercial podcasts and radio contests. "For many years in radio research you weren't finding many new things,” he says, “the last ten years... has opened a whole new vista in audio." If you'd like to know more about Brand Lift Studies for podcasts, radio, and streaming, you can visit Signal Hill's Brand Lift Help page: https://signalhillinsights.com/brand-lift-help/ (https://signalhillinsights.com/brand-lift-help/) to access their free videos on Brand Lift Studies for audio,  as well as a checklist you can use to help set you up for success on your next Brand Lift Study. Connect with Jeff Website: https://signalhillinsights.com/ (https://signalhillinsights.com/) Follow Jeff Vidler on Twitter: https://www.facebook.com/randall.libero ( )https://twitter.com/JeffVidler (https://twitter.com/JeffVidler) Connect with Jeff Vidler on LinkedIn: https://www.linkedin.com/in/jeffvidler/ (https://www.linkedin.com/in/jeffvidler/) Connect with the Audio Branding Podcast Book your project with https://voiceoversandvocals.com/ (Voice Overs and Vocals) https://voiceoversandvocals.com/ (https://voiceoversandvocals.com) Tweet with me on https://twitter.com/JodiKrangle (Twitter) - https://twitter.com/JodiKrangle (https://twitter.com/JodiKrangle) Watch the Audio Branding Podcast on https://www.youtube.com/c/JodiKrangleVO (YouTube) https://www.youtube.com/c/JodiKrangleVO (https://www.youtube.com/c/JodiKrangleVO) Connect with me on https://www.linkedin.com/in/jodikrangle/ (LinkedIn) - https://www.linkedin.com/in/jodikrangle/ Leave the Audio Branding Podcast a written review at https://lovethepodcast.com/audiobranding (https://lovethepodcast.com/audiobranding) or https://voiceoversandvocals.com/talktome/ (leave a spoken review) at https://voiceoversandvocals.com/talktome/ (https://voiceoversandvocals.com/talktome/) (Thank you!) Get my https://voiceoversandvocals.com/audio-branding-strategy/ (Top Five Tips for Implementing an) https://voiceoversandvocals.com/audio-branding-strategy/...

In this episode, Audio Alchemist Steve Keller outlines how audio shapes our perception of the brands we interact with. He dives into research that demonstrates how archetypes in sound influences everything from where we put our attention to how hard our brains are working. This episode is perfect for anyone who is looking to ensure they have a brand that connects with their audience or anyone who is interested in understanding more about the power of sound.Click here for the full episode of The Audio Branding Podcast with special guest Steve Keller.Connect with Steve Keller at ivaudiobranding.com and host Jodi Krangle at voiceoversandvocals.comFind more content at: podcastsabbreviated.comWant to work with us? Head over to podcastsabbreviated.com/getstarted to transform your podcasts into short trailers. Reach out directly at: podcastsabbreviated@gmail.com--Sign up for the Podcast Abbreviated email newsletter: podcastsabbreviated.com/signupWant to watch PodcastsAbbreviated? Discover our video library.Follow Podcasts Abbreviated:Twitter: twitter.com/PodAbbreviatedInstagram: instagram.com/PodcastsAbbreviatedFacebook: facebook.com/PodcastsAbbreviated  TikTok: tiktok.com/@podcastsabbreviatedYouTube: https://www.youtube.com/channel/UC_K5BjvAMEptAPhAk8m0-xw

As a business owner, it's important to increase your brand awareness through paid ads, collaboration with influencers and advertisers, utilizing content marketing or advertising on social media. But have you thought about using audio like radio or podcasts to showcase your products and services? Mike welcomes Voice Over actor and host of the Audio Branding Podcast, Jodi Krangle. They discuss the importance of the often-overlooked audio component of the branding process. Jodi also stresses how the consistency of voice and audio make a HUGE impact on brand positioning. Highlights Audio branding is a thing. It matters. It helps connect people to the brand. - 0:20 How did Jodi get started in audio branding? - 0:45 Working with brands by using a unique voice, tone, copy, look, and visual that can sell the product services to others. 1:59 Consistent repetition makes things powerful. - 6:19 How does Jodi help people understand how important the details are? - 8:26 Coaching people to help them understand and go through the process.- 14:03 A lot of entrepreneurs and business people react from instinct, gut feeling, and how they react from the experience. - 19:19 Learning more about it: How Jodi switched gears and what kind of scaling and personal navigation she used? 22:36 The details that go into branding, whether it is the sound, smell, or creative, all of these details add up to a very strong brand representation. It's important for people to realize that the audio aspect is huge. - 27:21 Talk radio is becoming a podcast. It's giving businesses, entrepreneurs, and people that have the skill and opportunity. - 30:18 Episode Resources Connect with Mike Brevik: http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com Connect with Jodi Krangle: https://voiceoversandvocals.com/podcast/ 

Audio experiences affect us at a subconscious, evolutionary level. As a brand you need to be thinking about the audio experience of your brand. This includes voice, music, jingles, sounds and more. Voice Over and Voice ActingThe VoiceOver industry is a close knit and large industry. A company wants to find someone to represent their company in voice. Voice talent is used for external and internal purposes. It's all about creating the perfect audio experience for their customers. The importance of Good AudioWhen I watch a YouTube video, good audio is more important to me than good video. Try watching a movie without any sound. The impact will be completely gone. Music has an incredible emotional impact on us. The sound of someone's voice has a huge impact on us. Just by listening to a voice we immediately trust someone more or less. The market is becoming less trusting and can see through BS more easily. It's important to have a trusting voice behind your brand. Voice TrainingReading a script and making it sound natural and conversational is difficult. It's acting. That's why most voice actors get coaching and training. Consider what you're saying. Give yourself time to think about what you're going to say. Avoid excessive filler words. Don't sound like you're reading a script. Make it sound like the words are coming naturally. Don't talk through your head. Instead, let the sound resonate throughout your whole body. Learn how to breathe. When you breathe in, your stomach should be going out.Cynthia Zhai - Voice Coach, Speaker & TrainerHiring Voice Talent vs. Doing it In-HouseBeing a good speaker with a natural sounding voice is difficult and requires training.You hire a professional to do a good job. You likely won't get the best results from Sam in accounting. From a trust building perspective it may be best for you to do it yourself. Do this if you are making a brand that revolves around you. A large company with many employees with a brand that doesn't revolve around a person should hire a professional. Find a voice that matches your brand. You can't create trust without understanding your brand values and messaging. In order to create trust with your brand, you need to focus on the audio experience that people have with your brand. The Science Behind the Impact of AudioWhen you listen to a podcast, you get to know the host and connect with the people you're listening to. Podcasting is a personal medium. The human voice connects us. Because of evolution, we are conditioned to know who our people are and there is something comforting about listening to another human. We can discern nuances in the human voice like emotion and tone. Our audio spectrum is many times wider than our visual spectrum.The human voice is a powerful connection. Music and Tones in BrandingThere are so many opportunities in marketing for music and tones. Jingles are a powerful way of helping consumers remember your brand. Originally, jingles were there for entertainment. In recent history, jingles are actually going out of style though. In the 90's, brands started moving to celebrity music endorsements of their products. Michael Jackson - PEPSI Commercial - Billie JeanNow, it's more of an all around audio experience. MasterCard just paid millions of dollars to create a brand sound. Sound On: Mastercard Debuts Sonic BrandApple Mac Startup Sound/ChimeiOS keyboard soundiPhone Text Message Sent Sound EffectNissan LEAF Dream Drive Rocks Your Baby to SleepHospitals are even looking into sound design to help people sleep and be calmer in the hospital environment. Sound can even affect our other senses. Steve Keller - Sonic Strategy Director - PandoraList all of the senses and think about how you engineer your brand experience.Follow Jodi:5 Tips for Implementing an Intentional Audio StrategyJodi Krangle WebsiteLinkedinAudio Branding PodcastFollow JacobLinkedInFollow JMH Media:JMH Media: Building Brand Loyalty and TrustLinkedInFacebookInstagramListen & SubscribeApple PodcastsGoogle PodcastsSpotifyYouTubePodchaserOvercastAmazon MusicWe'd love to hear from you!Have some feedback about the show? Feel free to reach out to us at trustcast@jmh.media You can also rate us in Apple Podcasts or your favorite app to help more people discover the show!

Welcome to Wedding Business Growth! On Episode 12 of our Facebook live event, David and Nick are joined by Voice Actor, Jodi Krangle www.voiceoversandvocals.com To join the conversation be sure to check out the Wedding Business Growth Facebook group https://www.facebook.com/groups/weddingbusinessgrowth/ Topics discussed: Top 5 Tips for implementing an intentional audio strategy Decide who you want to reach Find your Why Decide what media you want to focus on first Identify your brand voice Places to look for music, sound effects and voice actors Jodi Krangle Full Time Voice Actor since 2007 - http://voiceoversandvocals.com Worked with major companies like Dell, BBVA, Lumber Liquidators & Visit Orlando. Podcast Host of the Audio Branding Podcast- http://audiobrandingpodcast.com Download an Audio Branding Worksheet to help discover your own Audio Brand at http://www.voiceoversandvocals.com/audio-branding-strategy You can reach out with questions at jodi@voiceoversandvocals.com Catch us LIVE here: Wedding Business Growth Facebook Group https://www.facebook.com/groups/weddingbusinessgrowth DJs Helping DJs Facebook Group https://www.facebook.com/groups/DJHelp The DJ's Vault - Public Facebook Group⁣⁣⁣⁣ https://www.facebook.com/groups/thedjsvault N.A.M.E. Facebook Page https://www.facebook.com/NAME-National-Association-of-Mobile-Entertainers-1519510758283215 YouTube https://www.youtube.com/channel/UCqcIJLBR8w-rGkjA0XLjp7w/ Twitch https://www.twitch.tv/weddingbusinessgrowth Brought you by the RequestNow App and powered by Pod Decks --- Send in a voice message: https://anchor.fm/weddingbusinessgrowth/message

Welcome to Wedding Business Growth! On Episode 12 of our Facebook live event, David and Nick are joined by Voice Actor, Jodi Krangle www.voiceoversandvocals.com To join the conversation be sure to check out the Wedding Business Growth Facebook group https://www.facebook.com/groups/weddingbusinessgrowth/ Topics discussed: Top 5 Tips for implementing an intentional audio strategy Decide who you want to reach Find your Why Decide what media you want to focus on first Identify your brand voice Places to look for music, sound effects and voice actors Jodi Krangle Full Time Voice Actor since 2007 - http://voiceoversandvocals.com Worked with major companies like Dell, BBVA, Lumber Liquidators & Visit Orlando. Podcast Host of the Audio Branding Podcast- http://audiobrandingpodcast.com Download an Audio Branding Worksheet to help discover your own Audio Brand at http://www.voiceoversandvocals.com/audio-branding-strategy You can reach out with questions at jodi@voiceoversandvocals.com Catch us LIVE here: Wedding Business Growth Facebook Group https://www.facebook.com/groups/weddingbusinessgrowth DJs Helping DJs Facebook Group https://www.facebook.com/groups/DJHelp The DJ's Vault - Public Facebook Group⁣⁣⁣⁣ https://www.facebook.com/groups/thedjsvault N.A.M.E. Facebook Page https://www.facebook.com/NAME-National-Association-of-Mobile-Entertainers-1519510758283215 YouTube https://www.youtube.com/channel/UCqcIJLBR8w-rGkjA0XLjp7w/ Twitch https://www.twitch.tv/weddingbusinessgrowth Brought you by the RequestNow App and powered by Pod Decks --- Send in a voice message: https://anchor.fm/weddingbusinessgrowth/message