Podcasts about audio branding podcast

My special guest Brent Dowlan is one of the most positive and uplifting podcasters I know. He is a the host of The Fallable Man podcast, an active member of the World Podcast Network. Watch the YouTube video with me and Brent at https://www.youtube.com/watch?v=HfHLJ59HVME His wisdom to young and elderly men in all walks of life from husbands to fathers to entrepreneurs is inspirational and I am glad to have him on the show. One of Brent's latest episodes "Stop Thinking, Start Doing: A Man's Guide to Overcoming Procrastination" was near and dear to my heart, so I wanted to discuss it in more detail beyond his podcast. We also discussed other random topics and had a good time overall! You can listen to the Fallable Man podcast at: thefalliblemanpodcast.com Apple Spotify Check out my other popular podcast episodes where I interview amazing people like Brent: Your video podcast with Editor Samori Coles How Successful Podcaster Paula Quickly Got 20,000 Downloads Successful American Dream Podcast with Billionaire Randell Moody Jodi Krangle of the Audio Branding Podcast and the Podsafe Music of Jess King --- Support this podcast: https://podcasters.spotify.com/pod/show/successful-podcaster/support

Did you know that playing French music in a liquor store makes shoppers more likely to buy French wine? Sound has a real impact on our buying decisions and Jodi Krangle is an expert in how to use it to your advantage. Jodi has been a full-time voice actor since 2007. She collaborates with global clients like Dell, Kraft, and Lindt, specializing in Brand Voice, Commercials, Corporate Narration, and podcast intros/outros. Her podcast, Audio Branding: The Hidden Gem of Marketing, has over 230 episodes exploring the influence of sound. She also hosts sound-related discussions in Clubhouse and serves as a judge at the International Sound Awards. Creating Your Audio Brand Sound is a powerful part of branding that's often overlooked. When someone listens to your podcast or YouTube channel during their morning commute, it's an intimate experience. That's why it's important to be intentional about your brand voice.  Just like any aspect of branding, consistency is key. Repetition creates comfort and familiarity with your listeners. You should also consider who you're speaking to. Keep one person in mind when you're recording (maybe your ideal customer avatar or a friend you feel comfortable with). Tips for a Great Sound If you have a personal brand, chances are you'll need to be on podcasts, record videos, or speak at events. Jodi's first tip for sounding your best is to rehearse until you sound natural and conversational (not like you're reading a script).  Second, keep a photo of a family member or friend in front of you while you record, and remember that your tone changes depending on who you're speaking to.  Consider investing in a signature sound for your brand. Create consistency by using it at multiple touchpoints: podcasts, live events, and social media. There are lots of free audio options available online in directories–just remember that if it's free, there's nothing to stop your competitors from using the same audio. Enjoy this episode with audio branding expert Jodi Krangle… Soundbytes 12:05-12:39 “I do think it's a mistake. I think a lot of these brands could stand with having a unified sound over a number of years. Because remember, and I know you know this, the first time we experience a brand might not be the first time the brand has put that sound together. They might have had that sound for 10 years, but you're experiencing it for the first time. You as the business owner may be bored with that sound, but if you're still selling your product or service and people like it, why change what's working?” Quotes “You don't want to change your branding too often, because they find familiarity and comfort in that.” “Psychologically, what I love about sound and how it switches on our brain is it affects all of our senses.” “Your environment has a big psychological effect on what you buy, how much you end up buying, and how you feel about what you bought.” “Our buying decisions and our everyday lives are really affected by sound.” Links mentioned in this episode: Visit Jodi's website: http://voiceoversandvocals.com  Connect with Jodi on LinkedIn: https://www.linkedin.com/in/jodikrangle/  Audio Branding Podcast: http://audiobrandingpodcast.com 

Send us feedback/questions via TextToday we are joined by Voice Over artist Jodi Krangle of VoiceOversandVocals.com check out here Audio Branding Podcast.Dave explains that by not telling people where he will be working the tease of not knowing is causing his inbox, his phone, etc to BLOW UP. When you tease your audience it brings them to the edge of their seat. So keep a crumb of information hidden to increase that knowledge gap.We also talk about AI and Voice Over, Jodi's tech setup, interfaces, and more (chapters provided)Mentioned In This EpisodeRode NT1 Condensor MicRode Nt1 5th Genhttps://geni.us/rode-nt1-5gAKG Perception 220https://geni.us/akg-p220Mike Hero DESPhttps://audiosigma.com/Shue SM7Bhttps://supportthisshow.com/sm7bSamson Q2Uhttps://supportthisshow.com/q2uKeeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! Go to https://voiceoversandvocals.com/podcast/ Do you miss those awesome conversations you have in the hallway at podcasting events? Learn about new Podcasting Tech, and grow your network without the high priced plane tickets! Go to podcasterhappyhour.com Want more shows from Dave? Check out EVERYTHING Dave does at powerofpodcasting.com Profit From Your Podcast: Proven Strategies to Turn Listeners into a Livelihood is now available as an Audio Book. Learn the proven strategies from over 300 interviews to help you monetize your podcast. Check out profitfromyourpodcast.com/book Go to askthepodcastcoach.com/voicemailPodcast Branding.coMark Des Cotes makes professional podcast artwork, websites and moreBased on a True Story PodcastHave you ever wondered how much of those "based on a true story" movies are true?School of PodcastingGet access to courses, community, and unlimited one-on-one consultingSupporter of The Week: Audio BrandingJodi covers all things SOUND relatedDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show.BE AWESOME!Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome

My two special guests: The music of Jess King - Future Love Jodi Krangle of the Audio Branding podcast. --- Send in a voice message: https://podcasters.spotify.com/pod/show/successful-podcaster/message Support this podcast: https://podcasters.spotify.com/pod/show/successful-podcaster/support

Does your inner critic hold you back from seeing opportunities around you? Do you feel stuck, tired and unsure of which way to go? This episode is for you. On this episode learn how to embrace an abundance mindset so you can believe and receive opportunities that are around you. On part 2 of this episode hear a conversation from myself and fellow podcasters, Jodi Krangle, voice actor at Piece of Cake Voiceovers and host of the Audio Branding Podcast and Fernando Pires, engineer and president of Audiosigma, who's mission is to help bring ease to podcasters on the go. Key Takeaways: How to embrace an abundance mindset Believe in yourself to receive How to have courage to take on things that scare you Conquer the fear of rejection How to use intension setting to get you where you want to go BONUS PART 2 A live podcast conversation with Jodi, Fernando and Kay What podcasting means to each of us How we use podcasting for good Podcasting hardware innovations Connect with Jodi on LinkedIn: Jodi Krangle Connect with Fernando on LinkedIn: Fernando Eid Pires About Podfest : podfestexpo.com

“It's about doing something that's relevant to that brand that makes people, you know, have intrigue and then go either search for it or find out more information.” -- Aaron Matthews   This episode's the second half of my interview with audio branding expert and creative director Aaron Matthews as we talk about how Creative Fix goes about crafting the perfect brand sound, the secret to hosting a successful branded podcast, and the surprisingly retro future of audio branding. As always, if you have any questions for my guest, you're welcome to reach out through the links in the show notes.  If you have questions for me, just visit http://www.audiobrandingpodcast.com/ (www.audiobrandingpodcast.com) where you'll find all sorts of ways to get in touch. Plus, subscribing to the newsletter (on the http://www.audiobrandingpodcast.com/ (www.audiobrandingpodcast.com) webpage) will let you know when the new podcasts are available. Open to Everybody We begin the second half of our interview with a look at Creative Fix's process for working with clients and guiding them through the creative process, at the role audio mood boards play in the brainstorming process, and how long it might take for all the different elements to come together. The conversation turns to audio branding, and its untapped potential, particularly on a local level “I think brands are at the start of waking up to it. Very few brands do it well, to be honest, but I think it's open to everybody.”   Bringing Jingles Back The topic shifts to both the past and future of audio branding, and to how jingles, the hallmark of audio branding in the '80s and '90s, might make a comeback in the digital age. "I think there's an opportunity," Aaron says, "and I think we can do it in a 2022 way." As he jokes, "I think it's time to bring back the jingle. I'm going to start a campaign." Aaron explains that the key to audio marketing is to do the unexpected: “Let's do less copy in those ads and more sound design, let's do the jingles and the sonic identities and the stuff no one else is doing because that's how you stand out.”   The Tip of the Iceberg As the episode comes to a close, we talk more about branded podcasts and the role they play in company branding and the tricky balance of creating brand recognition without selling a product. "There's a lot of opportunities," Aaron says, "and I think there are a lot more branded podcasts coming, and I think we're just at the very, very tip of the iceberg." We wrap things up with a look at social audio apps like Twitter Spaces and Clubhouse, and the role they might play in the future of audio branding and marketing on social media. As he puts it, "it's the idea that it's meant to be for everyone, and that everyone can jump in and have that conversation and that's the important thing about it."   Episode Summary The process of creating an audio brand from start to finish The rise and fall of jingles and how they could make a comeback Branded podcasts and how to successfully market without selling How social audio is opening the media landscape to everyone Connect with the Guest Creative Fix Audio: https://creativefixaudio.com/ (https://creativefixaudio.com/) Connect with Aaron Matthews on LinkedIn:https://www.amazon.com/dp/B09BGN8Z4S/ ( https://www.linkedin.com/company/creative-fix-audio/) Connect with the Audio Branding Podcast: Book your project with https://voiceoversandvocals.com/ (Voice Overs and Vocals) https://voiceoversandvocals.com/ (https://voiceoversandvocals.com) Tweet with me on https://twitter.com/JodiKrangle (Twitter) - https://twitter.com/JodiKrangle (https://twitter.com/JodiKrangle) Watch the Audio Branding Podcast on https://www.youtube.com/c/JodiKrangleVO (YouTube) - https://www.youtube.com/c/JodiKrangleVO (https://www.youtube.com/c/JodiKrangleVO) Connect with me on https://www.linkedin.com/in/jodikrangle/ (LinkedIn) - https://www.linkedin.com/in/jodikrangle/...

Why you've got to check out this episode: Find the right combination of audio that connects to your visual brand Learn how to create an audible representation of visual brand to have an additional touchpoint Discover the deep emotional connection your audio brand builds with your audience that makes your personal brand relatable to them. 3 Rs Read Resource Reflect Read / Listen: Everything Is Figureoutable by Marie Forleo Any books by Seth Godin The Total Life Freedom Podcast with Vincent Pugliese Resources: Gmail Trello Reflect: "Success is not final; failure is not fatal; it is the courage to continue that counts." - Winston Churchill People make the mistake of focusing more on the visual part of branding before even considering audio. Part of the reason may be the challenge of finding what sound matches the visuals. While visuals, such as logo and colour scheme, establish your brand's identity, the sound is what instantly connects on a deeper emotional level with your audience. And that makes your personal brand relatable to others. In this episode, Jodi Krangle uncovers the power that your voice creates in your personal brand. She highlights that as you have a compelling visual so then you must also have an audible representation that goes with it that reaches a level untouched by images. That's how people know you better and influences their decision to work with you. Today on the REI Branded podcast, Jodi Krangle helps you find the right combination of audio that connects to your visual brand. Learn how to create an audible representation of visual brand elements to every client's touchpoint and discover the deep emotional connection your audio brand builds with your audience that makes your personal brand relatable to them. Jodi Krangle has been a voice actor since 2007 and has worked with clients from major brands all over the world including Dell, BBVA & Kraft. She's also a singer and put out her own album of jazz, blues and traditional tunes (jodikranglemusic.com). Over the years, and doing what she does, she's learned a lot about sound and how it influences people. Her podcast on this subject is called Audio Branding: The hidden gem of marketing. Here are her 5 Tips to help a Company or Podcast be more intentional with their audio branding strategy and includes a page of links to music directories, sound effect locations & vetted voice talent (through World Voices). It's a downloadable pdf, that then signs you up for a mailing list (so that you'll be informed when new podcast episodes come out). It also gives you access to a separate resource called "The Studio" (only for subscribers) with Videos, PDFs, ebooks & special discounts from her podcast guest experts. That resource also has parts of some of the audio interviews (some, even before the episodes go live!) for your ears only. Click Here: https://voiceoversandvocals.com/audio-branding-strategy Connect with Jodi Krangle: Voice Over Website: https://voiceoversandvocals.com The Audio Branding Podcast: https://audiobrandingpodcast.com Top 5 Tips for Implementing an Intentional Audio Strategy: https://voiceoversandvocals.com/audio-branding-strategy Jazz/Blues Album – Time Will Tell: http://jodikranglemusic.com Topics Covered: 03:49 - Defining audio branding 05:07 - What makes audio branding very useful? 10:28 - The ways you can use voice to brand yourself as real estate investors 12:41 - How voice connects on a deeper emotional level than visuals 14:58 - Making your voice not appear scripted 16:03 - Experiencing different flavors with what you're listening to 18:57 - Using your voice as real estate investor versus hiring voiceover artists 19:49 - Differentiating condenser against a dynamic microphone 21:30 - Tips on the equipment to use to get good audio budget-wise 24:09 - Recommendations for the best recording spaces 26:29 - What impression do you want to make with your voice to your target audience 27:29 - Choosing a voiceover artist 28:21 - Connecting your visual to your audio brand 29:38 - Finding audible representation for some objects in your visual brand 32:09 - Valuable thoughts on audio branding for different mediums 33:33 - How has the general culture taken to podcasting and audio branding? 34:22 - Making audio branding matter even with solopreneurs real estate investors, and other small businesses 36:16 - What to pay attention to when using accents and voice inflections 38:12 - The kind of emotional connection your audio branding creates 42:11 - A personal brand that struck her as obvious 45:12 - Favorite book where the author puts her money where her mouth is 45:30 - Podcast she loves to listen to 47:07 - Tools she adored using 48:43 - A quote she resonates with Key Takeaways: "You use audio to make an emotional connection. And we don't buy things based on logic; we buy based on emotion. So that's why it's so important in advertising and marketing and in just about everything you put out there." - Jodi Krangle "You can know someone on social media for years, follow their posts, read about them, and exchange messages. But the minute that you have an actual voice conversation with them, you get to know that person so much better than you ever did, and those many years following them on social media." - Jodi Krangle "It reaches us on such an emotional level. So I think that brands who are considering how they can make a deeper connection with their clients or their potential clients or their audience need to consider how we emotionally respond to stimuli. And audio is one of those things that just cut through everything." - Jodi Krangle "The way that people understand advertising marketing is that consistent repetition really wins the day. If you're going to put together some kind of audio for your brand, have every video that you put out there, start with a certain sound or a certain little music piece." - Jodi Krangle "Humans get sound; they just understand it on this deeper level. And it will give you an impression of who someone is on a really deep level very quickly." - Jodi Krangle Additional Resource: Are you a real estate investor looking to build your business and stand out from the crowd, and you don't want to wait for all the knowledge, strategies, and how-tos to be slowly delivered to you via this podcast every week? Then I invite you to apply for the REI Branded Audit. That's the process I have created that has already helped dozens of real estate investors to define and develop their personal brands and build their real estate investing businesses. Apply now for your REI Branded Audit. Connect with Paul Copcutt: www.paulcopcutt.com LinkedIn Email: paul@paulcopcutt.com    

“Through our research, we also found that anything beyond four notes, if we were to create a pattern that had more than four notes in it, that it started to sound too much like a jingle and just out of place for an automobile. Automobiles really just had single-tone dings, and so we knew we couldn't stray too far from that, or we would start sounding too much like a cell phone or something out of context." -- Sean Beeson This episode continues my interview with Jon Brennan and Sean Beeson, formerly of Sonic Signatures. As always, if you have any questions for my guest, you're welcome to reach out through the links in the show notes.  If you have questions for me, just visit http://www.audiobrandingpodcast.com/ (www.audiobrandingpodcast.com) where you'll find all sorts of ways to get in touch. Plus, subscribing to the newsletter (on the http://www.audiobrandingpodcast.com/ (www.audiobrandingpodcast.com) webpage) will let you know when the new podcasts are available.   Keeping Your Brand Current We begin the second half of the interview with a look at what might happen when a product or company changes, and how an existing audio brand can be impacted by something as simple as a new speaker design.  “The more specific you're intentionally creating audio for something,” Sean explains, “the more often you have to go back and fix things when something changes.” Jon tells us about the detailed audio guidelines that Sonic Signatures uses to help guide their clients through such changes and offers an important tip about making sure that your sonic branding is up-to-date.   A Human Touch The episode continues with a firsthand look at the work Jon and Sean have done for such clients as Union Home Mortgage and KeepTruckin. We start with Union Home Mortgage's sonic logo, how it combines technological innovation with a warm, human touch to reflect the company's brand, and the process used to create its distinctive sound. As Sean puts it, “we continued to make the harmonics richer by layering sounds that really only serve to... add to the overall richness and brilliance.”   Listening on the Road We then listen to samples of the audio interface Sonic Signatures designed for KeepTruckin's vehicle monitoring devices and discuss how they met the challenge of creating distinctive sounds based on chimes and mid-range tones that the fleet drivers would recognize right away without becoming distracted or irritated. “We kept having the sounds get closer and closer to the sound of a car,” Sean says, “because that's what the drivers are trained to hear.” We talk about the research that goes into such an innovative audio interface, and wrap things up with a peek at their upcoming projects.   Episode Summary How business and product changes can affect an audio brand Sonic branding and conveying the essence of a business through sound Vehicle interfaces and creating a safer, more pleasant user experience Upcoming audio projects and how to get in touch with Sonic Signatures   Connect with the Guests Website: https://sonicsignatures.io (www.sonicsignatures.io) Follow Sonic Signatures on Facebook: https://www.facebook.com/sonicsignatures (https://www.facebook.com/sonicsignatures) Connect with Jon Brennan on LinkedIn: https://www.linkedin.com/in/jonbrennan/ (https://www.linkedin.com/in/jonbrennan/) Connect with Sean Beeson on LinkedIn: https://www.linkedin.com/in/jonbrennan/ (https://www.linkedin.com/in/jonbrennan/) Follow Sonic Signatures on Twitter: https://twitter.com/sonicsignatures (https://twitter.com/sonicsignatures) Connect with the Audio Branding Podcast: Book your project with https://voiceoversandvocals.com/ (Voice Overs and Vocals) https://voiceoversandvocals.com/ (https://voiceoversandvocals.com) Tweet with me on https://twitter.com/JodiKrangle (Twitter) - https://twitter.com/JodiKrangle (https://twitter.com/JodiKrangle) Watch the Audio Branding Podcast on...

“Yes, bring in new voices. Yes, you know, do it, go for it. But if it doesn't work with the first diverse voice – non-whites, I'm talking about non-whites now – that doesn't mean it's a failure. You know, keep going, keep working on it, these are systemic problems that have been in place almost since the beginning of audio, and so it's going to take time to what I call undo the bias.” -- LaTonya J. Pegues   This week is the second half of my interview with inclusion expert, executive coach, and unconscious bias trainer LaTonya J. Pegeus as we talk about the importance of positive representation, the effort of diversifying the workplace, and her firsthand struggles with bias as a business owner. As always, if you have any questions for my guest, you're welcome to reach out through the links in the show notes.  If you have questions for me, just visit http://www.audiobrandingpodcast.com/ (www.audiobrandingpodcast.com) where you'll find all sorts of ways to get in touch. Plus, subscribing to the newsletter (on the http://www.audiobrandingpodcast.com/ (www.audiobrandingpodcast.com) webpage) will let you know when the new podcasts are available.   What Makes You Uncomfortable The second half begins with a look at ways to overcome unconscious biases, such as listening to the concerns of diverse speakers and identifying the real source of our discomfort, and we talk about how positive representation in such movies as Black Panther is helping to change longstanding assumptions in Hollywood. "They could have had British accents," she says, "but they chose to go with the authentic region of that continent, and boy did that resonate with the rest of the world."   Expected to Win “Those things that are well-funded,” LaTonya notes as we talk about the challenge of fostering workplace diversity and supporting diversity directors and departments, "are those things that are expected to win” We discuss how many companies have tried, and too often failed, to challenge the longstanding biases within their corporate culture. “I think,” she observes, “that's because they weren't supportive. They were just a box to check and the company did not take it seriously.”   Recognizing Our Bias We conclude the interview with a look at LaTonya's upcoming book Unconscious Bias Revealed: How to Recognize and Undo Bias, and her work as a voiceover artist in commercials and on the radio. LaTonya also shares with us some of the personal challenges that she's faced as an African-American woman in the business world. “There've been countless times that I have not had opportunities to provide services, even as a business owner, you know, for clients, for whatever reason.”   Episode Summary How to recognize and overcome our unconscious biases The way movies and media are challenging old assumptions Supporting diversity departments and a more inclusive workspace LaTonya's upcoming projects and experience with bias   Connect with LaTonya: Website: https://theUBtrainer.com (www.theUBtrainer.com) Follow LaTonya J. Pegues on Facebook: https://www.facebook.com/theUBtrainer (https://www.facebook.com/theUBtrainer) Connect with LaTonya J. Pegues on LinkedIn: https://www.linkedin.com/in/latonya-j-pegues-unconscious-bias-trainer-2321622/ (https://www.linkedin.com/in/latonya-j-pegues-unconscious-bias-trainer-2321622/) Follow LaTonya J. Pegues on Twitter: https://twitter.com/theUBtrainer (https://twitter.com/theUBtrainer)   Connect with the Audio Branding Podcast: Book your project with https://voiceoversandvocals.com/ (Voice Overs and Vocals) https://voiceoversandvocals.com/ (https://voiceoversandvocals.com) Tweet with me on https://twitter.com/JodiKrangle (Twitter) - https://twitter.com/JodiKrangle (https://twitter.com/JodiKrangle) Watch the Audio Branding Podcast on https://www.youtube.com/c/JodiKrangleVO (YouTube) - https://www.youtube.com/c/JodiKrangleVO (https://www.youtube.com/c/JodiKrangleVO)...

“You set the tone for your podcast by how you sound and how you interact with the audience. So there are a lot of elements to it, you know, obviously preparation and planning and practice, all those things." -- Dan Friedman   This week continues our Clubhouse discussion as voiceover artist and sound engineer Dan Friedman answers questions about voice training, keeping listeners engaged, and overcoming stage fright. As always, if you have any questions for my guest, you're welcome to reach out through the links in the show notes.  If you have questions for me, just visit http://www.audiobrandingpodcast.com/ (www.audiobrandingpodcast.com) where you'll find all sorts of ways to get in touch. Plus, subscribing to the newsletter (on the http://www.audiobrandingpodcast.com/ (www.audiobrandingpodcast.com) webpage) will let you know when the new podcasts are available.   An Audio-Driven World We continue the Clubhouse chat by talking about how subtle changes to pitch and tone can change a listener's impression of your voice, and the challenges and successes that artists coming from different audio industries, such as radio and lecturing, can find in voiceover work. “Because we are in such an audio-driven world now,” Dan says, “it is really important that if, especially if you're running a podcast and you want more listeners, or you want listeners to stick with you, you have to be compelling enough that they are going to want to continue to listen and to tune in every week.”   Getting Out of a Rut Dan warns us about some of the traps of voice rehearsal, how easy it can be to get stuck in a loop of negative self-criticism when listening to your own voice, and some creative ways to break out of that vicious circle. "One of the most fun and extreme things to just really get out of your rut," he suggests, "if you realize you're in a rut, is to do your script as a cartoon character." He explains that once you've done so and then immediately switch back to your regular voice, you'll probably find that the performance feels fresh again and you can jump back into it with a different energy.   They Want to Hear You “If you think about it,” Dan says, “communication is a connection between somebody making sound and somebody listening to sound, and if you're trying to make sound and spread that connection out to a hundred people, that connection's going to be pretty weak.” We wrap the Clubhouse chat up with a look at the challenges of public speaking and different strategies for overcoming stage fright, such as imagining an individual that you're speaking to or even focusing on one person in the audience rather than trying to talk to everyone at once. “Most of the time when you are up there speaking to a roomful of people,” he assures us, “those people are there because they want to hear you.”   Episode Summary How inflection can change the impression you make Keeping your listeners engaged Tips for breaking out of a voice performance rut Public speaking and overcoming stage fright   Connect with Dan: Website: https://sound4vo.com/ (https://sound4vo.com/) Connect with Dan Friedman on LinkedIn: https://www.linkedin.com/in/danfriedmanvo (https://www.linkedin.com/in/danfriedmanvo) Follow Dan Friedman on Facebook: https://www.facebook.com/Sound4VO/ (https://www.facebook.com/Sound4VO/) Follow Dan Friedman on Twitter: https://twitter.com/DanFriedmanVO (https://twitter.com/DanFriedmanVO) The Power of Sound club on Clubhouse: https://www.clubhouse.com/club/the-power-of-sound/ (https://www.clubhouse.com/club/the-power-of-sound/) Connect with the Audio Branding Podcast: Book your project with https://voiceoversandvocals.com/ (Voice Overs and Vocals) https://voiceoversandvocals.com/ (https://voiceoversandvocals.com) Tweet with me on https://twitter.com/JodiKrangle (Twitter) - https://twitter.com/JodiKrangle (https://twitter.com/JodiKrangle) Watch the Audio Branding Podcast on...

Using audio is one of the best ways brands can separate themselves from the competition.  In this episode,  Adam Torres and Jodi Krangle, Voice Over Actor at Piece of Cake Voiceovers & Vocals and Host of The Audio Branding Podcast, explore how audio can help businesses make a deeper connection with their audience. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/

Using audio is one of the best ways brands can separate themselves from the competition.  In this episode,  Adam Torres and Jodi Krangle, Voice Over Actor at Piece of Cake Voiceovers & Vocals and Host of The Audio Branding Podcast, explore how audio can help businesses make a deeper connection with their audience.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/

“Ultimately, what happens with Spotify and Apple and YouTube or any of the other platforms out there, the majors are going to set the precedent on what the licensing deals look like. That's eventually going to trickle down to the independent artists to where they just they don't get a great deal, I mean, they're never going to really see substantial money, even if they're doing millions of streams.” -- Mac McIntosh   This week is the second half of my interview with music supervisor and film producer Mac McIntosh. We talk about how social media is changing the licensing landscape, what's truly involved in building the right soundtrack, and which musical genre he's hoping might make a cinematic comeback thanks to shows like Stranger Things.   Creative Conversations We start the second half of the show with a closer look at his team, which includes musicians and Foley artists, and some of the series they've worked on. “Creatively, I had to do a lot of things that weren't traditional to the music clearance space,” Mac explains as we look back at one project. “A lot of creative conversations had to take place to make certain things happen, and to prevent certain things from happening as well, from a licensing standpoint.”   Living by the Single Mac talks about some of the soundtrack trends he's seen in movies since the turn of the millennium, and how he'd like to see rock music make a Hollywood comeback. We move on to a look at how social media has made things both easier and more challenging for indie artists, and how video games and streaming shows are creating new opportunities for exposure and fame. “They realize that you live and die by the single these days,” he notes. “Artists are at the point where they're basically hustling on a daily basis, trying to figure out how to maintain their careers, while at the same time most of them have to have a full-time job to go along with that.”   Owning Your Music We wrap things up with a growing industry trend that he advises clients looking to add a musician to their project to follow. “It's better to do a made-for-hire or paid-for-hire deal with an artist,” Mac says, “where you pay them directly to create an original piece of music for you... versus licensing something that you're not sure is a good deal or not.” He points out the advantages of owning your own audio assets, such as greater stability and potential revenue, and we discuss some of the different licensing options available and which ones might best fit a given project.   Episode Summary Mac's Musiclerk team and how a soundtrack is cleared. How social media companies have changed online marketing Video games, streaming shows, and the music hustle culture Licensing options and how to contact Mac McIntosh Connect with Mac: Website: https://www.musiclerk.com/ (https://www.musiclerk.com) LinkedIn: https://www.linkedin.com/in/mac-mcintosh-717190126/ (https://www.linkedin.com/in/mac-mcintosh-717190126/) Follow Musiclerk on Twitter: https://twitter.com/musiclerk (https://twitter.com/musiclerk) Get his Studio Numbers Chart Workbook: https://www.amazon.com/dp/B09SGNZ59L?ref_=pe_3052080_397514860 (https://www.amazon.com/dp/B09SGNZ59L?ref_=pe_3052080_397514860) Connect with the Audio Branding Podcast: Book your project with https://voiceoversandvocals.com/ (Voice Overs and Vocals) https://voiceoversandvocals.com/ (https://voiceoversandvocals.com) Tweet with me on https://twitter.com/JodiKrangle (Twitter) - https://twitter.com/JodiKrangle (https://twitter.com/JodiKrangle) Watch the Audio Branding Podcast on https://www.youtube.com/c/JodiKrangleVO (YouTube) - https://www.youtube.com/c/JodiKrangleVO (https://www.youtube.com/c/JodiKrangleVO) Connect with me on https://www.linkedin.com/in/jodikrangle/ (LinkedIn) - https://www.linkedin.com/in/jodikrangle/ (https://www.linkedin.com/in/jodikrangle/) Leave the Audio Branding Podcast a written review at...

“Doing audio branding very often has similarities to coaching. It's always a change management process and it's also iterative, so it's almost repeating the same procedures a couple of times until you get closer and closer to something that everybody agrees is ‘okay, that's the goal.' And by the way, goals are the most important thing. If it's not clear where you want to go, what you need, and why you are doing this, if you just follow the next hype and say we need a sound logo just like our competitor, then you're lost, then you're just wasting time and money.” -- Cornelius Ringe This week continues our Clubhouse discussion as Lauri Domnick, Jeanna Isham, Steve Keller, Shez Merha, Jack Monson, and Cornelius Ringe lead a variety of questions and comments.   A Trustworthy Sound The second half begins as our panel reveals what questions they ask clients to learn who they are from an audio perspective. Jeanna tells us about her work with REI and how she used natural sounds to focus their outdoor branding, while Lauri discusses the challenge of turning more abstract concepts like trustworthiness into something we can hear and recognize. Shez focuses on better aligning the audio to the company's brand, and Jack switches things around with a simple question that can have surprisingly candid and helpful answers: "if you and I were going to take a road trip," he asks clients, "what three artists would you want to have?"   The Voice of the Brand Steve takes a different, more psychological approach to learning more about a client's potential sonic profile, one that sparks a discussion about the archetypes of sound, what the brand might be like if it were a person. "If the brand were to talk to you," he asks, "what would the brand's voice sound like? Is it male, is it female, is it neither of those? If the brand was going to give you a playlist, what would be on their Pandora playlist?"   The Soundtrack of Your Life Cornelius offers a thought-provoking reply as he talks instead about focusing on the language of sound, a language that's often unfamiliar to his clients, and helping them find the right words to consider the question and develop their own answers. Alex joins in to note that clients don't always have a good answer, particularly in the business world where opinions and priorities can clash; as Steve puts it, "the work is fraught with the need for diplomacy." Cheryl, a podcaster and voice talent, takes the stage with a question she always likes to ask: if there was a soundtrack to your life, what would be on it and why? The answers, she notes, are often surprising, and always revealing.   Episode Summary Looking at company brands from an audio perspective Considering brands and sounds as archetypes Learning the language of both sound and business Listening to the soundtrack of your life Connect with the Audio Branding Podcast: Book your project with https://voiceoversandvocals.com/ (Voice Overs and Vocals) https://voiceoversandvocals.com/ (https://voiceoversandvocals.com) Tweet with me on https://twitter.com/JodiKrangle (Twitter) - https://twitter.com/JodiKrangle (https://twitter.com/JodiKrangle) Watch the Audio Branding Podcast on https://www.youtube.com/c/JodiKrangleVO (YouTube) - https://www.youtube.com/c/JodiKrangleVO (https://www.youtube.com/c/JodiKrangleVO) Connect with me on https://www.linkedin.com/in/jodikrangle/ (LinkedIn) - https://www.linkedin.com/in/jodikrangle/ (https://www.linkedin.com/in/jodikrangle/) Leave the Audio Branding Podcast a written review at https://lovethepodcast.com/audiobranding (https://lovethepodcast.com/audiobranding) or https://voiceoversandvocals.com/talktome/ (leave a spoken review) at https://voiceoversandvocals.com/talktome/ (https://voiceoversandvocals.com/talktome/) (Thank you!) Get my https://voiceoversandvocals.com/audio-branding-strategy/ (Top Five Tips for Implementing an Intentional Audio Strategy)...

“As human beings, we like to praise others that we believe are doing a great job. The thing is to make the ask easy to answer. So if you say 'can you record a one-minute video,' they would do it – I'm sure they would all do it – but it would be heavier. The lighting has to be good, you cannot have a bad hair day, and so on, whereas in voice you just need to make sure that your voice is okay.” -- Dr. Ahmed Bouzid   In this episode, we continue my interview with Dr. Ahmed Bouzid, renowned speech technologist and Witlingo founder and CEO, as we talk about the Open Voice Network and the future of audio social media. As always, if you have any questions for my guest, you're welcome to reach out through the links in the show notes.  If you have questions for me, just visit https://audiobrandingpodcast.com (audiobrandingpodcast.com) where you'll find all sorts of ways to get in touch. Plus, subscribing to the newsletter (on the audiobrandingpodcast.com webpage) will let you know when the new podcasts are available.   Speaking Your Knowledge We begin the second half of the interview by talking about how Witlingo and internet audio can help democratize creativity, allowing people who might shy away from posting videos and pursuing more restrictive forms of audio expression to nonetheless find their voice in online audio communities. As Dr. Bouzid puts it, “there are lots and lots of people who have lots and lots of knowledge, and the best way for them to share that knowledge is just to speak it.” The Social Audio Thing Our discussion focuses on social audio apps as well at the nonprofit Open Voice Network, the ethics of voice AI and social audio, and the power of major companies like Twitter and Facebook to shape the industry. “This social audio thing, I don't think we understand it really that much right now. I think we have the basics of it, but I think where it's going to go and what it's going to be in a year or two, five years, I don't think we really know right now.” Finding Your Voice Online “I think there should be mechanisms,” Dr. Bouzid says as we talk about the future of social audio. “It cannot be left to these private companies to dictate things that have massive consequences.” He goes on to tell us about his work with Witlingo and the versatility it'll give users, allowing fans and creators to share content and feedback, and the interview wraps up on a lighter note as we discover a somewhat surprising hobby that we happen to have in common. Episode Summary Witlingo and the ease of social audio The ethics and dangers of voice AI The challenge of an open audio future How Witlingo can bring users together Connect with Dr. Ahmed Bouzid Witlingo: https://witlingo.com/ (https://witlingo.com/) The Fish & the Bird: https://www.linkedin.com/posts/ahmedbouzid_voicefirst-sonic-sonicmarketing-activity-6818992542961438721-2Dvl (https://www.linkedin.com/posts/ahmedbouzid_voicefirst-sonic-sonicmarketing-activity-6818992542961438721-2Dvl) Follow him on Twitter: https://twitter.com/didou/ (https://twitter.com/didou/) Connect with him on LinkedIn: https://www.linkedin.com/in/ahmedbouzid/ (https://www.linkedin.com/in/ahmedbouzid/) Connect with the Audio Branding Podcast Book your project with https://voiceoversandvocals.com/ (Voice Overs and Vocals) https://voiceoversandvocals.com/ (https://voiceoversandvocals.com) Tweet with me on https://twitter.com/JodiKrangle (Twitter) - https://twitter.com/JodiKrangle (https://twitter.com/JodiKrangle) Watch the Audio Branding Podcast on https://www.youtube.com/c/JodiKrangleVO (YouTube) - https://www.youtube.com/c/JodiKrangleVO (https://www.youtube.com/c/JodiKrangleVO) Connect with me on https://www.linkedin.com/in/jodikrangle/ (LinkedIn) - https://www.linkedin.com/in/jodikrangle/ (https://www.linkedin.com/in/jodikrangle/) Leave the Audio Branding Podcast a written review at https://lovethepodcast.com/audiobranding...

“So brands are trying to find a voice which is sympathetic, which is sincere, and we think music can play a big role in that. Because if you like music, you like it, you don't judge it. You don't question the intentions of an artist. You just love the piece of music.” -- Rajeev Raja   This week we continue my interview with musician, soundsmith, and BrandMusiq founder Rajeev Raja as we talk about no-contact business branding, sonic branding in the retail market, and the challenge of bringing the nuance of branding to musical logos. Keeping the Brand Alive We start the second half of the interview with a look at how the pandemic has changed the relationship between businesses and their customers, and how sonic branding can help preserve a sense of connection even in the absence of face-to-face transactions. “They've discovered that having a sonic identity,” Rajeev explains, “transmits an emotion which can actually keep their brand alive in the emotional dimension, and raise their emotional quotient and keep it there.” The Subconscious Level After that, we talk about the power of MOGOs and audio branding in the age of social media, the challenge and opportunity to differentiate brands using audio, and the influence it can have on a deeper, more subconscious level than most marketers consider. “When you create a sonic identity for a brand,” he says, “and wherever the brand is heard, it's not just about creating a jingle and saying hey, hey, hey, listen to me – it's also the feeling that you leave behind.” Mapping Society's Mood We wrap up the interview by considering how many different aspects of our lives are being revolutionized by sound and the potential for sonic branding, from custom sounds in electric vehicles to healing sounds in hospitals, and how this new soundscape can reflect and even help improve the mood of our global society. "During Covid, I used to just play healing tunes on the flute, and started sharing it," he tells me, "and I started realizing the power, the honest feelings that you have. Close your eyes, listen to that piece of music, and it's like you put the worries of the world away for a while." The Theory Behind MOGOs If you'd like to learn more about Rajeev's theory of MOGOs, check out his TED talk “The Enchanting Theory Behind MOGOs” at https://youtu.be/hBhREwd-LaM (https://youtu.be/hBhREwd-LaM). You'll get to hear him demonstrate the concept with a beautiful flute performance and learn more about how, as he puts it in the video, a MOGO, or musical logo, is “the shortest distance between a brand and the consumer's heart.” Episode Summary How audio can help strengthen brand relationships Audio branding and the social media revolution The power of sound to make a subconscious impression How sound can change the way we see the world Rajeev's Theory of MOGOs on YouTube Connect with Rajeev Website: https://brandmusiq.com/ (https://brandmusiq.com/) The enchanting theory behind MOGOs | Rajeev Raja | TEDxSIULavale: https://youtu.be/hBhREwd-LaM (https://youtu.be/hBhREwd-LaM) Follow Rajeev Raja on Facebook: https://www.facebook.com/rajarajeev/ (https://www.facebook.com/rajarajeev/) Connect with Rajeev Raja on LinkedIn: https://www.linkedin.com/in/rajeev-raja-1b0b1649/ (https://www.linkedin.com/in/rajeev-raja-1b0b1649/) Listen to Rajeev Raja on Soundcloud: https://soundcloud.com/brandmusiq (https://soundcloud.com/brandmusiq) Follow Rajeev Raja on Twitter: https://www.facebook.com/rajarajeev/ (https://www.facebook.com/rajarajeev/) Connect with the Audio Branding Podcast Book your project with https://voiceoversandvocals.com/ (Voice Overs and Vocals) https://voiceoversandvocals.com/ (https://voiceoversandvocals.com) Tweet with me on https://twitter.com/JodiKrangle (Twitter) - https://twitter.com/JodiKrangle (https://twitter.com/JodiKrangle) Watch the Audio Branding Podcast on https://www.youtube.com/c/JodiKrangleVO (YouTube) - https://www.youtube.com/c/JodiKrangleVO...

“All this machine learning is dehumanizing a lot of our interactions, and I say that as an AI graduate, very passionate about AI. Machine learning, pandemic data is very much dehumanizing a lot of what we do, everything from the chatbot to the less personal interaction with people." -- Graham Brown This week my interview with Graham Brown continues as we discuss machine learning, podcasting, and finding your ideal listener.  Artificial Voices The second part of our interview begins with a deeper discussion of machine learning, advances like the OpenAI project and Google's MUM library, and the impact that it's having on everything from content writing to the voiceover industry. How will this affect artists and content creators? Can a machine ever really capture the human experience? "You can mimic a voice," Graham says, "but you can't mimic a conversation. That's the difference." Your Ideal Listener Next, we delve into the reasons for podcasting, whether it's just artistic expression, connecting with an audience, or promoting a brand. Graham tells us about the value of figuring out your ideal listener, the person you're really speaking to. "That's the difference," he explains, "between doing a podcast and talking to someone and projecting your voice into the ether," as he considers whether podcasting might become as widespread as resumes. The Human Touch We wrap up the episode with a look into the future of social audio in the era of Zoom meetings and remote work, and how audio balances the demands of professional efficiency with the need for an authentic human touch. “Storytelling should always be about re-framing narratives,” he tells us, “and if you think storytelling can be positive and negative, you can change the way people see things, events, history, other people, in a positive way.”   Episode Summary Machine learning and the future of human audio Figuring out your ideal podcast listener The future of podcasting and social audio media Graham's latest projects and how to learn more Connect with the Guest Pikkal Website: https://www.pikkal.com/ (https://www.pikkal.com/) Graham Brown's Website: https://www.grahamdbrown.com/ (https://www.grahamdbrown.com/) Connect with Graham Brown on LinkedIn: https://www.linkedin.com/in/grahamdbrown/ (https://www.linkedin.com/in/grahamdbrown/) Free Download – Learn How to Create a Successful Podcast for your Brand: https://www.podcastingforbrands.com/ (https://www.podcastingforbrands.com/) Connect with the Audio Branding Podcast Book your project with https://voiceoversandvocals.com/ (Voice Overs and Vocals): https://voiceoversandvocals.com/ (https://voiceoversandvocals.com) Tweet with me on https://twitter.com/JodiKrangle (Twitter): https://twitter.com/JodiKrangle (https://twitter.com/JodiKrangle) Watch the Audio Branding Podcast on https://www.youtube.com/c/JodiKrangleVO (YouTube) https://www.youtube.com/c/JodiKrangleVO (https://www.youtube.com/c/JodiKrangleVO) Connect with me on https://www.linkedin.com/in/jodikrangle/ (LinkedIn): https://www.linkedin.com/in/jodikrangle/ Leave the Audio Branding Podcast a written review at https://lovethepodcast.com/audiobranding (https://lovethepodcast.com/audiobranding) or https://voiceoversandvocals.com/talktome/ (leave a spoken review) at https://voiceoversandvocals.com/talktome/ (https://voiceoversandvocals.com/talktome/) (Thank you!) Get my https://voiceoversandvocals.com/audio-branding-strategy/ (Top Five Tips for Implementing an) https://voiceoversandvocals.com/audio-branding-strategy/ (Intentional Audio Strategy): https://voiceoversandvocals.com/audio-branding-strategy/ (https://voiceoversandvocals.com/audio-branding-strategy/) Editing/Production by https://humbertofranco.com/ (Humberto Franco): https://humbertofranco.com/ (https://humbertofranco.com/)

In this episode, we discuss the importance of sound, synthetic voice in the voice community, what AI's role is in voice, and more.Tune in as we talk with Jodi Krangle, Professional Voice Over Talent & Host of the Audio Branding Podcast, about all things sound and how it correlates with artificial intelligence.We cover:What sound isSound in software and technology solutionsPerceptions of synthetic voice in the voice communityAI's role in voiceThe future of voice actors and AI

"Your breathing is the key to calming yourself down because you can lower your heart rate and calm yourself by the proper breathing techniques. And so we call this diaphragmatic breathing, and anyone in theater arts and anyone who sings will do this type of breathing. It's also used in yoga and mindfulness, where you take that deep breath, imagining that you have a balloon inside your stomach, and as you breathe in the balloon expands. You hold it for a few seconds and you exhale slowly, and that slow exhale brings your heart rate down." -- John Watkis This episode's the second half of my interview with performance coach, professional speaker, and author John Watkis, as we discuss empathy, breathing, and the key to speaking with confidence.   A Bigger Toolbox The second half starts with a deeper look at the role silence plays in effective speaking, and whether storytelling is necessary to connect with an audience. John points out how some of the most famous speeches in history have effectively used elements like relatability and repetition, and the importance of using every tool at your disposal. As he puts it, “when you need a screwdriver or sandpaper, make sure those are elements in your toolbox too.”   Both Sides of the Board We also talk about active and passive listening, and how often we find ourselves listening just enough to form our own reply, without really considering the other person's words. “That's listening in and of itself,” he says. “We think we hear it, but we're not hearing what they mean.” John compares such exchanges to a game of chess, and, as in chess, the key to effective communication is to use empathy and consider the perspective on each side of the board.   Remembering to Breathe We conclude our interview with a look at why, as an introvert, John prefers the intimacy of Clubhouse to some of the bigger social media networks, and he offers some practical advice on breathing, relaxing and speaking with confidence even if you aren't a natural. “At any point when you feel nervous,” he explains, “it usually means you haven't been breathing. In fact, I watch speakers who gulp on air because they've been speaking without taking a breath.”   Episode Summary The role of silence and storytelling. Repetition, rhythm and effectively using metaphors. Listening with empathy and understanding. How to relax and breathe while giving a speech.   Connect with the Guest Website: https://johnwatkis.com/ (https://johnwatkis.com/) Follow John Watkis on Facebook: https://www.facebook.com/zumba.john.5/ (https://www.facebook.com/zumba.john.5/) Connect with John Watkis on LinkedIn: https://www.linkedin.com/in/johnwatkis/ (https://www.linkedin.com/in/johnwatkis/) Tweet to John Watkis on Twitter: https://twitter.com/johnwatkis (https://twitter.com/johnwatkis) Try the High-Stakes Performance community free for 7 days: https://www.highstakesspeaking.com/plans/135624?bundle_token=4c022e1905d1f5699f43f8baf72992d0&utm_source=manual (https://www.highstakesspeaking.com/plans/135624?bundle_token=4c022e1905d1f5699f43f8baf72992d0&utm_source=manual) Connect with the Audio Branding Podcast Book your project with https://voiceoversandvocals.com/ (Voice Overs and Vocals): https://voiceoversandvocals.com/ (https://voiceoversandvocals.com) Tweet with me on https://twitter.com/JodiKrangle (Twitter): https://twitter.com/JodiKrangle (https://twitter.com/JodiKrangle) Watch the Audio Branding Podcast on https://www.youtube.com/c/JodiKrangleVO (YouTube) https://www.youtube.com/c/JodiKrangleVO (https://www.youtube.com/c/JodiKrangleVO) Connect with me on https://www.linkedin.com/in/jodikrangle/ (LinkedIn): https://www.linkedin.com/in/jodikrangle/ Leave the Audio Branding Podcast a written review at https://lovethepodcast.com/audiobranding (https://lovethepodcast.com/audiobranding) or https://voiceoversandvocals.com/talktome/ (leave a spoken review) at...

*Please be advised - there is some strong language at the end of this episode.* “Since our brains are wired for community almost above everything else, social media can be a replacement for in-person community. And social media, if communities are built and authentic value is being brought to the table and all of that, then you can't argue with that: it's good. But what they've found is that even if someone is really positive on Facebook, it's also psychologically harmful.” Austin Franke   This episode's the second half of my interview with behavioral strategist and Woo Punch founder Austin Franke, as we talk about advertising and marketing in the age of social media.   Brands and People Our interview picks up with a discussion of availability bias, and how mental availability, the ease of recalling a particular brand in the right circumstance, can win out over persuasion. We discuss two competing approaches to marketing in the digital age and where Austin thinks the brand love approach goes wrong compared to data research: “where the misunderstanding comes from, I believe, is assuming that customers will ever view a brand like they do a person.”   Large Business Effects We continue with a look at what the future might bring for Clubhouse and for other social media companies that are now trying to emulate its approach, and Austin explains how recent studies on “large business effects” have reaffirmed the value of traditional advertising even in the digital age. “My philosophy on social media is that it can help you if you're a small business,” he explains, “but it's really only effective as a complement to traditional media.”   Rare and Valuable Work Austin talks about his social media philosophy, and the psychological harm that he believes trying to use it as a substitute for real-life communities has caused. We discuss toxic positivity and negativity, the addictive quality of social media, and Cal Newport's books Deep Work and Digital Minimalism. “Rare and valuable work leads to success,” Austin says as he explains why he doesn't rely on social media, “more than a bunch of superficial, hard, long hours of work.”   Debunking Popular Wisdom We wrap things up with a look at Austin's company Woo Punch and how it helps businesses better align their goals as well as build distinctive brand assets, and close with a review of some of the most and least effective ads of the Super Bowl. “I really love exposing the lies of the business industry,” Austin explains what motivates him as a writer and as a behavioral strategist, “with empirical data that debunks some of the most common popular wisdom.”   Episode Summary Availability bias and brand love vs studying the data. Social media and the value of mainstream advertising. The dangers of social media and toxic positivity. Woo Punch and the Super Bowl's ad winners and losers. Connect with Austin: Website: https://www.woopunch.com/ (https://www.woopunch.com/) Connect with the Audio Branding Podcast Book your project with https://voiceoversandvocals.com/ (Voice Overs and Vocals) https://voiceoversandvocals.com/ (https://voiceoversandvocals.com) Tweet with me on https://twitter.com/JodiKrangle (Twitter) - https://twitter.com/JodiKrangle (https://twitter.com/JodiKrangle) Watch the Audio Branding Podcast on https://www.youtube.com/c/JodiKrangleVO (YouTube) https://www.youtube.com/c/JodiKrangleVO (https://www.youtube.com/c/JodiKrangleVO) Connect with me on https://www.linkedin.com/in/jodikrangle/ (LinkedIn) - https://www.linkedin.com/in/jodikrangle/ Leave the Audio Branding Podcast a written review at https://lovethepodcast.com/audiobranding (https://lovethepodcast.com/audiobranding) or https://voiceoversandvocals.com/talktome/ (leave a spoken review) at https://voiceoversandvocals.com/talktome/ (https://voiceoversandvocals.com/talktome/) (Thank you!) Get my...

The world needs another social network, right? We all have so much time to devote to another social network, right? Well, my friend, welcome to Clubhouse! Although it's been around for a little while now, it's still a relatively new kid on the block. That said, it's also had some time to go through growing pains and people are starting to get a better idea of how to use the platform.   Jodi Krangle has really leaned into Clubhouse, leveraging it both for her voice over business and her podcast. She offers up tons of great advice on how the platform works and how to use it for your business.   Jodi Krangle - https://voiceoversandvocals.com/ Audio Branding Podcast - https://voiceoversandvocals.com/podcast/ Jodi on Twitter - @JodiKrangle Marc on Twitter - @marcscott Marc on Instagram - @marcscott   RESOURCES * One Piece of Advice Free eBook https://marcscottcoaching.com/onepieceofadviceebook/ * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * Need a little marketing help? Download a FREE eBook - 5 Steps to Marketing Like a VOpreneur Download now at https://marcscottcoaching.com/5marketingstepsebook * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur   EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit http://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit http://krystawallrauch.com   If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

“Brands and companies are going to have to be much more thoughtful about how they're approaching audio and how are they making people's lives easier, how are they putting them at ease, how are they, you know, easing apprehensions and anxieties, how are you lightening the cognitive load, if you will. And so much of this is subconscious, but that's really where sound design and audio branding becomes increasingly valuable.” -- Shez Mehra This episode is part two of my interview with audio branding specialist and entrepreneur Shez Mehra, as we talk about audible equity, the future of branding, and the perils of stock music.   Renting Audible Equity We begin with a look at some of the companies who took a long view toward their audio assets and branding, and are now starting to see the rewards. Disney+ has leveraged its decades-long branding to catch up with Netflix in a matter of months while children's shows like Paw Patrol and Peppa Pig have understood and invested in their audio brand. "And yet you have Fortune 1000," Shez explains, "even Fortune 500 companies that are running around still trying to rent their audible equity every time they go to market.” Shez also humorously points out the dangers of waiting until the last minute or relying on stock music when it comes to the audio component of an ad campaign with a video of no less than four major companies using the same theme. Want to hear what Nike, KFC, H&M, and Dolce & Gabbana have in common? Just click on the link below: https://vimeo.com/510302624/ (https://vimeo.com/510302624/) A Deep Diagnostic Shez tells us about his work with the Telus #EndBullying campaign, and how, over a two-day period, his team helped turn around a project that had put off its audio strategy. “That was one of those instances,” he says, “where we believed in the campaign, we believed in the work and we did our very best to bring it to life quickly and efficiently.” We also talk about how his workshop helps analyze the role of audio content in a client's marketing strategy. “We really do a deep diagnostic of their sonic universe as it exists today.”   Making People's Lives Better "In order to really resonate with people or capture their attention,” Shez explains, “you can't just serve them a TV commercial anymore.” We conclude with a look at the future of audio and its transition from the jingles and focused television spots of yesterday to the more ambient role it plays in our lives today. “You don't notice the music when it makes sense for the environment you are in, but subconsciously it is working… the goal here is to make people's lives better without them even realize you're doing so.” Connect with the Guest Websites: https://the194group.com/ (https://the194group.com/) https://www.audiobrand.io/ (https://www.audiobrand.io/) https://rainamusic.com/ (https://rainamusic.com/) Follow Shez Mehra on Twitter: https://twitter.com/shezmehra (https://twitter.com/shezmehra) Connect with Shez Mehra on LinkedIn: https://www.linkedin.com/in/shezmehra/ (https://www.linkedin.com/in/shezmehra/) Connect with the Audio Branding Podcast Book your project with https://voiceoversandvocals.com/ (Voice Overs and Vocals) : https://voiceoversandvocals.com/ (https://voiceoversandvocals.com) Tweet with me on Twitter : https://twitter.com/JodiKrangle (https://twitter.com/JodiKrangle) Watch the Audio Branding Podcast on YouTube: https://www.youtube.com/c/JodiKrangleVO (https://www.youtube.com/c/JodiKrangleVO) Connect with me on LinkedIn : https://www.linkedin.com/in/jodikrangle/ (https://www.linkedin.com/in/jodikrangle/) Leave the Audio Branding Podcast a written review at https://lovethepodcast.com/audiobranding (https://lovethepodcast.com/audiobranding) or https://voiceoversandvocals.com/talktome/ (leave a spoken review) at https://voiceoversandvocals.com/talktome/ (https://voiceoversandvocals.com/talktome/) (Thank you!) Get my...

“This is about an enhancement. This is about a more immersive experience, not even an immersive audio experience, but an immersive experience because even if we tried and we just wanted to experience one sense, we can't." Jeanna Isham This week's episode is the second half of my interview with composer, podcaster, and sonic branding expert Jeanna Isham, where we talk about voice technology and Jeanna's inspiration as a podcaster, as well as the unlikely sound lessons we can all learn from Disneyland. A Self-Led Journey We begin with a quick look at Joel Beckerman's book Sonic Boom and the subtle but effective audio strategies that Disneyland employs to make each of its themed sections stand out. Jeanna goes on to talk about her podcasting career and how it began as an effort to learn more about the audio side of marketing, and then as a way of sharing what she's learned with others. “Through all this, I found the lack of sound strategy," she explains, “and as a musician, I was like, why would you just throw this in? So I started this self-led journey into sound marketing and realized that there was a lot missing."   The Beginning of Sound Next, we discuss her Sound in Market online course, which is linked below along with her website. “We go back to the beginning of sound,” Jeanna says, “and realize that we are sound, and we do make sound, regardless of what you think, so why don't we make it on purpose?”  She explains that sound makes a quicker sensory impression on the brain than sight and that user experience and voice AI design in particular can benefit from a more creative audio approach. "I want to open up the possibilities in your brain. I want your brain to start spinning and thinking independently of what I'm saying."   Needing to Untether We wrap up with a look at the future of audio and media technology, both its dangers and the potential it holds. “We have become so oversaturated with technology and visuals,” she says, “and just being on that people need to untether, and just take a break from it.” Jeanna and I discuss Mindshare's Media Dystopia web series, and the effort to keep up with emerging technology as well as successfully engaging the human beings behind it. “It hurts my heart when something doesn't land, but it's because of execution.” Next week will be my 100th episode – be sure to check it out! Connect with the Guest Website: https://www.dreamrproductions.com/ (https://www.dreamrproductions.com/) Follow Jeanna Isham on Facebook: https://www.facebook.com/DreamrProductions/ (https://www.facebook.com/DreamrProductions/) Connect with Jeanna Isham on LinkedIn: https://www.linkedin.com/in/jeannaisham/ (https://www.linkedin.com/in/jeannaisham/) Tweet with Jeanna Isham on Twitter: https://twitter.com/Jeanna_Isham (https://twitter.com/Jeanna_Isham) Connect with the Audio Branding Podcast Book your project with https://voiceoversandvocals.com/ (Voice Overs and Vocals) : https://voiceoversandvocals.com/ (https://voiceoversandvocals.com) Tweet with me on Twitter : https://twitter.com/JodiKrangle (https://twitter.com/JodiKrangle) Watch the Audio Branding Podcast on YouTube: https://www.youtube.com/c/JodiKrangleVO (https://www.youtube.com/c/JodiKrangleVO) Connect with me on LinkedIn : https://www.linkedin.com/in/jodikrangle/ (https://www.linkedin.com/in/jodikrangle/) Leave the Audio Branding Podcast a written review at https://lovethepodcast.com/audiobranding (https://lovethepodcast.com/audiobranding) or https://voiceoversandvocals.com/talktome/ (leave a spoken review) at https://voiceoversandvocals.com/talktome/ (https://voiceoversandvocals.com/talktome/) (Thank you!) Get my https://voiceoversandvocals.com/audio-branding-strategy/ (Top Five Tips for Implementing an Intentional Audio Strategy) https://voiceoversandvocals.com/audio-branding-strategy/ (https://voiceoversandvocals.com/audio-branding-strategy/) Editing/Production by https://humbertofranco.com/...

In part 2 of the interview with voiceover talent and host of the Audio Branding Podcast Jodi Krangle, Tim and Chris discuss how you can leverage the power of archetypes to enhance the congruence of sound and your brand. They discuss strategies to approach choosing or creating an audio brand identity. Sign up for Jodi's newsletter to receive a worksheet on 5 Tips for Implementing an Intentional Audio Strategy.Head over to  voiceoversandvocals.com to check out Jodi's voiceover samples and her own excellent Audio Branding Podcast. Find more content at: podcastsabbreviated.comWant to work with us? Head over to podcastsabbreviated.com/getstarted to transform your podcasts into short trailers. Reach out directly at: podcastsabbreviated@gmail.com--Sign up for the Podcast Abbreviated email newsletter: podcastsabbreviated.com/signupWant to watch PodcastsAbbreviated? Discover our video library.Follow Podcasts Abbreviated:Twitter: twitter.com/PodAbbreviatedInstagram: instagram.com/PodcastsAbbreviatedFacebook: facebook.com/PodcastsAbbreviated  TikTok: tiktok.com/@podcastsabbreviatedYouTube: https://www.youtube.com/channel/UC_K5BjvAMEptAPhAk8m0-xw

“I really like creating but it is a lot of work and one thing that I have noticed is that companies and even industries do not fully understand the potential of sonic branding.” Jeanna Isham This episode's guest has over twenty years of audio experience, ranging from film composition and production music through the world of sonic branding and sound identity as a creator, strategist, and thought leader. Her company, Dreamr Productions, creates audio identities for companies and brands as well as consulting and educating on sound in marketing and its best practices. She also produces, hosts, and edits the Sound In Marketing Podcast while teaching courses on The Fundamentals of Sound In Marketing. Her name is Jeanna Isham, and one reason I wanted her on the show is that she's right there in the thick of things, creating and consulting to help people understand how powerful a strategic and intentional audio brand can really be. Besides that, she's just a great person doing great things, and that's something you need to know about.   Memories of Summer “The sound of cicadas makes me so happy," Jeanna says, recalling one of the sounds that always takes her back. "I have memories of sitting on my grandma's back porch sipping ice tea, yelling over the cicadas to talk to people, and that is my happy place." In the first segment, we take a look at how sound shaped her early life and dreams, from the tranquil hum of the cicadas to the music that helped inspire her as a teenager, from Sarah McLachlan to the Smashing Pumpkins.   It's Not About Music After trying her hand at traditional songwriting, Jeanna discovered that creating instrumental melodies and production music appealed to her more on a personal level. She soon discovered, though, that many companies still had a limited view of sonic branding, and hadn't yet learned how to fully embrace its potential. "What it all whittles down to is that it's not about music, it's about sound. And when you take that limitation out of the mix,” she says, “it might come across as daunting, but the way I see it is that it's liberating."   The Power of Sound By using the full power of sound, not just in the form of traditional jingles but in more innovative approaches like ambiance, licensed music, and even Spotify playlists, Jeanna explains how audio branding can make a deeper, more lasting impression than many people realize. “If it was a pleasurable experience,” she explains, “and it was strong enough of an experience, then you are advertising to your customer without having to be present. That's power."   Next week we'll continue the interview with a look at Jeanna's podcast series, her monthly Sound on Purpose chats, and the direction she sees sonic branding and the future of sound taking. Connect with the Guest Website: https://www.dreamrproductions.com/ (https://www.dreamrproductions.com/) Follow Jeanna Isham on Facebook: https://www.facebook.com/DreamrProductions/ (https://www.facebook.com/DreamrProductions/) Connect with Jeanna Isham on LinkedIn: https://www.linkedin.com/in/jeannaisham/ (https://www.linkedin.com/in/jeannaisham/) Tweet with Jeanna Isham on Twitter: https://twitter.com/Jeanna_Isham (https://twitter.com/Jeanna_Isham) Connect with the Audio Branding Podcast Book your project with https://voiceoversandvocals.com/ (Voice Overs and Vocals) : https://voiceoversandvocals.com/ (https://voiceoversandvocals.com) Tweet with me on Twitter : https://twitter.com/JodiKrangle (https://twitter.com/JodiKrangle) Watch the Audio Branding Podcast on YouTube: https://www.youtube.com/c/JodiKrangleVO (https://www.youtube.com/c/JodiKrangleVO) Connect with me on LinkedIn : https://www.linkedin.com/in/jodikrangle/ (https://www.linkedin.com/in/jodikrangle/) Leave the Audio Branding Podcast a written review at https://lovethepodcast.com/audiobranding (https://lovethepodcast.com/audiobranding) or https://voiceoversandvocals.com/talktome/ (leave a spoken...

Join Tim and Chris for Podcasts Abbreviated's first in house guest! In this 2 part episode, voiceover talent and host of the Audio Branding Podcast Jodi Krangle joins Podcasts Abbreviated to discuss the power of sound and how it can be wielded to enhance any project. If you are looking for insights on how to use sound effectively or are interested in how sound effects us as humans, this is an episode for you. Head over to  voiceoversandvocals.com to check out Jodi's voiceover samples and her own excellent Audio Branding Podcast. Find more content at: podcastsabbreviated.comWant to work with us? Head over to podcastsabbreviated.com/getstarted to transform your podcasts into short trailers. Reach out directly at: podcastsabbreviated@gmail.com--Sign up for the Podcast Abbreviated email newsletter: podcastsabbreviated.com/signupWant to watch PodcastsAbbreviated? Discover our video library.Follow Podcasts Abbreviated:Twitter: twitter.com/PodAbbreviatedInstagram: instagram.com/PodcastsAbbreviatedFacebook: facebook.com/PodcastsAbbreviated  TikTok: tiktok.com/@podcastsabbreviatedYouTube: https://www.youtube.com/channel/UC_K5BjvAMEptAPhAk8m0-xw

“Voice does communicate so much more meaning than what you can read. No matter how well written it is, it's still the voice that really carries the meaning of the feeling of that, and you know as a voice actor how important that is and how much more it communicates.” Jeff Vidler This week's the second part of my interview with Jeff Vidler, audio researcher, media analyst and the founder and president of Signal Hill Insights, as we discuss smartphones, Clubhouse, the future of podcast growth and marketing, and his latest audio studies.   The Problem of Downtime We continue with a look at how much the audio industry has changed over the past ten years, especially as smartphones, smart speakers, and streaming audio have come to replace traditional radio. "One of the things that smartphones do," Jeff explains, "is that they solve the problem of downtime when my mind is free but my eyes are busy and I'm bored." Despite the changing technology, he notes that radio programming itself has turned out to be more resilient than we might have expected, with more 18-to-34-year-olds listening to the radio than reading newspapers or watching network television.   Clubhouse vs Podcasts Jeff and I also talk about the emergence of Clubhouse as an entirely new form of audio media, and whether it'll replace or enhance the role of podcasts. "Being part of something," he notes, "interacting with something in real-time, is different than settling into a podcast and losing yourself in a podcast, in a story that's being told." We also discuss Apple's recent change to its podcast language, and whether you "subscribe" or "follow" podcasts.   A Whole New Vista We wrap up the interview with a look at the Megalab Truth Test and the surprising insights it offered about how well people can detect a lie, and some of the upcoming projects Jeff's working on right now, such as the Radio on the Move study for the Canadian radio industry as well as commercial podcasts and radio contests. "For many years in radio research you weren't finding many new things,” he says, “the last ten years... has opened a whole new vista in audio." If you'd like to know more about Brand Lift Studies for podcasts, radio, and streaming, you can visit Signal Hill's Brand Lift Help page: https://signalhillinsights.com/brand-lift-help/ (https://signalhillinsights.com/brand-lift-help/) to access their free videos on Brand Lift Studies for audio,  as well as a checklist you can use to help set you up for success on your next Brand Lift Study. Connect with Jeff Website: https://signalhillinsights.com/ (https://signalhillinsights.com/) Follow Jeff Vidler on Twitter: https://www.facebook.com/randall.libero ( )https://twitter.com/JeffVidler (https://twitter.com/JeffVidler) Connect with Jeff Vidler on LinkedIn: https://www.linkedin.com/in/jeffvidler/ (https://www.linkedin.com/in/jeffvidler/) Connect with the Audio Branding Podcast Book your project with https://voiceoversandvocals.com/ (Voice Overs and Vocals) https://voiceoversandvocals.com/ (https://voiceoversandvocals.com) Tweet with me on https://twitter.com/JodiKrangle (Twitter) - https://twitter.com/JodiKrangle (https://twitter.com/JodiKrangle) Watch the Audio Branding Podcast on https://www.youtube.com/c/JodiKrangleVO (YouTube) https://www.youtube.com/c/JodiKrangleVO (https://www.youtube.com/c/JodiKrangleVO) Connect with me on https://www.linkedin.com/in/jodikrangle/ (LinkedIn) - https://www.linkedin.com/in/jodikrangle/ Leave the Audio Branding Podcast a written review at https://lovethepodcast.com/audiobranding (https://lovethepodcast.com/audiobranding) or https://voiceoversandvocals.com/talktome/ (leave a spoken review) at https://voiceoversandvocals.com/talktome/ (https://voiceoversandvocals.com/talktome/) (Thank you!) Get my https://voiceoversandvocals.com/audio-branding-strategy/ (Top Five Tips for Implementing an) https://voiceoversandvocals.com/audio-branding-strategy/...

In this episode, Audio Alchemist Steve Keller outlines how audio shapes our perception of the brands we interact with. He dives into research that demonstrates how archetypes in sound influences everything from where we put our attention to how hard our brains are working. This episode is perfect for anyone who is looking to ensure they have a brand that connects with their audience or anyone who is interested in understanding more about the power of sound.Click here for the full episode of The Audio Branding Podcast with special guest Steve Keller.Connect with Steve Keller at ivaudiobranding.com and host Jodi Krangle at voiceoversandvocals.comFind more content at: podcastsabbreviated.comWant to work with us? Head over to podcastsabbreviated.com/getstarted to transform your podcasts into short trailers. Reach out directly at: podcastsabbreviated@gmail.com--Sign up for the Podcast Abbreviated email newsletter: podcastsabbreviated.com/signupWant to watch PodcastsAbbreviated? Discover our video library.Follow Podcasts Abbreviated:Twitter: twitter.com/PodAbbreviatedInstagram: instagram.com/PodcastsAbbreviatedFacebook: facebook.com/PodcastsAbbreviated  TikTok: tiktok.com/@podcastsabbreviatedYouTube: https://www.youtube.com/channel/UC_K5BjvAMEptAPhAk8m0-xw

As a business owner, it's important to increase your brand awareness through paid ads, collaboration with influencers and advertisers, utilizing content marketing or advertising on social media. But have you thought about using audio like radio or podcasts to showcase your products and services? Mike welcomes Voice Over actor and host of the Audio Branding Podcast, Jodi Krangle. They discuss the importance of the often-overlooked audio component of the branding process. Jodi also stresses how the consistency of voice and audio make a HUGE impact on brand positioning. Highlights Audio branding is a thing. It matters. It helps connect people to the brand. - 0:20 How did Jodi get started in audio branding? - 0:45 Working with brands by using a unique voice, tone, copy, look, and visual that can sell the product services to others. 1:59 Consistent repetition makes things powerful. - 6:19 How does Jodi help people understand how important the details are? - 8:26 Coaching people to help them understand and go through the process.- 14:03 A lot of entrepreneurs and business people react from instinct, gut feeling, and how they react from the experience. - 19:19 Learning more about it: How Jodi switched gears and what kind of scaling and personal navigation she used? 22:36 The details that go into branding, whether it is the sound, smell, or creative, all of these details add up to a very strong brand representation. It's important for people to realize that the audio aspect is huge. - 27:21 Talk radio is becoming a podcast. It's giving businesses, entrepreneurs, and people that have the skill and opportunity. - 30:18 Episode Resources Connect with Mike Brevik: http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com Connect with Jodi Krangle: https://voiceoversandvocals.com/podcast/ 

“I came into the world listening. Other people came in noticing, visually, or touching things, tactically, which is why there are sculptors and visual artists, and some of us were just innately oriented toward the sound of the world.” - Michael Joly This week is the second half of my interview with Michael Joly, founder of solu® and maker of the n.o.w. Tone Therapy™ device, where we talk about microphones, share tips for improving your sound recordings on a budget and look at the future of sound healing.   Sound is a Doorway “I think sound is a doorway," Michael says, "that can help us experience truth." We begin with a discussion of microphones and audio recording equipment, comparing such diverse microphones as the Shure SM7 cardioid dynamic microphone, the Electro-Voice RE20, and the classic Neumann U47 microphone. Michael also shares his tips for creating an optimal sound environment for recording at home, using such everyday items as a clothes closet, furniture-wrapping blankets, and curtain rods to achieve surprisingly effective results. "What we're trying to achieve here is to communicate to people through a voice, and people love the intimacy of the audio medium."   The Future of Healing We wrap up the interview with a look at what the future of sound healing might bring as audio continues to play a bigger role in our everyday lives. Michael also talks about the emerging field of “well buildings,” an international standard of wellness that includes sound reduction and ambient sound systems. “Sound is dynamic and always changing, and I think that we connect to this and we know something about ourselves and the way that the world is constructed.” Connect with the Guest Website: https://www.nowbysolu.com/ (https://www.nowbysolu.com/) Connect with Michael Joly on LinkedIn: https://www.linkedin.com/in/michael-joly-043513144/ (https://www.linkedin.com/in/michael-joly-043513144/) Connect with the Audio Branding Podcast Book your project with https://voiceoversandvocals.com/ (Voice Overs and Vocals) https://voiceoversandvocals.com/ (https://voiceoversandvocals.com) Tweet with me on https://twitter.com/JodiKrangle (Twitter) - https://twitter.com/JodiKrangle (https://twitter.com/JodiKrangle) Watch the Audio Branding Podcast on https://www.youtube.com/c/JodiKrangleVO (YouTube) https://www.youtube.com/c/JodiKrangleVO (https://www.youtube.com/c/JodiKrangleVO) Connect with me on https://www.linkedin.com/in/jodikrangle/ (LinkedIn) - https://www.linkedin.com/in/jodikrangle/ Leave the Audio Branding Podcast a written review at https://lovethepodcast.com/audiobranding (https://lovethepodcast.com/audiobranding) or https://voiceoversandvocals.com/talktome/ (leave a spoken review) at https://voiceoversandvocals.com/talktome/ (https://voiceoversandvocals.com/talktome/) (Thank you!) Get my https://voiceoversandvocals.com/audio-branding-strategy/ (Top Five Tips for Implementing an) https://voiceoversandvocals.com/audio-branding-strategy/ (Intentional Audio Strategy) https://voiceoversandvocals.com/audio-branding-strategy/ (https://voiceoversandvocals.com/audio-branding-strategy/) Editing/Production by https://humbertofranco.com/ (Humberto Franco) - https://humbertofranco.com/ (https://humbertofranco.com/)

“Producers are people who are interested in developing and creating new ideas that expand human awareness and human consciousness.” Randall Libero   This week is part two of my interview with online media authority Randall Libero. He's an executive producer of VoiceAmerica as well as co-producer of the new dramatic podcast "Marilyn: Behind the Icon.," and we'll be talking about myths, movies and the future of audio storytelling. The Power of the Image We begin the second half of the interview with a closer look at the concept of cinematic audio and “painting the scene with sound.” Randall discusses the innovative techniques of such cinematic legends as Stanley Kubrick and Orson Welles, and how they understood that art isn't just created, but is brought to life by its audience. “When you look at a great painting,” he explains, “there's so much of your interpretation of it from everything that you've experienced in life, and you interpret that painting completely different from somebody else who's had a completely different experience in life.” Stories That Bring Us Together Randall also talks about the myths and archetypes of our ancestors, and the role imagery, geometry, and sound played in bringing those ancient stories to life. He sees such a holistic approach to stories making a return in the 21st century, and with it an opportunity to forge a new connection to art. “The challenge is can we actually create content both on the screen and through storytelling, through audio sound, that actually expands human consciousness.” The Way That We Dream "We're in a full-out revolution now, and you can see that in many forms today.” Randall and I talk about how social media and the information age have empowered millions to create and share their work on an unprecedented level. “This digitized media landscape,” Randall notes as we look to the future, “has disrupted and forever changed how movies and media are changing the way we think, the way we live, the way we relate, and the way that we dream.” Creating It Together The episode concludes with a discussion of audio storytelling and the unique techniques that are involved in bringing a story to life entirely through sound. We explore just what it truly means to be a producer in the age of new media and what responsibilities creative producers have toward their audience and to future generations. As Randall puts it, “when you create media, you have a responsibility to your audience to make their lives better.” Next week I'll be interviewing Michael Joly, the founder and CEO of solu and creator of the n.o.w. Tone Therapy meditation device, for a look at sound, stillness, and the healing power of music. Connect with Randall Website: http://www.voiceamerica.com/ (www.VoiceAmerica.com) Follow Randall Libero on Facebook: https://www.facebook.com/randall.libero (https://www.facebook.com/randall.libero) Connect with Randall Libero on LinkedIn: https://www.linkedin.com/in/randall-libero-7677364/ (https://www.linkedin.com/in/randall-libero-7677364/) Connect with the Audio Branding Podcast Book your project with https://voiceoversandvocals.com/ (Voice Overs and Vocals) https://voiceoversandvocals.com/ (https://voiceoversandvocals.com) Tweet with me on https://twitter.com/JodiKrangle (Twitter) https://twitter.com/JodiKrangle (https://twitter.com/JodiKrangle) Watch the Audio Branding Podcast on https://www.youtube.com/c/JodiKrangleVO (YouTube) https://www.youtube.com/c/JodiKrangleVO (https://www.youtube.com/c/JodiKrangleVO) Connect with me on https://www.linkedin.com/in/jodikrangle/ (LinkedIn) https://www.linkedin.com/in/jodikrangle/ (https://www.linkedin.com/in/jodikrangle/) Leave the Audio Branding Podcast a written review at https://lovethepodcast.com/audiobranding (https://lovethepodcast.com/audiobranding) or https://voiceoversandvocals.com/talktome/ (leave a spoken review) at https://voiceoversandvocals.com/talktome/...

“The convenience and service AI Voice will afford is part of the power of this system.” Dr. Teri Fisher AI Vocal Biomarkers  “When you take a digital photograph, in addition to getting the image, there's data that's captured by the camera.” He compares the digital photograph information to the type of data you can get from hearing a voice. Besides the actual words, you can also clue in to mood, context, tone and other elements that give vocal information to the receiver. You can quantify this information and break down components in vocal sounds.  “Putting these vocal samples into a computer, you can use artificial intelligence and machine learning with a computer to detect patterns in your voice.” Now the computer can detect emotion, changes in emotions and other “metadata” in someone's voice.  How Sound Impacted Teri at an Early Age Growing up in a musical household, with Teri's mother studying music to become a music therapist. His three brothers and he started taking music lessons at the age of three. Between the different instruments played, they had a built-in family string quartet in their home. At a very young age, Teri started using his personal computer to make music using MIDI interface. “I started to write pieces of simple music using computers and I can still remember those sounds, and it was amazing to me that I could write music and control the computer to play my music.” Applications for AI Vocal Biomarkers We may be able to predict a potential suicide, catching COVID-19, cognitive decline, mortality rate, and possibly physical diseases. To ensure you have accurate voice authentication you have to make sure the system is able to compensate for changes in a voice due to aging. Personal Health Information and Data Privacy with AI Devices Your cell phone most likely has the highest percentage of your personal information out of all online places we use daily. However, we are not willing to give up our phones out of necessity. “The convenience and service AI Voice will afford is part of the power of this system.” When we have virtual meetings with doctors online, we are losing our privacy but patients participate because this way of meeting is convenient. Listen in to find out how you can get your business AI voice searchable on Amazon with Teri's online course, how you can find flash briefings on Amazon and Dr. Fisher's predictions about where Voice AI will take us in the future. Follow Audio Branding on the web! Book your project with https://voiceoversandvocals.com/ (Voice Overs and Vocals) https://voiceoversandvocals.com Like Voice Overs and Vocals on https://www.facebook.com/pieceofcakevo/ (Facebook) https://www.facebook.com/pieceofcakevo/ Tweet with me on https://twitter.com/JodiKrangle (Twitter) https://twitter.com/JodiKrangle Watch the Audio Branding Podcast on https://www.youtube.com/c/JodiKrangleVO (YouTube) https://www.youtube.com/c/JodiKrangleVO Connect with me on https://www.linkedin.com/in/jodikrangle/ (LinkedIn) https://www.linkedin.com/in/jodikrangle/ Contact the Audio Branding Podcast by emailing Jodi at VoiceoversAndVocals.com Leave the Audio Branding Podcast https://lovethepodcast.com/audiobranding (a review!) https://lovethepodcast.com/audiobranding Get my https://voiceoversandvocals.com/audio-branding-strategy/ (Top Five Tips for Implementing an Intentional Audio Strategy ) https://voiceoversandvocals.com/audio-branding-strategy/ Links and Resources Mentioned Dr. Fisher on the web https://drterifisher.com/ Like Dr. Fisher on Facebook https://www.facebook.com/TVFisher (https://www.facebook.com/TVFisher) Connect with Dr. Fisher on LinkedIn  https://www.linkedin.com/in/drterifisher/ (https://www.linkedin.com/in/drterifisher/) Tweet with Wewa on Twitter https://twitter.com/DrTeriFisher (https://twitter.com/DrTeriFisher) Subscribe on YouTube  https://www.youtube.com/channel/UCgeUcBeX8vwLTgnrqE7XJ_g...

Dubbed as “The Voice Doctor”, Dr. Teri Fisher believes that voice technology is the next operating system and the future of computers and artificial intelligence. We talk about breaking down the complexities of this technology to its most basic parts. Listen in as we discuss navigating the world of voice. Settle back with your drink of choice and find out what the future of AI has to bring us! What The Voice Den Event is All About Dr. Fisher has put together an online event with the idea of creating something that can reproduce the experience people have at a conference outside of the formal sessions. At this event, you can chat with and get to know the speakers behind the conference. “We typically bring on five people in the voice space and invite participants on the show live to ask any question that is on their mind.”  With no structure or format, this is purely an opportunity to have fun, chat, and talk to people they may not have in their network circle. It's now referred to as “The Happy Hour of Voice” The following hour, participants are invited to jump onto Clubhouse to continue the conversation. Voice Den Topics of Discussion “Voice Denis all about the voice industry” with Dr. Fisher's conversation focused on voice AI. From Amazon Alexa to smart speakers and developers talking about creating interesting AI features, the conversation covers many different topics. How Teri became Involved in Voice AI Being a technology enthusiast ever since he was a child, Teri remembers building radio-controlled airplanes and cars. In addition, he's been interested in music and audio, becoming a musician early on in life. “Over the last couple of years, these interests have melded together  - technology, education, music and sound.” He became enthralled with the idea of blending them all together in the AI format and has launched resources to educate others about the future of voice technology. At the age of 10, Teri's parents purchased a new piece of technology  - a personal computer. A Radio Shack computer running DOS was his first experience with a PC.  Listen in to find out the five reasons why voice is so compelling, how healthcare has been changed by AI, and the types of AI applications Teri feels will be an integral part of the future of technology. Follow Audio Branding on the web! Book your project with https://voiceoversandvocals.com/ (Voice Overs and Vocals) https://voiceoversandvocals.com Like Voice Overs and Vocals on https://www.facebook.com/pieceofcakevo/ (Facebook) https://www.facebook.com/pieceofcakevo/ Tweet with me on https://twitter.com/JodiKrangle (Twitter) https://twitter.com/JodiKrangle Watch the Audio Branding Podcast on https://www.youtube.com/c/JodiKrangleVO (YouTube) https://www.youtube.com/c/JodiKrangleVO Connect with me on https://www.linkedin.com/in/jodikrangle/ (LinkedIn) https://www.linkedin.com/in/jodikrangle/ Contact the Audio Branding Podcast by emailing Jodi at VoiceoversAndVocals.com Leave the Audio Branding Podcast https://lovethepodcast.com/audiobranding (a review!) https://lovethepodcast.com/audiobranding Get my https://voiceoversandvocals.com/audio-branding-strategy/ (Top Five Tips for Implementing an Intentional Audio Strategy ) https://voiceoversandvocals.com/audio-branding-strategy/ Links and Resources Mentioned Dr. Fisher on the web https://drterifisher.com/ Like Dr. Fisher on Facebook https://www.facebook.com/TVFisher (https://www.facebook.com/TVFisher) Connect with Dr. Fisher on LinkedIn  https://www.linkedin.com/in/drterifisher/ (https://www.linkedin.com/in/drterifisher/) Tweet with Wewa on Twitter https://twitter.com/DrTeriFisher (https://twitter.com/DrTeriFisher) Subscribe on YouTube  https://www.youtube.com/channel/UCgeUcBeX8vwLTgnrqE7XJ_g (https://www.youtube.com/channel/UCgeUcBeX8vwLTgnrqE7XJ_g) This interview episode was very skillfully made to sound beautiful by the talented http://www.humbertofranco.com/...

Matching Audio to Your Brand When Kevin's company begins a brand project, they start from the perspective of the first sound that will strike an audience's mind. Kevin looks for the video's vibe and creates a complementary soundtrack that goes along with the footage and feel of the brand. For one specific project, Kevin started looking through soundtracks and found the most wonderful viola piece. He prides himself on grabbing people's hearts and drawing them in emotionally to the soundtrack and visuals created. Kevin makes sure to create audio that might be expected, then brings it to Wewa Films' interpretation of the piece, building the client brand. The Distinct Look to Wewa Film Production “It's incredibly hard to take the talent that you have and become excellent at doing it.” Kevin believes that art is what organically comes out of a person. However, the teacher in him wanted to analyze and determine why his filmmaking looked different from other filmmakers' video productions. He found two reasons for the cinematic difference between his production and other videos: His partner is a wedding photographer, which taught her to be a ghost when shooting so she can capture those raw, emotional moments.  She is a natural-born visual storyteller who knows how to put video clips in sequence to tell a compelling story. Making Everyday Work Look Like Magic Kevin and his partner created a video for a local McDonald's, advertising their business. The client left a review that said, “You made our everyday work look like magic.” He enjoys taking everyday activities and creating beautiful art. Sound design is needed whether you are shooting near a road or shooting a spectacular jet launch. When you have a bold video, you'll need to match your audio to compliment the visuals. There are certain audio bites people expect to hear if you want to complete their experience. You want to make sure there isn't any cognitive dissonance. If you don't design the audio around the visuals, you can easily distract your audience. Listen in to find out the types of projects Wewa Films produces, how Keven and his business partner were able to put together a tourism campaign for Gulf County, and Kevin's tips on how to use sound effectively. Follow Audio Branding on the web! Book your project with https://voiceoversandvocals.com/ (Voice Overs and Vocals) https://voiceoversandvocals.com Like Voice Overs and Vocals on https://www.facebook.com/pieceofcakevo/ (Facebook) https://www.facebook.com/pieceofcakevo/ Tweet with me on https://twitter.com/JodiKrangle (Twitter) https://twitter.com/JodiKrangle Watch the Audio Branding Podcast on https://www.youtube.com/c/JodiKrangleVO (YouTube) https://www.youtube.com/c/JodiKrangleVO Connect with me on https://www.linkedin.com/in/jodikrangle/ (LinkedIn) https://www.linkedin.com/in/jodikrangle/ Contact the Audio Branding Podcast by emailing Jodi at VoiceoversAndVocals.com Leave the Audio Branding Podcast https://lovethepodcast.com/audiobranding (a review!) https://lovethepodcast.com/audiobranding Get my https://voiceoversandvocals.com/audio-branding-strategy/ (Top Five Tips for Implementing an Intentional Audio Strategy ) https://voiceoversandvocals.com/audio-branding-strategy/ Links and Resources Mentioned https://wewafilms.com/ (Wewa Film Production Studios) https://wewafilms.com/ Like Wewa Film Studios on https://www.facebook.com/wewafilms/ (Facebook) https://www.facebook.com/wewafilms/ Follow Wewa onhttps://www.instagram.com/wewafilms/ ( Instagram) https://www.instagram.com/wewafilms/ Connect with Wewa on https://www.linkedin.com/company/wafilms (LinkedIn) https://www.linkedin.com/company/wafilms Tweet with Wewa on https://twitter.com/wewafilms (Twitter) https://twitter.com/wewafilms https://www.epidemicsound.com/ (Epidemic Sound) https://www.epidemicsound.com/ https://audiojungle.net/ (Audio Jungle) https://audiojungle.net/ https://www.pond5.com/ (Pond5) https://www.pond5.com/...

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“Music has been a part of my life for my whole life and I didn't realize that most kids don't grow up with that kind of music exposure.” Kevin Elliot Filmmakers who understand sound and why sound is essential to their production are a favorite topic on the Audio Branding Podcast. Today's guest is the co-founder and lead producer for Wewa Films, a company specializing in heartfelt, cinematic video stories. In addition to being co-founder of Wewa Films, he's also a college professor, teaching public relations writing, persuasion, and public speaking at Florida State University. He's produced videos nationwide for high-profile clients, including McDonald's, the Federal Highway Administration, Florida's Great Northwest, and the Children's Advocacy Center. In addition to video, Kevin also creates written content and has published articles for The Washington Post, Desktop Documentaries, Business Energy Magazine, and Public Roads. Settle back with your drink of choice and find out what makes a good film company a great film company! Why Audio is as Important as Visuals in Filmmaking “The audio is easily, equally as important as the video in filmmaking,” says Kevin. His earliest memories of sound made a strong impression on him as a child, listening to his dad's sermons. His father was a minister in the Air Force, better known as a Chaplain, and he remembers hearing his father “professionally speaking once a week” during his sermons. While his dad was talking, his words would be backed up by music. Whether it was the choir or instrumentals, he remembers having exposure to many different sounds. “The overlay and interplay of voice gives certain effects to the sound and it was fascinating.” Raised as a “Music Kid” Starting piano lessons at the age of eight, Kevin added learning to play music to his music appreciation repertoire. After piano, he practiced music in his school band starting in middle school and started college on a music scholarship from high school. Listen in to find out how Kevin's teaching background compliments his work, what Kevin promises clients from a marketing perspective, and which sound libraries Kevin uses for his client's video music. Follow Audio Branding on the web! Book your project with https://voiceoversandvocals.com/ (Voice Overs and Vocals) https://voiceoversandvocals.com Like Voice Overs and Vocals on https://www.facebook.com/pieceofcakevo/ (Facebook) https://www.facebook.com/pieceofcakevo/ Tweet with me on https://twitter.com/JodiKrangle (Twitter) https://twitter.com/JodiKrangle Watch the Audio Branding Podcast on https://www.youtube.com/c/JodiKrangleVO (YouTube) https://www.youtube.com/c/JodiKrangleVO Connect with me on https://www.linkedin.com/in/jodikrangle/ (LinkedIn) https://www.linkedin.com/in/jodikrangle/ Contact the Audio Branding Podcast by emailing Jodi at VoiceoversAndVocals.com Leave the Audio Branding Podcast https://lovethepodcast.com/audiobranding (a review!) https://lovethepodcast.com/audiobranding Get my https://voiceoversandvocals.com/audio-branding-strategy/ (Top Five Tips for Implementing an Intentional Audio Strategy ) https://voiceoversandvocals.com/audio-branding-strategy/ Links and Resources Mentioned https://wewafilms.com/ (Wewa Film Production Studios) https://wewafilms.com/ Like Wewa Film Studios on https://www.facebook.com/wewafilms/ (Facebook) https://www.facebook.com/wewafilms/ Follow Wewa onhttps://www.instagram.com/wewafilms/ ( Instagram) https://www.instagram.com/wewafilms/ Connect with Wewa on https://www.linkedin.com/company/wafilms (LinkedIn) https://www.linkedin.com/company/wafilms Tweet with Wewa on https://twitter.com/wewafilms (Twitter) https://twitter.com/wewafilms https://www.epidemicsound.com/ (Epidemic Sound) https://www.epidemicsound.com/ https://audiojungle.net/ (Audio Jungle) https://audiojungle.net/ https://www.pond5.com/ (Pond5) https://www.pond5.com/ This interview episode was very skillfully made to sound...

Jodi Krangle has been a voice actor since 2007 and has worked with clients from major brands all over the world including Dell, BBVA & Kraft. She's also a singer and has put out her own album of jazz, blues, and traditional tunes (jodikranglemusic.com). Over the years, and doing what she does, she's learned a lot about sound and how it influences people. Her podcast on this subject is called Audio Branding: The hidden gem of marketing.Connect with her:Email: jodi@voiceoversandvocals.comWebsite: https://voiceoversandvocals.com/Twitter: https://twitter.com/JodiKrangleFacebook: https://www.facebook.com/pieceofcakevo/LinkedIn: https://www.linkedin.com/in/jodikrangle/Youtube: https://www.youtube.com/c/JodiKrangleVOPodcast: https://voiceoversandvocals.com/podcast/ 

In the first part of my interview with Julia Langley, we discussed everything from how she's transformed her career with life changing events to a few quick exercises that are great for helping singers and speakers to visualizing sound. I can't wait for you to jump into this second part of our interview to hear the rest of the great advice and knowledge Julia shares with us. We discuss: How tone is perceived by an audience (in general) The importance of projection and annunciation  Bringing in dynamics to make vocals interesting Improving your speaking voice for a podcast Great for a podcast - calm vocals and clarity Overcoming vocal battles To improve your voice, record your voice and listen back Where a vocal coach comes in Being okay with who you aren't Knowing the things you're not good at allows you to step into what you are good at The need for breath support Standing out Embracing the little pieces of you that allow you to be identifiable Tone and rhythm, how you breathe and where you breathe Your own personal audio branding  Catch phrases  The importance of hearing something over and over again Julia's first thought when she originally heard the term “audio brand” Where TV shows use their audio brand throughout the show Musical themes across different media to create familiarity and comfort Sound's role in PTSD Julia's story with PTSD PTSD makes a physical change in the body and you can't control your body's reactions Learning to manage PTSD Using singing as therapy for PTSD Julia's techniques for working through PTSD situations The role listening to music plays in your brain and on your body The role singing music plays in your brain and on your body Resources to use music to help with PTSD Long term memory and music Julia's new website and online course All the questions Julia's course answers   If you want to learn more about Julia or get in contact with her, check out these resources: Resources on PTSD: Book: “The Body Keeps The Score: Brain Mind and Body in the Healing of Trauma” by Besser Van Der Kolk, M.D. On Amazon video there is a great documentary that addresses PTSD - consequences and overcoming. It's called “Quiet Explosions: Healing the Brain” She has two upcoming projects on the subject: A book she's writing in the early stages now called “A Warrior's Hymn - How to bounce back from adversity and find the champion within”. And a podcast on the same topic.   She's also planning on having an online vocal training course by August 2021. Julia's website: https://julialangley.net/ (https://julialangley.net/) (will be live by the time the episode is out) Julia's YouTube Channel: https://www.youtube.com/channel/UCgUhHViaw0FhJ1vDOhq0mAQ (https://www.youtube.com/channel/UCgUhHViaw0FhJ1vDOhq0mAQ)  Julia's Social Media: https://www.facebook.com/julia.langley (https://www.facebook.com/julia.langley)  This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/ (http://www.humbertofranco.com/)) Would you consider reviewing the Audio Branding Podcast? If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 (https://podcasts.apple.com/podcast/audio-branding/id1489042453) And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much! And if you're interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/ (https://voiceoversandvocals.com/audio-branding-strategy/) 

This is the first part of my interview with vocal coach and professional singer, Julia Langley. She is a vocal coach for singers and speakers and it's her unique perspective that makes this interview one worth listening to. Julia also shares information with us regarding a horrible accident that forced her to reimagine her career and the blessings she's taken from it. I love how many actionable tips there are in this episode and I'm sure you'll be able to find something to relate to your own speaking - no matter what industry you're in.  In this interview, we discuss: How Julia is doing and how 2020 went for her Julia's accident and her recovery journey Julia's transformation with her career The techniques to better our speaking skills and how they're the same as those we use for singing Speaking with intention and using tone Where to find confidence Knowing what you have to say is important The mental component of singing and speaking The importance of the first step - starting The benefits of working with a coach Finding your own niche A success story from Julia Refining strengths The power of shifting what you're focusing on Believing in yourself and reinventing yourself The importance of being resilient  The ways COVID has changed the way Julia teaches Warm up exercises for speakers The importance of breath and what it does for your voice Breath as the foundation for your voice Exercise example - say the ABCs as many times as you can in one breath Speaking is a workout - treat it as such Singing teaches you to listen  Exercise example - the tonal exercise with different levels Music's effect on our brain Visualizing to help improve your voice How tone gives a different message Using visuals to make sound more tangible The beauty of dissonance in music How speakers need to understand tone to relate to their audience   If you want to learn more about Julia or get in contact with her, check out these resources: Resources on PTSD: Book: “The Body Keeps The Score: Brain Mind and Body in the Healing of Trauma” by Besser Van Der Kolk, M.D. On Amazon video there is a great documentary that addresses PTSD - consequences and overcoming. It's called “Quiet Explosions: Healing the Brain” She has two upcoming projects on the subject: A book she's writing in the early stages now called “A Warrior's Hymn - How to bounce back from adversity and find the champion within”. And a podcast on the same topic.   She's also planning on having an online vocal training course by August 2021. Julia's website: https://julialangley.net/ (https://julialangley.net/) (will be live by the time the episode is out) Julia's YouTube Channel: https://www.youtube.com/channel/UCgUhHViaw0FhJ1vDOhq0mAQ (https://www.youtube.com/channel/UCgUhHViaw0FhJ1vDOhq0mAQ)  Julia's Social Media: https://www.facebook.com/julia.langley (https://www.facebook.com/julia.langley)  This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/ (http://www.humbertofranco.com/)) Would you consider reviewing the Audio Branding Podcast? If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 (https://podcasts.apple.com/podcast/audio-branding/id1489042453) And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much! And if you're interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/ (https://voiceoversandvocals.com/audio-branding-strategy/)

This is the conclusion of my interview with Dr. Lilach Saperstein. If you missed the first part, Lilach and I discuss everything from the science behind hearing/sound to properly using sound effects in your marketing material to make it more accessible for people with hearing loss. In this part, we dive into more of the audio branding side of things and how you can help make things easier for anyone you know who might have hearing loss.  In this interview, we discuss: The possibility of ASMR helping with tinnitus The fascination with ASMR in general A previous podcast guest who was an expert in ASMR A recent ad Liliach experienced with ASMR Knowing your target audience The evolution of the short snippets of music on TikTok Certain types of music or bands that make us feel different emotions Intentionally adding in white space to your audio advertising My main purpose for starting this podcast - bringing awareness to the importance of audio branding Trends moving toward paying attention to audio Advertisers having the host read the ad to feed into the connection already made The ease that audio gives to do multiple things The rise of clubhouse and devices that are merely audio (Google Home, Alexa, etc.) The lack of the visual with a device Why companies have moved to creating their own sound What you really need to create an audio brand Auditory processing How kids are affected by audio and the effects on auditory processing The way the message can get mixed up in your brain Some of the main struggles with older people Mis-diagnosed kids with ADHD who actually have a hearing/processing problem The way hearing aids work What hearing aids can't do Tips to use when communicating with people who have hearing aids Rephrasing with people who are struggling to understand you The individual process of figuring out your individual hearing loss Counselling people who have hearing loss and their loved ones The work Lilach does with her clients and families The power of your auditory sense Taking care of your auditory sense - calm relaxing music or sounds you enjoy Pay attention to the sounds/words that bring your joy If you have any concerns about your hearing, see an audiologist  The ways to get in contact with Lilach If you want to hear more from Lilach: You can contact her through her website if you want to talk about her own online practice or just connect with her. Instagram: http://www.instagram.com/allaboutaudiologypodcast (www.instagram.com/allaboutaudiologypodcast)  Website: https://allaboutaudiology.com/ (https://allaboutaudiology.com/)  This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/ (http://www.humbertofranco.com/)). Would you consider reviewing the Audio Branding Podcast?  If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 (https://podcasts.apple.com/podcast/audio-branding/id1489042453)  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much! And if you're interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/ (https://voiceoversandvocals.com/audio-branding-strategy/)

This is my interview with Dr. Lilach Saperstein. Lilach is different from most of the guests I have on this podcast. She's into the science end of sound as an audiologist, specializing in helping parents deal with hearing loss in their children. Our conversation runs the gamut of talking about the science of sound to chatting about how sound affects our everyday life. She is such a wealth of knowledge and I'm sure you'll learn as much as I did! In this interview, we discuss: The newest lockdown happening in Israel Lilach's background that led her to audiology Her draw to the medical field The integration between education and connection and the medical aspects of audiology The basics of hearing - what exactly is it? All the different causes of hearing loss The processing of what you hear Putting meaning to what we're hearing Things moving within your ear and how it brings emotional connection The connection of our senses Typical aging of our hearing What sounds we tend to lose with age The options available if you're losing your hearing Managing your environment Noise induced hearing loss Avoiding loud noises over an extended period of time Protection if you're going to be exposed to loud noises over an extended period Using headphones correctly Accessibility of content for people with hearing loss Not overlapping music and voice at the same time Creating a positive experience for listeners and consumers of content Speech as humans' primary means of communication The tie between hearing and smell Properly placed sound effects  Cultural sensitivity to different cultures and the emotions evoked with sound Not talking too fast and yet not too slow When writing copy that will be spoken, say it out loud as writing it to avoid over usage Trying to get people's attention in those first 3 seconds When tinnitus is a problem What tinnitus actually is and what simple solutions we can use Calming your nervous system If you want to hear more from Lilach: You can contact her through her website if you want to talk about her own online practice or just connect with her. Instagram: http://www.instagram.com/allaboutaudiologypodcast (www.instagram.com/allaboutaudiologypodcast)  Website: https://allaboutaudiology.com/ (https://allaboutaudiology.com/)  This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/ (http://www.humbertofranco.com/)). Would you consider reviewing the Audio Branding Podcast?  If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 (https://podcasts.apple.com/podcast/audio-branding/id1489042453)  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much! And if you're interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/ (https://voiceoversandvocals.com/audio-branding-strategy/)

This is the second part of my interview with Tom Eymundson. This part dives in deeper to the bigger necessity of having an audio brand. This audio brand is the connective tissue to your customers. Tom really lays out for us how important an audio brand is as we move into this next decade. We discuss: The brands Tom has worked with that really stuck out to him His big brand collaborations- Koodo, Porter Airlines The way that Porter Airlines has used a champagne flute ping in their audio branding The piece of jazz Porter Airlines acquired and where Porter plays their sonic branding (on commercials and when you get on their airplanes) Cobranding with different pieces of audio The difference between sonic branding and a piece of music The danger of leveraging someone else's music to tap into an emotional connection with your audience Branding being an even more important piece of business as more startups are being created How businesses are being judged on their audio branding now more than ever The NEED for connecting with your customers as a business Brands creating their own mix tapes to connect with their customers Sound as a key component to expressing the quality of your brand The upcoming need of becoming more and more sound proficient as a brand How one company is using dynamic music in a phone app Mastercard's new audio soundscape and adding in a sound for your transactions online Moving toward having companies create transactional sounds and partnerships between companies The time it takes for something in audio to become memorable Tom's current project - doing phase 3 of testing with a lottery company All the backend that has to happen for audio branding to be done well The cost of creating a really great audio brand Using a piece of music versus a human voice Marketing and explaining to companies how important an audio brand can be The longevity of an audio brand McDonald's success with their audio brand How audio branding is your handshake on the way out the door   If you want to find more information about Pirate Group Inc, you can find them: On their website: http://www.piratetoronto.com (www.piratetoronto.com) On Facebook: https://www.facebook.com/piratetoronto (https://www.facebook.com/piratetoronto) On Instagram: http://www.instagram.com/pirate_toronto (www.instagram.com/pirate_toronto) On LinkedIn: https://www.linkedin.com/company/pirate-radio-&-television/ (https://www.linkedin.com/company/pirate-radio-&-television/) On Twitter: https://twitter.com/piratetoronto (https://twitter.com/piratetoronto)   This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/ (http://www.humbertofranco.com/)). Would you consider reviewing the Audio Branding Podcast? If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 (https://podcasts.apple.com/podcast/audio-branding/id1489042453) And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much! And if you're interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/ (https://voiceoversandvocals.com/audio-branding-strategy/)

Tom Eymundson is a sonic branding strategist and a partner, CEO and driving force behind the ongoing evolution of Pirate Group Inc. In this first part of our discussion, we break down Tom's three step process for serving his clients and discuss some of the background that led him to create sonic brands for a wide variety of companies.  He's super knowledgeable and I can't wait for you to hear his perspective on the importance of having a strategic sonic brand.  You can find Pirate at www.piratetoronto.com . We discuss: How he's currently doing in this COVID world The difference between audio branding and sonic branding Tom's definition of sonic branding Tom's background that led to ending up as the head of Pirate Group Inc. Earworms and their impact on Tom's decision to go into sonic branding The sonic branding of James Bond The change in creating music for audio branding from orchestras to now Tom being the trackmaster The “magic” of adding music to a commercial and how it completely changes people's reactions  The story of the closing of Maple Leaf Gardens in Toronto How layering music with storytelling and the visual component leads to an emotional connection The evolution into his current process when creating sonic logos Breaking down why some sonic identities stick and others don't The need to dig deep and figure out the brand identity before being able to create a new sonic logo Sonic logos are meant to draw brand recall The goal of creating an emotional reaction to the sonic branding The sonic branding methodology should lead to truly understanding the background of the sound When to recreate an audio brand or just refresh it The process of diving deep into determining the audio branding The similarities between creating a visual logo and a sonic logo What Tom's company does if someone says they don't like what's been created! If you want to find more information about Pirate Group Inc, you can find them: On their website: http://www.piratetoronto.com (www.piratetoronto.com) On Facebook: https://www.facebook.com/piratetoronto (https://www.facebook.com/piratetoronto) On Instagram: http://www.instagram.com/pirate_toronto (www.instagram.com/pirate_toronto) On LinkedIn: https://www.linkedin.com/company/pirate-radio-&-television/ (https://www.linkedin.com/company/pirate-radio-&-television/) On Twitter: https://twitter.com/piratetoronto (https://twitter.com/piratetoronto) This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/ (http://www.humbertofranco.com/)). Would you consider reviewing the Audio Branding Podcast?  If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 (https://podcasts.apple.com/podcast/audio-branding/id1489042453) And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much! And if you're interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/ (https://voiceoversandvocals.com/audio-branding-strategy/)

This is the second part of my interview with Cynthia Zhai. We continue our conversation about the different ways you can improve your voice along with the technical workings of it. There are a lot of actionable pieces of advice in this interview!   We discuss: people who think they sound like a man or vice versa The physical science behind vocal sound The work Cynthia does with her male clients to help their vocals sound deeper The work Cynthia does with her female clients to lighten up their voices The use of too much force and how it makes women sound more masculine Resonance's effect on the vocal cords and what exactly it is How most people only use 4 out of the 5 cavities for resonance The consequence of breathing incorrectly What the 5 cavities of resonance are Most people don't use the chest cavity How to correct your breathing and have more control over your resonance Case studies of people who worked on their vocals to improve A woman who lost out on a promotion twice because of her voice and how working with Cynthia changed that The other side effects that happen when you work on your voice - happiness, optimism, being more positive The connection between voice and mindset Your voice is connected to your entire body and has a huge impact The second case study with a man who was depressed and afraid of losing parts of his life When he worked on his voice, his happiness changed and he no longer had to worry about his job or his marriage The connection between progressing as a person and progressing in relationships The steps necessary to improve your voice Observing when you're holding your breath - when speaking or otherwise Releasing stress with your breath and voice Adding in emotion when talking about techniques to improve your voice The day-to-day effects on the voice When you block your emotions, you block your energy flow Observing how great speakers speak with emotion Group coaching with Cynthia - find her on social media You can find more information about Cynthia Zhai: On her website: powerfulexecutivevoice.com On her TED Talk: https://youtu.be/PcDerWSyccg This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/). Would you consider reviewing the Audio Branding Podcast? If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much! And if you're interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

In this interview, I'm speaking with someone who has a real knack for voice - Cynthia Zhai. She's helped people from over 46 countries around the world improve their voices and speak with impact and conviction. If you've been wanting to improve the quality of your voice, this is the interview for you! We discuss: Cynthia's current living situation during COVID Cynthia's background in singing and voice Falling into becoming a voice coach The development of her work - how do you change your voice? The realization people have had in the last year about the tone of a good voice If the tone of voice is low quality, then people won't hear the content as well as they could Conveying emotions through our voices  The science behind an attractive voice The voice sends out vibrations and some frequencies are more attractive/easier to listen to The constriction of the vocal cords and how it effects voice frequency Stress's effect on the voice Authenticity's part in producing a relaxed voice The importance of breathing when it comes to voice How to breathe properly when doing any sort of speaking  The balloon analogy that gives a great visual for the proper way to breathe The importance of having proper voice quality for your brand Authenticity and relaxation and their importance for podcast hosts and guests Matching your voice to your brand Ways to improve your voice if you don't like the sound of it The reason why your voice sounds differently to you than when you listen to a recording of it   You can find more information about Cynthia Zhai: On her website: powerfulexecutivevoice.com On her TED Talk: https://youtu.be/PcDerWSyccg This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/). Would you consider reviewing the Audio Branding Podcast? If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much! And if you're interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

This is the second part of my interview with Hamish Macdonald. In our first part, we discussed how he has embraced the audio branding world and what that's meant for his company, Squeak E Clean Studios. Now, we're discussing the importance of sound and how it plays out for different companies. Audio branding has become an increasingly sought after part of a company to help with reaching customers. I loved hearing Hamish's take on this! In this episode, we talked about:  What exactly spacial sound work is How spacial sound encourages people to take action by using specific sounds Hamish was tasked with creating spacial sound for a car company and how it integrated into a whole experience for the audience He uses outside help to create different aspects of various projects Hamish is willing to find the best person for the job and make sure every customer is getting the best product possible You don't really know if something is a successful sonic logo until it's been out in the world Netflix was once deemed as the most popular sonic logo and now it's starting to have negative connotations  Hamish speculates that Netflix's negative connotations are actually a reflection of how the consumer feels about the amount of time they've spent binging  Some sonic logos become annoying and don't have a positive experience for the consumer Sound and music are some of the best ways to communicate across cultures and countries  The different companies that have taken away visual branding and moved toward sound branding and logos Hamish had a conversation with a colleague about why some companies are more willing to spend money on a visual brand instead of a sonic brand Companies want their logos and brands to withstand the test of time Hamish says that companies should invest in an audio brand because you can reach people across cultures and where the industries are moving If companies are not using an audio brand, they are missing out on a large part of their own market COVID has drastically changed how audio branding is received and needed for the customer experience It's important to use sound strategically and not invade people's personal space If you'd like to learn more about Hamish or Squeak E. Clean, you can find more info here: On LinkedIn: https://www.linkedin.com/in/hamishmacdonald2/ The Squeak E. Clean Website: www.squeakeclean.com Facebook: https://www.facebook.com/squeakeclean/ Instagram: https://www.instagram.com/squeakecleanstudios/ This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/ (http://www.humbertofranco.com/)). Would you consider reviewing the Audio Branding Podcast?  If so, here's the Apple Podcast link:https://podcasts.apple.com/podcast/audio-branding/id1489042453 ( https://podcasts.apple.com/podcast/audio-branding/id1489042453)  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much! And if you're interested in crafting an audio brand for your business, why not check out my FREE download –https://voiceoversandvocals.com/audio-branding-strategy/ ( 5 Tips For Implementing An Intentional Audio Strategy) at https://voiceoversandvocals.com/audio-branding-strategy/ (https://voiceoversandvocals.com/audio-branding-strategy/)

In this interview, I talk with the managing director of Squeak E. Clean Studios - Hamish Macdonald. Hamish has done a wide variety of projects in advertising, production and post-production, and manages post and production companies throughout America, Australia, England and Asia. I'm super impressed with the work his company does and having international offices allows him to create audio branding for just about anyone.  I was excited to get the chance to talk with him about his take on audio branding and what's in store for the future of Squeak E Clean Studios. Here are the main talking points of the interview: His 10 months spent in the US and what it's been like to be in the US during COVID He's been spending time with his team, helping with the integration of Squeak E Clean and Nylon Studios Hamish is originally from Australia and will be headed back home soon for just a few months He's always been interested in production After some early work, he realized he was more into finding great talent Hamish fell into working and running Nylon Studios Audio branding comes into play when looking at what a business needs overall The merging of Nylon Studios and Squeak E Clean has been bringing the best of both worlds together Hamish has loved seeing the amazing work that all his teams have done and how they work together He has created a cohesive culture across all his teams and really values everyone's individual talents Depending on where the teams are located, teams' work ebbs and flows Hamish is focused on building great relationships with his clients so they can have continual work Some of his most notable clients and companies he's worked with are: Square, HP, and Campbell's Because of the pandemic, they've been able to continually build those relationships and create some really unique things With each client, they start with who their client base is and who they are trying to reach with their products The global nature of his combined companies allows for them to reach a variety of companies and help those companies reach customers around the world For each project, he has all 10 of his composers write for the client to find the sound that the client likes the best Hamish points out the importance of both a visual and sonic logo Hamish takes us through his thought process with his team in Summer 2019 to get better at sonic branding If you'd like to learn more about Hamish or Squeak E. Clean, you can find more info here: On LinkedIn: https://www.linkedin.com/in/hamishmacdonald2/ The Squeak E. Clean Website: www.squeakeclean.com Facebook: https://www.facebook.com/squeakeclean/ Instagram: https://www.instagram.com/squeakecleanstudios/ (https://www.instagram.com/squeakecleanstudios/) This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/ (http://www.humbertofranco.com/)). Would you consider reviewing the Audio Branding Podcast?  If so, here's the Apple Podcast link:https://podcasts.apple.com/podcast/audio-branding/id1489042453 ( https://podcasts.apple.com/podcast/audio-branding/id1489042453)  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much! And if you're interested in crafting an audio brand for your business, why not check out my FREE download –https://voiceoversandvocals.com/audio-branding-strategy/ ( 5 Tips For Implementing An Intentional Audio Strategy) at https://voiceoversandvocals.com/audio-branding-strategy/ (https://voiceoversandvocals.com/audio-branding-strategy/)

Audio experiences affect us at a subconscious, evolutionary level. As a brand you need to be thinking about the audio experience of your brand. This includes voice, music, jingles, sounds and more. Voice Over and Voice ActingThe VoiceOver industry is a close knit and large industry. A company wants to find someone to represent their company in voice. Voice talent is used for external and internal purposes. It's all about creating the perfect audio experience for their customers. The importance of Good AudioWhen I watch a YouTube video, good audio is more important to me than good video. Try watching a movie without any sound. The impact will be completely gone. Music has an incredible emotional impact on us. The sound of someone's voice has a huge impact on us. Just by listening to a voice we immediately trust someone more or less. The market is becoming less trusting and can see through BS more easily. It's important to have a trusting voice behind your brand. Voice TrainingReading a script and making it sound natural and conversational is difficult. It's acting. That's why most voice actors get coaching and training. Consider what you're saying. Give yourself time to think about what you're going to say. Avoid excessive filler words. Don't sound like you're reading a script. Make it sound like the words are coming naturally. Don't talk through your head. Instead, let the sound resonate throughout your whole body. Learn how to breathe. When you breathe in, your stomach should be going out.Cynthia Zhai - Voice Coach, Speaker & TrainerHiring Voice Talent vs. Doing it In-HouseBeing a good speaker with a natural sounding voice is difficult and requires training.You hire a professional to do a good job. You likely won't get the best results from Sam in accounting. From a trust building perspective it may be best for you to do it yourself. Do this if you are making a brand that revolves around you. A large company with many employees with a brand that doesn't revolve around a person should hire a professional. Find a voice that matches your brand. You can't create trust without understanding your brand values and messaging. In order to create trust with your brand, you need to focus on the audio experience that people have with your brand. The Science Behind the Impact of AudioWhen you listen to a podcast, you get to know the host and connect with the people you're listening to. Podcasting is a personal medium. The human voice connects us. Because of evolution, we are conditioned to know who our people are and there is something comforting about listening to another human. We can discern nuances in the human voice like emotion and tone. Our audio spectrum is many times wider than our visual spectrum.The human voice is a powerful connection. Music and Tones in BrandingThere are so many opportunities in marketing for music and tones. Jingles are a powerful way of helping consumers remember your brand. Originally, jingles were there for entertainment. In recent history, jingles are actually going out of style though. In the 90's, brands started moving to celebrity music endorsements of their products. Michael Jackson - PEPSI Commercial - Billie JeanNow, it's more of an all around audio experience. MasterCard just paid millions of dollars to create a brand sound. Sound On: Mastercard Debuts Sonic BrandApple Mac Startup Sound/ChimeiOS keyboard soundiPhone Text Message Sent Sound EffectNissan LEAF Dream Drive Rocks Your Baby to SleepHospitals are even looking into sound design to help people sleep and be calmer in the hospital environment. Sound can even affect our other senses. Steve Keller - Sonic Strategy Director - PandoraList all of the senses and think about how you engineer your brand experience.Follow Jodi:5 Tips for Implementing an Intentional Audio StrategyJodi Krangle WebsiteLinkedinAudio Branding PodcastFollow JacobLinkedInFollow JMH Media:JMH Media: Building Brand Loyalty and TrustLinkedInFacebookInstagramListen & SubscribeApple PodcastsGoogle PodcastsSpotifyYouTubePodchaserOvercastAmazon MusicWe'd love to hear from you!Have some feedback about the show? Feel free to reach out to us at trustcast@jmh.media You can also rate us in Apple Podcasts or your favorite app to help more people discover the show!

Welcome to Wedding Business Growth! On Episode 12 of our Facebook live event, David and Nick are joined by Voice Actor, Jodi Krangle www.voiceoversandvocals.com To join the conversation be sure to check out the Wedding Business Growth Facebook group https://www.facebook.com/groups/weddingbusinessgrowth/ Topics discussed: Top 5 Tips for implementing an intentional audio strategy Decide who you want to reach Find your Why Decide what media you want to focus on first Identify your brand voice Places to look for music, sound effects and voice actors Jodi Krangle Full Time Voice Actor since 2007 - http://voiceoversandvocals.com Worked with major companies like Dell, BBVA, Lumber Liquidators & Visit Orlando. Podcast Host of the Audio Branding Podcast- http://audiobrandingpodcast.com Download an Audio Branding Worksheet to help discover your own Audio Brand at http://www.voiceoversandvocals.com/audio-branding-strategy You can reach out with questions at jodi@voiceoversandvocals.com Catch us LIVE here: Wedding Business Growth Facebook Group https://www.facebook.com/groups/weddingbusinessgrowth DJs Helping DJs Facebook Group https://www.facebook.com/groups/DJHelp The DJ's Vault - Public Facebook Group⁣⁣⁣⁣ https://www.facebook.com/groups/thedjsvault N.A.M.E. Facebook Page https://www.facebook.com/NAME-National-Association-of-Mobile-Entertainers-1519510758283215 YouTube https://www.youtube.com/channel/UCqcIJLBR8w-rGkjA0XLjp7w/ Twitch https://www.twitch.tv/weddingbusinessgrowth Brought you by the RequestNow App and powered by Pod Decks --- Send in a voice message: https://anchor.fm/weddingbusinessgrowth/message

Welcome to Wedding Business Growth! On Episode 12 of our Facebook live event, David and Nick are joined by Voice Actor, Jodi Krangle www.voiceoversandvocals.com To join the conversation be sure to check out the Wedding Business Growth Facebook group https://www.facebook.com/groups/weddingbusinessgrowth/ Topics discussed: Top 5 Tips for implementing an intentional audio strategy Decide who you want to reach Find your Why Decide what media you want to focus on first Identify your brand voice Places to look for music, sound effects and voice actors Jodi Krangle Full Time Voice Actor since 2007 - http://voiceoversandvocals.com Worked with major companies like Dell, BBVA, Lumber Liquidators & Visit Orlando. Podcast Host of the Audio Branding Podcast- http://audiobrandingpodcast.com Download an Audio Branding Worksheet to help discover your own Audio Brand at http://www.voiceoversandvocals.com/audio-branding-strategy You can reach out with questions at jodi@voiceoversandvocals.com Catch us LIVE here: Wedding Business Growth Facebook Group https://www.facebook.com/groups/weddingbusinessgrowth DJs Helping DJs Facebook Group https://www.facebook.com/groups/DJHelp The DJ's Vault - Public Facebook Group⁣⁣⁣⁣ https://www.facebook.com/groups/thedjsvault N.A.M.E. Facebook Page https://www.facebook.com/NAME-National-Association-of-Mobile-Entertainers-1519510758283215 YouTube https://www.youtube.com/channel/UCqcIJLBR8w-rGkjA0XLjp7w/ Twitch https://www.twitch.tv/weddingbusinessgrowth Brought you by the RequestNow App and powered by Pod Decks --- Send in a voice message: https://anchor.fm/weddingbusinessgrowth/message