Podcasts about humberto franco

“Our brain really prioritizes vocal signals. They're super important to the brain because human communication is a really big priority for us as a species. It's a deep signal in our brain, right? And so, we were seeing a stronger reaction to the screams than to the music, and that sort of makes sense. There were more intricacies to that, but I can't really remember the exact brain areas and all that. But it was cool to see that. Yeah, it is sort of mimicking, but our brain really separates them. You know, it may still get sort of a response, a same kind of fearful response, but it's not going to be as powerful as the voice, um, which makes sense because music is not real, right? There's a difference between a real stimulus and this sort of artistic one. Yeah, so it was interesting.” – Caitlyn TrevorThis episode's guest is an award-winning researcher and musician with over a decade of experience studying how people perceive and respond to sound. She holds a PhD in Music Theory from Ohio State University and has published her work in top journals. She was awarded a Marie Skłodowska-Curie Fellowship to study music and neuroscience, and she's professionally certified in user research. As a musician, she has a Master's in Cello Performance, has composed an award-winning short film score, and has designed sound for theater and film. At SonicUXR, she leads with both credibility and creative empathy, equipping sound teams with the tools to create more intentional, impactful audio.Her name is Caitlyn Trevor, and her work is reshaping how sound is understood, valued, and designed across industries. If you've ever wondered how sound really works on us, this conversation will change the way you listen.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – Lighting a Musical FireOur conversation starts with Caitlyn's early impressions of sound, particularly the moment that sparked her love of orchestral music. “I came across on the floor like a little cassette tape and a cassette player, and I popped it in and just hit play while we were chatting, and it was the Lord of the Rings soundtrack,” she recalls. “I was a little too young when it came out, the first one, and I was just captivated by it. I mean, I was like, ‘Wow, what is this?'” We discuss the chance encounter during her musical studies that turned her focus towards music cognition and the neuroscience behind sound. “There was a lecture I went to totally by chance,” she tells us. “It was a new music theory professor, and the lecture was about music cognition, and I had never heard of it before. And I was like, ‘This is just the coolest field I've ever heard of.' And I totally was on board after that.”(15:00) – Pianto Sighs and Psycho ViolinsOur discussion turns to her research on the connection between music and the brain's primal response to voices. “In sad music,” Caitlyn explains, “there's something called the pianto topic, which is essentially just a half-step falling motion, like, which is supposed to mimic a sigh. But, you know, that's quite abstract… Whereas the psycho violin, you know, sounds very much like a scream.” She tells us about the birth of her daughter and how her career shifted from academia to the private sector. “I think a lot of academics are scared that's going to happen, that it's going to feel like, I don't know, maybe they wasted all that time,” she says. “I was prepared that I may not be able to continue doing music cognition, and I'm very happy that that hasn't been the case. That was surprising.”(21:40) – Putting Audio Theory to PracticeCaitlyn tells us more about her work on UX research, and how it quickly and unexpectedly led to her focus on phone trees and hold-time experiences. “They hadn't thought about the phone tree for that,” she recalls. “They just mentioned it, like, ‘Oh, and we're also doing the phone tree and the on-hold music.' And I was like, ‘Wait, that would be great for me to work on… somebody needs to do UX on that [because[ it's the worst.'" She talks about the advantage of being able to put her findings to use, something that hadn't been so easy at the university. “What I like about my new position,” Caitlyn explains, “as opposed to working in academia, is synthesizing it in a way that's accessible… I never really did that in academia. It was always just about supporting your hypothesis, explaining the results. But now I get to say this research shows me that we should compose it this way.”Episode SummaryCaitlin shares her journey from Lord of the Rings to the science of sound.The evolutionary origins of music and its impact on the brain.Caitlin's work in UX research and creating a better phone-hold experience.Tune in for next week's episode as we discuss the results of Caitlyn's studies into on-hold UX design and phone trees, why unpleasant sounds are sometimes the better choice in automobile UX, and what she's learned about the long-term return on investment when it comes to sonic branding.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“I grew up near the west coast here in Denmark, so yeah, the sea has always been there. And Aarhus is also a harbor city, so definitely there's something relaxing about going down to the water and hearing the whistling. We implemented that in Necesse, actually. We have a water fountain that's spatial, so that when you get near to it, you hear it rustling. You can sit by it and actually get the feeling that you're talking about, of just, you know, [dreaming] away.” – Rune EskildsenThis episode is the second half of my conversation with composer Rune R. B. Eskildsen as we discuss the balance between AI convenience and human intuition, where the data we feed AI ends up and how it might be used, and his work on the upcoming, highly anticipated game Out of Words.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – Navigating AI and Copyright ChallengesAs the second half of our discussion starts, Rune shares his thoughts on the growth of AI and how even a simple jingle can benefit from a human touch. “It's a story that you are trying to convey through the brand or whatever you're making that sound for,” he explains. “Yes, you could recreate the same thing with an AI, but it wouldn't be able to encapsulate the thoughts that we've spoken about.” We talk about the environmental impact of AI and the data centers that power it, and how different countries are looking to offset, and even take advantage of, that impact. “Data centers are going up,” he notes, “I just learned recently that in Amsterdam or somewhere in the Netherlands, they use data centers to heat up the city. So they build them on the ground and then they heat parts of the city.”(15:45) – The Role of Human Emotion in SoundOur conversation turns to some of the privacy concerns that have sprung up around AI, and how they affect his use of it for professional clients. “Even though it might not go anywhere, we don't know if it's going anywhere,” he says about prompts. “It takes a snapshot and puts it somewhere and hides it. And there might be some secret stuff, so yeah, that's also a concern.” He discusses some cases where, on the other hand, AI has helped clients better express their needs. “I think talking about AI as a tool,” he tells us, “maybe people would do that, say, ‘This is kind of the vibe that I want to do. And I've made it with AI or made it myself or whatever, but now I want you to do it properly.'"(22:00) – Rune's Advice for Product DesignersAs our conversation wraps up, Rune elaborates on the different, often subtle impact that AI and human compositions can have on listeners. “I guess that's sort of the same,” he explains, “[as] plastic plants and real plants. And that's definitely, you know, it lights up and there are some colors which you really can't emulate that well, even though some of the plastic ones are good.” He tells listeners how they can get in touch and talks about some of his upcoming projects, including the indie adventure platformer Out of Words. “We have some updates coming and we'll be on sale on Steam when we go into winter,” he adds. “So that is nice. And yeah, we have some bigger updates coming.”Episode SummaryRune shares insights on the current copyright landscape in Denmark.Discussion on the ethics and sustainability of AI in the audio industry.Rune gives tips on how to enhance sound quality in product design.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“When I started on the project of Necesse, we had maybe thirty sound effects. I've made around 400, 350 sound effects, so it's become much more immersive. You can hear animals when you wander around in the different environments. And just the feedback you get by playing the game, it's quite nice compared to before, which were much more… maybe empty is the right word.” – Rune EskildsenThis week's guest is a media composer, sound designer, and drummer based in Denmark. He writes music and builds sonic identities across formats, from commercials and podcast jingles to film scores, game music, and in-game sound design. He holds a Master of Science in Strategic Communication, which he applies to creative direction, collaboration, and clear, audience-first storytelling.More recently, he's become the Composer and Sound Designer of the indie game Necesse, selling more than 2,000,000 copies. His name is Rune R. B. Eskildsen, and he bridges classical training and cutting-edge technology to tell stories through sound. This episode will give you a fresh, behind-the-scenes perspective on how sound can shape emotion, imagination, and even player behavior.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – Growing Up in a Musical HomeOur conversation starts with the movies and music that inspire Rune's career in sound. “I clearly remember watching Star Wars,” he recalls, “and all of the soundscapes that are in, you know, just that huge universe, [with] TIE-fighters flying by and Darth Vader, that scary sound.” He shares his memories of growing up in a home that doubled as a music studio, and of studying classical music from a young age. “When I went to this special school in Denmark that is only for classical music,” he says, “and being there, being part of that, I played the French horn. At this time, I started to have ear training and music theory and all of that, which kind of led me on a path to try to make my own.”(15:00) – From Classical Music to Video GamesThe discussion turns to his work in the video game industry and how he got his start in composing video-game soundtracks. “I showed up at this incubator with game companies,” he tells us, “and I was, like, ‘This is me, I do music, I want to do music for games.' And then some of the guys there, they said, ‘Hey, we want to work with you.'" Rune gives us a behind-the-scenes look at game development and recalls his sound work on MineRalph, a game where the soundtrack had to keep pace with the action. “So, because you gain speed if you're, like, going down a hill or something like that, or down a hole,” he explains, “if you have high speed, the music will change into different adaptive layers.”(21:40) – Creating Immersive Gaming SoundscapesAs the first half of our talk comes to a close, Rune tells us more about his work with video games and shares another memorable project that took some outside-the-box thinking. “That was like a dystopian world sci-fi thing,” he recalls, “and that was actually mainly symphonic music. But again, it was sci-fi, so I was able to design a lot of, you know, sounds that people did not hear before.” He shares his thoughts on where indie games are heading next and how organic creativity is becoming an increasingly valuable asset in the industry. “I think in terms of trends,” he explains, “people are trying to make immersive worlds that are standing out more than just being, you know, if you use Unity... making it more creative, making your own world, making it hand-drawn instead.”Episode SummaryRune shares his early memories of sound, particularly from sci-fi films.Rune explains his journey from classical music to video game soundtracks.Discussion on current trends in game audio and the role of AI.Tune in for next week's episode as we talk more about the influence of AI in video games and cinema, Rune's advice to musicians for juggling the rapid-fire demands of modern freelancing, and how countries around the world are managing the environmental impact of the AI boom.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“I think that sound drives the emotion of a scene, right? As much as dialogue, right? Sound and music, score in particular… I just think it helps to create emotion in a scene or augments the performances. Because you gotta have great performances, but great performance coupled with, you know, great sound design or a great score, it just makes you feel, it does something, it makes you tingle. It does something to you that just envelops you in that moment, right?” – Kenneth JohnsonThis episode is the second half of my conversation with sonic storyteller and founder of Artistry in Sound, Kenneth Johnson, as we talk about his experiences as one of the earliest Black sound designers in Hollywood, the changes that AI and streaming media have brought to sound design, and how horror movies in particular combine a variety of sound approaches to make a powerful impact.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – The Role of Sound in FilmOur discussion continues as Kenneth walks us through the process of sound design, from shooting script to the recording booth.“As I'm reading the script,” he tells us, “I'm sort of envisioning the project and thinking about, okay, well, what do I think it should sound like? And what can I do to embellish those scenes? And so once I've kind of digested that, then we do what's called the spotting session with the creatives.” He tells us more about creating a cinematic soundscape and reveals just how little of what the audience hears comes from the action onscreen. “Everything, usually, other than the dialogue, we recreate,” he says. “Whether that's a car race, a spaceship, or it's by a river, everything that you hear, all the ambience, all the sound effects are redone. We've recreated that whole soundscape.”(15:45) – Production Recording vs. Post-ProductionKenneth tells us about his up-and-coming experiences in Hollywood and the importance of diversity in the sound industry. “What I do is I try to give people opportunities,” he explains. “My team, you know, are from their early twenties to forty, and the majority are African American, and the majority of them, well, all of them, basically, I trained and mentored. And they're very talented.” We discuss the growing role of AI and streaming content in sound editing, and how much software apps have changed the process since his audio career began in the ‘90s. “Once we put [the audio track] into iZotope RX,” he tells us, “we could see it, and so I had to figure out what's making this resonance. I had to take some things out, and it turns out it was a metal music stand that was vibrating and causing that frequency.”(25:30) – The Future of Sound DesignOur conversation comes to a close as we talk about the different roles and responsibilities involved in cinematic sound, from soundtracks to dialogue to each layer of Foley sound. “We want it to be able to breathe because if you just throw everything on the wall,” he says, “then it's not going to be as nice as if you selectively pick what's going up there. That's important to figure out, who's going to handle what, because a lot of times sound design and score can overlap.” Kenneth tells listeners how they can get in touch, and he offers his advice for newcomers in the sound industry, including the value of hands-on experience. “I can take you to a class and talk for a few hours about techniques… Are you going to retain that? Probably not,” he says. “If you're able to get in there like I did and have access to being able to work and try out different things and get advice, you're going to move faster.”Episode SummaryWe discuss how sound drives emotion and shapes a movie's narrative.Kenneth outlines his creative process from script reading to ambient sound design.Insights and advice from Kenneth for the next generation of sound designers.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

This episode's guest is an award–winning supervising sound designer whose groundbreaking work has shaped the sound of some of television and film's most iconic projects, including Netflix's hit series Forever and Kevin Hart's animated comedy Lil Kev. Born and raised in South Central Los Angeles, he rose through the ranks of Hollywood post-production, breaking barriers as one of the few Black sound designers in the industry and earning multiple MPSE Golden Reel Awards and Emmy nominations. Today, he's not only redefining sonic storytelling but also championing greater diversity behind the scenes, ensuring the voices shaping what we hear are as dynamic as the stories themselves.His name is Kenneth Johnson, and in this episode, we'll discover how he transforms silence into emotion and builds powerful storytelling through every note, tone, and texture.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – Kenneth's Early InfluencesWe start things off with a look at Kenneth's journey from a childhood in the South Central projects to an award-winning Hollywood career. “Something just came over me, and I said, you know what? This is it, I'm kind of done,” he recalls a pivotal moment early in life. “I had to make a decision as to what I wanted to do with the rest of my life, and, you know, I've always liked music.” He tells us about his early career in post-production sound and a chance encounter with producer J.R. DeLang. “He said, ‘That's great, but you can't come in and just sit in that chair. You've got to work your way up to that.'” Kenneth tells us of their first meeting. “He said, ‘we've got two positions that usually work their way up to being [soundtrack] mixers, and that's a dialogue editor and a sound effects editor.'”(12:45) – The Journey to Sound DesignKenneth tells us more about his work as a sound designer and the art of creating impossible sounds, such as the wild inventions in the Honey, I Shrunk the Kids series. “They were always creating these contraptions and things that don't exist,” he says, “so you had to figure it out in your mind. You'd have to say, ‘Well, what do I think it sounds like?' Or what should it sound like? And then you start putting pieces together.” He recalls his sound editing work from a memorable scene in the award-winning movie Road to Perdition and the thought process behind it. “We started out with just hearing the sounds of winter,” Kenneth explains. “And then he tries to start the car, and the car is not really functioning and he's having an issue starting it. And so that whole sequence of him trying to start the car and then finally getting it started was, it was just really beautiful.”(25:30) – The Power of SilenceAs the first half of our conversation wraps up, Kenneth emphasizes the importance of testing sound work in its native format as well as the studio. “I think a lot of times people don't do that,” he says. “They don't play it back in the medium that it's meant to be played on. They just play it in the room and it sounds fantastic, right? But then when you squash it all down to a stereo file, it will sound different.” We talk about what goes into setting up an ideal sound studio and about the importance of “tuning” a room. “Say there's a dip in the low end,” he explains, “and the room hasn't been compensated. We're going to push the low end, which means that possibly when it gets to another playback format, the bass is going to be really loud. So we try to mix in a neutral environment where everything is flat.”Episode SummaryKenneth discusses his childhood and transition to film and television sound design.We discuss the challenge of creating sound effects for things that don't exist.Kenneth emphasizes the importance of maintaining an ideal studio sound space.Tune in for next week's episode as we discuss how Kenneth puts sound to work in shaping a narrative, how his role as a sound designer has changed since digital sound editing became the norm, and his advice for people who are just starting out in post-production and sound editing.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“The reason why brands and companies should be thinking about audio is because all of their consumers are, whether they know it or not. I mean, to your point about people knowing when something doesn't feel right but not necessarily knowing why, a lot of times it's audio. Especially now too, with so much AI slop and the level of inauthenticity that is being broadcasted, a really great song jingle, like a really well-crafted sound design for movements in things like action, sports, or what have you, that can bring in the viewer or the listener into a world that I just cannot.” – David GielanThis episode is the second half of my conversation with founder and CEO of Dominant Creative, and founder and CTO of DominantLabs.AI, David Gielan, as we discuss the shifting balance between AI content and natural creativity, where he sees the advertising industry heading as human artists become more of a luxury, and the link between branding, better sales, and the power of sound.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – The Importance of Audio in MarketingThe second half of our conversation starts as David relays a lesson Emma Thompson shared in one of her books about the impact that just writing our thoughts down can have on the brain. “She says there's a relation between the way that our brain works and our hand,” he recalls. “You fundamentally learn what it is you're putting down on paper by having that connection, which I think is really interesting. And we totally miss it if we put it into an AI chatbot.” We focus on the steady growth of AI in the advertising industry, and how it's making organic content both less common and more valuable. “In the same way that I buy vinyl and listen to vinyl,” David says, “that's how voiceover, and, in my humble opinion, sound design, music creation, all these things will be. There will be a premium for it, and there'll be a much smaller group doing it because you will not be able to make a living at it.”(08:15) – AI's Impact on CreativityDavid tells us more about his creative process, and how he took a deliberately low-tech approach to mixing his last album: “I didn't want samples from somebody I've never met, somebody I didn't know who played it in some studio in Prague to have their stuff on my record,” he explains. “And so I think there are more people out there who feel the same way that I do.” AI can have its advantages, though, and he describes how he puts it to use when brainstorming. “When I want to sketch out storyboards,” he says, “it's much easier for me to clarify that idea and then have it animated… Not because I'm trying to put out a final product, but because I'm trying to understand better what I want.”(22:35) – Crafting an Authentic Brand SoundAs our conversation comes to a close, David shares some of the projects that have marked the highlights of his career, and the role sound played in shaping their success. “One of the proudest things I have in my career is a piece of audio that's absolutely defined the legacy of that brand. And it is very easy to forget what drives a consumer to make a purchasing decision to align themselves with an identity because that's essentially what, you know, your dollars go to.” We discuss the link between visual, audio, and ad revenue, and how he puts all three to use to build a successful brand. “The thing I spend most of my time doing is connecting the dots between a good brand and better sales,” he tells us. “Ultimately, that's what it will or will not do. And audio is a massive part of that.”Episode SummaryDavid discusses why brands should focus on authentic audio experiences.The conversation shifts to the effects of AI on sound design and creativity.David shares his philosophy on creating sound with a personal touch.Connect with the GuestDominant Creative's website: https://dominantcreative.com/David's website: https://gielan.com/Follow David Gielan on Facebook: https://www.facebook.com/dgielan/Follow David Gielan on Instagram: https://www.instagram.com/davidgielan/Follow David Gielan on LinkedIn: https://www.linkedin.com/in/davidgielan/Get your complimentary mini e-book and learn how to create your personalized and branded audio branding strategy with my Top Five Tips for Implementing an Intentional Audio Strategy.Do you need a voice talent for your next project? Visit my voice-over website to find out more about how my voice can help you with your audio brand. You can also subscribe to the Audio Branding Podcast on YouTube to watch the show's latest episodes.Please leave the Audio Branding Podcast a written review so others can find the show on their favorite podcast player!Want to be a guest on Audio Branding? Send Jodi a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/jodikrangle.This interview episode was very skillfully made to sound beautiful by the talented Humberto Franco.** Transcript available upon requestThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“To your point, like it can make or break campaigns, can make or break TV and film. I mean, you know, there's mumblegate that's happening, like with all the streamers where I can't understand half the things that are being spoken... And in the interview, he was like, ‘Well, it's just not important to me.' I'm like, what?” – David GielanThis week's guest is a six-time founder and creative strategist who knows the power of sound in shaping stories that stick. As founder of Dominant Creative, a global agency and production company, he helps brands harness audio to spark connection and inspire change. His name is David Gielan, and in this episode, he shares how sound influences branding, fuels emotion, and helps organizations stand out in a noisy world. If you care about where audio is headed, you'll want to hear this one.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – David's Journey from Music to MarketingAs our conversation starts, David recalls his early memories of sound and how he's passing on the lessons he learned to his own children. “Being even two or three years old,” he says, “I have these memories of dancing to records in my home and, you know, I just try to impart that on my kids too when they were very young.” He tells us more about his experience in marketing and ad production, and how having a background in music can sometimes be a mixed blessing. “I am not a person who can go to live music events as just an appreciator of music,” David explains. “It makes it absolutely impossible for me…. I'm just going to be sitting there in my head trying to pick it apart, not in a negative way, but just in a way of trying to understand how it was all put together.”(08:15) – Mumblegate and Audio ClarityThe discussion continues as David tells us more about the role sound plays in his approach to branding. “ I also have always been the kind of director and creative who is considering sound at each stage of the process,” he tells us. “And so I'm also doing the edit in my head and I'm doing the sound design in my head while we're filming, while we're working on it, and so it just gives me a greater level of control, but also creative inspiration as I'm working.” Our conversation turns to “mumblegate,” the sound editing trend that's making streaming audio harder to hear than ever, and how it can work against a marketing campaign. “I think for a lot of people,” he adds, “sound is usually an afterthought, especially because advertising a lot of time is a very visual medium… The creatives that I love working with most are the ones who come from post before they started getting into the director's chair, because they understand how something incredibly simple can make such a massive impact.”(22:35) – The Role of Sound DesignAs the first half of our conversation closes, the topic turns to how David puts sound to use in his own marketing work, such as an ad campaign he created for Yonex. “It was a very dark and emotive and impactful round of spots that were mainly driven by sound design,” he recalls. “It was just the visuals of a racket spinning. But it really came to life when, you know, when those moments were accented by key sound effects.” Our discussion returns to his insights on mumblegate, and how often it comes down to a struggle between sound editors and producers. “I've worked with a number of rerecording mixers over the years that bury dialogue because they're forced to do so, not because they want to. They're like, ‘No, I want to bring clarity to this project and so people can follow the story and understand what's going on.' And then they're, you know, shouted down by the folks at the top.”Episode SummaryDavid talks about his career journey and personal experiences with sound.Why audio clarity seems to be less of a focus in today's media.David shares the impact of sound design in his advertising campaigns.Tune in for next week's episode as we talk about the human creativity premium that the AI rush is helping to create, how David's balancing automation and his personal approach to building a campaign, and why he feels that sound is an untapped resource when it comes to branding.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“Live is always going to be great. Human connection is the only thing that will differentiate AI from people and from artists. And that is, I think, going to be the key lever that artists have left. So in the same way as you might go and buy a handmade coffee cup for $20 from an artisan stall when you can buy one for a dollar in Walmart, music will still hold great value.” – David Courtier-DuttonThis episode is the second half of my conversation with the founder and CEO of SoundOut, David Courtier-Dutton, as we discuss the catch-22 financial companies can face when it comes to making a sonic impression, how some companies are reaching old and new customers alike by reviving the radio jingles of years past, and the role of audio branding in an increasingly AI-driven world.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – Surprising Trends in Sonic BrandingThe second half of our conversation starts as David shares more of SoundOut's discoveries about the effectiveness of branding, including why Visa and Mastercard's sonic logos haven't made the impact they'd hoped. “Listening to their sonic logo in isolation with no brand association,” David explains, “20% and 31% respectively said, yeah, we know the brand. But not one person out of those 400 across the two brands could actually write the brand name when asked what the brand was.” We talk about the old radio jingles and how some companies are finding success in reviving them for a new generation. “Both Maybelline and Pillsbury,” he tells us, “are sort of historic logos that were retired for a long time, and you just cannot underestimate the power of bringing back an old, beloved sonic logo… I wouldn't say it's an easy win, but it is, because those neural pathways are absolutely locked in.”(8:45) – The Role of AI in Music and MarketingDavid and I talk about the elephant in the room, AI and its impact on marketing, and the shift he's seen over the past year. “Up until about six months ago,” he observes, “we were seeing very little of it. There are some obvious concerns around legalities … brands won't want to use music created by AI in case it is actually breaching copyright. [But[ that will get sorted in the next six months or so, I think.”He shares his thoughts on how search processes are being increasingly handled by AI, and how audio can help brands stand out from the crowd. “The brand will go nowhere near the consumer,” he tells us. “So anything that you can do to make your brand more distinctive when you are advertising online and through music, anything to make a brand more prominent, can only help.”(20:30) – The Power of Authenticity in BrandingAs our discussion comes to a close, David elaborates on his observation that AI is increasingly talking to itself rather than users. “We're basically talking agents talking to agents,” he explains, “so AI agents talking to AI agents… I would imagine within 12 months it'll become quite a big thing. And within three years, it'll be everywhere. Everywhere.” We talk about the role human creativity might still play in a marketplace driven by AI, and one advantage musicians still have over machine-generated content. “It can feign emotion,” he says, “but you'll never move an AI with a song because it doesn't do emotion, and it literally, it never will… Emotion and empathy are all that we have as humans to distinguish ourselves from machines. And so music will… music will survive forever.”Episode SummaryThe challenges and surprising innovations in building a distinctive audio brand.How AI audio content has already begun to reshape the digital landscape.David shares his insights on what the growth of AI means for human artists.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“When you hand it to the composer in sonic branding, at that point, it becomes an art, because the job of the composer, of course, is to translate those desired emotions into music. And it's not [the] music that the composer feels, it is what it makes the audience feel when they hear it, and that is almost pure art. We have done some science around it, and we know what might help in terms of instrumentation and timbre and pitch and all that sort of stuff, but, at the bottom line, the sonic logo is only going to be as good as the composer. They are the most important person in a sonic branding project, bar none.” – David Courtier-DuttonThis episode's guest is the founder and CEO of SoundOut, and he's on a mission to prove that sound isn't just art – it's strategy. From building the world's largest music testing platform to decoding how sonic logos tap straight into our memory and emotions, he's turned the science of sound into a tool that brands can't ignore, and he's worked with such brands as Amazon, TikTok, Netflix, Sky, and Target to help optimize their sonic branding and marketing.His name is David Courtier-Dutton, and we'll be talking about what makes audio unforgettable, how data reveals our hidden reactions to music, and where the future of audio branding might be headed.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – David's Earliest Memories of SoundOur discussion starts off with a pivotal moment in David's childhood, and in the years that followed, that taught him the power of sound. “It seared that moment in my brain,” he says, recalling George Harrison's song “Give Me Love (Give Me Peace on Earth), “of all the very few memories you have when you're six, seven years old. It just stuck with me. And I lost the song for probably about thirty years or so. And then when I heard it again, I was straight back in that little car, absolutely transfixed by the radio at that point.” We talk about his journey from corporate law to sonic branding, and how it coincided with the dramatic changes that MySpace and social media brought to the music industry. “The industry appeared to be facing existential moments,” David recalls. “So I thought, ‘well, wouldn't it be great, if the industry is going to go away and fans can connect with the bands, why don't we create a business that enables the fans to invest in the bands themselves and actually finance them?”(15:00) – Understanding the Role of Sonic BrandingDavid shares his observations on audio branding and the mistakes that can derail an agency's search for the right sonic logo. “They get really attached to the sounds,” he explains, “and they start reading things into the options and the logos that perhaps don't exist. They forget that this sonic logo will just be pinged out across the airwaves and listened to fleetingly by consumers, and you can really overthink it.” He tells us about SoundOut's pioneering brand study, its methodology, and what it's revealed so far about successful sonic branding. “From that historic data,” he says, “the key data point was that if you have your [brand] name in your sonic logo, then people were twice as likely to attribute it to the brand as if it wasn't in. So that's powerful. That's a good argument for putting the name in.”(23:00) – Insights from the SoundOut IndexAs the first half of our conversation wraps up, David offers more insights from the SoudOut study and what they tell us about successful sonic branding. “If you've got three seconds or two seconds to create a logo,” he notes, “you're not going to create something that has a hook as strong as Katy Perry or whatever it may be. It's always going to be a short snippet of a melody.” We discuss the surprising gap the index revealed between what consumers think they know and what they actually know when it comes to brand recognition, and the advantage sound has over other, more traditional marketing. “People can't block their ears,” David tells us. “They can look away, they can be doing something else at the same time, but you can't close off your ears [or] your ability to listen and for those connections to be made. So it's a very subversive way of marketing, but highly effective.”Episode SummaryDavid shares his journey from a London law firm to music and marketing.How traditional branding can lead agencies astray when it comes to sonic logos.David discusses SoundOut's five-year study of audio branding and recognition.Tune in for next week's episode as we talk about the unique audio branding challenge companies like Visa and Mastercard face, what role human creatives might play in a market that's increasingly giving way to AI, and how audio branding can help companies rise above the algorithmic noise.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“I give them a lot of credit because they use that so frequently, and that's why they have so much success. I mean, it is an iconic melody in and of itself, but it's that repetition and that usage, you know, whereas I feel like a lot of sound logo projects that come in, we'll get to the finish line and they'll be excited to use it, and then a month or two later, they'll be like, ‘We're not seeing quite the results that we'd hoped.' It's like, A, you're not going to see it after a month, and B, you've got to use it consistently, you know, and potentially in multiple places. State Farm does it right.” – Connor MooreThis episode is the second half of my conversation with founder and creative director of CMoore Sound, Connor Moore, as we talk about where AI voices might be taking sound design, how he became a juror at the International Sound Awards, and how sonic logos are making a comeback.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – Current Trends in Sound DesignThe second half of our discussion starts as Connor talks about neural voices, the latest breakthrough in AI voice clones, and how popular they're becoming with clients. “It's a very interesting space,” he says, “having a customized brain and voice that can constantly adapt, you know, and so we're seeing a lot more of that come through.” He talks about his work on Google Glass and how he might approach its UX design differently in today's world, and how he helped reshape the famous State Farm sonic logo. “'Here's a simple tweak at a foundational level,'” he recalls saying, “'Take away the square wave and use a sine wave at a base level.' And they were like, ‘Oh.' And we're already 65% there.”(10:47) – The Importance of SimplicityWe discuss his work with the International Sound Awards and the insights he's gained from seeing nominees from all over the world. “Most of the work I've reviewed in the last four years has been more kind of traditional sonic branding,” he tells us. “It's just great to be a part of that community and to hear all the cool work coming, because it's at a global scale.” He talks about the resurgence of sound logos in today's market, and the lesson to be learned from State Farm's branding success. “The iconic nature of that example is the melody,” he says, “the melody that's been around for so long. But I think that what I would say is just, you know, use it lightly. Be careful with overusing it.”(24:47) – The Future of Sonic BrandingOur conversation wraps up with what he's working on now, and the trends he's seeing in branding and audio UX design. “Industries that you might not expect,” Connor explains, “old school industries that are becoming more tech focused, for example... which I think is interesting, because I think sound as a technology [is] starting to touch industries of old that are modernizing.” He tells listeners how they can get in touch, and shares his perspective as someone on the forefront of sonic branding. “I'm working on very emerging technologies,” he says. “I'm working on older industry segments that are stepping into new technology, I'm working in automotive... it's a good balance that keeps me engaged.”Episode SummaryOur discussion on the rise of wearable technology and voice-driven experiences.Exploring how simplicity impacts sound design and brand perception.Connor's predictions on the evolution of audio branding and its applications.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“Too much sound complicates things, it confuses things, and it causes annoyance and fatigue, too much brain power needed. Too much cognitive load, and it's a known fact. So oftentimes companies will come to me and say, ‘Hey, we have, you know, sixty sounds we want to create.' And I go, ‘Okay, cool. Let's take a look at the list. Let me understand your product a little better and let's try to find ways to strip it back.' Because, you know, that can be very overwhelming for users.” – Connor MooreThis episode's guest is a leading expert in audio UX and audio branding. As the founder of CMoore Sound, he's shaped how major brands like Google, Uber, Peloton, and Airbnb use sound to enhance their products and connect with audiences. Over the past fifteen years, he's helped define how sound influences everything from brand identity to user experience, and he's been featured in The New Yorker, NPR, and Google's Design series. He's also a fellow judge for the International Sound Awards, which is how we met. His name is Connor Moore and his work shows how sound isn't just decoration, it's a powerful tool that shapes how we feel, navigate, and interact with the world.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – Connor's Audio Eureka MomentOur conversation starts with Connor's early memories of sound, and how quickly he came to realize in college that audio branding wasn't really a thing in marketing. “It really begged the question for me of why aren't brands thinking about sound and music like they are for their visual branding,” he explains. “So that, to me, was a bit of a eureka moment and really kind of set me on my path.” He talks about how both old-time jingles and current audio brands like Netflix get it right when it comes to repetition, and his process for getting clients what they need to establish their audio brand. “With my business,” Connor tells us, “I'm involved at every stage… that's a big value add. Having a veteran in the industry in the room at all times and really guiding the work, that is really the biggest differentiator.”(12:23) – The Evolution of Sonic BrandingConnor tells us about some of his current projects, including a major car company that needs a creative approach to sonic branding. “They're a product first company,” he says. “It's an automotive company. Without the product, you don't have the brand. So that is the biggest touch point for their customers. And you can do the audio branding process through UX. It's really the same process.” He shares the insights he gained from working with companies like Samsung and Lucid Motors, and tells us about the early days of audio-first UX. “Back then they were just very simple kind of ringtones and alarms,” he says. “And what I did is I went in and really crafted really long form compositions that gradually pick up over time, you know, with volume, percussion, harmonics, [and] complexity.”(26:15) – Creating a More Thoughtful SoundscapeAs we come to the end of the first half of our discussion, Conner tells us how he balances the functionality of UX with the distinctiveness of audio branding. “There should be a level of cohesion across the experience,” he explains. “But there should also be levels of distinction. So a welcome sound for an in-car experience could be very soft and inviting, whereas, like, for a collision sound, it can't be soft. You know, it has to be kind of in your face.” We talk about the value of silence, and how knowing when not to make a sonic impression can be as important as making one. “There's a lot of power in simplicity and silence,” he says. “That is the biggest takeaway of my time in this space.”Episode SummaryConnor discusses his first experiences with sound and sonic branding.We explore how sonic branding has become more intentional over the years.Our discussion turns to the need for thoughtful, pleasing soundscapes.Tune in for next week's episode as we talk about the latest developments in AI-driven neural voices, Connor's pioneering work at Google Glass and on State Farm's famous sonic logo, and how companies that don't necessarily need a musical jingle can still take advantage of an audio brand.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“I think, you know, what I mentioned before would really apply, and that's sit down and really come up with a plan over the next twelve months. What do I want to do? Do I want to release a single every month or maybe it's a couple of singles leading up to an EP and then actually execute that. And, you know, at the same time, be consistent. You don't want to be an artist that puts out a few tracks and then, you know, goes away for about four years and tries to come back and do it again, because you're going to have to really start over. I mean, there's just too much out there, you know, to consume that, you know, you're going to lose a lot of your fan base if you don't engage with them. You have to consistently engage with the fan base, consistently release music and devise a plan, like I said, for each of the platforms so you can gauge and analyze exactly what's working and what's not. So the next time you put something out, you know what to do.” – Jesse FloresThis episode is the second half of my conversation with Vice President of Artist and Label Partnerships at Intercept Music Jesse Flores, as we talk about how Intercept Records is balancing AI advances and human creativity, his thoughts on what music genres might take off next, and why rushing to upload your next single might not be the best long-term strategy for building a fan base.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – AI in Music MarketingOur conversation picks up as Jesse talks about how Intercept is putting AI to use for its clients without undermining its artists. “We definitely support AI when it comes to a marketing tool,” he explains, “[but] content creation, not so much, because we really support human-made content that has some soul put behind it, an actual human behind it.” He also offers his advice to musicians on social media. “You have to consistently engage with their fan base, consistently release music and devise a plan,” he says, “for each of the platforms so you can gauge and analyze exactly what's working.”(9:30) – Strategies for Emerging ArtistsJesse tells us where he sees the future of music heading, and whether AI music could someday become a genre of its own. “Talent is a priority,” he says. “You know, you've got to have talent if you're an artist nowadays. I think that's always been the case since day one. Making music that is timeless, making music that is undeniable… that's what's going to keep you in this for the long run.” As our conversation comes to a close, he shares his thoughts on the power of sound, and what artists can do to help set themselves apart from the background noise. “There are different points and moments in your life when you hear a song,” he tells us, “[and] you know what you were doing when you first heard it, or, you know, it brings back memories of this person that you were dating at the time, or where you were or who your friends were. Like, it's just always going to be there for me.”Episode SummaryExploring the benefits and challenges of AI in marketing versus music creation.Jesse offers his advice on building a music career and engaging with fans.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“What can we do to make that number a thousand? That's the kind of stuff we really focus on. We have tools and analytics within our dashboard to kind of help guide you with that and provide insight onto what strategies are needed to get to that place. But also, I think what makes a lot of sense is to have the right team around you for independent artists. You've got to have a really good manager, obviously a great distributor, a good entertainment lawyer, a good publicist, and a good online marketing and social media strategist. If you have those five people in your camp, you're off to good start.” – Jesse FloresThis week's guest was recently named VP, Artist and Label Partnerships at Intercept Music. He's a seasoned music industry executive with over two decades of experience in business development, artist partnerships and label relations, and, as Senior Director of Label and Business Development at Virgin Music Group, he played a pivotal role in securing and managing relationships with high-profile artists and independent labels, working with artists such as Stephen Marley, Slum Village, Carla Morrison, Dax and more. With a background in both tech and sound, he's built tools that treat music not just as art but as a powerful business asset.His name is Jesse Flores, and in this episode, we'll be talking about what it really means for artists to own their sound, why marketing is part of the creative process, and how the right tools can help great music get the recognition it deserves.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – Jesse's Journey into the Music BusinessOur conversation starts off with Jesse's early memories of sound, particularly an unforgettable concert when he was a child. “It was my first concert ever,” he recalls. “I was seven years old, and it was the Jacksons' Victory Tour. Obviously, at the time, Michael Jackson was probably the biggest artist in the planet. And I was young, but I was a fan.” He shares his professional journey, from music student to music executive in Los Angeles, and how narrowly he avoided an early career pitfall. “I really had a good time to, you know, sit down and think about it and weigh the pros and cons,” he explains, recalling a job transfer that would've sent him across the country. “And, at the end of the day, I decided to stay in L.A., which was a blessing and the right decision because if I'd moved to Miami, I probably would have lost my job in the next year or two because they closed that office down.”(9:45) – Working with Independent ArtistsJesse tells us more about his work at Universal and what goes into building an up-and-coming musician's brand. “We had a team just nationwide of people where, you know, they bring them into our market and we were the experts in our region,” he says. “So we knew exactly where to take them, what stations made the most sense, what retailers were really supporting them, where we were selling the records.” He talks about his transition from Universal to Intercept records and explains how he's still leveraging his connections to help indie artists. “Any artist that was coming off their major label deal but still wanted to release music,” he tells us, “we gave them that opportunity to do that, and not only just put out their music and using our pipes, but also have major label services.”(13:00) – Rising Above the Digital NoiseJesse and I take a closer look at social media, and the double-edged sword that music platforms can represent for musicians who are just starting out. “Anybody can release music,” he says, “so there's just so much clutter out there, you kind of have to sift through it. And in order to rise above the noise, I think the key thing is to have a good distribution partner.” We discuss which platforms are the best choices for artists, and his strategies for helping bands find success. “Not everybody is gonna perform as well as some other platform,” he says. “One might have great success on YouTube, but not so much on Spotify and Apple Music. So what we want to do is sit down with the artists, figure out what they've done up to this point, and what we can do to really augment what they've been doing.”Episode SummaryJesse discusses his lifelong progression from music fan to music industry insider.His strategies for helping independent artists succeed via social media.We discuss whether live performances are still important in the digital age.Be sure to tune in for next week's episode as Jesse shares his thoughts on AI, why consistency is key for both new and established artists, and his tips for standing out from the musical crowd.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“In this age of AI and, you knew I was going to go here at some point, so how can an artist differentiate themselves now that AI can basically create music with the push of a button? Like, it's hard. It was hard before, and now we have this to worry about. I think you touched on it maybe indirectly earlier in the connection, the spirit of creating and being a human. I think it is the dopest superpower that we have, and I do believe that everyone has it. It's just, you know, what level it's in, but just because it's not, like, music or visual art or dance or something doesn't mean you're not creative.” – Jastin ArtisThis episode is the second half of my conversation with artist, producer, and creative sound leader and founder of A&R in Your Pocket Jastin Artis, as we talk about what musicians need to know when they're starting out as professionals, whether record deals still matter in the digital music scene, and how AI, from digital assistants to licensed voice cloning, is reshaping the industry.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – Navigating the Fine PrintWe start the second half of our conversation with a focus on some of the lingo of the music industry, such as PRO, short for performance rights organization, payments. “That's how you get paid royalties on the back end,” Jastin explains. “You might hear that phrase, right? For when your stuff is played on these different avenues and, you know, obviously streaming.” We talk about split sheets and how payments are divided in a group, and the importance of figuring things out ahead of time. “It's easy if it's just you, which I know most of us are often doing, right?” he says. “But you have your producer, maybe you have another songwriter, that's three people. You wanna make sure you have your equally splits or whatever share… you guys agree to. Do not do that after the song is out.”(13:13) - Creativity in the Age of AIThe conversation shifts to building the foundation for musical success early and the challenge of starting out in the industry. “There's people obviously we've seen in music that are A-list artists because they did have the team,” he tells us. “But if you talk to them in the beginning, they didn't know what they were doing. They felt like they could figure it out, and they did.” He shares how AI has changed his workflow and approach to music, and his confidence that the human touch isn't going away anytime soon. “We still have to just believe in, like, the human aspect of what we do,” Jastin says. “That can't ever go away. I don't care, regardless of what is happening now, what could happen. It just, and maybe that's just my belief, that's just where I'm gonna keep my eyes on the prize.”(28:55) - Human Connections in MusicOur discussion comes to a close as Jastin tells us how listeners can get in touch and what he's working on right now, including a leadership coaching program. “It's a 12-week program that's centered around being sync-ready,” he explains. “Like, that's a big thing that I'm leading with, and we'll continue now that I've seen how it works. And, I know I'm still learning too, but man, I'm getting paid for beats that I made in, like, 2006.” He also shares his latest musical successes, including his upcoming album. “There will be new music coming,” he says. “Probably not by the end of [2025], but… I'm working on my thirteenth album. That's kind of like, wow, I can't even believe I'm saying that.”Episode SummaryJasten shares his insights on forming a strong musical career foundation.Our discussion on how AI and the digital music scene has affected musicians.Jasten's thoughts on the necessity of human creativity amidst AI growth.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“I think sound is important because I believe it's the first sense that we develop even before we're born. And it's a way of knowing things, knowing the world. Even if you have your eyes shut, you can feel the place. You can feel if it's a big space, if it's an open space, a closed space. So I think it's our most basic feeling instinct that we have, and I remember, before my daughter was born, I would sing for her and her mom's belly, would move. She would react to sound even before she was born. Yeah, so that's why I think sound is really, really important in everything.” – Humberto Franco This episode's a little different than most of our podcasts here at Audio Branding. Instead of a conversation in my studio, this one follows my journey through Portugal, exploring the soundscapes of the Douro vineyards and a boat ride in Aveiro to the hustle and bustle of the Porto airport. This episode also features a very special guest. Humberto Franco is the producer and editor of Audio Branding: The Hidden Gem of Marketing, and he's a professional, multilingual voice actor, a proud dad, an audio, video, and podcast editor and producer, and self-professed computer geek.We had a chance to catch up during my trip to Europe, and I know firsthand that Humberto has a great deal of insight into the power of sound, from how he approaches video and audio editing to his thoughts on how sound shapes every aspect of our lives. Stay tuned for a fascinating conversation about Humberto's perspective as an editor and a behind-the-scenes look at Audio Branding itself, framed against the lively audio backdrop of the sights and sounds of Portugal. As always, if you have questions for my guests, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that. (0:00:00) - Exploring the Power of SoundOur conversation begins along a bridge near the city of Régua, surrounded by green hills and lush grape vines, and Humberto shares his earliest memory of sounds, including his parents' ABBA albums. “I started to wake up in the morning,” he tells us, “go downstairs to the living room, started to play ABBA music, which was a nightmare for my parents.” We move on to a restaurant in Porto and a conversation over dinner, one that begins with Humberto's question about the process of becoming a guest on Audio Branding. He in turn shares his process for smoothing out the bumpy road podcast interviews can sometimes take. “I put all the files, the video files and the audio files, in sync and then I'll go through the conversation,” he explains. “If there's a mistake, I will take it. There are tricks that, if there's a cut that I need to make, that I'm able to hide it with some magic sauce, I'll do it.”(0:14:09) - Exploring the Importance of SoundOur next stop is a ride aboard a traditional moliceiro boat in the city of Aveiro, and Humberto talks about what inspired his career and his hopes for the future of sound. “For me,” he explains, “it's to see how far technology can take us, how deep can our knowledge and our...

This episode is made possible by the generous support of our subscribers on ⁠⁠Patreon⁠⁠. Join us at ⁠⁠patreon.com/leviathanchronicles⁠⁠ to hear episodes ad free and unlock exclusive content. Samantha Kell awakens from a haunting nightmare only to find herself further adrift—emotionally and geographically—as the Invenios arrives in the Azores. While the crew docks to receive their new submersible and pilot, tensions escalate between Tulley and Samantha, pushing her to make a desperate ultimatum: help her recover Dominique and the PX, or be left behind as time runs out. Meanwhile, Oberlin and Tulley embark on a seemingly simple cheese errand… that turns into a full-on stampede. Literally. In the cobblestone streets of Ponta Delgada, a drunken bar brawl, a case of mistaken identity, and a cheese-crazed bull converge in a chaotic comedy of errors, culminating in the explosive arrival of Yuki Yamamoto—our hard-drinking, sharp-punching, and unexpectedly heroic new sub pilot. But as the bar clears and the dust settles, Samantha strikes a deal Tulley can't refuse, and the Invenios is finally cleared to return to the depths of the Atlantic to finish what began on the Veloscora. TO VIEW THE BLUEPRINTS OF THE INVENIOS GOTO INVENIOSEXPEDITIONS.COM/BLUEPRINTS To discover more podcasts set in The Leviathan Universe go to www.leviathanaudioproductions.com or follow us social on media Written, Directed & Created by Christof Laputka Executive Produced by Amish Jani Produced by Robin Shore Original Music by Luke Allen Editing by Luke Allen and Robin Shore Sound Design by Jonathon Stevens and Robin Shore Casting by Claire Dodin Starring Matt Shale as Captain Jeffery Tulley John Patrick Higgins as Oberlin St. Claire Laura Post as Abigail Eventon Justice Slocum as Gibson Donahue Amato D'Apolito as Chefy Stephanie Wong as Yuki Yamamoto Linsay Rousseau as Samantha Kell Isaac Robinson-Smith as Captain Mohammed Salah Patrick Caberty as Liban Ugas Lex Daemon as Captain Sonny Kasho Georgina Elizabeth Okon as Axado Sufyan Guhaad Mahmud as Hassan BK Philips as King Omar Bashir Katlyn Dannes as Erica Costello MIchael Pizzuto as Newsreel Announcer Francisco Almenara as Kent Hobbs Leandro Seabra as Azorean Dockmaster Melissa Garcia as Woman In A Building Gui Agustini as Crazed Townsperson Joao Azevedo as Prison Guard Danny Pardo as First Officer Martinez K Beau Foster as Narris Saffield Francisco Almenara as Ricardo Garcia Jennifer Sun Bell as Dominique Trencher Joao Azevedo as Fisherman Gabriel Leandro Seabra as Fisherman Miguel Ricardo Britan as Fisherman Antonio Humberto Franco as Azorean Bartender Bill Newton as Dart Player 1 Ian Russell as Dart Player 2 Eduardo Muniz, Vinicius Zinn, and Gui Agustini as Azorean Police Officers Eduardo Muniz, Vinicius Zinn, Gui Agustini, Leandro Seabra, Ricardo Britan, Humberto Franco, Melissa Garcia, and Carolla Parmejano as Bull Run Crowd Melissa Medina as The Narrator Learn more about your ad choices. Visit megaphone.fm/adchoices

Do I deserve fair and reasonable, professional rates for my work? You're either feeling deserving of fair rates or you're not. Today we're going to talk about why you're not getting the rates you deserve, what to do about it, and how to identify and mitigate your own limiting beliefs. To sum up this video, I've created a Rates Worthiness Flowchart. If you'd like to download it, click on the link below. Let's start with the question, “Do I deserve professional rates for my work?” We didn't ask do I want professional rates. Everyone wants them. The question is do you feel you deserve pro rates? It's a yes or no question. You either believe you command professional rates, or you don't. And yes is the easiest answer. If you feel you deserve pro rates, if you've worked for months or years with a reputable coach and you agree you provide a professional product, then quote and charge pro rates.  The second answer, no, is trickier.  https://paulschmidtpro.com/rates-worthiness-flowchart _____________________________ ▶️ Watch this video next: https://www.youtube.com/playlist?list=PLVUuUfwNTG-8UjbPqbvxZxww-nx9kASW- SUBSCRIBE: https://www.youtube.com/@paulschmidtpro?sub_confirmation=1 The VO Freedom Master Plan: https://paulschmidtpro.com/vo-freedom-master-plan My Move Touch Inspire Newsletter for Voice Actors: https://paulschmidtpro.com/newsletter The Paul Schmidt Pro Podcast: https://paulschmidtpro.com/the-pro-podcast 7 Steps to Staring and Developing a Career in Voiceover: https://paulschmidtpro.com/7-steps-signup How working on Fiverr, etc. can damage your career: https://globalvoiceacademy.com/why-i-dont-worry-about-fiverr-anymore/ Say Hi on Social:  https://pillar.io/paulschmidtpro https://www.instagram.com/paulschmidtvo https://www.tiktok.com/@paulschmidtpro https://www.clubhouse.com/@paulschmidtvo https://www.linkedin.com/in/paulschmidtvo/ My voice over website: https://paulschmidtvoice.com GVAA Rate Guide: http://vorateguide.com Tools and People I Work with and Recommend (If you use these links to buy something we may earn a commission.):  For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro Way Better than Linktree: https://pillar.io/referral/paulschmidtpro Video editing and color correction by my dear friend, Humberto Franco - https://humbertofranco.com/  

Did you miss Part 1 of my conversation with Audio Branding's Jodi Krangle? Listen to it here. Takeaways from today's episode: 1. Imposter syndrome and the art of the interview When she started hosting, Jodi Krangle, who makes her living using her voice, had to overcome one big negative belief.  “I didn't think I was a speaker of any kind!” she says. It was hard for her to speak her own words, believe she had something worth saying, and be passionate enough to get her thoughts across. That was all harder than she expected – but she persevered. All of this is learnable, and mindset is the first thing we often need to change.2. Why does sound matter?Let's take a look at the advertising industry for some clues. They spend millions of dollars crafting the right sounds and voices. Why? Because they know that sound can create deeper connections with the audience. We don't buy things because of logic, but because of emotion. Brands use sound to communicate something distinct, unique, and ownable – so how are you using audio to communicate just how special, and different, you are from the crowd? 3. Your sonic brand is worth millions.If you work for an organization or a brand, you may already have a podcast or be thinking about starting one. When you do, make sure your show not only integrates with the rest of your communications, but also that it's as high quality as everything else you put out into the world. Audio creates a brand, just as much as your visuals do. Do you know we have a free Sound Judgment newsletter, full of guidance on how to make great creative choices in audio storytelling?Join subscribers from NPR, PRX,  PRPD, Stanford, Spotify and more. Subscribe here and become a more confident host, audio storyteller or producer today. If you want to know more about how sound influences our behavior and how creators in the audio branding world make their work,  follow Audio Branding. Both parts of this conversation are also running on Audio Branding. Thanks to Audio Branding editor Humberto Franco for his beautiful work in audio and video. To learn more about Jodi Krangle and connect with her, visit voiceoversandvocals.com.To watch shorts from this episode and other Audio Branding episodes, visit Jodi's Youtube channel, JodiKrangleVO. Share this episode!Follow Elaine on Facebook | LinkedIn | InstagramHelp us find and celebrate today's best hosts.Who's your Sound Judgment dream guest? Share them with us! Write us: allies@podcastallies.com. Because of you, your favorite host may appear on Sound Judgment.For more information on Sound Judgment and Podcast Allies, our consulting, production and training company, visit us at www.podcastallies.com.Credits Sound Judgment is a production of Podcast Allies, LLC. Host: Elaine Appleton GrantProject Manager: Tina BassirSound Designer: Andrew ParellaIllustrator: Sarah EdgellWant to work with Elaine Appleton Grant or Podcast Allies? Visit the following for information on:Coaching  and workshops for individuals, public media, nonprofits and universitiesOnline courseProduction 

One of the biggest pains for freelancers and voice actors who work directly with clients is getting paid on time. It seems everyone I know has outstanding past due invoices, or worse yet, has been completely stiffed by a client. It's rare, but it happens. Today we're going to talk about how to manage your billing so that you minimize risk, maintain a positive relationship with your clients, and get paid on time. My policies page: https://paulschmidtvoice.com/policies _____________________________ ▶️ Watch this video next: https://youtube.com/playlist?list=PLVUuUfwNTG-97t4VxJ71xckS1EyxciFeb SUBSCRIBE: https://www.youtube.com/@paulschmidtpro?sub_confirmation=1 The VO Freedom Master Plan: https://paulschmidtpro.com/vo-freedom-master-plan My Move Touch Inspire Newsletter for Voice Actors: https://paulschmidtpro.com/newsletter The Paul Schmidt Pro Podcast: https://paulschmidtpro.com/the-pro-podcast 7 Steps to Staring and Developing a Career in Voiceover: https://paulschmidtpro.com/7-steps-signup GVAA Rate Guide: http://vorateguide.com How working on Fivver, etc. can damage your career: https://globalvoiceacademy.com/why-i-dont-worry-about-fiverr-anymore/ Say Hi on Social:  https://pillar.io/paulschmidtpro https://www.instagram.com/paulschmidtvo https://www.tiktok.com/@paulschmidtpro https://www.clubhouse.com/@paulschmidtvo https://www.linkedin.com/in/paulschmidtvo/ My voice over website: https://paulschmidtvoice.com Tools and People I Work with and Recommend (If you use these links to buy something we may earn a commission.):  For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro Way Better than Linktree: https://pillar.io/referral/paulschmidtpro Video editing and color correction by my dear friend, Humberto Franco - https://humbertofranco.com/

We're doing something different on this episode. Jodi and I interview each other – and discover some real similarities and big differences between voice acting & hosting. One of the biggest similarities: As hosts and voice actors, we need to communicate emotion authentically. That's where the joy and the success lies – and where many of the problems do, too. Parts 1 and 2 of this conversation with Jodi Krangle are running on Sound Judgment and also on Audio Branding. Thanks to Audio Branding editor Humberto Franco for doing beautiful work in audio and video. Follow Audio Branding here.To learn more about Jodi Krangle and connect with her, visit voiceoversandvocals.com.To watch shorts from this episode and other Audio Branding episodes, visit Jodi's Youtube channel, JodiKrangleVO. Subscribe to Sound Judgment, the Newsletter, our once- or twice-monthly newsletter that will help you make creative choices in audio storytelling. Join subscribers from NPR, PRX, PRPD, Stanford, Spotify and more. Share the show! Follow Elaine on LinkedInHelp us find and celebrate today's best hosts!Who's your Sound Judgment dream guest? Share them with us! Write us: allies@podcastallies.com. Because of you, your favorite host may appear on Sound Judgment.For more information on Sound Judgment and Podcast Allies, our consulting, production and training company, visit us at www.podcastallies.com.How to be a great host: Jodi Krangle's takeaways1. Sound needs to change as culture changes. Remember the old movie trailers with The Voice of God? We don't hear those much any more, and for a good reason. Younger generations experience sound in a very different way – they want to be shown what's will be on the movie screen, for instance, not told to. They do not want to be sold to at all. So if we're not hearing the Voice of God from voice actors any more, we're also not wanting that newscaster, anchor voice – the Walter Cronkite voice – in journalism and podcasting, either. 2. Emotional context is what sound does for us.I was surprised to hear Jodi say, when she's recording a commercial, for instance – “If I don't have a movie or play going on in my head, it's hard for the person listening to understand the emotion that's coming across.” Storytellers, when you're using a script, this is key to avoiding sounding like you're reading. We need to embody what we're saying.  3. Hosting is strategic. We need to start treating it that way. In the advertising industry, directors often make the mistake of tacking on voiceover at the end of a production, rather than thinking about it strategically from the beginning. Many folks in Jodi's industry mistakenly believe voice acting is just standing at a mic and talking. That's my pet peeve as well.  We should be thinking about hosting – and creating an intentional sound for our shows – at the beginning of the process, not throwing in a voice at the end. Hosting well is how you engage listeners, and hosting poorly can lose them. Tune in next week for Part 2, a bonus episode.  Credits Sound Judgment is a production of Podcast Allies, LLC. Host: Elaine Appleton GrantProject Manager: Tina BassirSound Designer: Andrew ParellaIllustrator: Sarah EdgellWant to work with Elaine Appleton Grant or Podcast Allies? Visit the following for information on:Coaching  and workshops for individuals, public media, nonprofits and universitiesOnline courseProduction  

Today, we talk with Robert Sciglimpaglia, noted VO attorney and voice actor, who warns us how to avoid bad voice over contracts regarding AI, text to speech, synthetic voices, and more.  We recently told the story of one voice actor who's own voice she discovered on an AI voices website without her knowledge. Rob explains how Microsoft, Amazon, Apple, and Google have been building voice databases for years, how companies like Revoicer are operating legally and ethically, and most importantly, how to protect yourself from discovering your own voice on an AI site.  Rob's article in Voice-Over Xtra : https://www.voiceoverxtra.com/article.htm?id=BJSOS5GG NAVA (National Association of Voice Actors) Synthetic/AI Voices Voice Actor Resources: https://navavoices.org/synth-ai/ai-voice-actor-resources/ This page includes a template AI voice contract, Synthetic Voice/AI rider, a glossary of terms, and more.  _____________________________ ▶️ Watch this video next: https://youtu.be/euU8e7_wZfg SUBSCRIBE: https://www.youtube.com/@paulschmidtpro?sub_confirmation=1 The VO Freedom Master Plan: https://paulschmidtpro.com/vo-freedom-master-plan My Move Touch Inspire Newsletter for Voice Actors: https://paulschmidtpro.com/newsletter The Paul Schmidt Pro Podcast: https://paulschmidtpro.com/the-pro-podcast 7 Steps to Staring and Developing a Career in Voiceover: https://paulschmidtpro.com/7-steps-signup How working on Fivver, etc. can damage your career: https://globalvoiceacademy.com/why-i-dont-worry-about-fiverr-anymore/ Say Hi on Social:  https://pillar.io/paulschmidtpro https://www.instagram.com/paulschmidtvo https://www.tiktok.com/@paulschmidtpro https://www.clubhouse.com/@paulschmidtvo https://www.linkedin.com/in/paulschmidtvo/ My voice over website: https://paulschmidtvoice.com GVAA Rate Guide: http://vorateguide.com Tools and People I Work with and Recommend (If you use these links to buy something we may earn a commission.):  For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro Way Better than Linktree: https://pillar.io/referral/paulschmidtpro Video editing and color correction by my dear friend, Humberto Franco - https://humbertofranco.com/

There are lots of coaches here on YouTube, one in particular, and even Voices.com who will tell you how to make your own DIY voice over demo, and I'm here to tell you in your best interest, ESPECIALLY if you're a beginner, DO NOT make your own demo. Today, I'm going to tell you exactly why, in no uncertain terms, making your own VO demo reel is an awful idea and can significantly damage your voice over career before it even gets started. _____________________________ ▶️ Watch this video next: https://youtube.com/playlist?list=PLVUuUfwNTG--FN1vPuoJlK4Hfl52pi5UA SUBSCRIBE: https://www.youtube.com/@paulschmidtpro?sub_confirmation=1 The VO Freedom Master Plan: https://paulschmidtpro.com/vo-freedom-master-plan My Move Touch Inspire Newsletter for Voice Actors: https://paulschmidtpro.com/newsletter The Paul Schmidt Pro Podcast: https://paulschmidtpro.com/the-pro-podcast 7 Steps to Staring and Developing a Career in Voiceover: https://paulschmidtpro.com/7-steps-signup How working on Fivver, etc. can damage your career: https://globalvoiceacademy.com/why-i-dont-worry-about-fiverr-anymore/ Say Hi on Social:  https://pillar.io/paulschmidtpro https://www.instagram.com/paulschmidtvo https://www.tiktok.com/@paulschmidtpro https://www.clubhouse.com/@paulschmidtvo https://www.linkedin.com/in/paulschmidtvo/ My voice over website: https://paulschmidtvoice.com GVAA Rate Guide: http://vorateguide.com Tools and People I Work with and Recommend (If you use these links to buy something we may earn a commission.):  For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro Way Better than Linktree: https://pillar.io/referral/paulschmidtpro Video editing and color correction by my dear friend, Humberto Franco - https://humbertofranco.com/

One of the scariest aspects of being a voice actor in modern times is AI, artificial intelligence, synthetic voice, and text to speech. Most of the discussion has been around the question of, Well, what happens when AI steals our work?  The scarier question to me is what happens when A.I. steals your voice?  Joining us from Dublin is the Irish voice actor and author Remie Michelle Clarke with her story of how her voice was stolen directly by artificial intelligence and the difficulties she's had in pursuing the people that have taken her voice. A special thank you to Paul Strikwerda for helping connect me with Remie. Thank you, sir! _____________________________ ▶️ Watch this video next: https://youtu.be/4Pqtu7JUjnE Resources mentioned in this episode: NAVA (National Association of Voice Actors) Synthetic/AI Voices Voice Actor Resources: https://navavoices.org/synth-ai/ai-voice-actor-resources/  This page includes a template AI voice contract, Synthetic Voice/AI rider, a glossary of terms, and more. Vice Motherboard article: ‘Disrespectful to the Craft:' Actors Say They're Being Asked to Sign Away Their Voice to AI https://www.vice.com/en/article/5d37za/voice-actors-sign-away-rights-to-artificial-intelligence Wired article: Audiobook Narrators Fear Apple Used Their Voices to Train AI https://www.wired.com/story/apple-spotify-audiobook-narrators-ai-contract/ Kotaku article: Your Favorite Voice Actors Call Out AI Sites Copying Voices Without Consent https://kotaku.com/ai-voice-actors-steve-blum-elevenlabs-contracts-sell-1850108292 UPDATES:  And this one from WBUR: Voice actors speak out about AI https://www.wbur.org/hereandnow/2023/02/27/ai-voice-actors From attorney and voice actor Rob Sciglimpaglia: Don't Commit 'Career Suicide' In AI: How To Keep Control Of Your Cloned Voice https://www.voiceoverxtra.com/article.htm?id=BJSOS5GG The Open Voice Network: https://openvoicenetwork.org/   SUBSCRIBE: https://www.youtube.com/@paulschmidtpro?sub_confirmation=1 The VO Freedom Master Plan: https://paulschmidtpro.com/vo-freedom-master-plan My Move Touch Inspire Newsletter for Voice Actors: https://paulschmidtpro.com/newsletter The Paul Schmidt Pro Podcast: https://paulschmidtpro.com/the-pro-podcast 7 Steps to Staring and Developing a Career in Voiceover: https://paulschmidtpro.com/7-steps-signup Say Hi on Social:  https://pillar.io/paulschmidtpro https://www.instagram.com/paulschmidtvo https://www.tiktok.com/@paulschmidtpro https://www.clubhouse.com/@paulschmidtvo https://www.linkedin.com/in/paulschmidtvo/ My voice over website: https://paulschmidtvoice.com GVAA Rate Guide: http://vorateguide.com Tools and People I Work with and Recommend (If you use these links to buy something we may earn a commission.):  For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro Way Better than Linktree: https://pillar.io/referral/paulschmidtpro Video editing and color correction by my dear friend, Humberto Franco - https://humbertofranco.com/

The biggest event in voiceover is coming up. VO Atlanta 2023, new this year, March 23rd through 26th at the Hilton Atlanta Airport, the traditional venue. But this year, under the new direction of new owners J Michael and Anna Collins.  Also, the 10th-Anniversary edition of VO Atlanta. I got a chance to sit down with J Michael this week and talk about the improvements, both in the creature comforts and in the actual meat of the conference, the programming and speakers, what tracks are going to be available this year, and what some of the challenges were to be able to put this year's conference on. This is our interview with J Michael Collins. _____________________________ ▶️ Watch this video next: https://youtu.be/-e-tNQ-pTlg VO Atlanta Website: https://www.voatlanta.me/ SUBSCRIBE: https://www.youtube.com/@paulschmidtpro?sub_confirmation=1 The VO Freedom Master Plan: https://paulschmidtpro.com/vo-freedom-master-plan My Move Touch Inspire Newsletter for Voice Actors: https://paulschmidtpro.com/newsletter The Paul Schmidt Pro Podcast: https://paulschmidtpro.com/the-pro-podcast 7 Steps to Staring and Developing a Career in Voiceover: https://paulschmidtpro.com/7-steps-signup Say Hi on Social:  https://pillar.io/paulschmidtpro https://www.instagram.com/paulschmidtvo https://www.tiktok.com/@paulschmidtpro https://www.clubhouse.com/@paulschmidtvo https://www.linkedin.com/in/paulschmidtvo/ My voice over website: https://paulschmidtvoice.com GVAA Rate Guide: http://vorateguide.com Tools and People I Work with and Recommend (If you use these links to buy something we may earn a commission.):  For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro Way Better than Linktree: https://pillar.io/referral/paulschmidtpro Video editing and color correction by my dear friend, Humberto Franco - https://humbertofranco.com/

Today, we're going to go over Voices' new rate guide and compare it to the GVAA so that you'll know exactly the differences between the 2 guides, where exactly Voices' rates are substandard and stick around because we'll also show you where they're actually above standard. For years, the voice acting community has been begging Voices dot com to take solid steps to protect voice actors from unfair rates and practices on their site.  And I am happy to report that they seem to be taking some steps to do that.  First, Voices has revamped their rate guide for 2023.  _____________________________ ▶️ Watch this video next: https://youtu.be/uAxEKV-grX8 The 2023 Update to the Voices Rate Guide: https://www.voices.com/rates GVAA Rate Guide: http://vorateguide.com SUBSCRIBE: https://www.youtube.com/@paulschmidtpro?sub_confirmation=1 The VO Freedom Master Plan: https://paulschmidtpro.com/vo-freedom-master-plan My Move Touch Inspire Newsletter for Voice Actors: https://paulschmidtpro.com/newsletter The Paul Schmidt Pro Podcast: https://paulschmidtpro.com/the-pro-podcast 7 Steps to Staring and Developing a Career in Voiceover: https://paulschmidtpro.com/7-steps-signup Say Hi on Social:  https://pillar.io/paulschmidtpro https://www.instagram.com/paulschmidtvo https://www.tiktok.com/@paulschmidtpro https://www.clubhouse.com/@paulschmidtvo https://www.linkedin.com/in/paulschmidtvo/ My voice over website: https://paulschmidtvoice.com Tools and People I Work with and Recommend (If you use these links to buy something we may earn a commission.):  For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro Way Better than Linktree: https://pillar.io/referral/paulschmidtpro Video editing and color correction by my dear friend, Humberto Franco - https://humbertofranco.com/

One of the most common marketing questions I get from voice actors is, “How do I differentiate myself? How do I set myself apart? How do I make myself different?” We're going to start by flipping that question around and asking, “How do you not look like everyone else?” So here are 7 of the most common marketing mistakes in voice over _____________________________ ▶️ Watch this video next: https://youtube.com/playlist?list=PLVUuUfwNTG--7SOIG9FS0huEcwX3vyUZx SUBSCRIBE: https://www.youtube.com/@paulschmidtpro?sub_confirmation=1 The VO Freedom Master Plan: https://paulschmidtpro.com/vo-freedom-master-plan My Move Touch Inspire Newsletter for Voice Actors: https://paulschmidtpro.com/newsletter The Paul Schmidt Pro Podcast: https://paulschmidtpro.com/the-pro-podcast 7 Steps to Staring and Developing a Career in Voiceover: https://paulschmidtpro.com/7-steps-signup Say Hi on Social:  https://pillar.io/paulschmidtpro https://www.instagram.com/paulschmidtvo https://www.tiktok.com/@paulschmidtpro https://www.clubhouse.com/@paulschmidtvo https://www.linkedin.com/in/paulschmidtvo/ My voice over website: https://paulschmidtvoice.com GVAA Rate Guide: http://vorateguide.com Tools and People I Work with and Recommend (If you use these links to buy something we may earn a commission.):  For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro Way Better than Linktree: https://pillar.io/referral/paulschmidtpro Video editing and color correction by my dear friend, Humberto Franco - https://humbertofranco.com/

What you are about to hear is an actual call about an exploitative practice that is too common in our business. It is a prime example of a tiny number of producers who purposefully seek out younger and/or less experienced talent and knowingly exploit them for the benefit of their own organizations. This call is shocking in its brazen self-awareness. The following is a clip of a call I recently had with a producer for a non-profit religious organization that produces and distributes video and audio content on an international scale.  The media they produce and place is both broadcast, meaning TV, radio, and web, and other non-broadcast media. We introduced ourselves and made small talk and pretty quickly the producer opened the meat of the conversation with a question about rates. The clip picks up there. #voiceover #voiceactor #voiceoverartist #voicetalent #voiceacting #voiceovers #voiceovertalent #voiceartist #voices #voiceoveractor #voiceoverjobs _____________________________ Gravy For The Brain's Voiceover Licensing Guide for Hirers: https://www.gravyforthebrain.com/voiceover-licensing-a-guide-for-hirers/ ▶️ Watch this video next: https://youtu.be/yunEOWegrgc SUBSCRIBE: https://www.youtube.com/@paulschmidtpro?sub_confirmation=1 The VO Freedom Master Plan: https://paulschmidtpro.com/vo-freedom-master-plan My Move Touch Inspire Newsletter for Voice Actors: https://paulschmidtpro.com/newsletter The Paul Schmidt Pro Podcast: https://paulschmidtpro.com/the-pro-podcast 7 Steps to Staring and Developing a Career in Voiceover: https://paulschmidtpro.com/7-steps-signup Say Hi on Social:  https://pillar.io/paulschmidtpro https://www.instagram.com/paulschmidtvo https://www.tiktok.com/@paulschmidtpro https://www.clubhouse.com/@paulschmidtvo https://www.linkedin.com/in/paulschmidtvo/ My voice over website: https://paulschmidtvoice.com GVAA Rate Guide: http://vorateguide.com Tools and People I Work with and Recommend (If you use these links to buy something we may earn a commission.):  For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro Way Better than Linktree: https://pillar.io/referral/paulschmidtpro Video editing and color correction by my dear friend, Humberto Franco - https://humbertofranco.com/  

Welcome to 7 TRUTHS U MUST Know B4 You Get Started in Voice Acting. If you're wondering how to get into voice acting, today's video is essentially all the stuff I wish I had known when I was starting out in voice over, and the stuff that you should know even before you get into voice over. My goal and hope is that I can help you avoid some of the mistakes I made and learn some of the lessons I learned. My Dad used to tell me all the time, “Paul, you insist on learning the hard way,” meaning I didn't want to listen to anybody, and I just had to take all my lumps myself. I was stubborn, and arrogant, and jacked full of ego and I wasted a lot of time and effort learning on my own rather than taking council and advice from those who had already learned those lessons. And while that was true as a kid and a young man, I've learned that listening to those that have a little experience can save me a world of heartache and hurt. I like to think that as a voice actor I've done a much better job of listening, but I've still made my fair share of mistakes and gained some insights and I'd like pass that on to you. So here are 7 truths you need to know before you get into VO. Or at least when you're getting into VO. (I apologize for the focus issues.) Chapters: 0:00 - 1:23 "If I knew then what I know now..." 1:23 - 2:18 Number 1 2:18 - 2:50 Number 2 2:50 - 3:55 Number 3 3:55 - 4:47 Number 4 4:57 - 5:49 Number 5 5:49 - 7:39 Number 6 7:39 - 9:08 Number 7: The Biggie 9:08 - 10:16 Thanks and Links _____________________________ ▶️ Watch this video next: https://youtu.be/1orkv3KvsWM SUBSCRIBE: https://www.youtube.com/@paulschmidtpro?sub_confirmation=1 The VO Freedom Master Plan: https://paulschmidtpro.com/vo-freedom-master-plan My Move Touch Inspire Newsletter for Voice Actors: https://paulschmidtpro.com/newsletter The Paul Schmidt Pro Podcast: https://paulschmidtpro.com/the-pro-podcast 7 Steps to Staring and Developing a Career in Voiceover: https://paulschmidtpro.com/7-steps-signup Say Hi on Social:  https://pillar.io/paulschmidtpro https://www.instagram.com/paulschmidtvo https://www.tiktok.com/@paulschmidtpro https://www.clubhouse.com/@paulschmidtvo https://www.linkedin.com/in/paulschmidtvo/ My voice over website: https://paulschmidtvoice.com GVAA Rate Guide: http://vorateguide.com Tools and People I Work with and Recommend (If you use these links to buy something we may earn a commission.):  For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro Way Better than Linktree: https://pillar.io/referral/paulschmidtpro Video editing and color correction by my dear friend, Humberto Franco - https://humbertofranco.com/

How do you provide an exceptional customer experience? So good that it drives loyalty among your customers and generates repeat business? It all starts with understanding and identifying customer needs. Today, we're going to talk about understanding customer needs at each level of Maslow's Hierarchy of Needs, and how it applies to the business of voice over. Voice over is, at its best, a business of service. It's not just providing a service as opposed to a product, although the product is crucial. What I mean is, voiceover is a business of service to others.  When we're doing our jobs right, we are solving a real, tangible problem for people. We're doing something for them that they cannot do for themselves. We're helping them in a very real way. If clients could solve the problem themselves, they would. But they can't. Because they're not trained professionals who do what we can do. One way of understanding the service we provide it to look at it through the lens of Maslow's Hierarchy of Needs.  Chapters: 0:00 – 0:29 Driving Amazing Customer Experiences 0:29 – 2:00 VO Is a Business of Service to Others 2:00 – 4:04 Maslow's Hierarchy of Needs 4:04 – 5:06 1. Physiological Needs 5:06 – 6:30 2. Safety Needs 6:30 – 8:33 3. Belongingness and Love 8:33 – 9:33 4. Esteem Needs 9:33 – 10:19 5. Self-Actualization 10:19 – 11:02 Links, Thanks, and Close ___________________ ▶️ Watch this video next: https://youtu.be/Jf-1qe6jyh8 SUBSCRIBE: https://www.youtube.com/@paulschmidtpro?sub_confirmation=1 The VO Freedom Master Plan: https://paulschmidtpro.com/vo-freedom-master-plan My Move Touch Inspire Newsletter for Voice Actors: https://paulschmidtpro.com/newsletter The Paul Schmidt Pro Podcast: https://paulschmidtpro.com/the-pro-po... 7 Steps to Staring and Developing a Career in Voiceover: https://paulschmidtpro.com/7-steps-signup/ Say Hi on Social:  https://pillar.io/paulschmidtpro https://www.instagram.com/paulschmidtvo https://www.tiktok.com/@paulschmidtpro https://www.clubhouse.com/@paulschmidtvo https://www.linkedin.com/in/paulschmidtvo/ My voice over website: https://paulschmidtvoice.com GVAA Rate Guide: http://vorateguide.com Tools and People I Work with and Recommend (If you use these links to buy something we may earn a commission.):  For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro Way Better than Linktree: https://pillar.io/referral/paulschmidtpro Video editing and color correction by my dear friend, Humberto Franco - https://humbertofranco.com/  

What if we could really change how the P2Ps work? What if we could have a real dialogue with the people that matter, the decision makers, the policy makers, at the online casting sites? What if we could make actual recommendations directly to those people at the very top of the pay 2 plays? It's one thing to have an online monologue to someone in such a position, as we did to David Ciccarelli of Voices. But it's another thing entirely to be able to ask questions of and make honest recommendations to the CEO of a major P2P platform. As it happens, just such an opportunity is coming up. My friend and colleague, Paul Strikwerda will be leading an interview with Rolf Veldman, the CEO of Voice123 at VO Atlanta 2023. Chapters: 0:00 – 0:37 What If… 0:37 – 1:16 Paul Strikwerda and Rolf Veldman1:16 – 1:51 I Have Some Thoughts 1:51 – 2:18 Fair and Reasonable Principles 2:18 – 4:03 The VO Agent Alliance Pledges 4:03 - 4:54 The Call To Adopt These 4 Pledges 4:54 – 5:42 Abolishing Tiered Membership 5:42 – 6:46 These Problems Are Complex 6:46 – 7:51 The State of Our Dialogue 7:51 – 8:06 How to Contribute To the Interview 8:06 – 8:39 The VOFMP, MTI Newsletter, and Close Questions or recommendations to Rolf Veldman: https://www.instagram.com/p/CnB_EAOO7Wa/?igshid=YmMyMTA2M2Y= VO Agent Alliance:  https://voagentalliance.com/ SUBSCRIBE: https://www.youtube.com/@paulschmidtpro?sub_confirmation=1 The VO Freedom Master Plan: https://paulschmidtpro.com/vo-freedom-master-plan My Move Touch Inspire Newsletter for Voice Actors: https://paulschmidtpro.com/newsletter The Paul Schmidt Pro Podcast: https://paulschmidtpro.com/the-pro-podcast 7 Steps to Staring and Developing a Career in Voiceover: https://paulschmidtpro.com/7-steps-signup Say Hi on Social: https://pillar.io/paulschmidtpro https://www.instagram.com/paulschmidtvo https://www.tiktok.com/@paulschmidtpro https://www.clubhouse.com/@paulschmidtvo https://www.linkedin.com/in/paulschmi... My voice over website: https://paulschmidtvoice.com GVAA Rate Guide: http://vorateguide.com Tools and People I Work with and Recommend (If you use these links to buy something we may earn a commission.): For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro Way Better than Linktree: https://pillar.io/referral/paulschmidtpro Video editing and color correction by my dear friend, Humberto Franco - https://humbertofranco.com/

So I thought the first video of the new year would be a good time to lay out the voice over conference 2023 calendar for you, including the big ones like VO Atlanta but also some smaller boutique conferences like MAVO.  Now, if you've never been to a voiceover conference before, let's start with the central question: Why? Why go to a voiceover conference? Why spend all the time and money, why take time out of the booth, why travel hundreds or thousands of miles? Why step out of your comfort zone and network and go through all the perceived hassle? And the answer is this: voiceover conferences are the best opportunities available for you to build relationships in-person in the industry that can advance your career and enrich your life. Period.  Chapters: 0:00 – 1:08 Intro 1:08 – 3:32 Why Go to Conferences? 3:32 – 5:49 VOcation – Feb 9-12 Cancun 5:49 – 8:38 VO Atlanta – Mar 23-26 8:38 – 10:10 APAC – Mar 27-28 NYC 10:10 – 10:57 WoVoCon – May 4-7 Orlando 10:57 – 11:14 One Voice UK – May (Dates TBD) London 11:14 – 12:06 OneVoice USA - August (Dates TBD) Dallas 12:06 – 12:34 VO North – Shut Down – Was in September 12:34 – 13:38 MAVO – Nov 10-12 Washington, DC  13:38 – 14:37 That's Voiceover! –December (Dates TBD) - Likely NYC 14:37 – 15:33 Wrap Up and Thanks Get the printable Voice Over Conferences 2023 Calendar at https://paulschmidtpro.com/vo-conferences-2023-calendar ▶️ Watch this video next: https://youtu.be/eW8MtXJj3yQ SUBSCRIBE: https://www.youtube.com/@paulschmidtpro?sub_confirmation=1 The VO Freedom Master Plan: https://paulschmidtpro.com/vo-freedom-master-plan My Move Touch Inspire Newsletter for Voice Actors: https://paulschmidtpro.com/newsletter The Paul Schmidt Pro Podcast: https://paulschmidtpro.com/the-pro-podcast 7 Steps to Staring and Developing a Career in Voiceover: https://paulschmidtpro.com/7-steps-signup Say Hi on Social: https://pillar.io/paulschmidtpro https://www.instagram.com/paulschmidtvo https://www.tiktok.com/@paulschmidtpro https://www.clubhouse.com/@paulschmidtvo https://www.linkedin.com/in/paulschmi... My voice over website: https://paulschmidtvoice.com GVAA Rate Guide: http://vorateguide.com Tools and People I Work with and Recommend (If you use these links to buy something we may earn a commission.): For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro Way Better than Linktree: https://pillar.io/referral/paulschmidtpro Video editing and color correction by my dear friend, Humberto Franco - https://humbertofranco.com/

In my last video, I Offended Voices.com and Here's How, David Ciccarelli, the Founder and CEO of Voices, asked me to lay out the facts of my assertion that they put profit before talent. I laid out five facts that detail their history of disregard for transparency when it comes to fees, taking egregious cuts of project budgets, and others. The reaction was, to say the least, just nuts. Unprecedented. Here's just some of what you had to say… _____________________________ ▶️ Watch this video next: https://youtube.com/playlist?list=PLVUuUfwNTG-_UBjCXVGJi5gu3H_LpbKDC David Ciccarelli's Post: https://www.voices.com/blog/platinum-sunset-and-the-future-vision-for-talent/ SUBSCRIBE: https://www.youtube.com/@paulschmidtpro?sub_confirmation=1 The VO Freedom Master Plan: https://paulschmidtpro.com/vo-freedom-master-plan My Move Touch Inspire Newsletter for Voice Actors: https://paulschmidtpro.com/newsletter The Paul Schmidt Pro Podcast: https://paulschmidtpro.com/the-pro-podcast 7 Steps to Staring and Developing a Career in Voiceover: https://paulschmidtpro.com/7-steps-signup Say Hi on Social:  https://pillar.io/paulschmidtpro https://www.instagram.com/paulschmidtvo https://www.tiktok.com/@paulschmidtpro https://www.clubhouse.com/@paulschmidtvo https://www.linkedin.com/in/paulschmidtvo/ My voice over website: https://paulschmidtvoice.com GVAA Rate Guide: http://vorateguide.com Tools and People I Work with and Recommend (If you use these links to buy something we may earn a commission.):  For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro Way Better than Linktree: https://pillar.io/referral/paulschmidtpro Video editing and color correction by my dear friend, Humberto Franco - https://humbertofranco.com/

In my last video, My (No Gear) Voice Over Christmas Wish List, one of my wishes was this:  “I wish all of the pay-to-plays were ethical, but the chief offender here, of course, is Voices.com, but they're certainly not the only ones that put profit before talent and clients. These companies control a huge amount of work globally in the voiceover business, and it's a travesty to me that rather than seeing themselves as leaders and stewards of our industry, they couldn't give a reindeer turd about anything else other than putting profit ahead of people, clients and talent.” The next day, I got an email from David Ciccerelli, the Founder and CEO of Voices.com, and he's NOT happy. Chapters: 0:00 - 0:40 My Wish 0:40 - 1:24 David Ciccerelli's Email 1:24 - 1:54 A Point I Won't Dispute 1:54 - 3:20 The Joe Paterno Story 3:20 - 5:14 The Facts 5:14 - 8:29 How Voices Can Improve 8:29 - 8:47 Talk Is Cheap 8:47 - 9:08 Thanks and Close _____________________________ 7 Steps to Staring and Developing a Career in Voiceover: https://paulschmidtpro.com/7-steps-signup SUBSCRIBE ON YOUTUBE: https://www.youtube.com/@paulschmidtpro?sub_confirmation=1 The VO Freedom Master Plan: https://paulschmidtpro.com/vo-freedom-master-plan My Move Touch Inspire Newsletter for Voice Actors: https://paulschmidtpro.com/newsletter Say Hi on Social:  https://pillar.io/paulschmidtpro https://www.instagram.com/paulschmidtvo https://www.tiktok.com/@paulschmidtpro https://www.clubhouse.com/@paulschmidtvo https://www.linkedin.com/in/paulschmidtvo/ My voice over website: https://paulschmidtvoice.com GVAA Rate Guide: http://vorateguide.com Tools and People I Work with and Recommend (If you use these links to buy something we may earn a commission.):  For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro Way Better than Linktree: https://pillar.io/referral/paulschmidtpro Video editing and color correction by my dear friend, Humberto Franco - https://humbertofranco.com/

Christmas is right around the corner and of course this is the time of year voice actors get the steamy undies for all kinds of gear on their Voice Over Christmas Wish List – mics, interfaces, pop filters, cables, headphones, preamps, compressors, limiters, you name it, we as a group want it. But I think in this season of gratitude and giving, I'm more about a different kind of VO Christmas wish list. Sure, I love new gear like the next voice actor, but what I want for voice over is not for me. It's for everyone. Everybody who calls themselves a voice actor. So, Santa, if you're watching or listening, here's my list. I've checked it twice. I know you know who's been naughty and nice…. Chapters: 0:00 - 0:50 Welcome 0:50 - 2:12 Wish Number 1 2:12 - 2:35 Wish Number 2  2:35 - 3:11 Wish Number 3 3:11 - 4:12 Wish Number 4 4:12 - 5:18 Wish Number 5 5:18 - 7:25 Wish Number 6 7:25 - 8:18 Wish Number 7 8:18 - 10:39 Wish Number 8 10:39 - 11:24 The VO Freedom Master Plan and Newsletter 11:24 - 11:41 Best Wishes for the Holidays _____________________________ ▶️ Watch this video next: https://youtu.be/QL5umVin7b0 7 Steps to Staring and Developing a Career in Voiceover: https://paulschmidtpro.com/7-steps-signup SUBSCRIBE ON YOUTUBE: https://www.youtube.com/@paulschmidtpro?sub_confirmation=1 The VO Freedom Master Plan: https://paulschmidtpro.com/vo-freedom-master-plan My Move Touch Inspire Newsletter for Voice Actors: https://paulschmidtpro.com/newsletter Say Hi on Social:  https://pillar.io/paulschmidtpro https://www.instagram.com/paulschmidtvo https://www.tiktok.com/@paulschmidtpro https://www.clubhouse.com/@paulschmidtvo https://www.linkedin.com/in/paulschmidtvo/ My voice over website: https://paulschmidtvoice.com GVAA Rate Guide: http://vorateguide.com Tools and People I Work with and Recommend (If you use these links to buy something we may earn a commission.):  For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro Way Better than Linktree: https://pillar.io/referral/paulschmidtpro Video editing and color correction by my dear friend, Humberto Franco - https://humbertofranco.com/

Crisis management in voice over is crucial to the continuity of your business. I was seven months into my full-time voiceover career and I lost my biggest and best client, one of the ones that helped me make the leap to full-time voice over. With that phone call, 50% of my income evaporated instantly. In most cases, if you're paying attention, you can see it coming. I was and I didn't.  Hence, I was completely freaking out. What in the hell was I gonna do? Well, here's what I did and it will help you if you're ever in a similar situation. This is your VO Crisis Management Plan. _________ SUBSCRIBE ON YOUTUBE: https://www.youtube.com/@paulschmidtpro?sub_confirmation=1 The VO Freedom Master Plan: https://paulschmidtpro.com/vo-freedom-master-plan My Move Touch Inspire Newsletter for Voice Actors: https://paulschmidtpro.com/newsletter Say Hi on Social:  https://pillar.io/paulschmidtpro https://www.instagram.com/paulschmidtvo https://www.tiktok.com/@paulschmidtpro https://www.clubhouse.com/@paulschmidtvo https://www.linkedin.com/in/paulschmidtvo/ My voice over website: https://paulschmidtvoice.com GVAA Rate Guide: http://vorateguide.com Tools and People I Work with and Recommend (If you use these links to buy something we may earn a commission.):  For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro Way Better than Linktree: https://pillar.io/referral/paulschmidtpro Video editing and color correction by my dear friend, Humberto Franco - https://humbertofranco.com/

I was in a dark place. I had been through a series of jobs for about a year each. I had largely failed at each one of them. I was a single Dad. I was paying my bills but just barely, living paycheck to paycheck.  Near the end I was working for people I didn't respect. I didn't believe in the company. I wasn't enjoying any success at that job I was sure I was going to be fired in a year. I was approaching 50 and was just thoroughly sick of working for other people, sick of doing jobs I had no passion for, sick of at-work politics, sick of it all, but I had no real options. Or hope. Plan A was find another sh*tty job and do the best I could to put food on the table. Now, just to be clear, I was not suicidal. But I was moderately depressed. I dreaded every day at work. I loved my son, but I hated my life. But there was one bright spot and that was voiceover.  Chapters: 0:00 - 0:18 Call 988 0:18 - 1:29 A Dark Place 1:29 - 2:07 A Bright Spot 2:07 - 2:45 Could I Do This? 2:45 - 3:12 The Plan 3:12 - 4:15 Execution 4:15 - 4:42 Freedom! 4:42 - 5:46 Mental Health Improves 5:46 - 7:14 Anxiety and Treatment 7:14 - 8:06 Life Is Good 8:06 - 9:24 Why the VOFMP Exists 9:24 - 9:54 Close and Thanks --------------------- The 988 Suicide & Crisis Lifeline: https://www.samhsa.gov/find-help/988 SUBSCRIBE ON YOUTUBE: https://www.youtube.com/@paulschmidtpro?sub_confirmation=1 The VO Freedom Master Plan: https://paulschmidtpro.com/vo-freedom-master-plan My Move Touch Inspire Newsletter for Voice Actors: https://paulschmidtpro.com/newsletter Say Hi on Social:  https://pillar.io/paulschmidtpro https://www.instagram.com/paulschmidtvo https://www.tiktok.com/@paulschmidtpro https://www.clubhouse.com/@paulschmidtvo https://www.linkedin.com/in/paulschmidtvo/ My voice over website: https://paulschmidtvoice.com GVAA Rate Guide: http://vorateguide.com Tools and People I Work with and Recommend (If you use these links to buy something we may earn a commission.):  For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro Way Better than Linktree: https://pillar.io/referral/paulschmidtpro Video editing and color correction by my dear friend, Humberto Franco - https://humbertofranco.com/

So, you've decided you want to get into voice acting and learn to do voiceovers and maybe even become a professional voice actor one day. Great! As the song says, yes, there are two paths you can go by. First, maybe you just want to make a few bucks, have some fun and maybe make voiceover a hobby. You can jump on Fiverr or Upwork and find a ton of jobs to audition for and that's great.  But if you think you might want to go pro one day, or even if you don't know, but want to find out, don't go the Fiverr route. Fiverr, Upwork, and the freelancer sites can actually damage your career if you ever want to go pro. If you want to get started on the journey to professional voice acting, it all starts with good coaching. “Coaching?!?!?” you say. “But why do I need coaching? I can talk! I do it every day!” Here's the hard truth… Chapters: 0:00 – 0:42 Getting into VO 0:42 – 1:14 Why Train? 1:14 – 3:05 Performance Coaching 3:05 – 4:31 Research: Podcasts and Coaches 4:31 – 4:51 Listen, Lurk, & Linger 4:51 – 5:30 Vet the Coaches 5:30 – 6:08 What's It Cost? 6:08 – 7:35 Getting Demo-Ready 7:35 – 8:21 Which Demos? 8:21 – 9:04 It's About the Acting 9:04 – 9:27 The VO Freedom Master Plan 9:27 -  9:59 Thanks and Close ___________________ 7 Steps to Staring and Developing a Career in Voiceover: https://paulschmidtpro.com/7-steps-signup SUBSCRIBE ON YOUTUBE: https://www.youtube.com/@paulschmidtpro?sub_confirmation=1 The VO Freedom Master Plan: https://paulschmidtpro.com/vo-freedom-master-plan My Move Touch Inspire Newsletter for Voice Actors: https://paulschmidtpro.com/newsletter Say Hi on Social:  https://pillar.io/paulschmidtpro https://www.instagram.com/paulschmidtvo https://www.tiktok.com/@paulschmidtpro https://www.clubhouse.com/@paulschmidtvo https://www.linkedin.com/in/paulschmidtvo/ My voice over website: https://paulschmidtvoice.com GVAA Rate Guide: http://vorateguide.com Tools and People I Work with and Recommend (If you use these links to buy something we may earn a commission.):  For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro Way Better than Linktree: https://pillar.io/referral/paulschmidtpro Video editing and color correction by my dear friend, Humberto Franco - https://humbertofranco.com/

Voices affiliate program, in a new all-time low, now has the unmitigated brazenness to ask you to refer clients, the ones you've not gotten from their platform, the ones you've worked so hard to earn in the first place, the ones you've developed relationships with, and leads you've yet to even develop into a profitable relationship - over to them. So that they can now take 25-80% of the budget from those clients and have you compete with thousands of other voice actors, and all for the life-changing, wealth-building affiliate fee of up to $100 a client. They clearly believe you're an idiot.  Chapters: 0:00 – 0:28 The Email 0:28 – 0:59 The Pitch 0:59 – 1:55 Hold the Phone – What the WHAT?!? 1:55 – 3:06 Only an Idiot Would… 3:06 – 3:37 Let's Dig In 3:37 – 4:11 The Ass Backward Value Prop 4:11 – 5:10 Who Wins and Loses? 5:10 – 5:52 What Will Your Clients Think? 5:52 – 6:21 Eat Your Fruit 6:21 – 7:14 Where's the Harm? 7:14 – 7:50 What's Good for You?  7:50 – 8:09 The Fear in Your Head 8:09 – 9:15 The Big Difference in Big Earners 9:15 – 9:46 Thanks and Close ___________________ SUBSCRIBE ON YOUTUBE: https://www.youtube.com/@paulschmidtpro?sub_confirmation=1 The VO Freedom Master Plan: https://paulschmidtpro.com/vo-freedom-master-plan My Move Touch Inspire Newsletter for Voice Actors: https://paulschmidtpro.com/newsletter Say Hi on Social:  https://pillar.io/paulschmidtpro https://www.instagram.com/paulschmidtvo https://www.tiktok.com/@paulschmidtpro https://www.clubhouse.com/@paulschmidtvo https://www.linkedin.com/in/paulschmidtvo/ My voice over website: https://paulschmidtvoice.com GVAA Rate Guide: http://vorateguide.com Tools and People I Work with and Recommend (If you use these links to buy something we may earn a commission.):  For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro Way Better than Linktree: https://pillar.io/referral/paulschmidtpro Video editing and color correction by my dear friend, Humberto Franco - https://humbertofranco.com/

MAVO, the mid-Atlantic Voice Over conference is coming up Friday, November 11th through Sunday, November 13th, at the Westin Dulles in the Washington, D.C. area. MAVO was my first conference, and it's very special to me. And so today we're going to do a little preview of MAVO 2022, the faces you can expect to see what you can expect to hear, why MAVO is different than certainly the 800-pound gorilla conferences in our business and what makes it special. And to tell us about all that is the chief executive president, owner and executive producer of MAVO, Val Kelly. ____ MAVO Website: https://www.midatlanticvo.com/ SUBSCRIBE ON YOUTUBE: https://www.youtube.com/@paulschmidtpro?sub_confirmation=1 The VO Freedom Master Plan: https://paulschmidtpro.com/vo-freedom-master-plan My Move Touch Inspire Newsletter for Voice Actors: https://paulschmidtpro.com/newsletter Say Hi on Social:  https://pillar.io/paulschmidtpro https://www.instagram.com/paulschmidtvo https://www.tiktok.com/@paulschmidtpro https://www.clubhouse.com/@paulschmidtvo https://www.linkedin.com/in/paulschmidtvo/ My voice over website: https://paulschmidtvoice.com GVAA Rate Guide: http://vorateguide.com Tools and People I Work with and Recommend (If you use these links to buy something we may earn a commission.):  For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro Way Better than Linktree: https://pillar.io/referral/paulschmidtpro Video editing and color correction by my dear friend, Humberto Franco - https://humbertofranco.com/

I am staunchly against relying on voiceover casting websites as a long-term strategy for growing your business. Note, I said relying on. If the lion's share of your business is coming from the casting websites, you're likely not developing your own relationships and you're leaving your business and yourself vulnerable. But I do believe that there are certain times and circumstances where websites for voice over work can be used strategically. In this video, I'm going to lay out three scenarios - when and how to use the casting websites, and which ones, to your advantage. Chapters: 0:00 - 2:18 Welcome to Using Online Casting Sites SMARTLY 2:18 - 4:56 Scenario Number 1 4:56 - 7:24 Scenario Number 2 7:24 - 9:04 Scenario Number 3 9:04 - 10:02 VO Freedom Master Plan and MTI Newsletter ___________________ SUBSCRIBE ON YOUTUBE: https://www.youtube.com/@paulschmidtpro?sub_confirmation=1 The VO Freedom Master Plan: https://paulschmidtpro.com/vo-freedom-master-plan My Move Touch Inspire Newsletter for Voice Actors: https://paulschmidtpro.com/newsletter Say Hi on Social:  https://pillar.io/paulschmidtpro https://www.instagram.com/paulschmidtvo https://www.tiktok.com/@paulschmidtpro https://www.clubhouse.com/@paulschmidtvo https://www.linkedin.com/in/paulschmidtvo/ My voice over website: https://paulschmidtvoice.com GVAA Rate Guide: http://vorateguide.com Tools and People I Work with and Recommend (If you use these links to buy something we may earn a commission.):  For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro Way Better than Linktree: https://pillar.io/referral/paulschmidtpro Video editing and color correction by my dear friend, Humberto Franco - https://humbertofranco.com/

Here's my first prediction for 2023. 2023 will be your year! But only if you have a solid voice over business plan, including a voice over marketing plan. In this video, I'll give you the three most effective steps to building a rock solid 2023 action plan for your voice over business. And at the end, I'll reveal the real secret sauce to success in 2023 and beyond. The old saying, “Failing to plan is planning to fail” is absolutely true. Here's exactly how plan and crush 2023. Chapters: 0:00 – 0:38 Welcome to Your 2023 Action Plan 0:38 – 3:13 Step 1: Start With Why 3:13 – 5:04 Step 2: Define Your Goals 5:04 – 9:06 Step 3: Reverse Engineer Your Behaviors 9:06 – 10:58 Crush 2023 with the VO Freedom Master Plan ___________________ SUBSCRIBE ON YOUTUBE: https://www.youtube.com/@paulschmidtpro?sub_confirmation=1 The VO Freedom Master Plan: https://paulschmidtpro.com/vo-freedom-master-plan My Move Touch Inspire Newsletter for Voice Actors: https://paulschmidtpro.com/newsletter Say Hi on Social:  https://pillar.io/paulschmidtpro https://www.instagram.com/paulschmidtvo https://www.tiktok.com/@paulschmidtpro https://www.clubhouse.com/@paulschmidtvo https://www.linkedin.com/in/paulschmidtvo/ My voice over website: https://paulschmidtvoice.com GVAA Rate Guide: http://vorateguide.com Tools and People I Work with and Recommend (If you use these links to buy something we may earn a commission.):  For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro Way Better than Linktree: https://pillar.io/referral/paulschmidtpro Video editing and color correction by my dear friend, Humberto Franco - https://humbertofranco.com/

There are tons of voice over websites where you can find voice over jobs for beginners, voice over work for pros, and everything in between. Everyone is trying to make money online and voice over websites have become a popular way to voice over job opportunities.  Today, I'm going to give you 5 red flags to look for on the voice over jobs websites. Chapters: 0:00 - 0:35 Welcome to Voice Over Jobs Websites – 5 RED FLAGS! 0:35 – 2:10 1. Avoid the Freelancer Sites 2:10 – 4:26 2. Flat Rate Pricing For All Genres 4:26 – 5:52 3. “Rush Delivery Available” 5:52 -  7:27 4. Price-Based Language 7:27 -  8:38 5. Managed Services 8:38 -  9:34 BONUS: 6. Relying on Sites for the Bulk of Your Work 9:34 – 10:13 The VO Freedom Master Plan and Move Touch Inspire Newsletter ___________________ Why I Don't Worry About Fiverr Anymore: https://globalvoiceacademy.com/why-i-dont-worry-about-fiverr-anymore/ SUBSCRIBE ON YOUTUBE: https://www.youtube.com/@paulschmidtpro?sub_confirmation=1 The VO Freedom Master Plan: https://paulschmidtpro.com/vo-freedom-master-plan My Move Touch Inspire Newsletter for Voice Actors: https://paulschmidtpro.com/newsletter Say Hi on Social:  https://pillar.io/paulschmidtpro https://www.instagram.com/paulschmidtvo https://www.tiktok.com/@paulschmidtpro https://www.clubhouse.com/@paulschmidtvo https://www.linkedin.com/in/paulschmidtvo/ My voice over website: https://paulschmidtvoice.com GVAA Rate Guide: http://vorateguide.com Tools and People I Work with and Recommend (If you use these links to buy something we may earn a commission.):  For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro Way Better than Linktree: https://pillar.io/referral/paulschmidtpro Video editing and color correction by my dear friend, Humberto Franco - https://humbertofranco.com/

George Addair famously said, “Everything you've ever wanted is on the other side of fear.” So true for voice actors. When I spoke to almost 70 voice actors, failure was by far the biggest fear we have. That one root fear permeates everything we do... fear of rejection, fear of auditioning, fear of reaching out to clients, fear of annoying people, fear of standing up for our worth, fear of pushing back on a client, fear of demanding fair rates, fear of not executing the audition spec… the list is endless. Today we're going to give you 8 proven methods to kill your fear of failure and rejection. Chapters: 0:00 - 0:42 Fear and Actors 0:42 - 3:30 Desensitize 3:30 - 4:47 Reframe "Rejection" 4:47 - 5:44 Trust Your Training 5:44 - 6:43 Fear as Fuel 6:43 - 7:27 Don't Let It Define You 7:27 - 8:36 Get In The Gym 8:36 - 9:31 Build Your Community 9:31 - 10:34 Stop Comparing 10:34 - 11:14 The VOFMP and Newsletter ___________________ SUBSCRIBE ON YOUTUBE: https://www.youtube.com/@paulschmidtpro?sub_confirmation=1 The VO Freedom Master Plan: https://paulschmidtpro.com/vo-freedom-master-plan My Move Touch Inspire Newsletter for Voice Actors: https://paulschmidtpro.com/newsletter Say Hi on Social:  https://pillar.io/paulschmidtpro https://www.instagram.com/paulschmidtvo https://www.tiktok.com/@paulschmidtpro https://www.clubhouse.com/@paulschmidtvo https://www.linkedin.com/in/paulschmidtvo/ My voice over website: https://paulschmidtvoice.com GVAA Rate Guide: http://vorateguide.com Tools and People I Work with and Recommend (If you use these links to buy something we may earn a commission.):  For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro Way Better than Linktree: https://pillar.io/referral/paulschmidtpro Video editing and color correction by my dear friend, Humberto Franco - https://humbertofranco.com/

It's a cold hard fact: A Voice Over Marketing Plan Is Critical to Your Voiceover Business. Marketing for voice actors is a fraught subject. And most voice actors don't have a voice over marketing strategy, email marketing strategy, or even any faint direction in their voice over email marketing. Most voice over artists are petrified at worst or nauseated at best when it comes to marketing for voice actors. Today, we're going to get you over that fear. Buckle up, Buttercup. Chapters: 0:00 – 0:31 Introduction 0:31 - 1:34 We're Losing Good People 1:34 – 2:18 But Why? Let's Find Out 2:18 – 2:33 The Big Obstacle – Marketing 2:33 – 3:46 What Voice Actors Told Me 3:46 – 4:40 What We Fear Most 4:40 – 5:47 No Marketing Skills 5:47 – 7:02 Fixed vs. Growth Mindset 7:02 – 7:48 Marketing Plan Help 7:38 – 8:15 Thanks and Wrap Up ___________________ SUBSCRIBE ON YOUTUBE: https://www.youtube.com/@paulschmidtpro?sub_confirmation=1 The VO Freedom Master Plan: https://paulschmidtpro.com/vo-freedom-master-plan My Move Touch Inspire Newsletter for Voice Actors: https://paulschmidtpro.com/newsletter Say Hi on Social:  https://pillar.io/paulschmidtpro https://www.instagram.com/paulschmidtvo https://www.tiktok.com/@paulschmidtpro https://www.clubhouse.com/@paulschmidtvo https://www.linkedin.com/in/paulschmidtvo/ My voice over website: https://paulschmidtvoice.com GVAA Rate Guide: http://vorateguide.com Tools and People I Work with and Recommend (If you use these links to buy something we may earn a commission.):  For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro Way Better than Linktree: https://pillar.io/referral/paulschmidtpro Video editing and color correction by my dear friend, Humberto Franco - https://humbertofranco.com/

Welcome to How To Go Full Time in Voice Over - 7 Steps. When starting a career in voice over, figuring out how to become a voice over artist and make voice over a full time career can be daunting. Going full time in voiceover isn't easy. Today, we're going to talk about what it takes to go full time in the voiceover business, including voice over training, voice over marketing tips, voice over coaching and more. I'm Paul Schmidt, a voice actor, a VO marketing pro, and voice over business coach, and I'm glad you're here. Chapters: 0:00 – 0:41 Welcome to How To Go Full Time in Voice Over 0:41 – 1:18 The Basics Are In Place 1:18 – 2:02 Number 1: $$$$$ In The Bank 2:02 – 2:39 Number 2: A History of Booked Work 2:39 – 3:53 Number 3: “100” Good Clients 3:53 – 5:14 Number 4: Have A Backup Plan 5:14 – 6:35 Number 5: Grit, Resilience, and Resourcefulness 6:35 – 7:03 Number 6: Wearing All The Hats 7:03 – 7:56 Number 7: A Marketing Plan 7:56 – 8:17 The VO Freedom Master Plan 8:17 – 8:36 Other Helpful Links 8:36 – 8:58 Help Me Help Other Voice Actors ___________________ Free: 7 Steps To Starting and Developing a Career in Voiceover: https://paulschmidtpro.com/7-steps-signup SUBSCRIBE ON YOUTUBE: https://www.youtube.com/@paulschmidtpro?sub_confirmation=1 The VO Freedom Master Plan: https://paulschmidtpro.com/vo-freedom-master-plan My Move Touch Inspire Newsletter for Voice Actors: https://paulschmidtpro.com/newsletter Say Hi on Social:  https://pillar.io/paulschmidtpro https://www.instagram.com/paulschmidtvo https://www.tiktok.com/@paulschmidtpro https://www.clubhouse.com/@paulschmidtvo https://www.linkedin.com/in/paulschmidtvo/ My voice over website: https://paulschmidtvoice.com GVAA Rate Guide: http://vorateguide.com Tools and People I Work with and Recommend (If you use these links to buy something we may earn a commission.):  For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro Way Better than Linktree: https://pillar.io/referral/paulschmidtpro Video editing and color correction by my dear friend, Humberto Franco - https://humbertofranco.com/

When it comes to Fiverr and Voices.com, and Upwork, there's one WORST thing you can do to make money online doing voice over work. Today we'll discuss that on Fiverr vs. Voices.com, voice over freelance sites in general, how successful voice over professionals find voice over jobs online, how they make money online, and how professional voice talent generate voice over job opportunities and create voiceover work. Chapters: 0:00 - 0:24 Welcome to The WORST Thing You Can Do on Fiverr and Voices.com 0:24 - 0:43 VO Is Changing Rapidly 0:43 - 1:16 The Race To The Bottom and Easy Money 1:16 - 1:42 Looking for Work Can Be Overwhelming 1:42 - 2:10 Here's My BEST Advice 2:10 - 3:12 The Voices.com Announcement 3:12 - 3:45 A New LOW for Voices.com - Sound Familiar? 3:45 - 4:24 Where's All That "Work" Going? 4:24 - 4:45 Easy Street Is About To Close 4:45 - 5:13 Two Steps To Future Proof Your VO Business - Step 1 5:13 - 5:33 Step Two - Take Finding Work Into Your Own Hands 5:33 - 5:59 The VO Freedom Master Plan 5:59 - 6:19 Thanks for Watching and for Your Support ___________________ Free: 7 Steps To Starting and Developing a Career in Voiceover: https://paulschmidtpro.com/7-steps-signup SUBSCRIBE ON YOUTUBE: https://www.youtube.com/@paulschmidtpro?sub_confirmation=1 The VO Freedom Master Plan: https://paulschmidtpro.com/vo-freedom-master-plan My Move Touch Inspire Newsletter for Voice Actors: https://paulschmidtpro.com/newsletter Say Hi on Social:  https://pillar.io/paulschmidtpro https://www.instagram.com/paulschmidtvo https://www.tiktok.com/@paulschmidtpro https://www.clubhouse.com/@paulschmidtvo https://www.linkedin.com/in/paulschmidtvo/ My voice over website: https://paulschmidtvoice.com GVAA Rate Guide: http://vorateguide.com Tools and People I Work with and Recommend (If you use these links to buy something we may earn a commission.):  For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro Way Better than Linktree: https://pillar.io/referral/paulschmidtpro Video editing and color correction by my dear friend, Humberto Franco - https://humbertofranco.com/

Welcome to 5 Career Killers EVERY Voice Actor Should Know About. Today we're going to warn you about 5 ways to damage your voice acting career, things that can truly hurt your voice over career and give you a negative reputation. And stick around because we'll also give you best practices to help build a positive reputation in the voiceover industry, build your career, and enrich your life.  Chapters: 0:00 - 0:50 Welcome to 5 Career Killers EVERY Voice Actor Should Know 0:50 - 1:01 The Five Career Killers 1:01 - 1:50 Disrespecting Anyone 1:50 - 2:23 A Lack of Proper Training 2:23 -  3:26 Making Your Own Demos 3:26 - 4:07 Working on Fiverr or Upwork 4:07 - 4:55 Not Marketing or Undermarketing Your Services 4:55 - 5:08 The Five Best Practices 5:08 - 6:00 Do Your Research 6:00 - 7:04 Building Relationships in the VO Community 7:04 -  8:14 Get Proper Training 8:14 - 9:13 Invest in Proper Professional Demos 9:13 -  9:52 Learn to Market Your Voiceover Services 9:52 -  10:14 The VO Freedom Master Plan and Move Touch Inspire Newsletter 10:14 - 10:34 Help Us Spread the Word, Thanks, and Seeya Back Here Soon ___________________ Free: 7 Steps To Starting and Developing a Career in Voiceover: https://paulschmidtpro.com/7-steps-signup SUBSCRIBE ON YOUTUBE: https://www.youtube.com/@paulschmidtpro?sub_confirmation=1 The VO Freedom Master Plan: https://paulschmidtpro.com/vo-freedom-master-plan My Move Touch Inspire Newsletter for Voice Actors: https://paulschmidtpro.com/newsletter Say Hi on Social:  https://pillar.io/paulschmidtpro https://www.instagram.com/paulschmidtvo https://www.tiktok.com/@paulschmidtpro https://www.clubhouse.com/@paulschmidtvo https://www.linkedin.com/in/paulschmidtvo/ My voice over website: https://paulschmidtvoice.com GVAA Rate Guide: http://vorateguide.com Tools and People I Work with and Recommend (If you use these links to buy something we may earn a commission.):  For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro Way Better than Linktree: https://pillar.io/referral/paulschmidtpro Video editing and color correction by my dear friend, Humberto Franco - https://humbertofranco.com/

When it comes to voice over rates, one of the biggest questions is, "why negotiate rates"? Negotiating voice over rates is tricky because most new voice actors don't know how to negotiate proper voiceover rates. The first question is, why is it so hard for voice actors to set proper pricing, and I think there are two reasons for this. Chapters: 0:00 – 0:34 Welcome to WHY Negotiate Voice Over Rates 0:34 - 1:50 Why Is It So Difficult to Set Proper Rates? 1:50 -  2:51 Why Standard Rates Are So Important 2:51 - 3:34 Standard Rates = Confidence 3:34 - 5:01 Why Negotiate? Why Not? 5:01 - 5:27 Handling Price-Driven Prospects 5:27 - 5:44 When It Makes Sense To Negotiate 5:44 - 6:15 Don't Work on a "Promise" 6:15 - 6:50 Should I Give Discounts to Charities? 6:50 - 7:11 The WORST Reason To Discount Pricing 7:11 - 7:43 Where to Learn More About Rates and Negotiation 7:43 - 8:02 Outro and Thank You! ___________________ Paul Strikwerda's Blog: https://www.nethervoice.com/nethervoice/ Free: 7 Steps To Starting and Developing a Career in Voiceover: https://paulschmidtpro.com/7-steps-signup SUBSCRIBE ON YOUTUBE: https://www.youtube.com/@paulschmidtpro?sub_confirmation=1 The VO Freedom Master Plan: https://paulschmidtpro.com/vo-freedom-master-plan My Move Touch Inspire Newsletter for Voice Actors: https://paulschmidtpro.com/newsletter Say Hi on Social:  https://pillar.io/paulschmidtpro https://www.instagram.com/paulschmidtvo https://www.tiktok.com/@paulschmidtpro https://www.clubhouse.com/@paulschmidtvo https://www.linkedin.com/in/paulschmidtvo/ My voice over website: https://paulschmidtvoice.com GVAA Rate Guide: http://vorateguide.com Tools and People I Work with and Recommend (If you use these links to buy something we may earn a commission.):  For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro Way Better than Linktree: https://pillar.io/referral/paulschmidtpro Video editing and color correction by my dear friend, Humberto Franco - https://humbertofranco.com/

Hi and welcome back and welcome to the three hardest truths about voiceover agents. And stick around because at the end I'm going to give you a bonus truth. You're not going to want to miss. To start, one of the biggest questions for many voice actors in the early years is, “How do I even know when I'm ready for an agent?” Chapters: 0:00 – 0:17 Welcome to The 3 Hardest Truths About Voice Over Agents 0:17 – 1:17 Thinking Like An Agent 1:17 – 3:32 Hard Truth About Voice Over Agents #1 3:32 – 4:09 Hard Truth About Voice Over Agents #2 4:09 – 5:04 Hard Truth About Voice Over Agents #3 5:04 – 6:27 A Bonus Truth - #4 6:27 – 6:54 The VO Freedom Master Plan and Move Touch Inspire Newsletter 6:54 – 7:08 Wrap Up ___________________ Free: 7 Steps To Starting and Developing a Career in Voiceover: https://paulschmidtpro.com/7-steps-signup SUBSCRIBE ON YOUTUBE: https://www.youtube.com/@paulschmidtpro?sub_confirmation=1 The VO Freedom Master Plan: https://paulschmidtpro.com/vo-freedom-master-plan My Move Touch Inspire Newsletter for Voice Actors: https://paulschmidtpro.com/newsletter Say Hi on Social:  https://pillar.io/paulschmidtpro https://www.instagram.com/paulschmidtvo https://www.tiktok.com/@paulschmidtpro https://www.clubhouse.com/@paulschmidtvo https://www.linkedin.com/in/paulschmidtvo/ My voice over website: https://paulschmidtvoice.com GVAA Rate Guide: http://vorateguide.com Tools and People I Work with and Recommend (If you use these links to buy something we may earn a commission.):  For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro Way Better than Linktree: https://pillar.io/referral/paulschmidtpro Video editing and color correction by my dear friend, Humberto Franco - https://humbertofranco.com/

Welcome to How I Booked $35K of Voice Over Work in 1 week. Is there money in voice overs? If your goal is to get paid for voice overs after you open a voice over business, this is one example of what's possible.  Disclaimer: While this series of events is absolutely true, it is not typical or even likely. Building a thriving voice over business takes months and years and a massive amount of focused action. Any coach or talent who says or implies otherwise is lying to you. Chapters: 00:00 – 00:10 Disclaimer 00:10 – 00:53 Welcome to How I Made $35k in VO in 1 Week 00:53 – 01:46 Developing The Plan 01:46 – 02:30 Doing the Work 02:30 – 02:58 Some Initial Success 06:51 – 08:30 Lessons and Takeaways for You 08:30 – 09:17 It Was GREAT. Until It Wasn't. 09:17 – 09:31 Links 09:31 – 09:48 Thanks For Your Support! ___________________ Free: 7 Steps To Starting and Developing a Career in Voiceover: https://paulschmidtpro.com/7-steps-signup SUBSCRIBE ON YOUTUBE: https://www.youtube.com/@paulschmidtpro?sub_confirmation=1 The VO Freedom Master Plan: https://paulschmidtpro.com/vo-freedom-master-plan My Move Touch Inspire Newsletter for Voice Actors: https://paulschmidtpro.com/newsletter Say Hi on Social:  https://pillar.io/paulschmidtpro https://www.instagram.com/paulschmidtvo https://www.tiktok.com/@paulschmidtpro https://www.clubhouse.com/@paulschmidtvo https://www.linkedin.com/in/paulschmidtvo/ My voice over website: https://paulschmidtvoice.com GVAA Rate Guide: http://vorateguide.com Tools and People I Work with and Recommend (If you use these links to buy something we may earn a commission.):  For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro Way Better than Linktree: https://pillar.io/referral/paulschmidtpro Video editing and color correction by my dear friend, Humberto Franco - https://humbertofranco.com/