Podcasts about marketing emea

Ant Stone, Director of Marketing EMEA for G Adventures, tells me about how Pakistan and Tibet are opening up – and that he's a backpacker at heart.This podcast is free, as is Independent Travel's weekly newsletter. Sign up here to have it delivered every Friday. Hosted on Acast. See acast.com/privacy for more information.

Ever wondered by B2B marketing seems to be left behind when it comes to technological innovation, a "poor cousin" of B2C marketing? The tide is turning, according to Uber for Business' Victoria Kerr, who sees data driven marketing becoming more exciting and consumer-driven.  On the latest episode of the Shiny New Object Podcast, find out about the B2B push & pull approach, the future of marketing with a twist, and how creativity is changing the way brands interact with clients and with end consumers. 

In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Winfried Schultz to discuss how to bring ABM into the future.ABM had its moment in B2B marketing not that long ago. Many marketers, including those on this podcast have discussed how ABM can be a transformative strategy. However, it seems the trendiness of ABM resulted in many marketers not understanding what makes it truly powerful and engaging in activities that value quantity and efficiency over quality and authenticity. What do B2B marketers need to know in order to decide if ABM is right for their business and how to effectively connect with their audience? What needs to change to bring ABM into the future?Winfried Schultz is the VP of Marketing EMEA at Teradata, and throughout his 20+ year career, he has led transformative marketing to many businesses across sectors. Prior to joining Teradata in 2019, Win served as VP Marketing TPS and Marketing Director EMEA & APAC for Black Box as well as Sales and Marketing Director for RADIODATA GmbH. He has also held senior marketing roles at Danaher Corporation, Tektronix/Danaher, and more. Win also currently serves as Managing Director of @mktginouterrim Consulting. You can find Winfried Schultz on Linkedin.You can watch full video versions of the podcast on our YouTube channel.Ready to provoke the truth? Get in touch at alan-agency.com. Hosted on Acast. See acast.com/privacy for more information.

Jeffry sprak tijdens Pokémon GO Fest London onder andere met Philip Marz, Director Regional Marketing (EMEA) bij Niantic. Zo gaat het bijvoorbeeld over mogelijke evenementen in de buurt van Nederland en alhoewel er niets gedeeld kon worden, is het zeker niet uitgesloten!

Welcome to Comms, Actually - a sponsored mini-series by Propeller Group, a specialist B2B PR, content and business development agency. You can find out more about them and Comms, Club that they run which brings together people in communications talking about the big issues. You can find out more at www.propellergroup,com This episode is with Claire Charruau, VP Marketing EMEA at Medialink.You can read up more at https://www.medialink.com/ 

Regan Oelze is the founder of Minted Mojito, a crypto educational platform, dedicated to fighting the bro culture while building financial freedom for women in Web3. After spending three years as the Head of Marketing (EMEA) at the world's leading blockchain data platform, Chainalysis, she recognized cryptocurrency's potential to propel women and other underrepresented groups towards financial freedom, but was disappointed at the exclusionary culture that often stops these groups from entering the space. Through Minted Mojito, Regan develops educational materials designed to make blockchain technology accessible to new investors, creating a safe space for everyone to explore, invest in and use digital assets. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Regan Oelze: Website: https://mintedmojito.com/ Twitter: https://twitter.com/mintedmojito Instagram: https://www.instagram.com/mintedmojito/ LinkedIn: https://www.linkedin.com/company/minted-mojito/

Kerstin Koder is Head of Marketing EMEA at SAP. SAP was named the most valuable brand in Germany by BrandZ™ and is also recognised as the most valuable brand in Europe.Kerstin has more than 20 years of experience as a B2C & B2B marketer and leader in the IT, telco, media and retail space.She is responsible for 120 countries and is currently supporting the transformation in SAP's own Marketing as well as leading the development of the SAP brand, supporting SAP's on-premise and cloud revenue in key industries.We discuss:The role of marketing at SAP and what the brand means to B2B customersThe channels SAP are using to talk to the CEO/CFOs of the worldBalancing the priorities of maintaining a strong brand vs lead generationBrand loyalty versus increasing market penetrationMentioned in this episode:B2B Needs Don Draper Live - 30th May 2023Click here to register for our first ever live event: https://www.trueagency.com/truth-sessions/b2b-needs-don-draper-live B2BNDD liveB2BNDD live post rollB2BNDD live

How does a marketer that loves data-driven decision making use ChatGPT as her own personal assistant? Will AI take over all writing jobs and how can marketers actually use it for good? The latest guest on the Shiny New Object Podcast is Madlen Nicolaus, former VP Marketing EMEA at SAP Concur. Listen to Madlen explain why ChatGPT is her Shiny New Object and hear her top tips for marketing success.

Madlen Nicolaus, the former VP Marketing EMEA at SAP Concur, showcases the power of a working mother in the tech industry on the latest episode of the Shiny New Object podcast. She shares why working without data is like driving blindfolded, while also advocating for agility as an essential tool for all marketers. Additionally, find out why ChatGPT is Madlen's Shiny New Object - and how she uses it to increase her effectiveness in day-to-day activities. The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net

In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Madlen Nicolaus to discuss how obsession with pipeline could have an impact on brand awareness.With an impending recession, there are valid concerns about how companies are going to hit targets. There has been a growing concern on how to optimise pipelines and ensure short-term results. Focusing too much on pipeline will take time and budget away from long-term brand building. There needs to be a balance of the two in order to be truly successful. What changes does B2B marketing need to make in order to turn it around?Madlen Nicolaus is an accomplished marketer in both B2B and B2C businesses, and she has over 18 years of experience. She has a proven history of implementing and managing successful marketing plans. She is VP Marketing EMEA for SAP Concur, and she has been with the business for almost six years. Prior to joining SAP Concur, she held several positions at Salesforce including Head of EMEA Cloud Marketing. Madlen has also previously worked at Kodak and Ketchum PR.You can find Madlen Nicolaus on Linkedin.You can watch full video versions of the podcast on our YouTube channel.Ready to provoke the truth? Get in touch at alan-agency.com. Hosted on Acast. See acast.com/privacy for more information.

Regan Oelze is the founder of Minted Mojito, a crypto educational platform, dedicated to fighting the bro culture while building financial freedom for women in Web3. After spending three years as the Head of Marketing (EMEA) at the world's leading blockchain data platform, Chainalysis, she recognized cryptocurrency's potential to propel women and other underrepresented groups towards financial freedom, but was disappointed at the exclusionary culture that often stops these groups from entering the space. Through Minted Mojito, Regan develops educational materials designed to make blockchain technology accessible to new investors, creating a safe space for everyone to explore, invest in and use digital assets. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Regan Oelze: Website: https://mintedmojito.com/ Twitter: https://twitter.com/mintedmojito Instagram: https://www.instagram.com/mintedmojito/ LinkedIn: https://www.linkedin.com/company/minted-mojito/

Cómo crear tu estrategia de marketing.  En esta sesión aprenderás sobre marketing de la mano de dos expertos: Margarita Rojas, ella es Head of Marketing EMEA de ASANA y Víctor Cortés, cofounder de Verso, founder del podcast Tracción.  Temas que se hablaron en la masterclass: -Crea tu estrategia de marketing y ten tus primeros pasos con creación de contenido y pauta paga. -Cómo hacer crecer tu equipo, los roles más importantes. -¡Preguntas del público! Si te gustó este episodio, no olvides compartirlo en tus redes sociales, para que más personas aprendan sobre marketing con nosotros.  Conoce más de nosotros aquí: www.hacktustartup.com

In today's episode we're joined by Cat Anderson, Head of Marketing EMEA at Sprout Social. Sprout Social has just published their second annual UK & Ireland Index Report, surfacing the latest trends in social media marketing and consumerism. In this episode we discuss:How Sprout Social create their annual Index ReportWhat are the preferred methods of customer service communication in the UK & Ireland?Why have businesses in the UK and Ireland been slow to adopt messaging solutions like WhatsApp to support customer service?Are businesses asking too much of social media managers?Are brands aligned with consumers with respect to the integration of AR, VR and Metaverse functionality?Referenced on this episode:The 2022 Sprout Social Index Report, UK & Ireland: https://sproutsocial.com/insights/data/uk-ireland-social-media-trends-2022/The 2022 Sprout Social Index Report, US: https://sproutsocial.com/insights/data/social-media-trends-2022/ CONNECT WITH CAT/SPROUT SOCIAL:https://sproutsocial.com/https://twitter.com/sproutsocialhttps://twitter.com/Cat_grlCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com See acast.com/privacy for privacy and opt-out information.

Episode 26. On today's full episode of the Accounting Influencers Podcast: ➜ News - Accounting Practitioners Join Accounting Influencers". Martin & Rob introduce the Accounting Influencers Roundtable, a door-opening club for vendors, advisors and experts who work with and through accountants. We announce the introduction of accounting practitioners into the group. ➜ Special Guest Interview: "Credit Control Opportunities for Accountants with Glen Morgan." Rob brown interviews a credit management expert on what's opening up for accountants in credit control. Glenn runs 2 amazing companies, itsettled, the UK's only fully automated cashflow and credit management platform, and Credebt, The Debtor Book Professionals. ➜ What Works - Rob & Martin offer up practical advice and tips for accounting practitioners on "What Works for Accountants on Turning Intentions into Action." Following on from last week's episode, here's more advice for getting things done in your accountancy role. ➜ Expert Interview: "Customer Success in Accounting & Fintech with Hugh Walker." Rob Brown interviews the Head of Customer Experience and Marketing (EMEA) and Director of Onboarding Programs at Practice Ignition. For full shownotes on these segments, check out the stand-alone episodes coming out this week and outlined on the days below. You can also check out Saturday's short bonus episode from the client's perspective - "Why Didn't They Buy Part 6 - More Tips to Handle Objections." Great CPE or CPD for accountants with tips on how to see objections from potential clients as opportunities to educate and help them make up their minds to hire you. NOTE TO LISTENERS: The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes. Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen. Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world. Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up. Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings. Martin and Rob love to hear from the show's 20,000 unique listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues.

Trailer - coming up this week on the daily radio-show style Accounting Influencers Podcast with Martin Bissett & Rob Brown: ➜ Monday: hear the full show with the best bits of accounting/fintech news, two expert interviews and practical tips for accounting professionals in the 'here's what works' segment. ➜ Tuesday: News - "Accounting Practitioners Join Accounting Influencers". Martin & Rob introduce the Accounting Influencers Roundtable, a door-opening club for vendors, advisors and experts who work with and through accountants. We announce the introduction of accounting practitioners into the group. ➜ Wednesday: "Credit Control Opportunities for Accountants with Glenn Morgan." Rob brown interviews a credit management expert on what's opening up for accountants in credit control. Glenn runs 2 amazing companies, itsettled, the UK's only fully automated cashflow and credit management platform, and Credebt, The Debtor Book Professionals. ➜ Thursday: Rob & Martin offer up practical advice and tips for accounting practitioners on "What Works for Accountants on Turning Intentions into Action." Following on from last week's episode, here's more advice for getting things done in your accountancy role. ➜ Friday: "Customer Success in Accounting & Fintech with Hugh Walker." Rob Brown interviews the Head of Customer Experience and Marketing (EMEA) and Director of Onboarding Programs at Practice Ignition. ➜ Saturday: a short bonus episode from the client's perspective - "Why Didn't They Buy Part 6 - More Tips to Handle Objections." Great CPE or CPD for accountants with tips on how to see objections from potential clients as opportunities to educate and help them make up their minds to hire you. ➜ Sunday: a short trailer for next week's episodes - a teaser of what's coming up on the show in the next seven days. NOTE TO LISTENERS: The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes. Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen. Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world. Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up. Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings. Martin and Rob love to hear from the show's 20,000 unique listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues.

Doubler son engagement client tout en divisant par 2 ses campagnes. Voici le doux rêve des équipes marketing, les nôtres y compris. Un rêve devenu réalité pour Maxime Guirauton, VP Marketing EMEA de JLL et ses équipes.  Pourtant, les défis étaient et sont encore nombreux pour le leader du conseil immobilier d'entreprise. Et le pari de Maxime pour y arriver est osé. Il nous explique tout.

On Episode 61 of 'Ireland's best business podcast' with Conall O Morain, we bring you...2.30" David Russell, CEO, of Host Ireland joins TeamGBS to explain why he took a speedboat to his first job, why he hired a charity collector from outside his office, how his CTO went from butcher to running the company's entire technology platform, what he's willing to do to find and train people who want to become network engineers (like most of the country's businesses, 'he's hiring', why wireless broadband has to be part of the national broadband mix. The much maligned staff implementing the National Broadband Plan get words of encouragement from David who says their job is nigh on thankless, and implementing nationwide broadband is tough no matter where in the world you are.For his 'hire in a heartbeat' he went looking for an entire team (he is desperate to hire people after all) and he chose Barbara Humpton, CEO, Siemens Corporation, PLUS Stewart Butterfield, co-founder of Flickr and Slack (so no slouch!) AND Bob Iger, President at Walt Disney. If only!27.00" Lisa Haskins, International Marketing Director EMEA for VidMob, one of the cleverest ad analytics companies we've come across. Their company research, that they make freely available, goes into the most minute detail of when, where, why, how people interact with ads, across all digital platforms AND what is called static ads...so non-digital ads as well. Lisa tells us that you'll get a 53% greater purchase rate from your 'call to action' in an ad if yo use the word 'GET' rather than saying rather than saying 'SHOP NOW'. She had so, so, so many tips including to use the word 'LIMITED' (as in 'limited offer') rather than saying 'BUY NOW' (this tiny change can increase sales by 20%!). Like all our podcast guests, VidMob is hiring so she's looking for multiple disciplines and she wants them now, for this incredibly fast growing New York HQ'd company.47.00" Eamonn Sayers, CEO, Guinness Enterprise Centre, talks about the huge expansion at one of Ireland's first business incubators. He explains why, though mainly tech focussed, that they also want a diverse range of businesses to 'incubate' at their James' Gate based centre because businesses learn from each other. But, if you think you'd like to base your business at the GEC, as it's called, you'd better be quick because Eamonn reckons he'll be putting up the 'House Full' sign in Q1 of next year.57.00" Eamonn is joined by one of his protegee companies, Kinia CEO Marianne Checkley, who gives the GEC three (!) thumbs up. She explains what her own education focussed social enterprise is doing and why working in the GEC is so, so helpful for her team to keep fully abreast of what's happening in the digital space, knowledge that her team of 20 then can pass on to the company's clients. One other good thing, they do their business in English and 'as Gaeilge'.Eamonn's 'hire in a heartbeat'...after naming most of his native County Kerry, he plumped for his own dad.Marianne's 'hire in a heartbeat', Elizabeth Churchill, Director at Google. Find out what makes her such a star pick.That Great Business Show is proudly sponsored by De Facto Shave dot com www.DeFactoShave.com Hosted on Acast. See acast.com/privacy for more information.

 Muriel Raffatin nous invite à apprécier le rôle primordial pris par Talend dans le nettoyage des données à destination de l'entreprise.   

Stefan Pilz, Vice President Sales & Marketing EMEA, Abiomed, im Expertengespräch mit Prof. Dr. Andreas Helmut Grün, über die Digitalisierung im Bereich der Behandlung von Coronaren-Herzerkrankungen. Die Digitalisierung ermöglicht hier Behandlungen, die ohne sie nicht denkbar wären. Er erläutert, wie die Herzpumpen von Abiomed bei Hochrisikoeingriffen eingesetzt werden und so sicherstellen, dass Patienten mit Comorbiditäten davon sehr gut profitieren können. Er gibt einen Ausblick auf weitere Digitalisierungsschritten, um die Therapieergebnisse noch deutlicher zu verbessern.

Stefan Pilz, Vice President Sales & Marketing EMEA, Abiomed, im Expertengespräch mit Prof. Dr. Andreas Helmut Grün, über den Einsatz von Echtzeitdatenmanagement beim Einsatz der Herzpumpen und deren Vorteile für das klinische Personal. Mittels eines Platzierungssignals kann die Positionierung der Herzpumpe ideal erfolgen. Mittels Konnekttechnologie und Künstlicher Intelligenz kann die Behandlung des Patienten in Echtzeit überwacht und die Behandlung optimal angepasst werden. Die Digitalisierung ist für die Produkte von abiomed von höchster Bedeutung. Stefan Pilz erläutert dies am Beispiel seiner Impella-Technologie. Grundsätzlich sieht er aber den Bedarf nach einem Mehr an Offenheit für den Einsatz der Digitalisierung im Gesundheitswesen gegeben.

Prof. Dr. Andreas Helmut Grün im Gespräch mit folgenden Talkgästen: - Dr. Sebastian Fenger, Geschäftsführer, miralytik healthcare consulting GmbH - Dr. Thomas Niesner, Senior Medical Science Liaison, Biogen - Stefan Pilz, Vice President Sales & Marketing EMEA, Abiomed Ausstrahlung am Sonntag, 11. April 2021 ab 17.00 Uhr im Programm von L-TV oder online unter www.l-tv.de

En este episodio nuestra invitada es Margarita Rojas, Head de Marketing EMEA en Asana (Anteriormente Weebly, Evernote). Margarita nos hablará: - Su experiencia trabajando en Silicon Valley enfocada en el crecimiento de la región de LATAM - Importancia del marketing y estrategia necesarias para el crecimiento - Qué se debe medir y cuáles son las métricas más importantes de marketing Puedes conectar con Margarita en twitter @margararojas Todos los Jueves, espera un nuevo episodio. ¡No te pierdas nuestro contenido y siguenos en twitter e Instagram !

Welche Bedeutung hat die Customer Experience im Marketing der SAP? Wie vermarktet man CX Software? Und warum bietet die Kombination von X und O Daten soviel Potential? “Im Optimalfall ist der #CMO derjenige, der zukünftig nicht nur Interaktionen mit dem Kunden verbessert, sondern wertvolle Hinweise für Produktoptimierungen gibt und maßgeblich dazu beiträgt, ganz neue, kundenzentrierte Geschäftsmodelle zu entwickeln.” Dieses Zitat wurde vom Fachmagazin Absatzwirtschaft als eines der Top 50 Zitate von Marketing Entscheiderinnen und Entscheidern im Jahr 2020 ausgewählt. Es stammt von unserem heutigen Gast im Podcast: Kerstin Köder von der SAP. Als Head of Marketing für Europa, den mittleren Osten und Afrika verantwortet sie das Marketing in rund 50 SAP-Niederlassungen und 150 Ländern. Sie ist eine extrem erfolgreiche, trotzdem persönlich sehr nahbare und deshalb auch gefragte und vielbeschäftigte Person in der SAP. Ich freue ich mich also ganz besonders, dass sie sich die Zeit genommen hat und ich mich mit ihr heute im Podcast zum Thema Customer Experience als Management- und Marketingaufgabe bei der SAP unterhalten darf. Mehr zu Kerstin Köder gibt es z.B. auf LinkedIn https://bit.ly/3sQUank Das Interview der Absatzwirtschaft mit ihr gibt es hier: https://bit.ly/3pfA9o2 Und natürlich www.sap.com und www.qualtrics.com Hat Ihnen die Sendung gefallen? Haben Sie Fragen? Schreiben Sie uns eine Email oder besuchen Sie unsere Websites www.cx-talks.com und www.i-cem.de

In this episode of SaaS Half Full, host Lindsey Groepper chats with Prelini Udayan-Chiechi, VP Marketing EMEA at Zendesk. With all in-person events cancelled, Zendesk realized their traditional digital avenues for sharing content were no longer cutting it — they were getting lost in the noise with everyone else. Prelini and her marketing team pivoted in a big way, delivering the Zendesk Morning Show, an in-house news-style show hosted from Prelini’s guest bedroom. Even more impressive? The Zendesk marketing team spun up the idea, produced and released the first episode in just three weeks’ time.  Listen as Prelini shares how the Zendesk Morning Show came to be and what she learned as she and her team went from marketers to producers overnight. Connect with Prelini: https://www.linkedin.com/in/prelini/  Learn more about Zendesk: https://www.zendesk.co.uk/  Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/  Learn more about BLASTmedia: https://www.blastmedia.com/ 

Today on the Marketing Scoop Podcast, we’re talking to Prelini Udayan-Chiechi, VP of Marketing EMEA at Zendesk, about the success of the company’s new virtual morning show. Listen in as Prelini walks us through how the Zendesk Morning Show went from concept to release in just 3 weeks while in the midst of the COVID-19 pandemic. Plus, you’ll hear why the viewer figures for the Zendesk Morning Show are 35% higher, compared to 40 webinars ran during all of 2020.  Guest, Prelini Udayan-Chiechi https://www.linkedin.com/in/prelini/?originalSubdomain=uk  https://twitter.com/prelini  Host, Laura Morelli https://au.linkedin.com/in/laura-morelli-74010a68 https://twitter.com/lauramorellii Links mentioned: Zendesk - https://www.zendesk.com/  Zendesk Morning Show - https://www.zendesk.co.uk/campaign/morning-show/  The Morning Show on Apple TV - https://tv.apple.com/us/show/the-morning-show/umc.cmc.25tn3v8ku4b39tr6ccgb8nl6m  Zendesk YouTube - https://www.youtube.com/user/zendesk  Remote Support Bundle - https://www.zendesk.com/campaign/remote-support-bundle/  Tech For Good - https://www.zendesk.com/blog/zendesk-tech-good-participants-create-crucial-covid-19-resources/  Peloton - https://www.onepeloton.com/ 

The Business Marketing Community from across client-side, agency, and consultancy gather to discuss how they are responding to the covid-19 crisis and where to focus next.  This week B2B marketer Dave Stevens hears from Rachael Evans (Co-Founder of Stack for Business), from Leor Franks (CMO of legal services firm Augusta Ventures), from Nadine Leighton (Head of Marketing EMEA and APAC at LexisNexis), and from David Price (Associate Director and B2B sector lead at recruitment firm TML Partners).

What helps us deal with uncertain situations? Hard data and analysis. We need to know what happened in the past to know what to do now and in the future. Today's guest is David Llewellyn, Director of Marketing EMEA from AppsFlyer, the leading mobile app tracking and attribution analytics company with 9+ years on the market under its belt. He recaps what happened with app marketing in 2019 and what's going now, when COVID-19 is impacting the whole global economy, to help adjust your strategy moving forward. Today's Topics Include:

In this episode of "Ask A Sales Leader", Phil interviews Cyrille Brisson, VP of Sales and Marketing of EMEA for Eaton Industries where he manages 2,400 sales people.  Cyrille shares his thoughts on how to lead a large, geographically distributed sales team. Topics include: *How to structure and lead a sales team with a complex matrix of 50 product lines with subsidiaries around the world *How to drive efficiency by focusing on both the individual level and company level by investing massively in enablement, technology, and targeting *How to balance inside vs. field sales, direct vs. channel sales *Why running a time and motion survey is critical to improving efficiency by removing element of waste *How to ensure that your sales people are pre-qualifying deals and equip sales people with skills to represent the value to customers *How modern buyers are calling the shots on the timing of a deal and what the implications to modern selling *Why the shift to digital is difficult for channel partners, and what to do about it *What the attributes of the modern sales leader are and why incorporating continuous improvement practices matters for success *Why digitization and the new subscription revenue model is driving the need for one role that oversees both sales and marketing *Why sales people need to create value out of data created by devices is critical *Why the most important lessons for sales leaders are 1) never stop learning and 2) build intimacy with product and marketing  

With the move towards plant-based food is there a future for steakhouses? Our co-founder, Mecca Ibrahim, chatted to Katie Chesney, Head of Marketing EMEA of The One Group, who moved  from restaurant management to marketing the STK Steakhouse group of restaurants in EMEA. Katie shared how she moved into the hospitality world, STK’s relationship with farmers, her favourite dishes on the menu and her views on some of the issues facing women in the food industry.

Whether you attended or not, (re-)immerse yourself in some of the great content from the event. Chris Pope, VP Innovation, ServiceNow, and Rhiannon Prothero, VP, Marketing EMEA, ServiceNow share their top takeaways from across the event week. The latest from the Now Platform The secrets of success shared by our most successful customers How digital workflows make work easier and more productive across the enterprise Listen to this podcast for Chris Pope's and Rhiannon Prothero’s highlights and the best of Knowledge 2019 condensed down into one insightful session.

Whether you attended or not, (re-)immerse yourself in some of the great content from the event. Chris Pope, VP Innovation, ServiceNow, and Rhiannon Prothero, VP, Marketing EMEA, ServiceNow share their top takeaways from across the event week. The latest from the Now Platform The secrets of success shared by our most successful customers How digital workflows make work easier and more productive across the enterprise Listen to this podcast for Chris Pope's and Rhiannon Prothero’s highlights and the best of Knowledge 2019 condensed down into one insightful session.

I had a fascinating conversation with Mark Green, VP of Marketing, EMEA at Rackspace. Authenticity and honesty are important traits for senior leaders in business today and Mark exudes both. And he doesn't dodge anything, as he covers a wide range of questions from what he looks for in a B2B marketer, how to become a manager for the first time, the most valuable lesson he's learnt in B2B marketing and so much more..

In this episode of thinkPod at Cannes Lions 2018, Amanda Thurston, Marketing Services Leader at IBM iX, is joined by Bridget Perry, VP of Marketing EMEA at Adobe, to discuss the celebration of creativity at Cannes Lions, the state of the CMO, and navigating the worlds of B2B and B2C.

Patrick Stal is sinds kort Head of Marketing EMEA bij Uber in Amsterdam, en werkte voorheen bij Interbrand en TomTom. Klaas Weima sprak met de jongste gast van CMOtalk ooit over zijn team, disruptie en de toekomst. En natuurlijk over vliegende taxi’s. Elke maand interviewt Klaas Weima van reclamebureau Energize een marketeer over zijn of haar visie op marketingcommunicatie in het ‘post-digital tijdperk’. In de talks komen prominente marketeers aan het woord die bij uiteenlopende, grote Nederlandse bedrijven het verschil maken.

25 Apr 2016, 13:00 - 14:30 ATM Global Stage What is the grand vision for the UAE as one of the world’s leading tourism hubs and how will it evolve over the next decade and beyond? What are the tourism development plans and targets for each major destination within the UAE and how will they collectively achieve the country’s long-term vision to diversify its economy? This top-level discussion will identify the markets the UAE should be targeting and what infrastructure is being put in place to broaden its appeal to achieve individual and collective tourism goals. From the role of the UAE’s enviable aviation infrastructure and airline industry and the preservation of its cultural and historical assets, to the development of more world-class attractions and accommodation options, this session looks at the plans and initiatives in place that will take the UAE’s tourism offering to new heights during the next decade. Moderator: Zeinab Badawi, Presenter, BBC World News, BBC Panellists: - Gerald Lawless, Head of Tourism, Dubai Holding - Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce - Haitham Mattar, CEO, Al Khaimah Tourism Development Authority - Marwan bin Jassim Al Sarkal, CEO, Shurooq - Sultan Al Mutawa Al Dhaheri, Acting Executive Director Tourism, Abu Dhabi Tourism & Culture Authority - Algi Gardenghi, VP Marketing EMEA and Commercial Director MEA, Hilton - Thierry Antinori, Executive Vice President and Chief Commercial Officer, Emirates Airline - H.E. Khalid Jasim Al Midfa, Chairman, Sharjah Commerce and Tourism Development Authority