Podcasts about parle g

"The history of drinking spices is older than the history of drinking tea, which is more recent in India. Drinking spices in hot water and in milk comes from the Ayurveda. As to when the marriage of these two happened, that's lost in history somewhere. In the West, people's palates are getting more accustomed to spices so there are more chai spice brands coming about and a lot of the blends are getting richer in spice. About the recipes, I really wanted to come up with ones that were simple to make, simple to bake. The idea was to put spices in everything. When you spice up cakes, they taste amazing to then why not put in the whole concoction of the tea? Masala chai cake makes so much sense," says Mira Manek, author, The Book of Chai that includes a history of chai drinking in India, stories of her own family's migrations from Gujarat to East Africa and the UK, and a range of recipes of regular Indian teatime favourites like chilli cheese toast and bhajias as well as fusion treats like Parle G cheesecake, chai fudge, and of course, Masala chai cake.

In this episode of Raw Talks, we embark on a delightful journey into the past and present with Krishnarao Buddha, the marketing maestro at Parle Products. Known for their beloved treats that have defined generations, Parle Products has a rich history filled with fascinating stories and innovative marketing strategies. Krishnarao Buddha shares these behind-the-scenes tales and the marketing genius that has kept Parle Products at the forefront of the FMCG industry. We begin our journey with the iconic Parle-G biscuit, a staple in Indian households for decades. Krishnarao delves into the intriguing story behind Parle-G's name and its enduring popularity. Did you know that the ‘G' in Parle-G originally stood for ‘Glucose'? Over the years, it has come to symbolize ‘Genius,' reflecting its place as a trusted and essential snack. Krishnarao explains how Parle-G has remained affordable and accessible to everyone, ensuring its presence in every household. From its unique packaging featuring the adorable Parle-G girl to its consistent taste and quality, discover how Parle-G has managed to stay relevant and beloved through the decades. Next, we delve into the rich, chocolaty world of Melody. Why is Melody so chocolaty? Krishnarao reveals the inspiration and development process behind this beloved toffee. From its unique flavor profile to its catchy marketing slogan, learn how Melody captured the hearts and taste buds of millions. While nostalgia plays a significant role in Parle's brand identity, the company is also a dynamic player in the Fast Moving Consumer Goods (FMCG) sector. Krishnarao takes us through the rigorous process of developing new products. Using Kismi toffees as an example, he explains the meticulous market research and consumer feedback that guide Parle in launching new treats. In the highly competitive FMCG landscape, staying ahead of rivals like Britannia requires strategic ingenuity. Krishnarao shares the secrets behind Parle's competitive edge. From innovative marketing tactics to strategic product placements in grocery stores, understand how Parle ensures its products are always in the consumer's sight and mind. One of the most intense rivalries in the Indian FMCG sector is between Parle and Britannia. Krishnarao provides an insider's perspective on this competition. Who's really winning the grocery store war? Through an in-depth analysis, Krishnarao discusses the strategies and outcomes of this rivalry and what it means for consumers. In today's digital age, virality can significantly boost a brand's presence and popularity. Krishnarao shares the key traits and strategies that drive virality in the marketing world. Learn from Parle's successful campaigns and understand the elements that make an ad or product resonate widely and deeply with audiences. Whether through introducing new flavors, leveraging digital marketing, or exploring new market segments, Parle's ability to adapt while staying true to its roots is truly inspiring. Beyond his professional insights, Krishnarao also shares personal anecdotes and leadership lessons. Learn about his journey in the marketing world, the challenges he has faced, and the principles that guide his decision-making. One of the cornerstones of Parle's success has been its unwavering focus on the consumer. Krishnarao emphasizes the importance of understanding consumer preferences and staying attuned to changing tastes. This episode of Raw Talks with Krishnarao Buddha is more than just a trip down memory lane; it's a masterclass in FMCG and D2C marketing. Packed with fun facts, surprising truths, and expert insights, this episode is a must-watch for anyone interested in the food industry, marketing, and consumer behavior. Whether you're a marketing professional, a business enthusiast, or simply a fan of Parle's delicious treats, this episode has something valuable for everyone. --- Send in a voice message: https://podcasters.spotify.com/pod/show/vamshi-kurapati/message

બાળપણની યાદો... Instagram: riddhi_kumpavat Do share your comments below in comment section

Amul Currently ranked as the eighth largest dairy organisation in the world, Amul was founded in 1946 as part of a cooperative movement against Polson Dairy and grew under the chairmanship of Verghese Kurien. What would become “the taste of India”, was at its heart a movement to ensure fair earnings for the country's farmers. The brand found its mascot in the round-eyed utterly butterly Amul girl in a polka-dot dress. That was back in the '60s. The Amul girl has since kept a close eye on the goings-on in the country, recording them day after day with her puns, witty takes and compassion, depending on what emotion the event calls for. From the Pokhran nuclear tests of 1998 to when India lifted the cricket World Cup in 2011 to Wordle, through her, Amul has kept a finger on the country's pulse. Parle-G Amul milk has given you chai. But what is tea without Parle-G? The perfect accompaniment to chai in the middle of a busy work day, Parle-G was founded on swadeshi ideals in 1929 by Mohanlal Chauhan. It was an answer to expensive British biscuits — perhaps with a touch of French. As the '80s approached, competitors started to launch their own glucose biscuits. Parle-Gluco could see its market share thinning as people started getting confused by similar brand names. Many also just wanted glucose biscuits — brand no bar. So, in 1982 the brand reinvented itself as Parle-G. A powerhouse of energy, a huge section of society started depending on Parle-G, not just for fulfilling nutritional needs but also for its budget-friendly prices — the prices remain so. Along with milk, Parle-G came to be considered staple baby food. The signature white-and-yellow striped biscuit packet, with the chubby Parle baby girl, is probably the most recognisable brand in the country, and according to Nielsen, continues to be the world's best-selling biscuit. Maruti800 Another product that is inseparable from the India story is the Maruti 800. The joint venture between Maruti Udyog and Japan's Suzuki Motors started with this small, box-like hatchback that was affordable and offered great mileage. It launched in 1983 at a price tag of 47,500 rupees. Tailor made for tribulations on the average Indian road and the aspirations of the average Indian family, the small car proved a revolution in the Indian auto sector, eventually replacing the legendary Ambassador and much-loved Fiat Padmini as the car of the first choice. Even as the economy opened up in 1991, the 800 remained a favourite, and Maruti Suzuki continued its hold over the auto market with the largest share, with its successive offerings. Air India If Maruti Suzuki is the king of Indian roads, Air India is the Maharajah of the Skies. The carrier is known for its royalty when it was born out of the J R D Tata-led group in 1932. But the brand struck a chord with the average Indian reader too. Back in the days, it had an aura about it and was one of the few organisations that put India on the global map. The carrier hit the skies roaring and found success for many decades thereafter. But then, turbulence hit. Air India was nationalised and it had seen fair share of losses. Amid all of this, Air India shouldered some of the biggest Indian evacuations during the Gulf war and most recently in a pandemic. Now back with the Tatas, the maharajah hopes to revive its glory days. Bollywood Moving on from Maharajah to the brand of brands which gave us the “Badshah” of Bollywood Shah Rukh Khan. How does one even begin to describe a brand like Bollywood: India's biggest entertainer; society's mirror; the most influential influencer; a world of storytellers and dream merchants; one of the country's most popular exports....Where does one start from? From Dadasaheb Phalke or Dadasaheb Torne? From Satyajit Ray or Bimal Roy? Or Hrishikesh Mukherjee, Basu Bhattacharya or Shyam Benegal? Which stars does one focus on? The gorgeous Madhubala? The institutions called Prithviraj K

In today's episode for 18th July 2022, we see how Udaan came up empty when they tried to procure Parle-G biscuits from Parle directly. We've launched a new endeavor to give simplified health and life insurance advice via Ditto Insurance. Book a free consultation call with our advisors or just drop us a text on WhatsApp for all your insurance queries. Check out Ditto: https://bit.ly/3ym6GjO Insta- https://www.instagram.com/joinditto/ Twitter- https://twitter.com/joinditto

In this episode, our 2Gs, the Gourmands & Geeks - Sadaf and Archit are joined by another G - Parle G. They are going down memory lane to and talk about the most common biscuit of India - Parle G.Specifically, they discuss:Parle G's battle with English competitorsHow Swadeshi Movement gave India its beloved biscuitThe brand evolution of Parle GThe birth of Parle FoodsWhat goes inside biscuits and what does that do to your body?Healthier biscuit alternativesWhy you should always read ingredients on a packetPrepare a cup of hot tea and dip a wholesome biscuit in it while you listen to this episode.Important links to geek out more:Article: How the Swadeshi movement led to the birth of Parle G biscuits from a cattle shed By Sindhu KashyaapArticle: The Parle-G Story: How Swadeshi Movement Gave India Its Beloved Biscuit by Sanchari PalArticle: The Inspirational Story Of Success And History Of Parle-GArticle: The Captivating Story of Parle G-The World's Largest Selling BiscuitVideo: Advert: Parle G I Aao Banaye Kal ke GeniusArticle: The Importance Of Healthy Fats - Luke CoutinhoVideo: Which is the best Biscuit in the Indian Market?You can follow Sadaf Hussain & Archit Puri on their Instagram handle:@sadaf_hussain @thehustlinggluttonSubscribe & listen to the podcast on iTunes, Google Podcasts, Castbox, AudioBoom, YouTube, Spotify or any other podcast app.You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.You can check out our website at http://www.ivmpodcasts.com/

Just as consumers are trying to manage their budgets in the current high inflationary environment, FMCG companies too are resorting to both time-tested and innovative ways to mitigate unprecedented input cost rise.  Companies are going for a mix of both direct price hikes and grammage cuts. Raw materials like edible oils, wheat, crude oil derivatives, laminates and corrugated boxes that go into making biscuits, soaps, cosmetics and detergents have been on an upswing since the second half of FY21, with geopolitical factors aggravating the inflation.  The wholesale food price index inched up to 8.88% in April from 8.71% in March. And Hindustan Unilever's CFO Ritesh Tiwari recently said that reducing the volume in certain price-point packs is “the only way for us to take price increases”. The 10 rupee bar of the company's Vim soap weighs 135 grams now, compared with 155 grams about three months ago, Bloomberg reported. At the same price point, a pack of the crunchy aaloo bhujia made by Haldiram's is 42 grams now, down from 55 grams. Making the products smaller while still maintaining the same price is termed ‘shrinkflation'. Akshay D-Souza of retail intelligence platform Bizom also says that when a company is very heavily exposed in terms of revenue to certain price points, tinkering with them is a competitive risk that could result in loss of market share. He said that for many in India, a tea and a small biscuit pack double up as their meal.  Dabur India CEO Mohit Malhotra has called Rs 1, 5 and 10 as “sacred price points” whereas HUL's Ritesh Tiwari referred to these as “magic price points”. Taking a look at how much Low Unit Packs contribute to the sales of some of the top FMCG companies will give a sense of how important these price points are for them in India. HUL gets almost 30% of its business from Rs 1, 5 and 10 packs, for Brittania this moves up to 50-55% and Parle Products, which makes Parle-G and Hide and Seek biscuits, derives a massive 70% of its revenue and volumes from 10 rupee packs and below. Speaking to Business Standard, Krishnarao Buddha, Sr Category Head - Marketing, Parle Products said theirfirst step during high inflation is to try and absorb the costs. Price points are extremely critical in biscuits and snacks industry, he says adding that for Rs 10 packs and below, companies always go for weight reduction. Consumers are fine with price increases for packs beyond Rs 20, he says. In the past 12-14 months, Parle hiked prices by 7 to 8% by weight cuts and direct hikes. "I believe that in 2025 Rs 10 will the new Rs 5," he says.   Brittania Industries MD Varun Berry recently said that low unit price points in a country like India are impossible to vacate given it has a lot of bottom of the pyramid consumers. It is for this reason that companies go to lengths to protect lower price points, even at the cost of profitability.  According to Varun Berry, Managing Director, Britannia Industries, the compay is not in any position to vacate Rs 5 segment at this point. He says contributions from Rs 2 and Rs 3 packs has migrated to Rs 5 and above. In the words of Berry, India has a lot of bottom of the pyramid consumers. "Time will tell when to press the pedal on Rs 10 and move on from Rs 5," he says. Another strategy that has started to come up is ‘bridge packs'. Giving an example, HUL said it introduced a new size between its Rs 10 and Rs 35 Lifebuoy soap which gives better value for consumers while ensuring affordability and at the same time gives scale to the manufacturer. HUL is trying to introduce bridge packs across all categories impacted by commodity prices. Although companies incorporate a range of tactics to overcome inflationary pressures, they have no option but to go for grammage cuts for smaller packs so they do not lose out on market share in a competitive segment where significant volumes are dependent on price-sensitive consumers.

Two of my favorite things, Parle G and ginger and garlic paste.

We caught up with Geeta Malik, the Writer and Director of India Sweets and Spices, probably the first movie about Indian Americans to be released in mainstream theaters.The story is about Alia's family as she comes back home from college for the summer. The Indian Americanisms strike. In between Parle G biscuits, paneer pakoras, and samosas- the Aunties strike.The movie is a slice of life about finding purpose and being true to your true self.  With a stellar cast of Manisha Koilara, Sophia Ali, Adil Hussain, Rish Shah, Deepti Gupta, and Ved Sapru, the movie is well written and executed.Read our REVIEW HEREGeeta says the movie is about her growing up, some stories are hers and some are of people around her.....we must say- these are our stories as well...Catch the movie in theaters all over the US.Download this chat at podcast.desis.live and everywhere else you get your pod.

Helllooo!! In this mind nurturing episode, the boys talk to their coolest Teacher, who undoubtedly has some immense knowledge about mental health. The boys dwell on the million dollar question "How do we deal with change?" and how to maintain a healthy relationship. While our guest tries to set up Vishnu and Rushil, the boys also talk about how Anime can help you connect with new people (not Hentai). The boys talk about their love towards football and how Ruxsheel keeps breaking his bones. Grab a cup of chai and Parle-G biscuits and start listening to this refreshing episode!! If you don't listen to this episode then your Parle-G is gonna drown in your chai ;) Start listening! Socials: https://www.instagram.com/ruxsheel https://www.instagram.com/siddharthsign https://www.instagram.com/vishnu_614 https://www.instagram.com/theycallususeless

Hey there!This is a new series called #AnswerMe , where we pick an interview questionnaire and answer them. We will show you how to unpack the question, what question to ask the interviewer, how to understand the cues and win over the interviewer! Listen in :)For any feedback or requests, reach us onTwitter: @pm_journeyemail: productmanagement0100@gmail.comwebsite: https://unthinking.org/podcasts/product-management/

5 Amazing Facts About Parle G | Parle G Case Study | Parle G Facts

In the first episode of Saree Not Sorry, Medha and Shreya explore the evolution of South Asian representation in mainstream media and its impact on young South Asian minds. While recounting their own stories, Medha and Shreya explore the ups and downs of popular tv shows and movies like The Office, New Girl, Jessie, Never Have I Ever, and Mean Girls. Throughout their analysis, it's clear that the hosts of Saree Not Sorry did not come to simply drink chai and eat Parle-G. Check out Saree Not Sorry anywhere you listen to podcasts and on socials @sareenotsorrypodcast --- Support this podcast: https://anchor.fm/sareenotsorry/support

Parle G is one of India's most enduring and iconic brands. This home grown brand is associated with magical tea times. Simple, affordable, the common man's biscuit has positioned itself well. It has reinvented itself and evolved into a millennial brand. In this episode we explore its marketing journey

In today's episode of failure to success, I have spoken about why we should decide our goals and when we decide our goals, how easy it becomes to achieve them. I have also narrated an untold story of the famous Iconic Biscuit Brand Parle-G. It's a wonderful story about how it started and how since last 90 years they are serving their customers and maintaining their quality standards. In spite of such a huge competition, Parle G has still maintained its position in the market & it is the most preferred biscuit in India even after so many years.

On the morning of Nov. 7, we peeled our faces from our pillows and (with one eye open) checked our social meeds to learn that Senator Kamala Devi Harris was now MADAM VICE PRESIDENT-ELECT KAMALA DEVI HARRIS (it sinks in more every minute, even as we type this description). In this episode, we share our post-election thoughts and we offer you a bonus: an unreleased segment from our Election Spectacular episode, where we loved on our future Vice President. Grab your chai and your Parle-G crackers. This one's for the books. Show Notes here: https://jiltedindianpod.com/2020/11/09/s4-b3-on-madam-vice-president-elect-kamala-devi-harris/ Connect with us @JiltedIndianPod on Twitter and Instagram or on Facebook: www.facebook.com/JiltedIndianPod/ Don't forget to like and subscribe to us on your pod-catcher of choice. Follow Us on Twitter: Anju: @FountofSarcasm Miranda: @MirandaGeorge Puja: @Meanrice Leave us a message: anchor.fm/jiltedindianpod/message

Also the tale of two urban cities. Shout out Parle-G, you wild girl!

On yet another quarantined edition of Cock & Bull, Cyrus is joined by comedian Siddharth Dudeja, Amit and Silverie (Antariksh) to talk about all the latest in Lockdown 5.0/Unlock 1.0, how the restaurant industry will change after COVID, Arvind Kejriwal vs Coronavirus, businesses running into the ground on one hand, while Parle G recorded it's best sales in 8 decades, and tons more! Tune in for a fun time.You can follow Siddharth on Instagram @siddharthdudeja & Twitter @sidudejaYou can follow Amit on Instagram & Twitter @DoshiAmit.You can follow Antariksh on Instagram @antariksht.Do send in AMA questions for Cyrus by tweeting them to @cyrussaysin or e-mailing them at whatcyrussays@gmail.comDon't forget to follow Cyrus Broacha on Instagram @BoredBroacha (https://www.instagram.com/boredbroacha)In case you're late to the party and want to catch up on previous episodes of Cyrus Says you can do so at: www.ivmpodcasts.com/cyrussaysYou can listen to this show and other awesome shows on the new and improved IVM Podcasts App on Android: https://ivm.today/androidor iOS: https://ivm.today/ios

Email me at shivajisinha31@gmail.com with your feedback, suggestions and opinions! Whats new? Facebook launched its own Messenger Rooms last week | TikTok along with their brand partners have launched Small Gestures | Instagram introduces Live Donations to support causes| Instagram released two updates – testing a new ‘Challenges' sticker and a ‘Stay Home' AR collection in the Stories gallery | Snapchat is associating with a range of brands to offer integrated AR Lenses, and bring the rising popularity of Snap Camera into play | ZEE5, Cosmos-Maya sign multi-project deal | World's biggest film festivals unite for 10-day global streaming event | Dice Media comes back with ‘Firsts' in partnership with Bumble and Cadbury Dairy Milk Silk | Sony launches digital series to show achievements of Indian athletes at Olympics | Google purged 2.7 billion bad ads in 2019, COVID-19 fake ads next target Campaigns of the week: ITC's 'Stay Strong Moms' campaign | Parle-G thanks frontline workers through ‘Aap hai toh hum hai' digital film | Switzerland Tourism's new campaign urges travellers to dream now travel later | Virtual trip around NSW through Zoom ready assets. Closing thoughts on what I've learned not just by observing but while also planning with my clients this week is that a relevant message is way more important than just following the herd. I think we are always so focused on share of voice and numbers we forget if what we're saying really is worth it? If you're in an agency or on the other side, do you also wonder how to tell your client or boss that the proposed campaign is shit? I know easier said than done and we all have to sometimes compromise and implement ridiculous campaigns. But the important thing is did you make yourself heard or did you just quietly execute? My conscience is clear if I know I've fought for it at least. What do you guys think? Do email me your thoughts. Till then, have a wonderful week ahead!

Talking about XXX: Return of Xander Cage.Abhinandan: I remembered Deepika Padukone had done that, so I knew she would come in at some point.Rajyasree: For 10 seconds.Abhinandan: Dude, no! She has a very major role after that bald guy, what's his name?Rajyasree: She's cleaning his house.Abhinandan: Matlab, Asian can only be maids. You know you're so racist. You're a misogynist. A racist. You're like antifeminist. You're like a bad person. Rajyasree: Unlike other racists who are good people?Abhinandan and Rajyasree burst out laughing. This and a lot more as Abhinandan Sekhri and Rajyasree Sen discuss the movie Jojo Rabbit; commercials for Parle G and Facebook; music videos Dilli Wali, Yaad Piya Ki Aane Lagi and Aika To The Baika; and Woody Allen's memoir. See acast.com/privacy for privacy and opt-out information.

Parle-G has been in the green for past 23 years and it can thank a team of Eight Commodity traders for it...

Memories and the Way We Ate: Mexican-American Top Chef Carlos Gaytan reveals story behind new French-Mexican restaurant Tzuco in Chicago. NPR / NYT alum journalist Micki Maynard shares over dim sum how to interview family. Chicago magazine former dining editor Penny Pollack talks about her life in food. Louisa Chu dares Monica Eng to try Parle-G biscuits, but Will She Eat It?

NO BETA MALE-ING. Everything is a choice. @kalysay @rianjalimusic @kushparm.No singing about pigs, that's not halal. Costco cashier told Kunal she got the nina with her. Kunal phases out all the time (but no one talks about that). Kunal wants people to stare at him when he walks down the sidewalk. Ria doesn't want to talk to you. Battle of the thermostat. $700 air purifiers. Kunal & Ria's maintenance fee is affordable, just letting y'all know. MOOKS IN A BLANKET. Doesn't turning the air on/off frequently make your bill higher than just letting it run? We don't think brown parents understand how electricity works. Anti-utility slants. FIGHT FIGHT FIGHT FIGHT. RIA GOT TAXED ON $50. Kush impersonation. Kunal reiterates that Parle G is garbage. Delivery boy castes. One Indian company stands up for what's right, shout out to them. Old lady gets pregnant via 80 year old hard d*ck. MAIN TOPIC: When do you stop pursuing a goal? You have to be delusional to think you won't fail. RANTING ABOUT THE MTA. MEOWWWW.

The YouTube clock is a member of MMT now. Kunal finally has a more feasible reward idea for if we hit 200 followers - White Chocolate Toblerone (mini) for all! 107 followers, thanks y'all. We remembered to intro ourselves finally (@kalysay, @rianjalimusic, @kushparm). MORE MEOWS. Remember to write us reviews and follow - every bit helps to get the word out! JABAR JAST. EKDHUM FINE. Cashmere the fabric. QUICK RANT: WHY DO YOU LEAVE THE PLASTIC ON YOGURT/HUMMUS CONTAINERS? FOR WHAT. FOR WHAT MICROBES. Does yogurt fall on the back of anyone else's hand? LAKEWEED YALL. LAKEWEED. Mashable Middle East is a thing? KUSH MAKES A JOKE THAT MAY GET US KILLED. Divorce for being too nice? QUISHY. Indians can't buy biscuits. PARLE G'S ARE DISGUSTING FIGHT ME. Khari biscuit doe? Kunal doesn't understand how factories work. Blaming deaths on quickly-moving maharaj's. India has a huge hotel group apparently? 10 billion valuation in 6 years? FRAUD. STOP IT. Kunal is valued at a gazillion dollars. OH YEAH YALL KNOW WHAT THE JHATKA METHOD IS ALL OF A SUDDEN TRUE. Ria got diarrhea from Indian McDonalds. Full vagal. WE GOT A CRATER YALL - MITRA WASSUP. DADU4LYFE. MAIN TOPIC: Did we miss the wave, is being Indian cool now? Brown and loud. Ria da punk. Teekli. Appropriating your own culture? Identity helping brown artists. DOTBUSTERS. SECONDARY TOPIC: CREDIT CARD POINTS ARE A LIE. YOU ALL ARE LIARS. Ria doesn't know who the Joneses are. WE NEED HELP.

Last night, the officials from the Central Bureau of Investigation (CBI) climbed trees, scaled boundary walls, got inside the house of former finance minister P Chidambaram and arrested him. After the arrest, he was taken to the CBI headquarters. In the first segment, we talk to Deeptiman Tiwary, who reports on corruption and government agencies for the Indian Express, about the INX Media case and how Chidambaram is involved in it. Next, we talk about Chandrayaan-2. On Tuesday, India’s second lunar exploration mission, Chandrayaan-2 crossed a major milestone, when it entered a lunar orbit. Amitabh Sinha, our resident editor in Pune who writes on science and environment, joins us to talk about Chandrayaan-2's journey so far and the challenge that now lies ahead of it. And last, And last, why Parle Products Pvt Ltd, one of the leading Indian biscuit maker, might lay off up to 10,000 workers. Additional link - https://bit.ly/2Zc3sKE

From the plantations of Kerala to her backyard, Monica blends and delivers spices in her chai with her own unique and delicious twist.   Although Monica currently has her own boutique consulting firm, she considers The Chai Box to be her other full-time job and credits the time teaching her kids about the Indian culture as the origins of her company. Listen in and learn about how she became a spice snob, how chai has been murdered in the US and what chai really does mean to her. And, of course, why Parle-G biscuits still rock!   Monica's mantra when it comes to taking the leap into entrepreneurship- The pain passes, but the beauty remains.   Show Notes: https://thechaibox.com/ https://www.instagram.com/thechaibox/ https://www.facebook.com/thechaibox/   https://amituckeredout.com   Email Us: amituckeredout@gmail.com

Parle G is an iconic made in India story by all means. A 90 year old biscuit brand,it boasts of being the world's largest selling biscuit! In this episode, Sneha Gore Mehendale & Dr. Nilesh Gokhale trace the trajectory of this much beloved biscuit, and examine its brand identity.

20 year old Bangalore based producer Nathan Menon’s collaboration with Tom Day resulted in what is possibly the single most beautiful track released in 2013. Picked by Border Movement and the #1 artist to watch out for in 2014 completely off the back of 'Love Is Rare, "Menon displayed tremendous vocal ability: a falsetto unironically comparable to Justin Vernon or Jai Paul." Apart from the EP he made with Tom Day, Menon’s output has almost been exclusively via sporadic uploads on SoundCloud. A few mixes, collaborations and tracks that are in effect enough to have us expecting something pretty interesting from this young kid. We've spoken to him in depth and know that there's some special collaborations on the way, as well as some new production that he's hopefully going to be ready to debut by the end of the year. Until now, we've managed to source a tasty little precursor and insight into the sonic mindset of Monsoonsiren. Like Monsoonsiren himself, the mix is difficult to define, only heightened by his decision to include one of his own productions at the very end. In just 35 minutes, Menon moves through a lot of music, maintaining a fairly straight cut vibe. And despite all of the music's familiar elements, there's still no one else out there who sounds quite like him, when taking into consideration his choice of samples and tracklist. “So, here’s my bipolar mixtape. Put on some headphones and eat some Parle-G." - Monsoonsiren For a tracklist and further info, head over here: http://www.thewildcity.com/EN/music.xhtml/article/5766-wild-city-078-monsoonsiren