Podcasts about tcip

Cara Peek is a lawyer turned not-for-profit leader and entrepreneur who grew up in the suburbs of Melbourne but now lives in the remote Kimberley region of Western Australia.A proud Yawuru and Bunuba woman, she is the founder of two Indigenous-led organisations based in Broome.One is a consultancy called the Cultural Intelligence Project, which she started with her sister Adele, working with people and organisations across the country to build their cultural awareness and support meaningful engagement with Indigenous Australians.The other is a not-for-profit organisation called Saltwater Country, which provides culturally relevant events, training and work opportunities for Indigenous young people and communities in the Kimberley - with a view to taking it further afield to other regions too.In recognition of her work with Saltwater Country, Cara was awarded the 2020 AgriFutures WA Rural Women's Award and in 2019, she was selected for a Churchill Fellowship to improve the social, emotional and economic wellbeing of Indigenous Australian people.In this episode, Cara talks about:· Her childhood growing up in Melbourne and what drew her become a lawyer· What life and work looks like since moving to the Kimberley, and why she decided to follow a different career path as a social change innovator and entrepreneur· The concept behind Saltwater Country and how it is engaging and empowering Indigenous young people and communities in the region· How she juggles her not-for-profit work with the innovations and initiatives of the Cultural Intelligence Project, and what it's taken to succeed as an Indigenous woman in business· Her bravest moment, the women who inspire her and her best tip for anyone who might be considering a career leap of their ownCREDITSHost and producer: Jacqui OoiJoin us on Instagram: @whatshedidnextpodcastVisit whatshedidnext.com.auWith thanks to our guest Cara Peek, co-founder of the Cultural Intelligence Project and founder of Saltwater Country.The Cultural Intelligence Project (TCIP) is a collective of outlets that exist to promote ways conscious business can become core to all brands and organisations. A future-led business, TCIP is powered by respected co-founders Adele and Cara Peek. Both women have dedicated their lives to helping people and businesses transform mindsets that result in positive change. Visit www.theculturalintelligenceproject.com/Saltwater Country is a multifaceted, Indigenous-led, not-for-profit organisation that builds on the symbolic power of the Aboriginal cowboy in remote Australia. Using a strengths-based approach to create a rite of passage for Aboriginal people to train, work and compete together, Saltwater Country is especially committed to helping Indigenous young people to be their best selves in a culturally appropriate and relevant way. Visit www.saltwatercountry.com.au/ See acast.com/privacy for privacy and opt-out information.

The Horse River Wildfire that took place in Fort McMurray, Alberta, Canada, in May 2016, was unprecedented in Canadian history. Eighty-eight thousand people needed to be evacuated in the span of only a few hours, for a month-long evacuation. This wildfire was so catastrophic that its economic impact actually impacted Canada’s GDP. I recently had the opportunity to sit down with Jordan Redshaw, one of the communications managers with the recovery task force at the Regional Municipality of Wood Buffalo (a.k.a. Fort McMurray), to discuss his experience in being one of only two people responsible for communicating with the Fort McMurray community, to help 88,000 people evacuate safely. Throughout this conversation, Jordan generously shares his biggest lessons and takeaways from this experience. It’s an insightful and engaging conversation that I know you’ll enjoy! This episode of The Crisis Intelligence Podcast discusses: The crisis communication strategies Jordan and his team used to effectively evacuate 88,000 people in only a few hours. How Jordan and his team leveraged monitoring tools to help expand the reach of their crisis communications. The biggest lessons Jordan learned while managing this crisis. The after effects that this crisis had on both those who were part of the emergency management and the community at large. Jordan’s tips for being crisis ready for emergency management situations within your own community. Running time: 47:20 Subscribe to the Crisis Intelligence Podcast! Subscribe and leave us a review on iTunes and/or Stitcher Subscribe via email In this episode, I mention a previous episode of The Crisis Intelligence Podcast, where Garth Rowan and I discussed the management of this crisis as it unfolded. Listen to this podcast here. Connect with Melissa and Jordan About host, Melissa Agnes Author of Crisis Ready: Building an Invincible Brand in This Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. Learn more about Melissa Agnes Follow Melissa on Twitter: @melissa_agnes About guest, Jordan Redshaw Connect with Jordan on LinkedIn. Follow Jordan on Twitter: @JordanRedshaw. I’d like to extend a big thanks to Jordan for the important work you do, as well as for taking the time to discuss your experience and the important lessons you’ve learned with us.

Earlier this week, I published a #crisisready video that discusses the emotional factors that can quickly escalate an incident to crisis-level. Remaining on the topic of emotional impact and the human factors of crisis management and preparedness, I’m excited to be sharing the latest Crisis Intelligence Podcast with you! I recently had the opportunity to have a conversation with Sam Miller, a psychotherapist with a particular expertise in trauma counselling, and a keen understanding of the psychology of business and the workplace. Within this podcast, Sam and I discuss “the human capital component” that should be factored into your crisis preparedness and crisis response. It’s an interesting and enlightening conversation that will give you the initial tools to explore how to make sure you don’t underestimate the emotional effects of a crisis, as well as how to mitigate the psychological risks that can be an impactful part of your organization’s crisis management. This episode of The Crisis Intelligence Podcast discusses: The human and emotional factors that should be incorporated into your crisis preparedness and response. Three steps you should take to implement the human capital component into your crisis preparedness. An important question that should be added to your risk analysis – every time. What it means to “normalize emotions” – and leadership’s role and responsibility in doing so. Running time: 49:30 Subscribe to the Crisis Intelligence Podcast! Subscribe and leave us a review on iTunes and/or Stitcher Subscribe via email Connect with Melissa and Sam About host, Melissa Agnes President and co-founder of Agnes + Day Inc., Melissa Agnes is a crisis management strategist and keynote speaker who helps global brands and governments prevent and manage a wide range of issues and crises. Her client list includes financial organizations, technology companies, healthcare organizations, government agencies, cities and municipalities, energy companies, global non-profits, and many others. Are you #crisisready? Find out at melissaagnes.com Learn more about Melissa Agnes Follow Melissa on Twitter: @melissa_agnes About guest, Sam Miller Samuel A. Miller has over 25 years of experience as a psychotherapist, a particular expertise in trauma counselling, and a keen understanding of the psychology of business and the workplace. Sam works closely with each client to help them identify and understand the psychological component of their enterprise risk, and then to develop plans, protocols and training to help mitigate and manage those risks and recover well should a critical incident or traumatic event occur. You can connect with Sam through his website at sammillerconsulting.com, or by calling him directly at +1 (416) 455-1684. I’d like to extend a big thanks to Sam for taking the time to have this enlightening conversation with me.

When it comes to crisis management, law enforcement has one of the most challenging tasks. Not only does their crisis management involve real dangers and the important mission of keeping their communities and themselves safe and out of harms way, but it also includes a need for effective and nearly instantaneous communications. And while the former challenge has always been a part of their job description, the latter is relatively new with ever evolving real-time challenges. Challenges that can be difficult and grueling to overcome. Those of you who have followed me for a while know that I am dedicated to helping law enforcement agencies implement a 21st century crisis-ready culture. Whether it be through my work with law enforcement agencies, EMDs, cities and municipalities, or by leveraging my blog, podcast or #crisisready video series. This is why I was honored when Brian Willis reached out to invite me onto his podcast for his Excellence In Training Academy, which is “a membership site for law enforcement trainers who are committed to the pursuit of excellence in their life and in their training”. Brian does some amazing work within the law enforcement profession, including being the cofounder of WINx, an annual conference targeted for law enforcement professionals who aren’t happy with the status quo and are willing to be part of the growth and evolution of the law enforcement profession. Brian was also gracious enough to allow me to repurpose the podcast we recorded together and share it with all of you. It’s a dynamic discussion with lots of great advice and takeaways for the law enforcement profession, so be sure to tune in! Subscribe to the Crisis Intelligence Podcast! Subscribe and leave us a review on iTunes and/or Stitcher Subscribe via email Connect with Brian and Melissa About host, Melissa Agnes Learn more about Melissa Agnes Follow Melissa on Twitter: @melissa_agnes Connect with Melissa on LinkedIn Email Melissa directly: melissa@melissaagnes.com About guest, Brian Willis Brian has 25 years experience as a full time police officer. He received a Lifetime Achievement Award for his commitment and contributions to officer safety in Canada and was honored as the Law Officer Trainer of the Year in 2011. Brian also has 25 years experience as a law enforcement trainer. He works with law enforcement trainers who love to teach, are committed to their own learning and are passionate about helping their officers perform at their best. If you’re in the law enforcement profession and haven’t done so already, please check out Brian’s Excellence In Training Academy. I also encourage you to watch Brian’s TEDx talk: The Most Dangerous Weapon in Law Enforcement. Learn more about Brian and connect with him on LinkedIn Follow Brian on Twitter: @BrianRWillis Check out Brian’s consulting agency: Winning Mind Training Visit lifesmostpowerfulquestion.com to learn more about “what’s important now?” as a crisis management strategy Discover WINx and register to attend this year’s conference in Chicago! Listen to a past episode of The Crisis Intelligence Podcast with Brian Willis I’d like to extend a big thanks to Brian for welcoming me into his Excellence in Training Academy by means of this podcast. Our discussion is an important one and I look forward to continuing it and helping where I can.

The wildfires in Fort McMurray, Alberta, Canada have been blazing since the start of May and have so far destroyed over 2400 buildings, including homes and businesses, and have resulted in an evacuation of approximately 90,000 citizens. Having yet to be completely tamed by fire fighters, the truly exceptional part is that, of the approximate 90,000 evacuees, not one person has died on account of the fires (there have been accidents that have unfortunately resulted in fatalities, but the fire itself has not taken one human life). As first responders and emergency managers know, this is quite an exceptional crisis management feat. So what is it about the evacuation and the crisis communications of the first responders, the authorities and the local organizations (employers) that has resulted in such an exceptional and successful evacuation? Tune in to this week’s episode of the crisis intelligence podcast, where Garth Rowan and I embark in a preliminary discussion regarding the crisis communications of those involved in the evacuation and emergency response in Fort McMurray. Subscribe to the Crisis Intelligence Podcast! Subscribe and leave us a review on iTunes and/or Stitcher Subscribe via email Connect with Garth and Melissa About host, Melissa Agnes Learn more about Melissa Agnes Follow Melissa on Twitter: @melissa_agnes Connect with Melissa on LinkedIn Email Melissa directly: melissa@melissaagnes.com About guest, Garth Rowan Learn more about Garth Rowan Connect with him on LinkedIn Email Garth directly: garth@beready.ca Check out Garth’s blog posts on The Crisis Intelligence Blog Listen to another great podcast with Garth: TCIP #036 – How To Conduct a Crisis Simulation with Garth Rowan A big thanks to Garth for taking the time to have this interesting discussion with me. And a sincere and heart-filled thank you to all the first responders and emergency managers out in Alberta who have put their lives on the line to help and care for the people of Fort McMurray.

I recently had the honor of sitting down with Daniel Linksey, former Superintendent in Chief of the Boston Police Department, to record an episode of the Crisis Intelligence Podcast. Dan was the incident commander during the Boston Marathon Bombing. Within this podcast, Dan shares his first-hand experience of what it was like to manage the Boston Marathon Bombing crisis. He goes into great detail about everything from how he mustered up the courage to lead his team through the management of this horrific day; to how he and his team successfully positioned Boston PD as the source of credible information and updates throughout the management of the incident; how they filtered through the thousands upon thousands of informational tips, videos and photos to successfully identify and ultimately capture the terrorists – and so much more. This episode of The Crisis Intelligence Podcast discusses: The importance of using the right language within your crisis communications Dan’s personal story about what it was like to have the responsibility of being Commander in Chief during a horrific event like the Boston Marathon Bombing How to control the accuracy of the information you share in a crisis, while still meeting the expectation of real-time updates The biggest lessons and takeaways Dan and his team learned throughout this entire experience Tips to getting buy-in from leadership to incorporate the digital landscape and the need for real-time communications into your crisis preparedness strategy Don’t miss Dan’s captivating, emotional story and all of the tremendous advice and implementable takeaways he shares! Please note that the quality of the audio of this podcast is a little less than usual. This is due to the fact that I’m in the process of a move and my office is empty (which makes it echoey) and the fact that the Skype connection was a little shaky. However, the quality of the content within this podcast is top notch, so I hope you’ll forgive me for the less than perfect audio. Thanks for your understanding! Subscribe to the Crisis Intelligence Podcast! Subscribe and leave us a review on iTunes and/or StitcherSubscribe via email About host, Melissa Agnes Learn more about Melissa AgnesFollow Melissa on Twitter: @melissa_agnesConnect with Melissa on LinkedInEmail Melissa directly: melissa@melissaagnes.com About guest, Daniel Linskey   A big thank you to Dan for, not just taking the time to share your story and experience with us, but for your continued service to your Country. You’re a true leader and a tremendous example for us all to learn from.    

The law enforcement industry has been struggling through a lot of heat lately. Many leaders within the law enforcement community are working very hard to overcome this industry crisis and to embed a corporate culture based on trust-building and transparency within their communities. One of these leaders is Brian Willis. Brian is a recognized thought leader and catalyst for change in the law enforcement profession, and he uses one big question in his trainings and seminars to help law enforcement professionals focus on continually finding the best solution in all types of situations. This big question is “What’s important now?” In this episode of The Crisis Intelligence Podcast, Brian and I discuss the state of law enforcement right now and how life’s most important question can be used by law enforcement – as well as leaders and professionals in general – to help them appropriately and successfully manage and overcome any type of crisis. This episode of The Crisis Intelligence Podcast discusses: How law enforcement is using life’s most important question to be better crisis managers. Steps law enforcement agencies can take to begin to break down silos and build trust within their communities. Strategies on how law enforcement can begin to shape the narrative of their own incidents. What WINx is and why it’s the biggest and best law enforcement conference of the year – and why you should attend. Experience WINx In addition, Brian and I discuss the first annual WINx conference, which is happening this November 18th, 2015. WINx is a conference targeted for law enforcement leaders and is inspired by TED. On November 18th, nine inspirational speakers will take the stage for 18 minutes each to raise important questions and to inspire the right mindset and actions for the industry to take moving forward. I’m extremely honored to be a part of this conference and hope to see you there! About host, Melissa Agnes Learn more about Melissa AgnesFollow Melissa on Twitter: @melissa_agnesConnect with Melissa on LinkedInEmail Melissa directly: melissa@melissaagnes.com Learn more about Agnes + Day, Melissa’s crisis management firm. About guest, Brian Willis Learn more about Brian and connect with him on LinkedInCheck out Brian’s consulting agency: Winning Mind TrainingVisit lifesmostpowerfulquestion.com to learn more about “what’s important now?” as a crisis management strategyWatch Brian’s TEDx talk: The Most Dangerous Weapon in Law EnforcementDiscover WINx and register to join us in Chicago! More TEDx videos from the outstanding speakers at this year’s WINx event TEDx Talk by Chip Huth: The importance of mindset in policing TEDx Talk by Kevin Briggs: The bridge between suicide and life TEDx Talk by Melissa Agnes: The Secret to Successful Crisis Management in the 21st Century A big thanks to Brian for taking the time to have this important conversation with me.

Welcome to episode #054 of The Crisis Intelligence Podcast, with Melissa Agnes and Claudia Liute. Claudia is a humanitarian who works on the ground in some very hostile and conflicted crisis-affected communities. In her experience, one of the things she sees far too often is people rushing in with the best of intentions for helping, but too often forgetting to first take the time to speak with the communities to get their take on things, their needs and preferred means of communication. This, unfortunately runs true on many levels of crisis management, not just in humanitarian work. In this episode of The Crisis Intelligence Podcast, Claudia and I discuss the importance of asking questions and assessing situations before pushing out crisis communications. But make no mistake! This must all be done swiftly and effectively as timely communications are of equal importance in times of crisis. But in order to be truly effective, you must first listen and assess. Join Claudia and I as we discuss tips and tricks for successfully achieving this, as well as ways to strategize and set goals for measuring accuracy and success in your crisis management. This episode is a little longer than usual, but it’s worth the listen! This episode of The Crisis Intelligence Podcast discusses: Swift trust-building techniques. Technology’s impact on crisis communications and humanitarian work. Strategic ways to create long-lived and short-lived crisis communication messages that achieve results. Tips for communicating with people impacted by rumors and propaganda. Evaluation techniques to help you better understand your stakeholders in order to better communicate with them in a crisis. How to identify and measure results. There are lots of great crisis communications advice shared in this podcast – and lots of great stories told. Enjoy! Running time: 1:18:05 Documents mentioned in podcast Download a description of the toolkit Claudia talks about Here’s a link to the toolkit Ernesto Sirolli’s TED talk: Want to help someone? Shut up and listen! Connect with us! Subscribe to The Crisis Intelligence Podcast!Subscribe and leave us a review on iTunes and/or StitcherSubscribe via email About host, Melissa Agnes Learn more about Melissa AgnesFollow Melissa on Twitter: @melissa_agnesConnect with Melissa on LinkedInEmail Melissa directly: melissa@melissaagnes.com Learn more about Agnes + Day, Melissa’s crisis management firm. About guest, Claudia Liute Learn more about Claudia and connect with her on LinkedInBe sure to check out the informative articles Claudia publishes to LinkedIn as well.Connect with Claudia on Twitter: @ClaudiaLiute Thanks to Claudia for taking the time to share your experience and great stories with us! This post, TCIP #054 – Communicating with Crisis-Affected Communities with Claudia Liute, was first published to melissaagnes.com.

Welcome to episode #053 of The Crisis Intelligence Podcast, with Melissa Agnes and Dr. Thomas Phelan. When it comes to critical communications, comprehension is imperative. It can literally mean the difference between life and death. And yet, according to recent research conducted by Dr. Thomas Phelan, the majority of “emergency management messages may be reaching their intended audiences, but at a level that is not being understood”. In this episode of The Crisis Intelligence Podcast, Dr. Tom and I discuss the importance of understanding and meeting the public’s readability levels when it comes to preparing for and drafting emergency management messages. In this podcast, Dr. Tom shares the results of his research and provides suggested guidelines to follow while crafting your emergency messages and crisis communications, to make sure they are simplistic, clear and at the lowest possible readability level. This episode of The Crisis Intelligence Podcast discusses: Why low readability levels matter in crisis communications. Eye-opening facts about readability levels of adults in the U.S. Tips on how to draft crisis communications to be as low a readability level as possible. How emergency management academic programs should include lessons on literacy and crafting emergency management messages at appropriate reading levels.   It's a very informative and important listen. Enjoy! Running time: 59:46 Documents mentioned in podcast Powerpoint Presentation: Literacy Matters: EM Messages and Readability Levels – by Dr. Tom Previous podcast with Dr. Tom: TCIP #019 – Emergency Management as a Field Rather Than a Profession With Dr. Thomas D. Phelan Connect with us! Subscribe to The Crisis Intelligence Podcast!Subscribe and leave us a review on iTunes and/or StitcherSubscribe via email About host, Melissa Agnes Learn more about Melissa AgnesFollow Melissa on Twitter: @melissa_agnesConnect with Melissa on LinkedInEmail Melissa directly: melissa@melissaagnes.com Learn more about Agnes + Day, Melissa’s crisis management firm. About guest, Dr. Thomas Phelan Learn more about Dr. Tom and connect with him on LinkedInEmail Dr. Tom directly at phelandrtom@gmail.com Thanks to Dr. Tom for sharing this important study and takeaways with us! This post, TCIP #053 - Literacy Levels Matter in Emergency Management Messages with Dr. Thomas D. Phelan, was originally published to melissaagnes.com.

Welcome to episode #052 of The Crisis Intelligence Podcast, with Melissa Agnes and Monika Lancucki. When the company Monika Lancucki worked for went into receivership, they knew they were in for a crisis management challenge. Adding to the challenge, Monika and her team were only given three days notice before the receivership needed to be publicly announced – two of which were weekend days. Within these three days, Monika and her team were tasked with preparing the communications and statements for stakeholders; strategizing a way to get ahead – and stay ahead – of the news cycle; determining the best way to communicate the news internally while soon after needing to also prepare the internal team for the tasks and challenges of helping to manage this crisis; and much more. In this episode of The Crisis Intelligence Podcast, Monika shares her story of how her and her team managed this crisis in real-time. She shares the biggest challenges they faced, how they prepared their crisis communications strategy, the results that ensued, and the biggest lessons and takeaways she learned first-hand, along the way. This episode of The Crisis Intelligence Podcast discusses: Monika Lancucki’s first-hand crisis management experience – her and her team’s successes, their failures and the many lessons learned in real-time. How to prepare and manage a corporate crisis involving receivership. Strategies for breaking unwanted news to employees… employees that you also need to actively help you manage the crisis. Practical examples on how to shape a story and become the narrative of your own crisis. It’s an interesting story with tons of insightful takeaways. Enjoy! Running time: 54:31 Connect with us! Subscribe to The Crisis Intelligence Podcast!Subscribe and leave us a review on iTunes and/or StitcherSubscribe via email About host, Melissa Agnes Learn more about Melissa AgnesFollow Melissa on Twitter: @melissa_agnesConnect with Melissa on LinkedInEmail Melissa directly: melissa@melissaagnes.com Learn more about Agnes + Day, Melissa’s crisis management firm. About guest, Monika Lancucki Connect with Monika on LinkedInFollow Monika on Twitter: @niska7For the SlideShare presentation discussed in this podcast, click hereFollow Monika on SlideShare A big thanks to Monika for taking the time to share your story with us! This post, TCIP #052 - A Crisis Management Case Study with Monika Lancucki, was originally published to melissaagnes.com.

Welcome to episode #051 of The Crisis Intelligence Podcast, with Melissa Agnes and Jeff Reeb. Jeff Reeb is the Director of the Office of Emergency Management for the County of Los Angeles. Jeff and I met after I gave my TEDx talk earlier this year. While having a conversation with Jeff about LA County’s current strategies for effective emergency management and crisis communication, we thought that it would be fun to record our conversation, as others in the field of emergency management are struggling with many of the same and similar issues. In this week’s episode of The Crisis Intelligence Podcast, Jeff and I discuss challenging areas of emergency management and crisis preparedness that pertain to counties, cities, municipalities and organizations around the world. This episode of The Crisis Intelligence Podcast discusses: The challenges and benefits of using mobile technology for emergency management. The challenges of running a county / city and coordinating with neighboring counties and cities for emergency management. Metrics for evaluating crisis management success. Cultural adaptability for crisis communications. It’s an insightful conversation that covers many areas of strategizing crisis preparedness for emergency management. Enjoy! Running time: 54:59 Connect with us! Subscribe to The Crisis Intelligence Podcast!Subscribe and leave us a review on iTunes and/or StitcherSubscribe via email About host, Melissa Agnes Learn more about Melissa AgnesFollow Melissa on Twitter: @melissa_agnesConnect with Melissa on LinkedInEmail Melissa directly: melissa@melissaagnes.com Learn more about Agnes + Day, Melissa’s crisis management firm. About guest, Jeff Reeb Learn more about Jeff on LinkedInFollow Jeff on Twitter: @lacooemCheck out LA County’s office of emergency management’s website Thanks to Jeff for taking the time to have this insightful chat with me! This post, "TCIP #051 -  Strategizing Emergency Management with Jeff Reeb," was originally published to melissaagnes.com.

Welcome to episode #050 of The Crisis Intelligence Podcast, with Melissa Agnes and Garth Rowan. From female reporters being spontaneously and continually harassed during live reporting, to individuals making mistakes caught on camera and ending up losing their jobs as a result of the footage going viral. We’ve seen some extreme cases of online shaming in the past few years, often resulting in online bullying with dire consequences. But where does society need to draw a line for this type of mob lynching mentality, and how can we determine whether or not the punishments actually fit the crimes? Additionally, what is the best practice for organizations whose employees get caught in these types of viral controversies? In this episode of The Crisis Intelligence Podcast, Garth Rowan and I discuss the reality of online shaming and the impact it has been having on individuals and organizations alike. Through the discussion of several recent case studies, we examine the realities of online shaming and best practices for organizations and individuals for this type of crisis prevention and crisis management. It’s an interesting discussion on a very timely and impactful topic. Enjoy! Running time: 1:02:29 Links mentioned in the podcast CBC and The National: Sexist attacks on female journalists CBC news: Online shaming: the return of mob morality Monica Lewinsky’s TED talk: The price of shame Connect with us! Subscribe to The Crisis Intelligence Podcast!Subscribe and leave us a review on iTunes and/or StitcherSubscribe via email About host, Melissa Agnes Learn more about Melissa AgnesFollow Melissa on Twitter: @melissa_agnesConnect with Melissa on LinkedInEmail Melissa directly: melissa@melissaagnes.com Learn more about Agnes + Day, Melissa’s crisis management firm. About guest, Garth Rowan Learn more about Garth RowanConnect with him on LinkedInEmail Garth directly: garth@beready.caCheck out Garth’s blog posts on The Crisis Intelligence BlogListen to another great podcast with Garth: TCIP #036 – How To Conduct a Crisis Simulation with Garth Rowan Thanks to Garth for taking the time to have this interesting discussion with me! This post, TCIP #050 - Online Shaming with Garth Rowan, was first published to melissaagnes.com.

Welcome to episode #049 of The Crisis Intelligence Podcast, with Melissa Agnes, Karen Freberg and Kristin Saling. Karen Freberg and Kristin Saling are more than sisters, they’re research colleagues. They recently conducted an academic study to determine the characteristics and attributes that make a good crisis communication message on social media. When I discovered their research, I knew I had to have them on TCIP to discuss their findings! In this week’s episode of The Crisis Intelligence Podcast, I sat down with Karen and Kristin to discuss their study, its focus and its findings. What’s interesting (yet not surprising) is that the results of their study provide an academic research basis to support what crisis professionals in the field, such as myself, have been preaching and teaching to clients for years. With that said, tune in to discover what their study suggests is the recipe for effective crisis management messaging on social media. This episode of The Crisis Intelligence Podcast discusses: The Q-Sort method and how it was used to determine what makes a good crisis communication message. How different people want to receive different types of information and updates throughout a crisis. The results of the study: What actually makes a good crisis message on social media. What all of this means to your organization. Karen and Kristin are both smart and fun to chat with – and listen to. Enjoy! Running time: 49:42 Connect with us! Subscribe to The Crisis Intelligence Podcast!Subscribe and leave us a review on iTunes and/or StitcherSubscribe via email Links and studies mentioned in this podcast Download a copy of Karen and Kristin’s Situational Q-Sort Study (2013)Download a copy of Karen and Kristin’s article: “Using value modeling to evaluate social media messages: The case of Hurricane Irene” About host, Melissa Agnes Learn more about Melissa AgnesFollow Melissa on Twitter: @melissa_agnesConnect with Melissa on LinkedInEmail Melissa directly: melissa@melissaagnes.com Learn more about Agnes + Day, Melissa’s crisis management firm. About guest, Karen Freberg Check out Karen’s blog: karenfreberg.com/blogFollow Karen on Twitter: @kfreberg About guest, Kristin Saling Check out Kristin’s blog: kcsaling.comFollow Kristin on Twitter: @kcsaling Thanks to Karen and Kristin for taking the time to share your study and its findings with us! This post, TCIP #049 - What Makes a Good Crisis Message with Karen Freberg and Kristin Saling, was originally published to melissaagnes.com.

Welcome to episode #048 of The Crisis Intelligence Podcast, with Garth Rowan and Melissa Agnes. I recently had the great honor and privilege of giving a TEDx Talk in the City of LA. The topic of my TEDx talk is “The Secret to Successful Crisis Management in the 21st Century”. In this week’s episode of The Crisis Intelligence Podcast, I did something a little different from what I usually do. My goal was to bring the message of my talk to you, and to share this critical secret with you. In order to do this, my good friend and colleague, Garth Rowan and I decided to switch roles, where Garth interviewed me about my talk. So, by tuning in to this week’s podcast, you’ll hear an audio version of my 18 minute TEDx Talk followed by Garth’s interview, where we discuss the process I took to create and deliver my speech, and what it really means to adapt a proactive mindset into the very culture of your organization, in the name of successful crisis management and preparedness. Delivering this TEDx Talk was both an honor and a challenge and I look forward to sharing the details of my experience with you. Enjoy! Running time: 54:24 Connect with us! Subscribe to The Crisis Intelligence Podcast!Subscribe and leave us a review on iTunes and/or StitcherSubscribe via email Links mentioned in this podcast Watch Melissa’s TEDx Talk: The Secret to Successful Crisis Management in the 21st CenturyBook: Power Cues, by Dr. Nick MorganBook: Talk Like TED, by Carmine GalloBook: How to Deliver a TED Talk, by Jeremey DonovanBook: The ONE Thing, by Gary Keller and Jay Papasan About Melissa Agnes Learn more about Melissa AgnesFollow Melissa on Twitter: @melissa_agnesConnect with Melissa on LinkedInEmail Melissa directly: melissa@melissaagnes.com Learn more about Agnes + Day, Melissa’s crisis management firm. About guest host, Garth Rowan Learn more about Garth RowanConnect with him on LinkedInEmail Garth directly: garth@beready.caCheck out Garth’s blog posts on The Crisis Intelligence Blog A big thanks to everyone who helped me in the process of creating this speech, and to Garth Rowan for taking the additional time to interview me on this topic and important message! This post, TCIP #048 - The Secret to Successful Crisis Management with Melissa Agnes, was first published on melissaagnes.com.

Welcome to episode #047 of The Crisis Intelligence Podcast, with Melissa Agnes and Roman Gaponenko. Global events, from the Olympics to the Oscars to a global crisis that impacts the world at large, present unique challenges when it comes to crisis preparedness and crisis management. Last week, in part one of this two-part podcast series with Roman Gaponenko, a social media and content strategist for the 2014 Sochi Winter Olympics, Roman and I discussed how to strategize and approach crisis preparedness for global events. This week, in the second part of this podcast series, Roman shares stories about what it was like on the ground in Sochi and the different crisis and issue scenarios that he and his team had to face and quickly overcome in real-time. Roman shares some really interesting stories and together we provide you with tons of realistic and implementable takeaways to help make your crisis preparedness program scalable and effective. Whether you’re planning for a global event or are in an industry that can potentially be impacted by global crises, this is the second half of a two-part podcast series you won’t want to miss. Enjoy! Running time: 1:11:22 Connect with us! Subscribe to The Crisis Intelligence Podcast!Subscribe and leave us a review on iTunes and/or StitcherSubscribe via email About host, Melissa Agnes Learn more about Melissa AgnesFollow Melissa on Twitter: @melissa_agnesConnect with Melissa on LinkedInEmail Melissa directly: melissa@melissaagnes.com Learn more about Agnes + Day, Melissa’s crisis management firm. About guest, Roman Gaponenko Learn more about Roman on LinkedInFollow Roman on Twitter: @romanholiday Thanks to Roman for having this insightful discussion with me! This post, TCIP #047 - Crisis Management for Global Events with Roman Gaponenko (Part 2), was originally published to melissaagnes.com.

Welcome to episode #046 of The Crisis Intelligence Podcast, with Melissa Agnes and Roman Gaponenko. Global events, from the Olympics to the Oscars to a global crisis that impacts the world at large, present unique challenges when it comes to crisis preparedness and crisis management. Roman Gaponenko, a digital strategist who has worked for global agencies, had the opportunity to be a part of the 2014 Sochi Winter Olympics team tasked with social media and content strategy for the world event. In his role, Roman and his team had to anticipate risk, manage issues in real-time, deal with the real-time media and prevent crises from escalating. In this episode of The Crisis Intelligence Podcast, Roman and I sat down to discuss crisis management planning and prevention for global events. The conversation was so great that we decided to break it up into two parts. This first part discusses the approach Roman and his team took to plan for and prevent risks surrounding the Winter Olympics on the digital landscape. We also discuss how they anticipated issues and prepared to take part in and manage the real-time conversations that took place around the world throughout the Olympics. The second part of this podcast (TCIP #047), discusses what it was like on the ground in Sochi, how Roman and his team managed the issues that threatened the Olympics’ reputation, attacks by activist groups, the real-time media and so much more. Whether you’re planning for a global event or are in an industry that can potentially be impacted by global crises, this is the first of a two-part podcast series you won’t want to miss! Connect with us! Subscribe to The Crisis Intelligence Podcast!Subscribe and leave us a review on iTunes and/or StitcherSubscribe via email About host, Melissa Agnes Learn more about Melissa AgnesFollow Melissa on Twitter: @melissa_agnesConnect with Melissa on LinkedInEmail Melissa directly: melissa@melissaagnes.com Learn more about Agnes + Day, Melissa’s crisis management firm. About guest, Roman Gaponenko Learn more about Roman on LinkedInFollow Roman on Twitter: @romanholiday Thanks to Roman for having this insightful discussion with me! This post, TCIP #046 - Crisis Management for Global Events with Roman Gaponenko (Part 1), originally appeared on melissaagnes.com.

Welcome to episode #045 of The Crisis Intelligence Podcast, with Melissa Agnes and Curtis Midkiff. The American Red Cross is known for their amazing, life saving emergency management and humanitarian work. A big part of their success is due to their evolutionary mindset and corporate culture that empowers them to change and adapt with the times. What has always fascinated me are their extreme capabilities in the use of social media for real-time emergency management. Today they have three social media command centers, also known as “digidocs”, that serve as their home base for monitoring, listening, responding, communicating, targeting – you name it – both in and out of crises and emergencies. In this episode of The Crisis Intelligence Podcast, I was fortunate to have the opportunity to sit down and discuss the details and strategy behind the American Red Cross’s social media emergency management strategy and set-up with Curtis Midkiff, director of social engagement at the American Red Cross. Throughout this discussion, Curtis and I discuss everything from the importance of having an “always on” mentality when it comes to crisis management, to how the American Red Cross has set up their social media listening tools, what they listen to and for, how they categorize and group their monitoring efforts, how they train their teams of volunteers, and so much more! Whether you work in the emergency management field or on the crisis management team for a corporate entity, Curtis shares so many great takeaways in this podcast that you will be able to evaluate and hopefully incorporate into your own social media for crisis management strategy. Interesting is an understatement when referring to this episode of TCIP. Enjoy! Running time: 52:16 Connect with us! Subscribe to The Crisis Intelligence Podcast!Subscribe and leave us a review on iTunes and/or StitcherSubscribe via email About host, Melissa Agnes Learn more about Melissa AgnesFollow Melissa on Twitter: @melissa_agnesConnect with Melissa on LinkedInEmail Melissa directly: melissa@melissaagnes.com Learn more about Agnes + Day, Melissa’s crisis management firm. About guest, Curtis Midkiff Learn more about Curtis and connect with him on LinkedInFollow Curtis on Twitter: @clmidkiff About the American Red Cross Follow the Red Cross on Twitter: @redcrossLike them on FacebookCheck out the American Red Cross’s blog: redcrosschat.org Curtis spoke about the new disaster portal the American Red Cross is in the process of developing. It’s a great initiative and you can check it out here: redcross.org/disaster-action A big thank you to Curtis for taking the time to have this important and insightful conversation with me! This post, TCIP #045 - The American Red Cross's Social Media Command Center with Curtis Midkiff, was first published to melissaagnes.com.

Welcome to episode #044 of The Crisis Intelligence Podcast, with Melissa Agnes and Maanit Zemel. Does your organization email Canadian stakeholders? If so, have you developed a CASL Compliance Policy? If you haven’t, you may be in store for some serious repercussions. Canada’s Anti Spam Legislation (CASL) came into effect in July of 2014 and it seems that since it came into effect, the Canadian Radio-television and Telecommunications Commission (CRTC) has been out for blood. They recently fined an organization called Compu-Finder a wopping $1.1 Million for “4 alleged violations”. They also recently fined the online dating service, Plenty of Fish, $48K for not having an unsubscribe button prominently displayed in their email send outs. Both of these organizations took a completely different approach to their crisis management, which is interesting to analyze. Within this episode of The Crisis Intelligence Podcast, I explore both of these crisis management strategies and their impact on the organizations’ reputations with CASL attorney, Maanit Zemel. No matter where your organization is based, if you email Canadians then CASL deeply applies to you and presents you with some serious risks for non compliance. The good news is that these risks are completely manageable and preventable. Within this podcast, Maanit and I provide you with strategies and tips to make sure that yours is not the next organization fined by the CRTC for emailing Canadians. Running time: 55:37 More CASL information Original Podcast with Maanit on CASL: TCIP #025 – Canada’s Anti-Spam Legislation (CASL) with Maanit Zemel 7 Steps for Preparing CASL Compliance Policies Canada’s Anti-Spam Legislation (CASL) – Why It Matter to Non-Canadians Get connected Subscribe to The Crisis Intelligence Podcast!Subscribe and leave us a review on iTunes and/or StitcherSubscribe via email About host, Melissa Agnes Learn more about Melissa AgnesFollow Melissa on Twitter: @melissa_agnesConnect with Melissa on LinkedInEmail Melissa directly: melissa@melissaagnes.com Learn more about Agnes + Day, Melissa’s crisis management firm. About guest, Maanit Zemel Learn more about Maanit and her practice: www.casllaw.caConnect with Maanit on LinkedInFollow Maanit on Twitter: @maanitzemelEmail Maanit directly: mzemel@casllaw.ca Learn more about Canada’s Anti-Spam Legislation at fightspam.gc.ca This post, TCIP #044 - Organization Fined $1.1 Million for Emailing Canadians (CASL) with Maanit Zemel, was originally published to melissaagnes.com.

Welcome to episode #043 of The Crisis Intelligence Podcast, with Melissa Agnes and Tad Milmine. Those of you who know me and follow my work, know that bullying is a youth-affecting crisis that touches my heart. Every once in a while I write about this growing issue and do what I can to provide helpful resources and strategies for educational institutions and law enforcement. That said, I was recently introduced to Tad Milmine’s work in bully prevention and I was enamoured by his message and his proactive approach to helping bullied youth directly. Tad is a police officer who travels to schools around Canada on his time off to speak with students about the impact and realities of bullying. By getting personal with them, he’s able to reach them on an emotional level and has had a very positive impact on many bullied youth’s lives around the country. Within this episode of The Crisis Intelligence Podcast, I had the opportunity to sit down and chat with Tad about his work in bully prevention. In this episode, Tad shares his story and the strategies that have proven to work for him. He also provides tips and takeaways for law enforcement, educational institutions and parents dealing with this type of youth-related crisis. If you're in law enforcement, work in education or have a child in your life who is or may be being impacted by bullying, then this episode will provide you with unique insights, perspectives and helpful tips. Enjoy!  Running time: 49:28 Get connected Subscribe to The Crisis Intelligence Podcast!Subscribe and leave us a review on iTunes and/or StitcherSubscribe via email About host, Melissa Agnes Learn more about Melissa AgnesFollow Melissa on Twitter: @melissa_agnesConnect with Melissa on LinkedInEmail Melissa directly: melissa@melissaagnes.com Learn more about Agnes + Day, Melissa’s crisis management firm. About guest, Tad Milmine Interested in bringing Tad in to speak with your students?Visit his website to learn more about Tad and his message: bullyingendshere.caFollow Tad on Twitter: @TadMilmineIf you’d like to make a donation to help Tad continue to do the important work he’s doing, click here. This post, TCIP #043 - Bullying Ends Here with Tad Milmine, was originally published on melissaagnes.com.

Welcome to episode #042 of The Crisis Intelligence Podcast, with Melissa Agnes and Roy Reid. Proactively building trust with your stakeholders is a profound crisis preparedness strategy (amongst other things). But in order to build outrageous trust, you need to begin by working from the inside out. An organization that focuses on building a corporate culture of trust with both their internal and external stakeholders will find that a) they minimize risk on a regular basis, in everything they do; and b) they have a powerful advantage in a crisis – the trust of their stakeholders, the benefit of the doubt. So what does having a culture of “outrageous” trust really mean and how do you go about cultivating this? In this episode of The Crisis Intelligence Podcast, I sit down with Roy Reid to discuss the exact answers to these questions in full detail. Roy and I touch on so many levels of trust and provide actionable tips to help you build a high-trust culture within your organization. No matter what stage of cultivating outrageous trust you may be at right now, there are a ton of tangible takeaways in this episode for you to either begin or continue down the road of building outrageous trust. Enjoy! Running time: 1:14:45 Get connected Subscribe to The Crisis Intelligence Podcast!Subscribe and leave us a review on iTunes and/or StitcherSubscribe via email About host, Melissa Agnes Learn more about Melissa AgnesFollow Melissa on Twitter: @melissa_agnesConnect with Melissa on LinkedInEmail Melissa directly: melissa@melissaagnes.com Learn more about Agnes + Day, Melissa’s crisis management firm. About guest, Roy Reid Learn more about Roy ReadCheck out Roy’s website: roywreid.comFollow Roy on Twitter: @royreidLike him on Facebook This post, TCIP #042 - Cultivating Outrageous Trust with Roy Reid, was originally published to melissaagnes.com. 

Welcome to episode #041 of The Crisis Intelligence Podcast, with Melissa Agnes and Dave Carroll. In 2009, Canadian musician Dave Carroll published the first of three videos telling the story of how United Airlines carelessly broke his guitar. This video, as I’m sure you recall, was titled “United Breaks Guitars” – and it created a media frenzy that a) sent United Airlines’s reputation down a downward spiral, resulting in an estimated $1.8 million dollar loss that year; and b) jump-started Dave Carroll’s career as a consumer activist, speaker, musician and author. Within this episode of The Crisis Intelligence Podcast, I chat with Dave about his experience with United Breaks Guitars, what it meant, new developments that it may have helped manifest (i.e.: the new US Department of Transportation’s decision that allows musicians to bring guitars onboard all US airplanes) – and a whole bunch more. There’s also some great messages in his story about being open and receptive to opportunities as they come to you – and yes, this also applies to your crisis and issues management! This episode of The Crisis Intelligence Podcast discusses: The impact that one person’s voice can have on your organization – whether for the positive or negative. The dangers of allowing your organization to view any type of incident – or customer – as statistically insignificant. The power of story-telling in (and out of) crisis management. The importance of spotting opportunities and being prepared to proactively leverage them. Dave’s biggest crisis management advice he has to offer to organizations. If you followed United Breaks Guitars in 2009 – and even if you didn’t – you’ll enjoy this listen! Running time: 52:01 Get connected Subscribe to The Crisis Intelligence Podcast!Subscribe and leave us a review on iTunes and/or StitcherSubscribe via email About host, Melissa Agnes Learn more about Melissa AgnesFollow Melissa on Twitter: @melissa_agnesConnect with Melissa on LinkedInEmail Melissa directly: melissa@melissaagnes.com Learn more about Agnes + Day, Melissa’s crisis management firm. About guest, Dave Carroll Learn more about Dave Carroll, the musician, speaker and author: davecarrollmusic.comContact Dave directly: dave@davecarrollmusic.comFollow Dave on Twitter: @davecarrollLearn more about the United Breaks Guitars story and impact on United AirlinesMore on Dave’s story-telling workshop A warm thanks to Dave for taking the time to have this insightful discussion with me! This post, TCIP #041 - Life After United Breaks Guitars with Dave Carroll, was originally published to melissaagnes.com.

Welcome to episode #040 of The Crisis Intelligence Podcast, with Melissa Agnes and Zahed Amanullah. As I described and discussed in this blog series, ISIS is a petrifyingly brilliant communicator and recruiter. But countering violent extremism and propaganda can’t only fall on the shoulders of our government agencies, for multiple reasons. The good news, is that there are private organizations out there that are committed to this mission and that are doing some amazing work. The Institute for Strategic Dialogue (ISD) is one of these organizations. ISD is a London-based think tank dedicated to dealing with the ongoing problem of extremism. The work that they’re doing, their way of viewing this rising crisis and it’s solutions, and the impact they’re having is fascinating and of critical importance. In this episode of The Crisis Intelligence Podcast, I had the opportunity to sit down with Zahed Amanullah, senior program manager at ISD, to discuss the important work that ISD is doing and the crisis management lessons they’ve learned along the way. This episode of The Crisis Intelligence Podcast discusses: The most effective ways to counter extremism in the 21st century. How data analytics and split-testing are crucially important for effective crisis management. The importance of provoking and promoting critical thinking as a tactic to fight in this war of ideas. How Google, Facebook and Twitter are taking their social responsibility in this war of ideas seriously and choosing to help in this fight. The fact that this crisis is a societal crisis and how you (yes, you!) can be a valuable asset and help us win this fight. It’s an important conversation with fascinating and important takeaways. Tune in and then I encourage you to follow the links below to learn more – including how you can help in this fight to counter extremism. Thank you and enjoy! Subscribe to The Crisis Intelligence Podcast!Subscribe and leave us a review on iTunes and/or StitcherSubscribe via email About host, Melissa Agnes Learn more about Melissa AgnesFollow Melissa on Twitter: @melissa_agnesConnect with Melissa on LinkedInEmail Melissa directly: melissa@melissaagnes.com Learn more about Agnes + Day, Melissa’s crisis management firm. About guest, Zahed Amanullah Learn more about Zahed AmanullahLearn more about the Institute for Strategic DialogueFollow ISD on Twitter: @institute4sd For teachers and educational institutions:Learn more about the Extreme Dialogue campaign targeted to getting kids talking and thinking about this issue as a recruitment prevention strategy: extremedialogue.org This post, TCIP #040 - Countering Extremism with Zahed Amanullah, was first published to melissaagnes.com.

Welcome to episode #039 of The Crisis Intelligence Podcast, with Melissa Agnes and Martin Waxman. The digital landscape continues to evolve, but it has also been mainstream long enough that it has begun to settle as well. For example, the way in which we navigate online has become customary enough that we can begin to understand behavioral trends. And understand these trends we must, if we want to communicate efficiently and effectively both in and out of a crisis. In this episode of The Crisis Intelligence Podcast, Martin Waxman and I discuss 5 new digital trends that impact your organization’s reputation and that need to be incorporated into your communications strategies, including your crisis communications. These five trends include: Online search: Martin and I get down and dirty about online search. Why? Because 93% of online activity begins within a search engine. So what does this mean for your reputation and how can you use this to your advantage, especially when Google keeps changing their algorithms? You’ll discover key takeaways and insights within this episode. Mobile technology: We discuss the impact that mobile has on your reputation, as well as the risks that mobile technology leaves your organization vulnerable to – many of which you may not even be aware of… yet. The new generational gap: Studies show that different generations use the digital landscape differently. Understanding who your stakeholders are and how they use technology (from the search engines to mobile to social media) will help you better communicate to and with them in a crisis. The face of new media: We look at the different social media channels as different types of media outlets and discuss how to use these differences to build your communications strategy. The fact is that every organization has the opportunity to position themselves as a new media company / channel – which, as you can imagine, offers a ton of crisis management opportunities. Entertainment: Attention spans are getting shorter and shorter. Meanwhile, the digital noise gets louder and louder. This means that you need to continue to find new and engaging ways to captivate your audiences if you want to position yourself and remain at the forefront. It’s a fun listen that touches on so many important areas of your digital communications and reputation management. Enjoy! Get connected! Subscribe and leave us a review on iTunes and/or StitcherSubscribe via email Learn more about Melissa AgnesFollow Melissa on Twitter: @melissa_agnesConnect with Melissa on LinkedInEmail Melissa directly: melissa@melissaagnes.com Learn more about Agnes + Day, Melissa’s crisis management firm.   Learn more about Martin WaxmanVisit Martin’s websiteFollow Martin on Twitter: @MartinWaxmanConnect with Martin on FacebookCheck out Martin’s podcast: Inside PR This post, TCIP #039 - 5 Digital Trends That Impact Your Online Reputation with Martin Waxman, originally appeared on melissaagnes.com.

Welcome to episode #038 of The Crisis Intelligence Podcast, with Melissa Agnes and Nick Morgan. Every conversation is two conversations, says Dr. Nick Morgan, President of Public Words. The first, being our spoken words and the second being our body language. In fact, our body language – that second conversation – speaks very loudly to the unconscious mind of those we’re communicating with. So loudly that it’s the part of the conversation that people are most inclined to believe, especially if it contradicts the words being spoken. This is particularly important for leaders and spokespeople to remember in a crisis. When you have the weight of high stakes communication on your shoulders, you absolutely want your presence, gestures and body language to affirm your words, rather than oppose them. Sometimes, something as simple and innocent as being nervous can make a person look shady and untrustworthy, not something you want to come across as, being the leader, spokesperson or PIO of a crisis. So then how can you make sure to master this second conversation to communicate even more effectively and compassionately in a crisis? In this episode of The Crisis Intelligence Podcast, I sit down with Dr. Nick Morgan, coach, speaker and writer on smart communications, to answer this very question. Within this conversation, Nick and I discuss the power of the second conversation and Nick reveals key tactics to help you master your subconscious body language to position yourself as a powerful, confident and trustworthy leader, especially when the stakes are high. Get connected! Have questions, comments or suggestions? Email melissa@melissaagnes.comSubscribe and leave us a review on iTunes and/or StitcherSubscribe via email Learn more about Melissa AgnesFollow Melissa on Twitter: @melissa_agnesConnect with Melissa on LinkedIn Learn more about Agnes + Day, The Crisis Intelligence Firm. Learn more about Nick MorganFollow Nick on Twitter: @DrNickMorganI highly recommend reading Nick’s book, Power CuesCheck out Nick’s company, Public Words This post, TCIP #038 - Mastering Your Body Language for Crisis Leadership with Nick Morgan, originally appeared on melissaagnes.com.

Welcome to episode #037 of The Crisis Intelligence Podcast, with Melissa Agnes and Trushar Barot. In 2014, Ebola spread quickly throughout West Africa. In the second half of last year, BBC World News decided that they wanted to position themselves as a voice of credibility and leadership in this global crisis. Yes, that’s right. A world news organization wanted to help fight the crisis of Ebola. And they did. Successfully. The story of how they did this, how they proactively leveraged technology and the art of story telling to successfully achieve this mission is fascinating and inspiring. In this week’s episode of The Crisis Intelligence Podcast, I sit down with Trushar Barot, the Apps Editor for BBC World Service and Global News, to discuss the strategy behind BBC’s WhatsAp Ebola Service. We discuss what worked and why, how they strategized their content (from their frequency of posting, to chosen file formats and more), the benefits that came out of this proactive endeavour and the biggest takeaways for your organization’s crisis communications. It’s a truly great listen with tons of inspiration that can be applied to your crisis communications. Enjoy! Get connected! Have questions, comments or suggestions? Email melissa@melissaagnes.comSubscribe and leave us a review on iTunes and/or StitcherSubscribe via email Learn more about Melissa AgnesFollow Melissa on Twitter: @melissa_agnesConnect with Melissa on LinkedIn Learn more about Agnes + Day’s crisis simulation platform and exercises. Follow Trushar on Twitter: @TrusharLearn more about BBC’s Ebola initiatives by connecting with them on Facebook This post, TCIP #037 - BBC's WhatsApp Ebola Service with Trushar Barot, first appeared on melissaagnes.com.

Welcome to episode #036 of The Crisis Intelligence Podcast, with Melissa Agnes and Garth Rowan. Crisis simulations are an amazing way to test your crisis plan and strengthen your team’s crisis communication skills. I’ve been conducting crisis simulations for a few years now and the results that they bring to my clients never cease to amaze me. That said, I often get asked questions like “how do I conduct a crisis simulation?”; “who should be involved in the exercise?”; “what should I test?”; etc. So I decided to dedicate this week’s episode of The Crisis Intelligence Podcast to answering these questions and helping those of you out there who are interested in conducting a crisis simulation, develop the best scenario and exercise you can for your team. With me in this podcast is my friend and colleague, Garth Rowan. Garth and I work together quite often, combining our strengths to provide our clients with life-like simulations, so it made perfect sense that I would ask him to join me in this conversation. Within this episode, Garth and I have fun answering commonly posed questions, and we share our own experiences while detailing what makes for a great crisis simulation. This post, TCIP #036 - How To Conduct a Crisis Simulation with Garth Rowan, was originally to melissaagnes.com

Welcome to episode #035 of The Crisis Intelligence Podcast, with Melissa Agnes and Laurent Gaildraud. Rumors have existed since the beginning of human behavior. A good rumor is deep-seeded and hypnotic. A good rumor can launch an organization or public figure into a crisis that is not terribly easy to manage or overcome. But what makes a good rumor and how can your organization best protect itself from this risky phenomenon? Within this episode of The Crisis Intelligence Podcast, I sat down with Laurent Gaildraud, a consultant who specializes in the science of rumors. Laurent’s job and passion is in explaining how to destabilize any entity (economical, political, social, etc.) by spreading rumors. It’s the opposite of my job and passion, I know! I help organizations prevent risk and manage crises, while Laurent helps people create rumors to create crises. But that fascinated me on so many different levels. As you listen to this podcast, you’ll notice that much of what Laurent explains about the science of rumors aligns perfectly with what you’ll often hear me say makes the recipe for a crisis that has the potential to go viral. He discusses the sociological enchantment that rumors hold and why we, as human beings, can become so enthralled in them. This post, TCIP #035 - The Science of Rumors with Laurent Gaildraud, originally appeared on melissaagnes.com.

Welcome to episode #034 of The Crisis Intelligence Podcast, with Melissa Agnes and Tom Iovino. As a Public Information Officer (PIO) or spokesperson for an organization, dedicating time to developing real, authentic relationships with reporters is an essential part of, not just your job, but your crisis preparedness. It’s a strategy that takes time, effort and genuine authenticity. It’s also a strategy that can be extremely rewarding in (and out of) a crisis. Within this episode of The Crisis Intelligence Podcast, Tom Iovino and I discuss the value of media relations for crisis preparedness and provide some best practices for developing mutually beneficial relationships with reporters, bloggers and journalists. Whether you’re a PIO or the spokesperson for your organization, you’ll find some interesting and useful tactics and best practices within this episode. Enjoy! This post, TCIP #034 – Media Relations for Crisis Preparedness with Tom Iovino, originally appeared on melissaagnes.com.

Welcome to episode #033 of The Crisis Intelligence Podcast, with Melissa Agnes and Brad Phillips. When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. The truth is that your company spokesperson’s toughest task will be to communicate on behalf of your brand in a crisis – when the stakes are at their highest and the pressure is on. Within this episode of The Crisis Intelligence Podcast, I sit down with Brad Phillips, a.k.a. Mr. Media Training, to discuss the challenges of crisis spokesperson training. Brad and I discuss life as crisis and media training consultants and the tricks and tactics we’ve learned along the way. We have some laughs and, if you’re a consultant or part of your organization’s communications team, you’re sure to find some valuable takeaways within this episode. The lightening round I spontaneously did something a little different – and super fun! – in this episode. There were just too many questions I wanted to ask and discuss with Brad and not enough time, so we decided to end with a lightening round where I ask Brad a series of commonly asked questions in rapid succession and he replies thoroughly, but as quickly as possible. It’s entertaining and very resourceful, so be sure to tune in until the very end! This episode of The Crisis Intelligence Podcast discusses: What makes a good spokesperson for crisis communication. The real-time news cycle and how it impacts in a crisis. Tips for making communications “social media friendly”. Biggest mistakes spokespeople make in crisis – and how you can avoid them. How to save a client or brand who has already stuck their foot in their mouth. It's a fun and informative listen. Enjoy! Get connected! Have questions, comments or suggestions? Email melissa@melissaagnes.comSubscribe and leave us a review on iTunes and/or StitcherSubscribe via email Learn more about Melissa AgnesFollow Melissa on Twitter: @melissa_agnesConnect with Melissa on LinkedIn Learn more about Agnes + Day, The Crisis Intelligence Firm. Subscribe to Brad’s blog: MrMediaTraining.comA must read! Brad’s book: The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next InterviewCheck out Brad’s media training company: Phillips Media RelationsFollow Brad on Twitter: @MrMediaTrainingEmail Brad directly: contact@mrmediatraining.com Thanks to Brad for having this fun and interesting conversation with me! This post, TCIP #033 – Crisis Spokesperson Training with Brad Phillips, first appeared on melissaagnes.com.

Welcome to episode #032 of The Crisis Intelligence Podcast, with Melissa Agnes and Daniel Noah. Within this episode of The Crisis Intelligence Podcast, Daniel Noah from the National Weather Service in Tampa Bay, delves into some specific strategies that the NWS has been using to communicate with their community in times of emergency.  This episode of The Crisis Intelligence Podcast discusses: What data mining is and how the NWS uses it to monitor the social sphere for important feedback, warning signs and more. The NWS's strategy for dealing with doomsday photos that tend to go viral in natural disasters and put people in panic mode. The types of policies and procedures the NWS has in place to help them with their crisis communications and social media initiatives - and the internal obstacles they had to overcome to get where they are today. The NWS’s spirit of collaboration, from sharing policies that have proven to work for them, to partnering with existing apps that they know their target audiences are using regularly in order to communicate with them when need be. The NWS's Wireless Emergency Alerts - How they use mobile and geo-targeting to distribute highly critical information to the masses, in real-time. The NWS’s Embassador program - what it means to you and how you can benefit from joining this program (hint: you can save money on your insurance!). This is truly an enlightening conversation. Enjoy! This post, TCIP #032 - The National Weather Service’s Crisis Communication Strategy with Daniel Noah, first appeared on melissaagnes.com.

Welcome to episode #031 of The Crisis Intelligence Podcast, with Melissa Agnes and Whitney C. Gibson. Dealing with and removing internet defamation and other damaging content from the internet is a big challenge for countless professionals and organizations these days. In this episode of The Crisis Intelligence Podcast, Whitney C. Gibson, an attorney who specializes [...] The post TCIP #031 – Dealing with Internet Defamation and False Online Reviews with Whitney C. Gibson appeared first on The Crisis Intelligence Podcast.

Welcome to episode #030 of The Crisis Intelligence Podcast, with Melissa Agnes, Chris Anderson and Bruce Anderson. As hi-tech enters every phase of our corporate, professional, and private lives, people and organizations are exposed to problems caused by technology in the hands of others intent on causing harm. For the first time in history, we [...] The post TCIP #030 – Cyber Investigation When The Hi-Tech World Turns Ugly with Chris Anderson and Bruce Anderson appeared first on The Crisis Intelligence Podcast.

Welcome to episode #029 of The Crisis Intelligence Podcast, with Melissa Agnes, Captain Chris Hsiung, Tim Burrows and Louis Hayes. Law enforcement, as an industry in the United States in particular, is in the midst of a major crisis. Between what happened in Ferguson, New York, Phoenix, Cleveland, California… this crisis continues to spiral out [...] The post TCIP #029 – Managing the Law Enforcement Crisis Post Ferguson and New York with Captain Chris Hsiung, Tim Burrows and Louis Hayes appeared first on The Crisis Intelligence Podcast.

Welcome to episode #028 of The Crisis Intelligence Podcast, with Melissa Agnes and Brigitte Stock. Countless crises cross borders. When this happens, the task of successfully managing the crisis becomes even more of a challenge. Amongst other things, successfully managing a global crisis means understanding the impact that different cultures have on your crisis communication [...] The post TCIP #028 – Cross-Cultural Communication in Crisis with Brigitte Stock appeared first on The Crisis Intelligence Podcast.

Welcome to episode #027 of The Crisis Intelligence Podcast, with Melissa Agnes and Tony Jaques. A question I get asked often is, “what is the difference between an issue and a crisis?” It’s a common question and rightfully so as it’s an important one. Defining the difference between these two types of negative situations needs [...] The post TCIP #027 – Successful Issue Management with Tony Jaques appeared first on The Crisis Intelligence Podcast.

Welcome to episode #026 of The Crisis Intelligence Podcast, with Melissa Agnes and Tom Iovino. “People have to know you care before they care about what you have to say.” – Tom Iovino Public information officers and crisis communicators have critically important responsibilities in difficult times. They have (or should have) excellent communication skills, strategic [...] The post TCIP #026 – The Accidental PIO with Tom Iovino appeared first on The Crisis Intelligence Podcast.

Welcome to episode #025 of The Crisis Intelligence Podcast, with Melissa Agnes and Maanit Zemel Canada’s Anti-Spam Legislation (CASL) is a Federal legislative regime that came into force in Canada on July 1, 2014. This new anti-spam legislation applies to every person and organization communicating electronically to Canadians. This means that whether your organization is [...] The post TCIP #025 – Canada’s Anti-Spam Legislation (CASL) with Maanit Zemel appeared first on The Crisis Intelligence Podcast.

Welcome to episode #024 of The Crisis Intelligence Podcast, with Melissa Agnes and Louis Hayes Louis Hayes is a police officer in the Metropolitan Chicago area. He’s also responsible for developing The Illinois Model, which is a systematic way of looking at police operations based on solving problems. The Illinois Model takes the common threads [...] The post TCIP #024 – The Illinois Model with Louis Hayes appeared first on The Crisis Intelligence Podcast.

Welcome to episode #023 of The Crisis Intelligence Podcast, with Melissa Agnes and David Van It takes years and continual effort to build a strong reputation, and sadly, it can take mere minutes to destroy it. Social media and the online world have heightened the reputational risk that lingers and threatens today’s organizations. On the [...] The post TCIP #023 – Managing Reputational Risk with David Van appeared first on The Crisis Intelligence Podcast.

Welcome to episode #022 of The Crisis Intelligence Podcast, with Melissa Agnes and Jonathan Bernstein On this week’s episode of The Crisis Intelligence Podcast, I continue my conversation with Jonathan Bernstein about the 30 most important lessons he’s learned in the last 30 years as a crisis management professional. We pick up where we left [...] The post TCIP #022 – 30 Lessons In 30 Years of Crisis Management With Jonathan Bernstein (Part 2) appeared first on The Crisis Intelligence Podcast.

Welcome to episode #021 of The Crisis Intelligence Podcast, with Melissa Agnes and Jonathan Bernstein A veteran of any profession has a world of experience that others can learn and benefit from. Jonathan Bernstein is a veteran crisis management professional with 30 years of experience and first-hand lessons behind him. Within this episode of The [...] The post TCIP #021 – 30 Lessons In 30 Years of Crisis Management With Jonathan Bernstein (Part 1) appeared first on The Crisis Intelligence Podcast.

Welcome to episode #020 of The Crisis Intelligence Podcast, with Melissa Agnes and Bill Boyd As the Ebola crisis continues to make waves in the United States and around the world, the CDC, government, hospitals and countless others are being looked to to lead the public through this epidemic. With this responsibility comes the need [...] The post TCIP #020 – Managing The Ebola Crisis With Bill Boyd appeared first on The Crisis Intelligence Podcast.

Welcome to episode #019 of The Crisis Intelligence Podcast, with Melissa Agnes and Dr. Thomas D. Phelan Should emergency management be defined as a field or a profession? This is an age-old question, and one that Dr. Thomas D. Phelan and I discuss in this week’s episode of The Crisis Intelligence Podcast. While discussing this [...] The post TCIP #019 – Emergency Management as a Field Rather Than a Profession With Dr. Thomas D. Phelan appeared first on The Crisis Intelligence Podcast.

Welcome to episode #018 of The Crisis Intelligence Podcast, with Melissa Agnes and Jean-Michel Ghoussoub Everybody’s always talking about transparency. We always hear things like: You need to be transparent in the way you communicate with your stakeholders, both internal and external – both in and out of a crisis. And though this statement is [...] The post TCIP #018 – The Truth About Transparency With Jean-Michel Ghoussoub appeared first on The Crisis Intelligence Podcast.

Welcome to episode #017 of The Crisis Intelligence Podcast, with Melissa Agnes and Thanh Nguyen My favorite people are those self-educators who soak in knowledge and learn from anything and anyone they can, and that’s one of the things I really like about Thanh Nguyen, Fire Captain with the Garden Grove Fire Department in California. [...] The post TCIP #017 – Exploring Garden Grove Fire Department’s Social Media and Electronic Communication in Crisis with Thanh Nguyen appeared first on The Crisis Intelligence Podcast.

Welcome to episode #016 of The Crisis Intelligence Podcast, with Melissa Agnes and Jonathan Hemus Malaysia Airlines has suffered through two devastating and traumatic crises this year. The first was flight MH370 that disappeared without a trace while flying from Kuala Lumpur to Beijing. The second, flight MH17, was shot down by a missile while [...] The post TCIP #016 – Malaysia Airlines Crisis Management with Jonathan Hemus appeared first on The Crisis Intelligence Podcast.

Welcome to episode #015 of The Crisis Intelligence Podcast, with Melissa Agnes and Chris Syme The fact is that monitoring social media and the search engines needs to be a part of your corporate culture. It needs to be second nature and integrated into your daily (and nightly) activity. But what differs between everyday monitoring [...] The post TCIP #015 – Social Media Monitoring in a Crisis with Chris Syme appeared first on The Crisis Intelligence Podcast.

Welcome to episode #014 of The Crisis Intelligence Podcast, with Melissa Agnes and Chris Boddy Like many others, the Toronto Police Service is looking for opportunities to build efficiency and effectiveness within their agency. As a result of this, they’re doing some interesting things. For starters, they’ve developed a Strategy Management Unit with a strong [...] The post TCIP #014 – Toronto Police Service, Their Customer Service and Crisis Preparedness with Chris Boddy appeared first on The Crisis Intelligence Podcast.

Welcome to episode #013 of The Crisis Intelligence Podcast, with Melissa Agnes and Gini Dietrich Gini Dietrich is a passionate communications professional who has just launched a new book called “Spin Sucks: Communication and Reputation Management in the Digital Age”. Spin does suck and I had a blast discussing this and how to best manage [...] The post TCIP #013 – Spin Sucks with Gini Dietrich appeared first on The Crisis Intelligence Podcast.

Welcome to episode #012 of The Crisis Intelligence Podcast, with Melissa Agnes and Jane Jordan-Meier Jane Jordan-Meier opens this discussion with a strong statement: “A leader emerges in a crisis.” But how can you plan for a successful emergence, rather than an unsuccessful one? What are the challenges of choosing a leader or spokesperson in [...] The post TCIP #012 – The Leader’s Role in Crisis Management with Jane Jordan-Meier appeared first on The Crisis Intelligence Podcast.

Welcome to episode #011 of The Crisis Intelligence Podcast, with Melissa Agnes and Tim Burrows What’s been going on in Ferguson this week is remarkable – and not in a good way. The lack of communication on behalf of the Ferguson Police Department and the St-Louis County Police Department has lead to a disastrous crisis [...] The post TCIP #011 – Discussing The #Ferguson Crisis with Tim Burrows appeared first on The Crisis Intelligence Podcast.

Welcome to episode #010 of The Crisis Intelligence Podcast, with Melissa Agnes and Tegan Ford We recently heard from Professor Karen Freberg about the challenges of teaching crisis communication and designing a course that is both theoretical and practical. This week, join me as I speak with Tegan Ford, a recent graduate who now has [...] The post TCIP #010 – Going From the Classroom to the Field with Tegan Ford appeared first on The Crisis Intelligence Podcast.

Welcome to episode #009 of The Crisis Intelligence Podcast, with Melissa Agnes and Mike McKenna When it comes to emergency evacuation planning, what risks need to be identified and what should you actually plan for? Should every organization, even those with less catastrophic risk, include an evacuation and re-entry plan within their crisis management plan? [...] The post TCIP #009 – Emergency Evacuation and Re-Entry Planning with Mike McKenna appeared first on The Crisis Intelligence Podcast.

Welcome to episode #008 of The Crisis Intelligence Podcast, with Melissa Agnes and Greg Power In this age of social media and continual distractions, story telling is an art form that can help you be heard – and remembered – through the noise. In fact, story telling should be a part of every organization’s corporate [...] The post TCIP #008 – The Power of Story Telling in Crisis Communications with Greg Power appeared first on The Crisis Intelligence Podcast.

Welcome to episode #007 of The Crisis Intelligence Podcast, with Melissa Agnes and Sara Hawkins Sara Hawkins is a savvy attorney dedicated to helping the “little guys out there”. Her policy is to never say “no”, but to help her clients find the right strategies and solutions to their problems. Sara is one of those [...] The post TCIP #007 – Overcoming Legal Challenges in Crisis Communication with Sara Hawkins appeared first on The Crisis Intelligence Podcast.

Welcome to episode #006 of The Crisis Intelligence Podcast, with Melissa Agnes and Patrice Cloutier A true apology is a very powerful thing. Especially in a crisis. It can literally mean the difference between surviving the crisis with your reputation and bottom line intact, and millions of dollars in loss of annual revenue (or your [...] The post TCIP #006 – The Art of the Apology with Patrice Cloutier appeared first on The Crisis Intelligence Podcast.

Welcome to episode #005 of The Crisis Intelligence Podcast, with Melissa Agnes and Karen Freberg. Dr. Karen Freberg is paving the way for professors and students alike. She’s an engaging professor at the University of Louisville, in Kentucky, who teaches and researches on subjects like social media for PR and crisis communication – and she’s [...] The post TCIP #005 – Teaching Crisis Communication in Higher Education with Karen Freberg appeared first on The Crisis Intelligence Podcast.

Welcome to episode #004 of The Crisis Intelligence Podcast, with Melissa Agnes and Rob Burton. Crisis simulations are the best way to prepare your team for a crisis and to strengthen your existing crisis plan. Within this episode, Rob Burton, managing director of PreparedEx, and I discuss the benefits and fun that comes with putting [...] The post TCIP #004 – Simulating Crises for Crisis Preparedness with Rob Burton appeared first on The Crisis Intelligence Podcast.

Welcome to episode #003 of The Crisis Intelligence Podcast with Melissa Agnes and Jim Spicuzza Mobile technology can do wonders for today’s crisis communication. The flexibility, the interactivity and the mobility of it all can save lives, reputations and bottom lines. Within this podcast, Jim Spicuzza, CEO of CrisisGo, and I discuss the power of [...] The post TCIP #003 – The Power of Mobile Technology in Crisis Communication with Jim Spicuzza appeared first on The Crisis Intelligence Podcast.

Welcome to episode #002 of The Crisis Intelligence Podcast with Melissa Agnes and Isaac Griberg of the ICRC. The International Committee of the Red Cross (ICRC) is doing ground-breaking things when it comes to leveraging social media for crisis communications and emergency management. In this episode of The Crisis Intelligence Podcast, I chat with Isaac [...] The post TCIP #002 – Strategizing Social Media for Crisis Communications with Isaac Griberg appeared first on The Crisis Intelligence Podcast.

Welcome to episode #001 of The Crisis Intelligence Podcast with Captain Chris Hsiung and Shino Tanaka. When I think “crisis intelligence” I immediately think of the Mountain View Police Department in Silicon Valley. What this police department is doing to engage with their community on social media and how they’ve integrated social media as a [...] The post TCIP #001 – Doing Crisis Communications Right with the Mountain View Police Department appeared first on The Crisis Intelligence Podcast.

Audio File:  Download MP3Transcript: An Interview with Judy Estrin President and CEO, Packet Design, LLC Date: September 13, 2007 NCWIT Interview with Judy Estrin BIO: Judy Estrin, CEO, JLABS, LLC. and author, Closing the Innovation Gap is a networking technology pioneer and Silicon Valley leader. Since 1981, she has co-founded eight technology companies and served as CTO of Cisco Systems. As CEO of JLABS, LLC, she is an advisor and speaker in the areas of entrepreneurship, leadership and innovation. In May 2000 she co-founded Packet Design, LLC, a network technology company. Prior to co-founding Packet Design, LLC, Estrin was Chief Technology Officer for Cisco Systems. Beginning in 1981 Estrin co-founded three other successful technology companies with Bill Carrico. Bridge Communications, founded in 1981, was a vendor of internetwork routers and bridges that went public in 1985 and merged with 3Com Corp. in 1987; Estrin served as Engineering Vice President and Executive Vice President of Bridge, and later ran the Bridge Communications Division at 3Com. Network Computing Devices, a maker of X terminals and PC-UNIX integration software, was founded in 1988 and went public in 1992; Estrin started with NCD as Executive Vice President and became CEO in 1993. Estrin served as CEO of Precept Software from the company's 1995 founding as a maker of streaming video software until Cisco Systems acquired Precept in 1998, and she became Cisco's Chief Technology Officer until April 2000. Estrin has been named three times to Fortune Magazine's list of the 50 most powerful women in American business. She sits on the boards of directors of The Walt Disney Company and The Federal Express Corporation as well as two private company boards -- Packet Design, Inc. and Arch Rock. She also sits on the advisory councils of Stanford's School of Engineering and Stanford's Bio-X initiative. She holds a B.S. degree in math and computer science from UCLA, and an M.S. in electrical engineering from Stanford University. Lucy Sanders: Hi, this is Lucy Sanders, the CEO of the National Center for Women and Information Technology, or NCWIT. Today we have another great interview with a fabulous woman entrepreneur. And with me is Larry Nelson from w3w3.com. Hi, Larry. Larry Nelson: Hello, I'm so excited to be here. Lucy: Why don't you tell us a little bit about w3w3.com, since the podcast series will be also syndicated on your site? Larry: Yes, and we've started already, and it's really popular so far. At w3w3.com, have it all set it where they can download it as a podcast, they can listen to it on their computer, and it's having great reception. Lucy: That's great! Also here is Lee Kennedy who is an NCWIT director and also, in an exciting new twist of events, is starting yet another new company called Tricallex. Welcome, Lee. Lee Kennedy: Thanks, I'm so glad to be here. Lucy: Well, and today we're interviewing somebody who is just somebody I'm thrilled to talk to because she loves data networking. Now you guys don't get on my case about this. I'm sure that she loves lots of other things, but I know she gets network congestion, and TCIP, and all those great packet protocols. Judy Estrin, welcome. Judy Estrin: It's nice to be here. Lucy: Judy is the co‑founder and chairman of Packets Design. And she sits on the board of the Walt Disney Company and also Federal Express. So, Judy, you know you certainly have done a lot in the area of networking, and not just networking but route analytics and all the different algorithms. Why don't you tell us a little bit about Packet Design first, and then we'll get into the interview? Judy: OK, Packet Design has actually evolved over the last five years. It started out in 2000 as a company that we started to target what we called medium term innovation. So we didn't want to just focus on one product area. We started a number of projects, and the idea was to either license technology or spin out companies. Now, we all know what happened in 2001 and 2002 in the networking market; actually and in the technology market, in general. So it was an interesting time to start a company like that. But we did spinout three companies: Verneer Network, Packet Design, Inc., and Precision IO. A couple of years ago, we changed the business model and stopped doing new projects and just focused our time on the spinouts that existed. So Packet Design, itself, is really somewhat of a shell company at this point. Packet Design, Inc., which I'm chairman of the board of (but not CEO), is in the route analytics business. Verneer is in the network security business. And Precision IO, unfortunately, ended up getting shut down because of, I would say, running out of patience in the eccentric community. Lucy: When you mention route analytics, tell us a little bit about what that entails. Judy: The products that Packet Design, Inc., which is really the spin off that most of the people from Packet Design, LLC went to, the products they provide, probably the easiest way to describe it, is allow you to get more information about an IP network, so that you can manage, diagnose, and plan more effectively. And it gives you information about the routing itself, which is why it is called route analytics, as well as the products that give you information about the traffic that goes on the network and correlates that traffic with the routing. And previously there'd not been products that understood the routing the way this product did. Lucy: Well, and that maybe gets us to our first question around technology because, certainly, I know enough about networking protocols to know that route analytics is an extremely difficult technology. How did you first get into technology? And as you look out into the future, what technologies do you think are going to be especially important? Judy: So, this is kind of a funny answer to have to how did I first get into technology, I would say I was born into it. And today it's common to have second‑generation computer scientists. But when I was growing up, it was not so common. But my father worked with Flid Noiman at the Institute for Advanced Studies, and they started the Computer Science Department at UCLA. My mother is also a Ph.D. in electrical engineering, and was one of the very early biomedical engineers. So I grew up in an environment filled with science and technology. I had a very strong aptitude toward math. And I used to joke that if computers hadn't been invented, I might have ended up being a statistician. So I'm very lucky that computers were invented. When I think of myself and what I really like to do, it's solving problems. And if you think of about technology and computer science, specifically, it really is about solving problems. And I, very early in my career, moved from being a dedicated engineer into management. And I was, in essence, an individual contributor for probably a couple of years before I started managing. And what I found is the same problem solving techniques that I learned in computer science worked very well in the world of solving overall problems, whether it was organizational or people or technological. So I was exposed to technology very early, and I loved it. When you ask me what technologies I think are cool today, as I look forward, some of the most interesting technologies I think are the ones that are, what I would call, interdisciplinary, essentially applying information technology to different things. So whether it's to the consumer market, when you look at entertainment or social networking or any of the other problems that technology is solving in that arena. The increase of mobility, so looking at the problems of trying to take everything we've done that runs so well on personal computers and make that information available on mobile devices. One of the areas that I'm very interested in, my sister happens to run this center at UCLA in this area, and I'm on a board of a startup, is something called sensor‑nets, which is the area of bringing the physical world, or being able to monitor the physical world, and bring information about the physical world into your information systems. Because you now can combine processors, sensors, and wireless together in a very small device that can be sprinkled around, and allow you to get information about the physical world that might be used for environmental needs, or energy, in data centers, in monitoring the elderly at home. There's a whole range of applications. So I think that is another interesting application. I think the application of information technology to healthcare and education will be very important areas, because both of those are areas we have big problems in. And I believe technology can really help solve them. And then last, it's a broad area, but anything having to do with what people call clean techs. So the whole area of energy efficiency as well as new forms of energy I think are going to be very interesting. And technology, information technology will play a role in solving those problems. Lee: Well, the area of sensors is also particularly interesting to me and us at NCWIT. Just a plug for a future NCWIT summit we're going to have at the University of Illinois, Urbana Champagne will be exactly, Judy, what you were just talking about. And we're talking about the future of computing and how it's driven from multiple disciplines. Judy: Great. Lucy: And Judy you may have already answered our next question when you talked about your love to solve problems. But the question is: why are you an entrepreneur? And what is it about it that makes you tick? Judy: You know it's interesting, a lot of entrepreneurs will tell you stories about how when they were kids they had a lemonade stand or they started a business, and I don't have any stories like that. When I was growing up, I don't think I ever imagined that I would become an entrepreneur. But when I graduated with my master's from Stanford, I had offers from a number of different technology companies. I was interviewing at Intel, at HP, Xerox, the classic large companies. But I also interviewed at a very small company with 50 people called XLog, which was a spinout of Intel. And I decided to go there, because a friend of my parents told me that the smartest people that he knew worked at that company. So I started off my career at a small company. And just became very passionate about what you could do in small groups. And how quickly we were able to move. And how innovative the environment was. And I realized, also, how much I enjoyed building my own culture, developing groups, developing an organization. So out of that XLog experience, I think, was probably what made me start to think that, you know, maybe I'd like to start something on my own. And the other thing is, because I went to a small company, I was able to move into management much more quickly than I think if I'd gone to a larger, more hierarchical company. And I found I loved managing and so the non‑technical side. I always stayed deep in the technology. But the business side of entrepreneurship, I've found that I really enjoyed. One benefit of being an entrepreneur: when you're building a company, you get a choice to stay involved in the technology and do the higher level executive functions. And you have a very broad scope. And I found that that was something that interested me. When you end up at a large company, you end up having to make a decision of either being at the top, and being very far away from the technology, or staying technical, and not being able to necessarily exercise the management side as much. So I think what about entrepreneurship makes me tick. It's a passion for an idea. Every company we started was because we were passionate about an idea and about solving a problem in the marketplace. Most of the companies were pretty ahead of their time. So we tended to look forward a lot in what we were doing. And I keep saying we. The companies that I was involved in, I co‑founded with my ex‑husband Bill Carrico. So that's the "we" that I'm saying there. Larry: Judy, you know I thought it's interesting that it was obvious since the very beginning of time for you, IT was going to be part of your life. But it wasn't until after you got your master's degree that you really started thinking about the possibility of being an entrepreneur. And by the way, this is Lucy's favorite question, having to do with: Who were the people in your life that shepherded you through this career path? And who were your mentors? Judy: Early on, as I was growing up, my parents were really my role models. And that is what led me toward science and to become a computer scientist. But both of them are academics. And so I was not at all exposed early on to the business world. And it really was at XLog that I first became exposed to the business world. And I would say my first mentor was Bill, my ex‑husband, because he came to XLog and was the one who promoted me into a management position. So I would say, if I had to pick an early mentor, it was Bill. But the reason I don't like the question is: I think as I have gone through my career, there are so many people that have influenced me. I watched everybody, whether it's people who have worked for me who have taught me things. I have people I have worked for. I sit on the boards of directors of some incredible companies with just terrific leaders. And watching them and how they lead influenced me. Watching people who I don't like the way they lead at times influences me, saying I don't want to be like that. So I would say that I really can't identify a small set, or a set of role models. I think I've pretty much built my career and have always taken a strategy of just learning from everyone around me. Again, from those people who have worked for me and those people I have worked for. Larry: I think you answered that question quite well. Lucy: Right. Judy: You know, I'm asked these days... People often ask will I mentor, get together and ask for help. And one of the things I like to tell people is that when you're looking around, and when you're looking to someone who has experience, and hearing about hearing about their experiences, don't listen to what they say and just say, "OK, I have to do it that way." What you need to do is listen to other people's experiences and then filter. And decide which of those things feel right for you. Because in the end, and I think this is probably the most important thing about mentoring and role models, one is most successful when you're being yourself and developing your own capabilities. That doesn't mean you don't learn along the way. But when you try to act like somebody else, and if it's not natural to your own personality and skills, it always backfires. Lucy: Well, and I think that's really well said as well. We certainly do learn from everybody around us. And I think you had a brilliant answer for that. The next question we have for you is maybe on the other end of your experiences, in terms of the tough times in your career and the challenges you've had. What was the toughest thing that you've had to face in your career so far? Judy: I'm going to say two things. They were kind of tied together. The Packet Design Model involved spinning out these companies, and then hiring executives to run them and getting back your investment for them. And it involved then me learning how to let go. Because if you spinout a company, the company has to become independent. The CEO of that company has to run the company. You can't have two CEOs. So one of the very interesting things for me was one: I learned how hard it is to find good executives, to find good leadership and that process of learning how to let go, which I think I have developed as a board member and is one of the things that makes me more effective as a board member today, is that I have learned when to suggest, when it's my business to poke in, and when not. And how to question in a way that helps the CEO think, and helps hold them accountable without meddling in their business or trying to do their job. So that's number one. But I would say, by far, the hardest thing that I had to do was being involved in the shutting down of Precision IO. It was the first time that one of the companies that I helped start had to outright fail. And we couldn't navigate an exit strategy for it. Every other time when there was something that didn't go exactly the way we wanted, we were able to navigate an exit. And whether it is acquisition or partnership or changing strategy, here, because of the timing, because of execution, leadership, the venture dynamic, we ended up just shutting it down. And having to let people go that I've been involved in hiring was just very tough for me. Lucy: It really is tough, I think, for anybody. And it's tough for the people on the receiving end. It's interesting how a lot of times; those are the changes in people's lives where they go off to do wonderful, exciting things. Judy: Right. And I'm happy to say that the core team that got let go, those that I have continued to touch base with, are all in great places. They were all terrific people and very employable. But it doesn't make it any easier to make that decision. Lucy: So, Judy, one of the reasons we are doing these interviews with women like you is we're hoping that a number of young people will listen to these, and learn, and get inspired to go off and, potentially, be entrepreneurs in their career. So if you were sitting there, what would be some of the best advice you would give them? Judy: Well, I guess a couple of things. One is: do it for passion, not for money. So it's wonderful to make money if you're successful. But if you're doing it for the money, and the money is what you're doing it for first, I guarantee you won't come up with as good an idea or be as successful. So every entrepreneur I've seen that is doing whatever they're doing (a new product, a new service), because they are passionate about solving a problem with a new type of technology, those are the ones that are most successful. I'm not going to say that having a company go public, or get bought, and making money from it is not great. And that has to also be a motivator, because the venture guys want you to want to make money, because they want to make money. But the passion has to be there. And that should be the number one. So I guess that's one piece. The second is: you have to be ready to fail. You have to be ready to fail, pick yourself up, and try again. I think that sometimes we get confused because it was such a long time of growth and opportunity in the IT business, that so many companies were so successful, that people forget how hard it is to really build a successful company. And more companies fail than succeed. And so you really have to be ready to fail. And everybody says it, but you have to be ready to do it and pick yourself up and try again. The third thing is: that when I think about what it takes to be an entrepreneur, I already talked about the passion. It takes flexibility and persistence. You really have to be willing to keep going and plow through obstacles. But you also have to have a sense of judgment and flexibility to know when that obstacle... Sometimes you need to push through the obstacle. Sometimes that obstacle is telling you something. And what it's telling you is: you need to be flexible enough to change your strategy a little bit. And so this balance between persistence that just has you pushing forward, ignoring the naysayers and just knowing that your vision is right, but the flexibility and the open mindedness, to be able to say to yourself, "You know what? Maybe it's not 100 percent right. And maybe I just learned something new that I have to change slightly or change dramatically." So that balance between persistence and flexibility. And then last, there are lots of people out of school that want to go right from school to being the CEO of a company. My advice is get experience first because it will make you a better entrepreneur. Again, I think everybody thinks it's easier to build a company that it really is. Now that experience might be at another entrepreneurial company where you go work somewhere and watch someone else do it. It doesn't have to be 10 years of experience but getting some experience first I think will make you a much better entrepreneur. I think the trend of get your degree and start a company is actually not a good one. Some people can do it but I think it's better to be able to watch others a little bit first. Lucy: I can really echo this notion of passion. Last night I listened to the three‑minute pitches of 10 young entrepreneurial teams here in Boulder. I got to be the judge. The ones that really were in love with their idea and passionate about it ‑ and you could really see that there was a subset that was and then a subset if I would have said, "Why don't you make black white?" they would have said OK. [laughs] Larry: Hmm. Lucy: So it was just kind of an interesting experience. You have given us a lot of, I think, great characteristics of entrepreneurs. I know that they are your personal characteristics as well in terms of flexibility and persistence and having good judgment. Do you have any other personal characteristics that you haven't shared with us so far that you think have given you an advantage as an entrepreneur? Judy: I work very hard. [laughs] So that's part of that persistence. I'm really willing to roll up my sleeves and work very hard. We have talked about passion. Communication skills ‑ I think that one thing that I have always been able to do is communicate my passion and my vision to a broad range of people, so whether it is to the customer, to the marketplace, to employees. It's not enough just to have the passion and vision. You have to be able to communicate it and get other people excited about it also, for instance, raising money. So, I think my communication skills probably have helped me. The other is that I tend to be very forward‑looking. I am always willing to question. I'm very open‑minded. So in terms of when you try to think about, "Well, how did you decide to start a company in this area?" that whole notion of being able to look at what is available and what isn't and how can you take technologies that exist and maybe do something different with them. So the whole arena of being able to question what is out there, question myself, be honest, and do kind of a self‑assessment about where I or the company is at any certain time, I think has helped. There are some entrepreneurs that go in one direction until they hit a wall. The ability to self assess and question oneself and what you're doing without becoming wishy‑washy, but just a healthy amount of it, I think is important. Then last I would say leadership. I love building teams of people and leading teams of people. I think the teams of people that have worked for me appreciate the relationship and the environment or the culture that we created. So I would say leadership is probably the last. Lucy: That's great. I sense you have learned a ton through all the startups you have built. Judy: I have. I would say leadership style is really what I am talking about. Lucy: So, one of the things about which we are always curious is, being an entrepreneur, especially with the phenomenally successful companies you have built or as an executive at Cisco, how have you brought balance into your personal and professional life. Judy: I would say that until I had my son, which was in 1990, in our second company, I didn't. All I did was work. I had no balance in my personal/professional life. The only reason it worked is Bill and I cofounded the companies together. So our personal and professional lives just melded into one. We didn't do anything except work. Having a child forced me to have balance because my son became my number one priority. It doesn't mean the companies weren't important. But there was no question in my mind about what my number one priority was. Then I had to begin to juggle. I think that what I always tell people is that you can do it but the first thing you have to realize this is really hard to acknowledge to yourself because you can't do everything. So you have to prioritize and figure out what you are not going to do. You know, I couldn't be at every event at his school. I could pick the ones I wanted to be at. I had to make trade‑offs and establish routines where I would leave work at 5:30 in order to be able to spend time with my son. But then I, at 8:30 or 9:00 would go back to email and work some more. So an analogy I like to give people is when you're juggling, good jugglers know how many balls they can juggle. They don't ever pick up any more than that. I think the mistake people make is at each stage of your life, if you have children at each stage of their lives, the number of balls you can juggle changes because the balls change in size. The different phases of the company take different amounts of attention. So in six month increments in my life, I have always said, "OK. How many balls can I be juggling?" because if you pick up one more than you know how to juggle, they all fall down. So you're much better off putting one down so that you can continue to juggle than having the whole thing fall apart. The other thing is learning to ask for help. That was very hard for me to learn how to do. Whether it's getting help in your personal life or getting help at work and delegating and getting other people to do things that maybe inside you know or think you could do better, usually it's just that you think you could do better and other people can do them just as well and you need to learn how to do it. Now that I am older and I'm in a different phase of my life, I try to more consciously balance personal and professional. I think for 25 years when I was running companies it was coping. Now I'm spending more time consciously saying I need to make sure that I pay attention to myself as well as others. Lucy: So, I think juggling is a wonderful way to describe it. It's a wonderful analogy. We have talked with a number of people who have also talked about integration and we have had other words. I think juggling is terrific. So you have really achieved a lot. There is a lot about your career at that we haven't even touched on in this interview. But we always like to ask our interviewees what's next for them. What is next for Judy Estrin? Judy: It's been an interesting couple of years in terms of changes in my life. For the first time I'm not running a company. A couple of years ago, I picked up my head and said, "What's next?" and decided that I wanted what's next to be something very different, that I do not want to start another company at this point in time. I do have my Board seats, which I spend a lot of time on and love. But I decided to write a book. I started about a year and a half ago and hope to have it in bookstores in the August timeframe, August '08. That is a very, very different type of endeavor than running a company. But the reason I did it was the same reason. It was passion for a topic. The book has to do with innovation. But it has not specifically targeted it as 'here is how to make your business more innovative', which is what most of the innovation books are about. It more looks at how you create cultures of innovation for science and technology and where we are as a country and the fact that we have lost some of the elements that made us so successful have eroded. So it's really a little bit of a broader perspective on not just businesses but the country and what we need to do to cultivate sustainable innovation looking forward. Lucy: Well, I've had the pleasure of seeing some of your early remarks that you gave a group a couple of months ago. I'm very much looking forward to the book because you have had very thoughtful ideas. So hurry up and finish it. Judy: I'm working as fast as I can. Larry: All right. Lucy: Really, thanks a lot, Judy for your time. I know you're really busy and we really appreciate you taking time out to talk to us. Larry: I want to thank you so much. You echoed one of my feelings that over the years we have learned more from our mistakes and failings than we have from our successes. Judy: No question. One of the big things in my book is that you need to failure as a step to success and not an end in itself. So if you're not willing to fail then you never try anything. Larry: That's right. Judy, I want to thank you for joining us today. By the way, you listeners out there, would you please pass this interview along to people that you know, that would be interested and maybe even should be interested. It's an excellent story. Just go to www.ncwit.org and that's where you can see all of the different interviews along with w3w3.com. Thank you much. Lucy: Thanks Judy. Judy: Bye‑bye. Series: Entrepreneurial HeroesInterviewee: Judy EstrinInterview Summary: For Judy Estrin, an interest in science and technology is in the blood: her older sister is an MD; her younger sister is a professor of computer science; and her parents both have PhDs in electrical engineering. Release Date: September 13, 2007Interview Subject: Judy EstrinInterviewer(s): Lucy Sanders, Larry Nelson, Lee KennedyDuration: 27:36