Get the latest and greatest B2B marketing strategies and tips from leaders across Asia.
Guest Matty Lin, General Manager, Global Business Solutions, SEA at TikTok Host 1 Christine Hou, Executive Consultant, Virtus Asia Host 2 Jan Harling, CEO, Virtus Asia Production Munguili Sangtam, Creative Director, Virtus Asia Produced by: Joe Escobedo, Escomedia Exploring TikTok's Growth and Commercial Opportunities in Southeast Asia 00:00 Introduction and Guest Introductions 01:15 TikTok's Evolution and Opportunities 01:54 Understanding TikTok's Unique Position 03:04 Growth Opportunities in Asia 05:12 TikTok Shop and Commerce 05:49 Exploration and Shoppertainment 07:26 PACE Framework for Success 09:29 Case Study: Kiehl's Success on TikTok 11:46 Key Performance Indicators and Internal Strategies 16:55 Navigating Budget Constraints and Maximizing ROI 19:34 Cultivating a Diverse Content Ecosystem 26:36 Common Pitfalls and Best Practices 31:28 Conclusion and Final Thoughts
B2B Marketing Asia Podcast Hosted by Joe Escobedo, CEO of Escomedia Guest: Jonathan Briggs, Hyper Island Cofounder Newsletter: https://joeescobedo.substack.com Chapters: 0:00 Reimagining Education 1:08 Problem-Centered Learning 2:23 Identifying Relevant Problems 3:06 Building Relationships 7:05 Scaling Engagement 10:01 Structuring Long-Term Education 11:05 Structuring Short-Term Education 13:08 Favorite Interactive Exercises 16:19 Making Learning Tangible 17:41 Considering Cultural Nuances 18:10 Embracing Learners' Potential 18:27 Setting High Expectations for Learners 18:45 The Power of Taking on Big Tasks 19:04 Fostering Team Development and Safety 19:29 Designing Learning as Professional Problem Solvers 20:00 Using Hypothetical Scenarios for Learning 21:13 Crafting Immersive Learning Experiences 23:03 The Importance of Emotional Engagement 24:13 The Downfall of Microlearning 25:04 Learning Design with Impact in Mind 27:10 Assessing Learning from the Learner's Perspective 28:08 Incorporating Art School Principles in Learning Design 29:06 A Holistic Approach to Assessment and Design
Hosted by Joe Escobedo, CEO of Escomedia Guest: Saumya Goila, Regional Lead, Performance Marketing Asia Pacific @The Economist Newsletter: https://joeescobedo.substack.com Chapters: 0:00 - Introduction 0:34 - Practical Applications of AI and Chat GPT 2:16 - Example of Rapid Adaptation in Marketing 4:42 - Using Canva's Magic Design Studio 6:06 - Impact of AI on Targeting 7:59 - Analyzing Audience Lists with AI 9:34 - Challenges in Tracking and Reporting 12:00 - Attribution Challenges with Dark Social 13:33 - Final Tips Success 15:56 - Closing Remarks
Joe Escobedo's interview with Brandwatch
B2B Marketing Asia Podcast Hosted by Joe Escobedo, CEO of Escomedia Guest: Steen Puggaard, Chief Executive Officer at Pirata Group Newsletter: https://joeescobedo.substack.com
B2B Marketing Asia Podcast Hosted by Joe Escobedo Guest: Vladimir Guevarra, Communications Specialist Newsletter: https://joeescobedo.substack.com
B2B Marketing Asia Podcast Host: Joe Escobedo, CEO of Escomedia Guest: Arun Cavale, CMO Newsletter: https://joeescobedo.substack.com
B2B Marketing Asia Podcast Host: Joe Escobedo, CEO of Escomedia Guest: Jan Harling, CEO of Virtus Asia Consulting Newsletter: https://joeescobedo.substack.com
B2B Marketing Asia Podcast Host: Joe Escobedo, CEO of Escomedia Guest: Chris Edwards, Co-Founder & CEO of Honeycombers and Launchpad Newsletter: https://joeescobedo.substack.com
B2B Marketing Asia Podcast Co-hosted by Shiela Berman Newsletter: https://joeescobedo.substack.com
B2B Marketing Asia Podcast (produced by Escomedia) Co-hosted by: Sheila Berman Guest: Jerry Low, Head of Marketing, Southeast Asia at Schroders Newsletter: https://joeescobedo.substack.com
B2B Marketing Asia Podcast Hosted by: Joe Escobedo, CEO of Esco Media Co-host: Daria Kalista, Director at FridayMakers Guest: Alfred Lua, Co-founder at Pebblely Newsletter: https://joeescobedo.substack.com
B2B Marketing Asia Podcast (by Esco Media) Hosted by: Joe Escobedo, CEO of Esco Media Co-host: Shubhabrata (Shub's) Banerjee Guest: Chetan Krishnamurthy, CMO, IBM, APAC Newsletter: https://joeescobedo.substack.com
B2B Marketing Asia Podcast (by Esco Media) Hosted by: Joe Escobedo, CEO of Esco Media Guest: Denise Lee-Verghese, Content & Campaigns Manager, Global Marketing at Baker McKenzie Newsletter: https://joeescobedo.substack.com
B2B Marketing Asia Podcast (by Esco Media) Hosted by: Joe Escobedo, CEO of Esco Media Guest: Annie Sarnblad, Founder of Point House Advisors Newsletter: https://joeescobedo.substack.com
B2B Marketing Asia Podcast (by Esco Media) Hosted by: Joe Escobedo, CEO of Esco Media Guest: Jörg Dietzel, Managing Director at Jorg Dietzel Brand Consultants Book Newsletter
Guest: Misiek Piskorski, Dean of IMD South East Asia and Oceania at IMD Business School Host: Joe Escobedo, CEO of Esco Media Newsletter
Host: Joe Escobedo, CEO of Esco Media Guest: Kartik Chandrasekhar, Global Brand Vice President - Lifebuoy, UnileverNewsletter: https://joeescobedo.substack.com LinkedIn: https://www.linkedin.com/in/joe-escobedo/
Interview with Laura Erdem, Account Executive at DreamdataHosted by Joe Escobedo, CEO of Esco MediaSUBSCRIBE to improve your marketing and sales!https://joeescobedo.substack.com Follow me on LinkedIn!https://www.linkedin.com/in/joe-escobedo/https://dreamdata.io/b2b-attribution
B2B Marketing Asia PodcastInterview with Shahin Hoda, Director at xGrowthHosted by Joe Escobedo, CEO of Esco MediaSUBSCRIBE to improve your marketing and sales!https://joeescobedo.substack.com Follow me on LinkedIn!https://www.linkedin.com/in/joe-escobedo/
Interview with Vartika Verma, Global Vice President Marketing at yellow.aiHosted by Joe Escobedo, CEO of Esco MediaSUBSCRIBE to improve your marketing and sales!https://joeescobedo.substack.com Follow me on LinkedIn!https://www.linkedin.com/in/joe-escobedo/
Episode 27 of "B2B Marketing Asia Podcast"Ian has 20+ years of experience in leadership roles in companies like Colgate-Palmolive Philippines & Russia, Coca-Cola, GSK, and most recently with Mundipharma as Country Manager.His passion is developing people and delivering successful business results whether in slow growth, fast growth, or turnaround setting.In his most recent role in Mundipharma, Ian and his team were able to dramatically turn the business around, with the Philippine company awarded as the best large affiliate in Mundipharma. Mundipharma Philippines was also named as one of the Best Companies to Work For in the Philippines by HR Asia magazine. ABOUT JOE ESCOBEDO:Joe conducts regular educational workshops and trainings and is available for speaking engagements on the topics of content strategy / marketing, social selling, personal branding and media relations.SUBSCRIBE to get practical marketing, sales, and branding tips.WebsiteFollow me on LinkedIn!
Episode 28 of "B2B Marketing Asia Podcast"Interview with Namrata Kapur, APAC Head of Marketing - Automation and Security, IBM Cloud & Cognitive at IBM00:00 Is B2B Social Media Worth It?4:35 B2B Lead Gen Tips For Social 9:30 Best B2B Social Examples15:05 Common B2B Social Mistakes19:34 How to Sustain Thought Leadership ABOUT JOE ESCOBEDO:Joe conducts regular educational workshops and trainings and is available for speaking engagements on the topics of content strategy / marketing, social selling, personal branding and media relations.SUBSCRIBE to get practical marketing, sales, and branding tips.WebsiteFollow me on LinkedIn!
Episode 29 of B2B Marketing Asia PodcastFeaturing Sunil Neurgaonkar, Growth @ Whatfix. How to turn employees into a brand-building channel attract talent for your company. What is an Employer Brand? An employee promotes a brand and its product or services to their network. This is often part of a collaborative effort for the company to increase brand awareness and drive sales.In order to get your employees to become a brand online is to create a social brand value. This term, Social Brand Value is explained by Sue Nail.We cover: 0:46 - What are some ways that brands can build a strong employer brand and really drive recruitment online?6:11 - How are some of the top companies humanizing their brand on social media?11:29 - How are brands showcasing their work culture and their career opportunities through the content they share?17:44 - What are some tools companies are leveraging in order to build their own employer brand? ABOUT JOE ESCOBEDO:Joe conducts regular educational workshops and trainings and is available for speaking engagements on the topics of content strategy / marketing, social selling, personal branding and media relations.SUBSCRIBE to get practical marketing, sales, and branding tips.WebsiteFollow me on LinkedIn!
B2B Brew (Powered by Oracle)Interview with Maneesh Sah, Head of Field Marketing and Communications, Asia at AON, and author of A NEW Marketer. Lisa Collins. Director of Strategy, Oracle CX APACAs a director of CX strategy at Oracle APAC, Lisa is a strategy and technology expert, passionate about advising senior executives on bringing innovative ideas to life.Hosted by Joe Escobedo, CEO of Esco MediaABOUT JOE ESCOBEDOJoe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations.SUBSCRIBE to get practical marketing, sales, and branding tips:WebsiteFollow me on LinkedIn!
Episode 25 of Joe Escobedo – Interview with Ionut Danifeld, Chief Marketing Officer at TRAPO AsiaIonut Danifeld is the Chief Marketing Officer at TRAPO Asia. He has experience of more than 10 years in digital marketing and working at international level. He shares his intention is to create marketing campaigns that are converting and generate customers.TRAPO has been listing as the No.1 online best-selling car mat in Malaysia since the year 2016. They provide the full tailor-fit car mat solution for each customer's car model integrated with their production 4.0 model to provide an Online to Offline (O2O) experience.In the interview, Ionut Danifeld shares on how TRAPO Asia grew 5X selling boring products. Listen to this podcast for finding their marketing strategies!ABOUT JOE ESCOBEDOJoe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations.SUBSCRIBE to get practical marketing, sales, and branding tips:WebsiteFollow me on LinkedIn!