B2B Marketing Asia

83) TikTok Commerce: Future Trends + Strategies with General Manager, Global Business Solutions, SEA

Play Episode Listen Later Oct 10, 2024 32:04

Guest Matty Lin, General Manager, Global Business Solutions, SEA at TikTok Host 1 Christine Hou, Executive Consultant, Virtus Asia Host 2 Jan Harling, CEO, Virtus Asia Production Munguili Sangtam, Creative Director, Virtus Asia Produced by: Joe Escobedo, Escomedia Exploring TikTok's Growth and Commercial Opportunities in Southeast Asia 00:00 Introduction and Guest Introductions 01:15 TikTok's Evolution and Opportunities 01:54 Understanding TikTok's Unique Position 03:04 Growth Opportunities in Asia 05:12 TikTok Shop and Commerce 05:49 Exploration and Shoppertainment 07:26 PACE Framework for Success 09:29 Case Study: Kiehl's Success on TikTok 11:46 Key Performance Indicators and Internal Strategies 16:55 Navigating Budget Constraints and Maximizing ROI 19:34 Cultivating a Diverse Content Ecosystem 26:36 Common Pitfalls and Best Practices 31:28 Conclusion and Final Thoughts

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82) Revolutionizing Education: Lessons From Hyper Island's Co-founder

Play Episode Listen Later Sep 20, 2023 30:12

B2B Marketing Asia Podcast Hosted by Joe Escobedo, CEO of Escomedia Guest: Jonathan Briggs, Hyper Island Cofounder Newsletter: https://joeescobedo.substack.com Chapters: 0:00 Reimagining Education 1:08 Problem-Centered Learning 2:23 Identifying Relevant Problems 3:06 Building Relationships 7:05 Scaling Engagement 10:01 Structuring Long-Term Education 11:05 Structuring Short-Term Education 13:08 Favorite Interactive Exercises 16:19 Making Learning Tangible 17:41 Considering Cultural Nuances 18:10 Embracing Learners' Potential 18:27 Setting High Expectations for Learners 18:45 The Power of Taking on Big Tasks 19:04 Fostering Team Development and Safety 19:29 Designing Learning as Professional Problem Solvers 20:00 Using Hypothetical Scenarios for Learning 21:13 Crafting Immersive Learning Experiences 23:03 The Importance of Emotional Engagement 24:13 The Downfall of Microlearning 25:04 Learning Design with Impact in Mind 27:10 Assessing Learning from the Learner's Perspective 28:08 Incorporating Art School Principles in Learning Design 29:06 A Holistic Approach to Assessment and Design

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81) Performance Marketing Insights: AI, Targeting, & Tracking

Play Episode Listen Later Sep 20, 2023 18:28

Hosted by Joe Escobedo, CEO of Escomedia Guest: Saumya Goila, Regional Lead, Performance Marketing Asia Pacific @The Economist Newsletter: https://joeescobedo.substack.com Chapters: 0:00 - Introduction 0:34 - Practical Applications of AI and Chat GPT 2:16 - Example of Rapid Adaptation in Marketing 4:42 - Using Canva's Magic Design Studio 6:06 - Impact of AI on Targeting 7:59 - Analyzing Audience Lists with AI 9:34 - Challenges in Tracking and Reporting 12:00 - Attribution Challenges with Dark Social 13:33 - Final Tips Success 15:56 - Closing Remarks

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80) The Future of Marketing and the Human Touch

Play Episode Listen Later Jul 21, 2023 18:19

Joe Escobedo's interview with Brandwatch

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79) Reinventing the Marketing Playbook: Lessons From The Hospitality Industry

Play Episode Listen Later Jul 13, 2023 16:40

B2B Marketing Asia Podcast Hosted by Joe Escobedo, CEO of Escomedia Guest: Steen Puggaard, Chief Executive Officer at Pirata Group Newsletter: https://joeescobedo.substack.com

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78) From Comms Specialist to Rockstar & Standup Comedian: Vlad's Biggest Learnings

Play Episode Listen Later Jul 13, 2023 14:44

B2B Marketing Asia Podcast Hosted by Joe Escobedo Guest: Vladimir Guevarra, Communications Specialist Newsletter: https://joeescobedo.substack.com

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77) Mastering Demand Creation: Aligning Sales & Marketing

Play Episode Listen Later Jul 13, 2023 8:20

B2B Marketing Asia Podcast Host: Joe Escobedo, CEO of Escomedia Guest: Arun Cavale, CMO Newsletter: https://joeescobedo.substack.com

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76) How I Overcame Job Loss & Built a Thriving Company

Play Episode Listen Later Jun 14, 2023 15:06

B2B Marketing Asia Podcast Host: Joe Escobedo, CEO of Escomedia Guest: Jan Harling, CEO of Virtus Asia Consulting Newsletter: https://joeescobedo.substack.com

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75) 0 to 150,000 Subscribers - How To Build A Community In Singapore

Play Episode Listen Later Jun 14, 2023 16:28

B2B Marketing Asia Podcast Host: Joe Escobedo, CEO of Escomedia Guest: Chris Edwards, Co-Founder & CEO of Honeycombers and Launchpad Newsletter: https://joeescobedo.substack.com

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74) Customer Data Platforms (CDPs): What Are They and Why Do They Matter?

Play Episode Listen Later Jun 14, 2023 19:42

B2B Marketing Asia Podcast Co-hosted by Shiela Berman Newsletter: https://joeescobedo.substack.com

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73) Surprising Truth About Marketing in Volatile Markets | Head of Marketing at Schroder

Play Episode Listen Later Apr 8, 2023 11:29

B2B Marketing Asia Podcast (produced by Escomedia) Co-hosted by: Sheila Berman Guest: Jerry Low, Head of Marketing, Southeast Asia at Schroders Newsletter: https://joeescobedo.substack.com

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72) New AI Image Tool [400,000 Images Generated In 1 Month]

Play Episode Listen Later Feb 4, 2023 26:37

B2B Marketing Asia Podcast Hosted by: Joe Escobedo, CEO of Esco Media Co-host: Daria Kalista, Director at FridayMakers Guest: Alfred Lua, Co-founder at Pebblely Newsletter: https://joeescobedo.substack.com

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71) 2023 Customer Experience Strategies (IBM CMO, APAC)

Play Episode Listen Later Dec 16, 2022 25:24

B2B Marketing Asia Podcast (by Esco Media) Hosted by: Joe Escobedo, CEO of Esco Media Co-host: Shubhabrata (Shub's) Banerjee Guest: Chetan Krishnamurthy, CMO, IBM, APAC Newsletter: https://joeescobedo.substack.com

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70) Content Marketing for Law Firms (Baker McKenzie)

Play Episode Listen Later Nov 24, 2022 25:07

B2B Marketing Asia Podcast (by Esco Media) Hosted by: Joe Escobedo, CEO of Esco Media Guest: Denise Lee-Verghese, Content & Campaigns Manager, Global Marketing at Baker McKenzie Newsletter: https://joeescobedo.substack.com

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69) The Secret To Winning Negotiations - Microexpressions

Play Episode Listen Later Nov 11, 2022 24:32

B2B Marketing Asia Podcast (by Esco Media) Hosted by: Joe Escobedo, CEO of Esco Media Guest: Annie Sarnblad, Founder of Point House Advisors Newsletter: https://joeescobedo.substack.com

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68) The Next BIG Asian Brands

Play Episode Listen Later Nov 9, 2022 27:07

B2B Marketing Asia Podcast (by Esco Media) Hosted by: Joe Escobedo, CEO of Esco Media Guest: Jörg Dietzel, Managing Director at Jorg Dietzel Brand Consultants Book Newsletter

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67) How to Win the APAC Talent War in 2022 (Dean of IMD SE Asia and Oceania)

Play Episode Listen Later Oct 7, 2022 30:04

Guest: Misiek Piskorski, Dean of IMD South East Asia and Oceania at IMD Business School Host: Joe Escobedo, CEO of Esco Media Newsletter

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Host: Joe Escobedo, CEO of Esco Media Guest: Kartik Chandrasekhar, Global Brand Vice President - Lifebuoy, UnileverNewsletter: https://joeescobedo.substack.com LinkedIn: https://www.linkedin.com/in/joe-escobedo/

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55) 5 Field Marketing Factors That Affect Your Business Growth (Aon)

Play Episode Listen Later May 5, 2022 21:02

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54) Enterprise Sales: How Massive Deals Come Together [LinkedIn]

Play Episode Listen Later Apr 28, 2022 20:21

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53) How to Build a Revenue-Driving SDR Program (From Scratch)

Play Episode Listen Later Apr 28, 2022 45:44

driving revenue scratch

52) TikTok Marketing 2022 (11,000 New Followers In One Day!)

Play Episode Listen Later Apr 7, 2022 23:07

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51) How To Manage Cultural Differences (INSEAD)

Play Episode Listen Later Apr 7, 2022 21:14

manage insead cultural differences

50) Social Selling Linkedin Examples (Dreamdata)

Play Episode Listen Later Mar 17, 2022 20:16

Interview with Laura Erdem, Account Executive at DreamdataHosted by Joe Escobedo, CEO of Esco MediaSUBSCRIBE to improve your marketing and sales!https://joeescobedo.substack.com Follow me on LinkedIn!https://www.linkedin.com/in/joe-escobedo/https://dreamdata.io/b2b-attribution

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49) $1.2M In Pipeline Using ABM (4 Weeks Results)

Play Episode Listen Later Mar 17, 2022 25:44

B2B Marketing Asia PodcastInterview with Shahin Hoda, Director at xGrowthHosted by Joe Escobedo, CEO of Esco MediaSUBSCRIBE to improve your marketing and sales!https://joeescobedo.substack.com Follow me on LinkedIn!https://www.linkedin.com/in/joe-escobedo/

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48) Best Global Marketing Strategies (Yellow.ai)

Play Episode Listen Later Mar 8, 2022 25:49

Interview with Vartika Verma, Global Vice President Marketing at yellow.aiHosted by Joe Escobedo, CEO of Esco MediaSUBSCRIBE to improve your marketing and sales!https://joeescobedo.substack.com Follow me on LinkedIn!https://www.linkedin.com/in/joe-escobedo/

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47) How To Persuade Anyone (Public Speaking Skills - 2022 Training Video)

Play Episode Listen Later Feb 7, 2022 5:01

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46) How To Build A 6-Figure Content & Social Media Agency (NO PITCHES)

Play Episode Listen Later Feb 7, 2022 12:51

figure pitches social media agency

45) How to Inspire as a Leader (Advice from Salesforce CMO)

Play Episode Listen Later Feb 7, 2022 12:11

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38) Clients In 10 Countries Through Inbound & Content Marketing (NO Outbound or Ads)

Play Episode Listen Later Dec 13, 2021 19:44

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39) Financial Service Brands - AVOID This OVERRATED Marketing Trend!

Play Episode Listen Later Dec 13, 2021 27:01

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40) How DOCOMO Digitally Transformed Its Brand

Play Episode Listen Later Dec 13, 2021 28:28

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41) LinkedIn Profile Tips For Financial Consultants

Play Episode Listen Later Dec 13, 2021 7:43

financial consultants profile

42) NTU Prof - Building Strong Brands In Asia (Brand Strategy)

Play Episode Listen Later Dec 13, 2021 34:28

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43) PROVEN Marketing Ideas Financial Services Brands (ICAEW)

Play Episode Listen Later Dec 13, 2021 29:15

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44) Tips to Increase Tech Sales After the COVID-19 Pandemic

Play Episode Listen Later Dec 13, 2021 25:41

covid-19 pandemic tech sales

35) I Grew 429,700 YouTube Subscribers In 2 Years

Play Episode Listen Later Nov 19, 2021 11:22

grew

36) How to Start a Personal Brand in Southeast Asia

Play Episode Listen Later Nov 19, 2021 18:47

southeast asia personal brand

37) Email Marketing - 700% Increase in Subscribers

Play Episode Listen Later Nov 19, 2021 9:44

email marketing

33) 2x your internal engagement without doubling your efforts

Play Episode Listen Later Oct 18, 2021 8:57

engagement effort internal doubling

34) My Favorite B2B Marketing Hacks (ON24 marketer)

Play Episode Listen Later Oct 18, 2021 15:10

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31) Best (Free) Proofreading Tools & Tips

Play Episode Listen Later Sep 27, 2021 13:46

tools proofreading

32) 5 Tips for Writing Engaging LinkedIn Content

Play Episode Listen Later Sep 27, 2021 11:09

writing engaging

30) Ultimate Marketing & Productivity Hacks To Save You HOURS Each Month

Play Episode Listen Later Sep 27, 2021 25:01

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27) Mundipharma Country Manager On Turning Around A Company

Play Episode Listen Later Aug 11, 2021 26:10

Episode 27 of "B2B Marketing Asia Podcast"Ian has 20+ years of experience in leadership roles in companies like Colgate-Palmolive Philippines & Russia, Coca-Cola, GSK, and most recently with Mundipharma as Country Manager.His passion is developing people and delivering successful business results whether in slow growth, fast growth, or turnaround setting.In his most recent role in Mundipharma, Ian and his team were able to dramatically turn the business around, with the Philippine company awarded as the best large affiliate in Mundipharma. Mundipharma Philippines was also named as one of the Best Companies to Work For in the Philippines by HR Asia magazine. ABOUT JOE ESCOBEDO:Joe conducts regular educational workshops and trainings and is available for speaking engagements on the topics of content strategy / marketing, social selling, personal branding and media relations.SUBSCRIBE to get practical marketing, sales, and branding tips.WebsiteFollow me on LinkedIn!

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28) Best B2B Social Media Strategies & Examples

Play Episode Listen Later Aug 11, 2021 24:38

Episode 28 of "B2B Marketing Asia Podcast"Interview with Namrata Kapur, APAC Head of Marketing - Automation and Security, IBM Cloud & Cognitive at IBM00:00 Is B2B Social Media Worth It?4:35 B2B Lead Gen Tips For Social 9:30 Best B2B Social Examples15:05 Common B2B Social Mistakes19:34 How to Sustain Thought Leadership ABOUT JOE ESCOBEDO:Joe conducts regular educational workshops and trainings and is available for speaking engagements on the topics of content strategy / marketing, social selling, personal branding and media relations.SUBSCRIBE to get practical marketing, sales, and branding tips.WebsiteFollow me on LinkedIn!

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29) How To Turn Employees Into A Brand-building Channel [Attract Talent For Your Company]

Play Episode Listen Later Aug 11, 2021 25:35

Episode 29 of B2B Marketing Asia PodcastFeaturing Sunil Neurgaonkar, Growth @ Whatfix. How to turn employees into a brand-building channel attract talent for your company. What is an Employer Brand? An employee promotes a brand and its product or services to their network. This is often part of a collaborative effort for the company to increase brand awareness and drive sales.In order to get your employees to become a brand online is to create a social brand value. This term, Social Brand Value is explained by Sue Nail.We cover: 0:46 - What are some ways that brands can build a strong employer brand and really drive recruitment online?6:11 - How are some of the top companies humanizing their brand on social media?11:29 - How are brands showcasing their work culture and their career opportunities through the content they share?17:44 - What are some tools companies are leveraging in order to build their own employer brand? ABOUT JOE ESCOBEDO:Joe conducts regular educational workshops and trainings and is available for speaking engagements on the topics of content strategy / marketing, social selling, personal branding and media relations.SUBSCRIBE to get practical marketing, sales, and branding tips.WebsiteFollow me on LinkedIn!

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26) How To Use Data For Better Sales ROI (Powered by Oracle CX)

Play Episode Listen Later Jul 30, 2021 32:05

B2B Brew (Powered by Oracle)Interview with Maneesh Sah, Head of Field Marketing and Communications, Asia at AON, and author of A NEW Marketer. Lisa Collins. Director of Strategy, Oracle CX APACAs a director of CX strategy at Oracle APAC, Lisa is a strategy and technology expert, passionate about advising senior executives on bringing innovative ideas to life.Hosted by Joe Escobedo, CEO of Esco MediaABOUT JOE ESCOBEDOJoe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations.SUBSCRIBE to get practical marketing, sales, and branding tips:WebsiteFollow me on LinkedIn!

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25) How TRAPO Asia Grew 5X Selling Boring Products

Play Episode Listen Later Jul 26, 2021 14:19

Episode 25 of Joe Escobedo – Interview with Ionut Danifeld, Chief Marketing Officer at TRAPO AsiaIonut Danifeld is the Chief Marketing Officer at TRAPO Asia. He has experience of more than 10 years in digital marketing and working at international level. He shares his intention is to create marketing campaigns that are converting and generate customers.TRAPO has been listing as the No.1 online best-selling car mat in Malaysia since the year 2016. They provide the full tailor-fit car mat solution for each customer's car model integrated with their production 4.0 model to provide an Online to Offline (O2O) experience.In the interview, Ionut Danifeld shares on how TRAPO Asia grew 5X selling boring products. Listen to this podcast for finding their marketing strategies!ABOUT JOE ESCOBEDOJoe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations.SUBSCRIBE to get practical marketing, sales, and branding tips:WebsiteFollow me on LinkedIn!

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