Podcast appearances and mentions of laura erdem

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Best podcasts about laura erdem

Latest podcast episodes about laura erdem

The Daily Sales Show
Your Multithreading Playbook to Increase Win Rates

The Daily Sales Show

Play Episode Listen Later Mar 5, 2025 43:44


Ready to reach decision-makers more effectively?Listen to Laura Erdem to discover how strategic multithreading can help you identify and engage the right stakeholders at every level. Learn proven approaches for gaining access to power, creating meaningful connections, and building support across the organization.She also revealed practical multithreading strategies for expanding your influence and accelerating deals.You'll Learn:How to identify and engage key stakeholders at every levelWays to gain access to higher-level decision-makersStrategies for creating influence across channelsThe Speakers: James Buckley and Laura ErdemIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: GongLooking to up your sales skills?Sales Training for YOU: Use code SELLBETTER to save $200 off your yearly membershipSales Training for your TEAM

Growth Leap
Why Traditional Sales Tactics Are Dead (And What Social Selling Does Better) with DreamData's Laura Erdem

Growth Leap

Play Episode Listen Later Jan 6, 2025 46:58 Transcription Available


Send us a textLaura Erdem is a Sales Manager - Americas at DreamData and a social selling powerhouse who's helping redefine how B2B companies connect with their audience. In this episode, Laura shares her journey from traditional outbound sales to building a multi-million-dollar pipeline through LinkedIn and social selling strategies.We dove into how Laura uses LinkedIn to create meaningful connections with buyers, track measurable revenue impact, and build trust through authentic, human-centric content. Laura also discussed the balance between structured and flexible approaches to social selling, offering practical advice for sales teams and leaders alike.Laura highlighted how DreamData aligns sales and marketing efforts to drive results, with shared reporting and insights that ensure everyone is pulling in the same direction. She also gave us a behind-the-scenes look at how DreamData is expanding into the U.S. market and adapting its sales processes to meet the demands of a fast-moving, transactional environment.We covered:Social Selling 101: How Laura's approach to LinkedIn has generated over $2 million in measurable revenue for DreamData.Metrics that Matter: Beyond likes and comments—tracking engagement, clicks, and conversions that drive real business results.Cold Outreach vs. Warm Outreach: Why traditional outbound sales is struggling and how social selling creates higher-quality leads.Scaling Social Selling: Practical tips for sales teams to personalize and implement social strategies at scale.Aligning Sales and Marketing: How DreamData creates shared goals and accountability between teams to drive growth.Market Expansion: Lessons from DreamData's move into the U.S. market, including the importance of hiring local expertise.The Future of Social Selling: How AI is enhancing social strategies while keeping human connection at the center of sales.Whether you're a B2B sales pro, marketer, or founder looking to build stronger relationships with your customers and scale your pipeline, this episode is packed with actionable tips and insights to help you take your sales game to the next level.Where to Find LauraLinkedIn: Laura ErdemDreamData: dreamdata.ioWhere to find Michel:Newsletter: Stun and AweLinkedIn: Michel GagnonX: @michelgagnonSupport the show Do you have a question you'd like me to answer on the podcast or feedback to share? Leave me a message here. You'll find all the show notes, transcripts, and past guests at stunandawe.com Up your growth game with our hands-on Growth Marketing Course For inquiries about sponsoring the podcast, email marketing@stunandawe.com. Support the show on Patreon Follow us: LinkedIn Twitter

Innovators Can Laugh - The Fun Startup Podcast
The Future of AI in Podcasting

Innovators Can Laugh - The Fun Startup Podcast

Play Episode Listen Later Dec 4, 2024 15:40 Transcription Available


Send us a textJoe Tanarella is the founder of Podengine.ai - an AI search engine for podcasts. There are not that many good tools out there to do podcast research (I know because I've used all of them), but by far this is the most powerful one to use.In this conversation, we discuss how the platform enhances the podcast search experience, making it easier for marketers and agencies to find relevant shows. Other things we discuss:The platform transcribes thousands of episodes daily for insights.Search functionality is crucial for effective podcast outreach.AI will enhance the guest booking process in the future.Effective outreach requires understanding the podcast's content.Filters help identify active podcasts for research.Subscribe and leave a rating to stay updated with the latest startup founders in Europe.Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.comConnect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our four most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu Revolutionizing Parent-Teacher Communication with Kinder...

Innovators Can Laugh - The Fun Startup Podcast
Unlocking the Power of B2B Video with Anthony Leung

Innovators Can Laugh - The Fun Startup Podcast

Play Episode Listen Later Nov 27, 2024 21:09


Send us a textNo more headaches with trying to manage your global workforce, compliantly hire and pay employees with Deel.comIn this conversation I sit down with Anthony Leung, founder of Mean Write Hook. I met Anthony earlier this year in London and he's full of enthusiasm and a boxing fan like me!Anthony shares insights on how businesses can effectively use video to connect with their audience and strategies for producing and distributing video content. We also discuss the significance of making clients comfortable Chapters00:00 Introduction and Background03:08 The Importance of Storytelling in B2B Video05:57 Creating Authentic Video Content09:12 The Process of Working with Clients12:00 Video Production and Distribution Strategies15:10 Comfort on Camera and Client Engagement17:57 The Meaning Behind Mean Right Hook21:05 Rapid Fire Questions and Personal InsightsSubscribe and leave a rating to stay updated with the latest startup founders in Europe.Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.comConnect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our four most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu Revolutionizing Parent-Teacher Communication with Kinder...

The Revenue Formula
How This AE Built a $1M Pipeline Through LinkedIn (With Laura Erdem)

The Revenue Formula

Play Episode Listen Later Nov 21, 2024 47:02


We've found a salesperson who's successfully sourcing 30% of her pipeline herself. How? Using LinkedIn.Laura shares her playbook, giving you practical tips to get going and much more.(00:00) - Introduction (01:27) - Welcome (02:53) - Challenges of Traditional Outbound Sales (05:07) - The Shift to Social Selling (05:57) - "You're not Gartner" (10:40) - How much pipeline? And how do you calculate it? (16:57) - Building a Social Selling Playbook (20:32) - Getting founder support (23:19) - Who to get on the team (24:42) - How do we get started (26:39) - Figure out the who and the what (28:41) - Forget the POV (31:54) - And now, book a demo! (37:06) - But that deal is mine.. (41:25) - Laura's secret tricks (45:54) - Concluding Thoughts and Final Tips This episode is brought to you by by Everstage - the highest rated Sales Commissions Platform on G2, Gartner Peer Insights, Trustradius with over 2,000+ customer reviews. Some of their customers include leading brands like Diligent, Wiley, Trimble, Postman, Chargebee etc.,You can go to https://www.everstage.com/revenue-formula to check out Everstage and mention Revenue Formula to unlock a personalized Sales Compensation Strategy Session with Everstage's RevOps experts—crafted for enterprise teams to maximize performance.Never miss a new episode, join our newsletter on revenueformula.substack.com

Innovators Can Laugh - The Fun Startup Podcast
Advocacy Strategies in B2B marketing with Robyn Hartley

Innovators Can Laugh - The Fun Startup Podcast

Play Episode Listen Later Nov 13, 2024 25:11 Transcription Available


Send us a textNo more headaches with trying to manage your global workforce, compliantly hire and pay employees with Deel.comI sit down with Robyn Hartley, founder of Paper Kite Media, to discuss her passion for advocacy strategies in B2B marketing. Robyn shares her insights into navigating the buyer's journey, engaging both internal employees and external influencers, and creating effective advocacy programs that drive real results. We discuss the importance of selecting the right influencers, overcoming barriers to employee engagement, and setting realistic timelines for success. Whether you're looking to build community engagement or measure advocacy ROI, this conversation offers a clear roadmap for making advocacy a cornerstone of your B2B marketing strategy.Subscribe and leave a rating to stay updated with the latest startup founders in Europe.Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.comConnect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our four most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu Revolutionizing Parent-Teacher Communication with Kinder...

The 20% Podcast with Tyler Meckes
220: From Growing Up in Lithuania To Sales/Marketing Alignment with Laura Erdem

The 20% Podcast with Tyler Meckes

Play Episode Listen Later Nov 4, 2024 30:05


You may recognize this week's guest by her interviews in a NYC carriage, by the running she coordinates at Inbound, or simply by the hat she has in her LinkedIn Profile. This week's guest studied Sociology, and has worked her way up from Customer Service Rep, to Account Manager, to Enterprise AE and the advisor to companies like Limelight, Sendspark, or Commsor. Now she is the Sales Manager of Americas at Dreamdata, where they connect B2B marketing to revenue enabling you to optimize and automate your marketing efforts with confidence. Please join me in welcoming this week's guest, Laura Erdem to the show.  Studying Journalism/Sociology  Sales/Marketing Alignment Feedback Loops Justifying Events Much More! Enjoy this week's episode with Laura Erdem. I am now in the early stages of writing my first book! It will cover my journey into sales, the lessons learned, and include stories and advice from top sales professionals around the world. I'm excited to share these interviews and bring you along on this journey! Like the show? Subscribe to the email: Subscribe Here I want your feedback! Reach out at 20percentpodcastquestions@gmail.com or connect with me on LinkedIn. If you know anyone who would benefit from this show, please share it! If you have suggestions for guests, let me know! Enjoy the show!

Innovators Can Laugh - The Fun Startup Podcast
The Art of Influencer Outreach with Jake Kitchiner

Innovators Can Laugh - The Fun Startup Podcast

Play Episode Listen Later Oct 30, 2024 28:04 Transcription Available


Send us a textNo more headaches with trying to manage your global workforce, compliantly hire and pay employees with Deel.comEver wondered how to pitch influencers?Well this is the episode for you. Jake Kitchiner is co-founder of Channel Crawler - a leading influencer YouTube discovery tool. In this conversation, Jake explains why a personalized outreach is the cornerstone of successful brand-influencer partnerships. He also shares advice on how brands should approach different stages of the marketing funnel when working with influencers.Subscribe and leave a rating to stay updated with the latest startup founders in Europe.Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.comConnect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our four most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu Revolutionizing Parent-Teacher Communication with Kinder...

Innovators Can Laugh - The Fun Startup Podcast
Building a Startup Brand in Record Time with Carly Jefferson

Innovators Can Laugh - The Fun Startup Podcast

Play Episode Listen Later Oct 16, 2024 22:11 Transcription Available


Send us a textNo more headaches with trying to manage your global workforce, compliantly hire and pay employees with Deel.comEver wondered how to launch a brand that sticks—fast? Carly Jefferson, founder of Uncomplicated Brands, reveals her strategy for helping tech startups build strong, cohesive brands in just days. In this conversation Carly walks us through her unique branding process, including quick-turnaround design and 90-minute brand blueprint sessions. Plus, she shares her go-to tools for branding and design. Join us for a deep dive into the essentials of building a compelling brand at lightning speed. Subscribe and leave a rating to stay updated with the latest startup founders in Europe.Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.comConnect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our four most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu Revolutionizing Parent-Teacher Communication with Kinder...

Innovators Can Laugh - The Fun Startup Podcast
From Engineer to PR Pro: Mike Maynard on PR Success

Innovators Can Laugh - The Fun Startup Podcast

Play Episode Listen Later Oct 2, 2024 21:36 Transcription Available


Send us a textStop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at Go.Mouseflow.com/tryIn this episode, Mike Maynard, owner of a leading PR marketing agency, shares his transformative journey from an engineer to a PR expert. From buying an agency to surviving the dot-com crash, Mike discusses the critical role of measurement, delegation, and execution in driving long-term success. He provides actionable advice for B2B marketers on how to set effective PR objectives, manage stress as a business leader, and focus on execution over ideas.3 Key Takeaways for B2B Marketers:The Power of Execution: Ideas are easy, but Mike explains why execution is the real game-changer in both PR campaigns and overall business growth.Measurement & Objectives: Learn how to set clear objectives and measure success effectively in PR campaigns to align with business goals.Delegation & Stress Management: Mike shares the importance of delegating tasks to scale effectively and reduce stress as a business owner.Subscribe and leave a rating to stay updated with the latest startup founders in Europe.Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.comConnect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our four most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu Revolutionizing Parent-Teacher Communication with Kinder...

Innovators Can Laugh - The Fun Startup Podcast
How I Became A B2B Influencer While Balancing A Full Time Career

Innovators Can Laugh - The Fun Startup Podcast

Play Episode Listen Later Sep 18, 2024 24:01 Transcription Available


Send us a textChris Peters is the founder of Moon at Dawn - a community focused on supporting calibrations, education, content promotion and paid opportunities for b2b creators.In this episode we discuss:how the rise of B2B influencers presents an opportunity for B2B businesses to enhance their marketing efforts and engage with their target audiencehow thought leadership is crucial in marketing, and creating content such as newsletters and podcasts can help position oneself as an expert in the fieldChris creative podcast when it comes to writing his weekly newsletterSubscribe and leave a rating to stay updated with the latest startup founders in Europe.Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.comConnect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our four most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu Revolutionizing Parent-Teacher Communication with Kinder...

Innovators Can Laugh - The Fun Startup Podcast
How To Launch An Effective Podcast Advertising Campaign

Innovators Can Laugh - The Fun Startup Podcast

Play Episode Listen Later Sep 5, 2024 46:48 Transcription Available


Send us a textEric Melchor shares how to launch an effective podcast advertising campaign based on executing campaigns for clients like Dealfront, Nasuni, Cocoon, Landbot and other SaaS companies.In this episode we cover:how to measure podcast advertising campaignshow targeting specific regions can enhance the effectiveness of a campaignhow Eric's podcast media network is community focusedThis conversation with Nemanja Zivkovic was initially aired on the Funky Marketing podcast.Subscribe and leave a rating to stay updated with the latest startup founders in Europe.Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.comConnect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our four most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu Revolutionizing Parent-Teacher Communication with Kinder...

Innovators Can Laugh - The Fun Startup Podcast
Validating Copy and Improving Conversion Rates with Chris Silvestri

Innovators Can Laugh - The Fun Startup Podcast

Play Episode Listen Later Aug 21, 2024 28:18 Transcription Available


Send us a Text Message.Chris Silvestri is the founder of Conversion Alchemy - an agency that helps B2B SaaS companies increase conversions by matching your copy with the conversation already happening in your customers' heads. In this episode, he shares:his process for matching a brand's website copy to the thoughts and expectations of their target audienceHow usability testing is a valuable tool for validating copy and improving conversion rateswhy one should consider using AI models to gain insights and inform copywriting decisionsSubscribe and leave a rating to stay updated with the latest startup founders in Europe.Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.comConnect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our four most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu Revolutionizing Parent-Teacher Communication with Kinder...

Innovators Can Laugh - The Fun Startup Podcast
The Key Elements In Community Building with Claudia Cafeo

Innovators Can Laugh - The Fun Startup Podcast

Play Episode Listen Later Aug 15, 2024 27:10 Transcription Available


Send us a Text Message.Claudia Cafeo from No Code Ops has built and grown two communities to more than 1,000 people. In this episode, she shares:- her strategies for building and nurturing communities- empowering community members and creating opportunities for them to take initiatives- building one-on-one connections with community members to foster a sense of belongingSubscribe and leave a rating to stay updated with the latest startup founders in Europe.Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.comConnect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our four most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu Revolutionizing Parent-Teacher Communication with Kinder...

Innovators Can Laugh - The Fun Startup Podcast
b2b Influencer Marketing Dos & Don'ts

Innovators Can Laugh - The Fun Startup Podcast

Play Episode Listen Later Aug 7, 2024 18:20 Transcription Available


Send us a Text Message.Kristen Sesto from Custom Influence helps bridge the gap between brands and decision makers through custom influencer programs.In this conversation we chat about:- how to take events to the next level by partnering with industry influencers and incorporating them into the event experience- how it's necessary to understand the brand's goals and existing marketing efforts before implementing an influencer marketing strategy- why its important to educate and align brands and influencers to ensure a successful partnershipSubscribe and leave a rating to stay updated with the latest startup founders in Europe.Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.comConnect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our four most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu Revolutionizing Parent-Teacher Communication with Kinder...

Innovators Can Laugh - The Fun Startup Podcast
"You Have To Create Content For Every Touchpoint In The Buyer's Journey!"

Innovators Can Laugh - The Fun Startup Podcast

Play Episode Listen Later Jul 31, 2024 20:15 Transcription Available


Send us a Text Message.Anu Ramani is the founder of agency Isoline Communications Limited - a B2B Tech Marketing agency.In this conversation we discuss:The importance of creating content for every touchpoint in the buyer's journey, from basic information search to in-depth technical contentThe power of generative AI to enhance productivity and innovation in marketingthe need for curiosity and experimentation in B2B marketingSubscribe and leave a rating to stay updated with the latest startup founders in Europe.Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.comConnect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our four most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu Revolutionizing Parent-Teacher Communication with Kinder...

Innovators Can Laugh - The Fun Startup Podcast
Learn How To Be A Great CEO, Not Just A Founder with Simon Court

Innovators Can Laugh - The Fun Startup Podcast

Play Episode Listen Later Jul 24, 2024 21:23 Transcription Available


Send us a Text Message.Simon Court is the author of Founder's Legacy: 50 Game-Changing Leadership Lessons for Building a Great BusinessIn this conversation we discuss:The journey from startup to scaling business requires a shift in leadership approach and mindsetStartup failure is often attributed to leadership decisions and the lack of a growth mindsetRecruiting the right team involves understanding the pivotal skills needed and using tools like the GC index for assessmentSubscribe and leave a rating to stay updated with the latest startup founders in Europe.Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.comConnect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our four most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu Revolutionizing Parent-Teacher Communication with Kinder...

Innovators Can Laugh - The Fun Startup Podcast
Why your brand needs a Villian - Narrative Positioning with Joe Daniels

Innovators Can Laugh - The Fun Startup Podcast

Play Episode Listen Later Jul 17, 2024 26:11 Transcription Available


-> Watch on YouTube! Video: Joe Daniels is the founder of Spiel Agency. He believes the best product doesn't win. The best story does.In this conversation we discuss:The power of narrative positioning in marketing and the impact of storytelling on brand perception.The concept of villains in marketing and the importance of storytelling in B2B marketing.Roxy Music, not thinking wealthy enough, Buying LondonSubscribe and leave a rating to stay updated with the latest startup founders in Europe.Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.comConnect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our four most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu Revolutionizing Parent-Teacher Communication with Kinder...

Innovators Can Laugh - The Fun Startup Podcast
Dragon's Den, on track to do $3.5M in ARR, and Growing LinkedIn Audience to 125k Followers

Innovators Can Laugh - The Fun Startup Podcast

Play Episode Listen Later Jul 10, 2024 24:00 Transcription Available


-> Watch on YouTube! Video: https://youtu.be/-Y43cR-_pZwTom Hunt has tried and failed at 17 different businesses, but he's having a lot of success with Fame - a b2b podcast agency. His team is fully remote with 71 full-time employees and they're on pace to do about $3.5M dollars. We discuss:- what are the biggest lessons he's learned as a bootstrapper- how does an introvert lead a fully remote team- how did he grow his LinkedIn audience from 20k followers to 125k in two monthsSubscribe and leave a rating to stay updated with the latest startup founders in Europe.Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.comConnect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our four most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu Revolutionizing Parent-Teacher Communication with Kinder...

Innovators Can Laugh - The Fun Startup Podcast
Unlocking Productivity: Kelly Goss on No Code and AI for Business Automation

Innovators Can Laugh - The Fun Startup Podcast

Play Episode Listen Later Jul 3, 2024 26:35 Transcription Available


If you want a better understanding on how to transform business operations from chaotic to streamlined using no code and AI, this is the episode for you.Kelly Goss is a leading expert in business process automation. In this episode, Kelly highlights the significance of starting with the basics before integrating AI and automation into your workflows. Kelly also explains the foundational principles of automation, the importance of understanding existing workflows, and how her company, Solvaa, helps businesses of all sizes achieve productivity gains. You will also learn about the vast integration possibilities with Zapier and the critical role of continuous improvement in achieving efficient automation. Subscribe and leave a rating to stay updated with the latest startup founders in Europe.Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.comConnect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our four most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu Revolutionizing Parent-Teacher Communication with Kinder...

Innovators Can Laugh - The Fun Startup Podcast
SEO Mistakes B2B Tech Companies Make: Sam Dunning

Innovators Can Laugh - The Fun Startup Podcast

Play Episode Listen Later Jun 26, 2024 25:22 Transcription Available


Engage your leads, answer repetitive questions, or provide around-the-clock customer service on your website with Landbot.io/trySam Dunning is the founder of SEO agency Breaking B2B.  According to Sam, B2B tech companies often make the mistake of approaching SEO as a checklist activity, focusing on top-of-the-funnel keywords and neglecting revenue-driven SEO.TakeawaysWebsites can function as 24/7 sales reps, unlike salespeople who have limited availability. It is crucial for websites to be clear, customer-focused, and resonate with target prospects.B2B tech companies often make the mistake of approaching SEO as a checklist activity, focusing on top-of-the-funnel keywords and neglecting revenue-driven SEO. It is important to identify bottom-of-the-funnel keywords and build best-in-class landing pages for each offer.Sam's engaging and humorous LinkedIn content, such as the Ask the Public series, has helped build his personal brand and differentiate him from others in the industry.Creating YouTube videos related to targeted keywords can help dominate search results and increase click-through rates. Embedding these videos on relevant website pages can also enhance the user experience.Consistency and longevity are key to building a successful personal brand and driving business growth.See Sam's agency Breaking B2BWatch the episodes on Youtube - https://youtu.be/asXowTA0SgUFind out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comBuying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our five most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu ...

Innovators Can Laugh - The Fun Startup Podcast
Connecting B2B Brands with Reputable Influencers: Hector Forwood from Flooencer

Innovators Can Laugh - The Fun Startup Podcast

Play Episode Listen Later Jun 19, 2024 22:42 Transcription Available


Engage your leads, answer repetitive questions, or provide around-the-clock customer service on your website with Landbot.io/tryHector Forwood is the founder of Flooencer - an influencer marketplace platform that connects B2B brands with reputable influencers. The platform allows brands to create campaigns, match with influencers, and track campaign results.00:00 Introduction and Background02:58 Adrenaline-Fueled Hobbies03:26 Getting Started in Sales04:16 Effective Sales Strategies06:06 Sales Operating System08:17 Door-to-Door Sales Stories09:28 Introduction to Fluencer12:46 Building Fluencer and Funding13:54 Reawakening Dormant Opportunities15:40 Future Plans for Fluencer19:53 Acquiring Brands for Fluencer21:01 Influencer Platforms and Exciting Developments22:08 Engaged Audiences and Resilience23:04 Death-Defying Acts24:11 Struggling with RelationshipsSee Hector's company flooencer.comWatch the episodes on Youtube - https://youtu.be/vWYVOUrj1YgFind out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comBuying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our five most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu ...

Innovators Can Laugh - The Fun Startup Podcast
Startup Coach: Tensions Can Happen Between Co-Founders

Innovators Can Laugh - The Fun Startup Podcast

Play Episode Listen Later Jun 12, 2024 13:54 Transcription Available


No more not knowing who's coming to your website, convert more leads and get a free trial at Leadfeeder.comBeth Nevins is a renowned startup advisor and people and talent consultant. She is best known for helping founders refine their values and mission so they can lead. 00:00 Introduction00:39 Beth's Background and Expertise01:13 Hiring the Right Talent04:14 Managing Tensions Between Co-founders05:21 Building Accountability in Founders07:29 Creating Alignment and Collaboration Among Teams10:18 Ensuring Open Dialogue and Truthfulness13:25 Challenges in Scaling from 50 to 100 Employees20:35 The Role of a People Leader27:11 Importance of Operational Skills in Startups30:44 Rapid Fire Questions33:46 Closing RemarksSee Beth's company Developa - https://developa.io/Watch the episodes on Youtube - https://youtu.be/meuyWparoGsFind out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comBuying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our five most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu ...

Belkins Growth Podcast
How Social Selling is Changing the Game with Laura Erdem

Belkins Growth Podcast

Play Episode Listen Later Jun 6, 2024 63:08


Want to build real connections with your customers?In this episode, we dive into the world of social selling with Laura Erdem, Head of Sales at Dreamdata. Laura shares her experiences and insights on the power of personalized content and how LinkedIn can be a game-changer for salespeople.We're talking about:◾ Switching from old-school tactics to social selling and what it means for salespeople◾ A creative approach to booking more appointments (including killer videos)◾ Building trust with authenticity (because people buy from people they like)◾ How to find an elusive work-life balance◾ Time management hacks for busy salespeopleLaura's insights provide a roadmap to building stronger relationships and achieving your sales goals through social selling.Tune in to discover how to stand out in a crowd, foster meaningful connections, and drive sustainable business growth.

Innovators Can Laugh - The Fun Startup Podcast
How interactive forms transform customer onboarding with Vlad Gozman

Innovators Can Laugh - The Fun Startup Podcast

Play Episode Listen Later Jun 5, 2024 22:34 Transcription Available


No more not knowing who's coming to your website, convert more leads and get a free trial at Leadfeeder.comIs he the Elon Musk of startups in Austria?Vlad Gozman is the founder of multiple companies, non-profits and launched TedX Vienna. His latest venture is Involve.me which is an innovative interactive form that transforms the customer onboarding experience.Before moving to Vienna, Vlad founded and sold a tech startup in Romania. We talk about:- his approach to delegating and finding people who are better than him to take over certain projects- building digital products and analog communities (like Tedx Vienna)- the go-to-market strategy for InvolveMe involved cold acquisition, targeted marketing campaigns, and a freemium modelFind out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comBuying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our five most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu ...

Innovators Can Laugh - The Fun Startup Podcast
Sales Mastery with Janko Brlecic: Tools, Tips, and Tactics

Innovators Can Laugh - The Fun Startup Podcast

Play Episode Listen Later May 29, 2024 17:15 Transcription Available


No more not knowing who's coming to your website, convert more leads and get a free trial at Leadfeeder.comIn this episode, Janko Brlecic from Lighthouse Advisory, shares his wealth of knowledge on scaling businesses through effective sales strategies. We discuss the importance of formalizing sales processes, the role of multiple decision-makers, and how to enhance communication within sales teams. Also, learn about the best tools for sales collaboration and the power of LinkedIn in building authority. Whether you're a startup or a growing tech company, Janko's insights and practical advice will help you drive success and close more deals. Don't miss out on Janko's expert tips and the secrets behind his "Three Under Three" newsletter, designed to give you actionable sales insights in just three minutes.Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comBuying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our five most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu ...

Innovators Can Laugh - The Fun Startup Podcast
The next generation of search technology for multimedia content

Innovators Can Laugh - The Fun Startup Podcast

Play Episode Listen Later May 22, 2024 21:23 Transcription Available


Marin Smiljanic, co-founder and CEO of Omnisearch.ai, is building the next generation of search technology for businesses. Omnisearch.ai is different from traditional search engines like Google as it allows users to find information within various types of content, including videos, images, audio, and documents.In this conversation, Marin shares his journey from working at Amazon to founding his own startup and the challenges he faced along the way. We talk about the importance of building the right team and prioritizing customer engagement and feedback. He also shares the future plans for Omnisearch.ai, including improving video search capabilities.Chapters01:03 - Introduction to Omnisearch.ai03:35 - Partnerships and Integration06:47 - Transition from Amazon to Startup08:34 - Getting Traction and First Users09:23 - Data Privacy and Deployment Options10:43 - Future Plans for Omnisearch.ai11:55 - Challenges of Running a Startup13:13 - Building the Right Team14:31 - Delivering a Good Product15:37 - Customer Engagement and Feedback18:06 - Video Search Tools in the Market19:08 - Fun Facts and Rapid Fire QuestionsFind out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comBuying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our five most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu ...

Innovators Can Laugh - The Fun Startup Podcast
Unique AI and Automation Tool to Personalize Your Outreach

Innovators Can Laugh - The Fun Startup Podcast

Play Episode Listen Later May 15, 2024 36:47 Transcription Available


No more not knowing who's coming to your website, convert more leads and get a free trial at Leadfeeder.comHow can you utilize AI and automation to personalize your outreach efforts?Jesper Qvist, founder of Salestools.io, shares how you can use his platform to segment your personas and tailor your messaging to each one for better results. In this conversation, Jesper shares his journey in building a successful B2B marketing platform, the power of social selling, and the importance of making life easy as an entrepreneur.Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comBuying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our five most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu ...

Innovators Can Laugh - The Fun Startup Podcast
Unheard of Way to Monetize Your Podcast

Innovators Can Laugh - The Fun Startup Podcast

Play Episode Listen Later May 8, 2024 38:21 Transcription Available


No more not knowing who's coming to your website, convert more leads and get a free trial at Leadfeeder.comMy approach to monetizing your podcast is different than most. Not only have I made my podcast a sponsored show (with real money), but I've also helped several other podcasters generate their first paid sponsorship.This interview was originally aired on Linda Melone's B2B Healthy Copytalks podcast.Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comBuying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our five most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu ...

Innovators Can Laugh - The Fun Startup Podcast
Working with B2C Creators for successful B2B Marketing campaigns with Delia Pitu.

Innovators Can Laugh - The Fun Startup Podcast

Play Episode Listen Later May 1, 2024 32:40 Transcription Available


No more not knowing who's coming to your website, convert more leads and get a free trial at Leadfeeder.comDelia Pitu's approach to B2B marketing is different than most. She's the co-founder of Nude Digital agency. And what I like about them is that they utilize B2B creators to create user generated content for B2B campaigns. But the creators don't actually publish any content. Instead, they take the content produced and test it on Facebook and other channels. Results?Well, they're kickin butt and staying ahead of the curve in this ever changing b2b marketing landscape. Chapters00:00 Introduction to Delia Pithu and Nude Digital01:17 The Story Behind the Name 'Nude'05:17 The Ideal Client for Nude Digital07:16 Dealing with Resistance to New Ideas09:30 Determining the Budget for Marketing Campaigns15:23 The Three-Step Process of Nude Digital21:21 The Effectiveness of LinkedIn Outreach24:27 Recommended Marketing Tools26:29 Becoming a Better Marketer33:06 Rapid Fire QuestionsFind out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comBuying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our five most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu ...

Innovators Can Laugh - The Fun Startup Podcast
Tech for Good: Innovating Sustainability in Fashion and Industry

Innovators Can Laugh - The Fun Startup Podcast

Play Episode Listen Later Apr 24, 2024 25:52


This episode is powered by Planable. Head over to Planable.io and sign up for a no strings attached free trial.In this episode I chat with Alessandro Nora, co-founder of Stay, a marketplace for sustainable fashion, and Metric Flow, a company that helps industrial companies reduce their environmental impact. Alessandro discusses the innovative approach of Stay, which combines AI personalization and sustainability to match consumers with the best sustainable fashion brands. He shares how they onboarded the first brands and secured financing through angel investors. The conversation then moves to Metric Flow - a platform that helps companies track, measure, and improve their sustainability practices. Alessandro shares insights on how they acquired clients through cold emailing and the future plans for Metric Flow.Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comBuying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our five most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu ...

Innovators Can Laugh - The Fun Startup Podcast
How to throw a cocktail networking party (and make new friends)

Innovators Can Laugh - The Fun Startup Podcast

Play Episode Listen Later Apr 17, 2024 29:33


I share my easy to follow process on how to host cocktail parties that grow your network.In the past 18 months, I hosted 8 of them across different cities. Most of the guests I had never met in person, but they were all interesting people I wanted to meet. They are a great way to deepen relationships and help bridge connections with other people. You can host one with these simple to follow steps.The original interview was a conversation I had with Michal Domanski on his Doman Network show.  Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comBuying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our five most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu ...

Innovators Can Laugh - The Fun Startup Podcast
How to get B2B buyers to respond with a more human-to-human approach with Adriana Tica

Innovators Can Laugh - The Fun Startup Podcast

Play Episode Listen Later Apr 10, 2024 28:29


This episode is powered by Planable. Head over to Planable.io and sign up for a no strings attached free trial.If you don't know Adriana Tica, you should. She is one of the best b2b copy writers on the planet. In this conversation, Adriana shares:- the importance of writing to one person and being transparent in marketing efforts- examples of companies that are successfully blurring the lines between B2B and B2C, such as Groove HQ and Basecamp- when writing content, it is important to focus on one person and their pain points, rather than trying to appeal to a broad audience- growing an online audience can have its challenges, including dealing with hate and managing time effectivelyThis was a really fun conversation. Adriana, thanks for having me on your show!Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comFind out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comBuying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our five most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu ...

Innovators Can Laugh - The Fun Startup Podcast
Moving to New York without a job to follow your dream

Innovators Can Laugh - The Fun Startup Podcast

Play Episode Listen Later Apr 4, 2024 32:51


This episode is powered by Planable. Head over to Planable.io and sign up for a no strings attached free trial. Would you move to New York without a job to follow your dreams?  Well in my 20s I was crazy enough to do that. In this interview with Andy Chiang from the Foreign Founders podcast, Andy and I dive into my Huckleberry Finn days as a kid to flying to Europe with only a $100 in my wallet. We then get into how I made it in New York and how I ended up in Romania.  This was a really fun conversation. Andy, thanks for having me on your show!Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comBuying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our five most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu ...

Innovators Can Laugh - The Fun Startup Podcast
Throw out style and tone of voice guidelines | SaaS content writing with Ray Berry

Innovators Can Laugh - The Fun Startup Podcast

Play Episode Listen Later Mar 27, 2024 19:17


Head over to Sessions.us and sign up for a 14-day free no strings attached free trial. Eric Melchor is joined with Ray Berry – legend copy writer and founder of DSLX Content. In this episode we talk about how content is changing in B2B and what brands should do if they want to stay with the trends and be competitive from a content standpoint. Ray also shares his experience as a dyslexic founder. Thank you so much Ray for coming on. Thanks to B2BPodPros for producing this. Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comBuying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our five most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu ...

Innovators Can Laugh - The Fun Startup Podcast
I put Tobasco on everything plus how brands can benefit from user-generated content with Michael Kamleitner

Innovators Can Laugh - The Fun Startup Podcast

Play Episode Listen Later Mar 20, 2024 24:42


Head over to Sessions.us and sign up for a 14-day free no strings attached free trial.Eric Melchor is joined with Michael Kamleitner – legend bootstrapper and founder of Walls.io. In this episode we cover Michael's entrepreneurial journey and how he learned that people were looking for ways to keep their virtual audience engaged which led to the idea for walls.io. We also talk about:how Walls.io provides a platform for brands to collect and leverage user-generated content in a variety of wayswhy building a partner network can be an effective strategy for business growthwhy investing revenue back into the business is important for continuous growth and improvementThank you so much Michael for coming on. Thanks to B2BPodPros for producing this. Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comBuying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our five most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu ...

Innovators Can Laugh - The Fun Startup Podcast
New Podcast Name - the show is now B2B Marketers Can Laugh

Innovators Can Laugh - The Fun Startup Podcast

Play Episode Listen Later Mar 18, 2024 1:07


Innovators Can Laugh is now B2B Marketers Can Laugh. That's right. The podcast has a new name. And you, my friends, are the first to know.Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comBuying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our five most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu ...

Innovators Can Laugh - The Fun Startup Podcast
From burnout to depression to creating a platform that improves employees well being with Jelle Houben from Binqy

Innovators Can Laugh - The Fun Startup Podcast

Play Episode Listen Later Mar 13, 2024 24:16


This episode is powered by Leadfeeder - get a free 14-day trial here.Jelle had a friend in University who got burned out. She then fell into depression. And later, took her own life. Jelle Houben is the founder of Binqy – a platform designed to obtain relevant insights into an employees well being which can then be used to build a healthier work environment.In this conversation we talk about the growing pains in the first year and a half, how they provide masterclasses and access to Psychologists, and how they gamified the platform by providing rewards to employees for their activity which has significantly increased engagement. Grow your SaaS business through b2b podcast sponsorships. Learn more at B2BPodPros.com For the Innovators Can Laugh newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comPrevious guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our five most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu Revolutionizing Parent-Teacher Communication with Kinderpedia ...

Innovators Can Laugh - The Fun Startup Podcast
Want to buy a dog? This is the platform for you

Innovators Can Laugh - The Fun Startup Podcast

Play Episode Listen Later Mar 7, 2024 21:54


This episode is powered by Leadfeeder - get a free 14-day trial here.Ep. 136: Eric Melchor talks with Sufyan Osamah, founder of HonestDog, about the future of pets. Sufyan started HonestDog with the realization that pets should not be sold on classifieds. After talking to hundreds of pet parents, vets, ethical breeders, and animal shelters, it became clear that there has to be a better way. With HonestDog he wants to bring transparency, accountability and fun to the often complicated and frustrating process of getting a pet by combining education, expert-backed vetting standards and a holistic user journey from “cradle to grave”. For the Innovators Can Laugh newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comPrevious guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our five most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu Revolutionizing Parent-Teacher Communication with Kinderpedia ...

Innovators Can Laugh - The Fun Startup Podcast
Revolutionizing Job Recruitment with Gamification and People-Centric Approach

Innovators Can Laugh - The Fun Startup Podcast

Play Episode Listen Later Feb 29, 2024 27:36


In this episode, Innovators can laugh with Mihai Cepoi, Founder & CEO at Jobful dive into the journey of creating a people-centric job recruiting platform. From the early days of balancing work at SAP and moonlighting on his project to the challenges faced during the pandemic, Mihai shares the story of resilience and growth. He discusses how Jobful stands out in a competitive market, the user experience it offers, and the broader impact it aims to make beyond Romania. Join us for an inspiring conversation about entrepreneurship, innovation, and the future of job recruitment platforms.Connect with Mihai Cepoi: https://www.linkedin.com/in/mihaicepoi/ Check out Jobful: https://jobful.io/ Grow your SaaS business through b2b podcast sponsorships. Learn more at B2BPodPros.com For the Innovators Can Laugh newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comPrevious guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our five most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu Revolutionizing Parent-Teacher Communication with Kinderpedia ...

Innovators Can Laugh - The Fun Startup Podcast
Strengthening Relationships with AI Social Operating System ft. Haz Hubble (Pally)

Innovators Can Laugh - The Fun Startup Podcast

Play Episode Listen Later Feb 22, 2024 25:14


In this episode Innovators can laugh with Haz Hubble, Founder of Pally. Haz shares his insights and experiences from his journey as a young entrepreneur and his unique approach to building stronger, more meaningful relationships through AI technology. Find out how Pally aims to revolutionize the way people connect and maintain relationships, along with Haz's surprise revelation about dinner with Richard Branson. Connect with Haz: https://www.linkedin.com/in/hhubble/?originalSubdomain=ukCheck out Pally: https://www.pally.com/I recently launched the premier podcast ad marketplace for Tech, SaaS, and B2B audiences. It's now super easy to reach a targeted audience and grow your brand and authority among trusted industry podcast hosts like Andrei from Fullfunnel.io, Joran Hofman from Growing a B2B Saas, and Sarah Block from Tiny Marketing. You can learn more about my podcast network at https://www.innovatorscanlaugh.com/p/b2b-podcast-network/For the Innovators Can Laugh newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comPrevious guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our five most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu Revolutionizing Parent-Teacher Communication with Kinderpedia ...

Tekpon SaaS Podcast
213 How to connect B2B marketing to pipeline and revenue | Podcast with Laura Erdem - Dreamdata

Tekpon SaaS Podcast

Play Episode Listen Later Feb 21, 2024 26:54


Head over to dealfront.com and sign up for a 14-day (no strings attached) free trial Dreamdata is a B2B Revenue Attribution Platform that gathers, joins, and cleans all revenue-related data to present a transparent, actionable analysis of what drives B2B revenue. The ultimate B2B multi-touch attribution tool for multi-techstack businesses. The biggest challenge facing B2B marketers is connecting their activities to revenue. There are just too many touch points and people involved in buying decisions - which span months - to accurately make that connection. Connect with Laura

Innovators Can Laugh - The Fun Startup Podcast
Elevating the Hospitality Industry with Technology ft. Nichita Herput, Pineapple Square

Innovators Can Laugh - The Fun Startup Podcast

Play Episode Listen Later Feb 14, 2024 20:57


Nichita Herput, the founder of Pineapple Square about Nichita's background in the hospitality industry, the concept behind Pineapple Square, his most embarrassing moments in the industry, the app's business model, and its traction in Romania and the United States. Additionally, they delve into the differences in the hospitality industries in the Netherlands, Romania, and the United States.Connect with Nichita: https://www.linkedin.com/in/nichita-herput/Check out Pineapple Square: https://pineapplesquare.com/For the Innovators Can Laugh newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comPrevious guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our five most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu Revolutionizing Parent-Teacher Communication with Kinderpedia ...

Innovators Can Laugh - The Fun Startup Podcast
Uniting Cultures: Navigating Mergers in Tech Companies with Vincent Jong

Innovators Can Laugh - The Fun Startup Podcast

Play Episode Listen Later Feb 8, 2024 30:04


Vincent Jong, VP Product at Dealfront talks about the challenges of merging two companies, and the importance of treating employees with respect to foster a collaborative work environment. He also emphasizes the responsibility of being a CEO and founder, where everything falls on their shoulders. He discusses the merging of two companies, Echobot and Leadfeeder, and the challenges of combining their cultures. Connect with Vincent Jong  - https://www.linkedin.com/in/vincentjong/Check out Dealfront- www.dealfront.comCheck out his upcoming book - Product-Led Sales - Combining the best of Product-Led Growth and Sales.For the Innovators Can Laugh newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comPrevious guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our five most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu Revolutionizing Parent-Teacher Communication with Kinderpedia ...

Innovators Can Laugh - The Fun Startup Podcast
How to Build a Positive Workplace to Retain & Engage Top Talent with Bogdan Ionita

Innovators Can Laugh - The Fun Startup Podcast

Play Episode Listen Later Jan 29, 2024 24:47


Bogdan Ionita, co-founder of Mirro.io, discusses the company's performance management software and its revenue expectations. He highlights the importance of adapting to market changes and creating a positive work environment. Bogdan also explains the collaboration between Ztech and Mito, as well as the origin story of Mirro. He shares the challenges faced by the company and the failed go-to-market strategies. Bogdan emphasizes the HR-driven approach of Mito and the advanced features that help with employee development. Connect with Bogdan Ionita  - https://www.linkedin.com/in/cbogdanionita/Check out Mirro - https://mirro.io/For the Innovators Can Laugh newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comPrevious guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our five most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu Revolutionizing Parent-Teacher Communication with Kinderpedia ...

Innovators Can Laugh - The Fun Startup Podcast
Art, Bees, and startup fundraising wisdom with Ivan Hoo

Innovators Can Laugh - The Fun Startup Podcast

Play Episode Listen Later Jan 25, 2024 21:54


In this action packed episode, I chat with Ivan Hoo, founder of Inverse.fund. Ivan shares his background as a wedding photographer before transitioning to the startup world as a founder and now fundraising advisor. In this conversation Ivan shares his experience as a CEO of a biotech company and provides solid advice for startups that are seeking to fundraise.Ivan on LinkedIn: linkedin.com/in/ivanhooIvan's website: https://inverse.fund/For the Innovators Can Laugh newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comPrevious guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our five most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu Revolutionizing Parent-Teacher Communication with Kinderpedia ...

The Hard Corps Marketing Show
Effective Strategies of Social Selling - Laura Erdem - Hard Corps Marketing Show - Episode # 362

The Hard Corps Marketing Show

Play Episode Listen Later Jan 18, 2024 42:42


Don't forget to check out Casey's other podcast Creating The Greatest Show which is all about the ins and outs of creating a great podcast!Learn more at https://ringmaster.com/creating-the-greatest-show/?utm_source=podcast&utm_medium=audio_ad&utm_campaign=cgs_cross_promo_on_hcmToday's special guest is a sales and thought leader. Introducing Laura Erdem, the Sales Leader at Dreamdata and co-host of The Attributed Podcast. She joins Casey today to discuss the topic of social selling and how it can substantially boost revenue. Drawing on her journey and professional wisdom, she emphasizes the importance of personal branding and human elements inside companies. Referring to companies who are successfully employing the strategy as examples, she proposes a five-point plan for realizing the potential of social selling, which includes specific leaders being role models, making the process fun, offering support, being patient, and celebrating victories. The conversation also ventures into the significance of women supporting each other in the corporate environment.Connect with Laura:LinkedIn: https://www.linkedin.com/in/lerdem Website: https://dreamdata.io Twitter: https://twitter.com/erdemlaura The Attributed Podcast: https://dreamdata.io/the-attributed-podcast Shoutouts:April Dunford on LinkedIn: https://www.linkedin.com/in/aprildunford Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/L_h-gKNIFrMHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Innovators Can Laugh - The Fun Startup Podcast
Having to pivot multiple times to find the right path

Innovators Can Laugh - The Fun Startup Podcast

Play Episode Listen Later Jan 18, 2024 24:53


Mihai Darzan has got a lot on his plate having to manage two different companies plus a family. He is the founder of Procesio, a visual development environment in the cloud AND is the CEO of another successful company here in Bucharest.In this interview we get into discussions about productivity, sales, and having to pivot multiple times in order to find the right path. I enjoyed his thoughts on deep work, getting two different groups to work together, and his overall passion for learning (like the sales training and experience he had with Matt Wolach).Mihai on LinkedIn: https://www.linkedin.com/in/mihaidarzan/Mihai's website: www.procesio.comFor the Innovators Can Laugh newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comPrevious guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our five most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu Revolutionizing Parent-Teacher Communication with Kinderpedia ...

Innovators Can Laugh - The Fun Startup Podcast
Instagram influencer campaigns on a budget

Innovators Can Laugh - The Fun Startup Podcast

Play Episode Listen Later Jan 11, 2024 9:54


Wondering how to collaborate with Instagram or TikTok influencers?Recently I executed an influencer campaign for a client using Insta and TikTok influencers. It was easier than expected.In this episode I break down all the steps I did that you can copy so that you don't waste a lot of money or effort in doing one on your own.Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/Eric's b2b content creator website: https://www.innovatorscanlaugh.com/p/b2b-podcast-network/For the Innovators Can Laugh newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comPrevious guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our five most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu Revolutionizing Parent-Teacher Communication with Kinderpedia ...

Innovators Can Laugh - The Fun Startup Podcast
L&D Strategies for Remote Teams

Innovators Can Laugh - The Fun Startup Podcast

Play Episode Listen Later Jan 4, 2024 24:23


Join Lavinia Mehedintu, founder of Offbeat, as she shares valuable strategies for remote team learning, social learning, and overcoming leadership development challenges. Discover why L&D is a game-changer for companies worldwide. Explore key takeaways, practical tips, and success stories that will elevate your understanding of L&D's crucial role in today's dynamic workplace. In this conversion you will learn:effective learning and development approaches for remote teams, with a focus on asynchronous knowledge sharing and mentoring programs to enhance collaboration and professional growth.discover cost-effective learning strategies suitable for smaller companies, emphasizing social learning and mentorship to optimize resources for leadership development.gain insights into the personal journey of transitioning from a corporate role to entrepreneurship, including challenges faced, unexpected lessons learned, and the importance of mental health in the entrepreneurial journey.explore the innovative learning solutions offered by Offbeat, a membership-based platform catering to L&D professionals, providing access to learning sessions, mentoring programs, and cohort-based programs designed to elevate skills and impactLavinia on LinkedIn: https://www.linkedin.com/in/laviniamehedintu/Lavinia's website: https://www.offbeat.works/I recently launched the premier podcast ad marketplace for Tech, SaaS, and B2B audiences. It's now super easy to reach a targeted audience and grow your brand and authority among trusted industry podcast hosts like Andrei from Fullfunnel.io, Joran Hofman from Growing a B2B Saas, and Sarah Block from Tiny Marketing. You can learn more about my podcast network at https://www.innovatorscanlaugh.com/p/b2b-podcast-network/For the Innovators Can Laugh newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comPrevious guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our five most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu Revolutionizing Parent-Teacher Communication with Kinderpedia ...