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9 episodes with ecommerce tips
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2 episodes with ecommerce tips
2 episodes with ecommerce tips
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Marin Ištvanić is a partner at Inspire Brands, a boutique agency focused on paid social ads, primarily on Facebook and Instagram. He has personally spent over $150 million on Facebook ads for clients and internal brands, successfully scaling Inspire's own brand to $30 million in revenue by their third year.In this episode of DTC Pod, Marin shares his insights on growing brands profitably through paid social. He discusses the importance of achieving product-market fit, crafting compelling offers, and understanding unit economics. Marin also details his agency's creative testing process and how to efficiently scale winning ad angles from static images to videos to landing pages.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Achieving Product-Market Fit2. Scaling Brands through Facebook Ads3. Product Differentiation4. How to Craft a Compelling Offer5. Subscription Products and Pricing Strategies6. Landing Pages for Facebook Ads7. Advertorials and Third-Party Content for Ads8. Whitelisting and Leveraging External Trust in Ads9. Ad Format Mix and Budget Allocation10. Advantage+ Campaigns and AI11. Scaling Ad Creative Production12. Testing Ad Variations and HooksTimestamps00:00 Marin's background and joining Inspire Brands 04:48 Importance of product-market fit and differentiation 06:50 Creating demand vs picking an established market10:34 What makes an effective offer and how to craft one12:41 Subscription models and free trial strategies16:59 $1K/day spend as indicator of product-market fit 18:36 Choosing the right landing page for your product 25:07 Whitelisting strategies and organic-looking content27:48 Typical budget allocation across ad formats30:29 Facebook's Advantage+ campaigns and AI features 33:23 Strategies for scaling ad creative24:44 Final tips: know your numbers and when to spendShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokMarin Ištvanić - Partner at Inspire BrandsBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ --- In this episode, we explore how sending free products to micro influencers can effectively scale your eCommerce brand. William Gasner, co-founder and chief marketing officer of Stack Influence, shares his expertise on why brands are shifting from celebrity endorsements to micro influencers. William explains how to find the right influencers, compensation models that work, and strategies for leveraging influencer marketing to improve marketplace visibility and drive authentic engagement. If you're looking to automate and scale micro-influencer marketing sign up for Stack Influence at stackinfluence.com.Topics discussed in this episode: - Why micro influencers matter. - How to find influencers. - What compensation models work. - How to manage influencers. - How trust affects marketing. - How marketplaces reward visibility. - Why Amazon ranking matters. - What Stack Influence offers. Links & Resources Website: https://stackinfluence.com/Instagram: https://www.instagram.com/stackinfluence/LinkedIn: https://www.linkedin.com/in/william-gasnerX/Twitter: https://x.com/stackinfluenceGet access to more free resources by visiting the show notes athttps://tinyurl.com/36euvhbaMORE RESOURCES Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ Store Optimization Beginners Guide: Instant PDF Download! It's FREE.
Welcome to another episode of the Ecom Ops podcast! Today, we host Liz Stack, Senior Brand Manager at Yotpo and a passionate advocate for women in e-commerce. Liz shares her journey, Yotpo's mission, and her involvement with the Women in E-Commerce community. Get ready for an inspiring conversation filled with insights and success stories.
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In this episode of the E-Commerce Coffee Break Podcast, Carly McMillen, co-founder of PPC Farm, unpacks the critical strategies for recovering failed product launches. She discusses the world of Amazon advertising, exploring how targeted PPC campaigns can transform struggling products and unlock hidden sales potential for online sellers. Topics discussed in this episode: Why understanding your product's unique selling point is crucial for marketing success How PPC campaigns can reveal unexpected use cases and target audiences What Amazon's AI (Rufus) can tell you about your product listing gaps Why sellers should give their product launch at least 90-120 days before declaring failure How rebranding and repositioning can dramatically improve product performance What metrics to analyze when a product launch isn't working Why comprehensive market research precedes successful product launches How agencies like PPC Farm help sellers diagnose and fix marketing challenges What Amazon's changing landscape means for new and existing sellers Why omnichannel presence is more important than ever for e-commerce brands Links & Resources Website: https://www.ppcfarm.com/LinkedIn: https://www.linkedin.com/in/carly-mcmillen/Instagram: https://www.instagram.com/theppcfarm/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/3yxvudf8MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 And if you haven't yet, follow the podcast to catch all the bonus episodes I'm adding. Don't miss out—hit that follow button now!
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In this episode of the Ecommerce Coffee Break Podcast, host Claus Lauter sits down with Chris Timmer, CEO of Linnworks, to unravel the complexities of multi-channel selling. Discover how modern e-commerce businesses can overcome operational challenges by leveraging unified platforms that streamline inventory management, marketplace listings, and order processing. Chris shares insights into how technology can help sellers expand across multiple channels, reduce errors, and create seamless customer experiences in today's competitive online marketplace. Topics discussed in this episode: Why selling on multiple marketplaces is crucial for e-commerce growth How a unified e-commerce platform solves inventory management challenges What operational hurdles do online sellers face when expanding channels Why AI and forecasting can transform inventory strategies What surprising strategy are online brands using to boost digital sales Why successful merchants sell on more than five channels How marketplace pricing and integration impact business performance What makes a smooth e-commerce platform implementation Why customer-centric technology solutions matter in competitive markets Links & Resources Website: https://www.linnworks.com/ Shopify App Store: https://apps.shopify.com/linnworks LinkedIn: https://www.linkedin.com/in/chris-timmer-019996/ Instagram: https://www.instagram.com/linnworksglobal X/Twitter: https://x.com/Linnworksglobal Get access to more free resources by visiting the show notes athttps://tinyurl.com/3fxsx8cc MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 And if you haven't yet, follow the podcast to catch all the bonus episodes I'm adding. Don't miss out—hit that follow button now!
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In today's Ecommerce Coffee Break podcast, join Slava Sabirov, CEO of batna.pro, to explore a groundbreaking approach to retail pricing. Discover how AI-powered negotiation systems are transforming e-commerce by enabling personalized deals for individual customers. He shares insights from his extensive background in pricing strategy, including successful implementations in fashion and mattress retail that have dramatically increased average order values and reduced overstock.Topics discussed in this episode: Why AI-powered negotiation transforms e-commerce pricing strategiesHow dynamic pricing can increase average order value by up to 40%What makes personalized price negotiation a game-changer for retailersWhy traditional seasonal sales models are becoming obsoleteHow AI helps retailers solve inventory overstock challengesWhat drives customer loyalty through intelligent pricing interactionsWhy conversion rates improve when customers can negotiate pricesHow different industries can benefit from smart pricing technologiesWhat makes Shopify integration simple for e-commerce businessesWhy upselling becomes more effective with AI-driven negotiation systemsLinks & Resources Website: https://batna.pro/ Shopify App Store: https://apps.shopify.com/batna Check out the BATNA.pro Affiliate Program: https://tinyurl.com/batnapro LinkedIn: https://www.linkedin.com/in/sabirov/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/4artakwz MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 And if you haven't yet, follow the podcast to catch all the bonus episodes I'm adding. Don't miss out—hit that follow button now!
In this episode, we explore the critical impact of site speed on Shopify stores. Our guest, Darin Archer, Vice President of Product Strategy at Yottaa.com, shares expert insights on optimizing ecommerce sites for better performance. Learn why speed matters, what slows down your store, and how to boost conversions through improved loading times. Discover actionable strategies to enhance your Shopify store's performance and drive revenue growth.Topics discussed in this episode: Why site speed optimization is crucial for ecommerce successHow slow loading times impact customer experience and salesWhat common issues slow down ecommerce sites and how to identify themHow to measure and track the performance improvements of your Shopify storeWhat specific strategies can be implemented to boost Shopify store speedWhy faster loading times lead to higher conversion rates and revenue growthLinks & ResourcesWebsite: https://www.yottaa.com/Shopify App Store: https://apps.shopify.com/rapid-insiteLinkedIn: https://www.linkedin.com/company/yottaa/Twitter: https://twitter.com/yottaaGet access to more free resources by visiting the show notes athttps://t.ly/AkezlWant to be a smarter online business owner? Ever wish a seasoned entrepreneur with 20+ years of experience could help your business?Join my Founder's Sidekick program for personalized guidance to build a business you love and finally achieve work-life balance. Get weekly expert advice tailored for busy founders.Learn more at https://founders-sidekick.comSign up for our free newsletter. We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Subscribe. Learn More. Grow. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review! Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422And if you haven't yet, follow the podcast to catch all the bonus episodes I'm adding. Don't miss out—hit that follow button now!
In this podcast episode, we discuss why growth brings different challenges at various revenue stages and what areas are most affected when scaling an e-commerce company. Our featured guest on the show is Leonardo Caracas, managing partner at jumpventures.co.Topics discussed in this episode: Why product market fit is crucial before scaling: Reviews and customer feedback indicate if you've achieved the right fitHow KPIs determine a company's scalability: Reviews, repurchase rate, average order value, and conversion rateWhat makes marketing the biggest challenge for growing ecommerce brands: Many founders excel at product but struggle with growth strategiesWhy solving a real problem or having true differentiation is essential for scalable growth: It protects against easy replication by competitorsWhy analyzing and optimizing a company's financial structure is a critical first step: A profitable structure is necessary for scalabilityWhy Shopify is the preferred ecommerce platform for scaling businesses: Its ease of use and robust ecosystem support rapid growthLinks & ResourcesWebsite: https://www.jumpventures.co/LinkedIn: https://www.linkedin.com/in/leonardocaracas/Get access to more free resources by visiting the show notes att.ly/DbFbZIn this episode we talk about: Business Expansion, Business Growth Challenges, Business KPI, Ecommerce Growth, Ecommerce Marketing Advice, Ecommerce Scale Up, Ecommerce Strategy, Ecommerce Tips, Entrepreneurship Tips, Financing Business Growth, Growth Hacking, Managing Supply Chain, Market Validation, Product Market Fit, Scale Your Business, Scaling Online Businesses, Shopify Growth Tips, Startup Funding, Startup Scaling, Supply Chain Optimization, Team Structure For Growth, Venture CapitalJoin "Founder's Sidekick" - Weekly Business Mentorship Imagine transforming your 9-5 grind or traditional business into a thriving online venture. "Founder's Sidekick" offers weekly expert guidance tailored for busy founders. Get personalized, asynchronous coaching to address crucial questions as you start and grow your online business. Learn more at https://founders-sidekick.com/ Sign up for our free newsletter and become a smarter Shopify merchant. We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Subscribe. Learn More. Grow. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review! Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422And if you haven't yet, follow the podcast to catch all the bonus episodes I'm adding. Don't miss out—hit that follow button now!
Mary Bemis, the founder of Reprise Activewear, shares her experience using Shopify's Magic Media Editor and its AI features.Guest Background: Mary Bemis founded Reprise Activewear six years ago, starting with a successful Kickstarter campaign. Her brand focuses on sustainability, using plant-based materials to create high-quality activewear. Despite bootstrapping her business, Mary has grown Reprise into a notable brand in the sustainable fashion industry. She leverages her hands-on approach to handle everything from website building to product fulfillment, making her an exemplary figure for aspiring entrepreneurs.Episode Highlights:Introduction to Shopify's Magic Media Editor and its AI features.How Reprise Activewear transitioned from Kickstarter to Shopify.The impact of the Magic Media Editor on Mary's workflow.Tips and tricks for using the AI tools effectively.The benefits of Shopify's support and educational resources.How the Magic Media Editor saves time and money.Creative uses of AI for ecommerce marketing.Guest Background:Mary Bemis founded Reprise Activewear six years ago, starting with a successful Kickstarter campaign. Her brand focuses on sustainability, using plant-based materials to create high-quality activewear. Despite bootstrapping her business, Mary has grown Reprise into a notable brand in the sustainable fashion industry. She leverages her hands-on approach to handle everything from website building to product fulfillment, making her an exemplary figure for aspiring entrepreneurs.Links:repriseactivewear.comShopify Magic
In this podcast episode, we discuss how to rethink your online growth, why less is more, and how you regain control through strategy. Our featured guest on the show is Nicolas Alessandra, Founder at bluedgeusa.comTopics discussed in this episode:Why you need a clear business objective to drive growth How to streamline your online store Why strategically showcase your products Why removing unnecessary apps can improve your store's performance How focusing on specific, high-margin products can boost your profitability How customizing Shopify apps can enhance your store's functionality and controlLinks & ResourcesWebsite: https://bluedgeusa.comLinkedIn: https://www.linkedin.com/in/bluedge-usa/Get access to more free resources by visiting the podcast episode page att.ly/X27nNSubscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaHow did you like this episode? Send us a Text Message.Become a smarter Shopify merchant in just 7 minutes per weekOur free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
In this podcast episode, we discuss how Shopify brands can use WhatsApp for commerce. Our featured guest on the show is Arjun Paul, CEO/Co-Founder of zoko.io.Topics discussed in this episode:Why is WhatsApp becoming popular for ecommerceWhat's the best way to start using WhatsApp marketing for businessHow to decide message frequency based on market and notification typesWhat automation does WhatsApp's API offer businessesLinks & ResourcesWebsite: https://www.zoko.io/Shopify App Store: https://www.zoko.io/whatsapp-plugin-for-shopifyLinkedIn: https://www.linkedin.com/in/arjun-v-21939784/Get access to more free resources by visiting the podcast episode page att.ly/aeVCXSubscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaBecome a smarter Shopify merchant in just 7 minutes per weekOur free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
Discover budget-friendly email marketing strategies from Andrew Benteau, a skilled Client Manager with valuable experience from his own publishing business.Andrew shares the email marketing apps he recommends, the power of email sequencing, offers, and storytelling to reach your audience, and more. Listen to this episode now.Black Panel Press: https://www.blackpanelpress.com/Related video:
In this podcast episode, we discuss how to master product sourcing and importing. We talk about how to choose the right product and provide a step-by-step process of sourcing from China. Our featured guest on the show is Brendan Elias, Founder & CEO at atozformula.com.Topics discussed in this episode:How can merchants check if there's enough demand for their product What mistakes do new online sellers make when sourcing productsHow can ecommerce owners avoid scams when sourcing internationally How inspecting products before paying suppliers helps reduce risksLinks & ResourcesWebsite: https://atozformula.com/LinkedIn: https://www.linkedin.com/in/brendan-elias-37a3b622/Facebook: https://www.facebook.com/atozformulaTwitter: https://twitter.com/brendanisonlineGet access to more free resources by visiting the podcast episode page att.ly/P2LHxSubscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaBecome a smarter Shopify merchant in just 7 minutes per weekOur free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
In this eye-opening episode of the How to Sell Online podcast, Alison J. Prince and e-commerce expert Brian Bowman delve deep into the Amazon marketplace, sharing their firsthand experiences and valuable insights. From the highs of effortless sales to the lows of unexpected shutdowns, they explore the intricate balance of leveraging Amazon for business growth without falling prey to its pitfalls.What You'll Discover:The Realities of Selling on Amazon: Alison and Brian kick off by sharing their personal journeys with Amazon, highlighting the volatile nature of relying solely on this platform. They discuss the crucial difference between being an Amazon seller and building an independent, brand-focused business.Pros of Amazon Selling: Ease of entry, vast customer reach, and the convenience of Fulfillment by Amazon (FBA) make Amazon an attractive channel for many entrepreneurs. However, they caution against seeing it as the be-all and end-all for e-commerce success.The Cons – A Cautionary Tale: From hijacked listings to high fees and the lack of customer data, the downsides of Amazon selling are laid bare. Brian and Alison emphasize the importance of diversification and owning your customer relationships to safeguard your business.Building Beyond Amazon: The duo advocates for using Amazon as just one of many income streams. They share strategies for building a resilient brand that thrives across multiple platforms, ensuring stability and growth in the ever-evolving e-commerce landscape.Expert Tips and Strategies: Beyond sharing their experiences, Alison and Brian provide actionable advice on how to optimize product listings, understand Amazon's search dynamics, and use customer feedback to innovate and improve your offerings.This episode is a must-listen for anyone looking to navigate the complexities of selling on Amazon while building a sustainable and diversified online business. Tune in to gain the insights you need to make informed decisions, maximize your e-commerce potential, and ultimately, because you can, live your best business life.Remember, the goal is not just to succeed on Amazon but to create a robust business that thrives in any marketplace. Join Alison and Brian as they guide you through the jungle of Amazon selling and into the clear path of true entrepreneurial freedom.Connect with Bryan:On his website: www.ecomunderground.comConnect with Alison:On Facebook and Instagram: @alisonjprinceLearn about the 0-$100K System and how you can launch and grow your own online business at https://0-100k.com/Join the Print Sprint at https://theprintsprint.com
In this podcast episode, we talk about expanding your eCommerce brand into Europe and navigating through the complexities of the world's most challenging eCommerce market. Our featured guest on the show is Nick Penev, Co-founder of Xtreme Power Brands and Scayul.Topics discussed in this episode:How to transform the dream of growing your business in Europe into an executable action planGain expert advice in navigating complex tax and policy landscapesHow to connect with consumers on a cultural level for success, including linguistic nuancesHow working with 'accelerators' and European distributors could benefit your businessWhy Germany is the best strategic choice as a launching point for market entryLinks & ResourcesWebsite: https://hellotax.com/LinkedIn: https://www.linkedin.com/in/nick-penev-0051791a/Facebook: https://www.facebook.com/nick.penev/Get access to more free resources by visiting the podcast episode page athttp://tinyurl.com/59ctwxhpSubscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsEpisode SponsorsLoyaltyLion: Rocket your returning customer rates with LoyaltyLion. LoyaltyLion is a leading loyalty platform, helping Shopify brands increase returning customer rates with their own integrated loyalty programs. We were the first loyalty platform to integrate with Shopify and we are #1 on G2 today, providing the tools and expertise that brands need to increase returning customer rates, improve retention, and build customer lifetime value. Visit: https://loyaltylion.com?utm_source=podcast&utm_medium=ecommerce-coffee-breakPartnerHero: Enhance your eCommerce business with PartnerHero. Our comprehensive support solutions, which include 24/7 customer assistance, expert marketplace insights, and self-service infrastructure, will empower your brand's customer experience. We prioritize exceptional customer service, maintaining language standards, multi-channel support, and user/system assistance. Visit us at: https://pages.partnerhero.com/ecommerce-coffee-break Talk to us, and lets create a tailored customer support solution for you!Support the showOur Newsletter Join over 6,000 other merchants & marketers to stay updated on eCommerce news, marketing strategies, tools & resources, and podcast interviews, all designed to help you grow your revenue. Every Thursday in your inbox. Consumed in 3 minutes. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
In this podcast episode, we discuss how to create a beauty product line online in minutes without any risk. Our featured guest on the show is Adam Chuntz , Co-Founder, CMO at blankabrand.com.Topics discussed in this episode:How entrepreneurs can launch beauty product lines online without minimum order constraints.The simplicity of creating a brand on BlankaBrand, from logo upload to online selling.How BlankaBrand assists with images, descriptions, and pricing, streamlining the ecommerce journey.What role effective promotion, profit strategies, and platform integrations plays in your success story.Special offer for our listeners:Get 10% OFF code for sample orders with code: COFFEE10 Visit: http://click.blankabrand.com/coffeebreakpodcast (Code can only be used once, and is only applicable for sample products.)Links & ResourcesWebsite: https://blankabrand.com/Shopify App store: https://apps.shopify.com/blankaLinkedIn: https://www.linkedin.com/company/blankabrand/X/Twitter: https://twitter.com/BlankaBrandInstagram: https://www.instagram.com/blankabrand/Get access to more free resources by visiting the podcast episode page athttp://tinyurl.com/9873hhatSubscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsEpisode SponsorsLoyaltyLion: Rocket your returning customer rates with LoyaltyLion. LoyaltyLion is a leading loyalty platform, helping Shopify brands increase returning customer rates with their own integrated loyalty programs. We were the first loyalty platform to integrate with Shopify and we are #1 on G2 today, providing the tools and expertise that brands need to increase returning customer rates, improve retention, and build customer lifetime value. Visit: https://loyaltylion.com?utm_source=podcast&utm_medium=ecommerce-coffee-breakPartnerHero: Enhance your eCommerce business with PartnerHero. Our comprehensive support solutions, which include 24/7 customer assistance, expert marketplace insights, and self-service infrastructure, will empower your brand's customer experience. We prioritize exceptional customer service, maintaining language standards, multi-channel support, and user/system assistance. Visit us at: https://pages.partnerhero.com/ecommerce-coffee-break Talk to us, and lets create a tailored customer support solution for you!Support the showOur Newsletter Join over 6,000 other merchants & marketers to stay updated on eCommerce news, marketing strategies, tools & resources, and podcast interviews, all designed to help you grow your revenue. Every Thursday in your inbox. Consumed in 3 minutes. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
Today, I have my good friend Chris Shaffer on the show. Chris works with Scott Voelker over at Brand Creators, and he consults with dozens of e-commerce companies and owns a bunch of his own as well. Chris always brings a unique perspective on what’s working in e-commerce, and he’s the type of guy who always gets his hands dirty. In this episode, we discuss what’s working and how to maximize your marketing budget. What You’ll Learn A better way to grow your sales outside of driving more traffic The number one mistake that most ecommerce business owners make How […] The post 507: Budget-Friendly Ecommerce Tips That Will Double Your Sales With Chris Shaffer appeared first on MyWifeQuitHerJob.com.
What's Covered:• How Anatoliy got out of Ukraine with his son while they tried to force him to join the military• Why he tested over 5,000 eCommerce products• How to pick winning products• eCommerce tools he uses•What ads are working in eCommerce right now including Facebook, Instagram, and TikTok Ads• American Women vs. Ukrainian WomenAnatoliy Labinskyhttps://anatoliylabinskiy.com/Support the show-----Hosted by Derek VidellDownload Free Course: How to Build and Monetize a Following in 90 Days or Less - Your Guide to Running Profitable Instagram AdsGet 50% Off your First Month of Coffee with Creators: Monthly meetup for creators at all levels to network and growBook Complimentary Consultation Call: For B2C Businesses OnlyInstagram | YouTube | Website | TikTok
What's Covered:• How Anatoliy got out of Ukraine with his son while they tried to force him to join the military• Why he tested over 5,000 eCommerce products• How to pick winning products• eCommerce tools he uses•What ads are working in eCommerce right now including Facebook, Instagram, and TikTok Ads• American Women vs. Ukrainian WomenAnatoliy Labinskyhttps://anatoliylabinskiy.com/Support the show-----Hosted by Derek VidellDownload Free Course: How to Build and Monetize a Following in 90 Days or Less - Your Guide to Running Profitable Instagram AdsGet 50% Off your First Month of Coffee with Creators: Monthly meetup for social media creators at all levels to network and growBook Complimentary Consultation Call: For B2C Businesses OnlyInstagram | YouTube | Website | TikTok
Join the Ecommerce revolution and learn from a guru who's taught over 800 live workshops. Unlock the Secrets of Building a Successful Ecommerce Website CONNECT WITH HIM https://chrismalta.com/ Subscribe to this channel now! https://www.youtube.com/user/lunidelouis/?sub_confirmation=1 ---------------------------------------------------- Join our exclusive Facebook group @ https://www.facebook.com/groups/339709559955223 --------------------------------------------------- Looking for accountability to do your morning routine -- join us tomorrow morning, it's FREE: https://bestmorningroutineever.com/ -----------------------------------------------------
Welcome to another Family First Friday in honor of my Wall Street Journal bestselling book, the Family First Entrepreneur. In this episode, I discuss what not to do when it comes to starting an ecommerce business today. There’s just way too much content to consume online and a lot of it is outdated and worthless. To help you sort through the junk, here are all the outdated ecommerce strategies and tips that no longer apply in 2023. What You’ll Learn Outdated ecommerce strategies and tips What not to do when starting a business The problem YouTube, Google and Tiktok Other […] The post 466: Outdated Ecommerce Tips You Should NOT Be Doing In 2023 – Family First Friday appeared first on MyWifeQuitHerJob.com.
Optimizar un ecommerce implica mejorar la experiencia de compra del usuario, aumentar las conversiones y maximizar las ventas. A continuación, te doy algunos tips para optimizar tu tienda online: Diseño web: Tu ecommerce debe tener un diseño limpio, fácil de usar y atractivo para el usuario. El diseño debe ser coherente con la imagen de tu marca y con un enfoque en la usabilidad y accesibilidad. Velocidad de carga: La velocidad de carga es muy importante para la experiencia del usuario y para el posicionamiento en los motores de búsqueda. Asegúrate de que tu sitio cargue rápidamente en todos los dispositivos. Contenido de calidad: Asegúrate de que tu contenido sea útil, relevante y de alta calidad. Proporciona descripciones detalladas de tus productos y servicios, incluyendo imágenes de alta calidad. Optimización para motores de búsqueda (SEO): Optimiza tu sitio web para los motores de búsqueda para que tus productos sean más fácilmente encontrados por los usuarios. Usa palabras clave relevantes en tus descripciones y títulos de productos. Fácil navegación: Tu ecommerce debe tener una navegación clara y fácil para el usuario. Utiliza categorías claras y botones de navegación para que los usuarios puedan encontrar fácilmente lo que buscan. Integración con redes sociales: Aprovecha las redes sociales para llegar a una audiencia más amplia y promocionar tus productos. Agrega botones para compartir en redes sociales y enlaces a tus perfiles sociales. Proceso de pago fácil y seguro: Simplifica el proceso de pago y ofrece opciones de pago seguro. Asegúrate de que la información de pago del usuario esté protegida y cumpla con los estándares de seguridad requeridos. Análisis de datos: Realiza un seguimiento de las métricas clave de tu ecommerce, como las tasas de conversión, la tasa de rebote y el tiempo en el sitio, para identificar áreas de mejora y hacer ajustes en consecuencia. Al aplicar estos tips, podrás optimizar tu ecommerce y mejorar la experiencia del usuario, lo que a su vez aumentará las conversiones y maximizará las ventas. TEKDI: Instituto de Marketing Digital de los Negocios Aprende Marketing Digital desde cero (aunque no tengas experiencia) ► Dedicando solo 10 minutos al día con divertidas clases prácticas en video, acompañamiento de un tutor, mentorías, acceso en tarifa plana a más de 120 cursos online. ►►►https://tekdi.education/ Y no olvides suscribirte y valorar nuestro podcast ★★★★★
Claus Lauter of The eCommerce Coffee Break Podcast absolutely brings the heat in this one.If you're looking to start an eCommerce store or need some ideas to scale yours, you've come to the right episode.Continue the conversation on the eCommerce Coffee Break podcast HERE: https://podcasts.apple.com/us/podcast/151-how-to-build-a-social-media-following-on-every-platform/id1567749422?i=1000599785678-----Hosted by Derek VidellDownload Free Course: How to Build and Monetize a Following in 90 Days or Less - Your Guide to Running Profitable Instagram AdsInstagram | YouTube | Website | LinkedIn | TikTok
Claus Lauter of The eCommerce Coffee Break Podcast absolutely brings the heat in this one.If you're looking to start an eCommerce store or need some ideas to scale yours, you've come to the right episode.Continue the conversation on the eCommerce Coffee Break podcast HERE: https://podcasts.apple.com/us/podcast/151-how-to-build-a-social-media-following-on-every-platform/id1567749422?i=1000599785678Support the show-----Hosted by Derek VidellDownload Free Course: How to Build and Monetize a Following in 90 Days or Less - Your Guide to Running Profitable Instagram AdsGet 50% Off your First Month of Coffee with Creators: Monthly meetup for social media creators at all levels to network and growBook Complimentary Consultation Call: For B2C Businesses OnlyInstagram | YouTube | Website | TikTok
It's no secret that ecommerce is booming, with increasingly more people shopping online for everything from clothes to electronics. If you want your ecommerce business to have the best chance of success,it's well worth having a solid IT roadmap in place. Designing an IT roadmap for your ecommerce business might sound like a daunting task, but it doesn't have to be. In this blog post, we will give you tips and tricks on how to design a roadmap that meets the specific needs of your business. We'll also discuss some common pitfalls to avoid when creating your IT roadmap. So whether you're just starting out or you've been in business for a while, keep reading for plenty of helpful advice. Designing an IT roadmap for ecommerce One of the most crucial factors in launching and running a successful ecommerce business is having a robust and well-designed IT infrastructure. In other words, your website needs to be fast, reliable, and secure. In order to achieve this, you need to have a clear IT roadmap that outlines all the changes and upgrades you need to make to your website on a regular basis. You can map it yourself, or ask for professional assistance – companies like EC-MSP can help you plan the whole process. Below are our tips and tricks on how to design an IT roadmap for ecommerce that will help keep your website up and running smoothly. #1 Define your goals What do you want to achieve with your ecommerce website, and what are your top priorities? Once you have a clear understanding of your goals, you can start planning the steps you need to take in order to achieve them. Your goals should be SMART: specific, measurable, achievable, relevant, and time-bound. That's why an aim such as “improve website speed” is too vague, and a better goal would be something like “decrease website load time by 50% within the next six months”. By setting SMART goals, you can track your progress and adjust your IT roadmap accordingly down the line. To help define them, consider your main objectives, timeline, budget, and risks or challenges while brainstorming. #2 Analyze your current infrastructure This process includes taking a close look at your website's hosting plan, domain name, shopping cart software, and payment gateway, etc. Once you have a good understanding of what you have in place currently, you can start planning for any necessary upgrades or changes. For example, if your checkout process is outdated, it might be time to switch to a newer and more user-friendly platform that offers features like one-click purchasing. Or, if your website is running slowly, you might need to invest in a more powerful hosting plan or consider using a content delivery network (CDN). #3 Determine your upgrade paths Once you know where changes need to be made, figure out the sequence of steps you need to take in order to implement them. This will help you create a timeline for your IT roadmap and ensure that all the upgrades are made in a logical order. Let's say your goal is to improve website speed, then one of the steps in your upgrade path may be to switch to a faster web hosting plan. Whereas if your goal is to increase online sales, then a sensible change would be to add a live chat feature to your website so that potential customers can get their questions answered in real-time. By outlining all the changes and upgrades you need on a regular basis, you can create an IT roadmap that's tailored to the specific needs of your ecommerce business. #4 Create a schedule for changes While determining your upgrade path, also use this time to schedule when to make any modifications to your current infrastructure so that everything continues running smoothly. Doing so will save you time and energy in the long run because you won't have to scramble to make last-minute changes, and you can then also allow some buffer time in your schedule in case any unforeseen delays or issues arise. For example, if you're planning on upgrading your web hosting plan then do it...
Deacon Bradley helps businesses remove bottlenecks, long hours, and stress through optimized operations.Deacon started his first digital marketing agency in 2015. After two years of rapid growth it was acquired by a larger agency and Deacon took over as COO overseeing day-to-day operations, management, and growth of the team.Over the next few years Deacon led the growth and development of the team from just 8 to over 50 members across 14 countries and 6 continents. In 2018 the agency was recognized by Inc. Magazine as one of the fastest growing privately held companies in America.Now, Deacon is helping Founders & CEOs outgrow their pain points so they can unlock the true power of their business — and have fun in the process.Join Deacon Bradley of Sharp Business Growth, along with Hosts Dave Pancham and Alex Ivanoff while they discuss how to successfully run operations in eCommerce brands with actionable tips on systems design, people management, and creative thinking.Get in touch with Deacon:hello@deaconbradley.com IG: @deacon_on_scaleFB: @dbradley LI: Deacon BradleyPodcast: Sharp Business GrowthSharpBusinessGrowth.comMeet the Mission Control hosts:Alex's specialty lies in psychology, paid advertising, funnel building, technology, and finance. He has managed millions of dollars in ad spend on various social platforms, and solved complex problems with thousands of businesses.Dave has spent over 12 years in the industry where he has managed an e-commerce supplement shop for 8 years where they grew from 6 figures in yearly revenue to over 8 figures, managed millions in ad spend on Facebook, and founded a 7-figure fitness franchise marketing agency specializing in paid advertising, lead nurturing, and membership growth coaching which currently has over 100 clients. Produced by Victoria Martin (Petersen).Follow us on Instagram
This is a new monthly episode where I will provide an update on print on demand current events including news from the Etsy marketplace, print on demand platform updates and enhancements, and timely advice on trending or seasonal niches. For July 2022, I discuss these newsworthy topics for sellers: The German packaging regulation and LUCID registry requirementEtsy seller app updatesEtsy purchase protection programPrintify SVG file support and design editor enhancementsGelato Subscription Plan Shipping Benefit (new)Back to School Niche IdeasPrintify Print on Demand Fulfillment Printify is my main print on demand fulfillment partner, with production partners in many countries.Gelato Print on Demand Gelato offers print on demand fulfillment in 34 countries and a wide variety of products. Vexels Vector Graphics Vexels offers a huge catalog of graphics for print on demand use with proper resale licensing! Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show
It’s June 13th, 2022, and this is the Watson Weekly - Your essential eCommerce Digest. Rick is out of town this week, but today on our show we have a new special edition interview with Hamaad Akmal, the Head of Operations and Global Logistics for trusted sneaker marketplace GOAT. Hamaad spends his days chasing fraudsters across the planet and creating a seamless supply chain experience for buyers and sellers. Today’s episode covers a few interesting topics in the world of cross-border eCommerce. How to stop fraud on marketplaces Trends in global eCommerce Tips to improve your cross-border eCommerce business as a brand owner The importance of diversifying your shipping carriers. For more news from Rick, check out: https://www.rmwcommerce.com/ and https://www.linkedin.com/in/rickwatsonecommerce/
With the increasing cost of advertising, the average cost per acquisition is becoming higher and higher, So how do you make money in this scenario?The answer: Lifecycle Marketing.It's about making sure your customers feel appreciated and develop a personal connection with your brand. This way you can guarantee they will buy from you again and again.But how can you achieve that level of customer loyalty?That's exactly what we discuss in this episode with Josh Chin.And it's not empty promises either. Josh himself has used this approach to make over $120 million for over 400 clients, helping them grow into stable, profitable eCommerce brands.Get in touch with Josh at Joshua@Chronos.agency IG @joshchinnIG @chronosagency Meet the Mission Control hosts: Alex's specialty lies in psychology, paid advertising, funnel building, technology, and finance. He has managed millions of dollars in ad spend on various social platforms, and solved complex problems with thousands of businesses.Dave has spent over 12 years in the industry where he has managed an e-commerce supplement shop for 8 years where they grew from 6 figures in yearly revenue to over 8 figures, managed millions in ad spend on Facebook, and founded a 7-figure fitness franchise marketing agency specializing in paid advertising, lead nurturing, and membership growth coaching which currently has over 100 clients. Produced by Victoria Martin (Petersen).Follow us on Instagram
Running an eCommerce store in 2022 can be a tough business!Lots of competition and margins can be thin so your marketing needs to be very effective in order to acquire customers properly.Here are three different ways you can market your product in order to really stick out and convert sales with your messaging quicker.WATCH ON YOUTUBE:https://youtu.be/appKqjshgroTake the eCommerce fastlane with these secrets to scaling your ecommerce brand with clever marketing angles.Derek Videll@socialbamboo_
Running an eCommerce store in 2022 can be a tough business!Lots of competition and margins can be thin so your marketing needs to be very effective in order to acquire customers properly.Here are three different ways you can market your product in order to really stick out and convert sales with your messaging quicker.WATCH ON YOUTUBE:https://youtu.be/appKqjshgroTake the eCommerce fastlane with these secrets to scaling your ecommerce brand with clever marketing angles.Derek Videll@socialbamboo_
Today we welcome a new guest, Lightburn SEO Analyst Taylor Belmer. During today's chat, we will be exploring how to write engaging, informative, and persuasive product descriptions. We'll break down shopping algorithms and how they're weighted, and we've got some practical advice for increasing product visibility across channels. Today's TopicsGeneric and brand-driven keywordsThe problem with duplicate contentMinimize iterations with thoughtful UX designFocus on features and benefits Avoid filler statements Infuse descriptions with brand voice Creating a roadmap for success
Today we're talking about the customer journey. Do you know yours? If you are not sure, then you need to put pen to paper. It is vital that you understand the different types of customers that are purchasing your product, how they interact with your sales process, and what type of support they need.Today's TopicsUnderstanding customer typesLeveraging your sales processThe problem with being unreachableDocumentation and iterationsThe number of products versus customer typesThe impact of lifecycle timelines (featuring two real-world stories)Identifying your best customers
Today we're talking about your website's average order value (AOV). Why it's important, how to increase it, and why it must factor into your ecommerce plan. We'll share some of the ways to simplify the checkout process and advice on how to nudge customers towards adding more to their carts. Today's TopicsYour average order value (AOV) and other metrics Increasing AOV with free shipping Considering a loyalty and other spend level rewardsShowcasing add on accessories or related productsProduct bundling and other incentives
Learn how Daniel Tejada and the team at Straight Up Growth grew one Amazon brand from launch to six-figure sales per month! Daniel shares a ton of useful tips and insights you don't want to miss. Tune in now!
2.30" Joe O'Connor, CEO, 4 - Day Week GlobalA dream come true or an employers nightmare? The Four Day Week is coming our way and Joe O'Connor is studying what the economic benefits and downsides may be, at Cornell University in the US - and he joins TeamGBS to tell us why a four day week is probable in many, but not all, industries. The not-for-profit he works for no longer promotes the idea of a four day week, as the concept has reached a momentum of its own, but they advise companies and organisations, including governments, on how to achieve a four day working week. Apparently we are 'truly productive' only for 3 hours a day, the rest of the working day taken up with unnecessary or over-long meetings etc. If you work in the hospitality sector you'll learn that the lay out of your bar or restaurant can be very important in making your outlet more productive, cutting the time from till to customer etc.His hire-in-a-heartbeat Professor Adam Grant of Wharton CollegeAlso mentioned areAndrew BarnesFour Day Week IrelandToyota VolkswagenAdvanced RVIrish Hospitality Group, SacramentoAuckland University of TechnologyYalaBoston College,University College DublinTuchi Restaurant Chain30.00" Philip Macartney, Chief Commercial Officer, IRP CommercePhilip brings TeamGBS the latest in eCommerce including the latest stats that shows some major sectors where online spending has jumped from less than 10% to over 30%...and growing. If bricks and mortar retailing is declining so rapidly, would he buy commercial retail property. Philip suggests that ecommerce should be done in the same way as day traders look for profit all day, every day.His hire-in-a-heartbeat is Gary Vaynerchuk Also mentioned areChris Dean Crane WWChain Reaction bicyclesWayFlyerKlarnaAnn's CottageNewbridge SilverwareCollective ClothingCamping WorldShopifyBuild for GrowthBrian O'DriscollBebo56.00" Dr. Robert Johnson, David Hartigan - Hemp Co-Op IrelandIf you're a farmer, eking a living, well TeamGBS has a crop for you. Have you considered growing hemp (cannabis without the hit)? According to Hemp Co-Op Ireland (who'll sell you the seeds) the crop will grow itself and two companies who will process the hemp are literally crying out for the 120-day crop. The Co-Op also makes a plea for legislative changes so legitimate growers won't be classed as criminals when they harvest the crop (listen to the interview and it's all made clear!). Our two co-op board members give details of some of the business opportunities in hemp. BTW, now is the time to sow the seed. Go for it! Oh, and they're looking for a project manager. You can find out more at the upcoming Hemp EventTheir 'hire-in-a-heartbeat' is actor and cannabis promoter James BelushiAlso mentioned areArigna FuelsPWCHealth Products Regulatory AuthorityDept. of AgricultureTeagasc Hosted on Acast. See acast.com/privacy for more information.
In episode 98 of the Customers Who Click podcast, Dan Shunn, the Head of CRM at Air Up, joins me to talk to us about how Air Up has grown over the last year, and how Word of Mouth has become such a huge part of their acquisition mix, as well as providing us with some insight into how he runs his CRM program there. Dan is the Head of CRM at Air Up, developers of the revolutionary air up® drinking system that flavours water by scent alone. He's an experienced CRM specialist with a history working in the food, FMCG, sport and telecoms industries.
Chloë Thomas is an e-commerce marketing problem solver. She is the author of several bestselling books, including eCommerce Marketing: How to Get Traffic that Buys to Your Website. She is a keynote speaker, and host of both the award-winning eCommerce MasterPlan Podcast, and the Keep Optimising Marketing Podcast. Today, we're going to discuss Chloe's books and five of her e-commerce tips for your business. Read more at: https://monetizationnation.com/blog/5-ecommerce-tips-for-your-business/
Selling direct to consumer can create new sales opportunities for your food brand, but it can still be hard to stand out with the marketplace as crowded as it is. Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva sits down with Adam Pollack, Head of Content at Rodeo CPG, who has some practical tips for how to set up your DTC eCommerce website and what metrics you should be looking at along the way. In This Episode: How Adam's experience founding two CPG businesses led him to his role at Rodeo CPG. Why DTC is the only place you truly own your relationship with your consumers. Why visuals are so important on your eCommerce website. How social proof gives you the credibility you need to remove friction for buyers. Why an email address is so important to capture on your eCommerce website. What works for eCommerce in terms of design, including some examples. The metrics you should really pay attention to instead of vanity metrics. Why Rodeo CPG launched their new program called Jumpstart for early-stage CPG brands. Resources: Get Your Free Brand Strategy Checkup Real Food Brands Marketing Roundtable Facebook Group Connect with Katie on Instagram Jumpstart by Rodeo CPG: The Playbook for Launching CPG Brands The Components of a Strong DTC Site For Your CPG Brand The Rodeo CPG Glossary Connect with Adam on LinkedIn
What is the one commonality of successful people in eCommerce?If one person would have the perfect answer to this question, then it's my guest today. Matt Frew is the CEO of ShipZoom, a fulfillment business. Over the last 15 years, he has worked with many entrepreneurs to fulfill their orders. He has seen why people fail or succeed in ecommerce. He advises entrepreneurs getting into ecommerce to focus on one product till it gets to one million dollars in revenue before launching the next product.But this is not all that we talk about in this lively conversation. We also cover: The future of eCommerceWhy relationships matter in businessThe rubber band effectThe joys of testing products for eComAnd much moreTune in and get valuable insights into the ecommerce industry from a fulfillment center insider who has seen what works and what fails. Key Takeaways- How Shipzoom works (04:58)- Relationships matter in business (06:32)- Significant changes happening in the shipping industry (10:02)- The rubber band effect (13:49)- Are you ready for the future of eCommerce (15:58)- The commonality of successful people in ecommerce (18:05)- The joys of testing products for ecommerce (24:39) Additional Resources Learn more about Shipzoom here Connect with Matt Frew on InstagramHusband in Law Podcast Connect with Husband in Law on Instagram-------You can find the transcripts and more at http://bizninjaradio.comBe sure to follow me on Instagram @bizninja---Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!
What is the one commonality of successful people in eCommerce?If one person would have the perfect answer to this question, then it's my guest today. Matt Frew is the CEO of ShipZoom, a fulfillment business. Over the last 15 years, he has worked with many entrepreneurs to fulfill their orders. He has seen why people fail or succeed in ecommerce. He advises entrepreneurs getting into ecommerce to focus on one product till it gets to one million dollars in revenue before launching the next product.But this is not all that we talk about in this lively conversation. We also cover: The future of eCommerceWhy relationships matter in businessThe rubber band effectThe joys of testing products for eComAnd much moreTune in and get valuable insights into the ecommerce industry from a fulfillment center insider who has seen what works and what fails. Key Takeaways- How Shipzoom works (04:58)- Relationships matter in business (06:32)- Significant changes happening in the shipping industry (10:02)- The rubber band effect (13:49)- Are you ready for the future of eCommerce (15:58)- The commonality of successful people in ecommerce (18:05)- The joys of testing products for ecommerce (24:39) Additional Resources Learn more about Shipzoom here Connect with Matt Frew on InstagramHusband in Law Podcast Connect with Husband in Law on Instagram-------You can find the transcripts and more at http://bizninjaradio.comBe sure to follow me on Instagram @bizninja---Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!
OWNING AND OPERATING A 7-FIGURE CLOTHING BRAND! We started this clothing brand with 12 t-shirts ($120). We turned those t-shirts into an apparel empire. After graduating college, we decided to step into our clothing company full-time. In this podcast episode, Nick and Marlon sits down and talk about how to start an e-commerce business and things you need to do to make it successful. Use this clothing brand advice to start and build a successful e-commerce platform!!!Here's what you will learn in this video:➤ What is An E-commerce Business➤ Is E-commerce Over Saturated➤ Investing In Your business➤ Mindset To Grow A Multi-Million Dollar Brand➤ Social Media Marketing➤ Scaling Up Your Business/Brand With Networking➤ Increasing Customers Fast!!➤ Make Money Online!!!➤ PLUS SO MUCH MORE INFO!!!----------------------------------------------ABOUT THIS CHANNEL:We, Nicholas Clark and Marlon Watts started this clothing brand with 12 t-shirts ($120). We turned those t-shirts into an apparel empire. After graduating college, we decided to step into our clothing company full-time. We created this Youtube channel to show the journey of building a brand. We create behind-the-scenes vlogs so you can see the life behind running a successful clothing brand. We also feature other clothing lines, streetwear brands, or any entrepreneur looking to create a clothing brand startup business.Support the channel and learn more about starting a clothing brand and starting a brand from scratch ➔ https://www.youtube.com/watch?v=IzNuh...We built this clothing brand from the ground up! Thank you for supporting and thanks for subscribing! TRUST IN YOUR VSN.SHOP WITH US (GET 20% OFF)Online Store - https://www.wrldinvsn.com/discount/yo...OUR SOCIAL MEDIAInstagram - https://www.instagram.com/wrldinvsn/Twitter - https://twitter.com/wrldinvsnFacebook - https://www.facebook.com/wrldinvsnThank you for watching this video!!----------------------------------------------
eCommerce is very difficult but it's certainly not dead.Online sales still have a long way to go as 2020 brought a wave of new online shoppers who now plan to stay that way!So what's Nate's biggest key?Similarly to other top 1% store owners, Nate Schmidt is an online marketing and copywriting wiz.So in this episode, we'll cover all of the major components of running a modern day eCommerce store: sourcing, testing, marketing, scaling, and fulfillment.If you'd like to speak with me personally about running ads WITH YOY for your eCommerce store, book a free call with me here to see if you qualify and hear how I would personally run ads if I was in your shoes!Book a Complimentary Consultation Call with Derek VidellSee ya next week!
eCommerce is very difficult but it's certainly not dead.Online sales still have a long way to go as 2020 brought a wave of new online shoppers who now plan to stay that way!So what's Nate's biggest key?Similarly to other top 1% store owners, Nate Schmidt is an online marketing and copywriting wiz.So in this episode, we'll cover all of the major components of running a modern day eCommerce store: sourcing, testing, marketing, scaling, and fulfillment.If you'd like to speak with me personally about running ads WITH YOY for your eCommerce store, book a free call with me here to see if you qualify and hear how I would personally run ads if I was in your shoes!Book a Complimentary Consultation Call with Derek VidellSee ya next week!
Today, in episode four, we'll explore the process of selecting a name for our fledgling company. That's right, it's time to drop the name, project X. We'll miss you project X. You served us well and had us feeling like mysterious super villains, but it's time to move on. We'll give you a sneak peek into how we did this with a startup mindset — that is — quickly and cost-effectively.Today's Episode Includes: Creating a production processManaging feedback overloadSourcing product materialsCreating physical prototypes
Today, in episode three, we've started to skim the surface of product design from folks who have exactly zero experience designing a product. Fun times. We're not even inventing a new product and it's still challenging — the details and all the things that are going into designing our product line and figuring out how we're going to make it work...Today's Episode Includes: Creating a production processManaging feedback overloadSourcing product materialsCreating physical prototypes
Ready to learn some tricks of the trade from an eCommerce store owner who's crushing it with Facebook Ads?I made sure to ask every technical question I could think of to spell it out for you all exactly how to inherit some of his ad strategies. If you have run Facebook Ads before you will likely know a lot of the terms mentioned. If you have never run Facebook Ads before, this episode may confuse you at times.But not to worry! I will be coming out with another episode recapping this one soon where I'll explain the terminology for those of you who are new. I'll also be talking about the differences between running a Facebook Ad campaign at scale versus how to run one when you are newer.Be sure to checkout the Secrets to Scaling eCommerce Podcast with Jordan WestFind out more about him and his services at mindfulmarketing.co@DerekVidell
Ready to learn some tricks of the trade from an eCommerce store owner who's crushing it with Facebook Ads?I made sure to ask every technical question I could think of to spell it out for you all exactly how to inherit some of his ad strategies. If you have run Facebook Ads before you will likely know a lot of the terms mentioned. If you have never run Facebook Ads before, this episode may confuse you at times.But not to worry! I will be coming out with another episode recapping this one soon where I'll explain the terminology for those of you who are new. I'll also be talking about the differences between running a Facebook Ad campaign at scale versus how to run one when you are newer.Be sure to checkout the Secrets to Scaling eCommerce Podcast with Jordan WestFind out more about him and his services at mindfulmarketing.co@DerekVidell
Today we're talking about picking the right ecommerce platform for a small or medium sized business. There's really three different categories here. There's custom, there's hosted platforms, and there's software as a service platforms...Today's TopicsThe history of ecommerce platformsCommon assumptions and real-world experiencesVarients and product personalizationBack-end management and fee considerations
“Values matter a lot and people sniff through false values. If you're a sustainable brand partner with sustainable brands. If you are a clean beauty brand partner with other brands that actually speak to your mission.” @connersherline #DTCPOD“I like thinking about my influencer strategy with the micro-influencers mostly, and then plugging in a few strategic macros that we create a longer-term relationship with.” @AmandaMGoetz #DTCPOD“As it becomes easier and easier to create products or offer classes or sell content, the relationship that you build with your customer is going to be the biggest key.” @LukasThoms #DTCPOD“The main thing is just listening to our customers, who already love your products and asking them what they want to see next.” @jazyfent #DTCPOD“If you have good people and the position is not working, recognize if they bring value to the company, then figure out how to make it work in another position.” @irleslie #DTCPODWe Speak About:[00:57] Advice on brand partnerships[02:21] Influencer marketing and strategies [03:56] The importance of building customer relationships[05:41] The benefits of customer feedback [07:14] Paying attention to the inner workings of a business We’re recapping some of the best tips from DTC and eCommerce leadersThere are many strategies the businesses take on when building a successful brand.These strategies can range anywhere from product promotion to customer retention, all sharing a common goal of building a successful business. Many companies take different approaches to gaining brand awareness, and learning tips and tricks from numerous companies is a beneficial component to building your own brand.Stay tuned as we discuss important tips from previous episodes, and what key strategies led these companies to the success they have today. From leaders of 8-figure brands to eCommerce influencers and more.If you missed part 2, you can access it here! If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Podcast with Conner Sherline on brand collaborations: https://trend.io/blog/brand-partnerships-collaborationPodcast with Amanda Goetz on using influencers for SMBs: https://trend.io/blog/early-stage-smb-influencer-marketingPodcast with Lukas Thoms on brand storytelling: https://trend.io/blog/design-brand-storytellingPodcast with Jaz Fenton on hero products: https://trend.io/blog/hero-products-rebranding-yellow-beautyPodcast with Ian Leslie on lessons from a CMO at a 10-figure brand: https://trend.io/blog/industry-west-b2b-dtc-sales
Purchasing online is increasing in popularity among consumers all the time. Choosing to have an ecommerce store along with a bricks and mortar store or instead of one, is a great option for many businesses. Not only do you save on costs, but you can reach more consumers too. These consumers can then complete the whole purchasing cycle in one place. From finding your brand to completing research and making a transaction, the consumer can do it all online. Most of this process can be completed on your website. If you're thinking of starting an ecommerce store or want to give your current operation a boost, listen to our 27 ecommerce strategy tips.
"Dude, how do you start a company when you can't even pronounce the product?" Join us as our digital agency launches an e-commerce company and the challenges we — and you — are going to face along the way...Today's TopicsSo, we're starting an ecommerce company (again)Passion products and market demandBuilding an outdoor furniture business from the ground up
Qual è la differenza tra la SEO per un sito e per un e-commerce?Dai negozi fisici a quelli online, dal posizionamento nel proprio settore a quello su Google, dalle best practice alla ricerca delle keyword, il SEO "atipico" Ivan Cutolo svela ad Alessandro Mazzù e a tutti noi cosa bisogna fare per scalare davvero i motori di ricerca e farsi notare!
As ecommerce professionals, what did we learn from 2020? And what happens in 2021?Those are the questions I posed to a number of a clever ecommerce industry folks.Entreprenuers like:Harley Finkelstein, ShopifyEric Bandholz, BeardbrandMarnie Consky, Thigh SocietyEzra Firestone, Smart MarketerIlana Davis, Shopify Expert & Website RescuerSteve Chou, My Wife Quit Her JobNick DiSabato, DraftAustin Brawner, Brand Growth ExpertsVal Giesler, Fix My ChurnAndrew Youderian, EcommerceFuelRhian Beutler, VenntovAnne Thomas, Shop CritiqueBen Jabbawy, PrivyThis episode is a fire hose of valuable insights, tips, and trends.SponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop's search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
Not sure how to start a Shopify store? Or maybe you've been trying to build an ecommerce business for awhile and it's just not going well? Any time you're building a private label brand, it always comes down to having 3 things in place if you want to know how to be successful in business. Watch the video for the 3 Ecommerce Tips You Need To Know BEFORE You Start Shopify. Doesn't matter where you're selling, if you're just looking to start an online business, are an experienced amazon seller, or looking to start your Shopify store, 3 tips will help you lower your costs and increase your conversions. In short, these 3 things will make you more money and cost you less. I go over those 3 tips in this video.
This episode of the NerdBrand Podcast we're talking about what is a re-brand! What it is and is not, what makes a nerd a nerd, SBA Loan madness, and eCommerce tips.Hint: Definition of a nerd = passion.What is Re-brand? It's not a re-design of your logo or website, but can be. It's a new message for a new audience that you need to reach. Need is the keyword.Rebranding is often immediately assumed to be a do-over of what you have. Sometimes that absolutely not the case. Merely a tweak or color change elicit the response and attract the customers you actually want.Think about your logo, website, and your print materials. Are they all in sync? Are there major color differences? How do you look on the search engine? We're not talking about SEO, but how you sound.Branding is something that is holistic, as Mitch says, and touches every medium you use to display yourself to the world. Therefore, making everything you put out there, an ad.NerdHelp Segment eCommerce tips in the era of a pandemic What to sell on? A Template, Commercial, or Premium Theme? Why WordPress at all?The number of eCommerce tips are numerous to list. But we want to cover some. If you want to know more, check out this post on the matter.What you sell on is important, whether WordPress of Shopify, but not having a presence at all has been costly to many businesses that have ignored it. We hope you liked the show!Did you miss episode 2? Click here to catch up!Or if you're ready for episode 4 click here to listen!If you want to hear the latest episode, click here.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app--- Send in a voice message: https://anchor.fm/nerdbrand/messageSupport this podcast: https://anchor.fm/nerdbrand/support
This episode of the NerdBrand Podcast we're talking about what is a re-brand! What it is and is not, what makes a nerd a nerd, SBA Loan madness, and eCommerce tips. Hint: Definition of a nerd = passion. What is Re-brand? It's not a re-design of your logo or website, but can be. It's a new message for a new audience that you need to reach. Need is the keyword. Rebranding is often immediately assumed to be a do-over of what you have. Sometimes that absolutely not the case. Merely a tweak or color change elicit the response and attract the customers you actually want. Think about your logo, website, and your print materials. Are they all in sync? Are there major color differences? How do you look on the search engine? We're not talking about SEO, but how you sound. Branding is something that is holistic, as Mitch says, and touches every medium you use to display yourself to the world. Therefore, making everything you put out there, an ad. NerdHelp Segment eCommerce tips in the era of a pandemic What to sell on? A Template, Commercial, or Premium Theme? Why WordPress at all? The number of eCommerce tips are numerous to list. But we want to cover some. If you want to know more, check out this post on the matter. What you sell on is important, whether WordPress of Shopify, but not having a presence at all has been costly to many businesses that have ignored it. We hope you liked the show! Did you miss episode 2? Click here to catch up! Or if you're ready for episode 4 click here to listen! If you want to hear the latest episode, click here. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support
Covering not only SEO, but PPC as well as smart ways of doing the often long and laborious manual tasks to drive business level changes that can scale.
Listen to Aaron and Terry talk about tips and tricks for navigating e-commerce. They welcome industry expert Todd Downing who shares great insight on navigating Ecwid and Shopify. Together they will explore ways you can best utilize these tools to make your e-commerce store profitable and successful. They cover topics like school stores and the number one tip for eCommerce success. Sponsored by: Embrilliance.com. Get 10% off by using the code 2RG at check out. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! eCommerce Tips and Tricks Todd Downing started Fat Dad Custom Designs in a spare bedroom 13 years ago, really started taking things seriously 4 years ago and now has an 8,000 square foot mall storefront. He is one of the Admins of Sublimation and more a Facebook group of over 40,000 members. Todd also recently started the Fat Dad Wholesale Business Basics Facebook group aimed at helping those micro-businesses make the leap to the next level. Aaron: So start us out with the planning phase for you. What is important to have figured out in your head before diving into setting up an ecommerce store? Todd: What do you want the store to do for you? What kind of results do you want? Do you want leads, do you want sales, or do you just want a place where people can find you. Terry: Where do you spend the most time and what section of the ecommerce site is the most important to you? Todd: in the mock up stage. Pics sell so make sure you use great pics. Aaron: You do a lot with ecwid and I believe are even working on some specific training for that platform. What lead you to pick that over lets say a Shopify or BigCommerce? Todd: 3 things lead me to Ecwid, the first being its free. There are so many paid choices out there it's hard to know what's going to work for you and if it's worth it. 2, the ease of set up, I can have a simple store up and running within a half hour from sign up to first sale. 3. You aren't tied to one platform. Ecwid can be tied to many different sites. Terry: You've talked about images and mock-ups. Do you have any other tips for those on the site? Todd: Every major supplier has their images on their websites, use those to make your mockups look as realistic as possible. Aaron: Let's talk about getting people to the site. What are some suggestions to drive traffic to your new store? Todd: Post post post and post some more. Spread the word everywhere. Post the link in your emails, blog posts, Instagram post, Twitter, everywhere! Terry: What are some other uses for having an ecommerce store outside of just selling your products online? What are some other markets? (For Todd - Examples might be Team Stores, Merch for YouTubers etc.) Todd: At any one time we have at least 5 stores going that include team apparel, fundraisers,benefits, and corporate apparel. Aaron: If you could only give someone one tip, what would the #1 Tip you would give people setting up an eCommerce Site? Todd: Don't be afraid. Facebook Live Video Other Events Aaron's Online Video Series "Small Business Saturdays" #SBSVideos Every Saturday Check out the Podcast version at SmallBusinessSaturdaysPodcast.com Complete Screen Printing Business Course Nashville with Atlas Screen Supply will be October 26-27 Complete Screen Printing Business Course Phoenix with WorkHorse Products will be November 2-3 The Sublim...
Welcome my fellow eCommerce Entrepreneurs! My name is Matt Edmundson and this show is for those of us Kurious About eCommerce and want to know how to get better at digital business. Coming up in today's show we are talking Christmas and what your business can be doing to plan ahead and capitalize on those Christmas sales. Eggnog and Christmas lights might be the farthest thing from your mind right now but to experience success this year you need to start thinking about how your eCommerce business is going to drive those sales and finish strong in the final quarter. Here's 10 eCommerce tips for Christmas Readiness: 1. Plan Ahead It's never too early to start thinking and planning your sales strategy for the Christmas period. Be deliberate in your planning and create a promotional calendar in which you write down how and when you will reach your sales goals. The earlier you begin to market the more successful your sales will be. 2. Provide Gift Wrapping Services This might sound obvious but if your site sells gift-able products then also offer a gift wrapping service. Make your site a one stop shop for your customers. Not only would this be a great customer service, it will also add a few pounds to your profit margin. Yes, you can charge for this service but don't go crazy. 3. Clarify Shipping and Delivery Be very clear with dates and time frames for shipping and delivery of all your products. Give your customers the last posting dates for Christmas for both national and international deliveries. Talk to your shipping company to get this information and then tell your customers so that they aren't disappointed. 4. Prevent Returns Use imagery, videos and detailed product descriptions so that customers know exactly what they are buying and have no surprises when they open their packages. If you're selling accessories and clothing videos are really helpful because people need to see the product on people. 5. Customer Service Your customers should always receive the best and most hassle free service at all times. This shouldn't change over the Christmas period. In fact, step it up a notch. Over Christmas customers seem more hurried and expect speedy and efficient service. Let them know exactly how and when they can reach you over the Christmas period and go the extra mile wherever you can. 6. Offers and Discounts People start to get into the buying frenzy in October and sales start to go up. Just because people are in the buying mood it doesn't mean you have to discount your products. But what I do recommend is that you begin to highlight products and create awesome offers and discounts. If you've got people who are in the buying mood, they'll more than likely take you up on your offers and discounts. 7. Be Mobile-Ready A lot of people will be shopping on their phones so make sure you take the time to optimise the mobile navigation on your site. Pay special attention to your checkout process on your mobile-site, making it user friendly and streamlined. Avoid abandoned carts wherever possible. 8. Vouchers Vouchers can be a critical part of your Christmas sales strategy. If your customers have joined the shopping frenzy later in the game and have missed shipping dates, they have the option of buying gift vouchers instead. Vouchers are also a great way to create customer engagement in the holiday slump between Christmas and New Year and or the January/ February blues. 9. Do Something for Charity Christmas is about charity as much as it is about anything else. Invite your customers to donate to a charity of your choice and or offer to match donations. Last year Jersey Beauty Company invited their customers to donate to a very specific event that Imagine If were running. Jersey's target was £2000 but through very generous customers ended up raising £2500 to help feed 300 lonely, elderly and less fortunate people on Christmas day. As a team, we got to be a part of that huge endeavor and it felt good! 10. Make it Fun Christmas can so easily become stressful but it's Christ's birthday and it's a time of giving so it has to be fun! A few years ago Jersey created a Christmas Carpool video that was a lot of fun to make. We challenge you to throw some fun into your Christmas strategy and include your customers in the festive spirit too. Our advice, get organised and use these 10 eCommerce tips for creating your Christmas sales strategy. You'll be glad you did! _____________________________________________________________________ Sadaf checks in with Jersey Beauty Company's Marketing Manager, Jen Oliver, to talk about Jersey's plans for Christmas. In preparation to go live in October, Jersey Beauty Company (JBC) start to plan their Christmas sales in September of each year. They take into account factors such as landing pages, assets, content, promotions, packaging and shipping dates. What JBC has done to drive sales over Christmas in the past: Run offers mainly through October and November 12 days of Christmas from 19th November - these included 3 for 2 offers, vouchers, freebies, competitions etc Run gift vouchers from October right up until Christmas Offer gift wrapping service Upgrade shipping to free 24 hour delivery Hessian Santa sacks for those who spent over a certain amount, Sacks were made up on free samples and chocolates Extra touches - festive spirit What JBC plans to do this Christmas and Boxing day: Jersey Christmas boxes. These will be similar to the current Jersey beauty box which is made up of different popular brands of products. These can be used as a gift for a loved one These lovely gift boxes will have a Christmas spin on them. Gift wrapping service Hessian Santa sacks with samples. Eco-boxes for the eco-conscious. These will be made up of products such as shampoo bars and bamboo toothbrushes. Keeping it simple on Boxing Day with money off vouchers. Jen's one main piece of advice: get your skates on and get organised! Links Collab Project Kurious Digital Jersey Beauty Company's Christmas Carpool video Get Coached on the podcast
If you haven't listened to the interview with Sean Mike Kelly from @JerseyChamps in the previous episode (21), listen to that first! This episode is about the major takeaways from his interview and how I plan to apply them to my own business as well as ideas on how you can apply them to yours! Key points include...1) Collaborating with Huge Instagram Accounts 2) Tips on Making Viral Content 3) Collecting Sales through Blog Posts. Enjoy and message me on @derekvidell for any follow up questions you have.Derek Videll
Hear from an absolute Instagram Marketing champ, Sean Mike Kelley as we discover how he built his following to over 1.6 million in less than 3 years! Spoiler Alert: Influencer Marketing was the thing that worked the best for him!So in this episode you're going to learn how to use the power of collaborating with large accounts to have a quantum leap with your Instagram business.!Use code “2020” on jerseychampions.com to get a deal on these one of a kind jerseys. Enjoy!More episodes of Instagram Marketing Secrets every week!Get my Insta Accelerator Course NOW FREE: www.igmsecrets.com/insta-acceleratorDerek Videll@DerekVidell
Today we are jumping into to learn more about e-commerce strategies to make you more money with Jeff Wenberg from Smart Marketer. If you don't already follow Smart Marketer you must check them out. The team at Smart Marketer puts out some of the best content when it comes to what's working and what's not when it comes to e-commerce. Jeff talks to me all about some of the best apps you can use to help grow your e-commerce sales and what actually stops people from investing in tools that will help them grow their business. Jeff even gives you some amazing tips that you can put into place immediately to boost your average order value, including the 1 mistake that people make when they want to drive traffic to their online store! For more click here
We've got a mini bonus episode for you on getting your store ready for the holidays! The holidays are a stressful time. Your in-laws fly in for a long visit, the weather is lousy, you spend more than you anticipated on gifts, and you can feel yourself coming down with a cold. For 72 hours or more, your life turns into a bad sitcom. Oh, and if you're reading, you're probably also a retailer. On top of the personal drama, you're facing a single day that may make or break your entire fiscal year: Black Friday. That's actually why it's called Black Friday. It's the day that a retailer's books go from red (operating at a loss) to black (operating at a profit). With the holidays around the corner, let's talk about how we can make the most out of the holidays with the highest degree of success – and the lowest degree of stress. So tackling a full-site redesign in October is probably out of the question. While it might work, it's too risky. Instead of gearing up for a huge project, let's focus on some quick wins that you can implement to prep now to prep your store before Black Friday and the holidays.
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