Unbox the Inbox | Email Marketing for Subscription Businesses

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Send us a textHave you ever wondered what's really holding back your income as an entrepreneur? In a moment of raw honesty, I share my recent breakthrough—landing a high five-figure monthly retainer that shattered my previous pricing ceiling.For years, my fees were anchored to what I thought subscription box founders could afford—a modest $1,750 for my top-tier offering. This wasn't about my value; it was about my "financial thermostat" being set to match my client base.Everything changed when I began working with an automotive business and had to completely recalibrate my approach to pricing. Rather than basing my fee on time or arbitrary hourly rates, I calculated the tangible value I could deliver: additional vehicle sales per month. By positioning my services in relation to just two car sales monthly, my unprecedented fee suddenly appeared as a bargain compared to the potential returns.The epiphany wasn't just about charging more—it was about creating an offer with commensurate value. I developed a high-touch service where I took responsibility not just for strategy but implementation.This experience revealed something profound about entrepreneurship: what's often holding us back isn't our capabilities but the limitations between our ears. As I've discovered through therapy and mindset work this year, once you've mastered the tactics of your industry, further growth depends on addressing those invisible barriers. What would happen if you priced your next offer from your future, seven-figure self rather than your past habits? Your financial ceiling might be more flexible than you think.Ready to break through your own pricing barriers? Join our community through the link in the show notes and learn how to price based on possibility, not precedent.http://skool.com/scalable-coaches-6865 Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a textEver find yourself repeatedly avoiding certain business tasks, despite knowing they're "effective"? That resistance might be telling you something crucial about alignment.In this deeply personal episode, I open up about my recent therapy journey and how it's transformed my understanding of business resistance. After shifting from coaching subscription box founders to working with online entrepreneurs, I found myself dreading the "proven" tactics of LinkedIn outreach and sales calls. This dread wasn't laziness—it was a misalignment with my authentic approach and energy.Drawing from business leader Scott Alford's teachings on alignment, I explore how entrepreneurs often push through resistance, mistaking it for a mindset issue when it's actually a compass pointing toward what truly works for us. I share the moment I realized the hypocrisy of using high-pressure sales tactics to sell a program about non-pushy email marketing, and how this clarity helped me reframe my entire approach.The most profound insight? Sustainable business isn't just about doing the work—it's about choosing work that energizes rather than depletes you. I outline my shift toward genuine connections, value-first engagements, and nurturing relationships through email and community building—methods that honor my strengths while still achieving business goals.This episode offers a gentle reframe for entrepreneurs feeling stuck: perhaps you're not broken or undisciplined—you're simply bumping up against methods that don't match your energy anymore. If business has felt heavy lately, I invite you to consider what alignment might look like for you. Your resistance might be your greatest teacher.Has this resonated with you? I'd love to hear your thoughts—reach out directly at gary@garyredmond.net and let me know if you'd like more episodes exploring the inner game of entrepreneurship. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

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Send us a textA three-phase system can take you from zero audience and zero clients to a freedom-based coaching business that scales to $50K+ monthly without burnout or sales calls.Phase One focuses on building audience through content and conversations• Pick one platform where your target audience is active (LinkedIn works well for targeted connections)• Post consistently for 30-60 days with unique insights about your process • Build your network by adding connections and engaging with content daily• Start conversations with people who engage with your content• Conversions happen in conversation - aim for 10 good conversations per week• You don't need thousands of followers to generate clientsPhase Two creates leverage through email marketing• Create a results-driven lead magnet to build your email list• Cross-pollinate from social media or use ads to grow your list• Write 15-minute daily emails using the five-lever framework (story + insight + offer)• Your email list becomes your most valuable owned traffic sourcePhase Three scales without complexity• Remove sales calls by using Google Docs for asynchronous selling• For established lists, run cohort-based launches with urgency and capped spots• Package your expertise into group programs at 40% of one-to-one rates• Focus on content and delivery rather than constant sellingTo implement this system, honestly assess which phase you're currently in and focus on optimising that phase before moving to the next.If you want help implementing this system or want to chat about your coaching business, email me at gary@garyredmond.net or join my free community.JOIN FREE COMMUNITY & COURSE HERE

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Send us a textGary Redmond announces the launch of his new Skool Community, offering email marketing strategies, AI tools, and weekly live trainings to help online business owners grow.With ten years of experience across subscription boxes, SaaS, and coaching, Gary has created a space where entrepreneurs can connect, collaborate, and learn cutting-edge business growth techniques.• Community designed for online business owners looking to leverage content, email marketing, and AI• Free email marketing course teaching Gary's story-based framework that generates sales• Weekly live Zoom trainings, Q&As, and personalized business help• Upcoming free AI email writing masterclass showing how to create tools that mimic your unique voice• Small, growing community with just over 10 members currently• Daily engagement from Gary with responses to questions and support• Experience spanning subscription boxes, e-commerce, SaaS, coaching and consultingClick the link to join the Skool Community, introduce yourself, and get instant access to courses, live training events, and networking opportunities.JOIN HERE: https://www.skool.com/scalable-coaches-6865 Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a textSometimes the most powerful business lessons come from admitting we were wrong. After years of dismissing social media marketing in favor of email strategies, I've discovered a system that's transforming how coaches and consultants generate clients from their social platforms—without being pushy or sales-focused.Social media can be a powerful channel for generating clients when approached as a conversation starter rather than a passive billboard for your services. Every notification represents an implicit request for help, providing opportunities to initiate authentic conversations that can lead to client relationships.• Content alone doesn't convert; it's the conversations sparked by content that drive sales• The system follows a simple path: Content → Conversation → Client• Post feed content that explains your expertise and approach• Use interactive story features (polls, sliders, questions) to identify engaged followers• Follow up on engagement with friendly, non-salesy messages• Every like, comment and story reply is someone subtly raising their hand• Be consistent with valuable content that clearly explains how you help• Multiple sales channels (email, social, community) create more opportunities for conversation• No need for cold DMing or sleazy tactics - just respond to the interest signals already there• This approach works regardless of your following sizeComing soon: I'll be officially announcing the Skool Community this Friday. Join my email list at www.inboxcashmachine.com/free-training to stay updated and get access when it launches. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a textToday we discuss selling without sales calls. Sales calls aren't always necessary for selling high-ticket coaching; a well-crafted offer and strategic email communication can often be more effective. We've discovered that by shifting from traditional sales calls to email-based conversations, coaches can sell $1,000-$2,000 programs more efficiently while maintaining strong conversion rates.• A dialed-in offer is the foundation – clear promise, clear path, clear reason to act now• Story-based emails that shift beliefs are more powerful than calendar links• Conversations still matter, but they can happen via email rather than calls• Email replies indicate higher intent than scheduling a sales call• Your offer should focus on outcomes and results, not processes and tasks• Tag people who reply to your emails and have a systematic follow-up process• For $5,000+ offers, sales calls might still be the most effective approachJoin my new free email marketing skill community where I teach live training every week on writing emails that generate sales.Click here to access my new free community & course on writing story-based emails using the 5 Lever Framework. 

Send us a textI'm excited to announce the launch of a new free community for email marketers and online business owners built on the Skool platform. This community will include a complete course on writing story-based emails that convert to clients and sales, plus regular live trainings, email audits, and a space for like-minded entrepreneurs to connect and grow together.• Community will be completely free to join with full access to all resources and training• Moving away from Facebook groups due to their declining 2% engagement rate• Skool platform provides better notifications, organized content, and better discussion tools• Free course teaches my proven framework for writing emails that generate sales• Planning 2x monthly live training sessions plus regular new content as marketing trends evolve• Community serves as both valuable resource and strategic business tool• Waitlist page launching next week for podcast listeners to get early accessIf you've been following me and want to go deeper with your email marketing, this is your chance to join a community where we can learn, connect, and grow our businesses together. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a textThe digital revolution that transformed our world with the internet in the 1990s is happening again—only this time, it's through AI agents. While most of us have become accustomed to working with AI assistants like ChatGPT, we're standing at the threshold of something far more transformative.AI agents aren't just responsive tools waiting for your next prompt—they're autonomous workers that execute complete tasks without continuous human guidance.Picture sending a simple voice message and having an agent transcribe it, understand your request, and independently handle tasks like summarizing your recent emails or drafting personalized messages to contacts. These digital workers can manage your inbox, schedule meetings, run marketing campaigns, negotiate with prospects, and move deals through your pipeline while you focus elsewhere.What makes this shift particularly powerful is the ability to create hierarchical systems of specialized agents.• AI agents can manage emails, book meetings, create calendar events, and even handle sales pipelines autonomously• Unlike ChatGPT which requires continuous prompting, agents take independent action based on instructions• Multiple agents can work together in a hierarchy, with one generating content and others reviewing before it reaches you• Solopreneurs can leverage AI agents to compete with larger companies by automating sales, marketing and fulfillment• AI agents can replace expensive SaaS tools by scraping the internet for leads and managing personalized follow-ups• Early adopters who implement AI agents will gain significant competitive advantages• Tools like N8N (n8n.io) provide the infrastructure to build and deploy these agent workflowsStart by identifying repetitive tasks in your business that drain your time and creativity, then explore how AI agents might handle those responsibilities. This isn't just about efficiency—it's about fundamentally reimagining what's possible for solopreneurs and small businesses competing in markets previously dominated by larger organizations with deeper resources. The AI agent revolution is here—will you lead it or follow it? Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a textUnlock the hidden potential of your email marketing strategy with the art of storytelling. We delve into the transformative impact that engaging narratives can have on your sales emails.Listeners will discover how to shift beliefs through powerful storytelling techniques, making their offers resonate on a deep emotional level. By reframing email communication, you'll learn how to move beyond traditional sales pitches and create a compelling connection with your audience.Throughout the episode, insights are shared on why many sales emails fall flat. People often resist direct requests to buy, entrenched in their beliefs about their challenges.However, when you craft a narrative that empathetically addresses these beliefs, you can foster a powerful sense of connection and understanding. The conversation provides practical frameworks that empower you to tell your own stories effectively and creatively within your emails, ultimately guiding your audience to your solutions organically.Listeners will walk away not only with a deeper appreciation for the art of storytelling but with actionable steps to incorporate narratives into their email marketing strategies. It's an engaging and insightful listen for anyone looking to enhance their connection with potential clients and increase their sales without coming off as too aggressive.Join us and discover how you can transform your email marketing approach by leveraging the timeless art of storytelling. Don't forget to subscribe and share your thoughts on our social media channels! Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a textWhat if you could turn your ad expenses into an investment that not only builds your email list but also attracts real customers ready to engage with your products?Join me, Gary Redmond, as we tackle the challenges of high ad costs and the pitfalls of attracting freebie seekers. Discover our ultimate strategy: integrating self-liquidating offers into your funnel to offset costs and ensure your list is filled with buyers, not just browsers.We'll explore how offering a valuable lead magnet paired with a strategic upsell, like a recorded workshop, can transform your email list into a profitable asset.• Understanding the limitations of organic and paid advertisement methods • The significance of converting leads into paying customers • Key components of a self-liquidating offer model • Attracting committed customers rather than freebie seekers • The importance of effective pricing strategies in driving impulse purchases • Implementing a mix of paid and organic traffic for successful funnels • Building a self-sustaining growth cycle for your email list Learn how crafting a complementary product, such as a detailed PDF guide or a recorded training session, can create a sustainable growth path for your email list. Test the waters with low-ticket offers ranging from $7 to $97, gauging your market's readiness to invest in additional value while covering your advertising spend.This approach doesn't just grow your list; it strategically positions you for long-term success by ensuring that every new subscriber is a potential customer. Tune in and revolutionize the way you think about list building and online business expansion.If you found this valuable, please reach out at gary@garyredmond.net! Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a textWhat if you could transform your email marketing strategy and finally see it convert into real sales? Join me, Gary Redmond, as we tackle the common pitfalls faced by online coaches in their email campaigns.We'll uncover why many fail to make sales, and I'll share invaluable insights on how to revamp your approach. In this episode of "Unbox the Inbox," we explore the art of balancing the 'what' with the 'why,' increasing your offers, and forging an emotional connection with your audience. By the end, you'll have practical, actionable strategies to turn your emails into a powerful sales tool.Through relatable examples, I demonstrate how to shift from information overload to crafting insight-driven content that resonates with your audience. Discover the secrets to nurturing curiosity and fostering genuine connections, whether you're guiding clients toward healthier lifestyles or innovative business mindsets.This journey goes beyond just selling; it's about reshaping perceptions and encouraging potential clients to take the next step with you. If you're ready to make your emails more impactful, then this episode is a must-listen. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a textUnlock the secrets to skyrocketing your business growth by mastering the art of email marketing frequency with Gary Redmond on Unbox the Inbox. Get a FREE email writing course for coaches at www.inboxcashmachine.com/free-trainingDiscover why the age-old belief that frequent emailing annoys subscribers might just be holding you back. With insights drawn from Gary's personal journey at BusterBox, learn how shifting from a few emails a week to a daily—and even twice daily—routine drastically reduced customer acquisition costs and boosted sales.You'll get the truth behind the myths and misconceptions surrounding email frequency and find out how leveraging your email list more effectively can transform your sales strategy.In this episode, we explore the crucial question of whether email frequency in marketing is better more often than less.• Addressing common misconceptions about email frequency • Insights from BusterBox's experience with email marketing • Importance of consistent communication for engagement • Overcoming the fear of unsubscribes • Techniques for generating engaging email content • Structuring emails for maximal impact • Encouragement to implement frequent emailing strategies for better results.Email me at gary@garyredmond.net Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a textThis episode explores the essential connection between effective email marketing and successful advertising.I share valuable insights from personal experience, discussing how the right strategies can turn leads into customers, alongside the importance of self-liquidating funnels.• Discussion on failed ad campaigns and expensive lead generation • Highlighting the necessity of compelling offers and email follow-ups • Introduction to lead magnets and their role in email marketing strategies • Exploration of crafting a self-liquidating funnel • Importance of nurturing leads with follow-up email sequences • Realisation of transforming ad spend through effective conversion systems • Future plans for implementing refined advertising strategies Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a textWhat if your email marketing could triumph over the chaos of online business shifts? Join me, Gary Redmond, as I share my journey of evolution in the digital marketing realm.In this episode of Unbox the Inbox, I recount my transition from the niche of subscription box email marketing to embracing a broader spectrum of online businesses, including coaching, consulting, and software.The ever-changing landscape of the online market demanded a pivot, and I'm all set to walk you through how this shift is not just a necessity but an opportunity to fortify your online business amidst economic ebbs and flows. Elevate your content strategy and discover the benefits of a diverse focus as I gear up to feature more insightful interviews, expanding our collective wisdom and reach.Revitalizing email marketing strategies takes center stage as we tackle the challenge of inactive subscribers. I unpack a strategic approach that managed to breathe life back into 20,000 dormant subscribers while purging 40,000 inactive ones, enhancing both open rates and email deliverability. This is more than just list maintenance; it's about ensuring your messages hit the primary inbox, amplifying their impact. Get ready for practical tips that can revolutionize how you engage with your audience, ensuring your entrepreneurial dreams don't just survive but flourish in this rapidly evolving market. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a textUnlock the secrets to transforming a stagnant subscription business into a thriving success story. You'll discover how we reignited growth in the final months of 2024 by sending bold, edgy emails that cut through the digital clutter, boosting sales and engagement.With a fearless approach, we shifted from cautiously sending a few emails to bombarding our subscribers with personality-filled content that resonated.Learn the art of crafting irresistible offers, understanding the nuanced needs of your audience, and creating urgency in your communications to drive significant business growth.As we head into 2025, we discuss our strategic overhaul in customer acquisition and retention. Inspired by Alex Hormozi's concept of "do more, better, new," we ramped up our email campaigns and ad spend, successfully lowering customer acquisition costs and capturing a surge of new leads.October emerged as a standout month, as we deftly maintained profitability while scaling operations. Discover how we enticed existing customers with lucrative prepaid subscription deals, ensuring guaranteed profit and boosting cash flow at crucial times.This episode is packed with actionable insights to help you achieve similar growth in your own business endeavors. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a textEver wished your email subscribers could take a break without hitting that dreaded unsubscribe button?I've got just the hack for you! In this episode of Unbox the Inbox, I'm sharing a game-changing strategy we embraced at BusterBox to combat email list churn. Imagine a snooze button—not for your morning alarm, but for your email list.This innovative feature gives subscribers the freedom to pause emails for two or four weeks, keeping them connected without overwhelming their inbox. You'll learn how to implement this flexible approach using ActiveCampaign, complete with step-by-step automation instructions to seamlessly manage subscriber preferences.Join me, Gary Redmond, as I guide you through creating dedicated snooze pages and the automation magic behind applying tags to subscriber profiles. This strategy isn't just about reducing unsubscribe rates; it's about nurturing long-term relationships with your audience while ensuring they receive emails on their terms. Whether you're a subscription business veteran or just starting, this clever tweak is bound to enhance your email marketing efforts. Tune in to discover how this approach has transformed our strategy at BusterBox and how it can make a significant difference for your business too! Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a textWhat if the secret to skyrocketing your subscription business lies in the simplicity of a text-based email?Join us on Unbox the Inbox with Gary Redmond as we unravel the transformative shift in email marketing strategies for 2024.We've partnered with BusterBox to illustrate how moving away from ornate graphic emails to straightforward, text-driven messages can lead to remarkable sales growth. By harnessing the elements of scarcity, curiosity, and personalization, we discover how a no-frills approach, accentuated by strong offers and clear calls to action, can turbocharge engagement and conversions. Our Black Friday campaign case study reveals the added magic of storytelling and personality, and how these strategies can make your emails not only stand out but also resonate with your audience.Ready to hear how to outshine generic, AI-generated content in a crowded digital space? We unpack the power of personalized marketing strategies that prioritize authenticity and narrative-driven content, helping your brand connect on a deeper level.As we look toward 2024 and 2025, we emphasize the importance of maintaining simplicity and authenticity in your messaging. Explore how leveraging offers, urgency, and scarcity with genuine stories can set you apart and keep your audience captivated.Tune in for actionable insights and strategies designed to empower your subscription business in the evolving landscape of email marketing. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a textUnlock the secrets of email marketing that go beyond subscription boxes! Join me, Gary Redmond, as I share my personal journey from co-founding BusterBox to mentoring diverse online businesses and reveal how powerful email marketing strategies can transform any venture. This episode marks a pivotal shift as I expand my focus from solely helping subscription box founders to encompassing a wider array of online businesses. I'll share how recent experiences with fitness industry friends sparked a realization about the universal applicability of email marketing.As a token of appreciation and to celebrate our milestones, I introduce the $15 Million Funnel—a gift designed to maximize your business's potential.Tune in for strategies that promise to elevate your business to new heights and join me on this exhilarating new chapter of Unbox the Inbox. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a textWhat if the key to skyrocketing your subscription business lies not in chasing the latest trends, but in doubling down on what's already working?Join me, Gary Redmond, on "Unbox the Inbox," where I unravel the secrets of email marketing success, drawing from my personal journey and transformative experiences. Discover how a pivotal shift in focus helped me harness the power of webinars by expanding my email list for greater conversion rates.At BusterBox, we uncovered the magic of a direct, personal, and text-based email style, steering away from outdated graphic-heavy designs to achieve remarkable results. This episode is all about recognizing the strategies that deliver success and amplifying them to avoid the constant allure of the new and untested.Explore the liberating idea that most people aren't scrutinizing your every move, allowing you the freedom to refine and repeat strategies that yield positive outcomes. Consistency, rather than relentless innovation, lies at the heart of sustainable growth.By reusing and enhancing proven methods, you can attain ongoing success without the pressure of constant reinvention. Whether you're in the business of subscriptions or simply seeking effective tactics in your entrepreneurial journey, this episode underscores the power of focusing on what works and pursuing it relentlessly.Tune in to gain insights that can transform your approach and lead your business toward sustained prosperity. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a textUnlock the secrets to skyrocketing your email marketing success with personalized strategies that truly connect with your audience.Ever wondered how capturing simple details like a pet's name or birthday month can transform your engagement rates?Join me, Gary Redmond, as I unpack my journey as a co-founder of BusterBox and reveal how our step-by-step sign-up flow has turned basic subscriber data into a powerhouse of personalized communication. You'll learn proven methods to gather essential information that elevates your email campaigns from generic to genuine.Together, we'll navigate the art of email personalization across various business landscapes. Discover how segmenting your email lists and using merge tags can tailor your messages to resonate deeply with your subscribers' needs.Whether it's customizing content based on a customer's pet or creatively leveraging demographic details, these strategies promise to boost your open rates and conversions. As we conclude, I invite you to join our Subscription Box Success Facebook community for ongoing discussions and support in mastering these techniques.Don't miss this opportunity to enhance your marketing effectiveness with personalization that speaks volumes. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a textTurbocharge your subscription business with the magic of AI-driven email marketing!Discover how to reclaim your time and focus on what truly matters with three ingenious hacks to seamlessly integrate AI into your workflow.Hosted by Gary Redmond, co-founder of BusterBox.com and a seasoned business mentor, this episode promises to unravel the art of blending automation with the personal touch essential for impactful content.Learn how AI, while a groundbreaking tool for productivity, still needs that human sprinkle to convert better and resonate deeply with your audience.Join Gary as he unveils his top AI strategy: utilizing voice input with ChatGPT for ultimate efficiency. Picture having your own personal transcriptionist, capturing your brilliance as you brainstorm, whether you're at your desk or on a stroll in the park.This method not only streamlines content creation but also enriches your creative process by freeing you from the keyboard. Tune in for these insights and more, and let's inject some fun into enhancing your email marketing prowess. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a textUnlock the secrets to skyrocketing your subscription box profits this holiday season without breaking the bank on ads.Join me, Gary Redmond, co-founder of BusterBox.com, as we explore the treasure trove of strategies to maximize your Q4 revenue using assets you already have on hand. Discover how to turn your email list and excess stock into gold by creating enticing holiday hampers and gift baskets.We'll also discuss how to attract new customers and engage those who might not typically subscribe, ensuring your year ends with a profitable bang and a skill set poised to benefit your business for years to come.We'll dive into the art of festive marketing, highlighting the power of leveraging existing customer relationships to boost Christmas sales.Through strategic weekly emails, SMS campaigns, and exclusive Christmas deals, you'll learn how to appeal to past and current customers who are primed to make repeat purchases.Emphasize a Christmas feel in your products, even with simple touches like festive packaging or cards, and simplify the buying process with a "yes email" strategy. Plus, discover how to awaken dormant leads with irresistible offers, maximizing sales during this critical time. Prepare to transform your Q4 strategy with creativity, resourcefulness, and a little holiday magic. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a textUnlock the secrets of user-generated content (UGC) and revolutionize your subscription business.Join me, Gary Redmond, as we explore how leveraging the power of authentic customer content can not only build trust but also skyrocket your sales. Imagine converting casual browsers into loyal subscribers through the simple act of sharing their experiences.By creating engaging competitions and rewarding your customers for sharing photos and videos of your products, you can generate a treasure trove of genuine, impactful content. Learn the strategies to motivate this content creation and discover the dual benefits of boosting your organic reach while simultaneously attracting more referrals.Transform your marketing approach with UGC and watch your conversions soar. Hear how incorporating customer testimonials and vibrant collages in your emails can make your brand stand out, fostering credibility and closing sales.Dive into the world of paid advertising where UGC shines, offering an organic feel that lowers resistance on platforms like Facebook and Instagram. Discover the magic of a successful campaign featuring happy dogs and subscription boxes, demonstrating the persuasive power of relatable, visually appealing content. Consistently showcasing UGC on your website and across various channels not only builds long-lasting trust but also provides a cost-effective way to engage potential customers and drive business growth. Join me in this episode and embrace the untapped potential of user-generated content. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a textUncover the secret sauce to skyrocketing your subscription business's website conversion issues with an unexpected yet powerful email marketing strategy.I'm back in your ears with a game-changing hack that can reveal exactly why potential customers are hesitating at the checkout. If you've ever banged your head against the wall wondering why your traffic isn't converting, this episode promises actionable insights to transform that frustration into tangible results.Join me, Gary Redmond, as I share a personal experience from BusterBox, where a simple automated email unearthed priceless customer insights, such as pet preferences that were previously flying under our radar.You'll learn how to craft a straightforward email that cuts through the mystery and delivers real answers to help you refine your offerings and boost those all-important conversions.Whether you're just starting your entrepreneurial journey or you're a seasoned veteran, this episode holds the key to unlocking deeper connections with your audience and elevating your email marketing prowess. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a textUnlock the secrets to skyrocketing your subscription box business! Ever wondered what you need to watch every single day to get progress? I call these your 5 critical marketing KPIs.Join me, Gary Redmond, as we dive deep into the critical metrics that can make or break your success. We'll start by dissecting your website conversion rate, a key indicator of how effectively your site engages potential customers.Learn how to craft irresistible offers, streamline navigation, and strategically place call-to-action buttons to convert browsers into buyers.I'll also share why accurate tracking with tools like Google Analytics is non-negotiable—and why hiring a tech expert could be your smartest investment yet. Ready to elevate your email marketing game? Say goodbye to your emails landing in spam and hello to higher open and click-through rates.Discover how to verify email senders, avoid spam triggers, and keep your email lists clean. I'll guide you through creating subject lines that spark curiosity and crafting emails that compel actions. Elevate your strategy even further by running targeted ads with engaging visuals and compelling copy.With these actionable insights, your subscription box business will not just grow—it will soar to new heights. Tune in for a masterclass in maximizing your KPIs and transforming your business trajectory. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a textEver wondered why your emails aren't converting into sales? Get ready to unlock the secret to email marketing success with me, Gary Redmond, on Unbox the Inbox.In this episode, we'll tackle the critical role of calls to action in your emails, and why omitting them is like shooting yourself in the foot. From my amusing tale of a client's epic email blunder to the indispensable tactic of the "stealth close" for your content emails, you'll discover how even the subtlest nudge can guide your readers to make a purchase.Join us as we explore practical strategies to ensure every email you send—whether a hard-hitting sales pitch or a value-packed newsletter—drives tangible results.Learn how to seamlessly weave product mentions into your content, making each message a step toward your ultimate goal: sales.Tune in to hear actionable tips that will transform your email marketing and keep your subscription business thriving! Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a textWhat if the key to transforming your struggling subscription box business lies in mastering the art of marketing it?Join me, Gary Redmond, on this episode of Unbox the Inbox as I share my deeply personal and inspiring journey of building BusterBox from the ground up.You'll hear firsthand about the emotional and financial hurdles we faced during our first two years, and how a breakthrough in strategic marketing, particularly through email campaigns, turned everything around. Discover how perseverance and a focus on nurturing customer relationships were pivotal in driving our success.Listen as I celebrate the milestones of our clients who took the bold step to pursue their subscription box ventures full-time by 2024.Learn the essential frameworks and strategies that can turn your aspirations into tangible results, including optimizing your website, establishing an effective email system, driving traffic, and crafting compelling offers.Reflect on your own business dreams and evaluate how these proven tactics can help you achieve them. Don't miss out on these valuable insights, and feel free to reach out with any questions or topics you'd like covered in future episodes! Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a textHave you ever wondered if the inactive subscribers on your email list are silently hurting your deliverability rates?Join me, Gary Redmond, on this episode of Unbox the Inbox as we unravel the techniques to re-engage those silent subscribers and maintain a top-tier email list.You'll learn why segmenting your active and inactive subscribers is crucial, and discover how to deploy two powerful automations: a re-engagement campaign for those who haven't opened an email in 60 days, and a critical cleanup process to unsubscribe those who remain inactive after 90 days.By implementing these strategies, you'll avoid wasting resources on unresponsive leads and ensure your emails reach the people who matter most.But that's not all! I'm thrilled to announce our upcoming Email Conversion Workshop scheduled for Wednesday, September 4th, 2024. This 90-minute, pay-what-you-want workshop is your golden ticket to mastering email marketing and transforming your emails into high-converting sales tools.Starting at just one dollar, this session is packed with actionable insights that will elevate your email game. Register now at www.subboxsecrets.com/email-closer and get ready to boost your conversion rates.I can't wait to share these invaluable strategies with you and see you at the workshop! Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a Text Message.What if you could unlock the true potential of your subscription business by simply shifting your daily focus?Join me, Gary Redmond, on Unbox the Inbox, where I reveal the North Star concept that every subscription entrepreneur needs to understand for exponential growth. Drawing from my experience at BusterBox.com and mentoring other founders, I discuss the powerful distinction between growth and maintenance activities.You'll learn why tasks like customer service emails and social media posts, while essential, don't move the needle as much as targeted ads, compelling offers, and website optimization.Through eye-opening conversations with clients and firsthand stories, I illustrate how easy it is to get sidetracked by busy work. Discover actionable insights to recalibrate your daily agenda, ensuring that your primary focus is on activities that bring in new subscribers.If you're serious about scaling your subscription business, this episode is a game-changer. Tune in to make sure that every day you're aligned with your North Star, driving your business toward real growth and success. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a Text Message.What if you could lower your customer acquisition costs and boost your sales from day one?Join me, Gary Redmond, as we unlock the secrets to advertising your subscription box business like a pro.This episode is your ultimate guide to getting started with a bang, focusing on key strategies such as optimizing your website for conversions, setting up an effective email sales system, and harnessing the power of competitor research using the Facebook Ad Library.Learn how these pivotal steps can help you capture leads, follow up with potential customers, and create a secondary sales channel that reduces your overall costs.But that's just the beginning. Discover the art of crafting high-impact Facebook ads that capture attention and drive results. We'll discuss building a creative repository, emulating successful competitor ads, and mastering the art of compelling headlines and captions.Understand how to identify your target audience, leverage limited-time promotions, and utilize social proof to enhance your ads' effectiveness.Plus, learn the importance of testing multiple ad variations, tracking key performance metrics like click-through rates and cost per click, and continually optimizing based on real data.Tune in and elevate your subscription box business to new heights with proven advertising strategies. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a Text Message.Are you ready to turn your subscription business's payday into a goldmine?Discover one powerful strategy to maximize your sales around the crucial payday period, ensuring you reclaim those lost payments and significantly boost your revenue.This week's episode of Unbox the Inbox has Gary Redmond sharing actionable insights on how to leverage tools like Subly to retry failed payments and how this simple step helped recover £15,000 in sales just last payday. But that's not all! Gary dives into the art of reactivation campaigns, offering irresistible deals to lure back lapsed customers, and reveals the magic of targeted SMS blasts using TextMarketer.co.uk.Learn how sending the right offer to past customers can bring them back in droves, turning a small investment into a substantial return.Don't miss out on Gary's expert tips and proven strategies to make payday the most profitable day of your month! Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a Text Message.Ready to transform your subscription business with a strategy that gets your messages seen by up to 98% of recipients?This week on Unbox the Inbox, I'm breaking away from my usual email marketing tips to reveal the powerhouse potential of SMS marketing. Imagine capturing those elusive abandoned carts and converting them into sales with a simple text message.I'll share step-by-step instructions on how to set up automated SMS messages using tools like Subly and Twilio, and why this method outshines traditional email follow-ups. Join me, Gary Redmond, as I dissect the intricate details of leveraging SMS for cart abandonment and share our proven success story at BusterBox. You'll learn how to craft irresistible messages and perfectly time their delivery to maximize your conversion rates.If you're eager to elevate your retention strategies and drive more sales, this episode is a must-listen. Plus, I'll highlight how a small team like ours effectively divides and conquers the workload to keep the business thriving.Don't miss this chance to harness the untapped potential of SMS marketing! Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a Text Message.Ever wondered why potential customers abandon their carts and how you can win them back?In this episode of Unbox the Inbox, Gary Redmond uncovers the secrets to capturing these high-potential leads and turning them into loyal subscribers.Gary shares insider knowledge from his experience at BusterBox.com, explaining the importance of strategically timed email captures and the magic of exit-intent pop-ups.By the end of the episode, you'll have actionable tips to optimize your signup flow and leverage tools like WisePops to prevent those valuable leads from slipping away.Join Gary as he explores the do's and don'ts of email marketing for subscription businesses.He emphasizes why early email capture is crucial, yet cautions against overly aggressive approaches that might deter potential customers. Gary also discusses the effectiveness of exit-intent pop-ups, sharing how a simple "spin the wheel" game can entice visitors to stay and engage.Whether you're a seasoned entrepreneur or just starting your subscription business journey, this episode is packed with practical advice to help you turn abandoned carts into conversions and grow your email list effortlessly. Tune in and start transforming your email marketing strategy today! Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a Text Message.Ever feel like your email marketing has hit a wall and your subscribers have gone silent? Unbox the Inbox with Gary Redmond is here to help you break through that barrier.This week's episode reveals a powerful hack that can re-awaken your dormant email list using the legendary Dean Jackson nine-word email strategy.With my experience as a co-founder of BusterBox and a mentor in the subscription business, I'll share the ins and outs of this simple yet profound method. Get ready to see how a straightforward, nine-word email can turn unresponsive contacts into eager and engaged leads.In this episode, I recount a personal success story where this technique revitalized a friend's fitness coaching business. By crafting a highly personalized and concise email, you can cut through the clutter and directly connect with your audience.I'll walk you through how to implement this, regardless of your email provider—be it MailChimp, ActiveCampaign, or another. Plus, learn how to effectively handle the responses to address objections and close more sales. If you've been struggling with engagement, this episode is the game-changer you've been waiting for. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a Text Message.Ever wondered how to turn a corporate career into a thriving entrepreneurial venture? Michelle Smith from Aussie Biz Chic joins us to share her remarkable journey from a corporate marketing role to creating a successful subscription box business with her partner Luke, who left his accounting career behind.Discover the unique blend of physical products and an online community that set their business apart, and learn about the drive for financial independence through entrepreneurship. Michelle's story is packed with insights on the importance of a unique selling proposition and the power of recurring revenue in a niche market.Unlock the secrets to maximizing business growth and boosting conversion rates with practical strategies from Michelle and Luke's experience.From leveraging Facebook's Advantage Plus and dynamic creative features to optimizing ad targeting and making data-driven decisions, you'll find actionable advice on how to enhance your marketing efforts.Learn the significance of maintaining stock, integrating online learning portals with subscription services, and balancing traffic generation with conversion optimization for sustainable business growth.Dive deep into the mindset needed for business success and resilience. Michelle shares personal development tips, including lifestyle changes, the benefits of supportive communities like Aussie Biz Chic, and the power of vision boards and journaling.Hear about their strategic market research, effective email marketing, and daily routines that focus on revenue-generating activities.This episode offers a rich blend of inspiring stories and practical advice to help you grow your subscription business and achieve your entrepreneurial dreams. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a Text Message.What if the secret to skyrocketing your subscription business lies not in your email content, but in how you capture leads?This week on Unbox the Inbox, I expose the number one mistake subscription businesses make with their email marketing. Drawing from a recent client call, I reveal the surprising simplicity behind BusterBox's customer acquisition automation and why the lead volume and intent are more crucial than the emails themselves.You'll get a detailed look at our four key emails in the automation sequence and understand why an effective signup flow on your website can transform casual visitors into serious customers.You'll also learn how to optimize your website to capture high-quality leads with genuine purchasing intent.We discuss the pitfalls of relying on traditional pop-ups and passive blog readers, and how to implement a strategic signup flow that captures emails mid-process, increasing your chances of conversion.Whether you're a seasoned subscription business owner or just getting started, this episode is packed with actionable insights designed to elevate your email marketing game. Tune in and let's unbox the secrets to effective customer acquisition together! Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a Text Message.Curious about how you can skyrocket your email marketing results? This episode of Unbox the Inbox with Gary Redmond promises to reveal the secrets to optimizing email campaigns for maximum sales growth.We dive into essential metrics like open rates, click-through rates, unsubscribe rates, and spam rates, and break down how each one can make or break your campaign's success.From crafting subject lines that spark curiosity to utilizing high-quality imagery and compelling messaging, you'll learn the key elements that will keep your audience engaged and eager to click through.We also discuss the importance of crafting offers that convert, maintaining fresh and engaging content, and keeping an eye on those vital unsubscribe rates.Plus, we've got a pro tip you won't want to miss: subscribe to your competitors' email lists to stay ahead of the game. Whether you're new to email marketing or a seasoned pro, this episode offers invaluable insights and actionable strategies to enhance your email metrics and drive more sales for your subscription business.Ready to take your email marketing to the next level? Tune in and let's get started! Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a Text Message.Ever wondered why potential customers abandon their carts? Join me, Gary Redmond, on this episode of Unbox the Inbox to uncover the secrets behind improving your subscription business's website conversion rates using customer feedback.Discover a brilliant hack: creating a strategic survey for those who didn't complete their purchase. By asking why they didn't sign up and what could have convinced them, you'll gain invaluable insights.Listen as we explore how BusterBox turned these insights into action by adding a guarantee section to their website, addressing common customer concerns and boosting conversions.We'll walk you through the practical steps to set up an effective survey using tools like SurveyMonkey and Google Forms, and how to automate the process to gather genuine, open-text responses.Learn the importance of excluding current customers from this survey to prevent confusion and the benefits of reaching out directly to recent leads for immediate feedback.Don't miss out on your call to action this week: share this episode with someone who could benefit from these tips and engage with our podcast question in the subscription box group.Transform your subscription business by making data-driven improvements today! Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a Text Message.Have you ever felt stuck in the whirlwind of flashy new business tactics, only to find they didn't deliver the results you hoped for?Join me, Gary Redmond, on a journey back to basics, where I'll share why mastering fundamental actions is the real secret to success. Through my personal challenges and triumphs, we'll explore the transformative power of consistency and why your KPI tracker might just be your best friend in business.As a mentor and coach, I've seen firsthand how focusing on content creation, audience engagement, and lead generation can build a sturdy foundation for your subscription business and personal goals alike.In our latest episode, we also dissect the art of breaking down seemingly insurmountable business objectives into bite-sized, daily tasks. You'll learn the significance of high conversion rates and scalable traffic—without them, you're running in place.I'll guide you through the process of refining your strategy with the precision of a craftsman, ensuring that every action you take is a step closer to your goal.Remember to share your own ambitions using #podcastquestion in our Subscription Box Success Facebook group, and if you're aiming for actionable insights and strategies to conquer your business aspirations, let this episode be the map to your treasure. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a Text Message.Ever been wooed by the siren song of social media's promise to skyrocket your subscription business sales?Prepare for a reality check as we expose the folly of this all-too-common pitfall. Armed with eye-opening insights from my latest chat with a client, I guide you through the sobering truth that social media platforms, while a hive of activity, are often no friend to the organic reach we yearn for.With a focus on entertainment, these platforms leave your painstakingly crafted content gasping for air in an ocean of memes and viral videos. But not all is lost; I'll show you why turning to the precision of paid traffic and a razor-sharp marketing strategy could be your ticket to scaling success.As a mentor and coach who's weathered the highs and lows of the subscription box industry, I understand the allure of high follower counts and shares. However, it's time to hit pause on that dream and press play on actionable strategies that actually move the needle.This episode peels back the layers of social media advertising, revealing how a blended customer acquisition cost can unlock the full potential of your marketing spend. We'll map out the essential metrics you need to track and demonstrate how a well-oiled paid marketing machine can outperform any number of organic posts.So gear up for a masterclass in maximizing your subscription business's growth, and let's leave the wishful thinking at the door.Remember to share your own thoughts using #podcastquestion in our Subscription Box Success Facebook group. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a Text Message.Ever felt like you're playing a never-ending game of email tag with your subscribers, constantly missing the mark?Well, buckle up and join me, Gary Redmond, as we navigate the twists and turns of email marketing automation, and discover how segmentation is the GPS guiding subscription businesses to their destination.I'll walk you through my own maze of manual email blunders and the 'aha' moment when tools like Zapier shed light on a path to seamless subscriber management.This episode is a treasure map, revealing how to avoid the quicksand of unengaged leads and sail smoothly into the haven of loyal customers—all while slashing the dreaded churn rate with savvy automations.Get ready to crack the code on sending messages that resonate instead of ones that retreat to the dreaded 'unread' folder.I'll recount a tale of a client with a monolithic list of 10,000 contacts and the magic we worked to transform it into a well-oiled, response-driving machine. It's time to harness the power of triggers and actions that turn casual browsers into active buyers and at-risk subscribers into brand champions.With practical advice and a dash of my own experiences, you'll learn how to weave the spell of targeted communication—turning your email marketing campaigns from a wild guessing game into a finely-tuned symphony of success.Remember to share your own thoughts using #podcastquestion in our Subscription Box Success Facebook group. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a Text Message.Unlock the formula to skyrocket your subscription business and embrace the success that comes from wisdom, focus, and resilience.My journey with BusterBox.com taught me that the road to triumph is paved with lessons learned from those who've already reached their peaks. In this episode, I'm peeling back the curtain on how to cultivate a subscriber base that thrives, by sharing the strategies and pitfalls I encountered along the way.You'll find out why investing in knowledge from those who've mastered their fields is not just beneficial, but essential for climbing your own mountain of success.Ever felt like knowledge is the missing piece in your puzzle of progress? You're not alone. Today, I'm exploring the twin barriers that keep many from their goals: a lack of know-how and a scattered approach.By focusing on what's crucial and streamlining your processes, you can overcome these obstacles. I also touch on the value of constructive feedback and invite you, the listeners, to join the conversation.Your questions and topic suggestions will shape future episodes, making this an interactive journey toward entrepreneurial enlightenment. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a Text Message.Unlock the potential of your subscription box business with our proven email marketing techniques, a treasure trove of insights packed into this episode. We're pulling back the curtain on the simple, yet profoundly effective three-step process that has skyrocketed our subscription numbers. Hear the story of how a straightforward email flow, an ingenious email capture strategy, and the magic of an exit-intent wheel can transform browsers into loyal subscribers.Plus, learn why an abandoned cart strategy isn't just an afterthought—it's an essential tactic for reclaiming lost sales and slashing your advertising costs to a fraction.If you're ready to take your subscription box business to stellar heights, then you won't want to miss my reveal of the "Subscription Box Email Secrets" course.This six-week live cohort is your golden ticket to mastering the art of email marketing. We're not just talking about a few tips and tricks here; this is a full-blown toolkit that will arm you with everything you need to capture, convert, and retain customers like never before.Spots are limited, so bring your entrepreneurial spirit and join us as we chart the course to your dream subscription box business.www.subscriptionboxemailsecrets.com Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Ever feel like you're tossing your marketing dollars into a black hole? That's the gut-wrenching sensation I tackle head-on as I, Gary Redmond, share my unfiltered take on the pitfalls of outsourcing your subscription box business's marketing to an agency.This episode isn't just a rundown of dos and don'ts—it's a candid conversation about the crucial distinction between simply generating traffic and actually making sales, plus the vital role you, as a founder, must play in steering the marketing ship, even with a top-notch agency like Blackbird Marketing on board.Brace yourselves for an eye-opening session where I drop truth bombs on why handing off your customer acquisition might not be the magic fix you hoped for. Through hard-hitting stories and a no-nonsense breakdown of ad metrics, I expose the often-disappointing outcomes of a hands-off approach.It's all about collaboration, strategy alignment, and keeping your finger on the pulse of your campaigns. Whether you're neck-deep in your entrepreneurial journey or just dipping your toes in, this episode is a treasure trove of insights to empower you to take charge of your marketing destiny. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Escape the entrepreneurial merry-go-round with me, Gary Redmond, as I open up about my strange odyssey with BusterBox.com, revealing why zeroing in on what truly works is the key to success in business.Get ready to be inspired as we explore the transformational strategies that can take your subscription business from stagnant to stellar.From the power of specialized focus to the art of mastering email marketing and website optimization, I'll share the triumphs and trials that have shaped my approach to business growth. This episode is your invitation to a strategy session where we'll dissect the synergy between high website conversion rates and impactful email marketing.As your business coach, I'll provide a blueprint for turning your hard-earned traffic into solid profit and reframe the way you see paid ads—from costly risks to valuable investments.With success stories from my students as your guide, I challenge you to refine your business metrics and embrace a targeted approach for undeniable success. Join us for an insightful discussion that could very well reroute your entrepreneurial path. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Embark on an eye-opening journey with our guest Tobi Chapman, the innovative mind behind Everboost, as we unravel the secrets of email marketing that turbocharge subscription businesses.Everboost's bespoke strategies help clients with customer retention and backend marketing, particularly in the health and wellness sector. With a focus on the challenges and rewards of recurring revenue, Tobi's insights offer a blueprint for direct-to-consumer brands looking to thrive in the fast-paced e-commerce landscape.Tune in to discover how a mountain biking accident led to a career pivot that's now fueling subscription models with ingenious marketing finesse.This episode doesn't just stop at the 'how'—it dives deep into the 'why' and the 'what's next' for e-commerce ventures. The conversation steers you through BusterBox's trailblazing customer journey and the revelation of 'ECHO', a four-step email marketing marvel.You'll learn the art of customer engagement before they even realize they're interested, master the fundamentals of acquisition, and unlock the potential of post-purchase experiences. Discover the power of zero-party data and quiz emails, as we lay out the game-changing tactics that keep customers hooked and your email list brimming with eager prospects.Finally, we peel back the curtain on a subject often left unspoken in the entrepreneurial world: mental health. Morning routines, daily business rhythms, and the importance of confronting mental health issues are discussed with candor and care.Tobi opens up about his own battle with anxiety and fear of failure, sharing wisdom that goes beyond business strategies to touch on the core of sustained personal and professional success. It's a raw, real conversation that promises to leave you with strategies for both your business and your well-being. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Struggling to convert those email leads into sales? You're not alone, and that's why I, Gary Redmond of BusterBox.com, am here to shed light on this common pitfall for subscription business owners.In our latest episode, get ready to unlock the mysteries of email marketing as I share the secret sauce to boosting your sales. From the importance of lead volume and intent to the art of the direct ask, I'll guide you through the steps that are guaranteed to transform your email campaigns from lackluster to lucrative.As your mentor and coach, I'm pulling back the curtain on the proven strategies we've used at BusterBox to keep our email list brimming with eager buyers. Discover how you can grow your list exponentially with a signup flow that outperforms any pop-up and ensures a continuous influx of fresh, sales-ready leads.Don't miss out on the chance to learn from our experiences and apply these practical tips to your own subscription business, paving the way towards a thriving, sale-filled future. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter