Podcasts about unbox

Welcome to the ultimate ASMR Pokémon experience.

In this episode we dive headfirst into the world of hands-on, simple to prep, and FUN learning with the LinkED Learning Box- we are unlocking worlds of words, imagination, and literacy skills with the LinkED Learning Box, the ultimate monthly adventure for young readers and storytellers.Join us as we:​

The world's okayest morning radio show offers you the entire broadcast from today with none of the music and limited commercials. Try to enjoy!

In this episode I recap Christophe Broccoli winning the PFL amateur Kickboxing World championship, then taking a couple of fighters to a Muay thai tournaments the following week as well as my unboxing of stuff sent to me by Anaconda fightwear. Hope you enjoy!Kru LuckGym - www.LuckysMT.com BJJ - @PanterraJJ

Send us a textWhat if you could transform your email marketing strategy and finally see it convert into real sales? Join me, Gary Redmond, as we tackle the common pitfalls faced by online coaches in their email campaigns.We'll uncover why many fail to make sales, and I'll share invaluable insights on how to revamp your approach. In this episode of "Unbox the Inbox," we explore the art of balancing the 'what' with the 'why,' increasing your offers, and forging an emotional connection with your audience. By the end, you'll have practical, actionable strategies to turn your emails into a powerful sales tool.Through relatable examples, I demonstrate how to shift from information overload to crafting insight-driven content that resonates with your audience. Discover the secrets to nurturing curiosity and fostering genuine connections, whether you're guiding clients toward healthier lifestyles or innovative business mindsets.This journey goes beyond just selling; it's about reshaping perceptions and encouraging potential clients to take the next step with you. If you're ready to make your emails more impactful, then this episode is a must-listen. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

In this episode, Ken Lain The Mountain Gardener explores the wonder of fruit cocktail trees. What are fruit cocktails trees and what are the benefits of planting them? Listen to find out.Listen to Mountain Gardener on Cast11: https://cast11.com/mountain-gardener-with-ken-lain-gardening-podcast/Follow Cast11 on Facebook: https://Facebook.com/CAST11AZFollow Cast11 on Instagram: https://www.instagram.com/cast11_podcast_network/

Send us a textUnlock the secrets to skyrocketing your business growth by mastering the art of email marketing frequency with Gary Redmond on Unbox the Inbox. Get a FREE email writing course for coaches at www.inboxcashmachine.com/free-trainingDiscover why the age-old belief that frequent emailing annoys subscribers might just be holding you back. With insights drawn from Gary's personal journey at BusterBox, learn how shifting from a few emails a week to a daily—and even twice daily—routine drastically reduced customer acquisition costs and boosted sales.You'll get the truth behind the myths and misconceptions surrounding email frequency and find out how leveraging your email list more effectively can transform your sales strategy.In this episode, we explore the crucial question of whether email frequency in marketing is better more often than less.• Addressing common misconceptions about email frequency • Insights from BusterBox's experience with email marketing • Importance of consistent communication for engagement • Overcoming the fear of unsubscribes • Techniques for generating engaging email content • Structuring emails for maximal impact • Encouragement to implement frequent emailing strategies for better results.Email me at gary@garyredmond.net Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

HEALTHY LIFESTYLE with Host & America's #1 Take Action Success Coach & Strategist Lori Anne Casdia chats with Ellen Koronet our Quiz Queen about applied science approach importan to marketing in general; gamification; the value of replacing target audience segmentation with gamified quizzes and assessments; and Ellen's discovery with her Introvert-Extrovert Experiement redefinin psycchographics and Flex-iverts!  Ellen Koronet is an Applied Anthropologist & Brand Personality Strategist. Brands often immerse themselves in marketing to generate sales. What if executives and entrepreneurs are really here to share our human spirit, passion, and creativity? What if, as we do, we organically exchange more value for value? Ellen K has observed that every brand is an extension of the people who create and deliver it. By connecting through play and possibility, we can leap right into a solid relationship with people who truly resonate with our mission, products, and services. As a sought-after focus group moderator and researcher in the 1980's through the 2000's, Ms. Koronet was dedicated to uncovering beliefs, opinions, attitudes and behaviors associated with a wide variety of healthcare products and therapeutic categories. She established LNK Creative in the mid-2010's to apply her psychosocial, nonverbal, creativity-based expertise to lead magnet quiz and personality assessment design.ELLEN'S IGNITE TALK   The Ignite video FREE introvert/extrovert QUIZTo Contact:https://LNKcreative.com (also known as quizqueen.fun)lnk-quizqueen.bsky.socialhttps://www.linkedin.com/in/ellenkoronet/See Coach Lori Anne on her TV show "Take Action with Coach Lori Anne" - Roku, Amazon Fire, YouTube, Facebook, Linked In, X/Twitter.  Find us on BOLD BRAVE TV  every Thursday night at 7PM EST. Like and Follow to get announcements and alerts. A FREE Gift from Lori Anne: 3 Steps to Cleaning up you Opens, Messes & IncompletesTAKE the  FREE Super Ball Quiz  - What's your bounce pattern?  This is a quick 5 minute quiz to provide you with information where you are and what you can focus on to step into the next version of you.  Bonus is FREE 30 minute session with Coach Lori Anne as she takes you through your Bounce Pattern results. Let's talk! Book your appointment herePlease email us at HealthyLifestylewithLA@gmail.com Follow us on social media @healthylifestylewithLA @Coach Lori AnneHere is your access to Coach Lori Anne's Workshops (where we are training while you are implementing):Step into Living Your Best Life  and for more infomation please go to LDC STRATEGIES and you can visit our TAKE ACTION ACADEMY - for programs, coaching, coach on call, workshops and more.  Action Accelerator Workshop Series You can attend one (they work stand alone) or every workshop as each workshop stacks (works) with the next workshop.January: New Year Vision & Goal Setting WorkshopFebruary: Activation Vision Board WorkshopMarch: Spring Into Activation WorkshopApril: Spring Clean Your Business WorkshopMay: Productivity & Habit Tracker WorkshopJune: Slaying Imposter Syndrome Workshop July: High Vibes Spiritual Healing WorkshopAugust: Self-Care Everyday Workshop September: Forged in Fire Pre Retreat WorkshopOctober: Uncover Your Unique Transformation Workshop November:Dream Big Workshop December: 12 Days to TransformationOur Goal at Healthy Lifestyle is to empower minds, educate hearts, inspire action and ignite success so  you can choose to have a fulfilled Healthy, Emotional, Spiritual, and Physical life, to live the life you have always wanted and dreamedAbout Our HostShe's not just your average success guru; oh no, she's the guiding light on your journey to becoming the most vibrant, authentic version of yourself!Coach Lori Anne is America's #1 Take Action Success Coach & Strategist teaching founders and entrepreneurs how to put a sustainable business model under their dream and actualize their vision of success. Coach Lori Anne is a decision partner, delivering strategic distinctions, tailored tactics and key connections."As your coach, I make suggestions, You make decisions" ~ Coach Lori AnneCoach Lori Anne isn't just about boosting profits; she's on a mission to nurture your spirit, fuel your passions, and ignite the flames of growth within your soul. With a heart as expansive as the universe itself, she's dedicated to fostering a culture of love, kindness, and personal empowerment.Imagine a world where every setback is a stepping stone, every challenge a chance for growth, and every dream a seed waiting to bloom. That's the world Coach Lori Anne invites you to inhabit, where self-discovery is celebrated, and every moment is an opportunity to shine becoming the Next Best Version of Yourself.As a result of her work, Coach Lori Anne's clients grow their business anywhere of 75 to 200% over the course of 12-18 months.Through her gentle guidance and unwavering support, Coach Lori Anne helps you peel back the layers of self-doubt, revealing the radiant gem that lies within.

Healthy Lifestyle 2-8-25 Ellen Koronet - Gamification - Unbox me - I'm a Flex-ivert by JVC Broadcasting

Send us a textWhat if your email marketing could triumph over the chaos of online business shifts? Join me, Gary Redmond, as I share my journey of evolution in the digital marketing realm.In this episode of Unbox the Inbox, I recount my transition from the niche of subscription box email marketing to embracing a broader spectrum of online businesses, including coaching, consulting, and software.The ever-changing landscape of the online market demanded a pivot, and I'm all set to walk you through how this shift is not just a necessity but an opportunity to fortify your online business amidst economic ebbs and flows. Elevate your content strategy and discover the benefits of a diverse focus as I gear up to feature more insightful interviews, expanding our collective wisdom and reach.Revitalizing email marketing strategies takes center stage as we tackle the challenge of inactive subscribers. I unpack a strategic approach that managed to breathe life back into 20,000 dormant subscribers while purging 40,000 inactive ones, enhancing both open rates and email deliverability. This is more than just list maintenance; it's about ensuring your messages hit the primary inbox, amplifying their impact. Get ready for practical tips that can revolutionize how you engage with your audience, ensuring your entrepreneurial dreams don't just survive but flourish in this rapidly evolving market. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Looking for the perfect lighting solution for late-night laptop work? In this episode, we dive into the BenQ Laptop Light Bar—an innovative, compact light designed to illuminate your workspace no matter where you are. Join Peter Von Panda as he unboxes and tests this versatile tool, covering its impressive ambient light settings, ease of attachment, and portability. Whether you're working in dim lighting, need better visuals for video calls, or want a backlit keyboard alternative, this gadget could be a game-changer for your productivity on the go. Tune in to see if this light bar is the upgrade you need for a clearer, brighter laptop experience! ▶ Get this product here: https://geni.us/ss22 ---------- LET'S TALK ABOUT LIVING BETTER: ▶ Podcast: https://geni.us/FtGAT4 ▶ My Amazon Store: https://www.amazon.com/shop/petervonp... ---------- IF YOU'D LIKE TO SHOW SOME LOVE: ▶ Buy My Book: https://geni.us/qwbZAE ▶ Become A Channel Member: https://geni.us/AA3Jk ▶ Patreon:   / petervonpanda   ▶ Merch: https://petervonpanda.storenvy.com/ ▶ Free Panda Group: https://panda-research-institute.mn.co FOLLOW MY OTHER SOCIAL MEDIA PLATFORMS: ▶ Instagram:   / petervonpanda   ▶ Facebook:   / petervonpanda  

The FigGuys kicked off 2025 with a BANG! This week Tom and Mike talked about what's in store for 2025 in the world of professional wrestling starting off with WWE and their huge Monday Night Raw debut on Netflix! They keep rolling in the goodies as they broke down all the wrestling figure news coming into the new year! They aren't done there as they talked about all the new series coming to Ringside Collectibles soon including WWE Elite 115 and more! They also showed off some new pickups in this week's edition of “Unbox with Us”! All that and much more---------------------------About The FigGuysMike and Tom are your Fig Guys for all things in the world of Pro Wrestling! Covering it all from WWE by Mattel, to AEW by Jazwares, Heels and Faces, Big Rubber Guys/Major Benies from The Major Wrestling Figure Podcast and everything in between. Your one stop shop for all wrestling figure interviews, news and so much more!---------------------------Watch The FigGuys Live on YouTube every Tuesday at 7pm EST!Listen to The FigGuys on all of your favorite Podcast Platforms.Follow @officicalfigguys on Instagram, TikTok, YouTube & X!Follow @TheOGFigKid on InstagramFollow @MikeBelcaster on Instagram & X!For more on The FigGuys visit TheFigGuys.com

In this episode of Women in Motion, Lee Kantor interviews Sharon Eucce, founder of Packaging Chic. Sharon shares her journey from the printing industry to packaging, highlighting the challenges she faced during industry disruptions. She discusses the critical role of quality packaging in differentiating products, particularly in beauty and specialty food sectors. Sharon discusses the […]

ชมวิดีโอ EP นี้ใน YouTube เพื่อประสบการณ์การรับชมที่ดีที่สุด https://youtu.be/hz3UZNEETXI รหัสลับบนแผ่นเสียงทองคำและข้อความถึงเอเลี่ยน เผยทุกความลับของมนุษยชาติให้เอเลี่ยนรู้!? อวกาศคาดไม่ถึง เอพิโสดนี้ ยังอยู่กับภารกิจของยานวอยเอเจอร์ที่สำคัญไม่แพ้การสำรวจอวกาศ คือการส่งข้อความจากมนุษย์ทั่วโลกไปสู่จักรวาลผ่านแผ่นเสียงทองคำ หรือ Golden Record ค้นความว้าว ไขความลับ กับวิธีการสร้างรหัสเพื่อให้เอเลี่ยนเข้าใจการเปิดแผ่นเสียงทองคำ รวมทั้ง Unbox ว่าในแผ่นเสียงทองคำมีความลับอะไรซ่อนอยู่ พร้อมกันกับชาวแก๊งอวกาศ กร-กรทอง วิริยะเศวตกุล, นิว-ภริดา ผ่องศรี และ พัตเตอร์-วรเศรษฐ์ ผลเจริญพงศ์

What if you could transform your business by delivering unforgettable customer experiences? In this episode, Mark Stern, founder of Custom Box Agency, shares how his innovative approach combines digital and physical experiences to enhance customer journeys, increase retention, and drive revenue. Discover the power of gamification, defining customer success, and using physical products to stand out in a digital age. Whether you're scaling your business or optimizing client engagement, Mark's insights are a game-changer. Tune in to explore actionable strategies for fostering loyalty and boosting lifetime customer value. To check out the YouTube (video podcast), visit: https://www.youtube.com/@drchrisloomdphd Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd Enhance your productions through Descript (affiliate): https://get.descript.com/gaei637mutik Check out TubeBuddy, the all-in-one platform that helps you grow and scale your YouTube channel (affiliate): https://www.tubebuddy.com/pricing?a=FinancialFreedomPodcast Click here to check out our Amazon product of the day (affiliate): https://amzn.to/3BuGyXQ We couldn't do it without the support of our listeners. To help support the show: CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/support Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to check out our bookstore, e-courses, and workshops: https://www.drchrisloomdphd.com/shop Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p For audiobooks, visit: https://www.audible.com/author/Christopher-H-Loo-MD-PhD/B07WFKBG1F Follow our YouTube channel: https://www.youtube.com/chL1357 Follow us on Twitter: https://www.twitter.com/drchrisloomdphd Follow us on Instagram: https://www.instagram.com/thereal_drchrisloo Follow us on Threads: https://www.threads.net/@thereal_drchrisloo Follow us on TikTok: https://www.tiktok.com/@drchrisloomddphd Follow our Blog: https://www.drchrisloomdphd.com/blog Follow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18 Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1 Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphd Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233 Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/ Thank you to all of our sponsors and advertisers that help support the show! Financial Freedom for Physicians, Copyright 2024 --- Support this podcast: https://podcasters.spotify.com/pod/show/christopher-loo/support

Celebrate the holidays with the Fishing Advent Calendar by Lead Head Lures! This 12 Days of Christmas gift is the ultimate surprise for every angler, packed with premium lures and fishing gear to make your countdown to Christmas extra special. Whether you're a pro or a weekend worrier, this advent calendar offers daily excitement and exclusive goodies you'll love. Don't miss out on the perfect gift for fishing enthusiasts in 2024. Unbox joy, one day at a time! Shop now and make this holiday season unforgettable with Lead Head Lures. 12 Day Advent Calendar - https://shorturl.at/eu9ai - - - - - - - - - - Gear I Use: https://www.amazon.com/shop/shankoutdoors - - - - - - - - - - Disclaimer - Some links found in the description box of my videos may be affiliate links,  there is no extra cost to you to use my links or codes. This is just one more way to support me and my channel! Check Out More:  https://www.youtube.com/c/ShankOutdoors Shank Outdoors Instagram https://bit.ly/3EY4Dn8 - - - - - - - - - - - - - - - #FishingAdventCalendar, #FishingGifts, #LeadHeadLures, #FishingGear, #HolidayGiftIdeas, #FishingSeason, #AnglerLife, #FishingGifts, #12DaysOfChristmas, #ChristmasCountdown, #Fishing2024 Fishing Advent Calendar, 12 Days of Christmas fishing, Lead Head Lures Advent Calendar, fishing gifts 2024, holiday fishing gear, angler Christmas gift, fishing surprise calendar, best gifts for anglers, Lead Head fishing products, 2024 holiday countdown, fishing tackle Christmas, fishing advent unboxing, premium fishing lures, advent calendars for anglers, 12-day fishing gifts, Christmas ideas for fishermen, fishing holiday gifts, fishing products by Lead Head Lures, holiday countdown gifts 2024, best fishing gear gifts, unique fishing advent calendar, unboxing fishing calendar 2024, fishing-themed Christmas ideas, premium lures 12 days, Lead Head Lures gifts, fishing advent surprises, angler gear 2024, fishing gear unboxing, tackle box advent calendar, holiday fishing accessories, lures for Christmas, Christmas fishing trends, fishing enthusiasts holiday ideas, daily fishing calendar surprises.

Hang with the Garden Tarts while Jenny unboxes the Super Deluxe Limited Edition Collector's 8 LP Vinyl Box Set of U2's 'How to Dismantle an Atomic Bomb.' They share their experiences from Record Store Day, discuss new tracks (hint: we have feelings) and fan reactions, and explore the concept of U2's albums.  This ep is best watched! See YouTube link below. www.thegardentarts.com SUPPORT: www.patreon.com/thegardentarts AND www.buymeacoffee.com/thegardentarts twitter: @the_gardentarts instagram: @the_gardentarts watch this ep on YouTube: @thegardentarts

Send us a textEver wished your email subscribers could take a break without hitting that dreaded unsubscribe button?I've got just the hack for you! In this episode of Unbox the Inbox, I'm sharing a game-changing strategy we embraced at BusterBox to combat email list churn. Imagine a snooze button—not for your morning alarm, but for your email list.This innovative feature gives subscribers the freedom to pause emails for two or four weeks, keeping them connected without overwhelming their inbox. You'll learn how to implement this flexible approach using ActiveCampaign, complete with step-by-step automation instructions to seamlessly manage subscriber preferences.Join me, Gary Redmond, as I guide you through creating dedicated snooze pages and the automation magic behind applying tags to subscriber profiles. This strategy isn't just about reducing unsubscribe rates; it's about nurturing long-term relationships with your audience while ensuring they receive emails on their terms. Whether you're a subscription business veteran or just starting, this clever tweak is bound to enhance your email marketing efforts. Tune in to discover how this approach has transformed our strategy at BusterBox and how it can make a significant difference for your business too! Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a textWhat if the secret to skyrocketing your subscription business lies in the simplicity of a text-based email?Join us on Unbox the Inbox with Gary Redmond as we unravel the transformative shift in email marketing strategies for 2024.We've partnered with BusterBox to illustrate how moving away from ornate graphic emails to straightforward, text-driven messages can lead to remarkable sales growth. By harnessing the elements of scarcity, curiosity, and personalization, we discover how a no-frills approach, accentuated by strong offers and clear calls to action, can turbocharge engagement and conversions. Our Black Friday campaign case study reveals the added magic of storytelling and personality, and how these strategies can make your emails not only stand out but also resonate with your audience.Ready to hear how to outshine generic, AI-generated content in a crowded digital space? We unpack the power of personalized marketing strategies that prioritize authenticity and narrative-driven content, helping your brand connect on a deeper level.As we look toward 2024 and 2025, we emphasize the importance of maintaining simplicity and authenticity in your messaging. Explore how leveraging offers, urgency, and scarcity with genuine stories can set you apart and keep your audience captivated.Tune in for actionable insights and strategies designed to empower your subscription business in the evolving landscape of email marketing. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a textIn this episode of The New Warehouse Podcast, Kevin speaks with Pramod Ghadge, Co-Founder and CEO of Unbox Robotics. The conversation dives into the challenges of parcel sortation and the innovative solutions Unbox Robotics brings to the table. From compact robotic systems to scalable automation for e-commerce and 3PL companies, Unbox Robotics enhances parcel sorting efficiency. Pramod shares the company's journey, the evolution of sortation technologies, and their vision for the future.Sign up for Warehouse Wisdom Wednesdays right here. Follow us on LinkedIn and YouTube.Support the show

Send us a textUnlock the secrets of email marketing that go beyond subscription boxes! Join me, Gary Redmond, as I share my personal journey from co-founding BusterBox to mentoring diverse online businesses and reveal how powerful email marketing strategies can transform any venture. This episode marks a pivotal shift as I expand my focus from solely helping subscription box founders to encompassing a wider array of online businesses. I'll share how recent experiences with fitness industry friends sparked a realization about the universal applicability of email marketing.As a token of appreciation and to celebrate our milestones, I introduce the $15 Million Funnel—a gift designed to maximize your business's potential.Tune in for strategies that promise to elevate your business to new heights and join me on this exhilarating new chapter of Unbox the Inbox. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a textWhat if the key to skyrocketing your subscription business lies not in chasing the latest trends, but in doubling down on what's already working?Join me, Gary Redmond, on "Unbox the Inbox," where I unravel the secrets of email marketing success, drawing from my personal journey and transformative experiences. Discover how a pivotal shift in focus helped me harness the power of webinars by expanding my email list for greater conversion rates.At BusterBox, we uncovered the magic of a direct, personal, and text-based email style, steering away from outdated graphic-heavy designs to achieve remarkable results. This episode is all about recognizing the strategies that deliver success and amplifying them to avoid the constant allure of the new and untested.Explore the liberating idea that most people aren't scrutinizing your every move, allowing you the freedom to refine and repeat strategies that yield positive outcomes. Consistency, rather than relentless innovation, lies at the heart of sustainable growth.By reusing and enhancing proven methods, you can attain ongoing success without the pressure of constant reinvention. Whether you're in the business of subscriptions or simply seeking effective tactics in your entrepreneurial journey, this episode underscores the power of focusing on what works and pursuing it relentlessly.Tune in to gain insights that can transform your approach and lead your business toward sustained prosperity. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Unbox the best deals. The holidays are here and there's something for everyone.

Feeling boxed in by your own thoughts? Romans 12:2 reminds us to renew our minds and trust God beyond our limits. Start this month with a fresh perspective! #citamchurchonline #ChurchEveryday Get in touch with us: http://www.citam.org/ churchonline@citam.org (+254) 784 277 277 (+254) 728 221 221

It may be time to UNBOX yourself- find out how with guest Bestselling Author Betsy Pepine Key Topics: * The hidden boxes we put ourselves in * How the box you're in is holding you back * A simple strategy to break free even from a box that seems all pervasive * How to release guilt and people pleasing * How Thought Leader Betsy Pepine's new book on “unboxing” is building her legacy If you want to be the next BESTSELLING AUTHOR, join me for the TRIPLE POWER Bestselling Book Bootcamp https://www.saraconnell.com/bestselling-book-intensive Check out Betsy's Book here

This week's buzzing news: The Project X account was booted from Etsy, Amazon bundling has changed drastically, and 15 updates were announced at Amazon Unboxed this week! We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. TikTok wants to turn millions of Americans into paid shopping influencers https://restofworld.org/2024/tiktok-shop-influencers-us/ Amazon bundles online shopping of groceries and nonfood items https://www.retaildive.com/news/amazon-fresh-whole-foods-ecommerce-delivery-pickup-automated-micro-fulfillment/729619/ Amazon Unboxed Updates: Amazon Marketing Cloud (AMC) eligibility expanded to sponsored ads advertisers (through partners) https://advertising.amazon.com/en-us/resources/whats-new/expanding-amc-eligibility-to-advertisers-and-partners/?ref_=a20m_us_wn_gw Increase engagement through audience bid boosting for Sponsored Products and Sponsored Brands https://advertising.amazon.com/en-us/resources/whats-new/unboxed-audience-bid-boosting/?ref_=a20m_us_wn_gw Amazon Marketing Cloud (AMC) Audiences can now be used in Sponsored Ads https://advertising.amazon.com/en-us/resources/whats-new/amc-audiences-for-sponsored-ads/?ref_=a20m_us_wn_gw Increase engagement through audience bid boosting for Sponsored Products and Sponsored Brands https://advertising.amazon.com/en-us/resources/whats-new/unboxed-audience-bid-boosting/?ref_=a20m_us_wn_gw New Sponsored TV releases make it easier than ever to reach relevant audiences and measure performance https://advertising.amazon.com/en-us/resources/whats-new/amazon-ads-new-sponsored-tv-releases/?ref_=a20m_us_wn_gw Deliver more relevant ads everywhere, independent of ad ids, with Ad Relevance https://advertising.amazon.com/en-us/resources/whats-new/ad-relevance/?ref_=a20m_us_wn_gw Understand the top combinations of ad touchpoints that drive conversions https://advertising.amazon.com/en-us/resources/whats-new/ad-touchpoints-drive-sales-with-conversion-path-reporting/?ref_=a20m_us_wn_gw Build a holistic first-party data strategy with Ads data manager https://advertising.amazon.com/en-us/resources/whats-new/ads-data-manager-beta/?ref_=a20m_us_wn_gw Amazon DSP launches Performance+ tactics into beta https://advertising.amazon.com/en-us/resources/whats-new/amazon-dsp-launches-performance-plus-tactics/?ref_=a20m_us_wn_gw Create impactful interactive audio ads in just a few clicks with Audio generator https://advertising.amazon.com/en-us/resources/whats-new/audio-generator/?ref_=a20m_us_wn_gw Create high-quality AI-generated videos in minutes https://advertising.amazon.com/en-us/resources/whats-new/create-high-quality-ai-generated-videos-in-minutes/?ref_=a20m_us_wn_gw Make creative development a breeze with AI creative studio (beta) https://advertising.amazon.com/en-us/resources/whats-new/unboxed-ai-creative-studio/?ref_=a20m_us_wn_gw Interactive ads expand availability across streaming TV into Prime Video https://advertising.amazon.com/en-us/resources/whats-new/interactive-ads-expand-across-streaming-tv-into-prime-video/?ref_=a20m_us_wn_gw Understand the value of new-to-brand shoppers beyond immediate sales https://advertising.amazon.com/en-us/resources/whats-new/long-term-sales/?ref_=a20m_us_wn_gw Maximize your campaign impact with the new Amazon DSP experience https://advertising.amazon.com/en-us/resources/whats-new/new-amazon-dsp-experience/?ref_=a20m_us_wn_gw Don't miss out on the details of upcoming online and in-person events designed to sharpen your e-commerce strategies: Freedom Ticket Webinar - http://h10.me/ftoctober Meganar - http://h10.me/meganar Winning Amazon Advertising Strategies - http://h10.me/adsoctober Sydney, Australia Event - http://h10.me/sydney Milan, Italy Elite Workshop - http://h10.me/milan Dubai, UAE Event - http://h10.me/dubai Whether you're new to Amazon or running large-scale brands, these updates are sure to provide valuable insights and opportunities for growth. Listen in as I break down these developments and what they mean for you as a seller. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:07 - Etsy is THE WORST! 05:38 - Amazon Bundling Change 06:44 - TikTok Influencers 08:23 - Amazon Shopping Test 09:59 - Compliance Fast Track 10:31 - FBA New Selection Perk 11:30 - Large & Heavy Returns 12:15 - Online Events 15:19 - Sydney, Australia 15:49 - Milan, Italy 16:30 - Dubai, UAE 16:51 - Amazon Unboxed Recap ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: The Project X account was unceremoniously booted from Etsy this week. There's been a huge change. For those who do bundling on Amazon, a complete guide of the 15 updates announced at Amazon Box this week. This and more on this week's Weekly Buzz. How cool is that? Pretty cool, I think.   Bradley Sutton: Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories and goings on in the Amazon and e-commerce world. We also give you training tips of the week and give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. Today is going to be almost all news, guys, because we've got like 24 different news articles to talk about due to the Unboxed conference that was held this week, and we're going to get to pretty much every single announcement that was done at Unboxed. And also we got some cool online events that you guys might want to participate in, so make sure to stay tuned for that. Let's go ahead and hop right into the news.   Bradley Sutton: I wanted to tell you a story. I got this email this week from Etsy for the Project X account. So you guys know Project X is where we sell coffin shelves and egg trays and you know these. Actually, most of the products qualify for Etsy. All right, because you've got to either design it in the USA and slash or it's not. It doesn't have to be both. Or have you know a member of your own shop is the one who is putting it together and it's not like you know mass production, you know line and the products on project X that qualify.   Bradley Sutton: Um, I've been selling on Etsy for like five years. You've probably heard me talk about it, sold maybe a hundred thousand dollars worth over the years, and so what happened was I got this email this week and it said the following hey, how cool is that store? We've reached out that you've got listings that were not in line with eBay's creativity standards. All right, blah, blah, blah, blah, your account has been permanently suspended. I'm like what? Like? First of all, you guys should know who we are. We're Helium 10, guys Like we're not trying to like game the system or something. We're trying to like actually promote Etsy by having an account. We're not trying to make money, we're trying to like, promote people to sell on Etsy Now, of course, and so you should let us do whatever we want. No, but we're 100% in compliance.   Bradley Sutton: And they just send this list like nonstop or this just like big long thing of can't sell on Etsy anymore. You can still ship pending orders. You may see a delay of getting paid up to 180 days and at the very end it says if you think there's a mistake, duh, you may be able to file an appeal with Etsy. Here's how it works. So, of course, I filed appeal and then I went through the questionnaire. I send them video proof. I'm like, guys, we have not violated one policy. I mean, there's thousands, tens of thousands of products on Etsy that are clearly not in policy. Not how, not how cool is that project X stuff? So, uh, you know, I I showed them details, like showed that it was our shop making it.   Bradley Sutton: You know, like even videos of myself. Uh, you know, I showed them details, like showed that it was our shop making it. You know, like even videos of myself, you know, helping to make some of the products. I actually showed the original Project X videos. I was like, hey, we actually did a reality TV shows that shows when we're designing this product in the USA. You know, kind of like your policy says got to be designed in the USA. Here's some proof of that.   Bradley Sutton: And then I told them I was like no, maybe you didn't know, but like we're an educational platform here, we don't make tools for Etsy at Helium 10, but we liked helping people to sell online, submitted it and then two days later get this message. It says this is Etsy's trust and safety team and we're like Etsy's dumb and dumber team. But anyways, we appreciate you taking the time to file an appeal. No, no, you really don't. After careful consideration, no, I'm pretty sure you did not carefully consider anything. We've determined your account does not qualify for reinstatement. We performed a comprehensive review. No, you did not and we're unable to further reconsider. You know they don't allow me to say anything. I can't talk to anybody. There's like no, but no customer support to reach out to discuss I mean this whole process of this, not one person to reach out. So, anyways, my point is yeah, you're not going to see me here promoting etsy to for you guys to sell on etsy. I've done that before. But then also those of you who are selling on ety and you do get, like these notification warnings. You know, maybe do a little bit more than me as far as trying to get somebody on the line to talk to you to see why in the world you're getting these notifications when you're if you're fully in line with their requirements.   Bradley Sutton: Who have bad? You know, I hear bad experiences all the time with Walmart, amazon customer service. Everybody always has complaints. Guys, it could be worse, right? I've not seen a worse experience with customer service than Etsy. It was kind of funny. At the bottom of the email it says their address and I was like wait a minute, 117 Adams Street, Brooklyn, new York. I looked it up Sure enough. Coincidentally, 27 years ago when I lived in New York, I actually worked down the street there in Brooklyn Heights and in that building, 117 Adams, where Etsy's headquarters is I used to give tours at that building. That was part of my job. It was a printery in those days and I'm like, wow, what are the odds of that? I live in California, that's on the other side, anyways, I digress. Wow, what are the odds of that? I live in California, that's on the other side, anyways, I digress, that doesn't even matter, I'd love to give a tour there. Now, look at this here we have customer service representatives who have no idea what Etsy's policies are. No, I'm sorry, I'm just a little bit bitter here, but anyways, let's move on to other news here, the first article of the day.   Bradley Sutton: This is kind of big actually for a lot of people who do bundling. It says updated product bundling policy for consumables. All right, so, effective October 14th, you can only list bundles that are created and offered by the original manufacturer. So what does that mean? Let's say I've got a blue diamond almonds here and I've got Wetzel's pretzel nuts or pretzels, something right. Well, what you could do in the old days was you could go and put them and make a new bundle, all right, like Blue Diamond Almonds and Pretzels, and this is my Bradley's Amazing Snack Box brand, and there's no problem, I can have products. But now you can no longer do that going forward. All right, this was a big strategy by people who do bundles and didn't want to like have to compete with just the blue diamond. You know, uh, the blue diamond brand, right, you just put under your own brand and differentiate yourself by maybe offering other products. But you are no longer going to be able to do that. So check your seller central dashboard. That's kind of going to affect a lot of people out there who do, uh, certain kind of bundling.   Bradley Sutton: Next article is from restoftheworld.org and it's entitled TikTok wants to turn millions of Americans into paid shopping influencers Super interesting article that talks about the promotions that TikTok is doing to get more influencers out there. And guys, let me just tell you that this thing works from sellers. It was funny. I was talking to my family the other day. I had set up a TikTok shop account on the Project 5K Not even the Project X one, my Project 5K Amazon account or products and I only put one on there and I just wanted to go through the process. It was like a month ago and I sent our product like a sample to some influencers. I chose maybe like a maximum of like eight different people, maybe it was only five and then I forgot about it. Right, I was just like, okay, whatever. Now again, as you guys know, I don't ship my own products for my factory, my family or my factory, my warehouse, my family handles all of that. And then I was just looking at some report and the TikTok was like what? We sold 23 of these products in the last couple of weeks. I didn't promote it at all, other than sending it out to these influencers on TikTok. So again, that is, the way to success on TikTok shop is through influencer marketing. It's kind of an interesting article that talks about that. There's going to be stuff you know from Helium 10. Look forward to that. That might help with that in the future, not only for TikTok but also Amazon influencers too. It's a great way to make extra money yourself as sellers or newer sellers trying to make extra money, or you're an experienced seller and you want to. You know you should want to reach out to these influencers that are on Amazon. They can make unboxing videos and things and other UGC for your products, all right.   Bradley Sutton: Next article is from retail dive.com and it's entitled Amazon bundles online shopping of grocery and non food items. All right, so this is a test that they're doing. I think it was in Arizona where you could like actually order Amazon fresh products, whole foods and your Amazon in one shopping cart experience and then get like everything like a couple hours. Now, you know you might think, well, how does this? How is this going to affect me? I don't sell in Whole Foods, right, but it's an interesting advantage for Prime members and another benefit of being a Prime member. You know, in the past you'd have to physically go to Whole Foods perhaps. Maybe use the Amazon Fresh subsection to make just an Amazon Fresh grocery order. And then your third thing would be hey, let me order a couple of things from the Amazon Prime app, and then now there's three different deliveries and so Amazon is testing. Hey, can we give Prime members who live in certain regions the ability to just do it all in one shopping experience, saving customer time and money? This, I think, would be good for us Amazon sellers. Obviously, we're not selling Amazon Fresh or Whole Foods, but how many of orders maybe the person decided you know what? I'm just going to go in person to whole foods and let me just get my other items, like the snacks that maybe they could have gotten on Amazon, that maybe you carry. Or you know what? I'm going to go to a whole foods and let me go next door to Walmart to pick up. You know the toilet paper I need, right, maybe you sell toilet paper, but now your Amazon Prime order might get the order because people are trying to buy in this little bundle. So you know, this is not a hashtag game changer or anything like that, but I think, a good move by Amazon that will help sellers down the road if it's picked up by customers.   Bradley Sutton: Next article is from your Seller Central dashboard and it's entitled Make Product Compliance Easier with Compliance Fast Track. We talked about this. This is one of those announcements at Amazon Accelerate, and now this is one of those ones that's now available. So check your dashboard, because now in such product categories as electronics, arts and crafts, you are now going to be able to get your compliance documentation in a more automated way instead of having to one by one do it. So for more information, if you're in one of those categories, make sure to check that on your dashboard.   Bradley Sutton: Another program that you might not be aware of is called the FBA New Selection, and now there's a new benefit from this program and, effective last month, they're going to offer now a 25% discount. I don't know why they're just mentioning it now it was available last month, but it just got announced yesterday or day before where you can get a 25% discount on Vine for your eligible new products If you are in FBA new selection. Now I would go into that article and it actually links to the knowledge base about FBA new selection, like wait, who qualifies for FBA new selection? What are the other benefits? There's actually a lot of other benefits, more than just a discount on Vine. You can actually get a 10% rebate for sales on eligible ASINs. You can get free monthly storage, and so this is a program. If you have not heard about it, check your Seller Central dashboard. Go through to the knowledge base article on Amazon Seller Central about that and get some more information. Next article going back to the seller central dashboard, again, a seller fulfilled prepaid returns are now offered through UPS for large and heavy items, right, so that wasn't available to do UPS before, and so if you are selling a large and heavy item, make sure to check this article on your dashboard. This is like a product that weighs more than 90 pounds, et cetera. Check this article on your dashboard. This is like a product that weighs more than 90 pounds, et cetera. Amazon has some new programs in place that you need to be aware about, because now buyers are going to automatically be able to trigger some of these returns, and so you might all of a sudden start ending up with, you know, with like 50 refrigerators. If you sell refrigerators in your warehouse, you're like, where did all these return refrigerators come from? I never got returns before, but it might be part of this new program, so make sure to check that out if it affects you.   Bradley Sutton: Now, before we get into Amazon Unbox, a few on and offline events I think are really good for you guys to know. About the online ones, obviously, anybody can register for All right. The first event is actually tomorrow, the 18th, at 11 am. It's going to be a our monthly freedom to get workshop where Kevin King brings on an expert to do an advanced training for Amazon sellers, and this one is going to be entitled why Branding has Always Been your Biggest Marketing Problem and how AI Will Solve it All right, so, completely free workshop. If you guys want to register and watch it live, completely free workshop. Um, if you guys want to register and watch it live, uh, you can go to h10.me/ftoctober. F T for freedom ticket.   Bradley Sutton: Next online event is something I haven't done in years. How many of you guys out there remember Meganar? You guys remember that I did like a Meganar. It's like a mega webinar years ago. It's probably been like five years where I went live for 16 hours straight. It was insane. They wouldn't let me go live 16 hours again. But this Monday I am going to go live, this time with the help of Carrie and Shivali and others, and I'm going to have maybe 10, 20 guests on the show. We're going to go live from 7 am all the way into 2 pm Pacific time. So we tried to pick some times where different people can hop in, hop off, and the basic theme of it is tips from top sellers that we're going to be inviting on on how to really have a great Q4, have a great Black Friday to Cyber Monday, cyber Weekend, cyber 5, and some tips that are really going to help you in the coming weeks. I've invited a really wide variety of sellers with different experiences that they're going to be giving their top tips throughout that. We're also going to be trying to get money live back from Amazon because, remember, the deadline is going to be in a couple of days for that. So we're going to be doing some of that, like we're trying to get up to maybe $500,000 back. We're going to have prizes, like like trivias and giveaways with swag. It is going to be a fun time. So to register for that, go to h10.me/meganar.   Bradley Sutton: All right One. The very next day, on Tuesday, we are going to have a special workshop with Destiny about AI advertising, something new that Helium 10 has, and Destiny has helped optimize a little bit and she has some cool templates that are going to help for Q4. So it's kind of like continuing the conversation about Q4 and how to get your advertising ready coming up, how you can now set up campaigns in seconds with a new tool that you might not know is available to you without even having to buy this tool separately. So it's going to be pretty cool. That's going to be Tuesday of next week. If you want to join that, go to h10.me/adsoctober.   Bradley Sutton: Now some in-person events that I think are, uh, you should go to. I'll be at almost all of these and would love to meet you guys and hang out. The first one is coming up is going to be October 31st this month. I think that's Halloween. I'm not sure if they do Halloween in Australia, but it's October 31st in Sydney, Australia. Uh, I would love to see you guys there. It's an Amazon event, all right, this is like made by Amazon corporate in Australia, h10.me/sydney. If you guys are interested in going, I think it's a free event, all right. So would love to meet and hang out with you guys there my very first ever trip down under, so it'll be great to go there.   Bradley Sutton: Next event will be in Milan, Italy, November 11th. This is an elite workshop, but it's open to everybody. Elite members go free, but instead of $400, we are doing a special where anybody can go to this high-end elite workshop for only 89 euros. It's going to be in Milan, Italy, h10.me/milan. It's going to be with Avast. We're going to have some great speakers. I'll be speaking there my first time speaking at Elite Workshop this year. We'll have Mansour from Incrementum Digital coming from Canada, We'll have George from ClearAds coming from the UK, Jana from Serbia we have a very international speaking group and I definitely think you guys, um, should make it out to that one. And then last will be a December, the 4th I believe and fifth in Dubai. I'll be speaking at a pretty big event over there and that is h10.me/dubai. It's called World EF, Dubai event, so there's going to be a bunch of people speaking there. It'd be great to meet you there.   Bradley Sutton: All right, now let's get into Amazon Unboxed and this is probably going to be your biggest or the most comprehensive recap. I hope so. I wasn't even there, but I really tried to read up on all the articles and what people were writing to get a good kind of like picture of what happened at Amazon Unboxed. I was able to go last year, but this year didn't make it. So let's go ahead and hop into it. Some of this stuff, guys, is a little bit in the weeds. It's a little over my head, like I'm not a professional advertiser. Obviously, I spend $100,000 a year on advertising, but I don't consider myself, like you know, some advanced person who does DSP and all these things. As a matter of fact, I don't think I spend a hundred thousand dollars more. I'm probably down to like $70,000 this year. But anyways, let's go ahead and hop into it.   Bradley Sutton: The very first announcement was Amazon Marketing Cloud, AMC. The next few ones are going to be all about AMC. That was like a big theme of. Unbox says AMC eligibility expanded to sponsored ads advertisers Me I have never used AMC Before. You would have to have DSP to be able to use that or work at an advanced agency and things. That wasn't me. Helium 10 didn't have AMC before. Helium 10 is going to have AMC, so be looking forward to that. But basically, what AMC is? We're going to have some training on it at that Destiny workshop for PPC next week.   Bradley Sutton: It says AMC is a secure, privacy, safe and cloud-based clean room solution. Like you might be a clean room solution, what the heck I? My room is clean. It's not that kind of clean room, all right, so this is like I said. It's going to get into the weeds here for some of you, but make sure to stick through all of these announcements because they're important. A clean room solution in which advertisers can easily perform analytics and blind audience across. They're using like fancy language here pseudonymized. I love it. See, is that a word, guys? Pseudonymized. Come on, amazon, with your press releases. You got to use better words than this. Like us, illiterate, not well-educated people like myself don't understand words like pseudonymized signals, including Amazon ad signals as well as their own input.   Bradley Sutton: But this is going to be interesting, guys, because, like here in this article, it says why is this important? It says with this launch, we're democratizing AMC insights and actions, because before it used to only be available in DSP, but now, basically, you guys are going to understand the buyer journey a lot more and it's going to allow you for different targeting. Speaking of AMC, another article that they announced was AMC marketing cloud audiences can now be used in sponsor ads. So that's critical. Like I said before, you could only use it for, like, DSP and things like that, or just, just, you know, like for data gathering, but now, uh, you're going to be able to take the audiences that come from AMC and actually use it as a target audience in sponsored ad campaigns. All right, so make sure to check, by the way, every single one of these articles I'm doing. I have linked in the comments below to the specific article where Amazon goes a little bit deeper into it. So make sure to read it.   Bradley Sutton: But why? Amazon says it's important, says, with AMC, advertisers are going to get an in-depth understanding of customers journeys across Amazon ads, media and channels. This launch helps advertisers take action on these insights across Amazon ads versus media and channels. This launch helps advertisers take action on these insights across Amazon ads, versus previously only in Amazon DSP. It says, for example, an advertiser can build an audience similar to their high value shoppers to expand the reach of their campaigns or to re-engage audiences reached through Amazon streaming TV campaigns. Through this launch reach through Amazon streaming TV campaigns. Through this launch, advertisers can leverage granular AMC insights to more efficiently move customers along their journey down the funnel.   Bradley Sutton: All right, so, again, like I said, some of this stuff might be a little bit over your head, some of it's over my head, but this is something that we're going to break down for you guys. We're going to be educating you guys a lot about what exactly is AMC, how can it be used, even by, you know, smaller sellers out there, where before it was only used by, like, very big companies? Next, unbox release increase engagement through audience bid boosting for sponsored products and sponsored brands All right, so this will allow advertisers to reach and engage audiences that they define and create. So, for example, you are going to be able to create custom audiences that you were not able to do before, such as shoppers who have not previously purchased their product, shoppers who are exposed to a streaming TV campaign. You're going to be able to adjust bids just like you would like in a regular campaign, and so this bid boosting is going to again be tapped. This is another one of those AMC announcements. This is part of this whole AMC. Remember, AMC is not just about this clean room thing, but it's about it's about, you know, seeing people throughout the funnel. All right, so I'm not going to go too much more in depth in this article. If you want to learn about all of these AMC stuff, make sure to check out the article that's linked to below.   Bradley Sutton: Next one is introducing new product campaigns from Amazon ads now available in the U S. All right. Uh, it says brands selling on Amazon now have full funnel advertising solution to quickly introduce their latest product innovations to customers. So another way they referred to this, I guess that unbox was kind of like. This is a like a product launch, kind of like a campaign, and it says this managed service provides data driven media plans leveraging a curated set of 1P and 3P audio video device and display inventory. All right, so this is not for the faint at heart or for me. Maybe you know launching a coffin shelf that I want to sell maybe 10 units a day of no, this is obviously for bigger customers.   Bradley Sutton: Now look, if you just look at this visual example those of you watching on YouTube you'll see here, here is this kitchen smart coffee maker, and then you see a huge ad, like on the Amazon homepage, right, and then now you see a ESPN app where you're going to see an ad. You can you can barely see it there, but you can see there's Caitlin Clark doing some kind of highlight right, and then right above that, you see an ad for this coffee maker. And then you see the ESPN desktop app on a computer and the customer is seeing that same ad. And then now it looks like somebody's watching streaming TV maybe Amazon Prime Video or something and then they see a full 15 second ad of this kitchen smart ad. And then to the right, now you see this Alexa device and that same ad is coming up there. And then, uh, the last one here. This looks like I guess it's like Twitch or something, so maybe they're watching a Twitch streamer and then they see that same ad. So now this is going to like be this, this, this thing that Amazon is like providing as a solution where you don't have to come up with. Hey, what, what's my strategy for getting my initial push out there. We're going to go ahead and handle all of that for you. So, again, if you want more information on that, make sure to check the article that is linked to below.   Bradley Sutton: Speaking of sponsored TV, a new sponsored TV releases make it easier than ever to reach relevant audiences and measure performance. Was this next announcement All right? So last year at Unbox, they really talked about sponsored TV a lot, and now we're about a year into sponsored TV and now there's more features that are coming up here. So the new thing is that now there's going to be lifestyle and life stage audiences that advertisers are going to be able to use, audiences that advertisers are going to be able to use. So it's not like hey, let me just make an ad and let me just target replays of the walking dead or something like that. No, like, amazon has all these audiences that they have based on all their information. For example, a couple of things that they give here is like outdoor enthusiasts or environmentally conscious shoppers they give us an example of, and so it's not just a matter of like, hey, let me just throw up this TV ad and target TV shows. But then it's like let me target these TV shows, but then only the people watching it that are outdoor enthusiasts, right, so there's gonna be some really interesting stuff, as Amazon kind of like makes media advertising digital media advertising, uh, tv media, uh a little bit more accessible to the common folk like me. I'm still not sure I'm ready for that yet, but Amazon's getting it closer to make that more accessible to me.   Bradley Sutton: Next one is deliver more relevant ads everywhere, independent of ad IDs, with ad relevance All right. So it says ad relevance. What is that? It's an innovative approach to deliver relevant ads for all products and services advertised through the Amazon. DSP All right. So since this is about DSP and I don't know too much about DSP and not many of you are using it, I'm not going to go too in depth here, but anybody who is using DSP out there make sure to check the article about some of the details on this one, because there are some new enhancements, definitely for you.   Bradley Sutton: Next one here I think a lot of you might find interesting. It says understand the top combinations of ad touch points that drive conversions. All right, that's something I think everybody wants to know about. All right. So conversion path reporting shows the ad touch points on the customer's 30 day path path to conversion, starting with purchases. It's going to be available in both sponsored ads and DSP, all right, so it's going to be able to allow you to see the most frequent and efficient customer paths.   Bradley Sutton: For example, some of the examples it gave was maybe the first time somebody got exposed to your brand was through a streaming TV ad, and then they happen to see next the display ad, and then they saw a sponsored brand video ad and then they saw a sponsor brand video ad and then they saw a sponsored product ad, then they saw a sponsored video display and then they purchased the product. Right? Maybe another kind of like flow is something different. Maybe it was a they only saw a sponsored video ad and then an audio ad from like audible or something, and then boom, went to purchase. Now let's say that that one was working a lot better. Well, that all of a sudden means like hey, you know what? I'm not going to go spend all this money trying to get that customer through that six stage step of the customer journey. Let me double down on this sponsored brand video to audio DSP ad, because that's like my quickest way to get to that purchase.   Bradley Sutton: I mean, that's just a random example there, but before could, could we see this? No, like we, we we speculate, right, like sometimes, uh, we have sponsored brand video ads or display ads that you know, maybe, uh, RoAS or ACoS and things like that are not that great, right, but we still do it because it's more of a branding play. We're like no, I need to get in front of customers more. I want them to see my brand so that by the time they see my sponsored product ad or some like on page ad or just an organic purchase, it makes them more likely to go ahead and purchase my product, because they've been conditioned to kind of like, see my brand and think about purchasing it before, right, so, but you didn't really have visibility as a regular seller, at least we haven't had visibility to see how that purchase journey works through the ads, and so this is going to be something cool. I think that will allow us to do that. All right.   Bradley Sutton: Now the next few. I'm just going to kind of skim over a little bit, because once I got to this stage, maybe your head is hurting as much as mine with some of this, how deep some of this stuff goes. But the next announcement was entitled build a holistic first party data strategy with ads data manager. All right, so ADM ads data manager is a new standalone offering that simplifies and streamlines the process of first party data management through Amazon ads tech. All right, um, this is going to be for DSP or AMC. Um, again, most of that doesn't affect you guys yet, so if you're interested in that, make sure to check out the article.   Bradley Sutton: Speaking of DSP, one more article that they had talked about is entitled the Amazon DSP launches performance Plus. It's a little fancy name. Almost sounds like something that helium 10 would call something. This is your new Performance Plus Cerebro tool, but anyways, amazon took it before us Performance Plus Tactics into Beta. Now, for those of you who are doing display online video or streaming TV, with a conversion KPI of ROAS for endemic advertisers or CPA for non-endemic advertisers, you're going to have this performance plus tactic available, and if that was just sounded like a whole bunch of gibberish to you, this article is probably not for you, like it's not for me, but for those of you, I know we've got some nine figure sellers out there that are really into this stuff. Make sure to check out the article link to for that I wanted to make sure to include everything, because I know we have listeners out there that are brand new on Amazon. Keep listening, guys. We got stuff for you too. We have listeners who are nine figure sellers. I want to make sure I give stuff that is relevant to everybody. More unbox announcements.   Bradley Sutton: Now, this was interesting and something I hadn't considered. I alluded to a little bit earlier about audio ads, right, so this is entitled Create Impactful Audio Ads in just a few clicks with Generator. So these next couple announcements have to do kind of like with AI. So Audio Generator leverages generative AI capabilities to turn products into interactive audio ads in minutes for the ad to cart call to action. All right, so you might not have thought about audio ads or thought about adding, you know, like, maybe, fancy audio to your, to your video ads. But with this audio generator, there's a cool demo here that you guys make sure to click on the article and then go watch this demo here. But you're going to be able to choose your product and then use AI to generate audio including, like you know, add copy, like you can get somebody with a British accent to read some kind of script that you have and you not have to go like go hire a professional voice actor for some of this stuff. So really interesting stuff.   Bradley Sutton: Speaking of AI, another thing that Amazon announced uh, this was something that was actually originally announced at Amazon accelerate, so I'm not going to go too deep into this, but it says create high quality AI generated videos in minutes. And it says Amazon ads has introduced a new powered video generator, currently available for use in sponsored brands campaigns. You guys already heard us talk about this at Amazon Accelerate, but another cool demo is on this video in our link below, so make sure to check that out. The last AI update for Unbox is called make creative development a breeze with the AI creative Studiobox. Is called Make Creative Development a Breeze with the AI Creative Studio, which is in beta. So this is AI Creative Studio is a centralized experience that combines AI functionality with expert level controls All right.   Bradley Sutton: So this is a new kind of like homepage where you're going to have the studio, the sandbox and the inspiration gallery In the studio. It says you're going to gain access to a suite of tools that can be used to transfer your concepts from in progress to design complete. You know, you can like start with a picture of a cup and then, all of a sudden, you put it in this like crazy background and choose different backgrounds you can have different effects and different lightings and then you're going to be able to generate that image. Now, with the sandbox, you're going to be able to test out new features, like, maybe you take one of those things that was just an image before and then now you're going to be able to animate the image. You know, like, if you remember, in Accelerate they showed how you can make smoke coming out of a or not smoke, but like steam coming out of, like a teacup or or coffee, right, so that's kind of cool. And there's also going to be the inspiration gallery where you're going to see examples of AI generated content. Uh, and then you can actually like, click these If you like, like, hey, like, I like this vibe right here. I like, I like this, the way that they did this headphones here I want to be able to do that to my product. And then you're going to be able to like, choose these kinds of like templated things or examples and then apply it to your own products. All right, so this is one of those ones. Guys, you do need to click into the article where this was announced, because I got the link for you in order. If you want to join the wait list, all right if you want to join the wait list for this AI creative studio, because not everybody's going to be able to get into this right away. So make sure to find whatever article this is about the AI creative studio in the comments below and check it out.   Bradley Sutton: Only a couple more uh unbox announcements. Uh, the next one is called interactive ads expand availability across streaming TV into prime video. Right, this was, uh, we had an article about this before in the weekly buzz. But you know, sometimes you might think of when you see commercials on TV regular TV, right, that's all. It is a commercial, like a Superbowl commercial. You see a GoDaddy website, or you see you know, chips, or Michael Cera showing his CeraVe lotion, or whatever, right, but what, what does? How does that help the advertiser? Well, the only way it helps lead, leading to an immediate sale, is maybe they go on Amazon or they go somewhere else to the store later on the day and they go buy that product. Right, but now, on prime video, you still can do just generic ads, but now there's going to be shoppable ads, all right, so you can see a 15 second ad on prime video as an example here, and then it'll be like you know you're not in your computer but it'll say, hey, just hit OK on your TV remote and you're going to buy the product, like if it's connected to your Amazon account. So now, all of a sudden there's going to be like a direct connection where somebody doesn't have to go and pause the video to go buy a product. Just by hitting like OK on the remote they're going to be able to buy some products that you're advertising on Prime Video. So make sure to check this article. That could make streaming TV a little bit more lucrative for some of you.   Bradley Sutton: Last couple, I'm just going to breeze through here. There's a couple new metrics here. One is called long-term sales, and long-term sales RoAS, is the acronym LTS RoAS. I guess they're getting crazy with these. These acronyms are already, like you know, 10 letters long here. But anyways, this is going to be interesting because it's a historical 12 month return of a given customer engagement with your brand, right, you know, like there's an attribution window right when you know like, let's say, something has a 14 day attribution window.   Bradley Sutton: Somebody clicks on something on Monday and a week and a half later they buy it. That original click gets attributed with that sale from that ad. Right, but let's say somebody clicked on it but they don't buy it in two weeks, maybe they four months later or something. They buy the product. Have you ever had any visibility into that? That purchase can be tied all the way back to that original click. No, you have not been able to do that until now. All right, so this is going to be something cool. This LTS ROAS uh is going to be able to allow you to take a look back even, uh, throughout a year to see, like, how your ads are doing. So make sure to check the article for more information on that.   Bradley Sutton: And then, last one is DSP has a new experience. So if the whole DSP page for those are like UI of their homepage has been completely redone, I guess I wouldn't know the difference because I never saw the old DSP page part. But for those of you who use it, go ahead and check it out and see if you like their new UI. That is it. Believe it or not? Guys, for Amazon, unboxed and all of the news and events this week. Obviously no time to do our normal training tip of the week or our new feature alerts. We'll have to save that for next week. We actually got some pretty amazing things coming for you guys. By the way, as guys hope, you enjoyed this in-depth coverage of all the goings on in the news this week. Make sure to tune in next.  

All Elite with The FigGuys! For the first time in forever both Tom and Mike got their AEW Crate on the same day making for an absolute masterpiece of an “Unbox with Us” From Micro Brawlers to Autographs, they go through all of it! That, as well as all of this week's Wrestling Figure news going into NYCC and Walmart Collector Con!---------------------------About The FigGuysMike and Tom are your Fig Guys for all things in the world of Pro Wrestling! Covering it all from WWE by Mattel, to AEW by Jazwares, Heels and Faces, Big Rubber Guys/Major Benies from The Major Wrestling Figure Podcast and everything in between. Your one stop shop for all wrestling figure interviews, news and so much more!---------------------------Watch The FigGuys Live on YouTube every Tuesday at 7pm EST!Listen to The FigGuys on all of your favorite Podcast Platforms.Follow @officicalfigguys on Instagram, TikTok, YouTube & X!Follow @TheOGFigKid on InstagramFollow @MikeBelcaster on Instagram & X!For more on The FigGuys visit TheFigGuys.com

Make a Logo on Fiverr I'm always looking for tools to add to my streaming rig that not only alleviate my system from overworking, but also give me tools to record and stream. That's what I'm hoping the ZowieTek ZowieBox can do — give me a compact yet powerful device that promises to deliver seamless […] The post Unbox and Setup of ZowieBox for 4K Recording or Streaming! appeared first on Geekazine.

Send us a textEver wondered why your emails aren't converting into sales? Get ready to unlock the secret to email marketing success with me, Gary Redmond, on Unbox the Inbox.In this episode, we'll tackle the critical role of calls to action in your emails, and why omitting them is like shooting yourself in the foot. From my amusing tale of a client's epic email blunder to the indispensable tactic of the "stealth close" for your content emails, you'll discover how even the subtlest nudge can guide your readers to make a purchase.Join us as we explore practical strategies to ensure every email you send—whether a hard-hitting sales pitch or a value-packed newsletter—drives tangible results.Learn how to seamlessly weave product mentions into your content, making each message a step toward your ultimate goal: sales.Tune in to hear actionable tips that will transform your email marketing and keep your subscription business thriving! Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a textWhat if the key to transforming your struggling subscription box business lies in mastering the art of marketing it?Join me, Gary Redmond, on this episode of Unbox the Inbox as I share my deeply personal and inspiring journey of building BusterBox from the ground up.You'll hear firsthand about the emotional and financial hurdles we faced during our first two years, and how a breakthrough in strategic marketing, particularly through email campaigns, turned everything around. Discover how perseverance and a focus on nurturing customer relationships were pivotal in driving our success.Listen as I celebrate the milestones of our clients who took the bold step to pursue their subscription box ventures full-time by 2024.Learn the essential frameworks and strategies that can turn your aspirations into tangible results, including optimizing your website, establishing an effective email system, driving traffic, and crafting compelling offers.Reflect on your own business dreams and evaluate how these proven tactics can help you achieve them. Don't miss out on these valuable insights, and feel free to reach out with any questions or topics you'd like covered in future episodes! Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a textHave you ever wondered if the inactive subscribers on your email list are silently hurting your deliverability rates?Join me, Gary Redmond, on this episode of Unbox the Inbox as we unravel the techniques to re-engage those silent subscribers and maintain a top-tier email list.You'll learn why segmenting your active and inactive subscribers is crucial, and discover how to deploy two powerful automations: a re-engagement campaign for those who haven't opened an email in 60 days, and a critical cleanup process to unsubscribe those who remain inactive after 90 days.By implementing these strategies, you'll avoid wasting resources on unresponsive leads and ensure your emails reach the people who matter most.But that's not all! I'm thrilled to announce our upcoming Email Conversion Workshop scheduled for Wednesday, September 4th, 2024. This 90-minute, pay-what-you-want workshop is your golden ticket to mastering email marketing and transforming your emails into high-converting sales tools.Starting at just one dollar, this session is packed with actionable insights that will elevate your email game. Register now at www.subboxsecrets.com/email-closer and get ready to boost your conversion rates.I can't wait to share these invaluable strategies with you and see you at the workshop! Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a Text Message.What if you could unlock the true potential of your subscription business by simply shifting your daily focus?Join me, Gary Redmond, on Unbox the Inbox, where I reveal the North Star concept that every subscription entrepreneur needs to understand for exponential growth. Drawing from my experience at BusterBox.com and mentoring other founders, I discuss the powerful distinction between growth and maintenance activities.You'll learn why tasks like customer service emails and social media posts, while essential, don't move the needle as much as targeted ads, compelling offers, and website optimization.Through eye-opening conversations with clients and firsthand stories, I illustrate how easy it is to get sidetracked by busy work. Discover actionable insights to recalibrate your daily agenda, ensuring that your primary focus is on activities that bring in new subscribers.If you're serious about scaling your subscription business, this episode is a game-changer. Tune in to make sure that every day you're aligned with your North Star, driving your business toward real growth and success. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Lea Woodford is the CEO of a group of luxury media brands and specializes in elevating personal and corporate brands through strategic branding and media. As well as the co-founder and CMO of 'Legacy Jets', a jet charter company with operations in Scottsdale and Florida. And oversees the publication of 'Speaker Life Magazine' and 'Legacy Quarterly' in-flight magazine.Here's where to find more:Facebook personal https://www.facebook.com/lea.friesehabenFacebook biz https://www.facebook.com/groups/1977827952462854Instagram https://instagram.com/leawoodfordLinkedIn: https://instagram.com/leawoodfordTikTok: https://www.tiktok.com/@leawoodford___________________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We're Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we're here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it's through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you're not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here: https://linktr.ee/unforgetyourself

Send us a Text Message.Are you ready to turn your subscription business's payday into a goldmine?Discover one powerful strategy to maximize your sales around the crucial payday period, ensuring you reclaim those lost payments and significantly boost your revenue.This week's episode of Unbox the Inbox has Gary Redmond sharing actionable insights on how to leverage tools like Subly to retry failed payments and how this simple step helped recover £15,000 in sales just last payday. But that's not all! Gary dives into the art of reactivation campaigns, offering irresistible deals to lure back lapsed customers, and reveals the magic of targeted SMS blasts using TextMarketer.co.uk.Learn how sending the right offer to past customers can bring them back in droves, turning a small investment into a substantial return.Don't miss out on Gary's expert tips and proven strategies to make payday the most profitable day of your month! Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a Text Message.Ready to transform your subscription business with a strategy that gets your messages seen by up to 98% of recipients?This week on Unbox the Inbox, I'm breaking away from my usual email marketing tips to reveal the powerhouse potential of SMS marketing. Imagine capturing those elusive abandoned carts and converting them into sales with a simple text message.I'll share step-by-step instructions on how to set up automated SMS messages using tools like Subly and Twilio, and why this method outshines traditional email follow-ups. Join me, Gary Redmond, as I dissect the intricate details of leveraging SMS for cart abandonment and share our proven success story at BusterBox. You'll learn how to craft irresistible messages and perfectly time their delivery to maximize your conversion rates.If you're eager to elevate your retention strategies and drive more sales, this episode is a must-listen. Plus, I'll highlight how a small team like ours effectively divides and conquers the workload to keep the business thriving.Don't miss this chance to harness the untapped potential of SMS marketing! Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a Text Message.Ever wondered why potential customers abandon their carts and how you can win them back?In this episode of Unbox the Inbox, Gary Redmond uncovers the secrets to capturing these high-potential leads and turning them into loyal subscribers.Gary shares insider knowledge from his experience at BusterBox.com, explaining the importance of strategically timed email captures and the magic of exit-intent pop-ups.By the end of the episode, you'll have actionable tips to optimize your signup flow and leverage tools like WisePops to prevent those valuable leads from slipping away.Join Gary as he explores the do's and don'ts of email marketing for subscription businesses.He emphasizes why early email capture is crucial, yet cautions against overly aggressive approaches that might deter potential customers. Gary also discusses the effectiveness of exit-intent pop-ups, sharing how a simple "spin the wheel" game can entice visitors to stay and engage.Whether you're a seasoned entrepreneur or just starting your subscription business journey, this episode is packed with practical advice to help you turn abandoned carts into conversions and grow your email list effortlessly. Tune in and start transforming your email marketing strategy today! Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a Text Message.Ever feel like your email marketing has hit a wall and your subscribers have gone silent? Unbox the Inbox with Gary Redmond is here to help you break through that barrier.This week's episode reveals a powerful hack that can re-awaken your dormant email list using the legendary Dean Jackson nine-word email strategy.With my experience as a co-founder of BusterBox and a mentor in the subscription business, I'll share the ins and outs of this simple yet profound method. Get ready to see how a straightforward, nine-word email can turn unresponsive contacts into eager and engaged leads.In this episode, I recount a personal success story where this technique revitalized a friend's fitness coaching business. By crafting a highly personalized and concise email, you can cut through the clutter and directly connect with your audience.I'll walk you through how to implement this, regardless of your email provider—be it MailChimp, ActiveCampaign, or another. Plus, learn how to effectively handle the responses to address objections and close more sales. If you've been struggling with engagement, this episode is the game-changer you've been waiting for. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a Text Message.What if the secret to skyrocketing your subscription business lies not in your email content, but in how you capture leads?This week on Unbox the Inbox, I expose the number one mistake subscription businesses make with their email marketing. Drawing from a recent client call, I reveal the surprising simplicity behind BusterBox's customer acquisition automation and why the lead volume and intent are more crucial than the emails themselves.You'll get a detailed look at our four key emails in the automation sequence and understand why an effective signup flow on your website can transform casual visitors into serious customers.You'll also learn how to optimize your website to capture high-quality leads with genuine purchasing intent.We discuss the pitfalls of relying on traditional pop-ups and passive blog readers, and how to implement a strategic signup flow that captures emails mid-process, increasing your chances of conversion.Whether you're a seasoned subscription business owner or just getting started, this episode is packed with actionable insights designed to elevate your email marketing game. Tune in and let's unbox the secrets to effective customer acquisition together! Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Send us a Text Message.Curious about how you can skyrocket your email marketing results? This episode of Unbox the Inbox with Gary Redmond promises to reveal the secrets to optimizing email campaigns for maximum sales growth.We dive into essential metrics like open rates, click-through rates, unsubscribe rates, and spam rates, and break down how each one can make or break your campaign's success.From crafting subject lines that spark curiosity to utilizing high-quality imagery and compelling messaging, you'll learn the key elements that will keep your audience engaged and eager to click through.We also discuss the importance of crafting offers that convert, maintaining fresh and engaging content, and keeping an eye on those vital unsubscribe rates.Plus, we've got a pro tip you won't want to miss: subscribe to your competitors' email lists to stay ahead of the game. Whether you're new to email marketing or a seasoned pro, this episode offers invaluable insights and actionable strategies to enhance your email metrics and drive more sales for your subscription business.Ready to take your email marketing to the next level? Tune in and let's get started! Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

A fun chat with John Vercher all about his new book Devil is Fine, the trouble with unboxing videos, being hypercritical of his own work, magical realism and the bathrobe that kept it all going. Plus – Dave is mocked by a pair of hiking Australians. ITUNES – SPOTIFY – GOOGLE PODCASTS

Send us a Text Message.Ever wondered why potential customers abandon their carts? Join me, Gary Redmond, on this episode of Unbox the Inbox to uncover the secrets behind improving your subscription business's website conversion rates using customer feedback.Discover a brilliant hack: creating a strategic survey for those who didn't complete their purchase. By asking why they didn't sign up and what could have convinced them, you'll gain invaluable insights.Listen as we explore how BusterBox turned these insights into action by adding a guarantee section to their website, addressing common customer concerns and boosting conversions.We'll walk you through the practical steps to set up an effective survey using tools like SurveyMonkey and Google Forms, and how to automate the process to gather genuine, open-text responses.Learn the importance of excluding current customers from this survey to prevent confusion and the benefits of reaching out directly to recent leads for immediate feedback.Don't miss out on your call to action this week: share this episode with someone who could benefit from these tips and engage with our podcast question in the subscription box group.Transform your subscription business by making data-driven improvements today! Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

A brand-new age has begun. The South Korean company unveiled several gleaming AI-touting TVs at Samsung South Africa's Unbox & Discover event in Johannesburg this afternoon. If your budget allows, you can already pre-order these TVs on Samsung South Africa's website.See omnystudio.com/listener for privacy information.

We've reached unbox zero. No packages left to unbox (for today, anyway)

In this podcast, Dianna Hobbs gets vulnerable and challenges you to surrender your wants for God's will. Listen. You won't be disappointed.Support the showGet more powerful encouragement from Dianna at YourDailyCupOfInspiration.com! Thanks for listening.

Are you ready to see God do greater? In this must-listen podcast, Dianna Hobbs prophesies a blessing over you if you dare to believe!Support the showGet more powerful encouragement from Dianna at YourDailyCupOfInspiration.com! Thanks for listening.

Dr. Irena O'Brien shares her journey from aspiring nun to successful entrepreneur, as well as the valuable insights she's gained from her personal and professional experiences in neuroscience and psychology.

Join us this week as we sit down with Jandre De Beer, the CEO of V8 Media, to explore the ever-evolving landscape of email marketing!Discover the secrets to building a thriving business through Facebook advertising and ensuring your Google Ads get the green light. Learn the art of community-building in email marketing and how to harness the synergy between sales and marketing to propel your brand forward like a snowball effect.Jandre takes us inside the elevator to discuss crafting compelling email content and dives deep into the world of personalisation in email marketing, uncovering strategies to connect with your audience on a deeper level.Tune in for expert advice, actionable tips, and invaluable insights from Jandre on how to navigate and succeed in the dynamic realm of digital marketing.Key takeaways:0:00 Introduction2:13 Today's guest: Jandre De Beer, CEO of V8 Media6:55 How to Build a Business on Facebook Advertising10:36 Have You Got Your Google Ads Approved?11:56 Building a Community in Email15:56 Sales & Marketing: Like a Snowball18:40 In the Elevator With Email Content23:59 On Personalization and Email Marketing29:32 How to Get a Good Conversion Rate on PPC32:27 How to Raise Revenue with e-commerce brands37:43 Brand Marketing: Clear Value42:57 Build a database with a social media presence46:59 How to reach out to JandreV8 Media: https://v8media.co.za/Check out Omnisend here: https://your.omnisend.com/winningwithshopifyWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopifyTikTok: https://www.tiktok.com/@winningwithshopify Support the show

HOLY SH!T GOALFRIEND! HERE WE ARE!  OUR FINAL EPISODE OF SEASON 2 ANDDDDD 2023!  Join me in a candid After Party episode (and seriously, I currently feel like I'm at a late night after party) as I recover from the explosion that was Christmas in the Yoa household..I share all the things we did and are doing over the holidays!  I also give some deets on some what's to come for season 3 of the podcast, guests, events and more.. as well as some of my own personal NEXT LEVEL ventures!!  Need a laugh and a kick in the ass to get you going for 2024? This is for YOU!  A BIG BIG THANK YOUUUUUU to everyone who has been here along this joyride - MY DAY ONES - YOU! - ALL MY  GOALFRIENDS! - this podcast would not be what it is, and would not continue to grow without you! I love you all more than you will eva know!  Til season 3 - This is your host and HYPE WOMAN wishin' you a Happy New Year & as always - Stay Inspired!   Meet the HYPE WOMAN herself  & Get your tickets to the Toastie Queen Women's Networking event in Bethlehem, PA Jan 17th 2024 HERE! The 2024 Live Casino & Hotel Philadelphia Mummers Parade will be broadcast live on WDPN-TV (MeTV2), WDPN-TV, WFMZ.com, and the WFMZ+ app available on Firestick, Roku, Apple TV, iOS, and Android devices on January 1st, 2024! Check out a past performance of the South Philadelphia String Band from New Years Day HERE!  What did you LOVE from this episode? Hop on over to my IG HERE and let me know under this episode's post! Would love to hear from you, Goalfriend! OUR SPONSORS: The Fresh Works of Port Richmond. Follow on IG HERE Sign up for my VIP e-mails HERE Join our Squad!: FREE weekly accountability group: NEXT LEVEL WOMEN! Are you are looking to level up in life? Looking for a powerhouse group of like-minded women to share your goals, dreams, visions, & ambitions? Are you craving a network that holds you accountable, cheers you on, and helps you smash through your personal glass ceilings? Looking to connect with other goal getter women knowing network and collab is where real growth happens? If so, then I got you! Click the link below to hold your spot, calls will be via zoom Mondays and Fridays @ 11:30am est. CLICK HERE TO JOIN!

Join us for a fascinating discussion as we unpack Amazon unBoxed 2023, exploring the most exciting releases such as generative AI and more that can level up your advertising game. Our co-host from Pacvue, Anne Harrell provides us with a unique perspective on the advertising industry. Let's start with our chat with Jeff Cohen, Principal Evangelist, Advertising API at Amazon, as he shares his transition journey and the biggest differences he's noticed. Listen in as we dive into the role of ad tech in digital transformation and its implications for brands. We examine Amazon Ads' new offerings like generative AI and sponsored TV, which promise to revolutionize brand imagery and audience engagement. Get the inside scoop on Amazon PPC and new-to-brand metrics that could redefine your brand's success measurement. We also explore Amazon Publisher Cloud, a game-changing technology for publishers that promises unique and differentiated opportunities for advertisers. Get to know Miranda Chen, the director of growth and modernization for Amazon Marketing Cloud, as she walks us through its potential. Learn how lookalike audiences can help your brand reach new customers and how templatized analytics can make AMC more accessible. We also examine Amazon Marketing Stream and Rapid Retail Analytics, which provide valuable data on retail signals. Discover how sponsored products can appear on platforms like Pinterest and the features that make Amazon's new Sponsored TV offering a game-changer. All this and more, right here on our podcast!   In episode 504 of the Serious Sellers Podcast, Bradley, Anne, and our special guests discuss: 00:00 - Amazon unBoxed 2023 04:31 - Insights on Amazon and Advertising Growth 08:29 - Sponsored TV and Ad Tech Announcements 12:29 - Embracing Change in Amazon Advertising 20:40 - Amazon Advertising Full Funnel Solutions 23:39 - Benefits and Capabilities of Demandside Platforms 28:25 - Lookalike Audiences for Reaching New Customers 34:59 - Amazon Marketing and Rapid Retail Analytics 41:15 - Amazon's Sponsored TV Announcement ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/video Transcript Bradley Sutton: Today we've got a special episode here at Amazon Unbox 2023 where we're going to talk about all of their releases, like generative AI and sponsored brand hats, and also a lot of cool things like sponsored TV. How cool is that? Pretty cool, I think. If you're like me, maybe you were intimidated about learning how to do Amazon PPC, or maybe you think you just don't have the hours and hours that it takes to download and sort through all of those sponsored ads reports that Amazon produces for you. Adtomic for me allowed me to learn PPC for the first time, and now I'm managing over 150 PPC campaigns across all of my accounts in only two hours a week. Find out how Adtomic can help you level up your PPC game. Visit h10/adtomic for more information. That's h10.me/adtomic. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10 I'm your host, Bradley Sutton, and this is the show that's completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. We're here at Amazon Unboxed in New York. I've been on the road for like three weeks and there's a second there where I wasn't quite sure where. I was. I've been in so many countries lately, but we've got a co-host today and from Pacvue, and how's it going? Anne: Great. How are you doing? Bradley Sutton: I'm just delightful. Now, what is your background? What do you do at Pacvue? Anne: Yeah, so I'm a product solutions director for DSP at Pacvue, so I do basically anything related to DSP and AMC help with our product road mapping, help with strategy for some of our enterprise level clients doing customer within AMC marketing you name it, I probably do it. Bradley Sutton: How long have you been at Pacvue? Anne: I've been at Pacvue for coming up on four years now, so about three and a half years total. A lot has changed since I joined. I started at Pacvue focusing on our managed services team, so I was primarily working with some of our strategic accounts, helping to build out their capabilities, doing strategy not just for DSP but across kind of omni-channel focuses, so for search as well. Prior to working at Pacvue, I actually worked in an agency in Austin, Texas, where I'm normally based, where I again did omni-channel strategy for enterprise level accounts. So my background is not just with programmatic and DSP, but I really gravitated to it. It's just one of those types of advertising channels that really allows you to have a lot of flexibility and creativity and really is conducive to innovation. So I really enjoy working on the DSP side of things. Bradley Sutton: Cool. Now what did you go to school for? Anne: I went to school for advertising, so I think I'm in the right place. Bradley Sutton: Okay, so you're right. Where did you go to school at? Anne: It's called St Edward's University. It's in Austin, Texas. So I've been in Austin since I went to school and I just never left about a decade. Bradley Sutton: Okay, I was about to say, because you don't sound like you were born and raised in Austin. Anne: I was not Okay. Bradley Sutton: What were you born and raised? Anne: Well, where I was born was Hattiesburg, Mississippi, but raised is a harder question. I moved about 10 times before I graduated high school. So you pick a state, I probably was raised there. Bradley Sutton: Okay, cool, yeah, because I was like wait a minute, she doesn't sound like a native Texan here. Anne: I know no accent yet. Bradley Sutton: All right, maybe 15, 20 years from now you might have a little twang in here. Anne: Right, right, I actually have a little bit of a Southern accent, I think I kind of got rid of it as I moved around. Bradley Sutton: Okay, cool. Now what are you? We're going to be talking to some people that probably people have never heard of podcasts, right? You know there are exactly executives here at Amazon who are you most excited to talk to today. Anne: If I were to have to say, my favorite subject matter is definitely the DSP AMC side of things, and I know that we're speaking to Kelly, who's the VP of DSP, so that's obviously a great place to start. We're also going to speak to Miranda, who is a director for AMC at Amazon, so I think there's going to be a lot of really great content around that. But in general, we're also talking to a lot of people who are very broadly focused across all of ads, and so I think we'll have something for everyone in this one. Bradley Sutton: Yeah, so you guys might be. There might be some newbies out there, don't tune out. This is stuff that you're going to need to know If you're an advanced seller. We're going to talk about some stuff that you guys might be able to use right away. That was just announced this week at Amazon Unbox, so let's go ahead and hop right into the interviews, all right. First up, we've got my brother from another mother here, jeff Cohen. Jeff, how's it going? Jeff: Everything is great. So great to see you, so great to see the whole Helium 10 Pack View team at this conference. It's great to catch up with everybody. Bradley Sutton: Yeah, Now you've been in the game longer than me. I remember the very first conference I spoke at. You were a speaker and you were already a veteran speaker at that time. You know side note that that conference there probably had the best food I've ever had at the conference. This is probably the second best Like. Jeff: I'm really impressed with the offerings here. Yeah, I'm curious what conference that is, but we don't have to go into that now. Bradley Sutton: But it was right here in New York. But you were on the SaaS side. You know, like I am now. Now you're at Amazon, like what's been the biggest you know kind of eye-opening thing or difference, now that you're on the other side of the aisle. Jeff: Yeah, interesting because I always like to joke that you know I drink the Amazon Kool-Aid before I ever like came here. I've been an Amazon like fanboy since like 2005 when I started textbookscom and it's been interesting because I'm in a unique position where I can bring the outside in and the inside out, and I think that you know, one of the many things that I've learned is maybe like the patience that you have to have with Amazon Maybe I didn't have as much patience when I was on the outside and the amount of time that it takes for some of the things to develop at Amazon. But when they like grow and they go to scale, it then moves at like this rocket ship pace. And so I think you're starting to see that with some of the tools, like AMC or even like you know what's happening with, like Amazon Studios and some of the new, you know productions that are coming out, you have this like rocket ship pace of what's happening in terms of the development and the new opportunities and how advertisers are using the technology, and so you have to kind of be patient when new things come out. So when you have a totally new product like Sponsored TV, you got to realize that it takes a little bit of time to kind of figure out how does it work into the individual advertisers media mix, and so that's the measurement work for each brand along the way. But then once it kind of gets up to full speed, you get to see like how it all works and you know and how it's really excelling brand growth. Bradley Sutton: Yeah, now we're going to be interviewing a lot of your colleagues here about some very specific announcements that happened here at Unboxed and before I ask you to give a rundown, you know, one of the things that was announced today it's on the website too is about the new generative AI that can help people doing Sponsored Brand Ads to generate some new creatives. Can you talk about that just a little bit? Jeff: Yeah, I think there were like three themes to the keynote today that I kind of jotted down. One was this idea of, like digital transformation and one was this idea of like how ad tech plays in in a responsible way. And then the third one was like how we reinvent, right, how we have reinvent what's possible. That was said numerous times, and I think Gen AI kind of fits into almost all three of those categories. And you know, we saw a lot of opportunity, a lot of new changes with Gen AI that have come out of AWS. We saw a lot of changes with Gen AI that came out of Amazon Accelerate, and now we're starting to see some come out of Amazon ads and I'll you know it's cool, right, we can take a product and we can turn that product into a full lifestyle image. And I think it's if you can just start to kind of think about where the possibilities go from there and what else brands can do and how we can enable that, either with what Amazon ads is doing or with what our partners are doing right, because it doesn't always have to be invented by us at Amazon it's really making it easier for brands to be able to take advantage of this technology that maybe was a little expensive or time consuming or difficult to use, and now it's all done with prompts and it's really simple and easy and that's really cool yeah. Bradley Sutton: Now, what about some of the other announcements? Say you have any. You know things that stick out that you're especially excited for. Jeff: Yeah, I think that what we're doing I mentioned it during our opening segment but Sponsored TV, I think is a really cool one and you know, in short, it's democratizing the ability for brands to be able to place ads into our streaming portfolio right so across Prime Video, free V and all the other channels that we have that I can't even remember them all because I'm supposed to think so quickly and I think that's really cool. And again, like there's no budget for that, you do have to have the creative, but Amazon has services that can help you make that creative or there's third parties that can help you make that creative. And I thought that was a really exciting announcement that was made, you know, on the heels of the announcement that was made a month ago. It was kind of reinforced about like what's happening with Prime Video and it moving to an ad supported network, creating a ton of, you know, new inventory for brands to begin to explore, and that's really super exciting as we start to go into it. And then there was like a bunch around ad tech and like what's happening around measurement and I know, like from you know, we're all near and dear to this idea that measurement is critical to our overall success and new metrics that are being released, making it available to understand how new to brand customers are impacting the business, and I think those are all really important for us to be thinking about because we have to close the loop. As advertisers and as we move to this cookie-less world right, it's signs point to it happening in 2024, we have to find ways to be able to close the funnel and understand how our ads are working, and Amazon's working really hard to help brands be able to do that, both within our suite and also when you're outside of our suite. Anne: Yeah, you mentioned the new. New to brand metrics, new to brand consideration metrics, I think is what we're calling them. Can you walk our listeners through what those really are? Jeff: Well, when you're looking at new to brand, right from like a super high level, new to brand is starting to give you this metric that's beyond ROAS, and it's starting to allow brands to look at who was not buying their brand within the last 12 months. Who's now buying their brand, and there's a suite of metrics now that are available for you to be looking at so that, as you're looking at different inflection points of your advertising, you can start to actually dial down into what action you're looking for people to take. And I think that's what's really cool. And it's like this evolution and brands have to think through this evolution like one of the simplest ways to think of this, right for people who maybe, like this concept's a little far for them. One of the simplest ways to think of this is around this idea that, like, if you're trying to get more awareness of your product, when you're looking at a video, you don't want to just see video views, you want to see how long they've been watching the video, and so you might start optimizing your campaign based on video length, how many people get to a half the video or three quarters of the video. And so, when you start to get into the new to brand type of metrics, you're actually saying, okay, I want incremental growth and by definition is, you know, sales you wouldn't have had before. One of the best ways to measure that is by people who are new to your brand, and so by having multiple metrics now to be able to understand how those are being impacted, you can now go back into tools like AMC and see how that funnel is working and which ones are driving the actual you know points that you want to drive and that that's really cool, right, it's, it's very excited about. Anne: I'm very excited too, yeah. Bradley Sutton: Awesome, all right. Last question for you know maybe not something that was released here at Unbox, but you know you're very active on LinkedIn. You see what people are posting about. You know I'm sure you look at metrics about what advertisers are using. Is there something in Amazon advertising that you feel is is kind of being slept on or not enough people are talking about it, that you think more people should be using it? Jeff: I mean more people should be using Helium 10 and Pacvue. Bradley Sutton: That goes without saying. Jeff: Okay, besides that, I think that you know, bradley, you and I get asked this question a lot, right? And? And our answer is always it depends. And I think that, instead of like saying, like this is a tool that you should be using or this is a a, an advertising function, you should be trying, I think that advertisers need to be open to the idea of test and learn, and I think the more you can train your mental model to work in a test and learn type of environment, the more open you are to change, because the only thing that's constant is going to be change. Right, and you started by saying like, where this industry was years ago when we both started, think about all the change that's happened and all the change that's occurred, and the brands that have not just survived but thrived through that are brands that have taken advantage of new opportunities, have invested by testing and learning and have then double down on the things that we're working. And I don't mean to oversimplify it, right, but it's not a very specific answer of like, use helium tens tool for keyword, blah, blah, blah, but it's like that's just one piece that you then use to implement the strategy. So work backwards. What's your goal. How are you gonna get there? And then figure out what tools you need to help you scale. Bradley Sutton: Awesome. All right, well, jeff. Thank you so much for joining us. We've been trying to get you on the podcast for like two years. I'm happy it finally happened and we'll definitely be keeping in touch. Appreciate it. Thanks, guys. All right, next up, we've got Kelly here. Now, Kelly, can you go ahead and introduce yourself? Tell us what you do at Amazon. Kelly: Absolutely so, Kelly McClain. I lead our demand side platform at Amazon, so we call it ADSP, and excited to be here. Bradley Sutton: Thank you for the time. Awesome, Awesome. Now you were, you know. Just saw you on stage a few minutes ago. What were your big reveals of the day? Kelly: Yeah, really good question. So I think if, if you think about Amazon ads and kind of where we've, where we've been and where we're going, we've really continued to make a lot of progress on on how, what we've been building a lot of our goals. We're focused a lot on interoperability with our ad tech solutions, so making it easier to use. We're focused a lot on performance improvements and then again, all of this is underpinned by making sure that we're putting privacy at the core of everything that we're doing, and so, with that in mind, we've been kind of launching this week in particular, a lot of different updates around, as you think about planning, activating and measuring, right. So within planning, we were launching Cross Channel Planner, which is a new way for you to really think about full, full funnel planning. We announced Amazon Publisher Cloud, which is the new clean room technology for publishers, which we're really excited about. We've been making a lot of performance improvements to the demand side platform, both with the user interface as well as the backend performance, and then we've also been been launching a lot more on our measurement capabilities, right, so making sure that marketers are getting the insights real time, making it a lot easier for them to kind of understand. You know how they should be looking at performance and where they should be making future investments. So we're excited about it. It's going to be a really fun week. Bradley Sutton: Awesome, awesome. We have our resident DSP nerd here, Ann, so she's going to go ahead and ask have some follow up. Anne: Definitely. Amazon Publisher Cloud was announced today, which is a big step for your publishing partners, obviously. Do you see any benefit for advertisers with this release? Kelly: Yes, definitely, and you know, I think to your point. I mean we've had, if you think about kind of clean room technology, right, really starting with cloud solutions. Then Amazon marketers cloud right thinking for marketers on how we can help support them. And Amazon publisher cloud it's going to be a mouthful after I'm speaking all morning. So excuse me, but you know that's really about a solution for publishers, right, giving them much more of the ability to pair any unique insights that they have right Demographics that they might know, of course, with folks who are coming to their site and then pairing that with Amazon Ads data. But the real core of that is, of course, providing opportunities for publishers but making it easier for them to connect with advertisers, right, advertisers. Often that you know there's so many different deal opportunities out there. A lot of the kind of deal process is very manual today and it's hard to discover the right deal and knowing which deal is right for you to reach your audience and so you know. A simple example, right is, if you're, let's say, you're a common website and you know the different demographics that are coming to your site every day, but by layering on Amazon audiences, you might realize, oh, I actually have pet food lovers who or sorry, pet food lovers- I have pet lovers who are coming to my site that I didn't realize, and so then that offers publishers the ability to maybe customize some unique deal opportunities to advertisers who might be trying to target pet lovers right, or specific brands who might be selling pet food, and it provides much more unique, differentiated opportunities, and we actually had a recent test with NBC Universal and they were able to offer three and a half times more reach than what they'd seen in the past, which is really exciting. So we see this as beneficial to both marketers and to publishers by really making it a lot more simple to connect with audiences. Bradley Sutton: At the end of the day, you know, pet food lovers are pets in about 10 years at Unbox. I predict like there's going to be some DSP where pets can actually base, you know, based on what they see on TV. Anne: They've already made more of the food, Exactly exactly, so we just launched something. Kelly: And if that's possible, maybe pets will be transformed into some sort of language that they can then activate. Anne: I think so, I think so. I don't even want to think about that. Kelly: I know, I never really thought about that? Anne: Yeah, that's very exciting. So, essentially for the advertisers listening, it's going to make your reach potentially broader but also more relevant, right? So the publishers have the ability to make targeting more relevant Absolutely Great. Another big announcement was the cross-channel planner. Yes, so can you walk us through how you think the ability to forecast reach will change how advertisers perform through their DSP program? Yeah, absolutely. Kelly: I mean, I think one of the biggest challenges today, as you all know right, is the fragmentation of channels and information and the overload of signals, right, and so that's where we're excited with Cross Channel Planner providing more of the ability to help marketers understand who they should be reaching right across the funnel and get much more information on how to kind of more efficiently drive their spend. In the past, we've launched Channel Planner, so that was our first product for mostly catered towards streaming TV, right, and how do you think about reach curves and how do you make sure that you're delivering against that for upfront pitches and so forth, and this is really kind of the next iteration to driving more efficient spend. So, ultimately, we think this is going to be kind of the next step of just providing much more granularity across all of the Amazon ads products on Amazon beyond Amazon, to make it easier to figure out. Okay, where should I be allocating my budget in the best way possible? We had a baby brand who actually was reaching audiences and they activated. So they leveraged Cross Channel Planner, activated via the DSP, and then they used custom advertising to direct customers to their online store and actually had four and a half times click through rate and 11% increase in impurchase rate, which was pretty cool to see. So again, I think the ability to plan and then easily activate is something that we're really committed to and excited about. Anne: Do you think this will be applicable for advertisers who are advertising both on Amazon and off, so more so that third party placement this will help plan for that as well. Absolutely. Kelly: So Amazon is known for retail media and driving conversions in the Amazon store, and we've been making so many investments over the past several years to really drive much more full funnel solutions and making all of our solutions work for all types of advertisers whether you're an advertiser that sells on Amazon or not because we're really excited about the power of again combining Amazon signals with marketers, third party and third party signals in a way that you can actually drive conversions, drive reach and have more of a full funnel experience and conversation. And that's where our Amazon publisher direct team comes into play, where we have a lot of these relationships and can reach anyone across the internet. But we've also been investing in modeled audiences and the performance through the DSP, and so a lot of people are kind of thinking about the loss of cookies in a negative way. We actually see this as an opportunity. We see this as a way to really innovate and rethink how marketers can potentially reach people in a privacy, safe way. That also drives performance, and so this is why we've also been investing in our modeled audience solutions right so, especially as we think about driving sales or reach off of Amazon, and we've been seeing over 25% increase delivery with a lot of the solutions, as well as 12% less cost per click per impression, which I'm barely able to talk. I'm going to lose my voice by the end of this day. But so, yeah, I think all of these from again, the planning, how you can activate all of the performance improvements we've been doing within our DSP we're excited. We'll continue to help accelerate marketers across full funnel wherever they want to reach people, which we're thrilled about. Anne: Definitely the ever looming third party cookie deprecation. Yes, exactly. Kelly: Yeah, a lot of energy, but understandably, and I think it's the right thing for us to rethink how we can really connect marketers and people in the right way, moving forward. Anne: Agreed, agreed. Another thing that was mentioned was the bidding enhancements that are now going to be available through the DSP program. So, essentially, you pick a KPI and you let Amazon do all the bid optimization in order to get to that KPI. Do you think this is going to change costs for advertisers, like, will CPMs go down in highly competitive categories or go up because of this automation? Kelly: Good question and, being a DSP enthusiast, I'm sure you know that our system has been really hard to use in the past. We've heard feedback from customers and partners that it was very complex, and so we've really been. So this goal seeking bidder, as well as re-augmenting our interface so that it's much more anchored on goals, has been paramount. We want to make it easier to use the DSP. We want to understand what is your goal, what are you trying to do? What outcome are you trying to drive for your business? And we've been making a lot of user interface improvements. And then the goal seeking bidder, on the back end to your point, I'm not sure what it will do in terms of you know, I can't talk to overall pricing in the system, right, but what I can say is that we're already seeing, you know, up to 40% reduction in CPAs, where we're able to better optimize against a goal, and we're seeing marketers just really gravitate towards the ability to kind of have much more of a simple experience. But we also believe in control, and so I think that's one of the powers that we think the Demand side platform has is, if you want all of the customization, if you want the complexity, we have that right. You can really adjust whatever types of bids that you want. You can layer on various different types of audiences. You can play around with different creatives. You can, you know, make a ton of different ads to try and test and at the same time, if you want a more simple, easy experience, you know what your goal is. We're able to help optimize and provide recommendations on the best way to do that. So we see it as kind of a nice balance in providing marketers kind of that wide range of capabilities, because we think there's a lot of different discussions in the industry right now on what way folks are going to be going. Bradley Sutton: Awesome. Well, thank you so much for your time and thank you for all you do at Amazon. We appreciate it. Kelly: Thank you for the partnership. Appreciate it, of course. Bradley Sutton: Thanks, thank you All right Now we've got Miranda. Miranda, this is our first time meeting you, so can you introduce yourself and tell us what your position is at Amazon? Miranda: Absolutely. I'm Miranda Chen. I'm the director of growth and modernization for Amazon Marketing Cloud, or AMC for short. I've been at Amazon for 11 and a half years now, live in the Bay Area and at AMC I lead several teams responsible for product and engineering, developing our audience activation capabilities, making AMC easier to use for more and more customers, as well as our go to market and customer enablement activities. Bradley Sutton: All right Now. We have a wide variety of listeners, anywhere from brand new people selling on Amazon to humongous billion dollar brands. Now, the billion dollar brands probably know all about AMC, but some of our newer ones might not understand that. Maybe there can feel like wait, marketing, stream, marketing, AMC, there's all these acronyms. So can you just give a quick, maybe 30 second, one minute introduction about what is AMC? Miranda: Yeah for sure. So Amazon Marketing Cloud, or AMC, is Amazon ads as clean room, so it's private and secure by design. Each advertiser has their own campaign signals of all their various Amazon ad spend within their particular instance. So we have signals from sponsored products, sponsored brands, streaming TV effectively like all of the actual campaign events and enables custom flexible analytics on those signals. And then it also enables advertisers to be able to upload their own first party signals or third party signals so you can think of, like product catalog, retail conversions, things like that, and so then you can generate really really flexible insights, typically using SQL, such as path to conversion, reach and frequency, overlap analysis and then actually take actions on them. Bradley Sutton: Cool, so most of our listeners probably weren't able to attend here at Unbox. What's the big release for your department here at Unbox? Miranda: Yeah, so we had a couple different releases specifically related to AMC that I can touch on. The first was AMC template analytics. So it takes some of our most popular queries, such as path to conversion, reach and frequency, and then allows users to be able to generate those insights without needing to touch any codes. So that's a pretty exciting development, particularly since we know that not everybody no SQL has taught themselves SQL overnight. And then the second one was AMC lookalike audiences. So we already have the capability where one can generate a custom audience based on specific parameters. So let's just say, an advertiser saw, wanted to create an audience of folks that had seen their detail page view or even added to cart but didn't actually activate and then wanted to drive better performance. They could create a particular, they could run a query, generate that insight and push that directly to the DSP. So that's one way. That's AMC rule based audiences. And then now we launched this enhanced capability for lookalike audiences. So it enables effectively exactly what it sounds like. So finding alike audiences based on that same seed, leveraging machine learning in a clean room capacity trained on Amazon, shopper and customer signals, but all still in a private and secure place. Bradley Sutton: All right, you're already starting talking technical terms that are over my head, so let me bring in the smart one of us. And to clean rooms. My room's not clean, I don't know. That's not what we're talking about here, but go ahead and please follow up and make me sound smart here. Anne: Yeah, of course. So I'd like to talk about lookalike audiences more specifically, because this is a way for brands to reach highly relevant, essentially new customers. So do you think this will change the way people are targeting that new to brand customer targeting incrementality? Miranda: Yeah, I mean we think it's going to be a great way for brands to be able to reach more and more shoppers. So, as I mentioned, the lookalike audiences are trained on based on deep, deep ML, based on lots of very, very, very good signals, and then the advertiser can actually leverage, can get to choose what's their specific seed for the audience, like what's the general size of the audience, based on their objective and then also the relevance. So I think it'll be a really key tool as a part of the marketer toolkit. Anne: Yeah, definitely. Do you think lookalike audiences are scalable for brands that maybe have lower purchase data or lower engagement data that are using AMC? Miranda: I think so. I think they're precisely like the brands that actually could benefit from it, right Because they have a small bit of deterministic signals that they actually want to be able to enhance. And then also because AMC is private and secure by design, as I mentioned, they can also choose to upload their own first party or third party signals and then create a seed based on that and then continue to go find additional customers that seem similar to that seed. Anne: Right, I love that you call it a seed, because it sounds like it will grow over time if you're utilizing these tactics, so that's a great way to phrase it. Miranda: Thanks, it didn't come up with it. Anne: Well, we'll give you credit anyways. So you talked about the AMC templatized analytics, right? Is this a way to make AMC more accessible and, if so, are the queries that are available through those templatized analytics? Will it grow over time? What's available through that? Miranda: Yeah, so we think it's a first step towards making AMC easier for more and more customers. So we don't have a specific timeline yet on additional templates, but it is something we'll be continuing to evaluate. We have been talking to different customers and internal teams about how we can also make AMC easier to use through point and click applications as well. We also work with dozens of partners that are making AMC easier to use, either through visualizations or through their own innovative dashboard. So I think through the combination of either homegrown or partner built capabilities, we'll be able to continue to bring AMC insights to more and more customers. Anne: Yeah, pacview is one of those partners. We do have an AMC dashboard Great, I think. Another question that's kind of just in general about AMC do you think there are any verticals or categories that benefit the most from this data, or that you've seen a lot of growth and success with using AMC? Miranda: Yeah, we think of AMC as equal opportunities. So we look at the data a lot. We're very, very data driven surprise, surprise at Amazon and what we've seen is that there's penetration for AMC across brands and partners and agencies as well as across all verticals. So we've seen, certainly, strength from brands that sell on the Amazon store, but also pretty strong results with entertainment, with automotive, financial services. So you can think of someone who's like automotive who might have a bunch of local dealerships. They want to be able to do more fine event grained analyses based on specific geos, and so something like AMC is perfect for that be able to do more precise measurements. So, yeah, certainly we think it's a great product for all, but it really depends on that particular advertiser's objective and then what are the types of signals that they want to bring in and what kind of insights they can generate. Anne: Definitely, it is flexible. Miranda: Exactly Infinite and flexible. Yes, Great. Anne: My last question is just a kind of a fun one. Do you have any specific query or an example of a query that you think was really innovative that's been pulled through AMC that you can recall? Miranda: I think it's probably a generic answer, but I think the Path to Conversion one is probably one of my favorites, just because it's the simplest. I think AMC was actually the first place where an advertiser could see all of their signals across all of the Amazon ad products, and so someone who was buying sponsored products and DSP might not have realized before that they actually were driving better results together, and so Path to Conversion, and actually be able to understand how those two products were interacting, for example, really brought a lot more power and insight, I think, to advertisers. Anne: So I don't think that's generic at all. I love that one too. Miranda: There's a reason. That's core kind of at the top of the instructional query library. Anne: Right. Miranda: Agreed, all right. Bradley Sutton: I have another question for you. I like asking stuff that maybe nobody else is going to ask. When you want to take off your Amazon hat and kick back with a hobby to kind of like balance work life, what's your go-to hobby? Miranda: Well, I have an almost four-year-old so she is probably my hobby in most of the time. I'm going to try and go do fun things on the weekend, whether it's exploring new coffee shops or going to find music. Bradley Sutton: The four-year-old is a coffee drinker, is she? Miranda: No, she's not, but she's an avid consumer of chocolate croissants, and so we sample baked goods in lots of different places. Then mom gets her coffee. I think that's probably it, but in my prior pre-kid years I did a lot more yoga and hiking and things like that. Bradley Sutton: So enjoy those years. You know, my kids are over 20 already, so I wish I had a four-year-old. I remember those days All right. Thank you so much for joining us and you educated me a lot. It sounds like Ann knows all about what you're talking about. It was like a different language to me, so I appreciate you educating us on IMC. Yes, absolutely. Thank you so much. Miranda: Thank you so much. Bradley Sutton: Alright, we've got Teresa here. Teresa, could you go ahead and introduce yourself? Teresa: Sure, I'm Teresa Uthralton. I'm the Director of Partner Development here at Amazon Ads. Bradley Sutton: Awesome, awesome. How long have you been here at Amazon? Teresa: I've been at Amazon for almost 10 years, so I'm approaching that red badge. For those of you that know our badging conventions, Nice, nice. Bradley Sutton: Now you're from here in New York. I've always been in New York, yep. So I'm going to start off with maybe the most important question of the day Julianne's Pizza in Brooklyn. Is that the best representation of New York pizza, or not? Teresa: Oh, that's tough. There's so many really good pizza places now I can't even keep up with them. There's so many. Bradley Sutton: Alright. Well, we're going to have to connect right after this, because I have two days left and I need to maximize my time here. Teresa: Yes, Alright now. Bradley Sutton: We're not here to talk about food here. Teresa: I recommend checking out Roberta's in Bushwick though. Bradley Sutton: Roberta's in Bushwick. I have not been there. Anne: Yes, I think you'll really enjoy that. Bradley Sutton: We're going to that one. Anne: Right now. Yeah, actually, cancel the interview. Let's go there, we go. Yes, of course. Bradley Sutton: Now Anne here is going to ask a lot of the more technical questions, especially those that have to do with enterprise. Now I'm here to represent, kind of like, the voice of the average Amazon seller, and you know, there's some people out there who might not fully know what Amazon marketing stream is first of all. So could you just go ahead and just kind of give a quick elevator pitch for what that is? Teresa: Sure. So Amazon marketing stream is a partner-facing product, and what it does is it provides really granular hourly signals on all our advertising metrics through the Amazon API, and what that means to a seller is that they will be able to get all sorts of insights about their business that normally they would not have known. Bradley Sutton: Okay, all right, I love that. Did you practice this? I didn't even tell you I was going to ask that. All right, cool, cool. How about rapid retail analytics, your other specialty? Teresa: I know I love rapid retail analytics, so Amazon marketing stream obviously totally focused on advertising signals. As we know, so much of what's exciting about Amazon ads is that you got online retail and digital advertising Right, and so rapid retail analytics provides that level of granularity on retail signals, and one of the reasons that's so exciting is that that data used to be available at a daily cadence with a 72-hour lag, so we literally it's almost near real time now, which is a really, really exciting development. Bradley Sutton: Okay, all right. Well, now that I got that out of the way, let me turn it over to the smart one of us too, and for some follow up questions. Anne: Yeah, so I kind of want to double click into Amazon marketing stream, specifically the fact that it was recently released for DSP or it's being extended to DSP. How do you think this will change the way advertisers manage their DSP campaigns now that they have that real time data that we were talking about? Teresa: Well, it's interesting. I think one of the things that I've learned is I've been humbled by our partner's creativity. Right, you know, I was just. I was just telling someone. I joined this team three weeks before Can last year and so I showed up at Can meeting all my partners for the first time, and we had just launched the first version of Amazon marketing stream and I was like this is the coolest product. But what really got me excited was it's a product that we developed based on the feedback we got from partners Like they, they have a seat at the table, they participate in all our betas and our product teams love them, right, because they get like this incredible, you know, they get their hands dirty and they come back and they're like these are the 27 things that are wrong and you need to fix right, which is if you're a product team, that's actually like really helpful, right, so, and what? The thing that's so interesting is like it launched and everyone loved it, but then people are like well, but it only has sponsored products. Right, like, I want more, I want more, I might want more. So I think what's exciting about having ADSP signals in there is that's going to unlock a whole bunch of opportunity around partners that are deep on ADSP Right. Definitely and I think you know, probably a few months from now, we'll have some really interesting case studies, success stories. There's really like almost no end to the creativity of our partners, which is really great because they're such awesome builders. Anne: I agree. I'm curious AMC they not AMS? AMC? I know they get our accurate, our Amazon accurate. I know, there's so many of them Also provides hour by hour data for both DSP and for sponsored ads. Prior to this, especially prior to AMC, but also prior to AMS, this wasn't available for advertisers, so you kind of had to guess when you were running, like day parting or anything along those lines. Do you think the release of the stream data for DSP will eliminate the need for the AMC hourly data? Teresa: Well, I think you got to go back to like what are the use cases that people use other product, right? I think, like what is great about Amazon marketing stream? Right, it's an aggregate, aggregate data pipe, if you think about it, right, and so ultimately that's going to help people build solutions that are evergreen. It's going to help people train AI models right, because how do you train AI models? You need, like, lots of granular signals, right? And whereas the Amazon marketing stream is really about very specific use cases around, like understanding the customer purchase path, understanding incrementality, understanding attribution, so I don't think it's like one or the other, I think it's very like use case specific. Anne: Right. That actually leads perfectly into my next question, which is how you see these two datasets working together with advertisers currently, or how you see in the future that they can work together. Teresa: Yeah. So I think, like what I think is really exciting about partner innovation is, ultimately, I don't think there's ever been a better time to be a marketer, right, like there's that whole age old question about, like I know half my advertising is working, but I don't know which half, and I think we're getting about as close as we're going to get probably in our lifetime, but we're on the cusp of that with a lot of these tools, and so I think the the part about Amazon marketing stream that I think is so exciting is that it will allow the kind of automation that makes brands so much smarter and helps them do more with less. Right, and we're seeing like especially like this year has been an uncertain economic climate for a lot of folks, right, and a lot of a lot of folks are trying to figure out like my budget has been cut or my budget is capped, but I'm being asked to drive more growth Right, and I think, like partners have been able to deliver solutions based on Amazon marketing stream and rapid retail analytics that have really enabled that Awesome. Bradley Sutton: And you had a last question. Anne: I did. It's a fun one. What's your favorite thing about being at conferences like unboxed? Teresa: Oh, it's meeting my partners. You know, I learn so much from from meeting with partners, right, like I said, it's very humbling. The innovation, the creativity, what they teach us about our customers, what they teach us about our products and it's such an incredible learning experience is so energizing. Were you at our our cocktail party last night? Anne: No. Bradley Sutton: I was not. Anne: We had a lot of cocktail parties. I'm sure it was very. Teresa: That was like such a fun buzzing party and I got to meet partners from all over the world. At our award ceremony on Monday we met partners that came from Delhi and it was just really, really exciting. Bradley Sutton: Awesome, all right, well, thank you so much for coming on the show and we appreciate all that you do at Amazon. Teresa: Thank you, thanks guys. Bradley Sutton: All right, we've got Ruslana here. Ruslana, welcome to the show. Ruslana: Thank you, Bradley and Anne, for having me. Bradley Sutton: Are you based here in? Ruslana: New York no, I'm based in Seattle. Bradley Sutton: Seattle. Okay, Seattle was just there for accelerate, lots of rain, but I like. I like Seattle weather a lot. Quick question for you, first of all just how long have you been at Amazon and what is your title there? Ruslana: I'm a vice president of sponsored brands display in TV advertising and I just celebrated my 10 year anniversary Last week awesome, congrats, congrats. Bradley Sutton: now we're gonna go into like what you announced today, but you know something while you were on stage, you also referred to something that was, you know, launched a little bit ago. We're how, now you know, sponsored products can show up on websites like Pinterest and things like that, and one thing that was I have a bad memory, but it was new to me, maybe I knew about it, I guess, didn't know was like it's not just a product that's gonna display, but it'll also show, I believe, like the reviews count and even the shipping time did I, did I hear that right. Ruslana: Well, with sponsor products, our goal is to deliver the same value that Advertisers are getting today by having sponsored products was an Amazon store and some of the critical sort of trusted Amazon attributes, such as reviews, pricing information, as well as Prime delivery promise, are essential elements To helping customers make decisions and actually purchase. So yes you are, you got it right at that. Sponsor products will be containing Kind of product level or Amazon key, amazon trusted information Within these new and exclusive placements across some of these sides to help our advertisers to really go quickly and with ease from discovering something or exploring something to actually purchasing awesome, awesome. Bradley Sutton: That's been. That's been out for a while, but today, when you're on stage, you announce something brand new, and that was sponsored TV. So just give us maybe a quick 30 second, one minute overview of what that is, and Anne has some follow-up questions on that. Ruslana: Well, we see a sponsored TV, tv advertising as a whole, as a critical element of brand-building strategy. That should not be something that Brand cannot do. Any brand of any science should be able to tap into this opportunity and reach these engaged audiences on a big screen In the living room, and so sponsored TV is aiming to accomplish just that. We have worked very closely with our brands and our customers and Backwards from them, to understand what their key pain points have been and why they have not potentially used TV more actively Was in their overall brand-building strategy and, as a result, launch sponsored TV. I'm trying to eliminate three main pain points no guarantee commitments, no spend, minimum creative support and, lastly, access to first-party Amazon, first-party signals. Even when you advertise in TV, powered my machine learning and Right measurement so that advertise and send value, because what we've learned is spend is intimidating, a Lack of the right creative or ability to create the right credit. Just knowing what resonates on such a screen is Hard and intimidating and, lastly, just understanding the value that TV delivers for these brands was difficult. And so, given those three main pain points, that's there. That's why we're sponsored TV. I think to wrap like there is another element right. We at Amazon, we very custom obsessed and in this instance, we have two customers right. We have brands, and we just talked about the value we deliver for the brands, but there's also another key customer, which is the viewers, and for viewers, this is an opportunity to discover diverse collection of brands and products in places where they choose to spend their time. Bradley Sutton: Okay, now I'm just wondering where, like? What kind of placements are these? Are these like, like, like trailers that come up, or are there just actual, you know, banner ads that might pop up while you're watching a TV show? Ruslana: Oh, this is a TV advertising we're talking about, so they are video, so this is not this not sponsored display. Jeff: Yeah. Ruslana: This is video ads and they sponsor TV. Today service was in freebie content. Like I don't know if any of you watch freebie, I do. I love certain shows there, so big fan. So there is freebie content. There is streaming. Do you stream? Do you twitch? Bradley Sutton: Yes. Ruslana: Okay. Well, when you twitch during live streams, that could be. Another opportunity was in. Bradley Sutton: There might be people watch watching this right now on our rebroadcasts of this. Ruslana: People that twitch. This is where the ads would show. And then, lastly, was in a fire TV apps. Bradley Sutton: Okay, excellent yeah. Anne: So it was mentioned that the goal of this campaign, or at least one of the goals, is to make it more accessible to Advertisers who have lower budgets, don't necessarily want to deal with spend minimums etc. Do you feel like there's a lower level of budget sufficiency for running these campaigns, or can it be tested with a small amount of money? Ruslana: Well, we, as I said earlier, right customer obsessed, working back, working backwards from our brands and working backwards for them. I'm really observed that they do want to be able to engage with this audience. Why wouldn't you like if you launched a product that is net new, delightful, on the market? Why wouldn't you want to tell? Like you know, I talked on my keynote about hex glad. I don't know if you don't know, if you have it in your kitchen, but if you don't, I highly recommend. I discovered through our sponsor TV offering the brand and I love the non-stick and also non scratch. Bradley Sutton: Oh no, you had me out when you showed part of the video where it flipped over and nothing Was coming on. Anne: I like that. Ruslana: Very impressive and so at the end of the day, like that is the brand that I'm delighted to cook with every day, and I like my eggs for breakfast. Doesn't matter if it's Monday or Tuesday, Wednesday or Sunday, so in at the end of the day, I think these are the type of brands. They want to engage with the right audience at the right time, and I think this is the right time. Anne: Great. Can you walk us through some of the targeting that will be available with this type of advertising? Most of sponsored ads is keyword basis. That going to be the truth for Sponsored TV, or is it going to be more signal-based behavioral audiences? Ruslana: Well, we always try to help our brands reach the right audiences. So let me Maybe adjust one statement here Most of sponsor brands is not keyword based sponsored products. Keyword based sponsored Products is keywords based. Sponsor brands has keywords Elements in their way and how you express intent. Sponsored display doesn't have that way to express intent. But our aim is to always work with our brands and help them, give them the right tools to express the intent in the best possible way so we can deliver their message and their story in the right place at the right time. So in the case of sponsored TV, the advertisers could use both sort of category based interests and as well as Genre based interest. Bradley Sutton: I've got a spooky brand on Amazon, so like come Halloween season gonna be Maybe throwing some ads on some spooky Halloween shows or horror show. Anne: Perfect, I think we have time for one more question. So I'm curious how do you recommend brands measure success with these campaigns? Do you have specific KPIs that you think you know appropriately measure the success for sponsored TV or anything along those lines? Ruslana: So they reach. Traditional metrics are available similarly how they would be available for any other TV offerings, but in addition, we are sharing branded searches as well as detail page and store page Traffic, and so that is a starting point for the offering. We will continue evolving our metrics and help brands understand the value they're getting out of their sponsored TV offering Wonderful. Bradley Sutton: Thank you so much for joining us today. Ruslana: Thank you for having me and in Bradley.

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