Podcast appearances and mentions of bob knorpp

Rich media banners are 267% more effective than static banners when it comes to engagement on LinkedIn posts (and other networks like X or Facebook). This is episode is about something small and tactical that has a big impact on your social media efficacy and giving your audience a nicer UX, resulting in more clicks to your target media.Blog post with visual examples and tips: This Image Mistake = 267% Less Social Media Engagement. (Marketing Tip Mini-Pod)When it comes to sharing a blog post or YouTube video or article on social, you want the featured / thumbnail image to be rich media, not an attached plain image which forces the user to find the shortlink in the text of the post. Read more on the blog:Note: this doesn't apply to zero click content.Read more on the blog.Guest episode mentioned with Ron Tite, Saul Colt, and Bob Knorpp: 0723-The BeanCast: Haul More Dead CowsMy favorite podcast tools:Riverside is the best way to record an audio or video podcast: https://emilybinder.com/riversideDescript is the BEST tool to easily edit audio or video like a Word doc. You will never go back. https://emilybinder.com/descriptThinkersOne Videos: Order a 2-min personalized event invite, Zoom drop-in, or virtual keynote: emilybinder.com/thinkersoneBook a marketing or personal brand coaching session: emilybinder.com/callSubscribe free to this podcast: emilybinder.com/podcastFollow & connect:My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Get email updates Hosted on Acast. See acast.com/privacy for more information.

Join us on the Brand Retro Podcast as our host, Mike Brevik, sits down with marketing maven, Bob Knorpp. Dive deep into the dynamic world of marketing as they unravel the latest trends, dissect current events, and forecast the future landscapes of the industry. From digital revolutions to brand storytelling, Bob and Mike bring fresh insights and seasoned perspectives, making this segment a must-listen for every marketing enthusiast and professional. Tune in to hear two industry stalwarts decode the intricate tapestry of today's marketing world. Don't miss it! Highlights 01:46 The major shifts in the industry 03:26 Role of mobile devices in changing the marketing industry 07:08 The opportunity for mass personalization in marketing through AI 10:47 Balance between creativity and data-driven decisions in marketing strategy 16:10 The challenges of client expectations for quick results without adequate strategy or patience for the process 19:30 The core elements of any marketing strategy 20:47 The importance of intentional decision-making in executing a campaign 22:01 Where to catch Bob and learn more about him   Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Bob Knorpp http://thebeancast.com/ https://www.linkedin.com/in/knorpp  Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

Watch this episode on YouTube. Topics: Threads burned bright for two weeks then DAU were down over 80%.Twitter's rebrand to X wiped out ~$4 billion in brand equity. RIP the bird.Point: All marketing is one of three things:BrandingPRDirect responseEverything else is just tactics. This concept from Bob Knorpp is so key.I go over the #1 marketing mistake I see brands make (this is the "marketable" concept via Samantha Russell). Success has less to do with tactics like social media or advertising; it's about whether you know why your business exists. Call it a north star, a reason for being. The rest will follow.Book a marketing coaching session: emilybinder.com/callLinks mentioned:Follow Samantha Russell on LinkedInBob Knorpp's podcast: The BeancastMini-pod YouTube playlist: youtube.com/emilybinderMy favorite podcast tools:Riverside is the best way to record an audio or video podcast: https://emilybinder.com/riversideDescript is the BEST tool to easily edit audio or video like a Word doc. You will never go back. https://emilybinder.com/descriptThinkersOne Videos! Order a 2-min personalized event invite, Zoom drop-in, or virtual keynote. Menu: emilybinder.com/thinkersoneRate / review / subscribe to this show: emilybinder.com/podcastFollow & connect:My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates Hosted on Acast. See acast.com/privacy for more information.

I met Åsk or Dabs for short on The Beancast Podcast, hosted by previous guest Bob Knorpp. Her title tells you everything you should know about the future of marketing and advertising, “Creative Director/Chief Technology Officer.” Or as previous guest, Doug Jaeger would call them, “Wizards.” Case in point at 1pm ET today, we'll discuss Data Privacy, Data Leaks and Data Theft. Where's the Creativity in that? We'll just have to Åsk Åsk! Join us! Watch full episodes at youtube.com/c/josephjaffeisnotfamous. Subscribe at bit.ly/subscribetotheshow -------------------------------------------------------------------------------------------- Today's show is sponsored by Alpha Collective, a premium community that helps corporates and degens partner and win at the business of Web3. Alpha Collective is now minting and you can purchase your “First Customer” membership pass – only 100 available - at alphacollective.xyz for $2500 via Fiat or Crypto. For under $50/month, you can access 52 Alpha Talks delivered by 52 incredible Alpha Talk speakers over 52 consecutive weeks…and much, much more. -------------------------------------------------------------------------------------------- Get your coin at rally.io/creator/JAFFE and verify by typing /join in botcommands channel to get your role(s) Hold 1 $JAFFE to become a “regular.” You'll gain access to all the show channels, including calendar of upcoming guests, bios, access to pre-tapings, aftershows, the ability to ask question to upcoming guests and more Hold 10 $JAFFE for the “fan” role and free $JAFFE every day on the show as well as get a never ending entry into weekly NFT raffles (until you win!) Hold 25 $JAFFE to get the “insider” role and access to my daily shownotes and episode summaries (including video) Hold 50 $JAFFE and get the “VIP” role. You now have backstages passes to hang with me and my guest before a show Hold 100 $JAFFE and get the “superfan” role. You'll join me for monthly calls to discuss the show (past, present, future roadmaps) and how it can benefit you as a creator, communicator or corporate citizen. You'll also have opportunities to recommend guests and come on the show to ask them a question LIVE. NEW: Hold 1000 $JAFFE and you'll immediately receive a virtual keynote speaker NFT (valued at $15,000) for free. Hold both coin and NFT for 6 months and upgrade it to a North America in-person keynote. Hold both for 12 months and swap it out for a Global in-person Keynote. Learn more about your ad choices. Visit megaphone.fm/adchoices

You listened to 315 minutes of content across 88 episodes in 2021, if you listened to every episode of this show. Don't force content if it's not coming: sticking to a schedule isn't the most important thing. Just share when you have value to add. This Spotify Wrapped data I mention is totally new, but traditional marketing channels like TV and radio may still be worthwhile for you. That said, you will never have the data or insights on your marketing ROI from anything of the Yellow Pages era. And maybe that's fine, here's why. Google Analytics is like your grandfather in his Buick: they have more data (wisdom) but it doesn't look cool like Spotify Wrapped. The title of this show is credited to my friend Bob Knorpp, host of The Beancast. See acast.com/privacy for privacy and opt-out information.

Consider yourselves served! Tamsen Webster, Melanie Deziel, Saul Colt and Bob Knorpp are back in the CoronaTV studio Back by popular demand, they’ll talk about whatever is on their brilliant minds and then we’ll all discuss. Plus I’ll show you the best of the-week-that-was in the form of 1-minute CoronaByte highlights. This week you’ll hear from Rose Cameron, Donney Salazar, Julie Roehm and Chris Fuller. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, host Bob Knorpp speaks with the LGBTQ+ & Allies Young Professionals panel that spoke at this year's AIChE virtual annual meeting about career development, allyship, visibility and inclusivity.

If you want to hear tips and advice from an individual with a varied career background in marketing, this episode is for you!Mat Zucker is a recognised creative, an industry leader in advertising and sales and now a partner at a global management consultancy, Prophet. With a wealth of career experiences across different fields, Mat shares his insight and lessons learnt from each stage of his career and the inevitable need to be resilient and adapt to a rapidly accelerated environment.In this episode, we discuss: The back story behind his book and expanding on his reflections and key takeaways of each career roleThe value of insights to share with others and building reciprocated relationshipsLearning how to be invaluable as a ‘number 2’ and how that sets an individual to be a ‘number 1’The essential need for soft skills to navigate across different careersWhen and if it’s necessary to move and transition to a different role based on the type of work and the desire to be challengedHow to distinguish between being passionate and what you’re good atThree Quick Questions: A business book you recommend? – Ogilvy on Advertising – David OgilvyPerson to follow on social media or digital media? – Dave Pell (Find him on twitter at @davepell)One on one dinner with a living person? – Bob Knorpp who runs the TheBeanCast podcastTo follow Mat Zucker on twitter - @matzuckerTo find out more about his book visit http://bronzeseekssilver.com/ and message him for a secret discount code for the book!

In this episode, host Bob Knorpp speaks with Dr. Amir Nashat, a managing partner at venture capital firm, Polaris Partners, and former student of Bob Langer’s; and Dr. César de la Fuente, Presidential Assistant Professor in Bioengineering, Microbiology, and Psychiatry at the University of Pennsylvania, and the first recipient of the Langer Prize.

In this episode, host Bob Knorpp speaks with Dr. Bob Langer, noted MIT Institute Professor, well known bio chemical engineer holding 1300 patents, and member of the board of directors and scientific advisory board at Moderna; and Ray Jordan, head of corporate affairs at Moderna.

Podcasting legend and pioneer, Bob Knorpp in this latest episode of Lets Talk Marketing shares his views on why podcasting continues to be one of the best ways to build an audience with content.

It’s National Nurses Day and so what better way to toast to our heroes during this global pandemic than with a cocktail at 5pm EST with my guest, Bob Knorpp, host of the Beancast (the best marketing podcast anywhere – self ascribed but not wrong.) So kick off your shoes (if you were wearing them to start), put on some pants, get an adult beverage and let’s celebrate virtually. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode we chat with Bob Knorpp (Marketing Consultant and Host of The Beancast) about the podcasting, his love of love or theatre and playwriting as well as his recent diagnosis of Parkinson disease.  We Now Join The Program Already In Progress is an interview podcast with a catch. Just because the mic’s are hot doesn’t mean it will make it on the air. Our show starts cold when the host Saul Colt and the guest get into a nice groove. Sometimes that is immediately  and sometimes that can be 30 mins in. The result is you get an interesting conversation between Saul Colt and people he loves and admires without the awkward time at the beginning waiting for people to get comfortable. Reach out and say hi at www.joininprogress.com or @saulcolt on Twitter #joininprogress Our show is now supported by Audible. Grab your free download and 30 day free trial at www.audibletrial.com/saulcolt

Bob Knorpp, 52, is a management and business consultant, who assists established brands and emerging startups in solving operational and marketing challenges. With a 20-year career in consulting behind him, he has worked with clients as diverse as Campbell's, Visa, FX, Novartis, and Activision, among others.  Bob is host of the The BeanCast Marketing Podcast - a long running podcast featuring an expert panel each week (www.thebeancast.com).  Bob also contributes to Ad Age Magazine, is a featured commentator on FOX Business, and is now pursing his passion as a remarkable playwright.      

Tune into the new BeanCast, episode 580, to hear Emily Binder with Bob Knorpp, Saul Colt, and Ron Tite. We dug into the issues with political advertising on social media in the wake of Michael Bloomberg's Instagram memes. Plus, how do we reimagine the entire AdTech industry, with Google having set their timeline for closing off cookie tracking? Third, coronavirus has caused cancellation of Mobile World Congress. What does it mean for conferences? Can virtual conferences ever suffice? Lastly, pay-to-watch advertising - is it the future revenue model for streaming? Hear our conversation at thebeancast.com See acast.com/privacy for privacy and opt-out information.

Bob Knorpp is a consultant and a podcaster. He works with businesses to help them understand their brands and solve their big marketing problems. I met Bob on the sunny rooftop of his building in midtown Manhattan, where we discussed: what is a brand, how do you build a successful brand, how to develop effective content marketing and … Continue reading MATE 010 – Bob Knorpp on building a successful brand, advertising and marketing strategy The post MATE 010 – Bob Knorpp on building a successful brand, advertising and marketing strategy appeared first on MATE podcast.

This episode of The Xero Hour with Bob Knorpp and Saul Colt feautures an great talk from Jason Blumer on the Art of Fitting in, results only work environments and blowing stuff up in the workplace. This talk was recorded at Xerocon Denver as part of the Xero Unplugged sessions.  Jason Blumer can be found at www.jasonblumer.com For more information on Xero please go to Xero.com Questions or comments on the show?

This episode of The Xero Hour with Bob Knorpp and Saul Colt feautures an inportant conversation with Ryan Lejbak, the CEO of ZU a digital development shop that has been in business for 20 years. In our conversation we talk about firing customers, every company has done this but Ryan shares his story of firing 120 customers, as well as how his company managed during and after he suffered a health setback.   For more information on Xero please go to Xero.com Questions or comments on the show?

This episode of The Xero Hour with Bob Knorpp and Saul Colt is the second in a series of episodes featuring content from Xerocon Denver. In early June (2015) Xero invited customers and friends to Denver for 3 days of learning and fun in the Mile High City. This episode features the keynote from Xero CMO Andy Lark, Andy is an award­winning marketer, online leader and chief marketing officer. With more than 25 years of experience across the B2B and consumer sectors, Andy has built successful businesses and run leading marketing programs and teams for Fortune 500, global technology brands, start­ups and some of the world’s best advertising and communications agencies. Andy detailed the steps to winning in the connected area including the concept of disruption, where:● The economy takes place across mobile● 50% of the world’s data is generated by sensors● Leading companies like Uber and Airbnb own no inventory● 30% of consumers start their research on Amazon rather than Google   For more information on Xero please go to Xero.com Questions or comments on the show?   Tweet @saulcolt or @xero with the Hastag #xerohour 

This episode of The Xero Hour with Bob Knorpp and Saul Colt is the first of a series of episodes featuring content from Xerocon Denver. In early June (2015) Xero invited customers and friends to Denver for 3 days of learning and fun in the Mile High City. One of the speakers was the Xero Hour’s very own Saul Colt and he discussed his concept of finding your first 1000 customers called “Saul Colt’s Marketing Risk” and that is what this episode is all about. So sit back and take a listen to how following the rules of the board game Risk will help grow your company.    Saul Colt is the Chief Evangelist at Xero.com. In his career he has been named as one of the iMEDIA 25: Internet Marketing Leaders & Innovators as well as been called one of Canada’s best community builders/experiential marketers. NYT Best selling author and Internet Pioneer Chris Brogan once referred to Saul as “exactly who you want representing your company” and that message has been echoed by media properties ranging from Inc to Forbes Magazine.  For more information on Xero please go to Xero.com Questions or comments on the show?   Tweet @saulcolt or @xero with the Hastag #xerohour 

This episode of The Xero Hour with Bob Knorpp and Saul Colt features a great discussion about the world of Youtube Celebrities and how to work with them or become one with Carlos Pacheco. Carlos is the Director of Digital Strategy and Partnerships at Temple Street Productions and works directly with Youtube Influencers as well as Brands to make amazing things happen for both sides of the table.  Carlos pulls the curtain back on this new oppotuntity and explains the process and importance of Influencer Marketing.   For more information on Xero please go to Xero.com Questions or comments on the show? Tweet @saulcolt or @xero with the Hastag #xerohour   

This episode of The Xero Hour with Bob Knorpp and Saul Colt features a great discussion about Podcasting and if your small business should do it. In this conversation Bob Knorpp and Saul Colt go deep into the reasons to have a show, how to market one and why it may take a year or two for anyone to notice.  For more information on Xero please go to Xero.com Questions or comments on the show? Tweet @saulcolt or @xero with the Hastag #xerohour 

This episode of The Xero Hour with Bob Knorpp and Saul Colt features a great discussion about B2B Marketing, Real world events and the science (and analyitcs) behind throwing events for your business. John J. Wall is the Vice President of Event Hero and the co-host of the very popular marketing podcast, Marketing Over Coffee. This episode is a special one as it is our first cross over episode. Part one is on the Xero Hour and to hear Part two you need to go over to Marketing Over Coffee to hear the rest.  John is the author of the book B2B Marketing Confessions available on Amazon.  For more information on Xero please go to Xero.com Questions or comments on the show? Tweet @saulcolt or @xero with the Hastag #xerohour 

This episode of The Xero Hour with Bob Knorpp and Saul Colt features a great discussion about Personal Branding and the concept of "Fake it till you make it" with Dixie Laite. Dixie has taught second grade in Harlem and the South Bronx, became a bodybuilder and personal trainer to the stars, become National Project Director for Thirteen/WNET’s National Teacher Training Institute, working with over 50 public television stations across the United States.  Passionate about this whole newfangled Internet thing, she morphed into a “Web Evangelist”, eventually getting recruited to work on Oprah Winfrey’s Oprah Goes Online website.  At the Oxygen network, Dixie was Director of Online Audience Development and eventually Editorial Director of Oxygen.com and is Currently Senior Editorial Director at TeenNick, Dixie is also a successful freelance writer, speaker, digital content strategist and branding and social media marketing consultant. Dixie is the most interesting woman in NYC and can help anyone find whatever is interesting about themselves. For more information on Dixie please go to www.dixielaite.com  For more information on Xero please go to Xero.com Questions or comments on the show? Tweet @saulcolt or @xero with the Hastag #xerohour 

This episode of The Xero Hour with Bob Knorpp and Saul Colt features a great discussion with Michael Nolan.  Michael Nolan is the Director - Small Business Development Center at Minnesota State University and an all around facinating guy. In this episode we discuss his career starting with owning a radio station, becoming an internet pioneer to getting an MBA and working with Small Business' to become prosperous and healthy. This is a must listen as it is filled with amazing advice, personally and professionally from someone who has done it all.  For more information on Xero please go to Xero.com Questions or comments on the show? Tweet @saulcolt or @xero with the Hastag #xerohour   

This episode of The Xero Hour with Bob Knorpp and Saul Colt features a great discussion with Shannon Shue about her experience managing a few properties through Airbnb and a little of a "how to" if you are interested in doing this on your own. A lot of info is covered in this episode so you may want to take notes! Shannon is a real estate agent, Xero customer and author and television personality.  For more information on Xero please go to Xero.com Questions or comments on the show? Tweet @saulcolt or @xero with the Hastag #xerohour 

This episode of The Xero Hour with Bob Knorpp and Saul Colt features a great discussion with two incredible entrepreneurs who are leading the charge in disrupting a few key Industries. Ben Zifkin is the CEO of Hubba.com and Derek Szeto who is the CEO of Wirkin.com.  Both of todays guest share their story as well as where thier unique disruptive ideas came from as well as the reasons they chose Retail and HR as the focus of their opportunities. Included in these talks are some great lessons on career groth and growing your business.  For more information on Xero please go to Xero.com Questions or comments on the show? Tweet @saulcolt or @xero with the Hastag #xerohour 

This episode of The Xero Hour with Bob Knorpp and Saul Colt features a great discussion with Dave Delaney about professional networking and using LinkedIn to its potential. Dave Delaney is a recognized leader, consultant and keynote speaker on digital marketing, social media strategy, and business networking. He has written a book on these subjects called New Business Networking, available from Pearson Publishing. His website is www.davedelaney.com For more information on Xero please go to Xero.com Questions or comments on the show? Tweet @saulcolt or @xero with the Hastag #xerohour 

This episode of The Xero Hour with Bob Knorpp and Saul Colt features a great discussion about Content Marketing with C.C. Chapman. C.C. litterally wrote the book on this subject (Content Rules with his co-Author Ann Handley) , a book that showcases the value of “organizations as publishers.” Content Rules clearly explains how companies can create remarkable blogs, podcasts, webinars, ebooks, and more — content that converts online audiences into customer evangelists. It was published in December 2010 by Wiley. C.C. is also the author of Amazing Things Will Happen: A Real-World Guide on Achieving Success and Happiness which was published by Wiley in 2012. For more information on Xero please go to Xero.com Questions or comments on the show? Tweet @saulcolt or @xero with the Hastag #xerohour 

This episode of The Xero Hour with Bob Knorpp and Saul Colt features a great discussion about purpose, marketing to subcultures and accidental entrepreneurship with Jesse Thorn. Jesse Thorn is the host of the wildly successful podcast and NPR show Bullseye as well as the owner of the podcast network Maximum Fun (http://www.maximumfun.org/). In addition to his work at MaximumFun.org, he hosts and helps produce Put This On, one of the country's most popular web series and blogs about men's style. He also hosted The Grid, a culture recommendation program on IFC, The Sound of Young America on Current TV and has appeared on IFC's Comedy Bang Bang among other television outlets. For more information on Xero please go to Xero.com Questions or comments on the show? Tweet @saulcolt or @xero with the Hastag #xerohour 

Does your company need to Livestream? In this episode of The Xero Hour with Bob Knorpp and Saul Colt we are joined by Bill Hartnett. Bill is a fancy TV executive (MSNBC, AMC, IFC) but more than TV Bill is an emerging tech afficinado who follows all the new tools.  Bill and Saul go deep on the Livestreaming craze and discuss if your company needs to learn everything about Meerkat and Periscope or if this is somehting you can pass on. Also they touch briefly on TV and social TV.  For more information on Xero please go to Xero.com Have any Questions or Comments about the show? Please tweet to @saulcolt or @xero with the hastag #xerohour  

In this "very special episode" of The Xero Hour with Bob Knorpp and Saul Colt we are joined by Rod Drury, the CEO and Co-Founder of Xero (http://www.xero.com). Rod is the visionary behind Xero and has been recognized as New Zealand Entrepreneur of the Year, Business Leader of the Year, and is a member of the New Zealand Hi-Tech Hall of Fame. In this intimate conversation Rod tells the story of listing Xero as a public company from the very beginning with no revenue or customers, the importance of company culture, why we makes movie recomendations to his staff and many other topics.  For more information on Xero please go to Xero.com Have any Questions or Comments about the show? Please tweet to @saulcolt or @xero with the hastag #xerohour

This episode of The Xero Hour with Bob Knorpp and Saul Colt features a great discussion about Business Trends for 2015. Joining Bob and Saul is Rohit Bhargava (http://www.rohitbhargava.com/),  Rohit is a trend curator, founder of the Influential Marketing Group (IMG), and the best selling five best selling business books including his just released book titled Non-Obvious.  For more information on Xero please go to Xero.com Questions or comments on the show? Tweet @saulcolt or @xero with the Hastag #xerohour 

This episode of The Xero Hour with Bob Knorpp and Saul Colt features a great discussion about reinventing yourself as an entrepreneur (or small business) and staying relevant. Joining Bob and Saul is Chris Brogan (www.chrisbrogan.com),  Chris is CEO of Owner Media Group, a sought after public speaker, and the New York Times bestselling author of eight books and working on his ninth, Belong: A Framework for Embracing Community, Driving the Economy and Building the Future. Learn more about him at chrisbrogan.com  For more information on Xero please go to Xero.com Questions or comments on the show? Tweet @saulcolt or @xero with the Hastag #xerohour 

This episode of The Xero Hour with Bob Knorpp and Saul Colt features three great discussions on the topics of South By Southwest Interactive, Sales with Russ Fujioka (President, Xero USA) and a true tale of Entreprenurship with Jon Wye of Jonwye.com including an actionable tip on how to get your companies superfans to pay you money self identify themselves as the customers you need to be speaking to and showing love. For more information on Xero please go to Xero.com Questions or comments on the show? Tweet @saulcolt or @xero with the Hastag #xerohour 

November 21, 2014 Quality Content SEO AJ Ghergich & BeanCast Advertising Bob Knorpp

The problem with Google isn't revenue or growth. Google is a victim of our own expectations.   People are freaking out because Google's growth rate has slowed. That's true, but let's be realistic – their growth rate is currently at 17%, which is still crazy.    When you've reach ubiquity, growth WILL slow. That's just math. The same thing has happened to Facebook. And now that Facebook is starting to implement some of the services that Google offers, they will likely take a piece of Google's revenue. But Google's model is changing and not everyone is necessarily on board. At this point, this is an expectation problem on our end, not a company problem with Google.   SUBSCRIBE: https://www.youtube.com/jaybaer00   SPROUT SOCIAL SHOUT OUT   Today's Sprout Social shout out goes to Bob Knorpp (http://twitter.com/bobknorpp). Bob is the host of the Beancast, one of the best podcasts out there. And if you love podcasts, check out my new podcast review site, MarketingPodcasts.com, and enter your email address to be alerted when we launch.   OUR SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.   ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Bob Knorpp, Host of the Beancast Marketing Podcast and President of The Cool Beans Group [...]

Welcome to episode #418 of Six Pixels Of Separation - The Twist Image Podcast. Bob Knorpp may be best known for his stunningly fun podcast on the advertising business known as The Beancast, but he also has a deep passion for the world of innovation (along with that, he is a regular contributor to Ad Age). In the past short while, famed author, educator and thought leader, Clayton Christensen, came under fire after his seminal book, The Innovator's Dilemma, got picked apart by a widely spread article in The New Yorker titled, The Disruption Machine, by Jill Lepore. There has been plenty of discourse (online and otherwise) about this topic. Christensen even took to the pages of BusinessWeek to clarify the comments and add more color to the arguments. Ultimately, what we learn is that disruption and innovation are complex models that often don't sit well in the way that businesses have been built. On this show, Bob and I discuss the merits of both sides of the argument, what it means to marketers and how businesses are able to grow and thrive in a world that is seemingly more disruptive than ever before. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #418 - Host: Mitch Joel. Running time: 49:05. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Bob Knorpp. The Beancast. The New Yorker - The Disruption Machine by Jill Lepore. BusinessWeek - Clayton Christensen Responds to New Yorker Takedown of 'Disruptive Innovation' by Drake Bennett. Follow Bob on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #418 - Host: Mitch Joel. Tags: ad age advertising advertising age advertising podcast blog blogging bob knorpp brand business book business podcast business week clayton christensen david usher digital marketing drake bennett facebook innovation itunes jill lepore marketing podcast the beancast the disruption machine the innovators dilemma the new yorker twitter

Welcome to episode #269 of Six Pixels Of Separation - The Twist Image Podcast. If you have never heard an episode of The Beancast podcast with Bob Knorpp, stop listening to this and pop over to check out (at least) one of his episodes. Along with being a writer for Ad Age, Knorpp's Beancast is a staple in the advertising industry news diet. Each week he grabs a handful of very diverse advertising luminaries and digs down deep into the current hot topics (I've had the pleasure of being a guest on a handful of episodes - the non-luminary ones, no doubt). In this episodes we discuss everything from the merits of audio podcasting to the current state of advertising and if true marketing integration is happening or if we're still stuck in a world filled with sucky 30-second spots. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #269 - Host: Mitch Joel. Running time: 49:07. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #40 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. This week we're in conversation with Bob Knorpp from The Beancast. He also writes for Ad Age. You can also follow Bob on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #269 - Host: Mitch Joel. Tags: ad age advertising bite size edits blog blogging blue sky factory bob knorpp book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing the beancast trust agents twist image