Voice Marketing with Emily Binder

Navigating AI, Social Isolation, and Human Connection in Modern MarketingA pattern recognition of social trends around human relationships and connection (e.g. neighbors, lack of dating): how this will play out in the AI-driven business landscape. Consider what "community" could actually mean for your business.Chapters:(1:11) Trends: 18-24 year-olds not dating(2:49) Social Media and Fast Content(6:18) Generative AI(8:40) Importance of Human Connection. True BRAND= competitive advantage(12:50) AI is not a creator, it's a remixer. Links:"Alchemy" by Rory SutherlandUncensored CMO: Scott Galloway vs Rory Sutherland - is the era of brand over?75% of American youth (age 17-24) are ineligible for military service - 5/26/2025 Vani Hari @thefoodbabe"One out of three men under age 30 hasn't had sex in the last year.” YahooPew survey found only a quarter of Americans say they know most of their neighborsDiary of a CEO - Dr Tara SwartMy podcast tools:Record on Riverside: emilybinder.com/riversideRecord / edit: Descript: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingAdvisory: emilybinder.com/call15min meeting: thinkersone.com/emilybinderConnect:Podcast | My website | Beetle Moment Marketing | LinkedIn | X | Insta | TikTok | YouTube | Email Hosted on Acast. See acast.com/privacy for more information.

Chewy's $30 Marketing Tactic: Building Lifelong Customer Loyalty.Watch on YouTubeChewy is internet-famous for their compassionate approach during the death of a pet. They offer full refunds on pet food and send flowers and a condolence card when a pet passes away (est. $30 investment once per customer). Tangible, heartfelt actions that are timely and on-brand can make a significant impact on retention and brand perception. Brand is your business's greatest asset. Almost any business can implement similar tactics to build goodwill, brand, and LTV.Think about the network effect of the free bag of dog or cat food. Similar CPG example: Two free full-size Quest bars.Chapters:(0:00) Chewy Creates Lifelong Customers with a $30 Investment(0:21) Chewy's Business Growth and Market Position $CHWY(2:08) The Emotional Impact of Losing a Pet (Grief Like a Family Member)(2:59) Chewy's Heartfelt Response to Pet Loss(3:28) Quest Protein Bars Network Effect: Give Two Free Full-Size Bars(3:53) The Power of Thoughtful Marketing(5:11) Stage 5 Tribe like Zappos ("Tribal Leadership")Links mentioned:Dr. Katie Lawlor survey on grieving pet loss: Couples' Perception of Stressfulness of Death of the Family Pet"Stage 5 Tribe" (Zappos) from book "Tribal Leadership" by Dave LoganMy podcast tools:Record on Riverside: emilybinder.com/riversideRecord / edit with AI (Descript): emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingAdvisory Calls: emilybinder.com/callBring me into your next Zoom: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

5 Tips to Build an Audience When You Have Low Social Followers (the Algorithm Advantage)In this episode, discover why follower counts no longer matter and learn five social media strategies specifically designed for efficient, organic content marketing. Maximize your lead generation efforts by understanding how to test content structures, transform impactful ideas into newsletters, expand reach across multiple platforms, utilize newsjacking, and build an email subscriber list. Embrace the power of algorithms to engage your audience effectively and generate meaningful insights from your social media activities.(0:00) Introduction: The Changing Landscape of Social Media(0:23) The Importance of Social Media for Business(0:42) Follower Counts: Why They Don't Matter Anymore(1:27) Five Strategies for Building an Audience(1:33) Strategy 1: Experiment with Content Structures(4:39) Strategy 2: Repurpose Impactful Ideas(6:10) Strategy 3: Expand Your Reach Across Platforms(8:23) Strategy 4: Capitalize on Current Events (Newsjacking)(11:14) Strategy 5: Build and Leverage Your Email List(11:42) Recap 5 Social Media Tips / Strategies to Generate LeadsYouTube Playlist- podcast clipsMy podcast tools:Record a guest podcast: emilybinder.com/riversideRecord and edit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callBring me into your next meeting: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

Human Creativity in AI-Powered Marketing: Insights from OpenAI's Super Bowl AdWatch this episode at youtube.com/emilybinderDiscover why OpenAI, the top generative AI platform, chose a human-created ad for their $14 million Super Bowl LIX spot which aired February 9, 2025. I discuss the balance between AI assistance and human intuition in marketing and daily business communication, highlighting the importance of authenticity and emotional depth. Explore the implications of AI-generated content on digital media quality and the future of work, alongside a review of OpenAI's advertising approach and its broader marketing impact.Chapters:(00:00) Introduction: The Human Touch in AI Advertising(00:42) The Minor Role of Sora in OpenAI Super Bowl Ad(02:40) The Value and ROI of Super Bowl Ads that Cost $8 Million(04:15) AI's Limitations in Creativity and Communication(06:46) The Future of AI in Marketing(09:16) Conclusion: Authenticity in AI-Driven ContentLinks mentioned:OpenAI Super Bowl Ad: ChatGPT | The Intelligence AgeDead Internet TheorySuper Bowl Ad ROI: $4.60 for every $1.00 spent (Kantar 2022)My podcast tools:Record a guest podcast: emilybinder.com/riversideRecord and edit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callBring me into your next meeting: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

Tips from my coaching session with a financial institution President to prepare for his upcoming speech to 800 people. Body language, tone and pitch are 93% of communication. You don't have to have the perfect words. But if you're hunched, throat's tight and your voice sounds thin, people can't even hear the words you say.Stage Presence and Vocal Confidence: I discuss effective strategies for enhancing speaking delivery, including breathing exercises, body language tips, and tonality. Learn how to reduce nervousness, make your voice sound more confident, and use hand gestures effectively.Chapters:(00:43) Importance of Voice in Communication(01:08) Non-Verbal Communication(03:41) Breathing Techniques for Better Speaking(04:44) Deepening Your Voice(07:08) Effective Use of Hand Gestures(09:44) Vocal Warm-Up(10:41) Final Voice Tips + Executive Coaching Services (emilybinder.com/call)Links:The 7-38-55 rule: 5-minute episode"Breath" - James Nestor (book)Why Being a "Mouth-Breather" Is Bad For You w/James Nestor | Joe Rogan (YouTube)Mouth tape for better sleep and jawlineWhat is vocal fry?Vanessa Van Edwards TED Talks hand gesturesMy podcast tools:Record: emilybinder.com/riversideEdit (AI): emilybinder.com/descriptGear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callBring me into your next meeting: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

Navigating Trademark Disputes and Content Creation Challenges. When is it worth your time to go after someone who uses your trademark in a grey area or fair use manner that is not referencing your brand?At the end of the day, just be a human being when you do business. If you have an issue with someone's content, try having a simple conversation before taking action that could hurt a creator, especially a small business owner. I have no hard feelings toward anyone, I'm just sharing what happened because the story is helpful to keep in mind for your own content. Content moderation is usually run by bots who don't understand nuance.I discuss a personal experience of having a YouTube video removed for an apparent trademark violation. I delve into the complexities of trademark law, Lanham Act and fair use. I highlight the importance of diversifying content platforms and building a resilient outreach strategy via your email list.Chapters:(00:29) Understanding Trademark Fair Use(01:50) The Lanham Act Explained(03:02) Personal Reflections on Trademark Issues(05:37) YouTube's Response, and Content Strategy(07:58) Building a Resilient Online Presence(10:15) The Future of Social Media and AILinks mentioned:41k impressions LinkedIn video post: "Let's talk openly about fees"Full video: ROI of Transparent Pricing + Marketing (Financial Advisors and AUM): YouTubeMy podcast tools:Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callBring me into your next meeting: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

TikTok stat: 92% of TikTok users take some type of action after watching a video and 37% of purchase something they discovered through the app. Reread that. You won't find numbers that high on any other platform.I unpack the January 2025 TikTok ban and its implications for businesses, highlighting the importance of not relying solely on one platform.The TikTok ban impacted millions of users, showing the importance of diverse digital strategies. Hear about TikTok's unique audience behavior, usage statistics, and why it's addictive. Learn why spreading content across multiple channels and maintaining direct communication with your audience is crucial for sustainable business growth.The iconic Bethenny Frankel described TikTok vs Instagram perfectly: IG is the Marriott hotel lobby where you present your best self or polished persona, while Tok is the wild after party upstairs where you can wear anything and express your real self without judgment, while finding community.Chapters:00:00 Introduction: The TikTok Ban and Its Implications00:28 The Importance of Owning Your Audience00:57 What Happened with the TikTok Ban (January 18-19, 2025)02:33 TikTok's Algorithm and User Base Stats04:24 TikTok's Influence on Consumer Behavior (TikTok Shop revenue)07:37 Future of TikTok and Potential Beneficiaries08:16 Diversify Your Content Platforms09:08 Teaser for the Next Episode (Part 2 of 2)TikTok stats:Basis.comCBSBIMy podcast tools:Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

The Power of Transparent Pricing for Business Success. Standard financial advisor fee model of 1% AUM isn't always profitable due to the 80/20 rule (Pareto Principle). There may be a better way to price financial planning.Watch this episode: YouTube.com/emilybinderPublish pricing transparently to build trust in all businesses. I reference insights from industry research in financial servicesLastly I cover stats and 2025 content marketing tips for financial advisors, focusing on the importance of organic content, video, and social media.(00:11) The Importance of Publishing Pricing(01:57) Pricing Strategies for Financial Advisors (02:26) Lessons from Car Rental Industry (03:57) You want customers, not buyers (04:45) Competitive pressures in wealth management(05:12) The Emotional Component of Financial Advice (05:35) Exploring Alternative Pricing Models(05:50) The Almanack of Naval Ravikant(06:30) Your hourly rate (Naval): $1000/hour(08:37) 649,900% ROI in 1 month: case study from AI pricing (10:20) The psychology of pricing high end services (11:27) Why I hired a financial advisor(12:55) 2025 content marketing tips for financial advisors(14:12) Social media video is one-to-many broadcastRelated episodes:Four Types of Leverage In Your BusinessBuffalo MarketingDon't Do Marketing, Be MarketableMy podcast tools:Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

4.5 years in, my voice AI marketing startup has been continually profitable since Month 1. Here are three essential early stage startup tips for founders. These tips are simple and may seem obvious but they are so easy to forget when you're busy building a business. WealthVoice is a bootstrapped SaaS I founded March 2020. If you want to go deeper, check out my startup story playlist on YouTube.Timestamps:(0:00) Three things I'd do differently in the first year or two(0:55) Tip 1) Hiring (beyond obsessive about references)(2:00) Tip 2) Tech stack (simplify)(2:30) Tip 3) Hit by a bus fail-safe: Document processes, tools, and back-end of how the business runs. Be meticulous and continually update.(4:08) Final thoughts and recap tips(5:24) Bonus tip: Create a living will. Tip: My financial advisor set me up with wealth.com.(6:00) Startup story playlist7:00 Related: You want people to unsubscribe: 1-minute YouTube Short / 4-minute podcast: "Unsubscribing is a Gift"Links:WealthVoice Startup Story - YouTube playlistGet email updates (88% click rate): beetlemoment.com/emailMy podcast tools:Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callBring me into your next meeting (ThinkersOne): thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

Hear how to avoid a big mistake for your personal brand: spray and pray podcast booking services and VAs sending hundreds of poorly targeted messages with your name on them. Solution: I share strategic tips about protecting your personal brand so you only target the right podcast hosts. Use my (free) AI prompt to identify and email hosts of relevant, high quality podcasts that you can be a guest on.Watch video clip: youtube.com/emilybinder

Employee Monitoring and Trust: Management Tips, Marketing TakeawaysI examine the increasing trend of companies cracking down on minor employee infractions and the implications of such strict policies. Thoughts on the 10/30/2024 WSJ article about Payhawk. I highlight stories from companies like Meta, Ernst & Young, and Target, explaining the negative impact of an overly monitored work environment.By contrasting Payhawk culture with examples of trust and autonomy, I emphasize the importance of treating employees as responsible adults to foster a more engaged and innovative workforce. Drawing from two personal career stories: $12k coffee and Tomatis music therapy center job: When you raise the bar, people will meet it.(00:00) In the news: workplace sins and employer crackdowns(01:18) Examples of employee infractions (expense accounts, meals, printing)(02:08) The impact of trust in the workplace(03:01) $12,000 coffee story(03:41) Lessons from the music therapy job(05:52) Pendulum of workplace culture(08:33) Importance of employee autonomy(15:07) Product return policy- Amazon lessons(16:10) Zappos culture inspo: Stage 5 Tribe ("Tribal Leadership")Links mentioned:WSJ article: The Little Sins We Commit at Work—and the Bosses Who Are Cracking Down"Never Split the Difference" by Chris Voss"Alchemy: The Surprising Power of Ideas That Don't Make Sense" by Rory SutherlandMy podcast tools:Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callBring me into your next meeting: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

What is the difference between a tagline and a slogan? What are some of the best slogans of all time? I analyze the trend in taglines called "verb-your-noun" that I think is on its way out. You've seen it, like "Find your tribe" or "Maximize your space" or "Fund your dream." These are imperatives (commands) to a customer.You might be using this tagline framework as it's been popular for 5-10 years especially in SaaS. It's okay right now, but getting dusty (culturally) and probably won't work in a couple years.Topics:(0:00) Meet Emily Binder + why you should listen to this show(0:30) How to work with me: beetlemoment.com or emilybinder.com/call(2:30) Difference between taglines and slogans (Apple: "Think Different" vs "1000 songs in your pocket")(3:20) De Beers slogan "A Diamond is Forever"(5:00) Anthimeria: "A better way to burger" -Pizza Hut(7:10) Yoda and Luke - guide / hero copywriting - Storybrand(8:00) Thirsty Marketing is Out: Stop Chasing and Start Attracting (order this talk)(9:20) Thumbs-up emoji (Gen Z says rude)(11:00) Is an imperative good for a tagline? "I" and "We" phrases were out(12:20) A/B test new taglines(13:40) Catchy famous slogans (Mastercard, VRBO, Dollar Shave Club)Links:Beetle Moment case study: TIGER 215-Star Podcast ChecklistMy tools:Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptGear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callThinkersOne recorded or live video: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

Business education is a business. "And the biggest thing I don't do well with, and never did well with, was knowing that no matter how hard I worked, there would always be a cap to my success. And when I say success, I really mean the take-home, the revenue. Why are we there? This is not altruism. What do you get out of a job? You get money.Don Draper said this to Peggy when she said, 'It would be nice if you could say thank you once in a while, Don.'And he loses his sh*t. And he says, 'That's what the money is for!'"In June 2023 I went to a birthday party with thirty MBAs where I just... did not... fit in. This voice memo that I recorded on the way home captures the essence of entrepreneurship. (Excuse slight drop in sound quality, it's a raw iPhone voice recording but worth it.) Caveat: No shade to MBAs (my parents and friends have them). This is an exploration of an entrepreneurial mindset, how that's changed even in the last 5-10 years.Themes:Key idea: With a salaried position as an employee, you are capped in earning potential; there are diminishing returns to how hard you work. When you own the business there is no cap.You can create something from nothing all by yourself without incurring debt. It's never been easier than today with AI.That said, there are perks to employment and it's great for many people. It's the smart move for many (most) people. Employment is statistically more likely to make you money than starting a business.Topics:(0:00) Backstory before voice memo(0:24) The creative influence of alcohol maybe(1:12) Entrepreneurial mindset vs. traditional education(1:41) Voice memo begins: MBA Party thoughts(2:07) Questioning the value of formal education(4:08) Employee vs owner (earning potential, effort and payoff)(5:56) Alternative paths to learning and success(8:01) What you can teach yourselfMy podcast tools:Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching call: emilybinder.com/callBook a Zoom drop-in: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

62% of the workday is lost to mundane tasks like email, chat, and note-taking, according to Asana's 'Anatomy of Work' 2023. I offer a valuable tip using Google Gemini for easier note-taking. I highlight Gemini's advantages over ChatGPT. Hear listener comments on "A Guy Named Money" about YOUR license plate frame game.Topics:(0:00) The cost of mundane tasks, lower productivity, e.g. taking notes, emails, chats(1:29) Listener comments shared from post: "An estimated 7 in 10 new car owners leave the dealership's branded plastic frame.."(3:39) Zoom AI Companion is great(4:15) Productivity tip: how to use Google Gemini with voice for call notes(4:50) Prompt for call notes from dictation(6:50) Listener topic requests: Please leave a comment on Spotify!(7:38) Doer or Seer? Watch video: Are You a Projector or Generator? Human Design(8:50) Join my email list: emilybinder.com/emailLinks:Asana study: asana.com/resources/anatomy-of-workZoom AI CompanionGoogle GeminiListener commentsMy podcast tools:Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching call or package: emilybinder.com/callBook a Zoom live (marketing AMA): thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

The Importance of Personal Branding and Attention to Detail: In this episode, I will tell you about what I call a "discerning guy." Now, this term started out to describe men who take the dealership's ad off their bumper. But now I use it for everyone regardless of gender and it's just a catch-all for being with it (good thing).I kick it off with a personal story about someone whose iPhone contact card said "Money" instead of his name. It's a lighthearted intro but the key is: DO sweat the small stuff when it comes to your personal brand. We're talking everything from contact cards to drivers whose license plates still display a dealership's name on a plastic frame. SMH. When you leave that ad frame on your car you're giving free CPM to Mercedes Benz of Austin or Jim Ellis Audi. A $180k car now looks dorky. I share stories and practical tips on why details matter and how they can make or break the way people see you.Topics:(0:00) A guy named Money (iPhone contact card story)(0:55) First impressions and red flags(1:49) The dealership's ad on your license plate frame (not a Discerning Guy)(3:10) Branding and personal image(6:00) Business headshot and avatar tips(6:35) The importance of details in personal brand(7:20) How to change Nickname in iPhone Contact card (instructions)(10:17) Advertising campaign disaster - soft drink in Asia - slogan translation(10:54) Takeaways for marketing(11:15) Your personal brand is in the details e.g. contact card, profile pic(11:30) Ex with a typo in company URL (story)My podcast tools:Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching call: emilybinder.com/callBook a Zoom drop-in or virtual mini-keynote video: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

I discuss a common mistake I see many podcasters and website owners making: not testing user experience as a lay user. I emphasize how crucial it is to have easy access links for Spotify and Apple Podcasts on your podcast home page (on your own website). And I talk about the value of using universal links like Plink. I'll share some practical tips for enhancing your podcast page to boost user engagement and highlight why it's so important to adopt an outsider's perspective when testing your site. Plus, I offer additional advice on aligning your site's navigation and branding with user expectations.Topics:(0:05) Common mistakes in podcasts and websites(0:23) Essential podcast page elements (good example: emilybinder.com/podcast)(3:08) Importance of user experience (UX)(4:42) Optimizing podcast distribution(5:49) Recording tool recommendations (Descript)(6:20) Use 301 redirects for marketing. How to brand your Zoom URL (custom vanity URL)(6:40) Your website dot com slash zoom is a branding opportunity. Customize that link for free!(7:20) Plink universal podcast link - review and promo code: beetlemoment.com/plinkMy podcast tools:Record guests: emilybinder.com/riversideRecord solo, edit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching call: emilybinder.com/callBook a Zoom drop-in on ThinkersOne: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

Are you marketing to a generic blurry face or to 47 year-old Charlie living in Seattle? "In 2023, global ad spending of traditional media, when compared to the previous year, declined by 4%, totaling $266 billion. Magna cites economic uncertainty as one reason for the drop-off. On the other hand, in 2023, the ad spending for digital “pure-play” reached $587 billion, a year-over-year increase of 10.5%. The increase in ecommerce and retail media were instrumental in the growth. Globally, 69% of ad spending are allocated to digital media." -MagnaTraditional vs. digital advertising is instructive for modern (unpaid) content strategy.Explore the evolving landscape of advertising, highlighting the decline of traditional TV ads in favor of targeted digital and social media advertising. Understand the shift in consumer behavior, the significance of influencer marketing, and the importance of creating content tailored for specific audiences. Get practical tips on marketing efficiency and brand management.Topics:(0:00) Introduction: pitfalls of broad advertising(0:17) The shift from TV to digital advertising(1:00) The power of influencers over traditional ads(1:22) Anecdote: the annoyance of repetitive ads (inspo for this episode, thank you Land Rover Defender)(2:25) The importance of targeted advertising(4:50) Consumers love control (e.g. the success of Uber)(9:27) Effective content marketing strategies(10:34) Conclusion: market to your most specific audienceRelated links:YouTube accounts for more screen time than Netflix or any streamer. (tweet)Hire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callShop my videos on ThinkersOne: thinkersone.com/emilybinderMy podcast tools (promo links):Record / edit with AI: emilybinder.com/descriptShop my mic/gear: beetlemoment.com/gearConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

Myth marketing worked in the 1900s but you should change strategy at this point. Fun case studies from Herbal Essences shampoo ads to the biggest lie you ate about breakfast, to the mythical (financial) narratives about marriage.Watch this episode on YouTube.com/emilybinder.The narratives behind some the most profitable institutions are a house of cards. At its core this is an homage to David Ogilvy and inspiration for you to identify the popular myths of your own industry.Topics:(0:34) Debunking CPG myths(0:52) Truth about cereal, fasting, breakfast(1:40) Shampoo and fabric softener myths(1:51) 1999 Herbal Essences commercial (Donna)(4:18) Truth about feminine care: toxic tampons. Flex Disc.(5:19) Money is more excitatory than sex, gambling, chocolate (Crosby)(5:43) Ethos, pathos, logos(6:23) Buyer or customer (watch)(8:47) Money disagreements cause divorce(11:18) Bust your own mythLinks:Buffalo Marketing: emilybinder.com/buffaloJames Sexton on SWUMitch Slater shareEthos, Pathos, and LogosMy tools:Record: emilybinder.com/riversideEdit: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callThinkersOne: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

Discover the crucial importance of repurposing your podcast content to increase its reach and impact. I liken your video podcast or other recorded / long-form content to a buffalo. Don't waste a single part.How to utilize every part of your podcast content over months or years—creating clips, shorts, social media posts, blogs, and more. This episode dives deep into the strategies of dissecting and sharing content, comparing these techniques to the beautiful and respectful Native American practice of resourcefully using every part of a buffalo. Additionally, I highlight the significance of planning, repurposing evergreen content, leveraging pop culture, and understanding modern audience attention spans to maximize the effectiveness of your podcast.Topics:0:10 Podcast marketing tips - use everything like Native Americans respected and utilized full buffalo1:00 Don't half-ass marketing, do it correctly e.g. YouTube descriptions and settings1:50 Shorts are top of funnel2:40 Your content is probably evergreen e.g. financial advice3:15 Investing advice for young women (DCA and lose your password)4:30 We are wired to seek group approval (tribal)4:50 What if no one likes your posts5:15 Clips or it didn't happen (my content marketing rule)6:00 Emotional body parts to hit in marketing: brain, heart, gut, or, crotch (relates to ethos, logos, pathos marketing - episode here)My podcast tools:Record or stream guests: emilybinder.com/riversideRecord self, edit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearShure SM7B microphoneHire me:Speaking: emilybinder.com/speakingCoaching call: emilybinder.com/callShop my videos on ThinkersOne: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

The Complex World of Dallas Cowboys Cheerleaders: Pay Disparity, Brand Value, and Gender Dynamics. I discuss the surprisingly low pay of #DCC, despite being the face of the world's most valuable sports franchise ($9 billion via Forbes).Watch this episode: youtube.com/emilybinderNetflix documentary "America's Sweethearts." 1) Brand value and talent, 2) masculine / feminine energy, 3) intersection of pay, gender, and youth in the workforce. Value DCC bring to Cowboys from a brand and revenue perspective should be compensated better. Football players earn on avg $2.8mm per year vs DCC $20/hour. Positive cultural aspects of DCC. Larger conversation about money and work. Importance of financial independence and investments for young women.Topics:(0:15) "America's Sweethearts" Netflix (0:37) NFL Pay Disparity(2:20) Cowboys owner Charlotte Jones on cheerleaders' pay(2:56) Actually masculine?(5:22) Rigorous DCC life - jump splits, lack of sleep(6:36) Brand is like a cake(7:26) "Honorary position"(7:51) Reputation-enhancing work, career advice(8:28) Financial Advice for Young Women. Betterment: emilybinder.com/betterment(11:26) "Virtue" of selflessness(15:26) My story(16:46) OnlyFans millionaires(17:26) Book a 5-Star Show Checklist call: emilybinder.com/callRelated videos:60% of women don't. How to NegotiateTop Money Saving Reason to Have an LLCMy tools:Record + edit: emilybinder.com/descriptGear: beetlemoment.com/gearHire me:emilybinder.com/speakingemilybinder.com/callVideos - ThinkersOne: thinkersone.com/emilybinderConnect:Podcast | My website | Beetle Moment | LinkedIn | X | Instagram | YouTube | Email Hosted on Acast. See acast.com/privacy for more information.

What's going on with the Discount Tire logo? Discount Tire is a wheel and tires retailer established in 1960 and today is one of the largest companies in its segment, operating over one thousand stores across the USA -- despite its logo that gives fast food and cartoons. I explore the significance of color and branding in influencing consumer perception. I share an anecdote about walking by a Discount Tire store and critique its branding choices, particularly its Flintstones crooked bubble letters, which contradicts the message of safety and reliability crucial for tires.This episode delves into the psychology behind color usage in various industries. Branding is about emotional connection and aligning the visual and auditory elements with the desired consumer experience. Be mindful of the signals your brand sends.Chapters:(0:00) Introduction: The meaning behind red in marketing / color psychology(0:08) A walk to remember: Discount Tire logo (a DUI on the side of a building)(0:36) The importance of tires(2:14) Why fast food logos are red and banks are blue - color psychology in branding(3:30) SAD - Standard American Diet says cheap = good(5:06) Brand lives in the subconscious(5:14) Apple is a luxury brand(6:00) Who do you want your customers to become? Disney PrincessesLinks:Fascinate by Sally HogsheadBrand lives in the subconscious - video clip, VanEck Trends with Benefits podcastWho Do You Want Your Customers to Become? by Michael SchrageWhat is Sonic Branding (video)My podcast tools:Edit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callShop my videos on ThinkersOne: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

This episode will finally convince you to stop showing up to Zoom calls or podcasts with AirPods as your mic input. (It's fine for output.) For emotional association and any appeal from a sales or marketing perspective, sound is far more important in the brain than visuals or words. We process sound 10x faster than the blink of an eye. 95% of purchase decisions are EMOTIONAL, 5% rational (see Instagram graphic).Hear my three comparison recordings between Airpods, computer speaker, and Shure SM7B. Most of the episode is with my Shure SM7B mic as usual. However on this one I did NOT use Descript's Studio Sound setting so you can hear the true raw comparison. (Normally I set Studio Sound to 50% using Descript).Links mentioned:Body language episode: The 7-38-55 Rule for Better First ImpressionsMy favorite mic: Shure SM7B gear listAlso a great mic: Shure MV7 with desk stand $269Fine affordable mic: Blue Yeti mic $100Shure SM7B vs Shure MV7 mic review blog with video: beetlemoment.com/gearFull podcast gear review blog (camera, lighting, mics): wealthvoice.ai/gearVIDEO: Watch my YouTube review: Shure SM7B vs Shure MV7.My podcast tool (edit and record):Descript: Record and edit like a Word doc. With AI features: emilybinder.com/descriptHire me:Speaking: emilybinder.com/speakingConsultation / coaching call: emilybinder.com/callConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

Lack of communication is costing you hard-earned clients. Example - financial services: Advisors average $3,100 CAC per client.54% of clients: "I changed financial advisors" in 2023. Why: weak comms.47% of clients w/over $500,000 AUM want to hear from advisor at least monthly.But most advisors reach out much less. Via YCharts, 2023Timestamps:(0:07) Communication Builds Trust(0:43) Body Language - Science of Trust: Show Hands(1:20) Shocking YCharts Survey: High Rate of Advisor Switching(2:03) Cost of Losing Clients(5:20) Great marketing comms example: Rubin Miller with Peltoma Capital (blog, LinkedIn, emails)(6:05) 90% of people don't trust ads(6:55) ThinkersOneLinks:Avg fin advisor CAC $3100YCharts survey HT Samantha RussellOrder videos or Zoom drop-in - ThinkersOne (Love Bombed/Ghosted)Related video: Why Content Marketing Will Save You MoneyVanessa Van Edwards - hands (trust)My podcast tools:Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptGear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching call: emilybinder.com/callConnect:Podcast | My website | Beetle Moment Marketing | LinkedIn | X | IG | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

82% of consumers say they want to buy from brands with values that align with their own (RetailBrew, 2022). I discuss what makes purpose-driven marketing work or fall flat.(00:00) Introduction to Purpose-Driven Marketing(1:22) Success of Nike's 30th anniversary "Just Do It" campaign, ft Colin Kaepernick, boldly aligned with Black Lives Matter movement-“Believe in something. Even if it means sacrificing everything,” re: national anthem protest against police brutality arguably cost him his NFL career." -Forbes-Impact on sales and cultural spotlight for Nike ($15 billion US market)-Related Masters in Business podcast: Scott Galloway called Kaepernick ad the best brand move of 2018.(3:30) Failure of Kendall Jenner Pepsi Ad(05:12) Brands and Gender Activism-Pinkwashing-Importance of pay equity(06:15) Environmental and social alignment (Meatless Mondays)My podcast tools:Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptMics: beetlemoment.com/gearHire me (marketing & speaking):ThinkersOne Videos: emilybinder.com/thinkersoneConsulting: emilybinder.com/callFollow & connect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

Forget consistency and try VARIETY. I explore the strategy used by two famous podcasters, focusing on variety in episode content, length, and style to keep the audience engaged and cater to different interests. Results: they top the charts for Business and for Society & Culture.Trick question: How long should a podcast episode be?Mini case study on strategy of Scott Galloway of The Prof G Podcast and Bethenny Frankel of Just B.VIDEO - Watch this episode: youtube.com/emilybinderTopics:-Episode types, lengths, guest / host, and cadence (e.g. weekly)-Significance of visuals-Misconception of podcasting as marketing expense-Unique KPIs Timestamps:(0:34) Prof G's Podcast Strategy and Episode Formats(3:56) Variety in Bethenny Frankel's Podcast(4:09) Long Game of Podcasting: Insights and Statistics(5:27) Podcasting: A Marketing Perspective (ROI)(6:11) Bethenny Frankel's Episode Types(9:28) Why Use Episode Variety(9:54) Key TakeawaysLinks:Just B with Bethenny FrankelThe Prof G Pod with Scott GallowayThe Algebra of Happiness (book)Watch more mini-pod episodes hereJoin my YouTube channel to access same-day responses, topic requests, & more perksMy tools:Record audio or video: emilybinder.com/riversideEdit podcasts like a Word doc. emilybinder.com/descriptGear list: beetlemoment.com/gearWork with me:ThinkersOne videos: Zoom drop-in or keynote: emilybinder.com/thinkersoneConsulting session: emilybinder.com/callFollow & connect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email Hosted on Acast. See acast.com/privacy for more information.

Are you listening with jackal or giraffe ears? Conversation tips from Nonviolent Communication. Plus: What's wrong with saying "I feel like you ___"?Watch on YouTubeShow notesJoin my YouTube channel- access perksVideo episodesTimestamps:(1:00) Difficult conversations: giraffe vs jackal language (watch Short)(1:37) Pop psychology(1:50) Nonviolent request(2:06) Saying 'I feel' to express thoughts (Lisa Rinna)(3:11) Chris Voss: "it seems like..."(4:15) Bethenny Frankel, Skinnygirl $100 million Beam. #rhony(4:26) Real Housewives loud luxuryLinks mentioned:Watch Short: The Bethenny ClauseEpisode: "Why You Need Nonviolent Communication"Blog: Microsoft's CultureBooks "Nonviolent Communication" and "Never Split the Difference"My podcast tools:Riverside: emilybinder.com/riversideDescript: emilybinder.com/descriptMy gearWork w/me:ThinkersOne videos and keynotesBook a session: emilybinder.com/callFollow & connect:Podcast | My website | Beetle Moment | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

Podcasting is the highest leverage marketing activity you can do, but it's a long game and very misunderstood. People think they need a million downloads to have a 'successful' podcast; not true. At the same time, it's competitive but not as much as you think - hear why.(0:10) Podcasting $4bn industry in 2024 (IAB)(1:36) Big misconception new podcasters have: ad revenue(3:10) 90% podfade(4:10) Value of a subscriber(6:00) Power of voice: sound is processed ten times faster than the blink of an eye(6:25) Podcast subscribers are the most valuable type of follower. Related: You Need All Three: Ethos, Pathos, and Logos in Marketing(7:30) YouTube Shorts: biggest marketing opportunity(8:44) Wrong podcast goals(9:00) How many podcast downloads is good? (9:30) What is a good completion rate?(10:00) How many listeners you want (considered purchase)(11:00) Educated, solvent, interested(12:05) Client testimonial from Laura (emilybinder.com/call)Stats:$4 billion industry 2024 (IAB)51% of listeners pay attention to podcast ads more than other media (Edison Research)56% consider purchasing after listening to a podcast ad (Edison Research)76% convert after hearing sponsored content (National Public Media)-Spiralytics 1/12/2024My favorite podcast tools:Record a podcast: emilybinder.com/riversideEdit audio or video like a Word doc: emilybinder.com/descriptPodcast gear list: wealthvoice.ai/gearThinkersOne: Send a 2-minute cameo, get a Zoom drop-in or virtual keynote: emilybinder.com/thinkersonePodcast: emilybinder.com/podcastBook a call: emilybinder.com/callFollow & connect:My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates Hosted on Acast. See acast.com/privacy for more information.

Are you leading with the dream outcome, the likelihood of success, the price, or something else? Your customers want something high quality, guaranteed, fast, and easy. Hear the key ideas of Alex Hormozi's value equation from "$100M Offers", a helpful concept any business person or marketer can use regardless of your industry.(0:29) Hormozi's value equation:Dream outcome x likelihood of successdivided bytime delay x perceived effort= value.(1:30) Most brands get the top half of the value equation right.The hard part is the bottom. (Hence "easy top, hard bottom".)(4:24) When you should publish pricingJanuary Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of this podcast. Today concludes the mini-series, with this #1 most downloaded episode of the year. This episode originally aired 8/6/2023.My favorite podcast tools:Riverside: record audio or video podcast: emilybinder.com/riversideDescript: edit audio or video like a Word doc. emilybinder.com/descriptPodcast gear list (mic / camera / lighting): wealthvoice.ai/gearThinkersOne Videos: Send a 2-minute video kudos, inspo, or invite (like a Cameo). Order a Zoom drop-in or virtual keynote: emilybinder.com/thinkersonePodcast home: emilybinder.com/podcastBook a coaching session: emilybinder.com/callFollow & connect:My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates Hosted on Acast. See acast.com/privacy for more information.

Think of your favorite TV commercial of all time. What made it memorable? It was probably that it told a story that resonated with you. Unlike straight feature benefit ads that you'll often see from CPGs, like detergent or toothpaste, or from insurance companies, really memorable advertising tells a story and triggers feelings. The same goes for public speaking and generally all marketing. Stats or data help, too. It's about blending them. If you're deficient in any one of the three pillars of persuasion, it's difficult to get anyone to believe you or care what you have to say. Hear more: You Need All Three: Pathos, Ethos, and Logos MarketingJanuary Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of this podcast. This was the #2 most popular. This episode originally aired 2/1/2021. Next week, tune in to hear the top episode of the year.My favorite podcast tools:Riverside: record audio or video podcast: emilybinder.com/riversideDescript: edit audio or video like a Word doc. emilybinder.com/descriptPodcast gear list (mic / camera / lighting): wealthvoice.ai/gearOrder my NEW virtual keynote on ThinkersOne: "Love Bombed then Ghosted: Online Dating Mistakes Your Brand Makes"Podcast home: emilybinder.com/podcastBook a coaching session: emilybinder.com/callFollow & connect:My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates Hosted on Acast. See acast.com/privacy for more information.

We used to actually watch a string of 30-second commercials for Downy and Doritos waiting for Seinfeld to come back on. Today is not the age of television, or patience, but the age of ultimate optionality. This is the age of TikTok and you need to keep these tips in mind when creating short form content. Create for people, not algorithms. The algos are getting smart enough that you can stop doing everything to appease them. What appeases the user naturally becomes what appeases the algorithm for any company that is or will be successful in the attention economy.Out for 2024:Slow talking and self-serving intros or teasers about what you're about to share (just SHARE IT!)Making people waitMaking people click somewhere else (zero click content is in)Making people fill out formsGated contentJanuary Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of this podcast. This is #3 as we count down to the #1 most popular on January 30, 2024. This episode originally aired 2/3/2021.Links mentioned:"How to File an LLC - DIY" my accidental viral YouTube video now at 75,000 views (I said "16,000" in this recording)My favorite podcast tools:Riverside: record audio or video podcast: emilybinder.com/riversideDescript: edit audio or video like a Word doc. emilybinder.com/descriptPodcast gear list (mic / camera / lighting): wealthvoice.ai/gearThinkersOne Videos: Send a 2-minute video kudos, inspo, or invite (like a Cameo). Order a Zoom drop-in or virtual keynote: emilybinder.com/thinkersonePodcast home: emilybinder.com/podcastBook a coaching session: emilybinder.com/callFollow & connect:My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates Hosted on Acast. See acast.com/privacy for more information.

January Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of the past year. This is #4 as we count down to the #1 most popular on January 30, 2024. This episode originally aired 5/20/2020. Timestamps:(0:05) The Top 5 Rebroadcast explainer / intro for this month(1:05) Evergreen strategy, you can still get value from 2018 episodes(1:45) Ephemeral content mistake(2:05) Top podcast marketing mistake(3:50) #4 Most Downloaded Episode of 2023 (rebroadcast): "One day, Amazon will fail" + why Sears is not a loser brand.Jeff Bezos once told Amazon employees, "I predict that one day, Amazon will fail." And that's a fair expectation for a successful company; most do.Our first iteration of Amazon was the Sears Catalogue. In the 1800s, there were no timezones across the United States. Sears began selling watches to help keep time. We have Amazon because we had Sears -- and the story goes back two hundred years. Sears Catalogue, the railroads, and democratizing American commerce - history rhymes.My favorite podcast tools:Riverside: record audio or video podcast: emilybinder.com/riversideDescript: edit audio or video like a Word doc. emilybinder.com/descriptPodcast gear list (mic / camera / lighting): wealthvoice.ai/gearThinkersOne Videos: Send a 2-minute video kudos, inspo, or invite (like a Cameo). Order a Zoom drop-in or virtual keynote: emilybinder.com/thinkersonePodcast home: emilybinder.com/podcastBook a coaching session: emilybinder.com/callFollow & connect:My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates Hosted on Acast. See acast.com/privacy for more information.

"The company that needs a new machine tool but hasn't bought it yet is already paying for it."-Charlie Munger. Price is what you pay, value is what you get.January Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of this podcast. This is #5 as we count down to the #1 most popular on January 30, 2024. This episode was originally recorded 6/30/2022.Further recommended listening: Founders Podcast #329 Charlie Munger (the NEW Poor Charlie's Almanack)My favorite podcast tools:Riverside: record audio or video podcast: emilybinder.com/riversideDescript: edit audio or video like a Word doc. emilybinder.com/descriptPodcast gear list (audio / video): wealthvoice.ai/gearThinkersOne Videos: Send a 2-minute video kudos, inspo, or invite (like a Cameo). Order a Zoom drop-in or virtual keynote: emilybinder.com/thinkersonePodcast home: emilybinder.com/podcastBook a coaching session: emilybinder.com/callFollow & connect:My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates Hosted on Acast. See acast.com/privacy for more information.

Why are we such bad listeners, retaining only one-eighth of what we hear? Two reasons for our poor listening skills:0:19 - 1) Schools teach reading, not listening: Listening is a different activity from reading and requires different skills. Reading and listening skills do not improve at the same rate when only reading is taught. Reading ability is continually upgraded while listening ability degenerates.**The typical student graduates into a society where they will have to listen about three times as much as they read. But they're only taught to read.**1:25 Neurology: Our brains were not meant to read but to listen (campfire). Far off vistas calm the brain, close-up text creates cortisol.2:00 - 2) Our brains - we think much faster than words are spoken: Words play a large part in our thinking processes, and the words race through our brains at speeds much higher than 125 words per minute. When we listen, we ask our brain to receive words at an very slow pace compared with its capabilities.Read more: emilybinder.com/blogRelated episodes:Last episode (part 1 of 2 )What is vocal fry? (YouTube episode)"The 7-38-55 Rule for Better First Impressions": Nearly 40% of a person's attitude is conveyed vocally through tone & inflection. 4/14/2022 episodeMy favorite podcast tools:Riverside: record a podcast: emilybinder.com/riversideDescript: easily edit audio or video: emilybinder.com/descriptThinkersOne Videos: Order a short greeting (like a Cameo), a Zoom drop-in, or a keynote: emilybinder.com/thinkersoneSubscribe free: emilybinder.com/podcastBook a coaching session: emilybinder.com/callConnect:My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Get email updates Hosted on Acast. See acast.com/privacy for more information.

We only retain one-eighth of what we hear, long term. In 1957, researchers found that listeners only remembered about half of what they'd heard immediately after someone finished talking. According to HBR, there are three types of listening:Internal listeningFocused listening360 listeningRelated episodes:"3 Speaking Tips: Difference Between Tone, Pitch, and Inflection with David Binder". 4/19/2022 episode"The 7-38-55 Rule for Better First Impressions" - Nearly 40% of a person's attitude is conveyed vocally thru tone and inflection. 4/14/2022 episodeMy favorite podcast tools:Riverside: record an audio or video podcast: https://emilybinder.com/riversideDescript: easily edit audio or video like a Word doc. https://emilybinder.com/descriptThinkersOne Videos: Order a short greeting (like a Cameo), a Zoom drop-in, or a keynote: emilybinder.com/thinkersoneSubscribe free: emilybinder.com/podcastBook a coaching session: emilybinder.com/callFollow & connect:My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Get email updates Hosted on Acast. See acast.com/privacy for more information.

The 40-60 minute conversation on your podcast could probably be just as substantive in 20-30. Generally, listeners favor shorter episodes over longer ones. But only 15% of podcasts are under the 10-minute mark (via Demand Sage, Sept. 2023). I share tips for getting your podcast to the perfect length listeners enjoy.3:30 Podcast molds are breaking. Podcast format isn't set in stone. The one thing it needs in order to be a podcast is an RSS feed. Length, cadence, guests, audio or video, format, and everything else are flexible.4:30 9-5 job is like a long podcast.6:00 You aren't paid by the word like DickensLinks:"Most books should just be articles. Most articles should just be blog posts. And most blog posts should just be tweets." -Joe Weisenthal tweetShorter podcasts usually have more listeners."Audiences Prefer Shorter Podcast Episodes, Familiar Hosts" - Morning Consult ProIn 2018, Dan Mineser published the first study from Pacific Content: average podcast time is 41 minutes, 31 seconds.Riverside research found that 55% of podcasts are over 30min and13.6% of podcasts are less than 15minMy favorite tools:Riverside: record a podcast: https://emilybinder.com/riversideDescript: easily edit audio or video like a Word doc: https://emilybinder.com/descriptThinkersOne Videos! Order a personalized greeting, Zoom drop-in, or keynote: emilybinder.com/thinkersoneSubscribe free: emilybinder.com/podcastBook a coaching session: emilybinder.com/callConnect:My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Get email updates Hosted on Acast. See acast.com/privacy for more information.

What is vocal fry? Celebs who speak this way: Matthew McConaughey, Britney Spears, Kardashians, Woody Harrelson. Also: airline pilots, millennials, and Allison. (No shade to anyone - all in good fun here.) Is vocal fry bad for your vocal cords and hurting others' perception of you? Or is it maybe cute? My work wife Allison Pons (@allisonpons) joined me to discuss. Think: "This is your captain speaking..."Watch: https://youtu.be/A3ktFWE0ScY or emilybinder.com/podcastNew! Get priority replies & higher perks when you join my channel and support the show! YouTube Memberships from $2.99/mo. Cancel anytime: youtube.com/@EmilyBinder/videosTimestamps:0:30 Vocal fry on podcasts0:35 The quiet trend: why is everyone on TikTok speaking so softly?1:00 We demonstrate vocal fry1:30 Indie rock DJ voice (Pray for ATL!)2:05 Do men do vocal fry? Matthew McConaughey, Woody Harrelson, burners, Hacky Sack guys4:00 Business ladies. Fav posture / office stretch since we met in 2010Related videos:Write a Perfect Cover Letter in Minutes from 1 ChatGPT PromptGet 10 Unique Podcast Guest Questions from ChatGPT Prompt GeniusLaura Larios: Speaking with Confidence: Using Nervous System Voice TechniquesStop wearing huge headphones.MY TOOLS:1) Easily record a video podcast: emilybinder.com/riverside2) Edit audio or video like a Word doc: emilybinder.com/descriptSHOP MY GEAR:Full audio / video gear listMy mic: Shure SM7B Microphone - Complete Gear List: https://amzn.to/3snkG8DCheaper, also great mic: https://amzn.to/3MQ6H66Podcast - rate / review / subscribe: emilybinder.com/podcastBook a coaching session: emilybinder.com/callFollow & connect:My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Email Hosted on Acast. See acast.com/privacy for more information.

Peggy: “You never say thank you.” Don Draper: “That's what the money is for.” Harmonious business relationships, let's go. Tips for consultants, advisors, and clients with a scope of work.Watch on YouTubeTimestamps:1:10 Karmic contract1:55 Tips to handle extra requests2:28 Hourly rate mistakes3:37 Do you earn money or make money?4:40 Tips to avoid scope creep5:55 Paula Scher CITI logo6:11 Phrases to request extra deliverables6:30 When I give freebies7:01 Money is taboo (True Pain in Personal Finance)My favorite podcast tools:Riverside- record a podcast: emilybinder.com/riversideDescript- edit audio or video: emilybinder.com/descriptThinkersOne Videos! Order a personalized video, Zoom drop-in, or a mini keynote. emilybinder.com/thinkersoneRate / review / subscribe: emilybinder.com/podcast | YouTube PodcastBook a session: emilybinder.com/callFollow & connect:My website | Beetle Moment | LinkedIn | X | Instagram | YouTube | Get email Hosted on Acast. See acast.com/privacy for more information.

Rich media banners are 267% more effective than static banners when it comes to engagement on LinkedIn posts (and other networks like X or Facebook). This is episode is about something small and tactical that has a big impact on your social media efficacy and giving your audience a nicer UX, resulting in more clicks to your target media.Blog post with visual examples and tips: This Image Mistake = 267% Less Social Media Engagement. (Marketing Tip Mini-Pod)When it comes to sharing a blog post or YouTube video or article on social, you want the featured / thumbnail image to be rich media, not an attached plain image which forces the user to find the shortlink in the text of the post. Read more on the blog:Note: this doesn't apply to zero click content.Read more on the blog.Guest episode mentioned with Ron Tite, Saul Colt, and Bob Knorpp: 0723-The BeanCast: Haul More Dead CowsMy favorite podcast tools:Riverside is the best way to record an audio or video podcast: https://emilybinder.com/riversideDescript is the BEST tool to easily edit audio or video like a Word doc. You will never go back. https://emilybinder.com/descriptThinkersOne Videos: Order a 2-min personalized event invite, Zoom drop-in, or virtual keynote: emilybinder.com/thinkersoneBook a marketing or personal brand coaching session: emilybinder.com/callSubscribe free to this podcast: emilybinder.com/podcastFollow & connect:My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Get email updates Hosted on Acast. See acast.com/privacy for more information.

New video with a deep review of the famous Shure SM7B mic (XLR) vs the convenient, less expensive Shure MV7 (USB or XLR): watch on YouTube.Plus: SAG strike, thoughts on AI, timing of marketing content, and the power of timestamps for long form content digestibility and SEO.Links mentioned:New mic review video - see blog: beetlemoment.com/gearYouTube Summary with ChatGPT & Claude (Chrome Extension)Breaking the Rules: How Inconsistency Can Benefit Your Creative ProcessTimestamps:0:10 New podcast mic review video (YouTube)2:14 Delegation is not my strength in this area2:45 Tool / hack: YouTube Summary with ChatGPT (Chrome Extension)3:25 Nitrogen Fearless Investor Summit3:54 My Truman Show (and yours)My favorite podcast tools:Riverside is the best way to record an audio or video podcast: https://emilybinder.com/riversideDescript is the BEST tool to easily edit audio or video like a Word doc. You will never go back. https://emilybinder.com/descriptThinkersOne Videos! Order a 2-min personalized event invite, Zoom drop-in, or virtual keynote. Menu: emilybinder.com/thinkersoneRate / review / subscribe to this show: emilybinder.com/podcastBook a coaching session: emilybinder.com/callFollow & connect:My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates Hosted on Acast. See acast.com/privacy for more information.

So many companies think they're saving money by not hiring an internal marketing leader and relying solely on outside resources, but it ends up costing them more. Yes, you can outsource some marketing work. Strategists, freelancers, and marketing tools / SaaS / vendors can be great additions. But who is managing them from a strategic perspective, and does that person really understand the playbook and have the skillset to know if all the resources are delivering value? If not, you're running the field without a workable plan.Watch this on YouTube: youtube.com/emilybinderExclusive offers for Future Proof Festival including brand messaging strategy and podcast production: beetlemoment.com/futureproofBook a coaching session: emilybinder.com/callLinks mentioned:"All marketing is one of three things" episode:"Don't Do Marketing, Be Marketable. (Threads dead, baby?)"Video herePlay on SpotifyMy favorite podcast tools:Riverside is the best way to record an audio or video podcast: https://emilybinder.com/riversideDescript is the BEST tool to easily edit audio or video like a Word doc. You will never go back. https://emilybinder.com/descriptPodcast gear I love: Amazon Idea ListThinkersOne Videos! Order a 2-min personalized event invite, Zoom drop-in, or virtual keynote. Menu: emilybinder.com/thinkersoneRate / review / subscribe to this show: emilybinder.com/podcastFollow & connect:My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates Hosted on Acast. See acast.com/privacy for more information.

Watch this episode on YouTube. Topics: Threads burned bright for two weeks then DAU were down over 80%.Twitter's rebrand to X wiped out ~$4 billion in brand equity. RIP the bird.Point: All marketing is one of three things:BrandingPRDirect responseEverything else is just tactics. This concept from Bob Knorpp is so key.I go over the #1 marketing mistake I see brands make (this is the "marketable" concept via Samantha Russell). Success has less to do with tactics like social media or advertising; it's about whether you know why your business exists. Call it a north star, a reason for being. The rest will follow.Book a marketing coaching session: emilybinder.com/callLinks mentioned:Follow Samantha Russell on LinkedInBob Knorpp's podcast: The BeancastMini-pod YouTube playlist: youtube.com/emilybinderMy favorite podcast tools:Riverside is the best way to record an audio or video podcast: https://emilybinder.com/riversideDescript is the BEST tool to easily edit audio or video like a Word doc. You will never go back. https://emilybinder.com/descriptThinkersOne Videos! Order a 2-min personalized event invite, Zoom drop-in, or virtual keynote. Menu: emilybinder.com/thinkersoneRate / review / subscribe to this show: emilybinder.com/podcastFollow & connect:My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates Hosted on Acast. See acast.com/privacy for more information.

Online dating is broken the same way most sales and marketing are broken. Look at: Free trials. Previews. Phone screening for online dating so that the first date is a date, and not a meeting to get the double opt-in that would have happened in nature. A blind sales pitch without know-like-and-trust or a product preview has the same pitfalls in marketing a product as it does with a potential relationship. Screens / trials / previews create better outcomes.In a sales offer, you want to have a low time delay and a low perceived effort (that's the bottom half of Hormozi's value equation). The top half is the dream outcome and the likelihood of success. E.g.: "This person looks great. This product looks great. It looks like I'm going to have a high chance of success with meeting them or buying it. But what about the time delay and the perceived effort?"In this episode, more parallels between business and dating! One of my favorite topics. P.S. Dating is also just like hiring / job search for employee and employer.Links:Book: "$100 Million Offers" by Alex Hormozi (the Kindle version is $1.99, paperback is $21)Blog post: How to Keep Your LinkedIn Experience Spam-FreeRelated episode: Positioning Your Product or Service Unlike Online Dating ProfilesMy favorite podcast tools:Riverside is the best way to record an audio or video podcast: https://emilybinder.com/riversideDescript is the BEST tool to easily edit audio or video like a Word doc. You will never go back. https://emilybinder.com/descriptThinkersOne Videos! Buy a 2-min personalized video, Zoom drop-in, or virtual keynote. Shop menu: emilybinder.com/thinkersoneRate / review / subscribe to this show: emilybinder.com/podcastBook a marketing coaching session: emilybinder.com/callFollow & connect:My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates Hosted on Acast. See acast.com/privacy for more information.

Your customers want something great, likely, fast, and easy. A quick dive into Alex Hormozi's value equation from "$100 Million Offers". I recently read the book and this was the part that stood out to me as the most helpful concept that any business person or marketer can use. 1) Hormozi's value equation:Dream outcome x likelihood of success divided by time delay x perceived effort = value.Most brands and products get the top portion right. The hard part is the bottom. 2) Plus: should you publish pricing or not?My favorite podcast tools:Riverside is the best way to record an audio or video podcast: https://emilybinder.com/riversideDescript is the BEST tool to easily edit audio or video like a Word doc. You will never go back. https://emilybinder.com/descriptThinkersOne Videos! Buy a 2-min personalized video, Zoom drop-in, or virtual keynote. Shop menu: emilybinder.com/thinkersoneRate / review / subscribe to this show: emilybinder.com/podcastBook a business coaching session: emilybinder.com/callFollow & connect:My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates Hosted on Acast. See acast.com/privacy for more information.

Controversial opinion 1: MVP is NOT the best approach for a startup. 2: Vision boards don't work.Kevin Kelly's advice: "Prototype, don't plan" and how it applies to business and life.NEW! Watch on YouTubeMore episodes: YouTube PlaylistSuccessful startups (some unicorns) who bootstrapped:MailchimpCalendlySpanxTechCrunchAtlassianAutodeskTimestamps:0:18 Kevin Kelly: "prototype, don't plan"0:49 Vision boards are useless1:33 Pros / cons of self-funding2:30 Human Design: non-specific manifestation3:24 MVP vs cheap ways to validate idea- J Cornelius "Loops"3:53 How Buffer validated their idea4:24 How I built WealthVoice4:44 AI makes MVPs cheap5:44 Sophia Amoruso: Nasty Gal6:27 Inexpensive ways to validate an idea (emilybinder.com/typeform)8:08 Best ideas don't come from spreadsheets but from magic - "Alchemy" - Rory SutherlandLinks & resources:Kevin Kelly - Be Generous & Unique (Invest Like the Best podcast)"Loops" by J Cornelius"Alchemy" by Rory SutherlandBuffer: Idea to Paying Customers in 7 Weeks: How We Did ItSophia Amoruso - Diary of a CEOMy favorite podcast tools:Riverside: record a video podcastDescript: edit audio or video like a Word docThinkersOne Videos! Shop: emilybinder.com/thinkersonePodcast home: emilybinder.com/podcastCoaching session: emilybinder.com/callFollow & connect:My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates Hosted on Acast. See acast.com/privacy for more information.

"The Law of Five" comes from motivational speaker Jim Rohn who said that we are the average of the five people we spend the most time with. This concept needs a modern update: from an hours / exposure standpoint, your media diet can be even more impactful than your influences in protein form, like friends.Our beliefs, our habits, our health, our lifestyles, even our incomes—are all powerfully influenced by our social network. Remember, we are social creatures. We are molded, shaped, and influenced by those around us and those we let into our lives, INCLUDING through a screen or a pair of headphones.So, who are your top five? Are they lifting you up or bringing you down? Are they inspiring you to be the best version of yourself, or are they holding you back from realizing your full potential? Are you, perhaps, more influenced by a podcast host or an influencer than by your closest friends?Links:YouTube video with Laura Larios: "Speaking with Confidence: Using Nervous System Voice Techniques"Podcast episode I loved: Invest Like the Best: "Kevin Kelly - Be Generous & Unique" - (show notes) + (Spotify link)My favorite podcast tools:Riverside is the best way to record an audio or video podcast: https://emilybinder.com/riversideDescript is the BEST tool to easily edit audio or video like a Word doc. You will never go back. https://emilybinder.com/descriptThinkersOne Videos! Buy a 2-min personalized video, Zoom drop-in, or virtual keynote. Shop menu: emilybinder.com/thinkersoneRate / review / subscribe to this show: emilybinder.com/podcastBook a coaching session: emilybinder.com/callFollow & connect:My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates Hosted on Acast. See acast.com/privacy for more information.

Dissecting hundred million dollar negotiations from two GOATs of personal branding: Arnold Schwarzenegger and Bethenny Frankel. First, unleash the schmäh: how Arnold Schwarzenegger mastered the art of persuasion and persona to become one of the world's most famous and highest paid stars. Schwarzenegger's movies have grossed more than $4 billion worldwide at box offices. At the peak of his career, he consistently earned $20 to $30 million per movie. NEW: Watch this podcast (video): youtube.com/emilybinderThere is a word that Arnold uses to describe his efforts at self promotion, heard repeatedly in the Netflix mini documentary series "Arnold." The word is schmäh, an Austrian German idiom that is behind his singular global success. Think about applying schmäh to your own marketing. Steve Jobs did it. Maybe you can harness that playful, larger than life vibe in selling your own products or services. But the key is that you have to believe in it for anyone else to.Plus: The Bethenny Clause - and what she has in common with Arnold as a brilliant marketer and negotiator.Timestamps:0:18 Schwarzenegger's box office success and revenue0:48 What is schmäh? 1:47 Schwarzenegger's childhood and manifesting of success like Joe Dispenza (visualization to reality)3:20 Schwarzenegger's highest grossing movie of all time was Twins, not Terminator 24:00 The Bethenny Clause (Bethenny Frankel and Bravo - Housewives season 1 contract)5:06 Bethenny Frankel's ingenious move to retain the rights to Skinnygirl brand when she sold the liquor to Beam5:43 Media is the most powerful lever in businessShop my business video content on ThinkersOne: Send a thank-you or pep talk video, special event invite, or order a keynote or Zoom drop-in! thinkersone.comRate / review / subscribe to this show: emilybinder.com/podcastBook a coaching session: emilybinder.com/callFollow & connect:My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates Hosted on Acast. See acast.com/privacy for more information.

At 100% adoption, AI could increase global labor productivity ~$200 trillion, dwarfing the ~$32 trillion in total knowledge worker salaries. AI will be the biggest driver of ROI in your lifetime because it can cut costs and produce more in less time. Hear about the immediate gains from AI in your business today, especially when it comes to marketing.NEW: Watch this on YouTube! Tap playlist: "Mini-Podcast (Voice Marketing with Emily Binder)".ChatGPT is getting cheaper and smarter, faster than Moore's Law. Large language models are at an inflection point. Remember, AI is a tool, like Greg is to Tom Wambsgans. AI is just math. Timestamps:00:18 ChatGPT is getting cheaper and smarter, faster than Moore's Law00:34 Moore's Law. Today: Large language models are at an inflection point.00:49 Radio Shack Ad 1991 and Moore's Law (tweet / image: https://twitter.com/emilybinder/status/1545439415014756354)01:26 Cathie Wood on Moore's Law and ChatGPT: AI training costs are dropping 70% per year. Episode 44 of "In The Know" (June 2, 2023). Reel: https://www.instagram.com/reel/CtKh_b0tubA/?igshid=MzRlODBiNWFlZA%3D%3D02:51 AI Prompt Engineer - business gains from AI (see last episode: https://youtu.be/HE-XwN_qQ_c)04:37 Seth Godin marketing: don't run down the street shouting "look at me"06:02 Today ads follow you around the internet even after you buy but AI will cut these costs07:48 Hire employees who use ChatGPTMy gear & tools:Camera: gear listMicrophone / audio: gear listDescript: edit podcasts like a Word docFollow & connect:My website | Mini-podcast | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email Hosted on Acast. See acast.com/privacy for more information.

Level up your ChatGPT game in minutes. Two free, easy tools: save time and get proficient with generative AI.NEW: Watch on YouTube to get the full experience and see demos. Tap playlist: "Mini-Podcast (Voice Marketing with Emily Binder)".01:30 Tool #1: Glasp is a social web highlighter. YouTube uses I like:A) Learn faster: Distill a long video to bullet pointsB) Boost SEO (YouTube descriptions hack)

If you're trying to start a business, if you're taking a risk, if you're doing something new -- the What-Abouts will find you and they'll have thoughts to share. Find out how to handle the peanut gallery. Plus, hear my ridiculous social media story that inspired this episode. Note: You won't hear me do ones like this very often because energy follows energy (positive or negative). What happened: you know that saying "Don't be so openminded your brain falls out"? This scenario felt like that. Retelling it anonymously, hope you enjoy / get it. Frankly, if you are tweeting anything, you agree that it's fair game for scrutiny. Aren't we all here to get better? Oh and another note, if you're a rockstar or a female founder you may hate this episode... ;) but I have faith in you.NEW: Watch this show (it's the sweaty one): youtube.com/emilybinderResources mentioned - (currently unsponsored) promo / free trial links:Riverside is the best way to record an audio or video podcast: https://emilybinder.com/riversideDescript is the BEST tool to easily edit audio or video like a Word doc. You will never go back. https://emilybinder.com/descriptTheodore Roosevelt's famous "Man in the Arena" speechShop ThinkersOne: Buy a https://www.youtube.com/@EmilyBinder/featured from me to send a thank-you or pep talk, invite someone to an event, or a custom request. Or order a Zoom drop-in or short keynote on ThinkersOne.Rate / review / subscribe to this show: emilybinder.com/podcastBook a coaching session: emilybinder.com/callFollow & connect: My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates Hosted on Acast. See acast.com/privacy for more information.

The value is the value regardless of how long it takes you to create it. The time you spend is inside your black box. They get the Coke or Snickers and don't need to worry what your vending machine gears do or how long they grind: the snack is delicious regardless. This episode is for anyone who's billing hourly but works in the knowledge economy.Watch the YouTube Short (1 minute video): Do You Make or Earn Money?Be careful with hourly rates. Flat fee project rate / ultimate value delivered from a black box is better in many ways.Connect with me:ThinkersOne: Buy a personalized video greeting from me to say thanks, invite someone to an event, or give a pep talk to your client or colleague. Or order a 15-minute Zoom drop-in on ThinkersOne.Rate / review / subscribe to this show as a podcast or Alexa Flash Briefing: emilybinder.com/podcastSocial and email:My website | LinkedIn | Twitter | Instagram | TikTok | YouTube | Get email updates Hosted on Acast. See acast.com/privacy for more information.

Domination and submission are natural and important parts of human interaction. By understanding and mastering these states, we can improve our communication skills and achieve success in our personal and professional lives. However, each state has both a negative and positive (whether manipulative in the negative dominant, or inferior in the negative submissive).In most scenarios, a healthy conversation allows both speakers to fluidly trade dom/sub states. But not in an interview (e.g. job interview or guest/host podcast interview).Hear the tip I gave to one of my podcast clients who's a first-time podcast host.Episode inspired by Kasia Urbaniak's work. Kasia is a speaker and coach who specializes in power dynamics and interpersonal communication. While studying to be a Taoist nun, she one of NYC's most successful dominatrices.Kasia's video: One simple trick to reclaim your power | Kasia Urbaniak | TEDxRosarioKasia's book: Unbound--Connect with me:ThinkersOne: Buy a personalized video greeting from me to say thanks, invite someone to an event, or give a pep talk to your client or colleague. Or order a 15-minute Zoom drop-in on ThinkersOne.Rate / review / subscribe to this show as a podcast or Alexa Flash Briefing: emilybinder.com/podcastBook a marketing coaching session: emilybinder.com/callSocial and email:My website | LinkedIn | Twitter | Instagram | TikTok | YouTube | Get email updates Hosted on Acast. See acast.com/privacy for more information.