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Sam Jacobs believes leading with kindness is the only way to lead. He is the Founder & CEO of Pavilion, a community-powered learning platform for go-to-market leaders and teams. Sam launched Pavilion as Revenue Collective in 2016 and bootstrapped the company to $10M in ARR before taking on a $25M growth financing round in early 2021, led by Elephant Ventures and GTM Fund. Pavilion is powered by an international community of more than 10,000 sales, marketing, RevOps, and successful leaders from the world's fastest-growing companies. Everyone at Pavillion teaches new skills, forges meaningful connections, and helps companies grow. Pavilion University leverages a proprietary Immersive Learning Framework™ to fuse structured training with ongoing social learning and just-in-time resources that drive results. Prior to Pavilion, Sam spent 15 years as a senior revenue leader at VC-backed companies in the New York area, including Gerson Lehrman Group, Axial, Livestream/Vimeo, The Muse, and Behavox. Episode in a Tweet: You will find success when you understand your values and what brings you joy. I found joy in helping people I care about and respect achieve their personal goals; nothing is more rewarding. Background: “There's a better way to do business.” This belief is what inspired Sam Jacobs to start his company, Pavillion. Sam says, “We've been taught that business is cutthroat — but it doesn't have to be. Pavilion is proof that building a business on foundational values, centering reciprocity, and coming from kindness works.” During this week's episode of Reflect Forward, Sam and I discuss the power of values, networking, and finding what brings you joy and doing it. Same talks about his book, Kind Folks Finish First, the story of how Pavillion came to be after being fired from his 5th job. After seeing his tenure as a revenue leader shrink, he was inspired to look at the long game and stop being transactional. Sam shares the process he went through to find his mission and how joy, kindness and respect drives everything he does. This is an introspective and fun conversion that I know you'll enjoy. Have a listen and let me know what you think! How to find Sam: Website: www.joinpavilion.com Website: https://www.joinpavilion.com/kind-folks-finish-first LinkedIn: https://www.linkedin.com/in/samfjacobs/ Follow me on Instagram or LinkedIn. Subscribe to my podcast Reflect Forward on iTunes Or check out my new YouTube Channel, where you can watch full-length episodes of Advice From a CEO! And if you are looking for a keynote speaker or a podcast guest, click here to book a meeting with me to discuss what you are looking for!

Guest: Chaz Wolfe is truly a servant leader. His motto is “always serve others because it's the right thing to do.” He is a high-performing, serial entrepreneur who has built, purchased and sold multiple seven-figure franchising, real estate and consulting ventures. Chaz is a studied and accomplished professional who values discipline and integrity. He's an operations and process maximizer and an award-winning sales and business mind. Chaz is known to push the limits of work ethic, mindset and results. As a dynamic leader, consultant and speaker, he has helped domestic and international organizations achieve massive growth and success. Chaz is also the founder of The Gathering of Kings, a peer-to-peer learning organization whose mission is to ignite successful entrepreneurs with genuine connection points that intentionally develop a lifestyle of leveraging time, resources, and key relationships. His podcast, also called The Gathering of Kings, brings together entrepreneurs who can learn from each other as they build their lives and businesses. Episode in a Tweet: You can't lead the world without authority, and you don't have authority without serving others. Always be of service. Not for what you get out of it but because it's the right thing to do. Background: I met Chaz on his show, The Gathering of Kings. I loved his passion and energy and invited him to join me on Reflect Forward. During our conversation, Chaz tells us what it was like being raised by a single mom (we share similar experiences) and what it was like when he met his real dad for the first time in his late 20s – and it was a complete surprise. We discuss authenticity and grit and why leaders go through the Warrior stage. Listen in to find out what that means. Chaz and I also discuss the power of choosing yourself and working hard to achieve what you want. He sheds insight on how not to view life as a zero-sum game but one that can produce many outcomes if you focus on the right things. And I love Chaz's take on servant leadership. He says leaders must always serve, serve, serve – not because of personal gain but because it's the right thing to do. I know you'll enjoy this interview. Check it out and let me know what you think! How to Find Chaz: Gathering the Kings: www.gatheringthekings.com Website: www.chazwolfe.com Linkedin: https://www.linkedin.com/in/chaz-wolfe-86767054/ Facebook: https://www.facebook.com/chazwolfe Instagram: https://www.instagram.com/gatheringthekings/ Follow me on Instagram or LinkedIn. Subscribe to my podcast Reflect Forward on iTunes Or check out my new YouTube Channel, where you can watch full-length episodes of Advice From a CEO! And if you are looking for a keynote speaker or a podcast guest, click here to book a meeting with me to discuss what you are looking for!

-You have recently gone through a divorce. What have you learned from it? What is one piece of advice to those who desire to marry? -In your videos you talked about the loss of your brother: In November, 2014, my brother died from complications from pneumonia, six months later, my dad that raised me passed away. What was your grieving process like? -In a Tweet you said I'm mad that I can ask you for anything except for what I really wanted. Let's talk about what you meant in that Tweet -You said in your blog: I spent years giving myself away; emotionally, physically and sexually. Sometimes by choice, sometimes lack of knowledge and courage, and a few unfortunate times against my will. I feel a lot of black women have gone through the same thing. Let's talk about this in detail -In the blog you talked about: Saving yourself and making you a priority over family, relationships, etc… This is a taboo conversation especially when it comes to women. How can women buy into this mindset? Bonus: -why do the people I profess my love to, always seem to hurt me real bad in the end, and why do I keep losing more and more of myself after every break up.” I feel this is common in most relationships, especially with women. How can we prevent it? Visit Tarrita website at https://www.shyintimateapparel.com/ Blog: https://justlivingnshit.wordpress.com/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/scarytoremarry/message Support this podcast: https://anchor.fm/scarytoremarry/support

We are spiritual beings, and though most people view spirituality as a separate way of connecting with the self, spirituality can actually become a tool for your creativity, your vision and your business.What you need to know:Every step towards success doesn't have to be a struggle. Daniela Londono-Velez is the founder of Amapola Spiritual, and she shows us that through Spiritual Response Therapy, we identify our purpose and develop a business in line with that purpose. Our path to success can be enjoyable and flow smoothly, such as "pushing furniture on ice"; it just glides seamlessly.The energy within us is so powerful that when we create something we're designed to do, and the doors of opportunity continue to open.“You need to set a path so it's easy for people to follow you.”Your business is a reflection of yourself, and with the help of Spiritual Response Therapy (SRT), you'll be aligned with your true purpose and remove any limiting beliefs and blocks that show up in your business, love the work you do, and generate abundance from it. When aligned with your purpose, every step is like pushing a bolder downhill, it requires some efficient action, but each action taken yields desired results.IN THIS EPISODE YOU WILL LEARN:How SRT can help you identify your life purpose.How to take the most efficient next step by identifying, through SRT tools, the best course of action to get the results you wantHow to become the best version of yourself to improve your business and all aspects of your lifeLINKS FROM THIS EPISODEFollow Daniela on Instagram: https://www.instagram.com/daniela.londono.velez/?hl=enAmapola Spiritual: https://amapolaspiritual.com Tweet: “You need to set a path so it is easy for people to follow you”

On today's episode of The Real Estate Nerds Podcast, fellow attorney-investor Rebecca Walser sits down with our host and attorney Scott Smith. If you've ever wondered what happens when a couple of lawyers sit down to talk real estate shop, Rebecca and Scott are here to help you find out. Tune in for some free insider knowledge as well as a good-old-fashioned Bat Beats episode.Tune in to Episode 42 of The Real Estate Nerds Podcast now to hear the full conversation.Listen To Episode 42 of The Real Estate Nerds Podcast NowRebecca Walser on Building WealthScott Smith welcomes Rebecca Walser, who shares about her background, business philosophy and wealth building strategies.[0:45] Scott is particularly enthusiastic about talking about a bad deal with a fellow attorney, and asks Rebecca to share some more about her background and practice. Rebecca is a Certified Financial Planner who worked in finance for over a decade before attending law school at the University of Florida, then proceeding with her LLM in Federal Taxation at NYU.[4:00] Rebecca's law practice centered around tax minimization for high net worth individuals. She describes a revelation she had during a meeting with a client where she decided to strike out on her own, “marrying” her love of both law and finance.[6:00] In Rebecca's practice, Walser Wealth Management, she regards market volatility as the first of two major threats to wealth building and maintenance. Tax issues present the other major issue to keeping wealth. [8:00] Rebecca shares how her background informs the way she serves her clients: “Our practice is unique not only because we help build wealth financially, but because we also make sure the wealth is built in the right tax bucket.” She believes approaching tax and traditional wealth building holistically is essential. Using a self-directed IRA to hold real estate investments is a common and effective strategy among Rebecca's clients.[Tweet "“You could be a doctor with a high litigation risk. You could own a construction company. You could have a high inheritance risk with a drug-addicted sibling. Everyone's situation is different.” - Frazer Rice, Real Estate Nerds Ep. 41"]Self-Directed IRAs and Real Estate: Managing ExpectationsRebecca shares how self-directed IRA deals can sometimes go sideways, and the best management solutions for when they do.[10:00] Rebecca describes pairing with a group to establish manage self-directed IRA accounts, including finding deals. She experienced some difficulties in terms of on-the-ground property management. Poor property management can get expensive fairly quickly. Many of Rebecca's clients like real estate's “hands off” investment approach when property management is active and professional.[12:20] Scott discusses Rebecca's vetting process for the nationally-recognized company that managed her clients' properties. He wonders if contractual solutions could have improved her situation, or whether to simply take a different approach moving forward.[14:26] Rebecca points to the nature of expectations in this type of asset (real estate in a self-directed IRA) and its unique problems as learning moments in her own story. Scott suggests real estate investors may have, or at least desire, a heightened sense of control over their asset than a typical investor would feel over a stock or a bond.[18:00] The two investors agree one one critical point: “Real estate should be looked at like any other investment: whether it's working or whether it's not.”[19:30] Scott brings up client management. He finds “high transparency and frequent touchpoints” useful for problem-solving with clients. Rebecca agrees both are important in professions where you're managing other people's money, as she and Scott are. Rebecca shares some communication strategies for clarifying her company's role and boundaries regarding clients and their investments.[Tweet "“There's a currency of success that has nothing to do with dollars.” - Frazer Rice, Episode 40 Real Estate Nerds Podcast"]The Takeaway: Rebecca and Scott conclude the show with their “lessons learned” from Rebecca's story.[23:57] For Scott, clarifying expectations upfront is a huge lesson to be learned from Rebecca's experience, particularly surrounding responsibilities to other people.[25:05] For Rebecca, cautioning clients about the distinctions between real estate and stocks/bonds has proven essential. She points out failure to do this creates a situation the company has to manage later anyway. Rebecca succinctly sums up: “Real estate, as great as it is, we do ourselves a disservice to describe it as turn-key easy.”

We talk a lot on The Real Estate Nerds Podcast about best deals and worst deals, but the reality is often more complex. Today's guest, Trevor Robinson, has seen many ups, downs, and everything in between. He left college to strike out as an entrepreneuer, and through calculated risks, clever strategy, and a willingness to learn from mentors and self-directed study, has established an impressive portfolio before even reaching age 35. Tune in now to hear Trevor tell our host and real estate attorney Scott Smith about his investing career, some of his most notable deals, and the finer points of the investing strategy that has given him true financial independence. Listen To Episode 37 of The Real Estate Nerds Podcast NowTrevor Robinson's Unconventional Path To EntrepreneurshipTrevor sits down with Scott to discuss his background and some of the highs and lows of his investing career.[1:00] Trevor Robinson is a 32-year-old Missouri-based investor who took an unusual road to real estate. He had a realization during business school that drove him to drop out and pursue investing. His first endeavor, a tattoo shop, failed, but Trevor persisted with an electronics repair shop. He took those profits and went all in on real estate: “I knew real estate wasn't a get-rich-quick scheme but it was a get rich scheme.” [2:33][2:45] Scott explores the fact that Trevor rejected traditional ideas of working life. Trevor discusses how he assessed the risk of leaving school--and offers a critique of student loans. [5:00] The two investors discuss the necessity of failure. Scott admires the entrepreneurial spirit: “When I see people who failed while shooting for the stars but landed on the moon, I think that's pretty damn good.” [5:50][Tweet: All I could see was the upside. I was literally manipulating myself into buying it because I didn't want to lose the deal.”]On Failure and Required Real Estate ReadingScott asks Trevor for some of the details about deals of his that haven't gone as planned, as well as his analysis of what he could have done better. Both investors agree that we can all experience profound growth from unsuccessful deals, given a healthy attitude towards failure and willingness to assess our mistakes honestly. Trevor also shares some of the books that have informed his investing strategy. [6:45] Scott asks about the bad deals Trevor has experienced. Trevor discusses some of the “steals” he found over the years before diving into one of his earliest failures. He believes his first bad deal was a remodel in a low income area that needed $50,000 worth of repairs.[8:05] Trevor points out some of the challenges of investing in low income areas, highlighting tenant issues that he struggled with. He finds that low income items like trailer parks do not appreciate as well as other asset classes. [9:17] Trevor reflects on how he got himself into the early lackluster deal. The seasoned investor attributes his failures to youth and eagerness: “All I could see was the upside. I was literally manipulating myself into buying it because I didn't want to lose the deal.”[10:00] Scott and Trevor discuss the personality type that is necessary for managing low-income property. Trevor learned that he is not personally inclined to manage these types of properties, and now leverages his time and effort in other areas.[12:00] Ultimately, Trevor grosses $1900 per month on this particular deal. He decided to hold the property, but found “Everything that could go wrong with it went wrong with it.” He goes on to advise new investors to learn from his mistakes and stay from these types of properties. He also shares some of the positive insights he gained from this early stage of his career, specifically, how to get the lending faucet “turned on.”[13:40] Trevor elaborates on his strategy for getting financing: “I went after duplexes in C+ working class areas, mixed in with some single-families, and I'd primarily target under-rented ones...fix them up and raise the rents to have a tremendously high cash flow.” He goes on to explain his method for using equity to make additional investments. Trevor's approach has worked well for him. He has diversified his portfolio to include commercial and multi-family properties, and is generally successful with lenders. He shares the attitude that has helped him in this area: “Your bank is pretty much your partner on the deal.”[16:00] Trevor explains that reading about other investor's losses has saved him millions. He also reveals his personal strategy: “I learned from doing it and talking to other investors.” He also credits some of his success to paying attention to real estate failures. Scott agrees that this is the spirit of The Real Estate Nerds Podcast: learning from others' mistakes.[17:00] Scott presses Trevor for more details about his investing education. Trevor is a voracious reader and has some recommendations for new investors. In his own experience, he has found that: “You don't want to read “Get Rich Quick” books. You want to read those humble books about someone who lost it all.” On the subject of his favorite investing books, Trevor believes Manny Khoshbin's Contrarian Playbook is one of the best things a new investor can read. He points out that the book is written in very plain English, making the ideas extremely accessible. [19:35] Confessions of a Real Estate Entrepreneur has also been a highly influential book for Trevor. He believes books are as important as online tools, such as Reddit. He and Scott agree that anyone can improve themselves by simply investing in their own education. Developing a habit of reading[Tweet="“You don't want to read “Get Rich Quick” books. You want to read those humble books about someone who lost it all.” "]How Trevor Robinson Gets His Best DealsScott and Trevor focus on some of Trevor's more clear-cut wins. Trevor also shares about some of his most essential team members, tools, and tactics for how he finds the deals he wants..[21:00] Trevor dives into the details of his best deal. He shares a story about a simple flip in his college town. He had observed the college growing, and bought property that “boxed them in.” This is part of Trevor's greater strategy: “Where you can see growth coming, buy around it.”[22:40] An apartment complex ended up being one of Trevor's better investments, though it took two years.[23:59] “A lot of my deals won't be profitable for years,” Trevor explains. He also shares how investors can leverage loans. He believes his portfolio diversifies over time.[26:00] Scott asks Trevor how he approaches new deals. His appraiser has become a useful ally. Trevor's “dream team” is composed of his banker, appraiser, and insurance agent. These professionals offer useful information about his investments.[28:59] Scott and Trevor break down the costs and other elements to learn about new markets. He also shares his thoughts on which deals are worth pursuing and ways to lower expenses.The Takeaway: Take Risks If You Want FreedomScott and Trevor wrap up this episode with the major lessons investors can learn from Trevor's investing experience and career. Both have takeaways and practical advice that any investor can use.[32:00] For Scott, he believes Trevor's hybrid approach to the way he thinks about investing and use of both traditional and modern resources have served him immensely. Both investors have high praise Reddit as an educational resource and means of connecting real estate investors.[33:45] Trevor has simple advice for investors at any stage in their career: “Don't be afraid to take risks.” If you have a side hustle, get on the grind. [35:00] Both investors feel real estate is a pursuit of freedom. Trevor finds deep fulfilment in helping others, and advises that investors “Take care of the people under you, and listen to the ones above you.”

On today's episode of The Real Estate Nerds Podcast, our host and attorney Scott Smith is joined by Frazer Rice. The two attorney-investors dive right into a deep conversation about asset protection and management, learning financial responsibility, and the true meaning of wealth.Note that this is an episode in our “Live From FinCon 2018” Series. Don't forget to check out the Royal Legal YouTube channel for video extras and other great content. Back to the show...Tune in to Episode 41 of The Real Estate Nerds Podcast now to hear the full conversation.Listen To Episode 41 of The Real Estate Nerds Podcast NowFrazer Rice on Wealth Actually and Steps You Can Take To Keep More of Your Investing Income in Your HandFrazer Rice sits down with our host and asset protection attorney, Scott Smith. Together, they chat about Frasier's latest book,[0:45] Frazer is a wealth expert who helps other investors keep as much of their earnings in their own pockets. This includes asset protection, but also tax minimization work. He points out the many ways that the U.S. Government, via taxation, pockets taxpayer dollars through sheer ignorance on the part of the taxpayer.[2:00] Frazer recently authored Wealth Actually: Intelligent Decision-Making for the 1%. The book is full of wisdom for those changing asset classes or “moving up” in the real estate world.[2:30] Scott expresses his admiration for the book, relating his own experiences as an asset protection attorney.[3:15] Frazer points out the need for unique, customized plans: “You could be a doctor with a high litigation risk. You could own a construction company. You could have a high inheritance risk with a drug-addicted sibling. Everyone's situation is different.” Each of these circumstances requires a specific type of risk management, and that's where Frazer's latest work is useful[5:30] Scott asks what motivated Frazer's latest book. Frazer immediately points to taxes, and how to mitigate capital gains and minimize tax liability. He also speaks to how to form an adequate estate plan--advice he routinely gives his clients. Failure to form an estate plan can lead to lengthy litigation, forced sales, and plenty of avoidable fees.[Tweet "“You could be a doctor with a high litigation risk. You could own a construction company. You could have a high inheritance risk with a drug-addicted sibling. Everyone's situation is different.” - Frazer Rice, Real Estate Nerds Ep. 41"]Tools Even Children Can Use for Learning Fiscal ResponsibilityFrazer shares some of his practical tips for working with young people to set them up for a life of financial responsibility. Since financial literacy is generally overlooked in schools, Frazer has taken the initiative to fill this education gap.[7: 20] Frazer lists a couple of exercises for teaching children about investing, preparing them for a lifetime of responsibility. They learn early on about losing as well. Siblings present an ideal situation, as they can work together on exercises to determine their strengths and weaknesses[10:00] Scott inquires whether these concepts are for children only. Frazer replies that financial literacy is something investors can work on at any age. Scott asks how Frazer explains headier concepts like taxes, real estate investing, and problem-solving. Frasier replies that his financial literacy tools are modified for age-appropriateness.[14:00] Scott asks about whether it is worth the effort to train children in their real estate business for seamless transition. Frazer says yes, and that the lessons about wealth are fairly intuitive--and better off taught. He elaborates more on wealth management with some stories from his experiences with clients.[18:30] On the subject of wealth, Frazer points out that a broad definition can improve your life: “There's a currency of success that has nothing to do with dollars.” Scott agrees, and points out that people can use real estate for passive income to free up time to pursue the things they really enjoy.[21:00] Scott asks a bit more about how children learn from early investing options. Frazer believes if the power of compound interest were taught universally, Americans in general would be doing better.[Tweet "“There's a currency of success that has nothing to do with dollars.” - Frazer Rice, Episode 41 Real Estate Nerds Podcast"]The Takeaway: Your Approach Can Be What Makes The Deal WorkScott and Frazer wrap up with the take-aways points from their discussion. Both investors agree that a strong backing system and network is vital.[22:40] Scott points out that most investors take mis-steps because of their own blind spots.[23:00] Frazer confirms, and further elaborates that skill sets are diverse, and that's okay: “You don't need to know how to solve every problem..If you're okay at a couple of things, that's a good business model.” Some team members may be better with lenders, while others can crunch the numbers on properties and comps easily. Still others may be more equipped for managing contractors and the properties themselves.

On today's episode of The Real Estate Nerds Podcast, we get to hear about both a Bad Beat and a Best Deal--because in the real world, sometimes they happen right on top of each other. That has certainly been the case for multi-family investor Ola Dantis. Tune in to Episode 50 of The Real Estate Nerds Podcast now to hear Ola dish about one of his worst deals, a bonus Best Deal, and many of the lessons he has learned along his path to real estate success.Listen To Episode 50 of The Real Estate Nerds Podcast NowOla Dantis on Multi-Family Investing, Freedom of Mind, and Freedom of TimeOla Dantis sits down with our host and attorney Scott Smith. The pair of investors chat about Ola's real estate beginnings and the ambition of all real estate investors: freedom.[1:00] Ola is originally from the U.K. but has lived in the U.S. for the past five years. One day he received a call from a friend whose business was taking off. The friend wanted Ola to invest in his business and invited him to learn about the opportunity in Dubai. Ola explains: “I did what any wise man does: consulted my wife.” [2:30] The two argued about the value of the trip, but Ola ultimately decided to go in hopes of learning something valuable.[3:00] Ola ended up making the trip to Dubai, and spent the majority of it in his hotel room dissecting his friend's business. He observed that his friend's real estate business was doing very well back home in London. Ola decided to do the same thing in the United States and was buying his first properties within three months.[4:00] Scott asks how Ola's plan evolved over time. Ola points out that his trip changed everything. When he got back, he began diving into researching many investing books, podcasts, and forums like BiggerPockets. One book that was influential for Ola--and many other investors, was Robert Kiyasaki's Rich Dad, Poor Dad. [6:00] Once he'd finished Rich Dad, Poor Dad, Ola moved on to reading “more tactical content” about real estate investing to construct an investing plan. He settled on multi-family as his asset class of choice, explaining “Our first property was a multi-family. That's how I got into it.”[7:00] Ola knew from the beginning he wanted a business that was in some form passive. He uses this language because he recognizes “Real estate is never totally passive. If you're not a creator or syndicator like myself, you can't just be somewhere on a beach and your business runs. You have to manage the property manager.” He does acknowledge that you can be a passive investor on some deals, but to a degree you will typically be taking some action. When asked about his motivations, he says: “It's about freedom of time and mind.” For him, true freedom of choice was tied to making good money.[9:30] Scott probes Ola on whether money is a prerequisite to certain kinds of freedom. Ola points out the variety of experiences that are only available to those who have achieved a degree of financial stability. Pursuing truly ambitious goals generally does require capital. Ola believes this is also true of “freedom of mind”--and points to some of the experiences that combat the modern problems of anxiety and depression. Money can be used towards fulfilling activities.[11:30] Scott points out that there's a trade-off in freedoms. You may be able to use real estate to quit your job, but you will still have to manage your investments. Ola points out that he sets goals in terms of which freedoms he hopes to pursue: “I don't have to be a billionaire at the expense of spending time with my daughter..I don't have to be a billionaire at the expense of my soul.” He believes balanced goals are as important as goals that are specific and measurable.[14:00] Scott asks about fears or anxieties that Ola has overcome. Ola speaks to a fear that is fairly common among real estate investors: “If I get very successful, will I still be the same person?” He also has fears of failure, but believes both can be addressed through consciously not growing too quickly and simple awareness. [16:00] In reference to anxiety, Ola points to social media. He worries at times about the social media culture of artificial happiness, and projections of unrealistic standards of looks and success. This gives him concerns for his young daughter: “Our kids grow up into a culture of constant polished images of nonreality. It's just not true.” He also recognizes the utility of social media for real estate, and has raised a substantial amount of money on Instagram himself.[18:00] Scott points out many of us use social media to compare ourselves to others in a negative way. He wonders whether there is a more positive way to use these tools. For Ola, it's all about realism. He thinks if people posted truer reflections of their life, social media could have a more positive impact on the world. “Make sure you're pushing out reality,” Ola advises. [20:30] Scott and Ola reflect on why people go to such great lengths to create ornately artificial impressions of themselves on social media accounts. For those who use social media deceptively, Scott warns, “You're only tricking the people that are at the bottom tier of awareness of society. Everyone else has already picked up that there's just no way your life is that great. It's just not realistic.”[Tweet "“Our first property was a multi-family. That's how I got into it.” - Ola Dantis Episode 50 of The Real Estate Nerds Podcast"]Ola Dantis on One of His Worst DealsScott and Ola transition into a real estate war story of one of Ola's worst deals. As an avid podcaster and podcast listener himself, Ola is particularly excited to share about one of his worst deals. While he loves a great success story as much as anything else, he shares our opinion that discussing our worst investments can be extremely valuable.[23:30] Ola had gotten into a partnership and bought a large house in Baltimore, Maryland. He wasn't accustomed to buying houses that large--2500 square feet. He also knew personally he did not want to do a flip, since he preferred more passive investments and flipping is extremely active.[24:40] Ola, despite knowing that he didn't want to do flips, got drawn into the project after being promised high profits near $50,000. He freely admits he got overexcited. They bought the house, and it simply sat for the next three months. They did some very small repairs but the entire project took nearly seven months to finish. For the beginners in the audience Ola points out, “If you're doing a fix-and-flip, you want to be done in about 3-4 months from start to finish.” [25:52][26:00] For each additional month that clicked by, Ola was paying interest to his hard money lender. Contractors weren't completing their work on time. He knew from his projections that his budget would be higher. He knew rebuilding such a large house would be a massive project, but he didn't realize it would take so long.[28:00] If you get into real estate, according to Ola: “You're going to fail...It's okay. Don't give up.” He believes if you tell yourself you can succeed, you will. Things just happen in real estate, and that's okay. It's still a powerful vehicle, even if you get beat up a bit along the way.[30:30] Scott agrees and adds: “You can only say ‘I'm a failure,' when you stop. Otherwise, you're just learning on your path to success.”The Other Side of the Investing Coin: One of Ola's Best Deals and Today's Take-AwaysWe were fortunate to also have time to hear Ola tell us about one of his best deals, which teaches some slightly different lessons. Then, each investor shares their favorite take-way for our listeners from Ola's story.[32:00] Ola shifts gears to tell us about the property involved in one of his best deals, which also happened to be his earliest. In fact, it was his first multi-family investment property in a “good area” of Baltimore.[33:00] Ola's team remodeled the home and installed new appliances. Now, “This thing cashflows like a monster.” He points out that sometimes good deals and bad deals happen right on each other's heels, and real estate can just be an “up and down game.”[34:00] For Scott, one of the major lessons he learned from Ola's story was the importance of moving in the right direction. Fears and anxieties are normal; it's all about which action you take.[35:00] Ola has two lessons: “First and foremost, real estate is an abundance game. There's enough to go around.” He adds that the other major lesson is that real estate isn't a get-rich-quick scheme, but a long-term plan. There will be ups and downs, and how you handle them will determine your success. [Tweet "“You're going to fail...It's okay. Don't give up.” - Ola Dantis, Episode 50 of The Real Estate Nerds Podcast"]Connect With Ola DantisConnect with Ola on his website, InvestWithOla.com. You can also find him on Instagram most often out of his different social media accounts.Listener ResourcesThank you for joining us on today's episode of the Real Estate Nerds Podcast. For even more free educational resources on real estate investing and the law, check out the Royal Legal Solutions blog. You can also reach our host Scott Smith directly, connect with him on LinkedIn, subscribe to the Royal Legal Solutions YouTube channel, or join our investor community on Facebook.Don't forget to subscribe to stay up to date and have the most current episodes of the Real Estate Nerds Podcast directly in your listening library. Every subscription helps us create new, custom content for you. What did you think of today's episode? What would you like to hear more about in the future? Leave your thoughts and questions in the comments section below, or leave us a review in the iTunes store. We love hearing your feedback, so fire away. Join us again next time for another fascinating conversation. Thanks for listening and joining us on our journey to become better investors!

Guest: Sid Mohasseb is known as The Entrepreneur Philosopher. He is a published author, serial entrepreneur, venture investor, university professor, innovation leader, business thought provoker, and public speaker. At 16, he migrated from Iran to the US without his family. At 21, he started and later sold his first company, and at 25, he taught comparative Eastern and Western philosophy. Before the age of 30, he became the youngest partner of a national management consulting. Over the following two decades, he supported large-scale acquisitions and acted as a principal investor in middle-market companies leading company turnarounds. He also founded and led several early-stage and hyper-growth companies from inception to acquisition. His latest book is “You Are Not Them: An Authentic Entrepreneur’s Way,” where he shares how he approaches entrepreneurship as a master craftsman: an iterative lifestyle rather than a final destination. Episode in a Tweet: You are already an entrepreneur; now learn how to be a great one by leading authentically, creatively, and by navigating risk. Quick Background: I was introduced to Sid through a fellow YPOer and was immediately drawn into his story. His rise to success as an Iranian immigrant is inspiring and insightful. As an author, adjunct professor, a venture capitalist, a few times over corporate CEO, Strategic Innovation lead in Strategy for a conglomerate, a Harvard trained negotiator, a veteran board member, and a featured TED Speaker, Sid’s real expertise is in connecting theory and reality and helping people see the bend in the road ahead and make visions a reality. Sid and I talk about how to bring out the best version of yourself and navigating risk. Leadership is situational, personal, and unique for every leader, but Sid shares his belief that there are five universal elements that all leaders are impacted by. I love these because they are in alignment with reflecting forward. They are: 1. Three-Way Trust 2. Variable Communication 3. Overarching Courage 4. Situational Awareness 5. Constant Competency Sid and I also talk about his love of poetry and how he uses it to express his leadership philosophy. He also shares his thoughts on being an immigrant in America and how immigrants have shaped America and are critical to American entrepreneurialism, job creation, and overall society.

No one has a perfect life. We each have negative experiences from our past that have helped shape the person we are today. There is a difference, however, in how we respond to those tough challenges. Some people allow those circumstances to define them, and they can never seem to move past them. Others are able to change their perspective and use difficulties to strengthen them and propel them into the future. I’ll let you guess which category best describes today’s guest.  As a teenager, Michael Arterberry was fortunate to receive guidance from positive adult role models who helped him overcome adversities and set high expectations for his future. Grateful for the role these mentors played in his own development, Michael decided to dedicate his professional life to helping people navigate the difficulties of life and launch their future into motion. For more than 25 years, he has been helping teens and adults use what they have gone through as a catalyst for success rather than an obstacle for failure. Michael is the author of Be Encouraged: 250 Days of Motivation and Encouragement, a daily motivational book. Additional information about his struggles as a child and a debilitating spinal cord injury as an adult can be found in his wife's book, God Was Holding My Hand. **Please be advised that a brief sexual assault/molestation reference occurs in this episode. If you are triggered by this, please check for details about skipping over it as you listen.  A positive mindset Is it possible to overcome extreme difficulties and develop a positive mindset? The answer is YES! Despite a horrific childhood, Michael was determined to create a positive mindset. A big part of that was his relationship with God, and in addition, athletic endeavors became his respite. He didn’t think of playing sports as “therapy” at the time, but that’s what took place as he reflects on his years in school. He played basketball, baseball, football, and soccer, and he was able to channel all of his energy from his family challenges to “play like a wild man.” Having a healthy outlet for his frustrations helped fuel his positive mindset, along with his determination and resilience. TWEET: Having a healthy outlet for frustration helps fuel a positive mindset. #chasingdreams Getting results How does Michael’s youth program produce the desired results? As he goes into schools around the country, his two-day program helps young people recognize the land mines in their stories and the damage they didn’t even know they had sustained. He teaches them to revisit those painful places but know that they can’t stay there if they want to move forward. Michael shares examples of kids who were wounded deeply; some go on to have miraculous healing journeys, and some choose to go in other tragic directions. Besides his youth program, Michael created his book of motivation and encouragement to help even more people. TWEET: You can’t stay in the painful places if you want to move forward. #chasingdreams Feeling lost Where do you turn when you feel lost? Michael likens feeling “lost” in life to going through a shipwreck and finding the broken pieces that are left---and holding onto them. He says to take those broken pieces and change your perspective. He warns us to be careful to not “drown in the shallow water,” but to stand up and walk on. The only constant in life is change, so look at 2020’s challenges as a time in which we’ve all felt lost in some way. Again, change your perspective and move forward.  TWEET: Be careful not to drown in the shallow water. #chasingdreams Guest Recommendation: ONE action for a dream chaser to take--”Narrow down your dream to what will make you happy, not what will give you the biggest paycheck.” OUTLINE OF THIS EPISODE: [2:01] What young Michael wanted to be [11:31] How Michael developed a positive mindset [14:40] How Michael started his non-profit [18:40] The results of Michael’s program  [24:36] Why Michael wrote his book [29:41] The importance of self-reflection [33:07] When you’re feeling lost [39:08] The value of listening [41:28] Why we need to live conscious lives [46:41] How you can “check-in” on others [47:44] ONE action for a dream chaser RESOURCES MENTIONED: Michael’s Facebook Michael’s LinkedIn Michael’s Website Shake the Dirt Experience Youth Voices Center Inc. Be Encouraged: 250 Days of Motivation and Encouragement by Michael Arterberry  God Was Holding My Hand by Rachel Arterberry  Watch the Episode on YouTube TWEETS YOU CAN USE: People think that busy=progress, and that’s false. I realized I had a gift for making young people feel comfortable. When I work with young people, I disarm them by being transparent from “Hello.”

If you’re a regular listener, then you know that mental health is a very important topic to me. Mindfulness is something we can all learn to practice to help deal with the stress of life. I saw today’s guest on a TED talk, and I knew I had to bring her to the show. A self-described “brain geek,” Dr. Kristen Race has spent the last 12 years exploring the nexus between mindfulness and neuroscience. She is the author of Mindful Parenting, the founder of Mindful Life, and Head of Mindfulness at Solvasa, a pioneer in integrative beauty. Dr. Race has been featured in The New York Times, NPR, CNN, and many more. She’s taught her mindfulness methods to over 50,000 worldwide leaders, including Sheryl Sandberg and Sara Blakely.  The accidental entrepreneur What did you want to be when you were young? The truth is that most of us end up being something totally different than those original dreams. Young Kristen wanted to be an Olympic gold medalist, and it didn’t matter to her what sport it would be. Later, she wanted to be a teacher, mainly because of some inspiring and impactful teachers she had. Kristen started her career as a teacher before her path took some interesting twists and turns. From teaching, she moved into mindfulness, which was a natural flow for Kristen. She was drawn to struggling students and wanted to develop helpful tools for them, so she got a master’s degree in Educational Psychology, and then went on to obtain a doctorate in Child, Family, and School Psychology with an emphasis in neuroscience. Working as an intern in both a high-risk, high-need school and a wealthy independent school allowed her to see incredible levels of stress and anxiety in students. A personal autoimmune disease crisis led Kristen to try mindfulness tools with students, so she formalized a curriculum and began training teachers and parents before she moved on to the world of corporate training.  TWEET: Most of us end up being something totally different than our original dreams. @DrKristenRace #chasingdreams Why trying--and failing--are good for kids Do you like to fail? None of us enjoy the feeling of failure, but it’s necessary for us to experience growth and learning. When we put too much structure on our kids, we don’t allow them to try new things. Part of learning includes taking risks, failing, and getting back up again. It’s the getting back up again that builds resilience. Kids need to have room to negotiate difficult social situations. We can help kids with the stress response in their brains to stress by teaching them to solve problems, control behaviors, think positively, and engage with others. Kristen explains her PBR method for handling stress triggers.  TWEET: Failure is necessary for us to experience growth and learning. @DrKristenRace #chasingdreams Take care of yourself How well do you take care of yourself? Do you feel the need to respond immediately to every single email? Do you feel pressure on the weekends or on days off to be available for work 24/7? If you can’t pull back and give yourself time away from work, then you are adding unnecessary stress to your life. Some organizations realize this, and they are mandating “no email Saturdays” to guard against stressing out their employees. Employers and employees alike need to step up and make clear the expectations on response times; this will help keep people from being stressed out and burned out in their jobs. You can’t sacrifice yourself for any job. Kristen explains how mismanaged stress will take a heavy toll on your health.  TWEET: You can’t sacrifice yourself for any job. @DrKristenRace #chasingdreams Guest Recommendation: ONE action for a dream chaser to take--”At the end of each day, think of three good things that happened that day. Share them with someone, or at least write them down. Studies show that forming this habit for two weeks will lead to a significant increase in happiness, a decrease in anxiety and depression, better sleep quality, and better work/life balance.” OUTLINE OF THIS EPISODE: [:51] Young Kristen’s dreams and the path to entrepreneurship [11:06] Why all these stressed-out students? [14:11] Why kids need to try new things---and fail [17:24] How we can help turn the tide [24:37] How we respond to create better solutions [28:40] You don’t have to respond immediately to every email [31:00] The benefits of gratitude [35:01] Take care of you [37:27] PBR isn’t a “one and done” practice [42:09] ONE action for a dream chaser [47:12] Get to know Kristen better RESOURCES MENTIONED: Dr. Race’s Website Dr. Race’s Facebook Dr. Race’s Twitter  Dr. Race's Instagram Dr. Race’s LinkedIn  https://solvasalife.com/ www.solvasabeauty.com  Today’s show sponsor: Your Personal Hype Man Podcast   Watch the Episode on YouTube   TWEETS YOU CAN USE: Kids feel our stress and take it in, but they don’t know how to process it. @DrKristenRace #chasingdreams It became clear to me that the stressed students were products of their stressed-out parents. @DrKristenRace #chasingdreams Students today have very little free time for unstructured play, which is changing the ways their brains develop. @DrKristenRace #chasingdreams

I hope your 2020 is off to a great start! This is a great time to talk about tips for the new year regarding a vitally important concept: your mindset. Having a positive mindset and exercising optimistic determination are key elements in chasing your dream. We’re jumping into these topics and more with today’s inspirational guest.  Jacquelynn Peterson is a 20-year corporate veteran who has turned into a joy and purpose advocate. She knows just how exhausting and painful it is to live someone else’s dream and slave away at work that doesn’t excite you while not knowing where your life is really headed. As a child of Vietnamese immigrant parents, getting good grades, going to college, and getting a good job was her prescription for success. With that in mind, Jacquelynn climbed the corporate ladder for 20 years, from entry-level to six-figure positions. Even at the height of her career, she still wasn’t fulfilled or excited about the direction of her life. A miraculous turn occurred when she defied all logic to find clarity on her life vision while at rock bottom. She went from drifting aimlessly through her life and career, incurring $150K+ in debt, and enduring a struggling marriage to achieving financial freedom, a strong marriage, and finding a way to do what she loves. Now she’s helping others find clarity on their life vision so they can start living the life they are meant to live with purpose, joy, and direction.  A focus on mindset What events have happened to focus attention on your mindset? For most people, going through difficult times and personal struggles are the impetus to turn their mindset around. In Jacquelynn’s case, it was an accumulation of personal life experiences that turned her focus inward. She came from a divorced family and was the only girl among six children of her Asian-immigrant father who always worked multiple jobs. As she was left home with her stepmother and brothers, Jacquelynn figured out how life worked and how she could use self-talk to get through rough days. Through TV shows, she observed life and learned how to interact with others. It was this background that spawned her love of human psychology and human behavior. TWEET: You can use self-talk to get through the rough days. #chasingdreams Building positive self-talk How do your thoughts make you feel? Do you ever hear that negative voice telling you that you aren’t good enough and that you’ll never accomplish your dreams? Jacquelynn uses the personal example of launching into a new field in which the “little voice” tells you that your experience is inadequate and that you’ll never succeed. You have to differentiate between facts and your assumptions. Jacquelynn says that if you’re going to make assumptions, then assume things that are positive and will serve you well in positive ways. It takes intentional practice to exercise your mind to gravitate toward positive thoughts about yourself.  TWEET: You have to differentiate between facts and your assumptions. #chasingdreams Defying logic When have you defied human logic in your life? Jacquelynn found herself without a job and in massive debt, but she still didn’t let those factors stop her from moving into her dreams. She kept thinking about what she wanted to do with excitement and enthusiasm, and she knew that these consistent great feelings about her dreams would eventually lead to something wonderful. With meditation and visualization, Jacquelynn focused on clarifying and defining the vision of her dream business. It wasn’t long before magical things fell into her lap and inspired her to take action. TWEET: Focus on clarifying and defining the vision of your dream business. #chasingdreams Guest Recommendation: ONE action for a dream chaser to take--”Take the time to find clarity on your vision and the ideal life for YOU.” OUTLINE OF THIS EPISODE: [:45] Young Jacquelynn’s dreams [2:42] Why Jacquelynn became focused on mindset [6:09] What is self-talk? [7:46] How we fight negative self-talk [13:49] The jump from finance to mindset [18:33] Acting on the revelation [21:16] The key is to just relax [24:16] The power in changing your perspective [27:17] Recommendations to chase your dream [32:06] Use your authentic vision [33:06] Get to know Jacquelynn better [37:32] ONE action for a dream chaser RESOURCES MENTIONED: Jacquelynn's Website Jacquelynn’s Facebook Jacquelynn’s LinkedIn Watch the Episode on YouTube TWEETS YOU CAN USE: Over time and with practice, the negative voice will be drowned out by the positive. #chasingdreams Self-talk goes on all the time, and many people aren’t even aware of it. #chasingdreams I had to figure out how life worked on my own. #chasingdreams

Today’s show is about an unlikely dream and a highly unconventional journey into a man’s world by a strong and creative woman. Her creations spark imagination and motivate children of all ages to turn off the TV, put down the video games, and go outside and play! Barbara Butler is the founder and CEO of Barbara Butler Artist-Builder, Inc. She’s been designing and building extraordinary custom treehouses and play structures for children for over 30 years. Barbara does both residential and commercial work in the US and internationally. Barbara’s mother wanted her to be a lawyer, but she loves working with her hands and learning carpentry skills from her brothers. She moved to San Francisco to pursue her artist’s dreams, and soon landed her first play structure job working in the backyard of Bobby McFerrin (the “Don’t Worry, Be Happy” guy). Creating these magnificent structures became Barbara’s passion, and she still loves her work 30 years later, as she lives her best life as a kid at heart.  Barbara’s background Have you always known what you wanted to do with your life? Barbara thought she would be a lawyer, mostly because her mother always told her she’d make a good one. She majored in political science and liked it well enough, but realized she didn’t want to be a lawyer. Barbara didn’t know what to do with her life, so she decided to pursue her love of writing by obtaining an English degree. It was the work she did with her brothers in the summers, learning bricklaying and remodeling, that made her realize how much she liked working with her hands. Painting was also one of Barbara’s interests, so she moved to San Francisco and worked with a friend doing artistic backyard designs - and the rest is history. TWEET: When working in your “craft,” you have to sculpt it so that part of your payment is your enjoyment in doing it, because you may never make big money at it. @barbarabutler #chasingdreams Pursuing a passion Can you be successful with no formal training? Barbara has proven that you can. She had no business, woodworking, construction, or architecture training, yet she combined these fields into what she does today. She learned by reading books about what she needed to know and turning to other people to help her with problem-solving. She has since become a licensed contractor and has even expanded her work by building a western-style fort for a woman who lives in a castle in France. TWEET: You can be successful at anything you put your mind to, even if you don't have any formal training. @barbarabutler #chasingdreams A woman in a man’s world How does a woman function in a male-dominated industry? It hasn’t been an easy path for Barbara. She’s been underestimated and not taken seriously. She’s had to prove herself over and over, not letting the men’s attitudes get to her. Her philosophy has developed into one of “forgiving everyone ahead of time” when she goes to a new construction site, and it’s served her well. In her local area, she’s reached the point where she is well-known and respected for her work--even in a man’s world.  Guest Recommendation: ONE action for a dream chaser to take: “You have to put in a half-day of marketing for every four days of work. Don’t wait for people to find you, but put yourself out there and make a name for yourself.”   OUTLINE OF THIS EPISODE: [1:57] Barbara’s work over the last 30 years (702 custom structures!) [3:06] Young Barbara and her dreams [6:13] Barbara’s plan in college [9:48] Facing criticism and doubters [11:36]  Being 1000% into her ideas [12:54] Barbara’s “Fire Sale” idea [16:54] Pursuing a passion [18:45] Barbara’s international work [21:04] Unforeseen benefits to following your passion [24:08] Jobs that stand out to Barbara [24:40] A woman in a man’s industry [32:03] Why Barbara’s story resonates so loudly [34:09] What has surprised Barbara about her work [34:42] ONE action for a dream chaser [36:57] Getting to know Barbara better   Resources Mentioned Barbara’s Website Barbara on Facebook Barbara on Twitter Barbara on Instagram See Barbara’s Behind-the-Scenes interview on YouTube Fundathon Donation Page: http://aimeej21.com/donate   TWEETS YOU CAN USE: TWEET: I have strong convictions to believe my own ideas even when other people don’t believe in them. @barbarabutler #chasingdreams TWEET: Playing outside was everything to me as I grew up. @barbarabutler #chasingdreams TWEET: With my structures, I want to recreate the sense of having wild fun outside. @barbarabutler #chasingdreams

Are you ready to do more, be your best, and live as big as you can?Get ready to embrace challenges, get uncomfortable, and enter into the unknown. We’re exploring how a single mother with a vision, ambition, and strategy fueled her career, investments, and education to quit her job and travel the world fulltime (with her daughter!). She has now traveled to more than 70 cities in 15 countries across 4 continents. Latisha Springer is an authentic leader worth following who has flipped the script on her story. She has been on her own since she was 16 and had to flee an unhealthy home as a teenager to begin challenging and unlearning the limiting beliefs that shaped her early life experiences. After giving birth to her beautiful daughter at a young age, she was determined to live beyond the confinements of our own boundaries, literally. We’ll Explore: How Latisha leveraged her career challenges and successes to align her moves with her vision to one day leave the corporate world and travel the world fulltime. How she saved approximately $55,000 cash, and bought a foreclosed house and earned an MBA with honors debt-free from a top-ranked program. How overcoming a difficult background made her strive not to be a statistic and obtain the "American Dream," but after climbing the ladder, she realized it wasn't what fulfilled her, and she was now part of another statistic. Within two weeks she quit her job, graduated from grad school, and landed in Santiago, Chile with her daughter. What happened next? You’ll Discover: How frugal and intentional living can fuel your dreams if you're patient.Her experiences across foreign lands that changed her perspectives How to gain new experiences to stretch yourself beyond what you know to be your normal (no passport required). How to embrace the excitement of the unknown, unpredictability of the foreign, and the challenges required to challenge it. Click to Tweet"You owe to yourselves to do more than merely survive. None of us know how much time we have to make our dreams happen, but we can be sure that we're running out of time." - Latisha Springer"Force yourself to have new experiences to stretch yourself beyond what you know to be your normal." - Latisha Springer“The hardest part is getting free of the fearful assumptions of our conventional thinking, but courage is created through action.” - Latisha Springer Interview Links:Business website: www.DesignedByL.comEmail: HelloDesignedByL@gmail.comInstagram: @DesignedByL

MC Vikram grew up in a very traditional, South Indian (specifically Malayalee) household where education and church were emphasized greatly. He developed a love for comedy at an early age and decided to take the risk, step out of his cultural comfort zone, and create his own material. Fear of how his content would be received led him to create anonymously, so he could just step away if the reaction wasn’t what he wanted. His leap of faith was worth it as his songs circulated around the world and became extremely popular, changing his life forever. “Welcome to India” Are you afraid to open yourself up to criticism? MC created the parody song, “Welcome to India,” back in 2002, which was the pre-social media generation and an entirely different world. Now, he’s making a comeback with a new generation. His comedy is something he loves doing, not just for himself, but to bring laughter and happiness to others. If you think about your next step too much, then you open yourself up to “analysis paralysis.” MC says that not everything you do will be a success, and the moment you put something into the world, you open yourself up to criticism. The key is to keep going. TWEET: “Stop chasing money and start chasing happiness.” #chasingdreams Outside the box Are you comfortable in stepping “outside the box”? MC says that every culture has its expected norms, but Indian culture especially has strict expectations for achievement. His decision to use comedy, stereotypical accents, and rap music to highlight Indian culture was definitely outside the box of these cultural norms. Even though “Welcome to India” was clean, catchy, and something Indian kids could be proud of, MC had to endure his share of criticism. His intention was never to bring a negative light to Indian heritage, but to step out and take a risk with the talents God has given him. He believes that sharing your talents can lead to great things! TWEET: “You have to think about failure as part of the formula for success.” #chasingdreams Enjoy the failure! Are you afraid of failure? MC wishes that people knew how to take baby steps in accomplishing their goals and didn’t dumb down the capabilities that they have. The fear of stepping outside of a comfort zone and the fear of failure keep many people in professions that they think are safe and secure, but they aren’t finding happiness. Failure is part of success, and it doesn’t define you! Stop fearing failure, take the steps forward, and enjoy the risk! TWEET: “Some people aren’t living their true selves, but are living what’s defined for them.” #chasingdreams   OUTLINE OF THIS EPISODE: [2:39] How MC got in the game [5:00] A flashback to 2002 [6:20] The fusion of comedy and rap [8:35] Respect for the Indian culture [10:50] Praise and criticism [12:33] Making his dreams happen  [14:30] Working on a comeback [16:45] How MC kept going [17:15] Being outside the box [20:25] Why MC takes the risk [22:43] The intent in moving forward [24:37] What MC wishes people knew [29:15] Don’t compare yourself to others! [32:55] Motivation for the comeback [35:33] Taking the chance [38:33] Rapid Fire Round   RESOURCES MENTIONED “Welcome to India” parody song  Instagram:  https://www.instagram.com/officialmcvikram/ Watch the episode on YouTube TWEETS YOU CAN USE:  TWEET: “You’re never going to please everyone.” #chasingdreams TWEET: “I wanted my own interests to come alive.” #chasingdreams TWEET: “When you put too much pressure on yourself, you take away the fun of it.” #chasingdreams  

One of the key components in chasing your dream is not to let yourself get distracted by the long-term vision or the successes that others may enjoy. Chasing YOUR dream means owning YOUR journey--however long that may be.  Tiffany Southerland is a lawyer by training and a change agent at heart. As a career confidence coach and facilitator, she helps students and professionals leverage their stories and strengths so they can maximize their career success. Tiffany also hosts “How Does She Do It?” which is a podcast dedicated to sharing practical advice on the intersection of faith, personal growth, and professional development. Tiffany has been a featured TEDx speaker and has served as a panelist, moderator, speaker, and facilitator on topics including professional development, diversity and inclusion, career transitions, overcoming trauma, and balancing personal values and career goals. Feeling the frustration What drives your dream chase? Tiffany thinks back to a time when she was frustrated with her podcast back in March 2018. She wasn’t receiving any feedback and honestly didn’t think anyone was even listening. She questioned why she was even putting forth the effort, but then she realized she needed to shift her mindset. Her long-term vision stayed the same, but she had to change the way she viewed her target and the way she measured her success. Her advice is to adjust your lens, which can shift your perspective. Your vision is what keeps driving you. TWEET: Your imperfections do not detract from your message the way it does inside your head. @tiffsouth #chasingdreams Take the risk Are you a risk taker? Tiffany explains that progress requires a certain amount of risk, which is something she learned from a mentor. To grow, we have to risk failure---and those are the moments in which we learn. We have to take chances. Not taking risks is a way of hiding yourself from what might happen on the other side of the risk. Fear hardly ever materializes the way we build it up in our minds. Tiffany says that the reward will outweigh the risk. TWEET: There are people NOT doing what you are doing, which means you are already brave. @tiffsouth #chasingdreams Your vision requires a choice Are you ready to choose between your opportunities? Tiffany explains that a talented person will always have interesting opportunities, but at some point, a choice will have to be made. One thing or the other will begin to suffer. Tiffany recognizes that a decision will have to be made at some time in her future about which path she will follow, but one thing to guard against is comparing your path to someone else’s. Others may have success that we see, but we don’t see all the struggles and obstacles they have endured. She says, “We have to be mindful of creating our blueprint based on someone else’s building.” TWEET: You have to run YOUR own race. @tiffsouth #chasingdreams Guest Recommendation: ONE action for a dream chaser to take: “Take one step every single day and don’t let the brightness of your vision distract you.” OUTLINE OF THIS EPISODE: [1:09] Catching up with Tiffany [3:28] When you feel like detouring from your dream [5:55] Maintaining your fire [9:22] How to receive a compliment [12:01] Stepping outside your comfort zone [15:45] The fear of low results [19:52] The impact of your authenticity [21:41] Someone who has inspired Tiffany [23:43] A mentor’s advice [27:20] Don’t measure yourself by someone else [31:19] You don’t see everything [34:35] What’s next for Tiffany [36:10] ONE action for a dream chaser RESOURCES MENTIONED: Find Tiffany on social media: https://twitter.com/tiffsouth https://www.instagram.com/tiffsouth/ https://www.linkedin.com/in/tiffsouth/ Find the Behind-the-Scenes interview with Tiffany:  https://youtu.be/qWE3c215-Uw Find our Fundathon Donation Page:  http://aimeej21.com/donate[ TWEETS YOU CAN USE: TWEET: You can’t make progress without risking something. @tiffsouth #chasingdreams TWEET: I’m grateful and humbled to be able to chase my dream while balancing my career. @tiffsouth #chasingdreams TWEET: You need to be thankful and receive the compliments that come your way. @tiffsouth #chasingdreams          

Value is in the eye of the buyer, and because assessing value is not as simple as it sounds, companies often get this wrong. Ken Rutsky specializes in helping companies tell their story in a way that connects it to the customer. He says that value is all connected to the stories we tell. Defining value We're trying to sell something. Essentially what we're doing is making a trade of the two things they value the most in order of least to more. Money is the thing everybody values, but often buyers value their time even more. They value the time they spend understanding, evaluating, and implementing a solution or a product. We're asking our buyers for two rare commodities, so we have to deliver something that is equal to or hopefully greater in value. As a result, the simple definition of value is what will the customer open his wallet and pay for? Many sales reps perceive that they are creating value but that may not be the case because assessing value is not as simple as it seems. Perceived value Ken said that the biggest mistake sales reps make is overvaluing value. Seems strange to say in a discussion all about value, but it's true. If we're sitting next to each other on an airplane and I'm showing you pictures of my four kids, by the third kid you've probably seen enough. We tend to get excited about our goods and services just like we do about our kids. Many times, we want to show the client thousands of pictures of it. We overvalue what they'll see in it. Instead, we really need to relate our product to our customers. Sales doesn't work the way it once did. Your customer doesn't need you to tell him about your product. They'll go to your website and find out everything they ever wanted to know.  In the book Launching to Leading, Ken talks about how salespeople should succeed today. Start by creating that shared context with the customer. Realize, too, that it's the customer's context, not yours.  Viewpoint You have to start the conversation about your customer's world. Come in educated about how you can transform your customer's world.  In a recent survey of B2B buyers, business buyers ranked product knowledge as the 8th most important factor in the process. They ranked the seller's ability to understand the buyer's business as the number one priority.  Number 2 was the ability to teach the customer something he didn't already know. Don't enter the relationship with the intent to sell something. Instead, have a conversation about their business, and then teach them something.  Teaching is critical to establishing your value as a salesperson. If the customer isn't learning from you, he could just as easily go to your website instead. In fact, most customers are 60 percent through the process before they ever want to speak to a salesperson. Find a teaching opportunity.  Stories  Realistically, it is marketing's job to create the stories, but the sellers are the ones who must deliver them and create context around them.  Marketing is a one-to-many art. Great sales reps show up and contextualize the stories. Understand the story of your product and how it transforms your customers' business.  You have to do the hard work of understanding all these things. There is no magic shortcut.  Empathy Sales leaders must operate with a sense of empathy. Understand that marketing is working hard to provide the stories and the materials. If marketing feels like they aren't getting the things they need, there's a shared responsibility to make that connection.  Marketers must have empathy for the pressures and difficulties of selling. Great marketers have empathy for sellers. They understand the need to work as a team.  Leaders must create that environment of empathy across the organization.  Confidence Sales reps have to be competent and courageous enough to show the product very early in the sales cycle. Whether it's a true demonstration or a case study, sellers have to demonstrate value if they want customers to believe it.  Don't wait six weeks into the sales cycle. Demonstrate early and often. Sellers must have the ability to create and demonstrate their own contexts.  Teach your customer something and then show them how the product can enable the thing you taught him. It can happen in the first call and then it should happen again and again through the process.  The teaching diminishes as the process goes along because the customer already understands the possibility. Your competition may be showing the products sooner because prospects don't have the patience they used to have. [Tweet "You can lose the sales you don't even know if you're shy about your value. Your customers may assume you're hiding something. #Value"] Do the homework and understand your customer and everything follows from there. Assessing value is not as simple as it sounds. "Assessing Value is Not As Simple As It Sounds" episode resources You can connect with Ken at kenrutsky.com. You can find information about him and his clients, and grab a copy of his book, Launching to Leading.  Connect with me at donald@thesalesevangelist.com. Try the first module of the TSE Certified Sales Training Program for free. This episode is brought to you by the TSE Certified Sales Training Program. I developed this training course because I struggled early on as a seller. Once I had the chance to go through my own training, I noticed a hockey-stick improvement in my performance. TSE Certified Sales Training Program can help you out of your slump. If you gave a lot of great presentations and did a lot of hard work, only to watch your prospects choose to work with your competitors, we can help you fix that. The new semester of TSE Certified Sales Training Program begins in April and it would be an absolute honor to have you join us. Tools for sellers This episode is also brought to you in part by mailtag.io, a Chrome browser extension for Gmail that allows you to track and schedule your emails. It's super easy, it's helpful, and I recommend that you try it out. You'll receive real-time alerts anyone opens an email or clicks a link. Mailtag.io allows you to see around the corners. You can see when people open your email, or when they click on the link you sent. Mailtag.io will give you half-off your subscription for life when you use the Promo Code: Donald at check out. I hope you enjoyed the show today as much as I did. If so, please consider leaving us a rating on Apple Podcast, Google Podcast, Stitcher, or wherever you consume this content and share it with someone else who might benefit from our message. It helps others find our message and improves our visibility. If you haven't already done so, subscribe to the podcast so you won't miss a single episode. Share it with your friends who would benefit from learning more. Audio provided by Free SFX and Bensound.

I often learn from entrepreneurs and I discovered a lot about storytelling and leadership recently during the Florida State Minority Development Council's expo. On today's episode of The Sales Evangelist, we'll hear from two of the entrepreneurs I met there. The best leaders learn from past leaders, whether the leadership was good or bad. CJ Latimore and Gustavo Hermida work in two different industries, but the things they share here apply no matter what industry you're selling in. Urban development CJ Latimore is a public art specialist who characterizes his work as "telling stories through architecture and urban development. He says it's about hanging on to cultural icons even after certain buildings have been torn down. He boils it down to adding a soul to buildings. It's one thing to have a building that's structurally sound but CJ believes it's vital to track the communities and demographics that existed in the building before it was torn down. Very often, when a building is torn down to make way for something new, the previous demographic is forgotten. So is their story. Storytelling CJ says it's possible to tell a story without saying a single word, and he points to art as the mechanism. [Tweet "The art of your legacy is bringing people together. #StoryArt"] We must bring people together more efficiently and create a sense of timelessness along the way. Begin by getting people to hear your story. Sales reps often try to add value to the company without even knowing anything about you or developing rapport with you. Business etiquette Consider this situation from a business etiquette perspective. If you don't know me and you don't know what my story is about, how can you act to help me? How can you add value? CJ's mission is to build images to help people get what they want in a prestigious way. When he shares that with people, they often ask to hear more. And when you can get people to say they want to hear more, they're ready for your story. Survival thinking He said his biggest challenge was lack of awareness. Because the human brain is hard-wired to think about food, shelter, and clothing, stories that don't incorporate those ideas can get lost. The answer, he said, is to be creative. Tell a story that will make people focus on something else even briefly. In this case, many people don't readily know what they can do with art. Perhaps it doesn't make sense to them. They don't go to shows or museums. The trick is to incorporate your uniqueness and associate it with food, shelter, and clothing. Survival and storytelling Everyone has pain and the quickest way to get someone to listen to you is to provide a solution to help their pain go away. You'll have their immediate attention because no one wants to be in pain. If you can share a way to save money, save time, or educate your prospect about saving money or time, that's what everyone wants. People want more time with their family and more time for vacation. Your job is to stop people in their tracks with the solutions you offer. People will remember you more if you're unique and if there's something about you that's meaningful. If it's true that the brain has as many as 300 impulses per minute, you have to find a way to engage three or four of those with your story. Other people telling your story When you can get other people to tell your story for you, that's an indication that you have a great story and that you've told your story well. People love to spread a good story. Since the beginning of time, people have shared the greatest historical events through story. Start with your story and turn it into a community story. Own your story. Compile multiple stories that work and make them your own. Make them exceptional. Give people the results that they need. Company values Gustavo Hermida said that his biggest struggle has always been aligning his company with the right people who will carry the company's values forward. His goal is to find people with integrity who make a promise and then deliver on it. It's important because people often distrust salespeople automatically. But people are people, and buying people are people. He has built a career on putting himself in other people's shoes to understand what will help the other person feel comfortable making a decision or able to move a partnership forward. Finding the right people He expanded his search to include looking elsewhere for the right people. Although previous experience was a welcome factor, it wasn't the main qualifier he was looking for. He discovered that he preferred hiring the right person and then forming that person. [Tweet "You hire people with character, not characters. #HireWell"] Company growth Gustavo started the company with zero base and limited financial resources. Over the last two years, the company has made the Inc. 5000 list of fastest growing companies in America. He caters to small startup companies because when it comes to multifunction equipment, sometimes leasing companies won't offer financing to companies until they're fully established. He helps those companies build their own credit, which has catapulted his company in terms of growth. Gustavo advises being very careful about the people that are working for you. Ensure that they share your company values. Build a team of different ages and different backgrounds. Motivation comes in many different forms, but find people who are self-motivated. Build a team you're proud to work with. "Storytelling and Leadership" episode resources You can connect with CJ at www.myuniqueawards.com. Connect with me at donald@thesalesevangelist.com. Try the first module of the TSE Certified Sales Training Program for free. This episode is brought to you by the TSE Certified Sales Training Program. I developed this training course because I struggled early on as a seller. Once I had the chance to go through my own training, I noticed a hockey-stick improvement in my performance. TSE Certified Sales Training Program can help you out of your slump. If you gave a lot of great presentations and did a lot of hard work, only to watch your prospects choose to work with your competitors, we can help you fix that. The new semester of TSE Certified Sales Training Program begins in April and it would be an absolute honor to have you join us. Tools for sellers This episode is also brought to you in part by mailtag.io, a Chrome browser extension for Gmail that allows you to track and schedule your emails. It's super easy, it's helpful, and I recommend that you try it out. You'll receive real-time alerts anyone opens an email or clicks a link. Mailtag.io allows you to see around the corners. You can see when people open your email, or when they click on the link you sent. Mailtag.io will give you half-off your subscription for life when you use the Promo Code: Donald at check out. I hope you enjoyed the show today as much as I did. If so, please consider leaving us a rating on Apple Podcast, Google Podcast, Stitcher, or wherever you consume this content and share it with someone else who might benefit from our message. It helps others find our message and improves our visibility. If you haven't already done so, subscribe to the podcast so you won't miss a single episode. Share it with your friends who would benefit from learning more. Audio provided by Free SFX and Bensound.

When we convince ourselves that we have nothing more to learn, we fail to ask enough questions and we sometimes even commit sales malpractice. Brian Robinson has been in sales for more than 20 years, but he said that he only thought he knew how to sell while he was in corporate America. He calls his plunge into entrepreneurialism the hardest thing he has ever done, and while it was successful, he said his eyes were opened when he entered the world of "you don't sell, you don't eat." Brian is the author of the book The Selling Formula, which codifies the steps he used to succeed in that venture. Intentional questions Many salespeople do the old "show up and throw up." We're so anxious to get to the presentation that we neglect to ask the very best questions we can ask to uncover the needs. We're seeking sincere engagement from our prospect, so this is the most critical component. Brian noticed that the best physicians diagnose illness with a list of carefully-crafted questions. That information became especially important when he worked for Johnson and Johnson selling internal devices for laparoscopy. Though the device was clinically superior to anything on the market, he wasn't getting any responses for trial evaluations. He knew the device was superior, so he combed through the features and benefits and put together a list of questions related to them. He structured them in a specific order and the wording of each was intentional as well. Asking questions He tested the questions, and within about 30 days his trial evaluations doubled because of that list of questions. When word got out that he had produced those kinds of results, people started asking for his list of questions. He passed it along and found that when people followed the questions exactly, they got the exact same results: they doubled their results. Brian grew fascinated with the whole idea of going deep on questions. He even developed a personal mantra that questions are the key to life. Although it took several iterations for Brian to get the list and order of questions exactly right, he stuck with it and he achieved success. There's still an opportunity to make it even better, but it's working very consistently now. Malpractice Brian defines sales malpractice as providing a diagnosis before you really understand the underlying issues. You won't be able to give your prospect the best possible answer, and until you've uncovered a need, you won't be able to proceed to the sales conversation. You have to earn the right to have that conversation. If you rush too quickly into the presentation, your sales presentation won't be nearly what it could have been. The key to all of it is how you create your questions. Get started Begin by making a spreadsheet with three columns. The first is your features, the second is the benefits related to the feature, and in the third column write down every question you can think of related to those features. Then take an 80/20 approach. Of the questions you've written, which 20% of questions will elicit 80% of the most critical benefits of your product? Start with general fact-finding questions and move into those 80/20 in the most appropriate order to identify the needs. Imagine you're selling premade home-cooked meals. What are two benefits to that service? One is that you're saving about 60 minutes per meal on grocery shopping, food prep, and cooking time. The other is simplicity. Now generate questions from those benefits. On a weekly basis, how many dinners do you cook for your family? How much time does it typically take you to make dinner? If all you had to do was move something from the freezer to the oven, how would that affect the frequency of your family meals? Now order the questions from general fact-finding to more specific. Then place the most compelling ones at the top 20 percent of the questions you ask. Emotional level Get down to an emotional level. We, unfortunately, avoid this, often because we aren't comfortable going that deep into our conversations. We also tend to approach these conversations with a transactional mindset instead of realizing these are human beings with deep emotional and physical needs. Go the levels that can motivate us to change. We're trying to make a difference as salespeople. Approach each situation with the mindset that you want to go deeper and ask heart-level questions. Strive to be seen as a trusted advisor instead of as a sales rep. You'll have a connection at the human level. Selling the concept If someone is willing to grab this idea and test it in their own sales conversations, the proof is in the doing. People have been shocked at the effectiveness of this practice because, shockingly, people don't think this way. Brian said he camped out on the questions because that's where the gold is. Sometimes management and metrics prompt us to rush the sales process. That causes us to focus on the wrong things. As a result, we end up working twice as hard with less impressive results. Instead of focusing on outcomes, focus on being so connected to the prospect that the outcome will take care of itself. We get comfortable where we are, so we live in ignorance. We are amazingly connected to our comfort level. We're addicted to it. But in order to grow, you have to embrace struggle. [Tweet "You could literally be one question away from doubling or tripling your sales outcomes. That's how important asking the right questions can be. #SolvingProblems"] "Sales Malpractice" episode resources You can get the first three chapters of Brian's book, The Selling Formula, by going to brianrobinsonbook.com. He also has content associated with the book available at thesellingformula.com. Try the first module of the TSE Certified Sales Training Program for free. This episode is brought to you by the TSE Certified Sales Training Program. I developed this training course because I struggled early on as a seller. Once I had the chance to go through my own training, I noticed a hockey-stick improvement in my performance. TSE Certified Sales Training Program can help you out of your slump. If you gave a lot of great presentations and did a lot of hard work, only to watch your prospects choose to work with your competitors, we can help you fix that. The new semester of TSE Certified Sales Training Program begins in April and it would be an absolute honor to have you join us. This episode is also brought to you in part by mailtag.io, a Chrome browser extension for Gmail that allows you to track and schedule your emails. It's super easy, it's helpful, and I recommend that you try it out. You'll receive real-time alerts anyone opens an email or clicks a link. Mailtag.io allows you to see around the corners. You can see when people open your email, or when they click on the link you sent. Mailtag.io will give you half-off your subscription for life when you use the Promo Code: Donald at check out. I hope you enjoyed the show today as much as I did. If so, please consider leaving us a rating on Apple Podcast, Google Podcast, Stitcher, or wherever you consume this content and share it with someone else who might benefit from our message. It helps others find our message and improves our visibility. If you haven't already done so, subscribe to the podcast so you won't miss a single episode. Share it with your friends who would benefit from learning more. Audio provided by Free SFX and Bensound.

Who doesn’t love a good story? Whether you’re reading, watching, or listening---you can be drawn in before you realize it. My guest today knows the power and magic of storytelling---and he’s sharing some of his secrets with us.   Shannon Cason has told stories all over the country with The Moth, Snap Judgment, and his own podcasts, Homemade Stories, and The Trouble. He is the chief educator for the Brutally Honest Storytelling Workshop Series and has worked with several companies, including WBEZ, WDET, and Spotify. He is originally from Detroit, and he’s gracious enough to come on the show to share his knowledge and experience as a dream chaser.   The magic of storytelling   Can you feel it? I’m talking about the moment when you hear a story, and you know whether someone is “putting on a performance,” using a gimmick, or being honest and open. The first thing Shannon noticed about storytellers is that people are drawn to you when you’re authentic and are yourself, especially when polarizing issues are involved. People simply relate more to truth and real life, and we’re drawn to that in stories because it allows us to see ourselves in the story or the experience. That’s the magic of storytelling.    TWEET: People are drawn to stories because it allows us to see ourselves in the experience. #chasingdreams   Why podcasting?   Have you ever had money that burned a hole in your pocket? Shannon’s first iPhone came as the result of a gambling windfall, and he started listening to podcasts. He had the great idea to mix his love of storytelling with developing his own podcast. He wasn’t satisfied to just “talk,” but wanted full-fledged productions with music and sound effects. Never thinking of this creative endeavor--or any artistic effort--as something that could sustain him financially, he realized that there would be no other job that would bring him as much fulfillment as telling stories and that he could make a living while sharing his stories and chasing his dreams.   TWEET: No other job could bring as much fulfillment as telling stories and chasing his dreams. #chasingdreams   Finding YOUR voice   In storytelling or podcasting, how do you find YOUR voice? You may start out by following and imitating someone else, but Shannon says you have to evolve from that beginning and add your unique style. The beautiful part is when you figure things out and find YOUR voice. You can watch and learn from others, but then put the content through your own filter of truth and authenticity. Find something that isn’t what everyone else is doing.    TWEET: You have to find your own voice. #chasingdreams   Guest Recommendation: ONE action for a dream chaser to take--”Find an example of who you’d like to be and backtrack that example to see where they started. Seeing where they came from should inspire you.”   See the behind-the-scenes interview with Shannon for more! www.aimeej21.com/youtube     OUTLINE OF THIS EPISODE:   [:10] How Shannon and I met in 2016 [1:25] What captured Shannon about storytelling [2:50] How storytelling is brutally honest and refreshing [6:58] Shannon’s storytelling aspirations [9:05] From storytelling to podcasting [11:20] Feeling financial pressures and fears [13:50] If people didn’t pursue their higher calling [17:00] Why we “trap” ourselves into living others’ lifestyles [21:19] “Outside the box” thinking [22:54] How Shannon put his own spin on his work [25:15] How his children are following in his footsteps [29:13] One surprising outcome [31:49] What’s coming up next for Shannon [33:16] ONE action for a dream chaser   RESOURCES MENTIONED:   www.aimeej21.com/episode187   www.aimeej21.com/donate   Consider donating to help the show!   www.shannoncason.com  Find out more about Shannon and Brutally Honest Storytelling

Do you have something that you're passionate about and want to build an online business on, but fear you might not know enough to actually do it? Maybe you feel that you're just not credible enough for people to pay you for what you have to offer online? A lot of online entrepreneurs feel this -- it's called, “Imposter Syndrome.” It's exactly what you might be struggling with if you answered “yes” to our questions above. Even after validating your idea and digital product, even after making sales and gaining customers, this is a problem that holds many online entrepreneurs back from growing their online business. We will tackle this mindset issue in this week's episode, as well as share the amazing success our guests have achieved in their online business within a short span of time despite their mindset hurdles. Our guests in this episode are couple-preneur, Amanda and Joe Nibley. Living just outside of Atlanta, they are parents to two young children and are both working in the insurance industry (yes, they have their day jobs, two children, AND an online business!). Amanda has always had a passion for health and fitness, and because of that, they achieved a profound change in their overall health and lifestyle by changing their relationship with food. After helping family and friends get in tune with healthier eating habits, they realized that they've found their calling and their passion to help others grew bigger and bigger. And this is how they're online entrepreneurial journey began. It was this passion that gave birth to their online health and nutrition business! Now, Amanda and Joe had transitioned into a membership site after doing some successful challenges for their niche, and earned over $3,000 on their membership launch! Their membership site helps people cook and prepare healthy meals, learn more about clean eating, and living a healthy lifestyle. They have helped their members tremendously, and Amanda even got a certification in functional nutrition just recently! But even with their recent success, Amanda still talks about her mindset struggle and confidence issues regarding her expertise and passion. Join us as we help Amanda and Joe tackle these mindset hurdles to take their online business to the next level. We also share strategies for consistent content creation, as well as creating strategic result-oriented lead magnets. So don't miss it! [Tweet "“You are going to have haters, but always focus on the successes.” - Jocelyn"] [Tweet "“Consistent action is better than perfect action.” - Jocelyn"] [Tweet ""Results come from doing something, not doubting it."- Shane"] You Will Learn: How our guests were able to have an online business while both working a day job Dealing with and overcoming “Imposter syndrome” Roles in your business with your spouse (and the importance of having your spouse on board) The importance of consistent content creation Strategically creating results-oriented lead magnets and opt-ins PLUS SO MUCH MORE! [Tweet "“For every 1 hater you get, there will be 90 amazing messages from people you helped.” - Jocelyn"] [Tweet ""Tell them why, tell them what, but sell them how." - Shane"] [Tweet "“All you have to do is make more right decisions than wrong ones. If you're 51% right, you win!” - Jocelyn"] [Tweet "“Don't show people what you know, show them results.” - Shane"] Links and resources mentioned in today's show: FL 183 – How Sandra made over $700 a month in passive income while raising a newborn and fighting breast cancer The Flip Your Life Community FYL Live in Nashville Amanda and Joe's website Related: FL 192 - How to be Lucky FL 03 – How to Work Together, Without Killin' Each Other FL 06 – 5 Tips for Getting Your Spouse On Board with Your Online Business Enjoy the podcast; we hope it inspires you to explore what's possible for your family!

“I got this idea, but I don't know if it will make me money.” Does that sound like a familiar statement? Have you ever come up with an online business idea, but thought “Nobody would ever pay for that!” Well, don't dismiss your idea so quickly because the internet is an amazing thing. The internet changes everything and you could make thousands of dollars on almost anything you could think of selling if you just take action! Yes, you've heard of so many business coaches, life coaches, social media coaches, and similar types making money online… well, today we have something different, and you're in for a treat! In our Flip Your Life community, we have a lot of different people with different niches, but this one is one of our favorites! Today's guest is Teresa Perleberg. Her online business? How about “Shearing sheep and turning their wool into a statue!” Okay, that may be oversimplifying it, but it just gets better! Teresa lives on a North Dakota farm with her husband and 4 kids, 93 sheep, 50 cattle. Her husband had worked multiple jobs to provide for their family, she wanted to help out while still being able to stay homeschooling the kids. It turns out that her discovery of an amazing craft (that utilized her sheep wool) would be the solution to this. She does something really awesome called needle felting. You'll have to listen in to hear Teresa explain what that is in detail, but we absolutely love it! She started selling her needle felted art on Etsy in 2008, then transitioned into making needle felting kits and selling them. And because her audience had shown so much interest in taking their needle felting to the next level by learning more techniques, Teresa had started a membership business on Needle Felting. Her online business has grown to have a stable income which was enough for her husband to quit his night shift job and have more time with the family! Now her husband and the kids all help out on her online business, working together as a family. That's Flippin' your life, y'all! Join us as we help Teresa on her membership retention strategies, audience engagement, overcoming technical problems, and growing her membership. Anytime we can talk about shearing sheep in a podcast is always a good day! [Tweet "First, you make money by what you do, then you make MORE money by what you know."] [Tweet "You can literally make thousands of dollars off of any idea if you just take action.”"] [Tweet "When you raise your price, what you're saying to the world is “I am more valuable than this.”"]   You Will Learn: Strategies for membership retention How to connect more with your audience, get them involved, and get them to know you Overcoming technical problems and not getting caught up by it How to keep your members paying and not have too many customer service problems Live video and audience engagement strategies Plus so much more! [Tweet "Successful people find a way to solve the problem, not just talk about the problem."] [Tweet "People with a wealth mindset don't say “I can't afford that”, they say “How can I afford that?”"] [Tweet "Whatever is easiest and the lowest energy for you and your members, that's what you should do."] Links and resources mentioned on today's show: Teresa's Needle Felting Website Carolyn Lincoln's Dog Training Website Beth Bohnert's Cashmere Goats Flip Your Life community Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may even read yours on the air! ? Success Story of the Week: This week's success story comes from Flip Your Life community member, Carla White! Carla's title for her success story forum post says, "I rebuilt and re-launched my website!" Carla says, "As I sat at my husband's hospital bedside for an outpatient iron transfus...

What does it take to attract people and get them to pay you for what you offer? How do you market yourself online? Let's find out in this episode with our guest Neil & Kristen Winking. They are a couple working on transitioning their experiences as wedding photography business owners to an online membership business model. Neil & Kristen owned a wedding photography business for about 5 years. Kristen ran their business full time, while Neil continued with his full time job and helped out as much as he could. Their business was born from their love of photography, but what they didn't expect were all of the back-end business responsibilities and the many, many hats that entrepreneurs wear to keep everything running smoothly. In fact, it was quite a struggle for them in the beginning as they were learning, sometimes the hard way, how to build and grow their wedding photography business. They became pretty successful, but relocated at the end of 2015, and with that the business closed. Once the family was settled in their new area, they just knew that they wanted to take their business online to allow them both the freedom and flexibility they need to spend more time with their 5 y/o son. They launched Hobby2Pro, where they provide coaching service to other wedding photographers in order for them to build and grow their own wedding photography business, just like they did. With their content and online infrastructure ready, they are faced with their biggest challenge: how do they market themselves? What does it take to really attract people and get them to pay you for what you offer? We're going to talk about how to overcome that mental hurdle of “tooting your own horn” and tactics that can supplement your mindset shift to get more people in your doors. Cold day, frozen lake, but with a HOT podcast! Now, grab a warm drink and get ready to take down notes. We're not going to let this weather keep us from taking action!   [Tweet ""You must be seen doing what they feel is hard or impossible, then start believing they can do it too." - Shane"] [Tweet "“By sharing my experiences & story, I'm possibly helping someone else to impact other people's lives.” - Jocelyn"]   You Will Learn: How to market yourself even when you're a private person S&J's Healthy discussion exercise Why transparent people draw the right people in Documenting your success Plus so much more! [Tweet "“Be transparent, people appreciate honesty.” - Shane"] [Tweet "“Remember, you are making a difference in other people's lives.” - Jocelyn"] Links and resources mention in today's show: Neil & Kristen's website - https://hobby2pro.com/ Flip Your Life community - https://flippedlifestyle.com/flipyourlife Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Success Story of the Week: Today's success story from the Flip Your Life community forums comes from Sandra Chen. The subject of her Success Story post's says, "I averaged AUD 760 in profit in the midst of having a child and fighting breast cancer!" Wow. This is one of those MASSIVELY inspirational success stories that absolutely brought tears to our eyes, blew our minds and just motivated and inspired us to take action because... Sandra said, "I just did an online business profit chart from June to December 2017, and I was surprised to learn that I was able to earn AUD 760 on average per month. This year, I HARDLY worked on my online business. I focused a lot on my home piano teaching business, having just relocated to a brand new country and city of Melbourne, and trying to set some roots into the community. I spent much of the year pregnant, and shortly after childbirth grappled with a fresh diagnosis of Breast Cancer, and an intense chemotherapy schedule (ends March 2018) takes up ...

We're so excited to have one of our most active members on air with us this week! On her 4th time guesting on the Flipped Lifestyle podcast, we have the author of the ultimate parenting book called, “Positive Discipline Ninja Tactics: Key Tools to Handle Every Temper Tantrum, Keep Your Cool, and Enjoy Life with Your Young Child,” Karen Lock Kolp, M.Ed. Karen is a blogger & podcaster who specializes in helping parents understand their young children. She shares her personal life lessons with her audience, and is driven by the passion to guide us parents through our everyday parenting challenges. Her husband, Ben, helps in processing the audio content for the “We Turned Out Okay” Podcast and is her biggest supporter. They've already gone a long way from when they first started out online, and now need help to grow their parenting community even more. Join us as we share our own experiences on making mistakes, learning from it and how Karen can benefit from embracing these likely mishaps online. If you're feeling discouraged and nothing is going the way you want it in your own business, make sure to tune in and gain the insight that will help take you to the next level! [Tweet "“You can show someone your support by reaching out to them, your encouragement helps them to go forward.” - Jocelyn"] [Tweet "“If there is no reciprocity, people lose energy, people lose drive.” - Shane"]   You will learn: What to do when things don't go according to plan Stepping away from Spotlight Syndrome Keeping your audience in the loop The beauty of a smaller email list Plus so much more! [Tweet "“For the 1% that disagree, the 99% will be like, ‘Oh, she's a real person too, and this makes me feel better about her!'” - Jocelyn"] [Tweet "“Spin your disadvantages back to advantages.” - Shane"] Links and resources mentioned in today's show: Karen's website Karen's 1st FL episode Karen's 2nd FL episode Karen's 3rd FL episode Useloom  FL YouTube - Disney Cruise  Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moment: This week's Can't Miss Moment is a really, really good one.  We got to take our kids on a Disney cruise.  We went on a cruise down to the Bahamas with our kids.  We got to go to Disney's private island which is Castaway Key.  We got to go to Atlantis, which is that big resort that you see on TV all the time.  I've always wanted to go there just to see it in person.  And we got to go on a Disney cruise, and it was just the best experience I think I've ever had on any trip. We just decided to go, and we went.  We had the best time.  Isaac, when he was coming back, was like, "Dad, that was the best trip ever.  I can't believe I got to actually do something like that.”  He said it was like all the things he had ever seen on YouTube.   Everyone in our family had a really good time, and the best part about it is it's not a once-in-a-lifetime thing.  We're already planning on possibly going on another in the near future.  That is truly amazing.  I couldn't have even dreamt of this when we were still teachers.  Now, our online business allows us to have these types of opportunities, which is amazing.  You can connect with S&J on social media too!   Thank you for listening! Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week! Can't listen right now? Read the transcript below! Jocelyn: Hey, y'all! On today's podcast, we help Karen take her online business to the next lev...

Need help driving more traffic to your website? We have Layne and Sondra Johnson on the show today, and getting more traffic to their website is one of the things we will learn in this episode. We'll be sharing insights on how they can take their fine art business to the next level! Sondra and Layne are a power couple, who's been working expanding their business both offline and online. Layne the first part of his career as a freelance illustrator, then 15 years as a children's book artist with over 20+ published books. Last year, he has officially switched to fine art and started creating a whole new body of work. He is primarily responsible for creating the content and the products. Sondra, on the other hand, has a full-time corporate job with a company she's served for 20 years. She was the one who laid out the foundations for their site, managing and learning how to handle the marketing and sales of fine art online. With the fine art business evolving like many other industries, the Johnsons are now looking into effective online marketing campaigns to grow their audience, but with so many platform options, how do you know which one is the right one? Join us as we discuss options of how artists can make money online, finding their effective social media platform and opt ins to get more people interested in the product. Are you a struggling artist hoping to get the right people to find your creations? Tune in and this just might help you take your idea to the next level. [Tweet "“You won't make money until you go out there and make something.” - Shane"] [Tweet "“If you can make 1, you can make 101 or 1,001!” - Shane"]   You Will Learn: How artists can sell online Driving more traffic to your website How to build and grow your mailing list Maximizing content type and platforms Plus so much more! [Tweet "“Don't do everything at once, work through a process.” - Jocelyn"] [Tweet "“Everything is a trend, be prepared for the change.” - Shane"] [Tweet "“Connect people who find interest in what you do.” - Jocelyn"] Links and resources mentioned in today's show: Layne & Sondra's Website Evan Burse - the Cartoon Block Flip Your Life community Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Success Story: Today's success story comes from Paul.  Paul is a fellow Kentuckian with me and Jocelyn, so we love Paul.  And Paul writes in our success forums inside the Flip Your Life community, "12 Members to 20." Paul says, "This is starting to look like something.  Since the beginning of this summer, I've gone from 12 members to 20.  At 12 I felt like maybe I was making a mistake." "It's funny.  It's feeling like a legit side business.  At 50, I think I will be able to concentrate on it exclusively.  Last fall, I was making pizza money.  Now, I'm almost paying for my health insurance.  Next stop, rent.  Then, it really starts to get interesting." We would love to help you write the success story for your online business. At the end of today's show, head over to flippedlifestyle.com/flipyourlife where you can learn more about building and growing a successful online business with the help of our Flip Your Life community. Can't Miss Moment: Our Can't Miss Moment for this week is a Wednesday afternoon walk with the kids and the dogs. The other day, it was a Wednesday, it was around 11 o'clock and I was kind of getting burned out, and I was trying to figure some stuff out, the kids were here.  I was like, "You know what? I'm not going to work the rest of the day."  I just shut everything down, got the kids, got the dogs, threw them in the truck -- I didn't throw them in the truck, like the back of the pickup for anything.  I actually got in the truck. We drove up to this little hunting club that we are a mem...

Want to know more about creating product tiers in your membership community? In this episode, we will discuss this strategy with our our Flip Your Life guest member, Joe Muench. Joe is a pharmacist who works in a hospital's intensive care unit, and has been practicing since 2000. His wife Daphne is an elementary reading teacher and supports him in his online business through brainstorming and doing all the editing. They spent the first year building their audience with their podcast, but didn't have a product yet. At the end of the first year, he wrote a book, called “A Pharmacist's Guide to Inpatient Medical Emergencies” to teach hospital pharmacists and residents what to do during a "code blue" in the hospital. On September 2016, Joe pre-sold and then launched the beta version of his critical care pharmacy academy - intended as a recurring membership site. The membership successfully launched by December 2016 and has garnered him over 90 members to date. Joe and Daphne are wanting to flip their lives by growing their online academy, so they can have the flexibility to spend more quality time with their two kids. They also want to foster the entrepreneur mindset as the children, ages 9 & 7, have expressed interest and had created websites of their own. Join us as we help Joe decide how to deliver different product levels in order to get more people onboard. We will share our insight on the advantages of using pricing strategies and get a deeper understanding on customer lifetime value. There are huge nuggets of online business wisdom that will help you take your online business to the next level in this episode. Time to get things started! [Tweet ""You gotta have an anchor sitting on one side of your product." - Shane"] [Tweet ""Give them a 30-second pitch, not a major pitch fest." - Jocelyn"] You Will Learn: What product levels to offer Understanding your customer's lifetime value What your upsell looks like per product level How do you calculate the lifetime value Plus so much more! [Tweet ""You always want customers to step up to the next level." -Shane"] [Tweet ""A product's lifetime is over when it's no longer accurate or relevant." - Jocelyn"] Links and resources mentioned in today's show: Joe's Website Flip Your Life community Flipped Lifestyle's Patreon Page Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Patreon question of the week from our Q&A with S&J YouTube series: This week's question is from Sarah.  Sarah says, "I have lots of ideas for an online business.  How do I research which one is best?" Click here to hear the answer to today's featured question! And if you would like to watch all of our Q&A with S&J videos, head on over to flippedlifestyle.com/YouTube, and subscribe to our YouTube channel. To ask a question for the Q&A with S&J YouTube show, you can do that over on our Patreon page at flippedlifestyle.com/patreon. Click on the image to Listen on iTunes: To learn more about working directly with Shane & Jocelyn in their Flip Your Life community, visit: https://flippedlifestyle.com/flipyourlife Join HUNDREDS of entrepreneurs from around the world pursuing the Flipped Lifestyle online! Success Story of the Week: This week's success story comes from Brenda, and Brenda wrote in the Success Forums in the Flip Your Life community, "I started an art teacher group challenge, and it was a success." Brenda says, "I wanted to share that yesterday, I put together a five-day art teacher drawing challenge, and I have 47 art teachers registered to do the challenge, 47 people on my mailing list, and my Facebook group, art teachers teaching art is at 120 members.  I was able to automate the entire challenge with email.  Now, I will try to do a video each morning in the Facebook group to ...

Want to be successful in getting new members join your community? Listen in on this episode and find out! Sharing her success and ready to take on the next level with us today is Veronica Lopez. Veronica is an Educational Consultant who works with K-12 teachers. For about nine years, she has provided district and campus workshops, serving teachers through one-on-one coaching. She has also provided one-off products through her website, http://math-lesson-plans.thinkific.com, and had successfully launched her membership program August of last year. As a teacher herself, it's been her greatest goal to provide quality content, support and service in order to make a difference in the education scene. When she launched her first online course last year, she had earned $16,000. This signature course of hers is aimed to help teachers with their state test preparation. Her most recent success, an additional 70 members to her membership community, is a testament to how her strategy has enabled her to scale the business. Now, Veronica is not stopping there. Her next move is still a mystery and that's what we're going to help her with in this episode. We'll be talking about some really cool strategies that have been tried and tested by Jocelyn, Veronica, and a lot of other members of our Flip Your Life community. You definitely shouldn't miss out, this might just get you unstuck and catapult you to the next level. [Tweet ""Webinars are meant to get people to raise their hand." - Shane"] [Tweet ""You'll never get 100% participation, that's just a fact of life." - Jocelyn"] You Will Learn: Veronica's webinar strategy Jocelyn's follow up recommendation Flipped Life Cycle Basics Inventory & calculating your effective hourly rate Plus so much more! [Tweet ""You don't just go grind and work forever." - Shane"] [Tweet ""It boils down to, 'Do you want a thumbs up or make money?'" - Jocelyn"] Links and resources mentioned in today's show: Veronica's Website  FL 86 - We help Veronica take her education business to the next level Flip Your Life community  Flipped Lifestyle's Patreon page Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Patreon question of the week from our Q&A with S&J YouTube series: This week's question is from Kathy, she says, “What are things that I should be looking for when I'm analyzing the data from my Facebook ads?” Click here to hear the answer to today's featured question! And if you would like to watch all of our Q&A with S&J videos, head on over to flippedlifestyle.com/YouTube, and subscribe to our YouTube channel. To ask a question for the Q&A with S&J YouTube show, you can do that over on our Patreon page at flippedlifestyle.com/patreon. Click on the image to Listen on iTunes: To learn more about working directly with Shane & Jocelyn in their Flip Your Life community, visit: https://flippedlifestyle.com/flipyourlife Join HUNDREDS of entrepreneurs from around the world pursuing the Flipped Lifestyle online! Success Story of the Week: This week's success story comes from Ben, and Ben's subject line in our Success Forum said, “I just got to 3,000 YouTube subscribers!” Ben says, “I love YouTube and I just hit 3,000 subscribes this week. I've also noticed that my Twitter and YouTube follows seem to track evenly with my email list numbers, although I have no way to confirm where the conversions are coming from, it's just a sneaky suspicion. I just wanted to step up to the brag table with my Flip Your Life friends, I love hearing all of your successes, keep up the hustlin'!” Well done, man! That is awesome. We don't just worry about sales funnels and sales in the Flip Your Life community, we talk about growing audience, getting subscribers,

Need ideas on how to drive more traffic to your membership site? Listen in as we help today's guest with strategies on driving traffic to her membership site to grow her online business. Setting the Flipped Lifestyle stage this week is one of our most engaging community members, Lea Saccoman. Lea is a proud mother of two teenage girls, and has been married for over 22 years now to her amazing husband. Their family lives in Boise, Idaho, which also happens to be the birthplace of her online business called, “Mom Knows College.” For the last 10 years, she has worked for an educational company doing ACT and SAT prep, as well as provide other academic tutoring assistance. Aside from her usual nine-to-five job, she also coaches clients with high schoolers, helping them understand the college planning process and admission. Now that she has become an expert in college planning, she wrote an eBook called, "Eight Steps to Finding the Best College Fit" and has already managed to sell these in the market. Lea's puzzle pieces are right on the table. Her website and avatar are in place, but she needs help on how to launch her membership - what's the process and timing to do this effectively? Join us as we share our strategies on how to drive traffic to your website, tips on how to start a beta membership, and creating & analyzing scarcity. Are you ready to take action? Let's get started. [Tweet ""A question being asked multiple times is a huge red flag that it can be turned into a product.""] [Tweet ""Action leads to result, but that doesn't mean you have to do it like someone else does it." - Shane"] You Will Learn: Cold ads, warm ads and hot ads How to drive traffic to your website Timing your grand opening Creating and analyzing scarcity Tips for opening a beta membership Plus so much more! [Tweet ""You want to remove friction while you are building your Know, Like and Trust." - Shane"] [Tweet ""Speak to people, figure out the problem, speak to their problems, then have solutions for their problems." - Jocelyn"] Links and resources mentioned in today's show: Mom Knows College FL 130 - Executor Help Network, Atty. David Harris The Solopreneur Hour [Tweet ""Do something, then simplify and master it." - Shane"] [Tweet ""If you have one direct path, you can later come up with more direct paths." - Jocelyn"] Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Patreon question of the week from our Q&A with S&J YouTube series: Patreon question of the week from our Q&A with S&J YouTube series.  This week's questions as from Cathy B.  She writes, "There are so many options for building a website.  Which platform should I use to build an online business?" Click here to hear the answer to today's featured question! And if you would like to watch all of our Q&A with S&J videos, head on over to flippedlifestyle.com/YouTube, and subscribe to our YouTube channel. To ask a question for the Q&A with S&J YouTube show, you can do that over on our Patreon page at flippedlifestyle.com/patreon. Click on the image to Listen on iTunes: To learn more about working directly with Shane & Jocelyn in their Flip Your Life community, visit: https://flippedlifestyle.com/flipyourlife Join HUNDREDS of entrepreneurs from around the world pursuing the Flipped Lifestyle online! Success Story of the Week: Today's success story comes from Joanne, and that the subject line in her success forum post is, "I can finally tell my husband I made money online!" "So I threw out a $5.99 entry-level product out into the world, and people bought it.  I've made $29.95 so far.  I know that is not so much compared to many of you, but it is my 11 cents moment." "As some of you know, I've been here since the beginning and it has taken m...

Need help on online business basics? Listen in as we discuss online business basics with today's guests and help they start their own based on what they are already doing. In this episode we have Brian and Mandi Stephens, a couple we met at Funnel Hacking Live a few months ago. Brian and Mandi are from Texas, have been married for almost 17 years now, and are blessed with two wonderful kids - Adrian & Gavin. Between the two, Brian is the expert in Internet Marketing, he has seen the huge potential to earn a sustainable income online. He also loves to do photography among other things. Mandi is a dedicated Special Education Teacher, whose love for teaching stems from caring for her daughter who has autism. Although new to the idea of online business, she has found inspiration to create her own membership site so she can help others communicate with their special needs child in a creative and fun way. Join us as we help this amazing duo go through the basics that will help them lay the groundwork to get their online business idea started. Everybody has to start somewhere. Tune in and this just might be where your “START” begins! [Tweet ""You get less friction when you split & assign tasks best suited to your skills." - Shane"] [Tweet ""It's not always about how much money can you make, but how many lives can you affect." - Jocelyn"] You Will Learn: Getting your online business started Building your online presence using Facebook Setting expectations and role organization Why you should attend LIVE events Plus so much more! [Tweet ""Go and see people live, go and shake hands, there's no substitute to real life.” - Shane"] [Tweet "“Your audience must see you as someone who gets what it's like to be in their shoes.” - Jocelyn"] Links and resources mentioned in today's show: Brian's Website FL 140 - Ryan & Hannah, the Australian couple-preneurs Elementary Librarian Screw the Nine-to-five John Lee Dumas' Website Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Patreon question of the week from our Q&A with S&J YouTube series: Patreon Question of the Week from our Q&A with S&J YouTube series.  This week's question is from Bridget. Bridget says, "How do I improve conversions on my autoresponder? I am getting traffic and emails, but people are not buying. Help." Click here to hear the answer to today's featured question! And if you would like to watch all of our Q&A with S&J videos, head on over to flippedlifestyle.com/YouTube, and subscribe to our YouTube channel. To ask a question for the Q&A with S&J YouTube show, you can do that over on our Patreon page at flippedlifestyle.com/patreon. Click on the image to Listen on iTunes: To learn more about working directly with Shane & Jocelyn in their Flip Your Life community, visit: https://flippedlifestyle.com/flipyourlife Join HUNDREDS of entrepreneurs from around the world pursuing the Flipped Lifestyle online! Success Story of the Week: Today's success story comes from Leah, and I tried to get Jocelyn to read this one on the air, but she totally refused because she said, "This ain't me." She says, "Here you go, you read the subject line." So Leah writes, "ERMAHGERRRD--" ermahgerd, you know like the meme, "... MY FIRST SALE!" in all capital letters with a giant exclamation point. "I lowered the price of my eBook a couple of weeks ago.  I've been running Facebook ads to get clicks in order to reach target later for my membership site, which has been simultaneously growing my email list little by little.  I'm offering my e-book and my autoresponder I am thrilled that I finally sold one.  I just sent a text to my husband, 'Made some big money online.  Ten bucks.  Giddy up!'" Good job, Leah, that is awesome.

Need ideas on project management strategies for your online business? Listen in on how we help today's guests deal with project management to get more work done.   Joining us this week are Rebecca and Dan Dekker, an inspiring couplepreneur, who took the calculated leap and succeeded online. Rebecca is a mother, wife and PhD-prepared nurse researcher with years of expertise in reading research, evaluating and then summarizing it. She is also someone who had personally experienced both the wonders and horrors of childbirth. She had joined the Flip Your Life community because she needed the support to push through and succeed online and had been featured on the show early February 2016, where we shared our insight on how to transition from a launch model into a recurring revenue business. She had created evidencebasedbirth.com, a place loaded with tons of unbiased childbirth-related research content that's paired with a supportive membership community, that aims to help educate families before they go into the hospital system. Managing the finances side of the business is her husband, Dan. He has an MBA and uses his expertise to allow Rebecca to focus on creating content and serving her members. They have close to 300 members and are looking into developing a plan to manage their growing community. We're going to share our personal take on how to effectively delegate tasks in order to get more work done as well as dive into “The Open Hand Philosophy.” You seriously should not miss this! [Tweet "“You know it matters to them when they are investing their money on this.” - Shane"] [Tweet ""If you aren't sure about the next move, take baby steps." - Jocelyn"] [Tweet "“It takes a lot of hard work and time to become an overnight success.” - Shane"] You Will Learn: The advantage of being ad affiliate free Launch model vs membership model Delegating: How to let it go and still get more work done Project Management: Managing expectations The Open Hand Philosophy [Tweet "“You become the average of the people you are hanging around.” - Shane"] [Tweet "“Just know your numbers, know where you are, know where you want to be.” - Jocelyn"] Links and resources mentioned on today's show: Rebecca's First Member Call  Jeanette Stein's Success Story  Jeanette Stein's Website  Evan burse's Website  Why we HATE the affiliate launch model  How to work together, without KILLIN' each other  Flip Your Life community Flipped Lifestyle Patreon Page Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments: Today's Can't Miss Moment is buying furniture for our new house.  Before, anytime we've ever bought furniture, we've been married almost 13 years now, and anytime that we've ever purchased furniture it's usually been some type of clearance set, we've always been super budget conscious.   We get things that we kind of like, but mostly that the price is right.  It was kind of cool this time, because we were able to go in, and kind of get things that we really wanted. You can connect with S&J on social media too!   Thank you for listening! Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post.   Can't listen right now? Read the transcript below!   Jocelyn: Hey y'all! On today's podcast, we catch up with Dan and Rebecca and help them move their health membership forward.   Shane:  Welcome to the Flipped Lifestyle podcast where life always comes before work.  We're your hosts,

Need ideas for your online marketing strategy? Listen in as we help today's guest with strategies for online marketing to grow her online business. Asking next level questions this week is an educator who truly believes that learning can be a blast, Flip Your Life community member and someone we've met in real life, Jacqueline Cushman. Jacqueline lives a simple and cozy life with Audrey, her lovely 8 year old daughter, in Bloomington, IN. She has a bachelor's & master's degree in journalism and education, with a wonderful day job at the local university. She has been working in the education scene for more than 20 years, exposed to countless programs and resources that only fuels her drive to discover and create more fun ways to teach children. After brainstorming with a friend, she decided to try and make online activity planners available for out-of-school programs and families. She is the proud owner of LessonZest.com, a place where you can find tons of amazing and engaging learning activities. She had officially launched her website in August 2016 and has had a successful kickoff. Fully live and with over 20 members, she wants to keep her community growing and is interested in reaching out to large enterprises that would benefit from her existing content. Join us as we help Jacqueline effectively target her expanding audience, we'll share insight on finding the right VA and how to print course materials. Get ready for some next level flippin'! [Tweet "“It doesn't matter who wants to throw money at you. Give them a target.” - Shane"] [Tweet "“You have to meet people in the middle, just go reach out to them.” - Jocelyn"] You Will Learn: Avoiding the content trap The advantages of Ad Targeting Jocelyn's 2 pronged approach Setting up discounts & pricing tiers Why it's better to have a VA Our take on printing course materials Plus so much more! [Tweet "“You don't just try to catch one fish and throw it in the bucket, when you clearly have a harpoon.” - Shane"] [Tweet "“The best answer is always to do what is best for your customer.” - Jocelyn"] Links and resources mentioned in today's show: Jacqueline's Website Elementary Librarian US History Teachers Flipped Lifestyle Patreon Page BarkBox: Bandit's Favorite Thing LOL Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments: Today's Can't Miss Moment is getting our new puppy, Coco. My family always laugh at me because Bandit, of course, was our "free" dog.  He has now cost us probably thousands of dollars.  He went from just hanging out around our house like you could see his bones, and he is now receiving a BarkBox subscription every single month. We didn't want him to be lonely.  Shane thought it would be a good idea to get Coco, and Coco is actually a purebred chocolate lab, and we got her from a breeder in town.  She has been just the most adorable thing ever. My reason for this being a Can't Miss Moment is not only is she adorable and our kids love her - it is like the joy of their life right now - but also because dogs are expensive.  I don't know if we could have afforded dogs before. We have spent so much money on vets and doctors and dog houses, and kennels and cages and toys.  I'm not exactly sure if we could have even gotten those, especially a bred dog like this that cost a few hundred dollars ourself. You can connect with S&J on social media too!   Thank you for listening! Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section ...

Guest expert Ben DeCastro is a Rhode Island native who dropped out of high school to play bass for Ringling Bros. Circus. When the bright lights of the big top dimmed, he became the Media Relations Specialist and Media Buyer for Cardi's, a local furniture store.  After years of perfecting his craft in social media, he ventured out on his own to create Big Ben Marketing & Consulting. Through this initiative, Ben helps businesses and media personalities take their social media game to the next level.   Big Ben's Facebook Marketing Rules: ● Carve out 2 hours every week to focus on FB marketing. ● Make sure your posts have correct & up-to-date information. ● Do not boost posts without setting target parameters. ● “Like” posts as your professional page. ● Keep it positive, to build credibility organically.   Tweet: Social Media IS the way to get quality leads for your business. #RockthePodcast @JessRhodesBiz   Facebook knows who their ideal clients are, be like Facebook. Find out who your ideal client is, how to market to them and how to attract them at Dream Business Academy Live in Orlando February 8, 9, and 10.  The event features speakers who excel in marketing, videos, and podcasts. There are a lot of sessions and tactical how-to's, that inspire you to think like an entrepreneur.  *To get $100 off your ticket, use the coupon code ‘Podcast' at checkout.   Tweet: You can target your Facebook post towards your guest's fan base. #RockthePodcast @JessRhodesBiz   Ben builds his fan base for his video series Carpooling with Ben with a small marketing budget and strategically targeted ads.   Make the Most Out of Your Interviews As a host, you will be investing time and money to get your guest ‘s interview out to the world, so you need to know who their target audience is. If you don't know who their target audience is, just ask them. Before sending a post, make a draft and forward it to the guest. Tell them you are looking forward to their feedback and if they think your post will get the best possible reaction.   Tweet: Your podcast doesn't have to follow a certain format. If you switch it up don't announce it just do it. #RockthePodcast @JessRhodesBiz   Create content specifically for the social media platform you are using be it Snapchat, Instagram, Youtube, Twitter, etc.   Be *Shure* to subscribe to The Podcast Producers. S3 starts June 1st!   A special thank you to the sponsor of this show Dream Business Academy.  *Remember to get $100 off your ticket to the Orlando Live Event use the coupon code ‘Podcast' at checkout.   Speakers at the Dream Business Academy Live Event: Bob Burg - The Go-Giver Melanie Benson Michelle Prince Gary George Jim Palmer   Resources Mentioned: Dream Business Academy Interview Connections Ben DeCastro on Facebook Benjamin DeCastro Wicked Rhody Cardi's Furniture Carpooling with Ben School of Podcasting Beatitudes of Church Social Media Glenn the Geek   *The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic

Need ideas on how to transition your career expertise into an online business? Listen to how we help today's guest do exactly that by talking about the fundamentals and strategies of starting her online business. This week's guest is Flip Your Life community member and Public Relations Expert, Cheryl Tan. Cheryl used to be a television news anchor and reporter. She had been in the media industry for nearly 20 years and started her company in 2014 in order to help businessmen and women gain media attention they want. Clear instructions and expert strategies, Cheryl gives even the most overwhelmed clients with fresh insight. Join us on this episode as we help Cheryl figure out the right avatar to build her membership, discuss how she can grow her content and find her rhythm on her first membership launch. Let's get this started! [Tweet "When people see the results, they're going to want what you've got."] [Tweet "You have to come up with something that is smart & easy to do."] [Tweet "You ain't never ready, so do it anyway & figure it out as you go. "] You Will Learn: How to batch your content to make it easier for your members. How to use your members' questions to grow your content. The advantages of having core beta members on your launch. Topics you can focus on for your podcast. Plus so much more! Links and resources mentioned in today's show: Flip Your Life Cheryl's Website Our recent Business Insider featured article Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moment: “Today's can't miss moment is our trip to Clearwater Beach.  We decided to go down to the beach because our kids love KIDZ BOP. We heard on Channel 77 that they were having a concert and I thought, “Oh, that sounds like fun.” We had a great time at Clearwater.  Our kids loved the beach. It's awesome that our kids get to just see the ocean.  It's not just about buying the concert tickets or buying the seats on the beach... it's just the experience of being out there.” You can connect with S&J on social media too!   Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week! Can't listen right now? Read the transcript below! Jocelyn:  Hey y'all! On today's podcast, we help Cheryl take her online public relations business to the next level. Shane:  Welcome to Flipped Lifestyle podcast where life always comes before work.  We're your hosts, Shane and Jocelyn Sams.  We're a real family who figured out how to make our entire living online.  And now, we help other families do the same.  Are you ready to flip your life?  Alright, let's get started.  What's going on everybody?  Welcome back to the Flipped Lifestyle podcast.  Great to be back with you again this week.  For those of you who may be new to the Flipped Lifestyle Podcast, this show is a little different than other online business podcasts that you're used to.  We do not bring on experts or gurus selling books or anything like that.  We bring on actual Flip Your Life community members, real people running real online businesses and we help them take their business to the next level.  I am super excited for our member that we are bringing on the call today because this is one of our members.  We have actually met in person.  We got to hang out with this person a few weeks ago in Chicago at a conference and we just know she is going to have some great questions today and we're going to have an awesome discussion about online business.

Want to learn more about retention strategies for you membership website? Listen in on how we help today's guest improve retention in his online business. On this week's information-packed episode of the Flipped Lifestyle podcast, we have Flip Your Life community beta member and creator of EscapeYourDayJob.com, Travis Peters. Travis is already an established entrepreneur with several online businesses, he is well-known as the founder of FaithLifeMoney.org, where he teaches others Biblically-oriented strategies on how to live a life of increase and purpose. His passion doesn't stop there, he wanted to pursue his dream business of guiding other online entrepreneurs to become successful in starting their own drop shipping business, and that's how Escape Your Day Job was born. Travis has already gotten huge progress after participating in our recent member exclusive Mastermind, and wants to sustain this growth by maximizing conversions. So, we're going to strategize on what he can do to achieve his goals for this venture. Let's get started! [Tweet "You can sit and watch all you want, but until you do something, it's not going to happen. - Shane Sams"] [Tweet "If you want people to do something, incentivize them with something they find interesting. - Jocelyn Sams"] [Tweet "See what everybody else says, see other angles, none of us have a monopoly of great information. - Shane Sams"] You Will Learn: What are some ways to maximize conversions. How to make a Linear Email Sales Funnel. What to do with your Autoresponder. How to help people take action. Tips to build long-term loyalty. [Tweet "If you're the leader and you're not there, there's no one to be loyal to. - Shane Sams"] [Tweet "Make people FEEL special and not because of some fake thing, it's just because they ARE special. - Shane Sams"] [Tweet "It might work, it might not work... Give it a go, you won't know until you do it. - Shane Sams"] Links and resources mentioned in today's show: Flip Your Life Escape Your Day Job US History Teachers Elementary Librarian SeaWorld Trip Review SeaWorld YouTube Video Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moment: "Today's Can't Miss Moment is our trip to Sea World.  I've been wanting to go to Sea World for a really long time.  I went a few years ago, well... actually probably more than a few years ago. About 10 years ago with my family before I had any children and it was really a good time.  And I just remember thinking for a long time that my kids would love to go to Sea World.  We we're supposed to go last year during our family vacation to Florida, however, we got hacked. So, we didn't get to go to Sea World last year and I was really disappointed. So, I was really excited to go this year during our trip." You can connect with S&J on social media too!   Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week! Can't listen right now? Read the transcript below! Jocelyn:  Hey y'all! On today's podcast, we help Travis take his drop shipping coaching business to the next level. Shane:  Welcome to the Flipped Lifestyle podcast, where life always comes before work.  We're your hosts, Shane and Jocelyn Sams. We're a real family who figured out how to make our entire living online.  Now, we help other families do the same.  Are you ready to flip your life?  Alright, let's get started. What's going on everybody?  Welcome back to the Flipped Lifestyle podcast.

Thinking of transitioning your business into a membership model? Listen in on this episode and she how we help today's guest transition his one-on-one coaching into a membership. Today on the Flipped Lifestyle podcast, we have Business Coaching Practitioner, Scott Beebe. Scott has been working for large multinational companies and other corporate settings. He was also a founding pastor at a small church, then a staff member for a bigger church before becoming an executive director for a small non-governmental agency in Nigeria. After a series of situations beyond his control, he literally woke up one day without a job. So, he later launched and founded the Business on Purpose platform, where they liberate small business owners from the chaos of working in their business.  He coaches them on where to focus so they can achieve their purpose as a business, become efficient and set systems to avoid bumps along the road. The highlight of today's discussion will be on how to tactically use his content to engage his membership and scale the business, so this will definitely have very helpful key points throughout the episode. [Tweet "You got to get over the fear and open the doors. - Shane Sams"] [Tweet "If it's the right community with the right leader, people will join. - Shane Sams"] You Will Learn: How to build the other end of your revenue pendulum. What am I charging them for? Do I start my podcast under my business name? Plus a lot more! Links and resources mentioned in today's show: Flipped Lifestyle The Flip Your Life Community Scott's Website (Business on Purpose) Dan Miller (Coaching with Excellence) Aaron Walker Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family. “Today's Can't Miss Moment is hanging out with some of our friends. We have several different friends in town.  A lot of mommies and kids because a sort of following to that stay-at-home/working mom category.  So, a lot of my friends either stay at home or they have days off.  Well, just the other day, my friend Amy, she has Wednesdays off and we decided to get together and let our kids play.  And, her kids, Preston and Harper, they are some of my kids' best friends.  And, they came up and we blew up the big inflatable water slide and they played on the playground and just ran around the backyard and had a great time.” You can connect with S&J on social media too!   Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week! Can't listen right now? Read the transcript below! Jocelyn:  Hey, y'all on today's podcast we help Scott scale his business coaching practice online. Shane:  Welcome to Flipped Lifestyle podcast, where life always comes before work.  We're your hosts, Shane and Jocelyn Sams.  We're a real family who figured out how to make our entire living online and now, we help other families do the same.  Are you ready to flip your life?  Alright.  Let's get started.  What's going on everybody?  Welcome back to the Flipped Lifestyle podcast.  It is great to be back with you again this week.  We are in the middle of the summer and it is hot here in Kentucky right now. Jocelyn:  Very, very hot. Shane:  Very hot.  So, I am super excited to be inside,

Thinking of starting a membership website? Listen in on today's episode as we help our guest set up her online membership to build recurring income. Today's guest on the Flipped Lifestyle podcast is Flip Your Life community member, Christina Tondevold. Christina is a math wizard and mother to four brilliant kiddos. She offers student-centered courses that nurtures children's appreciation for mathematics. As a professional speaker, her powerful and innovative approach guides her listeners into becoming enthusiastic learners, she is often invited to other school districts to spread her engaging teaching style with fellow teachers. She created Mathematically Minded, The Recovering Traditionalist, and K-5 Math Academy - all of which aim to revolutionize the current learning system in mathematics. Having multiple sites and product launches brings in either feast or famine. Tune in as we discuss the best course of action to scale her brand, share our know-how in building and maintaining an interactive membership and a lot more. [Tweet "Focus on your product that scales the biggest and makes money."] [Tweet "You should be what your market wants you to be, especially when what they want is clear."] [Tweet "Create aspirational products, something your members could work toward. That's what keeps members."] [Tweet "For business to business sales, have a starting point, but it is better to be flexible."] You will learn: The importance of building your brand. Why you should focus on the product that makes you the most money. Launching new products. Transitioning from the launch model to a membership site. Creating aspirational products for members. How to build an interactive membership community. Links and resources mentioned in today's show: Flipped Lifestyle  Jeff Walker's Website Patt Flynn's Website Mathematically Minded The Recovering Traditionalist K-5 Math Academy Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family. “We just took off for one day, put everything else off to one side and had a great day trip with the kids over at Monkey Joe's.” You can connect with S&J on social media too!   Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week! Can't listen right now? Read the transcript below! Jocelyn:   Hey y'all! On today's podcast we help Christina take her education website to the next level. Shane:   Welcome to the Flipped Lifestyle podcast, where life always comes before work. We're your hosts Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside down by selling stuff online. Are you ready for something different? Alright, let's get started. What's going on everybody? Welcome back to the Flipped Lifestyle podcast, great to be back with you again this week. We've got a great guest from our Flip Your Life community, it's gonna be a great discussion today. We're gonna talk a little bit about product launches, about memberships and all kinds of things in between. Today's guest on the Flipped Lifestyle podcast is Christina Tondevold --I've been practicing that one -- Christina, welcome to the show. Christina:   Thanks you two! I'm really excited to get to talk with you guys today. Jocelyn:   Yes,

Rebecca is a nurse and assistant professor who started a blog about Evidence Based Birth after going through a difficult experience giving birth herself. She has been able to not only make money online, but provide valuable researched based information that any parent can understand. As a clinical researcher and teacher, she is able to translate research material to improve childbirth for women around the world. Rebecca has already done well with the product launch model and wants to transition to a recurring membership based business. 60% of her audience are professionals wanting to have access to continuing education to her most popular product. Considering this, we discuss strategies she can use for her content. Since launching a membership site just four months ago, Rebecca has gained 180+ members. One thing she needs to start doing is to have every piece of content have a pathway from outside of the membership back to her membership offers. [Tweet "You can still impact others while making money online"] You will learn How to create multiple pathways to your membership Take your business to the next level Don't be intimidated by a membership model Why It's Important to Poll Your Target Audience How to Have Confidence in Your Online Business Be able to Predict Your Online Income 6 months out How to get more email subscribers to members Why you should be using Ads Webinar Training Forum Available to Flip Your Life Members What Future Pacing Is [Tweet "Controversy is always good for sales"] Links and resources mentioned in today's show Flip Your Life Community Evidencedbasedbirth.com Elementary Librian Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family. You can connect with S&J on social media too!   Thank you for listening! Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week! Can't listen right now? Read the transcript below! JOCELYN: Hey y'all! On today's podcast we'll talk about transitioning Rebecca's childbirth website from a launch model to a recurring revenue business. Welcome to the Flipped Lifestyle podcast, where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down, by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: What's going on guys? Welcome back to the Flipped Lifestyle podcast, it's great to be back with you again this week, excited to have another Flip Your Life member on the call today. This is a little bit different call, we've got someone who came to us with a successful online business, but she wanted to transition into a more sustainable, growing, recurring revenue based business, and that's what we're going to talk about today is how you can move making money online into something that might be a little bit lower energy, and a little bit easier every month, you know, a little bit less stressful because you're not waking up every day going ‘Where's my next sale coming from?' Our guest today is Rebecca Decker, Rebecca welcome to the show. REBECCA: Thanks. Thanks for having me, I'm excited to be here. JOCELYN: Yeah, awesome. So,

Today we're sitting down with freelance writer Ashley, to help her build her business while increasing her hourly rate. Ashley has been a freelance writer since 2007 until 2014 when she started ghostwriting. She does all of the research and writing for articles and posts it on clients websites and blogs. We answer her questions on how to get paid more for her work, create consistent recurring income, and how to always be asking how is my marketing content making a sale for me. [Tweet "You have to charge what you are worth. Stop undervaluing YOU"] Create more time for yourself by creating a system and process to eliminate the clients that aren't serious about hiring you. You will learn Where to find clients that are willing to pay for your expertise Guarantee Your Income by Offering Recurring Packages The importance of charging more for a one off offer Use Your Customer's Feedback to market to new clients Create a Plan to raise all of your rates to existing and new customers Keep Your Current Clients Happy by offering an extra bonus to your service. Set Boundaries with Prospective Clients Be Clear on Your Sales Page Convince People they Need to Hire a Ghostwriter through your Sales Page Content [Tweet "Don't give away your time. If you meet with people, charge them for their time."] Links and resources mentioned in today's show Flip Your Life Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family. We were able to go down to the surgery of one of our family members down in Nashville, took the kids to a science museum, swim at the hotel, spent time with the family member after their surgery was finished. You can connect with S&J on social media too!   Thank you for listening! Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week! Can't listen right now? Read the transcript below! JOCELYN: Hey y'all! On today's podcast, we help Ashley Grant take her ghost writing business to the next level. SHANE: Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: What's going on guys? Welcome back to the Flipped Lifestyle podcast. Excited to have on a Flip Your Life member today. We ae going to be giving out a free consulting call to one of our members and helping them take their business to the next level. We are super excited as to have a good friend on the show, not only a Flip Your Life member but an attendee at some of our live events and somebody we actually just saw in person a couple of weeks ago. They were passing through. We had got to eat lunch with them. It's our Flip Your Life member, Ashley Grant. Ashley, Welcome to the show. ASHLEY: Hey guys. I am so happy to be here today. JOCELYN: Yeah it's awesome. We have enjoyed hanging out with you in person twice now. So Ashley can attest that we are totally normal people for the most part. SHANE: We are not weird. We are not putting up a front. Do you know what I'm saying? ASHLEY: You guys are awesome. JOCELYN: So it's awesome.

Today's guest Lauren is a Flip Your Life Community member. She's got a blog called the Corner of Hope & Mane where she covers topics related to women's hair loss. Lauren works a 9-to-5 job and right now her blog is just a hobby. In the past year she began working on it a little more seriously and has 50,000 monthly page views along with a 2,500-lead mailing list. She currently makes about $1,000/month through ads and affiliate sales, which is great, but she's ready to take her online business to the next level! The first topic we tackle is generating leads. Right now Lauren only has one lead magnet - that's not enough. One of the ideas we gave Lauren is to look at her top 5 blog posts and create a different content-specific opt-in for each. We also discuss the best way for Lauren to monetize her site through a forum. The topic of her blog really lends itself well to a support forum, and we think there is a lot of value in creating a community where she is the leader and support backbone. Even if she only has a 1% conversion rate, Lauren could easily get 25 paying forum members within a month. At $25/member, that's $500/month! [Tweet "Your product could change someone's life, that is too important not to do"] Another topic we touch on is how to introduce paid content to readers who are accustomed to free content. The key is to provide real additional value to them and make no apologies for it. To wrap things up we go into Facebook and Google ads, and how Lauren can best leverage them to drive people to her site. Even though hair loss is considered a very personal subject, we found hundreds of thousands of users who have liked hair loss support groups and products on Facebook. There are also thousands of different searches on Google Lauren could take advantage of through Google ads. You will learn Ways to generate lead magnets Tips for increasing your lead magnet conversion rate Creating a paid membership site based on community value Techniques for drawing readers to her membership site How to introduce a paid area or paid content to your audience How to leverage ads to drive traffic to your website [Tweet "You will always make more off your own products than ads or affiliates"] Links and resources mentioned in today's show Flip Your Life Community Corner of Hope and Mane Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! You can connect with S&J on social media too!   Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week! Can't listen right now? Read the transcript below! JOCELYN: Hey y'all! On today's podcast, we help Lauren take her online business to the next level. SHANE: Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: What's going on guys? Welcome back to the Flipped Lifestyle Podcast. Great to be back with you again this week. We are feeling so much better. We are finally completely healed from-- JOCELYN: Not completely. SHANE: Almost completely. Jocelyn is still coughing a little bit. JOCELYN: I would say 90%. SHANE: But 90% we are back to normal and things are getting that way around here. Very excited about this week's episode because we have a flipped podcast for you where we bring on a member of our Flip Your Life Community and we ...

Today's guest, Jesse Krieger is an amazing example of the kind of life you can live if you strategically take action to make it happen. His publishing company, Lifestyle Entrepreneur Press is based around his personal success as a best-selling author, with his book hitting #1 in the Personal Success category on Amazon. He's leveraged his success to help other entrepreneurs who desire to build a brand or business around a book get that book published and ranking high on the best-seller charts as well. In this conversation with Rosetta Thurman, Jesse shares some of his story and practical tips about heading into a life that allows you the freedom and income to pursue your dreams. You won't want to miss this! [Tweet "You can leverage a book to build your entire business. Find out how on this episode"] You can build a brand and a business around a book, and Jesse Krieger is the man to show you how! Even if you wrote a best-selling book that would likely not be the means by which you'd gain a ton of income. But the content of the book does a number of things for you. #1 - it enables you to have a “business card” that is a book, a way for you to demonstrate your expertise in a tangible publication that people naturally respect. #2 - it lays the groundwork for you to build additional content off the topics you cover in the book, anything from online courses and video sets, to live events and speaking engagements. There's no limit to the ways you can leverage a book, if you know how to do it the right way. Today's guest, Jesse Krieger, is the man to help you do it, so be sure you listen to this episode of the Happy Black Woman! Start rough and improve as you go. Jesse Krieger may be a best-selling author and a publisher, but his success didn't happen on the first take. In this conversation he tells how he created a small, partly finished book, then modified it by adding more content, then continued to tweak and update it as he went along. That enabled him to get something finished and continue to build. Alongside his improvements, his business was growing at the same time. It's a philosophy he subscribes to and suggests that you follow. Don't wait for your “thing” to be perfect before you release it. Get it out there and make improvements as you go. That's how you learn what your market wants and needs and it's how you get yourself rolling toward creating the great things you have in mind. Learn Jesse's thoughts on this important issue by listening to this episode. Have you heard of the “big rocks' philosophy of goal setting? Jesse Krieger refers to an illustration his mentor taught him that uses a jar, large rocks, small rocks, sand, and water. It's a great way to conceptualize how you should go about prioritizing things in your life and business. The original illustration was taught by Stephen Covey and it continues to be a guiding principle for many entrepreneurs and business people today. You can see the illustration in this video, or even better, listen to this episode of the Happy Black Woman Podcast to hear how today's guest, Jesse Krieger, uses the concept to move his publishing empire forward month by month. You want freedom? Then you'll have to develop structure in your life. That may sound a bit counterintuitive, but it's actually very logical. Freedom is like any other goal, you have to put things in place that will enable it to happen. You can't just live a free flowing life and expect your desired freedom to come about. Jesse Krieger, today's guest, suggests that you need to put the systems and tools in place that enable you to manage the demands of life in a way that affords you the freedom of lifestyle and time that you want. If you don't, you'll be at the beck and call of whatever comes your way. Find out how Jesse does it on this episode. [Tweet "If you want lifestyle freedom it's going to require structure. Get the details on this episode"] The top 3 resources you need to publish a book this year! Today's guest, Jesse Krieger, is a publisher and is eager to see more and more entrepreneurs get their books written and published. Toward that end he shares a powerful free resource with the Happy Black Woman community in this episode. It's “The Top 3 Resources You Need In Order to Publish A Book This Year!” Jesse's a take-action kind of guy and this list is designed with that same mentality and approach. You can get a copy of this great author resource by listening to this episode! [Tweet "The top 3 tools you need in order to publish a book this year ~ from Jesse Krieger"] Outline of this great episode: [0:24] Rosetta's introduction of her guest, Jesse Krieger [3:05] The “mission” Jesse is on: To create a new type of publishing company, helping entrepreneurs become bestselling authors. [3:56] How Jesse does his work to make authors successful. [6:54] How a book can become a cornerstone of your business and brand. [8:19] The inspiration behind what Jesse is doing in his business. [11:08] The power behind getting a rough version started and improving as you go. [12:54] How does Jesse get things done and stay productive? [18:10] Creating your own structure that provides the freedom you want. [18:49] What freedom looks like for Jesse. [21:08] Jesse's goals for the next 5 years. [24:14] The people who keep Jesse inspired. [28:17] Jesse's favorite books. [30:07] A mantra Jesse uses in his life. [32:23] The #1 tip Jesse gives entrepreneurs wanting to build a brand around a book. [36:39] How you can get in touch with Jesse or find out more about him. Resources mentioned in this episode: Jesse's website: http://www.jessekrieger.com/ BOOK: Atlas Shrugged Lifestyle Entrepreneur Press Jesse's gift: The Top 3 Resources To Publish http://bit.ly/top3resourcesforauthors   Tweets you can use to share this episode: [Tweet "How to build your business or brand around a book, with Jesse Krieger"] [Tweet "Happy Black Woman is on the air, with expert guest, Jesse Krieger"] Thanks for listening! Please subscribe, rate and review… Thanks so much for joining us on the podcast this week! Be sure to leave me a note in the comments below with your #1 takeaway from the show. Don't forget to subscribe to the show to get FREE automatic notifications when each new episode goes live! Subscribe via iTunes (for iPhone) Subscribe via Stitcher (for Android) Finally, please consider leaving an honest rating and review for The Happy Black Woman Podcast on iTunes or Stitcher to help spread the word about the show and help more black women find our tribe! Join the Happy Black Woman Facebook Tribe: Join our Happy Black Woman Facebook Tribe to connect and network with like-minded women from around the world! Click here to request access to our private Facebook group.

  In today's episode of The Happy Black Woman Podcast, we have the honor of speaking with Molesey Crawford, founder of “The Queen Code,” a personal development community that is changing the lives of women all over the globe. As you listen to this episode you're going to hear how Molesey learned about her own feminine desires and self, how she channeled that into a business that was true to who she really is, and how that business has grown to provide her with the true channel of expression and purpose she was meant to have while providing her and her family with the freedom they enjoy today. Be sure to take the time to listen to this one, it's a real gem. What IS the Queen Code? Molesey's journey toward becoming the founder of the Queen Code has not been overnight or easy. It's through that journey that she discovered the principles of the Queen Code in the first place (as it should be, right?). She believes that there's a feminine evolution happening in the hearts of women all around the globe. Women are beginning to awaken to the truth that they are here for a reason. She believes that women all over the globe are feeling the calling to return, rebirth, reconnect, recover, remember and reclaim their feminine birthright. She desires to support those women on a journey of deep healing and transformation. Hear more of her journey to those realizations and how she's helping women all over the world as you listen to this episode. [Tweet "You need the “know who” before you need the “know how” - @thequeencode"] Finding a mentor early on made all the difference. Molesey's business was still very small and she had almost no money when she first decided to find and pay for a mentor - and she's never regretted it. In fact, that decision was the catalyst to moving her life and business forward in a powerful way. She started with $10 a month as part of a coaching program and now has elevated her involvement with her coach to a much higher level, and it's continued to reap great rewards. If you're stuck, needing help, or even moving backwards in your entrepreneurial or personal development, you may need to take that bold step and find a coach or mentor that fits your lifestyle. These two ladies (Molesey or Rosetta) may be just what you need. Find out more on this episode. [Tweet ""The longer we stay in indecision, the longer we are kept from what we want" - @thequeencode"] Be. Do. Have. That's the sequence in which personal transformation and business success comes. Molesey Crawford has discovered that nobody can have a truly free lifestyle and invigorating business without first going through this necessary sequence. BE - has to do with discovering who you are and what you are passionate about. Only when you function out of the fullness of your identity are you able to bring your intended value to the world. DO - This is the action step, where you put your dreams and calling into action. Most people start here and find themselves spinning their wheels and becoming burned out and frustrated as a result. HAVE - This is the aspect where you begin to receive the fruits of your labors and see the fulfillment of the calling you're acting on. Hear Molesey explain this progression on this episode. Slow down so your blessings can catch you. Too often women are so busy doing that they fail to BE who they truly are. Too often they believe that what they do is what makes them who they are. But the reverse is true. It's time to stop all the hustle and busy-ness so that you can find your true self, learn to do your work out of that place, and see the blessings that flow more naturally as a result. Moseley Crawford has learned these principles and they are what guide her work at The Queen Code. Hear her explain the importance of embracing and applying these concepts on this great episode of The Happy Black Woman, with Rosetta Thurman. [Tweet ""Queens! Slow down so your blessings can catch you." - @thequeencode"] Outline of this great episode: [0:24] Welcome and introduction of Molesey Crawford, today's guest. [1:30] What is the “Queen Code” and Molesey's calling? [3:56] What caused Molesey to turn her passion into a business? [6:40] A typical day for Molesey in her business and life. [11:13] At what point in your journey did you realize you needed a mentor? [15:15] The value of making an investment in herself. [15:54] Why “Be, Do, Have” is so important. [22:51] What does freedom look like to Molesey? [26:50] Molesey's favorite book for inspiration. [30:52] Do you have any other personal mantras you live by? [32:59] The #1 tip Molesey gives to women wanting to start a business. [34:55] How to find out more about Molesey and the Queen Code.   Resources mentioned in this episode: The Queen Code - go to Molesey's website to get your free audio! The Big Leap by Gay Hendricks Unlocking the Queen Code - Molesey's book Tweets you can use to share this episode: [Tweet "I always had this feminine edge - @thequeencode on this episode of the @happyblackwoman podcast"] [Tweet "It is safe to feel good - positive affirmation from @thequeencode on this episode of the @happyblackwoman podcast"] Thanks for listening! Please rate, review and subscribe... Thanks so much for joining us on the podcast this week! Be sure to leave me a note in the comments below with your #1 takeaway from the show. Don't forget to subscribe to the show to get FREE automatic notifications when each new episode goes live! Subscribe via iTunes (for iPhone) Subscribe via Stitcher (for Android) Finally, please consider leaving an honest rating and review for The Happy Black Woman Podcast on iTunes or Stitcher to help spread the word about the show and help more black women find our tribe! Join the Happy Black Woman Facebook Tribe: Join our Happy Black Woman Facebook Tribe to connect and network with like-minded women from around the world! Click here to request access to our private Facebook group.

Deb made the switch to online business 3 years ago, but has found herself trading time for dollars and wants to shift out of that into an online business without an income cap and strict hours. We're going to talk about the first steps to getting started so Deb can get her site for mompreneurs off the ground and start building an email list and creating income. We talk about if she should focus on affiliate products or create her own membership site in the beginning. We also talk about the importance of scheduling your time so you know when you should be working on content and when you should be working on products. It's about coming up with a strategy that let's you focus and understand where you should be. [Tweet "You should always have a strategy when creating content; think product first"] You will learn How you can leave a time for dollars job in the real world for one online. How to build a great lead magnet to build an audience. How to generate income quickly with a new website. Why we're not a fan of affiliate programs. How to structure a membership community from the beginning. The value of a great community. How to prioritize between free content and paid products. The importance of scheduling your time. How to get your blog done quickly using transcriptionists. Do you have enough content to start your membership site? The value of having a plan before starting a membership site. Links and resources mentioned in today's show The Flip Your Life Community Kate's Takes Audio Blog Our thoughts on Periscope Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family. You can connect with S&J on social media too!   Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week! Can't listen right now? Read the transcript below! JOCELYN: Hey y'all. On today's podcast we help Deb start an online business teaching mompreneurs how to work from home. Welcome to the Flipped Lifestyle podcast, where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: What's going on guys? Welcome back to the Flipped Lifestyle podcast; great to be back with you as always this week, to talk about online business and flipping your life upside down. We are super-excited today because we have a Flipped Podcast where bring on one of our Flip Your Life community members, and we give them a free consulting call to help them take their online business to the next level and we share that call with you because a lot of the questions that people ask us will apply to your online business as well. So, we want to make sure that everybody has a chance to learn from today's consulting call. Today's call is Deb McGranaghan; did I say that correctly? DEB: Yes. SHANE: I got it right; I practiced before we got on here. That's pretty big time. Alright, this is Deb McGranaghan, she is a Flip Your Life community member; Deb, welcome to the show. DEB: Thank you so much for having me Shane; nice job with the name. SHANE: We are bad with names and math around here,

Algebra Teacher Online Entrepreneur Jeanette works with Algebra 1 teachers and has struggled to find the best products and strategies to take her site from generating hundreds of dollars to thousands of dollars CONSISTENTLY. She recently restructured her products and created a membership site with WordPress. We're going to talk about how to build on her momentum (she recently got 55 signups for her new program) and what she needs to do going forward. [Tweet "You don't want to live launch to launch"] You will learn Success leaves clue. You don't need everyone to pay you, You just need a few people. Consolidate your products and raise your prices. Are you solving someone problems well enough to retain them as a customer? Some ideas on how to acquire new customers. How to evaluate a sales page. The implications of accurately targeting your ideal customer. Links and resources mentioned in today's show Flip Your Life Community Elementary Librarian Jeanette's website algebra1teachers.com Leadpages We would love to help you write the success story for your online business. At the end of today's show, head over to flippedlifestyle.com/flipyourlife where you can learn more about building and growing a successful online business with the help of our Flip Your Life community.  You can connect with S&J on social media too!   Thank you for listening! Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week!   Can't listen right now? Read the transcript below! JOCELYN: Hey y'all! On today's podcast, we're helping Janette take her online business to the next level. Welcome to the Flipped Lifestyle podcast, where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: What's going on guys? Welcome back to the Flipped Lifestyle podcast, great to be back with you again this week. We are super excited because this is a Flipped podcast where we bring on a member of our Flip Your Life community, who is out there trying to flip their life around, change their life through online business and we help them with a free consulting call, and we air that on the podcast so that everyone can benefit from the knowledge. And today's guest is an amazing member of our Flip Your Life community, someone who is just knocking it out of the park right now, building a lot of momentum in her online business. Our guest today is Janette Steins. Janette, welcome to the show. JANETTE: Thank you, I'm so excited to be here. JOCELYN: Yeah, we are very excited to have you. You have been just really killing it in our forums, inspiring other people, and doing some great things on your own. So we are really looking forward to talking to you and kinda delving into all that and how we can help you further and just keep doing great things. SHANE: All right, so what is your story Janette? What is your background, where did you come from? Tell us a little bit about maybe how you discovered online business, and kind of how you got into that and what was going on before you found Flip Your Life? JANETTE: Sure. I live in Michigan, I have six children; four are adopted, two are biological and very quickly, love teaching. I've been a teacher for 17 years, and but with my children I really want to be at home. So about four years ago – I looked at the date on my first blog post before I came on here, and it was four years ago. I couldn't believe it, I'm like,

In today's Q&A, we are helping Rina figure out what to do with her email autoresponder even though she doesn't have a product to sell. Here's a hint - Have your autoresponder set up from the very beginning. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! [Tweet "You should have an autoresponder set up from day 1, even if you don't have a product yet."] Resources Mentioned in this Episode Today's question from Rina at rinaorellanaflamenco.com/ Podcast on Sales Funnel Aweber Let's dive into this week's question! JOCELYN: Hey y'all! You're listening to a Q&A with S&J. Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down, by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: What's going on guys, welcome back to another Q&A with S&J. Our question today comes from Flip Your Life community member, Rina Orellana and I cannot pronounce that name, I am not sure what that is. Her website is rinaorellanaflamenco.com; not flamingo like the pink things you put in your front yard but the flamenco dancing. JOCELYN: Sounds like fun. SHANE: Flamenco dancing. And her question is, “I am working on my product right now, dance lesson videos and I have a small email list of less than 500 people. I am working on my lead magnet as well. My question is, should I have an email list and an autoresponder series at all if I don't have a product to sell yet? What should that look like? I have heard your podcast on sales funnels and I thought it was fantastic, but I'm wondering how to apply it to myself when I don't even have a product to sell?” JOCELYN: All right, so I think that you should definitely go ahead and have an email autoresponder series even if you don't have your product quite ready yet. The reason for this is to get people just more acquainted with you, and get them to know you, and when you do have your product ready to sell, you'll already have your email list there and you would already have been talking to them. In the meantime, what you can do is just introduce yourself and give a summary of what all is included on your website and where people could find it. And then also you can communicate with them and get them to tell you more about themselves; what they are doing in the dance world, what they need help with, what are their pain points that you could possibly solve with a paid product. SHANE: Yeah, one of the very first things that you should do when you are starting an online business is start collecting emails whether you have anything or not. Even if it's just the old, ‘Sign up for my newsletter' or email list or anything – and you are going to get an opt-in done fast, we want you to do a lead magnet, we want you to have a product mentality first and get something up there that you can exchange for an email address. But you've got to have something on the other end of that email collection that's going to happen over time. Even if it's just – this is not a great way to do it, but even if you are just broadcasting every week, ‘Hey, here's my new blog post', or like Jocelyn said, if you are just asking them a question like, you know, ‘What is the one dance step you have the most problem with?' I'm not exactly sure, anything about flamenco dancing, but something where you could open that dialogue, keep people coming back, you definitely don't want to get people's emails and then never talk to them again until you have something ready which might be months down the road because if you do, those leads are warm, that's why they gave you their email address in the first place, but they do cool off over time. So your email autoresponder can also include things like, ‘Hey, here's my Facebook page, follow me there' or ‘Hey,

In today's Q&A, we are helping Zach figure out how to make a video and landing page for his online course he's releasing. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! [Tweet "You're not gonna make a dime if you don't create some kind of sales page"] Resources Mentioned in this Episode Leadpages Fiverr 99 Designs Odesk Elance Podcast 21 on Landing pages Let's dive into this week's question! JOCELYN: Hey y'all! You're listening to a Q&A with S&J. Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: What's going on guys, welcome back to the Q&A with S&J. We are on the road traveling right now and we are in a hotel room, and we thought we would go ahead and record some podcasts. We do not have our normal microphones with us, so we're using the internal microphone on our MacBook Pros. So that is why the audio sounds a little weird in this episode of the Q&A podcast. Today's question comes from Zach Lazarus and he writes, “How the heck do I make a landing page for my video course? I am on a bootstrapping budget and I need to make a sales page. I don't have enough money to buy one of the tools like Lead Pages, so what should I do?” JOCELYN: Hey Zach, we really like Lead Pages because they do show you the conversion rates for each type of sales page and I think that that makes it a little bit easier for people who are new at making sales pages because you don't have to guess and wonder if the sales page actually coverts. However, if you don't have the budget for Lead Pages right now, you can also have someone make a sales page or a landing page for you and there are a variety of different places that you can have this made. You can do it on Fiverr, you can go to 99Designs I think is one that does that, oDesk, Elance, all of these places, you can probably find somebody to make a sales page for you for less than your monthly cost of Lead Pages. However, just like I said before, you may not be sure about the conversion rates. But don't stress about it too much because I had, pretty much, the most terrible landing page on Earth on my Elementary Librarian site and it was very successful for a very long time. I have since changed it to a Lead Page and it has increased my sales even more since then. But what I'm trying to say is that don't stress about having the exact, perfect, landing or sales page on your website. Just get something up there to promote your product and tell people about its benefits. SHANE: We actually did a podcast about everything that you can include in a sales page or a landing page and that was flippedlifestyle.com/podcast21 and that'll kind of go through all the elements. I'm not gonna get into that right now about what you need for a landing page, for your digital product or any kind of product that you create. But it's like Jocelyn said, you don't have to use a tool like Lead Pages. It saves you a ton of time to do that, so the cost may look high but you're saving so many hours of your life creating things like landing pages that it's actually really, really worth it and you're actually, probably saving and making more money in the long run by using a tool to create your landing pages. But if you ever have a WordPress site, all you have to do is create a page and put all of the information about your product on that page and put a button to buy it. It doesn't have to look perfect like all the gurus say, it doesn't have to have all these specific, little buttons and bells and whistles and checkpoints and you know, you don't have to have the three columns that are side-by-side. We have made thousands upon thousands of dollars before we upgraded all of our stuff...

In today's Q&A, we are helping Sarah feel comfortable trusting her virtual assistants with usernames and password for different accounts they'll need access to. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! [Tweet "You have to roll the dice a little bit if you are going to make it in online business."] Resources Mentioned in this Episode Tropical Think Tank Event Fiverr Elance Odesk LastPass Let's dive into this week's question! JOCELYN: Hey y'all! You're listening to a Q&A with S&J. Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: What's going on guys, welcome back to today's Q&A with S&J. You probably noticed immediately that the audio was a little funky on this episode of the podcast and that is because we are using the internal microphone on my MacBook Pro. We are on the road, we are in a hotel room right now, we are traveling to the Philippines to see Chris Ducker and go to his Tropical Think Tank event. We did not bring our microphones. We do have digital recorders but we do not have that out right now and we had some extra time so we thought that we would go ahead and record a few Q&As to make sure we could keep rolling out the content while we are on the road. JOCELYN: We're actually in a hotel room and I'm sure our neighbors are not too thrilled about this podcast recording but – SHANE: It's 1:00 AM by the way where we are recording this. JOCELYN: Yeah, we're trying to flip our schedule little bit because we are going to the Philippines and it is a 12-hour time difference from us. So, we are staying up all night, or attempting to and recording some Q&A podcast for you guys. SHANE: I thought we can sleep on the airplane on the way there. So, let's jump into today's question; today's question comes in from Sarah and she writes, "I am an attorney working full-time in my own practice and trying to build up my website where I plan on selling digital products to other attorneys. I utilize sites like Fiverr and Elance.com to outsource certain tasks. But I'm a little leery of hiring someone from one of those sites to help me with my website issues. If I provide a freelancer with my username and passwords, so that they can do whatever they want with them, they will also have access to my financial information that I have stored on those accounts. So long story short, what do you do in situations like this? Do you have any recommendations for outsourcing these kinds of projects involving giving someone else either access to your private or financial information, or your username and passwords on WordPress?" JOCELYN: All right Sarah, this is a good question and one that has concerned me as well. But there are ways to give people your information without giving up all of your password information, or your financial information. The first thing you need to do when you are in online business is definitely separate your business and personal financial accounts. That way, in case something does happen, you don't have to worry about all of your personal money being wiped out. SHANE: And you can do this too by setting up just two separate bank accounts or two separate PayPal accounts. Anything like that but what you do is basically anything that anyone would have access to, don't ever keep a lot of money in that. We have accounts where we immediately have money moved every day whenever there's sales made. That way, if someone were to ever get a hold of that information, there's probably only a couple of thousand bucks or a few hundred dollars in that account anyway and everything else is moved by us to an account where they cannot access it so easily.

In today's Q&A, we are helping Neil and his wife figure out how to get more traffic to their online Etsy store. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! [Tweet "You need your own platform, your own blog, your own website so you get to make the rules. "] Resources Mentioned in this Episode Printablecharm.com teacherspayteachers.com/ Etsy Let's dive into this week's question! JOCELYN: Hey y'all! You're listening to a Q&A with S&J. Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: Hey y'all, welcome back to another Q&A with S&J; today's question comes from Neil Miller and Neil writes, "I'm hoping you will not discriminate me since I'm not from the South. I am from the frozen Tundra of Minnesota." We do not discriminate, the war was over many years ago, my friend. JOCELYN: It's cool Neil, we like you. SHANE: It's cool, we're cool at Minnesota; see what I did there, 'frozen Tundra', 'cool' with Minnesota? JOCELYN: That was great. SHANE: All right, maybe not. All right, "My question is regarding physical products and services. My wife has recently opened an Etsy shop and I am wondering of you could give some ideas –" I cannot read today "– on getting traffic to her shop. Also, I run a small janitorial business on the side and would like to get traffic to my website. I get maybe 20 visits or so a month to my website. Thank you very much on answering our question." All right, Neil, there's basically two ways; it doesn't matter if you are selling physical or digital products first of all. It doesn't matter if your website sells, you know, widgets, or things, or lawn mowers, or racquetball racquets, or you're selling digital products like e-books or e-courses. Your website exists on the internet, there's only two ways to really get traffic to that site; you can either create a ton of content and let it grow organically or you can pay for it. So what I'm gonna do is talk about how to grow your content organically and then Jocelyn is gonna talk a little bit about paid advertising. Okay, so your wife has an Etsy shop so what she should probably do is maybe start a blog where she can talk about the things that she sells on her website. So, she can create blog posts and have a website where people can come and see and learn about all the things that she creates. Etsy is like an arts and crafts marketplace kind of deal; if you've never heard of Etsy before, where people make things and they sell the things that they make. So I would probably create a blog or something or a website where she can talk about all the things that she makes. We had a client named Sarah over at Printablecharm.com and she sells like printables and things you print out for birthday parties and stuff like that. And she has a website a blog and all those things where she gives people ideas for parties but she sells her stuff over on Etsy. So that would be a great model for you to create content, lots of content where you talk about all the things that you do on Etsy and you are going to grow organically that way and Google is going to find it and you're gonna get search results when people search for those things and you're gonna find blog posts that your wife has written where she talks about those things and she can link over to her Etsy store maybe and sell all that content. There's also a lot of room here where you can share stuff on social media. I know Etsy stuff is very creative; that usually translates very well over to Pinterest; I think Etsy has a greater female audience probably than male audience as well. So that's really going to kind of combine there. You can get on Pinterest,

In today's podcast we're going to talk about four traps that people fall into when starting out in online business. When first consuming education and getting started you'll often hear conflicting or focused content that is trying to drive you to a product or course. This has caused a lot of stereotypes that keep far to many people from succeeding simply because they have the wrong expectations. [Tweet "You need to be somewhere... before you're everywhere "] You will learn You don't actually have to “be everywhere” Why starting an online business isn't really free How “free” is actually holding you back from succeeding. The art of working on the right things instead of just working really hard. Why there are no magic bullets for success in online business. Links and resources mentioned in today's show The Flip Your Life Community Evan Burse - The Cartoon Block Pat Flynn “be everywhere” Flipped Lifestyle Podcast #14 Myth of the Zero Cost Online Business Jessica and Cliff Larrew - Selling on Amazon Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Listen to what others are saying about Flipped Lifestyle One hour after my very first, paid e-book offering went out, I had a 15 dollar sale. Now the whole truth is, 24 hours later, three books have been sold and that is super-awesome too. Just to share the big win and acknowledge the win in process of getting things done and being consistent till things play out. Thanks so much to Shane & Jocelyn and those of you in the Flip Your Life community who inspire me to keep moving forward to flip my life and my service-based business upside down. Jessica Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family. You can connect with S&J on social media too!   Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week! Can't listen right now? Read the transcript below! JOCELYN: Hey y'all, on today's podcast, we're going to tell you the truth about four online business myths. [spoiler title="Click to View Transcript"] SHANE: What's going on guys, welcome back to the Flipped Lifestyle podcast. It's great to be back with you on this Tuesday. There are a lot of myths and false assumptions about starting an online business that we hear every single week. People will write us, and they'll have preconceived notions about what it takes to start an online business. Maybe they've found some "guru" or somebody else that's told them, you can do this, this, this and this and it's all a pie in the sky and it sounds great. But then they get into it and they realize, 'Wait a minute, something's wrong here, I don't think that person told me the truth.' A lot of people say you have to do this or that and a lot of people make it sound really simple to get started online and the truth is, online business is difficult. Online business is time-consuming, and yes, it even takes a little bit of money. So, today we are going to cut through all of the myths that some people put out there to make online business sound so easy-peasy and we are going to tell you the truth about those myths and try to guide you in the right direction to set you up for success, let you know what it really takes to make it online and then we are going to go over some instructions to help you do that. But first,

In today's podcast we're going to talk about more about how you should be using paid advertising on social media. In our opinion paid advertising is one of the best ways to kick start your growth, you can't just sit back and hope for organic growth. Honestly, you can't afford not to be using paid advertising! [Tweet "You can't afford not to pay for social media advertising "] You will learn Why paid advertising is the best way to boost your launch. A great idea for getting some “seed” money to get started. Invest up front so you can live the way you want in the future. Why you should just get something out there, so you can test results. That you should start with leads not sales. Links and resources mentioned in today's show Last weeks “part 1” episode Start your first digital product Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Listen to what others are saying about Flipped Lifestyle Hey guys, I just put my Digital Product I mad in Flip Your Life on sale today...and made my first sell!!!! So excited, thanks S&J. I would have never finished without you guys! Byron Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family. You can connect with S&J on social media too!   Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week! Can't listen right now? Read the transcript below! JOCELYN: Hey ya'll! On today's podcast we're going to finish our chat about how to use paid advertising on social media. [spoiler] SHANE: Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let's get started. JOCELYN: Hey guys, thanks for joining us for today's Flipped Lifestyle podcast; we are going to be continuing our discussion on paid social media advertising today. We started out last week telling you our first three tips about paid social media advertising and they are, to know your objective, know your audience and know your ads. So, if you missed that show on last week's broadcast, you can head on over to Flippedlifestyle.com/Podcast36 and you can check those out. But before we get into the other tips on paid advertising, Shane is going to share with you a success story from one of our Flip Your Life students. SHANE: We get a ton of emails each week about people using our tips and tactics that we talk about on our podcast or on our Flip Your Life course to really take their business to the next level, maybe it's kind of like having an a-ha moment or even making sales. So we decided a couple of weeks ago, that we'd be started sharing these with you because they're really motivating to us and we want it to motivate you guys that are out there trying to get started in this online business stuff that there are tons of people out there doing this. It is possible and people are having real success because they are taking action. We always tell people, it's nothing magic about what we say; we just tell you exactly what we think works and if you go and take action on it and make it happen, it will. Online business is all about action. There's a thousand different ways to do this and if you'll just do something,

Does your business feel good? Do you enjoy most days doing what you do? And how's that launch making you feel? Be honest. Okay, I'll go first. Sometimes the answer is no. Not good at all. But does that mean I'm doing something wrong? Not necessarily. Today, I'm going to share some truths about running a business, growing it online, and what you need to be prepared for when you're launching... There's a little good, a little not so good...but all real things you might (and probably will) experience if you're on this journey too! My hope is that by hearing what your day to day life can be sometimes, you'll be prepared for those not so great moments... In this episode I talk about: •The one thing that's going to make it easier to handle the day job if you're building a business on the side. •some of the most common "problems" and challenges you might face even if you're only working on your biz a few hours a week •what you'll discover about yourself - and you might not like what you see! •what to do when you get the "maybe I should get a job" blues •how to avoid the slippery slow of envy and competition watching •surprise wins that you better acknowledge when they happen •amazing shift that happens when you realize you have nothing left to prove to anyone •How do you handle all the ups and downs? •What launches reveal about your business Mentioned In This Episode: FLS 001 : Feeling Trapped? How to become an entrepreneur while you're working for someone else without losing your mind
FLS 029: Why Watching People Grow Is My Personal Business Bonus (and Guilty Pleasure)
Leadpages
Cupcake Royale
Start up Seattle
Tony Robbins
Nathalie Lussier What You Should Do Right Now You've got 2 things you can do right now – both require you to take one more action. If you'd be so kind and have a moment, I would so appreciate you even doing 1 of these...especially if you love the show and want to get featured on a future episode! First thing – Jump over to itunes to rate and review the Fearless Launching show and help other people find it too! Second thing – click here to listen to more episodes over on the show page. [Tweet "You bring value. You DO have something to share. People WILL show up. #rememberthis @annesamoilov"]