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29 episodes with craft beer marketing
4 episodes with craft beer marketing
2 episodes with craft beer marketing
CRAFT BEER PODCAST INFO:Special guest host for the show Jeff joins us as we bring in Jim McCune to be on the show, and boy did we get a deep dive lesson in marketing. Explaining his belief on social media, QR Codes, working with WWE, and Post Malone, Jim talks about his time in marketing, The Craft Beer Marketing Awards, and why he loves doing what he's doing! For every business out there that is looking for a leg up on marketing, this is a must listen!Sponsors:North Center Brewing - https://northcenterbrewing.com/Zetouna Liquor - https://www.facebook.com/Zetouna-Liquor-Fine-Wine-Cigars-146021445420374/Join The Michigan Beer Discord - https://discord.gg/vEEDyzwdjTDownload the MI Beer Map - http://www.mibeermap.comSubscribe to Better on Draft - https://plnk.to/BODSpotify - https://open.spotify.com/show/6AlzP1BH0iykayF856bGRc?si=xXZzdd3CTPqgUq_KYTnBKgiTunes - https://podcasts.apple.com/us/podcast/better-on-draft-a-craft-beer-podcast/id1091124740Facebook - https://www.facebook.com/betterondraftUntappd - https://www.untappd.com/user/betterondraftYouTube - https://www.youtube.com/c/betterondraftInstagram - https://www.instagram.com/betterondraftTwitter - https://www.twitter.com/betterondraftTik Tok- https://www.tiktok.com/@betterondraft
Great show this week! I spoke with Jim McCune over at the Craft Beer Marketing Awards about the upcoming Crushies. The Beer In Front is the spectacular Soft Parade from Short's Brewing! I also had a NA beer I really liked from Big Drop. OddPodsMediaShoutout to Beer'd Al PodcastShort's BrewingCraft Beer Marketing AwardsBig Drop BrewingR.E.M.
This week we look at an article from Chris Crowell on Craft Brewing Business highlighting the best marketing ideas for 2022. We will give our unique perspective on some of these marketing ides as well as tell you the ones we thought were good and bad. We have a rare correction from last weeks interview as well as an awesome round of brew songs!!!Link to article “17 Best Craft Brewery Marketing Ideas of 2022 by Chris Crowell”https://www.craftbrewingbusiness.com/news/17-best-craft-brewery-marketing-ideas-of-2022/ Intro song provided by Young Kartz, called "Levels" Find Young Kartz's music HERE: https://yungkartzbeats.com/beat/levels-2828650 Break song provided by DJ Quads, called "Chillin" Find DJ Quad's music HERE: https://soundcloud.com/djquads/tracksOutro song provided by Jahzzar, called "The Last Ones" Find Jahzzar music HERE: http://www.betterwithmusic.com/author/admin/E12 Brew Songs Spotify Playlist: https://open.spotify.com/playlist/1Jthhy49AEzrql7GycHaq3?si=3b1c507ee64641c
In this conversation, we are joined by Jackie DiBella and Jim McCune from The Craft Beer Marketing Awards. We discuss the need to recognize excellence in marketing, how the awards have evolved, highlights from the past several years, and how breweries are using their Crushies to see greater success. The CBMAS were developed to recognize and award the very best marketing in the brewing industry across the world. Breweries, their agencies, artists, and marketing partners are invited to enter their top work. The CBMAS offer 40+ categories that recognize all aspects of beer–related marketing. The CBMAS Judges Panel comprises of more than 600 professionals located across the globe. Will you take home a Crushie? CBMAS “Crushie” trophies were designed and manufactured by the same NYC designer awards firm that creates the prestigious Emmy Award and MTV's “Moon Man” statue. The Crushie award is sculptured to depict a heavily–tattooed arm crushing a beer can to symbolically represent how breweries are “Crushing It!” with their unique and creative beer marketing and branding. Many winners choose to upgrade their Crushie win with a commemorative Crushie Trophy sold at our Awards Shop (winners are notified directly). Join us in-person for CBP Connects | Half workshop, half networking Norfolk, VA | September 12-14, 2022 Learn more at https://cbpconnects-norfolk.eventbrite.com/
Marketing is a vital part of every business, including craft beer. Some campaigns are merely passable, and some are true works of art. To celebrate the latter, the Craft Beer Marketing Awards (colloquially known as the "Crushies") were created. We speak to CBMA co-founder Jim McCune about the importance of marketing in craft beer, the history of the event, and how breweries can register for 2022. Listen in... Host: David Butler of the Florida Beer Blog Executive Producer: Jaime ("Jemmy") Legagneur, Chief Enthusiasm Officer Field Producer/Photographer: Steve Pekala Editor: Daniel Delgado Guest: Jim McCune of Craft Beer Marketing Awards Equipment Sponsor: Mainline Marketing | Featured Product: Shure MV7 | Full MV7 Podcast Mic Bundle with Boom Arm and Headphones Interested in becoming FBP's next Title Sponsor? Contact FPN today! Support the Show on Patreon: Become a Patron! Opening Voice Over Courtesy of: Jeff Brozovich Follow Florida Beer Blog on Facebook, Twitter, and Instagram. Additional Support Provided by: Florida Podcast Network and Listeners Like You!! Join the FPN Facebook Group: FPN Insiders Partner with FPN: Become the Voice of YOUR Town!! From sponsoring episode segments through creating and growing your own branded show, we have the solution to promote you while we promote Florida! Media Kit We are currently boarding shows to build out our network. And, you don't want to miss ANY of the new hosts and podcasts were have joining us. Search for and subscribe to “Florida Podcast Network” on iTunes and all your favorite podcast players to get more of this and ALL our shows. Become a Patron: Have a suggestion for the Network? Join us in the FPN Insiders group on Facebook and let us know! FPN: Check out the other shows on the Florida Podcast Network
Marketing is a vital part of every business, including craft beer. Some campaigns are merely passable, and some are true works of art. To celebrate the latter, the Craft Beer Marketing Awards (colloquially known as the "Crushies") were created. We speak to CBMA co-founder Jim McCune about the importance of marketing in craft beer, the history of the event, and how breweries can register for 2022. Listen in... Host: David Butler of the Florida Beer Blog Executive Producer: Jaime ("Jemmy") Legagneur, Chief Enthusiasm Officer Field Producer/Photographer: Steve Pekala Editor: Daniel Delgado Guest: Jim McCune of Craft Beer Marketing Awards Equipment Sponsor: Mainline Marketing | Featured Product: Shure MV7 | Full MV7 Podcast Mic Bundle with Boom Arm and Headphones Interested in becoming FBP's next Title Sponsor? Contact FPN today! Support the Show on Patreon: Become a Patron! Opening Voice Over Courtesy of: Jeff Brozovich Follow Florida Beer Blog on Facebook, Twitter, and Instagram. Additional Support Provided by: Florida Podcast Network and Listeners Like You!! Join the FPN Facebook Group: FPN Insiders Partner with FPN: Become the Voice of YOUR Town!! From sponsoring episode segments through creating and growing your own branded show, we have the solution to promote you while we promote Florida! Media Kit We are currently boarding shows to build out our network. And, you don't want to miss ANY of the new hosts and podcasts were have joining us. Search for and subscribe to “Florida Podcast Network” on iTunes and all your favorite podcast players to get more of this and ALL our shows. Become a Patron: Have a suggestion for the Network? Join us in the FPN Insiders group on Facebook and let us know! FPN: Check out the other shows on the Florida Podcast Network
MANSCAPED: We're proud to present Manscaped as our newest partner! What guy wouldn't want The Right Tools for The Job?! Head over to manscaped.com/house, or use the code HOUSE at checkout for 20% off AND free shipping on your order. Just in time for Christmas, too! BEERS: Our first guest on the art side of the beer world joins the show! Jim McCune co-founded the Craft Beer Marketing Awards in 2019, only to have COVID delay its launch in the way he would've hoped. Now, he's created one of the most popular awards among beer creators in “The Crushies,” which are given to those making a splash in the craft beer marketing scene. We discuss Jim's career as a graphic designer, his lessons learned from working at Blue Point Brewery in New York, and what's next for the CBMA's. BUSINESS:So much for anonymity! Two men are going to trial with the same goal: to prove that they were the one true founder of Bitcoin. With $66 billion in BTC on the table, the stakes are higher than ever in this first-of-its-kind legal battle. How can Ira Kleiman and Craig Wright each legally prove that they own the pile of cryptocurrency up for grabs. If that's not enough crypto news for you, we've got more: an investor group is raising money to buy one of the only certified copies of the US Constitution. BALLS (presented by MANSCAPED): College basketball is here! What did we learn in week 1? Is Gonzaga the team to beat? Is Loyola moving to the A-10 a good call? In NFL news, the Los Angeles Rams are the team to beat, but got trounced by the 49ers with their new-look team; what went wrong? As for a quick check on the NBA, the Golden State Warriors are red-hot with a 11-2 start, seemingly out of nowhere. Thanks for listening! Remember to hit the follow button on Spotify, and leave us a review on Apple Podcasts. Join the conversation on Twitter and Instagram. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/beersbusinessandballs/support
All breweries have stories to tell, but how they tell them has developed drastically over the years. Jim McCune, co-founder of the Craft Beer Marketing Awards joins the show to talk about how beer marketing is constantly reinventing and pushing new boundaries. Beer can art alone is a prime example of that. He also shares insights into often overlooked ways a brewery can share their story.
My guests are Jim McCune and Jackie DiBella, Co-creators of @craftbeermarketingawards News from @stonebrewing@deschutesbrewery@yuenglingbeer@screaminhillfarmbrewery@flyingdogbrewery@weldwerksbrewing The 411 on our live broadcast from @bolerosnort in December. Victory Brewing opening in Philly and so much more. #metalforever#drinklocal#drinkcraftnotcrap#stouts#ipas#lagers#ales#sours#hops#pilsners#porters#gastropub#speakeasy #growler#beer#jerseybeers#fcancer#smallbusinessowners#beerfestivals#beertours#music#savenjbeer#podcasts#crowlers See omnystudio.com/listener for privacy information.
Awesome show this week. I interviewed Jim McCune and Jackie DiBella from the Craft Beer Marketing Awards and discussed the awards and craft beer marketing. The Beer In Front this week was Focal Banger, and I had some great ones from Revolution & Phase Three. Someone go to Pints and Pies this weekend for me please! Craft Beer Marketing Awards Pints and Pies Prop Day 2021 Shoutout to Kelli Madden for joining my Patreon!
My guests are Jim McCune and Jackie DiBella from the Craft Beer Marketing Awards. Beer News from @duclawbrewingco @stonebrewing , plus a new summer shandy from Wawa. Ballast Point 25th Anniversary details, Great Notion's new app. To go cocktails have ended in NY. Beer Festival in Upstate NY in Sept, Independent Beer Run Day details for July 4th and so much more. @njcraftbeer @newjerseybeer @hoppedupnetwork #metalforever#drinklocal#drinkcraftnotcrap#stouts#ipas#lagers#ales#sours#hops#pilsners#porters#gastropub#speakeasy#growler#beer#jerseybeers#fcancer#smallbusinessowners#beerfestivals#beertours#music#savenjbeer#podcasts#crowlers See omnystudio.com/listener for privacy information.
Craft beer may be big business, but it also employs art, design, and stories. Every year we celebrate home and commercial brew with awards. But, what about the artists and the storytellers? My next guest is one of these designers and storytellers who set out to honor the people who make our beer look so good. This episode is sponsored by BreweryDB.com, the most complete database for the beer industry. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/jeremy-storton/message Support this podcast: https://anchor.fm/jeremy-storton/support
2021 Craft Beer Marketing Awards with Jim McCune and Jackie DiBella Find the CBMAs online: craftbeermarketingawards.com // Instagram: @craftbeermarketingawards I was honored to be asked to participate in judging the 2021 CBMAs. Since the CBMA organization and awards started last year, I thought it was about time we learned more about them and spread information about the awards. Deadline for the 2021 entries is coming up on January 29th, so make sure you check out all the categories you can enter! Talking points: Bringing together creative and marketing folks in the industry Raising awareness and learning about successful marketing Recognizing branding and marketing for the beer industry Highlighting unique categories, such as Pandemic Marketing and Human Rights. Sustainability in the industry Quotes: "How are you getting people’s attention? How are you getting them to buy your beer, get them through the door, wear your merch out. This is a super hole in the industry and now we can really recognize everybody that is apart of it." - Jackie DiBella "We wanted to make sure it was something that brewers would really want to showcase, really encapsulate the industry, how cool it is, and how much work and passion they put into everything they do from brewing the beer to packaging and labeling it." - Jim McCune "The CBMAs is drawing together this community that’s never existed. They’re all out there in disparate worlds of “we do merch” “we do tap handles” and “we’re a social media agency” and “we’re an illustrator.” We’re kind of pulling this together into this network…and really creating this little family." - Jim McCune "When we went virtual…there were a bunch of breweries who were live-streaming in the brewery to their teams as we were announcing winners, which was awesome." - Jackie DiBella "The feedback we got was all honestly great. When people had comments or ideas we had a whole document. I would say 90% of the ideas got applied to this year and people are noticing. It’s a very cool thing." - Jackie DiBella "A big part for me is the sustainable stuff. I love to see tap handles and t-shirts that use reclaimed materials. That’s a big thing in our industry…We have met just incredible people that care about each other and the world." - Jim McCune
Mark Colburn’s “BEER Talks” session will cover three main topics – Marketing, Merchandising & Motivation. In this session, Mark draws on decades of alcohol industry experience sharing his ideas and passion on Target Market Definition, Key Differentiating Advantage, the Marketing Story & Its Vital Role, “the Castle Keep” distribution strategy, Experiential Events, “McQueen Cool Brand Standing,” brand ambassador “do’s & don’ts,” “Clutter Busting” sales rep incentives, “Fun-kifyzation,” and a look into his crystal keg. The presentation will be tailored to brewery, cider, & spirits marketing professionals, taproom management, Chamber of Commerce Directors, brewing-related Academics and Tourism Improvement District executives. Be sure to join Mark for a breath of fresh hops. In the meantime, check out his podcast series, “The Shinerunner Show” or his book: Craft Beer Marketing & Distribution – Brace for SKUmeggedon Learn more about your ad choices. Visit megaphone.fm/adchoices
Dr. Al chats with co-founder and CEO of Bad Rhino Inc, author of “Great Beer Is Not Enough and host of the “Taps and Tees” Podcast, Marty McDonald. This is a deep dive into discovering what your really good at, starting your own business from scratch, we play a game of developing social media marketing strategies for different businesses, drinking craft beer out of a spoon and much more. Bad Rhino Inc. Join The Rise Up! Radio Inner Circle. Wear Rise Up! Radio Merch! Connect with The Rise Up! Radio Newsletter. The Rise Up! Radio Podcast is brought to you by: Whoop: Get a free WHOOP strap and your first month free when you join with my link. Audible: Audible is the world’s largest producer and provider of spoken-word entertainment and audiobooks, enriching the lives of our millions of listeners every day. I use it everyday while I run, drive or relax on the couch. BrainMD: This is the multivitamin I take everyday (Brain + Body Power). Use this link for 15% OFF + Free Shipping on ALL orders when you select Auto-Delivery! ButcherBox: Delivers 100% grass-fed, grass-finished beef, free-range, organic chicken, heritage breed pork, and wild caught Alaskan salmon directly to your door, free shipping. You can use the link for $30 off of your 1st box. BrainTap: Relax, reboot & revitalize your brain. Start the app today with a Free 15-Day Gift pass and you’ll also receive “Thrive in Overdrive: How to Navigate Your Overloaded Lifestyle” FREE ebook! CleanBeautyCon: Advocates for safer and more sustainable cosmetics. Clean Beauty Con produces weekly Clean Beauty Virtual Summits,I was a featured guest at one of the summits and I loved it. Use the discount code riseupradio to save 10%.
This week we speak with Jim McCune and Jackie DiBella from the Craft Beer Marketing Awards.
My guests are Jim McCune and Jackie DiBella the Co Founders of the Craft Beer Marketing Awards. New beers from @stonebrewing @troegsbeer @coronadobrewing @flyingdogbrewery and @heavyseasbeer Plus NYS Comptroller report that says many more restaurants and bars will be shutting down in the near future. And my tribute to #eddievanhalen Suds and Duds too with the beers in the picture #metalforever#drinklocal#drinkcraftnotcrap#stouts#ipas#lagers#ales#sours#hops#pilsners#porters#gastropub#speakeasy#growler#beer#jerseybeers#fcancer#smallbusinessowners#beerfestivals#beertours#music#savenjbeer#podcasts#crowlers See omnystudio.com/listener for privacy information.
We brought on three craft beer marketing and PR experts to discuss how they're weathering the COVID-19 storm, working to keep their craft breweries relevant, and staying top-of-mind for those who drink their beer. This roundtable includes John Carruthers of Revolution Brewing in Chicago, Emily Tracy of Seedstock Brewing in Denver, and Nate Smith of Long Table Brewhouse in Denver. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Good times with our friends Jim and Jackie from the CBMAs!!! CBMAs feature categories that celebrate the very best of beer marketing and the teams, and individuals behind them. - CBMAs go to craftbeermarketingawards.com for more! Follow BeerNGoodz for more content --- Send in a voice message: https://anchor.fm/beerngoodz/message Support this podcast: https://anchor.fm/beerngoodz/support
In this episode I chat with Jim McCune and Jackie DiBella from Craft Beer Marketing Awards. This is the first year for the awards and it sounds really awesome. The liquid in the beer world tends to get all the attention (and rightfully so) but the marketing side is one of my favorite aspects of craft beer. Jim and Jackie explain what the awards are all about as well as the excitement from the beer community for this long-overdue recognition. If you want to enter please click this link. The early bird discounted entry ends November 29th. Enjoy the show!
SESSION SUMMARY: Is it better for your brand to grab on to an existing trend and ride the wave or set out to blaze trails and start a new trend? Or, is it a combination of the two? There's no right or wrong answer here, but it's important to understand how you want to loop trends in the industry into you everyday initiatives.In Session 34 of the Breaking Brews Podcast, host Jason Cercone is joined by beer industry professional Katrina Matthews to discuss various trends in the beer industry. How can a brewery stand out if they choose to not partake in an existing trend...such as, brewing New England IPAs? Additionally, how can breweries continue to grow their brand presence in a world dominated by Untappd check-ins, influencers, and A LOT of noise in front of consumers each and every day?Katrina joins the show all the way from Dublin, Ireland where she is studying for her Masters Degree in Marketing. She plans to put her education to good use in the beer industry once she graduates and returns to the United States. In the meantime, she is able to give us some insight into the beer scene in Ireland and how much room there is for potential in that corner of the world.MUSIC CREDIT: Theme music and music clips for the Breaking Brews Podcast - Hellfire by Adam Drake and Tom Jenkins, licensed via www.audionetwork.comSEASON II SPONSOR: Season II of the Breaking Brews Podcast is brought to you by Drunk Swag Source. You can get all your merch needs covered by visiting www.drunkswagsource.com. Use promo code BREAKINGBREWS at checkout and save 10% on any order of $200 or more!
SESSION SUMMARY: No matter how the size of your taproom, managing it effectively can make or break you when it comes to delivering a quality customer experience designed to bring people back for repeat visits. There are several factors to consider - cleanliness, ambiance, ancillary offerings such as board games or TVs, food, friendly staff - plus a lot more that many owners and managers overlook.In Session 36 of the Breaking Brews Podcast, host Jason Cercone is joined by Jackie Carlson, co-founder of Natural 20 Brewing in Spokane Valley, Washington via Skype to discuss how Jackie has maximized her taproom space to ensure customers are walking away feeling like part of the family. Jackie and her husband are going through a rebrand at their brewery coupled with construction. But through all of the craziness and unpredictability a rebrand can bring, they've pressed on and still focus on delivering a quality experience each and every visit.A major theme at Natural 20 is gaming and guests are invited to partake in a large variety of board games while they enjoy their favorite beers. This is not uncommon at breweries across the country, but Natural 20 takes things to another level and you'll hear all about it on this podcast. Plus, Jackie shares some insight on Natural 20's rebrand, how they manage to get beer in select outside accounts to increase the visibility of their product, why it's important for breweries to distribute to beer destinations that take care of their lines so product remains consistent and well-represented, and much more.If you'd like to catch up with Natural 20 online and see what they're all about, the links are below. PLUS, rumor has it Natural 20 has a killer beer cheese and Jackie is willing to share the recipe with you! Stay tuned til the end to hear how you can connect.Website | Facebook | InstagramMUSIC CREDIT: Theme music and music clips for the Breaking Brews Podcast - Hellfire by Adam Drake and Tom Jenkins, licensed via www.audionetwork.comSEASON II SPONSOR: Season II of the Breaking Brews Podcast is brought to you by Drunk Swag Source. You can get all your merch needs covered by visiting www.drunkswagsource.com. Use promo code BREAKINGBREWS at checkout and save 10% on any order of $200 or more!
SESSION SUMMARY: On many sessions of the Breaking Brews Podcast, we've discussed creating the ultimate customer experience - something that's going to make someone's visit memorable, noteworthy, and have them leaving wanting to shout from the rooftops how much they can't wait to come back and bring 10 friends with them.This is where the power lays these days. Great beer and food are simply table stakes because people have so many options to choose from. In order to captivate consumers, you need to build a destination. A locale that offers so much, people will travel great distances to experience what you're offering without thinking twice. In Session 41, host Jason Cercone is joined by Jim Stutzman, Co-Founder of Lazy Horse Brewery and Winery in Ohiowa, Nebraska. Lazy Horse is a destination that is 45 minutes removed from the nearest restaurant...and neighboring town, for that matter. People travel 2-3 hours to experience Lazy Horse because they've built themselves into the type of place that not only serve quality beer, great wine, and wood-fired oven pizzas, but also has friendly, knowledgeable staff, an ambiance that makes customers feel welcome, and an overall positive vibe throughout the entire venue, inside and out.Your brewery, restaurant, bar, etc. doesn't need to sit by itself 45 minutes away from your nearest competitor to be a destination. Chances are, there's about 100 yards between you and a consumers' alternative choice. What are you going to do to ensure they choose you first? Your mindset needs to be thinking customer experience and treating your venue like a true destination at all times.This session covers how you can make your staff feel valued so they continue to produce the best experiences possible, how everyone on your team can learn from their own experiences, simple ways to market your brand throughout you region that will help you stand out, and much more.Here are the best ways to connect with Lazy Horse Brewing:Website | Facebook | Instagram | Twitter MUSIC CREDIT: Theme music and music clips for the Breaking Brews Podcast - Hellfire by Adam Drake and Tom Jenkins, licensed via www.audionetwork.comSEASON II SPONSOR: Season II of the Breaking Brews Podcast is brought to you by Drunk Swag Source. You can get all your merch needs covered by visiting www.drunkswagsource.com. Use promo code BREAKINGBREWS at checkout and save 10% on any order of $200 or more!
SESSION SUMMARY: Cask ale or cask-conditioned beer is unfiltered and unpasteurized beer which is conditioned and served from a cask without additional nitrogen or carbon dioxide pressure. In the United States, it is most commonly seen sitting on a bar top in a gravity rack with brewers adding additional ingredients to a base beer to give it some extra flavor. Some bars and breweries have hand pump engines that pour cask ale the way it was meant to be served, just like they do in the English-style pubs you'd encounter on the other side of the pond.Sadly, cask ale (also known as real ale) is labeled as "warm" and "flat" by many beer consumers. However, it's important to understand that a beer's true flavors and aromas can stand out even more prevalent fashion in a well-done cask beer. In this session, we are going to put to rest many of the misconceptions surrounding cask ales in today's beer world.In Session 42 of the Breaking Brews Podcast, host Jason Cercone is joined by Josh and Stephanie Lepke, Founders of The Leaning Cask Brewing Company in Springdale, PA - about 15 minutes outside of the city of Pittsburgh. Josh and Stephanie bring all of the nuances of an English pub to their destination and brew beer with plenty of old world inspiration. Josh has also dialed in his skill set for modern brews, delivering strong in the American IPA category and beyond. Their taproom features a hand pump engine that allows customers to experience cask ale the way God intended. At the same time, Josh, Stephanie, and their staff provide as much information and education as they can to help consumers understand why cask ales deliver a different drinking experience and help enthusiasts gain a new appreciation for the liquid in their glass.This session features some great conversation about what inspired Josh and Stephanie to take the direction they have with their brand, how they've grown The Leaning Cask throughout the Pittsburgh market, some ins and outs of cask ale and cask conditioning you may not be aware of, where they see cask ales going as the beer world continues to evolve, and much more.You can catch up with The Leaning Cask Brewing Company on your favorite World Wide Web destination of choice:Website | Facebook | Twitter | Instagram MUSIC CREDIT: Theme music and music clips for the Breaking Brews Podcast - Hellfire by Adam Drake and Tom Jenkins, licensed via www.audionetwork.comSEASON II SPONSOR: Season II of the Breaking Brews Podcast is brought to you by Drunk Swag Source. You can get all your merch needs covered by visiting www.drunkswagsource.com. Use promo code BREAKINGBREWS at checkout and save 10% on any order of $200 or more!
SESSION SUMMARY: Building a craft beer destination has many facets. Clearly, good beer is at the top of the list. But not just good beer...a wide selection of good beer to ensure there's something for everyone. What's the food strategy? Statistics have shown that people who order food tend to order 1-2 more drinks, thus increasing their length of stay and driving their tab higher. So giving some options for grub is always a good play.What kind of experience is your staff delivering? Are they friendly and knowledgeable? Are they making consumers feel welcome? Are they offering every guest beer to go in the form of a crowler, growler, 4-pack, and/or 6-pack? They should be...because customers are more prone to take something to go when prompted.Across the world, many people have built craft beer destinations. All have their own unique dynamics, all seek to deliver a great experience. For this session of the Breaking Brews Podcast, we are going to the birthplace of Breaking Brews to take a deep dive into what it takes to build a kick-ass craft beer bar!In Session 43 of the Breaking Brews Podcast, host Jason Cercone is joined by Mike Sukitch and Cassie Cormack of Mike's Beer Bar in the North Shore of Pittsburgh. Mike's is located right across the street from PNC Park and is in the heart of the highly-visited area of town that features sports (PNC and Heinz Field), concerts (Stage AE), hotels, dining, and more. Mike purchased the bar formerly known as Beerhead...and formerly known as The Beer Market before that...at the close of 2018 and has transformed the bar from a hot pre-event destination to a 7-days-a-week destination that everyone needs to check out.Mike's upped their tap count from 50 to 80. Those beers + what's in the cooler = over 500 beers in the house at any given time! They've added pre-mixed cocktails to their menu. Local ciders and meads are also available. They recently installed a kitchen (up until September of 2019, they did not serve food) that allows them to provide grub for their patrons. They have live music on the weekends. In brief, they've taken major strides to create a killer destination that emphasizes great beer, great people, and great times.Throughout this session, you'll learn how Mike and Cassie train their staff to deliver exceptional experiences, how they manage the large volume of beer under their roof, how they've established great relationships with local breweries and brewery representatives, and much, much more.Check out Mike's online and, of course, in person whenever a trip to the North Shore is in your plans.Website | Facebook | Twitter | Instagram MUSIC CREDIT: Theme music and music clips for the Breaking Brews Podcast - Hellfire by Adam Drake and Tom Jenkins, licensed via www.audionetwork.comSEASON II SPONSOR: Season II of the Breaking Brews Podcast is brought to you by Drunk Swag Source. You can get all your merch needs covered by visiting www.drunkswagsource.com. Use promo code BREAKINGBREWS at checkout and save 10% on any order of $200 or more!
SESSION SUMMARY: We live in a world where the beer supply is seemingly endless. Over 8,000 breweries in the United States alone are producing good beer for us to enjoy...with plenty more in planning who will be joining the fray soon. This abundance of beer selection has made many people ask if beer has reached a saturation point. Is the bubble going to burst? Is there too much beer out there?The answer is no. And on this session, we are going to discuss why.On Session 44 of the Breaking Brews Podcast, host Jason Cercone is joined by David Sheets, partner at Sixty Four West Brewery Consultants. David has years of experience in the beer industry and has built AND sold five different successful operations. Through Sixty Four West, he and his partners help breweries plan smarter, execute their plans, and operate a more efficient, profitable business.David's expertise regarding the beer bubble goes well beneath the surface of what many feel is too much liquid in the market. There is a lot to consider: How tightly are you running your operation? Are you producing quality product? What sort of experience are you delivering consumers? Is education a major part of your operations? How do you market your product? Have you exhausted your outside sales efforts?This is just the tip of the iceberg. Throughout this session, David will be dropping a series of knowledge bombs that all brewery personnel, from ownership to servers to brewers to sales staff, need to hear. If you'd like to learn more about how David and his company can help your brand, you can connect with him here:Website | Facebook | EmailMUSIC CREDIT: Theme music and music clips for the Breaking Brews Podcast - Hellfire by Adam Drake and Tom Jenkins, licensed via www.audionetwork.comSEASON II SPONSOR: Season II of the Breaking Brews Podcast is brought to you by Drunk Swag Source. You can get all your merch needs covered by visiting www.drunkswagsource.com. Use promo code BREAKINGBREWS at checkout and save 10% on any order of $200 or more!
SESSION SUMMARY: When is the right time to grow your brand? Can ego get in the way of smart decision-making when it comes to expanding your operations? When is the right time to take your brand "on a world tour?"All this and MUCH more unfold in the Season II finale of the Breaking Brews Podcast.Session 45 features some very candid conversation between host Jason Cercone and Erik Budrakey, a beer industry veteran whose years of experience have helped him establish True Brew Magazine, a publication with readership across the globe. Erik has helped many brands increase their distribution footprint by wisely focusing on all aspects that will impact their plans. He has also helped breweries project adequate sales forecasts and execute those plans to precision. True Brew Magazine is a beer lifestyle publication that covers a wide variety of topics in the beer universe. You can click here to check it out for yourself!Erik's passion for the beer industry spills into the conversation that unfolds in this podcast. His years of experience will help you get a better grasp on what you need to focus on within your business: growing your distribution footprint methodically and not overextending yourself, emphasizing quality product at every juncture, accurately planning and forecasting sales and not settling for "almost" getting there, the importance of self-awareness and getting help when needed, and much more. As we wind down Season II of the Breaking Brews Podcast, THANK YOU for listening to the show! Please let me know what you think of the podcast by dropping a rating and review on your podcast platform of choice. I'll see you for some smaller episodes in the upcoming weeks and stay tuned for news and updates about Season III of the Breaking Brews Podcast coming soon.MUSIC CREDIT: Theme music and music clips for the Breaking Brews Podcast - Hellfire by Adam Drake and Tom Jenkins, licensed via www.audionetwork.comSEASON II SPONSOR: Season II of the Breaking Brews Podcast is brought to you by Drunk Swag Source. You can get all your merch needs covered by visiting www.drunkswagsource.com. Use promo code BREAKINGBREWS at checkout and save 10% on any order of $200 or more!
SESSION SUMMARY: When it comes to the social media triumvirate (Facebook, Twitter, and Instagram), Twitter has fallen to #3 on most people's priority lists these days. That's not a blanket statement, of course, but many people and brands prefer Facebook and Instagram over Twitter. That's OK...build your brand the way you like. That said, there's still a lot of value in Twitter and today we are going to dive into how you can get the most from this platform.In Session 40 of the Breaking Brews Podcast, host Jason Cercone goes one on one with you in an effort to bring Twitter back to prominence. While it may not be as popular as Facebook and Instagram or have as many users, there are still enough people on the network to make it valuable. Like all social media, the best returns come when you develop a strategy that helps you attack with excellence. This session of the podcast provides some tips and strategies to help you do just that.Throughout this session, Jason covers:How many daily users are on TwitterHow Twitter has evolved over the yearsCommon mistakes brands make with TwitterShould you tag multiple accounts on your posts?How to not use hashtags obnoxiouslyThe biggest Twitter no-no you should adhere to alwaysWhere does the power lay in Twitter?And moreYou can connect with Breaking Brews on Twitter @breakingbrewsco and with Jason directly @jasoncercone.PAID TWITTER RESOURCESHow to Use Twitter Ads: A Complete Guide For MarketersTwitter Ads Campaigns: A Simple Setup GuideMUSIC CREDIT: Theme music and music clips for the Breaking Brews Podcast - Hellfire by Adam Drake and Tom Jenkins, licensed via www.audionetwork.comSEASON II SPONSOR: Season II of the Breaking Brews Podcast is brought to you by Drunk Swag Source. You can get all your merch needs covered by visiting www.drunkswagsource.com. Use promo code BREAKINGBREWS at checkout and save 10% on any order of $200 or more!
My guests are Jim McCune and Jackie DiBella from the craft beer marketing awards they have the 411 on how you can enter your beer to win. News from @firestonewalker @deschutesbrewery @millercoors making changes. @sloopbrewingco closing the farmhouse brewery the Smithsonian beer history project is opening too. Suds and Duds too, including the beers in the picture. #metalforever #drinklocal #drinkcraftnotcrap #stouts #ipas #lagers #ales #sours #hops #pilsners #porters #gastropub #speakeasy #growler #beer
SESSION SUMMARY: If you've been a loyal listener of the first 29 sessions of the Breaking Brews Podcast, you've stumbled upon rants and discussions about the importance of clean glassware and the utter grossness of dirty beer glassware on more than one occasion. This epidemic rears its ugly head at pubs, taverns, and tasting rooms far too often - with servers and bartenders presenting beer to customers in glasses with bubbles all over the glass (known as nucleation points), lipstick on the rim, greasiness, even old food particles. Furthermore, some brands have posted photos featuring dirty glassware when showcasing beers in their portfolio. This is no good. No good at all. It's gotten to the point that a hashtag category has been created for the purpose of sharing snaps of dirty glasses: #dgm (or Dirty Glass Mafia if you're not into the whole brevity thing). In the season finale of the Breaking Brews Podcast (Session 30), Jason Cercone is joined by Advanced Cicerone Dev Adams to discuss the dirty glassware epidemic and how all of us, as craft beer professionals and enthusiasts, can do our part to put said epidemic to rest. The conversation starts with Dev's journey through the first three levels of the Cicerone Certification Program ©. She shares the different components of the testing, why each level is important, and various aspects you should be cognizant of if you're preparing to take any level of the certification.Dev and Jason also discuss low service standards plaguing the beer industry today. From servers rolling their eyes at customers to a complete disregard for beer knowledge, many people do not realize how poorly this reflects on a brand's reputation and, subsequently, how much less money they're making because they're not engaging their customers and providing baseline information that will enhance a consumer's experience. Dev drops some tips to help servers and bartenders improve in this area as well.From there, it's all about dirty glassware. Why is it important to utilize beer clean glassware? How does dirty glassware impact the overall beer experience? Why is this epidemic so overlooked? Why are some brands going the extra mile in regards to distribution to ensure their beer will be enjoyed the same way at a bar that it is in their taproom? Why do so many people feel it's "no big deal" to drink from a dirty glass? You wouldn't want to eat your dinner off of an unwashed plate, so why would you want to consume your beer that isn't cleaned properly, right?Dev produced a great video that walks you through the proper steps of cleaning glassware from A to Z. Her method ensures the glassware will be as clean as possible, producing proper head retention, appealing lacing on the side of the glass as the beer is consumed, and a complete lack of nucleation points throughout the body of the glass. This creates a photogenic beer and, most importantly, a beer you can thoroughly enjoy from first sip to last.As brands, your mindset has to be that every beer you pass across your bar is going to end up photographed and on the Internet. Be sure your brand is always represented accordingly with the cleanest glassware around.You can check out Dev's video on her Facebook Page, Miss Lupulin. Also, you can find the video embedded on the show notes on Breaking Brews - breakingbrews.com/podsession30YOU MAY ALSO LIKE:How to Know Your Glassware is Beer Clean on Breaking BrewsMUSIC CREDIT: All music heard on this session of the Breaking Brews Podcast is courtesy of purple-planet.com.
SESSION SUMMARY: Sessions 25 and 26 were dedicated to Facebook Marketing - how to get the most from your efforts on an organic and paid front, as well as why it's important to establish your presence on the world's most popular and trafficked social media platform. Today, the conversation once again returns to the paid aspects of Facebook. Jason Cercone is joined by Jim Mitchell, a digital marketer who has worked with various breweries, bottle shops, and businesses of all shapes and sizes over the past decade+ to assist in establishing digital brand identity, setting up and executing strong Facebook campaigns, and, ultimately, helping brands get the most from their investments in building online visibility. Facebook, as well as other platforms like Instagram, are establishing algorithms and criteria that force you to invest money in order to gain traction. Like any other popular medium of its time, it's not uncommon, nor unethical, for said medium to demand compensation in return for providing reach to hundreds, sometimes thousands, of people in your niche. The good thing about paying Facebook are the analytics and data tied to your campaigns. All give you a clear, concise snapshot of the effectiveness of your ad and help you stay the course or make improvements for your next campaign.Continuing the initiatives laid out in Session 25 by Kayleigh Lohse of Presidential Brewing and Session 26 by Aaron Williams of Monday Night Brewing, Jason and Jim dive into various aspects of Facebook, including but not limited to: How to get the most from Facebook and InstagramWhy having a dynamic paid and organic strategy will pay dividends in the endHow to create engaging content for your campaigns How do relevancy scores impact your content and overall page engagement?Why using hashtags on Facebook is deadUtilizing user-generated organic content effectivelyWhy it's important to provide clean glassware to consumers for their photos (you know, because we always talk about that)When is the best time to spend money on Facebook, Instagram, or a combination of the two?Facebook Live and Instagram Live - why people are failing with it and how you can make it work for youCritical points to always consider when constructing an ad campaignIf you'd like to learn more from Jim, email him here.MUSIC CREDIT: All music heard in today's session of the Breaking Brews Podcast is courtesy of purple-planet.com.
SESSION SUMMARY: There's no denying the synergy and cohesiveness that exists in craft beer circles throughout the world. Brewers are constantly looking out for one another - helping solve technical issues whenever possible, providing guidance to new breweries as they get started, even lending ingredients on a brew day when a fellow brewer finds themselves short of what they need. It's a dynamic not seen in many other industries. If you go back to Session 13 of the podcast, Poured in PA's Nate Kresge commented, "If a pizza shop runs out of dough, they don't call the shop up the street to see if they can borrow some to get them by." That shop owner would laugh and hang up the phone before they even finish asking. It's quite the opposite in the beer industry. Everyone is in it together. Some may say it's a battle against big beer. Others look at it more internally - they had a passion, they understood what it took to start a business, they brew good beer, they ran with it. Whatever the case may be, the beer industry is still growing and more people are gravitating to artisanal beer options as the supply continues its uptick. In Session 28 of the Breaking Brews Podcast, Jason Cercone is joined by Dominic Cincotta, one half of Co-Star Brewing in Pittsburgh, to discuss synergy in the beer industry. This subject and the subsequent conversation that unfolds on today's show contains several layers and takes many different directions - all leading back to one universal truth: breweries working together within a region can create a nationwide destination in which people want to visit, thus spiking tourism at multiple junctures, including art, culinary, and, of course, beer itself.A few years back, Dom earned his doctoral degree from Robert Morris University. For his dissertation, he chose to focus his research and attention on beer brands in the Pittsburgh region and how they classified themselves within the community. The scene was drastically smaller as Dom's research came together, but it's interesting to see how brands established themselves prior to the enormous rise of social media we see today, as well as how many new brands have fit into the criteria Dom used to compile his thesis - even if they weren't trying to do so on purpose.With continued camaraderie and synergy in the Pittsburgh region, we've seen our area become a destination recognized by beer enthusiasts across the country. Allegheny County alone holds more brewery within its borders than any other county in Pennsylvania...and that doesn't include the wealth of incredible breweries outside of those borders, but still a critical part of the Pittsburgh region's beer appeal. The Pittsburgh Brewers Guild has worked together to create the Pittsburgh Brewery Guide, a roadmap that helps enthusiasts experience each brewery and helps them earn rewards for visiting them all. This is not unlike the rise and growth of destinations like Asheville, San Diego, Denver, and Portland...just to name a few.All in all, today's conversation provides positive reinforcement that brands working together in their communities can help establish wins for everyone. Working individually and not helping your fellow brewery can lead to unnecessary rifts throughout the region and, subsequently, less progress made towards establishing a destination that attracts beer enthusiasts near and far. MUSIC CREDIT: All music heard on today's session of the Breaking Brews Podcast is courtesy of purple-planet.com.RESOURCES MENTIONED: The Deeper Meaning of the Independent Craft Seal
SESSION SUMMARY: While it may not be a subject that gets a ton of press, Information Technology, or IT, is the backbone of any business and vital to your day-to-day operations. Think about how frustrating things get when your WiFi connection goes down or your Point of Sale system stops working in the middle of a busy Saturday night. Setting yourself up for success in this area can save you tons of headaches in the long run and help your business run much more smoothly.On today's session of the Breaking Brews Podcast, Jason Cercone welcomes Trey Bowden, an IT professional who formerly worked for Dogfish Head for over a decade and now runs his own IT company known as Goodbetterbest Technologies where he helps businesses build a solid back-end infrastructure. Trey brings a wealth of knowledge to the show and puts it all on the table to help ensure you're doing things right with your IT initiatives. Trey also shares stories from his time with Dogfish Head, what ultimately led him to working for the company, getting to participate in collaboration beers with his colleagues, his contributions to Dogfish's famous Steampunk Treehouse, and why he decided to branch out on his own and found Goodbetterbest Technologies.This episode breaks down several areas of IT that you should focus on, including:What is IT and why is it so important to your business?When you should begin focusing your attention on ITSome common mistakes that business owners make with ITWhy it's important to involve your staff in your IT directionBest practices for improving your IT infrastructureWhy it's important to have a trusted resource that can point you in the right directionIf you'd like to connect with Trey, you can do so here:Website | Facebook | Email TreyMUSIC CREDIT: All music heard on today's session of the Breaking Brews Podcast is courtesy of purple-planet.com.
SESSION SUMMARY: In Session 25 of the Breaking Brews Podcast, host Jason Cercone and Kayleigh Lohse, Co-Founder and Social Media Manager at Presidential Brewing in Portage, MI, spoke in length about the importance of a strong, consistent, organic approach to Facebook. The session detailed how frequently you should post, what type of content you should share, tips and strategies for engaging your audience, and much, much more. In Session 26, the conversation about Facebook marketing continues as Jason is joined on the podcast by Aaron Williams, head of marketing at Monday Night Brewing in Atlanta (do NOT call it Hot-Lanta lest ye be scolded like Jason was in the first 10 seconds of the discussion), to cover the paid side of Facebook and how to get the most from paid ad campaigns on the world's most popular social network. More and more, Facebook, as well as other platforms like Instagram, are establishing algorithms and criteria that force you to invest money in order to gain traction. Like any other popular medium of its time, it's not uncommon, nor unethical, for said medium to demand compensation in return for providing reach to hundreds, sometimes thousands, of people in your niche. The good thing about paying Facebook are the analytics and data tied to your campaigns. All give you a clear, concise snapshot of the effectiveness of your ad and help you stay the course or make improvements for your next campaign.At Monday Night Brewing, Aaron utilizes paid advertising on Facebook 24/7. Whether it's brand awareness campaigns designed to increase visibility of the Monday Night name in the three states they distribute beer to, driving traffic to an event, or helping people discover what's happening in their Atlanta taproom, Aaron has developed a great paid strategy, combined with an organic approach, that allows Monday Night Brewing to leverage Facebook at multiple junctures - all of which help bolster the brand's visibility throughout the beer community.On this session of the Breaking Brews Podcast, Aaron and Jason discuss: Combining organic and paid approaches to accomplish significant gains on FacebookWhen is the right time to begin running paid ad campaigns on Facebook?Should you include Instagram in your paid campaigns?Should you use images, photos, both, or none in your campaigns?The difference between boosted posts and paid adsWhat is split-testing, or A/B testing?How do you construct an ad campaign on Facebook?How do you track results and, when necessary, make adjustments to your campaigns?The one piece of advice you need to hear before running your first adGet to know the Monday Night Brewing brand at the following outlets:Website | Facebook | Instagram | Twitter MUSIC CREDIT: All music heard in today's episode of the Breaking Brews Podcast is courtesy of purple-planet.comEVENT ALERT: Grab your tickets to Hot Glass, Cold Beer, Pink Boots
SESSION SUMMARY: Without question, Facebook has revolutionized the way the world communicates. Its platform offers the ability to learn, share, connect, educate, and inform. Billions of people flock to its corner of the web daily and use it for all the aforementioned reasons and then some. Through its constant algorithm shifts and appearance changes, the powers that be at Facebook strive to present a user experience that keeps people on their network as much as possible, as well as bring them back later today, tomorrow, the next day, and so on.It's working.With so many people on Facebook, your business needs to be there, too. Period. If a website is the number one necessity a brand needs to showcase its digital presence, a Facebook Page is 1a. Many argue a Facebook Page outranks a website in regards to importance these days. No matter what you believe, it's impossible to deny how many communicative advantages Facebook delivers.In today's session of the Breaking Brews Podcast, host Jason Cercone and Kayleigh Lohse, Co-Founder and Social Media Manager of Presidential Brewing Company in Portage, Michigan, connect via Skype to share tips and strategies on how brands can get the most from the organic side of Facebook marketing. Organic posting consists of the content shared on Facebook that has no money behind it (i.e. Boosted Posts and Paid Ad Campaigns). More and more, Facebook is becoming a "pay-to-play" platform. That said, it's still important to implement an organic strategy that helps you communicate with customers, as well as share information your followers want to see.Before leaping into the Facebook pool, Kayleigh shares the story of Presidential Brewing and how it came to be. Within this story was the birth of their Facebook page, an early maneuver that found them with over 1,000 followers before they even started construction on their brewery. It allowed them to communicate with their fans through the process of finding a building right up to the pouring of their first beer.Kayleigh and Jason discuss many of the important factors of a successful organic Facebook initiative, including: Why is an organic Facebook strategy important?How frequently should you post?What are key factors to focus on when posting?How do you gauge success with organic posts?When should you boost a post (invest money into a post so more people see it)? What are the three most important words to consider when building your Facebook presence?How should you get started with building your page, following, etc? Kayleigh and Jason also touch on the point of "creating pause," or "stopping the scroll." With so much content filling the pipes of our news feeds, it's easy to fall into the trap of mindless scrolling - not fully absorbing the content in front of you. But, when something grabs your attention, be it a captivating image or interesting video, it stops your scrolling in its tracks. When you can force this action to happen, you know you're sharing content people want to see.To connect with Presidential Brewing, check out their:Website | Facebook | InstagramMUSIC CREDIT: All music heard on this session of the Breaking Brews Podcast is courtesy of www.purple-planet.comEVENT ALERT: Grab your tickets to Hot Glass, Cold Beer, Pink Boots
SESSION SUMMARY: We've made some tremendous steps forward in our world. And, at the same time, there are still areas where we fall short. Unfortunately, we still live in a society where racism, sexism, and other epidemics plague our day to day lives and real humans battle through this hate in search of a more peaceful existence.Without question, the beer industry is a world that has seen a true lack of diversity as the popularity of this adult beverage, and culture, has boomed. Primarily, the beer industry consists of white males in the roles of sales, ownership, and production.But as time has gone on, women have joined the beer industry and made a tremendous impact on the growth and evolution and beer. Likewise, minorities have also become part of the revolution, forever proving the beer industry does not need to be dominated by one sex or one race to be relevant.In Pittsburgh, Mike Potter of Black Brew Culture - an online magazine covering diversity in the beer industry - Day Bracey, and Ed Bailey - comedians and co-hosts of the Drinking Partners Podcast - joined forces to celebrate diversity and bring a "fresh" perspective to the industry with the inaugural Fresh Fest Beer Fest in August of 2018. The event struck a chord not only with beer industry professionals, but enthusiasts, media, and other minority-owned businesses as well - making it a wild success that had everyone anticipating what this trio would bring together next.In August of 2019, Fresh Fest is back for Round 2 and Day and Mike took some time out of their busy schedule to rap about this year's event on the Breaking Brews Podcast. In this episode, we learn about Day and Mike's journey through the craft beer landscape, how they, along with Ed, came up with Fresh Fest, and what they say to the person who calls Fresh Fest a "racist beer fest." In addition, Day, Mike, and Jason talk about existing oppression in today's society. The trio's vision for Fresh Fest was to combat those stigmas as much as possible, all while delivering an immersive experience that brings businesses from all walks of life together to celebrate the camaraderie the beer industry inspires.You can learn more about Fresh Fest, connect with social media platforms, and secure your tickets to what promises to be one of the best events of the year at freshfestbeerfest.com.To catch up on the Drinking Partners Podcast, click:Website | Facebook | Instagram | TwitterCheck out Black Brew Culture:Website | Facebook | Instagram | Twitter MUSIC CREDIT: All music in this episode of the Breaking Brews Podcast is courtesy of purple-planet.comEVENT ALERT: Grab your tickets to Hot Glass, Cold Beer, Pink Boots
SESSION SUMMARY: When Prohibition came to an end, the federal government left it up to each individual state to decide how they would handle the sale and distribution of beer and other adult beverages. What this led to was a tapestry of laws that saw each state operating very, very differently from one another. To this day, many laws that made next to no sense when they were put into effect back in the 1930s still exist...making even less sense as the beer world and alcohol culture as a whole has evolved.In Session 23 of the Breaking Brews Podcast, Jason Cercone is joined by Lauren Baker, current General Manager of The Harmony Inn and former Production Manager at North Country Brewing, to discuss some beer laws across the country that help the growth of beer in some states, but hinder others. In addition, Jason and Lauren talk about beer distribution and how that model has changed over the years.One topic of discussion on today's show is a new law that was going to be passed in Pennsylvania in July of 2019. This law called for the addition of a 6% sales tax on every pint sold across the bar at brewery taprooms throughout the Commonwealth. But, thanks to the efforts of the Brewers of Pennsylvania, brewery owners, and beer enthusiasts, a compromise was reached that will make this new tax much more manageable for small breweries who stood to lose upwards of $100,000 a year in revenue if they absorbed the tax and did not pass it on to their customers. Click here to read about the tax and the compromise that was reached on the Brewers of PA website.Another big topic covered on this episode is beer distribution. When does it make sense for a beer brand to sign a wholesaler agreement? Why are these agreements so iron-clad in that they do not allow a brewery to transition out, even if a wholesaler is not living up to their end of the agreement? There is a lot to be considered for brands of all sizes in this area and, as mentioned before, laws and regulations are different in each state and dictate how a brewery can grow their distribution footprint. Lauren has worked for breweries in Texas, Colorado, and Pennsylvania and brings knowledge about how a brand can be successful when it comes to expanding their footprint. She and Jason cover when and why a brewery may want to venture down that path and, when weighing the options, doing it so all parties involved can win.Connect with North Country Brewing:Website | Facebook | Instagram | TwitterAnd The Harmony Inn:Website | Facebook | Instagram | TwitterMUSIC CREDIT: All music heard on today’s session of the Breaking Brews Podcast is courtesy of purple-planet.com
SESSION SUMMARY: October 14th is the anniversary of the day that homebrewing beer without federal taxation was made possible in the United States, thanks to President Jimmy Carter, in 1978. The law officially became effective in 1979. Homebrewing had been banned when Prohibition began in 1920, but—shockingly—homebrewing surged past its pre-Prohibition popularity. The ingredients were easy to come by, and it wasn’t as dangerous to produce as liquor. However, many states, counties, and even cities have passed their own laws. --- Info courtesy of beerandbrewing.comSince then, thousands upon thousands of men and women have entered into the world of homebrewing. Some practice homebrewing as a hobby while others aspire to learn the skills of the trade and take their talents to the professional level. Many brewers currently producing beer on a commercial scale got their start making their first batches in their kitchens and garages. Homebrewing has helped open up a diverse, dynamic, innovative platform and, ultimately, helps shape the beer world forever more. In Session 21 of the Breaking Brews Podcast, I am once again joined by Zack Morrow of Noble Stein Brewing Company in Indiana, PA. Zack was featured in Session 1 of the show and you can jump back in the archives to hear his advice on some do's and dont's you should know before opening a brewery. Today, Zack talks about what it takes to scale up from homebrewing to pro brewing.Zack tells the story of how he and his friends gathered to make their first batch of beer in his college apartment and how it sparked a passion for brewing. He also shares the experience of having bottles of conditioning beer explode in his closet, forcing him to wash his wardrobe before going back to work.From there, Zack shares his experience scaling up to commercial brewing equipment when Noble Stein opened its doors in 2016. What were some of the challenges he faced? Are the skills obtained at the homebrew level applicable to commercial brewing? Did he carry over any recipes from his homebrewing portfolio to the Noble Stein lineup? All this and more will be tackled throughout this interview. Connect with Noble Stein Brewing online:Website | Twitter | Instagram | FacebookMUSIC CREDIT: All music heard during this session of the Breaking Brews Podcast is courtesy of purple-planet.com.
SESSION SUMMARY: In today's noisy online environment, it's important for breweries to create multiple avenues and channels through which consumers can discover their brand. A strong social media presence is a tremendous first step and imperative for all breweries to have. But outside of what they do through their own networks are the external forces that help elevate the beer scene. Blogs, websites, podcasts, video series, newspapers, influencer accounts...there are a plethora of viable platforms that have woven themselves into the tapestry of the craft beer industry and breweries who join forces with these entities open up additional channels for their brands to flourish.In this session of the Breaking Brews Podcast, Jason Cercone is joined by Russ Krause, Co-Founder of PA Brew Review. This website keeps tabs on the 300+ and counting breweries across the Commonwealth of Pennsylvania by showcasing daily events and giving users an opportunity to not only see ratings from consumers who have visited these destinations, but provide ratings of their own. The PA Brew Review website is a useful resource for beer drinkers within the borders of Pennsylvania, as well as for those who may be visiting the Commonwealth. It brings info about PA's thriving beer scene to one easy-to-access online location.Jason and Russ discuss the importance of external marketing strategies for breweries and explain why they help cultivate the craft beer industry. With so many breweries on the scene, not to mention bars and restaurants doing a fantastic job featuring craft beer in their rotations, providing additional avenues for consumers to find you only helps in getting them to your front door to patronize your taproom. The overarching theme in this conversation was the importance of breweries creating an experience for their consumers - a subject that's come up on past episodes of the show. As little as 10 years ago, a "brewery experience" consisted of an open garage door behind a production space that maybe had 3-4 beers you could try. Now, taprooms feature a wide variety of options + food prepared in-house or served via food truck, live music, special events, and much more. The game has changed...and delivering a complete experience for consumers all but guarantees they'll file you under the "must visit again" breweries in their personal Rolodex.Jason and Russ also tap into the subject of influencer marketing. Can it help breweries thrive? Will influencers continue to play a critical role in the world of craft beer? This is a topic that will be covered in more detail on the podcast in the future, but today's session features some influencer chatter to get the engine revved. Catch up with PA Brew Review on the World Wide Web:Website | Facebook | Instagram | Twitter MUSIC CREDIT: All music heard in today's session of the Breaking Brews Podcast is courtesy of purple-planet.com
SESSION SUMMARY: With the beer industry thriving, many events have surfaced that help celebrate the scene and its dynamic culture. Craft beer is all about community and those responsible for producing the liquid that makes it all possible are always at the core of events designed to raise money for charity, bring awareness to specific causes, and provide a tremendous alternative to beer tents with $1 drafts of domestic light lager...all while helping elevate the profile of craft beer and introducing new enthusiasts to diverse, innovative products.The generosity of the beer industry has led to the creation of many events. Most of them are planned well and support a great cause. Others, unfortunately, fall short. The object of today's show is to pinpoint some of the aspects of good events and bad events and help anyone who is planning out a beer festival get started on the right foot.In Session 19 of the Breaking Brews Podcast, Jason Cercone is joined by Meg Evans and Lauren Baker. Lauren made her first appearance on the show back in Session 3 while this is Meg's Breaking Brews debut. If you listened to Session 3, Lauren talked about her role as Production Manager at North Country Brewing Company. Since then, she has transitioned to General Manager of The Harmony Inn (a bar and restaurant also owned and operated by North Country Brewing) and Meg has picked up where Lauren has left off, vacating her role as Head Brewer at Rock Bottom to make the jump to North Country as Production Manager. If you are thinking about putting a beer event or beer festival together, what should you consider? This episode goes into great detail about many aspects, including but not limited to:What is the purpose of your event?Have you scouted out the location of your event?How big of an event do you want to host?Do you have enough bathrooms for your guests?How do you plan on taking care of your vendors?What are some of the common mistakes event planners make when executing their event?Do your vendors have everything they need (instructions on when and where to unload, ice, dump buckets, water for glass rinses, etc.)? How do you ensure the best experience for vendors? For guests? For sponsors?How do you acquire sponsors?Does your event have a charitable aspect to it?How do you properly stipend a brewery to have their beer poured at your event?How will you ensure safe, responsible drinking at your event?What do you do when months of planning go haywire day of your event and you need to think on your feet to make it all work out?What steps can you take to ensure your event will return for a 2nd year and beyond?If you'd like to read more on the subject, check out 7 Points to Consider When Planning a Beer Festival on Breaking Brews.Connect with North Country Brewing:Website | Facebook | Instagram | TwitterAnd The Harmony Inn:Website | Facebook | Instagram | TwitterMUSIC CREDIT: All music heard on today’s session of the Breaking Brews Podcast is courtesy of purple-planet.com
SESSION SUMMARY: The craft beer industry is comprised of many brave men and women who weren't afraid to throw caution to the wind and take a gigantic leap into the unknown when they decided they wanted to open a brewery. It's this type of dedication to one's vision that has helped this industry grow, survive, and thrive. With the launch of 7,400+ breweries and counting in the United States are the many ancillary businesses that not only promote the craft beer scene, but help entrepreneurs with all manner of wild ideas start successful enterprises as well. Platforms such as blogs, books, websites, podcasts, documentaries, and educational services...as well as companies offering products like bottle openers, can coozies, t-shirts, hats, and huge varieties of beer swag all have a chance to play a factor in the evolution of craft beer culture.One company doing just that and more is First Sip Brew Box. First Sip is a monthly subscription service where beer-related goods are delivered right to your door. Each box contains anything from t-shirts, glassware, chapstick, BBQ sauces made with beer, and much more. Today on the podcast, Jason Cercone sits down with one half of the First Sip power team, Dennis Guy.Dennis shares how he and his wife Samantha came up with the idea for First Sip Brew Box and how it came after a journey down the path of opening a brewery. When they realized it wasn't going to be financially feasible to bring a new brewery to the market, they pivoted and created a service that allows them to partner with breweries and promote all the good they're bringing to the scene. Dennis is one of the most positive people you'll ever encounter and the conversation throughout this interview dives deep into entrepreneurial mindset, what it takes to keep that positivity when negative energy beats down your door seemingly every day, and why it's important to embrace every step of the process it takes to build a successful small business. A great deal of Dennis's motivation comes from the values his mother instilled in him throughout his life. You'll hear the story of how he and his wife received a small business loan, an accomplishment that took place just days before his mother passed away. It's truly an inspirational story that all of us can relate to in some way, shape, or form. Dennis is a veteran of the US Army and recently participated in a Pennsylvania Commonwealth-wide collaboration beer that saw 20 veteran-owned breweries come together as one. The beer went live on Memorial Day Weekend 2019 at each of the participating breweries. The US Army also filmed a short video about Dennis, the values he gained from his mom's strong will, and the growth of First Sip Brew Box. You can check out that video here: https://youtu.be/Ar5IUbGw1ggIf you are looking to start a project of any size, whether it be a bar, a brewery, a podcast, a blog, or anything else that requires entrepreneurial mindset, this is a podcast you don't want to miss.If you'd like to learn more about First Sip Brew Box, here are the links:Website | Facebook | Instagram | TwitterMUSIC CREDIT: All music heard on today's session of the Breaking Brews Podcast is courtesy of purple-planet.com
SESSION SUMMARY: As has become the routine on the Breaking Brews Podcast, we aim to deliver content that can help in all aspects of beer marketing. From social media to email marketing to event management to everything in between, the goal of each session is to provide some tips, strategies, and knowledge you can implement into your own practices - no matter where you're listening to this podcast from. In today's session, host Jason Cercone is joined by Bailey Allegretti, Marketing Manager for Grist House Craft Brewery in Pittsburgh, PA. Bailey has been working with the brewery in this position for over a year as of the release of this podcast and has helped implement several strategies and initiatives that have helped solidify Grist House as one of the most popular breweries in the Steel City. Bailey shares some background about her experience in the beer industry, starting off with obtaining some well-rounded experience in organization, social media, and brewing in her role at Copper Kettle Brewing Company, an on-premise brewing facility that once functioned in Pittsburgh that allowed individuals to schedule appointments to make their own small batches of beer, then package and take home their finished liquid upon completion. After a brief stint outside the beer world, Bailey knew she wanted to be in the industry and the role she earned at Grist House helped her do just that. Since taking over the role of Marketing Manager, Bailey has helped streamline Grist House's online approach and has added consistency to all initiatives. She has utilized each network to communicate with the thirsty beer community in Pittsburgh and also shares relevant content about the brand, including their expansion project that will see the brewery renovate and move their beer production to a former Nike missile control center in Collier Township in the near future. Bailey and Jason discuss many facets of beer marketing throughout this session, including: Ways to build an effective newsletter that people will want to read The power of Facebook's event management platform and how a well-managed event entry can not only lead to a successful event, but help your brand visibility overallThe importance of appealing aesthetics in can artWhy clean glassware is important (yes, this topic came up again)Things to do and things not to do with your social media accountsOther areas where you can effectively build your brand presence besides the popular social media networksIf you'd like to check out Bailey's work via the Grist House digital presence, the links to do just that are right here:Website | Facebook | Instagram | TwitterMUSIC CREDIT: All music in today's session of the Breaking Brews Podcast is courtesy of purple-planet.com.
SESSION SUMMARY: Megan Pritts of Noble Stein Brewing Company joins Jason Cercone on Session 10 of the show to discuss search engine optimization, or SEO if you're into the whole brevity thing, as well as various aspects of social media practices that Megan uses to manage marketing for Indiana, PA's Noble Stein Brewing Company. Megan is a marketer by trade and brings a wealth of knowledge and experience to the podcast.The show kicks off with Megan talking about how she entered the marketing world and how her company tasked her with handling SEO responsibilities. The conversation then steers towards how SEO has changed over the years as the internet has evolved and how you can best harness those changes to help your business. Megan also shares the importance of keeping an updated website and how it helps with search engine rank. Next, we learn how Megan has established a voice for Noble Stein through networks like Instagram, Facebook, and Twitter and how she's able to utilize each platform to get the most from her efforts. As of the release of this podcast, Noble Stein has been able to find levels of success through Facebook without investing in ads. Megan admits this may not last forever, but she enjoys the challenge of getting the most from organic content and communicating with fans of the Noble Stein page as frequently as she can. She's also an advocate of "playing by Facebook's rules," which you'll hear more about as the show unfolds.Megan and Jason also discuss the power of conversation on Twitter and the visual appeal of Instagram, why it's best to not push content from one platform to another, and why it's important to establish consistency with your social media practices. And, as is tradition on the Breaking Brews Podcast, we share a brief rant about clean glassware and why it's important at your establishment and in ALL of your promotional efforts. You can catch up Noble Stein Brewing online at:Website | Facebook | Twitter | InstagramMUSIC CREDIT: All music on the Breaking Brews Podcast is courtesy of purple-planet.com
SESSION SUMMARY: In this session of the Breaking Brews Podcast, Jason Cercone welcomes back Master Cicerone Brian Reed for a wide open discussion on beer and food pairings. Brian specializes in this area through the Cicerone Certification Program and helps bars, restaurants, and retail locations expertly pair the right beers with food offerings on their menus.We kick things off talking about various aspects of food and beer pairing and Brian tells the story of how he discovered how well beer and food work together. Brian goes on to talk about the "C-C-C" philosophy and how it can help you successfully pair the right beers with any food offering on your menu.Our discussion continues as we talk about how too much of one thing can be bad. EXAMPLE: Pairing a blueberry beer with a blueberry dessert or a smoked beer with smoked BBQ or a pepper beer with a hot dish - while this may seem logical in some cases, it's actually overkill. This session will tell you why.As we get ready to wrap up, Jason fires some basic food items that we all know and love at Brian and he shares the best beer pairing for each item. If you love tacos, pizza, hot wings, and cheeseburgers, you'll want to stick around 'til the end of this session so you do things right with your beer choices going forward.Beer and food pairings is being considered as a rotating series for the Breaking Brews Podcast. If you dig this show and want to hear more about the subject, reach out and let me know!For all of our Pittsburgh listeners, Brian is teaching an Off-Flavor Course on Saturday April 6th and a Beer Savvy Boot Camp on Sunday, April 7th at Eleventh Hour Brewing in Lawrenceville! If you'd like to attend, please click the links below to reserve your seat. Tickets are going fast!Saturday, April 6th: Off-Flavor CourseSunday, April 7th: Beer Savvy Boot CampTo catch up with Brian on the World Wide Web...Twitter | InstagramTo learn more about the Cicerone Certification Program, click here.MUSIC CREDIT: All music in this session of the podcast is courtesy of purple-planet.com
SESSION SUMMARY: Session 8 of the Breaking Brews Podcast delves into creating a tremendous taproom experience for customers. With so many tremendous venues to visit these days, attention for a consumer's entertainment buck is being fought over every day. And the venues that create a memorable visit will be the ones who earn a customer's business time and time again. While 100% undying loyalty to just one brand may be a thing of the past, a consumer will always come back AND tell others to check you out when you give them a reason to do so. This session is going to tell the story of a brand that's done just that.Today, we hear from Luke, Jay, Tony, and Dave - four of the team members behind Levity Brewing Company in Indiana, Pennsylvania. Levity has been going strong since 2016 and has grown their brand visibility throughout Western PA and beyond. Their taproom sits a little over a mile away from Indiana University of Pennsylvania and has become a premier destination in town for great beer, exceptional food, and live events. They've gone the extra mile to deliver their community a locale that satiates many desires and it's helped them become a pillar of Indiana for people of all ages. We start the show learning about how Levity came to be, with Jay and Luke sharing their entrepreneurial aspirations and how it dawned on them that a brewery was the way to chase their passion. We talk about their building, taproom space, brewing capacity, and what their focus is for a beer portfolio. From there, we learn how the Levity crew slowly incorporated food into their operations and grew their menu over time, thus giving visitors a reason to stay longer and never leave hungry. As Jay points out, they could see the drop-off in business after the happy hour times ended to later in the evening until they went full bore with food. Adding food to their initiatives also helped attract additional clientele and we'll learn how Tony and Dave have cultivated a menu packed with delicious choices for consumers to tear into.Finally, the guys discuss how they host live events at their space and share some tips and pointers one should consider when starting a brewery or looking to interject food and live events into their practices. Again, with so many options at a consumer's disposal today, providing multiple reasons to make someone feel at home is critical to repeat business.Connect with Levity Brewing on the World Wide Web:Website | Facebook | Instagram | TwitterMUSIC CREDIT: All music in today's show is courtesy of our friends at purple-planet.com
SESSION SUMMARY: In Session 6 of the Breaking Brews Podcast, host Jason Cercone is joined by Dennis Hock, Founder of Strange Roots Experimental Ales, and Bert Mooney, Director of Operations at Strange Roots, to discuss the ins and outs of rebranding. In 2017 and stemming into 2018, the Strange Roots brand underwent a complete company rebrand from their original name, Draai Laag Brewing. In this Session, Dennis and Bert share some what it took to execute the rebrand effectively.Before breaking into rebranding, Jason, Dennis, and Bert discuss the evolution of Draai Laag/Strange Roots, their foundation as a traditional farmhouse brewery utilizing only wild yeast to produce their beers, and how they've grown an incredibly loyal fan base by staying true to their original motives and continuing to push boundaries with their wild, sour offerings. If you are considering initiating a rebrand, you'll want to listen to this session of the podcast to determine if A) it's the right move for your company and, if it is B) what areas you'll need to focus on to execute your rebrand.Hook up with Strange Roots on your favorite corner of the web:Website | Twitter | Instagram | FacebookMUSIC CREDIT: All music on this session of the Breaking Brews Podcast is courtesy of purple-planet.com
SESSION SUMMARY: In Session 4 of the Breaking Brews Podcast, Jason Cercone is joined by Ian Staab, Co-Owner and Brewer at Yellow Bridge Brewing Company in Delmont, PA, to discuss one of the biggest phenomenons in the craft beer industry today: cans. Without question, cans have helped put many breweries on the map with sleek label art, increased accessibility, ability to be transported, and, of course, because of the great liquid inside. There are numerous advantages to cans and many breweries are factoring in cans to their initial business plans today. We start off the show hearing about Ian's background, then learn about how Yellow Bridge came to life in 2016. From there, Ian shares how he and his crew started canning beer around their one-year anniversary and haven't looked back. They've tried many methods of canning and have invested in a canning line that helps them get 20+ cases of beer ready for consumers to grab on-the-go. We talk about how this has helped generate additional revenue in their taproom and has resulted in increased brand exposure for Yellow Bridge as their beer has landed in various parts of the country it normally wouldn't thanks to the trade market. If your brewery is considering canning or looking to improve current practices, this is the podcast for you. Catch up with Ian and Yellow Bridge online:Website | Twitter | Instagram | FacebookMUSIC CREDIT: Music in this session is courtesy of purple-planet.com
SESSION SUMMARY: Session 2 of the Breaking Brews Podcast is all about the Cicerone! Host Jason Cercone is joined by Brian Reed, one of only 18 Master Cicerones in the world, to discuss many aspects of the program, including Brian's plight to obtain his Master level certification, how the Cicerone program is helping men and women understand beer on a higher level, and how they can pass along that knowledge to consumers at bars, restaurants, and taprooms. FROM THE CICERONE WEBSITE: The Cicerone Certification Program certifies and educates beer professionals in order to elevate the beer experience for consumers. The program has four levels:LEVEL 1: Certified Beer Server - First-level certification for those who work with beerLEVEL 2: Certified Cicerone - Certification for professionals dedicated to beerLEVEL 3: Advanced Cicerone - A designation of distinctive expertise and tasting skillLEVEL 4: Master Cicerone - The ultimate test of beer expertiseIf you've been considering taking the Cicerone and would like to learn more about the program, visit www.cicerone.org. The first level is highly recommended for beer servers to gain a better understanding of the liquid they're presenting to customers. Connect with Brian online!Twitter | Instagram MUSIC CREDIT: All music in today's session is courtesy of purple-planet.com.
SESSION SUMMARY: It's the world premiere of the Breaking Brews Podcast! This show is focused on the business side of the craft beer industry. Each session will bring you scenarios, experiences, and banter from industry professionals that will help you improve upon your day-to-day practices. Or, if you're a beer enthusiast, you'll gain a better understanding of the subject at hand to build upon your appreciation for the thriving landscape of beer. To kick things off, host Jason Cercone sat down with Zack Morrow, co-owner and head brewer at Noble Stein Brewing Company in Indiana, PA. Noble Stein has been going strong for 2+ years and Zack took some time to share some of the tips and strategies he and his partners practiced when getting their brewery off the ground. We start the show hearing about Zack's background and discovery of craft beer. From there, we delve into how the idea of Noble Stein Brewing came about and how Zack and crew brought things to life, including discussion on picking a location, managing start-up capital, gaining community acceptance, and adjusting to commercial equipment. We round out the session with Zack covering some of his top Do's and Dont's that you should consider if you're thinking of starting your own brewery.Connect with Noble Stein Brewing on the World Wide Webs:Website | Twitter | Instagram | FacebookMUSIC CREDIT: All music heard in today's session comes courtesy of purple-planet.com
SESSION SUMMARY: The Breaking Brews Podcast makes its debut (ish) with a special sneak preview of the first five sessions, all of which will go live the week of March 4th. In this introductory episode, you will get a feel for what the show is all about: a strong focus on the business side of beer with stories, experiences, and real-world scenarios discussed by industry professionals. Beer industry professionals and beer enthusiasts alike will be able to walk away from each session having learned something to help them in their day to day relationships with the world's greatest adult beverage.The introductory session has clips from Sessions 1-5, featuring the following:Session 1 - Zack Morrow from Noble Stein Brewing discusses some do's and dont's you'll want to consider when opening a brewery. Full session debuts Monday, March 4th.Session 2 - Master Cicerone Brian Reed gives us an in-depth look at the Cicerone Certification Program. Full session debuts Tuesday, March 5th.Session 3 - Lauren Baker, Production Manager at North Country Brewing, talks about her role in helping the brewery grow, both internally and externally. Full session debuts Wednesday, March 6th.Session 4 - Ian Staab, Co-Founder of Yellow Bridge Brewing, talks about how canning their beer has helped increase their exposure and strengthen the bottom line. Full session debuts Thursday, March 7th.Session 5 - Jason Cercone, Founder & CEO of Breaking Brews and host of the Breaking Brews Podcast, shares some easy-to-implement social media marketing tips and strategies. Full session debuts Thursday, March 8th. MUSIC CREDIT: "Hot Rod" and "Big Vision" courtesy of purple-planet.com
When Lululemon announced they had launched a loyalty program, they became the latest brand to shift focus from their core business to take a new direction. As the likes of Staples and Apple have shown, this services-over-product approach can be key to moving forward and adapting to the new behaviours of today's consumers. In this week's episode of Marketing on Tap, we look at how brands are pivoting away from what first made them successful, and whether this model can be used in other industries. Settle back and enjoy this week’s topic, brought to you in the usual unscripted manner that you’ve come to expect when Sam and Danny take the mic. Read the transcript
Chad is a digital Nomad who currently manages the marketing department for the craft beer industry in Southeast Asia. Yep, he gets paid to travel and share craft beer with people in exotic countries. There are digital nomad jobs in every conceivable niche! Learn all about passions, networking, and how you can build any business venture if you're willing to do whatever it takes on today's podcast! Stay emPowered, Beck
Chad is a digital Nomad who currently manages the marketing department for the craft beer industry in Southeast Asia. Yep, he gets paid to travel and share craft beer with people in exotic countries. There are digital nomad jobs in every conceivable niche! Learn all about passions, networking, and how you can build any business venture if you're willing to do whatever it takes on today's podcast! Stay emPowered, Beck
In this episode we chat about, the saturated craft beer market, how much it costs to start a brewery and some behind the scenes fun. This was a really interesting episode and It was a pleasure to chat with Adam Mills, Co-Founder and head of marketing and branding of Four Winds Brewery Learn more about Four Winds here: http://www.fourwindsbrewing.ca/ Find more about the show here: Show Notes - https://medium.com/@kurtisanderton Facebook - https://www.facebook.com/definestartuppodcast/?fref=ts Twitter - @DefineStartup
The Session welcomes Craft Beer marketing expert, and author of Craft Beer Marketing and Distribution - Brace for SKUMeggedon, Mark Colburn to the show to discuss how you can take your homebrew to the next level by becoming a successful professional brewer. Mark will guide us through the steps it takes to successfully brand, market and bring your beer to the marketplace. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this podcast an interview with Joe ???? Head Brewer at the White Hag Brewery in Ballymote, Co. Sligo. And from Cong, Co.Mayo I am joined by Eoin Kennedy, founder of ConnGregation 2015 celebrating its third year.
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