Podcasts about fitlifetv

Visit organifi.com/drew use code DREW for 20% off on your next purchase.   Are you afraid of losing everything you have?   If you are living in a state of fear, and scarcity your life will feel stunted and stagnant.    Giving isn't only offering up a material item wrapped with a bow. In this solo episode Drew offers up creative and meaningful ways to give to others and see radical abundance in return.    If you are looking for a cost-free way to give to someone you are in a relationship with, Drew walks through creative ways to make your partner feel loved. The reality is, based on masculine or feminine ways, we receive and gift differently. Be sure to tune in to understand how!   Gifting isn't just for personal relationships, it shows up within business too: there are many ways to give back to your customers, employees and partners. Drew opens up about some of the ways he started FitLife TV and Organifi through giving.    Take a moment today, and give to someone you care about. We are in this together!   Key Ideas: -If you can radically give, your life will change for the better.   -Conscious ways to give to others.   -If someone has a love language of gifts, you can invest clearly in giving someone love.   -How to use your gifts to help those in need around you.   Quotes:   “We're stuck in this finite reality where we think we have this constriction on the abundance that we can have.” (00:17)   “Know that divine love has met in will always meet every human need.” (7:00)   “I have never, ever invested in somebody and didn't get them to invest in themselves, invest in coaching them, invest in working with me. And it just continues to be the law. So know that if you're looking to work with somebody, invest in them first.” (9:10)   “You can never out-give yourself. Know that. So no matter what business you're in, what you're doing in the world. Supply will always come back to you when you have that giving mentality.” (10:43)   “Give your light, give your words, give your presence, give your commitment, give your passion, give your mission and give your resources. The world will change for the better.” (12:23)   Further Resources/Links: It's Not About The Nail video: https://www.youtube.com/watch?v=-4EDhdAHrOg   Follow Drew: @Twitter https://twitter.com/drewcanole @Instargram https://www.instagram.com/drewcanole/ @Facebook https://www.facebook.com/people/Drew-Canole/100044261357988/   Visit organifi.com/drew use code DREW for 20% off on your next purchase.   Soul CBD: Visit https://pod-mysoulcbd.com/drew and get 15% off your next order! 

Highlights from my keynote presentation at FHL 2020. Showing the 5 steps of how to find your voice, including how to find, develop and create your own frameworks. On this special episode Russell shares part of his keynote presentation from Funnel Hacking Live 2020 in which he speaks about finding your voice using a framework. Here are some of the super interesting things to listen for in this amazing episode taken from FHL: Find out what Russell means when he says everything is a framework within a framework. See why you need to become really, really good at making frameworks, and who someone is you can look to that shares a lot of them on social media. And find out all the steps you need to take to be able to finally find your voice. So listen here to this very special keynote presentation from Funnel Hacking Live 2020. ---Transcription--- What’s up everyone, this is Russell Brunson again. I’m still in beautiful Puerto Rico having a good time with some of the most amazing marketers, and personal development minds on this planet. And for today’s episode I wanted to give you guys some more from Funnel Hacking Live. During my keynote presentation I talked about some really cool things, and the first one I talked about how to find your voice, and inside of that how to develop your own frameworks. And really the theme of the event came back down to frameworks. I talked about how we find and develop and create our frameworks, and then on top of that went deeper into how to teach your frameworks and how to sell your frameworks and things like that. And then every speaker basically shared their framework. Everybody from Tony Robbins to Ryan Holladay and every speaker in between kind of shared their frameworks. So as you guys get deeper and deeper in this business you’ll realize it really all comes down to frameworks. So the very first presentation, part of my first presentation, I want to share with you guys is how to find your voice, and inside of that journey, how you’re going to create your own framework. So with that said, I’m going to queue up the theme song, and when we come back you guys will hear this first part of my keynote presentation going deeper into finding your voice as an entrepreneur. I think a lot of us get started in this business, at least I did and I was a shy, awkward, and I’m going to show you guys a clip in a minute…you have to evolve, you can’t just, there’s a process you go through. And a lot of times people that read my book Expert Secrets, they’re out there with a sign saying, “I’m an expert. I’m going to sell you something.” No, no, you missed it, that’s not the purpose, that’s not the path, that’s not how it works. There’s a process for you to be able to find your voice, and you’re like, “What’s the process? What’s it look like?” and forever I didn’t know. I decided you just go out there and you do it, and you do it, and you do it. And it wasn’t until recently that I sat down and said, “What did it actually look like for me? What did it look like for other people? How do I reverse engineer that so we can teach it?” and that’s where this process and this framework came from. Alright so I’m going to walk you guys through this. So phase number one here, phase number one is what I call the dreamer. And this is the phase that starts with a little spark. How many of you guys when you got into whatever it is that you’re doing, you didn’t know exactly what you were going to do, you may not have been super passionate at first, but you had the interest, some desire, you’re like, “This is kind of cool.” thinking about your business or the marketing of your business. When I got started in this, I didn’t know I was going to be a marketing nerd. I got a C in my marketing class. A C, and I should have got a D or an F, but my teacher was really, really nice. But I got a C in my marketing class. I didn’t know marketing was even exciting or fun or anything. It wasn’t until later when I was learning these things and trying to start a business when all the sudden there was a spark and I was like, “Oh my gosh, this is amazing.” And it all begins there.  So I want you thinking back about your business. What was the spark initially that got you so excited about what it is that you do? Can you guys remember that moment? What was it that created that spark for you? That’s where this begins. The next thing that I want to kind of add upon that, this is from Tom Bilyeu and Tom is speaking tomorrow, I believe. So I’m excited about Tom coming, it will be his first time at Funnel Hacking Live. But as I was developing this, I saw Tom post something on Instagram, and I was like, “Oh my gosh, this is brilliant.” He posted a little framework for how to develop your own passion. And I think about this a lot because I get people all the time who come into our world, and they’re like, “This is exciting, but I’m not passionate about anything yet, Russell. What do I do? How do I find passion?” I’m like, “I don’t know.” because for me, I’m just excited about everything in life. There’s so many cool things happening, and I don’t know how to develop passion. I couldn’t understand that in my mind until I saw this from Tom and I was like, “Oh my gosh, this is the secret.” For those of you guys who may not have it, you’ve got a spark and you’re trying to figure things out, this will help you. This is what he said, this is the 5 step process he said. Number one: Go and experiment with a whole bunch of stuff. So if you’re like, “I don’t know what business I want to be in, I don’t know what my career is going to be” or whatever, you go try a bunch of things. That’s why a lot of people go to college. You’re taking a whole bunch of classes just to find out, what am I actually interested in? So you go and experiment with a whole bunch of stuff, that’s step number one. Step number two: After you do that, start looking at all the things I just tested and tried, all the things I read, all the podcasts I listened to, all the videos I watched, what are the things that spark my interest? And you think, “I’m interested in that, that’s the next topic I’m excited about. That’s something I could be passionate about.” So you find the thing that sparks your interest. From there you start deeply engaging with those things that sparked your interest. You start going deeper on them. If you listened to a podcast about biohacking or about whatever, you’re like, “This is cool.” It’s like, “Okay, now let’s go deeper to see if as I go deeper this keeps resonating with me.” So start going deeper, start studying, start learning, start finding people around you that are excited as well, and go as deep as you can. Number four: As you start engaging and it goes from an interest to a true fascination, you get that fascination that’s like, “Oh my gosh, this is exciting.” Then you go down the path to gaining mastery. And then number five: Fascination plus mastery equals passion. Now this for sure was true in my journey. Again, I got started I was a college kid, I had just met my beautiful wife. I had proposed to her and I realized that I didn’t have a job. And she was probably going to want to eat sometimes, and I was like, “What do I do? I don’t know. Let me try a whole bunch of stuff.” I started just doing a whole bunch of things and studying and reading and learning, and all the sudden I started finding these things that caused interest. And those things I started geeking out on and going deeper and deeper until my interest became a passion, and the more deep the more fascinated I got, and the more fun it got. And that’s where this journey begins. That’s how you get the spark and you start to grow. Alright, so after you guys have the spark, do you know the best way to turn a spark into a fire? Do you guys want to see? It’s kind of cool. This is the way you turn a spark into fire. Let’s dim the lights a little bit. If I get my phone out right here and I turn this light on, this is a spark. And by itself, if I’m not careful, this spark is going to go out. I need your guys’ help. Can everyone get their phones out real quick, and turn the lights on? Something interesting happens when you take spark and you get it around other people’s sparks, other people who are already on fire. Everyone grab your phones out, get them out and turn your camera on really quick, I want you guys to see this. If I want to turn my spark into a fire, into an inferno I gotta find other people.  Look around you guys, look behind you. You find other people and you get your sparks together, it starts growing. Alright, if I take my spark to a fire, it can’t help but grow, am I right? That’s why we’re here today, to help you guys take your spark and to light it on fire. I tell people all the time, my role in this whole game is to get you guys so excited and so passionate about the marketing of your business, whatever business you’re in, you’ll be able to run with it. I’m assuming you’re already obsessed with your business or you wouldn’t be here. So my job is to get you obsessed with the marketing of it. Let me take that spark and let me ignite it and get it on fire. The best way to get that spark into a fire is to ignite. I lost my thing, is to get it around other people. As you get around other people you start feeling that, it starts growing inside of you, and that shifts you now to the second phase. The second phase is where I start taking on the identity of the reporter. It’s interesting, how many of you guys have ever heard of Howard Berg, the world’s faster reader? So when I was in elementary school in the 90s I was an infomercial geek. So I was watching infomercials and there was this guy who was the world’s fastest reader. I saw him reading these books, and he goes through the page like this, flips through and starts reading them super fast. I was like, “That is the coolest thing. There’s no way it’s true. He’s got to be faking it.” And I remember watching the infomercials over and over and over again as a kid. Then fast forward like 15 years later, I’m a grown man, well, grownish. My kids always tell me, “Dad, you are the least mature adult we have ever met.” I’m like, ‘Thank you guys, I think.” I remember on Fox news, what’s the Cavuto, the Cavuto show, Howard Berg was on there, it was right after the health care bill came out. And there was the huge health care bill, and they had Howard Berg read the entire health care bill live on Fox news in front of everybody. So he reads the whole health care bill in 55 minutes, and then afterwards he interviewed him, “So what does it say?” And he starts telling him all the things and reciting back huge portions of the health care bill. I’m like, “This guy is amazing.” And then I’m at an event like this, it was in Dallas, there was about 1000 people. It was about a fifth the size of this. And I’m speaking on stage and I get done afterwards and some guy is like, ‘Hey, there’s the world’s fastest reader is here. He wants to meet you.” I was like, “Wait, wait. Howard Berg’s here?” and I started totally fan-girling and freaking out, and he’s like “You know who he is?” I’m like, “Yeah, I used to watch his infomercials when I was like 15 years old. This is…” Anyway, I was so excited I had a chance to meet him, and me and Howard have become really good friends since then. And actually, when I launched the Expert Secrets book I had Howard fly out to our office and I was like, “I want you to read my entire book, live on Facebook, and then I want to quiz you and see if you actually remember it.” Because writing a book is cool, but having the world’s fastest reader read it live in front of you is way cooler than that. So I had Howard fly out to Boise, and I was like, “Here’s the book. I want you to read it.” And he sat down and he started reading it. And did anybody see the episode of this where he did it on Funnel Hacker TV? He read the entire book in 4 minutes and 43 seconds live on Facebook and I was like, ‘This is so cool. There’s no way he’s actually getting it.” So we watched and he read the whole thing, and then when he got done reading it, I had the really cool opportunity to sit there and be like, “Okay, let’s see if you actually read it.” And I started asking him questions about it, and he was able to tell me things back. “Well, you said this and this. Then you talked about this. And this is my thought about that.” And it was one of the coolest experiences of my life. Did you guys ever see the Sony speed-reader commercial? He’s on that with Justin Timberlake. It’s a really funny ad where basically they have the Sony speed-reader and Justin Timberlake says something like…maybe it was Peyton Manning…anyway, Peyton Manning says something like, “With the Sony Reader I can read 100 books.” And Howard Berg goes, “I just did.” And then Justin Timberlake is like, “I just did too.” It’s the funniest commercial. It’s worth watching. So after that night, after we got done, we took Howard out to dinner in Boise. And I’m sitting here like, there’s this guy who’s read over 30,000 books. Every book you can dream of, he’s read. What do you ask this guy? He’s got information about everything. I could ask him about business or about finance, or about sports or about anything. And I was like, “I’m going to go to a spot that you don’t normally go with people, because I’m really, really curious.” And so I asked him, I said, “Howard, I’m really curious after all your life experience, reading 30,000 books, what’s your opinion on God?” He looked at me a minute, he smiled and he said, “You know what’s interesting? Most people when they want to learn about a topic they’ll read one book or one thing and they base their opinions on that and it becomes fact for them and they go forward. What I like to do instead, I like to read all the people’s opinions. I’ll read 10, 15, 20 books on a topic. For example, for religion I basically read every single book on the topic. As many as I possibly could. Hundreds and hundreds of books.” He said, “By reading a whole bunch of things about it, I got a very wholistic view of what I believe God is. Based on that let me tell you what I believe..” and I had I one of the most fascinating conversations of my life, to hear what someone like this has a chance to learn and read from every religion you could dream of, what his beliefs were in God. One of the coolest, most amazing conversations of my life. So I was thinking about this with Howard and started thinking about how that works in our life. A lot of times we come into this world and we’re trying to do our business, and we become the expert, like I know everything. And we go out there and try to convince people. But the problem is we read one book. The phase for you to really evolve and find your voice isn’t to take one idea and then start running with it, it’s to get a very wholistic view. So I started looking back at when I got started, and I found something really embarrassing. This right here is the first video I ever created ever. This is, last year I showed you guys one and you all teased me, this one’s worse. So this is about the time YouTube came out and a couple of people had videos on their websites. And I was like, I’m going to do a video and I remember someone, Armand Morin had a video, and he had the background was gone and he was on the page, and it looked really cool. And I was like, “I’m going to do that.’ So I bought a video camera, I set it up, and I record this video, and it didn’t work. I tried to edit it, and I couldn’t get the background to delete, and it was so many bad things. But this was the very first video I ever made. And I want you guys to hear how bad I was, and hopefully it gives some of you guys some encouragement. You’re like, “If that guy can do it…” Here we go. (From the video) Hi, I’m Russell Brunson and welcome to the secondtier.com. I’m here to  help you get……Okay, Hi, I’m Russell Brunson and welcome to the secondtier.com. I’m here…(mumbles) I’m here to introduce you? What do you say? Hi, I’m Russell Brunson and welcome to the secondtier.com. I want to help you get started with your affiliate training today. The first thing you need to do is click on the link above me and download our affiliate… That was real cool, the flushing toilet in the background. (Onstage) He literally flushed it in the middle of the video. It was me and him, there were 2 of us in the room. Come on. Anyway, so there’s hope for all of you, I swear. So this is the video of my journey. I was like, “I’m horrible, but I’m going to try.” And I started trying. At this point and time I had my beliefs. I was like, ‘This is how I’m going to do this thing.” But I didn’t know marketing, I didn’t know these things. I’m like, “How do I learn this.” So what I did is I went up and I said, “Okay, I’m going to do what Howard Berg would have done. I’m just going to take my opinion and believe everything. I’m going to go and find a whole bunch of people who know more than me. I’m going to talk to them, interview them, figure out all their stuff. And based on finding out opinions form a whole bunch of people and from there I can develop an actual opinion.” So this is little nerdy Russell from 15 years ago went out there and he found the best of the best at the time. This is Carl Gelletti, I used to call him all the time and ask him questions. This is Mike Filsaime, this is Gary Ambrose, this Brad Fallon, I think is in the room, this is Brad Fallon, this is Ewan Chia, this Rosalind Gardner, this is Jack Humphries, this is Keith Baxter. These are the people when I got started in the game, they were the people that were already on fire. I had a little flame and I was like, “I have a flame and this things going to go out if I don’t find something fast.” I started looking, who’s got the fire? Who’s got the fire? I need to find those people. And I found the fire. I got on the phone and I called them, I flew to their house, I had them fly to my house, I did everything I could. I got in the rooms they were in, because I knew that if I was going to take my spark and I needed it to become a fire, I had to be with the people who were already on fire. I found those people and this little nerdy Russell was able to take his spark and turn it into a fire. So for all of you guys the next step in this journey of growth for you, is first off to be fascinated, have a spark and then you need to find the people who have the fire. And you have to go to them humbly and start asking their questions, and don’t judge everything based on the lens that you view the world through. Find other people and be open to other opinions and other ideas because it’s going to give you a very wholistic view and make you, give you the ability to serve your people at a much higher level than you ever could, by just looking at one angle. So the first 2 phases in this formula, in this framework are all about growth. It’s your journey to become something bigger, become something better, become the person, the leader that you need to be to lead your people. Now after you go through these first two phases, number one dreaming and having a spark, number two is finding people around you and asking them questions and learning from everybody you can. Every single piece of information you can get access to, and learning from everybody. Then we start shifting from growth to contribution. Alex Charfen always talks about the call to contribution. How entrepreneurs hear the call of contribution. I need to contribute. I gotta create something. I gotta do something, I gotta go out there, and I gotta do something. You guys have heard that call, that’s why you’re here. You’ve heard that call to contribution. How do I contribute more? So there comes a time in all our lives, we keep growing and growing, keep studying and learning, but if you don’t start shifting from growth to contribution, you will flatline. The first time I understood this was true was when I was a wrestler. In college I was a wrestler, in high school I was a wrestler. I was a state champ in high school, took second place in the country, I was an All American in high school and I thought I knew everything. The worst thing that could possibly happen to any of us, is we think we know everything. I was like, “Shh, I know everything. I’m such a good wrestler.” And I remember my senior year after I took 2nd place in the nation, my coach Greg Williams, who is now the coach of UVU, he said, “Hey do you want to come coach at a wrestling camp?” and I was like, “I don’t know. I got girls to date this summer. This is my big time before going to college.” And he’s like, “I’ll pay you $100.” I’m like, ‘I’m in, let’s go.” So that was the value of a week of my time back then. So I went to the wrestling camp and he’s like, “Here’s some kids. I need you to train them how to wrestle.’ So I’m like, ‘Okay.” So I go to the kids and I’m like, “Okay this is how…” and I remember teaching a cheap tilt, which is like my move, and I was like, “Here’s how you do a cheap tilt.’ I show the kids and I’m like, ‘Okay, go try it.” And I sit back. The kids come out and they start trying it and nobody gets it even remotely close. Almost all of them ended up pinning themselves. I’m like, “No, you guys. You didn’t listen to a word I said. Come back in.” I showed them, “This is how you do a cheap tilt. Now go do it.” And they go back out, and everyone’s like doing the same thing, flopping over, pinning themselves. And I’m like, “What is wrong with these kids?” And I sit back and I’m like, “What are they doing wrong?” and I start looking and I’m like, “Oh my gosh, he’s doing it wrong because his hips keep sliding out, and his knee…I never knew that. This knee needs to be, the foot needs to planted here, and the knee’s got to be pointed to the ceiling. What else?” and I start looking and like, “Come back in guys, come back in. Look at this. When you’re doing it, look where my foot’s at, it’s right here. Look where my knee’s pointed.” And they’re like, “Oh cool.” I’m like, “Go try it again.” They start doing it, and all the sudden the kids start doing better. And I’m like, “Huh.” And then I bring them back in and we go back and forth, and back and forth, and for the entire week I spent with these kids, I’m looking at what I’m doing and my processes, understanding why they work and then figuring it out. And as you start looking, one of the fascinating things about a pattern is after you become aware of a pattern, it’s like, “Now I know the pattern. I can manipulate it, I can change it, I can grow it, I can figure things out based on that.” So for me, I had gotten to a point where I had grown personally at a certain level where I stopped and stagnated. And when I shifted and started becoming a coach and helping other people, that’s where I started to continue to grow. That’s where I shifted from growth to contribution, and that’s how I got to the next level of growth. So for all of us, there comes that time where as you’re growing and you’re sharing, the only way to continue to grow is to shift from growth to contribution. This is where you start coming out there. This is where most entrepreneurships, most businesses start, when you’re shifting from how do I become better to how do I make other people better. And that’s the next level. Way more fulfillment by the way, on the contribution side. Okay, so that moves us to phase number three in the framework. Phase number three is now we start building our own frameworks. This is going to be weird for a minute, but I promise at the end you’re going to be like, “Oh my gosh, this is amazing.” So we need to start creating our own frameworks. If you notice, most of the greatest entrepreneurs business people, they have their own proprietary frameworks. So this is the next phase, after you’ve gone through growth, now you shift to contribution, this next phase is started creating your own. So the first step here is you need to create what we call your framework hypothesis. What is my framework to get somebody a certain result? Let’s just say this is me, this could be for any business. Here’s your path, so here’s you, and you’re going on this journey up here, and this is the result, this is the thing you’re trying to get to. So as you’ve been going through your growth and you’ve been learning and you’ve been studying and all these things, you’re figuring it out, and you’re moving yourself up this line. Now you’re like, “I think I know how to get here. I’m pretty sure I know how to do that.” So based on me interviewing like 50 people or reading a whole bunch of books, or whatever that thing is, I’m going to make my hypothesis, I think this is what I need to do to get that result. Make a hypothesis. How do we make a hypothesis? This is something Bruce Lee said, and thank you James Friell for finding this quote for me. But Bruce Lee talked about this, he said, “What you do is you research your own experience. You absorb what’s useful, you reject what’s useless, and add essentially, which is your own.” As you’re going through this growth phase where you’re interviewing a whole bunch of people and you’re learning from a whole bunch of experts, the goal is not to learn everything they say and just believe it as is. There’s a lot of like, as I was listening to Howard Berg, a lot of his beliefs on God I agreed with, a lot of them I didn’t. It didn’t mean it was right or wrong, but I was able to listen to that thing and say, “Wow, this is awesome. I’m going to take these gold nuggets, these are the things for me that I believe that I think can add to what I believe.” Same thing here, when you’re going through this process of learning and studying and growth, you’re looking for the nuggets. What are the things that I believe in? You take all the different pieces, you take that and say, “Okay, now that I have this. This is my framework hypothesis. This is what I think is the secret.” So we create our framework hypothesis, which is basically, “for me to get this result I’ve gotta do step one, step two, step three and that’s how I’m going to get this result.” Now we have a hypothesis. That’s step number one. Step number two, now that I have a hypothesis, this is what I think I’m going to do to get that result. Now we gotta go out there and actually test your framework hypothesis on yourself. You have to become the human guinea pig. A lot of people get that ordering wrong and they say, “Okay, here’s my framework hypothesis, let me go sell something.” No, no, no, not yet. This is where we gotta figure out if it actually works on you. One of the people I respect a lot is Tim Ferris. They’ve called him a lot of times, “The human guinea pig” he’s one of the original biohackers. And I was reading, I can’t remember which one of his books, but one of his books he was talking about, he implanted something inside of his body to test his blood levels. And every single day he’d test little things. Like he’d take this supplement and see what happened to his blood levels, and he’d take this, and try this, and do these things. He took over a thousand blood tests based on all these different things, and after all is said and done, and he said, “Based on all the things I learned, this is the diet that’s the best. These are the supplements, these are the things, this is the framework that I believe is possible for you to be able to get the result you’re trying to get. So just like Tim Ferris to become the human guinea pig, you’ve got to become a human guinea pig for your framework at first as well. So you take that and you say, “Okay, I think this is the way I get my result.” and you go out there on this journey. Now you go on the journey and what’s going to happen is sometimes you’re going to go through the process and be like, “I was right. I figured it out. I’m at the top.” But what typically happens is you go on this journey with your framework and a lot of times it doesn’t work at first. You try something and ugh, it failed. You try something else, aw, it failed. That’s okay. This is a framework hypothesis. You can tweak it and say, “I’m going to change this, I’m going to change this.” Until eventually you’re like, okay and eventually get to the top and have the success and get the result you want.  So now you’ve got a process, you’ve got a system that works. I know it works for me, it’s worked for me. And so that is the first step here, where you become a framework creator. Boom, I have a framework that works. How many of you guys in this room right now have a framework that works for whatever it is you do. It can be anything from like, how to lose weight, to how to get a white smile, to how to make more money, how to start a business, how to invest in whatever, how to save money on taxes. Every business needs to have a framework. Some of you guys are like, ‘But Russell, this doesn’t make sense to me because I don’t sell information products, I don’t need a framework. This only works for the info people, this only works for authors and speakers. This doesn’t work for me because I’m a blah.” Fill in the blank, right. Well understand this, all businesses are about one thing and one thing only. Businesses are about how in the world do I get a client a result. That’s it. I’m in business to do this, to get this client this result. That’s what you have to understand. And there’s always a framework or a process to get somebody that result. So the question you’ve got to ask yourself is what is the framework that somebody must follow to get a certain result? And what’s interesting is your product is just a piece of that framework, it’s not the whole thing. So what’s the framework someone must follow if they want to get a certain result? So figure out whatever business you are, this is a result the person is coming to you with. They want to get out of pain, they want to grow taller, they want to grow hair, they want to, whatever your business is, that’s the result, what’s the process they have to go through to get that result with you? So for example, here’s Clickfunnels, right. So Clickfunnels we have a framework, you guys have seen me talk about frameworks all the time. So we have a framework to help people to grow a company online through funnels. So that is my framework. And what’s interesting about my framework is the product, Clickfunnels, this software is just one step in the framework. So I’m like, step number one you’ve got to have an idea, step number two you’ve got to create an offer, step number three….and all the sudden step 5 now you need Clickfunnels to build the thing. If I just came to you like, “Oh you need clickfunnels, this is awesome software.” “Why?” “Because it’s awesome, you can move things, drag and drop, it’s really easy.” “I don’t get it.” But if I’m like, ‘What’s the result you want? This is the result you want, cool. There’s a 5 step framework. Step number one you gotta do this, step number two, step number three, and now you need the software for step number four and step number 5.” Does that make sense? So my product becomes part of the framework, it is not the framework. Let me show you how this works for a more traditional company, like a dentist. So the dentist, if I was a dentist I would have a framework for how to get white teeth. There’s a whole process, and I’m not a dentist, I don’t know exactly the process, but they have a framework how to get white teeth. If someone came to me as a dentist and say, “I need white teeth.” “Okay, cool. First thing you gotta do is you gotta brush twice a week, not a week, twice a day. Brush twice a day. Step number two you should be using white strips or hydrogen peroxide. Step number three, you’ve got to come to the dentist, my product is like step number three. One of the steps is you come to me and we’ll do teeth whitening, or we’ll do a line…” or whatever the thing is. But I still have a process. If I’m just like, “I’m a dentist, you should come to me so I can clean your teeth.” It’s one thing, what’s the result? The result is bigger than that. The result is the framework. So here’s the framework to get somebody that result and your product becomes one step in the framework. Does that make sense? The same thing is true with ecommerce sales, if you’re selling physical products. My product is a framework to get blank, to get what? And then inside of there your product becomes part of it. So for example, let’s say I was selling flashlights. I might have just a flashlight by itself will sell, but if you look at some of you guys have heard Trey Lewellen’s story a lot of times, he was the first funnel inside Clickfunnels that blew up to astronomical levels. But he shifted, it was a flashlight at first, but when he went from it being a flashlight to being a survival flashlight, I’m going to show you guys a framework for how to have survival. It wasn’t just a flashlight, it was part of a framework of like, I don’t know exactly how to use flashlights for survival. I think you shine them in people’s eyes and blind them so you can kick them in the shins or something. But it became part of a framework. So every product, everything is a framework. What is the result you’re trying to give somebody? And your product a lot of times, is one piece of the framework. And the cool thing about frameworks as you start creating them. We can do frameworks, I can take a framework and I can teach that framework in 3 minutes, or I can teach it in 30 minutes, or I can teach it in 3 hours. I can sit down right here and say, “Okay guys, I’m going to teach you guys the new Traffic Secrets book.” And I could do a 3 minute presentation and teach you my Traffic Secrets, the core pieces of the Traffic Secrets book, right. Or I can say, “I’m going to do a 30 minute presentation, let me teach you the core things.” And I could bulk it up, tell more stories, add more things to it. Or if I did 3, if I wanted a 3 hour presentation, I could do that. Or I could do a 3 day event just on Traffic Secrets by itself as well. So that’s something to kind of think through. And the reason why these frameworks are so important, as you’ll see here in a second, we use these frameworks in every aspect of the funnel, as you’ll see here. But the first thing I want you guys to understand is that we can create frameworks really, really, really quickly. So again, this is Tom Bilyeu. Tom and his wife Lisa are some of the best framework creators I’ve ever seen. Who follows them on instagram? Tom or Lisa? If not, you gotta start following them just so you can see the frameworks and how they do them so often. I’m going to show you guys a couple of them. So Tom put together a framework called Sleep Habits. It’s hard to see here. These are sleep habits. There are 6 sleep habits to increase your sleep. Step number one, stop eating 3 or 4 hours before bed. Step number two, use blue blockers 2 or 3 hours before going to bed. Step number three, go to bed early. Step number four, set your intentions….and there’s his 5 step, 6 step framework for sleeping better. Here’s another one. He created a framework based on a movie. How many of you guys have ever seen a movie before? Like 4 of you guys? Who has ever seen a movie before? Okay, so Tom watched the Matrix and he’s like, “I’m going to show you guys the 7 lessons I learned from the Matrix.” And he showed his framework for the Matrix. Number one, you can’t do it until you believe it. Number two, the world as you perceive it isn’t real. And on and on and on. Here’s one that he made, his framework for surviving Thanksgiving dinner. Step number one, minimum of 16 hour fast every day. Number two…and they post these all the time. These are just simple little frameworks. Now the reason I’m showing you guys this right now, and I’m talking about the fact that you can create a framework in 3 minutes versus 30 is because a lot of times I don’t want to spend 2 years building a huge framework. I want to test some stuff out. So social media, I can post a framework, I can do a podcast posting a framework and see if people care about it. I’m going to show you guys my 5 step framework for getting more views on YouTube. Whoever wants to see that one? Eh..Okay I’m not doing that one. Then I post another one. Who here wants my 5 step framework to add 100,000 people to your list in the next 2 days. Sweet, I’m going to go deeper on that. But I could post something on instagram, “Here’s my 5 steps in the system to build a list.” And if nobody cares, I don’t go deep there. If I post and people are freaking out, and this is awesome. Let me go deeper. Let’s say I’m a dentist, “I’m going to post a 5 step framework for how to get coffee stains off your teeth from home.” Who would want that? You guys don’t believe me? I’m not a…anyway, I could post that real quick and be like, “Oh my gosh, nobody cares. I’m not going to build it.” Or I post something else, and you start finding out. So it’s essentially becoming quick at creating these little frameworks, and then putting them out and testing them, to see what are the things that cause people to get excited, before you go deeper? If you guys notice, almost every one of my podcast episodes, I think I’m like 600 episodes deep or more, is me sharing a quick framework. That’s it. Sometimes you guys don’t tell me anything, I’m like, ‘Okay, that one sucked.” But guess how I know when I do a good one. You guys message me. I get tons of “Dude that was amazing.” “That was fire Russell.” People do the fire emoji. And people go crazy. I’m like, ‘okay, that’s, I’m going to go deeper there.’ All the stuff I share on stages like this, our own stage, this is the year of testing. And a lot of stuff you guys don’t care about, other things you freak out about. I’m looking, what are the frameworks that people are interested in, I’m going to go deeper in those, start creating those things. Alright, so understand that frameworks, as you’re going to see, are at every step in the funnel. There’s frameworks here at the ad level. There’s frameworks here at the opt-in level. There’s frameworks when you’re selling and frameworks throughout the sale. So I’m going to show you guys this in a lot more detail here in a second. I’m going to show you guys a case study of one, so you can see exactly how they fit. But just imagine the ad you see like, ‘Who here wants my 3 step framework for how to ad more…” Sweet, you click on that and it takes you to the landing page. Awesome. “Give me your email address and I’m going to give you my 5 step framework for how to do whatever.” They opt in. Next page it’s like, ‘Cool, I just emailed you the framework. There’s a 3  hour video of me teaching this framework in more detail. For $37 you can have it.” Boom, and then we go through it like that. So framework is what drives people and pulls them from page to page to page throughout. Okay, step number three. After you’ve created these frameworks, you have to give your framework a proprietary name. This way it becomes your own. If you don’t do that, it’s just like anybody can rip it off. You’ve got to create your own proprietary frameworks. So for example, I’m going to see how well you guys have been paying attention to me for the last 5 years. I’m going to draw something and when you know what this framework is, I want you to shout it out at the top of your lungs. Are you guys ready for this, the first one wins a million…just kidding, you win nothing. Everyone’s shouting. As soon as you know what the framework is, post it out. Oh, Perfect Webinar. There’s my framework for how to run a webinar. Do you know how many leads I have gotten by giving people for free, my framework for how to run a webinar? Hundreds and hundreds of thousands of leads of people who have opted in to say “I want to learn how to do a webinar.” They give me their email address, I give them the perfect webinar script, and we have a free plus shipping version, and we go through there. And it has become a huge, huge, huge lead generator for us. It has somehow, you’re like, “Russell, what does perfect webinar have to do with Clickfunnels. Clickfunnels isn’t even in the framework.” Oh, but if you have a webinar that works, then you need Clickfunnels to host. Oh, oh. That’s test number one, you guys ready for number two? Okay, let’s see if you guys know what framework is next. First one to yell it out wins. Value ladder. You guys know my frameworks. There’s the value ladder framework. You guys ready for the next one? This one is going to be a little trickier, this one has not been as prevalent, but if you were here last year you should know this one. What’s this, what’s this? You all failed. Everyone who was here last year, go home. Someone said it, hook, story, offer. Okay, I’ve got one more in my pop quiz. Okay, you guys ready for this one? Loud as you can, as soon as you know what it is. Alright….You guys know my frameworks. How many of you guys feel like you could confidently come up and teach any of these frameworks because you’ve seen them so many times? Yeah. The nice thing about a framework is that people, after they see the framework, they can remember it. They can teach it, they can share it, it can grow. It’s so, so, so powerful having your own frameworks. Tonight after dinner we are doing a story workshop. I’m going to be going deep into my story frameworks. I just want to make sure you guys come back for that because it’s going to be really, really fun. I put a lot of work into it. We’re going to learn how to try and tell some stories. If you look at business though, my entire business is just frameworks. How many of you guys have read any of these 4 books? What’s that last one? What? Dotcom Secrets are all my frameworks for the first ten years of my business. I put them together in a book and you guys read the book and you’re like, “These are amazing. I need to buy Clickfunnels now.”  Okay, Expert Secrets is my frameworks for how to sell, how to put video and copy on the pages to convert people as they come through your funnels. Traffic Secrets comes out very, very soon, which is all the frameworks for how we get traffic into our funnels. And Unlock the Secrets is the secrets that I keep opening and looping you guys to tease you and you’re like, “What is it?” And I’m not every going to tell you, but you’ll find out someday. There’s a framework for that, about open loops. So there you are, that is frameworks for a whole company. If you look at this, it’s interesting, there are frameworks that are embedded inside of frameworks. So if you look at Expert Secrets and if I needed to do a 5 second instagram post, or I wanted to make a 3 minute video about the framework in Expert Secrets, I would go to the table of contents and section one of the book is how to create a mass movement. Step two is belief through story, step three is your moral obligation, and step four is the funnels you use. So there’s the frameworks, the 4 step framework for how to become an expert. I could teach you that in 3 minutes. But if you look at this, inside of each framework, each of these sections of the book, there’s a whole bunch of things inside of each section of the book. What are they called? Chapters. So if you break it up bigger, chapter one is create your own movement. But then inside of there there’s a framework. In create your mass movement there’s 5 steps. Number one is become the charismatic leader. Number two the future based cause. Number three new opportunity. Number four, opportunity switch. There’s your framework for how to create a mass movement. Now I keep going another step deeper. What’s the framework for the new opportunity. I have a framework for that as well. Okay, there’s frameworks inside of frameworks, inside of frameworks. This is what we do as entrepreneurs, as creators. We’re creating frameworks for our people to help get them results. Do you guys understand that? That’s our goal. So as we are going on this journey ourselves, trying to find our voice and become an expert, we’re going through this path, we say, “I’m trying to get this result for myself first. I’m going through this growth. I’m trying to get the result as I’m going through this path. I’m learning, I’m creating my own framework hypothesis. Oh my gosh, I got a result. I have a framework, I have a proven system now to get a result.” which is all business really is, what’s the result you’re trying to give someone? Now I have a proven framework to get anybody this result. So now you’ve got a framework, what do you do? Go sell stuff now? Yeah? No, not yet. You all failed the test. Just because you have a framework does not mean you should start selling it or making money from it. Just because it worked for you does not mean it’s going to work for everybody. I had a mistake when I first got started in this part of the business where I had these funnels that worked in my business and I started to try and use them on other companies, and I realized there were intricacies that I didn’t understand in my company versus other people’s. And it took me a while to respect that enough to say I gotta figure out how this works. What are the changes to make it work in a gym versus a dentist, versus someone who’s selling physical products. You have to figure out those changes, intricacies. So the next step is not for you to go and start selling them. The next phase here is for you to start working for free and serving your future dream clients. You know that the frameworks work for you, it got you the result, now you gotta find out if it’s going to work for other people as well. This is where you will learn the intricacies of your art. So when I got started in this business, in the coaching side of this business, what I didn’t do is set up a website or set up a funnel and be like, “Hey, I’m Russell Brunson. I’m really cool. One time I made a bunch of money, you guys should sign up for my coaching program.” For two reasons, number one, you sound like a jerk. Number two, just because I made money doesn’t mean I’m going to help anybody else make money. So the next phase for me was like, “Well, I’m going to go work for free to see if what I think is right, this hypothesis I have that worked for me, I’m going to see if it works for other people.” So what I did, this is right before the whole Clickfunnels journey took off, I met this guy named Drew Canoli. How many of you guys know Drew Canoli in here? FitLife TV, co-owner of Organify. I met Drew and at the time they were kind of struggling in their business a little bit. And it’s kind of a crazy, we had a friend in mutual, and I was going through this juicing phase in my life where I just wanted to juice everything and Drew is like the juicing guy. So I was like, my wife and kids and I were going to Lego Land, and Drew lives in San Diego so I was like, ‘Hey, can you introduce me to Drew? I’d love to meet him when I’m out there.” So our co-friend kind of connected us together and like two days later I jumped in my very first uber ride ever, I drove over to Drew’s house and we sat down. And it was this awkward moment where like, we hadn’t ever talked before, we got introduced by this other third person, it’s going to be weird. I remember knocking on his door and he opened up, and I’m like, ‘hey, do we hug or just…” you know like the weird internet hi, like, “hi, I’ve seen your face a lot.” So  he let me in, and we walk in and walk into this room, his front room and I sat down, and on the table was one of my first things we used to sell it was called 108 Split Tests. How many of you guys have read the 108 Split Tests book. It was sitting there and I was like, “Oh dude, you got my book.” And he’s like, “Not only do I have your book, the creepiest thing just happened. I bought your book, like 2 days ago it showed up. I’m sitting here reading through all your split tests. And in my head I’m thinking, man wouldn’t it be cool if Russell Brunson could actually come here and actually do these tests for us, because I don’t know how we are even going to do these. And then an hour later Carl calls me and says, ‘hey, this guy named Russell Brunson wants to meet you, he’s coming to your house.’ And now you’re sitting here in my living room.” I was like, “That is the weirdest, creepiest thing ever.” So I went there to hang out with Drew and get to know him a little bit, and this is one of the first products that they were selling at the time. And I felt like I could tell that they were kind of struggling. I’m like, “Hey, I’m writing this book, it’s called Dotcom Secrets, it’s not out yet, but I’m writing this book and working on this thing and I would love to come out and just help you guys out.” And he’s like, “What would it cost?” I’m like, “I’ll just do it for free.” He’s like, “Why would you do that?” I’m like, ‘I don’t know, because I have no idea if it’s going to work or not. I don’t want to charge you. It worked for me, I think it will work for you. But I don’t, I’m not really sure. I love what you’re doing, I love your mission. I can help you for free.” And we kind of went back and forth and he’s like, “Well, what’s in it for you.” I’m like, “I don’t know, I’m sure if something awesome happens it will be great. But I just want to come and work for free.” So finally he agreed to it. I flew out there and got him and his team in a little conference room. We didn’t have white boards, so I’m writing on the windows because I can’t teach without doodling. We’re drawing on the windows, building a whole bunch of stuff out. About this time they were working on a green drink, I helped them to kind of figure out the funnel for that, to launch it. And when this got done they launched Organify a little, shortly afterwards and it completely transformed their company. They went from a struggling company to, I’m not at liberty to share their numbers, but they are at the high 8 figures, killing it right now with Organify. After doing that I was like, “Oh my gosh, this does work for other people.” And after that, Drew went and made a video telling the story, “Hey, Russell came to us, we were struggling, he gave us his frameworks, gave us his funnels, we launched it and this is what happened.” I took that video, I put it up on a page, and said, “Hey, Drew thinks I’m awesome. If you want to work with me like Drew did, apply down below.” And that’s when I created my inner circle program that we filled up with a hundred people, off the backs initially of this video. That’s the key you guys. After the framework, after it works for yourself, now you go out and work for free for other people. You find out if what you’re doing, what you’re creating, is going to work for other people as well. This is the step, by the way, that most people miss. They create a framework and they try to start selling it. They’re like, ‘Oh, my funnel’s not working.” It’s like, because there’s no social proof. I don’t know if this is actually going to work for me. It worked for you sure, but is it going to work for me? I’m in a different business. I do something completely separate, does it work for me as well? So go out there and work for free to prove that what you’re doing actually works. And that moves us now to step number 5 and this is where you become an expert, where you start finding your voice. I’m a huge believer that your results are your qualifications. This is how you qualify yourself. As you guys heard earlier, I got a C in my marketing class, so I have no marketing degree, yet we arguably run one of the biggest marketing training companies on planet earth.  Our results are our qualifications and you guys are the same thing. You have to understand that. After you’ve proven for yourself, you prove for other people. That’s your qualifications to go out there and start creating and sharing. Okay, so tomorrow I’m going to be talking deeper on value ladder stuff. But I want to share, for those who don’t understand the value ladder and this concept right now, I want to share that each step in the value ladder there are frameworks. There’s frameworks at the bottom of the value ladder, as you start moving up. If you look at the transition point, usually when you’re moving up the value ladder and providing more value and charging more money, at the lower tier it’s like people are doing the framework themselves. You give them the framework, they opt in, they get to download it, they’re on their own. They get to do it themselves. As they move up the value ladder it’s like, ‘Hey, if you pay me something I’ll do it with you.” You move up the value ladder higher, you say, “I’ll do it for you.” And even higher, some kind of combination of both. So let me show you guys a framework in action. How many of you guys want to see this whole process in action. An actual funnel that’s killing it right now inside of Clickfunnels? So I’m going to show you guys Peng Joon’s funnel. Hopefully Peng Joon is okay with this. He made me do a cameo for his infomercial, or his new music video last night, so I feel like he owes me, so I’m going to show his funnel. We’re funnel hacking, I bought it like 400 times for you guys, so he made a lot of money on this already. But I want to show you guys behind the scenes how Peng perfectly used this framework in action. How many of you guys were at Funnel Hacking Live 2 years ago, or 3 years ago when he gave his presentation on his content machine? Okay, so he came and did a presentation for 30 minutes and that presentation became the whole foundation, that framework he taught at Funnel Hacking Live in 30 minutes became the framework for this entire funnel that I’m going to show you guys. Peng’s kind of like me and he’s got ADD and he has like 500 things happening, but if he wanted to, this and this alone could be his entire business. All based on one framework, so let me show you how this works. So this is the very beginning of the framework. The framework starts as an ad, and if you zoom in here, make it a little bigger so I can see here. If you read his ad it says, who here wants me to reveal my 9 step system for telling them blah, blah, blah. This is his framework, his 9 step system. This is the ad he runs on Facebook. So that’s the first step here. At first he’s got an ad on the framework. Come here to get my 9 step system. Someone reads the ad, they say, “Ah, that framework looks awesome. I want to get the result he’s promised me by following this framework.” So they click on the ad and that takes them to step number two here, which is the special offer. So Peng’s special offer is the do it yourself, it’s a book, which literally is the transcription of his presentation here at Funnel Hacking Live with pictures of the slides. It’s pretty amazing. So this is like a free plus shipping, buy this book, you can do it yourself. You go read the thing and then you’re off on your own to do it yourself. It’s free, just pay shipping and handling. The bottom tier of the value ladder. A huge percentage of people that click on the ad on this page are like, “Sweet, this book looks awesome. I want the framework.” You order it, he shoots out the framework and they get the framework in their hands. Do it yourself. There’s step number two there in the process. Now after somebody buys that, now Peng immediately starts moving them up the value ladder within the same framework. He moves to upsell number one. His first upsell is like, “Cool, you just got the book. I’m shipping it out to you. You’re going to be able to read and learn how to do it yourself. But how would you like to learn it with me? I actually created a whole entire video course, it’s way bigger than what’s inside the book. We can sit here and we can go for the next 6 weeks and you can do it with me. I’ll train you, you’ll listen, you go and implement it, and we go back and forth, back and forth, back and forth.” It’s a done for you thing. So the upsell is the same framework, but he shifted from do it yourself to I’m going to do it with you. And this is the first one, so I think he sells this for $297, I believe. So that’s upsell number one. Now he moves to upsell number two, which by the way is the same framework, he’s just moving it up the value ladder. So upsell number two now he says, “Okay, you bought the book, how would you like for my team to just do it for you? We could create all the ads and the banners, and all the content things you need and every single month we’re going to ship you out, excuse me, every month we’ll give you a whole bunch of things you can download and we’ll do this whole process for you. You just plug your videos in and we’ve got it all done for you.” This one is, what does he charge for it? $897 a year or $97 a month. So he’s taking that same framework, the framework didn’t shift, it’s still the framework for how to get more people on video, but he’s shifting how it’s fulfilled and how it’s done for you, I’ll just do it for you, and he charges almost a thousand bucks for that. That’s upsell number two. And then on the thank you page, he has the webinar, where you come and register for the webinar and the webinar is the combination where he sells a $3000 version where they do even more for you, and it’s a combination of doing done for you, done with you and a bunch of other things like that. And that moves it through. But that’s one framework that Peng created. This framework, this funnel does really, really well. But I want you to understand that if this was his only business, it could be. This alone is a Two Comma Club business by itself, if he just focuses on that alone. From one framework. How many of you guys think that you could develop a framework to show people how to get the result in the whatever business it is that you actually do? It’s not that difficult. It’s understanding that these frameworks, that’s what they are. Most of the offers we’re creating are based on some type of framework. So we have to become really, really, really good at creating frameworks. I want you to pause for a second and look back in time at everything you’ve experienced with me before you got here today. The reason why you’re in this room is because somewhere along the line you saw a framework and clicked on it. And somewhere along the line, you opted in for a framework, some of you bought a framework and then you went through the thing. And you guys are here today. This entire event is a framework, a framework to help you guys get into the two comma club. That’s the whole goal of this event. How do we train people and educated them to get them into a spot where they can get the award onstage with us two days from now? That’s the whole framework that we built this whole event around. People ask me every single year, “Russell, I want to speak at Funnel Hacking Live. I want to speak at Funnel Hacking Live.” I’m like, ‘You don’t understand, I don’t take speakers. I build a framework and I find out who’s the best speaker for each step of the framework.” That’s how we orchestrate this entire event. You will notice as you go through, every single speaker who gets on this stage will have a framework for something. They all have received some kind of result, and they will give you their framework for that result. Here’s what you do, step one, step two, step three, step four. So I want you guys looking through all these presentations through that lens of like, ‘What’s the framework? What’s the frame we’re going to get? I have the process. I have it now and I can go back and implement it.” That’s one lens, but the other thing I want you guys through as you start seeing this, and seeing how I teach my frameworks, and how other people teach their frameworks, understanding that this is the business that we’re in. I don’t care if you’re a dentist, a chiropractor, a supplement, selling a physical product, selling info, coaching, consulting. Whatever it is, if you can understand how to package things into frameworks, now you’ve got sexy ads. Now you’ve got amazing opt ins. Now you’ve got all the things you need to generate leads to get people coming into your world. You have a proprietary thing that’s unique to you, versus everybody else. Especially if you’re selling a commodity. Especially if you’re a local business where there’s 500 other people doing exactly what you’re doin gin your home town. If you start developing your own frameworks, your own proprietary process that’s different, now you’ve got an advantage over everybody else. So this is the process of going from growth to contribution. We go from the dreamer to the reporter, to the framework creator, to the servant, to our expert and our guide. So that’s the framework about how to find your voice. Did you guys like that?

How does one heal from the damage done by trauma and begin to build a grounded, healthy life full of meaning and joy?Drew Canole, author of You Be You: Detox Your Life, Crush Your Limitations and Own Your Awesome, describes his journey from a traumatic childhood to creating an amazing life that led him to build Organifi in this festive Living 4D podcast.Have you wanted to try the Organifi products Paul raves about on Living 4D? Save 20 percent on Organifi products by selecting the ones you want, then entering the discount code CHEK20 when you checkout.Learn more about Drew on Facebook, Instagram and his FitLife.TV channel on YouTube.Show NotesDealing with trauma by finding meaning. (6:03)Drew worked on turning the trauma he experienced into trust. (13:23)Christian Science laid the foundational work Drew did to create FitLifeTV. (25:46)The year Paul was a vegetarian. (34:16)Paul reaches out to Drew’s company to test his products. (43:25)The big benefit of fueling your body with organic superfoods: Being more aware of the world around you. (55:51)Drew’s Wow Goggles concept. (1:13:02)“The thing that really helped me is realizing that the man who tortured me was a reflection of myself.” (1:20:38)“Depression is the result of taking a break from your true self.” (1:29:31)If there’s enough people in the world to create good connections, why are we feeling lonely despite the explosive growth of social media? (1:34:48)Look at gratitude like a bank account. (1:45:09)Drew’s vision for our higher selves. (1:55:20)Do you give yourself permission to be who you really are? (2:08:00)The powerful symbols on Drew’s hat. (2:15:20)ResourcesThe work of Arthur M. Young, Fritz-Albert Popp, Max Gerson and Jim FortinHoxsey: How Healing Becomes a Crime, a documentary about Harry HoxseyDetox.orgThe Third Jesus: The Christ We Cannot Ignore by Deepak ChopraJesus, Buddha, Krishna and Lao Tzu: The Parallel Sayings by Richard HooperThe Lego MovieIsaiah 45:7The Truman ShowThe Body Keeps The Score: Brain, Mind and Body in the Healing of Trauma by Dr. Bessel van der KolkHooked: How to Build Habit-Forming Productsby Nir Eyal

Drew Canole has made it his life's work to help heal, optimize and inspire health across the planet. Starting with thousands of powerful videos from his Youtube channel FitLifeTv then founding Organifi - Drew creates. His Book "You Be You" Detox Your Life, Crush Your Limitations and Own Your Awesomeness - provides readers with a three step process to be their best.  From Lewis Howes: “To truly transform your life - mind, body and soul, you must be willing to put in the work.  I've seen Drew Canole put in the work for years to get to where he is, and this book will guide you to overcome your limitations as well.” We recorded our conversation in the middle of the Organifi offices (which felt more like a community event center) which has all the bells and whistles of a biohacking lab: red-light therapy, gym, meditation space, aroma therapy, a kitchen and more.  I'm personally a HUGE fan of the Organifi Green Juice  Drew has mountains of wisdom to share and I hope you're as inspired by our conversation as I am.  In this episode we cover: • How Organifi creates new products • Cultivating a creative company culture • Organizational sustainability • Organifi's deeply impactful partnership with Vitamin Angels • Drew's philosophy on doing good work • A cutting-edge trademarked technique for extracting beta glucans for use in Organifi products • PLUS - How Drew uses esoteric practices to enhance his inspiration   Connect With Us Follow Sean McCormick Instagram: https://bit.ly/2UDHX3n Twitter: http://bit.ly/OPPMacTwitter Follow Natural Stacks   Twitter: http://bit.ly/NsTwitterInstagram: http://bit.ly/NsInstagram Facebook: http://bit.ly/NsFacebook

Drew Canole (IG: @drewcanole) is a rock star in the world of fitness, nutrition, and mindset, with a huge heart for others. He’s doing his part to transform the world, one person at a time. Drew is the founder of Fitlifetv and the supplement company, Organifi which has an incredible lineup of products that includes superfood blends, protein powders, turmeric and probiotics. Drew is the author of You Be You: Detox Your Life, Crush Your Limitations, and Own Your Awesome. In this episode, we discuss: Drew's being born into an abusive home Chasing money When you change your environment, you can change everything about your life The origin story of Fitlife.tv Drew's first glass of green juice Micronutrients are where it's at The greatest tasting green juice on the planet Commitment is everything in life Creating a vision Waking up from the dream that we call life The only time you can create is when you're present To achieve flow, you must deal with the darkness within What is lucid dreaming? Your liver is your third brain Having psychedelic experiences without "drugs" How to learn more effectively Drew's important mentor, Frank It's not you doing it You are enough Using sticky notes to impress messages on your subconscious mind Staying away from the news Taking adversity and transforming it into something amazing Gratitude will shift things in a second Every environment has a frequency Show sponsors: Organifi

Drew Canole, the founder of FitLife TV and Organifi joins us today to discuss his new book, You Be You, training under a shaman, and of course why he created Organifi.  In this brief yet deep episode, Ben and Drew dive into how to detoxify your life, overcome your limiting beliefs and own your awesome!  We also talk about Drew’s amazing juice products from Organifi and how they formulated each one to naturally support detox, energy and even sleep.  You can use code MuscleIntelligence on organifi.com to get 20 percent off of your order with our new sponsor. 1:00- You Be You, Drew’s new book on detoxing your life, crushing your limitations and owning your awesome. 5:30- Where Drew came from and how he started crushing it. 9:45- In order for there to be a next you must complete something first.  How to follow through on what you say you are going to do. 17:00- Why Drew decided to start a superfood company. 21:45- Drew’s daily work with a shaman. 25:15- Giving away your seniority.  Why we give away our humanity more and more as we go through life. 28:30- Drew’s advice for living your greatest life.  Start with optimizing your physical body, then move to your spiritual body. 30:00- How Drew feeds his spiritual body with a daily meditation practice. 35:00- Beyond greens, Organifi red and gold juice and what they are formulated for.

In this episode, our friends at FitLifeTV talks with us about how to gain confidence and self-esteem.Go to https://7goodminutes.com/157 for full show notes.Don't forget to subscribe, rate and share it with a friend or two!

Drew Canole is a rockstar in the world of fitness, nutrition, and mindset. He is the Founder of Organifi, an organic line of superfoods, and the Chief Inspiration Officer of FitLifeTV, a lifestyle brand founded on the principle that demonstration of positive change has the power to start a revolution. What revolution? Well, Drew aims to inspire and motivate others to search deep within themselves to create prosperous, healthy, and enriching lifestyles because he believes that when you improve one life – even your own – you improve the world. I spent a weekend with Drew before we sat down to record this episode, and he absolutely blew my mind – especially with his spiritual mindset. There are a lot of good business people out there, but I don't think I’ve ever met another entrepreneur with such strong spiritual qualities.   In This Conversation We Cover: [2:30] Three questions that Drew asked attendees at the conference we both attended. [5:50] How only drinking Green Drinks for seven days led to a multi-million company. [12:00] How Drew leveraged video to create a massive following (over 4 million people), and why he’d use Facebook Live if he had to do it again today. [13:00] Being a Guide versus being a Guru. [16:30] The key ingredients to a good Facebook Live. [21:40] Shifting away from being ego-driven. [23:30] How VR and AR will change video content in the future. [25:30] The importance of having an avatar for your business or brand. [27:05] Why Drew isn’t even on the org. chart in his business. [28:40] How Drew “elevates and delegates.” [32:10] Drew’s hiring process. [33:50] Drew’s ONE Thing (and his plan to make it happen). [35:50] Why Drew “dates” his employees. [38:30] What “segment intending” is and why Drew does it. [42:25] Practicing the abundance mindset and getting to a true, authentic state of abundance. [49:00] How Drew uses the law of reciprocity. [53:40] The dark periods of Drew’s business and what he did to get himself out of it.   The ‘Why’ Behind Drew’s Questions What would you do if you have 10 minutes to live? What would you do if you have 10 days to live? What would you do if you have 10 years to live? Drew is a firm believer that if you can change yourself, you can change the world… but in order to change yourself, you have to stop the world. When you meditate on these questions, it pulls you outside of you and you become an observer of yourself. This exercise aims to silence your mind enough for you to realize whether or not you’re doing what’s truly important. If you really sit with yourself and consider these questions, it can shock you into being super present and aware of what’s next – and from that place, you can create and manifest your future.   Leveraging Video to Create a Following Drew has successfully leveraged video to create a massive following, the vanguard of his FitLife revolution. He primarily used YouTube, but that isn’t what he’d suggest someone else do today. In today’s social media landscape, Facebook Live videos are a much better way of getting social engagement than a YouTube video on a young account. “I’ve made over 1,000 videos on YouTube, and then I look at the traffic that it’s generating to my website, and it’s dismal compared to what a Facebook Live could do.” Of course, it never hurts to do both! Drew’s key ingredients for a good Facebook Live: Be yourself. Get grounded and “cement yourself to your Why.” Why are you doing this? What do you want to hear from people after this Facebook Live? What do you want them to see? What do you want them to feel in their body? What’s one word that you want them to experience as they’re watching this?   Guide VS Guru Drew thinks “there’s way too many gurus out there,” and I’m inclined to agree. Everywhere you look, there’s someone else popping up who wants you to follow them so that they can change the planet. Drew believes that...

Drew Canole is a rockstar in the world of fitness, nutrition, and mindset. He is the Founder of Organifi, an organic line of superfoods, and the Chief Inspiration Officer of FitLifeTV, a lifestyle brand founded on the principle that demonstration of positive change has the power to start a revolution. What revolution? Well, Drew aims to inspire and motivate others to search deep within themselves to create prosperous, healthy, and enriching lifestyles because he believes that when you improve one life – even your own – you improve the world. I spent a weekend with Drew before we sat down to record this episode, and he absolutely blew my mind – especially with his spiritual mindset. There are a lot of good business people out there, but I don't think I've ever met another entrepreneur with such strong spiritual qualities.   In This Conversation We Cover: [2:30] Three questions that Drew asked attendees at the conference we both attended. [5:50] How only drinking Green Drinks for seven days led to a multi-million company. [12:00] How Drew leveraged video to create a massive following (over 4 million people), and why he'd use Facebook Live if he had to do it again today. [13:00] Being a Guide versus being a Guru. [16:30] The key ingredients to a good Facebook Live. [21:40] Shifting away from being ego-driven. [23:30] How VR and AR will change video content in the future. [25:30] The importance of having an avatar for your business or brand. [27:05] Why Drew isn't even on the org. chart in his business. [28:40] How Drew “elevates and delegates.” [32:10] Drew's hiring process. [33:50] Drew's ONE Thing (and his plan to make it happen). [35:50] Why Drew “dates” his employees. [38:30] What “segment intending” is and why Drew does it. [42:25] Practicing the abundance mindset and getting to a true, authentic state of abundance. [49:00] How Drew uses the law of reciprocity. [53:40] The dark periods of Drew's business and what he did to get himself out of it.   The ‘Why' Behind Drew's Questions What would you do if you have 10 minutes to live? What would you do if you have 10 days to live? What would you do if you have 10 years to live? Drew is a firm believer that if you can change yourself, you can change the world… but in order to change yourself, you have to stop the world. When you meditate on these questions, it pulls you outside of you and you become an observer of yourself. This exercise aims to silence your mind enough for you to realize whether or not you're doing what's truly important. If you really sit with yourself and consider these questions, it can shock you into being super present and aware of what's next – and from that place, you can create and manifest your future.   Leveraging Video to Create a Following Drew has successfully leveraged video to create a massive following, the vanguard of his FitLife revolution. He primarily used YouTube, but that isn't what he'd suggest someone else do today. In today's social media landscape, Facebook Live videos are a much better way of getting social engagement than a YouTube video on a young account. “I've made over 1,000 videos on YouTube, and then I look at the traffic that it's generating to my website, and it's dismal compared to what a Facebook Live could do.” Of course, it never hurts to do both! Drew's key ingredients for a good Facebook Live: Be yourself. Get grounded and “cement yourself to your Why.” Why are you doing this? What do you want to hear from people after this Facebook Live? What do you want them to see? What do you want them to feel in their body? What's one word that you want them to experience as they're watching this?   Guide VS Guru Drew thinks “there's way too many gurus out there,” and I'm inclined to agree. Everywhere you look, there's someone else popping up who wants you to follow them so that they can change the planet. Drew believes that it's much more empowering for people to see someone else is on the journey with them. “I'm not separate from them. I'm here to hold their hand. I'm here to walk with them. I'm here to tell them what I'm learning. I'm here to share vulnerably, when I make mistakes in my health, diet, mindset, and even relationships.” That vulnerability is one of the distinguishing factors between a Guide and a Guru.   What is Segment Intending? Segment intending is the ability to stop your immediate reactive response (e.g. What am I going to do next?) and focus on what you'd like to create over the next 10 minutes. Slow down and meditate on the question, “What do I want to create over the next 10 minutes?” What do you want that to feel like, and what do you want it to look like? “Intention rules the world. So if you can set powerful intentions for your day, you can literally see the whole movie screen of your life start to shift… Everything will start to change because your intention is ruling the day.” So stopping a few times throughout the day to practice intention will give you a new perspective on how to operate, and the type of energy you can have in these individual moments “without living life like it's Groundhog Day.”   Resources: Connect with Drew: Facebook | YouTube | Twitter | Instagram Get inspired & motivated at FitLife.tv Get your Green Juice at Organifi.com The Science of Getting Rich: Discover the Secrets to Wealth by Wallace D. Wattles   I'd love your feedback on the show, and to show my thanks I'm raffling away a ticket to Lewis Howes' next event, every week. Click here to review the podcast and leave a 5-star Review.    

            I’ve gotten to know today’s guest, Drew Canole, super well over this past year, and wow, has it been life-changing. A fellow Midwesterner, he was born and raised in Michigan but went after other opportunities and more growth in Florida. While he did find success in the real estate/mortgage arena, the weight piled on and so did his unhappiness once he realized he was escaping his emotions and certainly not living in his highest purpose.               Shortly after, Drew had an eye-opening dream where he died and only five or six people showed up to his funeral. It was then that he made the decision to make a radical shift and do something that changed people’s lives. He wanted to inspire people in big way – and leave a legacy that’s remembered for decades to come.               To promote this change, Drew moved to California to surround himself with new people and a new awareness. He documented his weight loss journey in an attempt to help and influence other people in both health and mindset. Fast forward to today and Drew still documents his journey and helps millions of followers on FitLife TV on YouTube, and through Organifi, the supplemental company he founded just three years ago.               Drew is one of the most giving people I know – in all areas of life. He’s made it his mission to help as many people as he can while also spreading massive amounts of joy, abundance and love. With a mission like this, Drew is making such an impact and has inspired me yet again to do more and I hope his message pushes you to do the same.     --   Question Highlights: What’s one of your superpowers? Who is someone who has changed your life? What is one of your biggest accomplishments? How did you go from Midwest, born and raised, to California living and thriving in just a few years? What’s the key to building such large followings and a large company? How did you develop a unique wide range in life? How do you reconcile liking nice things and feeling spiritual at the same time? How did you feel about money growing up? How do you feel about money now? What do you think holds people back from accomplishing the success or wealth they really want? What do you say to those people who are too scared or holding themselves back from participating in the “woo-woo” stuff?   In This Episode We Talk about:   Drew’s journey from Michigan to Florida to California Giving up who you are now to become something greater How Drew came to help others with health and mindset Why you should track your joy – day in and day out Drew’s four-step process to get more done in 30 days Why we Drew chases impact, not money Paying attention to limiting beliefs and stories And so much more…   Drew’s Thoughts…   “Are you willing to give up who you are now to become something greater?”   “It doesn’t really matter what you do if you’re surrounded by people you love.”   “If you don’t know where you’re going, any road will take you there.” – Lewis Caroll   “Just start – silence the mind.”   “If I can impact people, the money will come.”   “The more money you acquire, the more ability you have to help people and inspire change.” -- Drew Canole is a rockstar in the world of fitness, nutrition and mindset, with a huge heart for others and doing his part to transform the world, one person at a time. Drew is the founder and CEO of FitLife.TV, an online health and wellness media channel where he shares educational, inspirational and entertaining videos and articles about health, fitness and healing and longevity. He is also the founder of Organifi, an organic line of superfood products that was created to make healthy living easy and accessible on the go. With a community of over 3 million people, he continues to inspire and empower others to live their best life in their healthiest body through delivering daily content online.    -- Resources: http://Organifi.com Receive 20% off your purchase by using the code: ABUNDANCE FitLife.tv IG: @drewcanole FB: facebook.com/Drew-Canole-174887279661 YouTube: youtube.com/fitlifetv -- For more stories and tips on becoming unapologetically wealthy, follow me @Chriswharder on Instagram and check out fortheloveofmoney.com.

4 years ago, I was fat, out of shape, and miserable. My relationships were suffering. My business was falling apart. And, I was at a complete loss on how to turn my life around. That was until I began to take better care of my body and focused on making the most of the machines that are my body and mind. Today,  I am joined by the founder of FitLifeTV, Drew Canole. We talk about his transformation as well as mine, the most powerful way a man can start his morning, how to embrace and learn from your mistakes, the power of a clear vision, and how you too can live the fit life.
 
SHOW HIGHLIGHTS The best way to start your morning The role of creation vs. victim How to embrace your mistakes The law of attraction Building the structures and systems for a healthy life Mastering your mindset Why juicing is such a powerful way to get your nutrients Why we do the opposite of what we know we should What besides nutrition goes into living a fit life Finding congruency in your life To cheat or not on your meals The power of vision
   DREW CANOLE Gentlemen, I've been looking forward to introducing you to my guest and friend, Drew Canole for some time now. I've been following his work with FitLifeTV and Organifi for years and we when were able to finally connect and get him on the show, I jumped at the opportunity. You're going to hear this guys' excitement for life as we discuss all things health related (which goes well beyond exercise and nutrition). He is a bestselling author and, as I said before the Founder and CEO of FitLifeTV where he has reached millions of people across the planet on the topics of health, fitness, healing, and longevity. Get your notepad out as Drew and I have an incredible conversation on living the fit life. Please leave us a review at http://orderofman.com/itunes  Shownotes: http://orderofman.com/140  Website: http://orderofman.com 

If you tuned in to the Achieve Your Goals podcast last week, you would have heard Drew Canole’s incredible entrepreneurial journey and how he was able to transform his life from being unhappy and unfulfilled, to starting a world-class health and wellness brand that’s now inspiring 4.7 million people around the world. If you didn’t get to hear it, go check it out right here!  The big lesson Drew taught us last week, is that regardless of where you’re at, transformation is possible.   Today, I’m excited to release Part 2 of this conversation, which is even juicier!—that was an Organifi pun ;) — BTW, use promo code “miracle morning” to get 20% off select products!    As you’ll soon hear, something funny happened to Drew when he became less focused on himself and more focused on serving others… His business skyrocketed!   Listen in as Drew shares the mental, physical, and spiritual principles that have allowed him to raise the vibration of the world and take his business to an entirely new level.   By the end of this discussion, you’ll feel empowered to take even greater control over your business, your relationships, and the overall way that you live your life.   KEY TAKEAWAYS The “it’s not about me” mantra that will help your business succeed, while positively impacting the world!   Why humanity is your family and “We’re in this Together.”   The “why” that makes you cry—how to tap into your feelings, visualize your success and unleash the best version of yourself.   The art of Full Spectrum Flourishing and why it’s critical to empower your team with a bigger purpose.   And much more… AYG TWEETABLE ''Humanity is my family and I get inspired by that.'' - Drew Canole EPISODE RESOURCES FitLife.TV Drew Canole on Facebook, Twitter, Instagram, YouTube Organifi - Use promo code “miracle morning” for a 20% discount! Mucus Clearing Morning Elixir The Best Year Ever Blueprint The Power of Now: A Guide to Spiritual Enlightenment Feed The Future Sean Stephenson The Purpose Economy, Expanded and Updated: How Your Desire for Impact, Personal Growth and Community Is Changing the World State of American Workplace Purpose Index Café Gratitude  CONNECT WITH HAL  Facebook Twitter Achieve Your Goals Podcast on iTunes RATE & REVIEW THE PODCAST Reviews for the podcast on iTunes are greatly appreciated and will allow us to get the word out about the show and grow as a community. We read every single review and believe each one goes a long way in helping us make the show even better! If you received value from this episode, please take a moment and rate and review the podcast by clicking here.

Have you ever stopped and asked yourself why people (i.e. you and me) tend to work hard to accumulate stuff that we don’t really need? Today’s conversation with Drew Canole will open your eyes to another way of thinking, being, and living. At one point, Drew was chasing everything for all the wrong reasons. The money, the stylish car, the big house and the fancy clothes — all of his goals were being driven by external factors. His fleeting approach to life lacked purpose and left him completely unfulfilled, unhappy, and 40lbs overweight. Today, Drew Canole is a rockstar in the world of fitness, nutrition, and mindset. As the Founder and CEO of Fitlife.TV, a bestselling author and the creator of Organifi, he is helping millions of people around the world to transform their lives. So, how exactly did Drew make such an incredible shift to the way he was living? How did he ditch the self-absorbed lifestyle and start uniting the world through health and happiness? You’re going to find out in this incredible conversation how he did it and how you can too! By the way, although Drew is a leading influencer in the world of fitness, this discussion is not just about taking care of your physical health. In fact, Jon and Drew actually talk a lot more about strategies for managing your inner mental game, so you can further succeed in business and life. You'll recognize quickly that Drew wears his heart on his sleeve and the passion he has for helping others is sure to leave a lasting impression. Drew brings so much value on the topics of mindset, finding purpose, and achieving your goals that we decided to cut this one into 2 parts so you can absorb it all without missing a thing! KEY TAKEAWAYS What growing up in Lake City, Michigan taught Drew about the person he wanted to become—What do you value and how are those values guiding your own life? How Drew quit his finance job to start a world-class health and wellness brand that’s now inspiring 4.7 million people around the world. How to use the power of “what if” to shift your mindset and transform the way you’re living your life. That we’re all consciously connected to one another on a much deeper level than you may think.   The revitalization routine that will unlock your level 10 performance! And much more… AYG TWEETABLE ''What’s inside of you is your heart and that’s what the world wants to see.'' - Drew Canole EPISODE RESOURCES FitLife.TV Drew Canole on Facebook, Twitter, Instagram, YouTube Organifi - Use promo code “miracle morning” for a 20% discount! Mucus Clearing Morning Elixir The Best Year Ever Blueprint The Power of Now: A Guide to Spiritual Enlightenment Feed The Future Sean Stephenson The Purpose Economy, Expanded and Updated: How Your Desire for Impact, Personal Growth and Community Is Changing the World State of American Workplace Purpose Index Café Gratitude  CONNECT WITH HAL  Facebook Twitter Achieve Your Goals Podcast on iTunes RATE & REVIEW THE PODCAST Reviews for the podcast on iTunes are greatly appreciated and will allow us to get the word out about the show and grow as a community. We read every single review and believe each one goes a long way in helping us make the show even better! If you received value from this episode, please take a moment and rate and review the podcast by clicking here.

In this Bonus episode, Sal, Adam & Justin speak with Drew Canole, founder and CEO of Organifi, Organifi is an organic supplement company and Drew shares a very interesting story on how he founded the company. As you may know, Mind Pump has been very critical of supplements, especially the industry's push to consume excessive protein, the use of artificial sweeteners and supplements that do not contain what they are advertised to contain. The position of Mind Pump is (and always will be) to get your nutrition from whole, natural, well sourced foods but the reality is, not everyone eats strictly with nutrition in mind every single day. This is where supplementation can come in and this is why Mind Pump forged a relationship with Organifi. Organifi offers certified organic greens, protein, turmeric and probiotics that are tested for purity and of the highest quality. Please check out their site at www.organifi.com and try out their products. Use "mind pump" at checkout for 20% off. There is absolutely no risk as Organifi offers a 60 day money back guarantee. We appreciate your support in helping Mind Pump with this relationship. By purchasing Organifi not only do you get excellent quality products but you are helping Mind Pump. Guys talk about the behind the scenes process of working out partnership with Organifi (0:00) Guys talk with Drew about what got him started in this industry (7:30) His own transformation Where did he get his information from? What to go after and what would help people? (12:28) Let food be thy medicine When did your products first hit the market? (14:00) November 2013 What made him go the organic route? (15:35) What would he take or his family Want to put the best products out there Integrity Mother nature's medicine Guys talk about their idea to create own line/partnership (18:35) How do they source their products? (21:56) Best supply coordinator Monk Fruit Real Food Extracts Why did he go the plant-based route with their protein powder? (27:45) Drew had a bout with gout in early 30's Their products are on the higher end of cost. Why are they more expensive than their competitors? (31:05) Way crops are managed Tested Did own clinical trials Whole food vitamins cost Worth every penny when it comes to your health 60-day money back guarantee How deep is their recipe list? (37:20) Wellness Wednesday 3 holistic nutritionists on staff What has been his strategy for growth? (38:30) Accelerate other leaders in his business Create a club Give local discounts Sponsoring different podcasts Influencers  Get our newest program, MAPS Prime Pro, which shows you how to self assess and correct muscle recruitment patterns that cause pain and impede performance and gains. Get it at www.mindpumpmedia.com! Get MAPS Prime, MAPS Anywhere, MAPS Anabolic, MAPS Performance, MAPS Aesthetic, the Butt Builder Blueprint, the Sexy Athlete Mod AND KB4A (The MAPS Super Bundle) packaged together at a substantial DISCOUNT at www.mindpumpmedia.com. Make EVERY workout better with MAPS Prime, the only pre-workout you need… it is now available at mindpumpmedia.com Have Sal, Adam & Justin personally train you via video instruction on our YouTube channel, Mind Pump TV. Be sure to Subscribe for updates. Get your Kimera Koffee at www.kimerakoffee.com, code "mindpump" for 10% off! Got a beard? Condition your beard with Big Top Beard Company's natural oils and organic essential oil blends to make it not only feel great but smell amazing! Get Big Top Beard Company products at www.bigtopbeardcompany.com, code "mindpump" for 33% off. Add to the incredible brain enhancing effect of Kimera Koffee with www.brain.fm/mindpump 10 Free sessions! Music for the brain for incredible focus, sleep and naps! Please subscribe, rate and review this show! Each week our favorite reviewers are announced on the show and sent Mind Pump T-shirts!

In this episode, Kent talks with Drew Canole, CEO of FitLife TV and creator of Organifi.  As with most of Kent's peers, Drew knows what it takes to be successful.  Listen as Kent and Drew speak from experience about setting aside ego, focusing on who you are being more than what you are doing, and letting the vision of your life's purpose guide you.  They also discuss key factors that enable a business to grow successfully; including the visionary/integrator relationship, leadership through hiring practices, and the importance of gratitude and positivity.

After you've mastered consistent new customer flow, then you're allowed to do this… On this special 200th episode Russell talks about his Funnel Scripts Webinar and closing 45% of people on it. He also talks about if you put out more stuff for people to buy, they will buy it. Here are three fun things you'll hear on today's episode: Why people will buy more from you, as long as you continue have new things for them to buy. One of the cardinal sins of why people's businesses have shrunk or disappeared. And what two things you need to do for your business to be successful (gaining new customers, and having new products for them to buy). So listen below to hear why you need to both gain new customers, and keep them around by having new products for them to buy in order for your business to continue to grow and be successful. ---Transcript--- Hey everyone, this is Russell Brunson and welcome to Marketing….oh crap….In Your Car. I just ran a red light. Oh man today is already starting out amazing. Welcome everybody I hope everyone is doing awesome. I think this is episode 200, if not then tomorrow will be, but I think it's today. I think today is the day that we crossed 200 episodes. That means you guys who have been my faithful followers, have been listening to me for 10 minutes a day for 200 days-ish. I think we've been recording it now for 3 years and I love it. So thank you for listening and subscribing. I always hear people I meet at an event and who are like, “Russell, I ran into one of your podcasts, then I binged and I went through all of them in the next week. And I'm like, “holy cow, that's a lot of intense listening.” So I appreciate all of you guys, glad to have you and hopefully these have been valuable and have served you for a long time. What to talk about today…….Well, today on our, hopefully…I should've known this before I jumped on, but I'm already driving and I don't want to search. Anyway, I think this is the 200th episode and if it is, we have a special episode for today. I wanted to talk about something important, some of you guys know yesterday I did a webinar for a new product we created called Funnel Scripts, and we had 5,038 people register for the webinar, which is crazy. Goto Webinar only let 1,000 people on, we had all sorts of technical issues. I can't even tell you all the problems that came with it, but even with those things in place, we closed 45% of those who were on. Like 450 sales which was nuts. It was not what I was planning, I was thinking 100 would be awesome, 200 if I did well, so yeah it was insane. And I was thinking about that and it reminds me of when I started working with Drew Canole at Fitlife TV. He had one product he'd been selling for 5 or 6 years and they sold an insane amounts of them, but pretty much the market had bought his product and they were struggling financially, they couldn't do anything else. Outside of trying to fix and tweak their existing funnel, which we did. Next thing, I was like, “These people want to buy from you. I bet if you offered something else, they would buy.” In fact, I knew because I bought Drew's stuff and then he had nothing else to buy. He had one thing, a 100 dollar kit, it came with a vegetable scrubbing brush, a water bottle. Anyway, I bought that, and he told me I was one of three people that ever bought that. I was like, “I want to buy more stuff from you, I assume everybody else wants to buy from you as well.” And I think that us, as marketers, we have this thing where we feel guilty, even if we don't think we do, we feel guilty selling more stuff, because we're like, Man, they already bought this thing, I don't want to sell them more things.” But the reality is people like to buy things. One of my friends and mentors, David Fry, I few years back he told me, “The reason why I don't make more money, is I don't make more offers. Russell, you make more money than me because you make more offers. You put more offers out there and people continue to buy because you give them stuff to buy.” It's been interesting the last year of my business. We pretty much stopped promoting affiliate offers, we don't really sell other people's products anymore, which has been a good thing. Except for obviously I miss the revenue that came from that, but we're trying to keep everything more internal. We've sold Clickfunnels a lot, in fact I've talked about it probably everyday for the last 18 months. Because I'm in love with it. And we've sold a lot of it, we've got 11,000+ active members now. It's growing rapidly, it's been amazing. But I haven't really sold anything else, we haven't really come up with another product. We've had some little things here and there, but nothing…We have little free+ shipping offers to get people into Clickfunnels, but nothing big and new and exciting. So This is the first thing. So similar to what happened with Drew Canole, they launched their new supplement called Organifi and now they sell a million dollars a month selling Organifi to an existing audience who was just waiting. They were bursting at the seams just waiting to give him more money. It kind of happened to us yesterday, I think. We had a 45% close rate which is crazy. But people are looking for more stuff, they want to continue to buy and consume. What I wanted to talk about, is that, but I wanted to also give a huge warning sign because I've been doing this a long time. 12+ years now, and one of the, I'd say the cardinal sins of why people's businesses shrink and eventually disappear, I've seen it, I can't tell you how many friends and partners and guru's and things that I've seen in the last 12 years go through the cycle. I've got a lady literally going 3 miles an hour in front of me right now. Are you kidding me? You're not even above 5. Alright, she's gone. Oh and now she's about to turn into me, holy moly. Anyway, that was weird. I've seen these people who've had business who have shrunk and just disappeared and they've lost relevancy and I think the reason why is because they just start selling their existing audience more stuff, and so while I think that there is a spot when you can sell your audience more stuff, this is the big warning and the big caveat, is that you should only start selling your existing audience more stuff is if you have a front end funnel that's bringing in new traffic, new leads, new blood into your business. If you don't have that, this is what happens. This is the pattern, I've seen it hundreds of times to people who, I've seen them at the top of the world. They come in and they've spent a some amount of time building up a list. Sometimes it's through a product launch, sometimes it's through whatever, and they get this audience. Let's say the audience is 30,000 people and then they stop doing things that get new blood in. They have this 30,000 person list, then realize the way I make money, I sell something new to this audience, and they make a new thing. And they make a new thing. And they make a new thing. And they make a new thing. And they keep doing that and every time they do that the list goes from 30,000 to 29,000 to 28,000 to 27,000 to 26,000 and it keeps getting smaller and smaller and smaller and smaller and smaller and smaller. Because their entire business consists of creating new things to sell to their existing audience, and you can do that for a while, but you have to be very, very careful because that will eventually disappear. And I'm not saying that in theory, I'm saying that, in I've seen it hundreds of times in people who were ten times more successful than me who are no longer relevant, who've disappeared because their entire existence, their income became on just completely selling new things to their existing audience and they stopped focusing on front end traffic. So this is the lesson and this is the warning. The lesson is, you've got to have two things. One is a front end funnel that's bringing in new blood into your ecosystem, your world. That's number one, and number two, then when you have that, if and only if you have that first, then I will allow you to go and start creating new offers for this existing audience. One really good example, if you look at Agora publishing. So Agora spends insane amounts trying to create new front end offers so they can bring new traffic into their whole world. They set up a whole team that's what they're doing and that's what they're best at in the whole world. So they're bringing all these people on their $50 a year newsletter, they upsell them on lifetime access for $500 and that's their break even funnel, then after people are in, they do once a month webinar selling their new training course, and that's where they're actually making money. But they have insane amounts of time and effort all focused on bringing new blood into their world. And then once a month they do a big internal promotion to those existing customers  selling them the next thing. They're doing, I think on average, 12 new webinars a month to now monetize this audience. Not a month, year. 12 new webinars a year to monetize this audience. So that's a really good strategy, but it works for them because they continue to be adding new blood, new leads, new people into their world. So I want to make sure that you understand a couple things. First off, you can't turn off the spigot that fuels your company. Because that's going to be a temptation because you'll be like, “Wow, I made more money selling my existing audience.” Yeah, you will but that happens and that works because you had the faucet filling up the audience bucket and you cannot turn that off. That's the first thing. Keep an ey on that, keep that up, keep that happening. Keep doing your weekly webinar. Go back to the archives of Marketing In Your Car you should listen to the one that's called, “The Model for the Next 12 Years” That episode is one of the best episodes we've ever done in all the 200 episodes of ours. Where I walk through the webinar model. That should be the fuel you're never turning off. That should be happening every single week. Every single Thursday you should be doing that. That has to stay, now while that's happening, now on the other side, now you can start focusing on what are cool things I can create to monetize this audience. What are other products and services and things they will want? Now when you start thinking through that its exciting because there's a million things you can do, there's a million partnerships, there's a bunch of stuff. I would steer you heavily away from doing traditional affiliate things. Because that's another way people burn their lists out really quick, they start promoting other people's offers, they're like, “I don't' want to create something else, I'm going to create, promote this person's offer.” And you do that but the problem is as soon as you promote that person's offer, those people are on that person's list and you lose them. You lose you brand you lose your credibility. So if you look at the webinar I did yesterday with Jim Edwards, he had a bunch of software that wrote sales letters, so if he would have come up to me initially and said, “Hey Russell, would you promote my sales letter course to your audience?” I would have told him no, because it didn't make sense for me. I would have been diluting my audience, I would have been pushing them over to somebody else's business. It didn't make sense for me, but he was very strategic and very smart.  He said, “Hey let's partner on this thing. Let's build it together, I will customize it to your script, to your brand, to your thing.” So we created this thing called Funnel Scripts. And now this is a new product I get to add to my arsenal, it's a new thing under my brand, under my umbrella. It helps build my company, helps build my business, but it was a partnership. So the joint ventures I look for now are ones that are more strategic like that; where it's building my company, my business, our brand, all those kind of things. And so it gives very smart, very strategic for him. So look for that in your side, either create your own thing or find people you can partner with, but you can bring it under your own brand. That'll help your existing audience stay within your world and continue to buy, to send up, and to keep buying your cool things. So that's my suggestion. Anyway, I hope that was helpful for you guys. Again, create new stuff to sell to your existing audience, that's important, but only if you have dialed in the front end faucet to drive new leads into your business. That's more important. More important is getting new customers into your business and making sure that is consistently running. If that‘s doing it, if that‘s running, if it's working, then I recommend now creating new offers and new things to sell that existing audience. And that's what I got for you guys. Hope that gets you excited. We've got a bunch of cool things coming out. Funnel Scripts is obviously doing well. We're gonna do a bunch a replays the next few days and see how many more people we can get into that program before we shut down the initial beta, and then with Funnel University coming out next. We rebuilt from the ground up our whole survey software, which is part of what's going to be inside Funnel University which is exciting. That should be happening. My birthday is March 8th, so if you guys want to pre-plan presents, send them to me. Just kidding. I'm totally kidding don't give me presents, unless they're Gold or Silver. Those are exciting. I'm just kidding again. But my goal is to launch that either on my birthday, or the day before, day after. Somewhere in there. So look for that, because that'll be our next big, cool, exciting, fun, amazing thing we have rolling out. After that it's just focusing on filling the event. Oh, and we have this really cool thing called Funnel Graffiti coming out too. Dang, we got too many cool things happening. It's fun, right? Alright, guys that's what I got. Happy 200th episode, or maybe 199, but I think it's 200. If not, we'll celebrate again tomorrow, which would be awesome. We can celebrate our birthday twice in a row? Why not? Alright, guys, appreciate you, have an amazing day and I'll talk to you again soon.

After you’ve mastered consistent new customer flow, then you’re allowed to do this… On this special 200th episode Russell talks about his Funnel Scripts Webinar and closing 45% of people on it. He also talks about if you put out more stuff for people to buy, they will buy it. Here are three fun things you’ll hear on today’s episode: Why people will buy more from you, as long as you continue have new things for them to buy. One of the cardinal sins of why people’s businesses have shrunk or disappeared. And what two things you need to do for your business to be successful (gaining new customers, and having new products for them to buy). So listen below to hear why you need to both gain new customers, and keep them around by having new products for them to buy in order for your business to continue to grow and be successful. ---Transcript--- Hey everyone, this is Russell Brunson and welcome to Marketing….oh crap….In Your Car. I just ran a red light. Oh man today is already starting out amazing. Welcome everybody I hope everyone is doing awesome. I think this is episode 200, if not then tomorrow will be, but I think it’s today. I think today is the day that we crossed 200 episodes. That means you guys who have been my faithful followers, have been listening to me for 10 minutes a day for 200 days-ish. I think we’ve been recording it now for 3 years and I love it. So thank you for listening and subscribing. I always hear people I meet at an event and who are like, “Russell, I ran into one of your podcasts, then I binged and I went through all of them in the next week. And I’m like, “holy cow, that’s a lot of intense listening.” So I appreciate all of you guys, glad to have you and hopefully these have been valuable and have served you for a long time. What to talk about today…….Well, today on our, hopefully…I should’ve known this before I jumped on, but I’m already driving and I don’t want to search. Anyway, I think this is the 200th episode and if it is, we have a special episode for today. I wanted to talk about something important, some of you guys know yesterday I did a webinar for a new product we created called Funnel Scripts, and we had 5,038 people register for the webinar, which is crazy. Goto Webinar only let 1,000 people on, we had all sorts of technical issues. I can’t even tell you all the problems that came with it, but even with those things in place, we closed 45% of those who were on. Like 450 sales which was nuts. It was not what I was planning, I was thinking 100 would be awesome, 200 if I did well, so yeah it was insane. And I was thinking about that and it reminds me of when I started working with Drew Canole at Fitlife TV. He had one product he’d been selling for 5 or 6 years and they sold an insane amounts of them, but pretty much the market had bought his product and they were struggling financially, they couldn’t do anything else. Outside of trying to fix and tweak their existing funnel, which we did. Next thing, I was like, “These people want to buy from you. I bet if you offered something else, they would buy.” In fact, I knew because I bought Drew’s stuff and then he had nothing else to buy. He had one thing, a 100 dollar kit, it came with a vegetable scrubbing brush, a water bottle. Anyway, I bought that, and he told me I was one of three people that ever bought that. I was like, “I want to buy more stuff from you, I assume everybody else wants to buy from you as well.” And I think that us, as marketers, we have this thing where we feel guilty, even if we don’t think we do, we feel guilty selling more stuff, because we’re like, Man, they already bought this thing, I don’t want to sell them more things.” But the reality is people like to buy things. One of my friends and mentors, David Fry, I few years back he told me, “The reason why I don’t make more money, is I don’t make more offers. Russell, you make more money than me because you make more offers. You put more offers out there and people continue to buy because you give them stuff to buy.” It’s been interesting the last year of my business. We pretty much stopped promoting affiliate offers, we don’t really sell other people’s products anymore, which has been a good thing. Except for obviously I miss the revenue that came from that, but we’re trying to keep everything more internal. We’ve sold Clickfunnels a lot, in fact I’ve talked about it probably everyday for the last 18 months. Because I’m in love with it. And we’ve sold a lot of it, we’ve got 11,000+ active members now. It’s growing rapidly, it’s been amazing. But I haven’t really sold anything else, we haven’t really come up with another product. We’ve had some little things here and there, but nothing…We have little free+ shipping offers to get people into Clickfunnels, but nothing big and new and exciting. So This is the first thing. So similar to what happened with Drew Canole, they launched their new supplement called Organifi and now they sell a million dollars a month selling Organifi to an existing audience who was just waiting. They were bursting at the seams just waiting to give him more money. It kind of happened to us yesterday, I think. We had a 45% close rate which is crazy. But people are looking for more stuff, they want to continue to buy and consume. What I wanted to talk about, is that, but I wanted to also give a huge warning sign because I’ve been doing this a long time. 12+ years now, and one of the, I’d say the cardinal sins of why people’s businesses shrink and eventually disappear, I’ve seen it, I can’t tell you how many friends and partners and guru’s and things that I’ve seen in the last 12 years go through the cycle. I’ve got a lady literally going 3 miles an hour in front of me right now. Are you kidding me? You’re not even above 5. Alright, she’s gone. Oh and now she’s about to turn into me, holy moly. Anyway, that was weird. I’ve seen these people who’ve had business who have shrunk and just disappeared and they’ve lost relevancy and I think the reason why is because they just start selling their existing audience more stuff, and so while I think that there is a spot when you can sell your audience more stuff, this is the big warning and the big caveat, is that you should only start selling your existing audience more stuff is if you have a front end funnel that’s bringing in new traffic, new leads, new blood into your business. If you don’t have that, this is what happens. This is the pattern, I’ve seen it hundreds of times to people who, I’ve seen them at the top of the world. They come in and they’ve spent a some amount of time building up a list. Sometimes it’s through a product launch, sometimes it’s through whatever, and they get this audience. Let’s say the audience is 30,000 people and then they stop doing things that get new blood in. They have this 30,000 person list, then realize the way I make money, I sell something new to this audience, and they make a new thing. And they make a new thing. And they make a new thing. And they make a new thing. And they keep doing that and every time they do that the list goes from 30,000 to 29,000 to 28,000 to 27,000 to 26,000 and it keeps getting smaller and smaller and smaller and smaller and smaller and smaller. Because their entire business consists of creating new things to sell to their existing audience, and you can do that for a while, but you have to be very, very careful because that will eventually disappear. And I’m not saying that in theory, I’m saying that, in I’ve seen it hundreds of times in people who were ten times more successful than me who are no longer relevant, who’ve disappeared because their entire existence, their income became on just completely selling new things to their existing audience and they stopped focusing on front end traffic. So this is the lesson and this is the warning. The lesson is, you’ve got to have two things. One is a front end funnel that’s bringing in new blood into your ecosystem, your world. That’s number one, and number two, then when you have that, if and only if you have that first, then I will allow you to go and start creating new offers for this existing audience. One really good example, if you look at Agora publishing. So Agora spends insane amounts trying to create new front end offers so they can bring new traffic into their whole world. They set up a whole team that’s what they’re doing and that’s what they’re best at in the whole world. So they’re bringing all these people on their $50 a year newsletter, they upsell them on lifetime access for $500 and that’s their break even funnel, then after people are in, they do once a month webinar selling their new training course, and that’s where they’re actually making money. But they have insane amounts of time and effort all focused on bringing new blood into their world. And then once a month they do a big internal promotion to those existing customers  selling them the next thing. They’re doing, I think on average, 12 new webinars a month to now monetize this audience. Not a month, year. 12 new webinars a year to monetize this audience. So that’s a really good strategy, but it works for them because they continue to be adding new blood, new leads, new people into their world. So I want to make sure that you understand a couple things. First off, you can’t turn off the spigot that fuels your company. Because that’s going to be a temptation because you’ll be like, “Wow, I made more money selling my existing audience.” Yeah, you will but that happens and that works because you had the faucet filling up the audience bucket and you cannot turn that off. That’s the first thing. Keep an ey on that, keep that up, keep that happening. Keep doing your weekly webinar. Go back to the archives of Marketing In Your Car you should listen to the one that’s called, “The Model for the Next 12 Years” That episode is one of the best episodes we’ve ever done in all the 200 episodes of ours. Where I walk through the webinar model. That should be the fuel you’re never turning off. That should be happening every single week. Every single Thursday you should be doing that. That has to stay, now while that’s happening, now on the other side, now you can start focusing on what are cool things I can create to monetize this audience. What are other products and services and things they will want? Now when you start thinking through that its exciting because there’s a million things you can do, there’s a million partnerships, there’s a bunch of stuff. I would steer you heavily away from doing traditional affiliate things. Because that’s another way people burn their lists out really quick, they start promoting other people’s offers, they’re like, “I don’t’ want to create something else, I’m going to create, promote this person’s offer.” And you do that but the problem is as soon as you promote that person’s offer, those people are on that person’s list and you lose them. You lose you brand you lose your credibility. So if you look at the webinar I did yesterday with Jim Edwards, he had a bunch of software that wrote sales letters, so if he would have come up to me initially and said, “Hey Russell, would you promote my sales letter course to your audience?” I would have told him no, because it didn’t make sense for me. I would have been diluting my audience, I would have been pushing them over to somebody else’s business. It didn’t make sense for me, but he was very strategic and very smart.  He said, “Hey let’s partner on this thing. Let’s build it together, I will customize it to your script, to your brand, to your thing.” So we created this thing called Funnel Scripts. And now this is a new product I get to add to my arsenal, it’s a new thing under my brand, under my umbrella. It helps build my company, helps build my business, but it was a partnership. So the joint ventures I look for now are ones that are more strategic like that; where it’s building my company, my business, our brand, all those kind of things. And so it gives very smart, very strategic for him. So look for that in your side, either create your own thing or find people you can partner with, but you can bring it under your own brand. That’ll help your existing audience stay within your world and continue to buy, to send up, and to keep buying your cool things. So that’s my suggestion. Anyway, I hope that was helpful for you guys. Again, create new stuff to sell to your existing audience, that’s important, but only if you have dialed in the front end faucet to drive new leads into your business. That’s more important. More important is getting new customers into your business and making sure that is consistently running. If that‘s doing it, if that‘s running, if it’s working, then I recommend now creating new offers and new things to sell that existing audience. And that’s what I got for you guys. Hope that gets you excited. We’ve got a bunch of cool things coming out. Funnel Scripts is obviously doing well. We’re gonna do a bunch a replays the next few days and see how many more people we can get into that program before we shut down the initial beta, and then with Funnel University coming out next. We rebuilt from the ground up our whole survey software, which is part of what’s going to be inside Funnel University which is exciting. That should be happening. My birthday is March 8th, so if you guys want to pre-plan presents, send them to me. Just kidding. I’m totally kidding don’t give me presents, unless they’re Gold or Silver. Those are exciting. I’m just kidding again. But my goal is to launch that either on my birthday, or the day before, day after. Somewhere in there. So look for that, because that’ll be our next big, cool, exciting, fun, amazing thing we have rolling out. After that it’s just focusing on filling the event. Oh, and we have this really cool thing called Funnel Graffiti coming out too. Dang, we got too many cool things happening. It’s fun, right? Alright, guys that’s what I got. Happy 200th episode, or maybe 199, but I think it’s 200. If not, we’ll celebrate again tomorrow, which would be awesome. We can celebrate our birthday twice in a row? Why not? Alright, guys, appreciate you, have an amazing day and I’ll talk to you again soon.

Drew Canole is the ultimate fitness expert who has transformed his life and many others through the power of juicing mental and spiritual transformation.  In my interview with Drew we go over his backstory and how he went from being successful in a career to completely jumping out of it and following his passion which I know you see a theme in a lot of these interviews. We go deep into what made that transformational shift, and what will surprise you most about Drew is how many mentors and coaches he taps into throughout this call.  I hope you enjoy this. Drew is amazing. Make sure you check him out at fitlife.tv and I take his top-selling green juice mixture which he'll tell you all about organifi. And by the end of this, I have a feeling you will be inspired, have some awesome insights as to how the body really works. And also learn a thing or two about what it's like to perform at this level.  Selected Links from the Episode:07:10 - The Art of Time Collapsing07:51 - Bible12:46 - AlphaReset.com18:20 - Dr. Weston Price20:18 - WellnessFX.com27:48 - Vinny Fisher28:36 - Doug Brackman29:37 - Brian Tracy29:45 - Michael Nitty29:47 - Tony Robbins30:17 - Fit Life TV31:59 - The Myers-Briggs32:10 - KOLBE 35:36 - Liam Neeson37:44 - OrganifiShop.com38:27 - Elon Musk's biography38:37 - Einstein38:38 - Benjamin Franklin Show Notes:00:00 – 00:15 Teaser00:15 – 01-07 Greetings02:24 – 07-10 “Overnight Success” and Drew’s brief history and his first client07:10 – 19:43 Spirituality and juicing insights, benefits and results and bloodtesting19:43 – 25:39 Drew’s fitness regimen and recovery25:39 – 36:40 Drew’s coaches and mentors and their ideas, tests, and activities36:40 – 40:09 FitlifeTV and how to get Organifi with an ending inspirational advice40:09 – 42:43 Sponsor Message

Drew Canole is the founder of FitLife.tv … and he’s here today to share his story and how he launched a business doing what he loves and built an audience of over 2.5 million followers in less than 3 years!

Drew Canole is the founder of Fitlife.TV and Organifi Green Juices. He has built an enormous community of raving fans and propelled him to #1 best selling author multiple times. He joins the show to day to talk about how he built a multimillion dollar company on his passion for helping others and how he's using a Certification program to empower his customers and drive the growth of his own business. Drew is also a close friend and former client of mine and we discuss ways that you can take steps like he did to propel your own business.

https://www.youtube.com/watch?v=QdgLKSC588I&feature=youtu.be In today's podcast I interview the star of FitLife.TV, Drew Canole. Drew has helped 1.5 million people worldwide get healthy with juice detoxes, mindset enhancement, and transformational coaching. Check out our website: http://www.exerscribe.com Get a FREE chapter from our new book Nutriscribe: Adaptive Nutrition, here: http://www.NutriscribeBook.com Check out our new Exerscribe Adaptive Workout App, here: https://itunes.apple.com/us/app/exerscribe/id803798097?mt=8

The post Episode #83 – Paleo Juicing Hippies appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... Russell's test for increasing his energy and focus for this week. --------------------------------------------------------------------------------- Hey, everyone. This is Russell Brunson. It's been a long time, but I want to welcome you to another “Marketing in Your Car”. Hey, guys and gals. I hope you guys are having an awesome time. I actually took almost two weeks off from everything, which sounds really nice, but it's really painful for entrepreneurs like me who just want to go and create cool stuff, so I'm back in the heat of it, and I'm super excited for this week. I hope you are as well. While I was in San Diego, some really cool stuff happened. I had a chance to hang out with Todd, who's one of my partners. He's the one who has coded all of the Click Funnels, and it's always fun hanging out with him, just talking about everything from financial stuff to making money to health to weight loss. Always fun stuff, and he got me thinking about a lot of things. I had a chance to hang out with a guy named Drew Canole. Some of you guys may know Drew. If not, check out FitLife.TV, I think. It may be FitLifeTV.com – one of those two, anyway. Drew is a juicing expert and a super-cool guy. I saw him online, and I was really impressed with him. It turned out that he was in San Diego, so I wanted to go meet him. I had a chance to go hang out with him. This weekend, I decided that I was going to go, and I was going to try some experiments on myself from an eating standpoint. I'm really going to track it closely. It's interesting. I've done diets and weight loss things for my whole life. All the time from when I was wrestling and I was losing twenty-five to thirty pounds a week, to when I was just out of shape and trying to figure out how to get back into it, but I've never been that good at tracking everything, especially from a food consumption standpoint. What I did is I went out on Saturday, and I went to Whole Foods, because I wanted to do the whole organic, grass-fed everything. I spent a lot of money [laughs], because Whole Foods is not cheap. I bought tons of vegetables – everything I could find – all of the leafy greens and as many different varieties of vegetables as I could find, and I went and found the organic grass-fed meat, and found a bunch of stuff. I came home yesterday, and I took all of my vegetables and I broke them down into five different days, so I'm going to be juicing every day for the next five days. From Mercola.com, I bought his new juicer, which is different from the one I had before. The one I had before was the Jack LaLanne one, which spins and grinds. This one's got more of an auger in it or something like that, where it squishes the juice out instead of cutting it, so it's supposed to stay fresher longer. I don't know [laughs]. I thought it looked cool on the video. I'm not going to lie [laughs]. So I'm doing the whole juice thing, and then I started making frittatas, which if you don't know what a frittata is, it's probably the best way to eat simply, so I probably spent an hour yesterday, on Sunday, making frittatas that will last me for at least a week, if not longer. Basically, it's eggs and vegetables and a whole bunch of stuff like that all mixed. It's like an omelet/quiche thing, but we call them frittatas. I made some huge ones, and what was awesome, because I went and put in tons of spinach and kale and broccoli and okra and all of these really cool vegetables in my frittatas. I'm just veg-ing it up like crazy. So this is my experiment, guys. I'm calling it my hippie paleo juicing week-long thing [laughs].

Russell's test for increasing his energy and focus for this week. ---Transcript--- Hey, everyone. This is Russell Brunson. It's been a long time, but I want to welcome you to another “Marketing in Your Car”. Hey, guys and gals. I hope you guys are having an awesome time. I actually took almost two weeks off from everything, which sounds really nice, but it's really painful for entrepreneurs like me who just want to go and create cool stuff, so I'm back in the heat of it, and I'm super excited for this week. I hope you are as well. While I was in San Diego, some really cool stuff happened. I had a chance to hang out with Todd, who's one of my partners. He's the one who has coded all of the Click Funnels, and it's always fun hanging out with him, just talking about everything from financial stuff to making money to health to weight loss. Always fun stuff, and he got me thinking about a lot of things. I had a chance to hang out with a guy named Drew Canole. Some of you guys may know Drew. If not, check out FitLife.TV, I think. It may be FitLifeTV.com – one of those two, anyway. Drew is a juicing expert and a super-cool guy. I saw him online, and I was really impressed with him. It turned out that he was in San Diego, so I wanted to go meet him. I had a chance to go hang out with him. This weekend, I decided that I was going to go, and I was going to try some experiments on myself from an eating standpoint. I'm really going to track it closely. It's interesting. I've done diets and weight loss things for my whole life. All the time from when I was wrestling and I was losing twenty-five to thirty pounds a week, to when I was just out of shape and trying to figure out how to get back into it, but I've never been that good at tracking everything, especially from a food consumption standpoint. What I did is I went out on Saturday, and I went to Whole Foods, because I wanted to do the whole organic, grass-fed everything. I spent a lot of money [laughs], because Whole Foods is not cheap. I bought tons of vegetables – everything I could find – all of the leafy greens and as many different varieties of vegetables as I could find, and I went and found the organic grass-fed meat, and found a bunch of stuff. I came home yesterday, and I took all of my vegetables and I broke them down into five different days, so I'm going to be juicing every day for the next five days. From Mercola.com, I bought his new juicer, which is different from the one I had before. The one I had before was the Jack LaLanne one, which spins and grinds. This one's got more of an auger in it or something like that, where it squishes the juice out instead of cutting it, so it's supposed to stay fresher longer. I don't know [laughs]. I thought it looked cool on the video. I'm not going to lie [laughs]. So I'm doing the whole juice thing, and then I started making frittatas, which if you don't know what a frittata is, it's probably the best way to eat simply, so I probably spent an hour yesterday, on Sunday, making frittatas that will last me for at least a week, if not longer. Basically, it's eggs and vegetables and a whole bunch of stuff like that all mixed. It's like an omelet/quiche thing, but we call them frittatas. I made some huge ones, and what was awesome, because I went and put in tons of spinach and kale and broccoli and okra and all of these really cool vegetables in my frittatas. I'm just veg-ing it up like crazy. So this is my experiment, guys. I'm calling it my hippie paleo juicing week-long thing [laughs]. I don't know what I'm going to call it – something like that. It's funny. We've been teasing about how we were in San Diego, and the area we were in had all of these hippie-type people there. Everyone's got dreadlocks, and they're surfing all day long. We were joking about how when I was younger, we used to always make fun of the hippie culture and stuff like that – eating green, where now it's the cool thing to do, so this is my hippie juicing paleo, because the frittatas are pure paleo the way we build them. It's going to be fun, so I'm excited. I'm excited to see how much energy I get from the whole process this week. It should be really, really cool, because I've got a lot of stuff happening this week, so I need the energy. I need the excitement. I need the newness of it all, so I'm excited. I'll let you guys know throughout the week how it goes. For you guys, I would say, “This week, figure out something different. Figure out a pattern interrupt. Figure out something that you've been doing. If it's diet, or if it's health, or if it's how you wake up in the morning, or if it's how you work, or whatever, figure out something, and just do a big interrupt like I'm doing right now – just a big pattern interrupt. Do something that's just going to totally shock your system, and see what happens. For all I know, this could be the worst thing in the world, but I'm still excited for it. I think it's going to be awesome. I'm at the office, you guys. I am going to go and get some stuff done today. I hope you guys enjoy your Monday, and we will talk to you all again soon.

Russell’s test for increasing his energy and focus for this week. ---Transcript--- Hey, everyone. This is Russell Brunson. It’s been a long time, but I want to welcome you to another “Marketing in Your Car”. Hey, guys and gals. I hope you guys are having an awesome time. I actually took almost two weeks off from everything, which sounds really nice, but it’s really painful for entrepreneurs like me who just want to go and create cool stuff, so I’m back in the heat of it, and I’m super excited for this week. I hope you are as well. While I was in San Diego, some really cool stuff happened. I had a chance to hang out with Todd, who’s one of my partners. He’s the one who has coded all of the Click Funnels, and it’s always fun hanging out with him, just talking about everything from financial stuff to making money to health to weight loss. Always fun stuff, and he got me thinking about a lot of things. I had a chance to hang out with a guy named Drew Canole. Some of you guys may know Drew. If not, check out FitLife.TV, I think. It may be FitLifeTV.com – one of those two, anyway. Drew is a juicing expert and a super-cool guy. I saw him online, and I was really impressed with him. It turned out that he was in San Diego, so I wanted to go meet him. I had a chance to go hang out with him. This weekend, I decided that I was going to go, and I was going to try some experiments on myself from an eating standpoint. I’m really going to track it closely. It’s interesting. I’ve done diets and weight loss things for my whole life. All the time from when I was wrestling and I was losing twenty-five to thirty pounds a week, to when I was just out of shape and trying to figure out how to get back into it, but I’ve never been that good at tracking everything, especially from a food consumption standpoint. What I did is I went out on Saturday, and I went to Whole Foods, because I wanted to do the whole organic, grass-fed everything. I spent a lot of money [laughs], because Whole Foods is not cheap. I bought tons of vegetables – everything I could find – all of the leafy greens and as many different varieties of vegetables as I could find, and I went and found the organic grass-fed meat, and found a bunch of stuff. I came home yesterday, and I took all of my vegetables and I broke them down into five different days, so I’m going to be juicing every day for the next five days. From Mercola.com, I bought his new juicer, which is different from the one I had before. The one I had before was the Jack LaLanne one, which spins and grinds. This one’s got more of an auger in it or something like that, where it squishes the juice out instead of cutting it, so it’s supposed to stay fresher longer. I don’t know [laughs]. I thought it looked cool on the video. I’m not going to lie [laughs]. So I’m doing the whole juice thing, and then I started making frittatas, which if you don’t know what a frittata is, it’s probably the best way to eat simply, so I probably spent an hour yesterday, on Sunday, making frittatas that will last me for at least a week, if not longer. Basically, it’s eggs and vegetables and a whole bunch of stuff like that all mixed. It’s like an omelet/quiche thing, but we call them frittatas. I made some huge ones, and what was awesome, because I went and put in tons of spinach and kale and broccoli and okra and all of these really cool vegetables in my frittatas. I’m just veg-ing it up like crazy. So this is my experiment, guys. I’m calling it my hippie paleo juicing week-long thing [laughs]. I don’t know what I’m going to call it – something like that. It’s funny. We’ve been teasing about how we were in San Diego, and the area we were in had all of these hippie-type people there. Everyone’s got dreadlocks, and they’re surfing all day long. We were joking about how when I was younger, we used to always make fun of the hippie culture and stuff like that – eating green, where now it’s the cool thing to do, so this is my hippie juicing paleo, because the frittatas are pure paleo the way we build them. It’s going to be fun, so I’m excited. I’m excited to see how much energy I get from the whole process this week. It should be really, really cool, because I’ve got a lot of stuff happening this week, so I need the energy. I need the excitement. I need the newness of it all, so I’m excited. I’ll let you guys know throughout the week how it goes. For you guys, I would say, “This week, figure out something different. Figure out a pattern interrupt. Figure out something that you’ve been doing. If it’s diet, or if it’s health, or if it’s how you wake up in the morning, or if it’s how you work, or whatever, figure out something, and just do a big interrupt like I’m doing right now – just a big pattern interrupt. Do something that’s just going to totally shock your system, and see what happens. For all I know, this could be the worst thing in the world, but I’m still excited for it. I think it’s going to be awesome. I’m at the office, you guys. I am going to go and get some stuff done today. I hope you guys enjoy your Monday, and we will talk to you all again soon.