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What if you've been trying to solve the wrong problem all along? So many women believe their body is the reason they feel stuck. They blame their metabolism. Their hormones. Their age. Their lack of willpower. But what if the real problem isn't your body at all? In this episode of Change Your Food Story, Hannah explores how your beliefs, thoughts, and self-relationship shape your actions around food, exercise, and health. You'll discover: ✔ Why your body isn't broken ✔ How your beliefs create your reality ✔ What confirmation bias has to do with your results ✔ Why awareness is the first step toward change ✔ The truth about food, fat loss, and dieting ✔ How self-acceptance creates transformation ✔ Why healing your relationship with yourself changes everything This episode will challenge the way you think about your body and help you begin seeing yourself through a new lens. Remember: Your body is not the problem. Your story can change. And when your story changes, everything changes. If this episode resonated with you, please leave a review, share it with a friend, and tag Hannah on social media. Fit Mind. Fit Body. Fit Life. WAYS TO WORK WITH HANNAH:
The problem was never food. It was the story attached to it. In this episode of the Changing Your Food Story series, Hannah dives into the emotional relationship women have with food — the guilt, fear, restriction, obsession, and belief systems that quietly shape behaviors. You'll learn: • Why food is not "good" or "bad" • The truth about calories & energy balance • How belief systems drive eating patterns • Why restriction often creates binge cycles • How to start healing your relationship with food • Hannah's personal story around dieting, bodybuilding, and learning to trust herself with food again This episode blends science, mindset, and emotional healing to help you stop fighting food and start understanding yourself. ⸻ HOMEWORK / JOURNAL PROMPTS: • What foods do you fear? Why? • What foods make you feel guilty? Why? • Are you listening to your body when you're hungry or full? • What story have you attached to food? NEXT WEEK: "You're Not Addicted to Food — You're Trying to Escape" A powerful conversation around emotional eating, numbing, coping, and the deeper reason food feels so hard to control. If this episode helped you, share it with a friend and tag Hannah on Instagram with your biggest breakthrough. WAYS TO WORK WITH HANNAH:
Beyond the core revenue growth, the latest FitLife Brands (FTLF) Q1 2026 earnings report reveals critical operational pivots and emerging tailwinds that offer a more nuanced look at the company's trajectory. While consolidated revenue skyrocketed 59% YoY to $25.3 million, the "real" story is found in the details of their recent acquisitions and shifting sales channels.Here's a snippet of the FTLF Q1 2026 highs and lows:
WHAT'S YOUR FOOD STORY? | Change Your Food Story EP 1 Food was never actually the problem. The story attached to it was. In this first episode of my brand new Change Your Food Story series, we're diving into the hidden beliefs, childhood conditioning, and subconscious programming shaping your relationship with food, body image, and self-worth. Because after years of coaching women, I've realized something: Most women do not have a food problem. They have a story problem. This episode is all about awareness — because awareness is where transformation begins. And exciting news… The podcast is now officially on YouTube
Why You Can't Hold What You Manifest You don't attract what you want. You attract what you are an energetic match for. In this final episode of the manifestation series, Hannah ties together manifestation, emotional frequency, self-love, nervous system work, identity, and embodiment — helping you understand WHY so many women can get results… but struggle to hold them. Inside this episode, we dive into: ✨ Emotions as energy in motion ✨ Why your emotional state shapes your reality ✨ Wanting vs being ✨ Why women fall off during holidays, vacations, and summer ✨ "Tap in before you tap out" ✨ How to embody the version of you you're becoming NOW ✨ Why you cannot create a peaceful body from a stressed emotional state This episode will challenge the way you think about: motivation confidence consistency manifestation healing and transformation Because manifestation is not about becoming fake. It's about becoming emotionally aligned with the version of you you're becoming. This episode also includes details about Hannah's new:
Why You Can't Hold What You Manifest You don't attract what you want. You attract what you are an energetic match for. In this final episode of the manifestation series, Hannah ties together manifestation, emotional frequency, self-love, nervous system work, identity, and embodiment — helping you understand WHY so many women can get results… but struggle to hold them. Inside this episode, we dive into: ✨ Emotions as energy in motion ✨ Why your emotional state shapes your reality ✨ Wanting vs being ✨ Why women fall off during holidays, vacations, and summer ✨ "Tap in before you tap out" ✨ How to embody the version of you you're becoming NOW ✨ Why you cannot create a peaceful body from a stressed emotional state This episode will challenge the way you think about: motivation confidence consistency manifestation healing and transformation Because manifestation is not about becoming fake. It's about becoming emotionally aligned with the version of you you're becoming. This episode also includes details about Hannah's new:
It's a Sunday Funday edition of the After Party! And for this one we got the return of Marcy! She comes on as we reminisce on Jaguars Gentlemen's Club, the most she's made in one night as a dancer and dumps some trauma on the podcast. Follow us on social media @AaronScenesAfterParty
You don't attract what you want. You attract what you are an energetic match for. In this episode, we're going deeper into manifestation — not the surface-level version you see on social media, but the real work that actually creates change. Because if your life keeps reflecting the same patterns, the same struggles, the same cycles… …it's not random. It's alignment. Inside this episode, Hannah breaks down: ✨ Why your life is a mirror of your internal world ✨ How your thoughts, habits, and identity are shaping your reality ✨ The hidden stories and "reasons" keeping you stuck ✨ Why you're not actually lacking energy — you ARE energy ✨ How to begin shifting into alignment with what you truly want This is the episode that connects everything: mindset, identity, energy, and manifestation. If you've ever felt like: "I want more… but I keep ending up in the same place" This will change how you see everything. ✨ Want to go deeper? Links are in the show notes
Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Moniek Garside. A licensed clinical social worker and founder of Fit Life Wellness. Here's a comprehensive summary of the episode:
Why You're Not Manifesting What You Want (And What's Actually Holding You Back) You've heard it before: "You're always manifesting." But if that's true…
We're live on 4/20 from our sponsors Apogee in Sunland Park NM! And on this one we bring on our boy 3am as we catch up with him and he shares some of his most recent projects. Plus he tells us all about his crazy Las Vegas work schedule, doing work for the World Cup and he tells us some of his DJ do's and don'ts! And the OG cohost Marky Mark stops by for a little edible action. Follow us on social media @AaronScenesAfterParty
What Manifestation Really Is (And Why It's Not What You Think) Manifestation gets talked about everywhere… But most people don't actually understand what it is. And because of that… They try to use it — and feel like it doesn't work. In this episode, we're going back to the foundation. Because manifestation isn't magic. It's alignment. Inside this episode, you'll learn: What manifestation actually means Why you're always manifesting (even when you don't realize it) The truth behind "you don't get what you want — you get what you are" How your identity shapes your results Why faith + action is required This is the starting point. Because in the next episode… We're diving into why you're not manifesting what you want. You are always manifesting. The question is:
It's a pop up podcast! And on this episode we have our battle of the cohosts! As Gee and Baby M take each other head on on a variety of questions plus they prove whether guys and girls can solely and ONLY be friends. AND the gang tries out some honey packs and give our honest review. Follow us on social media @AaronScenesAfterParty
You've learned the laws. The laws of the body. The laws of vibration, attraction, and resonance. So why do you still feel stuck? In this final episode of the Laws of Alignment series, Hannah breaks down the missing piece: your belief system. Because transformation doesn't come from what you know — it comes from the code you're running. In this episode, you'll learn: Why you keep repeating the same patterns How your subconscious mind was programmed What your "belief files" are and how they shape your identity Why change feels uncomfortable (and what it actually means) How to begin rewriting the code that's been running your life This episode is the bridge between understanding the laws… and actually changing your life. If you've ever felt like: "I know what to do… so why am I not doing it?" This episode will change the way you see everything.
We are LIVE for this episode at Sunset Dive! DJ Snack comes on as we talk about good times at EDC plus! We bring on a couple of Sunset bartenders for a sit down as they tell us about the biggest tip they've ever made and some crazy bartending stories! Follow us on social media @AaronScenesAfterParty
In this episode of the Laws of Alignment series, Hannah breaks down the Law of Resonance — and why real transformation happens when your beliefs, environment, and internal dialogue begin to reinforce and amplify your reality. Building on the previous episodes (Laws of the Body, Vibration, and Attraction), this episode explains how patterns are formed — and why so many women stay stuck in the same cycles. You'll learn: What the Law of Resonance actually is (in simple terms) Why certain environments elevate you — or keep you stuck How your internal dialogue shapes your results Why your body follows your belief system The connection between identity, behavior, and outcomes This episode will help you understand that your life is not random — it's a reflection of what has been consistently reinforced.
[include file=get-in-itunes.html] Drew Canole joined us today from San Diego to discuss juicing, cleansing, detoxification and more importantly having the health, energy and vitality to live the life you want to create. He’s the founder of FitLife.tv which is a great website he created to motivate and inspire people through health, nutrition, mindset and success […] The post Drew Canole – Targeted Juicing & Motivational Strategies For Taking Your Body & Life To A Whole New Level appeared first on Extreme Health Radio.
Is FitLife Brands actually growing, or is the Irwin Naturals acquisition just masking deeper issues? In my latest video, I'm breaking down the FitLife Brands (FLTF) Q4 2025 earnings report released on March 31, 2026. While the consolidated revenue jumped an impressive 73% YoY to $25.9 million, a closer look at the data reveals a much more complex story.Irwin Naturals Impact: How the August 2025 acquisition effectively doubled the company's top-line revenue and recalibrated their sales channel mix back toward wholesale.MusclePharm Struggle: Why MusclePharm likely saw a 20% quarterly decline and what the loss of "Pro Series" at The Vitamin Shoppe means for the brand's future.Revenue Diversification: From being a GNC franchise business to "digital-first" portfolio and now managing over 500 SKUs in 20,000 retail locations.Current Strategic Game Plan: I'll break down management's plan to fix Irwin's supply chain and leverage their sales team to cross-sell MusclePharm protein bars and RTD protein shakes. FitLife Brands is at a crossroads. Can they integrate Irwin Naturals fast enough to offset the "muddy" performance of MusclePharm and Mimi's Rock?
In this episode of the Change Your Story Podcast, we're diving into one of the most talked about — and most misunderstood — laws: The Law of Attraction. But not in the way you've heard it before. This isn't about wishful thinking or "just being positive." This is about understanding a truth that is always operating in your life:
What if the reason you feel stuck… isn't your body… your schedule… or your discipline… …but the frequency you're living in? In this episode, I'm breaking down one of the most powerful laws that governs your life — the Law of Vibration — in a way that actually makes sense. We talk about: ✨ Why your thoughts are not just thoughts — they're energy ✨ How your emotional state shapes your reality ✨ The science behind energy, frequency, and your nervous system ✨ Why you can feel "low energy"… and suddenly feel alive again ✨ How your internal world is creating your external results ✨ And how this connects to your body, your habits, and your self-relationship Because here's the truth: Your thoughts are invisible… but their results are not. This episode will shift how you see yourself, your energy, and your life. And once you understand this… You'll never see your "lack of motivation" the same way again.
The Laws of Alignment — Episode 1: The Laws of the Body What if your results weren't random… and your body wasn't broken? In this episode of the Change Your Story Podcast, Hannah Dawson kicks off a powerful new series called The Laws of Alignment — where we explore the principles that govern your body, your beliefs, and your results. Before we talk about manifestation or mindset, we start with something even more important: the laws that already govern the human body. Inside this episode, Hannah breaks down why fat loss, muscle growth, and transformation are not about willpower or motivation — they're about understanding the systems your body already operates by. You'll begin to see why so many women feel stuck… and what actually changes when you start working with your body instead of against it. If you've ever thought: • "My metabolism must be broken." • "I'm doing everything right but nothing is working." • "Maybe my body just can't change." This episode will shift the way you see your body forever. Because your body doesn't respond to motivation. It responds to laws. And once you understand them… everything starts to make sense.
On this episode the Cincinnati Pink Pony crew joins us at the After Party as they talk about working and partying at the Cincinnati party bar. Matt tells us about his staycations at El Paso County jail and Mad's catches us up from her last episode and her ex drama. Follow us on social media @AaronScenesAfterParty
This is the final episode of the Self-Love Series — and it's where it becomes real. Awareness is powerful… but awareness without action changes nothing. In this episode, we talk about why you can't just remove a habit — you have to replace it. Because if you don't build a new structure, your old patterns will come back… not because you're weak, but because you default to what's familiar. We cover: Why you don't rise to your goals — you default to your belief systems How to replace patterns with a new identity (in small, doable shifts) What it actually looks like to "practice her" daily Why resistance doesn't mean stop… it often means you're right on time If this series has impacted you, share it with a woman you love, tag me, and leave a review — it helps this message reach more women who need it. Now, girl… Go live it!
We are back with a brand new episode featuring the return of Black Santa himself! He brings along his elf Mia, as she comes on answers our horny questions and tells us about her not so long relationship history. Plus Gee tells us about some Mia Mishaps at HQ The Lounge. Follow us on social media @AaronScenesAfterParty
You didn't choose your programming. But you do choose your practice. In this episode of the Self-Love Series, we move from awareness into power. Now that you see your patterns… what are you going to do with them? We talk about: Why mindset is direction, not fake positivity How behavior follows belief How to interrupt the loop that's keeping you stuck Why quick fixes don't work And why the first minutes of your morning matter more than you think If you don't set your mind intentionally, culture will. This episode is about responsibility — not blame. It's about choosing differently because you love who you are becoming. Listen now and ask yourself: What is my mind set on?
What if the reason you react the way you do isn't because you're broken — but because you were programmed? In this episode of the Self-Love Series, we unpack how your belief systems were formed, how identity is shaped (belief → thought → feeling → behavior → identity), and why behavior always follows belief. We talk about: • How your environment shaped your inner voice • The difference between genetics and generational habits • Why questioning traditions and patterns is awareness — not rebellion • How repetition becomes identity • Why beliefs are practiced thoughts — and can be replaced You are not broken. You've been programmed. And anything learned can be unlearned.
What do you do when discomfort shows up? When the scale doesn't move. When money feels tight. When comparison creeps in. When you start making progress… and then sabotage it. It's rarely about the body. It's rarely about the circumstance. It's about what it activates inside of you. In this episode, we talk about why avoidance — not lack of discipline — is what keeps you stuck, and how tapping in instead of tapping out is the beginning of real self-trust. Before you can change a belief, you have to stay long enough to hear it. This one is powerful.
We are live! And this time from Apogee Dispo in Sunland Park NM. Tune in as Juantito Jones makes his After Party debut and Tiara, a local up and coming nightlife promoter, her company TNS Productions and DJ tells us about some after party stories, her favorite after party she has been to plus! She answers some horny questions straight from instagram. Follow us on social media @AaronScenesAfterParty
Self-love has been turned into confidence, motivation, discipline, and aesthetics — but that's not where it actually begins. In Season 2 Part 1 of the Self-Love Series, we're talking about the most important relationship you'll ever have: the relationship you have with yourself. Most of us were never taught how to build that relationship. So we learned how to perform instead of how to be present. How to please instead of how to listen. How to look outward instead of inward. In this episode, Hannah breaks down: what self-relationship really is why self-love often feels uncomfortable how external validation, imitation, and comparison disconnect us from ourselves why awareness (not fixing) is the first step to transformation how pressure reveals the true relationship you have with yourself This episode isn't about changing anything yet. It's about seeing yourself — with compassion, honesty, and grace. Because awareness is where self-love begins.
This is the final episode of The Real Work series — and it's the one that brings everything together. In this episode, Hannah speaks directly to the woman who feels stuck, unmotivated, or caught in the cycle of starting and stopping… and reveals the truth most people never learn: You can't change what you're disconnected from. This conversation explores: why motivation isn't the problem why shortcuts, supplements, and quick fixes never last how self-love replaces motivation why stillness, breath, and presence feel uncomfortable — but are essential how belief systems are formed through repetition why awareness + repetition is where real transformation begins This episode isn't about doing more. It's about relating differently — to your body, your mind, and yourself. If you've ever said "I know what to do, I just can't stick to it," this episode is for you. This marks the close of The Real Work series and opens the door to what's next: a brand-new series on self-relationship — because the most important relationship you'll ever build is the one with yourself.
In Part 8 of the Real Work series, Hannah breaks down why "lack of motivation" isn't the real problem — and never has been. Avoidance is. This episode walks you through the three places women disconnect from themselves — breath, stillness, and the body — and how that disconnection shows up as burnout, inconsistency, and feeling stuck. You'll learn: Why avoidance is protection, not laziness How shallow breathing mirrors how we restrict life Why meditation isn't boring — it's revealing How movement becomes healing when it's relationship, not punishment This episode will change how you see motivation, discipline, and yourself. The only way out is in.
Coming at you LIVE from Benny Frank's! Where we are joined by Food Network's ‘Chopped' Champion Chef Enrique where he gives us some incite to being a chef, his speciality menu at Benny Frank's and the perks of being Chef Enrique. Plus Voo hits us with 21 questions where things get a little spicy. Follow us on social media @AaronScenesAfterParty
You can't change your life if you don't understand the voice running the show. In this episode of The Real Work series, Hannah dives into the inner dialogue that shapes your habits, your consistency, your self-trust, and your relationship with your body. This conversation explores: why change feels so hard when it's only happening on the outside why "self-sabotage" is often self-protection how broken self-trust keeps you stuck and why learning to listen to yourself is the foundation of real transformation If you've ever felt like you've "tried everything" but can't seem to stay consistent, this episode will help you understand why — and where true change actually begins. Because the most important relationship you'll ever have… is the one you have with yourself. You'll also hear about: The FREE Book Club inside the Fit Club The Aligned Challenge starting January 12 The Manifest Your Dream Body Workshop for building real strategy CODE: MANIFEST 40% OFF If you've "started over" a hundred times — you're not broken. You were just never taught how to stay. Links & Resources:
It's my birthday and I'm turning 57. And instead of giving you a highlight reel or a greatest-hits list, I want to give you something far more honest. Everything meaningful in my life— my health, my career, my faith, the brands I've built, the places I've traveled, the TV shows I've cooked on— all of it came down to one good step. Not a master plan. Not perfection. Not having it all figured out. Just one faithful, forward step… taken again and again. This episode is a deeper dive into the 57 Good Steps to a Great Life, I share what they look like in real life (not reel life), why they matter, and how they've shown up in my body, my business, and my purpose. So wherever you are today— overwhelmed, curious, rebuilding, or dreaming— I hope you hear this as permission: You don't need the whole staircase. You just need the next good step.
Its another episode of the After Party and on this one we feature the man behind the mask smgbc! He comes on to tell us about his move from Tampa Bay to El Paso, some horny stories and working and promoting in the EP nightlife. Follow us on social media @AaronScenesAfterParty
Fresh starts feel exciting… until you hit resistance. In today's mindset coaching session, we're talking about the work most women avoid: the inner work—the belief system work that actually creates lasting transformation. If you keep starting over, it's not because the plan "stopped working." It's because you hit your belief system threshold—and without awareness, you'll keep repeating the same cycle with new excuses. In this episode we'll cover: Why perfectionism is often avoidance in disguise How your inner dialogue shapes your body, habits, and results Why resistance isn't the enemy—it's the doorway Simple daily practices to build a real relationship with yourself (mind, body, soul) Because transformation doesn't come from outside of you. It begins within you. You'll also hear about: The FREE Book Club inside the Fit Club The Aligned Challenge starting January 12 The Manifest Your Dream Body Workshop for building real strategy CODE: MANIFEST 40% OFF If you've "started over" a hundred times — you're not broken. You were just never taught how to stay. Links & Resources:
COURTSIDE MAVERICK feat. @xo.mariza_ & @louis.lit We're kicking off the new year with the OG horny crew! Mariza comes by for a little after party reunion as we catch up with her and her latest move to Dallas. She tells us why El Paso men give her the ick and she tells us all about her throuple in paradise. Follow us on social media @AaronScenesAfterParty
If you feel stuck in the cycle of starting, stopping, and starting over with your health — this episode is for you. In this Real Work episode, Hannah speaks directly to you about why restarting over and over again is doing more harm than good — and what actually creates lasting change. This isn't about motivation or discipline. It's about identity, strategy, and building a real relationship with your health. In this episode, you'll learn: Why treating fitness like a temporary project keeps you stuck How self-criticism sabotages consistency Why trying to change everything at once leads to burnout The difference between having a goal vs having a strategy How attaching your worth to outcomes fuels quitting Why identity — not intensity — is the key to lasting change You'll also hear about: The FREE Book Club inside the Fit Club The Aligned Challenge starting January 12 The Manifest Your Dream Body Workshop for building real strategy CODE: MANIFEST 40% OFF If you've "started over" a hundred times — you're not broken. You were just never taught how to stay. Links & Resources:
Why You Don't Have a Time Problem — The Real Work Series If you've been telling yourself you're "too busy" to take care of your health, your body, or yourself, this episode is for you. In this Real Work episode, we unpack the truth behind "I don't have time" and why time is rarely the real issue. We talk about identity, alignment, and how the belief that you come last quietly shapes your priorities, habits, and consistency. This episode is a mindset reset for women who feel stuck, burnt out, or frustrated with starting over — and a reminder that alignment, not hustle, is what creates sustainable change. Next Steps: Share this episode with someone who needs it Comment or message Hannah with the belief you're rewriting Join the Aligned, Strong & Sculpted challenge (details in show notes) WHAT'S NEXT WITH HANNAH & FIT CLUB ALIGNED: STRONG & SCULPTED 8-Week Challenge | Starts January 12, 2026 A powerful blend of strength training, Pilates, mindset, and habit alignment—designed to help you feel strong, sculpted, and fully aligned in your body and life.
In this episode of Change Your Story, Hannah breaks down the real reason women feel stuck in their bodies, habits, and confidence — and it's not what you think. You'll learn why beliefs are practiced thoughts, how your body mirrors your inner world, and why true transformation requires an identity shift, not another plan. This episode includes powerful reflection homework to help you start rewriting the belief that's been blocking you. What You'll Learn: Why "the belief is the block" How beliefs are formed — and changed Why your inner stories impact your body more than food or workouts How mantras and affirmations actually work The connection between belief, identity, and results A 7-day embodiment practice to anchor new beliefs Mentioned In This Episode: Louise Hay's belief work Neuroplasticity & belief rewiring Alignment, energy, and identity-based change Next Steps: Share this episode with someone who needs it Comment or message Hannah with the belief you're rewriting Join the Aligned, Strong & Sculpted challenge (details in show notes) WHAT'S NEXT WITH HANNAH & FIT CLUB ALIGNED: STRONG & SCULPTED 8-Week Challenge | Starts January 12, 2026 A powerful blend of strength training, Pilates, mindset, and habit alignment—designed to help you feel strong, sculpted, and fully aligned in your body and life.
What if the reason you keep feeling stuck has nothing to do with motivation… and everything to do with identity? In Episode 2 of The Real Work series, Hannah Dawson delivers a loving but honest wake-up call about how identity determines investment — and why so many women are unintentionally living like the off-brand version of themselves. In this episode, we talk about: Why you don't invest in what you want, but in what you believe is worthy How money, time, and boundaries reveal your true priorities The real reason "I can't afford it" keeps showing up Why small daily choices quietly shape your health, confidence, and future How alignment (not willpower) is the missing piece This episode isn't about guilt. It's about awareness — because awareness is where change begins. If you've been saying you want more… but your actions haven't matched yet, this conversation is for you.
Johnny Luckau is one of the masterminds in the Paintball Fit camp and owner of Hydra Fit paintball products. Known for his incredibly high paintball IQ and leadership at Paintball Fit, Johnny is one of paintball's great characters. JOIN THE DISCORD:https://www.patreon.com/bePatron?u=34554029SHOW SPONSORS:https://www.lonewolfpaintball.com/Support the showJoin the PTG community by clicking the orange
Even when everyone (including myself) thought it might be finished…could MusclePharm actually be showing signs of life again? But for those unfamiliar with the up-to-date FitLife Brands Inc. (NASDAQ: FTLF) portfolio configuration…due to the acquisition of Irwin Naturals, which officially closed on August 8, 2025, it now sells more than 500 SKUs across 16 supplement brands, each with a slightly different product portfolio and sales channel strategy. But throughout this content, you'll hear me categorize the FitLife Brands portfolio into three segments: Legacy FitLife Brands, MusclePharm, and Irwin Naturals. In the third quarter of 2025, the consolidated FitLife Brands portfolio generated revenue of $23.5 million...which was up 47% YoY. But while the consolidated FitLife Brands portfolio comparative growth rates appear extremely strong, it's important to remember that those reported results were greatly impacted by the Irwin Naturals deal. But in my latest first principles content piece, I'll share a detailed collection of segment-level updates that I believe are important when trying to understand the FitLife Brands story. These include revenue diversification strategies within the legacy FitLife Brands that has dramatically lowered "key customer risk" with the specialty retailer GNC and how even the “oldest” supplement brands can still generate revenue growth along with being the strongest contributor to companywide net profitability. But while there's strategic initiatives going on that involve the legacy FitLife Brands and Mimi's Rock segments, the most intriguing activity within FitLife Brands is also currently its smallest segment (i.e. MusclePharm). In the third quarter of 2025, MusclePharm segment revenue was just under $3.8 million...which increased 55% YoY. But you're probably hearing that…thinking to yourself “incredible results,” right? And trust me…I want nothing more than to give Dayton Judd (and the FitLife Brands leadership team) a huge virtual “pat on the back,” but there's A LOT of devilish things happening in the details! You probably think I'm being overly dramatic, especially when (in the third quarter of 2025) MusclePharm wholesale revenue more than doubled YoY…and I've stated previously “the biggest opportunities will come from B2B activity,” right? However, FitLife Brands wrongfully assuming MusclePharm still had enough distinctiveness in the marketplace to justify its current strategic gameplan (that quickly expanded product formats within the protein category) was a huge miscalculation…and undoubtedly exposed its “above- and below-the-line” weaknesses even more prominently. Though, maybe the newest FitLife Brands acquisition can indirectly help alleviate these MusclePharm challenges? FitLife Brands got a boost in human capital from Irwin Naturals possessing strength in routes-to-market that are beneficial to selling MusclePharm protein bars and RTD protein beverages. And while all of this seems ideal…don't get trapped into a state of exuberance thinking 1+1=3.
The new Rumps & Bumps jersey just dropped! Check out afterpartyinc.com. We are live from the HQ the Lounge on Cincy Nasty Street! GDollaSign joins us as he brings some of his bartenders on and we ask them some tuff horny questions and we find out which one of them is the most toxic. Follow us on social media @AaronScenesAfterParty
In this episode of the Fitness + Technology Podcast, Bryan O'Rourke shares his keynote presentation delivered live at FitLife's Club Network Conference in Seattle. Bryan explores the key trends transforming the global fitness industry from rapid technological advancements to the evolving importance of human capital. He emphasizes why now is a pivotal moment for leaders to shape the future of fitness. To view Bryan's slide deck, go to: https://www.slideshare.net/slideshow/future-of-fitness-2025-fitlife-club-network-keynote-seattle-2025-bryan-orourke/283944575 One Powerful Quote: 16:54: “Clarity is a superpower.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:34: Bryan gives an introduction to the major trends shaping the fitness industry and their impact on its future direction. 17:38: Bryan shares the opportunities and challenges that will define the next five years in fitness and wellness. 18:48: Bryan discusses the capital and financial shifts in the marketplace. 27:02: Bryan speaks on bridging the digital and physical gap through humanized experiences. 37:06: Bryan talks about business models that are driving innovation in health and fitness services. 44:12: Bryan highlights what's real in understanding the technology and AI hype cycle. 56:46: Bryan explains why people and trust are the most valuable assets today. 1:06:50: Bryan summarizes how translating strategy into execution can lead to meaningful change. Bullet List of Resources: https://fitlifeclubs.com/ Guest Contact Information: https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
Gem-The "Mend, Don't Mute" Workout Wisdom for Silver Streakers & All Ages!Title: The "Mend, Don't Mute" Workout Wisdom for Silver Streakers & All Ages!
Stop chasing results—align with the laws that create them. In this episode, Hannah breaks down the natural laws your body already obeys: Energy Balance, Nutrient Balance, Progressive Overload, Consistency, Metabolic Adaptation, and Recovery & Rhythm. Understand your seasons (fat loss → reverse → maintenance → build), realign your beliefs and behavior, and let results compound. Fit Mind. Fit Body. Fit Life.
The new Rumps & Bumps jersey just dropped! Check out afterpartyinc.com. Its the return of our boy Champagne Eli! As he comes on after a two year hiatus. We talk about the last time he came on the podcast and he ended up where no one wants to be, find out how the ladies have been treating him plus Mark chimes in and Mark gives us the scoop on why he's still single. Follow us on social media @AaronScenesAfterParty
The new Rumps & Bumps jersey just dropped! Check out afterpartyinc.com. It's the UNCUT x AFTER PARTY Collab you've been waiting for! Eddie Blendz steps into the After Party and talks about his journey in becoming a barber, owning his own studio and talks up WEST TEXAS SHOWDOWN. Plus! He answers some horny questions and gives us the Eddie Tea. Follow us on social media @AaronScenesAfterParty Watch the full video and listen to the episode on all platforms and head over to our instagram @ AaronScenesAfterParty
Send us a textFitness isn't a temporary fix or punishment but a mindset shift and way of life that requires looking beyond conventional gym culture. We need to transform our perspective on physical activity from a chore to an integral part of our daily existence, focusing on small, sustainable changes rather than quick fixes.• American infrastructure isn't designed for naturally active lifestyles, making conscious effort necessary• Many view fitness as "earning food" or punishment for bad habits—both approaches fail long-term• Replace one sedentary routine with a movement-based one (taking stairs, standing during calls)• View food as nourishment rather than restriction• Add one protein-rich food while cutting something unhealthy from your daily routine• Speak to yourself with compassion instead of criticism• Draw inspiration from blue zones, farming practices, martial arts, and other cultural approaches• Make fitness fun by connecting it to your interests and social connections• Adapt your approach based on your circumstances—limited gym access doesn't mean you can't be fit• Focus on being a fit person rather than trying to get fitIf you enjoyed this podcast, the number one way to help is to share it with a friend, and the second best option is to rate and review it. All of these things really help the podcast grow.Support the show
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